LG LAUNCHES EU'S FIRST A++ ENERGY RATED SIDE-BY-SIDE FRIDGE WITH BUMPER CAPACITY, SMART FUNCTIONS

LG LAUNCHES EU’S FIRST A++ ENERGY RATED SIDE-BY-SIDE FRIDGE WITH BUMPER CAPACITY, SMART FUNCTIONS

Front view of the LG Side-by-Side Refrigerator placed in a modern kitchen

New Model Boasts Top Energy Efficiency, Enhanced Freshness

and Industry-Leading Smart Features

Seoul, May 27, 2011 — LG Electronics (LG) has unveiled its brand new 614-liter side-by-side refrigerator, which boasts the first A++ energy-efficiency rating¹ in the European Union (EU) for any fridge equipped with both a dispenser and a Home-Bar. With an enlarged usable inner space, the new fridge packs a raft of smart functions and innovative features — including Hygiene Filter, which keeps food fresher for longer, and the Slim Door Mounted Ice Maker, incorporating a compact design to further maximize the usable area inside the fridge.

LG’s new side-by-side refrigerator comes with a range of smart and innovative LG technologies with much improved energy efficiency. After introducing its A++ rated side-by-side refrigerator with a dispenser last year, LG has this year added a Home-Bar feature while maintaining the A++ rating for energy consumption.

Underpinning the side-by-side fridge’s exceptional energy efficiency is LG’s Linear Compressor Technology. The compressor controls cooling power and reduces internal friction to greatly reduce power consumption, while also making the fridge quieter and more durable. As a result, not only does the fridge offer an A++ energy-efficiency rating, it also comes with a 10-year warranty on the Linear Compressor motor.²

The new refrigerator also offers enhanced freshness thanks to its Hygiene Filter. As the world’s first air purifying system in a refrigerator, LG’s Hygiene Filter eliminates 99.9 percent of dust, bacteria, and odors through four steps of anti-bacterial care and deodorization. The Hygiene Filter works in conjunction with a fan certified by Intertek, one of Europe’s leading product certification and testing agencies.

By developing the Slim Door Mounted Ice Maker, the first of its kind in the industry, LG has confirmed its position as a leading innovator in the refrigerator market. This ultra-compact device conceals the ice-making system inside the refrigerator’s door, freeing up extra door bins and shelf space to maximize both space and energy efficiency.

An exterior touch LED/LCD display makes messages clear and easy to read, while strips of bright LED lighting inside the refrigerator make it easier to see items stored deep inside.

LG’s new side-by-side refrigerator will be available across Europe, beginning with Germany next month.

¹ According to EU Energy Label

² Offer only applies to linear compressors purchased after October 29, 2009, in Korea, or after December 1, 2009, in other countries (noise levels will not normally be considered a valid reason for exchange or refund).

# # #

LG WINS EU’S FIRST A+++ AND A++ ENERGY RANKINGS FOR BOTTOM-FREEZER AND SIDE-BY-SIDE FRIDGE

Linear Compressor Keeps Energy Consumption to a Minimum,

Bumper-Sized Capacity and Well-Designed Inner Space Offer Greater Convenience

Seoul, May 27, 2011 — LG Electronics (LG) is continuing its long-standing commitment to improving energy efficiency with its new 385-liter bottom-freezer and 614-liter side-by-side refrigerator, the first freezer and fridge, respectively, to receive an A+++1 and A++2 energy ranking in the EU. With energy savings made possible by LG’s unique Linear Compressor Technology, the appliances also boast some of the largest inner capacities in the industry.

The Linear Compressor works in conjunction with a smart inner structure and thinner insulation to maximize space in the bottom-freezer and side-by-side fridge — indeed, the bottom-freezer has the largest capacity of any freezer in its class. Providing a larger, more organized space for consumers to store their food, the new refrigerator allows more room for groceries, meaning fewer trips to the supermarket.

“Receiving these energy ratings was a major achievement for us, and a big step forward for the home appliance industry on the whole,” said Young-ha Lee, President and CEO of LG Home Appliance Company. “It demonstrates exactly where we are headed with all our refrigerator models for 2011 — constant improvements in energy consumption, along with smart savings in efficiency, space and accessibility.”

A+++ Large Capacity Bottom-Freezer: Smart Savings, Durability and Design Excellence

Thanks to LG’s unique Linear Compressor, the bottom-freezer keeps the interior temperature steady — leaving food as fresh as it was in the grocery store — while using up to 50 percent less energy than previous A+ rated bottom-freezers. This improved energy efficiency translates into savings of as much as 60 euros a year3 compared with A rated refrigerators, and up to 93kg of annual reductions in CO2 emissions. In addition, by incorporating LG’s latest spiral-fin heat exchanger, the bottom-freezer significantly improves heat exchange and keeps the fridge temperature even and cool in a more efficient manner.

Fewer friction points — one instead of the four in conventional compressors — work to significantly reduce noise levels. This enhances the product’s durability, allowing LG to offer a 10-year warranty on the Linear Compressor motor.4 Additionally, the bottom-freezer’s design was honored with an iF Design Award and a Red Dot Design Award this year.

