Boasting Premium Picture Quality With Outstanding Color and Contrast,
LG CineBeam Qube 4K Transforms Almost Any Indoor Spaces Into Cinemas

SEOUL, Dec. 29, 2023 — LG Electronics (LG) is introducing its latest lifestyle projector, the unique LG CineBeam Qube (model HU710PB). The new 4K model can quickly transform an indoor space into a movie theater and features a compact and light design with a convenient 360-degree rotatable handle. LG’s projection solution also serves as a stylish interior accessory, its eye-catching minimalist aesthetic adding a touch of modern sophistication to the room.

Although one of the smallest projectors available, LG CineBeam Qube is a powerful performer, capable of projecting 4K UHD (3,840 x 2,160) resolution images measuring up to 120 inches. Equipped with an RGB laser light source and LG’s cutting-edge image refining technologies, the new model delivers exceptionally clear, sharp pictures boasting a 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut.

The color accuracy of the CineBeam Qube means movies and other content are displayed just as their creators intended, with rich colors and deep blacks that add depth and vibrancy to every scene. Additionally, LG’s premium 4K projector comes with Auto Screen Adjustment, which has an auto-focus feature that automatically optimizes image placement and size for a superb viewing experience, every time.

Running on the LG webOS 6.0, the CineBeam Qube provides intuitive control and easy access to a diverse selection of streaming services, such as Netflix, Disney+, Prime Video and YouTube.^* When not in use for content consumption, users can turn on the projector’s image-mapping function and enjoy captivating digital images that enhance the ambiance of their space.

“Great for spaces large and small, LG CineBeam Qube is a unique lifestyle projector possessing all the qualities consumers look for when choosing a new projection solution,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG’s upgraded projector lineup offers a range of lifestyle-enriching devices that present outstanding spatial integration and versatility as well as immersive, cinematic viewing experiences.”

Visitors can experience LG CineBeam Qube alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12.

Specifications:

		LG CineBeam Qube (HU710PB)
Resolution		UHD (3,840 x 2,160)
Brightness		500 ANSI Lumens
Contrast Ratio		450,000:1
Size (W x D x H)		80 x 135 x 135 mm
Weight		1.49 kg
Light Source		Laser (RGB)
Projection Lens	Screen Size	50 – 120 inches
	Throw Ratio (Min.)	1.2
HDR		HDR 10
Keystone		Auto Screen Adjustment
Wireless		Android / iOS
Inputs		HDMI with eARC / USB Type C

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^* Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country.

Presenting Impressive Image Quality, Access to Entertainment and Productivity Apps
via webOS Even Without Having to Connect to a PC

SEOUL, Dec. 29, 2023 — LG Electronics’ (LG) new lineup of ‘LG MyView’ smart monitors will be revealed at CES 2024. Designed for productivity and entertainment, each monitor comes with the acclaimed webOS platform and offers a variety of user-friendly features and connectivity options. The LG MyView branding, which is making its debut in 2024, communicates the personalized user experience delivered by the company’s premium smart monitors.

LG MyView smart monitors enable users to stream movies, series and sports, listen to music and work remotely without having to connect to a PC. The new-for-2024 models – including the CES Innovation Award-winning 32SR85U – are equipped with LG IPS 4K displays that provide impressive picture quality. Thanks to webOS, LG’s latest smart monitors boast an intuitive interface, a tailored user experience and a world of apps to choose from. To suit different tastes, some LG MyView models are available in a variety of colors, including essence white, mild beige, cotton pink and cotton green.¹

Adopting 31.5-inch, 4K (3,840 x 2,160) IPS panels, the new LG MyView displays (models 32SR85U, 32SR83U and 32SR70U) raise the bar for picture quality in the smart monitor category. The displays feature a slim form factor with a 3-side virtually borderless design to enhance the viewing experience and save space. The 32SR85U and 32SR83U come with an adjustable stand featuring a circular cutout, while the 32SR70U has a low-profile base for a compact and stylish appearance. The 32SR85U has been honored with a CES 2024 Innovation Award, a 2023 Red Dot Design Award and a 2023 iF Design Award.

