LG SHOWCASES RESIDENTIAL SMART GRID AT WORLD SMART GRID EXPO 2011

LG Offers Sneak Peak into its First-Ever Residential Smart Grid, Smart Place

SEOUL, Nov. 17, 2011 -– LG Electronics (LG) is showcasing Smart Place at the World Smart Grid Expo 2011 in Seoul, Korea. Smart Place is a comprehensive Smart Grid network connected to homes on Jeju Island’s 185km² Jeju Smart Grid Test-Bed, where approximately 6,000 homes are located.

Smart Grid implements information technology (IT) and telecommunications technology into existing power grids, enabling electricity providers and consumers to share real time information pertaining to energy usage, in order to maximize energy efficiency. In the case of Smart Place, Smart Grid technology is applied to homes, where many traditionally energy-intensive electronics products are used, such as home appliances and home entertainment products. Smart Place increases energy efficiency at home by reducing electricity consumption and managing the use of alternative energy.

Smart Place centers on the LG Smart Server, which functions as a gateway between the power company and the various electronics products scattered throughout a home, such as CINEMA 3D Smart TVs, Smart Refrigerators and Smart Washing Machines, as well as solar panels. Smart Server gathers real time updates on a family’s overall energy consumption and the resulting electricity bill. Using this information, the Smart Server centrally controls and manages the energy consumption of all connected devices. Equally important, depending on the availability of recycled energy or energy generated from residential solar panels, the Smart Server automatically chooses the more economic energy supply for usage.

Each device connected to the residential Smart Grid uses its own respective LG Smart Technology to further maximize energy efficiency. When the Smart Server detects the electricity bill is becoming unusually high, LG’s CINEMA 3D Smart TVs automatically go into energy-saving mode. On a regular basis, LG Smart Refrigerators and LG Smart Air Conditioners maximize power use and cool more intensely during off-peak hours, when electricity is cheaper, and minimize energy use during peak hours. LG Smart Washing Machines perform a similar function, as they identify off-peak hours and recommend those hours for doing laundry.

While LG Electronics is the lead contractor for Smart Place, the technological achievements evidenced in Smart Place result from a synergistic effort with other LG companies, such as LG Chem, LG U+ and LG CNS.

Smart Place completed its first phase in June of this year, when LG finished construction of the required infrastructure. The second phase is currently underway and is scheduled to be finished by May 2013, when LG will have completed various tests and trials and begun expanding Smart Place to homes outside of the Jeju Smart Grid Test-Bed.

In addition to Smart Place, LG plans to expand its Smart Grid projects overseas, as evidenced in Smart Watts, a German government-funded Smart Grid project in the German city of Achen, where LG has been contracted to supply its Smart Servers and Smart Appliances.

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LG ADDS ADVANCED FEATURES TO OPTIMUS 3D WITH ENHANCED GINGERBREAD UPGRADE

Multimedia application icons including 3D Guide and Camera burst into the air from inside a smartphone’s screen

Latest Upgrade Empowers Users with Powerful 3D and Multimedia Options

SEOUL, Nov. 15, 2011 -– The enhanced Android 2.3 Gingerbread upgrade developed for LG Optimus 3D will include new and improved features such as enhanced network speed, better 3D experience and improved multimedia functions.

LG’s customized Gingerbread upgrade for Optimus 3D will not only include improvements from Google such as enhanced power management, advanced copy/paste and user interface (UI) improvements, but also enhancements from LG, such as:

Enhanced HSPA+ Speed via Faster Packet Data Services — Internet browsing and real-time streaming have become smoother and more seamless with up to 21Mbps HSDPA;

Enriched 3D Experience with 3D Video Editor and Full-screen UI Preview — With 3D Video Editor, users will be able to easily create and edit 2D as well as 3D movies on their Optimus 3D. The preview screen has become wider with a transparent UI, enabling users to capture better quality 3D content;

Improved Multimedia with 2D Video Stabilization and Faster Gallery Activation — Optimus 3D owners will now be able to record high quality video in 2D mode with the video stabilization feature, previously only available in 3D mode. Gallery loading time has also been reduced.

