New Plasma Displays Combine Top-of-the-Line Features,
Amazing Picture Quality and Stylish Design

LAS VEGAS, Jan. 5, 2011 –- LG Electronics announced its expanded family of plasma HDTVs for 2011 today at the International Consumer Electronics Show (Booth #8205), a stunning lineup of seven new plasma series headlined by the Full HD 1080p INFINIA PZ950.

The INFINIA PZ950 –- with its added online content options through LG SmartTV with Magic Motion Remote for easy navigation, THX Certified 3D display* and picture-enhancing technologies– represents the pinnacle among the more than a dozen new 2011 plasma models from LG Electronics.

“LG is dedicated to re-inventing the boundaries of Plasma HDTVs, and the 2011 line represents another step forward in the industry,” said Jay Vandenbree, senior vice president, LG Electronics USA. “Including features that provide additional content, like LG SmartTV and 3D capability, add to the great picture quality and stylish designs that consumers have come to expect from an LG plasma HDTV.”

Connect, Surf, Enjoy
Two of LG’s new plasma lines, PZ950 and PZ750 series (each available in both 50- and 60-inch class sizes*), come with the new LG SmartTV function. Building on the online content platform the company first introduced in 2008, LG SmartTV provides consumers access to virtually limitless content, thousands of movies, customizable apps, videos and Web browsing, all through an organized, simple-to-use interface*. Making navigation easier is LG’s “magic motion” remote control.  This gesture-based remote provides a simple and intuitive way to control the TV as well as LG SmartTV apps. In addition, a free app for iPhone and Android-based smart phones will provide an additional way to control the set, including a full QWERTY keyboard.

The PZ550 series (available in 50- and 60-inch class sizes*) includes online media options from content partners including Netflix, CinemaNow, VUDU, Picasa and many more with LG NetCast 1.0. Providing easy options for connecting to the Internet, in addition to the wired Ethernet jack, all internet-capable sets can integrate into a wireless home network by using a USB wireless broadband adaptor (Included with PZ950, sold separately for other models).

All LG’s internet-capable plasmas have incorporated the Digital Living Network Alliance (DLNA) technology. DLNA allows consumers to access content stored on other DLNA-certified devices within the home, such as computers, making content options almost limitless.

Eye-Popping Picture, Eye-Catching Design
Four of LG’s new plasma series (PZ950, PZ750, PZ550 and PW350 series) incorporate 3D capability, working with the use of active shutter glasses and an RF emitter built into the television. They also incorporate 2D to 3D conversion, which is user-adjustable so consumers can watch almost anything with a 3D effect. The PZ950 and PZ750 have achieved THX 2D and 3D Display Certification – the industry standard for having the correct gamma, luminance, and color temperature. To earn THX 3D display certification, these models passed more than 400 laboratory tests evaluating left and right eye images for color accuracy, cross-talk, viewing angles and video processing performance. In addition to THX 3D Display Certification, this series had to pass THX certification for their superior picture quality in 2D, which must be achieved before passing THX 3D Display Certification. THX Certification ensures that consumers bring home an uncompromised HD experience with picture quality the way the director intended.

All of the new plasma series include LG’s 600Hz Sub-field Driving to ensure that all the action is delivered smoothly with virtually no motion blur. The flagship PZ950 also includes the TruBlack filter for enhanced black levels even in brightly lit conditions. Further, it features LG’s striking INFINIA Design, with a depth of less than 2 inches and a bezel measuring just 1.18 inches wide. Real glass is paired with a hair-line aluminum highlight to create a luxurious, virtually borderless appearance, while a transparent lower panel completes the slim even-bezel look. The overall effect is to draw greater attention to the screen, making for a truly immersive viewing experience in both 2D and 3D. Other 2011 models (PZ550, PW350, PV450, and PT350) include LG’s TruSlim Frame, which cut the bezel to less than 1-inch thin.

Energy Savings
Understanding consumers’ desire for products that reduce their household energy costs, most of LG’s plasma HDTVs have a variety of energy-saving features, such as Intelligent Sensor, to automatically calibrate and optimize brightness, contrast, white balance and color, based on the ambient light in the room, saving on energy output under most circumstances. Additionally, ISFccc calibration options allow consumers to work with a professional to set “day” and “night” levels for optimal viewing and brightness levels. All of LG’s 2011 plasma series also qualify for ENERGY STAR^® certification.

In total, LG unveiled 12 new plasma HDTV models for consumers, featuring advanced content options, excellent picture quality, wireless technology and diverse screen sizes. Full details on the series are below:

INFINIA PZ950 Series (50 and 60-inch class size*) –- LG’s flagship plasma, Full HD 1080p 3D-enabled HDTV features uni-layer design with ultra-slim bezel, LG SmartTV with Magic Motion Remote, THX 3D and 2D Display Certification.  Also includes TruBlack Filter, 600Hz max Sub-field Driving, DLNA, Wi-Fi capability (adaptor included), and Smart Energy Saving features.

INFINIA PZ750 Series (50- and 60-inch class sizes*) -– Full HD 1080p 3D-enabled HDTV features uni-layer design with ultra-slim bezel, LG SmartTV with Magic Motion Remote, THX 3D and 2D Display Certification.  Also includes 600Hz max Sub-field Driving, DLNA, Wi-Fi capability (adaptor required, sold separately), and Smart Energy Saving features.

