How a Colorist Perfects Every Scene With LG OLED TV

Colorist Park Jin-ho sitting at his work desk which boasts various high-tech electronic equipment

In the world of color grading, every shade and hue is brought to life under the skilled hands of a master colorist, who meticulously crafts colors and lighting to unlock the true potential of content.

When it comes to the colorist’s workspace, the 65-inch LG OLED TV takes center stage thanks to its premium performance and quality. To find out more, LG spoke with accomplished colorist Park Jin-ho about his remarkable sense of color and why LG OLED TV now works alongside him as a creative companion.

Colorist Park Jin-ho

Park began by giving a sneak peek into his latest projects powered by the precision of LG OLED. “Now I’m working on a Netflix series called Daily Dose of Sunshine, which happens to be popular director Lee Jae-kyoo’s next highly anticipated project. In a market where gripping crime movies and dark TV series dominate, I’m happy to work on a show that’s able to warm the viewer’s heart.” A skilled multi-tasker, Park is also working on several other titles including Netflix’s Song of the Bandits, Disney+ Original Series Vigilante and LG U+’s mobile TV launch project Hi Cookie.

He then offered a captivating look into his workspace, a hub of visual exploration where the magic happens. “I have three displays arranged side by side, but I put my LG OLED TV in the middle as it provides me with high dynamic range (HDR) capabilities I need to create more detailed, three-dimensional images especially in high-contrast scenes.”

While he keeps a standard dynamic range (SDR) display on the left and a broadcast standard monitor on the right for reference, Park stresses that the LG OLED TV’s unparalleled performance is most essential. “Capable of 1,000 nits, the LG OLED TV’s images are 10 times brighter than an SDR display. It produces meticulously accurate images by leveraging metadata to optimize the shadows, highlights and contrast of each shot, faithfully conveying the creator’s artistic vision while heightening immersion.”

As he discussed his work on Park Chan-wook’s celebrated film, The Handmaiden, Park shared a technique he employed to accurately convey a critical scene. “We used the ‘Day for Night’ technique for the scene where Lady Hideko (Kim Min-hee) and Sook-hee (Kim Tae-ri) run away in the night. This moment was actually filmed during the day since capturing the intricate details in the darkness would have been impossible. I added blue shades in post-production to create that perfect darkness-before-dawn atmosphere you see in the final cut.”

Adding on this experience, he notes that a display’s ability to capture intricate details in the dark is crucial for color production in night scenes. “The advantages of working with an LG OLED TV are evident. Unlike film projectors, it ensures uniform, accurate illumination without vignetting and employs independent pixels to create the perfect black. With all this, it’s so much easier to capture details in dark scenes, bring out intricate details and enhance visual cues from the director to shine and add depth to the narrative.”

Park goes on to explain why LG OLED TV is the go-to choice for post-production companies in Korea these days. “Almost every studio I know uses LG OLED displays. That’s partly because they fully support Dolby Vision – the industry’s favored HDR standard and the format recommended by popular streaming content providers – securing the contrast, colors and incredible detail required to perfect the brightest and darkest areas of a scene.” He also notes how the sheer diversity of LG OLED TV products as well as their accessibility and convenience have played a key role as well.

Discussing more on Dolby Vision support, he mentions how it makes a notable difference for him not only on the job but also when he’s watching at home. “When watching TV series like Big Bet on Disney+ without Dolby Vision, images lack that crispness and accuracy. A Dolby Vision display on the other hand – such as an LG OLED TV – ensures the best possible picture quality, which is proven by the decision to apply an official Dolby Vision support logo to display products.”

Park says that display technologies have evolved dramatically over the years, taking the example of a remastered classic, The Godfather. “Through years of display tech innovation, the visual experience has completely transformed. This is why the difference between The Godfather’s original and remastered versions is so noticeable. Through modern displays, like LG OLED TVs, viewers can enjoy a wider color palette and enhanced details.” He adds that out of every advancement ever made in film history, the one that brought us all kinds of black shades has to be among the most game-changing. “It’s rare these days to depict black hair as a simple dark mass – now we can express every fine strand.”

Park believes that details can be found even in the darkest scenes, and today’s technologies help him uncover these beautifully. “Audiences were unaware that they couldn’t actually see the actual lapel of a black suit before, but they now have access to a wider spectrum that allows black to be expressed in more tones than one. With advancements in displays such as OLED, it’s now possible to represent the darkest tones in much more intricate detail.”

Looking back on his two decades in the business, Park says that a lot has changed, both for the audience and the people working behind the scenes. “My first job in this industry was CGI work, and at that time I only had to rely on a single monitor. But color correction requires professionals to constantly assess different displays to ensure the perfect visual experience. Especially today, advancements in display technology have empowered audiences to perceive more details, making previously overlooked elements like artistry, backgrounds and objects more visible.”

Park explains that to a colorist, the optimal displays – like the LG OLED TV he works with – are as powerful as a canvas is to a painter. “It’s not an empty canvas, but one that provides the intricate drawings captured during filming. As a colorist, I work with this canvas of visual compositions by adding beautiful colors that bring scenes to life, evoke powerful emotions and enhance the visual experience. If utilized properly, this unique digital canvas can effectively convey warmth or coldness, brightness or darkness like no other can.”

For more stories on how LG OLED is making waves in the world of visual art, stay tuned to LG Newsroom.

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LG Awes Thai Market With State-of-the-Art Air Solution

(From left to right) Matthew Dean, a Thai star actor and new-generation entrepreneur, Song Han Jeong, chief executive officer of LG Thailand, Lucky Kwon, director of Air Conditioning and Air Purifier Product Group of LG Thailand, and Methewee Jitladaporn, sales director of B2B System Air Conditioning of LG Thailand

In a move that emphasizes its commitment to sustainability and innovation, LG Thailand recently unveiled its latest offering – Multi V i – at the Grand Ballroom of Park Hyatt Bangkok. This cutting-edge HVAC system features a Variable Refrigerant Flow (VRF) solution which comes with LG’s advanced Artificial Intelligence (AI) engine, revolutionizing performance. With a focus on energy efficiency, user comfort and smart features, Multi V i sets a new benchmark for sustainable building operation and positive business outcomes.

