LG INTRODUCES FULL RANGE OF LED LCD TVS IN JAPAN

A man explains LG’s LED LCD TVs to two visitors at an LG store booth set up in Japan

Pushing Aggressively in Market Dominated By Local Brands

with Sights Set on Becoming Global Number One in TVs

SEOUL, Nov. 18, 2010 — LG Electronics (LG) announced a full range of LED LCD TVs to go on sale in Japan starting November 19. LG’s top-of-the-line TV models will be available in more than 60 retail stores in major cities such as Tokyo, Osaka and Nagoya.

Offering 10 LED LCD models in total, LG will introduce three premium FULL LED LCD TVs with 42-, 47- and 55-inch screens and seven edge-lit LED LCD models with screen sizes ranging from 22 to 42 inches.

“We are very excited and fortunate to be bringing our newest LED TV products to Japan where there is a greater awareness of the quality of Korean goods,” said Kyu-hong Lee, Vice President and CEO of LG Electronics Japan. “Japan is one of the toughest TV markets in the world but we feel we have the right combination of technology, marketing and price competitiveness to success here when other non-Japanese TV brands have not.”

At the top of the company’s lineup is the LX9500, a “Best of Innovation” award winner at the Consumer Electronics Show in Las Vegas. The LX9500’s slim and sleek INFINIA design is just 22.7mm thick and the extremely narrow 16mm bezel further enhances the 3D experience by drawing viewers deep into the heart of the action. Priced to compete with premium Japanese TV models, the LX9500 also boasts the very latest FULL LED backlighting technology and TruMotion 480Hz image processing, which combine to deliver gripping pictures in both 2D and 3D.

With a close eye on the needs of the Japanese market, LG has designed the entire TV range to use up to 35 percent less electricity compared with conventional LG LCD TVs. LG’s eco-friendly technology has earned its TVs a five-star energy rating in Japan.

According to research firm DisplaySearch, the LED LCD TV market in Japan is forecast to increase from 4 million units this year to 8.2 million units by 2014.

# # #

LG ALIGNS WITH GOVERNMENT TO PROMOTE HIGHER GREEN STANDARDS AT GREENOMICS 2010

Kim Ki-wan, CEO and president of LG Electronics Middle East and Africa, and other representatives from the UAE Ministry of Environment and Water (MoEW) and the United Nations Industrial Development Organization (UNIDO) participate in the Greenomic conference at Greenomics 2010

Setting a Higher Bar for Environmental Initiatives with

Sustainable Solutions for Global Manufacturers in MENA

DUBAI, Nov. 9, 2010 — LG Electronics, the UAE Ministry of Environment and Water (MoEW) and the United Nations Industrial Development Organization (UNIDO) joined force in Greenomics 2010 to develop a solid platform to address environmental threats and issues arising from the practical implementation of organisational eco strategy.

Greenomics 2010, held on November 8, 2010 in Dubai, was an opportunity for public and private entities to come together to determine environmental corporate responsibility for global companies conducting business in the Middle East and North Africa (MENA) region. The event was attended by over 250 high level participants including industry and thought leaders, government entities, business conglomerates, environmental specialists, blue chip companies and academia, among others.

Greenomics was born out of LG Electronics determination to ignite a positive change across all aspects of life. This year’s Greenomics focused on “clean production” in the manufacturing sector and looked to study ways to design products and manufacturing processes in harmony with natural ecological cycles. Last year, LG established a voluntary target of reducing greenhouse gases by 150,000 tons from manufacturing and 30 million tons from product use in 2020. Furthermore, LG is investing heavily in solar cell and next generation lighting as part of its 10-year business strategy.

“The Middle East and North Africa are particularly vulnerable to climate change as this is one of the world’s most water-scarce regions with a high dependency on climate-sensitive agriculture and a large share of its economic activity and population in flood-prone urban coastal zones,” said Mr. Ki-wan Kim, CEO and President of LG Electronics Middle East and Africa. “So any discussion about the environment must make this region a priority. Greenomics provides a compelling platform for change in this part of the world.”