A++ Side-by-Side Refrigerator: Providing Even Greater Energy Savings

In addition to its Linear Compressor, the new side-by-side refrigerator incorporates a range of smart and innovative LG technologies to improve energy efficiency. In 2010, LG received an A++ rating for its dispenser-equipped side-by-side refrigerator, the first time such an appliance had received this rating in the EU. LG’s new side-by-side refrigerator has this year added a Home-Bar feature on top of the dispenser, while maintaining the A++ rating for energy consumption.

The innovative Slim Door Mounted Ice Maker saves space by providing a compact indoor ice maker. This has allowed for a higher volume of usable inner space without increasing the overall size of the refrigerator or decreasing energy efficiency. LG also offers a 10-year warranty on the Linear Compressor motor.

# # #

¹ LG’s new bottom-freezer refrigerators achieved an A+++ rating according to the EU Energy Label, a first in the EU among refrigerators with a capacity of over 350 liters.

² LG’s new side-by-side refrigerator achieved an A++ rating according to the EU Energy Label, making it the first side-by-side refrigerator in the EU equipped with both a dispenser and a Home-Bar to receive this rating.

³ Based on average electricity usage in German households

⁴ Offer only applies to linear compressors purchased after October 29, 2009, in Korea, or after December 1, 2009, in other countries (noise levels will not normally be considered a valid reason for exchange or refund).

ANGRY BIRDS RIO ON OPTIMUS SERIES SMARTPHONES

A model holding an OPTIMUS SERIES SMARTPHONE with ANGRY BIRDS RIO on the screen

UN ANNOUNCES WINNERS OF FLAGSHIP ENVIRONMENT AWARD

LG-Supported Champions of the Earth Awards Recognizes Mexican President Felipe

Calderon, Music Legend Angélique Kidjo and Adventurer Louis Palmer Among Others

SEOUL, May 11, 2011 –- Mexican President Felipe Calderon, global music legend Angélique Kidjo and adventurer Louis Palmer are among the six winners of the 2011 Champions of the Earth awards, the United Nations Environment Programme (UNEP) announced on Tuesday.

They received their awards at a ceremony hosted by UNEP Goodwill Ambassadors Gisele Bündchen and Don Cheadle at the American Museum of Natural History in New York, along with fellow laureates green entrepreneur Zhang Yue and scientist and campaigner Dr. Olga Speranskaya.

From using green technology to cut air pollution in China, to tackling the impact of toxic chemicals in Eastern Europe or crossing the globe to fly the flag for solar power, this year’s Champions laureates are environmental leaders whose daily work, leadership and advocacy represent green innovation in action.

“The 2011 Champions of the Earth winners are inspirational examples of how people from all walks of life are coming up with exciting, innovative solutions to environmental challenges. Whether through their business ventures, leadership, campaigning efforts or passion for technology, they are real examples of the global transition towards a more sustainable Green Economy”, said UN Under-Secretary General and UNEP Executive Director Achim Steiner.

“As the world prepares for the UN Sustainable Development Conference in Rio de Janeiro next year, these five Champions of the Earth demonstrate how collective, positive action — from greener cars and air conditioning to tackling harmful pesticides or advocating for global action on carbon — can help tackle climate change and deliver environmental sustainability for communities and economies in all parts of the world”, added Mr. Steiner.

Launched in 2005, Champions of the Earth is the UN’s flagship environmental award. Since 2010, LG has been the program’s biggest corporate supporter and has contributed KRW 700 million annually to raise awareness of environmental issues at the regional and global levels and to help develop practical solutions.

“Champions of the Earth has special meaning to everyone at LG,” said Young-kee Kim, Executive Vice President of LG Electronics. “The very foundation of an assertive action to tackle important environmental issues can certainly be evidenced here today amongst the award laureates and environmental leaders whose passion, creativity, and dedication will pave the way for success as we strive to make the world a better place for all.”

The full list of the 2011 Champions of the Earth award winners is as follows:

· Policy Leadership: President Felipe Calderon (Mexico) for commitment to lead international efforts to combat climate change

· Science and Innovation: Dr. Olga Speranskaya (Russia) for successfully mobilizing civil society in eliminating obsolete pesticides and toxic chemicals in the former Soviet region.

· Entrepreneurial Vision: BROAD Group / Mr. Zhang Yue (China) for business leadership on energy efficiency and sustainable production.

· Inspiration and Action: Mr. Louis Palmer (Switzerland) for raising global awareness of the need for renewable energy and sustainable transport and Ms. Angélique Kidjo (Benin) for advocacy on social equity and women empowerment in support of sustainable development

The ceremony – hosted by UNEP Goodwill Ambassadors Don Cheadle and Gisele Buenchen – followed a high-level policy dialogue, Getting to Grips with the Green Economy.

Featuring new Champions laureate President Felipe Calderon, UNEP Executive Director Achim Steiner and Executive Coordinator of the UN Commission on Sustainable Development, Elizabeth Thompson, the event was an in-depth debate on the progress and challenges towards the global transition to a low-carbon, resource efficient Green Economy.

Moderated by TIME Magazine senior reporter Bryan Walsh, the interactive session explored different visions of the Green Economy in the developed and developing countries, the role of a Green Economy in eradicating poverty and how to calculate the cost of a transition towards a more sustainable global economic model.

