LG Introduces 2024 QNED TVs With Enhanced Picture Quality and Extensive Screen Choices

A photo of a family gathered around an ultra-large, wall-mounted LG QNED TV displaying an aquarium scene in their living room

Powered by the α8 AI Processor, LG’s Latest QNED TVs Elevate the Home
Entertainment Experience With Lifelike Picture Quality on Ultra-Large Screens

SEOUL, Dec. 28, 2023 — LG Electronics (LG) announced the newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices including ultra-large 98-inch with vibrant picture quality, advanced AI-powered processing technologies, extensive personalization features and sophisticated design.

Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the α8 AI Processor, improving upon its predecessor with a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance and a processing speed that is 1.6 times faster.

Leveraging cutting-edge technology for a more refined visual representation, AI Picture Pro offers the ultimate picture quality based on deep learning. This versatile feature adeptly distinguishes faces, objects and backgrounds within a scene, enriching the texture and fine details to present images with unparalleled realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality. With Personalized Picture Wizard, users can effortlessly customize the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning.

In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra seamlessly integrates the LG Sound Bar and the TV’s speakers, resulting in a mesmerizing 3D sound experience.

Featuring LG’s Quantum Dot and NanoCell color technologies, the company’s latest QNED TVs deliver crisp and vivid picture quality for hyper-realistic viewing. With enhanced color reproduction, the authentic colors of QNED TVs heighten the visual depth for a more immersive and three-dimensional home entertainment experience.

Achieving realistic contrast, LG QNED Mini LED TVs utilize Precision Dimming technology to improve gradations and accurate backlight control, and LG QNED TVs feature local dimming technology for vivid contrast and exceptional brightness.

The LG QNED Mini LED TV QNED90 model features Million Grey Scale that differentiates between shades of gray and represents gradation with a 20-bit accuracy, providing immensely vibrant contrast.

Boasting a sleek and sophisticated design with a slim profile of only 29mm, LG 2024 QNED TVs, including the QNED85 and QNED80 models, blend into any space and add a premium touch to the household. The TVs can also be mounted on the wall, providing greater flexibility for furniture and appliance arrangement.

LG 2024 QNED TVs also elevate the home entertainment experience with versatile personalization and increased convenience. With the webOS Re:New program,* LG is offering an upgrade to the latest version of its webOS smart TV platform to give more smart TV owners the most up-to-date user experience for the next five years. This notable offer comes to LG QNED Mini LED 8K models launched in 2022 (QNED99 and QNED95 series) and will be extended to additional models in the QNED TV lineup worldwide in the future.

By utilizing the latest LG webOS smart TV platform, users can create individual profiles to tailor the experience to their preferences. The TVs can differentiate between voices based on the user profiles and offer personalized recommendations by interpreting patterns from their comprehensive usage history.

Furthermore, the main home UI screen of the newest version of webOS features Dynamic Q Card for fast, effortless access to its services, with customized organization into groups, such as Home Office, Home Hub, Sports and Games. To enjoy users’ favorite digital media, LG 2024 QNED TVs also support Apple AirPlay and Chromecast for enhanced convenience in connectivity and compatibility with mobile devices.

Enhancing the user experience for individuals with diverse abilities, LG 2024 QNED TVs supplies an array of accessibility features including dedicated menu settings, sign language avatars, remote control tutorials, and guides for quick problem resolution.

LG’s 2024 QNED TV lineup caters to customers’ diverse needs and preferences with a broad range of screen sizes, led by the ultra-large 98-inch blockbuster, a truly massive screen that will fully immerse viewers with its magnitude. The addition of the giant 98-inch model addresses the growing demand for larger TVs in the premium LCD TV market, and the extensive lineup also provides customers with multiple alternatives that will ideally suit any space, including 43, 50, 55, 65, 75 and 86-inch screens.

“The LG 2024 LG QNED TV lineup takes the viewing experience to a whole new level with an advanced processor that enables outstanding audio-visual experiences across various screen sizes, while also providing a personalized user experience tailored to each individual’s unique lifestyle and preferences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “We remain committed to delivering an unparalleled customer experience, drawing upon our decade-long expertise with webOS.”

CES 2024 visitors will have the opportunity to explore LG’s most recent innovations and technologies in home entertainment experiences at the company’s booth (#16008, Las Vegas Convention Center) from January 9-12. To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.

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^* Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.

LG Ushers in ‘Zero Labor Home’ With Its Smart Home AI Agent at CES 2024

Company’s Game-Changing Innovation Leverages the Latest AI, Autonomous Mobility
Technology and Conversation Services for a Smarter Life at Home

SEOUL, Dec. 27, 2023 — LG Electronics (LG) is ready to unveil its innovative smart home Artificial Intelligence (AI) agent at CES 2024. LG’s smart home AI agent boasts robotic, AI and multi-modal technologies that enable it to move, learn, comprehend and engage in complex conversations. An all-around home manager and companion rolled into one, LG’s smart life solution enhances users’ daily lives and showcases the company’s commitment to realizing its “Zero Labor Home” vision.

With its advanced ‘two-legged’ wheel design, LG’s smart home AI agent is able to navigate the home independently. The intelligent device can verbally interact with users and express emotions through movements made possible by its articulated leg joints. Moreover, the use of multi-modal AI technology, which combines voice and image recognition along with natural language processing, enables the smart home AI agent to understand context and intentions as well as actively communicate with users.

Functioning as a ‘moving’ smart home hub, this AI agent connects with and controls smart home appliances and household IoT devices. Through LG’s latest collaboration with Qualcomm Technologies, Inc., the AI agent is equipped with the Qualcomm^® Robotics RB5 Platform, enabling powerful on-device AI features such as face and user recognition. The AI agent utilizes its built-in camera, speaker and various sensors to gather real-time environmental data, including temperature, humidity and indoor air quality. LG’s advanced AI technologies analyze this data, continuously learning and combining it with external information. The AI agent can even act as a pet monitor and security guard, providing users with the ability to see and care for their pets remotely and sending alerts if any unusual activity is detected.

