[Executive Corner] Smart Life Solutions for a Zero Labor Home

An illustration of Oh Sai-kee, Head of LG Electronics Home Appliance and Air Solution R&D Center

As smart home and electrification technologies emerge as key trends in the home appliance sector, we are seeing an industry-wide shift away from simple product sales to a more service-oriented business model.

Smart home technology simplifies the management of complex devices through a range of helpful automation features. By utilizing insights gained from home appliances and Internet of Things (IoT) sensors, the latest smart home tech can better understand customer’s lifestyles and needs. This, in turn, enables the delivery of proactive, tailored services that reduce the burden of household chores. As the technology advances, we move closer to the realization of what LG calls the Zero Labor Home.

*This image is designed to aid understanding of a smart home solution that connects and controls devices within the home (Image Source: Feepik)

Smart home solutions have become a major focus not only for appliance manufacturers but also for IoT, telecommunications, construction and big tech companies. The introduction of smart home standards or protocols, such as Matter,¹ is enhancing connectivity between appliances, IoT devices and home systems. Moreover, generative artificial intelligence (AI) and ambient computing² technologies are making it possible for users to control devices and services through voice commands alone, saving them time and making life at home far more convenient.

*This image was created to aid understanding

One of the leaders in this space, LG recently introduced its latest AI Home solution, offering users the ability to control their home appliances and IoT devices through conversational voice commands. FURON, LG’s generative AI agent and the brain of the AI Home, is able to learn and remember users’ preferences for various devices and apply the appropriate settings in the given situation. Furthermore, LG AI Home connects seamlessly with appliances and IoT devices from a growing number of global brands and integrates flawlessly with various types of apps through ThinQ ON, LG’s AI home hub. The company is continuing to expand its AI Home ecosystem to offer users a broader range of smart home solutions and services.

The transition from fossil fuel to electricity-powered products is a significant global trend – one that is expected to accelerate due to the enforcement of international regulations aimed at mitigating global warming. Boilers are rapidly being replaced by heat pump heating systems, gas ranges by induction cooktops and gas dryers by heat pump dryers. Against this backdrop, LG is actively strengthening its research and development (R&D) programs to discover more efficient and reliable heat pump technologies. These efforts include the recent completion of the company’s “global R&D triangle” to create specialized solutions for cold climates, and the hosting of the Global Heat Pump Consortium, which was founded by LG in collaboration with international universities.

*This image was created to aid understanding

Moving forward, electrification technology will evolve into smart home energy solutions that optimize energy generation, storage and usage within the home. Ultimately, this evolution will give rise to living environments whose occupants can enjoy convenient cooking, heating and cooling – and a dependable supply of hot water – while simultaneously reducing household energy consumption and environmental impacts.

Known for its expertise in smart life solutions, LG has always emphasized the importance of innovation. LG’s core technologies, including the linear compressor (refrigerators), Direct Drive motor and TrueSteam™ technology (washing machines, Styler), and dual rotary and scroll compressors (air conditioners), have played a crucial role in the company’s rise to leadership in the global home appliance market. Looking ahead, the role of LG’s R&D division will be even more vital in discovering new electrification and smart home technologies. Through a commitment to excellence and a spirit of inquiry, LG will continue to lead the way to a better future.

By Oh Sai-kee, Head of LG Electronics Home Appliance and Air Solution R&D Center

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¹ A smart home and IoT device connectivity standard developed by the Connectivity Standards Alliance (CSA). Matter enables seamless interoperability between smart devices and platforms from diverse ecosystems.
² Ambient computing refers to technology that is able operate invisibly in the background, blending into the environment and working automatically without users noticing its presence. Also referred to as “invisible computing” or “disappearing computing”.

LG Unveils New Business Monitors for Productivity and Comfort

A photo of three types of LG business monitors

Company’s Business Monitor Lineup Boasts a Wide Range of Screen Resolutions and Sizes,
Offering Versatile Options to Meet a Broad Spectrum of Workplace Needs

SEOUL, Oct. 18, 2024 — LG Electronics (LG) is launching its business monitor lineup, introducing 20 brand-new models designed to enhance productivity and ergonomic comfort in the workplace. Well known for its premium consumer monitors, LG is now expanding into the B2B sector with monitors tailored to the needs of diverse professional environments, from corporate and government to education, healthcare and the creative industries. The impressive lineup presents customers with a wealth of choices, including a variety of different aspect ratios and screen resolutions ranging from QHD to Full HD.