Aware of the changing needs in the B2B market such as enhancing operational efficiency amid the global economic volatility and pursuing energy efficiency to meet the sustainability trend among the young generations, LG introduced HVAC solutions to fulfill those needs. LG Multi V i features AI Smart Care, cutting-edge AI technology, that automatically adjusts cooling or heating according to the number of people in the room, humidity level and temperature inside and outside of the building during the first ten minutes of operation. There is also an AI Indoor Space Care function that contributes to energy efficiency by keeping the indoors to a certain temperature.

Also, AI Energy Management allows users to set energy consumption targets, which can help lower the overall power usage of the Multi V i, ultimately reducing excessive power use and monthly bills.

LG Multi V i not only contributes to saving energy but also creates a comfortable indoor environment, promoting the well-being of occupants and supporting sustainable building operations. It boasts an array of impressive features, empowered by its highly evolved AI engine, delivering a seamless user experience. For instance, the Remote Upgrade system allows VRF solutions to automatically update the software to the latest version without the need for staff to visit individual houses for an installation. Considering all these features, the product is perfectly designed to meet the altering demands in businesses, especially in Thailand where the pervasive heatwave continues to hit.

Alongside the LG booths demonstrating the seamless integration of advanced technology and LG’s HVAC solutions, the event began with the cutting-edge opening show which set the tone and captured the attention of media attendees. The show revolved around the theme of Advance Innovation for the Future and featured multimedia integration on the screen along with a captivating performance by two dancers. The story was divided into three parts – intelligent, innovative and interactive – with each part showcasing the key benefits of the Multi V i. This also emphasized the position of LG’s new HVAC solutions as a leading innovation for the future.

After the show, Metawee Chitladaporn, sales director of B2B System Air Conditioning, delivered a presentation titled ‘Conquering the Future World with AI Technology.’ She provided an overview of Thailand’s commercial air conditioner industry, and shared insights and current trends, before introducing the Multi V i that suits well to the industry environment and trends. Then, Prapop Punnin, manager of Design and Product Information, took the stage to delve into the product’s details and emphasize its benefits to businesses and corporate clients.

Notably, the presence of Matthew Deane, a Thai star actor and new-generation entrepreneur, as a special guest added a touch of uniqueness to the occasion. Sharing valuable insights on the advantages of AI in the LG Multi V i with the attendees of the event, he successfully emphasized its potential benefits for businesses and entrepreneurs. Matthew shared his firsthand experience as an entrepreneur, highlighting the increasing necessity for businesses to enhance operational efficiency due to intense competition and rapidly changing consumer demands. He emphasized that AI advancement could play a vital role in responding to the needs of businesses nowadays, especially in terms of cost reduction and customer satisfaction. By leveraging AI effectively, businesses can foster sustainable growth and thrive in this dynamic market.

The launch event of the LG Multi V i proved to be a success with 48 attendees from more than 40 media across Thailand including top-tier media such as Amarin TV and MCOT, and the generation of more than 100 pieces of media coverage. It provided a platform for participants to enjoy an immersive experience about the features and benefits of the Multi V i as well as LG PuriCare air purifier product line-up including LG PuriCare Dehumidifier, PuriCare 360 and PuriCare AeroFurniture. Going forward, LG will continue to innovate to provide a more comfortable environment to its consumers, solidifying its status as an innovator in the air solution business.

Contributed by LG Thailand

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‘DUOBO by LG Labs’ to Introduce a Coffee Experience to Savor

DUOBO by LG Labs with various coffee capsules on its side

Unique Features Enable Coffee-Lovers to
Conveniently Customize Their Favorite Drink

SEOUL, July 20, 2023 — LG Electronics (LG) is set to unveil its first-ever capsule coffee machine, DUOBO by LG Labs. LG Labs is LG’s new marketing platform established to deliver experimental and innovative product and service experiences to its customers. DUOBO revolutionizes the coffee brewing process with features and technologies that deliver outstanding convenience and delicious, personalized flavor.

DUOBO’s dual-capsule extraction system allows for two-shot layered blending, making it possible for users to create and savor their own distinctive blends. Simple control is provided by the DUOBO mobile app, which lets users precisely adjust temperature and pressure to their individual preferences. The new product by LG Labs is compatible with coffee capsules from various brands, offering a wide range of strengths, roasts and flavors for users to match, blend and make their own.

LG Labs proudly presents DUOBO, a truly exceptional product that combines innovation with a captivating design. Drawing inspiration from the wonders of space exploration, DUOBO’s sleek and elegant appearance resembles a space probe, embodying our vision of discovering new and intriguing flavors, including the concept of a “taste of space.” In a nod to history, DUOBO was launched on July 20, commemorating the momentous occasion of Apollo 11’s first moon landing in 1969.

One of DUOBO’s standout features is its integrated full HD IPS display, applied at the space where coffee cups are placed during the extraction process. This display adds an extra layer of enjoyment, providing users with access to a variety of engaging content such as DUOBO exclusive animations and coffee-related information. It creates a truly immersive coffee brewing experience that is both delightful and informative.

To showcase the remarkable features of DUOBO, LG Labs teamed up with six of the world’s top baristas, including previous winners of the prestigious US Barista Championships. At an event held at The Lost Draft café in New York’s fashionable Soho district, a captivated audience looked on as the skilled baristas demonstrated the ease of using DUOBO, created delightful blends and discussed the unique benefits of LG’s dual-capsule system.

“DUOBO is truly an innovative product, redefining the entire coffee experience from the art of crafting and savoring the perfect cup to establishing meaningful connections with our valued customers,” said Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics. “With our unwavering commitment to excellence, we will strive to offer unparalleled customized solutions that cater specifically to each individual’s preferences, ensuring a personalized and delightful coffee journey where customer participation plays a vital role.”

A futuristic capsule-based coffee machine, DUOBO by LG Labs is available for crowdfunding on Kickstarter starting July 20. Coffee aficionados and early adopters can save 50 percent with the limited Super Early Bird deal offered exclusively on Kickstarter. To learn more about DUOBO, visit www.official-duobo.com.

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New LG CLOi ServeBot Delivers Smooth Performance for Reliable Customer Service

With Six Wheels and Independent Suspension, LG’s Latest Autonomous Serving Robot
Offers Enhanced Service Delivery in Food Retail Environments

SEOUL, July 19, 2023 — LG Electronics (LG) has unveiled its newest LG CLOi ServeBot (model LDLTR30), a smart service robot convenient for places where service is needed, including restaurants. Boasting a quick and stable autonomous driving system that can handle various types of flooring, and an upgraded design with enhanced features, LG CLOi ServeBot ensures reliable service delivery. The new model also has a guide function for helping customers to find their way around, freeing up staff to spend more time on management and administrative duties.

