Reinventing The Future: LG's Latest Digital Signage at ISE 2024

Reinventing The Future: LG’s Latest Digital Signage at ISE 2024

An image of LG’s 118- inch LG MAGNIT TV at Luxury Suite Zone

Company’s Innovative Solutions Enable Customers Across Diverse Industries and
Sectors to Create Seamless Digitalized Spaces That Engage and Inform

SEOUL, Jan. 30, 2024 — LG Electronics (LG) is showcasing its advanced digital signage solutions at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its comprehensive range of display solutions tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms.

Inside ISE 2024’s largest booth, the LG MAGNIT lineup of micro LED displays are featured across several zones that demonstrate different usage scenes, including a digitalized control room, meeting space, luxury suite and virtual production studio. The company’s micro LED technology enables large-scale screens that can be tailored to meet customers’ specific demands and installation environments. In addition to outstanding picture quality with stunning color accuracy across a wide viewing angle, LG’s micro LED tech has undergone rigorous testing for surface flame spread and electromagnetic compatibility.

Ideal for conference rooms, LG MAGNIT All-in-One features easy-to-access, front-mounted controls, integrated speakers and a controller for convenience and simplicity. LG’s Micro LED solutions for corporate control rooms boast large screens and continuous monitoring capabilities, while LG MAGNIT for virtual production studios delivers accurate image reproduction and compatibility with various filmmaking equipment. LG’s Micro LED displays for luxury suites leverage the α (Alpha) 9 AI processor to provide mesmerizing viewing experiences and content-optimized picture quality.

LG’s 1,728-square-meter booth also presents ‘Kinetic LED’ for diverse settings such as shopping malls and airports. The striking installation comprises a kinetic screen measuring 3,670 x 6,100 millimeters and several large-size LED Fine Pitch (model LSBC019) displaying vibrant digital art that moves in sync with atmospheric music.

The Luxury Suite offers exclusive cinematic viewing experiences with the 118-inch LG MAGNIT and 49-, 55- and 65-inch UHD signage solutions featuring new art gallery-inspired picture-frame bezels (offered in three elegant colors). With Apple AirPlay, guests can stream content to LG Hotel TVs, right from their iPhone or iPad, whether it’s to watch movies and shows from their favorite apps or share what’s on their Apple devices, including photos, personal videos, games and more. Guests simply scan a unique, on-screen QR code after checking in to privately and securely pair their iPhone or iPad directly to the TV in the room for the duration of their stay.

The Corporate Zone highlights three LG MAGNIT displays: one perfect when filming CEO speeches or commercials, another that has a detachable power supply unit for use in control rooms, and the All-in-One model with embedded controller and speakers for meeting rooms. Also on show are the newly-introduced 21:9 aspect ratio, 171-inch LED All-in-One and 21:9, 105-inch LCD signage, which work well with widescreen video-conferencing platforms. These signages are also compatible with integrated solutions from LG’s partners to meet user-specific needs.

In the Retail Zone, visitors can explore solutions that enhance the shopping experience and generate advertising revenue for store operators. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include the 79-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG Kiosk, which provides a convenient self-service option. The company is also illustrating the ease of selecting and playing in-store advertisements through LG DOOH Ads’ Programmatic AD feature, which optimizes advertising content according to customers.

With its thin bezels, the new 55-inch modular Transparent OLED allows for an NxN-format ‘video wall’ installation that serves as an open partition while engaging shoppers. Also, LG’s double-sided LED-LCD signage (86-inch LED and 75-inch LCD) shows off the compelling possibilities for simultaneously delivering advertisements to in-store visitors and passersby. This space also demonstrates the space-efficiency and versatility of the 37-inch stretch, and 30- and 55-inch vertical Transparent OLED displays.

The Education Zone features a digital classroom equipped with LG CreateBoard – interactive digital boards (55 to 86 inches). Educators can easily load classes through its web browser and give students access via QR codes. An excellent choice for university film programs, the integrated solution for virtual production includes LED screens for displaying digitally-rendered backgrounds, LG CreateBoard for writing and OLED displays for reviewing video footage.

To enhance the customer experience, LG offers various cloud-based software solutions that facilitate the efficient management of its cutting-edge digital displays. The integrated LG Business Cloud platform lets users explore, subscribe to and manage the cloud solutions available for LG digital signage and commercial TVs. Visitors can also check out LG SuperSign Cloud, which enables content creation and distribution for digital signage, the hospitality-enhancing LG Pro:Centric Cloud and the LG ConnectedCare remote management solution.

What’s more, LG unveils its commercial display security system, LG Shield, to respond to more sophisticated cyber threats emerging from AI. LG Shield operates under webOS to protect against security threats, safeguarding central servers, apps and operating systems. Its security performance completed a global common criteria evaluation and has been granted EAL 2 certification and ISO/IEC DIS 18974.

“At ISE 2024, LG’s digital signage, cloud management platforms and collaborations with professional partners across diverse industries reveal an unmatched ability to deliver integrated solutions optimized for a wide variety of spaces,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “We will continue to provide customer-focused smart life solutions that open up new and exciting ways to connect, engage and create.”

LG’s latest digital signage solutions will be on display in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2. To learn more about LG’s digital signage solutions on show at ISE 2024, visit www.lg-informationdisplay.com/ise2024.

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LG Guggenheim Award Recipient Stephanie Dinkins Presents Demo of Latest AI Artwork in Progress

A photo of two women are talking into a microphone as they observe Dinkins' latest works on display at ‘Late Night X Stephanie Dinkins'

Dinkins, One of Time Magazine’s 100 Most Influential People in AI, Showcases Her
Latest Art on LG OLED at the Guggenheim’s ‘Late Shift’ Event

SEOUL, Jan. 29, 2024 — Stephanie Dinkins presented three of her latest works in progress at ‘Late Shift x Stephanie Dinkins,’ an after-hours public program held at the Solomon R. Guggenheim Museum in New York City on January 25. Pushing the boundaries of artistic creation with her use of AI, Dinkins is the first inaugural recipient of the 2023 LG Guggenheim Award that celebrates artists breaking new ground in technology-based art and one of Time magazine’s 100 Most Influential People in AI.

AI is integral to Dinkins’ artistic practice and vision, as she investigates ways to make AI more accessible and inclusive. She raises important questions like “What does AI need from you?” to make a point that AI needs to develop a more well-rounded perspective that better reflects the real-world. Her projects shed light on how AI can tend to have the mindset of the majority, easily overlooking and further ostracizing those living in the grey area of society. Through her thought-provoking interactions with AI made into art, Dinkins bridges the gap between art and technology to advocate for positive change.