The Champions of the Earth event ran parallel to the 19^th session of the United Nations Commission on Sustainable Development at UN headquarters in New York. The Green Economy –- along with international environmental governance reform –- is one of two central pillars of the UN Sustainable Development Conference (Rio+20), to be held in Brazil next year.

To date, UNEP has recognized 46 individuals and organizations for their leadership, vision, inspiration and action for the environment. The diverse list of previous Champions laureates include former US Vice President and Nobel Peace Prize winner Al Gore, Chinese actress and environmental advocate Zhou Xun, the Women’s Environment & Development Organization (WEDO) and Dr. Atiq Rahman, an author and sustainable development expert from Bangladesh.

# # #

LG TO PRE-LOAD ANGRY BIRDS RIO ON OPTIMUS SERIES SMARTPHONES

Agreement Brings More Great Content to LG Mobile Devices

SEOUL, May 11 — LG Electronics (LG) today announced an agreement with Fox Digital Entertainment and Rovio Mobile to pre-load Angry Birds Rio on LG’s Optimus Series smartphones, an unprecedented commitment to make entertainment content available to LG customers when they purchase a phone. Angry Birds Rio -– an extension of Rovio’s wildly popular original Angry Birds game -– was developed in conjunction with Twentieth Century Fox and features the original Angry Birds characters alongside the animated stars of the studio’s recently-released motion picture, RIO. The film -– from the makers of the hit ICE AGE series -– is in theatres now around the world.

“We’re excited to bring one of the most successful mobile games to our customers,” said Yong-seok Jang, Vice President of Business Strategy at LG Electronics’ Mobile Communications Company. “Angry Birds Rio will help showcase the power, smoothness and speed of LG’s Optimus series of Android smartphones to our customers.”

“We’re thrilled to expose the millions of LG customers across the world to the fun and exciting world of Angry Birds Rio,” said Mikael Hed, CEO of Rovio. “With more than 20 million downloads to date, Angry Birds Rio’s launch has been our most successful ever, and by pre-loading the game on high-performance LG Android smartphones worldwide, we look forward to even more success in the future.”

“In partnering with a company with the global presence of LG, we’re once again expanding the reach of the successful Angry Birds Rio game, while also continuing to drive awareness of RIO: THE MOVIE, a film that has already proven to be incredibly popular with audiences worldwide,” said Peter Levinsohn, President of New Media and Digital Distribution for Twentieth Century Fox.

In Angry Birds Rio, the original Angry Birds are kidnapped and taken to the magical city of Rio, where they eventually escape their captors and set out to save their friends, Blu and Jewel – two rare macaws and the stars of the popular Fox motion picture, RIO. Like the incredibly-popular original Angry Birds, Angry Birds Rio will feature hours of gameplay, physics-based demolition challenges and loads of replay value – all with unique twists based on the popular film. The game, which launched with 60 dedicated levels and will add new levels regularly via updates, is currently available for download on smart phones and tablets worldwide.

The first phone to embed Angry Birds RIO will be the Canadian version of LG Optimus 2X, the world’s first dual-core Android smartphone. Thanks to its advanced graphics and high-end features such as the content mirroring through HDMI interface, users can get all the advantages of seamless multitasking between applications, instantaneous touch response along with vivid graphics and a console-like gaming experience.

Angry Birds Rio will be available on LG’s Optimus Series smartphones starting in the second quarter of 2011.

# # #

3D DIMENSION

LG SUPER LED IPS MONITORS TAKE TOP TIPA AWARDS

With Strikingly Realistic Color and Picture Quality, LG Monitors Named

“Best Entry Level Photo Monitor” at Prestigious Imaging Awards

SEOUL, May 6, 2011 –– LG Electronics (LG) announced today that two SUPER LED^TM IPS (In-plane Switching) Monitors have been named “Best Entry Level Photo Monitor” at the 2011 Technical Image Press Association (TIPA) Awards in Istanbul last month.

According to TIPA, LG’s IPS231 and IPS236 monitors were recognized for their precise color rending capability and wide viewing angle thanks to a combination of fast LED backlighting and state-of-the-art IPS panel technology in addition to their affordability. These features are highly appreciated by amateurs and enthusiasts alike, allowing them to enjoy the full quality of the video and photo image displayed on the screen.

“LG has been a pioneer in the development of IPS panels so it’s especially gratifying to be rewarded for work we always knew was industry-leading,” said Si-hwan Park, Vice President of Monitor Division, LG Home Entertainment Company. “We’re confident that LED LCD monitor technology is the next big thing in monitors and we’re grateful for this recognition of our efforts.”

TIPA (www.tipa.com) consists of 29 member magazines from 13 countries around the world, making it one of the largest and most influential photographic and imaging press associations globally. Every year, the TIPA editors vote and awards for the 40 best products introduced to the market during the previous 12 months, taking into account innovation, cutting-edge technology, design, ease-of-use and the price to performance ratio of the products.

The IPS231 and IPS236 monitors deliver advanced picture quality without any color shift along with a wide viewing angle. The IPS236 has a sophisticated design for general home users and the IPS231 adopted an ergonomic design with a pivot and height adjustable stand convenient for photographers and graphic designers.

