LG Delivers 'Sustainable Life, Joy for All' With Latest Home Solutions at IFA 2023

LG Delivers ‘Sustainable Life, Joy for All’ With Latest Home Solutions at IFA 2023

Company Presents an Eco-Conscious Lifestyle With Its
Energy-Efficient Home Appliances in the ‘LG Sustainable Village’

BERLIN, Aug. 31, 2023 — LG Electronics (LG) is set to unveil its vision for an eco-conscious lifestyle in the LG Sustainable Village at IFA 2023. The company’s exhibition booth showcases an array of premium and highly efficient LG appliances and solutions, unified under the uplifting theme of ‘Sustainable Life, Joy for All.’

Inspired by a forest pathway, the LG Sustainable Village has key elements of the company’s ESG strategy embedded in its design and construction, with eco-responsible materials, including recycled fabrics and mesh nets, used to minimize the structure’s impact.

Throughout the exhibit, visitors will see LG smart home solutions that bring sustainability to daily life, such as Smart Cottage, state-of-the-art energy-efficient appliances, personalized home appliances, and innovative appliances and services targeting the European premium market.

Located just inside the booth entrance, the Smart Cottage is a compact, prefabricated home seamlessly integrating roof-mounted 4-kilowatt (kW) solar panels with the company’s energy-efficient Therma V™ R290 Monobloc air-source heat pump and comprehensive suite of home appliances. Among these are the WashTower Compact, built-in oven, QuadWash™ dishwasher, induction electric range and water purifier.

Next to the Smart Cottage, visitors will discover the Net-Zero Vision House, which presents LG’s own energy management solutions as well as a variety of highly efficient home appliances designed for the European market, including a washer, dryer, refrigerator and dishwasher.

LG’s Energy Storage System (ESS) can adapt to various energy usage scenarios and conditions. Visitors can learn about the processes the ESS uses for storing and consuming surplus energy collected from the home’s solar panels, and how they can conveniently control LG’s home appliances and monitor energy storage and consumption via the ThinQ™ app.

Moving to the ThinQ Home Zone, IFA attendees can experience the personalized customizability and upgradability of LG ThinQ UP 2.0, along with the enhanced accessibility offered by the new home appliance accessories and add-ons in the groundbreaking Universal UP Kit. The usability-boosting Universal UP Kit features diverse solutions designed to easily attach to different LG appliances, including refrigerators, washers, dryer, CordZero™ cordless vacuums and water purifiers, to ensure a better user experience for everyone – regardless of gender, age or disability.

The Upcycling Workshop Zone highlights some of the company’s home appliances made with the use of recycled plastics, such as the LG PuriCare™ AeroFurniture air purifier and Styler™ ShoeCase and ShoeCare solutions. Additionally, visitors can participate in workshops where they will learn about LG’s recycling initiatives and have the chance to take part in the ‘plastic knot challenge,’ which revolves around the use of resin pallets harvested from waste plastics at the Chilseo Recycling Center.

LG’s comprehensive IFA showcase also introduces the latest products in the second-generation LG SIGNATURE lineup. These include the energy-conserving and gentle-on-clothing Washer-Dryer with Heat Pump and the Dual InstaView™ refrigerator, which features an InstaView window on both doors; allowing users to see everything inside without having to open the fridge.

Additionally, visitors can get acquainted with the brand-new bottom-freezer MoodUP™ refrigerator and InstaView bottom-freezer refrigerator with MoodUP, which boast color-changeable door panels that can be controlled via the LG ThinQ app. Both fridges provide a differentiated user experience while their LED panels reduce resource consumption and waste by removing the need to manufacture replaceable, differently colored panels. What’s more, the bottom-freezer MoodUP’s LED panels are made with eco-conscious recycled materials, and the new InstaView bottom-freezer with MoodUP offers customized temperature settings that extend freshness and help prevent food waste.

Lastly, under the theme of ‘Better Culinary Life for All,’ the Cooking Studio Zone shows off the company’s new built-in kitchen package in two ‘seamless concept’ kitchen displays. The package, designed for the European built-in market, impresses with premium, energy-efficient appliances, including the InstaView oven, QuadWash dishwasher and Downdraft induction hob.

“We are excited to introduce our advanced, energy-efficient home solutions in the LG Sustainable Village at IFA 2023,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver innovative home appliances that not only bring convenience and joy to its customers, but actively support them in their daily efforts to life more sustainably.”

Visitors to LG Sustainable Village (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can discover a convenient and sustainable lifestyle enabled by the company’s diverse range of innovative smart home solutions.

For further inquiries, please contact smartcottage@lge.com.

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The Mobility Industry in Transition: LG to Present Future Vision at Global Mobility Show in Munich

IAA Mobility 2023 theme ‘Experience Connected Mobility’ written on a design image

The acceleration of electrification, connectivity and autonomous driving is fundamentally changing the mobility industry. In the new era, vehicles will no longer be just a means of transportation, but multifunctional spaces that offer new and different experiences. LG has been actively preparing for this future by developing innovative solutions and technologies that drive mobility forward.

At IAA MOBILITY 2023, taking place in Munich, Germany next month, LG is set to tell its story of entering – and thriving in – the automotive component sector, and share its own unique perspectives on future mobility.

Attracting car manufacturers and auto enthusiasts from all over the globe, IAA has, over the years, been transformed from a car-unveiling event into an exhibition that covers the entire mobility market and ecosystem. In line with the IAA Mobility 2023 theme, Experience Connected Mobility, LG will present a differentiated mobility experience that connects seamlessly across users’ lives. The company’s goal is to firmly establish itself as a reliable partner and supplier to global automakers that continuously provides innovative mobility solutions.

10 Years of Innovation

This year, LG marked the 10th anniversary of the LG VS Company with a grand celebration. Messages of congratulations from customers such as Hyundai Motor Group, General Motors and Renault reaffirmed LG’s growing stature as a key mobility partner. The automakers also spoke about continuing to collaborate with LG, working closely together to enhance the driving experience and improve road safety.

