Life's Good Volunteer Day: Joining Hands for a Better Life

Life’s Good Volunteer Day: Joining Hands for a Better Life

LG Vietnam employees painting a wall to renovate an old house

Good health, both physical and mental, heavily depends on having homes that are safe and hospitable. To spread the joy of owning a better home, LG Vietnam initiated Life’s Good Volunteer Day in Tu Ne, Tan Lac district, Hoa Binh, where it helped renovate local people’s houses.

This activity is part of the Life’s Good global campaign, which aims to deliver the true meaning of Life’s Good as well as to present LG’s new, dynamic and youthful brand identity across the world. With 20 LG employees actively participating in Life’s Good Volunteer Day, painting walls and perfecting homes together with locals, LG successfully demonstrated that Life’s Good is not just a corporate slogan but a mission that guides the company and its employees to work collectively towards improving the quality of life and creating a better society.

Song Ik-hwan, managing director of LG Electronics Vietnam, handing over a house key to a Muong family

The program is also a part of the Life’s Good: Hope Village project launched back in 2020 by LG and Habitat for Humanity (HFH) to build a quality living environment and sustainable development for inhabitants in remote areas of not only Vietnam but India and Kenya as well. Early this year, LG announced the total funding of USD 55,000 for the Hope Village project, which will be used for the renovation of infrastructure and homes in Tu Ne, a rural village in Vietnam.

Tu Ne was selected as a beneficiary of the project as 85 percent of its population are Muong ethnic minorities, many of whom are underprivileged without access to standard facilities in houses. And, with the region often experiencing adverse weather conditions, such as prolonged thunderstorms that are accompanied by landslides, it was a top priority to transform locals’ homes into safe shelters.

Life’s Good Volunteer Day was conceived and executed with the realization that the best and most effective way of spreading the meaning of Life’s Good is to join hands together to resolve real-life difficulties and challenges. With a successful handover of renewed houses to residents, the project showed LG’s commitment to creating a good life that is better for people, especially in regions with poor living conditions.

For years, LG has focused on improving facilities such as building new community toilets, repairing cultural houses, donating community book libraries and giving equal educational rights to young generations through school facility renovation. The company will further its initiatives to improve the lives of the local people, especially those living in remote areas, because LG believes that Life’s Good and everyone deserves such a right to enjoy it.

Contributed by LG Vietnam

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Spreading Power of Optimism by Improving Local Schools in Mongolia

Two Life's Good volunteers moving a heavy brick together

As a global corporate citizen, LG recognizes its social responsibility to provide a Better Life for All across the globe. The Life’s Good Volunteer Corps demonstrated its commitment to this mission as the company embarked on an overseas service trip to Mongolia with the goal of improving educational infrastructure.

The volunteer group visited local elementary and middle schools in Ulaanbaatar, the capital city of Mongolia, between October 2-6 with the aim to provide a high-quality learning environment, offering students of the next generation opportunities to succeed in their academic journey.

During the four-day period, the team worked to improve the infrastructure surrounding the elementary schools, installing sidewalk blocks near playgrounds and renovating facilities such as the schools’ basketball courts.

The team painted murals around the schools that exhibit illustrations of different occupations to inspire students to dream big for their future. The murals also feature the Life’s Good brand slogan as a reminder and encouragement of the company’s message to take on bold challenges with an optimistic attitude towards life.

Photo credit: Steven dosRemedios (Flickr)

Ulaanbaatar, the home of the schools bettered by the project, is the largest industrial city in Mongolia and claims responsibility for more than half of the national GDP. However, due to rapid urbanization, the city faces urban poverty and regional imbalance. To combat these serious issues, the Mongolian government is actively promoting urban development with South Korea as a role model.

Earlier this year, a delegation from Mongolia signed memorandums of understanding with South Korea on pursuing trade deals, climate change, construction and urban development as well as bilateral cultural exchange.

Launched in 2010, LG’s Life’s Good Volunteer Corps began with approximately 480 members across 31 teams and now has more than 600 members across 72 teams. The program works to provide assistance to a variety of communities with services such as home appliance repair, middle and high school mentorship, home improvement for senior citizens and donations of coal briquettes during the cold winter season.

The Volunteer Corps resumed operations this year following a temporary suspension due to the global pandemic. With the renewal of the program, more than 300 LG employees applied to take part in the service trip to Mongolia, and after careful document screening and interviews, 30 were selected to join.

This year’s program was meaningful in that it was organized by actively implementing opinions and feedback gathered from employees. LG ran a company-wide contest for two weeks via the online bulletin board to gather ideas for the volunteer program.

“Because I was able to directly express my opinion on the target country and details of the program, I felt I was actually involved in the creation of LG’s social contribution activities,” said Song Woo-won, professional at LG Electronics Home Appliance & Air Solution Company. “I was even happier to think that Mongolian students will benefit from our work and have lasting memories of LG Electronics and South Korea.”

The volunteer work in Mongolia exemplifies LG’s commitment to fulfill global corporate social responsibilities, and starting with this program, the company aims to expand its contribution activities to communities around the world, spreading LG’s mission to provide a Better Life for All.

“It was an activity that highlighted the employees’ dedication to creating a better world for all,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “LG will carry out its social responsibilities as a global corporate citizen and continue to radiate a positive influence in the international community through social contribution activities.”

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[On the Job] Making Appliances Accessible for Everyone: LG Universal UP Kit

Ha Young-soo, lead of the H&A Design Lab New Experience Design Task, Park Se-ra, a specialist at the LG H&A customer experience innovation planning team, and Lee Jae-kul, a senior specialist at LG’s CSO ESG strategy team

In this installment of On the Job, we look into the development of the Universal UP Kit to learn how LG’s inclusive innovation is providing usability and accessibility for all.

