LG Channels 3.0 Delivers Upgraded User Experience With New UI

An LG OLED TV in a wood-themed living room displaying the home screen of the new LG Channels 3.0

Worldwide Viewership Set to Grow With Global UI Rollout and
Service Expansion Into New Markets

SEOUL, Sep. 19, 2023 — LG Electronics (LG) is introducing LG Channels 3.0, the latest version of its exclusive, free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out in South Korea this month, and will arrive in other markets, including US, starting in October.

LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers with its premium lineup of news, sports, movies, TV Series and exclusives.¹ With its carefully curated lineup of programming, LG Channels is now set to provide upgraded usability that allows users to conveniently search, discover and enjoy their favorite content.

Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organized into three pages – Home, Live and On Demand– that make it easier to take advantage of the different services offered on LG’s free content platform.

The Home page features a large, highly visible rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, they can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice.

The On Demand tab allows users to select their favorite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience.

Already available in 27 countries² globally, LG is accelerating the growth of its content service by entering new territories and adding to its already impressive content lineup.

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¹Based on LG Internal data.
²US, Canada, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Korea, Australia and Japan.

LG Presents Its Vision to Become Media and Entertainment Platform Company

An official from LG Electronics presenting a webOS-related PowerPoint at LG Electronics' webOS Partner Summit event

Company’s Transformation to Bring a Better Life to Its Customers
Through Selection of Distinctive Services and Content

SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries.

The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners.

Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices.

To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems.

Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub.

The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models.

As part of its strategy to expand the webOS platform ecosystem, LG acquired a majority stake of the U.S. advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the U.K. and Greece last year, accelerating the global growth of its content service.

LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience.

LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME.

LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery.

Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching.

Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform.

LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe.

LG is driving change with a genuine customer-centric approach, as represented by its TV business’s Sync to You, Open to All vision. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all.

“LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.”

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LG Hosts ‘Software Developer Conference 2023’ to Boost Internal Software Capabilities

A photo of a man giving a presentation on the podium during Software Developer Conference 2023

Under the Theme of ‘The Possibilities of Convergence’, SDC 2023 to Foster Open
Communication and Exchange of Knowledge Between Company’s Software Developers

SEOUL, Sep. 14, 2023 — LG Electronics (LG) today commenced its ‘LG Software Developer Conference (SDC) 2023’ at LG Sciencepark in Seoul, South Korea. The two-day event is being held to facilitate communication and the exchange of technological expertise among the company’s professional software developers.

Hosted by the LG Software Council, a body composed of LG affiliates and is chaired by LG Electronics, the conference centers on the theme of ‘The Possibilities of Convergence.’ The 33 presentations scheduled over today and tomorrow will cover six different areas of the software sector landscape: AI/big data, mobility/automotive, platform/architecture, software technology/development culture, cloud and emerging technology.

More than 1,000 software engineers from LG Electronics and LG affiliates, and from global software companies such as Amazon Web Services (AWS) and Microsoft, are participating in the conference, joining together in Seoul to share their diverse technology and development know-how.

SDC 2023 kicked off this morning with keynote speeches from Bae Kyung-hoon, director of the LG AI Research Institute, and James Gosling, a distinguished engineer at AWS who is best known as the founder and lead designer of the Java programming language. Mr. Bae introduced LG’s ultra-large multimodal AI solution – EXAONE 2.0 – and outlined how it will be utilized within the LG Group, while Mr. Gosling shared his extensive career in software development.

Following the keynotes, the conference’s comprehensive program of presentations began. Over the course of the SDC, attendees will hear from software developers working in a variety of fields, including home appliances, TVs, electric vehicles and commercial displays, with many speakers discussing specific implementations of the latest technologies, such as AI, software platforms and voice recognition.

Presenting in the platform/architecture category, researchers from LG’s Home Appliance & Air Solution Company and CTO division will introduce ThinQ UP 2.0, which signals a new direction in home appliance software with its seamless combination of appliances and services. In the field of mobility/automotive, researchers from the CTO division will present a roadmap for the implementation of software-defined vehicle technologies, and will cover critical innovations in AI/big data, such as large language model-based autonomous agents and deep learning-based image quality processing.

LG recently announced its future vision to transform into a ‘smart life solution company,’ and is speeding up efforts to strengthen its software capabilities across the whole organization. The company feels that software is crucial in connecting the various spaces in people’s lives and to creating an expanded and more connected customer experience. To this end, LG is collaborating with major universities in Korea and around the globe to identify and secure new talent in software development, and is operating an in-house software reskilling program to accelerate the training of its new recruits. The company is also running its own training and competency certification programs to foster the next wave of LG software experts.

LG has been hosting software development conferences since 2016 to allow its business units to share their technological expertise and to fortify the wider company’s software capabilities. Beginning last year, these events were expanded to include LG affiliates.

SDC 2023 is being held as part of ‘LG SPARK,’ a culture, innovation and arts festival that aims to ignite the spark of innovation. Taking place at LG Sciencepark throughout September, and involving various LG partner companies, LG SPARK opened last week with Super Start Day (September 7-8), which focused on how to support innovative startups to achieve growth. The festival continues with SDC 2023 and DX Fair 2023 (both September 14-15), where digital transformation takes center stage, and will conclude with Culture Week (September 20-22), which will provide a forum for Seoul residents, industry professionals and academia to discuss the future impact of technology on daily life.

“Software competitiveness is the key to being prepared for the future,” said Park In-sung, head of the Software Center at LG Electronics. “By increasing opportunities for its developers to freely communicate with one another, LG is accelerating the convergence of software technologies and becoming a smart life solution company that can connect the various spaces and experiences in customers’ lives.”