First launched in early 2020, LG CLOi ServeBot is designed to be deployed in public spaces such as restaurants, hospitals and office buildings to assist humans without human-to-human interaction, and is optimized for in-person customer service. The latest version offers enhanced driving performance with 6 wheels and independent suspension, allowing for stable operation on different kinds of flooring, including carpet and braille blocks. It also has a 3D camera and a light detection and ranging (LiDAR) sensor. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). Additionally, this advanced technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset.

The new LG CLOi ServeBot also delivers increased storage capacity and flexibility. Its 4 easy-to-access shelves (21 x 17 inches) – including one that can be used as main drawer – can collectively manage a load of up to 40 kilograms (88 pounds). The upgraded LG CLOi ServeBot offers further convenience with its upper pockets and cup holders, and features an additional bottom drawer that can be used for storing items such as napkins and utensils. For extra versatility, the LG CLOi ServeBot’s shelves are detachable and can be adjusted up or down within a range of 2.8 inches.

LG’s newest CLOi ServeBot provides smarter service thanks to its large 10.1-inch display and built-in content management system. Operators can adapt the autonomous robot for a specific use scenario by choosing an appropriate facial expression and by displaying videos, images or text. As such, LG CLOi ServeBot can communicate relevant information to customers, such as menu recommendations or in-store promotions, and also advertise services from partner companies. Additionally, LG CLOi ServeBot can be used for entertainment purposes, such as displaying customized content for special events and celebrations. What’s more, LG’s new service robots communicate with each other to coordinate their movements; facilitating smooth, efficient operation in food retail environments.

“LG CLOi ServeBot is a reliable partner capable of efficiently carrying out various service delivery tasks, from serving and guiding customers to providing engaging entertainment and useful information,” said Roh Kyu-chan, vice president and head of the robot business division of LG Electronics Business Solutions Company. “Leveraging LG’s autonomous robotic technology, we will continue to consistently deliver new and exciting experiences that bring greater value to our customers.”

LG’s new CLOi ServeBot is currently available in the United States and Japan, with plans for a global rollout in the future.

For more information about LG CLOi ServeBot, visit LG.com.

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[Executive Corner] Becoming an Iconic and Beloved Brand

Until now, as a leader in the consumer electronics industry, LG has grown into an innovative and trustworthy brand with a focus on products such as TVs, refrigerators and washing machines. LG has always deeply understood the lives of its customers and, based on this insight, solidified its position as one of the most beloved brands thanks to innovative products boasting reliable quality. However, in our pursuit to take the brand to the next height and transform it into a global iconic brand, we recognized the need to go beyond products and services and effectively communicate our core brand values to customers. This has led us to embark on the brand reinvention journey.

What’s more, as we live in a world of constant change where consumers’ lifestyles are shifting, diversifying and evolving at an increasingly rapid pace, companies have to strive harder to understand the needs and wants of their customers, and that requires a willingness to change and a passion for innovation.

An organization that has always embraced change, LG recently introduced its reinvented brand strategy to build a stronger, consistent brand image and better convey its commitment to providing a message of ‘Life’s Good.’ As the first step toward strengthening its brand identity, the company undertook a rigorous process to redefine its values and philosophy. After clearly defining three core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile,’ the company set about reinterpreting and reinvigorating the LG brand, creating new visual assets that mark a new era in its history. The result of this reinvention is a younger and more dynamic visual identity that resonates more deeply with consumers across all generations and backgrounds.

To be successful in today’s market, a company must be able to connect with consumers at an emotional level. With its reinvented brand identity, LG is already fostering a deep connection with customers, showing that compassion and humanity are as much a part of ‘LG-ness’ as the technological and design innovation that the company has long been known for.

The look of LG’s iconic Life’s Good slogan has also been revamped and refreshed to better communicate the brand’s firm belief that life is good. A custom typography – inspired by various LG products’ form factors – makes the company’s well-known slogan more distinctive and unique, while the period at the end conveys LG’s confidence and sincerity in its mission to make people’s lives better through innovation.

A prime example of the ‘reinvent’ is how LG’s instantly-recognizable brand symbol has been brought to life. In digital environments, the iconic LG symbol, designed as a smiling face using the letter ‘l’ and ‘g,’ can now perform eight different actions, including greeting, nodding, spinning and winking. Known as LG’s “face of the future,” the digital logo symbolizes the company’s legacy while also strengthening its bond with today’s consumers.

LG’s activation at Vivid Sydney 2023 in Australia

And, to highlight the brand’s bold and youthful nature, LG has introduced a vibrant new shade of red that will be used across all platforms – physical and digital. The new, energetic “active red,” complemented by LG’s traditional “heritage” red and a deep black, represents a passion for innovation and the boldness to deliver exceptional customer value. By incorporating these dynamic colors, LG aims to express its passion for pushing boundaries and creating meaningful experiences for its customers and attracting more younger generations. This approach allows LG to emanate a youthful, dynamic, vibrant, confident and innovative image that aligns with the company’s diverse businesses, products and services.

In addition to introducing its brand reinvent to the world, LG has been sharing its updated brand and visual identity with its own employees, bringing together personnel from all levels and departments to experience first-hand what the new changes mean. LG firmly believes that its employees are the best brand ambassadors. By ensuring they understand the brand’s value and vision and incorporate it into their daily task, the company can more effectively deliver a message of ‘Life’s Good’ to customers.

‘Life’s Good’ truck at the ‘Life’s Good’ event held in South Korea

Aligned with this, the company launched its first Life’s Good event for its employees in South Korea on June 12. With Life’s Good trucks reflecting the new visual identity touring LG Electronics’ business sites in Korea, the company handed out branded coffee cans and provided a chance to win various branded goods during lunchtime, enabling everyone to take the time to discover the new changes to the brand. The event garnered overwhelmingly positive and enthusiastic feedback from executives and employees, who expressed their excitement about the brand reinvention. They also shared that the event enabled them to better understand and visualize the reinvented brand.

We are hopeful that LG’s brand reinvent will serve as a starting point for the innovation of new customer experiences that can provide value and benefits for real customers, enabling them to feel that ‘life’s good’ and fully enjoy each precious moment of their lives.

