LG OLED Inspires a New Realm of Digital Art at Frieze London

Side-by-side LG OLED TVs present the artwork of Quayola

LG OLED and Quayola Create a Lifelike, Immersive Art Experience,
Unlocking Limitless Potential From the Blend of Art and Technology

SEOUL, Oct. 11, 2023 — LG Electronics (LG) is delighted to present Jardins d’Été, an algorithmically-generated artwork by Quayola x LG OLED at Frieze London 2023 (October 11-15). Presenting pieces brought to life by the vivid brilliance of LG OLED digital canvases, the exhibition pays homage to French Impressionism, especially the late works of the last of the Old Masters, Claude Monet.

Showcasing the synergistic potential that can be achieved when art and technology come together, Jardins d’Été is a series of videos depicting the nocturnal blossoming gardens of Château de Chaumont-sur-Loire, France. For his immersive installation, Quayola uses the complexity of floral formations moved by the wind as a dataset to generate new computational paintings that can be admired in 4K thanks to LG OLED’s premium picture quality.

Quayola is a visual artist renowned for his harmonious fusion of computer programming and classical art. He employs technology as a lens to explore the tension and balance between seemingly opposing forces such as the real and artificial, figurative and abstract, old and new. With the utilization of custom computer software, his versatile portfolio encompasses audiovisual performances, video art, sculptures and works on paper.

“Jardins d’Été explores a hybrid substance between the pictorial and the algorithmic,” said Quayola. “The complex tones and palettes in this series are perfectly enhanced by LG OLED’s canvases, their exceptional picture quality blurring the lines between the digital and the physical.”

“We are pleased to engage in a captivating collaboration with a talented artist like Quayola. Together, we aim to redefine artistic boundaries, blending art and technology in ways that captivate and inspire audiences, as showcased in our exhibitions and collaborative efforts,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED will uphold our motto WE INSPIRE ART, supporting artists in unlocking their creative potential and giving inspiration for the evolution of digital art.”

LG continues to push the boundaries of artistic exploration, spotlighting the compelling synergy between art and technology through engaging exhibitions and collaborations with inspiring artists. Don’t miss out on the artistic journey with LG OLED ART – visit the website to experience the latest captivating art collaborations.

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LG Releases Preliminary Earnings for Third-Quarter 2023

Second Highest Third-Quarter Revenues and Operating Profit
Driven by Home Appliances and Vehicle Solutions

SEOUL, Oct. 10, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2023.

LG reported consolidated revenues of KRW 20.7 trillion and operating profit of KRW 996.7 billion in the third quarter of 2023, both the second highest third-quarter figures in the company’s history.

Driven by the major business of home appliances as well as vehicle solutions, LG’s future growth engine, the company accelerated the qualitative growth of its business despite the economic slowdown and prolonged decline in demand. Operating profit increased more than 30 percent compared to the same period last year as well as the second quarter of 2023.

LG’s efforts to upgrade business portfolio to expand the proportion of its B2B businesses, including automotive parts and HVAC, based on its deep understanding and experience of customers accumulated through years in the consumer-facing business have also led to continued growth.

In addition to the rapidly growing B2B business, the company continuously boosted its B2C business by combining products with content and services and expanding high-demand lineups based on the competitiveness of premium products such as LG OLED TVs and LG Objet Collection.

In July, LG CEO William Cho announced his future vision to create customer value, secure future growth opportunities and transform into a smart life solution company that connects and expand spaces and experiences beyond home appliances. The positive results of the third quarter despite the economic depression and maintaining growth momentum is evidence that the portfolio transformation to achieve the company’s future vision is progressing smoothly.

LG also made continuous efforts to improve business structure and apply digital transformation across the company to innovate customer experiences, which have led to the maximizing of efficiency of the entire value chain, including purchasing, manufacturing, logistics and sales.

The LG Home Appliance & Air Solution Company has seen significant growth in the B2B area with its HVAC solutions. The company aims to further expand its air conditioning business with heat pumps and ESS in response to the growing demand for eco-friendly and high-efficiency products in North America and Europe. And, launched in the third quarter, LG ThinQ UP 2.0 – a smart home innovation that combines home appliances and subscription services – has already received positive responses from customers and is leading change in the home appliance paradigm.

The LG Vehicle component Solutions Company continued its rapid growth trend in the third quarter based on an order backlog expected to reach KRW 100 trillion by the end of the year and stable supply chain management, with the pace of growth also accelerating. In terms of profitability, there is also an economic effect of scale due to the expansion of sales. The company is expected to exceed KRW 10 trillion in annual sales for the first time this year. LG is also speeding up the establishment of regional production bases in response to the growing demand to convert to electric vehicles from major global customers.

The LG Home Entertainment Company is accelerating its business transition from a product-based business to a media and entertainment platform as the content and service business continues to grow. To this end, in addition to expanding collaboration with various content providers, the company has recently started upgrading TV operating systems for the first time in the industry to expand the content experience of customers. The number of TVs powered by webOS, the foundation of the content and service business, is expected to reach 300 million units by 2026.

The LG Business Solutions Company continues to innovate customer experience with premium IT lineups such as commercial displays and foldable laptops that provide customized solutions, while also rapidly fostering the electric vehicle charging business, one of LG’s new growth engines.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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[On the Job] Product and Service Development Made Easier With ‘Open Source’

Three LG staff from Open Source Task at LG's Software Engineering Center

In this installment of On the Job, we take a look into the Open Source Task at LG’s Software (SW) Engineering Center.