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LG OLED’s Artistic Influence Sweeps Seoul With Vibrant Energy

LG OLED X Frieze Night attendees reflected in the glass on the wall of Dongdaemun Design Plaza

As autumn approaches, Seoul comes alive in September with an array of vibrant colors, remarkable artwork and dynamic crowds with spirited energy. LG OLED took the spotlight at Frieze Seoul 2023, unveiling art collaborations featuring unique artists and inviting the public to experience LG OLED’s artistic journey at venues such as Dongdaemun Design Plaza (DDP) and the Artist Company building in Cheongdam. LG OLED ART underscored an unwavering commitment to provide more opportunities to experience the wonders of art across the city.

LG OLED hosted LG OLED x Frieze Night at DDP, an official celebration for the grand opening of Frieze Seoul 2023. A grand total of 860 attendees graced the event, with prominent figures all gathering to celebrate, including Seoul mayor Oh Se-hoon and Frieze CEO Simon Fox.

Inspired by the creative potential of LG OLED, this exciting event combined colorful lighting and energetic music to create a vibrant and dynamic atmosphere. Guests were treated to an immersive experience with BOREALIS, a captivating show of evolving light and color created by new media artist Dan Acher, along with dynamic music and visuals performed by multi-talented artist and DJ, Vakki, and a live performance by Beenzino.

The night was full of delightful surprises as guests enjoyed musical entertainment, champagne and a lucky draw event offering LG’s latest lifestyle screens including StanbyME and StanbyME Go.

Outside, BOREALIS captivated guests with digital media artwork that beautifully recreated the enchanting spectacle of the Northern Lights against the urban backdrop of Seoul’s skies, offering a unique artistic encounter and expanding the horizons of digital art appreciation.

To share art with the community beyond Freize Seoul, LG extended a digital art exhibition in partnership with Artist Company, an entertainment company under the leadership of renowned Korean actor Lee Jung-jae. This collaboration stems from Lee’s commitment to the promotion of the arts and the effort to make art accessible to wider audiences.

The Artist Company building in Cheongdam has been transformed into an open exhibition space from September 7 to 24. Both the main floor and the first basement floor showcase a range of inspiring artwork, featuring five digitally expressed pieces of Kim Whanki’s work using LG OLED as the digital canvas, along with several works from LG OLED’s previous collaborations, including those by Six N. Five.

The Artist Company building brimmed with excitement as a diverse crowd of guests attended a special party to celebrate the remarkable collaboration and exhibition. Guests had the pleasure of interacting with transparent OLED screens, providing a multi-dimensional encounter at a futuristic photo booth.

“Art has become something that everyone can enjoy in their daily lives,” said Lee. “I believe that Frieze Seoul has taken a crucial role in making this change and it is very honorable and exciting to have the chance to support the collaboration between LG and the Whanki Foundation and present the digitally expressed art pieces in our space.” He also added, “I hope Artist Company can provide art enthusiasts opportunities to experience these inspiring artworks even after Frieze Seoul is over.”

LG is committed to bringing art and technology together with exhibitions that inspire and partnering with artists in exciting collaborations. To learn more about LG OLED’s artistic journey, stay tuned to the website.

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LG’s OLED Leadership Holds Firm in First Half of 2023

A wall-mounted LG SIGNATURE OLED M3 model displays an image of a woman performing ballet in a modern, gray-toned living room

Have you ever wondered how many LG OLED TVs are shipped every year? 100 thousand units perhaps, maybe as much as a million? In the first half of 2023, LG recorded over 1.33 million shipments of its stunning OLED TVs, setting new benchmarks and records its competitors can only dream of.

According to market research firm Omdia, LG captured over 55 percent of the global OLED TV market in the first six months based on total shipments. As a renowned OLED TV leader now celebrating 10 years of innovation in this space, LG has once again defended its premium TV crown while further cementing LG OLED TV’s status as the pinnacle of premium TVs.

The “bigger the better” trend continues to prevail in the TV market, which is great news for LG. As more and more people desire larger TVs for their living spaces, models of 75 inches or larger accounted for a remarkable 11.4 percent share of total OLED TVs sold, while shipments’ yearly average growth rate topped 90 percent over the past five years. Staying on top of this growing trend, LG is resuming its dominance in the market with an outstanding 64.2 percent share in total shipments of OLED TVs over 75 inches.

LG is targeting this new demand for large and premium TVs in the second half of 2023 with the groundbreaking LG SIGNATURE OLED M TV (model 97M3) it unveiled in July, which boasts the world’s first 4K 120Hz wireless solution that makes it easy for customers to achieve their dream interior.

Not one to be confined, LG unleashed a tidal wave of 10 million TV units (OLED and LCD) on the world, which has helped the company carve out a 16.2 percent share of revenue for itself in the global TV market.

Despite facing a downturn in the global TV market, LG persisted in strengthening its inventory management and securing higher profits while actively pursuing a strategic approach for its premium and ultra-large displays. And this commitment has paid off substantially, with its LG OLED TVs now accounting for around 30 percent of the company’s overall revenue generated from TV sets.

TV shipments totaled over 92 million units in the first half of 2023, matching last year’s first half performance. The OLED TV segment, which has been led by LG for a number of years, has already passed the 2 million shipments mark this year, which bodes well for the rest of 2023.

OLED TVs are continuing their takeover of the global TV market after capturing 9.3 percent of all revenue in the first half. Meanwhile, Omdia predicts that OLED TVs are set to shine even brighter, projecting at least a 43 percent revenue share among premium TVs priced above USD 1,500.

Find all the latest news on the home entertainment business and learn more about its world-leading innovations on the LG Newsroom.