LG acknowledges that there will be moments when people may struggle to resonate with the Life’s Good slogan and message. However, the intention is not to present an unrealistic picture of unwavering hope and positivity. Instead, it serves as a declaration of what life has the potential to be and should strive to be. It also acts as a reminder that even in challenging times, life remains incredibly precious and invaluable. In this context, the Life’s Good slogan embodies the lifestyles that LG aims for and aligns with our commitment to assisting customers in achieving a better life through our products and services.

At LG, we are driven by the desire to make consumers’ lives better than they are now. With this spirit and our unshakable belief that Life’s Good, we will endlessly take on challenges and never stop innovating. LG is a company where people work tirelessly to discover the needs of consumers – needs that they are not even aware of – and find smart, practical solutions that deliver convenience, joy and connection.

LG’s new brand identity is infused with the collective effort and enthusiasm of the entire company. It reflects an unwavering determination to make every single day better than the last and showcases the company’s aspiration to become a globally iconic and beloved brand.

By Kim Hyo-eun, vice president of the Global Marketing Center at LG Electronics

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[LG SIGNATURE Inspirations] Unveiling a New Enchanting World With Swan Lake Exhibition

Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences.

Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space.

The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act.

Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.”

The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho.

Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art.

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[LG SIGNATURE Inspirations] French Visionary Angelin Preljocaj and His Vision Behind ‘Swan Lake’

The words “magical,” “poetic,” and “feather-light” all come to mind when thinking of a single masterpiece – ‘Swan Lake.’ Brought to life by the mesmerizing choreography of Angelin Preljocaj, this iconic ballet has not only redefined the landscape of dance but also captured the hearts of audiences worldwide, birthing another classic to be remembered.

Photo credit: Ballet Preljocaj

A luminary in the realm of dance, Preljocaj has crafted a brilliant career, standing at the forefront of contemporary ballet dance for over 40 years. He has received prestigious accolades as a choreographer including Benois de la Danse in 1995 and was named Chevalier de la Legion d’Honneur by the French government in 1998.

Through LG SIGNATURE’s sponsorship, Preljocaj’s ballet troupe’s performance of ‘Swan Lake’ provided a remarkable opportunity for Korean audiences to experience an excellent and captivating rendition of the iconic ballet. This sponsorship underscores LG’s commitment to supporting cultural endeavors and recognizing artistic excellence. His rendition of ‘Swan Lake’ stands out for its modern and contemporary approach, differentiating it from the original production.

‘Swan Lake’ (Photo credit: Ballet Preljocaj)

Having previously put on a performance in Seoul, South Korea in 2019, Preljocaj shared that the city’s vibrant cultural scene and appreciation for the arts make it an ideal setting to showcase the artistic vision and craftsmanship that went into creating the performance. And it was even more significant as it was sponsored by LG SIGNATURE.

Preljocaj commended the special exhibition zone, inspired by the essence of ‘Swan Lake,’ which added an extra layer of magic to the overall experience. “The design, reminiscent of the ballet’s iconic scenes, provides a visually captivating entrance and sets the tone for what’s to come,” continued Preljocaj. He also praised the LG SIGNATURE OLED M display as an exceptional piece of technology that perfectly complements the atmosphere of ‘Swan Lake.’ “With its innovative design, the 97-inch OLED screen appears to float on a dark lake, mirroring the enchanting visuals of the ballet, while the elimination of power lines adds to the feeling of freedom and fluidity, enhancing the overall aesthetic appeal,” he further explained. “It’s a beautiful integration of artistry and cutting-edge technology, which resonates with the spirit of the performance itself, and it’s wonderful to see technology and art merge seamlessly, enhancing the audience’s engagement with the performance.”

Photo credit: Ballet Preljocaj

Preljocaj also shared his insight on the harmony of art and technology, the foundation of LG SIGNATURE’s philosophy. “While technology has provided artists with new tools and mediums to express their creativity, pushing the boundaries of what is possible in the art world, at the same time, art has the power to humanize technology, infusing it with emotion, meaning and a unique perspective,” he said. He also explained that technology can enhance the artistic process, enabling artists to create immersive experiences and engage with audiences in new and exciting ways. “I collaborated with Boris Labbé, an animation filmmaker, for this production and, together, we created visual imagery that can be seen during the performance,” he concluded. “This collaboration with technology proved instrumental in enhancing my stage direction and added significant value to the overall presentation.”

LG SIGNATURE will continue to partner with visionaries like Angelin Preljocajto to highlight the harmony of technology and art. Stay tuned for the next story to learn more about how LG SIGNATURE celebrates arts and culture.

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LG at ISTELive 23: Supporting Digital Education With Innovative Technology

People experiencing Robot Coding Zone of LG booth

ISTELive, the annual exhibition of the International Society for Technology in Education (ISTE), is a showcase of the latest in edtech innovation. This year’s event was held recently in Philadelphia, USA, attracting educators, education leaders and other key stakeholders from all around the world. It also saw the debut of LG at ISTELive, with the company presenting its state-of-the-art digital learning solutions and reaffirming its commitment to improving education through technology.

Designed to foster student engagement and interaction, and to support teachers in lesson planning and delivery, LG’s impressive solutions at ISTELive 23 attracted a lot of positive attention. The company’s booth featured several distinct areas – including the Digital Learning Spaces Zone, Robot Coding Zone and Esports Lab Zone – each highlighting different use cases and benefits of LG’s tailored educational hardware and software.

Digital Learning Spaces With LG CreateBoard and ProBeam

In the Digital Learning Spaces Zone, visitors were invited to see for themselves the convenience and capabilities of LG ConnectedCare DMS Solution, the 86-inch LG CreateBoard, interactive digital board and the LG ProBeam business projector. With a UHD (3840 x 2160) resolution display boasting 40-point multi-touch functionality, LG CreateBoard enables engaging learning experiences in today’s classroom environments. Compatible with LG CreateBoard, LG ConnectedCare DMS (Device Management System) offers schools and educational institutes a comprehensive, versatile solution for streamlining display management. LG ConnectedCare DMS makes it possible to install an application on all LG CreateBoard solutions, saving administrators time and hassle.

Enhanced Safety Through LG ConnectedCare DMS

LG ConnectedCare DMS can also help ensure student safety during emergencies, such as an earthquake or a fire, facilitating the real-time communication of vital information to students and staff. Allowing administrators to instantly push notifications to LG CreateBoard in each classroom, it can deliver clear instructions to help prevent confusion and minimize risk. Through this function, LG ConnectedCare DMS can support educational institutions to enhance their emergency response protocols and foster a secure and protected learning environment.

