LG CELEBRATES "THE WORLD ON YOUR TABLE"

LG CELEBRATES “THE WORLD ON YOUR TABLE”

Young-ha Lee, President and CEO of LG Electronics Home Appliance Company, stands at the front of the stage with two participating chefs while showing off LG’s innovative kitchen appliances.

LG AND MICROSOFT ENTER INTO STRATEGIC PARTNERSHIP: LG NETWORK MONITOR TO ADDRESS NEW COMPUTING SCENARIOS

With Microsoft Windows MultiPoint Server and RemoteFX , LG targets B2B Markets

SEOUL, Sep. 30, 2010 –- LG Electronics (LG) and Microsoft today signed a license agreement to collaborate on the development and marketing of the LG Network Monitor1, a multi computing solution with Windows MultiPoint Server (WMS) and RemoteFX. This signifies an important milestone for the two companies and their joint efforts to advance integrated network monitor solutions in centralized desktop computing environment.

Under the agreement, LG will introduce a new line of Network Monitor with RemoteFX in mid-2011, placing LG at the center of the fast-growing B2B cloud computing market. The strategy will also allow LG to significantly expand its presence into enterprise and mid-markets in order to address customer needs for session virtualization and VDI (Virtual Desktop Infrastructure).

Soon Kwon, President and CEO of LG Electronics Business Solutions Company, said: “With Microsoft’s unrivaled background in OS development and LG’s proven multi computing technology, this collaboration will help LG expand its monitor solutions and position LG as a leader in the business cloud computing market.”

“LG’s support of the Windows platform and continued advancements in their integrated network monitors will drive new computing experiences into enterprises looking at virtualization,” said Steve Guggenheimer, Corporate Vice President of the OEM Division at Microsoft. “We look forward to continued collaboration with LG and the evolution of monitors into centralized computing environments.”

LG’s Network Monitor will use Microsoft’s WMS 2010 which will allow schools to provide more students with individualized Windows experiences at lower total cost of ownership. In addition, LG Network Monitor working with Microsoft WMS 2010 is designed to be simple enough for a teacher without technical skills to set-up and manage student stations. For multilingual needs, each student can also work independently on a Network Monitor connected to a WMS host in a different language.

One of the major sectors for LG’s Network Monitor is education, a market that is expected to grow to 20M units (per seat) by 2015. LG will aggressively pursue opportunities for its Network Monitor using WMS 2010 in the global education solutions market, with a goal of capturing 25 percent of the market by 2012 to become the industry leader.

LG and Microsoft are also teaming up to develop an integrated Network Monitor with RemoteFX functionality. As the RemoteFX platform gains significantly enhanced security and management functions, its use in conjunction with LG’s advanced Network Monitor technology will enable LG to expand its monitor solutions to cloud computing in the enterprise market. Cloud computing is virtual-based computing which allows users to access the exact infrastructure, platform and software services they need via the internet in a market expected to grow 1.2M units by 2012.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Business Solutions Company
LG Electronics Business Solutions Company is the leading providers of business solutions, creating optimal products for companies and individuals. LG offers innovative products, LED LCD monitors, commercial displays, security solutions and car infotainment systems, as well as integrated solutions that take advantage of LG’s expertise in hardware, software, content and systems, and are tailored to the particular needs of different business environments.

Contact Details
Seye Im
LG Electronics, Inc.

Corporate Communications
+822 3777 3631
seye.im@lge.com
www.lg.com/press

LG ELECTRONICS APPOINTS NEW EXECUTIVES

Incoming Vice Chairman Koo Names New Heads of TV, Mobile, R&D

SEOUL, Oct. 1, 2010 –- LG Electronics (LG) announced today the appointment of new executives to lead its Home Entertainment and Mobile Communications companies, effective immediately.

Incoming LG Electronics Vice Chairman Bon-joon Koo tapped Executive Vice President Havis Kwon to lead the company’s Home Entertainment (HE) Company and current head of mobile R&D, Dr. Jong-seok Park, to head-up LG’s Mobile Communications (MC) Company.

Havis Kwon, 55, has led Home Entertainment’s LCD TV division since 2007. He first joined LG Electronics (then GoldStar) in 1980. During Mr. Kwon’s tenure, LG became the second largest flat-panel TV company in the world. In addition to TVs, Mr. Kwon has held executive positions overseeing LG personal computer products as well. He graduated from Korea University in 1981 with a Bachelor’s Degree in electrical engineering.

