NEW LG PREMIUM NOTEBOOKS DELIVER CUTTING-EDGE TECHNOLOGY AND DESIGN AT CES 2011

LG P210 notebook in white with its display open 45-degrees

LG Sets New Standard for Notebooks with LG P210, LG P420 and LG A520

LAS VEGAS, Jan. 5, 2011 –- LG Electronics (LG) today unveiled three new premium notebooks at the 2011 Consumer Electronics Show (CES) in Las Vegas. Featuring sleek outer casings and streamlined style for a modern look, LG P210, LG P420 and LG A520 deliver a new dimension in notebook design and technology.

Offering compact, elegant design for style-conscious users, the P210 and P420 provide high-speed connectivity while on-the-go. LG A520 delivers advanced cinematic 3D technology (FPR: Film Patterned Retarder technology) for a one-of-a-kind, portable 3D entertainment experience. All three models combine the mobility and connectivity of notebooks with the unbeatable performance mobile computers require day in, day out.

“LG is proud to introduce this exciting new lineup of award winning and innovative notebooks,” said J.J Lee, EVP and Head of LG Electronics PC Business Unit. “LG P210 recently won an iF (International Forum Design Award) and the P420 displays LG’s unique DNA design. Together with the A520, the 2011 lineup of notebooks provide durable technology with next generation performance capabilities.”

In addition to sleek design, LG premium notebooks offer an easy-to-use multimedia experience with Media Funtasia, which makes it easy to share media content with other DLNA-friendly devices.

LG P210 and LG P420: A new standard for notebooks, style with slim-edge bezel
The P210 and P420’s sleek, compact, and lightweight frame offers a refreshing alternative to typical compact notebooks. Offering a streamlined interior design with a bezel that is up to 40 percent slimmer than regular models, the P210 and P420 create a minimalist feel and set a new standard in notebook design.

By bringing the screen right to the edges of the notebook, the wafer-thin bezel provides users with a wider-screen on a compact body. With its slim-edge bezel, the P210 fits a 12.5-inch screen into a unit measuring just 11.6-inch across, while the P420 packs a deceptively large, 14-inch screen on 13.3-inch-wide device. A crystal clear HD LED LCD display adds to the enjoyment by bringing TV-standard graphics onto a notebook screen.

Weighing only 1.30kg and with a depth of just 20.9mm, the P210 is extremely portable. Its slick, white exterior packs an Intel® Core™ i3 or i5 Ultra Low Voltage processor with up to 4GB memory. Coming with a clean, matt covering, this notebook blends in with almost any setting, while retaining an edgy feel that will make it a hit with the fashion forward everywhere.

The P420, a 14-inch version of the P210, will be powered by 8GB of memory and the forthcoming, 2nd generation Intel^® Core™ i5 processor. It also boasts a crisp, high-quality HD display thanks to an NVIDIA^®GeForce GT520M graphics card.

LG A520: New powerhouse notebook with 3D entertainment
Following the release of the world’s first notebook with Full HD FPR technology, the A520 LG the second notebook to embrace this revolutionary 3D technology. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers truly outstanding, blur-free 3D images. The A520’s cutting-edge technology in display and sound set new standards in 3D entertainment with a 15.6-inch Full HD 3D LED LCD display, SRS Wide 3D sound system and a range of superb hardware features.

LG A520 packs a serious 3D punch for 3D games, movies or graphics and delivers a completely cinematic near Full HD 3D experience, a 2nd generation Intel^® Core™ i7 processor and an NVIDIA^® GeForce GT540M graphics card. The notebook further boosts the 3D entertainment with its Blu-ray playback, Bluetooth 3.0+HS, and HDMI. The A520 comes in a luxurious, brushed-aluminum finish, and is available in attractive purple-black and wine-red coloring.

LG plans to roll out this premium notebook lineup worldwide in the first quarter of 2011. The notebooks are on show at CES 2011 in Las Vegas from January 6 through 9.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

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T-MOBILE AND LG MOBILE PHONES ANNOUNCE THEIR FIRST 4G ANDROID 3.0 POWERED TABLET — T-MOBILE G-SLATE WITH GOOGLE

T-Mobile G-Slate by LG Is Set to Launch in the Coming Months on America’s Largest 4G Network

LAS VEGAS, Jan. 5, 2011 — Today at 2011 International CES, T-Mobile USA, Inc. and LG Mobile Phones announced the upcoming Android™ Honeycomb-powered T-Mobile^® G-Slate™ with Google™, by LG. Expected to be available in coming months, the G-Slate will be the first 4G tablet from the two companies powered by Android 3.0 (Honeycomb), the upcoming version of Google’s Android platform optimized for tablets.