LG SUPER LED^TM IPS, part of LG’s SUPER LED^TM monitor lineup, is built on the company’s exceptional technology that offers the four advanced features of SUPER Slim, SUPER Picture Quality, SUPER Angle and SUPER Energy Saving.

# # #

LG SETS NEW STANDARD IN STYLE AND PERFORMANCE WITH BLADE SERIES NOTEBOOKS

P430 and P530 Feature Super Slim, Super Light Designs in Super Strong Exterior

SEOUL, May 3, 2011 –- LG Electronics (LG) today introduced two notebooks – the P430 and P530 – as the first in the company’s new “Blade” series to be launched later this month.

LG’s Blade series comprises ultra-slim notebooks that deliver the ultimate in style without sacrificing performance. Compared with LG’s first generation slim notebooks (models P210 and P420), the Blade series boasts a noticeably slimmer profile. The P430 and P530, with 14-inch and 15.6-inch LED LCD screen respectively, offer outstanding features that set them apart from the competition in slimness, weight and material.

“The Blade series is the fruition of many months of effort by LG engineers and designers to develop portable computers that deliver beyond the performance, looks and value that today’s consumers have come to expect,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “Leveraging tomorrow’s technology and breakthrough design, LG will continue offer slim, beautiful notebooks that raise the bar in portable computing.”

■ Three Super Slims: Screen, Bezel, Body

The minimalist, sophisticated designs of the P430 and P530 feature a super-slim LED LCD screen, bezel and body, creating a new style icon for fashion-forward consumers. The notebooks’ new display technology, developed in collaboration with LG Display, allows the LED LCD screens to be incredibly thin while still delivering rich, sharp images. With respective depths of 4.5mm and 4.7mm, the screens of the P430 and P530 are up to 50 percent thinner than any other notebooks in their class.

Thanks to LG’s world-class bezel technology, LG Blade notebooks boast bezels that are more than 40 percent narrower than other notebooks in the same class. This allows the 14-inch P430 to be designed around a 13.3-inch-class notebook. Together, the thinner display and narrower bezel contribute to LG’s new Blade series being up to 22 percent slimmer than the closest competing product in its class.

■ Super Light, Maximum Mobility

The P430 and P530 boast extremely lightweight bodies to maximize mobility. Weighing in at just 1.94kg with a depth of 23.8mm, the P430 is lighter than conventional 13-inch notebooks, while the P530, at 2.2kg, weighs less than traditional 14-inch notebooks. Unlike most notebooks with 14- and 15.6-inch screens, LG’s P430 and P530 are comfortable to carry around in a shoulder bag, making them the ideal companions for working on the road.

■ Super Material, Sturdy Exterior

Designed with a metallic case, the P430 and P530 offer a more durable alternative to other slim-style notebooks. The metal casing results in a stronger exterior, ensuring extreme protection despite its ultra-slim depth. With a brushed aluminum finish and diamond cutting, a technology that uses real diamonds to cut the edge of the case, LG’s Blade notebooks have a smooth, high quality cover with a refined and luxurious look. The P430 and P530 are available in two colors: Misty Blue and Titan Black.

■ Perfect Mix with Unbeatable Performance

Thanks to the second generation Intel® Core™ i7 processor, the P430 and P530 boast outstanding performance. Intel’s new quad-core processor is 20 percent and 50 percent faster than the previous generation Intel® Core i7 processor and the second generation Intel® Core i5 processor, respectively. The notebooks also include NVIDIA® Graphics® GeForce GT520M – which boasts 50 percent better performance than integrated graphics cards – to deliver exciting, game-friendly graphics. The P430 and P530 include an array of multimedia features including a 1.3 HD webcam, SRS and DLNA technology to easily share and enjoy photos and videos with other DLNA-enabled devices.

LG’s “Style by Blade” campaign will accompany the roll out of the P430 at the end of May and the P530 a month later in markets throughout Europe, the Middle East, South America, and Asia.

LG SETS NEW STANDARD IN STYLE AND PERFORMANCE WI

*Specifications subject to change depending on region or country.

# # #

LG ANNOUNCES FIRST-QUARTER 2011 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Profit Recovery on Track with Strong Lineup of High-End Products

and Results of Aggressive Cost Saving Efforts

SEOUL, Apr. 27, 2011 –- Showing significant progress on its profit recovery, LG Electronics (LG) today announced unaudited financial results for the three-month period ending March 31, 2011. Stronger operating profits reflected successful cost-reduction efforts and steady performance in all four business units. The company expects to see further growth with strong lineup of strategic products such as the CINEMA 3D TVs adopting Film Patterned Retarder (FPR) technology and smartphones under the LG Optimus brand.

Sales and Profit

LG posted consolidated first quarter 2011 revenues of KRW 13.2 trillion (USD 11.7 billion) a 0.4 percent decline in won from the same period last year (up 2 percent USD). After two consecutive quarters of losses, operating profit turned the corner with KRW 131 billion (USD 116 million). LG recorded a KRW 16 billion (USD 14 million) net loss this quarter mainly due to a KRW 56 billion loss (USD 50 million) on investments in affiliated

companies.