LG UltraWide™ Displays: Spacious, High-resolution Screens
Available in the 21:9 aspect ratio, LG’s UltraWide™ business monitors are outstanding multitasking solutions with high-resolution screens. The 34BA85QE-B and 34BA75QE-B feature 34-inch curved QHD+ (3,440 x 1,440) resolution IPS displays that deliver sharp, detailed visuals and accurate color reproduction. They also provide excellent color consistency across a wide viewing angle, ensuring distortion-free images from practically any vantage point.

Suitable for government control rooms, financial traders, IT developers and programmers, the extended screen format of LG UltraWide™ business monitors makes multitasking easier, giving users the space to keep several windows open at the same time. The 34BA85QE-B comes equipped with a built-in webcam and microphone, enabling convenient video conferencing without the need for additional devices. LG’s feature-packed UltraWide™ business models also offer Picture-by-Picture (PBP) mode, specifically supporting 2PBP, which streamlines workflow by allowing users to display up to two windows side by side.

Additionally, thanks to the inclusion of USB-C 3.2 Gen1 with power delivery (up to 90W), LG’s UltraWide™ monitors can charge connected devices while simultaneously displaying content from them, making life even more convenient for busy professionals.

QHD Monitors: Ergonomic Designs with Adjustable Stands
Ideal for customer-facing settings, such as government service centers, airports and hotel lobbies, LG’s QHD monitors feature ergonomic designs with height-, swivel-, and tilt-adjustable stands that help deliver customized comfort for each user. This flexibility offers numerous possibilities for monitor-position adjustment. For example, the screen can be significantly lowered to enable direct eye contact and better communication between staff and customers. Furthermore, the inclusion of Reader Mode helps to lessen eye fatigue when reading documents, making the new monitors more comfortable to use for extended periods. The monitors also help safeguard users’ eye comfort with Flicker Safe Mode, which minimizes the occurrence of screen flickering.

The company’s QHD lineup includes two 27-inch, high-resolution variants (models 27BA75QB and 27BA65QB), each fitted with a premium IPS display that provides exceptional clarity, a wide viewing angle, 99 percent coverage of the sRGB color gamut and support for SDR and HDR modes. Along with precise color reproduction, both of the new QHD models boast a 100Hz refresh rate that results in smooth visuals and a pleasant user experience. To ensure compatibility with the widest possible range of digital devices and peripherals, LG’s QHD monitors incorporate multiple connectivity options, such as USB-C and HDMI.

Full HD Monitors: Enhancing User Convenience
LG’s Full HD Monitors are well suited to roles that require users to work with data or content from multiple external devices, offering USB Type-C and other types of USB ports. Available in 27- and 23.8-inches, LG’s business monitors with Full HD (1,920 x 1,080) resolution IPS panels (models 27BA850 and 24BA850) come with built-in speakers and webcams for convenient video conferencing. Each monitor also has its own internal power supply to ensure reliable performance and minimize clutter in the workspace.

Reflecting LG’s commitment to sustainable product design, the new business monitors come with globally-recognized energy and environmental certifications, including ENERGY STAR, EPEAT, and TCO Certified. Full HD models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a silver rating from EPEAT indicating that products meet a broad and robust set of criteria, also making them a more sustainable purchasing option.

“LG’s new business monitors meet the growing demand for high-resolution, ergonomically designed workplace screen solutions,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “With our market-leading B2B monitors, we aim to support the digital transformation of the workforce and enhance the employee experience.”

For more information, visit LG IT B2B Digital Showroom.

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[Customers at Heart] Trial and Buy: Reshaping Hong Kong’s Customer Experience

In the fifth episode of our “Customers at Heart” series, we discover how LG Hong Kong is actively taking steps to enhance local customers’ experiences by introducing an easy and convenient “Trial and Buy” program to the nation.

For LG Electronics, delivering a customer experience that excels in every aspect is crucial to enriching the lives of customers. Through this belief, the company is committed to ensuring a Better Life for All by providing the most uncompromising customer experiences, which is reflected in its commitment to enhance customer interaction and engagement. This mission is consistent across the world, with its Hong Kong office leading the way through its consistent efforts to elevate customers’ everyday lives.

With a strong emphasis on its customer-centric approach, LG Hong Kong has been working tirelessly to increase the number of opportunities for customers to try and experience its newest products themselves, so that they know they love them before spending any money. Take the LG Pra.L Pop-Up Store as a prime example of this. Dedicated to the launch of the Pra.L home beauty lineup, each member of staff on site at the pop-up space was trained to deliver personalized assistance and expert guidance, ensuring the most seamless and informative shopping experience.

Yuri Han, managing director of LG Hong Kong

Within the online realm, the company’s website and e-shop platform feature user-friendly interfaces as well as all the product information customers could possibly need. LG Hong Kong has also invested in advancing online search and filtering capabilities to make product discovery even faster and easier.