Imagine if every individual, regardless of their physical abilities, age or gender, could enjoy an effortless experience when using their home appliances. LG’s Universal UP Kit, unveiled at IFA this year, makes this inclusive vision a reality, providing innovative home appliance accessories and add-ons that leverage universal design to enhance accessibility and usability.

To develop the Universal UP Kit, an initiative that forms part of LG’s Environmental, Social and Governance (ESG) management strategy, the company brought together several teams, who collaborated closely to create solutions embracing the “Design for All” ethos. Read on to learn more about how the groundbreaking Universal UP Kit came into existence.

The journey began when LG product designers and developers held meetings with a wide spectrum of customers, including those with physical limitations. Feedback from these invaluable sessions highlighted the considerable need for physical tools or accessories – distinct from the Braille stickers the company previously introduced – that could make appliances easy to use for a broader range of people.

(From left to right) Ha Young-soo, lead of the H&A Design Lab New Experience Design Task, Park Se-ra, a specialist at the LG H&A customer experience innovation planning team, and Lee Jae-kul, a senior specialist at LG’s CSO ESG strategy team.

“We wanted to develop a kit offering practical solutions for improving the usability and accessibility of LG appliances, without necessitating any structural changes or the purchase of brand-new appliances,” remarked Ha Young-soo, lead of the H&A Design Lab New Experience Design Task.

The teams involved in the project set about translating the feedback from the meetings into tangible solutions. Prototypes were crafted using paper or wood, and then plastic samples were made on 3D printers, enabling the team members to get a better sense of the viability of their ‘outside-the-square’ designs.

During the development of each Universal UP Kit solution, LG focused on three key aspects of design: functionality, aesthetics and safety. Functionality and safety were the priorities, but the company also considered color and shape to ensure that every accessory harmonized seamlessly with the relevant appliances.

“This project’s strength lies in the initial emphasis we placed on design, and has resulted in products that are not only functional and convenient, but are also aesthetically pleasing,” explained Park Se-ra, a specialist at the LG H&A customer experience innovation planning team. “Taking this approach, we were able to accommodate the diverse needs of both disabled and non-disabled individuals and achieve a level of innovation that may not have been possible if we’d focused solely on safety and functionality.”

The Moving Drawer is a prime example of the Universal UP Kit designers’ concern for the safety of users, particularly those with physical limitations. Made for use with LG microwave ovens, the convenient Moving Drawer ensures a safer user experience by helping to minimize the risk of injury when taking hot food out of the microwave.

“Given the relatively long lifespan of home appliances, the Kit represents a useful solution for both previously-purchased and brand-new appliances,” commented Lee Jae-kul, a senior specialist at LG’s CSO ESG strategy team. “We think there is an opportunity here for continuous development and refinement through customer feedback and accessibility evaluations.”

In addition to the Universal UP Kit introduced at IFA, LG is actively developing and testing new Universal UP Kits that can be easily adapted for various product ranges. LG’s ultimate goal is to provide all LG appliance owners with a convenient and genuinely accessible user experience, ensuring a better life for all.

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LG OLED Inspires a New Realm of Digital Art at Frieze London

Side-by-side LG OLED TVs present the artwork of Quayola

LG OLED and Quayola Create a Lifelike, Immersive Art Experience,
Unlocking Limitless Potential From the Blend of Art and Technology

SEOUL, Oct. 11, 2023 — LG Electronics (LG) is delighted to present Jardins d’Été, an algorithmically-generated artwork by Quayola x LG OLED at Frieze London 2023 (October 11-15). Presenting pieces brought to life by the vivid brilliance of LG OLED digital canvases, the exhibition pays homage to French Impressionism, especially the late works of the last of the Old Masters, Claude Monet.

Showcasing the synergistic potential that can be achieved when art and technology come together, Jardins d’Été is a series of videos depicting the nocturnal blossoming gardens of Château de Chaumont-sur-Loire, France. For his immersive installation, Quayola uses the complexity of floral formations moved by the wind as a dataset to generate new computational paintings that can be admired in 4K thanks to LG OLED’s premium picture quality.

Quayola is a visual artist renowned for his harmonious fusion of computer programming and classical art. He employs technology as a lens to explore the tension and balance between seemingly opposing forces such as the real and artificial, figurative and abstract, old and new. With the utilization of custom computer software, his versatile portfolio encompasses audiovisual performances, video art, sculptures and works on paper.

“Jardins d’Été explores a hybrid substance between the pictorial and the algorithmic,” said Quayola. “The complex tones and palettes in this series are perfectly enhanced by LG OLED’s canvases, their exceptional picture quality blurring the lines between the digital and the physical.”

“We are pleased to engage in a captivating collaboration with a talented artist like Quayola. Together, we aim to redefine artistic boundaries, blending art and technology in ways that captivate and inspire audiences, as showcased in our exhibitions and collaborative efforts,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED will uphold our motto WE INSPIRE ART, supporting artists in unlocking their creative potential and giving inspiration for the evolution of digital art.”

LG continues to push the boundaries of artistic exploration, spotlighting the compelling synergy between art and technology through engaging exhibitions and collaborations with inspiring artists. Don’t miss out on the artistic journey with LG OLED ART – visit the website to experience the latest captivating art collaborations.

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LG Releases Preliminary Earnings for Third-Quarter 2023

Second Highest Third-Quarter Revenues and Operating Profit
Driven by Home Appliances and Vehicle Solutions

SEOUL, Oct. 10, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2023.

LG reported consolidated revenues of KRW 20.7 trillion and operating profit of KRW 996.7 billion in the third quarter of 2023, both the second highest third-quarter figures in the company’s history.