LG Home Entertainment Company posted a revenue decrease of 4.8 percent to KRW 5.3 trillion (USD 4.7 billion) compared with the first quarter of 2010, reflecting slower demand and average selling price decline. However, LG shipped more flat panel TVs in the first quarter, 6.8 million units, a 13 percent increase from the same period last year. Thanks to cost-cutting efforts, the company saw progress in its turnaround quarter-overquarter, posting a KRW 82 billion (USD 73.1 million) operating profit in the first quarter. An aggressive product lineup, led by CINEMA 3D TVs and Smart TVs, is expected to continue to drive profits and expand market share for the Home Entertainment business.

LG Mobile Communications Company first-quarter revenues decreased by 8.3 percent year-over-year to KRW 2.9 trillion (USD 2.6 billion). While overall handset shipments declined quarter-over-quarter as a result of slow seasonality, operating profit showed significant improvement in the first quarter due to an increase in smartphones in the company’s portfolio and reduction in overhead costs. The company expects to improve its product mix by launching new smartphones including the LG Optimus Black and the LG Optimus 3D and gain profitability by further cutting costs.

LG Home Appliance Company saw 13.4 percent increase in revenues year-over-year with KRW 2.7 trillion (USD 2.4 billion). First-quarter 2011 operating profit was KRW 103 billion (USD 91 million). Revenues increased in the overseas markets due to strong sales in North America and continuous growth in emerging markets such as Russia, India and other Asian markets. The company will continue to launch market-leading products while investing in new business areas and maintain profitability despite concerns over some component availability in the aftermath of the Japan earthquake and rise in raw material costs.

LG Air-Conditioning and Energy Solution Company first-quarter revenues grew 23.8 percent year-over-year to KRW 1.45 trillion (USD 1.3 billion) with operating profits of KRW 39 billion (USD 35 million). The company saw strong growth in Korea, the Americas and CIS markets with strategic offerings such as Multi V commercial air conditioning and Inverter products. Despite potential risks with political instability in the Middle East and Africa and cooler than expected weather in Asia, the company expects to see a growth in demand for both residential and commercial air conditioners as the peak selling season approaches. Continuous investments in LG’s business-to-business infrastructure and new business opportunities are expected to fuel the company’s long-term growth.

2011 2Q Business Direction and Prospects

LG Electronics expects to see solid growth in the second quarter of 2011 with the start of the high season for air conditioners, continued momentum in home appliances, and aggressive global sales of LG CINEMA 3D TVs and Optimus smartphones. LG will continue to introduce new products in major categories including smartphones while investing persistently in R&D and marketing.

2011 1Q Exchange Rates Explained

LG Electronics unaudited earnings results are based on IFRS (International Financial Reporting Standards). Amounts in Korean Won (KRW) are translated into US Dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,123 per USD (2011 1Q) and KRW 1,145 per USD (2010 1Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean-language earnings news conference on April 27, 2011 at 16:00 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea). An English-language conference call will follow on April 28, 2011 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are asked to call +82 31 688 7001 and enter the passcode 63054. The corresponding presentation file will be available for download at the Investor Relations section of the LG Electronics website (http://www.lg.com/global/ir/reports/earningrelease. jsp) at 13:00 on April 27. Please visit http://pin.teletogether.com/eng/ and preregister with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 2 6677 3358 and enter the passcode 015308 when prompted.

# # #

LG OPENS NEW ERA OF 3D MONITORS WITH BRIGHTEST, MOST COMFORTABLE 3D VIEWING

CINEMA 3D Monitors Awarded Certified to be “Flicker-Free”

SEOUL, Apr. 26, 2011 –- LG Electronics (LG) today announced the release of two CINEMA 3D Monitors –D41P and D42P – equipped with LG’s new Film Patterned Retarder(FPR) 3D technology. With FPR 3D technology, the monitors offer a brighter display, clearer images, and a “Flicker-Free” certified 3D picture that makes 3D viewing more comfortable.

“Although 3D is one of the hottest items in technology today, some consumers are holding back from purchasing 3D products because of concerns over performance and price,” said Si-hwan Park, Vice President of the Monitor Division, LG Home Entertainment Company. “With CINEMA 3D Monitors, we’ve addressed all these concerns. The advanced picture quality, more comfortable glasses and competitive pricing makes it very hard to keep putting off 3D.”

The monitors’ “Flicker-Free” certification, shared with LG’s CINEMA 3D TVs, was awarded by TÜV and Intertek, two of Europe’s top safety certification agencies. The certification recognizes that LG’s CINEMA 3D Monitors have largely eradicated onscreen flicker, which had occasionally caused dizziness and nausea among viewers watching conventional 3D displays. With CINEMA 3D Monitors, viewers are now able to watch 3D content for longer periods in greater comfort.

Thanks to LG’s FPR technology, LG CINEMA 3D Monitors also provide clearer, brighter 3D images and lower crosstalk, meaning less eyestrain. In contrast with conventional 3D glasses, LG CINEMA 3D glasses are lightweight and entirely free of electrical parts, so and the glasses are lighter – thus more comfortable – and they never need to be recharged.