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LG’s Mobility Labworks Series Invites People to Experience the Future of Mobility

Last week, LG headed to Munich, Germany, to take part in IAA Mobility 2023 – one of the world’s largest mobility events. Presenting at IAA Mobility for the first time, the company shared its vision for the in-vehicle experience of the future and proposed a highly advanced mobility ecosystem that will bring new value to the mobility industry and customers.

The nexus of LG’s auto-focused innovations, the LG Vehicle component Solutions (VS) Company has built a solid reputation over its ten years of existence, making a name for itself in five key areas of vehicle-related technologies: head units, displays, connectivity, ADAS and software.

The company is determined to improve the user experience in the vehicle space, and has the advantage of being able to draw on decades of insight from its consumer electronics businesses. LG is already enhancing the in-vehicle experience with breakthroughs including its digital cockpit technology, which boosts convenience and safety with its interactive displays and intuitive controls. The company is also promoting safety with in-vehicle infotainment (IVI) integrated features such as seamless smartphone connection and voice recognition; enabling drivers to use their devices without taking their eyes, or their focus, off the road.

To see what the future mobility experience envisioned by LG looks like, and explore the unprecedented level of personalization it is set to offer, check out the Mobility Labworks Series, accessible via LG’s official website and social media channels.

Themed Experience Future Mobility Your Way, LG’s Mobility Labworks Series introduces a range of cutting-edge technology concepts with the potential to reshape the way people experience travel. The series includes two distinct digital cockpit concepts – Alpha and Beta, along with three display kiosk concepts – Min & Max Display, Pop & Fold Display and Flex & Slide Display.

With the Min & Max Display, users get to adjust the size of the in-car display to suit their preferences. At any time, they can choose whether they want Minimum Display mode where essential driving information is provided, or Maximum display mode where full range of real-time information is available via a Pillar to Pillar P-OLED screen. Helping users make the most of their cabin space, the Pop & Fold Display only pops out when needed – storing neatly away for a more spacious interior when not in use. Lastly, the Flex & Slide Display offers increased flexibility as it can change its shape, curving and flexing to smoothly shift from a regular screen into a responsive touch interface.

The Mobility Labworks Series highlights LG’s aim to provide innovative technologies, in collaboration with carmakers, that help create better customer experiences for end-users. A trusted partner to global automobile brands, LG continues to leverage its advanced technological capabilities to supply its customers with high-performance, reliable products – delivered on time and completed to the highest standard possible.

“In the rapidly evolving automotive industry, where the latest trends revolve around CASE, or ‘Connected, Autonomous, Shared and Electric,’ LG has been leading the vehicle components sector,” said Alexio Rhee, head of Sales and Marketing Division at the LG VS Company. “With a decade of experience under our belts, and a wealth of knowledge and customer insight brought over from our diverse consumer electronics businesses, we have what it takes to drive future mobility innovation to a very exciting place, as demonstrated in our Mobility Labworks Series.”

To learn more about the technologies presented in the Mobility Labworks Series, visit the LG VS company’s website and LinkedIn Page.

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New LG MAGNIT Delivers Sublimely Immersive Home Cinema Viewing Experiences

Designed for Home Entertainment, LG’s Premium Micro LED Offers Stunning 4K
Images on a Breathtaking 118-Inch Display and Easy Content Access With webOS

SEOUL, Sep. 11, 2023 — LG Electronics (LG) announces the newest addition to its LG MAGNIT lineup of premium Micro LED displays. The new model (LSAL006) provides immersive home entertainment experiences via an expansive 118-inch, 4K (3,840 x 2,160) resolution screen featuring LG’s Micro LED technology and a miniscule 0.68-millimeter pixel pitch. Possessing the elegance and scale befitting a super-luxury residence, the impressive display offers a seamless user experience with webOS, a wealth of content services, and convenient streaming from a wide range of devices.¹

Delivering unparalleled picture quality through the brilliance of Micro LED technology, the new LG MAGNIT allows customers to enjoy complete viewing immersion in the comfort of their own homes. The cutting-edge display’s micro-scale pixels and the integration of LG’s Surface Treatment technology ensure excellent image reproduction with vivid colors and outstanding contrast.

Equipped with the company’s AI-powered ɑ (Alpha) 9 Intelligent Processor, LG MAGNIT optimizes picture quality for various types of content, including movies, sports and games. The processor leverages advanced deep-learning algorithms and an extensive visual database covering a wide range of content genres, enabling it to intelligently analyze and adjust image quality according to what the user is watching. Along with automatic genre-based picture optimization, LG MAGNIT features AI brightness control and comes with functions that enhance facial detail and upscale on-screen text, boosting usability and viewers’ sense of immersion.

LG’s new Micro LED also features the company’s own webOS smart TV platform, which offers easy navigation and access to a growing catalog of popular streaming apps, including Amazon Prime Video, Disney+ and YouTube.² Incorporating two 50W, 4.2 channel speakers and supporting enhanced audio return channel (eARC), LG MAGNIT lets users enjoy bold, cinematic sound that helps make their favorite content lifelike.

LG’s latest LG MAGNIT boasts seamless connectivity, with support for Apple AirPlay 2 and Miracast to mirror the mobile screen from both iOS and Android OS devices. It also comes with four HDMI 2.1 ports for convenient connection to compatible devices, has built-in Bluetooth and is WiSA Ready for wireless spatial sound. For installation flexibility, customers have the choice of wall-mounting or the stand-type option.³

Additionally, LG’s latest Micro LED prioritizes user safety, and the safety of the installation environment, as evidenced by its successful completion of flame-spread tests. The product’s BS476 Part 7 Class 1 rating⁴ underscores its exceptional fire resistance. Furthermore, LG MAGNIT adheres to international certification standards aimed at alleviating visual fatigue, emitting low levels of blue light.⁵

As demonstrated at CEDIA Expo 2023 (September 7-9, Denver, Colorado), the world’s premier event for residential tech, LG MAGNIT takes home theater to the next level when paired with the premium home audio solutions from Bang & Olufsen.⁶ LG’s continuing collaboration with Bang & Olufsen – which began with the 136-inch LG MAGNIT and has now been extended to the 118-inch model – brings customers remarkable home cinema experiences.