The LG VS Company has been consistently expanding ever since its foundation in 2013. After a decade in the business, the company is now strengthening its global presence in three key areas: infotainment solutions, e-Powertrain and lighting systems. These areas of technology are at the core of the driving experience, and the LG VS Company is at the forefront of integrating in-vehicle infotainment (IVI) systems (which feature advanced telematics and digital cockpit technologies) with powertrain and premium lighting systems.

Technologies for Future Mobility

Cleverly combining display and communications tech with the company’s proprietary human-machine interface (HMI), LG IVI systems continue to become even more advanced. Intuitive to use, these systems can offer seamless connectivity and a personalized interface for each passenger, even extending to customizable digital clusters.

With its LG Magna e-Powertrain venture, LG has been developing state-of-the-art integrated drive systems for electric vehicles (EVs) since 2021.

Meanwhile, the company reinforced its capabilities in vehicle lighting systems through the 2018 acquisition of ZKW Group, and bolstered its auto cybersecurity expertise by acquiring innovative Israeli startup, Cybellum, in 2021.

A Look to the Future

The global vehicle industry is making significant strides in transitioning from traditional internal-combustion engines to more eco-friendly mobility solutions, chiefly EVs and autonomous driving technologies.

In this fast-evolving environment, LG is leveraging its technological capabilities and years of consumer electronics experience to offer differentiated mobility experiences. The company is redefining the very nature of mobility and paving the way to a new era of innovation, convenience and safety.

Those interested in learning more about LG’s innovative technologies and vision for the future of mobility can tune into the company’s IAA 2023 press conference at 08:30 (CEST) on September 4 via LG’s website.

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LG to Enable Cross-Brand Connectivity Through LG ThinQ Smart Home Platform

Delivering the First Commercial Implementation of HCA Specification 1.0,
Company Expands Smart Home Ecosystem Through Partnerships With Other Brands

SEOUL, Aug. 29, 2023 — LG Electronics (LG) is set to present the first commercial implementation of the Home Connectivity Alliance’s HCA Specification 1.0, enabling cross-brand appliance connectivity through the LG ThinQ™ smart home platform. By the end of this year, consumers will be able to control appliances from diverse brands, such as Samsung and Vestel, with the intuitive-to-use ThinQ app, providing seamless interconnectivity and a smarter, more convenient home.

With a firm commitment to customer experience innovation, LG has joined with other brands to bring the elegant simplicity of cross-brand compatibility to major markets worldwide, including South Korea, the United States and Europe. The partnership will initially cover major appliance product categories, such as washing machines, dryers and dishwashers, and will gradually be expanded to other types of appliances in the future.

The widespread adoption of HCA Specification 1.0 to development makes it possible to monitor and control various brands’ home appliances and air solutions using a single application. With the ThinQ app, users just have to register their compatible products, and then they’re ready to enjoy the ease and time-saving freedom of one-stop device management. Those with an LG washing machine and a Samsung dishwasher in the home, for example, will no longer have to switch between each manufacturer’s app to set their preferred wash cycle and cleaning settings.

The arrival of true cross-brand interconnectivity is the realization of the HCA’s vision for a seamlessly unified smart home experience. Founded in January 2022 and comprising a number of smart home solutions manufacturers, the HCA aims to provide cloud-based interoperability between the smart home platforms of its member companies. As a board member of the alliance, LG has been working closely with other appliance makers, including Samsung and Vestel, to drive the adoption of HCA Specification 1.0, with the ultimate goal of enhancing user convenience.

Committed to expanding the smart home ecosystem, LG has also actively supported the work of the Connectivity Standards Alliance (CSA), a global organization dedicated to developing open communication protocols for smart home devices. LG contributed to the development and standardization of the Matter protocol, an Internet Protocol-based home IoT communications standard led by the CSA.

“LG ThinQ enables a seamlessly interconnected home appliance ecosystem that will provide new smart home experiences to customers around the globe,” said Jung Ki-hyun, executive vice president and head of platform business center. “LG will continue to expand compatibility between ThinQ and other HCA members’ smart home platforms.”

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LG Home Appliances Showcase Top-Rated Energy Efficiency for a Sustainable Life at IFA 2023

LG home appliances offering top-rated energy efficiency (from left, LG bottom freezer refrigerator, washing machine, tumble dryer, InstaView™ Oven and dishwasher

Company’s Thoughtfully Designed Home Appliances
Save Energy and Deliver Outstanding Performance

Product images are simulated, color or model may differ from the actual product.

SEOUL, Aug. 28, 2023 — LG Electronics (LG) is presenting an extensive lineup of home appliances offering A-grade (and above) energy efficiency in the ‘Net-Zero House’ at IFA 2023. Designed for a more sustainable life, the company’s latest kitchen, laundry and living solutions respond to the growing need to reduce power consumption, running costs and environmental impact.

Energy Efficient Laundry Solution With AI Optimization
LG’s new front-loader washer and dryer pair gets laundry clean and dry without running up the power bill; the washer boasting an A-40 percent energy rating¹ and the dryer a A⁺⁺⁺-20 percent rating.² The advanced washer promotes wardrobe and environmental sustainability with LG’s AI Wash, which intelligently selects the optimal wash cycle to provide 10 percent more fabric protection and help extend the lifespan of clothing.³ It even comes with a specialized cycle that prevents up to 60 percent of microplastics emissions from laundry cycles from entering the water supply.⁴

Meanwhile, the dryer’s AI Dry feature is able to detect laundry weight, fabric types and moisture content, setting optimized drying time and temperature for different kinds of clothing. Backed by LG’s Dual Inverter Compressor, the TurboDry function is an efficient option for getting laundry dry faster. Additionally, the new dryer uses R290 refrigerant, known for its low Global Warming Potential (GWP). For a convenient user experience, both the washer and dryer are equipped with an upgraded LCD touch control panel.