Driven by the major business of home appliances as well as vehicle solutions, LG’s future growth engine, the company accelerated the qualitative growth of its business despite the economic slowdown and prolonged decline in demand. Operating profit increased more than 30 percent compared to the same period last year as well as the second quarter of 2023.

LG’s efforts to upgrade business portfolio to expand the proportion of its B2B businesses, including automotive parts and HVAC, based on its deep understanding and experience of customers accumulated through years in the consumer-facing business have also led to continued growth.

In addition to the rapidly growing B2B business, the company continuously boosted its B2C business by combining products with content and services and expanding high-demand lineups based on the competitiveness of premium products such as LG OLED TVs and LG Objet Collection.

In July, LG CEO William Cho announced his future vision to create customer value, secure future growth opportunities and transform into a smart life solution company that connects and expand spaces and experiences beyond home appliances. The positive results of the third quarter despite the economic depression and maintaining growth momentum is evidence that the portfolio transformation to achieve the company’s future vision is progressing smoothly.

LG also made continuous efforts to improve business structure and apply digital transformation across the company to innovate customer experiences, which have led to the maximizing of efficiency of the entire value chain, including purchasing, manufacturing, logistics and sales.

The LG Home Appliance & Air Solution Company has seen significant growth in the B2B area with its HVAC solutions. The company aims to further expand its air conditioning business with heat pumps and ESS in response to the growing demand for eco-friendly and high-efficiency products in North America and Europe. And, launched in the third quarter, LG ThinQ UP 2.0 – a smart home innovation that combines home appliances and subscription services – has already received positive responses from customers and is leading change in the home appliance paradigm.

The LG Vehicle component Solutions Company continued its rapid growth trend in the third quarter based on an order backlog expected to reach KRW 100 trillion by the end of the year and stable supply chain management, with the pace of growth also accelerating. In terms of profitability, there is also an economic effect of scale due to the expansion of sales. The company is expected to exceed KRW 10 trillion in annual sales for the first time this year. LG is also speeding up the establishment of regional production bases in response to the growing demand to convert to electric vehicles from major global customers.

The LG Home Entertainment Company is accelerating its business transition from a product-based business to a media and entertainment platform as the content and service business continues to grow. To this end, in addition to expanding collaboration with various content providers, the company has recently started upgrading TV operating systems for the first time in the industry to expand the content experience of customers. The number of TVs powered by webOS, the foundation of the content and service business, is expected to reach 300 million units by 2026.

The LG Business Solutions Company continues to innovate customer experience with premium IT lineups such as commercial displays and foldable laptops that provide customized solutions, while also rapidly fostering the electric vehicle charging business, one of LG’s new growth engines.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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[On the Job] Product and Service Development Made Easier With ‘Open Source’

Three LG staff from Open Source Task at LG's Software Engineering Center

In this installment of On the Job, we take a look into the Open Source Task at LG’s Software (SW) Engineering Center.

Software is the key to making our home appliances smarter. And to improve and advance software, the open sharing of source codes between developers around the world is important. Open source software can be freely modified to meet the needs of a given project or application, and saves programmers time by presenting them with a solid foundation upon which to build.

The Open Source Task at LG’s SW Engineering Lab. focuses, as the name suggests, on managing the internal usage of open source software and LG’s open source contributions. The center as a whole concentrates on improving the capabilities of the company’s software developers, by establishing open source and product security policies, researching software architecture, educating the developers and offering top-tier testing environments and infrastructure. Fitting within the broader scope of the center, the Open Source Task was created in the process of embracing the culture of the open source community, especially as open source began to play an even more important role in software development.

Kim So-im, professional at LG’s Open Source Task

“The Open Source Task supports everything relating to the use of open source code in the software applied to LG’s products and services,” said Kim So-im, professional at LG’s Open Source Task. “We check whether, in terms of the open source software employed in LG’s products, that we’ve met our obligations as per licenses, and we also develop and operate our own management tool to make better use of open source software.”

The task’s open source software management tool is used by both internal and external developers. In addition to analyzing new technologies and reviewing usage licenses to establish policies related to open source software or source code, the Open Source Task conducts activities to raise awareness around matters relating to open source copyrights.

“The concept of open source is that the source code necessary for developing software is freely available to anyone,” said Min Kyung-sun, professional at LG’s Open Source Task. “Free modification, copying, use and redistribution are permitted, and products developed with the open source software are also allowed to be sold.”

If the functions required to develop a product are already included in the open source software being utilized, the product’s developers won’t have to create software from scratch, saving both time and effort. “For example, when creating a calculator, a developer can simply download and run the relevant software, then move forward quickly from there – that’s the beauty of open source,” explained Min.

Park Won-jae, professional at LG’s Open Source Task

Open source software is used in most of LG’s products across all areas of business. “The webOS platform, which powers LG TVs and signage, operates based on open source,” said Park Won-jae, professional at LG’s Open Source Task. “And, for automotive software, open source software is used when LG collaborates with its external partners.”

Before using open source software, it is important to review the specific license obligations attached to that software. To this end, LG created FOSSLight, a management tool that helps developers use open source software in compliance with the relevant licenses. It also assists with enhancing product security by helping to identify any vulnerabilities. LG is in the process of creating a comprehensive database containing a variety of information essential for developers using open source software. As of now, the FOSSLight database includes about 50,000 open source and 700 licenses. FOSSLight can detect the open source used in software, find the associated licenses, and monitor security vulnerabilities. For safety and convenience, LG’s system also supports all the processes required of developers working with open source software.

Approximately 2,000 developers currently use the system directly, and institutions and companies such as South Korea’s Electronics and Telecommunications Research Institute (ETRI) already operates systems that utilize FOSSLight. The number of organizations and companies employing FOSSLight is expected to grow in the future, as is the number of active users.