“T-Mobile is proud to add a new milestone in the evolution of the Android platform with our first 4G tablet powered by Android 3.0,” said Cole Brodman, chief marketing officer, T-Mobile USA. “The T-Mobile G-Slate with Google will build on our rich history of Android innovation and leadership and deliver deep integration with Google services.”

“LG is dedicated to continuing its role as an innovation leader and is thrilled to announce its entry into the tablet marketplace with the G-Slate,” said Jeff Hwang, president of LG Mobile Phones. “Streamlining everyday tasks and enhancing entertainment with blazing fast 4G speed, the T-Mobile G-Slate by LG will deliver the latest in Android technology and provide users with an advanced tablet experience.”

The T-Mobile G-Slate by LG will be among the first 4G tablets to fully benefit from the tablet-optimized Android 3.0 platform, which was designed from the ground up for devices with larger screen sizes and addresses the unique aspects of tablet use cases and form factors. The Honeycomb user experience improves on Android favorites such as widgets, multi-tasking, browsing, notifications and customization. It will also feature the latest Google Mobile innovations including Google Maps™ 5.0 with 3D interaction, collection of more than 3 million eBooks and Google Talk™ with video and voice chat.

Additional product details will be disclosed at a later date.
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COSMOS TOUCH

Front view of the LG Cosmo Touch with its slidable keyboard open

LG RAISES THE BAR ON WIRELESS CONNECTIVITY WITH THE FIRST EVER DEMO OF WI-FI DIRECT ON A SMARTPHONE

Front view, 45-degree view and side view of LG Optimus Black

Wi-Fi Direct Phones Will Offer Fast Connectivity Even Outside of Wi-Fi Hotspots

LAS VEGAS, Jan. 5, 2011 -– LG Electronics (LG) will be setting new standards in wireless connectivity today as it showcases the first ever mobile demonstration of Wi-Fi Direct™ at the 2011 Consumer Electronics Show (CES) in Las Vegas. Offering hot spot-free Wi-Fi connectivity, Wi-Fi Direct creates a new standard for on-the-go smartphone devices by connecting mobile devices directly and allowing users to share content and applications with just the touch of a button.

Demonstrating Wi-Fi Direct for the first time on a mobile device with the LG Optimus Black, CES attendees will get a sneak peak at how quick and easy it is to share content, videos and applications to Wi-Fi enabled smartphones without tethering to traditional Wi-Fi hotspots. Throughout the demonstration, visitors will also be able to experience LG’s integration of DLNA (Digital Living Network Alliance) as handset content is seamlessly projected onto TV and PC screens located throughout the LG booth.

“Mobile content and applications are becoming increasingly diverse and people want to be able to share and enjoy them together without all the hassles of slow connections and running times,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “By providing users with this advanced technology, LG is enhancing the user experience and helping people connect to one another through the content and features that mean the most.”

Wi-Fi Direct also delivers helpful benefits to consumers who use their smartphone as a camera, appointment book, gaming device or music player. With its outstanding connectivity, Wi-Fi Direct makes it easier than ever to transfer pictures to printers, sync data between phones and PCs and enjoy interactive mobile games with friends, all without the need for wires or Wi-Fi hotspots.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

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LG UNVEILS GLASSES-FREE 3D FOR MOBILE DEVICES

Smoother, Wider Angle Parallax 3D Display to Debut at CES 2011

LAS VEGAS, Jan. 5, 2011 -– LG Electronics (LG) announced today it will showcase a 4.3-inch glasses-free 3D display for mobile devices at the 2011 Consumer Electronics Show (CES) in Las Vegas. Providing attendees with a first look at the latest in 3D innovation, LG sets the pace for mobile 3D displays and secures its role as a forward-thinking technology leader in the mobile market.

“LG sees tremendous growth potential in the 3D mobile display market,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With our key understanding of displays, entertainment and mobile technology, LG is looking forward to debuting this exciting new way to watch 3D movies or play games on your mobile phone.”

Featuring a WVGA touchscreen and 480×800 pixel resolution, the 4.3-inch 3D display offers the optimum screen size for watching 3D on a mobile device. Viewers can watch videos or play games without straining their eyes with the display’s immersive 3D technology that provide exceptionally bright and flicker-free images.

Making 3D glasses a thing of the past, LG’s 3D display uses an applied parallax barrier technology, which delivers a series of light-blocking slits attached to the front of the LCD panel. The slits, or barriers, ensure that the left and right eyes see different images, creating an illusion of depth and a thoroughly convincing 3D effect.

Working closely with LG Display, LG has also drastically reduced crosstalk. The new display has straighter, more upright barriers that are very precisely aligned to the LCD panel. This technological advance not only means smoother, brighter, crosstalk-free images, but also a wider viewing angle than on previous parallax displays.