Energy Efficient Refrigerator With Strong Performance
Another highly efficient performer, the new LG bottom freezer refrigerator has an A-20 percent energy rating.⁵ The fridge is powered by the company’s Smart Inverter Compressor™, which provides impressive energy efficiency by adjusting speed to actual conditions, and comes with a 10-year warranty. Ultra-reliable, the compressor also generates less noise than any other compressor in its class⁶ meaning a quieter fridge and a more peaceful kitchen. To extend food freshness, LG’s LINEARCooling™ keeps temperature fluctuations within ± 0.5 degrees Celsius while DoorCooling⁺™ delivers fast and even cooling to every corner of the fridge.

Complete Cooking Package With Top Energy Efficiency

The A⁺⁺ energy efficiency⁷ of LG’s new 24-inch (60-centimeter) built-in InstaView™ oven owes much to its enhanced insulators, optimized heating control and four-layered glass door; a combination that conserves energy and minimizes heat loss. LG’s InstaView technology also helps to preserve heat inside the oven, allowing users to check on their meal’s progress without having to open the door.

Incorporating the company’s power-saving Inverter Direct Drive Motor™, the LG QuadWash™ dishwasher provides A-10 percent grade energy efficiency⁸ and sparkling clean dishes. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles and resolve minor issues with Smart Diagnosis.⁹

“Highly energy efficient, LG’s home appliances support households to save energy, shrink their utility costs and lower their carbon footprint,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our industry-leading core technologies to create products that make people’s lives better and have less impact on the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the company’s latest products boasting top-rated energy efficiency.

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¹Based on energy consumption testing of household washing machines, conducted in accordance with Regulation (EU) 2019/2014. When set to Eco 40-60 program, LG’s new washing machine uses 91kWh per 100 cycles.
²Based on energy consumption testing of household tumble dryers, conducted in accordance with Regulation (EU) 392/2012. LG’s new tumble dryer has an annual energy consumption of 116kWh (based on use of Cotton+/Cupboard/Energy program).
³Based on LG internal test results. When washing 3kg load on AI Wash setting, LG’s new washing machine provides 10 percent more fabric protection compared to washing the same load on Cotton cycle. Results may differ depending on product model.
⁴Based on LG internal test results washing 3kg load (comprising a training jacket made of 100 percent polyester) on Microplastic Care cycle. Microplastics of over 20㎛ (micrometers) generated during washing were reduced by 60 percent compared to washing the same load using Mixed Fabric cycle.
⁵Based on household refrigeration/freezer energy efficiency class according to Regulation (EU) 2019/2016. LG’s new bottom freezer comes with 20 percent more energy efficiency than the conventional A-rated energy efficiency class.
⁶ According to LG internal test results, the new LG bottom freezer model generates less noise (29dB) than a conventional LG bottom freezer (32dB).
⁷Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode.
⁸Based on the household dishwasher energy efficiency class according to Regulatio (EU) n 2019/2017. LG’s new dishwasher comes with 10 percent more energy efficiency than the conventional A-rated energy efficiency refrigerator.
⁹ Smart Diagnosis helps users by diagnosing the cause of minor issues with their appliance and can offer usage tips.

LG’s New Lifestyle Screen is Versatile on-the-Go Entertainment Solution

A couple using LG StanbyME Go on a sandy beach

Portable, Durable and Conveniently Adjustable, the Unique LG StanbyME Go
Presents a Refreshingly New User Experience

SEOUL, Aug. 25, 2023 — LG Electronics (LG) announces the global rollout of its latest Lifestyle Screen, the unique LG StanbyME Go (model 27LX5). The innovative new model boasts a 27-inch touch display and a 20W four-channel speaker system cleverly integrated into a stylish and sturdy carrying case. Building on the portability and versatility of the original StanbyME, the 27LX5 lets users enjoy memorable entertainment experiences wherever they go.

Perfect for watching movies, playing games and more, the StanbyME Go can be used indoors or out; its carrying case and built-in battery enabling take-anywhere convenience, superior screen protection and up to 3 hours of use without connection to an external power outlet. In addition to the new Lifestyle Screen’s large display and robust speakers, the case includes safe storage for the product’s streamlined remote control and power cable.

StanbyME Go complements its portability with versatile adjustability that supports a range of different uses and personal preferences. Users can tilt the screen to achieve the best viewing angle, rotate it 90 degrees from landscape to portrait and back, adjust its height by up to 18 centimeters or put it in Table mode. When set to Table mode, the StanbyME Go’s screen lies flat in the lower part of the case, allowing users to play digital board games including chess and ‘Hidden Catch,’ or switch on the virtual record player for a fun, nostalgic listening experience. Conveniently, LG’s Lifestyle Screen automatically turns on when its case is opened and turns off when it is closed.

The StanbyME Go also offers proven durability, as evidenced by its successful completion of 11 tests compliant with the U.S. military’s rigorous MIL-STD-810G standard. The tests demonstrate that the 27LX5 can handle a wide variety of environmental factors, including low pressure, high temperature, low temperature, dust and salt spray, and provides protection against accidental drops, vibration and shock.

For maximum viewing immersion, the built-in speakers of StanbyME Go automatically optimize audio output to the front of the screen. Viewing experiences are further enhanced through support for Dolby’s advanced video and sound technologies, Dolby Vision and Dolby Atmos.

Equipped with LG’s proprietary webOS smart TV platform, StanbyME Go lets users effortlessly connect to their iOS or Android devices. Moreover, voice recognition makes it possible to do app launching, adjust sound and search for contents completely hands-free – an especially helpful feature for those who like to cook, clean or take on other tasks or activities while they watch.

LG’s Lifestyle Screen products are revolutionizing the user and viewing experience, presenting new ways to enjoy content and new lifestyle value for today’s consumers. LG StanbyME Go is set to launch globally, starting in the U.S. this month, with plans for global rollout to key markets in Europe including Italy, France, UK, Spain and Germany from next month.