“The new LG MAGNIT introduces our state-of-the-art Micro LED display technology to private homes, allowing residential customers to experience impressive picture quality on a cinematic scale,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We will continue to expand our lineup of Micro LED products for home use; complementing the new 118-inch model and previously released 136-inch model with innovative solutions that further strengthen our leadership in the premium display market.”

The new LG MAGNIT is currently available in the U.S. and will be rolled out to markets worldwide starting this month. To learn more about the cutting-edge product, visit LG.com.

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¹Streaming performance depends on the quality of the network environment.
²Many streaming apps available on webOS require a paid subscription.
³ Wall-mount and stand types are available as purchase options.
⁴ The LED module with product number (LSAL006) has been evaluated for spread of flame at 1.5min and final spread of flame under BS 476 Part7:1997COR.1:2014 procedures, verified by BST Testing Co., Ltd in July 2023, and has satisfied Class 1 (165+25mm) standard requirements. (Certification number XD444237674070401SR)
⁵ The LSAL006-G2* LED module passed a TÜV Rheinland-approved test following “2 PfG Q2498/09.19 Eye Comfort 2.0 Evaluation,” which covers various performance aspects including white balance, color difference, gamma difference, wide color gamut, low blue light and flicker management. (Verification Code: Q50598152)
⁶ Bang & Olufsen speakers require separate purchase and installation.

LG Unveils Limited Edition ‘League of Legends’ UltraGear Gaming Monitor

Limited-edition League of Legends UltraGear OLED gaming monitor

Sporting an Exclusive Theme Inspired by the Globally Popular Game, the 27GR95QL
Delivers Immersive Gaming on Its 27-Inch, 240Hz-Refresh Rate OLED Display

SEOUL, Sep. 8, 2023 — LG Electronics (LG) is releasing a limited-edition UltraGear™ OLED gaming monitor (model 27GR95QL) for League of Legends fans. In addition to a vibrant 27-inch OLED display boasting a fast 240Hz refresh rate, the monitor features distinctive League of Legends-themed designs and icons applied to its exterior and on-screen menus, developed with valuable feedback from League of Legends gamers. As one would expect of an UltraGear product, the 27GR95QL delivers smooth, immersive gaming experiences and comes packed with gamer-centric features.

The limited-edition League of Legends UltraGear OLED gaming monitor is the latest example of LG’s strong partnership with Riot Games, the developer and publisher of League of Legends. First released in 2009, the beloved multiplayer online battle arena game now has the largest gaming fandom in all of esports. Over 600 million fans have played League of Legends over the past decade and the game has amassed an average of 180 million players per month.

Designed with League of Legends enthusiasts in mind and ideal for competitive play, the 27GR95QL provides a generous 27-inch screen size, a high refresh rate and a response time of just 0.03 milliseconds Gray-to-Gray (GTG). The monitor’s QHD (2,560 x 1,440) resolution OLED display also supports HDR10 and covers 98.5 percent of the DCI-P3 color gamut, helping to bring gameplay to life with vivid, accurate colors, sharp detail and great contrast.

LG’s limited-edition UltraGear OLED gaming monitor adopts the Hextech-themed design of League of Legends, incorporating icons and imagery from the game into its menu screens and on its bold, stylish exterior. Well-known symbols and motifs from the game have been applied to the back of the monitor and to the front of its stand. On each screen, gamers can enjoy options and settings menus bearing the game’s logo – complete with fonts and borders that evoke the feeling of the League of Legends universe.

Beyond the new limited-edition UltraGear OLED gaming monitor, LG and Riot Games have partnered on a number of initiatives aimed at growing esports internationally. LG has been the Official Display Partner for the League of Legends European Championship (LEC) since 2022, lending its support to the professional league by equipping its top-tier teams with state-of-the-art UltraGear gaming monitors.

“We are excited to unveil our limited-edition, League of Legends-themed LG UltraGear OLED gaming monitor, which offers premium performance and a stunning design created especially for the millions of League of Legends fans worldwide,” said Sung Jun-ho, head of the IT overseas sales & marketing division of LG Electronics Business Solutions Company. “LG is dedicated to promoting esports culture around the world and will continuously provide premium UltraGear gaming products that meet gamers’ needs.”

The LG UltraGear limited-edition League of Legends model is available exclusively in the United Kingdom, France, Germany, Spain, Sweden, Italy, Saudi Arabia and South Korea and can only be purchased from LG.com in those countries. Customers who pre-order the 27GR95QL will receive three skin codes of popular League of Legends champions.^* To learn more about the upcoming LG UltraGear news, visit the official LG UltraGear Twitter account (@UltraGearGaming).

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* The availability and duration of the pre-order may differ depending on the country.

LG OLED Lights up Seoul With Artistic Elegance

Seoul is shining brighter than ever in September thanks to the inspiring artworks brought to life by LG OLED. With inspirational art collaborations being unveiled across the city, LG OLED is again shedding light on its endless potential as the ultimate digital canvas for artists, courtesy of unmatched picture quality and unique form factors. This ongoing project underscores the premium TV brand’s unwavering commitment to giving people the opportunity to experience the wonders of art across the city.