LG CINEMA 3D Monitors also boast great compatibility. The monitors work with all graphic cards and are compatible with popular home PC operating systems. They support HDMI 1.4 for easy hook-up with other 3D devices, making it possible to play 3D content without a PC. Also, a 2D to 3D conversion function converts regular content into topquality 3D on the fly, so viewers will never be short of 3D content to enjoy.

In addition, a recent detailed survey conducted in five markets by Research Company TNS found that 77 percent of respondents expressed a preference for FPR type 3D monitor based on image quality, comfort and convenience of glasses. The survey involved blind testing after the product demonstration of almost 230 consumers across both Shutter Glass (SG) type and FPR type 3D monitor with respondents viewing a series of 3D video clips on each screen.

The LG Cinema 3D Monitor will be launched in Korea today and will be rolled out globally early June starting in Europe.

LG OPENS NEW ERA OF 3D MONITORS WITH BRIGHTEST, MO

# # #

LG CINEMA 3D TV GETS RECORD-BREAKING LAUNCH IN PARIS’ LE GRAND PALAIS

In Palatial French Surroundings, LG Rolls Out Next Generation 3D TV

SEOUL, Apr. 22, 2011 –- LG Electronics (LG) hosted a large-scale extravaganza on April 21 in France to mark the global launch of its CINEMA 3D TV, featuring LG’s next generation 3D TV technology.

At the majestic Le Grand Palais in Paris, 1,500 guests enjoyed the debut of LG’s CINEMA 3D TV, which combines the first officially certified “Flicker-Free” picture in the industry with comfortable, battery-free, lightweight glasses, a brighter picture, more flexible viewing positions and a wide viewing angle. Together, the new features make CINEMA 3D perfect for watching 3D in groups with family or friends.

“When it comes to watching 3D entertainment for longer periods in greater comfort, CINEMA 3D is the perfect choice,” said Kyung-hoon Byun, Executive Vice President and Head of Overseas Sales and Marketing, LG Electronics Home Entertainment Company. “We’re eager to show everyone just how exciting our new 3D TVs are and why we’re confident this will become the industry standard for 3D TV technology.”

Approximately 1,500 guests from across Europe and other regions came together in Paris to watch a screening of the new 3D movie ‘Rio’ on a massive 27m x 11m screen. Two records were established last night — the biggest audience ever to view a 3D movie and the largest 3D screen in the world– both confirmed by Guinness World Records immediately after the event. The event also included its share of celebrities with actors Sophie Marceau and Isabelle Giordano and film director Claude Lelouch among those in attendance.

“The connection between CINEMA 3D and entertainment is a very natural one,” said Mr. Byun. “That’s why CINEMA 3D will also have a presence at the Cannes Film Festival next month, as part of a wider campaign to speak directly to the public about how much progress 3D technology has made.”

CINEMA 3D arrives in a marketplace that was slow to accept 3D in the first year but looks set to take off in 2011. Whereas almost all the major 3D TV models last year were of the shutter glasses (SG) variety, LG’s CINEMA 3D range employs Film Patterned Retarder (FPR) technology, which addresses the problems that hampered the enjoyment of earlier 3D TVs. CINEMA 3D uses a polarized film on the screen to deliver different

images for the left and right eyes. These images are then matched up with CINEMA 3D glasses and the result is a 3D picture that is Flicker-Free – as certified by European quality assurance agencies TÜV and Intertek -– with less crosstalk, meaning no more dizziness and eye fatigue that sometimes occurs with wearing shutter glasses.

And because they’re completely free of electrical and moving parts, LG’s CINEMA 3D glasses weigh no more than 16 grams, making them comfortable to wear even for extended periods of time. At only USD 10 per pair, it is now possible for entire families and groups of friends to enjoy 3D at home together. This key benefit was underscored at the recent National Association of Broadcasters (NAB) Show in Las Vegas when Avatar director James Cameron predicted that cheaper, lightweight polarized glasses would need to become the industry standard for 3D TVs to become truly embraced by consumers. And with millions of people already wearing corrective lenses, LG’s convenient 3D clip-ons are a great solution which SG 3D TVs simply cannot offer due to their bulk and complexity.

Further contributing to higher picture quality is LG’s Light Boost, a thin film that ensures 3D images are shown at their full brightness. What’s more, a wide viewing angle and flexible viewing positions make CINEMA 3D ideal for watching in groups or while sitting or lying down in any spot in front of the screen.

CINEMA 3D also addresses another problem that affected previous 3D sets – the lack of content. With a new, highly advanced 2D to 3D conversion feature, CINEMA 3D TVs deliver top quality 3D on the fly, meaning viewers will never be short of good 3D content to watch.

In Paris, LG demonstrated that 3D technology has come of age with CINEMA 3D. By introducing the next generation technology, LG is poised to take 3D to new heights and into living rooms all over the world.