Real-Time Communications to Keep Everyone Informed

In bustling educational settings, timely communication is critical for keeping students and teachers informed about important announcements, schedule changes and upcoming events. LG ConnectedCare DMS seamlessly integrates with LG CreateBoard solution to effectively address this need. Administrators can instantly relay crucial updates and reminders in real-time via pop-up messages that are immediately displayed on all or select LG CreateBoards. This presents a simple and highly effective means of making sure that everyone knows what is happening; whether it’s a timetable change, a notice for an imminent exam or an announcement about an extracurricular activity.

Getting Creative With LG CLOi GuideBot

In the Robot Coding Zone of LG booth, visitors were greeted by the charming and ever-helpful robotic assistant, LG CLOi GuideBot. The zone itself provided a memorable, hands-on learning experience, where visitors could code on LG Chromebooks and make a custom app to control LG CLOi GuideBot. They were also able to create images and videos and view them on the CLOi’s built-in display.

Fun and Educational Digital Content

A company that understands the value of collaboration, LG has partnered with South Korean edtech company Woongjin Thinkbig to help shape the future of education. Woongjin Thinkbig provides high-quality learning resources such as the ARpedia, an immersive augmented reality-based reading and learning platform, and Mathpid, an AI-powered mathematics app designed for K12 students. Linked with LG UltraTab and LG CreateBoard, these materials help provide a captivating learning experience for students.

Meanwhile, LG’s dedication to imaginative art education was on show at ISTELive 23 through its collaboration with Dasverse, an art platform company leveraging dynamic art technologies. Harnessing the diverse functions and user-friendliness of LG CreateBoard, the interactive, step-by-step art education curriculum developed by Daverse stimulates students’ learning abilities and expands their creative horizons.

Gaining a Competitive Edge in Esports Education With LG UltraGear™

With the increasing popularity of esports among young people, more and more educational institutions are introducing gaming-related initiatives to build students’ teamwork, problem-solving and communication skills. Recognizing this, LG created the Esports Lab Zone, a dedicated esports-for-learning area where LG’s premium UltraGear™ gaming monitors took center stage. Renowned for delivering immersive gaming experiences, LG UltraGear™ gaming monitors bring virtual worlds to life with superb color and contrast, while their high refresh rates and fast response times ensure smooth gameplay. Visitors to the zone were impressed by how immersive games look and feel when played on LG UltraGear™ displays.

With its impressive debut at ISTELive 23, LG solidified its position in educational technology market, showcasing once again its commitment to driving innovation and empowering the next generation of learners.

For more information about LG’s education-focused devices, initiatives and presence at ISTELive 23, click here.

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LG NOVA 2023 Innovation Festival Opens Doors to Startups and Their World-Changing Ideas

A promotional image of LG NOVA Innovation Festival with six different illustrations: a lightbulb, a house with a human, a human finger pointing at a circle, a heart, Earth and multiple screens displaying diverse information. There is also a phrase, "BE VISIONARY, EXPLORE. LEARN. CONNECT."

Third Annual Event Invites Entrepreneurs, Investors and Startups to
Join the Discussion on Innovating for a Better Life

SAN FRANCISCO, July 12, 2023 — LG Electronics (LG) announces the return of the LG NOVA Innovation Festival, Oct. 25-26, 2023 at the historic Hibernia in San Francisco. Hosted by LG NOVA, LG Electronics’ North America Center for Innovation, the two-day event invites startups, entrepreneurs, investors, industry leaders and the broader innovation ecosystem to come to learn, engage in discussions and interactive idea sharing, and connect with their peers in person.

The festival, which celebrates the entrepreneurial spirit, is an annual gathering of innovators working on big ideas, such as next-generation technologies in digital health, immersive AI and metaverse, cleantech, sustainability, mobility, smart life solutions and other emerging areas. This year’s event will be focused on “growth through innovation” and taking the next steps toward achieving the vision of a better, more sustainable future. The focus on growth builds upon the momentum from last year’s event, which brought together innovators from around the world to initiate collaborations on building for a better tomorrow.

The festival will also center on LG NOVA’s “Mission for the Future” initiative, a purpose-driven effort to stimulate collaboration and create momentum across the ecosystem to develop viable solutions for the challenges facing people and the planet today

The Innovation Festival program will feature thoughtful keynotes, presentations from tech luminaries and ample opportunities for attendees to actively participate in interactive sessions, including:

Startup pitch competition – Fifteen selected startups will compete to win cash prizes and recognition in front of a judging panel of corporate executives, investors and industry veterans. Interested startups can submit their companies for consideration at www.lgnova.com/innofest/call-for-startups.
Session lead, discussion facilitator and idea presenter – Apply to speak, present an idea, or lead an interactive discussion at the Innovation Festival. Speaking and moderating opportunities are available. Learn more at www.lgnova.com/innofest/call-for-speakers.
Interactive sessions – The festival will host ad-hoc presentation opportunities, interactive discussions and workshops, and audience engagement sessions. Come ready to participate and share ideas and stories.

“LG NOVA is committed to working with trailblazing startups to co-create truly innovative businesses that will lead us to a better tomorrow. We have a unique approach to doing this; we’re bringing various innovation stakeholders together for thoughtful, proactive discussions on how to best solve the challenges in front of us. And we’re offering attendees the opportunity to build meaningful relationships that can help fuel their business growth and success,” said Dr. Sokwoo Rhee, SVP of Innovation at LG Electronics and Head of LG NOVA. “Our goal is for the Innovation Festival to create energy and excitement for the work we need to do together to create a better future”

At the 2023 Innovation Festival, startups, entrepreneurs and businesses will also have the opportunity to network with LG NOVA’s team of entrepreneurs-in-residences and learn about the LG NOVA program and how to collaborate with LG to accelerate business growth. Learn more at www.lgnova.com.

Registration for the Innovation Festival is now open at innofest.lgnova.com.

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Key Elements of LG’s Bold Vision to Transform LG Into ‘Smart Life Solution Company’

LG CEO announcing the company's future vision

Company Pursues New Growth Engines,
Enhancing Customer Experience at Every Contact Point

LG will innovate with a platform-based service business model that continuously generates profits, such as content and services, subscriptions and solutions, to the hardware-oriented businesses, which generate sales and profits at the time of purchase. This is part of the company’s attempt to create a business model centered on customer engagement, combining services with hundreds of millions of LG devices used by customers around the world.