“These enhanced features included in our customized Android 2.3 upgrade will allow users to further integrate 3D into their everyday lives, as we make the technology more accessible and enjoyable on smartphones,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “We believe that 3D is here to stay and glasses-free 3D on portable devices is to experience the future.”

The upgrade will also include additional features such as improved video recording and longer MP3 playback time. The upgrade will be available starting in Europe from the Open model in the week of November 21, followed by other markets until the end of the year.

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LG ELECTRONICS CONTINUES AS TITLE SPONSOR OF LG SNOWBOARD FIS WORLD CUP

Partnership With Snowboarding Proves Highly Effective In Reaching Young Market

SEOUL, Nov. 11, 2011 — After three years as title sponsor of the LG Snowboard FIS World Cup, LG Electronics remains onboard also for the 2011/2012 season. The LG Snowboard FIS World Cup is a multi-race tournament over a season for snowboarding hosted by the Federation Internationale de Ski (FIS).

As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2011/2012 competitions will take place across some 20 cities in more than 15 countries between August 2011 and March 2012, beginning in Cardrona, New Zealand, on 27-28 August 2011 and continuing until the season finals that are set to conclude on 18 March 2012.

“There are few sports that can attract the kind of young, intelligent audience that snowboarding can,” said Simon Kang, President and the Global Marketing Officer of LG Electronics, “Our partnership with FIS offers an exciting and youthful way to appeal to consumers and has contributed to increasing LG’s overall brand exposure in key global markets.”

Gian Franco Kasper, FIS President added, “We are extremely happy to continue to build our partnership with LG, one of the world’s premier brands, for yet another season and look forward to finding new and creative ways of appealing to the young generations around the world.”

The annual FIS Snowboard World Cup was first held in the 1994/95 season and has evolved to cover all aspects of this spectacular sport. The winners of the FIS World Cup rankings are awarded the coveted FIS World Cup large crystal globes in the overall freestyle and speed World Cup rankings, as well as the small globes in snowboard cross, halfpipe, big air-slopestyle and the parallel events.

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LG’S NEW CINEMA 3D PROJECTOR MAKES GOING TO THE MOVIES OBSOLETE

With Its 200-Inch Full HD Picture And 3D Conversion Function,

LG’s Newest Projector Creates A Whole New Viewing Experience

A model wearing 3D glasses while experiencing the CF3DAT CINEMA 3D projector, which is projecting a basketball player taking a shot

SEOUL, Nov. 8, 2011 — LG Electronics (LG) today introduced its newest 3D projector (Model CF3DAT) in the Korean market. The CF3DAT is a CINEMA 3D projector that can project a 200-inch viewing surface a wide variety of high definition 3D content utilizing its 2D to 3D conversion engine and built-in tuner.

Despite its large 200-inch projection area, the CF3DAT projects clear and bright images, using its Full HD display (1920×1080) supported by a brightness of 1,250 ANSI lumens in 3D mode, approximately six times brighter than other premium projectors.

“The CF3DAT is the latest product to join the LG CINEMA 3D family and it’s a serious workhorse,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The CF3DAT is at home in a living room or auditorium as it has the muscle to project a five meter picture in bright, movie theater glory.”

The CF3DAT employs the Film Patterned Retarder (FPR) display technology, enabling the use of LG’s polarized 3D glasses, which are far more affordable and lightweight compared to shutter-type 3D glasses. In turn, larger audiences can use the passive CF3DAT to enjoy 3D content more economically and for longer periods. Due to such qualities, the CF3DAT is not only suitable for large living rooms, but also museums, auditoriums and other types of public venues.

The CF3DAA, the global version of the CF3DAT, will be available outside of Korea in the first half of 2012. The CF3DAA will not be equipped with a TV tuner.