Software is the key to making our home appliances smarter. And to improve and advance software, the open sharing of source codes between developers around the world is important. Open source software can be freely modified to meet the needs of a given project or application, and saves programmers time by presenting them with a solid foundation upon which to build.

The Open Source Task at LG’s SW Engineering Lab. focuses, as the name suggests, on managing the internal usage of open source software and LG’s open source contributions. The center as a whole concentrates on improving the capabilities of the company’s software developers, by establishing open source and product security policies, researching software architecture, educating the developers and offering top-tier testing environments and infrastructure. Fitting within the broader scope of the center, the Open Source Task was created in the process of embracing the culture of the open source community, especially as open source began to play an even more important role in software development.

Kim So-im, professional at LG’s Open Source Task

“The Open Source Task supports everything relating to the use of open source code in the software applied to LG’s products and services,” said Kim So-im, professional at LG’s Open Source Task. “We check whether, in terms of the open source software employed in LG’s products, that we’ve met our obligations as per licenses, and we also develop and operate our own management tool to make better use of open source software.”

The task’s open source software management tool is used by both internal and external developers. In addition to analyzing new technologies and reviewing usage licenses to establish policies related to open source software or source code, the Open Source Task conducts activities to raise awareness around matters relating to open source copyrights.

“The concept of open source is that the source code necessary for developing software is freely available to anyone,” said Min Kyung-sun, professional at LG’s Open Source Task. “Free modification, copying, use and redistribution are permitted, and products developed with the open source software are also allowed to be sold.”

If the functions required to develop a product are already included in the open source software being utilized, the product’s developers won’t have to create software from scratch, saving both time and effort. “For example, when creating a calculator, a developer can simply download and run the relevant software, then move forward quickly from there – that’s the beauty of open source,” explained Min.

Park Won-jae, professional at LG’s Open Source Task

Open source software is used in most of LG’s products across all areas of business. “The webOS platform, which powers LG TVs and signage, operates based on open source,” said Park Won-jae, professional at LG’s Open Source Task. “And, for automotive software, open source software is used when LG collaborates with its external partners.”

Before using open source software, it is important to review the specific license obligations attached to that software. To this end, LG created FOSSLight, a management tool that helps developers use open source software in compliance with the relevant licenses. It also assists with enhancing product security by helping to identify any vulnerabilities. LG is in the process of creating a comprehensive database containing a variety of information essential for developers using open source software. As of now, the FOSSLight database includes about 50,000 open source and 700 licenses. FOSSLight can detect the open source used in software, find the associated licenses, and monitor security vulnerabilities. For safety and convenience, LG’s system also supports all the processes required of developers working with open source software.

Approximately 2,000 developers currently use the system directly, and institutions and companies such as South Korea’s Electronics and Telecommunications Research Institute (ETRI) already operates systems that utilize FOSSLight. The number of organizations and companies employing FOSSLight is expected to grow in the future, as is the number of active users.

Min Kyung-sun, professional at LG’s Open Source Task

While open source software is widely used due to the many benefits it presents, there are legal risks if companies and developers fail to comply with the license agreements governing its usage. “To prevent any issues, the Open Source Task is creating policies and processes for open source compliance,” explained Min. Open source compliance is a series of activities designed to manage risks by pre-verifying legal issues that may arise in the process of using open source software.

Another priority for the Open Source Task is the improvement of FOSSLight’s speed and accuracy. “We establish policies for product development to minimize inconveniences for developers who create customer value through software,” said Kim.

Open source software will play an important role in the future of LG and has already become a vital part of the consumer electronics business; used to develop software for laptops, IoT solutions and many other types of products run on. The net function of ‘open source’ can be said to be a ‘virtuous cycle of sharing.’

“We’ve benefited from the open source ecosystem, and through various initiatives, including FOSSLight, we’re giving back to the open source community – returning the value we’ve received,” said Park.

To create a better open source experience, the professionals at the Open Source Task are moving toward the realization of fully automated open source compliance tools.

“We want to increase the level of automation to provide a better software development experience,” said Kim. “FOSSLight means ‘Free/open source software that shines a light on the world.’ Aligned with this, we hope that LG’s open source platform will shine a brighter light on the software development environment, enabling developers to work more efficiently and increase the value of the products and services they contribute so much to.”

Stay tuned to learn more about the company’s latest innovations developed with open source software.

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LG Claims Top Ranking in Customer Satisfaction for TVs and Home Appliances

A wall-mounted LG SIGNATURE OLED M3 model displays an image of a woman performing ballet in a modern, gray-toned living room

Reaffirming Its Industry Leadership, LG Achieved Top Rankings in 2023 American
Customer Satisfaction Index Survey for TVs and Home Appliances

SEOUL, Oct. 5, 2023 — LG Electronics (LG) has received recognition for excellence from the 2023 American Customer Satisfaction Index (ACSI) Survey for TVs and major appliances*. The ACSI results underscore LG’s steadfast commitment to enriching the daily lives of consumers by offering products based on customer response and feedback.

The ACSI is a renowned U.S. organization and the only national cross-industry measure of customer satisfaction, possessing over two decades of expertise in evaluating a wide range of diverse industries. The ACSI survey findings offer a high level of reliability, derived from interviews with approximately half a million customers.