What’s more, LG Hong Kong launched its decision-enhancing “Trial and Buy” program, which lets customers test the latest products for a short period before purchase. The program’s launch coincided with the release of new products as to receive quick feedback that could be used to develop customized marketing and sales strategies, and to inspire various enaging activities. By actively listening to needs, addressing their concerns and offering them tailored recommendations, LG Hong Kong has maximized customers’ satisfaction and loyalty by making them feel valued by the brand.

This new approach to customer engagement harmonizes physical and digital experiences that are tailored to Hong Kong consumers who value innovation and personalization. It reflects a broader trend towards experiential marketing, emphasizing a seamless customer experience at every touchpoint.

The company hopes its efforts provide the easy, convenient experiences that empower consumers to take charge and feel the true meaning of Life’s Good on numerous occassions throughout the day. To discover more LG promotions taking place around the world, visit LG Newsroom.

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[On the Job] The LG Brand Book: Inspired by Brave Optimism

In this edition of On the Job, we meet Park Sol-mi from the LG Global Marketing Group’s Brand Strategy Team. She shares how her interactions with the company’s employees inspired her to create a compelling Brand Book that embodies LG’s spirit of brave optimism.

Park Sol-mi, global head copywriter at LG Global Marketing Group’s Brand Strategy Team

To mark the one-year anniversary of its “Brand Reinvent” announcement, LG brought its brand values and unique employee DNA together to create the LG “Brave Optimists” Brand Book. This book is based on the experiences of employees from various fields, regions and time zones, and features 28 unique stories beautifully curated into four chapters: “Uncompromising customer experience,” “Human-centered innovation,” “Warmth to power a smile” and “Brave optimists.” It includes narratives of how innovative products like the LG Styler, LG StanbyME and LG gram came to be.

The journey began when Park Sol-mi joined LG as its head copywriter. In this role, Park was exposed to various efforts and projects undertaken by the company’s offices across the globe, gaining an unrivaled understanding of LG’s brave optimism by speaking to the heart of the company – its employees. “My team and I could see what it truly means to be LG from a completely new perspective,” said Park. “We agreed it would be a shame to keep this to ourselves, so we began interviewing our amazing colleagues to publish a book that would effectively convey the essence of LG.”

Over 15 months, she interviewed a total of 47 people including former and current executives and employees working for different business units and regions. She even paid visits to retired executives and travelled around the country to meet a technician working at LG’s service center. All these unique narratives came together to capture the essence of LG.

Park emphasized how this book promotes many powerful messages that people, whether they have a strong connection to LG or not, can resonate with. One particular story she empathized with was of a senior employee’s overseas sales experience and how “when one aims to experience the unexpected, that’s where the value of premium comes to life for them.”

However, making this Brand Book was not without its challenges. With a history spanning more than half a century, LG’s early years were much harder to explore than its recent endeavors, necessitating a bold approach. “If LG was a person, it would be someone with a long history, much like our parents,” she explained. “While it’s important to evaluate and question things critically, our goal was to create a book that also sheds light on the layers of history, culture and values that have been established over time.”

Joining the company with the aim of sharing the company’s myriad strengths, Park was confident about taking the love and admiration for LG to the next level on a global scale. Prior to joining LG, she saw the people of LG as kind and warm, simply laid-back individuals. However, after becoming part of the team, she quickly realized that ambition runs strongly through the employees.

As a part of the Global Marketing Group’s Brand Strategy Team, Park ensures all branding and marketing activities across LG’s global subsidiaries reflect a consistent brand identity. Her role has expanded to include copywriting, where core principles like “write with a smile,” “write with insight” and “write with design” were established. These guidelines were distributed to global subsidiaries in local languages to maintain a unified and unique voice across the company.

With her unwavering dedication to internalizing and solidifying LG’s unique style of communication, Park hopes that one day a single sentence will unmistakably convey LG’s essence in any language. “Writing for both internal and external audiences brings me pure joy, as I feel most alive when I’m confident in my writing – it’s my Life’s Good moment,” she mentioned. “I believe that these two forms of writing complement each other and will create even greater synergy.”

Although not featured in the Brand Book, an honorable mention must go to LG Crew, a program run by university students that gives insights into Gen Z culture and opinions. Its dedicated members come together on the weekend to share and discuss current trends. Park recalls an unforgettable interaction with an LG newcomer and former LG Crew member, who impressed her with their dedication to answering simple questions about emerging trends. They delved into their own experiences and expertise, demonstrating absolute confidence in their knowledge of current trends.

Every chapter of the Brand Book offers a new insight into the brave optimism LG pursues in everything it does. Stay tuned to the LG Newsroom to discover more ways its teams around the world are spreading optimism and hope.