What’s more, the LG smart home AI agent offers exceptional versatility and scalability. For example, it can autonomously patrol the home when no one is there, moving from one room to another and sending notifications to the user’s smartphone if it finds an open window or any lights left on. Additionally, it can help conserve energy by connecting with a smart outlet and turning off unused devices throughout the house.

When the user returns home, the AI agent greets them at the front door, discerns their emotions by analyzing their voice and facial expressions, and selects music or other content to suit their mood. It also assists users in their daily lives by providing transportation details, weather updates, personal schedules or reminders to take medications.

With the smart home AI agent and its active hub features, LG aims to liberate users from the burden of housework and seeks to establish itself as a dominant player in the smart home market.

“Our groundbreaking smart home AI agent combines cutting-edge autonomous mobility and AI technologies with advanced communication capabilities and services to help free customers from household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A smart life solution company, LG will continue to help customers experience a smarter, more enjoyable life at home.”

Visitors to CES 2024 from January 9-12 can see all of the LG’s latest smart life solutions, including the smart home AI agent, at the company’s booth (#16008, Las Vegas Convention Center).

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Injecting More Style and Convenience Into Daily Life With LG PuriCare AeroFurniture

An image of a red LG PuriCare AeroFurniture placed in a living room setting

LG Taiwan recently unveiled the LG PuriCare AeroFurniture at a special event hosted at the distinguished ELIZ Group furniture store in Taipei. This media gathering strategically highlighted the distinctive features of the LG PuriCare AeroFurniture, ensuring a significant impact in this vital market.

The event opened with a professional DJ set and light show inspired by the LG PuriCare AeroFurniture’s eight scenario-colored lights, which users can change freely to create a personalized ambiance. The product manager then introduced the new appliance, providing a comprehensive overview of its design and functions through relatable scenarios, immersing the audience in an unforgettable experience.

Within the four walls of the ELIZ Group showroom, the LG PuriCare AeroFurniture’s three elegant colors seamlessly integrated into various home settings, demonstrating its ability to blend effortlessly into diverse environments, from the living room to the bedroom.

An illustrative ‘before and after’ scenario was meticulously arranged to showcase the remarkable space-saving attributes of the LG PuriCare AeroFurniture – a true 4-in-1 marvel. The ‘before’ scene featured an array of individual items, including a standalone air purifier, coffee table, charger and desk lamp. In contrast, the ‘after’ scene exclusively featured the LG PuriCare AeroFurniture, deliberately highlighting the appliance’s multifunctional prowess by eliminating the need for separate furnishings and underlining its space-efficient design.

This celebration of innovation and design effectively demonstrated the company’s dedication to merging aesthetics and space-saving concepts in response to the prevailing small furniture trend in the Taiwanese market. This is why LG introduced the innovative concept of appliance furniture, an idea which seamlessly integrates home appliances into furniture to enhance the overall lifestyle experience.

Striking the perfect balance between functionality and forward-thinking design, this advanced air purifier allows high-quality home appliances to elevate the art of living based on the principles of minimalism. This approach combines an air purifier, wireless charger and chic coffee table into a high quality, all-in-one solution, saving valuable living space while taking convenience to the next level.

With the light show and DJ set complementing the carefully arranged room settings, LG Taiwan presented a unique and comprehensive display of the purifier’s capabilities, leaving a lasting impression on the attending media.

Stay tuned to the LG Newsroom for more insights into how LG is reshaping interior design with trend-setting products and services that provide unparalleled customer experiences.

Contributed by LG Taiwan

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LG UltraGear Unveils World’s First 4K OLED Gaming Monitor With Dual-Hz Feature

A front image of LG’s new UltraGear monitor

2024 UltraGear OLED Gaming Monitor Lineup Introduces Pixel Sound Technology,
Delivering Clear, Cinematic Audio That Brings a New Dimension to Gaming

SEOUL, Dec. 21, 2023 — LG Electronics (LG) is set to unveil its latest lineup of UltraGear™ OLED gaming monitors, designed to provide superior gaming experiences. The expanded lineup includes the highly anticipated 32-inch 4K gaming monitor (model 32GS95UE), which boasts a 240Hz refresh rate, an ultra-fast 0.03ms Gray-to-Gray (GtG) response time, and LG’s Dual-Hz feature and Pixel Sound technology. The company is also introducing stellar 39- and 34-inch models with ultra-wide curved screens: the 39GS95QE and the 34GS95QE.

The First Dual-Hz Gaming Monitor to Offer 4K 240Hz / FHD 480Hz

A CES 2024 Innovation Award honoree, model 32GS95UE is the first UltraGear monitor equipped with the new Dual-Hz feature, allowing users to switch between 4K (3,840 x 2,160) at 240Hz and Full-HD (1,920 x 1,080) at 480Hz with one simple click. This time-saving innovation, easily managed via a hotkey or joystick’s directional switch, lets users instantly apply the optimal combination of screen resolution and refresh rate for the genre of game they’re playing. For fast-paced action titles and shooting games, users can select FHD 480Hz, while visually rich story-driven games can be enjoyed in 4K 240Hz.

In addition to the Dual-Hz feature, the 32-inch UltraGear OLED possesses an impressive 0.03ms (GtG) response time that helps eliminate motion blur, boost clarity and deliver dynamic gameplay. This, combined with the exceptional color and contrast that LG’s self-lit OLED technology is known for, takes the visual experience to a whole new level.