Her works in progress presented at Guggenheim invite the audience into the narrative of helping AI grow in social values such as care and attentiveness. Named ‘’Not the Only One Avatar image 2023 brain (N’TOO),’ ‘The Stories We Tell Our Machines,’ and ‘WisdomBot,’ Dinkins’ works build on the interaction between AI displayed on LG OLED screens and the audiences. Again, the artist pinpoints that we all have something to contribute in shaping how AI understands the world.

The ongoing theme for the ‘LG Guggenheim Art and Technology Initiative’ has been the symbiosis between technology and art where each inspires the other to explore new paths. Dinkins’ presentation of her recent works comes at a timely juncture. LG Electronics recently made a bold move during CES 2024, naming AI as the company’s focal point for the year and redefining it as ‘Affectionate Intelligence.’

LG and Guggenheim are joining hands to support more artists creating new technological and artistic expressions. Last year, Dinkins became the first inaugural recipient of the LG Guggenheim Award, a five-year multifaceted collaboration designed to research, honor and promote artists working at the intersection of art and technology.

“I am excited to have activated the Guggenheim’s rotunda as a machine learning laboratory, sharing works in progress that highlight the imperative,” said Stephanie Dinkins, LG Guggenheim Inaugural Awardee. “These works in progress inform AI systems with a broad spectrum of ideas, wisdoms, cultural touch points and stories that have sustained our communities for millennia.”

“As audience members willingly engaged with artificial intelligence entities in this unique event, their interactions served as valuable contributions,” said Noam Segal, LG Electronics Associate Curator. “These contributions, coined by Stephanie Dinkins as ‘Data Gifts’, play a crucial role in enriching the AI’s learning datasets, particularly in filling gaps where information, historical knowledge or intricate concepts are absent.”

“LG Electronics believes in technology inspiring art,” said Kate Oh, Vice President of the Brand Communication Division at the LG Home Entertainment Company. “We are privileged to provide LG OLED as a tool that, in turn, inspires artists to pioneer new paths and reach for boundless expression.”

LG and the Guggenheim Museum are committed to working together to identify and celebrate artists pushing the envelope of technology-based art. To follow the journey, please visit LG’s official website for the LG Guggenheim Art and Technology Initiative.

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LG’s ‘Hack for Heat’ Finale Points to Exciting, Sustainable Future for HVAC

Company Empowers Young Talent in Europe
to Reimagine HVAC for a Better Tomorrow

SEOUL, Jan. 26, 2024 — LG Electronics (LG) announces that the grand finale of its first-ever heating, ventilation and air conditioning (HVAC)-themed student hackathon, Hack for Heat, will take place on January 26 at the LG office in Courbevoie, France. The groundbreaking event will see talented youth from across Europe competing in teams to help redefine the future of HVAC and create a better tomorrow for all.

LG is a company that understands the importance of transitioning to low-carbon heating systems and is fully committed to supporting the EU’s Green Deal. In line with this commitment, LG offers efficient and sustainable HVAC solutions. As part of efforts to foster the next generation of HVAC innovators and help bring about positive change, LG organized the Hack for Heat hackathon, inviting students to apply their passion and unique ideas to three key challenges facing the HVAC industry:

HACK HEAT FOR DESIGN: Redefining HVAC design to seamlessly integrate into urban landscapes, with a focus on aesthetics, size and cost.
HACK HEAT FOR PLANET: Creating ‘zero carbon’ heat pump systems while addressing aspects of the supply chain.
HACK HEAT FOR USERS: Crafting engaging educational content to connect with consumers and spread awareness about LG’s commitment to sustainable development solutions.

The Hack for Heat grand finale will feature six teams representing Spain, Portugal, the U.K., Hungary and France. Each team will have the opportunity to present their projects to a jury comprising LG executives from various business units. The winning team will be rewarded with an all-expenses-paid trip to Seoul, South Korea, where they will have the chance to immerse themselves in the local culture, explore the city’s renowned landmarks and enjoy an exclusive tour of LG headquarters.

Open to the public and media, the Hack for Heat finale will be held at Workstation, 25 Quai du Président Paul Doumer, Courbevoie, France, on January 26 from 8:30 to 15:30 (CET). Registration is required and can be completed on the event’s LinkedIn page.

“Hack for Heat reveals LG’s strong commitment to innovation and firm belief in the power of young talent to shape the future of HVAC,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We are thrilled to welcome the unique ideas of these passionate, young innovators, and look forward to seeing how their contributions will transform the industry and make people’s lives better.”

For more information about the event, visit www.lg-hackforheat.com/en/challenges/2023-edition.

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LG to Showcase LG Business Cloud at ISE 2024

Image of LG Business Cloud connected with LG digital signages in 3 different places

Suitable for Both Small Businesses and Large Enterprises, New Cloud-Based Platform
Streamlines Management of LG Digital Signage Solutions

SEOUL, Jan. 26, 2024 — LG Electronics (LG) is set to unveil its innovative cloud solution platform, LG Business Cloud, at Integrated Systems Europe (ISE) 2024. The convenient, new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely. LG Business Cloud is compatible with multiple LG digital signage lineups including Micro LED displays, commercial TVs, Transparent OLED Signage and LED displays.*

LG Business Cloud enables customers to establish a commercial cloud solution for their LG digital signage with a straightforward, one-time sign-up process. Along with eliminating the need to browse several different pages, submit inquiries and engage with sales representatives, the new platform offers educational videos (from beginner to expert level) catering to diverse business needs and explaining how to get the most out of LG’s specialized cloud offerings. Additionally, the structure of LG Business Cloud enhances user convenience, allowing for customer inquiries to be addressed directly on the website.

The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. These solutions give users the flexibility to customize content (e.g., welcome messages, facility information and promotions) displayed on their LG digital signage and to set up display schedules. Also on LG Business Cloud is the LG ConnectedCare remote management solution, which actively monitors the performance/condition of LG signage and promptly sends email notifications if unexpected events are detected. Additionally, LG ConnectedCare lets users remotely adjust various signage settings, such as screen brightness and volume.

The versatile Business Cloud platform enables users to explore all of LG’s cloud solutions and experience them firsthand by taking advantage of the trial licenses on offer. Once customers have selected the LG cloud solution they wish to subscribe to, they can configure the duration of the relevant license agreement and easily activate the license post-purchase. What’s more, LG Business Cloud places no restrictions on the number of devices that customers can use to access it; empowering businesses of all sizes, from small enterprises to corporate giants, to manage their signage displays more efficiently.

Furthermore, LG Business Cloud boasts a user-friendly interface that makes it accessible for users of all levels. Users can monitor the status of connected LG digital signage in real-time, and enjoy the efficiency of effortless remote control. Customers can take advantage of remote control functions such as on/off and reboot, as well as a dashboard feature that enables them to easily check signage operating status.