# # #

LG TO SHOWCASE “KITCHENS AROUND THE WORLD”

Screenshot of LG’s online cooking portal home page

LG OWNERS TO GET FREE ACCESS TO POPULAR WINDOWS PHONE 7 APPLICATIONS

Front views of LG Optimus 7 and LG Quantum that support Microsoft’s Window Phone 7 applications

LG and Microsoft Collaborate on Developer Program for a New Mobile Platform

SEOUL, Nov. 3, 2010 — LG Electronics (LG) and Microsoft Corp. (MSFT) announced today that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7.

LG and Microsoft will offer Windows Phone 7 applications across popular categories – including social connectivity, gaming and helpful utilities– ensuring that customers have access to the applications they value most. Ten free applications with a value of more than USD 30 will be given away every 60 days. LG’s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models.

Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG’s marketing presence and Microsoft’s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (http://on.fb.me/bltMvp), creating a larger market for developers and bringing them closer to their audiences.

“When we pledged early last year to support Microsoft’s smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem,” said Chang Ma, Vice President of Mobile Communications (MC) Marketing Strategy Team. “Microsoft’s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.”

“We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,” said Brandon Watson, director for Windows Phone at Microsoft. “This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.”

What’s more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.

LG and Microsoft’s developer program will kick off in November. For more information, please visit www.facebook.com/LGMobileHQ.

# # #

About Windows Phone 7
Windows Phone 7 is a different kind of phone designed to bring together what you care about most. It’s a phone that finds information and presents it at the right time, making it glanceable. A phone that organizes what you love so finding those things is easier and faster. Windows Phone 7 simplifies basic everyday tasks — like managing e-mail or taking and sharing pictures — so you can do more in fewer steps. With Windows Phone 7, the things that matter most to people, such as games, music and video, photos, and office productivity, are organized through integrated experiences known as Hubs and fueled by the rich experiences of Xbox LIVE, Zune, Bing, and Microsoft Office.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

LG ELECTRONICS AND WFP STRENGTHEN PARTNERSHIP TO FIGHT HUNGER IN ASIA

Kim Young-kee, executive vice president at LG, Josette Sheeran, executive director at the United Nations World Food Programme (WFP), and other executives participate in the partnership signing ceremony

Public-Private Partnership Targeting Under-Nutrition

SEOUL, Oct. 31, 2010 -– LG Electronics (LG) and the United Nations World Food Programme (WFP) have this week come together in new partnership to strengthen the fight against hunger and under-nutrition in Asia.

The LG Hope Family for Asia is a three-year public-private partnership through which LG will support WFP’s programmes, in Bangladesh and Cambodia to provide sustainable solutions in the fight against hunger.

“LG believes passionately in a world free from hunger,” said Executive Vice President Young-kee Kim of LG Electronics. “Through this partnership with WFP, we are contributing to real change –- not just change for one day or one week but a sustained change -– that sees families and communities lifted permanently out of poverty.”

“The leadership being shown by LGE is an example to the world of how the private sector can be a powerful force for good in our world,” said WFP Executive Director Josette Sheeran, in Seoul for the signing of the agreement between the two organisations this past week.

The funds will be used in southern Bangladesh to target an estimated 6,000 ultra-poor families affected by seasonal flooding and climate change and provide them nutritional food, through food-for-work projects designed to raise homesteads above floodwater levels, and improve irrigation and agricultural productivity.

In Cambodia, LG’s support will help raise roads above floodwater levels, ensuring vital links to markets and schools for another 6,000 families. It will also stimulate rice cultivation through improved water management and fund the construction of small-scale fish farms which will improve food security, dietary diversity and household income.

“Asia is one of the most vulnerable areas threatened by climate change,” said Mr. Woody Nam, President of LG Electronics Asia. “Climatic changes will put people at risk of hunger and malnutrition and will disproportionately impact those communities with the least resources and capacities to adapt and respond.”

LG’s Partnership of Hope for Asia builds on LG Hope Village in Ethiopia and LG Hope School in Kenya in which approximately 30,000 people annually will receive benefits between 2009 and 2011.

About WFP
WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. WFP now provides RSS feeds to help journalists keep up with the latest press releases, videos and photos as they are published on WFP.org. For more details see: http://www.wfp.org/rss

LG ANNOUNCES THIRD QUARTER 2010 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Home Entertainment Ships Record Number Flat Panel TVs, Home Appliance Records Consistent Growth

SEOUL, Oct. 28, 2010 -– LG Electronics (LG) today announced unaudited earnings results based on IFRS (International Financial Reporting Standards) for the three-month period ending September 30, 2010. Earnings reflected a strong performance in flat-panel TVs and home appliances while revenue and profit declined in mobile phones during the quarter.