LG will be showcasing its latest lifestyle TVs, including StanbyME, StanbyME Go, along with the LG OLED Objet Collection Posé, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

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LG Launches ‘Life’s Good’ Campaign, Spreading a Message of Optimism to Customers Worldwide

Company ‘Takes Over’ Famous Landmarks to Kick off Its Life’s Good Campaign
With More Dynamic and Youthful Visual Identity

SEOUL, Aug. 24, 2023 — LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message with a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its brand reinvent activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.

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LG Honored With Multiple Awards for Innovative Product Design at IDEA 2023

Company Receives Total of 13 Awards for Groundbreaking Lifestyle Solutions,
Including LG PuriCare AeroFurniture and LG OLED Flex

SEOUL, Aug. 24, 2023 — LG Electronics (LG) has once again been recognized for outstanding product design, earning 13 awards at the International Design Excellence Awards (IDEA) 2023, announced at the International Design Conference in New York, New York.

The LG PuriCare AeroFurniture, an air purifier that can also be used as a side table and mood lamp, was honored with a Bronze Award at yesterday’s conference. Offering personalized performance and design options as well as a compact form factor, LG’s air purifier can be tailored to match any home interior and is ideal for smaller spaces. With its latest win, the LG PuriCare AeroFurniture has now been recognized by all three of the world’s top industrial design award programs: IDEA, the Red Dot Award and iF Design Award.

Another IDEA 2023 honoree, the LG OLED Flex (model LX3) is an innovative TV featuring the world’s first bendable 42-inch OLED screen. The LX3, which made its international debut at IFA last year, offers a new level of screen customizability – its self-lit display able to go from completely flat to spectacularly curved with the push of a button.

“The achievement from this year’s IDEA is the result of the synergy between customer experience-centered technology and aesthetics,” said Hwang Sung-gul, head of the Design Management Center at LG Electronics. “We will continue to improve the level of perfection by reflecting innovative customer experiences beyond the existing framework in product design by constantly communicating and empathizing with customers.”

Organized annually by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s leading design award programs, recognizing exceptional achievements in the area of industrial design while taking into consideration various factors relating to design strategy, digital interaction, the environment and social impact, when selecting award recipients.

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LG’s Energy Management Solution for a Sustainable Life Featured at IFA

LG's Energy Storage System (ESS) integrated with Therma V™ R290 Monobloc air-to-water heat pump and LG Therma V™ Integrated Water Tank (IWT)

Company’s Home Energy Platform Integrates ESS and Heat Pump,
Delivers Effective Energy Management and Exceptional User Convenience

SEOUL, Aug. 23, 2023 — LG Electronics (LG) will reveal its vision of a more sustainable way of life with the “Net-Zero House” at IFA 2023. The comprehensive LG Home Energy Platform is a total solution for household energy management, heating and cooling that includes the Energy Storage System (ESS) and the Therma V™ R290 Monobloc air-to-water heat pump (AWHP).

LG’s Home Energy Platform is a complete energy solution for a more sustainable home. By combining the LG ESS and LG Therma V AWHP, the platform offers efficient heating as well as user-friendly energy management – including all spectrum from production and storage to usage and conservation.

The LG Therma V delivers year-round indoor comfort and, just as importantly, uses energy more efficiently than a traditional heating and cooling system. Targeting the decarbonization trend in Europe, the Therma V R290 Monobloc helps users to lower their household’s carbon footprint while extracting heat from the surrounding air by adopting R290 refrigerant, which boasts a Global Warming Potential (GWP) of just three. It is also able to produce the high temperature of water that can be produced with existing old radiators.

Easily integrated with LG’s AWHP, the ESS offers an innovative and convenient way to maximize the efficiency of a home’s renewable energy use, and serves as a back-up power source in the case of blackouts. Surplus energy can be stored in the ESS battery and diverted to the AWHP’s integrated water tank during the daytime, when solar energy production is at its peak. In the evening, when energy consumption is typically high, the ESS utilizes the stored energy to provide hot water and to power home appliances, boosting energy efficiency and energy self-reliance. Should a power outage occur, the ESS can help to keep essential elements, such as heating, refrigeration and lighting, up and running. The energy surplus is stored in the ESS for later use, or sold to a contracted electricity provider.

In addition to the Therma V, the ESS is able to integrate with a wide range of LG home appliances, including the washer, refrigerator, oven, dishwasher and Styler, and even with the electric vehicle (EV) charger. Visitors to the Net-Zero House will be able to see a wall chart that shows how the system’s stored energy flows to all the installed appliances, reducing the burden on the electricity grid while also cutting monthly power expenses.

Moreover, the Home Energy Platform is compatible with LG ThinQ Energy, an intuitive-to-use energy management solution, enabling users to control all of their smart appliances, manage the HVAC system, and monitor energy storage and consumption, from almost any location with their smartphones. Additionally, appliances with the Energy Saving Mode, which can be easily accessed via the ThinQ app, further help in using energy efficiently.*

“Featuring our innovative energy management solutions, including the Home Energy Platform powered by ThinQ Energy, the Net-Zero House at IFA 2023 highlights LG’s commitment to developing sustainable solutions over HVAC systems as well as home appliances for a better life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our industry-leading core technologies to create solutions that benefit people and the planet.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore the Net-Zero House and learn all about the company’s latest innovations for a better life.

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^* Tested by LG internal lab. Based on the assumption that running twenty drying cycles a month, the amount of energy used for drying 3kg load using Cotton+ cycle under Energy EcoHybrid™ (183kWh) with a dryer model RH80V9AVHN saves up to 77kWh per year, compared to using Cotton+ Cycle under Time EcoHybrid (260kWh).