In addition, the partner solutions offered through LG Business Cloud also include media art applications that grant users access to a variety of dynamic artwork, and service applications that deliver real-time weather, flight and local tourism information.

A valuable tool for retail, corporate and public sector clients, LG Business Cloud is a one-stop solution for comparing, subscribing to and managing LG digital signage cloud solutions. It consolidates an array of related services and functionalities to elevate the overall customer experience, and will eventually encompass additional product categories to deliver even greater value and convenience.

At CES 2024, LG CEO William Cho highlighted the B2B business as LG’s new growth engine, noting that the company will expand its product portfolio to include even more innovative, customer-driven solutions. Following last year’s successful launch of the home solutions business, which combines subscription services with smart home appliances, LG plans to use the same model (seamlessly integrated services and hardware) to grow its B2B solutions business.

“LG Business Cloud is a dedicated platform that simplifies the management of LG digital signage cloud solutions for businesses of all sizes,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG is a total solutions provider, offering innovative commercial signage displays and convenient, time-saving management software that enhance the customer experience.”

LG Business Cloud will be on show at ISE 2024 in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2 and is scheduled to launch in the first quarter of this year. The ability to purchase solutions from within LG Business Cloud will be available initially in North America before expanding to other markets around the globe, including South Korea and Europe.

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* Applicable to digital signage products equipped with LG webOS version 6.0 or above.

LG Announces 2023 Financial Results

A picture of LG Twin Towers in the daytime

Highest Annual Revenue in History With Home Appliance and
Vehicle Components Showing Growth for Eight Consecutive Years

SEOUL, Jan. 25, 2024 — LG Electronics Inc. (LG) announced its financial results for the year 2023, disclosing a consolidated revenue of KRW 84.2 trillion and an operating profit of KRW 3.55 trillion. This marks the third consecutive year of achieving record-breaking annual revenue. The operating profit is also solid, approaching levels seen during the prior period of pent-up demand.

Despite challenging external factors such as an economic slowdown and reduced demand, LG’s core business of home appliances and the burgeoning vehicle components business have demonstrated remarkable resilience, maintaining continuous growth for eight consecutive years. The combined revenue of these businesses exceeded KRW 40 trillion last year, a substantial increase from KRW 18 trillion in 2015. Over the same period, the proportion of these two businesses in the total revenue has risen from 32.5 percent to 47.8 percent.

The performance is attributable to LG’s strategic efforts to enhance its business portfolio. The company successfully expanded its B2B business by identifying market turning points early on and integrated new business models, including subscription services, into existing frameworks. Furthermore, LG’s innovative content and service business model, leveraging its extensive user base of hundreds of millions of products globally, has also contributed to securing robust profitability.

Looking ahead, LG is committed to a continual transformation from a mature business-oriented structure to a future growth-oriented one. In this year, the company will concentrate its capabilities on breaking through limits to maximize its business potential. Guided by the newly established Overseas Sales & Marketing Company, LG will strive for additional growth and expanded product coverage, particularly in emerging markets where there are greater growth opportunities.

The LG Home Appliance & Air Solution Company achieved an annual revenue of KRW 30.14 trillion, marking eight consecutive years of growth and ushering in the era of KRW 30 trillion. Introducing new business models including subscription services and expanding the B2B share in areas such as HVAC, components and built-in solutions contributed to this growth. The operating profit recorded an increase of over 76 percent compared to the previous year, reaching KRW 2.08 trillion.

In the coming year, the Company will accelerate a shift in its business model towards future readiness, including Direct-to-Consumer initiatives. It aims to expand the deployment of home appliance operating systems and extend subscription services to international markets. Additionally, there will be a swift progression in building smart home solutions that reflect the value of “Zero Labor Home.” In terms of products, the Company will seek to maintain its strategic approach of solidifying the premium leadership of key products, such as washing machines and refrigerators, while swiftly expanding region-specific lineups. To sustain continuous growth in the B2B sector, especially in areas like HVAC, the Company plans to strengthen its capabilities by establishing a complete, local business operation that encompasses product development, production and sales, with a focus on the evident electrification trends in regions such as North America and Europe.

The LG Vehicle component Solutions Company achieved an annual revenue of KRW 10.1 trillion and operating profit of KRW 133 billion. In its 10th year since establishment, the Company not only surpassed the KRW 10 trillion revenue mark but also demonstrated eight consecutive years of growth since it began disclosing performance results in 2015. The share of total consolidated revenue has increased to 12 percent. This year, the Company aims to drive both external growth, leveraging a substantial order backlog, and qualitative growth in its operations. In in-vehicle infotainment, the Company is dedicating efforts to secure capabilities in the area of software-defined vehicles in response to the needs of OEMs. Drawing upon its differentiated technology accumulated in the home appliance and IT sectors, the Company will seek to further enhance the in-vehicle customer experience. In the e-Powertrain area, focus will be on strengthening product capabilities and early stabilization of overseas production bases to enhance responsiveness to customer demands. Additionally, in headlamps, there are plans to expand premium product orders while simultaneously improving operational efficiency.

The LG Home Entertainment Company recorded an annual revenue of KRW 14.2 trillion and operating profit of KRW 362 billion. The webOS platform-based content and services business solidified its position as a new source of revenue, showing a significant increase in operating profit compared to the previous year. The revenue slightly decreased amid a relatively slow recovery in demand for premium products like OLED. In anticipation of a progressive recovery in TV demand this year, the Company will seek to strengthen both the top-tier OLED lineup and the QNED lineup, following a dual-track strategy to lead the premium market. Simultaneously, the Company is accelerating its transformation into a media and entertainment powerhouse. In the current year, the webOS platform business is slated for nurturing as a significant revenue-generating venture in the scale of trillions.

The LG Business Solutions Company recorded an annual revenue of KRW 5.4 trillion and operating loss of KRW 42 billion. The revenue saw a slight decrease compared to the previous year due to delays in IT demand recovery and reduced investments from key enterprises. Increased investments in future growth areas such as robotics and electric vehicle charging had an impact on profitability. In this year, the Company is positioning itself with a competitive lineup of IT products, including gaming monitors and the LG gram Pro, and will actively seek to find business opportunities targeting distinct verticals such as government agencies and schools. As a leader in LG’s B2B business, it aims to accelerate the shift from supplying single products to integrating and providing adjacent solutions. With a significant proportion of new businesses within the organization, investments will be prioritized for future preparations rather than short-term management performance.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on January 25, 2024, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG’s Commitment to Innovation Is Recognized With Numerous Awards at CES 2024

An image of the new LG transparent OLED T

LG Continues Long-Standing History of Honors at World’s Preeminent Consumer
Technology Show With More Than 200 Awards & Accolades

SEOUL, Jan. 25, 2024 — At this year’s CES^®, LG Electronics (LG) was honored with more than 200 awards and recognitions for a wide range of innovations and technologies across the home appliance, home entertainment and B2B categories.