The 32GS95UE further enhances the user experience with its minimal screen bezels and powerful, nuanced sound. LG’s 4-side virtually borderless design provides a stunning display that doesn’t distract from the on-screen action. The monitor creates an exhilarating, three-dimensional soundscape with Pixel Sound technology and an integrated front-facing sound system featuring two woofers and support for DTS Virtual:X. The speakers are cleverly hidden behind the OLED panel itself, eliminating the need for external speakers and saving valuable desk space.

Elevating Gaming Immersion Through Innovative Design

The CES 2024 Innovation Award-winning 39-inch 39GS95QE and its smaller sibling, the 34-inch 34GS95QE, expand the gaming experience with their 800R-curved, 21:9 aspect ratio UltraWide Quad-HD (3,440 x 1,440) resolution OLED displays. Elevating user immersion, these panoramic monitors also feature LG’s Anti-Glare & Low Reflection Coating, a 4-side borderless design, 240Hz refresh rate and 0.03ms (GtG) response time. The 800R curvature and cinematic 21:9 format of the 39GS95QE and 34GS95QE, together with LG’s OLED display tech, add a new dimension to gaming and content viewing.

The latest LG UltraGear OLED gaming monitors also incorporate the new Unity Hexagonal design rear cover, seamlessly integrating sleek aesthetics with efficient cable management. The slim ‘L’ Stand, introduced this year, offers ergonomic benefits, stability and space-efficiency. Along with tilt-, height-, pivot-, and swivel-adjustability, the stand has a smaller footprint than 2023’s V-shaped stand, helping to free up space and increase desk usability. The stylish and functional stand also provides installation flexibility and contributes to the monitors’ unapologetically futuristic look.

More Models to Meet Gamers’ Diverse Demands

Along with the new 32-incher, and the 34- and 39-inch curved models, LG’s 2024 UltraGear OLED gaming monitor lineup welcomes two 45-inch monitors and a 27-inch monitor (models 45GS95QE, 45GS96QB and 27GS95QE). These upgraded versions of the highly acclaimed 45GR95QE and 27GR95QE further enhance the UltraGear family, delivering the exceptional gaming experience that LG’s premium gaming monitor brand is known for. With high refresh rates, fast response times and outstanding picture quality, these monitors meet the expectations of discerning consumers. Additionally, all three models are VESA DisplayHDR™ True Black 400 certified, offering high-brightness screens that produce deep blacks and enhance the depth and detail in darker game environments.

A strong performer, the 45-inch 45GS96QB takes users deeper into their favorite games; its UltraWide QHD resolution curved (800R) OLED display and built-in speakers ensuring realistic visuals and sound. Meanwhile, the 27GS95QE is a great option for smaller spaces, providing a 27-inch flat screen OLED display with all the specifications and features needed for next-level gaming.

“LG’s new lineup of UltraGear OLED gaming monitors elevates the gaming experience with groundbreaking technologies and a variety of sizes and form factors,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG is dedicated to leading the gaming monitor segment and meeting gamers’ needs, designing innovative products that deliver a deeply satisfying visual and audio performance.”

To learn more about the new UltraGear OLED gaming monitors, visit LG.com US starting this month.

Specifications:

	LG UltraGear OLED Gaming Monitor (32GS95UE)	LG UltraGear OLED Gaming Monitor (39GS95QE)	LG UltraGear OLED Gaming Monitor (34GS95QE)
Display Type	OLED (anti-glare low reflection (AGLR))	OLED (anti-glare low reflection (AGLR))	OLED (anti-glare low reflection (AGLR))
Screen Size	32-inch	39-inch	34-inch
Aspect Ratio	16:9	21:9	21:9
Resolution	3,840 x 2,160	3,440 x 1,440	3,440 x 1,440
Color Gamut	DCI-P3 98.5%	DCI-P3 98.5%	DCI-P3 98.5%
Contrast Ratio (Typ.)	1,500,000:1	1,500,000:1	1,500,000:1
Refresh Rate (Max.)	240Hz	240Hz	240Hz
Response Time	0.03ms GtG	0.03ms GtG	0.03ms GtG
Curvature	–	800R	800R
HDR	VESA DisplayHDR True Black 400
Adaptive Sync	G-SYNC Compatible
Adaptive Sync	FreeSync Premium Pro
Connectivity	HDMI 2.1 x2
	DisplayPort 1.4 x1
	4-pole headphone out (DTS Headphone:X)
Speaker	Yes (Pixel Sound Technology + Woofer)	No	No
Stand	Tilt	Tilt	Tilt
	Height	Height	Height
	Swivel	Swivel	Swivel
	Pivot	–	–

	LG UltraGear OLED Gaming Monitor (45GS95QE)	LG UltraGear OLED Gaming Monitor (45GS96QB)	LG UltraGear OLED Gaming Monitor (27GS95QE)
Display Type	OLED (anti-glare low reflection (AGLR))	OLED (anti-glare low reflection (AGLR))	OLED (anti-glare low reflection (AGLR))
Screen Size	44.5-inch	44.5-inch	26.5-inch
Aspect Ratio	21:9	21:9	16:9
Resolution	3,440 x 1,440	3,440 x 1,440	2,560 x 1,440
Color Gamut	DCI-P3 98.5%	DCI-P3 98.5%	DCI-P3 98.5%
Contrast Ratio (Typ.)	1,500,000:1	1,500,000:1	1,500,000:1
Refresh Rate (Max.)	240Hz	240Hz	240Hz
Response Time	0.03ms GtG	0.03ms GtG	0.03ms GtG
Curvature	800R	800R	–
HDR	VESA DisplayHDR True Black 400
Adaptive Sync	G-SYNC Compatible
Adaptive Sync	FreeSync Premium Pro
Connectivity	HDMI 2.1 x2
	DisplayPort 1.4 x1
	–	USB-C 65W	–
	4-pole headphone out (DTS Headphone:X)
Speaker	No	Yes	No
Stand	Tilt	Tilt	Tilt
	Height	Height	Height
	Swivel	Swivel	Swivel
	–	–	Pivot

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LG Smart TVs Unlock Limitless Entertainment and Personal Growth With New Apps

A wall-mounted LG Smart TV displays Udemy’s home screen

From Education to Casual Games, Art and Wellness, LG Smart TVs Are Delivering
Experiences Filled With Enjoyment, Personal Growth and Excitement for All

SEOUL, Dec. 21 2023 —. LG Electronics (LG) presents an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests. The extensive selection of services is convenient and easily accessible on the big screen at home, enhancing various lifestyles with fun and enjoyment.

