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LEGENDARY COMPOSER ENNIO MORRICONE MAKES BEAUTIFUL MUSIC FOR LG SMARTPHONES

LG focuses on creating original content for today’s mobile entertainment devices

 

A female model holds black and white LG Optimus 2Xs in front of a photo of movie soundtrack maestro, Ennio Morricone.

 

SEOUL, Dec. 22, 2010 –- LG Electronics (LG) today announced the release of an exclusive collection of music and ringtones written by movie soundtrack maestro Ennio Morricone. The first such collaboration of its kinds, both newly composed pieces as well as a selection from Morricone’s legendary oeuvre, including Cinema Paradiso, The Mission and Love Affair, will be included in the collection.
To ensure that the beautiful music is paired with a suitably impressive platform, LG engineers have been hard at work perfecting the audio performance on its latest phones. The exclusive music will be preloaded on LG smartphones starting with the LG Optimus 2X set to debut next month in Europe. LG smartphone users will be able to enjoy a total of 25 of Morricone’s creations — 15 ringtones composed specifically for LG and 10 of his best-known tunes from the world of cinema.
Born in Italy, Morricone is one of the most prolific and influential film composers in the world. He has composed and arranged scores for more than 500 films and TV programs over his illustrious career.
“Signore Morricone is one of the best-loved soundtrack composers of all time,” said Dr.Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Reproducing his work with such amazing clarity on the Optimus 2X, gives smartphones a whole new level of respect as the primary device for on-the-go music.”
In addition to the collection of 25 ringtones and music, LG plans to develop a range of apps with Morricone-related content such as images and video clips for free downloading from the LG Application Store (www.lgapplication.com) starting next year.
The partnership with Ennio Morricone is part of LG’s Mobile Signature Sound Series, which kicked-off in 2006 with The Real Group, the award-winning a cappella group from Sweden.
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LG DESIGN ONCE AGAIN TAKES TOP HONORS AT IF AND REDDOT DESIGN AWARDS

Company’s Stylish, Practical and Friendly Designs Recognized by 

Two of the World’s Most Prestigious Industry Award Juries
A picture of the LG Bottom-Freezer Refrigerator with its top door open 15 degrees
SEOUL, Dec. 20, 2010 -– For the 9 year in a row, LG Electronics (LG) was honored by the iF (International Forum) and the red dot design awards for excellence in design.
With competitors from 43 countries and more than 2,700 products participating in this year’s iF Design Award, LG took home top honors for nine products, among them NANO FULL LED 3D TV, bottom-freezer refrigerator, front loading washing machine and solar lightwave oven.
LG was also honored with the red dot: grand prix for its reusable eco-package design. Only six out of the total of 6,369 entries received this exclusive award from the red dot jurors. The design was noted for using eco-friendly and recyclable materials as well as for its high versatility — the packaging can be reused as a photo frame or a pencil stand, among other purposes.
“Design has been a part of LG’s DNA since our founding and being recognized with these prestigious awards year after year is testament that we must be doing something right,” said Kun-pyo Lee, Head of Corporate Design Center of LG Electronics. “But looking good has never been enough for us. What really makes products beautiful is how they improve customers’ lives.”
Some of the key products recognized at the 2011 iF Design Award were:
LEX8: NANO FULL LED 3D TV
Thanks to NANO Lighting Technology and FULL LED Panel, the LEX8 is still only 0.88cm thick with a bezel just 1.25cm wide, indisputably the slimmest and narrowest of any FULL LED TV in the world. With its NANO Lighting Technology, the LEX8 creates both 2D and 3D pictures that are clearer, smoother and more refined.
Bottom-Freezer Refrigerator for the EU Market
The new bottom-freezer’s enticing design and its two-tone finish brings a contemporary, classy feel to the kitchen. Packing LG’s Linear Compressor technology and a smart inner structure, this product boasts a capacity of 385 liters, the largest in its class, which means 50 liters of extra storage compared with standard 2-meter tall bottom-freezers.
24-Inch Front Loading Washing Machine
The sleek, modern-looking washing machine makes life easier for consumers by letting them customize or change their laundry settings via a big LCD display and control pad. This product comes with LG’s proprietary Inverter Direct Drive, which enables the machine to better control the spin speed, the precise movement of the inner drum, and the left and right movement. The Inverter Direct Drive is also a key part of LG’s 6 Motion control technologies, which offer a range of cycles suited to practically every wash and fabric type.
FOCUS (PAR30): LED Lighting
LG FOCUS is designed to be compatible with existing power supplies, making it an ideal replacement for  conventional halogen lamps. Its design -– a heat sink with aluminum die-casting -– blends in easily with light fixtures and interiors, while its prolonged lifespan and reduced energy consumption make it the eco-friendly choice, too. When switched on or off, FOCUS also gives off a short decorative flash, for a signature
LG design flourish.
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LG PROMOTES HEAD OF AIR CONDITIONING & ENERGY SOLUTION COMPANY TO PRESIDENT