The LG SIGNATURE OLED T – the world’s first 4K wireless transparent TV – led the way with countless honors as the Best TV or Best in Show from a wide range of press outlets.

With LG’s reputation as the global leader in OLED technology – the company continues to assert its dominance at CES, taking home the industry’s top awards and honors for its latest OLED TV lineup including the aforementioned LG SIGNATURE OLED T and the LG OLED evo M4, G4 and C4 TVs. Utilizing the wireless technology introduced in last year’s M3 TV, LG’s 77-inch LG SIGNATURE OLED T is considered the next step in the evolution of OLED TV technology and was honored by major tech publications including CNET, Digital Trends, TechRadar, Tom’s Guide, Forbes, The Verge, Wirecutter, PCMag and Mashable.

The LG OLED evo series featuring a new 144Hz refresh rate and LG’s Alpha 11 AI processor was also applauded by CNET, TechRadar Pro, PCGamer and BGR. Additionally, Digital Trends highlighted the LG UltraGear OLED gaming monitor 32GS95UE in its lineup of best monitors seen at CES 2024 noting its one-of-a-kind ability to toggle between 4K at 240Hz and FHD at 480Hz with the press of a button.

LG also garnered accolades from top publications such as USA Today and Tom’s Guide for its new LG WashCombo™ All-in-One with HeatPump™ Technology. Marking LG’s commitment to a greener world – the new Wash Combo uses 60 percent less energy than a vented model.*The cutting-edge home appliance was widely recognized for its compact ventless design and ability to complete a wash-and-dry cycle in under two hours.

Named as a winner of Reviewed’s Accessibility Awards for CES 2024 – LG’s Universal UP Kit – a collection of innovative home appliance accessories and add-ons embracing universal design has been crafted to enhance usability for individuals facing physical challenges. It was also recognized in Apartment Therapy’s Best Home Design Products from CES 2024.

From the Consumer Technology Association’s (CTA) CES Innovation Award program alone, LG won 34 CES Innovation Awards including two Best of Innovation Awards given to the LG 4K Transparent OLED T and the 83-inch 4K OLED Zero Connect TV (M4).

Highlights from LG’s over 200 awards and recognitions earned at CES 2024 include:

LG SIGNATURE OLED T (77-inch)

CNET: Best TVs of CES 2024
Digital Trends: Top Tech of CES 2024 Awards
PCMag: The Biggest (and Coolest) TVs at CES 2024
Engadget: Best of CES 2024
Reviewed: The Reviewed Awards: CES 2024 – Home Theater
TechRadar: Best Gadgets of CES 2024 – Best TV
The New York Times: Wirecutter: Best of CES 2024
Tom’s Guide: Best of CES 2024 Awards – Best Design
The Verge: The Verge Awards at CES 2024 – Best in Show
CNN Underscored: Best of CES 2024 – Best TV
NBC News: Best of CES 2024
Fox News: Top 10 Tech of CES 2024
The Hollywood Reporter: Best of CES 2024 – Best OLED TV
Variety: Best of CES 2024 – Best 4k TV
Popular Science: Best New Gadgets and Tech from CES 2024
Rolling Stone: Best of CES 2024

LG OLED TVs (M4, G4, C4 and B4)

Tom’s Guide: Best TVs of CES 2024 – LG OLED evo G4
Reviewed: The Reviewed Awards: CES 2024 – LG OLED evo G4
TechRadar Pro: 2024 Pick Awards – LG OLED evo M4
Tech Advisor: Best of CES 2024 – LG OLED B4
Gear Patrol: Coolest TVs and Monitors Revealed at CES 2024 – LG OLED evo G4, C4, and OLED B4

LG QNED TVs

Tom’s Guide: Best TVs of CES 2024 – LG 98 inch QNED TV
Residential tech today: CES 2024 Reflections and Superlatives – LG 98 inch QNED TV

LG gram Pro Laptops

Digital Trends: Best and Most Exciting Laptops at CES 2024 – LG gram Pro
Inverse: Best Laptops Announced at CES 2024 – LG gram Pro 2-in-1
Laptop Mag: Best of CES 2024 – Best 2-in-1: LG gram Pro 2-in-1
Live Science: CES 2024: Best Laptops for Coding & Programmers – LG gram Pro 2-in-1

LG CineBeam Qube Projector

PCMag: Best of CES 2024 – Best Projector
WIRED: Best of CES 2024 – Best Home Theater
Gizmodo: Best, Coolest, and Weirdest Gadgets at CES 2024
Yanko Design: Best of CES 2024

LG UltraGear OLED Gaming Monitor

Digital Trends: Best Monitors of CES 2024
Inverse: Most Eye-Popping Gaming Monitors from CES 2024
The Shortcut: The Shortcut CES 2024 Awards
Windows Central: Best of CES 2024 – Best Gaming

LG WashCombo™ All-in-One with HeatPump™ Technology

Reviewed: The Reviewed Awards: CES 2024
Tom’s Guide: Best Smart Home Gadgets of CES 2024 – Best Smart Appliance
Tom’s Guide: Best of CES 2024 – Best Home Appliance
Good Housekeeping: Coolest Gadgets at CES 2024

LG Smart Home AI Agent

Reviewed: CES 2024 – Top 9 New Gadgets You Need To See
Mashable: The Best of CES 2024
The Washington Post: The Best (and Strangest) Tech We Found at CES 2024
T3: Best of CES 2024 Awards – T3’s Top Tech from This Year’s Show

For more information on LG’s CES 2024 awards and honors and additional information about LG’s products announced at CES, please visit LG Newsroom.

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^*60% more energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023).

Bringing Good Vibes to Australia via ‘Life’s Good With Optimism’ Campaign

Unveiled globally as a pivotal step in LG’s brand reinvention, the ‘Life’s Good with Optimism’ campaign is a vibrant celebration of a rejuvenated brand persona. Presenting a more dynamic and youthful brand identity, it encourages customers to approach life with optimism amid global uncertainty. LG has passionately aspired to share the revitalised brand philosophy and personify the essence of Life’s Good, while empowering people to find positivity in their everyday lives.

Following the global launch of the campaign in 2023, LG Australia celebrated the campaign with a series of media activities and a celebration with employees at its new Australian offices in Parramatta, Sydney. The company showcased how the recognisable Life’s Good slogan, first coined in Australia in 1999 as a reflection of the Aussie zest for life, inspires the next generation to embrace life with bravery.