LG claimed the top TV manufacturing position in this year’s ACSI TV category, recording an impressive score of 83, which marks a notable 4 percent increase. LG TVs consistently excelled with customers in multiple areas, including product durability, internal configurations, exterior design and warranty coverage.

In the home appliances category, LG secured first place for the second consecutive year. The only manufacturer to achieve a score in the 80s last year, LG boasted the highest satisfaction index this year with a score of 82, a one-point increase from its previous standing.

LG has made significant strides to align its vision with sustainable and eco-friendly technology. The U.S. Department of Energy has unveiled a series of proposals aimed at implementing regulations and standards for the reduction of water and energy consumption urging manufacturers to enhance energy efficiency in home appliances. Amid these efforts, LG is dedicated to actively participating in environmental preservation.

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^*American Customer Satisfaction Index (ACSI®) Household Appliance and Electronics Study 2022-2023.

[Executive Corner] How LG OLED Expands the Boundaries of Art

LG OLED, a groundbreaking innovation in the display industry, proudly boasts a legacy of leadership and expertise spanning over a decade.

As September graces Seoul with artistry, LG OLED takes the spotlight with unmatched picture quality and distinctive form factors, showcasing itself as the ultimate digital canvas with limitless potential.

Photo credit: Esquire Korea

Color is at the forefront of understanding the attraction of LG OLED as an art medium. After a decade of pioneering LG OLED technology, we have received inquiries from numerous artists and creators keen to explore LG OLED’s capabilities and possibilities. In seeking to understand the underlying motivation behind these requests, we have come to recognize that ‘color’ is the most crucial factor that attracts them.

As an artist, presenting the precise hues and tones of an image is essential to perfecting an art piece, an ability that previous displays did not possess. Media artists have a profound sensitivity towards portraying colors. While working with LCD or LED screens, they struggled to achieve the exact hue they desired in their attempts to convey the color red despite the relentless effort to calibrate it to match their intended shade. Most notably, the challenge of reproducing a perfect black remained beyond the capabilities of these displays.

Anish Kapoor’s ‘Wounds and Absent Objects II’(2022) displayed on LG SIGNATURE OLED R at Frieze Seoul 2022

LG OLED stands out for its impeccable black levels, a distinction that has garnered recognition from esteemed British-Indian artist, Anish Kapoor, who remarked on LG OLED’s capability of displaying perfect black. Anish Kapoor, famed for his fascination with the color black, holds exclusive rights to Vantablack, a light-absorbing material. It is noteworthy that he chose to partner with LG OLED, which stands out as the sole display technology capable of achieving perfect black, its self-lit nature allowing all pixels to turn off completely. In contrast, LCD TVs rely on backlighting which necessitates a white source, and therefore, even when attempting to display black, the displays may emit a faint, misty light.

Anish Kapoor is not the only artist impressed with LG OLED’s perfect black. In fact, color has been a critical element in several other notable collaborations. For example, Perfect Black played a pivotal role in our collaboration with Universal Everything. During the ‘Transfiguration’ exhibition in 2020, we received a unique request to make the exhibition space completely dark, a potentially insurmountable challenge for other displays. This is an achievement only made possible by OLED. The result was overwhelmingly impressive, creating the illusion of objects in the artwork moving towards the audience.

With high-contrast picture quality, LG OLED also shows its versatility with exhibitions of 3D art. This is most evident in our remarkable collaboration with sculpture artist, Barry X Ball, where amazing experiences were created by changing the medium. Renowned as the Michelangelo of modern sculpture, Barry X Ball teamed up with LG OLED to craft an intricate, exquisitely detailed sculpture inspired by Polish-born Pope, John Paul II. LG OLED brought to this sculpture to life with stunning 3D video, featuring intricate details. Barry expressed a distinct and heightened sense of fascination when viewing this video, creating a unique encounter different from his experience with the physical artworks.

Through numerous collaborations and exhibitions with a variety of artists, LG OLED proves to be the ultimate canvas. We’ve come to recognize that our technology is uniquely capable of creating the ultimate canvas for art, and the most refined and elegant approach to manifest this is by exhibiting artists’ creations for consumers. It’s important to mention that artists were the first to recognize the possibilities offered by LG OLED. And, I’d like to highlight that our approach is true symbiosis where art relies on us, and we rely on art.

We anticipate that the expertise we’ve gathered from meeting the artists’ needs in our collaborations will eventually reshape the displays we use at home. Art will also change, and soon, paintings that artists are currently creating will be exhibited on OLED screens.

LG OLED embraces the motto, “WE INSPIRE ART,” allowing artists to express their imagination and create a new kind of digital art. We’ve been feeling lucky to find great opportunities working with Frieze by chance. In 2021, during the preparation for the special exhibition ‘LUX: New Wave of Contemporary Art’ in London, Frieze was held simultaneously, and we secured a space to test our work, leading to a meeting with Simon Fox, Frieze’s CEO, where we expressed our interest in sponsorship. We thought Frieze’s progressive and inclusive ethos resonated as a perfect match for us, so when Simon discussed expansion into Asia, I suggested Seoul, resulting in a three-year partnership. Frieze’s commitment to artist collaboration aligns with our mission as creators of the world’s premier digital canvas.