[Executive Corner] LG’s Drive Towards Better Future Mobility

Eun Seok-hyun, president of LG Vehicle component Solutions Company

Technology in the automotive sector is advancing swiftly. Electric cars and autonomous driving are rapidly evolving, and we’re now seeing tremendous changes in the automotive landscape. In just ten years, LG Vehicle component Solutions (VS) Company has transitioned from being a newcomer in the mobility industry to an established player.

After a decade of fulfilling customer demands and their expectations, the LG VS company has reached an important point in our history. In this year of our 10th anniversary, we are shifting gears to drive lasting growth by focusing on what matters most: delivering customer value, being passionate about innovation and holding true to our sense of purpose.

LG’s highest priority has always been customer value. With decades of expertise in the consumer electronics industry, LG possesses valuable insights into consumers’ wants and needs – which the LG VS company is now leveraging to create value for our auto industry customers and end users.

Our competitive edge and unique selling proposition lie in our ability to deliver strong customer value. The LG VS Company strives to provide outstanding technology and design innovations that are tailored to our customers’ needs. We will continue to develop solutions that have never been provided before. This is why automakers trust us to be the right partner to help realize their vision.

Passion and a sense of purpose are the other key foundations of LG’s business. The LG VS Company is pursuing its objective to enhance customer value with more passion and purpose than ever before. With our vision of Driving Better Future Mobility, we are strengthening our market presence and reinforcing our reputation as an “Innovation Partner for Future Mobility.” Our scope and vision have now been broadened. Not only are we aiding in the creation of new mobility technologies, but we are also actively driving tangible changes in the mobility experience.

The vehicle is no longer just a means of transportation. It is an integrated space where users can enjoy comfort, entertainment and safety. To provide such future mobility experience, we at LG will continuously bring fresh perspectives to the wider auto industry. We will also leverage our insights, knowledge and capabilities to provide our partners with innovative solutions for the road ahead.

By Eun Seok-hyun, president of LG Vehicle component Solutions Company

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LG ThinQ UP 2.0 Shifts Paradigm for Home Appliances to Personalization and Servitization

LG’s home appliance product lineup with LG ThinQ UP 2.0

With Built-in Upgradability and New Subscription Services, Company’s Smart Home
Innovation Delivers Expanded Customer Experience

SEOUL, Aug. 22, 2023 — At IFA 2023, LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LG’s successful home appliance business into non-hardware areas, including subscription services, and confirms the company’s leadership in promoting the ‘servitization’ of home appliances.¹

Aligned with its new Smart Home Solution strategy and ‘Zero Labor Home Makes Quality Time’ customer experience vision, LG will introduce a wide range of services designed to fulfill customers’ needs and deliver greater freedom and ease in the home.

LG ThinQ UP 2.0 sets a new benchmark for personalization, tailoring product performance and service options to users’ preferences throughout the entire customer journey. Unlike traditional products with fixed features and specifications, appliances compatible with ThinQ UP continuously update their essential functions and offer features suited to each individual user. A significant advancement over existing ThinQ UP appliances, ThinQ UP 2.0 products work intelligently to reduce the time and hassle of household chores, adding new services with flexible subscription options while also recommending additional services to make daily life smoother.

Hyper-Personalized Appliances From the Very Beginning

The home appliance personalization process begins even before the customers receive their products. For example, customers who purchase a ThinQ UP 2.0 washing machine will be asked to participate in a three-step ‘Life Pattern Analysis’ survey, conducted through the LG ThinQ app. LG analyzes the survey results and applies optimized washing cycles matched to the customer’s preferences, ensuring a tailor-made user experience right from the start. What’s more, customers have the flexibility to adjust the order of cycles installed on their machines and can save their personal settings on the app.

Similarly customizable, LG’s latest InstaView bottom freezer provides multiple options for maintaining the freshness of stored ingredients. Through the ThinQ app, users can apply precise temperature settings based on the types of food they have inside the fridge, and change the color of the LED lighting integrated into the InstaView door’s glass panel. On top of that, they can leave messages and reminders for family members or housemates on the bottom freezer’s LCD display.

Coming first to ThinQ UP 2.0 washers and dryers is an LG-developed on-device chip – called the DQ-C chip – and a brand-new operating system. The DQ-C chip has ample memory to support the addition of different types of content, enabling users to enjoy an array of tailored features and functions that can be easily managed via the appliances’ touch displays, or the ThinQ app.

Presenting a Wide Range of Home Solutions

Leading the ‘servitization’ of home appliances, LG’s new solution delivers personalized products and customized services that fit in with and enhance customers’ lifestyles. When buying an appliance from the ThinQ UP 2.0 lineup, customers can choose from a range of services that can reduce the burden of household chores and management. These include subscriptions and smart home services that aid and augment the performance of LG’s products, as well as laundry services for specialized clothing care and time-saving automated services for re-ordering detergent and fresh foods.²

Thanks to the diverse capabilities of ThinQ UP 2.0, LG’s new washing machines, for instance, become all-in-one solutions that support users’ lifestyles; giving them one-stop access to various convenient services, from dry-cleaning to clothing storage and beyond.²

Transitioning From a Product-Centric to a Smart Life Solutions Business

LG’s appliance subscription service offers customers the freedom to sign up for a period ranging from three to six years in length, letting them choose the best option for their own individual circumstances. During the subscription period, the company provides monthly reports through the LG ThinQ app, suggesting personalized product recommendations based on the customer’s usage patterns and preferences.

“LG ThinQ UP 2.0 marks the beginning of our journey towards a more service-based business model,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A major player in the global home appliance market, LG is committed to leading the era of the ‘Home as a Service’ (HaaS) and will continue to present innovative solutions that enhance customers’ lives better.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can experience the seamless convenience of LG’s advanced ThinQ 2.0 appliances.

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¹ Products with ThinQ UP 2.0 capabilities are currently available in Korean region only.
² Availability for products, features and home services may vary depending on model and region.