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Inspiring Australians to Live Their Best Lives at Home

LG is committed to ensuring Life’s Good for customers around the world by integrating advanced technology into everyday life and evolving into a Smart Life Solution Company. In line with this, LG Australia recently partnered with Channel Seven’s Dream Home renovation series as an official sponsor. The series featured six pairs transforming suburban homes into Dream Homes, showcasing LG products in real Australian settings.

To raise awareness of the partnership and show how LG’s “Life’s Good with Optimism” commitment can make life at home just a little bit sweeter, LG Australia conducted a comprehensive campaign centered around optimism. This campaign leveraged various touchpoints to position LG as a brand that fosters connections and joyful living at home.

The campaign commenced with an exciting week-long giveaway in collaboration with Australia’s top breakfast TV program, Sunrise on Channel Seven. Airing daily, this game-show-style competition awarded real Australians a series of LG products to help bring their Dream Home visions to life, creating a sense of optimism and joy within the community.

LG Australia also launched an owned consumer promotion featuring renowned interior designer Kate Lawrence. For MyLG members, Lawrence offered two lucky Australians a professional room makeover, complemented by LG products and a voucher to purchase items for their Dream Home through a partnership with homewares retailer, Freedom.

An exclusive event was hosted at the newly renovated home of Dream Home contestants Lara and Peter to showcase how innovative technology can create delightful home experiences. This event was part of the lead-up to the Dream Home grand finale. It highlighted LG products in real Australian homes, promoted the LG Australia and Dream Home partnership, and communicated LG’s “Life’s Good” brand promise to a wide Australian audience.

A highlight of the event was a panel discussion featuring Dream Home Judge Rosie Morley, contestants Lara and Peter, LG Australia Marketing Director Gemma Lemieux and special guests Rhys and Liam, who also participated in the Dream Home series and renovated Lara and Peter’s home. The panel delved into the evolving role of the home and the significant influence of technology in maximizing joy and happiness in our personal spaces.

Guests were treated to a surprise reveal, courtesy of Australian entertaining expert Alex Cadger, who shared his tips and tricks to putting on the perfect party from his years of experience with his home catering company, The Blonde Butler. After a surprise reveal – the best part about a renovation show – of an exceptional grazing table, guests were invited to tour the home, get hands-on with LG products and enjoy an afternoon of food, drink and conversation.

To capitalize on the event’s momentum, participants spoke with Dream Home contestants about their experiences and shared insights into the role that smart technology plays in creating your dream space, no matter your expectations, and making life more enjoyable and fulfilling.

Following the Dream Home grand finale, the event at Lara and Peter’s home generated online buzz, showcasing LG as a brand that fosters connections and empowers Australians to live their best lives. Overall, the campaign increased consumer preference for LG as a brand that facilitates lasting connections, further reinforcing its position as a Smart Life Solution company.

To read more about LG’s Dream Home campaign, visit LG Australia’s Dream Home website.

Contributed by LG Australia

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LG OLED Presents Work By Sir John Akomfrah to Explore Social and Environmental Issues

Picture of a woman standing in front of five wall-mounted LG OLED TVs, gazing at John Akomfrah’s artwork created in collaboration with LG OLED

At Frieze London 2024, LG OLED and Akomfrah Bring Art and Technology
Together to Inspire Audiences With a Thought-Provoking Film Installation

SEOUL, Oct. 11, 2024 — LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024. At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.

Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis. A profound meditation on identity formation is framed by an allegorical representation of the Garden of Eden and its disappearance; a montage of footage evoking the abundant richness of past biodiversity is interrupted by glimpses of blazing wildfires, scenes of racial discrimination and a fragmented text, underscoring responsibilities to confront multiple and intersecting crises.

Powered by the compelling fusion of art and technology, multiple ultra-large LG OLED displays bring Akomfrah’s artistic narratives to life with stunning picture quality on an incredible scale. Notably, LG OLED’s self-lit nature reveals the full, vivid expression of the colors, enriching the depth and realism of the artwork’s multi-sensory elements for a truly immersive experience.

