New Plasma Displays Combine Top-of-the-Line Features,
Amazing Picture Quality and Stylish Design

LAS VEGAS, Jan. 5, 2011 –- LG Electronics announced its expanded family of plasma HDTVs for 2011 today at the International Consumer Electronics Show (Booth #8205), a stunning lineup of seven new plasma series headlined by the Full HD 1080p INFINIA PZ950.

The INFINIA PZ950 –- with its added online content options through LG SmartTV with Magic Motion Remote for easy navigation, THX Certified 3D display* and picture-enhancing technologies– represents the pinnacle among the more than a dozen new 2011 plasma models from LG Electronics.

“LG is dedicated to re-inventing the boundaries of Plasma HDTVs, and the 2011 line represents another step forward in the industry,” said Jay Vandenbree, senior vice president, LG Electronics USA. “Including features that provide additional content, like LG SmartTV and 3D capability, add to the great picture quality and stylish designs that consumers have come to expect from an LG plasma HDTV.”

Connect, Surf, Enjoy
Two of LG’s new plasma lines, PZ950 and PZ750 series (each available in both 50- and 60-inch class sizes*), come with the new LG SmartTV function. Building on the online content platform the company first introduced in 2008, LG SmartTV provides consumers access to virtually limitless content, thousands of movies, customizable apps, videos and Web browsing, all through an organized, simple-to-use interface*. Making navigation easier is LG’s “magic motion” remote control.  This gesture-based remote provides a simple and intuitive way to control the TV as well as LG SmartTV apps. In addition, a free app for iPhone and Android-based smart phones will provide an additional way to control the set, including a full QWERTY keyboard.

The PZ550 series (available in 50- and 60-inch class sizes*) includes online media options from content partners including Netflix, CinemaNow, VUDU, Picasa and many more with LG NetCast 1.0. Providing easy options for connecting to the Internet, in addition to the wired Ethernet jack, all internet-capable sets can integrate into a wireless home network by using a USB wireless broadband adaptor (Included with PZ950, sold separately for other models).

All LG’s internet-capable plasmas have incorporated the Digital Living Network Alliance (DLNA) technology. DLNA allows consumers to access content stored on other DLNA-certified devices within the home, such as computers, making content options almost limitless.

Eye-Popping Picture, Eye-Catching Design
Four of LG’s new plasma series (PZ950, PZ750, PZ550 and PW350 series) incorporate 3D capability, working with the use of active shutter glasses and an RF emitter built into the television. They also incorporate 2D to 3D conversion, which is user-adjustable so consumers can watch almost anything with a 3D effect. The PZ950 and PZ750 have achieved THX 2D and 3D Display Certification – the industry standard for having the correct gamma, luminance, and color temperature. To earn THX 3D display certification, these models passed more than 400 laboratory tests evaluating left and right eye images for color accuracy, cross-talk, viewing angles and video processing performance. In addition to THX 3D Display Certification, this series had to pass THX certification for their superior picture quality in 2D, which must be achieved before passing THX 3D Display Certification. THX Certification ensures that consumers bring home an uncompromised HD experience with picture quality the way the director intended.

All of the new plasma series include LG’s 600Hz Sub-field Driving to ensure that all the action is delivered smoothly with virtually no motion blur. The flagship PZ950 also includes the TruBlack filter for enhanced black levels even in brightly lit conditions. Further, it features LG’s striking INFINIA Design, with a depth of less than 2 inches and a bezel measuring just 1.18 inches wide. Real glass is paired with a hair-line aluminum highlight to create a luxurious, virtually borderless appearance, while a transparent lower panel completes the slim even-bezel look. The overall effect is to draw greater attention to the screen, making for a truly immersive viewing experience in both 2D and 3D. Other 2011 models (PZ550, PW350, PV450, and PT350) include LG’s TruSlim Frame, which cut the bezel to less than 1-inch thin.

Energy Savings
Understanding consumers’ desire for products that reduce their household energy costs, most of LG’s plasma HDTVs have a variety of energy-saving features, such as Intelligent Sensor, to automatically calibrate and optimize brightness, contrast, white balance and color, based on the ambient light in the room, saving on energy output under most circumstances. Additionally, ISFccc calibration options allow consumers to work with a professional to set “day” and “night” levels for optimal viewing and brightness levels. All of LG’s 2011 plasma series also qualify for ENERGY STAR^® certification.

In total, LG unveiled 12 new plasma HDTV models for consumers, featuring advanced content options, excellent picture quality, wireless technology and diverse screen sizes. Full details on the series are below:

INFINIA PZ950 Series (50 and 60-inch class size*) –- LG’s flagship plasma, Full HD 1080p 3D-enabled HDTV features uni-layer design with ultra-slim bezel, LG SmartTV with Magic Motion Remote, THX 3D and 2D Display Certification.  Also includes TruBlack Filter, 600Hz max Sub-field Driving, DLNA, Wi-Fi capability (adaptor included), and Smart Energy Saving features.