Sales and Profit
LG posted consolidated third quarter 2010 revenues of KRW 13.4 trillion (USD 11.3 billion) a 2 percent decline from the same period last year (up 3 percent USD). Net profit was KRW 8 billion (USD 6.4 million) in the third quarter.

LG Home Entertainment Company shipped more flat panel TVs in the third quarter – 6.6 million units – than at any time in its history, a 37 percent increase from the same period the previous year. Home Entertainment revenues grew 9 percent in KRW (14 percent USD) from the year earlier due to improved LCD TV sales, especially in emerging markets. Sales were 5.4 trillion (4.5 billion USD) and operating profit was KRW 123 billion (USD 104 million).

LG Mobile Communications Company revenues decreased by 30 percent year-over-year (27 percent USD) as a result of a decline in handset shipments across developed markets. The company shipped 28.4 million handsets in the quarter, reflecting a 32 percent (29 percent USD) decline in sales year-over-year. The global introduction of the Optimus One smartphone and new Windows Phone 7 models are expected to generate a positive response from consumers in the coming months.

LG Home Appliance Company showed consistent performance with 9 percent (14 percent USD) growth year-over-year on sales of KRW 2.8 trillion (USD 2.3 billion) and an operating profit of KRW 67 billion (USD 57 million). Sales from overseas markets grew 17 percent (USD) from the previous year due to OEM business expansion in the North American market and peak season promotions in India and China. Continued growth is anticipated, especially in developing markets.

LG Air Conditioning Company sales increased 35 percent (42 percent USD) year-over-year to KRW 1.1 trillion (USD 0.9 billion) with significant growth in developing markets. The company will continue to invest in its B2B infrastructure – including commercial air conditioners – and new opportunities for its LED lighting and solar power businesses to generate a long-term foundation for growth.

LG Business Solutions Company results were essentially unchanged with third quarter revenues of KRW 1.2 trillion (USD 1.0 billion). Sales of car infotainment products grew due to the recovery of the automotive market. The company expects sales and profitability growth in the coming months with upcoming launches of premium monitors, commercial displays and hotel TVs.

2010 4Q Business Direction and Prospects
The company will focus on strengthening profitability through aggressive cost innovation and strategic investment management for the long-term. Stronger competitiveness in global smartphones, Nano FULL LED technology and consumer-friendly energy efficient products, combined with anticipated strong sales during the holiday season, are expected to contribute to the company’s overall performance in the future.

2010 3Q Exchange Rates Explained
Amounts in Korean Won (KRW) are translated into US Dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,185 per USD (2010 3Q) and KRW 1,241 per USD (2009 3Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean-language earnings news conference on October 28, 2010 at 16:30 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea). An English-language conference call will follow on October 29, 2010 at 10:00 Korea Standard Time (02:00 GMT/UTC). Participants are asked to call +82 2 6677 3356 and enter the passcode 51029. The corre-sponding presentation file will be available for download at the Investor Relations sec-tion of the LG Electronics website (http://www.lg.com/global/ir/reports/earning-release.jsp) at approximately 13:00 Korea Standard Time on October 28. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 2 6677 3358 and enter the passcode 279432 at the prompt.

# # #

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

Media Contact
Seye Im
LG Electronics Corporate Communications
82 2 3777 3631
lgpr@lge.com
www.lgnewsroom.com

LG TOPS ASIA’S TOP 1,000 BRANDS FOR FRIDGES, WASHING MACHINES AND AC

A gentleman explains how LG’s air conditioners are the healthiest on the market in front on numerous offerings from LG.

NEW E10 LED MONITORS

LG DOES THE BUSINESS WITH ITS NEW E10 LED MONITORS

A front view of the LG E10 monitor series

Designed with Convenience, High Energy Efficiency and Cost Savings in Mind,LG’s E10 Series is a Perfect Fit for Office Environments

Seoul, Oct 20, 2010 –- LG Electronics (LG) today unveiled its new LED monitor series, the E10, which is specifically designed to cut costs and to increase efficiency and productivity in the workplace.