39 Executive Promotions Position LG for Faster, Stronger Growth

 

 

SEOUL, Dec. 17, 2010 -– The Board of Directors of LG Electronics (LG) today announced the promotion of Hwan-yong Nho, currently executive vice president (EVP) and head of LG’s Air Conditioning & Energy Solution (AE) Company, to the position of president. In addition to Mr. Nho, thirty-eight other executive promotions were announced by the company.
Mr. Nho, 54, has greatly contributed to LG’s global success during his thirty years at LG. Mr. Nho is credited with being a key factor in LG’s top ranking globally in air conditioner sales for eight consecutive years. More recently, he was behind the drive to create a foundation for greater future growth by focusing on solar energy, LED lighting and building management systems.
In addition to Mr. Nho’s promotion, nine other LG executives were named senior vice presidents and twenty-nine more were made new vice presidents, among them Eric Agius, head of LG Canada, for his success in growing the business in that country.
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LG AND VMWARE JOIN FORCES TO ACCELERATE ENTERPRISE ADOPTION OF EMPLOYEE-OWNED SMARTPHONES

Partnership Targets New Methods for Businesses to Manage Employee-Owned Mobile Devices

 

Dr. Stephen Herrod, CTO and senior vice president of R&D at VMware, shaking hands with Ki S. Kim, vice president of Global Enterprise Solutions at LG Electronics Mobile Communications Company.

SEOUL and PALO ALTO, Calif., Dec. 7, 2010 -– LG Electronics (LG) and VMware, Inc. (NYSE: VMW), today announced a partnership to help enterprises of all sizes improve security and control of sensitive corporate data while enabling more flexible access via employee-owned mobile devices.

Using end user computing technology from VMware, LG is aiming to increase its footprint in the enterprise sector while providing more options for both consumer and business customers. This new technology will enable users to adopt the mobile device of their choice, while allowing corporate IT departments to manage sensitive data on those devices with enterprise-level security and compliance.

Initial efforts include enabling LG smartphones to securely run a work account in isolation from a user’s personal account on a single mobile device. With this feature, LG mobile users will be able to safely carry a single device for both personal and work use. Solutions using mobile virtualization technology from VMware are expected to be available on LG smartphones in 2011.

“The enterprise and SMB markets are key areas of focus for LG,” said Ki S. Kim, Vice President of Global Enterprise Solutions at LG Electronics Mobile Communications Company. “Our partnership with VMware is part of LG’s global strategy to develop smart mobile devices for businesses. Enterprise IT organizations are looking for a way to embrace the growing trend of employee-owned mobile devices at work, while still maintaining control over their corporate data. VMware’s industry leadership provides a platform for LG to extend its presence in enterprises and deliver compelling solutions that address the challenges raised by the convergence of IT and mobile communications.”

 

The VMware application icon on an LG smartphone’s home screen.

Enterprises Embrace Employee Owned Mobile Devices
More than ever, organizations are dealing with two fundamental client-computing pain points -– providing secure data access to an increasing number of mobile users, and managing the burgeoning diversity of data, applications and client devices within the enterprise. Establishing a new end user computing model to address these points is a fundamental component the VMware “IT as a Service” vision.

“As workforces become more mobile, our customers increasingly view today’s new breed of mobile devices as mission critical tools for their business,” said Dr. Stephen Herrod, CTO and senior vice president of R&D, VMware. “The reality is that today’s employee-owned mobile devices are often more advanced than corporate offerings. As a result, the agile enterprise is looking to embrace new end user computing models that allow users to work on the devices they love. We are excited to work with LG to develop mobile solutions that address the end user desire for affinity and the enterprise desire for manageability, security and control.”

“Smartphones are driving demand for an enhanced mobile experience as business-specific devices lose appeal and employees look to use their personal devices at work,” said Stacy Crook, senior analyst for IDC’s Mobile Enterprise research programs. “For the business market, the individual-liable, employee-owned model is here to stay. Savvy companies will embrace the trend and procure the necessary means to ensure that all devices with sensitive information are managed properly.”