Supporting individuals of all ages on a lifelong journey of learning, the new LG Smart TV services recognize unique learning needs and the desire for knowledge and personal growth. A notable addition to the services is Udemy, a leading online skill development marketplace and learning platform. Marking its first TV product appearance with its debut on LG TVs, Udemy empowers individuals and organizations with flexibility and effective skill development by offering access to over 200 thousand courses across more than 3,000 subjects in over 75 languages. With a track record of benefiting 67 million learners, Udemy allows users to validate their achievements and celebrate their success with the knowledge they have gained. The platform consistently achieves high user satisfaction scores, providing a wide range of courses created by more than 70,000 global instructors tailored to users’ personal growth and professional development, from programming and data science to leadership and team building. The lecture recommendations are personalized to each individual, using the power of AI systems that analyze and match learners’ unique interests and goals.

LG Smart TVs also provide engaging learning platforms for children. ABCmouse is a comprehensive, research-validated digital learning solution for children ages 2 to 8, offering thousands of individual learning activities for young learners. Designed by leading education experts, children can explore a curriculum that encompasses all key academic subjects, including reading and language arts, math, science, health, social studies, art, and music on an LG Smart TV, diving into a dynamic world of engaging learning experiences. Young learners can also delight in interactive learning with digital educational content from The Pinkfong Company, which presents engaging songs and stories featuring the globally-beloved characters Pinkfong and Baby Shark. What’s more, the upcoming Baby Shark World for Kids app on LG’s webOS platform promises diverse experiences, including English learning, cultivating healthy habits, singing and dancing to the rhythm, and enjoying cinema versions of movies – all within an interface optimized for TV.

LG Smart TVs further elevate the entertainment experience with the ability to delight in a variety of casual games. Volley, a leading creator of voice AI games like Song Quiz, The Prize is Right and Jeopardy!, brings its top properties directly to the big screens of LG Smart TVs. Anipang Match, a web3 casual puzzle game developed by Wemade Play, integrates a play-to-earn model within the WEMIX PLAY blockchain game platform, delighting users with its cute characters and offering valuable coin rewards. Making its TV product debut, the larger screen will create a more immersive gaming experience, with intuitive play via the LG Magic Remote.

The most recent services and features available on LG Smart TVs cater to various lifestyles and individual preferences. Users can prioritize their health and wellness with Alo Moves, the award-winning holistic wellness platform by popular athleisure brand Alo Yoga that provides expert-led yoga, fitness, mindfulness, self-care, and nutrition programs for all levels. The platform is hyper-personalized and provides class recommendations based on users’ goals and interests. With Saatchi Art and Daily Art Story, a home will effortlessly transform into a captivating art gallery with professionally curated collections. What’s more, thanks to technologies developed by leading digital art platform company DASVERSE, LG Smart TVs deliver visually stunning quality that brings artwork to life.

LG’s latest innovations and achievements in creating a smarter, better life will be on show at CES 2024 from January 9-12 in the company’s booth (#16008, Las Vegas Convention Center). To keep up with every LG CES announcement, follow #LGCES2024 on social media.

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LG’s Washer for Tumblers Set to Introduce a More Hygienic and Sustainable Lifestyle at CES 2024

A photo of the LG mycup tumbler washer placed in an area

For a More Eco-Conscious Way of Living, LG mycup Makes Tumbler Users’
Daily Lives Cleaner and More Convenient

SEOUL, Dec. 20, 2023 — LG Electronics (LG) is set to unveil its innovative tumbler washer, LG mycup, at CES 2024. This unique cleaning solution features state-of-the-art technology to enhance the daily hygiene of tumbler users, while its sophisticated design embodies LG’s commitment to environmental sustainability. With the increasing number of eco-conscious consumers using tumblers, LG mycup simplifies the cleaning process and encourages the regular use of reusable cups and tumblers.

This practical washer lets users clean one tumbler at a time by simply placing it inside and selecting from two cleaning courses – Quick Wash and Extra Wash – through the LG mycup app. The cleaning process is then conveniently displayed on the upper display panel to let users check wash status and receive an app notification when the cycle is complete.

Both courses utilize a 65-degree Celsius hot water cycle to ensure thorough and sanitary cleaning. By employing bubble jet technology, the Quick Wash course cleans the inside of the tumbler in just 30 seconds. And for the thorough cleaning and drying for harder-to-clean residues like dairy, the Extra Wash course utilizes an integrated air-drying design to clean and gently dry the tumbler with a multi-directional water jet and powerful hot air.

Designed to take up minimal space, LG mycup’s slim and compact design maximizes space utilization without compromising performance. Its space-efficient dimensions¹ make it ideal for various environments, from trendy cafés to busy offices and educational institutions. The washer’s simple yet modern design seamlessly integrates into any interior, combining functionality and aesthetics.