LG collaborated with campaign ambassador and renowned musician turned athlete Cody Simpson, whose journey embodies the characteristics of brave optimism, overcoming challenges and defying expectations. Ahead of the celebrations, Cody Simpson spoke with Channel 7 Sunrise and News Corporation about the campaign and his story of being an ambassador and approaching life with positivity, in a bid to carve his own path. Sunrise ran a week-long LG product giveaway with the LG StanbyME, LG TONE earbuds and LG gram – innovations that align with the wants and needs of young Australians.

Prior to his interview, Cody participated in an inspiring panel discussion at the Life’s Good with Optimism celebratory, hosted at LG’s new Australian office. Livestreamed from his training pool on the Gold Coast in Queensland, Australia, Cody was joined by author and artist Emma Carey and LG Australia Marketing Director, Gemma Lemieux, for a discussion about optimism and positivity, facilitated by Australian media personality and Sunrise consumer correspondent Shaun White.

Discussing what is behind the campaign in Australia with Gemma Lemieux, Cody and Emma shared pivotal moments where embracing optimism set them on a path to lead better lives. Media, influencers and LG Australia employees around the country listened to the panel both in person and virtually, where Cody shared more about his late-in-life career change, while Emma talked about her journey of learning to walk again after falling 14,000 feet (about half the height of Mount Everest) in a skydiving accident.

Meanwhile, a Life’s Good reporter circled the local Parramatta area and the LG office interviewing consumers and employees on camera to better understand and uncover what locally are the sources of happiness and optimism for the future.

The Life’s Good with Optimism campaign was not complete without celebrating LG Australia’s employees. Upon arrival to the office, each staff member was greeted with a heart-shaped cookie and at their desk, a red candy apple awaited featuring an optimism affirmation and a red heart-shaped balloon.

In a bid to reiterate the brand-love employees have for LG, they were invited to complete the ‘Optimism Tour’, taking part in a series of activities for their chance to win prizes. From playing giant jenga and shooting a hole-in-one at mini putt-putt to capturing a photo for the ‘Life’s Good Mosaic Mural’ and taking on a colleague in a game of ping-pong, employees had the chance to let their hair down and truly experience Life’s Good.

LG’s Life’s Good with Optimism campaign activation reflected the company’s commitment to positivity, inspiring individuals in Australia and around the world, and creating meaningful influence in challenging times.

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.

Contributed by LG Australia

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Enrich Your Everyday Life With LG Lifestyle Screens

Photo of the LG StanbyME Go placed outdoors in a roof top setting

From horses and carriages to cars, airplanes, and now drones and hyperloops, innovations in transportation have consistently reshaped human life, making it easier for people to live life on the go. Meanwhile, the rise of OTT platforms has given people the freedom to watch their favorite content at their convenience, anytime and anywhere. However, limitations persisted in terms of screen devices that wouldn’t allow content to be consumed wherever one may desire, until the debut of the LG StanbyME and LG StanbyME Go.

The StanbyME lineup began with an experimental question posed by a designer at LG’s HE Design Lab: “What if my TV could move to wherever I am, whenever I want to watch it?” This was the moment of curiosity that sparked innovation, transforming and reimagining the TV experience.

From the outset, the designs of the two Lifestyle Screens had to be different, as the LG HE Design Lab team was given the challenge to conceptualize a screen that could be ‘on the go.’ Deviating from the traditional TV design, the team created a product with no complex components visible on the back, featuring a simple frame and minimalist edge stand to maximize space utilization and deliver flexibility that blends into any composition.

With the appearance and functionality of a carry bag, the StanbyME Go is purposefully designed to withstand shock, vibration and chemical reactions, providing unparalleled portability and durability. For a heightened experience with better interaction, the display movement intends to closely match the user’s posture.

Traditionally, portability has not been closely associated with TV products, but LG sought to pioneer versatile lifestyle screens that expand the role of TVs far beyond image broadcasting. The StanbyME and StanbyME Go are companions for everyday life; they can transform into recipe books when cooking in the kitchen, sheet music when playing the piano, and small outdoor movie theaters when camping, reimagining the way users engage with TVs.

When selecting which TV to purchase, the foremost consideration should be how well it fits into your space. With the ability to easily change their location, the StanbyME and StanbyME Go stand out as exceptional choices to set the ideal mood in any space.

Unlocking new possibilities for creating unique mood and experiences, the StanbyME and StanbyME Go offer portability that allows users to carry or position them wherever they desire. Enjoy a movie night in your cozy bedroom, soft music on the terrace of your home café, a workout in your home gym or a celebration message in a party room. With unbounded imagination, the possibilities are endless.

However, why limit your TV experience to the indoors? The StanbyME Go has created new on-the-go entertainment opportunities for outdoor use with its great portability and versatility. The StanbyME Go can serve as a digital campfire for relaxed downtime or transform into a lively board game hub during family road trips. Featuring a turntable skin that enables users to immerse themselves in music and create a relaxing mood on the beach, this all-round lifestyle screen ensures hours of enjoyable entertainment for all.

For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.

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* LG StanbyME and LG StanbyME GO are WiFi-enabled models that can be used by connecting to a wireless network.

LG Unveils Latest HVAC Solutions at AHR Expo 2024

A photo of the LG Home Electrification Solutions Zone showcasing Energy Solutions, Air-to-Water Heat Pump, and Air-To-Air Heat Pump and a woman standing inside at AHR Expo 2024

Company’s Focus on Sustainable Solutions, Whole Home Electrification and
Commercial Innovations on Display at World’s Largest HVAC Industry Tradeshow

SEOUL, Jan. 22, 2024 — LG Electronics (LG) is unveiling its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2024, taking place in Chicago, Illinois, U.S.A., from January 22-24. LG’s energy-efficient residential and commercial HVAC lineups on show at this year’s event deliver exceptional performance and demonstrate the company’s steadfast commitment to environmental responsibility.

In the Air Solution booth, LG is putting the spotlight on several of its cutting-edge HVAC solutions. These include the R32 air-to-water heat pump and furnace, and the Multi F heat pump, both designed for residential applications, and the new Multi V™ i Variable Refrigerant Flow (VRF) solution for commercial use.

Visitors to the Home Electrification Solutions Zone can get a firsthand look at LG’s R32 air-to-water heat pump, which employs the low Global Warming Potential (GWP) refrigerant, R32. Meeting the latest refrigerant standards,¹ R32 contributes to the solution’s ability to deliver a reliable heating performance at low temperatures. The zone also features the stylish ARTCOOL™ Gallery air conditioner. First unveiled at CES 2023, the distinctive ARTCOOL Gallery boasts the company’s state-of-the-art DUAL Inverter Compressor™ and 3-way indirect flow.