Humphrey Chen, executive director of New Technologies, Verizon Wireless added, “We’re seeing interest from Verizon Wireless customers in the area of mobile personas, which allow a personal mobile phone to be leveraged in a professional setting in a secure way that is IT-approved. The kind of virtualization VMware offers helps to make this happen, and we`re evaluating ways to help our customers achieve this.”

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LG TO UTILIZE ONLY CLEANER ECO-MAGNESIUM IN ALL MOBILE DEVICES BY 2012

A teardown image of mobile phones to show where all the conventional magnesium is used inside

 

New Metal Substitute to Slash Emissions in Manufacturing 24,000-Fold

 

 

SEOUL, Dec. 1, 2010 — LG Electronics (LG) has announced it will replace all conventional magnesium inside its mobile phones with Eco-Magnesium, a new type of clean magnesium alloy, by 2012. The decision will reduce greenhouse gas emission by a factor of approximately 24,000 during the die casting process without affecting the quality of the final product.
Eco-Magnesium was developed by the Korea Institute of Industrial Technology (KITECH) with funding from the government of Korea. During production, Eco-Magnesium creates practically no sulphur hexafluoride (SF6), which the Intergovernmental Panel on Climate Change (IPCC) cites as one of the most potent greenhouse gas ever encountered. Replacing conventional magnesium with Eco-Magnesium in mobile phones will reduce carbon dioxide emissions by four kilograms for every handset LG produces.
On November 29, LG signed a memorandum of understanding (MOU) with the three producers of Eco-Magnesium — HK High-Tech Co., Keumgang Coen and Hallacast Co. As part of the agreement, LG will provide the three companies with training in the practice of carbon credit trading and technological support. The MOU promises to help LG greatly reduce its greenhouse gas emissions and earn valuable carbon credits.
“Eco-Magnesium is one of LG’s key strategies in our ongoing effort to transform LG into a leader in more environmentally responsible manufacturing,” said Dr. Skott Ahn, President and Chief Technology Officer of LG Electronics. “This transition to Eco-Magnesium will allow LG and our customers to play a small but significant role in making the world cleaner for future generations.”
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LG ANNOUNCES CORPORATE RESTRUCTURING TO ADDRESS CURRENT AND FUTURE CHALLENGES

Company Expects Completely Integrated Organization Concept to

Lead to Even Faster Decision Making
SEOUL, Nov. 30, 2010 -– LG Electronics (LG) today announced a number of restructuring commitments as part of its ongoing transformation process to overcome the current challenges and to accelerate future growth. The restructuring is aligned to three main priorities — to establish business unit-centered complete operating system to ensure speed and accuracy in decision-making, enhance development of advanced technology and reinforce new business organizations with a clear eye to the future and strengthen the company’s business fundamentals by accelerating innovation.
The Business Innovation Office will be established and overseen directly by Vice Chairman Bon-joon Koo. It will be responsible for elevation various company core competencies such as Six Sigma, services, procurement, etc. CMO is disbanded while Global Marketing Division is renamed as Global Marketing Office to promote LG Brand and strengthen subsidiaries’ sales capability.
To give more emphasis to individual products, the Business Solutions (BS) Company will be dissolved, with the monitor and solution business units transferring to Home Entertainment (HE) Company. In consideration of their business characteristics, Home Entertainment Company’s digital storage (DS) business unit, Mobile Communications (MC) Company’s PC business unit and Business Solution Company’s car business unit will become independent units and report directly to the Vice Chairman.
To strengthen its existing business and develop new capabilities, the Home Appliance (HA) Company will elevate its component business with the establishment of a compressor and motor business unit. A separate healthcare business team will drive growth in this category and a separate commercial water business team will be created to drive the water business forward.
The Air Conditioning (AC) Company will take on the new name of Air Conditioning and Energy Solution (AE) Company that will take on future growth opportunities in the environment space such as solar and LED lighting.
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LG SETS SIGHT ON DEVELOPING GLOBAL LIGHTING SOLUTIONS BUSINESS BY END OF 2011

 

Official Certifications Foundation for Worldwide Launch of Lighting Business

 