INFINIA PZ750 Series (50- and 60-inch class sizes*) -– Full HD 1080p 3D-enabled HDTV features uni-layer design with ultra-slim bezel, LG SmartTV with Magic Motion Remote, THX 3D and 2D Display Certification.  Also includes 600Hz max Sub-field Driving, DLNA, Wi-Fi capability (adaptor required, sold separately), and Smart Energy Saving features.

PZ550 Series (50- and 60-inch class sizes*) –- Full HD 1080p 3D-enabled HDTV features LG’s TruSlim Frame, NetCast™ Entertainment Access, DLNA, Wi-Fi capability (adaptor required, sold separately), 600Hz max Sub-field Driving and Smart Energy Saving features.

PW350 Series (42- and 50-inch class sizes*) –- Provides mid- to large-size 3D-enabled HDTV with LG’s TruSlim Frame, 600Hz Sub-field Driving and Smart Energy Saving features.

PV450 Series (50- and 60-inch class sizes*) -– Provides consumers with a Full HD 1080p experience with LG’s TruSlim Frame, 600Hz max Sub-field Driving and Smart Energy Saving features.

PT350 Series (42- and 50-inch class sizes*) -– Provides mid- to large-size HDTV with LG’s TruSlim Frame, 600Hz Sub-field Driving and Smart Energy Saving features.

With class sizes ranging from 42- to 60-inches, LG’s plasma HDTV models are all built with LG’s four core technologies:

• Picture Wizard: Provides consumers with an easy-to-use seven-step calibration process that allows them to change picture settings without hiring an expert.
• Intelligent Sensor: Automatically calibrates and optimizes brightness, contrast, white balance and color, based on the brightness and color temperature of lighting in the room – thereby saving on energy output in most circumstances.
• Clear Voice II: An enhancement to Clear Voice, this feature customizes volume settings by 12 distinct voice zoom levels, helping ensure consumers don’t miss a single line of dialogue during action sequences.
• AV Mode II: Includes three AV modes preset to optimize picture and sound settings based on Cinema, Sports or Game content, which can be easily set with the remote control.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

Expanded Product Line Marries Ultra-Slim Design with
3D Technology to Deliver Ultimate Theater Experience

LAS VEGAS, Jan. 5, 2011 –- LG Electronics today unveiled the next generation of flat-panel televisions featuring NANO Lighting Technology developed to redefine “clarity” in FULL LED TVs at the International Consumer Electronics Show (Booth #8205).

Two new NANO FULL LED series (LW9500 and LW7700) push the boundaries of viewing pleasure with their NANO Lighting Technology, producing a clear, bright and smooth picture. Extremely thin film printed with a proprietary light dispersion pattern and  combined with a full array of LEDs disperses light more evenly across the screen, creating pictures that are brighter and more uniform than conventional edge-lit LED sets. What’s more, an Anti-Reflection Panel on the screen minimizes reflection from external light sources, including sunlight, to provide a crystal clear picture.

The LW9500 and LW7700 boast improved localized dimming in both 2D and 3D with their Micro Pixel Control. By manipulating individual LED blocks, Micro Pixel Control adds even greater range and life to colors, from the deepest, darkest blacks to the most natural colors. The LW9500 is further enhanced by LG’s TruMotion 480Hz, while the LW7700 features LG’s TruMotion 240Hz, both of which deliver super-fast processing rates for moving images making them virtually blur-free. The overall effect is a picture so smooth, sharp and realistic it’s as if the action is playing out right in viewers’ living rooms.

As LG’s picture technology continues to evolve, so does its innovative INFINIA Design. With its incredibly narrow bezel, the NANO series can complement any interior. Combining superior picture quality with an alluring design, these models deliver perfect visual harmony.

Both the LW9500 and LW7700 deliver LG’s best 3D images yet. By ensuring a more uniform distribution of light from the LED backlight panels, the NANO series illuminates the screen more effectively, for 3D pictures of superior clarity and brightness. The 55- and 60-inch class models pack in 288 local dimming blocks, while the 47-inch class model has 240 local dimming blocks.

LG’s NANO FULL LED series is expected to join an elite group of LED LCD HDTVs that have achieved THX 2D and 3D Display Certification – the industry standard for having the correct gamma, luminance, and color temperature. To earn THX 3D display certification, these models passed more than 400 laboratory tests evaluating left and right eye images for color accuracy, cross-talk, viewing angles and video processing performance. In addition to THX 3D Display Certification, this series had to pass THX certification for their superior picture quality in 2D, which must be achieved before passing THX 3D Display Certification. THX Certification ensures that consumers bring home an uncompromised HD experience with picture quality the way the director intended.  NANO FULL LED and FULL LED Slim 3D works with the use of active shutter glasses and an emitter built directly into the television.