Additionally, the Home Electrification Zone highlights LG’s expertise in custom HVAC system design using versatile solutions such as the Multi F heat pump. Compatible with various indoor units and able to adapt to a wide range of buildings and appliances, the Multi F ensures a comfortable indoor environment, even in extreme climates.

Displayed in the Home Air and Water Solutions Zone, LG’s Inverter heat pump water heater is an energy-efficient alternative to a conventional electricity- or gas-powered heater.² It can heat up to 80 gallons of water at a time, providing a large supply of hot water and a dependable performance. LG’s innovative water heater enhances user convenience as well, offering seamless remote control and handy maintenance notifications via LG ThinQ™ app.

The company’s Multi-Position Air Handler Heat Pump provides homeowners with a new level of flexibility and comfort, even in cold climate zones. This solution provides optimal temperature control year-round, cooling in the summer and heating in the winter, and can be configured for vertical upflow, downflow, or horizontal left or right installation, fitting seamlessly into your home’s existing setup.

In the Commercial Zone, LG is presenting its new Multi V™ i VRF solution, which is designed for use in mid- to high-rise commercial buildings. Equipped with LG’s highly evolved AI engine, the new Multi V i analyzes operational data to enhance comfort, save energy and provide smart diagnosis functions.

Located next to the Air Solution booth, the Component Solutions booth illustrates LG’s ongoing commitment to sustainability and energy efficiency. Among the core product components displayed there are the company’s new residential compressors with low-GWP refrigerants, which are already compliant with new U.S. regulations on refrigerant use.¹ The booth also features LG’s scroll compressors for the commercial market and the company’s latest HVAC fan motor lineup.

“Our cutting-edge HVAC solutions at AHR Expo 2024 show that LG is playing a leading role in the global progress towards ‘electrification,’ and in prioritizing sustainability in HVAC design,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce energy-efficient and high-performance HVAC solutions that further solidify our strong position in the global air conditioning market and support LG’s global strategy as a Smart Home Solution provider.”

Visit LG’s booth (#S8345, #8349, McCormick Place) at AHR Expo 2024 to explore the full portfolio of LG HVAC solutions.

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¹The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025.
²LG’s Inverter Heat Pump Water Heater using a DUAL Inverter compressor heats water with an efficiency of 3.93 Uniform Energy Factor (UEF), whereas conventional electric water heater achieves 0.93 UEF, and conventional gas water heater achieves 0.70 UEF.

LG Opens New Scroll Compressor Production Line in Mexico

Increased Manufacturing Capacity to Strengthen Company’s Competitiveness,
Help It Meet Growing Demand From North American Businesses

SEOUL, Jan. 19, 2024 — LG Electronics (LG) announces the opening of a new scroll compressor production line at its factory in Monterrey, Mexico. The new line bolsters LG’s scroll compressor manufacturing infrastructure, enabling the company to produce more of its acclaimed, eco-conscious solutions while creating a shorter supply chain for servicing customers across North America.

LG’s decision to establish a production line in Mexico comes at a time when many U.S. heating, ventilation and air-conditioning (HVAC) manufacturers are facing challenges due to escalating logistical disruptions. The strategic move places an LG scroll compressor production base in close proximity to key North American markets; setting up a production/logistics system that will help the company better respond to regional demand and lessen the impact on customers of factors such as logistic issues.

LG’s scroll compressors play a major role in the company’s HVAC components business. At AHR Expo 2023 in Atlanta, Georgia, LG showcased its energy-efficient Gen 3 Scroll Compressors for residential air conditioners and heat pumps, as well as large-capacity scroll compressors for commercial system air conditioning.

Designed with the future in mind, Gen 3 Scroll Compressors are symbolic of LG’s continuing leadership in HVAC innovation. In anticipation of refrigerant regulations taking effect in 2025,¹ and in line with the company’s commitment to the environment and sustainability, the compressors utilize low Global Warming Potential (GWP) refrigerants. With GWPs less than 700 – far lower than the 2,088 GWP of R410A – these refrigerants easily meet the newest eco-focused standards for refrigerants. The structure of the Gen 3 Scroll Compressors also helps to ensure compliance with the latest efficiency standards² by reducing energy waste and heat loss.

“The new, state-of-the-art production line in Mexico will enable us to produce more of our eco-conscious scroll compressors and fortify our ability to service the North American market,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to provide advanced technologies and components to meet the diverse needs of its global customers.”

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¹The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025.
²LG’s compressors meet the requirements of the U.S.’s new HVAC efficiency standard, which went into effect on January 1, 2023.

Reinvent Your Laundry Experience With the LG WashCombo

Image of a woman using the LG WashCombo and a man with a dog next to her

In today’s fast-paced world, finding the time to take care of our household chores is no easy thing. Doing the laundry can be among the most time-consuming and effort-intensive of these chores, typically necessitating a lengthy, multi-step process to get everything clean and dry. To liberate us from the more inconvenient aspects of this essential task, LG is introducing the WashCombo™ All-in-One Washer/Dryer – the newest addition to its line of advanced laundry solutions – in the United States. This new product revolutionizes the laundry experience as a time-saving appliance that boasts high efficiency, bringing us closer to the dream of a Zero Labor Home.

The WashCombo seamlessly integrates a washer and dryer into a single, space-friendly appliance. Saving time and simplifying the entire laundry process, LG’s all-in-one runs a complete wash-and-dry cycle in under two hours, with no need to transfer clothes from one appliance to another.¹And thanks to its compact, ventless design with standard 120v plug, the innovative laundry solution offers outstanding installation flexibility and ensures the ideal use of your precious indoor space.

Featuring LG’s renowned Inverter HeatPump™ technology and Direct Drive Motor, the WashCombo delivers a quiet performance while maximizing efficiency, using up to 60 percent less energy than a vented model.² Equipped with built-in sensors and AI technology, it can detect fabric texture, soil level and load size, then automatically select the best settings (washing and drying motions, temperatures and more) to provide advanced fabric care and outstanding laundry results. The WashCombo also boasts a 5.0-cubic-foot capacity, so that it can handle larger loads – even a bulky king-size comforter.³

LG’s latest washer/dryer also presents convenient control with ThinQ™ technology. The ThinQ app offers solutions to potential issues, preventing product misuse and enabling easy maintenance. Through AI Speaker Connectivity, the app also lets you monitor and remotely control your products by simply commanding Amazon Alexa or Google Assistant with your voice. What’s more, you can download additional cycles and access Smart Diagnosis and customer support⁴ through the app, enhancing the overall user experience and making life – and laundry – much easier.

With LG’s groundbreaking product, you can bid “farewell” to the hassles of laundry past and say “hello” to a brand-new era of efficient and effortless clothing care.

