LG Sets New Record, Successfully Transmitting, Receiving 6G THz Data Over Distance of 500 Meters

In Test Conducted Jointly With LG U+ in Seoul, Company Again
Demonstrates Its Leadership in 6G Telecommunications

SEOUL, Sep. 26, 2023 — LG Electronics (LG) announces the successful wireless transmission and reception of 6G terahertz (THz) data over 500 meters, the longest distance recorded in any 6G test conducted in an outdoor, urban area to date. Run jointly with LG U+, the test took place at the beginning of this month at LG Sciencepark in Magok, Seoul. The strong result demonstrates LG’s continuing leadership in 6G telecommunications research and development.

This latest achievement follows the company’s successful 2022 test, when it sent and received 6G THz data wirelessly over a distance of 320 meters outdoors at the Fraunhofer Heinrich-Hertz Institute in Berlin, Germany. LG and Fraunhofer cooperated to develop core equipment for 6G transmission and reception, including a multi-channel power amplifier and a receiver low-noise amplifier, which helped optimize performance and improve output by more than 50 percent.

The recent test at LG Sciencepark is significant not only because LG increased the wireless transmission and reception distance to 500 meters – the standard distance for high-powered base stations in urban areas – but also because it verified the usability of 6G in various ‘real world’ communication scenarios, including building-to-building, building-to-ground terminal and ground-to-ground terminals. The company is now one step closer to commercializing 6G THz communications.

The evolution of 5G, 6G telecommunications will enable significantly increased data rate as well as ultra-low latency, high-reliability data transmission, and the combination of communications and AI, and communications and sensing. In addition to facilitating immersive multimedia experiences, the advanced capabilities of 6G will be crucial for several of LG’s ‘future’ businesses, including autonomous driving and mobility solutions, the metaverse, smart homes and smart factories.

Discussions on 6G network standardization are expected to begin around 2025, with commercialization slated for 2029. LG’s investment in R&D, strategic partnerships and successful technology demonstrations point to the company’s readiness and determination to lead the global transition to 6G.

In 2019, LG together with the Korea Advanced Institute of Science and Technology (KAIST) established the LG Electronics-KAIST 6G Research Center, the first industry-university cooperative research facility of its kind in Korea. The company continues to secure 6G core technologies by working cooperatively with leading universities from all over the world. LG has also forged R&D partnerships for the development of 6G core technology with various institutes, including Germany’s Fraunhofer Institute, the Korea Research Institute of Standards and Science (KRISS), and Keysight Technologies.

LG is the only Korean company to be named chair of the Next G Alliance, a wireless technology group led by the American Telecommunications Industry Association (ATIS). LG has held the role since 2021, overseeing a variety of projects aimed at discovering use cases for 6G communications technology and establishing technical requirements.

In October, the company will share its key achievements in 6G technology development at the ‘LG 6G Tech Festa,’ which will be co-hosted by LG U+.

“We will continue to cooperate with research institutions and tech companies, and conduct our own advanced R&D, to dominate 6G standard technology and solidify our technological leadership in this important field,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics.

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LG Redefines Sustainability at IFA 2023

Sustainability is key as the demand for energy-saving products and services soars, especially in Europe with the implementation of new and stricter rules to reduce energy consumption. LG is devoted to developing and producing energy efficient products and solutions to ensure Life’s Good for the planet and people living on it.

At this year’s IFA, more than 180,000 people visited the venue to view exhibitions of various companies. As sustainability became one of the big themes of this year’s exhibition, LG Sustainable Village has vital elements of the company’s ESG strategy embedded in its design and construction.

At the booth, visitors were immersed in an installation resembling a forest pathway in nature. Designed and constructed with a minimized number of structural elements and eco-conscious materials, such as recycled fabrics and mesh nets, LG demonstrated a genuine commitment to conserving the environment in every aspect of the village.