To start, as of the end of this year, LG’s TV business is projected to make a great transformation based on its webOS operating system, which powers more than 200 million smart TVs around the world. In line with this, the company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertisement in products, including LG OLED and LG QNED TVs, which have differentiated competitiveness.

The company will invest more than KRW 1 trillion over five years to strengthen the content competitiveness and drive growth of LG Channels – an advertising-based free broadcast platform. LG Channels increased from 20 million users in 25 countries last year to 48 million users in 29 countries this year. To achieve quantitative growth, LG will expand customer contact points by increasing the supply of the webOS platform to external TV brands and expand the application of webOS to other product groups.

Household appliances are also speeding up the transformation of service-based portfolios. The goal is to further evolve LG ThinQ UP appliances that upgrade functions customers need even after purchase and evolve into a “Home as a Service” platform that combines hyper-personalization, subscriptions and smart home services. LG ThinQ will support the emerging home solutions business that encompasses the entire house by adding services that customers need in the home complementing connected devices.

The home appliance rental and care service business is also expanding to include all services necessary for spaces in the house, including product maintenance, management and cleaning. The compound annual growth rate of LG’s rental and care service sales has exceeded 30 percent over the past five years.

Accelerating the expansion of its B2B businesses, the company aims to evolve its electric vehicle (EV) business into a top electric component part provider worth more than KRW 20 trillion by more than doubling sales by 2030. Responding to trends, such as vehicle electrification and connected services, LG is actively seeking new opportunities in future mobility areas, such as autonomous driving, software solutions and content. The order backlog of LG’s Vehicle component Solutions Company is expected to reach KRW 100 trillion by the end of the year, showing the competitiveness of the business.

By 2030, LG aims to double sales for its heating, ventilation and air conditioning (HVAC) business and become a global top-tier comprehensive air conditioning company. The company also plans to discover inorganic strategies, such as completing mergers and acquisitions and making equity investments. The company is establishing a localized business structure that covers research and development, production, sales and maintenance of air conditioning projects in major regions such as North America and Europe. Also, LG will preemptively prepare for the future in energy service sectors, such as energy storage systems, home energy management systems and virtual power plants.

In the case of built-in home appliances, the company will expand markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands. Commercial displays provide customized solutions for each specific customer group and secure growth momentum.

Over the past two years, considering market conditions and evolving business model strategies, the company boldly exited its mobile phone and solar panel businesses and, instead, focused resources on future high-growth areas. In the future, LG plans to accelerate future development by selecting and concentrating on new businesses that are expected to have similarly high growth potential.

The company is also continuing its strategic investment in digital healthcare, a key focus of the North American Innovation Center known as LG NOVA based in Silicon Valley, California. The scale of investment in LG NOVA is also on the rise. Among other LG NOVA-led initiatives, LG is providing remote medical treatment solutions in North America through the partnership with Amwell, a U.S. telemedicine company. In the future, the company will consider expanding its services through strategy investment to preventative and follow-up management.

LG’s EV charging business has an aim to provide an integrated solution that encompasses the control area, not just the sales of chargers. The company recently launched four products in South Korea through its affiliate company HiEV Charger and will expand markets to Europe and Asia next year. LG also plans to start building additional production bases within the year to target the North American market.

The company is also establishing a wide range of strategic collaborations in the metaverse. Mixed Reality devices are continuously being developed jointly with leading global platform companies, while the development of Augmented Reality devices is underway at the Korean Ministry of Science and ICT’s project to advance the development of AR Glass Advancement and the building of content production ecosystem. Various efforts are also being made to provide a more immersive experience on large screens, such as TVs.

Breaking Business Limitations via Full Potential Strategy

LG has been operating a company-wide task force to preemptively respond to changes in the business environment. The task force aims to not only reduce short-term costs but also promote fundamental changes in business structure and methods to maximize business potential, securing suitable profit levels and promoting sustainable growth despite prolonged economic uncertainty.

These efforts have contributed greatly to LG’s performance as well. The company’s sales and operating profit in the second quarter of 2023 were the highest ever for the second quarter. In the first half of 2023, the company recorded the second highest sales ever and the third highest operating profit. These tangible results were achieved by improving the fundamentals of the business despite the prolonged slump in global demand.

LG believes that, in order to innovate the customer experience (CX), a company needs to advance digital transformation (DX) as it is essential to have a data-based understanding of customers to reflect hidden needs – which customers may not be aware of – in products and services. In this regard, the company is making efforts to combine CX and DX to make a business model to better communicate with customers by establishing various points of contact, provide a never-before-seen CX, build organizational capabilities to research and plan differentiated CX and innovate experiences throughout the customer experience journey.

To expand customer contact points, LG will strengthen direct-to-consumer (D2C) sales through LGE.com, the company’s online brand shop, and increase operation of pop-up stores to interact with the younger generation, including Gen Z. The number of visitors of pop-up stores throughout Korea since last year adds up to 600,000.

To plan and develop new products, the company actively utilized systems internally to understand customers based on data and discover hidden needs. This includes “Lifegraphy,” a customer data analysis system, and “IC 360 (Intellytics Customer 360),” a company-wide platform that integrates and manages customer data collected from all customer contact points.

In addition, in terms of organizational capabilities, LG is defining and applying its core customer experiences to products and services through customer behavior research led by the CX Center. The company is actively making changes in customer-centric working methods, with employees voluntarily participating in campaigns to define ‘customers’ and ‘customer value.’

Spreading Change Across Organizational Culture and Brand to Business Strategy

Internally, REINVENT LG, an organizational culture innovation campaign, was put in place to change the way of working and communicating at LG. By doing this, the company hopes to reinvent the brand by having employees lead changes themselves.

Transformations have also been made to bring a dynamic and youthful look to the brand at customer contact points. Changes that redefine the brand’s core values – Uncompromising Customer Experience, Human-Centered Innovation and Warmth to Power a Smile – and add dynamism to LG’s visual identity are actively being made around the world.

Supporting the ESG vision of a Better Life for All, the company has made six core commitments: achieving carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture, and accessible products and services.