The E10 series brings cost savings and economic value through more efficient energy consumption, while its ergonomic design and eco-friendly technology help improve the office environment. Better still, a wide range of monitor sizes and features make it possible for businesses to select the model that is best-suited to their specific needs.

“We’ve seen a marked increase in demand for practical business products, and LG’s new E10 series is a direct response to this,” said Brian Kwon, Vice President of LG Business Solutions Company. “As ever, customer desires and needs are what drive new product creation at LG, and they will continue to be the key factor for us at the Business Solutions Company.”

Effective Monitors, Smarter Work
The E10 series includes a range of technologies that put a premium on users’ economic and environmental concerns. In line with LG’s overall eco-friendly policies, E10 monitors consume up to 40 percent less energy than conventional LCD monitors. This technical feat has earned the E10 series Green IT Certification Gold from EPEAT, an environmental ratings agency, and ratings of EPA 5.0 from the United States’ Environmental Protection Agency, as well as the 5.0 rates of TCO from Total Cost of Ownership Development, owned by the Swedish Confederation of Professional Employees. And as well as being environmentally conscious, this energy efficiency means much lower bills for users, too.

Also buttressing the E10 series’ eco-credentials, the E10 uses no halogen or mercury, ensuring a healthy environment for users who spend long stretches of time parked in front of their monitors. And thanks to the E10 series’ ergonomic design, users can maintain the correct posture by pivoting the screen and adjusting its height and tilt to their exact requirements.

Convenient Functions for Better Working Conditions
A true trailblazer in business-friendly monitors, the E10 series includes a host of other excellent functions for the workplace. On the stand, space-saving factors ensure the monitor fits well into any space; a “Keep the Stationary” slot has been carved out on the base of the stand to hold pens and other small stationary; and a built-in speaker also ensures the monitors take up no more room than is necessary. What’s more, thanks to their narrow bezel, E10 monitors can be lined up together to form multi-vision screens.

In addition, the clear images of E10 monitors – delivered via a mega contrast ratio and 250nits of brightness – ensure eye strain is kept to a minimum. And thanks to the monitors’ wide-viewing angle, it’s easy to watch and share on-screen content with coworkers.

LG’s new E10 monitor series will be available according to region. Please check your local office near for further details.

# # #

About LG Electronics Business Solutions Company
LG Electronics Business Solutions Company is the leading providers of business solutions, creating optimal products for companies and individuals. LG offers innovative products, LED LCD monitors, commercial displays, security solutions and car infotainment systems, as well as integrated solutions that take advantage of LG’s expertise in hardware, software, content and systems, and are tailored to the particular needs of different business environments.

Media Contact
Seye Im
LG Electronics Corporate Communications
82 2 3777 3631
lgpr@lge.com
www.lgnewsroom.com

LG MULTI V III

LG’s Multi V III commercial air conditioner

LG RAISES THE BAR IN EUROPE WITH MULTI V III, ITS MOST ADVANCED COMMERCIAL HVAC SOLUTION

Company Targeting USD10 Billion in Global Sales by 2014

Seoul, Oct. 15, 2010 -– LG Electronics (LG) today unveiled its new Multi V III commercial air conditioner in Europe, targeting large-scale facilities such as commercial buildings, office complexes and retailers. The third generation of the popular Multi V series, the new air conditioner will be LG’s flagship product in Europe, where demand for energy-saving technology is growing fast.

The launch of the Multi V III, the company’s most advanced commercial HVAC solution, is a central part of LG Air Conditioning Company’s plan to secure USD 10 billion in global sales by 2014. With its advanced efficient heating system, the Multi V III is expected to gain significant market share throughout Europe.

The Multi V III boasts three key consumer benefits; energy efficiency, larger capacity and longer piping design. The unit’s energy efficiency, boosted by LG’s unique V-Scroll inverter compressor and HiPORTM (High Pressure Oil Return) technology, delivers a COP (coefficient of performance) level of 4.6, one of the highest in the industry. LG’s new Multi V III can help building owners reduce their operational costs while still providing reliable heat in extremely cold regions.