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WORLD’S FIRST HD LTE SMARTPHONE ANNOUNCED IN CANADA

Customers in Canada to Enjoy LG’s Flagship

Optimus LTE Smartphone with True HD

SEOUL, Nov. 9, 2011 — LG Optimus LTE, the world’s first HD LTE smartphone, will be available from Bell in Canada in the coming weeks. Bell is expanding its nextgeneration 4G LTE wireless network across the nation and has designated Optimus LTE one of its superphones.

Since its release in Korea, sales of Optimus LTE has surpassed all of previous LG smartphones for the same period. The combination of 4.5-inch 1280 x 720 (16:9 ratio) True HD IPS display and 4G LTE connectivity ensures users’ enjoyment as the best quality multimedia device currently available. In addition to displaying sharp and crisp images with 2.76 million (1280 x 720 x 3 RGB) sub-pixels, True HD IPS display is superior in color accuracy, clarity, natural color and battery efficiency and provides the ultimate viewing experience for HD content.

The Optimus LTE has a 1.5GHz dual-core processor and runs on the Android 2.3 Gingerbread OS platform, ensuring enhanced performance. With a 1,830 mAh battery, 8MP camera and multiple connectivity options, including HDMI and DLNA, this smartphone provides an ideal multimedia environment over a fast LTE network.

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LG 3D NOTEBOOK RECEIVES WORLD’S FIRST FLICKER-FREE CERTIFICATION

TÜV Rheinland, Europe’s Authority on Standards,

Says LG Has Solved 3D’s Most Vexing Shortcoming

A model is showing LG 3D Notebook’s TUV Rheinland certification letter.

SEOUL, Nov. 1, 2011 — LG Electronics (LG) has become the first company to be certified by a recognized authority for its flicker-free 3D notebook display. TUV Rheinland, one of the world’s leading technical, safety and certification services and Europe’s highest authority on standards, recognized the LG A530 notebook for being the first 3D notebook PC to offer a flicker-free viewing experience.

TUV issued its certification after rigorous testing of LG’s 3D display which the agency said resolved the flickering problem which has plagued all other previous 3D notebooks. Flickering screens cause discomfort when viewed for a prolonged period of time.

“Recognition from TÜV Rheinland is especially welcome given the organization’s focus on quality and safety,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “Official certifications from leading third party authorities only help to confirm our belief that LG’s 3D technology is second to none.”

Thanks to LG’s proprietary Film Patterned Retarder (FPR) screen with Full HD 1920×1080 resolution, images on the LG A530 are significantly brighter than on shutter glasses-type 3D notebooks, meaning the LG notebook offers richer, more vivid games, movies and pictures.

The LG A530, which was introduced in Korea two months ago, is currently the top seller in the local 3D notebook segment. Behind products such as the A530, LG is well positioned to lead the global market in 3D notebooks and will be making its presence known worldwide in the coming year.

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LG ANNOUNCES THIRD-QUARTER 2011 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

All Business Units Report Improved Operating Income from 2010 Third Quarter

Although Losses in Mobile Communications and Affiliated Companies Took Toll

SEOUL, Oct. 26, 2011 -– LG Electronics Inc. (LG) today announced unaudited consolidated financial results based on IFRS (International Financial Reporting Standards) for the three-month period ending September 30, 2011. The sluggish global economy affected overall sales in the quarter, while losses on investments in affiliated companies led to a quarterly net loss. However, due to cost controls and efficiency improvements, operating income improved for all four companies compared with the same period last year.

Sales and Profit

LG posted consolidated third quarter 2011 revenues of KRW 12.9 trillion (USD 11.92 billion) a 4 percent decrease from the same period last year. The company reported an operating loss of KRW 32 billion (USD 29.57 million) versus a third-quarter 2010 operating loss of KRW 185 billion (USD 156.12 million). The KRW 414 billion (USD 382.62 million) net loss in the quarter was mainly due to a loss on investments in affiliated companies and net financial expense.