In particular, LG plans to actively expand various activities that customers can engage in, enabling them to better relate to the company’s ESG vision and understand its meaning and significance. With ESG management not only focused on suppliers, LG’s vision also takes ESG to a new level to instill a sense of pride in consumers that they positively contributed to the environment by selecting LG’s products and services, providing an experience of increased convenience and usability.

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LG CEO Announces Bold Vision to Transform LG Into ‘Smart Life Solution Company’

LG CEO William Cho presenting the company's future vision

Company Aims to Advance Business Portfolio by Transitioning to Platform-Based
Service Business Model, Accelerating B2B Business and Procuring New Growth Engines

SEOUL, July 12, 2023 — LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solution company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

In a landmark speech today at the LG Sciencepark in Seoul, South Korea, CEO William Cho outlined the bold vision built on three growth engines: pursuing new platform-based service businesses through the advancement of business portfolio, accelerating business-to-business (B2B) and exploring new business areas such as electronics vehicle charging and digital health. The CEO identified electrification, servitization and digitalization as key inflection points LG will focus on to achieve rapid mid- to long-term growth.

“LG will continue to pursue its bold vision to transform and leap forward as a smart life solution company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products,” said CEO Cho. “We will establish a brand-new LG by reinventing the way we work and communicate toward this goal.”

The CEO also highlighted the company’s financial objectives. “We will achieve Triple Seven, which encompasses an average growth rate and operating profit of 7 percent or more as well as enterprise value to EBITDA ratio of 7,” said the CEO. “With the goal of raising sales from KRW 65 trillion last year to KRW 100 trillion by 2030, we will establish ourselves as a company that is properly recognized by the market and customers.”

Cho said LG will focus on the transition to the platform-based service business model, acceleration of B2B areas and procurement of new growth engines based on competitive edge as three pillars to focus on customer experience. By 2030, the proportion of these three pillars in sales and operating profit is expected to increase to more than 50 percent.

The company plans to invest more than KRW 50 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines. This includes an R&D investment of more than KRW 25 trillion, facility investment of more than KRW 17 trillion and strategic investment of KRW 7 trillion.

The company is also accelerating the expansion of its B2B business, the CEO explained. LG’s rich understanding of customers as well as the know-how to communicate and empathize with customers that have been accumulated in the B2C business, which has seen continuous innovation over the past 65 years, will be fully expanded to commercial, mobility and virtual spaces.

Cho highlighted how LG is accelerating company-wide changes from corporate culture to brand communication at every customer contact point with the ultimate goal of becoming a brand that warms the hearts of customers and puts smiles on their faces while enabling customers to feel the value and philosophy of Life’s Good. The company is also driving ESG management activities to fulfill its responsibilities as a global corporate citizen.

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LG Recognized for Leading Sustainable Innovation to Address Global Challenges

First-of-Its-Kind LexisNexis Report Ranks LG Among Top 100 Companies
Accelerating Innovation to Achieve United Nations Sustainable Development Goals

NEW YORK, July 11, 2023 – LG Electronics Inc. (LG) has been recognized as a world leader in leveraging technology to address sustainability and social challenges, according to a just-released groundbreaking report. LG is ranked 13th among the top 100 corporate patent owners advancing transformative solutions toward the United Nations Sustainable Development Goals (SDGs) in the new report, “Exploring the Global Sustainable Innovation Landscape: The Top 100 Companies and Beyond,” by LexisNexis^®Intellectual Property Solutions.

“Now more than ever, the intersection of innovation and sustainability is creating opportunities for companies to make a difference in addressing some of the world’s most pressing issues,” said LG Electronics North America CEO Thomas Yoon. “LG’s Better Life for All ESG mission builds on our longstanding role in the UN Global Compact and aligns with SDG initiatives driving positive impact for people, communities and the planet.”

With the release of Exploring the Global Sustainable Innovation Landscape, LexisNexis introduces what it calls “a new standard of excellence for responsible and sustainable business.” By objectively mapping the SDG targets and indicators to the global patent system and applying the Patent Asset Index, a widely accepted evaluation methodology featured in the LexisNexis^®PatentSight^® platform, the report identifies the companies such as LG that are building a healthier, prosperous and more sustainable world through the contributions of their patent portfolios.

The six pillars of LG’s global ESG strategy – carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products – are aligned with UN SDGs. The company is working toward carbon neutrality by cutting emissions from operations through measures such as highly efficient buildings, renewable energy, fleet electrification and carbon offset projects. LG’s climate action efforts also focus on reducing the environmental impact of its products throughout their entire lifecycle, from design and production to packaging and transportation to use and disposal.

To download the report, view the complete ranking of the Top 100 companies and learn about the report’s approach to mapping patents to the SDGs, visit www.lexisnexisip.com/sustainable-innovation-report.

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LG Channels Ready to Excite K-Content Fans in Australia, Europe and Latin America

The BINGE KOREA page on LG Channels showing various Korean content available for free on the streaming service

BINGE Korea on LG Channels to Give LG Smart TV Owners in 23 Countries
Over 40 Channels of Top-Quality Korean Content to Enjoy

SEOUL, July 11, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to present LG Smart TV owners in Australia, Europe and Latin America¹ with a vast selection of compelling K-content, which has gained growing popularity worldwide. Spanning multiple genres and offering something for every age and taste, BINGE Korea is the latest collaboration between LG and South Korea-based digital content and platform distribution company, NEW ID, the first in-house venture of the media group NEXT ENTERTAINMENT WORLD (NEW).

In June 2023, LG launched YTN on LG Channels in Australia, Brazil, Mexico and Europe, bringing live news directly from Korea’s first 24-hour news service to a global audience.

Building on this, LG is expanding the selection of K-content available on LG Channels with the introduction of BINGE Korea. LG Smart TV users in the applicable markets will have more than 40 channels at their disposal, allowing them to watch Korean news, entertainment and lifestyle shows, K-dramas, K-pop, animation and more – all without a paid subscription. Whatever their preferences or interests, users will find a wealth of great viewing choices on the new home of K-content on LG Channels.

Popular Korean TV shows like Running Man, the beloved SBS series that offers friendly competition and laughs as 2 teams compete to win missions – often involving well-known Korean landmarks – are available to watch. Coming in July, LG is proud to present a collection of K-dramas that includes historical favorites, such as The Nokdu Flower, and iconic series set in modern-day Korea, such as The Heirs. The latest wave of K-content to arrive on LG Channels will also feature the NEW KMOVIES channel from NEW ID and an exciting lineup of SLL drama titles.