Min Kyung-sun, professional at LG’s Open Source Task

While open source software is widely used due to the many benefits it presents, there are legal risks if companies and developers fail to comply with the license agreements governing its usage. “To prevent any issues, the Open Source Task is creating policies and processes for open source compliance,” explained Min. Open source compliance is a series of activities designed to manage risks by pre-verifying legal issues that may arise in the process of using open source software.

Another priority for the Open Source Task is the improvement of FOSSLight’s speed and accuracy. “We establish policies for product development to minimize inconveniences for developers who create customer value through software,” said Kim.

Open source software will play an important role in the future of LG and has already become a vital part of the consumer electronics business; used to develop software for laptops, IoT solutions and many other types of products run on. The net function of ‘open source’ can be said to be a ‘virtuous cycle of sharing.’

“We’ve benefited from the open source ecosystem, and through various initiatives, including FOSSLight, we’re giving back to the open source community – returning the value we’ve received,” said Park.

To create a better open source experience, the professionals at the Open Source Task are moving toward the realization of fully automated open source compliance tools.

“We want to increase the level of automation to provide a better software development experience,” said Kim. “FOSSLight means ‘Free/open source software that shines a light on the world.’ Aligned with this, we hope that LG’s open source platform will shine a brighter light on the software development environment, enabling developers to work more efficiently and increase the value of the products and services they contribute so much to.”

Stay tuned to learn more about the company’s latest innovations developed with open source software.

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LG Claims Top Ranking in Customer Satisfaction for TVs and Home Appliances

A wall-mounted LG SIGNATURE OLED M3 model displays an image of a woman performing ballet in a modern, gray-toned living room

Reaffirming Its Industry Leadership, LG Achieved Top Rankings in 2023 American
Customer Satisfaction Index Survey for TVs and Home Appliances

SEOUL, Oct. 5, 2023 — LG Electronics (LG) has received recognition for excellence from the 2023 American Customer Satisfaction Index (ACSI) Survey for TVs and major appliances*. The ACSI results underscore LG’s steadfast commitment to enriching the daily lives of consumers by offering products based on customer response and feedback.

The ACSI is a renowned U.S. organization and the only national cross-industry measure of customer satisfaction, possessing over two decades of expertise in evaluating a wide range of diverse industries. The ACSI survey findings offer a high level of reliability, derived from interviews with approximately half a million customers.

LG claimed the top TV manufacturing position in this year’s ACSI TV category, recording an impressive score of 83, which marks a notable 4 percent increase. LG TVs consistently excelled with customers in multiple areas, including product durability, internal configurations, exterior design and warranty coverage.

In the home appliances category, LG secured first place for the second consecutive year. The only manufacturer to achieve a score in the 80s last year, LG boasted the highest satisfaction index this year with a score of 82, a one-point increase from its previous standing.

LG has made significant strides to align its vision with sustainable and eco-friendly technology. The U.S. Department of Energy has unveiled a series of proposals aimed at implementing regulations and standards for the reduction of water and energy consumption urging manufacturers to enhance energy efficiency in home appliances. Amid these efforts, LG is dedicated to actively participating in environmental preservation.

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^*American Customer Satisfaction Index (ACSI®) Household Appliance and Electronics Study 2022-2023.

[Executive Corner] How LG OLED Expands the Boundaries of Art

LG OLED, a groundbreaking innovation in the display industry, proudly boasts a legacy of leadership and expertise spanning over a decade.

As September graces Seoul with artistry, LG OLED takes the spotlight with unmatched picture quality and distinctive form factors, showcasing itself as the ultimate digital canvas with limitless potential.

Photo credit: Esquire Korea

Color is at the forefront of understanding the attraction of LG OLED as an art medium. After a decade of pioneering LG OLED technology, we have received inquiries from numerous artists and creators keen to explore LG OLED’s capabilities and possibilities. In seeking to understand the underlying motivation behind these requests, we have come to recognize that ‘color’ is the most crucial factor that attracts them.

As an artist, presenting the precise hues and tones of an image is essential to perfecting an art piece, an ability that previous displays did not possess. Media artists have a profound sensitivity towards portraying colors. While working with LCD or LED screens, they struggled to achieve the exact hue they desired in their attempts to convey the color red despite the relentless effort to calibrate it to match their intended shade. Most notably, the challenge of reproducing a perfect black remained beyond the capabilities of these displays.

Anish Kapoor’s ‘Wounds and Absent Objects II’(2022) displayed on LG SIGNATURE OLED R at Frieze Seoul 2022

LG OLED stands out for its impeccable black levels, a distinction that has garnered recognition from esteemed British-Indian artist, Anish Kapoor, who remarked on LG OLED’s capability of displaying perfect black. Anish Kapoor, famed for his fascination with the color black, holds exclusive rights to Vantablack, a light-absorbing material. It is noteworthy that he chose to partner with LG OLED, which stands out as the sole display technology capable of achieving perfect black, its self-lit nature allowing all pixels to turn off completely. In contrast, LCD TVs rely on backlighting which necessitates a white source, and therefore, even when attempting to display black, the displays may emit a faint, misty light.

Anish Kapoor is not the only artist impressed with LG OLED’s perfect black. In fact, color has been a critical element in several other notable collaborations. For example, Perfect Black played a pivotal role in our collaboration with Universal Everything. During the ‘Transfiguration’ exhibition in 2020, we received a unique request to make the exhibition space completely dark, a potentially insurmountable challenge for other displays. This is an achievement only made possible by OLED. The result was overwhelmingly impressive, creating the illusion of objects in the artwork moving towards the audience.