LG Home Entertainment Company shipped 6.8 million flat panel TVs from July to September, the most ever in the third quarter. Revenues decreased 7 percent from the previous year to KRW 5.37 trillion (USD 4.96 billion) as a result of weaker consumer sentiment in the global market. Operating profit improved 17 percent over the previous quarter to KRW 101 billion (USD 93.35 million) due to a stronger premium product mix of CINEMA 3D TVs and LED LCD TVs.

LG Mobile Communications Company sales decreased 8.5 percent year-on-year to KRW 2.76 trillion (USD 2.55 billion). The company posted an operating loss of KRW 139 billion (USD 128.47 million). LG plans to continuously focus on the smartphone business and increase sales of LTE (Long Term Evolution) handsets with the launch of the Optimus LTE to drive sales and profit improvements in the quarters ahead.

LG Home Appliance Company posted sales of KRW 2.7 trillion (USD 2.5 billion) in the third quarter, a 1 percent increase from the same period the year before, thanks to strong sales in emerging markets along with the growth of more energy-efficient and smarter products. Despite an increase in raw materials prices and appreciation of the Korean won, the company still managed to improve operating profit by 11 percent to KRW 70 billion (USD 64.7 million) from the same period the year before.

LG Air Conditioning and Energy Solution Company grew its third quarter revenues by 11 percent year-over-year due in large part to strong sales in Korea, the Middle East and Latin America. The company posted an operating profit of KRW 1 billion (USD 0.92 million) in a traditionally slow season for air conditioners. Although overall demand is expected to decline in the coming quarter, the company will continue to increase sales of commercial air conditioners, chillers and heaters with the introduction of more energy efficient products.

2011 4Q Business Direction and Prospects

LG Electronics expects to see modest growth in the coming months with competitive LTE smartphones, CINEMA 3D TVs and consumer-friendly, energy efficient appliances. The company will also focus on strengthening profitability through more aggressive cost control and better allocation of resources.

2011 3Q Exchange Rates Explained

LG Electronics unaudited earnings results are based on IFRS. Amounts in Korean won (KRW) are converted into US dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,082 per USD (2011 3Q) and KRW 1,185 per USD (2010 3Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean-language earnings news conference on October 26, 2011 at 17:00 Korea Standard Time at the Woori Investment and Securities Building (4F, Woori Art Hall, 23-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea). An English-language conference call will follow on October 27, 2011 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are instructed to call +82 31 810 3069 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earningrelease.jsp) at 13:00 on October 26. Please visit http://pin.teletogether.com/eng/ and preregister with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142630# when prompted.

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APPLIANCE PRODUCTION LINES IN EUROPE

A staff member assembles washing machines on appliance production lines in Poland

[Photos]

-Poland Production Facility 01-03: LG Staffs Producing Washing Machines in Poland Factory

-Poland Production Facility Opening Ceremony 01: (from left) Mr. Seong-jin Jo, Executive Vice President and the head of LG Washing Machine Division / Mr. Wojciech Adamski, Vice President of Wroclaw / Mr. Moon-bum Shin, Executive Vice President and the head of LG Home Appliances Overseas Marketing Division / Mr. Ryszard Pacholik, Commune mayor of Kobierzyce

-Poland Production Facility Opening Ceremony 02: Mr. Moon-bum Shin, Executive Vice President and the head of LG Home Appliances Overseas Marketing Division(left) is giving a gift to Mr. Ryszard Pacholik, Commune mayor of Kobierzyce (right)

LG EXPANDS APPLIANCE PRODUCTION LINES IN EUROPE

LG Aiming for Top Position in Region for Washing Machines and Refrigerators

WROCLAW, Oct. 20, 2011 -– LG Electronics (LG) today broke ground on the opening of a new production line in Wroclaw, Poland, capable of manufacturing one million washing machines and the expansion of a refrigerators line raising its output of refrigerators from 300,000 units to one million annually.