Under the theme, ‘Sustainable Life, Joy for All,’ LG presented innovative solutions with ESG elements, featuring 8 different zones showcasing the latest technology in tandem with accessibility and environmental friendliness.

Upon entry, visitors encountered the LG Smart Cottage, a modular home that introduces a new paradigm in living with the integration of LG’s premium appliances and high energy-efficient heating and cooling technologies. Capable of partially self-producing the energy used in the home with solar panels on the roof, the LG Smart Cottage satisfies environmentally conscious customers who are concerned about conventional energy consumption.

The next zone showcased the LG Net-Zero Vision House, which offers all aspects of LG’s home energy management solutions, including the Energy Storage System (ESS). Visitors could learn about the processes the ESS uses for storing and consuming surplus energy produced by the home’s solar panels, and how they can easily control LG’s home appliances and monitor energy storage and consumption levels via the LG ThinQ app.

After staying on their feet all day, the LG Pocket Garden provided a space for attendees to recharge while exploring LG’s ESG management initiatives for a Better Life for All. The zone introduced products with designs and patterns in collaboration with Moooi, a Dutch lighting, interior and furniture company.

Enabling visitors to experience the added features of the ultra-personalized smart home solutions from LG ThinQ UP 2.0, the LG ThinQ Home presented a lineup of appliances tailored to consumers’ preferences and lifestyles.

Another well-received zone was the interactive LG Upcycling Workshop, packed with LG’s latest products made with the use of recycled plastics, such as the LG PuriCare Aero Furniture, LG Styler™ ShoeCase and ShoeCare and LG gram.

The zone featured a program where visitors could participate in the ‘plastic knot-making challenge,’ which revolved around using resin pallets collected from recycled plastics at the Chilseo Recycling Center.

Under the theme of “Better Culinary Life for All,” the LG Cooking Studio displayed LG’s popular mass premium built-in product line for the first time with the ‘SIGNATURE KITCHEN SUITE’ lineup, highlighting the aesthetics of built-in appliances.

Dedicating a space for high-end products from LG’s ultra-premium brand, LG SIGNATURE, The Villa zone featured appliances in collaboration with the Italian luxurious furniture brand Molteni&C, such as the LG SIGNATURE OLED M, the world’s first wireless OLED TV, and the Dual InstaView refrigerator. LG SIGNATURE second-generation products, including a washer and dryer with 7-inch LCD touch panels, successfully delivered a differentiated consumer experience that embodied the brand theme, “Live beyond.”

The very last zone at LG’s Sustainable Village was the LG MoodUP Forest, an installation of numerous LG MoodUP™ refrigerators that created the feeling of being surrounded by woods in nature. Captivating attendees with beautiful lights and vivid colors, the refrigerators’ unique door panels created a dynamic atmosphere that served as a perfect photo spot. Unveiled for the first time, LG revealed a two-door MoodUP™ refrigerator with a bottom freezer designed for the European lifestyle.

Photo credit: IFA Berlin

Stay tuned to see how LG’s cutting-edge innovations presented at IFA 2023 contribute to keeping people and the planet safe and clean!

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LG Refrigerator Has Received International EPD Certification

Providing Verified Information About the Environmental Impact of
Its Products, Company Confirms Its Commitment to Sustainability

SEOUL, Sep. 22, 2023 — LG Electronics (LG) has announced that its premium refrigerator (600-liter models)^* has received International Environmental Product Declaration (EPD) certification. This is the second time the sophisticated model has earned EPD certification, having already been recognized by EPD Norway last year.

The International EPD System is designed to quantify the environmental impact of a product throughout its entire lifecycle, including production, transportation, distribution, usage and disposal. EPD certification provides consumers with accurate and transparent information about a product’s effect on the planet, helping them to choose devices that can support their efforts to live more sustainably. Products are assessed according to international standards, which consumers can learn more about on the official EPD website.