As part of LG’s ESG commitment, Better Life for All, the innovative tumbler washer incorporates eco-conscious technologies from LG dishwashers to save water. For example, LG’s Bubble-Jet technology significantly reduces water usage while maintaining exceptional cleanliness standards.² What’s more, LG mycup aims to encourage more people to use tumblers as a way of living a low-carbon lifestyle that reduces disposable cup waste.

“The compact, easy-to-use LG mycup washer cleans tumblers fast and effectively with its powerful cleaning capabilities, which promotes a sustainable lifestyle that protects our planet for future generations,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop products that impact our customers’ daily lives and the environment in a positive way, as we pave the way to a cleaner future.”

Visitors can experience LG mycup alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12.

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¹ Product dimensions: 230mm width, 420mm 430mm depth, 900mm height (excluding display height).
² The bubble jet nozzle applied to the Quick Wash mode of the LG mycup tumbler washer for the field test provides 17 percent reduction in water usage. Based on the joint research result conducted with Seoul National University. Results may differ depending on load compositions and environmental factors.

LG’s 2024 Soundbars Deliver Complete at-Home Entertainment With Rich Audio

A photo of LG’s 2024 new soundbar model is wall mounted under an LG OLED TV that displays a man playing the guitar

With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars

SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models, designed to complement LG TVs for an elevated home cinema experience with robust sound, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. WOW Orchestra allows the soundbar and LG TV to utilize the full potential of the audio channels from both products to create an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior, three-dimensional quality of Dolby Atmos and DTS:X.

Audio excellence is further heightened with WOWCAST Built-in, which enables the S95TR and SG10TY models to connect wirelessly to LG TVs and provides superior sound without any loss in the quality, even when playing Dolby Atmos audio. All of LG’s three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

LG’s new soundbar lineup is spearheaded by the premium soundbar S95TR model, presenting a high-end audio solution with its robust output of 810W and mesmerizing surround sound from a total of 15 channels.

Boasting five up-firing channels, including the industry’s first center up-firing speaker, the S95TR brings unparalleled three-dimensional quality with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

The SG10TY, another new LG soundbar, performs as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface and WOWCAST Built-in enable the SG10TY model to seamlessly integrate with an LG OLED TV, completing the viewing experience for a greater sense of immersion. Remarkably, thanks to WOWCAST Built-in, the SG10TY model and a LG premium OLED TV can create delightful wireless home entertainment experiences with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, enabling viewers to enjoy sharpened voice clarity, while its angled design ensures harmonious audio and visual in alignment with the TV screen’s level.

With a dedicated bracket for the S70TY model,^* users can place their soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution that enables direct attachment from the S70TY model to the TV, eliminating the inconvenience of drilling holes in the wall during installation. This bracket can wall-mount the S70TY soundbar, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration, a feature praised by both consumers and experts for its audio enhancement, rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce the global market to new editions of speakers and earbuds. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with a 15-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, and this new speaker features a new lighting design to emanate a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-Seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced with surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.

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^* This dedicated bracket for the S70TY model is available for separate purchase.

LG Unveils Transparent Antenna for Vehicles With Saint-Gobain Sekurit at CES 2024

An illustration of a car with transparent antennas and six icons

Designed in Partnership With Global Leader in Glazing Solutions,
LG’s Next-gen Transparent Antenna Delivers Seamless Design and Enhanced Telecommunications

SEOUL, Dec. 18, 2023 — LG Electronics (LG) will unveil its transparent antenna for automobiles at CES 2024. LG’s transparent film-type antenna, which is applied directly to vehicle glass, was designed in collaboration with renowned French glass manufacturer, Saint-Gobain Sekurit. A transformative telecommunications technology, the company’s transparent telematics solution is expected to make waves in the rapidly evolving mobility sector while further strengthening LG’s position in the automotive solutions market.

The automotive industry, where electric vehicles are now the norm and autonomous and software-defined vehicles are soon to arrive, is set for a connectivity revolution. This transformation demands cutting-edge telecommunications environments capable of real-time data exchange within high-tech personal spaces.

Designed for compatibility with various types of glass and vehicle designs, LG’s transparent antenna will be available as an on-glass or in-glass solution. The broad surface application of the film-type antenna guarantees reliable telecommunications performance and provides scalability to handle increased network traffic. Extremely adaptable, LG’s latest telematics innovation offers improved connectivity with support for 5G, GNSS (Global Navigation Satellite System) and Wi-Fi.

The transparent antenna can be seamlessly integrated in car windshields or glass sunroofs. This means vehicle manufacturers don’t have to make any design concessions when developing new models as it removes the need for the kind of housing typically required to accommodate conventional antennas. The film-type antenna features more than 80 of LG’s patented innovations, including the design capability to make antenna patterns transparent and transparent electrode technology. LG, in partnership with Saint-Gobain Sekurit, enhanced product integrity by developing a method to apply the transparent antenna onto glass. The leading glass maker is equipping electric vehicles worldwide.

“We’re pleased to unveil our smart glass featuring LG’s transparent antenna technology,” said Thibaut Heitz, Innovation and R&D Director of Saint-Gobain Sekurit. “In collaboration with LG, a leader in vehicle component solutions, we are pioneering advancements in vehicle telecommunications. Our common objective aim is to provide an enriched and unique in-vehicle environment, bringing the future of mobility to fruition.”

“Created through our close partnership with Saint-Gobain Sekurit, the transparent antenna is a next-generation product that has proven its exceptional communications performance for automotive applications via vehicle tests,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “As a global leader in telematics and automotive solutions, LG is committed to advancing its technological capabilities and will continue to introduce new solutions that drive the evolution of the mobility experience.”

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Competing for Customers, ‘Service Olympics’ Around the World

A photo of LG Service Managers gathered around a washer and dryer trying to fix the products

Driven by its core value of ‘Uncompromising Customer Experience,’ LG prioritizes exceptional customer experience at every stage, from the product introduction to after-sales service.