The new LG WashCombo All-in-One is available for purchase on LG.com.

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¹Based on independent testing of Wash+Dry cycle, Dryer on Energy Saver mode, 10 lb. load (October 2023).
²60 percent more energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023).
³Based on manufacturers’ published specs of front-load washer/dryer combos with a width of 27 inches or less (September 2023).
⁴Available on select LG smart appliances. Features may vary by model.

LG and BoConcept Captivate Parisians With Immersive Design

Photo of three people in a living room enjoying the LG Objet Collection Pose

The mark of a successful partnership is a result that demonstrates how coming together creates something better than what one could accomplish alone. World-renowned for its TVs that feature exceptional technology and high-quality materials, LG is dedicated to ensuring its products also present design options that fit seamlessly into the atmosphere of a home.

To show LG’s commitment to product design, LG France partnered with BoConcept, a renowned Danish designer furniture brand famous for its aesthetics and attention to detail. Highlighting how the company’s Lifestyle Screen products provide interior-design freedom, the BoConcept showroom became the canvas for the LG Objet Collection Posé – a blend of technology and design elements that elevate the home entertainment experience with exquisite style.

The unveiling of the product at BoConcept attracted the attention of many journalists and influencers, with some visitors remarking on LG’s growth as a company that equally values appearance and advanced technical components in its products. The success of the collection also sparked anticipation for further collaborations between LG and premium designer furniture brands.

A successful demonstration of the combination of technology and contemporary design, this partnership formed the perfect amalgamation of noble materials and refined finishes with both brands’ products. The LG Objet Collection Posé was on display at 24 BoConcept showrooms across France until the end of last December, providing the perfect opportunity for customers to explore the premium TV that will redefine the ambience of any home. With this event, LG further solidified itself as a brand with a strong sense of aesthetics and points to an optimistic future of collaborative design.

More details of this partnership can be found on the LG x BoConcept website. Stay tuned for more updates on LG’s future design collaborations that highlight the design of its state-of-the-art products.

Contributed by LG France

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LG UltraGear at the Forefront of Esports Culture With Ongoing Gen.G Partnership

Image of five players standing with UltraGear

‘Born to Game,’ LG UltraGear Has Been Supporting Gen.G Teams With Its High-
Performing Gaming Monitors Since 2021

SEOUL, Jan. 17, 2024 — LG Electronics (LG) is extending its official partnership with Gen.G Esports (Gen.G), one of the world’s preeminent esports organizations. As part of this collaboration, LG UltraGear™ – the industry-leading gaming monitors, renowned for their rapid refresh rates and responsive performance – will continue to be provided to Gen.G’s professional teams. The partnership aims to promote esports globally and will involve various exciting activations in the international esports scene.

Gen.G operates a number of professional esports teams specializing in popular multiplayer games including League of Legends. Since LG UltraGear was named the official display of Gen.G in 2021, the organization’s League of Legends team in South Korea has achieved remarkable success in the League of Legends Champions Korea. The team secured three consecutive season victories – starting from the 2022 summer season through to the 2023 summer season.

Chovy, a gold medalist in the League of Legends event at the 19th Asian Games Hangzhou and the mid-laner for Gen.G’s League of Legends team, praised LG UltraGear gaming monitors saying, “Their quick response times and high refresh rates provide an advantage in complex in-game situations, enabling more precise control and smoother playmaking.” While very impressed by all of the high-performance options in the UltraGear monitor lineup, Chovy’s personal favorite is the 27-inch UltraGear OLED gaming monitor (model 27GR95GE).

In addition to supporting Gen.G team members in their pursuit of championship goals, LG actively collaborates with them in the development of new LG UltraGear gaming monitors. The feedback from professional players helps fine-tune the latest models. The recently unveiled League of Legends-themed UltraGear OLED gaming monitor (model 27GR95QL) offers an incredibly immersive gaming experience with a unique ‘League of Legends’ aesthetic, and its design was influenced by input from professional players. LG also supports the Gen.G Global Academy by providing ultra-fast gaming monitors (model 25GR75FG) to students aspiring to become esports professionals.

“It is such an honor to enter into our fourth year of partnership with LG UltraGear. Since 2021, they have been our partner in innovation, enriching the world of esports for gaming fans around the globe,” says Arnold Hur, CEO of Gen.G Esports. “They support not only our professional teams, but also the development of the next generation of gamers in the Gen.G Global Academy.”

“We are very proud and pleased that LG UltraGear is helping Gen.G players to deliver consistently excellent results in major tournaments,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “LG UltraGear remains committed to developing high-end gaming products and to supporting the latest gaming technologies, with the goal of delivering a gaming experience that can satisfy all esports players, whether they’re enthusiastic amateurs or top-ranked professionals.”

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LG Opens Its First U.S. Factory to Produce Advanced EV Chargers

An image of three flags standing at the factory site

Texas Production Factory to Solidify Company’s Position
as a Trusted EV Charging Solutions Provider

SEOUL, Jan. 15, 2024 — LG Electronics (LG) has expanded its electric vehicle (EV) charging solutions infrastructure, opening its first EV charger production factory in the U.S. The new, 5,500-square-meter facility, located in Fort Worth, Texas, will focus on delivering chargers for the North American market and is expected to have an annual capacity of more than 10,000 units.

The factory is LG’s first EV charger production site outside of South Korea, where the company last year opened an EV charger manufacturing operation under its affiliated company HiEV Charger.

LG chose to establish its U.S.-based EV charger production factory in Texas for multiple, strategic reasons, such as the ability to utilize existing facilities. The state also boasts excellent logistics and transportation networks and is home to major operations for companies in industries ranging from automobile manufacturing to finance.

In 2023, when announcing the company’s future vision, LG CEO William Cho noted that ‘Electrification’ would be a major driver of rapid mid- to long-term growth. LG’s entry into the U.S. EV charging market will enable the company to address rising local demand and discover new business opportunities. Strategically and philosophically aligned with several of the energy and environmental goals set out in the U.S. government’s Inflation Reduction Act, the sustainability-focused company is committed to bolstering its EV charger business, and has commenced plans to grow its presence around the world, including in Asia and Europe.

LG has started assembling 11kW chargers at its Texas factory and will begin production of 175kW fast chargers within the first half of the year. LG also aims to introduce a 350kW ultra-fast charger in 2024, expanding its EV charger lineup to meet the varied needs of customers, especially those operating in areas such as commercial travel and long-distance transportation.

The company is quickly earning a reputation as a reliable EV charger provider thanks to its manufacturing capabilities, quality control and after-sales service. Through emphasizing its differentiated offerings, including control and advertising solutions, LG is confident that the EV charging solutions business will continue to improve its market position over the mid- to long-term.