LG’s commitment to making LG OLED a more sustainable choice closely aligns with Akomfrah’s drive to address climate change, human communities and the plight of migrant diasporas globally. LG OLED TVs incorporate fewer components than LCD TVs due to the absence of a backlight, which results in the 65-inch OLED TV using 60 percent less plastic compared to an LCD TV of the same size. Weighing in at about 20 percent less than an LCD TV of the same screen size, OLED screens also contribute to the reduction of CO₂ emissions during transit. In addition, recycled plastic accounts for approximately 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED models. These efforts have culminated in LG OLED TVs receiving environmental product certifications from the UK’s Carbon Trust and Switzerland’s SGS for four consecutive years, underscoring the company’s commitment to sustainability.^*

“I’m truly delighted to be able to bring my artistic vision to life with LG OLED,” said Akomfrah. “Becoming Wind aims to draw viewers into a deep state of contemplation about the intrinsic relationship between nature, humanity and technology through the interplay between sound and visuals. LG OLED’s advanced audiovisual capabilities and technological advancements enhance the sensory elements of the art, seamlessly integrating image, sound and emotion to take audiences on a visually compelling and intellectually stimulating journey.”

“We are pleased to continue our collaboration with renowned artist Sir John Akomfrah to highlight how LG OLED captivates audiences by enhancing the depth of his thought-provoking artwork,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED remains committed to supporting both artists and audiences who embrace our passion for innovation and positive change. We will continue to empower artists who seek to inspire the world through the intersection of art and technology.

Visitors to Frieze London 2024 can experience Akomfrah’s artwork Becoming Wind from October 9 to 13 at The Regent’s Park. Visit the website to step into a world of artistic brilliance and explore captivating collaborations with LG OLED ART.

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^* Carbon Trust: Carbon Footprint Reducing certifications (2024 LG OLED evo G4 77”/65”/55”)
Carbon Footprint Measured certifications (2024 LG OLED evo G4 97”/83”, C4)
SGS: Environmentally Evaluated certifications (2024 LG OLED evo G4/C4/B4)

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LG Drives B2B Growth With a Focus on Customer-Centric Business Solutions

A photo of man is examining a machine connected to the LG EV charger

LG Aims to Expand Its B2B Offerings and
Build a Growth-Driven Portfolio in Emerging Sectors

SEOUL, Oct. 10, 2024 — LG Electronics (LG) held a press conference today at LG Digital Park in South Korea to share its future vision for the B2B sector with domestic journalists. The company outlined its goal for the LG Business Solutions (BS) Company to achieve KRW 10 trillion in annual revenue by 2030.

At its 2024 Investor Forum in August, LG highlighted the acceleration of its B2B operations as one of the central components of its business portfolio innovation strategy. By 2030, the company expects that its B2B concerns will account for 45 percent of total sales.

LG plans to strengthen its leading B2B businesses, such as hotel and hospital TVs, digital signage and premium laptops, while also focusing on medical monitors and electric vehicle (EV) chargers to build a sustainable, growth-focused portfolio.

Additionally, the company is rapidly strengthening its B2B capabilities across a wide range of areas, including vehicle components, HVAC systems, built-in appliances and smart factory solutions. The expansion into mobility and new business segments is part of the company’s strategy to accelerate its business transformation.

Leading LG’s flagship B2B businesses, the LG BS Company offers customized digital signage for various commercial spaces, including hotels, retail stores, offices, schools and hospitals, as well as IT products ranging from high-spec monitors to LG gram laptops, commercial robots and EV charging solutions.

The B2B sector is less affected by economic fluctuations than B2C, resulting in comparatively stable revenue and profits. Another advantage of B2B is the “lock-in” effect, which typically leads to close, long-term relationships with customers and a virtuous cycle of mutual growth.

“Over the past 66 years, LG has accumulated valuable insights into its customers and the diverse spaces they occupy through its consumer electronics business,” said Jang Ik-hwan, president of LG Business Solutions Company. “Going forward, we will leverage this expertise to offer tailored services and differentiated solutions to our business customers, further cementing our reputation as a trusted partner in the competitive B2B market. The BS Company is seeking to double its current revenue, reaching KRW 10 trillion by 2030.”

Driving the Commercial Display Market with Premium Signage and Hospitality TVs
LG has gained a leading position in the B2B display solution market thanks to its top-tier commercial display technology, premium digital signage and strong performance in the global hotel and hospital TV segments. LG’s information display business has experienced steady growth since 2019, recording an average annual growth rate of seven percent.

LG will continue to expand its display solutions business with products tailored for various spaces. The focus will be on premium fine-pitch LED signage (including All-in-One LED and Micro LED models), a product category that has seen a double-digit rise in revenue each year.

At the forefront of this expansion is the cutting-edge LG MAGNIT Micro LED display. LG MAGNIT is offered in various formats, including an all-in-one model for conference rooms, a model designed for virtual production studios, a premium home cinema edition and a model with a separate power supply unit (PSU). Since 2020, MAGNIT has recorded an impressive growth rate, with its annual revenue growth nearing a twofold increase on average over the past four years.