PZ550 Series (50- and 60-inch class sizes*) –- Full HD 1080p 3D-enabled HDTV features LG’s TruSlim Frame, NetCast™ Entertainment Access, DLNA, Wi-Fi capability (adaptor required, sold separately), 600Hz max Sub-field Driving and Smart Energy Saving features.

PW350 Series (42- and 50-inch class sizes*) –- Provides mid- to large-size 3D-enabled HDTV with LG’s TruSlim Frame, 600Hz Sub-field Driving and Smart Energy Saving features.

PV450 Series (50- and 60-inch class sizes*) -– Provides consumers with a Full HD 1080p experience with LG’s TruSlim Frame, 600Hz max Sub-field Driving and Smart Energy Saving features.

PT350 Series (42- and 50-inch class sizes*) -– Provides mid- to large-size HDTV with LG’s TruSlim Frame, 600Hz Sub-field Driving and Smart Energy Saving features.

With class sizes ranging from 42- to 60-inches, LG’s plasma HDTV models are all built with LG’s four core technologies:

• Picture Wizard: Provides consumers with an easy-to-use seven-step calibration process that allows them to change picture settings without hiring an expert.
• Intelligent Sensor: Automatically calibrates and optimizes brightness, contrast, white balance and color, based on the brightness and color temperature of lighting in the room – thereby saving on energy output in most circumstances.
• Clear Voice II: An enhancement to Clear Voice, this feature customizes volume settings by 12 distinct voice zoom levels, helping ensure consumers don’t miss a single line of dialogue during action sequences.
• AV Mode II: Includes three AV modes preset to optimize picture and sound settings based on Cinema, Sports or Game content, which can be easily set with the remote control.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

Expanded Product Line Marries Ultra-Slim Design with
3D Technology to Deliver Ultimate Theater Experience

LAS VEGAS, Jan. 5, 2011 –- LG Electronics today unveiled the next generation of flat-panel televisions featuring NANO Lighting Technology developed to redefine “clarity” in FULL LED TVs at the International Consumer Electronics Show (Booth #8205).

Two new NANO FULL LED series (LW9500 and LW7700) push the boundaries of viewing pleasure with their NANO Lighting Technology, producing a clear, bright and smooth picture. Extremely thin film printed with a proprietary light dispersion pattern and  combined with a full array of LEDs disperses light more evenly across the screen, creating pictures that are brighter and more uniform than conventional edge-lit LED sets. What’s more, an Anti-Reflection Panel on the screen minimizes reflection from external light sources, including sunlight, to provide a crystal clear picture.

The LW9500 and LW7700 boast improved localized dimming in both 2D and 3D with their Micro Pixel Control. By manipulating individual LED blocks, Micro Pixel Control adds even greater range and life to colors, from the deepest, darkest blacks to the most natural colors. The LW9500 is further enhanced by LG’s TruMotion 480Hz, while the LW7700 features LG’s TruMotion 240Hz, both of which deliver super-fast processing rates for moving images making them virtually blur-free. The overall effect is a picture so smooth, sharp and realistic it’s as if the action is playing out right in viewers’ living rooms.

As LG’s picture technology continues to evolve, so does its innovative INFINIA Design. With its incredibly narrow bezel, the NANO series can complement any interior. Combining superior picture quality with an alluring design, these models deliver perfect visual harmony.

Both the LW9500 and LW7700 deliver LG’s best 3D images yet. By ensuring a more uniform distribution of light from the LED backlight panels, the NANO series illuminates the screen more effectively, for 3D pictures of superior clarity and brightness. The 55- and 60-inch class models pack in 288 local dimming blocks, while the 47-inch class model has 240 local dimming blocks.

LG’s NANO FULL LED series is expected to join an elite group of LED LCD HDTVs that have achieved THX 2D and 3D Display Certification – the industry standard for having the correct gamma, luminance, and color temperature. To earn THX 3D display certification, these models passed more than 400 laboratory tests evaluating left and right eye images for color accuracy, cross-talk, viewing angles and video processing performance. In addition to THX 3D Display Certification, this series had to pass THX certification for their superior picture quality in 2D, which must be achieved before passing THX 3D Display Certification. THX Certification ensures that consumers bring home an uncompromised HD experience with picture quality the way the director intended.  NANO FULL LED and FULL LED Slim 3D works with the use of active shutter glasses and an emitter built directly into the television.

The INFINIA NANO FULL LED series boasts a connectivity package with a variety of entertainment options, including the brand new LG SmartTV. LG SmartTV is a revolutionary and easy way to access limitless content, thousands of movies, customizable apps, videos and the best of the Web all organized in a simple to use interface. And when consumers can just point and choose selections with LG’s unique motion-controlled Magic Motion Remote control, it’s even simpler.

LG has also incorporated the Digital Living Network Alliance (DLNA) technology across all of its SmartTV-enabled HDTVs. DLNA allows consumers to access content stored on other DLNA-certified devices within the home, such as computers, making content options almost limitless.

Using NANO Lighting Technology, LG has taken its FULL LED picture and made it even more exhilarating. Whether in 2D or 3D, NANO FULL LED TV raises the bar for television viewing with pictures that are as engrossing as they are strikingly realistic. With the exceptional picture of LG’s LW9500 and LW7700, viewers can now see FULL LED in a whole new light.

The LW9500 is available is 60- and 55-inch class sizes and the LW7700 is available in 55- and 47-inch class sizes*.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/ces2011.