Brining 3D technology into consumer’s everyday lives, LG will be demonstrating its mobile 3D display throughout CES.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

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LG INTRODUCES NEXT GENERATION SMARTPHONE DESIGN AND DISPLAY WITH LG OPTIMUS BLACK

New LG Optimus Black Delivers Breakthrough NOVA Display Technology in the World’s Slimmest Smartphone Device

LAS VEGAS, Jan. 5, 2011 -– LG Electronics (LG) announced today it will unveil a new Android smartphone, LG Optimus Black, at the 2011 International Consumer Electronics Show (CES) from January 6th in Las Vegas. Providing users with a dramatically brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile device, LG Optimus Black creates a one-of-a-kind user experience unlike anything before.

Available for the first time in the mobile market, LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility. LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight.

In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design. Making a strong visual statement, LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smartphone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness. Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

“We are excited to introduce this stylish new Android smartphone and expect the LG Optimus Black to play a key role in the mobile market,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “LG Optimus Black reflects our core strengths of advanced technology, in both display and design, offering the world’s brightest screen and the world’s slimmest design in an attractive and smart package.”

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. LG Optimus Black also introduces the world’s first Wi-Fi Direct™ for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.

All LG Optimus Black features are available on the Android 2.2 Froyo platform with Android 2.3 Gingerbread upgrade capability. Utilizing the 2MP front-facing camera, LG Optimus Black allows users to utilize video telephony functions of higher quality after upgrading to Android’s Gingerbread.

The LG Optimus Black will be rolled out globally in the first half of 2011.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

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LG ELECTRONICS DEMONSTRATES FIRST ‘GLASSES-FREE’ 3D ATSC MOBILE DTV

Company Also Shows Prototype Mobile DTV Smartphone
That Eliminates Coupon Clipping

LAS VEGAS, Jan. 5, 2011 -– The first mobile digital TV that displays three-dimensional (3D) images broadcast via the ATSC Mobile Digital Television Standard is being demonstrated by LG Electronics at the 2010 International CES® here this week. The prototype 7-inch receiver is designed with auto-stereoscopic capability that eliminates the need for special viewing glasses to see stunning 3D TV images.

In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons.

The demonstrations are made possible through a cooperative effort with Harris Corporation, which has developed the necessary MDTV transmission equipment, and local DTV broadcasters KLAS-TV, 8 News NOW in Las Vegas, and Vegas PBS Channel 10. Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for both innovative applications for ATSC MDTV.

“The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc. “As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and non-real-time applications.”

Glasses-Free 3D Mobile DTV
In the Las Vegas demonstration, PBS Channel 10 (RF channel 11) is the first U.S. broadcast station to transmit 3D images via the ATSC Mobile DTV Standard. Receiving the signal is LG’s prototype receiver built around the LG2161 demodulator chip and LG-exclusive 3D formatting circuitry that combines the side-by-side left and right images for seamless viewing without the need for 3D eyewear commonly used for 3D TVs.

The seven-inch barrier-type LCD display shows lifelike 3D images that appear to jump right off the screen. With its built-in antenna, the device also receives conventional 2D 416×240 resolution MDTV broadcasts and scales images up to 800×480 resolution. It also functions as an attractive digital photo frame when not being used as a Mobile DTV receiver.

“Broadcasting 3D mobile DTV shows television stations how flexible the ATSC Mobile DTV standard is and, perhaps more importantly, shows retailers and consumers a cool new application for mobile DTV,” said Jay Adrick, vice president of broadcast technology, Harris Corporation, which co-developed the ATSC MDTV standard with LG Electronics and Zenith.

Electronic Coupons from your Smartphone
Non-real time services such as electronic couponing and video-on-demand are made possible by the versatile ATSC Mobile Digital TV standard now being deployed by broadcasters throughout the U.S. KLAS-TV 8 (RF channel 7) is transmitting digital coupons for electronics stores and restaurants during CES.

“Software advances are helping to drive exciting new applications like non-real-time mobile DTV broadcasts,” said Peter Mataga, chief technology officer at Roundbox. “LG’s latest smartphone mobile DTV prototype is the first to show how electronic coupons can be delivered by local broadcasters. It’s especially significant that Roundbox and LG have achieved interoperability in a way that conforms to the new ATSC Non-Real-Time Content Delivery Candidate Standard.”

The smartphone prototype is LG’s first full-touch CDMA device with built-in Mobile DTV circuitry. Running the Android 2.2 (Froyo) operating system and LG’s second-generation MDTV chip, the fully-featured Smartphone includes a 3.2” HVGA screen, 3 megapixel camera, GPS and Wi-Fi capability, and other features such as an accelerometer, digital compass, and ability to play back a variety of audio and video codecs.