With high-contrast picture quality, LG OLED also shows its versatility with exhibitions of 3D art. This is most evident in our remarkable collaboration with sculpture artist, Barry X Ball, where amazing experiences were created by changing the medium. Renowned as the Michelangelo of modern sculpture, Barry X Ball teamed up with LG OLED to craft an intricate, exquisitely detailed sculpture inspired by Polish-born Pope, John Paul II. LG OLED brought to this sculpture to life with stunning 3D video, featuring intricate details. Barry expressed a distinct and heightened sense of fascination when viewing this video, creating a unique encounter different from his experience with the physical artworks.

Through numerous collaborations and exhibitions with a variety of artists, LG OLED proves to be the ultimate canvas. We’ve come to recognize that our technology is uniquely capable of creating the ultimate canvas for art, and the most refined and elegant approach to manifest this is by exhibiting artists’ creations for consumers. It’s important to mention that artists were the first to recognize the possibilities offered by LG OLED. And, I’d like to highlight that our approach is true symbiosis where art relies on us, and we rely on art.

We anticipate that the expertise we’ve gathered from meeting the artists’ needs in our collaborations will eventually reshape the displays we use at home. Art will also change, and soon, paintings that artists are currently creating will be exhibited on OLED screens.

LG OLED embraces the motto, “WE INSPIRE ART,” allowing artists to express their imagination and create a new kind of digital art. We’ve been feeling lucky to find great opportunities working with Frieze by chance. In 2021, during the preparation for the special exhibition ‘LUX: New Wave of Contemporary Art’ in London, Frieze was held simultaneously, and we secured a space to test our work, leading to a meeting with Simon Fox, Frieze’s CEO, where we expressed our interest in sponsorship. We thought Frieze’s progressive and inclusive ethos resonated as a perfect match for us, so when Simon discussed expansion into Asia, I suggested Seoul, resulting in a three-year partnership. Frieze’s commitment to artist collaboration aligns with our mission as creators of the world’s premier digital canvas.

Stephanie Dinkins, Conversations with Bina 48:Fragments 7, 6, 5, 2, 2018 (Photo credit: LG Corp)

We have also sponsored artists through the LG Guggenheim Art and Technology Initiative award program. We have focused on selecting and supporting individuals who have harnessed technology to advance their art and we’ll go beyond mere art sponsorship. Stephanie Dinkins, a professor at Stony Brook University in New York, was the first recipient of the award for her artwork utilizing artificial intelligence (AI) to shed light on the distorted landscape of information shaped by AI.

LG continues to present inspiring art encounters, emphasizing the relationship of art and technology by fostering innovative artist collaborations and exhibitions. For more insight into partnerships formed in collaboration with the LG OLED ART project, stay tuned to LGOLEDART.com.

This story was edited from an editorial feature article published in Esquire Korea.

By Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company

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LG Amplifies ‘Life’s Good’ Message With Inspiring Brand Film to Champion Optimism

An image of a man riding a longboard with a phrase "Life's Good." overlapping

Directed by Award-Winning Director, Motivational Brand Film
Encourages Viewers to Embrace Path of Optimism

SEOUL, Sep. 27, 2023 — LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic.

Launched in August 2023, the Life’s Good campaign aims to inspire people to face challenges with an optimistic attitude during difficult times, as well as highlight the enduring nature of LG’s brand philosophy and values, which the company has consistently upheld throughout its entire history.

The newly introduced 90-second film centers on a middle-aged man who chooses optimism in his personal journey, allowing him to overcome obstacles and accomplish something that no one would have believed him capable of. At the outset, the protagonist has a look of apprehension as he struggles to ride a longboard down a suburban street. However, as the film progresses, he becomes more determined and begins to glide gracefully over the asphalt, wearing a happy, confident smile on his face.

The underlying message of this heartwarming story is that there’s an optimist inside everyone; it’s merely a matter of deciding to embrace it. Using a longboard as a metaphor for life, the film suggests that any goal or dream is attainable if one is brave and optimistic enough to push through their perceived limitations to get there.

LG’s brand film was crafted by the creative team at TBWA\Chiat\Day New York and headed by Emmy Award-winning director, Nicolai Fuglsig, whose simple, charming storytelling so powerfully illustrates what can happen when one elects to walk the path of optimism.

“LG came to me with the idea of sharing the meaning of its Life’s Good philosophy through the lens of choosing optimism, and I was immediately drawn to the project,” said Nicolai Fuglsig. “I love the story of an unexpected hero venturing out of his comfort zone and using optimism to overcome challenges. Personally, I feel it’s a powerful reminder not to get bogged down by negativity and to live life to the fullest.”

As LG transforms its business, it is changing the way it communicates with customers and stakeholders through its recent brand reinvention, ensuring the values and philosophy of Life’s Good are delivered at every touchpoint across the customer experience. Thus far, the campaign has graced some of the most iconic landmarks in various cities around the world, including Dubai, London, New York and Seoul.

“Life’s Good represents our unwavering commitment to making people’s lives better through innovation,” said Lee Jeong-seok, senior vice president and head of LG’s Global Marketing Center. “In line with our future vision to become a smart life solution company, we will communicate with various customers at every touchpoint in a more dynamic and youthful way.”

“With our global campaign, we aim to convey the message that Life’s Good,” said Kim Hyo-eun, vice president of LG’s Global Marketing Center. “We want to inspire and encourage customers, especially global youth, to approach life with an optimistic attitude by sharing cheerful messages in these challenging times.”

The brand film can be viewed on the LG Global YouTube channel (www.youtube.com/GlobalLG).