Since 2002, LG has held the ‘Service Olympics’ to boost the professionalism of service managers in a world of fast-changing trends in home appliances. This internal program has become an integral part of the company, providing repair and customer service professionals an opportunity to share their technical expertise. 2018 marked the global expansion of the program, and the evaluation scope widened to cover customer interaction and consultation.

Starting in October, LG held the three-month ‘2023 LG Electronics Service Olympics’ in South Korea and at global subsidiaries including the United States, the United Arab Emirates and India. Testing their skills and abilities to improve the quality of customer service, around 4,200 employees participated in the preliminary round, with about 300 proceeding to the finals.

Due to recent changes in home appliance trends, this year’s Service Olympics established a new competition where service managers went beyond providing consultations and repairs to closely monitor and take care of a customer’s actual product experience. Home appliance cleaning services have also become an official part of the competition in Korea while evaluation areas overseas have been expanded from major products such as refrigerators to various others including dishwashers.

In addition, to address the growing smart home ecosystem, service managers’ software knowledge was put to the test with added evaluations utilizing LG ThinQ, the company’s smart home platform.

The competitions were held in settings mirroring real-life living spaces to better understand and prepare for any inconveniences customers might face. This year’s Service Olympics also featured an evaluation with a judging panel that included non-LG personnel to highlight the customer’s perspective.

The Service Olympics hosted in South Korea at LG’s Learning Center in Pyeongtaek last month has gained popularity locally, with an increase of 100 participants entering the preliminary round compared to the previous year.

87 participants proceeded to the finals, demonstrating their ability to repair refrigerators, washers, dryers, air conditioners, TVs, PCs and small home appliances, as well as their skills in cleaning, providing customer service and offering consultations. In the repair technology and cleaning tests, service managers were presented with random malfunctions or contaminations, and problem-solving assessments accounted for time, accuracy, cleanliness and speed. Customer interaction tests encompassed all aspects of the process, ranging from the steps prior to meeting a customer to the product repair stage and post-service details.

In the U.S., the three-day Service Olympics took place for three days at the LG Electronics Tennessee Plant, which was selected as a Lighthouse Factory by the World Economic Forum (WEF) this January. The competition in the U.S. was expanded to include participants from Canada, and countries including the UAE and India hosted the Service Olympics locally for the first time.

Stay tuned to learn more about how LG is working to enhance the overall customer experience.

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LG and Cybellum to Introduce Cybersecurity Management System Cockpit at CES 2024

An illustration image of a car and an overlap of the words CSMS Cockpit with five different headlines

Leveraging Cybellum’s Expertise in Digital Security, the New Platform
Automatically Monitors and Protects Vehicles from Cybersecurity Threats

SEOUL, Dec. 14, 2023 — LG Electronics (LG) and Cybellum will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in a collaborative effort between LG and Cybellum, the automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations.

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector as WP.29 UNECE R155 cybersecurity regulations continue to come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyze vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness,” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognize the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”

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Reaffirming Brand Message With ‘Life’s Good’ Day in Indonesia

An image of the Life's Good Day event stage with LG logos

LG unveiled its new brand direction this April, aiming to spread the optimistic message of Life’s Good. To showcase their dynamic and youthful brand reinvention, the company organized the first Life’s Good event for employees in South Korea in June.

Expanding the event beyond South Korea, LG Indonesia hosted LG Life’s Good Day on December 2, commemorating their 33rd anniversary in the country and expressing gratitude to local employees. Over 3,000 employees from operational offices across Indonesia, along with their families, participated in various activities focused on inspirational messages and improving communication with management.

The event took place at the Trans Studio Theme Park, creating a positive and enjoyable atmosphere. Attendees enjoyed live performances by local artists, including the popular Ungu Band. Excitement grew as attendees had the chance to win door prizes, such as an LG refrigerator, washing machine, air conditioner and TV.

LG Indonesia has seen dramatic growth through the expansion of production factories that are dedicated to meeting domestic needs as well as the demands of the global market. In addition to the head office in Jakarta, LG has 21 subsidiary offices in regions across Indonesia and also two production facilities. The factory located in Cibitung, Bekasi, produces LG TVs, monitors and digital signage products, while the factory in Legok, Tangerang, is responsible for the production of LG refrigerators, washing machines and air conditioners. Boasting the first overseas LG Home Entertainment Company research subsidiary, the country saw the establishment of a new R&D Subsidiary this July, which will conduct R&D projects targeting the global market.

Photo credit: Ministry of Trade Republic of Indonesia

Minister of Trade Zulkifli Hasan expressed his appreciation to LG Indonesia in a virtual congratulatory speech, praising the company’s commitment to contribute to the local economy with exports comprising more than 85 percent of its total product sales.

Photo credit: Ministry of Trade Republic of Indonesia

Another speech was given by the Deputy Ambassador of South Korea to Indonesia, Park Soo-deok, who highlighted that 2023 marks the 50th anniversary of diplomatic relations between Indonesia and Korea. He applauded Korean companies like LG for their impact on Indonesia’s economic growth.

Encapsulating the Life’s Good message, LG Indonesia continuously strives to shape a better life and future for people and the planet through various ESG initiatives under the umbrella of LG Loves Indonesia. These activities include LG Loves and Cares, supporting community welfare; LG Loves School, promoting educational awareness; LG Loves Children, concentrating on the welfare of local children; and LG Loves Green, fostering sustainability.

“It’s our hope that the LG Life’s Good Day campaign will be a great opportunity for employees to get closer to LG as a brand and be more integrated in aligning their movements with the company’s aspirations,” said Son Chang-dae, president of LG Electronics Service Indonesia. “At the same time, we invite everyone to become an optimist who dares to continue to face and overcome challenges to provide a better life for consumers,” concluded Lee Tae-jin, president of LG Electronics Indonesia for Sales and Marketing.