Additionally, LG is strengthening its portfolio of innovative digital signage solutions with products such as the next-generation LG Micro LED display, which is set to launch later this year. LG has employed the latest AI technology for its upcoming Micro LED, both during the production process and to create intelligent image-quality algorithms that help ensure superior visual performance. As part of the manufacturing process, AI is used to assess and select each of the product’s approximately 25 million LED chips (based on a 136-inch model). Meanwhile, the AI processor applied to the LG Micro LED display analyzes and optimizes color and brightness in real-time to deliver optimal picture quality.

To drive future growth, LG is actively working to identify potential demand and will keep on adding to its diverse lineup of tailored hardware and software solutions for commercial spaces.

Preferred by customers around the world, LG’s hospitality TVs boast many user-friendly features, including the ability to wirelessly mirror personal devices screens via Google Chromecast or Apple AirPlay. Hotel guests simply scan the QR code displayed on the TV to watch content from their device on the TV’s larger screen. To protect users’ privacy, viewing history and connection data are automatically deleted upon check out.

LG continues to maintain its strong leadership in the global hospitality TV market, and is collaborating with renowned international hotel chains including IHG Hotels & Resorts, and Hyatt.

In addition to its hardware offerings, LG provides a variety of cloud solutions through its online B2B platform, LG Business Cloud. These include the LG DOOH Ads digital signage advertising solution, LG SuperSign Cloud and Pro:Centric digital signage and hospitality TV content management solutions, and LG ConnectedCare remote monitoring and management solution.

To accelerate its expansion into new business areas and enhance overall competitiveness, LG is fostering strategic partnerships with global B2B companies. It recently signed a memorandum of understanding with office solutions provider Ricoh to explore the development of comprehensive enterprise services.

Strengthening LG’s Position as a Leading EV Charging Solutions Provider
LG is set to expedite its growth in promising new business areas, with the company’s EV charger business standing out as an emerging “unicorn.” Through strategic partnerships and investment, LG is poised to increase its presence in the global EV charger market.

LG opened its EV charger production factory in the U.S. (Texas) in January of this year and in June reached an agreement with ChargePoint, a leading provider of networked charging solutions for EVs in North America. The two companies are collaborating to expand their businesses by boosting product sales through distribution channels, reinforcing their product portfolios and jointly developing next-generation solutions. Additionally, LG is leveraging its extensive B2B sales network in the U.S., established through its nationwide success in hospitality TVs and digital signage, to actively target the country’s increased demand for EV charging infrastructure. This includes the necessary charging framework for hotels, shopping malls and retail stores, as well as highway charging stations and depots.

LG aims to secure around eight percent of the U.S. fast charger market by 2030 and position itself as a global top-tier provider of EV charging solutions.

At present, LG offers six types of EV chargers, including 7kW and 11kW slow chargers, and 100kW, 175kW, and 200kW fast-charging models.¹ In addition, the company is producing a 350kW ultra-fast charger for the North American market and plans to release two slow-charging models – 30kW and 7kW – targeting the European market, all scheduled to launch by the end of this year.

Furthermore, LG is proactively addressing concerns over EV charger safety by implementing various fire-prevention solutions.

The charging control system applied to LG’s EV chargers prevents overcharging, which is one of the leading causes of EV charging safety incidents. The control system automatically stops charging when the vehicle battery reaches 80 percent during fast charging and 100 percent during slow charging. Additionally, LG chargers are equipped with a load management system that allocates electricity based on the installation site’s power capacity, ensuring stable charging even with limited power availability.²

The installation environment and consumer safety are key considerations in the design of every EV charger that LG makes. The company’s 175kW fast-charging model operates reliably in extreme temperatures ranging from -35 to 55 degrees Celsius and boasts an IP55 rating for water and dust resistance, along with an IK10 rating for impact resistance. Additionally, LG EV chargers comply with Restriction of Hazardous Substances (RoHS) regulations for the use of ten harmful chemicals such as lead, cadmium and mercury during the manufacturing process.

Prioritizing Medical Monitors as a Key Growth Engine
LG is focusing on the medical monitor sector as a new growth driver for its IT business, with plans to become a global top-three medical monitor provider within the next five years.

Medical monitors are required to meet the medical device regulations of each country, as well as medical imaging display standards, such as DICOM Part 14. Delivering excellent image accuracy and reliability, these monitors are considered premium products with high entry barriers, and are recognized as high-value-added products. According to market research firm Omdia, the global medical monitor market is expected to reach approximately USD 2.5 billion in value by 2030. In markets such as North America and Europe, hospitals are required to use medical-grade monitors for the reviewing of medical images obtained from X-rays, endoscopies and other procedures. With these strict regulations in place, the market for medical-grade monitors is expected to grow significantly in the future.