Stephanie Dinkins, Conversations with Bina 48:Fragments 7, 6, 5, 2, 2018 (Photo credit: LG Corp)

We have also sponsored artists through the LG Guggenheim Art and Technology Initiative award program. We have focused on selecting and supporting individuals who have harnessed technology to advance their art and we’ll go beyond mere art sponsorship. Stephanie Dinkins, a professor at Stony Brook University in New York, was the first recipient of the award for her artwork utilizing artificial intelligence (AI) to shed light on the distorted landscape of information shaped by AI.

LG continues to present inspiring art encounters, emphasizing the relationship of art and technology by fostering innovative artist collaborations and exhibitions. For more insight into partnerships formed in collaboration with the LG OLED ART project, stay tuned to LGOLEDART.com.

This story was edited from an editorial feature article published in Esquire Korea.

By Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company

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LG Amplifies ‘Life’s Good’ Message With Inspiring Brand Film to Champion Optimism

An image of a man riding a longboard with a phrase "Life's Good." overlapping

Directed by Award-Winning Director, Motivational Brand Film
Encourages Viewers to Embrace Path of Optimism

SEOUL, Sep. 27, 2023 — LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic.

Launched in August 2023, the Life’s Good campaign aims to inspire people to face challenges with an optimistic attitude during difficult times, as well as highlight the enduring nature of LG’s brand philosophy and values, which the company has consistently upheld throughout its entire history.

The newly introduced 90-second film centers on a middle-aged man who chooses optimism in his personal journey, allowing him to overcome obstacles and accomplish something that no one would have believed him capable of. At the outset, the protagonist has a look of apprehension as he struggles to ride a longboard down a suburban street. However, as the film progresses, he becomes more determined and begins to glide gracefully over the asphalt, wearing a happy, confident smile on his face.

The underlying message of this heartwarming story is that there’s an optimist inside everyone; it’s merely a matter of deciding to embrace it. Using a longboard as a metaphor for life, the film suggests that any goal or dream is attainable if one is brave and optimistic enough to push through their perceived limitations to get there.

LG’s brand film was crafted by the creative team at TBWA\Chiat\Day New York and headed by Emmy Award-winning director, Nicolai Fuglsig, whose simple, charming storytelling so powerfully illustrates what can happen when one elects to walk the path of optimism.

“LG came to me with the idea of sharing the meaning of its Life’s Good philosophy through the lens of choosing optimism, and I was immediately drawn to the project,” said Nicolai Fuglsig. “I love the story of an unexpected hero venturing out of his comfort zone and using optimism to overcome challenges. Personally, I feel it’s a powerful reminder not to get bogged down by negativity and to live life to the fullest.”

As LG transforms its business, it is changing the way it communicates with customers and stakeholders through its recent brand reinvention, ensuring the values and philosophy of Life’s Good are delivered at every touchpoint across the customer experience. Thus far, the campaign has graced some of the most iconic landmarks in various cities around the world, including Dubai, London, New York and Seoul.

“Life’s Good represents our unwavering commitment to making people’s lives better through innovation,” said Lee Jeong-seok, senior vice president and head of LG’s Global Marketing Center. “In line with our future vision to become a smart life solution company, we will communicate with various customers at every touchpoint in a more dynamic and youthful way.”

“With our global campaign, we aim to convey the message that Life’s Good,” said Kim Hyo-eun, vice president of LG’s Global Marketing Center. “We want to inspire and encourage customers, especially global youth, to approach life with an optimistic attitude by sharing cheerful messages in these challenging times.”

The brand film can be viewed on the LG Global YouTube channel (www.youtube.com/GlobalLG).

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LG Sets New Record, Successfully Transmitting, Receiving 6G THz Data Over Distance of 500 Meters

In Test Conducted Jointly With LG U+ in Seoul, Company Again
Demonstrates Its Leadership in 6G Telecommunications

SEOUL, Sep. 26, 2023 — LG Electronics (LG) announces the successful wireless transmission and reception of 6G terahertz (THz) data over 500 meters, the longest distance recorded in any 6G test conducted in an outdoor, urban area to date. Run jointly with LG U+, the test took place at the beginning of this month at LG Sciencepark in Magok, Seoul. The strong result demonstrates LG’s continuing leadership in 6G telecommunications research and development.

This latest achievement follows the company’s successful 2022 test, when it sent and received 6G THz data wirelessly over a distance of 320 meters outdoors at the Fraunhofer Heinrich-Hertz Institute in Berlin, Germany. LG and Fraunhofer cooperated to develop core equipment for 6G transmission and reception, including a multi-channel power amplifier and a receiver low-noise amplifier, which helped optimize performance and improve output by more than 50 percent.

The recent test at LG Sciencepark is significant not only because LG increased the wireless transmission and reception distance to 500 meters – the standard distance for high-powered base stations in urban areas – but also because it verified the usability of 6G in various ‘real world’ communication scenarios, including building-to-building, building-to-ground terminal and ground-to-ground terminals. The company is now one step closer to commercializing 6G THz communications.

The evolution of 5G, 6G telecommunications will enable significantly increased data rate as well as ultra-low latency, high-reliability data transmission, and the combination of communications and AI, and communications and sensing. In addition to facilitating immersive multimedia experiences, the advanced capabilities of 6G will be crucial for several of LG’s ‘future’ businesses, including autonomous driving and mobility solutions, the metaverse, smart homes and smart factories.