The new production lines in Wroclaw will enable LG to respond better to a range of local consumer needs and demands. A key benefit is in the reduction of time required for shipment. Previously, washing machines and a large proportion of refrigerators were shipped from Korea and China, requiring more than a month for delivery to Europe. However, with the new Wroclaw facility, the maximum time required for shipment throughout Europe will only be five days, less for closer destinations. Supply chain costs will also decrease as costs associated with transportation, storage and operations are reduced. The local economy is already reaping the benefit of the expansion, with the hiring of 800 additional workers and a 36 percent increase in local business partnerships.

“The Wroclaw facility will be LG’s cornerstone for becoming the number one refrigerator and washing machine brand in Europe by 2015,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “Our new production lines will enable us to make more products that meet the higher standards of European consumers right here in the same region where these appliances will be used.”

The refrigerators produced in Wroclaw are LG’s signature side-by-side, two-door bottom-freezer and Larder & Freezer models. The highly energy efficient side-by-side has an A++ energy rating, while the bottom-freezer is rated an outstanding A+++. The bottom-freezer is equipped with the No Plumbing feature that eliminates the need to connect the refrigerator to a water source. These two energy-efficient refrigerator models rely on LG’s Linear Compressor technology which makes the refrigerators more energy efficient and keeps food fresh longer.

The new production facility will also cover a wide range of washing machines from conventional to premium models. It will increase output to meet the high demand for the Front Load Washing Machine with Inverter Direct Drive^TM Technology and the 12kg 6 Motion Direct Drive^TM with A+++^-20% energy rating offers consumers 20 percent more energy savings compared to washing machines with A+++ rating.

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LG SMARTWORLD TO OPEN PREMIUM APP SERVICE

A list of Top Paid applications on LG SmartWorld and Overview page of the Kung Fu Panda game application on LG Smartworld via the LG Optimus 3D

LG Offers a Wider Range of Mobile Content with New Paid Apps,

Including 3D Content Exclusively Designed for Optimus 3D Users

SEOUL, Oct. 19, 2011 –- LG Electronics (LG) announced today that it will open a premium paid app service for customers in the U.S. starting this month. The new offering on LG SmartWorld (www.lgsmartworld.com), follows in the footsteps of the paid premium service’s successful launch in the U.K. in July. The additional service will complement the free apps currently available on the LG SmartWorld site, which is available in 39 countries.

LG SmartWorld features the 3D Zone with an array of premium 3D content, including 3D videos and games exclusively designed for LG Optimus 3D users. Of the 10 most popular paid apps on LG SmartWorld, eight are 3D content, reflecting the growing demand and popularity of the mobile 3D experience. In particular, 3D games developed in partnership with leading game publishers — GT Racing: Motor Academy, Near Orbit Vanguard Alliance (N.O.V.A.) and Archer Craft from Gameloft, among others — rank high at LG SmartWorld.

“Our goal with the addition of paid premium apps is to make LG SmartWorld a seamless gateway to the best content currently available for our Android smartphones,” said Dr. Jongseok Park, President and CEO of LG Electronics Mobile Communications Company. “With the expansion of our premium app service on LG SmartWorld, we are continuing to broaden customers’ access to higher quality content and apps.”

LG SmartWorld offers a dedicated home screen widget for better user accessibility, easier navigation through banner menus and auto-download via Wi-Fi for larger files. The paid app service on LG SmartWorld will be introduced market-by-market over the next several months.

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LG ESTABLISHES NEW HD STANDARD IN MOBILE HANDSETS WITH “TRUE HD IPS”

Hyo-rin Min, a celebrity model of LG Optimus 3D, Sang-deok Yeo, Head of Mobile/OLED Department at LG Display and Young-bae, Na, Head of Business Marketing at LG Electronics Mobile Communication Company hold LG Optimus 3Ds and show its front views

Public Gets First Close-up of Super High-Resolution

Display at Korean Launch of Optimus LTE

SEOUL, Oct. 10, 2011 -– Having earlier this year introduced 3D without glasses on the Optimus 3D and the 700-nit superbright NOVA display on the Optimus Black, LG today raised the ante with a new breakthrough in the form of “True HD IPS” display.