With webOS 23 onboard, LG MyView supports remote work and home entertainment, offering access to a vast and growing catalog of popular streaming services, productivity programs like Microsoft 365 and Google Calendar and compatibility with AirPlay 2 and Miracast for wireless screen mirroring.² Built-in Wi-Fi and Bluetooth offer connection to the Internet and compatible peripherals. The 32SR85U can be paired with a detachable Full-HD (1,920 x 1,080) webcam³ ideal for video conferencing and interactive applications.

“LG MyView smart monitors deliver excellent picture quality, the convenience of webOS and wireless connectivity, a sleek design and much more,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our personalized lifestyle monitors can meet each customer’s individual needs, providing them with an elevated user experience whether they’re watching, working or working out.”

The latest LG MyView Smart Monitor models will be on display at the LG booth at CES 2024 (#16008, Las Vegas Convention Center) from January 9-12. For more news on LG at CES 2024, visit www.lg.com/ces2024.

Key Specifications:

		LG MyView Smart Monitor (32SR85U)	LG MyView Smart Monitor (32SR83U)	LG MyView Smart Monitor (32SR70U)
Size / Resolution	Screen Size	31.5-inch	31.5-inch	31.5-inch
	Resolution	4K UHD (3,840 x 2,160)	4K UHD (3,840 x 2,160)	4K UHD (3,840 x 2,160)
Graphics	Panel (Brightness, Typ.)	IPS (400cd/m2)	IPS (400cd/m2)	IPS (350cd/m2)
	Color Gamut (Typ.)	DCI-P3 95%	DCI-P3 95%	DCI-P3 95%
	HDR	HDR 10	HDR 10	HDR 10
	Refresh Rate / Response Time	60Hz / 5ms	60Hz / 5ms	60Hz / 5ms
Interface	USB Type-C™ / Charging Power	O (x3) / 90W	O (x3) / 65W	O (x1) / 45W
	HDMI	O (x2)	O (x2)	O (x2)
	USB 2.0	–	–	O (x2)
	Wi-Fi	O	O	O
	Bluetooth	O	O	O
	Speaker	5W (x2)	5W (x2)	5W (x2)
	Camera	O	Sold separately	–
Smart Feature / Service	OS	webOS 23	webOS 23	webOS 23
	Windows 365	O	O	O
	IoT	O	O	O
	Voice Assistant	O	O	O
	Mobile Casting/Mirroring	AirPlay 2 / ScreenShare	AirPlay 2 / ScreenShare	AirPlay 2 / ScreenShare
Accessory		HDMI / Remote Controller	HDMI / Remote Controller	HDMI / Remote Controller

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¹ Available options may vary by model and country.
² Productivity programs require a subscription.
³ Sold separately.

2024 LG gram Laptops Provide High-Performance AI Capabilities
and Innovative Connectivity Through ‘LG gram Link’ App

SEOUL, Dec. 28, 2023 — LG Electronics (LG) is expanding its LG gram series in 2024, offering consumers a wider selection of compelling choices, including the new LG gram Pro. The perfect blend of power and portability, LG gram series ultra-lightweight laptops combine high-end specifications with exceptionally slim yet durable designs and all-day battery life. All 2024 models come with the latest AI-enabled functions on LG gram Link app, simplifying tasks like file sharing, photo sharing and screen mirroring across LG gram, Android and iOS devices.

LG gram Pro and LG gram Pro 2-in-1

LG’s best-in-class LG gram Pro laptops (models 16Z90SP and 17Z90SP) come equipped with a Intel^® Core™ Ultra processor with hybrid architecture, an NVMe PCIe 4.0 SSD and an NVIDIA GeForce RTX 3050 graphics card.¹ The new LG gram Pro laptops are also embedded with the Intel^® AI Boost, Intel’s neural processing unit (NPU) that can handle AI workloads even without a network connection.

Moreover, the new LG grams include the compatibility-boosting LG gram Link app, which facilitates effortless file sharing, photo transfers and screen mirroring between LG gram (Windows) and Android or iOS devices.² The app also has an integrated AI function that intelligently categorizes photos stored on gram and simplifies image searches through keyword identification. Strengthening compatibility and the overall LG gram experience, LG gram Link builds an interconnected ecosystem of devices, such as running smartphones and tablets with LG gram’s keyboard and mouse, offering users enhanced connectivity and scalability.