Discussions on 6G network standardization are expected to begin around 2025, with commercialization slated for 2029. LG’s investment in R&D, strategic partnerships and successful technology demonstrations point to the company’s readiness and determination to lead the global transition to 6G.

In 2019, LG together with the Korea Advanced Institute of Science and Technology (KAIST) established the LG Electronics-KAIST 6G Research Center, the first industry-university cooperative research facility of its kind in Korea. The company continues to secure 6G core technologies by working cooperatively with leading universities from all over the world. LG has also forged R&D partnerships for the development of 6G core technology with various institutes, including Germany’s Fraunhofer Institute, the Korea Research Institute of Standards and Science (KRISS), and Keysight Technologies.

LG is the only Korean company to be named chair of the Next G Alliance, a wireless technology group led by the American Telecommunications Industry Association (ATIS). LG has held the role since 2021, overseeing a variety of projects aimed at discovering use cases for 6G communications technology and establishing technical requirements.

In October, the company will share its key achievements in 6G technology development at the ‘LG 6G Tech Festa,’ which will be co-hosted by LG U+.

“We will continue to cooperate with research institutions and tech companies, and conduct our own advanced R&D, to dominate 6G standard technology and solidify our technological leadership in this important field,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics.

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LG Redefines Sustainability at IFA 2023

Sustainability is key as the demand for energy-saving products and services soars, especially in Europe with the implementation of new and stricter rules to reduce energy consumption. LG is devoted to developing and producing energy efficient products and solutions to ensure Life’s Good for the planet and people living on it.

At this year’s IFA, more than 180,000 people visited the venue to view exhibitions of various companies. As sustainability became one of the big themes of this year’s exhibition, LG Sustainable Village has vital elements of the company’s ESG strategy embedded in its design and construction.

At the booth, visitors were immersed in an installation resembling a forest pathway in nature. Designed and constructed with a minimized number of structural elements and eco-conscious materials, such as recycled fabrics and mesh nets, LG demonstrated a genuine commitment to conserving the environment in every aspect of the village.

Under the theme, ‘Sustainable Life, Joy for All,’ LG presented innovative solutions with ESG elements, featuring 8 different zones showcasing the latest technology in tandem with accessibility and environmental friendliness.

Upon entry, visitors encountered the LG Smart Cottage, a modular home that introduces a new paradigm in living with the integration of LG’s premium appliances and high energy-efficient heating and cooling technologies. Capable of partially self-producing the energy used in the home with solar panels on the roof, the LG Smart Cottage satisfies environmentally conscious customers who are concerned about conventional energy consumption.

The next zone showcased the LG Net-Zero Vision House, which offers all aspects of LG’s home energy management solutions, including the Energy Storage System (ESS). Visitors could learn about the processes the ESS uses for storing and consuming surplus energy produced by the home’s solar panels, and how they can easily control LG’s home appliances and monitor energy storage and consumption levels via the LG ThinQ app.

After staying on their feet all day, the LG Pocket Garden provided a space for attendees to recharge while exploring LG’s ESG management initiatives for a Better Life for All. The zone introduced products with designs and patterns in collaboration with Moooi, a Dutch lighting, interior and furniture company.

Enabling visitors to experience the added features of the ultra-personalized smart home solutions from LG ThinQ UP 2.0, the LG ThinQ Home presented a lineup of appliances tailored to consumers’ preferences and lifestyles.

Another well-received zone was the interactive LG Upcycling Workshop, packed with LG’s latest products made with the use of recycled plastics, such as the LG PuriCare Aero Furniture, LG Styler™ ShoeCase and ShoeCare and LG gram.

The zone featured a program where visitors could participate in the ‘plastic knot-making challenge,’ which revolved around using resin pallets collected from recycled plastics at the Chilseo Recycling Center.

Under the theme of “Better Culinary Life for All,” the LG Cooking Studio displayed LG’s popular mass premium built-in product line for the first time with the ‘SIGNATURE KITCHEN SUITE’ lineup, highlighting the aesthetics of built-in appliances.

Dedicating a space for high-end products from LG’s ultra-premium brand, LG SIGNATURE, The Villa zone featured appliances in collaboration with the Italian luxurious furniture brand Molteni&C, such as the LG SIGNATURE OLED M, the world’s first wireless OLED TV, and the Dual InstaView refrigerator. LG SIGNATURE second-generation products, including a washer and dryer with 7-inch LCD touch panels, successfully delivered a differentiated consumer experience that embodied the brand theme, “Live beyond.”

The very last zone at LG’s Sustainable Village was the LG MoodUP Forest, an installation of numerous LG MoodUP™ refrigerators that created the feeling of being surrounded by woods in nature. Captivating attendees with beautiful lights and vivid colors, the refrigerators’ unique door panels created a dynamic atmosphere that served as a perfect photo spot. Unveiled for the first time, LG revealed a two-door MoodUP™ refrigerator with a bottom freezer designed for the European lifestyle.

Photo credit: IFA Berlin

Stay tuned to see how LG’s cutting-edge innovations presented at IFA 2023 contribute to keeping people and the planet safe and clean!

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LG Refrigerator Has Received International EPD Certification

Providing Verified Information About the Environmental Impact of
Its Products, Company Confirms Its Commitment to Sustainability

SEOUL, Sep. 22, 2023 — LG Electronics (LG) has announced that its premium refrigerator (600-liter models)^* has received International Environmental Product Declaration (EPD) certification. This is the second time the sophisticated model has earned EPD certification, having already been recognized by EPD Norway last year.