True HD IPS display made its world debut on the new Optimus LTE Smartphone in Seoul, Korea, where both the phone and display set a new standard for best-in-class resolution on a 4G connected device. The new smartphone’s 4.5–inch True HD IPS display, developed in close collaboration with sister company LG Display, offers advanced resolution, brightness and clarity and shows colors in their most natural tones, as they were meant to be seen.

In a report recently issued by international product testing and certification agency Intertek, IPS displays perform better than AMOLED in areas of color accuracy, brightness, battery efficiency and performance.

According to LG, True HD IPS display takes the viewing experience on mobile handsets to the next level by offering:

· More information at a glance with genuine 1280 x 720 HD resolution and 16:9 screen viewing without distortion, which are the same standards used in the television industry;

· Sharper and crisper text thanks to 329 ppi real RGB resolution;

· True natural colors that are the most comfortable to eyes;

· Automatic color adjustments applied by LG’s exclusive Mobile HD Graphic Engine;

· HD Movie Editor to create personalized HD videos quickly and easily.

“Since mobile devices are widely expected to become the main platform for media consumption in the LTE era, high resolution displays on smartphones will be even more necessary”, said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Optimus LTE with True HD IPS display will usher in a new standard by enabling users to enjoy beautiful and detailed high definition content even while on the go.”

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FIRST 4G HD SMARTPHONE

Front view of LG’s 4G HD SMARTPHONE with a weather display on the screen

LG LAUNCHES OPTIMUS LTE, FIRST 4G HD SMARTPHONE IN KOREAN MARKET

Leading the LTE Era with Advanced True HD IPS Display Technology

SEOUL, Oct. 4, 2011 -– LG Electronics (LG) today announced the Korean market launch of LG Optimus LTE, the first mobile device in the country to offer 4G connectivity with the highest resolution IPS display available on a smartphone. Developed in close collaboration with sister company LG Display, Optimus LTE features a striking 4.5–inch “True HD IPS” display which offers advanced resolution, brightness and clarity and shows colors in their most natural tones, as they were meant to be seen.

Optimus LTE also delivers enhanced performance with 1.5 GHz dual-core processor, running on the Android 2.3 Gingerbread OS platform. With a large 1,830 mAh battery, Optimus LTE is perfectly suited for multimedia usage. In addition, the device enables content sharing seamlessly through HDMI (High Definition Multimedia Interface) and DLNA (Digital Living Network Alliance).

“LG Optimus LTE is the first smartphone in Korea to offer vivid and clear HD content on a 4G network,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Our goal is to be a leading player in LTE devices by continuously offering best-in-class products based on our LTE patents and know-how.”

According to a recent report by Jefferies & Company, LG was listed as the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide, with a financial value of almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007 and developed the world’s first LTE modem chipset in 2008. LG introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011. LG’s first LTE smartphone, Revolution^TM, was launched in the US earlier this year.

Availability of Optimus LTE in markets outside of Korea has not yet been determined.

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LG EMBRACES IPS PANEL TECHNOLOGY FOR A NEW STANDARD IN MONITOR PERFORMANCE

With Expert-Tuned Color Accuracy And Wide Viewing Angle, LG’s IPS5 Monitors

Let Users Experience and Share Images As They Were Intended To Be Seen

LG IPS monitor IPS5 with a camcorder at its front.