The new LG gram Pro models feature a dual cooling system. The extra cooling power helps the new laptops to perform optimally, even when handling demanding software such as video-editing suites and AI image creation tools. With their ultra-slim and ultra-lightweight design, both the 16- and 17-inch LG gram Pro provide outstanding portability, sleek styling and premium performance, making them ideal for on-the-go professionals or anyone seeking a high-spec, on-the-go computing solution.

The LG gram Pro laptops deliver stunning picture quality with superb color and contrast, offering 100 percent coverage of the DCI-P3 color space.³ Both models come with a Wide Quad XGA resolution (WQXGA / 2,560 x 1,600) IPS display, while the 16-inch LG gram Pro is also available with a WQXGA+ (2,880 x 1,800) resolution OLED display. For convenient connectivity, each model incorporates a variety of ports, including Thunderbolt 4, USB Type-C, USB Type-A and HDMI.

The LG gram Pro 2-in-1 (model 16T90SP) has won a CES 2024 Innovation Award and has recently been listed in the GUINNESS WORLD RECORDS^™ as the lightest 16-inch 2-in-1 laptop. This versatile, ‘convertible’ laptop also features a WQXGA+ resolution OLED display.⁴ It boasts an incredibly slim and ultra-lightweight design, measuring just 12.4 millimeters thick and weighing only 1,399 grams, making it easy to transport and ideal for productivity and entertainment purposes. The 360-degree adjustable hinge, 4-way super-slim bezel design, responsive touchscreen and wirelessly-chargeable pen provide users with exceptional flexibility and an elevated user experience.

2024 LG gram

LG is also introducing new LG gram 17, 16, 15 and 14 laptops (models 17Z90S, 16Z90S, 15Z90S and 14Z90S) for 2024. Featuring slender, ultra-lightweight designs and long-lasting battery life, the LG grams are great for business travelers and busy go-getters. All 2024 LG gram models boast Intel^® Core^™ Ultra processors, NVMe PCIe 4.0 SSDs and high-brightness IPS panels with anti-glare coating.

The LG gram 17 and gram 16 models come with WQXGA resolution displays and large screen sizes, making them suitable for both work and multimedia consumption. The smaller 15- and 14-inch models offer supreme transportability and an equally satisfying user experience. All models in the 2024 LG gram family are equipped with a built-in Full-HD (1,920 x 1,080) webcam for video calling and conferencing. They also come with a variety of user-friendly software, such as LG Glance by Mirametrix for security and privacy enhancement, as well as the new LG gram Link.

“The LG gram Pro series introduces an exciting, new product range combining ultra-slim design with powerful performance,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “We will continue to expand the LG gram series, providing portable, high-spec devices that deliver a premium user experience.”

Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG gram products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.

Specifications:

	LG gram Pro (16Z90SP)	LG gram Pro (17Z90SP)	LG gram Pro 2-in-1 (16T90SP)
Display Size	16-inch	17-inch	16-inch
Display	WQXGA+ (2,880 x 1,800) OLED	WQXGA (2,560 x 1,600)	WQXGA+ (2,880 x 1,800) OLED
	WQXGA (2,560 x 1,600) LCD		WQXGA (2,560 x 1,600) LCD
Brightness (Typ.)	OLED: 400nit	400nit	OLED: 400nit
	LCD: 400nit		LCD: 400nit
Refresh Rate	OLED: 48-120Hz (VRR)	31-144Hz (VRR)	OLED: 48-120Hz (VRR)
	LCD: 31-144Hz (VRR)		LCD: 31-144Hz (VRR)
Weight	1,199g (iGPU)	1,299g (iGPU)	1,399g
	1,279g (dGPU)	1,379g (dGPU)
Size	357.7 x 251.6 x 12.4-12.8mm (iGPU)	12.6-12.9mm (iGPU)	357.25 x 253.8 x 12.4-12.9mm
	357.7 x 251.6 x 13-14.4mm (dGPU)	13.2-14.6mm (dGPU)
Battery	77Wh (iGPU) / 90Wh (dGPU)		77Wh
Thermal	Dual cooling system
CPU	Intel® Core™ Ultra 7 processor / Intel® Core™ Ultra 5 processor
GPU	Intel® Arc™ graphics (iGPU)		Intel® Arc™ graphics
	NVIDIA RTX 3050 with GDDR6 4GB (dGPU)
Memory	Max 32GB (LPDDR5X Max 7,467MHz, Dual Channel)
Storage	Dual SSD (M.2)
	256GB / 512GB / 1TB (Gen4 NVMe™)
Audio	HD Audio with Dolby Atmos
Speakers	Stereo Speaker (3.0W x2) Smart AMP (MAX 5W x2)
I/O Port	2x USB 3.2 Gen2, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), HDMI 2.1
Software	LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant
Webcam	FHD Webcam + IR Camera with Webcam & Dual Mic.