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LG Sets New Record, Successfully Transmitting, Receiving 6G THz Data Over Distance of 500 Meters

In Test Conducted Jointly With LG U+ in Seoul, Company Again
Demonstrates Its Leadership in 6G Telecommunications

SEOUL, Sep. 26, 2023 — LG Electronics (LG) announces the successful wireless transmission and reception of 6G terahertz (THz) data over 500 meters, the longest distance recorded in any 6G test conducted in an outdoor, urban area to date. Run jointly with LG U+, the test took place at the beginning of this month at LG Sciencepark in Magok, Seoul. The strong result demonstrates LG’s continuing leadership in 6G telecommunications research and development.

This latest achievement follows the company’s successful 2022 test, when it sent and received 6G THz data wirelessly over a distance of 320 meters outdoors at the Fraunhofer Heinrich-Hertz Institute in Berlin, Germany. LG and Fraunhofer cooperated to develop core equipment for 6G transmission and reception, including a multi-channel power amplifier and a receiver low-noise amplifier, which helped optimize performance and improve output by more than 50 percent.

The recent test at LG Sciencepark is significant not only because LG increased the wireless transmission and reception distance to 500 meters – the standard distance for high-powered base stations in urban areas – but also because it verified the usability of 6G in various ‘real world’ communication scenarios, including building-to-building, building-to-ground terminal and ground-to-ground terminals. The company is now one step closer to commercializing 6G THz communications.

The evolution of 5G, 6G telecommunications will enable significantly increased data rate as well as ultra-low latency, high-reliability data transmission, and the combination of communications and AI, and communications and sensing. In addition to facilitating immersive multimedia experiences, the advanced capabilities of 6G will be crucial for several of LG’s ‘future’ businesses, including autonomous driving and mobility solutions, the metaverse, smart homes and smart factories.

Discussions on 6G network standardization are expected to begin around 2025, with commercialization slated for 2029. LG’s investment in R&D, strategic partnerships and successful technology demonstrations point to the company’s readiness and determination to lead the global transition to 6G.

In 2019, LG together with the Korea Advanced Institute of Science and Technology (KAIST) established the LG Electronics-KAIST 6G Research Center, the first industry-university cooperative research facility of its kind in Korea. The company continues to secure 6G core technologies by working cooperatively with leading universities from all over the world. LG has also forged R&D partnerships for the development of 6G core technology with various institutes, including Germany’s Fraunhofer Institute, the Korea Research Institute of Standards and Science (KRISS), and Keysight Technologies.

LG is the only Korean company to be named chair of the Next G Alliance, a wireless technology group led by the American Telecommunications Industry Association (ATIS). LG has held the role since 2021, overseeing a variety of projects aimed at discovering use cases for 6G communications technology and establishing technical requirements.

In October, the company will share its key achievements in 6G technology development at the ‘LG 6G Tech Festa,’ which will be co-hosted by LG U+.

“We will continue to cooperate with research institutions and tech companies, and conduct our own advanced R&D, to dominate 6G standard technology and solidify our technological leadership in this important field,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics.

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LG Redefines Sustainability at IFA 2023

Sustainability is key as the demand for energy-saving products and services soars, especially in Europe with the implementation of new and stricter rules to reduce energy consumption. LG is devoted to developing and producing energy efficient products and solutions to ensure Life’s Good for the planet and people living on it.

At this year’s IFA, more than 180,000 people visited the venue to view exhibitions of various companies. As sustainability became one of the big themes of this year’s exhibition, LG Sustainable Village has vital elements of the company’s ESG strategy embedded in its design and construction.

At the booth, visitors were immersed in an installation resembling a forest pathway in nature. Designed and constructed with a minimized number of structural elements and eco-conscious materials, such as recycled fabrics and mesh nets, LG demonstrated a genuine commitment to conserving the environment in every aspect of the village.

Under the theme, ‘Sustainable Life, Joy for All,’ LG presented innovative solutions with ESG elements, featuring 8 different zones showcasing the latest technology in tandem with accessibility and environmental friendliness.

Upon entry, visitors encountered the LG Smart Cottage, a modular home that introduces a new paradigm in living with the integration of LG’s premium appliances and high energy-efficient heating and cooling technologies. Capable of partially self-producing the energy used in the home with solar panels on the roof, the LG Smart Cottage satisfies environmentally conscious customers who are concerned about conventional energy consumption.

The next zone showcased the LG Net-Zero Vision House, which offers all aspects of LG’s home energy management solutions, including the Energy Storage System (ESS). Visitors could learn about the processes the ESS uses for storing and consuming surplus energy produced by the home’s solar panels, and how they can easily control LG’s home appliances and monitor energy storage and consumption levels via the LG ThinQ app.

After staying on their feet all day, the LG Pocket Garden provided a space for attendees to recharge while exploring LG’s ESG management initiatives for a Better Life for All. The zone introduced products with designs and patterns in collaboration with Moooi, a Dutch lighting, interior and furniture company.

Enabling visitors to experience the added features of the ultra-personalized smart home solutions from LG ThinQ UP 2.0, the LG ThinQ Home presented a lineup of appliances tailored to consumers’ preferences and lifestyles.

Another well-received zone was the interactive LG Upcycling Workshop, packed with LG’s latest products made with the use of recycled plastics, such as the LG PuriCare Aero Furniture, LG Styler™ ShoeCase and ShoeCare and LG gram.

The zone featured a program where visitors could participate in the ‘plastic knot-making challenge,’ which revolved around using resin pallets collected from recycled plastics at the Chilseo Recycling Center.

Under the theme of “Better Culinary Life for All,” the LG Cooking Studio displayed LG’s popular mass premium built-in product line for the first time with the ‘SIGNATURE KITCHEN SUITE’ lineup, highlighting the aesthetics of built-in appliances.