SEOUL, Nov. 26, 2010 –- LG Electronics (LG) announced today that its LED lighting and Plasma Lighting System (PLS) products have received official certifications from European, Chinese, Japanese and Korean governments for energy efficiency, quality and safety. With these endorsements, LG will initiate a global roll-out of its newest business initiative as a total lighting solution provider.
The competitive advantage of LG’s LED lighting solution is in the company’s core optic technology, heat management and circuit design. As a long-standing market leader in heating, ventilating and air conditioning (HVAC), LG will be able to leverage its strengths in price competitiveness, quality service and industry know-how as a total energy solution provider.
“Energy and carbon protection concepts have been widely accepted throughout the world and there is more missions for companies with core technologies and brand recognition,” said Mr. Yonghwan Kim, Vice President of Lighting & Solution Business Team of LG Electronics. “With long-honed expertise in energy efficient technologies, the potential for LG to make a significant contribution is enormous.”
The global solid state LED lighting market is increasing at an average growth rate of more than 30 percent and it is expected to replace conventional lighting by 2015 with a market size of USD 5.1 billion. LG started rolling off its LED production line in Gumi, located in North Gyeongsang Province in South Korea, last September and, the company expects to reach an annual production capacity of approximately 5 million units by 2012.
The Korea Energy Management Corporation (KEMCO), in awarding energy efficiency certification to LG’s 53-watt LED flat lighting, noted its substantial energy saving of up to 70 percent compared to existing fluorescent lamps and its exceptional lifespan of more than 50 thousand hours (equivalent to 10 years if used 12 hours per day). The company’s MR16 LED light, an energy-efficient alternative that offers energy savings of up to 80 percent, was also recognized by KEMCO earlier this year.
Further efficiencies are demonstrated in LG’s unique PLS lights, which adopt technology based on microwave plasma emissions. The Swedish Institute for Testing and Approval of Electrical Equipment, the China Quality Certification Center and Japan Electronical Safety & Environment Technology Laboratories granted LG certifications for two of its PLS fittings: PSH07, a 730-watt interior light, and PSF10, 1-kilowatt flood-lighting system.
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LG UNVEILS FIRST MBR PROCESS FOR WASTEWATER TREATMENT

The Company’s Solution Marks Major Step for Water Business

 

SEOUL, Nov. 25, 2010 –– LG Electronics (LG) today unveiled its first wastewater treatment solution, the Green Membrane Bioreactor (G-MBR) process, just two months after the company announced plans to enter the water treatment business. Designed with the latest in efficient and advanced technologies, G-MBR signals LG’s long-term plan to be a major player in the water treatment industry.
By employing LG’s slimmer flat-type microfiltration membrane modules and optimizing the space in between, LG’s membrane bioreactor — the main component of the G-MBR process — requires 34 percent less space than conventional MBRs, making it more efficient and easier to install.
And thanks to advanced debris screening technology, the membranes utilized in LG’s G-MBR are highly resistant to contamination and fouling. This ensures a longer lifespan while still delivering significant savings in maintenance costs. Also, G-MBR`s phosphorus removal system is almost twice as effective as similarly-sized systems in removing phosphorus residue from wastewater. Removing phosphorus from treated water before it is reintroduced into the environment is an important part from any water treatment solution as phosphorus has been shown to contribute to the eutrophication, or heightened biological activity, in lakes, ponds and other bodies of water.
“The lack of clean water is a major cause of hunger, disease and poverty throughout the developing world,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “With G-MBR, LG has taken a huge step in making affordable clean water a reality for millions of people around the world.”
LG’s G-MBR process is a recipient of the New Excellent Technology Certificate from Korea’s Ministry of Environment.
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LG CELEBRATES 20 YEARS OF SUCCESS IN INDONESIA

Budi Darmaji, vice minister of Indonesia Department of Industry, R. Tjip Winoto, vice chairman of Yayasan Sayap Ibu, Soemarmi Marjono, chairman of Yayasan Sayap Ibu, Kim Young-kee, executive vice president of LG Electronics and Kim Weon-dae, president of LG Electronics Indonesia participate in the celebration for 20 years of success in Indonesia

 

As the Country’s Biggest Exporter of Electronics Goods,

LG Looks to Recreate Success Across Southeast Asia

 

 