CINEMA 3D Specifications:

3D TV (CINEMA 3D)

Flicker-Free (Intertek / TÜV Certified)

Light and Comfortable Glasses

Light Boost

Flexible Viewing Positions / Wide Viewing Angle

2D to 3D Conversion

Smart TV: Home Dashboard, Magic Motion Remote Control,

Smart Share, Premium Content, LG Apps and Web Browser

(excluding LW4500)

LED Plus

Micro Pixel Control

TruMotion 200Hz (LW6500) / TruMotion 100Hz (LW5700, LW5500, LW4500)

DLNA / DVR ready

DivX Plus / HD

Smart Energy Saving

Clear Voice II

AV Mode II

# # #

LG OFFICIALLY LAUNCHES FIRST IN RANGE OF SMART GRID-READY SMART APPLIANCES

LG to Introduce Full Lineup of Smart Appliances by End of Year

SEOUL, Apr. 19, 2011 — LG Electronics (LG) today launched its appliances embracing the very latest in smart technologies. Starting with smart refrigerators, LG this year will roll out a full spectrum of smart appliances that will transform living through innovative ways to save energy and improve convenience. Not just individual intelligent products, LG’s smart appliances are comprehensive, fully integrated smart solutions for the home.

“The home appliance industry will in the very near future shift from being mere white goods to high-tech appliances with a range of intelligent functions. With the commercial launch of our smart fridge, we are taking the lead in this transformation,” said Young-ha Lee, President and CEO of LG Home Appliance Company. “By the end of the year, when our full range is introduced, consumers will be able to stay in contact with their appliances at any time, enjoying greater convenience and seeing real-life, real-time improvements in energy consumption and time savings.”

Consumers got their first chance to see LG’s smart technology – called THINQ™ – earlier this year at the Consumer Electronics Show (CES) in Las Vegas. Comprised of Smart Grid, Smart Diagnosis, Smart Access, Smart Adapt and Smart Manager, LG Home Appliances’ smart technology lets users manage their refrigerators, washing machines, ovens and robotic vacuum cleaners via a remote network. In combination with the Smart Grid and LG’s signature core technologies, the new innovations show how LG can deliver big savings in energy, time and expense, greatly enriching consumers’ lives.

First in LG’s Smart Appliance Lineup: Smart Refrigerators

The new smart refrigerator offers updates and information that can be accessed via smartphones and tablets. It offers three powerful smart savings options: late night saving, preferable time saving and the Smart Grid-ready.

Late night saving and preferable time saving are currently available in the flat price system and both are effective in saving energy. The Smart Grid-ready option, first demonstrated at this year’s CES, is a smarter function that allows for the savings of even more energy once local utility companies begin offering time-of-use pricing systems.

Smart Manager, LG’s food management system, informs users what is in their fridge, where it is and when it expires. This information is accessible via smartphones or tablets through Smart Access so users can have it at their fingertips when they are out grocery shopping or dining at a restaurant planning how to emulate the chef’s gourmet dishes at home. The fridge can even recommend healthy recipes based on what foods are currently available.

In addition, thanks to LG’s one-of-a-kind Smart Diagnosis function, LG’s smart fridge provides call center staff with all the information they need to identify any problem over the phone. Smart Diagnosis does away with the need for costly and time-consuming home call-outs by letting LG’s call center know if a problem can be corrected remotely.

The smart fridge also comes with Smart Adapt, which allows owners to keep their refrigerator software up-to-date with the latest upgrades, features and options. The smart fridge is also a source of useful information as it keeps track of daily schedules and dispenses regular weather reports. And instead of having to jot notes on sticky memos, family members can turn the fridge’s LCD screen into a note pad to leave messages for each another.

Housework Saver: LG Smart Washing Machine

As well as delivering efficient washing performance, LG’s smart washing machine also comes with Smart Diagnosis. So should a problem arise, all owners need to do is dial the call center and push the diagnosis button on the machine and the service center staff will be able to identify what the problem might be by listening to the tones from the washing machine.

And thanks to Smart Access, users can monitor and control the LG smart washing machine on their mobile devices. Using a smartphone or tablet, customers can adjust the washer’s cycle or start the drying function remotely, making laundry as easy as making a phone call.

LG’s smart refrigerators will be available in Korea starting this month and will be rolled out in other countries in the second half of 2011. Additional smart appliances with THINQ™ Technology will be introduced to markets over the course of the year.

# # #

LG CLAIMS TOP GLOBAL MARKET SHARE IN LED MONITORS

A model posing with two LCD LED Monitor model E90s on the floor

Consumer-Focused Technology Puts LG at Top of Fast-Growing Monitor Sector in 2010

SEOUL, Mar. 31, 2011 –- LG Electronics (LG) was the world’s market leader in LED LCD monitors in 2010 with an 18 percent market share – accounting for 2.92 million of 16.68 million LED LCD monitors sold around the world – according to global market research firm DisplaySearch.

“This represents a strong endorsement of LG’s drive to increase investment in R&D over the last 12 months,” said Si-hwan Park, Vice President of the Monitor Division at LG’s Home Entertainment Company. “The reason for our success is simple: We’ve focused on listening to our customers and then innovating around those needs. To keep on growing our market share, we’re going to be moving strongly into CINEMA 3D

monitors in the near future.”

From just 1 percent in 2009, LED monitors’ share of the monitor market leaped to 10percent last year. Having prepared in advance for the shift from LCD to LED LCD monitors, LG was well placed to capitalize as the market took off last year. LG invested heavily last year in growing its LED LCD monitor business, while also conducting a major marketing campaign – called “Show Your Sincerity” – in nine countries worldwide.