Dedicating a space for high-end products from LG’s ultra-premium brand, LG SIGNATURE, The Villa zone featured appliances in collaboration with the Italian luxurious furniture brand Molteni&C, such as the LG SIGNATURE OLED M, the world’s first wireless OLED TV, and the Dual InstaView refrigerator. LG SIGNATURE second-generation products, including a washer and dryer with 7-inch LCD touch panels, successfully delivered a differentiated consumer experience that embodied the brand theme, “Live beyond.”

The very last zone at LG’s Sustainable Village was the LG MoodUP Forest, an installation of numerous LG MoodUP™ refrigerators that created the feeling of being surrounded by woods in nature. Captivating attendees with beautiful lights and vivid colors, the refrigerators’ unique door panels created a dynamic atmosphere that served as a perfect photo spot. Unveiled for the first time, LG revealed a two-door MoodUP™ refrigerator with a bottom freezer designed for the European lifestyle.

Photo credit: IFA Berlin

Stay tuned to see how LG’s cutting-edge innovations presented at IFA 2023 contribute to keeping people and the planet safe and clean!

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LG Refrigerator Has Received International EPD Certification

Providing Verified Information About the Environmental Impact of
Its Products, Company Confirms Its Commitment to Sustainability

SEOUL, Sep. 22, 2023 — LG Electronics (LG) has announced that its premium refrigerator (600-liter models)^* has received International Environmental Product Declaration (EPD) certification. This is the second time the sophisticated model has earned EPD certification, having already been recognized by EPD Norway last year.

The International EPD System is designed to quantify the environmental impact of a product throughout its entire lifecycle, including production, transportation, distribution, usage and disposal. EPD certification provides consumers with accurate and transparent information about a product’s effect on the planet, helping them to choose devices that can support their efforts to live more sustainably. Products are assessed according to international standards, which consumers can learn more about on the official EPD website.

LG’s refrigerator received International EPD certification in Istanbul, Turkey on September 14; the first time a fridge produced by a global home appliance manufacturer has received this particular certification. The highly-efficient refrigerator reduces energy consumption thanks to its advanced Inverter Linear Compressor™, vacuum insulation and an optimized refrigeration cycle. LG anticipates that the product’s outstanding efficiency, along with its recently-awarded EPD certification, will be viewed positively by customers seeking to lower their household energy footprint.

Committed to good ESG management, LG has been actively conducting Life Cycle Assessments (LCA) of its products since 1995, running all evaluations in accordance with the relevant international standard, ISO 14040. Fostering trust with consumers and other stakeholders, LG discloses the impact of its innovations – including their carbon emissions and effect on global warming – on its official website and annual sustainability report. The company has also participated in other international third-party environmental product declaration certification programs, such as Carbon Footprint labeling and Carbon Trust certification.

Furthermore, LG is pursuing a range of sustainability-focused 2030 initiatives as part of its mid- to long-term ESG action plan, The Better Life Plan 2030. These include the reduction of carbon emissions intensity at the product usage stage by 20 percent (compared to 2020), the utilizing of 600,000 tons (cumulative) of recycled plastics within products, and the collection of eight million tons of old home appliances. The company is also dedicated to complying with major environmental regulations, such as the European Commission’s ‘Ecodesign for Sustainable Products Regulation (ESPR).’

“This latest EPD certification is symbolic of LG’s commitment to the environment and to transparency,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to acquire environmental product declaration certifications that encourage consumers to make responsible purchasing decisions, while leveraging our innovative technologies to minimize the impact of our products.”

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^* LG Electronics has published an Environmental Product Declaration for LG refrigerator models MF-B6**, F62*****B, M62******2(S). These products are currently available in Australia, China, and South Korea respectively.

LG SIGNATURE Exhibits Luxury Living in ‘The Villa’ at IFA 2023

A front picture of the LG SIGNATURE booth at IFA 2023

With an unrivaled reputation for combining groundbreaking performance with refined design, LG SIGNATURE is once again writing a new chapter in the history of premium home appliances. From September 1-5, LG SIGNATURE introduced various differentiated experiences that go beyond appliances to the IFA 2023 show floor, focusing on ‘design and technology that elevates timeless values and the dignity of life.’

Under the name of The Villa, the LG SIGNATURE booth was a specially curated zone that presented new lifestyles across three vitally important home living spaces: the laundry room, kitchen and living room. Visitors were not only able to experience LG’s latest home appliances either, as an elegant furniture collection by Italy’s Molteni&C, a premium furniture brand that shares LG’s passion for the essence of timeless beauty, were spread across The Villa to demonstrate the potential of tech and design when brought together in perfect harmony.

First to catch the eyes of visitors was the 97” LG SIGNATURE OLED M, the world’s first 4K 120Hz TV with wireless AV connection, which boasts an exceptional level of freedom that lets users place it anywhere in the room without harming the ambiance.

Also at the booth, LG SIGNATURE introduced its second-generation ‘Dual InstaView™ Refrigerator’ that permits users to see inside without having to open the door and waste precious cold air, preserving the freshness of ingredients to complement luxurious living.

But it didn’t end there, with a whole host of second-generation LG SIGNATURE products making their way to historic Berlin, including the premium brand’s Over-the-Range Microwave Oven with Smart InstaView™ and Double Oven Slide-in Range with InstaView™, built-in cameras and automatic time- and temperature-setting functionality. Its aesthetically refined, advanced features certainly made a lasting impression on visitors.

The latest addition to LG SIGNATURE’s second-generation lineup, the Washer-Dryer with Heat Pump, also proved to be a major hit at IFA 2023. Featuring premium materials that make up a timeless full metal body design, exceptional performance and heightened efficiency, this two-in-one solution employs an LG’s own innovative DUAL Inverter Heat Pump™ drying module that reduces drying times while saving power.

To stay up to date with LG’s latest lifestyle innovations, subscribe to the LG Newsroom.