LG Channels has become a go-to hub for K-pop enthusiasts around the world, enabling them to watch their favorite pop stars perform on the large screens of LG’s Smart TVs. Among the must-see shows users can now tune into is Inkigayo, SBS’s weekly Korean music ranking program which features the hottest K-pop artists of the moment. They can also head to the NEW KPOP channel for a variety of K-Pop TV shows boasting music videos and live performances, as well as reality shows, K-dramas and documentaries.

Younger viewers will be enthralled and engaged by the delightful collection of Korean children’s programs on LG Channels. From Toony Planet and Kongsuni, to Tobot and Robocar POLI, there are plenty of colorful characters and exciting adventures to captivate the youngest members of the household.

Many of the 40-plus K-content channels on BINGE Korea provide user-friendly options to enhance the viewing experience for overseas audiences, including content dubbed in English, and programming with subtitles available in English, Spanish, French or Italian.²

Viewers can access LG Channels by pressing the dedicated button on the Magic Remote or the LG Channels icon on their LG Smart TV’s home screen. This takes them to a full-page menu where they can learn all about the diverse channels on LG’s free, premium service. Every channel is assigned an IP- number which can be easily inputted using the number pad on the remote.

LG Channels can also be activated via antenna (over-the-air) by selecting the Live TV button on the main screen. This method allows viewers to browse both broadcast TV channels and LG Channels at the same time. BINGE Korea channels can be found starting at IP-800 in Australia, Europe and Latin America.³

LG Channels is LG’s exclusive free streaming service, offering a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s programs and more. With an always growing number of channels in 27 markets globally, LG TV owners can easily discover their favorite programs by launching the LG Channels application on their LG TV’s webOS platform (LG Smart TV models 2016-present).

With its extensive and expanding library of premium K-content, LG Channels continues to take the lead in delivering the best of Korean news, entertainment and culture to viewers worldwide.

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¹Content available in sixteen markets in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom) and six markets in Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru).
² Subtitle language varies by title and country.
³ Viewers in Belgium, Denmark, Luxembourg, Netherlands, Norway, Sweden, United Kingdom can launch LG Channels from the app, while viewers in other countries can also launch the channels over-the-air, by selecting Live TV and browsing the channel numbers.

[Future Tech] The Post-Smartphone Era: Ambient Computing

Various icons are connected with lines and a photo of a living room is in the background

As artificial intelligence (AI) evolves beyond the capabilities of humans across various aspects of life, social and economic paradigms are shifting. This is making more people curious about the ways this state-of-the-art technology will shape the future. According to a survey by LG AI Research, 1000 respondents in Korea and the US are highly interested in AI-powered functions and experiences that make life easier, like a machine that can perform daily tasks on their behalf.

Choi Ho-young, AI Platform TP Leader of the Ambient Intelligence Lab at LG Electronics

Ambient computing – AI decisions made without human intervention – is all about realizing the people’s visions of the future. This broad term depicts an environment of smart devices, AI and data designed to enable flawless computer actions to make everyday life easier.

Though this may sound like mobile computing, ambient computing is much more as it demands that multiple devices work unison to offer a customized, seamless experience to several users simultaneously. To fulfill the needs of all its customers with this ubiquitous technology, LG is incorporating ambient computing technology, such as its AI smart home companion ATOM (Ambient computing Technology of Multiverse), into its home appliances and TVs.

As soon as someone walks through the front door, ATOM identifies who they are, sets the room temperature and recommends recipes for later, all based on their unique preferences and tastes. Ultimately, it aims to understand the users’ behavioral patterns and make assumptions based on the data it constantly collects, improving the efficiency and effectiveness of LG products. When fully developed, ambient computing will free customers from the time and effort spent on operating devices or learning how to use certain functions.

Other LG technologies utilizing ambient computing include ThinQ Home Concierge, which gives detailed information about home features just like a hotel concierge would, and Smart Mat Technology, which allows users to take a picturesque nature walk via their living room’s LG TV.

Through constant evolution, LG appliances equipped with ambient computing will be able to autonomously present living environments optimized to customers’ distinctive needs. Imagine a day in your life where the air conditioner lowers the temperature during your daily workout, the washing machine sets the ideal cycle for your clothes without fail, the water purifier updates you on your water intake and the refrigerator manages ingredients to ensure you’re eating a balanced diet.

To help bring about a future where AI safely guides and takes care of users both inside and outside the home, LG is striving to establish technologies going beyond simply answering questions to provide services tailored them. Based on three major technologies – AI Sensing, which senses and comprehends various situations, AI Brain, which makes judgments based on data, and AI Body, which enables communication with users – LG AI Research is developing differentiated technologies to deliver next-level customer experiences.

The company is looking forward to a future where all its products are connected wirelessly, exchanging information freely and providing a convenient lifestyle that allows customers to live in bliss every single day.

By Choi Ho-young, AI Platform TP Leader of the Ambient Intelligence Lab at LG Electronics

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LG Releases Preliminary Earnings for Second-Quarter 2023

Highest Second Quarter Revenue With
Steady Growth Based on Strong Fundamentals

SEOUL, July 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2023.

LG reported revenues of KRW 19.9 trillion in the second quarter of 2023, the highest second-quarter revenue, with operating profit of KRW 892.7 billion, the second highest second-quarter operating profit in the company’s history.

The revenue reflects the company’s actions to fundamentally improve its business structure by continuously expanding the B2B segment, even as profitability was impacted by the challenging global economic conditions and intensifying competition in the market. Operating profit increased by 12.7 percent compared to the same quarter last year, reflecting continuous growth based on the company’s strategy to strengthen business competitiveness.

The LG Home Appliance & Air Solution Company recorded strong profitability on the back of increased sales of high demand products such as air conditioners and energy efficient heat pump-enabled products as well as energy storage systems.

Despite the challenging global economic conditions, the LG Home Entertainment Company is achieving meaningful growth of content and service businesses based on LG’s webOS smart TV platform. At the same time, the company’s Lifestyle Screens are expanding sales and driving the premium TV market.

The LG Vehicle component Solutions Company is continuing the growth momentum supported by high order backlog of auto parts and stable supply chain management. At the same time, the company’s growth was positively impacted by a stable business portfolio made up of the 3 key areas of infotainment, e-powertrain and lighting solutions. The LG Business Solutions Company is accelerating the expansion of the customer experience to discover potential customer demand by introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotel TVs.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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