Launched in 2016, LG’s medical monitor business has steadily expanded in size, achieving close to double-digit annual growth in North America and Europe. Its product lineup, which is now available in more than 50 countries worldwide, currently comprises 14 types of medical monitors – including clinical, diagnostic and surgical models – and six types of digital X-ray detectors (DXDs).

LG offers healthcare institutions a diverse range of medical monitors, including surgical monitors with Mini-LED technology, specialized diagnostic monitors for mammography and high-resolution displays with screen-split features. By adopting a turnkey solution approach, LG has enhanced its competitiveness in the global medical display market and set a solid foundation for future growth.

In 2023, the company made significant strides in the medical display segment by securing a four-year, EUR 10 million contract with Centrale d’Achat de l’Informatique Hospitalière (CAIH), France’s public hospital IT purchasing center, for the supply of medical monitors. Looking ahead, LG plans to integrate AI technology into the data analysis and solutions derived from its medical monitors and digital X-ray detectors, and is also considering an entry into the medical imaging equipment sector.

LG’s success in the B2B sector owes much to the company’s technology and knowhow accumulated over many years in the B2C market. Recently, LG is in discussions regarding a contract to supply a U.S. financial services company with custom-built, high-resolution monitors for a period of five years. LG has supplied dual monitors to a U.S. financial media company and provided in-flight entertainment (IFE) displays to international airlines.

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¹LG’s 7kW and 11kW slow chargers and 100kW fast charger are available in South Korea, while the 175kW and 200kW fast-charging models are available in North America.
²LG’s load management solution, which has already been applied to the company’s fast- and slow-charging EV charging solutions in North America, will be introduced in South Korea beginning next month.

LG’s New 32HR734S 4K Surgical Monitor With Mini LED Technology Delivers Outstanding Image Quality

Designed for the Healthcare Sector, Company’s Latest Medical Monitor
Provides Impressive Imaging and Convenient Features

SEOUL, Oct. 9, 2024 — LG Electronics (LG) is launching its new 31.5-inch surgical monitor (model 32HR734S) featuring advanced Mini LED display technology. Designed to provide color video displays of images from surgical endoscopes, laparoscopic camera systems and other compatible medical imaging systems, LG’s monitor has received 510(k) clearance from the U.S. FDA, indicating it can now be sold in the U.S. The 32HR734S’s Mini LED technology enables precise brightness control and provides a wide color range, optimizing image clarity and color, making it an ideal choice for a variety of surgical applications, including laparoscopy and endoscopy.

The 32HR734S features a 31.5-inch, 4K resolution (3,840 x 2,160) Mini-LED display leveraging thousands of tiny LED diodes as the Back Light Unit (BLU). Delivering 2,000 cd/m² peak brightness and a dynamic contrast ratio of 1,000,000:1, LG’s medical monitor leverages 1,536 local dimming zones to produce clear, detailed images and enhanced visual contrast. The display also provides excellent color consistency across the screen and boasts 98 percent coverage of the DCI-P3 color space.

In addition to its impressive visual performance, the 32HR734S delivers the durability and reliability necessary for surgical settings. Employing Optical Bonding technology, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings on its front, LG’s 32HR734S 4K surgical monitor ensures optimal visibility even in brightly lit operating rooms. What’s more, the front and rear of the product (IP45- and IP32-rated, respectively) offer excellent resistance to water and dust, preventing fluids or particles from disrupting monitor operation during surgeries.

The 32HR734S is also the first LG surgical monitor to incorporate the innovative Clone Screen feature. Clone Screen allows users to duplicate the image being displayed on the 32HR734S on a second monitor (connected via HDMI), significantly enhancing operational efficiency and communication within the surgical environment, especially in situations where multiple medical professionals need to view the same image.

For added versatility, the display’s Mirror Mode makes it possible to flip the on-screen image horizontally, while Rotation Mode can rotate the image 180 degrees to match the orientation of the surgical camera. The 32HR734S also provides Picture-in-Picture (PIP) and Picture-by-Picture (PBP) functionality, the latter allowing the display of up to four different image sources simultaneously. This enables medical staff to view a combination of inputs or images, such as laparoscopic and fluoroscopic images, while monitoring the patient’s vital signs at the same time.

“Featuring advanced Mini LED technology, the 32HR734S delivers the excellent picture quality and convenient functionality needed in surgical settings,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We believe our new model will significantly boost efficiency for medical professionals performing and assisting with surgeries.”