Another advanced feature of the Multi V III is its continuous heating system, which maintains a pleasant indoor temperature without heat loss from defrosting. In addition, with an increased piping length of 1,000m, 20HP capacity per unit (with a maximum of 80HP with four connected units) and smaller space requirement, the Multi V III is easy and efficient to install and maintain.

“As a company with a strong focus on producing products with energy efficiency, we feel that the Multi V III addresses all the major HVAC requirements of businesses in Europe,” said Hwan-yong Noh, CEO of LG Air Conditioning Company. “With this product, we are in a strong position to work with our European dealers and business partners to make LG the leading provider of HVAC solutions.”

The Multi V III will be available from October in markets including France, Germany, Italy, Spain and Portugal. Availability outside of Europe will be announced at a later date.

# # #

About LG Electronics Air Conditioning Company
The LG Electronics Air Conditioning Company is a global total heating, ventilation and air conditioning (HVAC) and energy solution company providing Residential Air Conditioning (RAC), Commercial Air Conditioning (CAC), Solution, Solar Energy and Lighting around the world. LG AC offers a wide range of products from consumer and individual units to industrial and specialized B2B solutions. Through its innovative technology, heavy investments in R&D and superb marketing strategies, LG has broken its own sales records every year since 2000, thus cementing its place as the global leader of the HVAC industry.

Media Contacts
Nanako Kato
LG Electronics Corporate Communications
+822 3777 3918
lgpr@lge.com
www.lg.com/press

LG OPTIMUS 7Q

LG OPTIMUS 7

PRESIDENT NASHEED PANEL INSTALLATION

Mohamed Nasheed, president of the Maldives, helps install a solar panel on the president’s official residence, Mulee Aage Palace.

LG Electronics (LG) announced today that its donated solar modules were installed on the official residence of the president of the Maldives as part of a major global effort to fight climate change. LG’s effort is part of the 10/10/10 Project, a worldwide effort coordinated by 350.org, an international environmental organization, to reduce greenhouse gases. The panels were installed on the president’s official residence, Mulee Aage Palace, on October 7, the same week US President Barack Obama’s office announced plans to install solar panels on the White House by early next year.

MALDIVES PRESIDENT GOES SOLAR WITH HELP FROM LG

LG Partners with Government, NGO in Environmental Initiative to Combat Global Warming

SEOUL, Oct. 7, 2010 –- LG Electronics (LG) announced today that its donated solar modules were installed on the official residence of the president of the Maldives as part of a major global effort to fight climate change. LG’s effort is part of the 10/10/10 Project, a worldwide effort coordinated by 350.org, an international environmental organization, to reduce greenhouse gases. The panels were installed on the president’s official residence, Mulee Aage Palace, on October 7, the same week US President Barack Obama’s office announced plans to install solar panels on the White House by early next year.

“It is a tremendous honor to be part of this campaign to demonstrate how the private and public sectors can work together with NGOs to help raise awareness of the critical issue of global warming,” said Hwan-yong Noh, CEO of LG Air Conditioning Company. “The Republic of Maldives has been at the forefront of the movement for nations to take more responsibility for the environment so it’s a fitting location to demonstrate the role renewable energy can play in our lives.”

An established leader in consumer electronics and appliances, LG is also a growing player in total energy solutions, which employs the latest in energy-saving technologies, such as solar and LED lighting, to make buildings and spaces as eco-friendly as possible.

Mulee Aage Palace has been fitted with 48 of LG’s 240W modules, enough to produce 11 kilowatts (kW) of solar power, whereas solar systems in an average household will provide between 3 and 5kW of power. It is expected that the system will save Mulee Aage more than $300,000 over the lifecycle of the solar panels.

The Maldives already suffers from water shortages and the erosion of its seashore, two phenomena widely attributed to climate change. Over the last century, sea levels surrounding the island nation have risen about 20 centimeters, threatening the existence of the Maldives, already one of the lowest countries in thee world at only 1.5 meters above sea level. President Mohamed Nasheed, the country’s president and an outspoken environmental campaigner, has long urged world leaders to adopt stronger measures against climate change, and holds the title for hosting the first underwater cabinet meeting in the world to draw attention to the dangers of global warming.

# # #

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

Media Contacts
Nanako Kato
LG Electronics Corporate Communications
+822 3777 3918
lgpr@lge.com

LG Newsroom