Jong-seok Park, 52, is a 30-year veteran of LG Electronics and previously headed LG’s mobile phone R&D operations. Mr. Park also has 17 years of experience in digital TV research and development. A graduate of Seoul National University and Korea Advanced Institute of Science and Technology (KAIST), Mr. Park received his M.B.A. from McGill University in Canada and a Ph.D. in electrical engineering from University of Florida, U.S.A.

Dr. Skott Ahn, formerly President and CEO of LG’s MC Company, will take over the role of Chief Technology Officer (CTO) while Dr. Woo Paik, the outgoing CTO, takes on a newly-created role at LG responsible for identifying and developing new business aligned with technology.

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Contact Details
Ken Hong
LG Electronics, Inc.

Corporate Communications
+822 3777 3626
ken.hong@lge.com
www.lg.com/press

Nanako Kato
LG Electronics, Inc.

Corporate Communications
+822 3777 3918
nanako.kato@lge.com
www.lg.com/press

LG CELEBRATES “THE WORLD ON YOUR TABLE” AT THE LIFE TASTES GOOD CHAMPIONSHIP GLOBAL FINAL

Two chefs and one LG executive pose at the front of the stage with the LG microwave and cooking oven

Together with the Seoul Metropolitan Government,

LG Salutes Global Culinary Culture through Its New Line of Cooking Appliances

SEOUL, Sep. 30, 2010 -– LG Electronics (LG) held its third Global Final of the Life Tastes Good Championship (LTGC), its annual contest for amateur chefs in Seoul, Korea on September 29. A total of 25 teams comprised of 40 chefs from around the world showed off their home cooking skills using LG’s latest cooking appliances, making this the biggest LTGC Global Final ever.

Under the theme of “The World on Your Table”, participating chefs who won national and regional titles in 22 countries across the all continental from North America, South and Central America, Europe, the CIS and Asia to MEA created a range of unique savory dishes with ovens equipped with LG’s latest Lightwave Technology. Caroline Boutoille from France, who produced barbecued pork tenderloin with rosemary, mashed cauliflower and broccoli meal, frozen vegetables, red pepper emulsion, picked up the LG Global Grand Master Chef Prize and received the LG LTGC Global Final 2010 Trophy, an LG Lightwave Oven and voucher for an F1 Abu Dhabi Grand Prix Package.

This year, LG joined hands with the Seoul Metropolitan Government to co-host the LTGC and a series of four-day culinary programs that lasted from September 27 to 30. The aim was to support the city’s greater effort to raise awareness and promote further understanding of Korean cuisine to further accelerate its globalization. Guests from around the world not only were inspired by the enlightening presentations by Guy Martin, a Michelin-starred-chef from France, and Korea’s own Edward Kwon, both members of this year’s LTGC Chef Board, but also had the exciting opportunity to witness and taste some of the world’s extraordinary culinary creations by these top celebrity chefs that captivated both the palate and the eyes.

The professional and amateur chefs relied on LG’s innovative cooking appliances to create their culinary miracles. Guy Martin amazed the crowd by showcasing the Guy Martin Signature Line, a series of 80 pre-programmed recipes on LG’s MontBlanc, built-in oven, while LTGC contestants showed off their cooking skills using LG’s new Lightwave Oven which delivers healthier, tastier cooking. LG cooking appliances bring more smiles to the kitchen by enabling home chefs to easily deliver “The World on Your Table” at chef quality.

“This year’s Life Tastes Good Championship was yet another huge success, bringing The World on Your Table to life through LG’s latest and innovative cooking appliances,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “LG will spare no effort in enriching people’s lives around the world by developing cutting-edge cooking appliances with smarter technologies and continuing to improve this annual event with different themes every year.”

The show came to an end with the announcement of USA as the venue for the next LTGC global final and lively conversation and uplifted smiles lingering for a long time.

For more information: www.lg.com/cooking

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About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing ma-chine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader

Media Contact:
LG Electronics, Inc.
Corporate Communications
Nanako Kato
+822 3777 3918
Nanako.kato@lge.com
www.lge.com/press

LG A510

J.D. POWER AND ASSOCIATES NAMES LG MOBILE PHONES “HIGHEST IN CUSTOMER SATISFACTION” FOR THE FOURTH CONSECUTIVE TIME

LG continues to lead the market in key factors of customer satisfaction and raises the bar in overall brand satisfaction

SAN DIEGO, September 24, 2010 –- LG Mobile Phones has received the Highest in Customer Satisfaction with wireless mobile phones by J.D. Power and Associates for the fourth consecutive time. Recognized in the J.D. Power and Associates 2010 U.S. Wireless Traditional Mobile Phone StudySM — Volume 2, LG has been ranked highest in overall customer satisfaction performance and in three categories among traditional mobile phone manufacturers.