Furthermore, LG intends to tap into the diverse EV charging demands of various businesses and facilities, such as hotels, shopping malls, retail stores, gas stations and parking garages, to drive future growth. LG’s B2B experience in the U.S. hotel TV and digital signage sectors provides valuable insight that is expected to aid in the U.S. expansion of the company’s EV charging solutions business.

The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment and the continuous progress of vehicle electrification.

“By establishing our EV charger production factory in Texas, we will be able to actively respond to the rapidly growing demand for EV infrastructure in the U.S.,” said Jang Ik-hwan, president of the LG Business Solutions Company. “LG is dedicated to delivering uncompromising quality and will offer customers reliable EV charging solutions that combine efficient charger units with advanced control systems.”

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Innovations Lifting Customer Experience on Full Display at CES 2024

Photo of LG's booth at CES 2024 with the OLED T display

From January 9-12, LG displayed its newest innovations at CES 2024 under the theme of ‘Reinvent your future.’ This meticulously curated booth, featuring zones across various spaces, demonstrated LG’s expansion beyond the home into new areas, such as mobility and commercial spaces, in its journey to become a ‘smart life solution company.’

Let’s take a look at some of LG’s cutting-edge products introduced at CES 2024, designed to make life better not only for customers but the earth as well.

Before entering LG’s booth, visitors were welcomed by the familiar hues of LG Active Red, a signature color for the company. The entrance featured two large displays showcasing the company’s Life’s Good brand promise incorporating new creative elements aimed at resonating with younger audiences, infusing the brand with a touch of youthful exuberance. This preview set the stage for an exploration of how LG’s advancements in technology are poised to enhance the customer experience to, ultimately, make life better.

The spotlight of the show was the LG SIGNATURE OLED T, the world’s first 77-inch 4K wireless transparent TV – a truly spectacular innovation unlocking new possibilities. The massive media art display, comprised of fifteen 77-inch LG OLED Ts seemingly floating in the air, highlighted the TV’s ability to move freely without being constrained by wires or cords – a feat made possible by the Zero Connect Box.

In the ‘Life with OLED T’ zone, created in collaboration with premium Dutch lifestyle brand Moooi, LG presented how the LG OLED T can redefine the screen experience, liberating the space and transforming into a design object to open a realm of possibilities like never before. The TV’s Transparent Mode enables it to blend with the surroundings, transcending the traditional dominance of a television and becoming a part of interior design. When it’s time to view content, users simply have to raise the black screen to enjoy the exemplary LG OLED picture quality to the fullest.

The zone also featured other TVs, including the Posé, a lifestyle TV from the LG OLED Objet Collection, which also elevates the home as an object of décor. The LG StanbyME Go, with its portable briefcase design, adjustable 27-inch touchscreen and 3-hour battery life, prioritizes user convenience and offers ultimate flexibility for on-the-go entertainment.

The zone featured more than just TVs. Unveiled for the first time at CES, the LG gram Pro 2-in-1 is the newest model that takes the ultra-lightweight, compact design and powerful performance that LG gram is known for to the next level. Next to the LG gram Pro, visitors had the opportunity to try out the newly unveiled LG MyView Smart Monitor, equipped with LG’s webOS platform, providing access to OTT streaming services, home office applications and various content, all without the need for a PC connection.

LG’s smart TV platform, webOS, provided a wealth of entertainment and engaging experiences, aligning with LG’s objective to transform into a media and entertainment platform company. Inviting users to explore the world of entertainment powered by webOS, the ‘webOS Experience Zone’ comprised numerous self-lift OLED displays playing an endless stream of content from webOS content partners. Placed at the end of the tunnel, the 97-inch LG OLED M stood as LG’s first 4K 144Hz wireless TV, powered by Alpha 11, the world’s first processor dedicated to OLED. This innovative technology played a crucial role in ensuring lifelike picture quality and immersive, space-filling sound by adapting to the viewer.

Next, the ‘Smart Home’ zone highlighted CEO William Cho’s insights shared during LG World Premiere, where he introduced the concept of redefining AI as “Affectionate Intelligence.” To offer visitors an idea of the rich ecosystem created by LG products and connected through ThinQ, the zone was filled with a wide variety of LG appliances equipped with AI-supported intelligent sensors, optimized to study and analyze users’ unique life patterns to generate data that can be used to train LG’s AI.

At the zone, visitors were able to witness a demonstration of LG’s smart home AI agent, an all-around home manager and companion that showcased the company’s commitment to realizing the vision of a “Zero Labor Home.” The AI agent, featuring an advanced ‘two-legged’ wheel design, autonomously navigates through the home. Leveraging multi-modal AI technology, it possesses the capability to comprehend context and intent, enabling seamless communication with users.

After exploring LG’s TVs and home appliances, visitors moved on to see how LG is expanding into new spaces, starting with mobility. Introduced at IAA Mobility in September 2023 and showcased for the first time at CES 2024, LG Alpha-able proposed a future mobility experience where vehicles transcend mere transportation functions, evolving into spaces for efficient use of time and diverse experiences.

The zone also featured the EV Charger section, demonstrating LG’s capabilities as an integrated solution provider in the mobility space, with LG e-Centric standing as the company’s solution for the optimal operation and efficient management of EV chargers.

Transitioning to the ‘Commercial’ Zone, attention shifted to LG’s B2B products. The zone, themed around a trip to Las Vegas, showcased various products, including transparent OLED displays, biometric authentication, AI-based personalized advertising solutions and robot products such as LG CLOi, in various commercial environments. The zone also introduced digitalized and eco-conscious HVAC solutions and Building Energy Management, delivering exceptional performance to commercial buildings.

Continuing the journey, the ‘LG Labs’ zone, an area dedicated to the company’s experimental and innovative products and services, garnered significant attention. At its center, ‘Bon Voyage’ showed LG’s take on a customized living space designed to extend the living space into nature. The upgraded camping trailer version of Bon Voyage optimizes space utilization and mobility, furnished with various LG products, including a refrigerator, electric stove, water purifier, Styler and shoe care products. Additional showcased products included the 4K projector LG CineBeam Qube, LG gram Fold, LG XBOOM and LG StanbyME Go.

Last but not least, the ‘Sustainability’ zone highlighted LG’s efforts to create a Better Life for All through products incorporating recycled materials, such as LG tiiun mini. Also on display were LG’s sustainable home solutions, such as LG’s hydronic heating system and Home Energy Platform.

LG’s CES booth spotlighted the company’s latest innovations, not only enhancing the customer experience within homes but also extending into mobility and commercial spaces. Stay tuned for more updates on LG’s innovative products and solutions, ensuring customers continue to believe that Life’s Good.

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