Having experienced the international art fair as the Global Partner of Frieze LA, Frieze New York and Frieze London, LG OLED is now celebrating its starring role as Headline Partner of Frieze Seoul 2023 (September 6-9) with a special Whanki Foundation collaboration. As part of this partnership, LG is presenting “We Meet Again in Seoul” which features a curated selection of works by master of Korean abstract art, Kim Whanki. Inside the LG OLED Lounge at Frieze Seoul, twelve original artworks by this legendary artist are on display alongside five exceptional digital expressions to demonstrate how LG OLED elevates the art experience as the perfect digital canvas.

Among them are Where, in What Form, Shall We Meet Again and 25-III-69 #46 from his final influential years in New York, which both exemplify the unique “dotstyle” he is revered for pioneering. The former, his most iconic painting, uses an ingenious shading method which blends oil paint with turpentine to fill in the dots, resulting in their absorption into the fabric. This technique heightens the depth and evocative emotions of the piece, enabling audiences to feel fully immersed in the intricate nuances of every emotion and profound layer.

Notably, an unexpected surprise treated visitors to newly commissioned artwork based on 5 Whanki creations. Je Baak, professor of Seoul National University, College of Fine Arts, Mano Ahn, CEO of Ahn Graphics, and Jason Kim, CEO of BESIGN and Verseday, a collective of creators, have come together to digitally expressed these works that are now captivating Frieze visitors with new and unique ways to experience color, texture and light, all made possible by LG OLED TV. This collaboration, featuring artworks reimagined through digital expression, positions LG OLED TV as the optimal digital canvas for artists by unlocking their full creative potential. Je Baak exclaimed how the “LG OLED TV’s self-lit nature enables the ultimate expression of colors with light, faithfully portraying every brushstroke of the original artwork,” while Jason Kim believes “LG OLED’s perfect black lets artists express the original works in flawless colors.”

One of renowned paintings by Whanki, “14-III-72 #223,” is being reimagined digitally on the LG OLED SIGNATURE OLED M. Perfect for such an occasion, this wireless 97-inch OLED TV faithfully portrays the vividness of each of the thousands of red dots that make this piece so special, while enhancing art lovers’ immersion with its advanced wireless video transmission and massive screen.

Beyond its presence at Frieze Seoul 2023, LG OLED is also enriching Seoul’s artistic atmosphere across the Han River in Dongdaemun. At Seoul Light DDP 2023 (August 31 to September 10), LG’s premium TV brand is introducing BOREALIS, a captivating show of evolving light and color created by new media artist Dan Acher, to recreate the Aurora Borealis night sky from 8 p.m. to 11 p.m. This installation underscores LG OLED’s commitment to Seoul Art Week (September 1-10) and its dedication to fostering new dimensions for digital art appreciation.

“With Borealis, I try to recreate a natural phenomenon, the Northern lights, in places where it shouldn’t be,” said Dan Acher. “I’m really happy to be able to present it here in Seoul with the help of LG OLED, as they also seek to create unique spaces where interactions and conversations can flourish. My desire is for people to pause so they can connect with themselves, and explore the connection we have with nature and one another to transcend boundaries.”

LG continues to deliver enriching experiences within the art realm, paying attention to the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. For an even deeper dive into the collaborations being forged as part of the LG OLED ART project, stay tuned to the website.

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LG OLED Illuminates and Inspires at Frieze Seoul

The entrance to Frieze Seoul 2023 boasts the LG SIGNATURE OLED M3 TV which is displaying artwork by late Korean artist, Kim Whanki

Company Unveils Latest LG OLED ART Collaborations During
This Year’s Frieze International Air Fair and Seoul Art Week

SEOUL, Sep. 6, 2023 — LG Electronics (LG) is stepping into the spotlight as the official headline partner of Frieze Seoul 2023 (September 6-9). The company will be showcasing special art collaborations that reaffirm its dedication to highlighting the intrinsic link between art and technology as a part of its ongoing LG OLED ART project. For this year’s edition of Frieze Seoul, LG is partnering with the Whanki Foundation to present “We Meet Again in Seoul,” a curated selection of paintings by master of Korean abstract art, Kim Whanki.

The stunning exhibition features twelve original artworks by Whanki, including some of his most iconic pieces. Among these are Where, in What Form, Shall We Meet Again and 25-III-69 #46, created during his noted New York periods – both paintings exemplifying the artist’s unique “all-over dot” style. These works will be on display in the LG OLED Lounge at Frieze Seoul 2023, where they will be brought to life by the immaculate digital canvas that is LG OLED. The incredible colors and clarity of LG’s self-lit OLED technology faithfully preserve Whanki’s creative intentions while revealing detail and nuance that add an extra dimension to his acclaimed art.

Audiences will find themselves completely immersed in and inspired by this exclusive presentation; the combination of Whanki’s artistic genius and the digital artistry of LG OLED combining to elicit profound emotions and deep contemplation.

Additionally, visitors to the LG OLED Lounge will have the opportunity to explore exciting, new perspectives on the distinctive and thought-provoking art of Whanki. Je Baak, professor at Seoul National University College of Fine Arts, Mano Ahn, CEO of Ahn Graphics, and Jason Kim, CEO of BESIGN and Verseday, a collective of creators, have joined forces to digitally express five of Whanki’s artworks, using LG OLED as their canvas.

“LG OLED is honored to present the work of the renowned Kim Whanki to a global audience at this year’s Frieze Seoul,” said Kate Hye-won Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “Both the stunning originals and the brave digital reinterpretations of Whanki’s paintings inspire the imagination and encourage all of us, whether artist or art enthusiast, to explore the limitless possibilities of art. The ultimate digital canvas, LG OLED continues to shine a light on the majesty of human creative endeavor, and what can be achieved when art and technology come together as one.”