LG’s refrigerator received International EPD certification in Istanbul, Turkey on September 14; the first time a fridge produced by a global home appliance manufacturer has received this particular certification. The highly-efficient refrigerator reduces energy consumption thanks to its advanced Inverter Linear Compressor™, vacuum insulation and an optimized refrigeration cycle. LG anticipates that the product’s outstanding efficiency, along with its recently-awarded EPD certification, will be viewed positively by customers seeking to lower their household energy footprint.

Committed to good ESG management, LG has been actively conducting Life Cycle Assessments (LCA) of its products since 1995, running all evaluations in accordance with the relevant international standard, ISO 14040. Fostering trust with consumers and other stakeholders, LG discloses the impact of its innovations – including their carbon emissions and effect on global warming – on its official website and annual sustainability report. The company has also participated in other international third-party environmental product declaration certification programs, such as Carbon Footprint labeling and Carbon Trust certification.

Furthermore, LG is pursuing a range of sustainability-focused 2030 initiatives as part of its mid- to long-term ESG action plan, The Better Life Plan 2030. These include the reduction of carbon emissions intensity at the product usage stage by 20 percent (compared to 2020), the utilizing of 600,000 tons (cumulative) of recycled plastics within products, and the collection of eight million tons of old home appliances. The company is also dedicated to complying with major environmental regulations, such as the European Commission’s ‘Ecodesign for Sustainable Products Regulation (ESPR).’

“This latest EPD certification is symbolic of LG’s commitment to the environment and to transparency,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to acquire environmental product declaration certifications that encourage consumers to make responsible purchasing decisions, while leveraging our innovative technologies to minimize the impact of our products.”

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^* LG Electronics has published an Environmental Product Declaration for LG refrigerator models MF-B6**, F62*****B, M62******2(S). These products are currently available in Australia, China, and South Korea respectively.

LG SIGNATURE Exhibits Luxury Living in ‘The Villa’ at IFA 2023

A front picture of the LG SIGNATURE booth at IFA 2023

With an unrivaled reputation for combining groundbreaking performance with refined design, LG SIGNATURE is once again writing a new chapter in the history of premium home appliances. From September 1-5, LG SIGNATURE introduced various differentiated experiences that go beyond appliances to the IFA 2023 show floor, focusing on ‘design and technology that elevates timeless values and the dignity of life.’

Under the name of The Villa, the LG SIGNATURE booth was a specially curated zone that presented new lifestyles across three vitally important home living spaces: the laundry room, kitchen and living room. Visitors were not only able to experience LG’s latest home appliances either, as an elegant furniture collection by Italy’s Molteni&C, a premium furniture brand that shares LG’s passion for the essence of timeless beauty, were spread across The Villa to demonstrate the potential of tech and design when brought together in perfect harmony.

First to catch the eyes of visitors was the 97” LG SIGNATURE OLED M, the world’s first 4K 120Hz TV with wireless AV connection, which boasts an exceptional level of freedom that lets users place it anywhere in the room without harming the ambiance.

Also at the booth, LG SIGNATURE introduced its second-generation ‘Dual InstaView™ Refrigerator’ that permits users to see inside without having to open the door and waste precious cold air, preserving the freshness of ingredients to complement luxurious living.

But it didn’t end there, with a whole host of second-generation LG SIGNATURE products making their way to historic Berlin, including the premium brand’s Over-the-Range Microwave Oven with Smart InstaView™ and Double Oven Slide-in Range with InstaView™, built-in cameras and automatic time- and temperature-setting functionality. Its aesthetically refined, advanced features certainly made a lasting impression on visitors.

The latest addition to LG SIGNATURE’s second-generation lineup, the Washer-Dryer with Heat Pump, also proved to be a major hit at IFA 2023. Featuring premium materials that make up a timeless full metal body design, exceptional performance and heightened efficiency, this two-in-one solution employs an LG’s own innovative DUAL Inverter Heat Pump™ drying module that reduces drying times while saving power.

To stay up to date with LG’s latest lifestyle innovations, subscribe to the LG Newsroom.