SEOUL, Nov. 22, 2010 –- Twenty years since LG Electronics (LG) began operations in Indonesia, the company now counts the fourth largest populated country in the world as one of its biggest success stories. After two decades, LG is now widely recognized as one of the emerging economy’s best retailers and exporters, producing cutting-edge TVs, refrigerators and monitors. The formula that worked so successfully for LG in the world’s largest Muslim country is now being applied to other markets across Southeast Asia.
Since opening its first Indonesian office in 1990 with an investment of USD 4.6 million, LG has grown its presence every year. From USD 1.5 billion in 2006, the company this year expects to record USD 2.1 billion in sales, an increase of 40 percent. In a report by global market research firm GfK, LG Indonesia was named the country’s top producer of electronics goods by volume for the year up to September. By categories, LG held 33.5 percent of Indonesia’s domestic LCD TV market, 31.3 percent of its refrigerators, 27.1 percent of its washing machines, 32.8 of its home air conditioners, 36 percent of its LCD monitors and 37 percent of its audio players.
“Our success in Indonesia is due to much perseverance and listening and understanding the needs of our local audience,” said Mr. Weon-dae Kim, President of LG Electronics Indonesia. “And Indonesia, as a founding member of ASEAN and a G-20 nation, is the lynchpin of our success in Southeast Asia.”
And with the population and average annual economic growth of the ASEAN member states exceed those of the EU, NAFTA, and MERCOSUR, success in Southeast Asia is crucial for LG’s global expansion.
“Indonesia and the other ASEAN countries have continued to improve policies govern-ing trade and investment, opening up their markets to companies such as LG and we have benefitted from this initiative,” said Mr. Kim. “We are confident that what has served us well in Indonesia will also work for LG in other Southeast Asian markets such as Thailand, Singapore, Malaysia and Vietnam.”
LG’s strategy for Southeast Asia is based on long-term commitment and continued in-vestment. For example, when the global recession hit in 2008, LG ramped up invest-ment and production in Indonesia, rather than reduce its business scope as other multi-national companies had done. LG’s bold move was seen as a sign of confidence in the country and did not go unrecognized by consumers.
“In the end, it’s not just about our market share or revenues. What’s most important to LG is our ability to become part of the social fabric here in Indonesia and elsewhere,” said Mr. Kim. “While we are certainly proud of what we’ve achieved here in the last 20 years, what I remember most is the smiles on students’ faces when we donate computers or air conditioners to their classrooms. Those memories will stay with me for the next 20 years.”
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From left: Budi Darmaji, Vice Minister of Indonesia Department of Industry; R. Tjip Winoto, Vice Chairman of Yayasan Sayap Ibu; Soemarmi Marjono, Chairman of Yayasan Sayap Ibu; Young-kee Kim, Executive Vice President of LG Electronics; Weon-dae Kim, President of LG Electronics Indonesia

LG INTRODUCES FULL RANGE OF LED LCD TVS IN JAPAN

A man explains LG’s LED LCD TVs to two visitors at an LG store booth set up in Japan.

 

Pushing Aggressively in Market Dominated By Local Brands

with Sights Set on Becoming Global Number One in TVs

 

 

 

SEOUL, Nov. 18, 2010 — LG Electronics (LG) announced a full range of LED LCD TVs to go on sale in Japan starting November 19. LG’s top-of-the-line TV models will be available in more than 60 retail stores in major cities such as Tokyo, Osaka and Nagoya.
Offering 10 LED LCD models in total, LG will introduce three premium FULL LED LCD TVs with 42-, 47- and 55-inch screens and seven edge-lit LED LCD models with screen sizes ranging from 22 to 42 inches.
“We are very excited and fortunate to be bringing our newest LED TV products to Japan where there is a greater awareness of the quality of Korean goods,” said Kyu-hong Lee, Vice President and CEO of LG Electronics Japan. “Japan is one of the toughest TV markets in the world but we feel we have the right combination of technology, marketing and price competitiveness to success here when other non-Japanese TV brands have not.”
At the top of the company’s lineup is the LX9500, a “Best of Innovation” award winner at the Consumer Electronics Show in Las Vegas. The LX9500’s slim and sleek INFINIA design is just 22.7mm thick and the extremely narrow 16mm bezel further enhances the 3D experience by drawing viewers deep into the heart of the action. Priced to compete with premium Japanese TV models, the LX9500 also boasts the very latest FULL LED backlighting technology and TruMotion 480Hz image processing, which combine to deliver gripping pictures in both 2D and 3D.
With a close eye on the needs of the Japanese market, LG has designed the entire TV range to use up to 35 percent less electricity compared with conventional LG LCD TVs. LG’s eco-friendly technology has earned its TVs a five-star energy rating in Japan.
According to research firm DisplaySearch, the LED LCD TV market in Japan is forecast to increase from 4 million units this year to 8.2 million units by 2014.
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