The International EPD System is designed to quantify the environmental impact of a product throughout its entire lifecycle, including production, transportation, distribution, usage and disposal. EPD certification provides consumers with accurate and transparent information about a product’s effect on the planet, helping them to choose devices that can support their efforts to live more sustainably. Products are assessed according to international standards, which consumers can learn more about on the official EPD website.

LG’s refrigerator received International EPD certification in Istanbul, Turkey on September 14; the first time a fridge produced by a global home appliance manufacturer has received this particular certification. The highly-efficient refrigerator reduces energy consumption thanks to its advanced Inverter Linear Compressor™, vacuum insulation and an optimized refrigeration cycle. LG anticipates that the product’s outstanding efficiency, along with its recently-awarded EPD certification, will be viewed positively by customers seeking to lower their household energy footprint.

Committed to good ESG management, LG has been actively conducting Life Cycle Assessments (LCA) of its products since 1995, running all evaluations in accordance with the relevant international standard, ISO 14040. Fostering trust with consumers and other stakeholders, LG discloses the impact of its innovations – including their carbon emissions and effect on global warming – on its official website and annual sustainability report. The company has also participated in other international third-party environmental product declaration certification programs, such as Carbon Footprint labeling and Carbon Trust certification.

Furthermore, LG is pursuing a range of sustainability-focused 2030 initiatives as part of its mid- to long-term ESG action plan, The Better Life Plan 2030. These include the reduction of carbon emissions intensity at the product usage stage by 20 percent (compared to 2020), the utilizing of 600,000 tons (cumulative) of recycled plastics within products, and the collection of eight million tons of old home appliances. The company is also dedicated to complying with major environmental regulations, such as the European Commission’s ‘Ecodesign for Sustainable Products Regulation (ESPR).’

“This latest EPD certification is symbolic of LG’s commitment to the environment and to transparency,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to acquire environmental product declaration certifications that encourage consumers to make responsible purchasing decisions, while leveraging our innovative technologies to minimize the impact of our products.”

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^* LG Electronics has published an Environmental Product Declaration for LG refrigerator models MF-B6**, F62*****B, M62******2(S). These products are currently available in Australia, China, and South Korea respectively.

LG SIGNATURE Exhibits Luxury Living in ‘The Villa’ at IFA 2023

A front picture of the LG SIGNATURE booth at IFA 2023

With an unrivaled reputation for combining groundbreaking performance with refined design, LG SIGNATURE is once again writing a new chapter in the history of premium home appliances. From September 1-5, LG SIGNATURE introduced various differentiated experiences that go beyond appliances to the IFA 2023 show floor, focusing on ‘design and technology that elevates timeless values and the dignity of life.’

Under the name of The Villa, the LG SIGNATURE booth was a specially curated zone that presented new lifestyles across three vitally important home living spaces: the laundry room, kitchen and living room. Visitors were not only able to experience LG’s latest home appliances either, as an elegant furniture collection by Italy’s Molteni&C, a premium furniture brand that shares LG’s passion for the essence of timeless beauty, were spread across The Villa to demonstrate the potential of tech and design when brought together in perfect harmony.

First to catch the eyes of visitors was the 97” LG SIGNATURE OLED M, the world’s first 4K 120Hz TV with wireless AV connection, which boasts an exceptional level of freedom that lets users place it anywhere in the room without harming the ambiance.

Also at the booth, LG SIGNATURE introduced its second-generation ‘Dual InstaView™ Refrigerator’ that permits users to see inside without having to open the door and waste precious cold air, preserving the freshness of ingredients to complement luxurious living.

But it didn’t end there, with a whole host of second-generation LG SIGNATURE products making their way to historic Berlin, including the premium brand’s Over-the-Range Microwave Oven with Smart InstaView™ and Double Oven Slide-in Range with InstaView™, built-in cameras and automatic time- and temperature-setting functionality. Its aesthetically refined, advanced features certainly made a lasting impression on visitors.

The latest addition to LG SIGNATURE’s second-generation lineup, the Washer-Dryer with Heat Pump, also proved to be a major hit at IFA 2023. Featuring premium materials that make up a timeless full metal body design, exceptional performance and heightened efficiency, this two-in-one solution employs an LG’s own innovative DUAL Inverter Heat Pump™ drying module that reduces drying times while saving power.

To stay up to date with LG’s latest lifestyle innovations, subscribe to the LG Newsroom.

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Namaste With Puppies and LG CordZero™

Photo of a puppy taking a nap with a napkin that says "LG CordZero" on it

Many people turn to exercise or hobbies such as attending a yoga class to help address negative emotions such as anxiety and stress. However, there are other ways of dealing with these negative emotions like cleaning up the home. Studies have proven the connection between cleaning and stress relief, and according to the Taylor Counselling Group, tidying one’s home not only removes germs and bacteria but also improves body functions and helps mitigate a wide range of health concerns including heart disease, high blood pressure, depression and sleep problems.

To demonstrate the importance of cleaning with exceptional tools for overall mental health and wellness and to promote the of LG CordZero™ line of vacuums, LG Canada hosted an interactive puppy yoga class with more than 20 media outlets and influencers participating. The event aimed to build interest, consumer awareness and purchase consideration for the LG CordZero™ vacuum with its features as a focal point.