The INFINIA NANO FULL LED series boasts a connectivity package with a variety of entertainment options, including the brand new LG SmartTV. LG SmartTV is a revolutionary and easy way to access limitless content, thousands of movies, customizable apps, videos and the best of the Web all organized in a simple to use interface. And when consumers can just point and choose selections with LG’s unique motion-controlled Magic Motion Remote control, it’s even simpler.

LG has also incorporated the Digital Living Network Alliance (DLNA) technology across all of its SmartTV-enabled HDTVs. DLNA allows consumers to access content stored on other DLNA-certified devices within the home, such as computers, making content options almost limitless.

Using NANO Lighting Technology, LG has taken its FULL LED picture and made it even more exhilarating. Whether in 2D or 3D, NANO FULL LED TV raises the bar for television viewing with pictures that are as engrossing as they are strikingly realistic. With the exceptional picture of LG’s LW9500 and LW7700, viewers can now see FULL LED in a whole new light.

The LW9500 is available is 60- and 55-inch class sizes and the LW7700 is available in 55- and 47-inch class sizes*.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/ces2011.

Key Features for 2011 Include LG SmartTV, 3D Capability,
250 GB Hard Drive, Wi-Fi Connectivity

LAS VEGAS, Jan. 5, 2011 -– Continuing its leadership in digital media with vast online content options, LG Electronics today introduced its 2011 lineup of Network Blu-ray Disc Players and Home Theater Systems at the International Consumer Electronics Show (Booth #8205).

Leading the lineup being unveiled this week is LG’s BD690 3D-capable Network Blu-ray Disc player with LG SmartTV and an integrated 250-gigabyte (GB) hard drive, allowing for easy storage and instant playback of music, photos, personal videos and online movies from VUDU™*.

Demonstrating its focus on providing consumers with convenient access to nearly endless content options, six of LG’s 2011 Network Blu-ray Players and home theater systems are 3D capable and incorporate LG SmartTV.  LG SmartTV provides consumers with a simple-to-use interface that allows access to thousands of movies, customizable apps and videos.  For convenient navigation consumers can download a free app for iPhone and Android-based smart phones to control the unit, including a full QWERTY keyboard.

“LG is committed to offering consumers easier access to more content-on-demand, which is reflected in our 2011 line of Blu-ray products with new content partners, advanced technology and unique design,” said Jay Vandenbree, senior vice president, LG Electronics USA. “As the pioneer in providing content-on-demand options for consumers, LG builds on this reputation by offering full product lines designed to help consumers transform their home entertainment experience into something better.”

Consumers also will enjoy that most 2011 Network Blu-ray Players and home theater systems have available Wi-Fi connectivity (built-in or available with purchase of Wi-Fi adapter) that allows consumers flexibility when installing a home entertainment system by connecting directly to any existing 802.11n wireless home network. They also include Digital Living Network Alliance (DLNA) functionality, which expands entertainment options by enabling easier access to family videos and pictures stored on other DLNA-enabled systems, such as computers, making content options almost limitless.

Also included on many products in the lineup is the MusicID® feature powered by Gracenote®, which allows consumers to play a song from a movie or TV show by simply pressing a button on their remote control.  Gracenote then returns rich information on the song, such as artist and genre, along with album cover art.

Designed to complement the look of today’s HDTVs, LG’s Network Blu-ray Players and home theater systems feature slim, compact designs that allow consumers to easily blend their entire entertainment system into any existing room environment.

Network Blu-ray Disc Players
Leading LG’s 2011 portfolio of Network Blu-ray Disc Players is model BD690 – one of the only 3D-capable Blu-ray Disc player to feature an integrated hard drive, so consumers can consolidate their digital media files in a single device for exceptional high-resolution enjoyment.  Its built-in 250GB hard drive allows consumers to create a Media Library that delivers easy storage and instant playback of music, photos, personal videos and movies purchased from the VUDU service.  Also, digital media that may have been scattered throughout the home on PCs or digital cameras can now be simply imported via the USB or Ethernet port to create a single organized library of personal memories.

To take full advantage of the Blu-ray format, LG’s Network Blu-ray Players also provide convenient access to BD Live, which offers a wide variety of content, such as movie scene extras, new previews and the ability to read synopses and rate movies. Also included are Bonus View features that provide picture-in-picture access to Blu-ray Disc special features, allowing consumers to toggle between their favorite movie scenes and bonus features on the disc. For those with a library full of both standard and Blu-ray titles, LG’s players utilize 1080p up scaling of standard DVDs for a near high definition viewing experience – no matter what format is being played.