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Namaste With Puppies and LG CordZero™

Photo of a puppy taking a nap with a napkin that says "LG CordZero" on it

Many people turn to exercise or hobbies such as attending a yoga class to help address negative emotions such as anxiety and stress. However, there are other ways of dealing with these negative emotions like cleaning up the home. Studies have proven the connection between cleaning and stress relief, and according to the Taylor Counselling Group, tidying one’s home not only removes germs and bacteria but also improves body functions and helps mitigate a wide range of health concerns including heart disease, high blood pressure, depression and sleep problems.

To demonstrate the importance of cleaning with exceptional tools for overall mental health and wellness and to promote the of LG CordZero™ line of vacuums, LG Canada hosted an interactive puppy yoga class with more than 20 media outlets and influencers participating. The event aimed to build interest, consumer awareness and purchase consideration for the LG CordZero™ vacuum with its features as a focal point.

In addition to a paw-some yoga session with puppies that brought guests to a state of calm and serenity, attendees had the opportunity to try out the LG CordZero™ vacuum lineup to experience its various features in keeping spaces free of dust, debris and of course, puppy fur. The venue, a photography studio loft located in Toronto’s west end, showcased the LG CordZero™ cordless stick vacuums as well as the StanbyME, LG PuriCare™ and XBOOM speaker.

The event was kicked off by wellness expert and LG spokesperson Nadia Addesi, who shared the results of the LG CordZero™ Clean Well Survey. She noted that 90 percent of respondents agreed that a clean space improves their mental health, but like everything in life, sometimes barriers like procrastination and lack of time hinder their ability to complete tasks that improve their mental wellness. The survey also showed that more than fifty percent of Canadians would enjoy cleaning more if they had better tools, offering a tie-in to the products highlighted at the event.

Following the puppy yoga session, attendees were encouraged to clean their individual yoga spaces using LG CordZero™ All-in-One Tower™, experiencing the exclusive Kompressor™ technology, which compresses dirt and debris to fit more in the dust bin, and the auto-empty feature, which automatically empties the vacuum with just the touch of a button when it is placed on the dock. The vacuum also comes with two detachable, rechargeable batteries that allow for up to 120 minutes of uninterrupted cleaning time, as well as multiple tools and attachments including a pet nozzle designed specifically for the fur which the guests cleaned up after their yoga session.

The event generated more than 2.8 million media impressions, exceeding the goal of 1 million. Attendees posted about their experience at the event on their social channels, mentioning the products’ features and commented how the event drew a seamless integration between fun and function.

Like the puppy yoga session, LG global offices are implementing exciting and creative events that let customers experience the company’s outstanding products with state-of-the-art technology firsthand.

Stay tuned to check out other upcoming exciting events planned by LG offices worldwide that offer next-level customer experience.

Contributed by LG Canada

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LG USA Issues Call for LG webOS Hackathon Participation

An image of LG TV with a phrase "Build the next TV experience with webOS TV Platform"

Selected Developers to Engage With the LG Team at
LG NOVA Innovation Festival to Expand Ideas for Smart TVs

SANTA CLARA, Calif., Sep. 19, 2023 — LG Electronics (LG) USA announced a call for participation in a landmark smart TV hackathon featuring its webOS TV Developers’ platform. Developers are invited to apply for a spot to present their ideas to LG executives onstage at the LG NOVA Innovation Festival, taking place on October 25-26 at the Hibernia in San Francisco.

The webOS TV web-centric smart TV platform powers LG Smart TVs, including its line of critically acclaimed LG OLED TVs, and enables developers to create apps and third-party services to manage media, devices, security, networking, TV functionalities and more. The webOS TV Developer platform provides the ability for developers to build a service or app for webOS-based LG Smart TVs in millions of consumer homes today.