LG Offers One-Stop Laundry Solution With New Second-Gen LG SIGNATURE Washer-Dryer at IFA 2023

Leveraging LG’s advanced heat pump technology, the new LG SIGNATURE Washer-Dryer with Heat Pump

User-Friendly New Model Delivers Complete, Hassle-Free Laundry Experience

SEOUL, Aug. 21, 2023 — LG Electronics (LG) is introducing the latest addition to its second-generation LG SIGNATURE lineup, the new Washer-Dryer with Heat Pump, at IFA 2023. Leveraging LG’s advanced heat pump technology, the new, space-efficient appliance delivers an effective washing and drying performance, gentle clothing care and an unparalleled one-stop laundry experience.

The stylish 27-inch Washer-Dryer with Heat Pump features LG SIGNATURE’s seamless, elegant design, and boasts ample room for getting clothes clean and dry with a 25-kg washing capacity, and 13-kg for drying. A genuine space-saver with a large capacity, LG’s washer-dryer also integrates the innovative TWINWash™ feature, a small washer located below the main drum that’s ideal for cleaning delicates or daily workout gear. The ability to wash and dry makes the company’s new all-in-one model especially suitable for homes and apartments where space is at a premium, and responds to the call from many consumers for a laundry solution that saves both time and space.

A one-stop laundry solution, the LG SIGNATURE Washer-Dryer streamlines the user experience, providing intuitive ‘single touch’ control. Its AI-powered laundry and drying course detects fabric types and load size, as well as the presence of residual moisture, automatically applying the optimal settings for the best washing and drying results. Conveniently, the drying process begins as soon as the washing cycle has concluded, reducing operation time. This level of automation means users can spend less time doing the laundry and more time doing the things they love.

LG’s innovative, new appliance employs the company’s own inverter heat pump drying module to significantly reduce drying times and maximize energy efficiency. And thanks to 6 Motion™ AI Direct Drive technology, the washer-dryer also intelligently optimizes drying performance and minimizes fabric damage for each and every load.

The company’s new combination washer and dryer further enhances ease of use with a range of thoughtfully applied smart features. The appliance’s smart touch door and voice recognition capabilities, for example, allow users to turn on the machine and open its door with practically no effort at all. They can also use voice commands to set the washing or drying cycle, while the washing machine itself can verbally update users on the status of their laundry. Moreover, the LG SIGNATURE Washer-Dryer’s bright, seven-inch LCD display provides easy control of features and settings, and gives users access to any new cycles they’ve downloaded via the ThinQ app.

“The LG SIGNATURE Washer-Dryer with Heat Pump is an advanced, all-in-one package offering space efficiency and time-saving automation together with a top-notch performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Aligned with LG SIGNATURE’s new brand theme, ‘Live beyond.’, which is all about presenting solutions that help consumers live their ideal life, we will continue to introduce innovations that go beyond expectations and make everyday life more convenient.”

LG will be showcasing its latest home appliances, including the new second-generation LG SIGNATURE Washer-Dryer with Heat Pump, at its exhibition booth (Hall 18, Messe Berlin) at IFA 2023 in Berlin, Germany, from September 1-5.

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LG’s Amazing Micro LED Picture Quality Meets Bang & Olufsen’s Artistic Sound

People watching sports games on LG MAGNIT in the living room

LG is partnering with world-renowned Danish luxury audio company Bang & Olufsen to redefine home cinema. LG MAGNIT, the groundbreaking Micro LED display, and Bang & Olufsen’s flagship Beolab 90 speakers combine to present immersive viewing experiences with ultra-large and incredibly lifelike images and powerful, nuanced sound.

With a sleek, modern design and vivid, ultra-sharp Micro LED picture quality, LG MAGNIT delivers the ultimate in viewing pleasure. Its 136-inch, 4K UHD (3840 x 2160), 120Hz-refresh-rate screen is great for watching movies, TV shows and sporting events – and for admiring artworks – in the privacy of one’s home. By combining the performance of Micro LED with convenient features that enhance content enjoyment, LG has created a unique display for those who demand the very best.

While the quality and size of images shown on LG MAGNIT are sure to captivate, so too will the display’s elegant, minimalist design. LG’s Micro LED solution for the home has a bezel-less screen for immersive viewing experience, and has a sturdy, stylish aluminum frame with a brushed metal finish that complements any interior décor or color scheme. Likewise, the Media Box, which serves as a controller for LG MAGNIT and shares the display’s luxurious yet understated aesthetic, harmonizes beautifully with the surrounding environment.

Having produced such a superlative screen, LG tasked itself with finding a sound partner capable of providing an audio solution that could match MAGNIT in terms of design beauty and outstanding performance. Bang & Olufsen – beloved by audiophiles since 1925 – immediately understood LG’s vision for elevating the home cinema experience, and knew exactly which of its superior sound solutions would best complement LG MAGNIT: the distinctive, dynamic Beolab 90.

Bundled with LG MAGNIT, Bang & Olufsen’s Beolab 90 speakers are the ideal match for LG’s Micro LED innovation in both style and performance. An aesthetic and acoustic masterpiece, Beolab 90 boasts an iconic design featuring curved wooden bases, a series of angular facets covered in sleek fabric, and finishing touches of brushed aluminum. The stunning Beolab 90 sits at the top of Bang & Olufsen’s range of Beolab speakers, all of which are compatible with LG MAGNIT.

Beolab 90 is a floor-standing speaker that adapts output to the space it is in and the type of audio it is reproducing. With 8,200 watts per speaker, 18 premium drivers, 14 channels of 300-watt ICE power amplifiers and 4 channels of 1,000-watt Class D Heliox amplifiers, Bang & Olufsen’s Beolab 90 makes music and soundtracks come to life in a way that few speakers can.

Dedicated to delivering outstanding home cinema and user experiences, LG and Bang & Olufsen conducted several rounds of testing to ensure seamless compatibility between the webOS platform installed on LG MAGNIT, and Bang & Olufsen’s software application. Thanks to these efforts, users can now enjoy the convenience of being able to control both LG MAGNIT and Beolab 90 via Bang & Olufsen’s remote controller.