In all, LG introduced six new Network Blu-ray Players, featuring 3D capability, advanced content options, wireless technology and excellent picture quality.  Also unveiled was its first-ever portable Blu-ray player (model BP650). Full details on the models are below:

BD690 – LG’s flagship Full HD 1080p 3D-enabled Network Blu-ray Player features LG SmartTV, and 250GB hard drive with MusicID^®.  Also includes built-in Wi-Fi capability and DLNA (server and client) functionality.

BD670 – Full HD 1080p 3D-enabled Network Blu-ray Player features LG SmartTV and MusicID^®.  Also includes built-in Wi-Fi capability, and DLNA.

BD650 – Full HD 1080p 3D-enabled Network Blu-ray Player features LG SmartTV and is Wi-Fi ready (adaptor required, sold seperatly), and DLNA.

BD640 – Full HD 1080p Network Blu-ray Player features, connectivity to NetFlix, Vudu, CinemaNow and YouTube, and Wi-Fi capability (adaptor is included).

BD630 – Full HD 1080p Network Blu-ray Player features, and connectivity to NetFlix, Vudu, CinemaNow and YouTube.

BP650 – LG’s first portable Blu-ray Player

Network Blu-ray Disc Home Theater Systems
Headlining LG’s new line of Network Blu-ray Disc Home Theater Systems is the LHB976. Offering a sleek, stylish audio-visual solution with 3-channel wireless speaker technology, the LHB976 provides consumers with wireless access to LG SmartTV and 3D capability.

With 1100 watts of output power to 5.1 channels featuring LG’s silk dome speaker technology, this premium Blu-ray Home Theater System generates a dynamic surround-sound experience, creating a more immersive home entertainment experience.  A sub-woofer and two wireless rear speakers complete the package, giving consumers the flexibility to place them anywhere in the room.  In addition, the front tallboy speakers can be positioned as either floor-standing or detached to mount on the wall.

For enhanced versatility, the LHB976 features LG’s wireless rear speaker technology, which utilizes digital spread spectrum operation for better signal quality and consistent high-quality audio performance.  This feature ensures that installation is quick and the consumer is not left with a tangle of wires distracting the eye from the system itself.

Advanced audio format decoding is supported so users can enjoy superior audio performance with technologies such as Dolby True HD and DTS-HD Master Audio Essential. And of course, no audio system would be complete without iPod docking capabilities. The LHB976 allows for both the iPod and iPhone to be directly connected via a convenient cradle adaptor.

The LHB976 caters to most consumer listening needs by playing multiple media types, from CD/DVDs to Blu-ray Discs to network streaming content, all accessible from a single home theater system. The dual HDMI (version 1.4) inputs also deliver great audio performance and convenient connectivity for devices such as cable boxes or game systems in a simple, easy-to-use format. This model is also DLNA-certified allowing consumers to easily access content on other compatible devices.

Also announced was LG’s first “HD Soundbar” (model LSB316), a home theater accessory designed to complement LG’s advanced flat-panel displays with elevated audio performance.  The LSB316 includes six speaker drivers housed in a sleek, stylish speaker bar which can be placed directly below the TV or wall mounted. The bar is accompanied by a wireless subwoofer which can be conveniently placed out of sight while delivering deep, rich bass.

In total, LG introduced four new Network Blu-ray Home Theater Systems, featuring 3D capability, advanced content options, wireless technology and excellent sound and picture quality.  Full details on the models are below:

LHB976 – LG’s flagship Full HD 1080p 3D-enabled Network Blu-ray Home Theater System features LG SmartTV, 1100 watts of output power to 5.1 channels and wireless speakers.  Also includes, built-in Wi-Fi capability, iPod/iPhone cradle, MusicID^® and DLNA.

LHB536 – Full HD 1080p 3D-enabled Network Blu-ray Home Theater System features LG SmartTV and 1100 watts of output power to 5.1 channels.  Also includes built-in Wi-Fi capability, iPod/iPhone cradle, MusicID^® and DLNA.

LHB336 – Full HD 1080p 3D-enabled Network Blu-ray Home Theater System features LG SmartTV with Smart Phone App and 1100 watts of output power to 5.1 channels.  Also Wi-Fi ready (adaptor required, sold seperatly) and includes iPod/iPhone cradle, MusicID^® and DLNA.

LHB326 – Full HD 1080p Network Blu-ray Home Theater System features connectivity to NetFlix, Vudu, CinemaNow and YouTube; and 1100 watts of output power to 5.1 channels.  Also includes Wi-Fi capability (adaptor is included) and MusicID^®.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/ces2011.