Key Specifications:

		LG Surgical Monitor (32HR734S)
	Size	31.5-inch
	Backlight Technology	Mini LED
	Screen Resolution	4K (3,840 x 2,160)
Display	Panel Type	IPS
	Aspect Ratio	16:9
	Surface Treatment	Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, and Anti-Glare)
	Color Gamut (Typ.)	DCI-P3 98%
	Brightness (Typ.)	800cd/m²
	Brightness (Stabilization)	500cd/m²
	Peak Brightness (Typ.)	2000cd/m²
	Color Bit	10bit
	Contrast Ratio (Typ.)	1,000:1
	Response Time (Gray-To-Gray)¹	5ms
Features	DICOM Compliant	Yes
	Hardware Calibration	LG Calibration Studio
	HDR	HDR 10, HDR Effect
Video Signals	Input Terminals	HDMI x 1, DisplayPort x 1, SDI (12G / 3G) x 4, DVI-D x 1
Video Signals	Output Terminals	HDMI (Clone Screen) x 1, SDI (12G / 3G) x 4
Connectivity	USB	USB 3.0 1 Upstream, 1 Downstream
Power	AC Input	100-240Vac, 50/60Hz
Power	Power Consumption	130W (Max) / Less than 0.3W (DC Off)
Durability	IP Resistance Rating²	IP45³(Front), IP32⁴ (Except for Front), IK06⁵
User Convenience	PBP	Yes (2 / 3 / 4 PBP)
	PIP	Yes
	Screen Flip	Mirror Mode, Rotation Mode
	Failover Input Switch	Yes
Physical Specifications	Weight	9.7 kg
Physical Specifications	Wall Mount Size	200 x 100 / 100 x 100 mm

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¹ GtG: Gray-to-gray response time.
²Tested under controlled laboratory conditions with an IP/ IK rating. Dry before using. Do not charge while wet.
³ IP45: Protected against solid foreign objects of 1.0 mm and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
⁴ IP32: Protected against solid foreign objects of 2.5 mm and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
⁵ IK06: Protected against 1-joule impacts.

^*Specifications may vary by region and all features, standards, and other product specifications are subject to change without notice or obligation.

LG Releases Preliminary Earnings for Third-Quarter 2024

Company Sets New Record for Third Quarter Revenue

SEOUL, Oct. 8, 2024 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2024, reporting a consolidated revenue of KRW 22.17 trillion and an operating profit of KRW 751.1 billion.

The company achieved record-high quarterly revenue, marking its fourth consecutive quarter of year-over-year revenue growth since the fourth quarter of 2023. However, operating profit declined compared to the same period last year due to increased logistics and marketing expenses in the second half of 2024. In a conference call held after the second quarter earnings announcement, the company mentioned the average maritime freight rate per container is expected to increase by approximately 58 percent year-over-year in the second half and marketing costs, including advertising expenses, are expected to rise.

For the first three quarters of 2024, cumulative revenue reached KRW 64.96 trillion, accompanied by an operating profit of KRW 3.28 trillion.

Despite challenges such as delayed demand recovery, rising raw material prices and shipping costs, LG has steadily increased its revenue over the past three quarters. The company’s efforts to upgrade its business portfolio—through changes in business models and methods and by strengthening its B2B operations, which are less sensitive to economic fluctuations—have sustained its growth and enhanced its core competitiveness.

Key initiatives, such as the introduction of subscription service business models and the expansion of volume-zone lineups alongside direct-to-consumer (D2C) sales, have driven consistent sales growth in core business areas like home appliances. On the profitability front, LG’s rapidly growing platform-based content and service businesses are increasingly contributing to overall operating profits.

In the home appliance sector, LG’s subscription services business continues to expand. Although third-quarter profitability was impacted by increased shipping costs and slower demand recovery in key markets, the company plans to address these challenges by diversifying its product portfolio, growing its online sales and tailoring offerings to meet regional market needs.

Although LG Magna e-Powertrain has experienced some impact from demand stagnation in electric vehicles, the vehicle components sector is ensuring a steady supply for its orders, which are already around KRW 100 trillion. Meanwhile, LG aims to increase sales of high-value-added products, including advanced driver assistance systems.

In the home entertainment sector, OLED TV demand saw a gradual recovery in key markets such as North America and Europe during the third quarter. However, increased cost for LCD panel prices compared to the same period last year affected overall profitability. LG’s webOS-based content and service business, a key contributor to the business’ operating profit, is expected to continue its rapid expansion. The company plans to strengthen its content offerings, enhance user experience, expand its ecosystem and boost its advertising business to drive future growth.

In the business solutions sector, LG is intensifying its customized offerings for specific verticals, leveraging its diverse product lineups. The company plans to expand its premium IT lineup, including AI PCs and gaming monitors, and secure future technologies such as virtual production solutions to support the ongoing growth of its commercial display business. Investments in promising new ventures, including robotics and electric vehicle chargers, will also continue steadily.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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