The LG MAGNIT with Bang & Olufsen’s Beolab 90 speakers is currently on display at international locations. Visitors can experience this pairing at the LG Business Innovation Center in Dubai, UAE, as well as at the Bang & Olufsen store in Riyadh, Saudi Arabia. Moreover, this exceptional combination will also be presented in the Bang & Olufsen showroom in Costa Mesa, California, USA, which is scheduled in September.

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LG Unveils Its New Built-in Kitchen Package With “Better Culinary Life for All” at IFA 2023

Targeting the European Market, Company’s Built-in Kitchen Package Combines
Energy-Efficiency, Functionality and Seamless Design

SEOUL, Aug. 17, 2023 — LG Electronics (LG) will introduce a “better culinary life for all” with the brand’s new built-in kitchen package at IFA 2023. Boasting energy efficiency, user-friendly features and elegant design, the full lineup comprises an InstaView™ oven, QuadWash™ dishwasher, downdraft induction hob, bottom-freezer refrigerator and microwave oven.

The newly introduced built-in kitchen package bolsters LG premium product portfolio, which already included the ultra-premium Signature Kitchen Suite, and is expected to strengthen the company’s position in the European built-in market and the home appliance market as a whole. The company declared its vision last month with the plan to expand built-in home appliance markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands.

LG InstaView Oven
Thanks to its enhanced insulators and optimized heating control, LG’s 24-inch oven achieves an A++ energy efficiency rating.¹ The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door.

Moreover, LG’s InstaView oven seamlessly blends aesthetics with functionality, combining a refined, matte black finish with intuitive full-touch controls and an ergonomic handle. Leveraging the uniform heat and precise control of ProBake Convection™ technology, the oven can provide specialized cooking settings such as steaming, sous-vide and air frying; making it simple for home chefs to serve up deliciously diverse culinary experiences. Cleaning the oven after use is even easier with LG’s EasyClean™, which removes the need for vigorous scrubbing and the use of chemicals. The company’s innovative, new oven is the winner of the 2023 iF Design Award and a 2023 Red Dot Award.

Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, will be showcased at IFA.

LG QuadWash Dishwasher
The LG QuadWash dishwasher offers an A energy efficiency rating,² employing the company’s innovative Inverter Direct Drive Motor to optimize energy usage during every cycle.

With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, LG’s exclusive TrueSteam™ tech minimizes water spots to help deliver sparkling clean results.³

The sleek dishwasher also features an easy-to-read LED display panel which is gently illuminated by a subtle mood light indicator. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ™ app, allowing users to conveniently control and monitor operation, download new cycles and resolve minor issues with Smart Diagnosis.⁴

LG Downdraft Induction Hob
LG’s new induction hob is an innovative kitchen appliance with a downdraft and hood ventilation system located in the center of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings to provide precise air extraction and an inviting, odor-free kitchen. User-friendly slide-type touch controls contribute to the understated, minimalist look of the downdraft induction hob, which shares the premium, built-in aesthetic of the other appliances in the new kitchen package.

“LG’s kitchen package incorporates the innovative technologies and seamless design that consumers worldwide have come to expect from the LG brand,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “These stylish built-ins deliver a more convenient cooking solution and a better culinary life for all, enhancing our product lineup and solidifying our position in the European market.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can see a range of different products from the new built-in kitchen package, all flawlessly integrated into two, seamless concept kitchens in the LG Cooking Studio exhibit.

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¹ New cooking appliances come with an energy label by the European Commission showing their energy efficiency class. These range from A+++ to G for range hoods and ovens. For ovens, these ratings are based on their energy efficiency (commission.europa.eu/energy-climate-change-environment/standards-tools-and-labels/products-labelling-rules-and-requirements/energy-label-and-ecodesign/energy-efficient-products/cooking-appliances_en).
² The European Commission revised its home appliances energy rating standards in March 2021. As part of this, a new energy label ratings system for dishwashers was introduced, with ratings running from A to G instead of the previous scale of A+++ to D (commission.europa.eu/energy-climate-change-environment/standards-tools-and-labels/products-labelling-rules-and-requirements/energy-label-and-ecodesign/energy-efficient-products/dishwashers_en).
³ Tested by LG internal lab on Normal Cycle with a clear glass cup in LG non-Steam model DFB415 and LG Steam model (DFB325), according to LG internal test methods.
⁴ Smart Diagnosis, a service provided via LG ThinQ app, provides a diagnosis result if users are experiencing a problem as well as usage tips.

LG Suggests Sustainable Lifestyle With LG Smart Cottage at IFA 2023

LG Smart Cottage, a compact, prefabricated home, incorporating LG's newest smart home appliances and services as well as heating, ventilation and air conditioning (HVAC) and energy solutions

Offering Energy Efficiency, Comfort and Convenience, LG’s Innovative Housing Solution
Seamlessly Merges Space With Smart Home Appliances and Services

SEOUL, Aug. 16, 2023 — LG Electronics (LG) is set to unveil its housing solution, LG Smart Cottage, at IFA 2023. The Smart Cottage is a compact, prefabricated home incorporating LG’s cutting-edge heating, ventilation and air conditioning (HVAC) and energy solutions, as well as its newest smart home appliances and services. Blending premium appliances and convenient services with a space constructed using the latest in modular housing technologies and techniques, LG Smart Cottage introduces a new paradigm in residential living.

Designed with sustainability in mind, and aligned with LG’s vision of a Better Life for All, the Smart Cottage features a two-story, studio-style layout that provides a functional, convenient living environment and maximum space efficiency. The modular home, which has a small footprint yet boasts all the appliances and facilities one could need, can be easily transported and placed in the desired location. According to research conducted by ReportLinker, the global prefabricated housing market is expected to reach an estimated USD 22.9 billion by 2028 with a compound annual growth rate of 4.8 percent from 2023 to 2028.