Chips Available for Portable Device Manufacturers
Co-developer of the technology at the heart of the ATSC Mobile DTV Standard, LG Electronics is producing the critical component for Mobile DTV reception –- the LG2161R single chip design that includes both the tuner and demodulator in a tiny seven-by-seven millimeter square package. This key component of mobile DTV receivers already can be found in a variety of new products being introduced by various manufacturers this year for mobile DTV, from laptop USB accessory receivers to prototype netbooks with integrated mobile DTV tuners.

Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications. The mobile DTV signal is also compatible with 8-VSB DTV, which was also developed by Zenith, LG’s U.S. research and development lab.

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LG ELECTRONICS REVEALS SMART DEVICES, INNOVATIONS FOR 2011

CTO Ahn Highlights Smart TVs, Smart Phones and Smart Appliances
at LG Press Conference Keynote

LAS VEGAS, Jan. 5, 2011 –– From Smart TVs to Smart Appliances to Smart Phones, LG Electronics today unveiled its smart technologies and devices, innovations designed to en-hance consumers’ lives, at its global press conference at the 2011 International Consumer Electronics Show.

“For LG, 2011 is going to be all about smart products, including smart TVs, smart phones, and smart appliances,” said Dr. Skott Ahn, President and Chief Technology Officer of LG Electronics, during his keynote speech. “It’s no longer enough just to offer static services – consumers today want to connect and enjoy a constantly updated range of content and applications. We understand this, and that’s why 2011’s going to be a big year for LG.”

One of LG’s biggest smart product introductions at this year’s CES is LG Smart TV, which offers premium TV technology and Internet connectivity while being extremely easy to use*. Demonstrating the “Point, Click, Control, Simply Smarter” capabilities of LG’s Smart TVs, LG’s Home Dashboard and Magic Motion Remote Control make using the Smart TV and accessing its wealth of content intuitive and simple.

With the addition of Media Link to LG’s existing USB and DLNA functions, Smart Share gives LG Smart TV users the freedom to access content from their PC by transferring it di-rectly onto their TV. In addition to enabling viewers to easily watch all their stored content on the big screen, Media Link also provides simultaneous information on what they are watching, including synopses, actor profiles and viewer ratings.

Also unveiled at the press conference was LG’s Smart TV Upgrader (ST600) which offers consumers a full range of Smart TV functions on regular TVs via an HDMI link*.

LG also introduced the LW6500, a new LG CINEMA 3D™ TV that takes 3D images to new heights of brightness and clarity by using 3D technology similar to movie theaters**. With LG’s proprietary Film-type Patterned Retarder (FPR) panel, the TV delivers a first class, virtually blur-free and flicker-free 3D picture and a wide viewing angle. The LW6500 also comes with more comfortable and affordable 3D glasses which have no electrical parts, meaning they never need to be recharged.

Beyond TVs, LG is also highlighting 3D Blu-ray home theater systems, 3D Blu-ray Disc™ players, 3D monitors, 3D laptops, and 3D projectors that provide a superior 3D entertain-ment experience for virtually every occasion and every setting.

On the mobile front, Dr. Ahn introduced LG’s latest smartphones including LG Optimus 2X, a smartphone with a dual core processor and full HD screen and LG Optimus Black. Featuring an amazingly bright 700nit the Optimus Black weighs just 109g, and is only 9.2mm-thick.

LG also showcased its Long Term Evolution (LTE) technology, a glasses-free 3D display for mobiles devices, and a smartphone that supports the United States’ version of mobile DTV (LG MS960).

Continuing with the smart theme, Dr. Ahn introduced LG’s complete range of smart appli-ances using its groundbreaking new THINQ™ technology. LG’s THINQ™ allows users to adapt their home appliances to their personal preference and control and monitor them via their smartphones or tablet PCs. LG’s washing machine can automatically select the most cost-effective time to do the laundry and can also send detailed diagnoses of technical prob-lems direct to a service center*, doing away with the need for service calls or in-home visits.

THINQ™ enables LG’s smart ovens to download a wide range of up-to-date recipes while the smart refrigerator makes it easy to keep track of what’s in the fridge, where it is and when it expires. What’s more, LG’s HOM-BOT robotic vacuum cleaner can not only tidy up the house, it can even keep watch over it while the owners are away.

Already heavily involved in major smart grid projects around the world, LG is making this demand-response technology a major focus of its energy solutions strategy for 2011 and be-yond. Some of LG’s smart grid initiatives include the Southern California Edison (SCE) Pi-lot Project, the first residential energy storage system verification project in the United States; the Smart Watts Pilot Project in Germany, the first real-time energy pricing project in the EU; and the Jeju Pilot Project in Korea.

For additional information and images of LG’s CES 2011 introductions, please visit www.LGnewsroom/CES2011.

LG Newsroom