Stay tuned to learn more about how other LG offices around the world inspire customers and employees to live life to the fullest with the optimism of Life’s Good.

Contributed by LG Indonesia

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LG Listed in the DJSI World for 12th Consecutive Year

Sole South Korean Company in Leisure Equipment & Products and
Consumer Electronics Category Across a 12-Year Continuum

SEOUL, Dec. 11, 2023 — LG Electronics (LG) has earned a place in the Dow Jones Sustainability World Index (DJSI World) for twelve years in a row. The DJSI World ranks the top ten percent of the largest 2,500 global companies based on their long-term economic, environmental, social and governance practices. Widely recognized by investors, governments and key stakeholders, the DJSI World is widely used to compare companies’ levels of sustainable management and as a benchmark for socially responsible investing.

LG achieved the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category and became the sole South Korean company in this field to be consecutively included in the DJSI World index for 12 years.

The company received high scores for its environmentally-focused initiatives, actively reducing greenhouse gas emissions, water usage and increasing recycling rates. LG is also making significant strides towards its goal of achieving carbon neutrality by 2030, having reduced total greenhouse gas emissions by 220,000 tons compared to the previous year. Additionally, the company joined the RE100 initiative, aiming to transition all its business sites to 100 percent renewable energy by 2050.

In terms of social criteria, LG received positive evaluations for its strong human rights management, workplace diversity efforts and the creation of an inclusive culture. The company also earned recognition for implementing transparent and responsible governance practices, including the effective utilization of its Board Skills Matrix, along with endeavors to enhance the independence, expertise and diversity within the Board.

As a member of the United Nations Global Compact and Responsible Business Alliance, LG not only upholds international human rights and labor standards but also actively enhances its management processes to comply with increasingly stringent global ESG regulations, such as the EU’s Supply Chain Due Diligence Act.

In addition to its impressive DJSI World record, LG has been included in the DJSI Asia Pacific Index for 14 consecutive years and the DJSI Korea Index for 15 consecutive years. These indices assess the same criteria as the DJSI World but focus on companies in the Asia-Pacific region and South Korea, respectively.

Furthermore, LG has received an ‘A’ rating for the third consecutive year on the ESG Ratings scale provided by the Korea Institute of Corporate Governance and Sustainability. Additionally, global investment research firm Morgan Stanley Capital International has consistently awarded LG an ‘A’ grade for the past four years.

Demonstrating its commitment to integrating ESG principles into all aspects of its operations, LG has been implementing mandatory online ESG guidance courses for all employees since last year.

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LG CEO Wraps Up the Year With F.U.N. Talk

A photo of the LG CEO William Cho talking on stage with a big sign that says 'F.U.N. talk'

Since assuming office at the end of 2021, LG CEO William Cho has actively engaged with company employees through the ‘CEO F.U.N. Talk’ program. The 9th session of this program was held on December 7 at the LG Twin Tower in Yeouido, Seoul, providing a reflective overview of the year and expressing determination to accelerate the achievement of Future Vision 2030 in a meaningful and enjoyable communication session.

Mr. Cho commenced by acknowledging everyone’s dedication and efforts throughout the challenging environment of the past year. He highlighted the declaration of Future Vision 2030 as one of the most memorable events. “It was the result of collective efforts and thoughtful considerations,” stated CEO Cho. “Together with all of you, I will strive to fulfill our commitment towards achieving this vision, engaging in brave new challenges, and developing exciting new journeys.”

The vision outlines the company’s transformation into a Smart Life Solution Company, going beyond home appliances and connecting and expanding various experiences in all spaces within customers’ lives.

In addition to regular F.U.N. Talk sessions throughout the year, CEO Cho mentioned the participation of top executives such as CFO, CSO and CTO in fostering a culture of close communication between the leadership team and employees.

During the event, CEO Cho discussed strategic directions for 2024, including portfolio enhancement, performance creation through the integration of Customer Experience and Digital Transformation, and reinforcement of future preparations. He highlighted the roles each organization should focus on to accelerate the achievement of Future Vision 2030.

“Home Appliance & Air Solution Company must strengthen future preparation capabilities including smart home appliances, while Home Entertainment Company should focus on accelerating the growth of its platform business to become a true media and entertainment company,” said CEO Cho. “Vehicle component Solutions Company should further enhance capabilities to respond proactively to trend changes in software-defined vehicles, and Business Solutions Company must grow into a B2B specialist by expanding its vertical solution businesses.”

CEO Cho also recognized the winners of the LG Electronics Innovation Awards for their exceptional contribution to creating unique customer value. Four teams were selected as this year’s award winners: the Development team of the world’s first 4K/120Hz wireless transmission solution for OLED TVs, the Task team that transformed the paradigm of smart home solution subscription services, the team that enhanced customer convenience through the establishment of an integrated customer call system and the Task team for ocean freight advancement.

He expressed his commitment to continuing the Awards. “This award will continue to operate in a direction that shines a light on the efforts of all LG Electronics members who work diligently and receive recognition for their achievements,” mentioned CEO Cho, “Everyone who has constantly strived and made efforts to create customer value in their respective roles is already today’s hero.”

As the final ‘CEO F.U.N. Talk’ of the year, the event garnered enthusiastic responses from employees. Over 10,000 members participated in the event, and prior to it, they shared various opinions in the online comment section in response to the question, “What is the most memorable achievement of LG Electronics this year?”

Thousands of comments were posted, including sentiments like, “Everyone who has shown outstanding performance even during the challenging circumstances has made an achievement,” “It was memorable to see LG gradually change with its steady brand REINVENT activities, and it made me look forward to the next year,” and “Along with the release of innovative products, the communication between the management and employees was impressive, such as CEO F.U.N. Talk, where achievements are shared quarterly and time is spent to understand each other.”