A biannual study conducted by J.D. Power and Associates, customer satisfaction with traditional wireless handset is measured across several categories including operation, physical design, features and battery function. In addition to ranking highest in three factors considered throughout the study, LG significantly outperformed competitors by also ranking well above the industry average in overall satisfaction. Highest LG rankings for performance features included operation, features, physical design and battery function.

“LG is committed to working with our customers to find new and innovative ways to better serve their needs,” said Ehtisham Rabbani, corporate vice president of marketing and innovation for LG Mobile Phones. “To be recognized by J.D Power and Associates for a fourth consecutive time is truly a great honor and we look forward to building even stronger relationships with our consumers in the future.”

The J.D. Power and Associates 2010 U.S. Wireless Traditional Mobile Phone StudySM – Volume 2 recognizes one manufacturer, on a biannual basis, for their performance in customer satisfaction. The award is a result of findings based on a survey of U.S. consumers, according to J.D. Power and Associates. J.D. Power and Associates is a global marketing information company that represents the voice of the customer.

For more information, please visit the following URL.

http://www.jdpower.com/Electronics/ratings/traditional-mobile-phone-ratings-(volume-2)/

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in more than 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

CONTACT:
LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Jackie Johnson
(310) 248-6192
jacqueline.johnson@lg-one.com

LG ANNOUNCES INTENTION TO ENTER WATER TREATMENT BUSINESS

SEOUL, Sep. 16, 2010 –- LG Electronics (LG) announced today that it will enter the water treatment market to help combat global water supply issues. LG will invest more than USD 400 million over the next decade with the goal of generating USD 7 billion in revenue by 2020, in the process becoming a top 10 global water treatment company.

Much of the investment will go toward acquiring the right technology and building up research and development in this field.

“Water affects every aspect of our lives, yet almost one billion people around the world don`t have clean drinking water and more than 2.5 billion still lack the most basic sanitation,” said Young-ha Lee, President and CEO of the LG Electronics Home Appliance Company. “LG hopes to be able to make a small but significant contribution to alleviating this global problem with its commitment to finding solutions through innovation and technology.”

LG will concentrate its R&D on developing an advanced membrane filtration system, its core technology and key component of water treatment solutions. LG will also expand its internal capabilities with the additional hiring of membrane filtration experts and process engineers. The company will also be pursuing various types of partnerships, mergers and acquisitions as part of its strategy to expand quickly.

LG will begin with industrial water treatment and expand its coverage into sewage and drinking water treatment. The company eventually plans to enter the business of water treatment engineering and procurement as well as operation and maintenance across the municipal sector.

“The global water crisis isn’t going to go away by itself – governments, citizens and corporations will all have to work closely together,” said Mr. Lee. “The water business has been growing, but beyond the business, I think this is one problem where LG’s experience and commitment to finding solutions will be a huge advantage.”

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LG OPTIMUS CHIC

LG OPTIMUS ONE WITH GOOGLE AND LG OPTIMUS CHIC.

Dr. Skott Ahn, president and CEO of LG Electronics Mobile Communications Company, shows off the LG Optimus One.

LG OPTIMUS ONE AND LG OPTIMUS CHIC

Two models hold up two variants of the LG Optimus Chic and one of the LG Optimus One in a vertical pattern.

NVIDIA TEGRA 2 PROCESSOR

LG DEVELOPS POWERFUL SMARTPHONES WITH NVIDIA TEGRA 2 PROCESSOR

Front and rear views of NVDIA’s Tegra 2 mobile processor

SEOUL, Sept. 7, 2010 — LG Electronics (LG) announced today that it will introduce a series of fast, powerful smartphones starting in the fourth quarter of 2010 utilizing the second generation NVIDIA？ Tegra™ mobile processor, Tegra 2. Tegra 2 includes the world’s first dual-core CPU, which powers through complex tasks to achieve significant leaps in performance.

LG will integrate Tegra 2 into its smartphones, providing them with unprecedented power, speed and graphics capability. These smartphones will be part of LG’s Optimus Series, a new line of innovative mobile products.

LG selected NVIDIA Tegra because it enables a new mobile experience and content capabilities. Tegra 2 features a number of mobile “firsts”: the first mobile dual-core CPU, the only ultra low-power NVIDIA GeForce？ GPU and the first 1080p HD mobile video processor. Taking full advantage of the two speedy 1 GHz processors sharing the workload in Tegra 2, consumers can experience up to 2x faster web browsing and up to 5x faster gaming performance over single core processors running at 1 GHz. NVIDIA’s leadership in graphics also delivers flawless 1080p HD video playback, console-quality gaming and amazing 3D capabilities.