 

	LG gram 17 (17Z90S)	LG gram 16 (16Z90S)	LG gram 15 (15Z90S)	LG gram 14 (14Z90S)
Display Size	17-inch	16-inch	15.6-inch	14-inch
Display	WQXGA (2,560 x 1,600)		FHD (1,920 x 1,080)	WUXGA (1,920 x 1,200)
Brightness (Typ.)	350nit (60Hz non-touch), 320nit (60Hz, touch), 400nit (VRR)		350nit (IPS) / 300nit (AIT)	350nit
Refresh Rate	60Hz / 31-144Hz (VRR, option)		60Hz
Weight	1,350g (non-touch 60Hz) / 1,350g (non-touch VRR) / 1,415g (touch 60Hz)	1,199g (non-touch 60Hz) / 1,204g (non-touch VRR) / 1,260g (touch 60Hz)	1,290g (touch: 1,300g)	1,100g
Size	378.8 x 258.8 x 17.8mm (non-touch 60Hz, non-touch VRR)	355.1 x 242.3 x 16.8mm (non-touch 60Hz, non-touch VRR)	356.27 x 223.4 x 16.95mm	312 x 214.3 x 16.9mm
	378.8 x 258.8 x 18.8mm (touch 60Hz)	355.1 x 242.3 x 17.8mm (touch 60Hz)
Battery	77Wh		72Wh
Thermal	Dual cooling system
CPU	Intel® Core™ Ultra 7 processor / Intel® Core™ Ultra 5 processor
GPU	Intel® Arc™ graphics
Memory	8 / 16 / 32GB LPDDR5X (Dual Channel, 7467MHz)		8 / 16 / 32GB LPDDR5X (Dual Channel, 6400MHz)
Storage	M.2 (2280) Dual SSD slots, Gen4
	2TB / 1TB / 512GB / 256GB (NVMe)
Speakers	Stereo Speaker 2.0W x 2		Stereo Speaker 1.5W x 2
	Smart Amp (Max 5W)
Audio	HD Audio with Dolby Atmos
I/O Port	2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with USB PD, DisplayPort, Thunderbolt 4), 1x HDMI	2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), 1x HDMI	2x USB 3.2 GEN1x1: 5G
			1x USB 4 GEN3x2 (Thunderbolt): 40G
			1x USB3.2 GEN2x1/DP1.4: 10G
			HDMI 2.1 (4K@60Hz)
Software	LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant		LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant
Webcam	FHD IR Webcam with Dual Mic (face recognition)

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¹ NVIDIA GeForce graphics card is optional.
² Available when LG gram laptops are connected to Android or iOS devices via the same Wi-Fi network or with Bluetooth.
³ The OLED option offers 100 percent coverage of the DCI-P3 color space, while LCD model achieves 99 percent coverage.
⁴ LG gram Pro 2-in-1 is also available with a WQXGA resolution (2,560 x 1,600) IPS panel. Price may vary depending on the model.

Powered by the α8 AI Processor, LG’s Latest QNED TVs Elevate the Home
Entertainment Experience With Lifelike Picture Quality on Ultra-Large Screens

SEOUL, Dec. 28, 2023 — LG Electronics (LG) announced the newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices including ultra-large 98-inch with vibrant picture quality, advanced AI-powered processing technologies, extensive personalization features and sophisticated design.

Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the α8 AI Processor, improving upon its predecessor with a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance and a processing speed that is 1.6 times faster.

Leveraging cutting-edge technology for a more refined visual representation, AI Picture Pro offers the ultimate picture quality based on deep learning. This versatile feature adeptly distinguishes faces, objects and backgrounds within a scene, enriching the texture and fine details to present images with unparalleled realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality. With Personalized Picture Wizard, users can effortlessly customize the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning.

