Gaming has evolved beyond entertainment into a creative outlet for exploring dynamic universes and building fantastical worlds. To enhance this immersive experience, LG has joined forces with renowned video game publisher KRAFTON to bring LG OLED TVs and lifestyle screens to the highly anticipated life simulation game “inZOI.” This collaboration offers players a unique opportunity to experience LG’s iconic TV products in a virtual world.

Set to captivate gamers with an inspiring simulated reality experience, inZOI brings a fresh and exciting new title to the social simulation genre, drawing widespread attention from devoted communities who still celebrate classics like The Sims 4. Following a YouTube showcase that sparked a significant buzz for the upcoming release, inZOI has surged in popularity, ranking No. 1 on the Steam Top Global Wishlist as of March 24. Early Access launched on Steam on March 28, giving players a chance to experience this much-awaited game before its official global rollout.

Through this collaboration, inZOI provides a highly realistic LG product experience, allowing players to fully appreciate the benefits and values of LG TVs. In-game, players can incorporate the LG OLED evo 97-inch G5 model, OLED Flex and lifestyle screens including the LG StanbyME, StanbyME Go and LG OLED Objet Collection Posé into their virtual homes. By customizing their interiors with LG TVs and stylish décor, players can experience how these innovative products seamlessly integrate into modern living spaces.

Players can explore different TV setups to match their personal aesthetics. The massive 97-inch G5 model can be mounted flush against the wall for a sleek look or placed stylishly on a stand. The Posé model, designed to resemble high-end furniture or an art object, seamlessly blends into the living space from every angle, including its elegantly finished back.

LG’s lifestyle screens bring versatility to virtual interiors. The height of the StanbyME screen can be adjusted and rotated to achieve the ideal setup, while the StanbyME Go allows in-game characters to open its carry-bag-style case to enjoy entertainment both indoors and outdoors. In addition, players can experience the visual impact and differences of the LG OLED Flex by switching between flat and curved display modes.

With inZOI and LG TVs, players can craft unique lifestyles and stories, bringing their ideal spaces to life in a virtual world.

Be part of this exciting journey and explore LG TVs and lifestyle screens in inZOI. Stay tuned to LG Newsroom for the latest news and updates on how LG continues to bridge real-world innovation with virtual experiences.

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LG has once again left a lasting impression on visitors to ISH, one of the world’s biggest annual tradeshows for HVAC, water and sanitation solutions. Held in Frankfurt, Germany, the event highlighted LG’s extensive range of integrated heating solutions customized for diverse environments and spaces, including high-efficiency residential heat pumps and large-capacity commercial systems. Tailormade for the European market and compliant with the European Union’s F-gas Regulation, LG’s products exclusively employ refrigerants with a low Global Warming Potential (GWP).

A major attraction at LG’s booth, the Hero zone introduced ISH visitors to the exceptional Therma V™ R290 Monobloc air-to-water heat pump (AWHP) for residential applications. Displayed beneath a captivating hanging façade at the center of the zone, the new Therma V boasts a sleek, minimalist design, quiet operation and outstanding cold-climate performance, thanks to LG’s advanced scroll compressor. Designed with user comfort and the health of the planet in mind, the Therma V employs R290 refrigerant, which has a GWP of 3, to reduce carbon emissions.

LG also showcased the Monobloc G and Cascade Control Unit, two sophisticated solutions suitable for multi-unit apartment buildings and large homes. The Cascade Control Unit offers flexible scalability, allowing users to add up to eight outdoor units to their HVAC system. This adaptability not only meets varying heating demands but also optimizes energy efficiency, thereby contributing to the reduction of HVAC running costs.

Another notable exhibit was the new LG heat pump water heater (HPWH) with R290 refrigerant. Displayed in a booth area designed to resemble a stylish European kitchen, the versatile HPWH R290 utilizes both air and electricity as energy sources, achieving greater efficiency than traditional electric or a gas-powered water heaters. Its simple design ensures compatibility with various installation environments and customer needs, offering seamless integration with various types of indoor units, such as control, hydro and combi.

In response to recent EU restrictions on refrigerant usage, LG has launched a complete lineup of reliable commercial HVAC solutions utilizing R32 refrigerant (GWP of 675). Visitors learned about the innovative, large-capacity Inverter Scroll Chiller, which leverages twin inverter scroll compressors to maximize cooling power and operational efficiency. The Inverter Scroll Chiller can be integrated with LG’s Building Energy Control (BECON) CPM system, which utilizes advanced AI technologies to simplify control and monitoring of LG’s commercial HVAC solutions.