Beyond its participation in Frieze Seoul 2023, LG OLED will be actively contributing to the artistic ambiance of the South Korean capital throughout the month of September. At Seoul Light DDP 2023 (August 31 to September 10), LG’s premium TV brand is presenting BOREALIS, an illuminating and ever-changing work of light and color by technologist and new media artist Dan Acher, which can be experienced daily between 8 p.m. and 11 p.m. The collaboration is a testament to LG OLED’s continuing support for Seoul Art Week (taking place this year from September 1-10) and to its commitment to promoting the practice and appreciation of new forms of digital art.

LG OLED has also teamed up with Artist Company, a Seoul-based entertainment company founded by celebrated Korean actor, Lee Jung-jae, to expose a wider audience to the best of digital art. From September 7-24, the first floor of the Artist’s Company’s building in Cheongdam will play host to several inspirational works, including digitalized Whanki pieces and art from Six N. Five, previously showcased by LG OLED at Frieze New York in May.

LG continues to deliver enriching art world experiences, illustrating the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. The digital artworks brought to life by LG OLED will be uploaded to the OLED Art project website after their real-world unveiling, allowing art enthusiasts and fans around the world to enjoy them at their convenience. To follow the LG OLED ART journey, visit the website.

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LG Magna e-Powertrain Expands Footprint With New Facility in Hungary

Preview image of new LG Magna e-Powertrain facility

Joint Venture Adds 4th Production Facility to Support
Continued Growth in EV Market

MUNICH, Sep. 4, 2023 – LG Magna e-Powertrain, the Joint Venture (JV) between LG Electronics (LG) and Magna (Magna) formed in 2021, announced at IAA Mobility 2023 that it is expanding its footprint with a new facility in Miskolc, Hungary. The facility will be in Miskolc’s industrial area which features well-developed infrastructure and is strategically located near OEM customers and other Magna facilities throughout the region. The company has also received strong support from both the Hungarian government and local authorities.

Scheduled for completion in 2025, the new facility will start production with e-motors and plans to offer a suite of electrified powertrain solutions in the future, including inverters and on-board chargers for the growing EV market.

The 284,000-square foot facility will be LG Magna e-Powertrain’s first production operations in Europe and, at initial start of production in 2026, the company expects to create roughly 200 new jobs.

“Adding the new Hungary facility marks another milestone for the JV in executing its growth plan,” said Diba Ilunga, president of Magna powertrain. “With this new capacity – the JV’s first in Europe – LG Magna e-Powertrain is well positioned to keep pace with customer demands and increases in global EV production.”

“Our new facility is a testament to the remarkable growth of LG Magna e-Powertrain, thanks to our strong partnership,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “The new facility aims to meet the demands of European automakers, demonstrating our commitment to delivering innovative solutions to our customers.”

As the industry shifts toward vehicle electrification, the JV offers automakers a scalable portfolio including complete component solutions that enable electrification and functionality.

“This new facility seeks to amplify the growth of LG Magna e-Powertrain in the European market,” said Cheong Won-suk, chief executive officer of LG Magna e-Powertrain. “Along with the facilities in Mexico, China and South Korea, the facility in Hungary will be critical as the company accelerates its position as a go-to mobility solutions partner in the fast-growing global EV market.”

The joint venture combines Magna’s expertise in electric powertrain systems and operational excellence, with LG’s capabilities in component development for e-motors, inverters and on-board chargers. The collaboration in design, engineering and manufacturing happening within LG Magna e-Powertrain allows both companies to capitalize on market trends and address customer needs with innovative solutions.

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LG CEO Presents Vision of Customer Experiences for Future Mobility at IAA Mobility 2023

As a Smart Life Solutions Company, LG Showcases Differentiated Mobility
Experiences Rooted in Rich Understanding of Customers at Major Mobility Show

MUNICH, Sep. 4, 2023 — LG Electronics (LG) today held its first-ever press conference at IAA MOBILITY, one of the world’s largest annual mobility sector events. Speaking on the Main Stage (Hall A1) of the Messe München exhibition center, LG CEO William Cho shared the company’s perspective on the future of the mobility industry and presented its vision for driving important changes across the entire mobility ecosystem – a goal referenced by LG’s press conference theme: “Taking Life’s Good on the Road.”

In July this year, LG announced its vision to become a “smart life solution company” with the aim of connecting and expanding the customer experience to all areas of people’s lives. The company followed this up by unveiling ThinQ UP 2.0, a groundbreaking innovation that transforms home appliances into ultra-connected lifestyle solutions. Today, the company introduced its unique and inspiring vision for the future mobility customer experience.

With the automotive industry rapidly shifting toward electrification and autonomous driving, LG has an incredible opportunity to create new customer value in the field of mobility. The car will soon be more than just a means of transportation and, instead, a space offering expanded and differentiated customer experiences.

“LG spent close to 70 years in the consumer-facing business. Throughout this time, we have gained a rich understanding of global customers and their living spaces by endlessly discovering new insights and trends. This eventually turned into various innovations in the customer electronics industry,” said CEO William Cho. “With our extensive knowledge and experience in this area, we are excited to present our new take on mobility.”

The insight and expertise behind LG’s customer experience driven products and services have led to the rapid growth of LG’s Vehicle component Solutions (VS) Company. By continuously investing in the VS Company over the course of the past decade, LG has successfully expanded its business into the automotive component and solutions market.

According to market research firm Strategy Analytics, it is estimated that LG accounted for the largest share of the global vehicle telematics market last year, with 23.3 percent. And, since 2021, the company has held a double-digit share of the audio, video and navigation (AVN) segment. These results can be attributed to the recognition and trust the VS Company has earned from major automakers for its differentiated products and services.