In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra seamlessly integrates the LG Sound Bar and the TV’s speakers, resulting in a mesmerizing 3D sound experience.

Featuring LG’s Quantum Dot and NanoCell color technologies, the company’s latest QNED TVs deliver crisp and vivid picture quality for hyper-realistic viewing. With enhanced color reproduction, the authentic colors of QNED TVs heighten the visual depth for a more immersive and three-dimensional home entertainment experience.

Achieving realistic contrast, LG QNED Mini LED TVs utilize Precision Dimming technology to improve gradations and accurate backlight control, and LG QNED TVs feature local dimming technology for vivid contrast and exceptional brightness.

The LG QNED Mini LED TV QNED90 model features Million Grey Scale that differentiates between shades of gray and represents gradation with a 20-bit accuracy, providing immensely vibrant contrast.

Boasting a sleek and sophisticated design with a slim profile of only 29mm, LG 2024 QNED TVs, including the QNED85 and QNED80 models, blend into any space and add a premium touch to the household. The TVs can also be mounted on the wall, providing greater flexibility for furniture and appliance arrangement.

LG 2024 QNED TVs also elevate the home entertainment experience with versatile personalization and increased convenience. With the webOS Re:New program,* LG is offering an upgrade to the latest version of its webOS smart TV platform to give more smart TV owners the most up-to-date user experience for the next five years. This notable offer comes to LG QNED Mini LED 8K models launched in 2022 (QNED99 and QNED95 series) and will be extended to additional models in the QNED TV lineup worldwide in the future.

By utilizing the latest LG webOS smart TV platform, users can create individual profiles to tailor the experience to their preferences. The TVs can differentiate between voices based on the user profiles and offer personalized recommendations by interpreting patterns from their comprehensive usage history.

Furthermore, the main home UI screen of the newest version of webOS features Dynamic Q Card for fast, effortless access to its services, with customized organization into groups, such as Home Office, Home Hub, Sports and Games. To enjoy users’ favorite digital media, LG 2024 QNED TVs also support Apple AirPlay and Chromecast for enhanced convenience in connectivity and compatibility with mobile devices.

Enhancing the user experience for individuals with diverse abilities, LG 2024 QNED TVs supplies an array of accessibility features including dedicated menu settings, sign language avatars, remote control tutorials, and guides for quick problem resolution.

LG’s 2024 QNED TV lineup caters to customers’ diverse needs and preferences with a broad range of screen sizes, led by the ultra-large 98-inch blockbuster, a truly massive screen that will fully immerse viewers with its magnitude. The addition of the giant 98-inch model addresses the growing demand for larger TVs in the premium LCD TV market, and the extensive lineup also provides customers with multiple alternatives that will ideally suit any space, including 43, 50, 55, 65, 75 and 86-inch screens.

“The LG 2024 LG QNED TV lineup takes the viewing experience to a whole new level with an advanced processor that enables outstanding audio-visual experiences across various screen sizes, while also providing a personalized user experience tailored to each individual’s unique lifestyle and preferences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “We remain committed to delivering an unparalleled customer experience, drawing upon our decade-long expertise with webOS.”

CES 2024 visitors will have the opportunity to explore LG’s most recent innovations and technologies in home entertainment experiences at the company’s booth (#16008, Las Vegas Convention Center) from January 9-12. To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.

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^* Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.

From Education to Casual Games, Art and Wellness, LG Smart TVs Are Delivering
Experiences Filled With Enjoyment, Personal Growth and Excitement for All

SEOUL, Dec. 21 2023 —. LG Electronics (LG) presents an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests. The extensive selection of services is convenient and easily accessible on the big screen at home, enhancing various lifestyles with fun and enjoyment.

Supporting individuals of all ages on a lifelong journey of learning, the new LG Smart TV services recognize unique learning needs and the desire for knowledge and personal growth. A notable addition to the services is Udemy, a leading online skill development marketplace and learning platform. Marking its first TV product appearance with its debut on LG TVs, Udemy empowers individuals and organizations with flexibility and effective skill development by offering access to over 200 thousand courses across more than 3,000 subjects in over 75 languages. With a track record of benefiting 67 million learners, Udemy allows users to validate their achievements and celebrate their success with the knowledge they have gained. The platform consistently achieves high user satisfaction scores, providing a wide range of courses created by more than 70,000 global instructors tailored to users’ personal growth and professional development, from programming and data science to leadership and team building. The lecture recommendations are personalized to each individual, using the power of AI systems that analyze and match learners’ unique interests and goals.