Inside, the space has a relaxed, premium feel thanks to LG’s ‘gentle, stable and refined’ design and the harmonious use of diverse materials, such as hardwood, tile and brass. To reduce environmental impact, the home’s replaceable module components have been made with low-carbon steel materials produced by POSCO, a renowned South Korean steel company.

The innovative, high-efficiency LG kitchen, living and air solutions installed in LG Smart Cottage include the WashTower Compact, QuadWash™ dishwasher, various built-in kitchen appliances, a water purifier and the Therma V™ Monobloc air-to-water heat pump (AWHP). In addition to delivering year-around indoor comfort while using less power than a conventional heating and cooling system, LG’s energy-saving AWHP can provide a reliable supply of hot water via connection to the water tank.

Moving outside, the exterior of the Smart Cottage is equipped with sustainability-focused LG technologies that can meet the daily energy needs of up to two occupants. Roof-mounted 4-kilowatt (kW) solar panels connect with the company’s Energy Storage System (ESS) to ensure the safe, reliable on-site collection and storage of solar power, generating as much as 15 kilowatts of electricity per day. Any surplus energy can be stored in the ESS for later use, or sold to the contracted electricity provider. Additionally, LG’s modular house has an electric vehicle (EV) charger built in, so homeowners won’t have to worry about fitting one themselves in order to power up their EV.

For a smart and convenient user experience, all of the appliances inside this extraordinary abode connect seamlessly with LG ThinQ. Via the ThinQ app, users can effortlessly control each appliance, manage the entire HVAC system, and monitor energy storage and consumption in real-time. What’s more, LG ThinQ connects to the Smart Cottage’s security-enhancing Internet of Things (IoT) accessories, including cameras, motion sensors and smart doorbells, helping to keep occupants safe and give them peace-of-mind.

To help bring the Smart Cottage to life, LG partnered with GS Engineering & Construction Corp (GS E&C), a South Korean construction and civil engineering service provider.

“Far more than just a prefabricated home, LG Smart Cottage is an innovative housing solution that facilitates a sustainable lifestyle through state-of-the-art ThinQ connectivity,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG aims to redefine residential living by seamlessly integrating its energy solutions, appliances and services into a space that lets people live life their way.”

Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2023 from September 1-5 can explore LG Smart Cottage and a host of other innovations for a better life.

For further inquiries, please contact smartcottage@lge.com.

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With Universal UP Kit, LG Takes a Step Forward for ‘Design for All’ at IFA 2023

LG home appliances applied with Universal UP Kit for enhanced usability and accessibility

Company Puts Focus on Accessibility and the
Environment With Latest Usability Innovations

SEOUL, Aug. 15, 2023 — LG Electronics (LG) will unveil its new ‘Universal UP Kit’ at IFA 2023. A collection of innovative home appliance accessories and add-ons embracing universal design and made from recycled materials, the LG Universal UP Kit has been crafted to enhance usability for individuals facing physical challenges, exemplifying LG’s vision of a more inclusive and sustainable future. Customers can seamlessly integrate Universal UP Kit products into their existing LG home appliances so that the whole item does not need to be replaced, elevating user experience without the need to upgrade to the latest models.

The kit represents a continuation of LG’s strong efforts towards more environmentally conscious and accessibility-focused ESG initiatives. Last year, the company introduced its minimalist design appliance lineup – a testament to LG’s commitment to more sustainable manufacturing through reducing components and increasing the utilization of recyclable materials.

To aid in developing the Universal UP Kit, LG enlisted the help of its Accessibility Advisory Council, an independent board, an assembly of individuals with health conditions such as hearing or vision impairments and cerebral palsy. The council’s members shared their insights, experiences and the challenges they had experienced while using various home appliances. LG compiled, categorized and analyzed the individual feedback, shaping the foundation of the Universal UP Kit design and steering the course for future accessibility-led projects.

This collaborative effort led to the creation of ‘aid kits’ featuring solutions engineered from recycled plastics utilized to help conserve resources and minimize waste – a cornerstone of LG’s overarching ESG management strategy.

Soon to be unveiled at this year’s IFA, LG’s Universal UP Kit comprises innovative, thoughtfully crafted solutions compatible with a wide spectrum of LG home appliances, including refrigerator, CordZero™ stick vacuum, Styler™, dishwasher, water purifier, washing machine and dryer.

Universal UP’s Easy Handle Kit comes with detachable handles for the door and the detergent drawer for LG’s washer. The handles have been designed to facilitate accessibility for users with diminished manual dexterity or wrist strength to grasp the washer’s pocket handles. The kit also offers high-contrast color options created to accommodate conditions such as amblyopia.

Other aid kits from the Universal UP portfolio include the Assistant Kit. This detachable, wheeled strut redistributes the weight of LG’s CordZero stick vacuum, offering enhanced control and maneuverability. The Easy Hanger Kit introduces a long handle with a circular grip to the Styler’s clothes hangers, allowing wheelchair users to easily place them on the Moving Hanger system at the top of LG’s clothing care cabinet. Additionally, LG will introduce the Rotate Shelf Kit to increase the usability of the refrigerator’s shelves and the Easy Nozzle Kit, which attaches to the water purifier and elevates accessibility through height- and distance adjustability. The water purifier can also be upgraded for those with visual impairments by adding the Silicon Cover with Braille.

“The Universal UP Kit is designed to enhance the usability and accessibility of our home appliances and has been developed to resolve pain points shared with us by real consumers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through the Universal UP Kit, we will ensure that all LG appliance owners, regardless of age or physical limitations, can enjoy a convenient user experience.”

Attendees at LG’s IFA 2023 booth (Hall 18, Messe Berlin) from September 1-5 can see Universal UP Kit solutions applied to a variety of the company’s home appliances in the ThinQ Home Zone.

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LG Newsroom