LG’s wide range of LED LCD monitors include the E50series, awarded environmental certification from UL, the E60 series, designed with an ultra slim depth of just 12.9mm, and the M80 series, which merges the functions of LED monitors with FULL HD TV. In addition, with a depth of just 7.2mm – the slimmest LED LCD monitors in the world – the E90 series took an Innovations Award at this year’s Consumer Electronics Show in Las Vegas.

With LED LCD monitors’ share of the overall monitor market expected to grow to 30 percent this year from 10 percent last year, LG is aiming to secure 20 percent of this fast-growing sector. As it pushes hard to consolidate its No. 1 position in the global LED LCD monitor market, LG will be placing a particular focus on products with its In Plane Switching (IPS) panels, sophisticated, slim design and CINEMA 3D monitors.

# # #

LG ELECTRONICS AND WFP: HOW TECHNOLOGY CAN HELP END HUNGER

A screenshot of the main page of WeFeedback (www.wefeedback.org)

SEOUL, Mar. 31, 2011 –- The United Nations World Food Programme (WFP) and LG Electronics today announced a bold new initiative which will bring the fight against hunger into homes around the world thanks to the very latest in digital technology.

Owners of LG’s latest line of Smart TVs, which embody the most advanced technology of internet-linked TVs, will be able to download a new application (or “app”) to allow them to engage directly with global efforts to achieve Millennium Development Goal 1 – the eradication of extreme poverty and hunger.

“LG is on the frontline of technological innovation and WFP is on the frontline in the fight against hunger,” said Havis Kwon, Executive Vice President and CEO of LG Electronics Home Entertainment Company. “By coming together in this way we believe we can make a very real impact on one of the world’s most devastating and persistent problems.”

The LG smart television application features WeFeedback, WFP’s groundbreaking social media tool which encourages people to engage in a “solidarity platform” to transform their favourite food into hope for hungry school children in countries where WFP works.

The integration of television and internet technology in the smart tv will provide a powerful new tool through which people and companies can “feed back” their foods – from pizza to sushi to apple pie – to make a difference in children’s lives.

Since launching WeFeedback (www.wefeedback.org) earlier this month, enough funds have been raised to feed around 90,000 children through WFP’s school meals programmes.

“LG is leading the way in demonstrating how the private sector can use technology to support WFP’s effort fighting hunger worldwide,” said WFP’s Director of Communications, Public Policy and Private Partnerships, Nancy Roman.

The LGE WeFeedback app will also include RSS feeds of stories that show the human face of WFP’s work, a link to WFP’s YouTube channel and regular updates on WFP’s operations, country by country.

Future versions of the application may provide the possibility for owners of LG smart televisions to donate directly to WFP operations during major emergencies.

LG Electronics has been a partner in WFP’s global work to eradicate hunger since 2009. LG Hope Family for Asia supports a total of 12,000 families in Bangladesh and Cambodia through innovative food-for-work projects designed to lift people out of poverty. The LG Hope School in Kenya and LG Hope Village in Ethiopia provide support to 30,000 people.

# # #

LG TOPS SALES OF GLOBAL WASHING MACHINE BRANDS FOR THIRD STRAIGHT YEAR

SEOUL, Mar. 28, 2011 -– LG Electronics (LG) achieved the best sales figures – in volume and value – for washing machines in 2010, according to survey data from market research companies¹. This marks the third years in a row that LG has won this designation, which cover more than 50 countries, and further strengthens the company’s reputation as one of the innovative home appliance manufacturers.

The data also revealed that LG has been the top-selling washing machine brand for five years in major Asian countries including key markets such as Australia, India, Thailand and Indonesia and in a host of other countries, such as Chile, Saudi Arabia and the Ukraine. In addition, LG’s front-loading washing machines have been the best-selling front loaders in the world for the last two years, and the top sellers in the United States for the last four.

“LG washing machines are increasingly known as some of the most innovative on the market, with their smart tech, great performance and high convenience all proving a big hit with consumers,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “Today’s achievement is a tribute to the spirit of innovation at LG, along with our total dedication to listening to our customers and making their lives

better.”

LG’s latest washing machines set new standards in convenience and efficiency, with technologies that look to make washing more effective and hassle free.

Key among these is LG’s innovative Inverter Direct Drive™ motor, which ensures exceptional cleaning while cutting back on energy use. The Inverter Direct Drive™ runs more quietly with less vibration than on conventional models, an effect that is reinforced by the machines’ TrueBalance™ anti-vibration system. Inverter Direct Drive™ motors use fewer moving parts – including no belt and pulley – making them more durable: LG offers a 10-year guarantee on all

its Inverter Direct Drive™ motors.

Whereas most front-load washers only have one motion – tumbling – LG’s innovative 6 Motion Technology allows the drum to tailor each load from a combination of six unique motions: rolling, stepping, swing, scrubbing, filtration and tumbling. Additionally, 6 Motion Technology works in conjunction with ColdWash™, which penetrates deep into fabrics using only cold water to provide a wash every bit as thorough as with warm water, but using significantly less energy.

¹ GFK, NPD and Stevenson Company

GFK Group is one of the world’s top four market research firms.

NPD and Stevenson Companies are specialized in researching in North American region.

# # #

LG Newsroom