Alpha-able: Future Mobility Experience Theme Centered on Customer Experience
LG recently conducted an experiment where it created an environment designed to simulate the interior of an actual autonomous vehicle. Its findings suggested that most people perceive the autonomous vehicle as an exclusive and private space giving them the complete freedom to do what they want, such as play, work and spend some time alone. In-depth surveys show that drivers today hold similar views of their vehicles and the time they spend in them, with 72 percent agreeing that car travel is primarily a time to relax by oneself, and 43 percent calling the vehicle cabin a meaningful personal space.

Based on these customer insights, LG is redefining the car as a “personalized digital cave” and has developed three customer experience themes – Transformable, Explorable and Relaxable – to help it realize its future mobility vision. Collectively, the themes are known as Alpha-able, the company’s interpretation of making anything possible.

Transformable Experience: An Environment that Adjusts to Users’ Needs
LG believes that the space inside a vehicle should be able to physically transform to suit different situations or purposes; turning into a restaurant to dine, an office to work in or even a movie theatre-on-wheels. To deliver the Transformable experience, the in-vehicle space will become more flexible, offering unique experiences that meet and exceed the expectations of passengers. This concept will be brought to life through LG’s innovative display solutions, including transparent, flexible and rollable displays in a variety of form factors, and through its unrivaled home appliance technologies.

Explorable Experience: Reinventing the In-Vehicle Space with Content
LG believes that the car of the future should be able to understand the unique context of each journey, factoring in travel destination, travel duration and other variables to realize a smarter journey complete with tailored content recommendations, and more. LG is confident that the combination of advanced artificial intelligence (AI) and eXtended Reality (XR) technology will help it to unlock Explorable experiences sooner, rather than later.

The company’s sophisticated AI will elevate the mobility experience to new heights, enabling interactive, in-vehicle voice assistants that take trip duration and destination into account when recommending content to passengers – providing relevant options that can be enjoyed within the estimated travel time. What’s more, with augmented reality (AR) technology and windshields incorporating LG’s transparent OLED display, passengers can transport themselves from their current location to an entirely different city, or completely transform the look of the vehicle interior.

Relaxable Experience: Presenting More Comfort
Finally, the Relaxable experience will leverage LG’s advanced technology and connected services to help customers unwind and treat themselves to some ‘me time.’ They can enjoy a beautiful virtual garden and take in fresh air in a busy city, a heated massage in their seat while listening to soothing music or an AI counseling session to help them unpack their day. These soothing mobility experiences are being made possible by LG’s extensive know-how in home appliances, displays, digital health and other customer-related business areas.

The three experience themes that make up ‘Alpha-able’ are the pillars of LG’s future mobility customer experience. Setting LG apart from its competitors, the experiences aligned under each theme will be realized through the company’s innovative customer-centric technologies, services and content.

Three Key Axes of the EV Business in the SDV Era
The mobility industry is currently accelerating toward the era of the software-defined vehicle (SDV). Highly sophisticated electronic devices, SDVs will present new customer experiences in supremely adaptable moving spaces that go far beyond anything that exists now. In preparation for this fast-approaching era, LG is developing customer-specific designs to facilitate differentiated customer experiences in the future mobility environment.

LG’s mobility business centers on three major axes: in-vehicle infotainment systems produced by the VS Company; electric powertrain systems developed by LG Magna e-Powertrain (LG Magna), a joint venture between LG and Magna International; and vehicle lighting systems developed by LG’s subsidiary, ZKW Group. With its various business arms, LG has considerable strength in the core technologies that will define future mobility.

Infotainment simultaneously provides passengers with driving-related information and entertainment options. Utilizing several of its advanced technologies – telematics systems capable of high-speed, high-volume data transmission, digital interfaces such as the Digital Cockpit, and big data and cloud solutions that can analyze vehicle-generated data points – LG will provide comprehensive mobility solutions to meet the evolving needs of the SDV era and allow customers to enjoy optimized mobility experiences.

To enhance the performance of its e-Powertrain for electric vehicles (EVs) and expand product availability, LG Magna is planning to build a new production facility in Miskolac, Hungary. Covering 26,400 square meters, the facility will be LG Magna’s first manufacturing operation in Europe, and is expected to help increase LG’s presence in the European automobile market.

Expanding Vision for Mobility Through EV Charging Solutions
The EV charging solution business is expected to strengthen LG’s future mobility ecosystem. As part of its strategy to deliver optimal mobility experiences encompassing both vehicle and non-vehicle areas, LG last year acquired HiEV Charger, which possesses core EV charger technology. Synergy is also expected with the battery business within the LG Group, which is projected to grow rapidly in the years ahead.

To meet increasing demand in the future mobility sector, HiEV Charger has unveiled four types of EV chargers that address the weaknesses of existing solutions, reflecting customers’ feedback and emerging needs. The new products boast enhanced convenience through the application of LED displays that offer status notifications and intuitive touch control. The new chargers are also equipped with a wide range of safety-boosting features, such as water- and dust-resistance and electrical and thermal protection during the charging process, and provide easy management via connector lock detection and remote updates.

LG aims to expand its EV charging business, harnessing its capabilities in manufacturing, quality control, after-sales service and supply chain management to enhance customers’ charging experience.

“We strongly believe future mobility should focus on the mission to deliver another level of customer experience. LG, with innovative mobility solutions, is more than committed to this important mission,” concluded CEO Cho. “As we are endeavoring to unlock the future of mobility, we invite all industry leaders to join us in this exciting and important journey.”

The press conference video can be viewed on the LG Global YouTube channel (www.youtube.com/GlobalLG).