“LG is committed to making its Optimus Series smart devices the de facto standard in speed and graphics performance,” said Chang Ma, Vice President of Marketing Strategy Team, LG Mobile Communications Company. “We selected NVIDIA because it is the visual computing leader and has a long history of creating amazing consumer experiences.”

“The ultimate smartphones will be powered by Tegra, the world’s most advanced mobile processor,” said Phil Carmack, senior vice president of NVIDIA’s mobile business. “LG is one of the most popular consumer brands, and their Optimus Series of devices with Tegra is further validation of the processor’s ability to deliver an unrivaled, turbocharged media experience.”

LG’s Optimus Series smartphones featuring the NVIDIA Tegra 2 mobile processor will debut starting in the fourth quarter of the year.

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About LG Electronics, Inc.
LG Electronics, Inc.is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

LG DAZZLES BERLIN WITH 3D FAÇADE SHOW AT IFA 2010

Interactive Media Façade at Kulturbrauerei Launching Point for LG’s Optimus One

BERLIN, Sep. 3, 2010 -– LG Electronics (LG) unveiled a gigantic 3D media façade in Kulturbrauerei, the cultural heart of Berlin, to highlight LG’s upcoming smartphone, the LG Optimus One, one of a range of new smart devices under the LG Optimus Series label.

The façade was a great source of wonderment for the many people passing through the square, who were enveloped by the ever-changing 3D artwork on the nearly three-storey high screen (23m x 21m).

Beginning with a countdown on a giant hourglass and a greeting from an “Android,” LG’s huge presentation took viewers on a thrilling 3D ride that included – among other things – whales, ice skaters, giant octopi and steaming jungles. The 5-minute show concluded with the advice, “Optimize Your Life!” which will be the official tagline of the Optimus Series marketing campaign.

For the grand finale, audience members themselves became the stars. In a truly interactive spirit, all attendees who took photos of themselves with phones provided by LG had their images displayed on the media façade.

“IFA is a stunning way to introduce our new lineup to the world, at what is one of the world’s leading tradeshows for consumer electronics and home appliances,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Through the spectacular 3D media façade, we’ve really whetted people’s appetites for our new Optimus Series that we’re launching throughout the rest of the year.”

First announced in July, the LG Optimus One offers the latest in Google™ mobile features and connects seamlessly to the world. The LG Optimus One will be available from September in Europe and will follow in other markets.

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TWO MORE LG OPTIMUS SERIES SMARTPHONES LAUNCHED … VIRTUALLY

Invitation to the LG Optimus Digital Press Conference with the silhouette of a new device

Latest Smartphones from LG to be Introduced via Interactive Internet News Conference

SEOUL, Sep. 10, 2010 -– LG Electronics (LG) announced today that it will hold a live and interactive virtual digital news conference on September 14th at 18:00 Korea Standard Time (09:00 GMT) to launch two highly anticipated smartphones from its Optimus series — LG Optimus One with Google and LG Optimus Chic. The half-hour news conference targeted only for media and bloggers will include an exclusive detailed look at the two new devices, as well as a real-time question and answer session with LG executives.

LG will broadcast the event utilizing video streaming technology as well as Twitter. Media and bloggers wishing to participate are required to register in advance at the LG Optimus Virtual Digital Launch website. Participants are also encouraged to sign-up to follow the conference’s Twitter updates as product updates and announcements will be made regularly leading up to the news conference.

During the virtual digital news conference, Skott Ahn, CEO and President of LG Mobile Communication, will showcase the LG Optimus One with Google and LG Optimus Chic and discuss LG’s smartphone business strategy moving forward. Questions and answers with LG executives will be held directly after the presentation.

For this announcement, LG asked Garson Yu, Founder and Creative Director of yU+Co, to produce the opening graphic for the event as well as the videos demonstrating the features of the LG smartphones. Mr. Yu is responsible for numerous eye-catching title sequences for major Hollywood blockbusters including 300, Shrek and Watchmen.

“This virtual announcement of our two newest Optimus Series devices allows us to speak directly to the audience to demonstrate our commitment to the smartphone sector,” said Dr. Skott Ahn, CEO and President of LG Mobile Communications Company. “LG Optimus One with Google and LG Optimus Chic are intuitive machines designed with information gathering and accessibility in mind. They were developed as part of LG’s strategy to popularize smartphones with consumers around the world by making the transition from feature phones as simple as possible.”

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