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Namaste With Puppies and LG CordZero™

Photo of a puppy taking a nap with a napkin that says "LG CordZero" on it

Many people turn to exercise or hobbies such as attending a yoga class to help address negative emotions such as anxiety and stress. However, there are other ways of dealing with these negative emotions like cleaning up the home. Studies have proven the connection between cleaning and stress relief, and according to the Taylor Counselling Group, tidying one’s home not only removes germs and bacteria but also improves body functions and helps mitigate a wide range of health concerns including heart disease, high blood pressure, depression and sleep problems.

To demonstrate the importance of cleaning with exceptional tools for overall mental health and wellness and to promote the of LG CordZero™ line of vacuums, LG Canada hosted an interactive puppy yoga class with more than 20 media outlets and influencers participating. The event aimed to build interest, consumer awareness and purchase consideration for the LG CordZero™ vacuum with its features as a focal point.

In addition to a paw-some yoga session with puppies that brought guests to a state of calm and serenity, attendees had the opportunity to try out the LG CordZero™ vacuum lineup to experience its various features in keeping spaces free of dust, debris and of course, puppy fur. The venue, a photography studio loft located in Toronto’s west end, showcased the LG CordZero™ cordless stick vacuums as well as the StanbyME, LG PuriCare™ and XBOOM speaker.

The event was kicked off by wellness expert and LG spokesperson Nadia Addesi, who shared the results of the LG CordZero™ Clean Well Survey. She noted that 90 percent of respondents agreed that a clean space improves their mental health, but like everything in life, sometimes barriers like procrastination and lack of time hinder their ability to complete tasks that improve their mental wellness. The survey also showed that more than fifty percent of Canadians would enjoy cleaning more if they had better tools, offering a tie-in to the products highlighted at the event.

Following the puppy yoga session, attendees were encouraged to clean their individual yoga spaces using LG CordZero™ All-in-One Tower™, experiencing the exclusive Kompressor™ technology, which compresses dirt and debris to fit more in the dust bin, and the auto-empty feature, which automatically empties the vacuum with just the touch of a button when it is placed on the dock. The vacuum also comes with two detachable, rechargeable batteries that allow for up to 120 minutes of uninterrupted cleaning time, as well as multiple tools and attachments including a pet nozzle designed specifically for the fur which the guests cleaned up after their yoga session.

The event generated more than 2.8 million media impressions, exceeding the goal of 1 million. Attendees posted about their experience at the event on their social channels, mentioning the products’ features and commented how the event drew a seamless integration between fun and function.

Like the puppy yoga session, LG global offices are implementing exciting and creative events that let customers experience the company’s outstanding products with state-of-the-art technology firsthand.

Stay tuned to check out other upcoming exciting events planned by LG offices worldwide that offer next-level customer experience.

Contributed by LG Canada

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LG USA Issues Call for LG webOS Hackathon Participation

An image of LG TV with a phrase "Build the next TV experience with webOS TV Platform"

Selected Developers to Engage With the LG Team at
LG NOVA Innovation Festival to Expand Ideas for Smart TVs

SANTA CLARA, Calif., Sep. 19, 2023 — LG Electronics (LG) USA announced a call for participation in a landmark smart TV hackathon featuring its webOS TV Developers’ platform. Developers are invited to apply for a spot to present their ideas to LG executives onstage at the LG NOVA Innovation Festival, taking place on October 25-26 at the Hibernia in San Francisco.

The webOS TV web-centric smart TV platform powers LG Smart TVs, including its line of critically acclaimed LG OLED TVs, and enables developers to create apps and third-party services to manage media, devices, security, networking, TV functionalities and more. The webOS TV Developer platform provides the ability for developers to build a service or app for webOS-based LG Smart TVs in millions of consumer homes today.

“New technologies and ideas are at the heart of transforming how we work, play and live. The goal of this hackathon is to push the boundaries of how we view the Smart TV,” said Matt Durgin, vice president of LG content and services at LG Electronics USA. “LG wants to hear from innovators and developers with grand ideas or business proposals, who are ready to start developing those ideas through our webOS TV developer platform and turn them into real business opportunities.”

Applications to participate in the hackathon are now open and will close on September 24. Selected participants will be notified by September 30. Interested developers can get more information and sign up at www.lgnova.com/innofest/webos-hackathon.

The invitation-only hackathon will kick-off virtually with a webinar in late September. Developers selected to participate in the hackathon will have the opportunity to work directly with the LG team throughout October to further develop their idea and build their app using the webOS Developer TV platform. They will be invited to present their ideas to top LG executives at the Innovation Festival on October 25. For the final presentations, a developed Smart TV app or a business idea proposal may be accepted.

The top three winners of the hackathon will receive resources to help develop their services or app idea on webOS and further opportunities to engage with the LG team on their idea, as well as prizes such as premium models of LG TVs. The top winning developer will also have the opportunity to meet directly with LG Electronics North America senior management to discuss their proposal.

For the past 10 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42 to 97-inch screen sizes, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex and unique lifestyle TVs, including the LG OLED Posé. For more information on the complete lineup of 2023 LG OLED TVs, visit LG.com.

Now in its third year, the LG NOVA Innovation Festival is a unique event that brings together innovators to discuss, explore and build next-generation solutions for digital health, sustainability, mobility, smart life and other emerging areas. The event will feature opportunities for attendees to take an active role in sessions, such as think tank-styled collaboration discussions, meet-ups, interactive roundtables and more. Attendees will have opportunities to share their ideas with other event participants, industry experts, investors, corporate and LG executives. This year’s event will be focused on “growth through innovation” and taking the next steps toward achieving the vision of a better, more sustainable future. The event is hosted by LG NOVA, LG Electronics’ North America Center for Innovation.

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