In addition to a paw-some yoga session with puppies that brought guests to a state of calm and serenity, attendees had the opportunity to try out the LG CordZero™ vacuum lineup to experience its various features in keeping spaces free of dust, debris and of course, puppy fur. The venue, a photography studio loft located in Toronto’s west end, showcased the LG CordZero™ cordless stick vacuums as well as the StanbyME, LG PuriCare™ and XBOOM speaker.

The event was kicked off by wellness expert and LG spokesperson Nadia Addesi, who shared the results of the LG CordZero™ Clean Well Survey. She noted that 90 percent of respondents agreed that a clean space improves their mental health, but like everything in life, sometimes barriers like procrastination and lack of time hinder their ability to complete tasks that improve their mental wellness. The survey also showed that more than fifty percent of Canadians would enjoy cleaning more if they had better tools, offering a tie-in to the products highlighted at the event.

Following the puppy yoga session, attendees were encouraged to clean their individual yoga spaces using LG CordZero™ All-in-One Tower™, experiencing the exclusive Kompressor™ technology, which compresses dirt and debris to fit more in the dust bin, and the auto-empty feature, which automatically empties the vacuum with just the touch of a button when it is placed on the dock. The vacuum also comes with two detachable, rechargeable batteries that allow for up to 120 minutes of uninterrupted cleaning time, as well as multiple tools and attachments including a pet nozzle designed specifically for the fur which the guests cleaned up after their yoga session.

The event generated more than 2.8 million media impressions, exceeding the goal of 1 million. Attendees posted about their experience at the event on their social channels, mentioning the products’ features and commented how the event drew a seamless integration between fun and function.

Like the puppy yoga session, LG global offices are implementing exciting and creative events that let customers experience the company’s outstanding products with state-of-the-art technology firsthand.

Stay tuned to check out other upcoming exciting events planned by LG offices worldwide that offer next-level customer experience.

Contributed by LG Canada

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LG USA Issues Call for LG webOS Hackathon Participation

An image of LG TV with a phrase "Build the next TV experience with webOS TV Platform"

Selected Developers to Engage With the LG Team at
LG NOVA Innovation Festival to Expand Ideas for Smart TVs

SANTA CLARA, Calif., Sep. 19, 2023 — LG Electronics (LG) USA announced a call for participation in a landmark smart TV hackathon featuring its webOS TV Developers’ platform. Developers are invited to apply for a spot to present their ideas to LG executives onstage at the LG NOVA Innovation Festival, taking place on October 25-26 at the Hibernia in San Francisco.

The webOS TV web-centric smart TV platform powers LG Smart TVs, including its line of critically acclaimed LG OLED TVs, and enables developers to create apps and third-party services to manage media, devices, security, networking, TV functionalities and more. The webOS TV Developer platform provides the ability for developers to build a service or app for webOS-based LG Smart TVs in millions of consumer homes today.

“New technologies and ideas are at the heart of transforming how we work, play and live. The goal of this hackathon is to push the boundaries of how we view the Smart TV,” said Matt Durgin, vice president of LG content and services at LG Electronics USA. “LG wants to hear from innovators and developers with grand ideas or business proposals, who are ready to start developing those ideas through our webOS TV developer platform and turn them into real business opportunities.”

Applications to participate in the hackathon are now open and will close on September 24. Selected participants will be notified by September 30. Interested developers can get more information and sign up at www.lgnova.com/innofest/webos-hackathon.

The invitation-only hackathon will kick-off virtually with a webinar in late September. Developers selected to participate in the hackathon will have the opportunity to work directly with the LG team throughout October to further develop their idea and build their app using the webOS Developer TV platform. They will be invited to present their ideas to top LG executives at the Innovation Festival on October 25. For the final presentations, a developed Smart TV app or a business idea proposal may be accepted.

The top three winners of the hackathon will receive resources to help develop their services or app idea on webOS and further opportunities to engage with the LG team on their idea, as well as prizes such as premium models of LG TVs. The top winning developer will also have the opportunity to meet directly with LG Electronics North America senior management to discuss their proposal.

For the past 10 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42 to 97-inch screen sizes, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex and unique lifestyle TVs, including the LG OLED Posé. For more information on the complete lineup of 2023 LG OLED TVs, visit LG.com.

Now in its third year, the LG NOVA Innovation Festival is a unique event that brings together innovators to discuss, explore and build next-generation solutions for digital health, sustainability, mobility, smart life and other emerging areas. The event will feature opportunities for attendees to take an active role in sessions, such as think tank-styled collaboration discussions, meet-ups, interactive roundtables and more. Attendees will have opportunities to share their ideas with other event participants, industry experts, investors, corporate and LG executives. This year’s event will be focused on “growth through innovation” and taking the next steps toward achieving the vision of a better, more sustainable future. The event is hosted by LG NOVA, LG Electronics’ North America Center for Innovation.

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LG Channels 3.0 Delivers Upgraded User Experience With New UI

An LG OLED TV in a wood-themed living room displaying the home screen of the new LG Channels 3.0

Worldwide Viewership Set to Grow With Global UI Rollout and
Service Expansion Into New Markets

SEOUL, Sep. 19, 2023 — LG Electronics (LG) is introducing LG Channels 3.0, the latest version of its exclusive, free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out in South Korea this month, and will arrive in other markets, including US, starting in October.

LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers with its premium lineup of news, sports, movies, TV Series and exclusives.¹ With its carefully curated lineup of programming, LG Channels is now set to provide upgraded usability that allows users to conveniently search, discover and enjoy their favorite content.

Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organized into three pages – Home, Live and On Demand– that make it easier to take advantage of the different services offered on LG’s free content platform.

The Home page features a large, highly visible rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, they can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice.

The On Demand tab allows users to select their favorite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience.

Already available in 27 countries² globally, LG is accelerating the growth of its content service by entering new territories and adding to its already impressive content lineup.

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¹Based on LG Internal data.
²US, Canada, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Korea, Australia and Japan.

LG Presents Its Vision to Become Media and Entertainment Platform Company

An official from LG Electronics presenting a webOS-related PowerPoint at LG Electronics' webOS Partner Summit event

Company’s Transformation to Bring a Better Life to Its Customers
Through Selection of Distinctive Services and Content

SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries.

The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners.

Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices.

To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems.

Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub.

The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models.

As part of its strategy to expand the webOS platform ecosystem, LG acquired a majority stake of the U.S. advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the U.K. and Greece last year, accelerating the global growth of its content service.

LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience.

LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME.

LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery.

Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching.

Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform.

LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe.

LG is driving change with a genuine customer-centric approach, as represented by its TV business’s Sync to You, Open to All vision. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all.

“LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.”

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LG Hosts ‘Software Developer Conference 2023’ to Boost Internal Software Capabilities

A photo of a man giving a presentation on the podium during Software Developer Conference 2023

Under the Theme of ‘The Possibilities of Convergence’, SDC 2023 to Foster Open
Communication and Exchange of Knowledge Between Company’s Software Developers

SEOUL, Sep. 14, 2023 — LG Electronics (LG) today commenced its ‘LG Software Developer Conference (SDC) 2023’ at LG Sciencepark in Seoul, South Korea. The two-day event is being held to facilitate communication and the exchange of technological expertise among the company’s professional software developers.

Hosted by the LG Software Council, a body composed of LG affiliates and is chaired by LG Electronics, the conference centers on the theme of ‘The Possibilities of Convergence.’ The 33 presentations scheduled over today and tomorrow will cover six different areas of the software sector landscape: AI/big data, mobility/automotive, platform/architecture, software technology/development culture, cloud and emerging technology.

More than 1,000 software engineers from LG Electronics and LG affiliates, and from global software companies such as Amazon Web Services (AWS) and Microsoft, are participating in the conference, joining together in Seoul to share their diverse technology and development know-how.

SDC 2023 kicked off this morning with keynote speeches from Bae Kyung-hoon, director of the LG AI Research Institute, and James Gosling, a distinguished engineer at AWS who is best known as the founder and lead designer of the Java programming language. Mr. Bae introduced LG’s ultra-large multimodal AI solution – EXAONE 2.0 – and outlined how it will be utilized within the LG Group, while Mr. Gosling shared his extensive career in software development.

Following the keynotes, the conference’s comprehensive program of presentations began. Over the course of the SDC, attendees will hear from software developers working in a variety of fields, including home appliances, TVs, electric vehicles and commercial displays, with many speakers discussing specific implementations of the latest technologies, such as AI, software platforms and voice recognition.

Presenting in the platform/architecture category, researchers from LG’s Home Appliance & Air Solution Company and CTO division will introduce ThinQ UP 2.0, which signals a new direction in home appliance software with its seamless combination of appliances and services. In the field of mobility/automotive, researchers from the CTO division will present a roadmap for the implementation of software-defined vehicle technologies, and will cover critical innovations in AI/big data, such as large language model-based autonomous agents and deep learning-based image quality processing.

LG recently announced its future vision to transform into a ‘smart life solution company,’ and is speeding up efforts to strengthen its software capabilities across the whole organization. The company feels that software is crucial in connecting the various spaces in people’s lives and to creating an expanded and more connected customer experience. To this end, LG is collaborating with major universities in Korea and around the globe to identify and secure new talent in software development, and is operating an in-house software reskilling program to accelerate the training of its new recruits. The company is also running its own training and competency certification programs to foster the next wave of LG software experts.

LG has been hosting software development conferences since 2016 to allow its business units to share their technological expertise and to fortify the wider company’s software capabilities. Beginning last year, these events were expanded to include LG affiliates.

SDC 2023 is being held as part of ‘LG SPARK,’ a culture, innovation and arts festival that aims to ignite the spark of innovation. Taking place at LG Sciencepark throughout September, and involving various LG partner companies, LG SPARK opened last week with Super Start Day (September 7-8), which focused on how to support innovative startups to achieve growth. The festival continues with SDC 2023 and DX Fair 2023 (both September 14-15), where digital transformation takes center stage, and will conclude with Culture Week (September 20-22), which will provide a forum for Seoul residents, industry professionals and academia to discuss the future impact of technology on daily life.

“Software competitiveness is the key to being prepared for the future,” said Park In-sung, head of the Software Center at LG Electronics. “By increasing opportunities for its developers to freely communicate with one another, LG is accelerating the convergence of software technologies and becoming a smart life solution company that can connect the various spaces and experiences in customers’ lives.”

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