The Multi V™ i R32 variable refrigerant flow (VRF) solution was another attraction at LG’s booth. Incorporating the company’s AI engine, the Multi V i intelligently manages temperatures across multiple indoor spaces. This VRF solution includes a full package of integrated solutions, including a number of safety features and systems designed to enhance stability and reliability, and provides time-saving troubleshooting assistance with Smart Diagnosis.

 

LG, a pathfinder for innovative heating, has been at the forefront of HVAC innovation for several decades and continues to show the way forward. With its comprehensive exhibit of efficient and sustainable HVAC solutions at ISH 2025, the company reaffirmed its commitment to decarbonization and to paving the way to a better future for all.

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At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values. 

Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences. 

For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities. 

The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology. 

Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism. 

Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions. 

A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding. 

Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability. 

Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company. 

Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.” 

LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture. 

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World Water Day, observed every year on March 22, serves as a reminder to all of the importance of clean drinking water. It brings attention to global challenges such as water scarcity and pollution, advocating for collective efforts to ensure universal access to safe water. At the forefront of this mission is the LG Water Science Lab, dedicated to developing solutions that help provide customers with the highest quality water. In honor of World Water Day, this article takes a look at the essential work of the lab’s passionate and highly-trained experts, known as “water sommeliers.”

A Water Sommelier’s Daily Routine: The Science of Taste
Dedicated to making a real difference, LG’s water sommeliers analyze the taste and quality of water with the same level of precision as wine sommeliers evaluate wine. Their role is to ensure that water from LG’s premium water purifiers and filtration systems is as safe and refreshing as possible.

The Water Science Lab’s water evaluation process begins with meticulously prepared samples to prevent contamination. Given that water’s flavor and scent can be influenced by the slightest changes in the testing environment, water sommeliers avoid heavily seasoned foods, alcohol or cigarette smoke before testing. They conduct “blind” sensory evaluations to assess water taste and use state-of-the-art equipment to analyze water components for impurities. Beyond sensory evaluations and quality analysis, their responsibilities include product research and filter development, contributing to the advancement of LG’s filtration technologies for consistently pure and great-tasting water.

LG’s Water Research: A Passion for Safer, Better-Tasting H₂O
LG employs scientifically-proven methods to safeguard the water quality provided by its purifiers, including those in other LG appliances such as refrigerators. While the primary focus is on filtration systems, research also encompasses water composition and impurity analysis, crucial for optimal performance across various appliances, such as preventing water spots on dishware in dishwashers.

Certified by the Korea Laboratory Accreditation Scheme, the LG Water Science Lab conducts thousands of tests annually to verify water safety and taste. The lab utilizes the latest technologies to detect harmful substances at microscopic levels (0.001 parts per million) and ensures compliance with industry safety standards.

Collaborating with leading experts and international organizations, LG is doing its part to address emerging water quality challenges. The lab has developed its own testing protocols for precise evaluation and continuous improvement of filtration technologies. Through extensive research and a global network of water specialists and scientific advisors, the lab has established itself as a world-class authority in water science.

The Water Science Lab also collaborates internally with LG departments that develop water-related solutions, sharing insights to enhance product performance.

“Delicious Water” Through Expertise and Innovation
The taste of water is influenced by its mineral composition, affecting flavor, mouthfeel and finish. To ensure a refreshing and neutral taste, LG continuously refines its purification systems, balancing beneficial minerals while eliminating unwanted odors and flavors. LG tailors its filtration systems according to regional water quality and customer feedback, constantly reevaluating and fine-tuning filters for improved consistency.

The lab plays a key role in defining and delivering “delicious water.” By analyzing regional water quality and collaborating with certified water sommeliers from the Korean Water Sommeliers Association, LG has created a comprehensive water quality map. Via regular testing, the lab helps guarantee that water from LG purifiers matches the taste preferences of its customers.

Innovating Water Filtration for a Sustainable Future
LG Water Science Lab’s research goes beyond taste profiling to address broader water quality issues. Traditional reverse osmosis systems, commonly used in regions with high water hardness and turbidity, are known to generate significant wastewater. To address this, LG has developed direct-flow filtration systems that eliminate contaminants while reducing water waste, preserving essential minerals and ensuring a stable and efficient supply of water.

As global water challenges intensify, LG remains committed to monitoring conditions and leading the future of water purification through innovative technologies for cleaner, safer drinking water.

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Accessibility in technology transcends mere innovation; it is about making everyday life better for everyone. At CSUN AT 2025, LG participated as the first global home appliance company to showcase its universal approach to accessibility.