During the event, Mr. Cho engaged in candid Q&A with employees. He particularly emphasized the question from an employee about the company’s vision for the coming year. “I want to create an organization that everyone wants to be a part of – a joyful workplace that fosters horizontal communication across hierarchies, and more importantly, an organization that consistently achieves high performance,” said CEO Cho. “To accomplish this, we need to intricately connect our mission, vision and goals and have a relentless focus on execution.”

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Captivating Visitors With the Innovation Playground

An image of the IT Zone featuring several LG high-brightness ProBeam business projectors and LG gram laptops with different monitors

If ever on the lookout for LG’s advanced digital signage displays and latest technologies, there’s no better place to visit than the LG Chicago Business Innovation Center (BIC). As an innovation hub for B2B partners as well as customers, visitors can envision their spaces outfitted with LG products and business solutions while enjoying the convenience and comfort they offer.

The 5,500-square-foot BIC is the centerpiece of LG Business Solutions’ US headquarters located in the Chicago area and boasts doubled floor space and a solutions-based focus thanks to the recent renovation. More than 100 of LG’s newest commercial display solutions – the jaw-dropping Transparent OLED display and a 2×2 Transparent OLED video wall – are showcased across the expansive showroom. The space also features several digital signage solutions, including multiple DVLED displays, and also has designated zones dedicated to hospitality, medical, IT and gaming.

The Hospitality Zone features in-room Pro:Centric Direct hotel TVs and set-top boxes to show the power and value of the webOS™ smart platform. Visitors can enjoy hands-on experience on Pro:Centric Catena for bars and restaurants and Pro:Centric Smart displays that highlight LG’s integration with third-party smart room solutions such as smart blinds, smart lights and voice-activated technologies.

The company’s aggressive push into the medical display and diagnostic device market is also highlighted here, with the Medical Solutions Zone featuring multiple sizes of Digital X-Ray Detectors (DXD), diagnostic monitors, mammography monitors, radiology monitors and surgical monitors including the brand new 55-inch 4K surgical monitor. This zone also includes a dark room that exhibits how these medical monitors perform in a radiology review setting.

In the IT Zone, visitors are welcomed by several LG high-brightness ProBeam business projectors alongside the full line of LG gram laptops and various types of monitors. They can take a close look at LG’s vast lineup of monitors, such as LG UltraWide, Ergo and curved desktop monitors with sizes up to 49 inches and resolutions up to 4K, or even get a detailed explanation of its specs and features from the tech expert at the zone.

As one of the world’s largest companies to produce high-quality gaming monitors, the center is equipped with a zone dedicated to gaming alone. UltraWide™ and UltraGear™ OLED gaming monitors installed in the zone attracted the attention of video game lovers of all ages. What’s more, the Creative Zone highlights the Emmy-Award-winning 65-inch UltraFine™ OLED Pro display and UHD IPS monitors optimized for video production and broadcast applications.

All customers ranging from B2B partners to end users can gain insight into LG’s commitment to innovation and business growth by experiencing an incredible showroom of today’s top products and solutions. Thanks to organized visits and tours, customers can experience the full value of the LG ecosystem at all levels and realize that LG provides a complete portfolio of forward-looking technologies for today’s business customers.

The Chicago BIC will serve as the epicenter of LG Business Solutions customer engagement in the US with its vast catalog of innovative solutions covering all kinds of business areas.

Contributed by LG USA

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LG Joins Governing Body of Industry Consortium Pioneering Key Future Mobility Technologies

Recognized for Its Expertise in SDV Platform Development,
LG Joins Governing Body of SOAFEE

SEOUL, Dec. 7, 2023 — LG Electronics (LG) announced it has become the ninth governing body member of Scalable Open Architecture for Embedded Edge (SOAFEE) – a global consultative body leading the development of software-defined vehicle (SDV) technology and other future mobility solutions – which now has a membership of more than 100 companies.

Founded by Arm and other industry leaders, the SOAFEE initiative is an industry-led Special Interest Group (SIG) comprised of global automakers, semiconductor suppliers, open-source and independent software vendors, and cloud technology leaders aimed at delivering a cloud-native architecture enhanced for mixed-criticality automotive applications with corresponding open-source reference implementations to enable commercial and non-commercial offerings. LG is joining the SOAFEE SIG Governing Body whose other members include Arm, AWS, Bosch, CARIAD, Continental, Red Hat and SUSE.

LG has been an active participant in SOAFEE since March 2022, when it became a voting member of the SOAFEE SIG. Recognized for its expertise and ongoing contributions to the advancement of SDV and related technologies, the company now takes on a bigger role as a key member of the governing body.

A noted future mobility innovator, LG has earned high praise for its discovery of new usage scenarios for cloud native technology within the driving environment, and for conducting technology verification research that moves the automotive sector closer to the realization of the SDV. LG aims to build on its groundbreaking work and solidify its technological leadership through broadening collaboration with other global companies seeking to establish a robust SDV ecosystem.

At IAA Mobility 2023 in Munich, Germany, this September, LG presented its views on the impact the SDV will have on future mobility, and how it is actively preparing for this new era in driving technology. The company’s strength in in-vehicle infotainment (IVI) systems is enabling it to develop diverse solutions – including in the areas of vehicle computing, vehicle communications and vehicle operating systems – that will be much in demand as the SDV market continues to evolve and grow.

“LG is very excited to join the SOAFEE Governing Body and looks forward to collaborating with other industry-leading companies to pioneer SDV technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG has secured competitiveness in the areas of infotainment, telematics and ADAS in preparation for the SDV era, and plans to be actively involved in establishing relevant industry standards in the future.”

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