SEOUL, Sep. 29, 2011 -– LG Electronics (LG) has introduced a new monitor series based on in-plane switching (IPS) technology, the IPS5. The IPS5 series is the latest version of the Technical Image Press Association (TIPA) Award winning monitor lineups of the IPS1 and IPS6 series. The IPS5 series has been upgraded with expert color calibration to ensure that colors remain sharp and true. The IPS5 series is equipped with outstanding color reproduction technology intended for enterprise customers and photographers who require bright and realistic images.

“We’re committed to continually improving all aspects of our monitors with the best technology currently available,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “The IPS5 series is proof of that commitment, as these monitors deliver superbly accurate images with true color representation with a wide viewing angle for demanding professionals.”

Expertly Tuned Color Accuracy

By replacing TN (twisted nematic) panels with IPS, the IPS5 series provides exceptionally realistic images with enhanced color accuracy. This accuracy is further assured by a report on color-calibration prepared by LG experts, which accompanies the monitors. The IPS5 series is one of very few high-end professional graphics monitors to offer such a guarantee. In turn, customers can be assured that onscreen colors are identical to real-life colors.

Consistent Color Tone Through Consistent Color Temperature

The IPS5 monitors maintain color temperatures at an optimum level of around 6,500K (Kelvin), enabling reproductions of colors closest to the original. This consistency helps retain color impressions identical to those on the original image, so viewers can always see the image as it was intended.

Color Shift Free

Thanks to an alchemic convergence of IPS and LED, the new IPS5 monitors deliver highly advanced picture quality without any color shift. They also greatly extend viewing angle, ensuring viewers see crisp, realistic pictures from almost any position in front of the screen.

With its Dual Package feature, the IPS5 allows easy configuration of a second display, such as setting the split main monitor screen in dual mode, connecting a second monitor with a single click and showing the task bar on both monitors. Additionally, the Super Energy Saving technology makes the IPS5 as eco-friendly as it is technologically sophisticated. The IPS5P series is ergonomically designed with a height-adjustable stand which can be adjusted to almost any angle.

The IPS5 series is available this month while the IPS5P will be introduced in Europe in November.

LG EMBRACES IPS PANEL TECHNOLOGY FOR A NEW STANDA

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LG TAPPED TO INTRODUCE CAPCOM’S STREET FIGHTER IV ON UPCOMING HD SMARTPHONES

Representatives of LG Electronics Mobile Communications Company and CAPCOM are shaking hands

One of the World’s Most Popular Video Games Comes to LG’s Optimus Series

SEOUL, Sep. 19, 2011 -– LG Electronics (LG) announced today that it has entered into an exclusive deal with CAPCOM, Japan’s legendary game developer known for creating multi-million selling franchises. The agreement gives LG exclusive rights to Street Fighter IV on its first HD Android smartphone for three months after its launch.

The Street Fighter series, which debuted in 1987, is found on millions of game consoles and in arcades all over the word but has never before been offered on the Android platform. Street Fighter IV will make its Android smartphone debut on LG’s global apps site (www.lgworld.com) in the fourth quarter.

“We are honored to be able to bring one of the most popular fighting games of all time into the Android ecosystem,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “As we prepare our first HD smartphone for launch, it was important for us to be able to offer HD content that would really demonstrate this phone’s benefits. The HD version of Street Fighter certainly fills this objective. We are also confident that LG’s soon-to-be-unveiled HD display technology will give Street Fighter fans a whole new reason to play the game again.”

“We very much look forward to expanding the legacy of Street Fighter to the Android platform through this partnership with LG,” said Yoshinori Ishida, Deputy Head of Consumer Games Business Division and General Manager of Consumer Games Marketing Department at CAPCOM. “We wanted to ensure the Street Fighter concept transitioned seamlessly to Android.”

Since 1987, Street Fighter has attracted a loyal fan base with its entertaining and actionfilled fighting scenes. Nearly 30 million games have been sold to date, making it one of the best-selling video game franchises in history and earning it an entry in Guinness Book of World Records in 2008. Street Fighter has also spawned a live-action film, several animated movies, comic books and even a song.

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LG Newsroom