LG Smart TVs also provide engaging learning platforms for children. ABCmouse is a comprehensive, research-validated digital learning solution for children ages 2 to 8, offering thousands of individual learning activities for young learners. Designed by leading education experts, children can explore a curriculum that encompasses all key academic subjects, including reading and language arts, math, science, health, social studies, art, and music on an LG Smart TV, diving into a dynamic world of engaging learning experiences. Young learners can also delight in interactive learning with digital educational content from The Pinkfong Company, which presents engaging songs and stories featuring the globally-beloved characters Pinkfong and Baby Shark. What’s more, the upcoming Baby Shark World for Kids app on LG’s webOS platform promises diverse experiences, including English learning, cultivating healthy habits, singing and dancing to the rhythm, and enjoying cinema versions of movies – all within an interface optimized for TV.

LG Smart TVs further elevate the entertainment experience with the ability to delight in a variety of casual games. Volley, a leading creator of voice AI games like Song Quiz, The Prize is Right and Jeopardy!, brings its top properties directly to the big screens of LG Smart TVs. Anipang Match, a web3 casual puzzle game developed by Wemade Play, integrates a play-to-earn model within the WEMIX PLAY blockchain game platform, delighting users with its cute characters and offering valuable coin rewards. Making its TV product debut, the larger screen will create a more immersive gaming experience, with intuitive play via the LG Magic Remote.

The most recent services and features available on LG Smart TVs cater to various lifestyles and individual preferences. Users can prioritize their health and wellness with Alo Moves, the award-winning holistic wellness platform by popular athleisure brand Alo Yoga that provides expert-led yoga, fitness, mindfulness, self-care, and nutrition programs for all levels. The platform is hyper-personalized and provides class recommendations based on users’ goals and interests. With Saatchi Art and Daily Art Story, a home will effortlessly transform into a captivating art gallery with professionally curated collections. What’s more, thanks to technologies developed by leading digital art platform company DASVERSE, LG Smart TVs deliver visually stunning quality that brings artwork to life.

LG’s latest innovations and achievements in creating a smarter, better life will be on show at CES 2024 from January 9-12 in the company’s booth (#16008, Las Vegas Convention Center). To keep up with every LG CES announcement, follow #LGCES2024 on social media.

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With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars

SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models, designed to complement LG TVs for an elevated home cinema experience with robust sound, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. WOW Orchestra allows the soundbar and LG TV to utilize the full potential of the audio channels from both products to create an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior, three-dimensional quality of Dolby Atmos and DTS:X.

Audio excellence is further heightened with WOWCAST Built-in, which enables the S95TR and SG10TY models to connect wirelessly to LG TVs and provides superior sound without any loss in the quality, even when playing Dolby Atmos audio. All of LG’s three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

LG’s new soundbar lineup is spearheaded by the premium soundbar S95TR model, presenting a high-end audio solution with its robust output of 810W and mesmerizing surround sound from a total of 15 channels.

 Boasting five up-firing channels, including the industry’s first center up-firing speaker, the S95TR brings unparalleled three-dimensional quality with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

The SG10TY, another new LG soundbar, performs as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface and WOWCAST Built-in enable the SG10TY model to seamlessly integrate with an LG OLED TV, completing the viewing experience for a greater sense of immersion. Remarkably, thanks to WOWCAST Built-in, the SG10TY model and a LG premium OLED TV can create delightful wireless home entertainment experiences with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, enabling viewers to enjoy sharpened voice clarity, while its angled design ensures harmonious audio and visual in alignment with the TV screen’s level.

With a dedicated bracket for the S70TY model, ^* users can place their soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution that enables direct attachment from the S70TY model to the TV, eliminating the inconvenience of drilling holes in the wall during installation. This bracket can wall-mount the S70TY soundbar, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration, a feature praised by both consumers and experts for its audio enhancement, rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce the global market to new editions of speakers and earbuds. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with a 15-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, and this new speaker features a new lighting design to emanate a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-Seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced with surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.

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^* This dedicated bracket for the S70TY model is available for separate purchase.