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LG Smart TV Offers Three-Months Free of Apple TV+

The home screen of Apple TV+ with various Apple TV+ shows displayed including Ted Lasso and Invasion

A Wide Selection of Apple Originals, Hit Shows and Feature Films
Now Free for LG Smart TV Users Around the World for Limited Time Only

SEOUL, Sep. 1, 2023 — LG Electronics (LG) is offering eligible LG Smart TV users in 81 countries¹ the opportunity to enjoy three months free of Apple TV+. Owners of a compatible 4K and 8K LG Smart TV (2018 models and later) can redeem the 3-month free trial within the Apple TV app starting August 31 to November 12.²

Apple TV+ offers premium, compelling dramas and comedies, feature films, groundbreaking documentaries as well as kids and family entertainment, including hit series “Silo,” “Hijack,” “Foundation,” Emmy Award-winning global phenomenon “Ted Lasso,” as well as the upcoming third season of Emmy, SAG and Critics Choice Award-winning drama “The Morning Show,” and new limited series “Lessons in Chemistry,” starring and executive produced by Academy Award winner Brie Larson. Highly anticipated feature films coming soon to Apple TV+ include Martin Scorsese’s acclaimed “Killers of the Flower Moon,” “Napoleon,” starring Academy Award winner Joaquin Phoenix from Academy Award nominated director Ridley Scott and produced by Scott and Academy Award nominee Kevin Walsh; the star-studded spy thriller “Argylle,” with Henry Cavill, Sam Rockwell, Bryce Dallas Howard, Bryan Cranston, Catherine O’Hara, John Cena, Dua Lipa, Ariana DeBose, Samuel L. Jackson and more.

LG is constantly working to deliver the best viewing experience with a vast library of content, cutting-edge picture quality and immersive audio. What’s more, all LG Smart TVs make it easy for viewers to discover and enjoy the engaging content through the intuitive, easy-to-use webOS platform.

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¹Available in Australia, New Zealand, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Sri Lanka, Thailand, Taiwan, India, Korea, Austria, Belgium, Luxembourg, Netherlands, Czech Republic, Slovenia, Slovakia, Germany, Switzerland, Spain, France, Cyprus, Greece, Italy, Malta, Estonia, Latvia, Lithuania, Bulgaria, Hungary, Poland, Portugal, Denmark, Finland, Norway, Sweden, Ireland, United Kingdom, US, Canada, Argentina, Colombia, Chile, Mexico, Bolivia, Paraguay, Peru, Belize, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Trinidad and Tobago, Venezuela, Brazil, Belarus, Ukraine, Gambia, Ghana, Uganda, Egypt, Armenia, Azerbaijan, Oman, Qatar, United Arab Emirates, Jordan, Lebanon, South Africa, Saudi Arabia and Israel.
²Offer ends November 12. Offer available on 2018-2023 LG 4K and 8K Smart TV models in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region, age 13+. Limited one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Terms and Apple Privacy Policy apply; see the applicable terms at www.apple.com/legal/internet-services/itunes/us/terms.html. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.

LG Presents Vision for a Sustainable Future With Energy-Efficient Technologies at IFA 2023

LG personnel presenting vision for a sustainable future with energy-efficient technologies at IFA 2023

Company Shows How It Is Responding to Environmental Regulations,
Highlights Latest Core Technologies and Heat Pump Solutions

BERLIN, Sep. 1, 2023 — LG Electronics (LG) introduced its newest energy-efficient technologies and products to reaffirm its commitment to realizing a sustainable future, hosting media at a tech briefing session at IFA 2023.

Themed “How to Respond to Climate Change – LG Core-Techs for Sustainability,” the tech briefing highlighted the importance of electrification; one of LG’s key ‘insights on trends’ centering on the use of advanced core technologies to enhance energy efficiency. During the session, Peter Verkempynck, senior vice president of LG Air Solutions Europe B2B Sales, presented the cornerstone of LG’s electrification strategy – the advancement of LG heat pump technology.

Because it has the capability to design and manufacture its own core technologies and component solutions, LG is able to deliver appliances offering unparalleled performance and reliability. The company’s ‘in-house’ development and manufacturing strategy is actively driving advancements in fundamental components, including the compressors and motors used in LG heating, ventilation and air conditioning (HVAC) systems.

One of the outstanding heat pump solutions presented at the tech briefing, the LG Therma V™ R290 Monobloc Air-to-Water Heat Pump (AWHP) provides powerful heating to help create a warm, comfortable indoor environment. The cutting-edge AWHP is equipped with an array of efficiency-boosting LG technologies and utilizes R290 refrigerant, which has a Global Warming Potential (GWP) of only three. The solution also ensures convenient maintenance with a remote support feature that enables quick software updates and the easy application of installer settings.

The heat pump technology applied to the Therma V R290 Monobloc can also be found in a variety of LG’s efficient home appliances, including its heat pump dryers and washer-dryer model. Employing two cylinders that work simultaneously to compress the refrigerant, the LG DUAL Inverter Heat Pump™ dryer achieves faster drying times and provides a better performance than a conventional dryer. Meanwhile, the recently unveiled LG SIGNATURE second-generation washer-dryer features the company’s own inverter heat pump drying module, which boosts energy efficiency, improves drying results and reduces fabric damage.

Moreover, LG’s own smart home platform, LG ThinQ™, lets users seamlessly connect all of their household appliances for a smarter, more convenient user experience. The ThinQ app makes it possible to effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time.

“The advanced technologies and sustainable solutions introduced during today’s briefing at IFA 2023 are designed to help consumers live better, both now and in the future,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through its environmentally-conscious home appliances and business strategy, LG will continue to make a positive difference for people and the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the company’s energy-efficient innovations for a more sustainable way of life.

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LG Newsroom