The “CSUN Assistive Technology Conference,” organized by the Center on Disabilities at California State University Northridge, is recognized as the world’s largest event focused on assistive technology. Major global tech companies, including Google, Amazon, Apple and Microsoft, participate annually to introduce their new accessibility technologies and gain valuable insights.

As the pioneering global home appliance company to exhibit at the CSUN conference, LG unveiled accessibility innovations designed to enable a “Better Life for All.” At the 40th annual CSUN conference in March, LG showcased smart home innovations, AI technologies and accessory devices aimed at helping consumers with disabilities and senior citizens use products more conveniently.

For the U.S. consumer market, LG demonstrated various solutions that enhance user experiences through attachable accessories and software updates for home appliances and consumer electronics.

The LG Comfort Kit, introduced in North America for the first time this year, was developed in response to user concerns. LG created several accessories to make appliances easier to operate, including easy handles for people with limited strength to open the laundry detergent drawer and washer and dryer doors, and an easy-to-use dial for washing machines. The company continues to expand the Comfort Kit lineup by listening to feedback from a variety of consumers, including those with mobility impairments, visual impairments, as well as children and seniors.

Another highlight of the exhibition was a newly-developed commercial kiosk featuring height- adjustable capabilities and tactile keypads. This kiosk allows wheelchair users to easily adjust the screen height to their eye level. A new tactile keypad accessory designed to enhance accessibility for visually impaired consumers also was introduced at the conference.

Complementing its technology demonstrations in the booth, LG hosted a half-day workshop addressing topics such as AI smart homes, universal design including comfort kits, and accessible kiosks. Discussions included new assistive technologies and ways to alleviate customer pain points to create more convenient environments. Workshop participants included accessibility stakeholders from the Shepherd Center, the University of Maryland, UC Berkeley, the American Council of the Blind and the National Center for Accessible Media, who all shared their expertise and insights on improving accessibility in products.

According to LG Electronics ESG Strategy Head Justin Hong, LG’s role at CSUN 2025 exemplifies the company’s ongoing efforts to enhance accessibility for home appliance users and to realize its Better Life for All ESG vision. “Accessibility is at the heart of our innovation, driving us to push boundaries and exceed expectations,” he says. “It is particularly meaningful to showcase various products launching in North America as we continue our efforts to contribute to a Better Life for All with some of the easiest-to-use and most convenient products on the planet.”

LG was excited to participate in CSUN AT for the first time and present its newest accessibility-focused solutions debuting in North America. The event was a great opportunity to highlight the company’s ongoing commitment to improving lives for everyone by offering products that enhance convenience and ease of use.

With its first appearance at CSUN AT 2025, LG reaffirmed its commitment to universal design and accessibility. By introducing thoughtfully designed solutions that enhance convenience for disabled and senior users, LG continues to push for a more inclusive future.

Contributed by LG Electronics USA

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Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market.

The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region.

The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration.

“Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region.

Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future.

“This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said.

The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success.

Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V™ i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology.

Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life.

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Creativity thrives where art and technology intersect, sparking innovation that unlocks new forms of expression while deepening our appreciation for art. Embracing this powerful synergy, LG is dedicated to supporting artistic endeavors that push boundaries and redefine possibilities, as well as seeking transformations of contemporary art into unique experiences using state-of-the-art displays.

In January, LG Singapore formed a groundbreaking partnership with ART SG 2025, presented by Founding and Lead Partner UBS, to merge its cutting-edge technology with the contemporary art of inspiring creators, crafting an unforgettable experience for all who bear witness.

As a Supporting Partner, LG Singapore supplied ART SG’s galleries with an array of powerful and clear OLED evo TVs, with the impressive 42- and 75-inch models anchoring star local artist Shavonne Wong’s latest installation – “Meet Eva Here.”

This distinctive art piece invites the audience to engage with an AI companion (Eva) who listens, reflects and evolves through anonymous conversations displayed on screen. By interacting with Eva, participants can shape a living narrative that examines the boundaries of trust, identity and connection in the age of artificial intelligence.

Among the exhibition’s esteemed visitors was the Ambassador of the Republic of Korea to Singapore, Hong Jin-wook, who was eager to meet representatives of LG Singapore due to his shared passion for art and technology.

Recording no less than 41,000 visitors in its third year at the Marina Bay Sands Expo and Convention Centre, ART SG 2025 made greater waves in Singapore’s art scene this year. This partnership marks another step in redefining how users engage with art in an increasingly digital world, offering an open invitation to explore the evolving narratives emerging from this dynamic relationship.

Contributed by LG Singapore

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