“New technologies and ideas are at the heart of transforming how we work, play and live. The goal of this hackathon is to push the boundaries of how we view the Smart TV,” said Matt Durgin, vice president of LG content and services at LG Electronics USA. “LG wants to hear from innovators and developers with grand ideas or business proposals, who are ready to start developing those ideas through our webOS TV developer platform and turn them into real business opportunities.”

Applications to participate in the hackathon are now open and will close on September 24. Selected participants will be notified by September 30. Interested developers can get more information and sign up at www.lgnova.com/innofest/webos-hackathon.

The invitation-only hackathon will kick-off virtually with a webinar in late September. Developers selected to participate in the hackathon will have the opportunity to work directly with the LG team throughout October to further develop their idea and build their app using the webOS Developer TV platform. They will be invited to present their ideas to top LG executives at the Innovation Festival on October 25. For the final presentations, a developed Smart TV app or a business idea proposal may be accepted.

The top three winners of the hackathon will receive resources to help develop their services or app idea on webOS and further opportunities to engage with the LG team on their idea, as well as prizes such as premium models of LG TVs. The top winning developer will also have the opportunity to meet directly with LG Electronics North America senior management to discuss their proposal.

For the past 10 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42 to 97-inch screen sizes, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex and unique lifestyle TVs, including the LG OLED Posé. For more information on the complete lineup of 2023 LG OLED TVs, visit LG.com.

Now in its third year, the LG NOVA Innovation Festival is a unique event that brings together innovators to discuss, explore and build next-generation solutions for digital health, sustainability, mobility, smart life and other emerging areas. The event will feature opportunities for attendees to take an active role in sessions, such as think tank-styled collaboration discussions, meet-ups, interactive roundtables and more. Attendees will have opportunities to share their ideas with other event participants, industry experts, investors, corporate and LG executives. This year’s event will be focused on “growth through innovation” and taking the next steps toward achieving the vision of a better, more sustainable future. The event is hosted by LG NOVA, LG Electronics’ North America Center for Innovation.

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LG Channels 3.0 Delivers Upgraded User Experience With New UI

An LG OLED TV in a wood-themed living room displaying the home screen of the new LG Channels 3.0

Worldwide Viewership Set to Grow With Global UI Rollout and
Service Expansion Into New Markets

SEOUL, Sep. 19, 2023 — LG Electronics (LG) is introducing LG Channels 3.0, the latest version of its exclusive, free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out in South Korea this month, and will arrive in other markets, including US, starting in October.

LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers with its premium lineup of news, sports, movies, TV Series and exclusives.¹ With its carefully curated lineup of programming, LG Channels is now set to provide upgraded usability that allows users to conveniently search, discover and enjoy their favorite content.

Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organized into three pages – Home, Live and On Demand– that make it easier to take advantage of the different services offered on LG’s free content platform.

The Home page features a large, highly visible rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, they can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice.

The On Demand tab allows users to select their favorite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience.

Already available in 27 countries² globally, LG is accelerating the growth of its content service by entering new territories and adding to its already impressive content lineup.

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¹Based on LG Internal data.
²US, Canada, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Korea, Australia and Japan.

LG Presents Its Vision to Become Media and Entertainment Platform Company

An official from LG Electronics presenting a webOS-related PowerPoint at LG Electronics' webOS Partner Summit event

Company’s Transformation to Bring a Better Life to Its Customers
Through Selection of Distinctive Services and Content

SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries.

The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners.

Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices.

To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems.

Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub.

The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models.

As part of its strategy to expand the webOS platform ecosystem, LG acquired a majority stake of the U.S. advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the U.K. and Greece last year, accelerating the global growth of its content service.

LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience.

LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME.

LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery.

Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching.

Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform.

LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe.

LG is driving change with a genuine customer-centric approach, as represented by its TV business’s Sync to You, Open to All vision. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all.

“LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.”

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LG Hosts ‘Software Developer Conference 2023’ to Boost Internal Software Capabilities

A photo of a man giving a presentation on the podium during Software Developer Conference 2023

Under the Theme of ‘The Possibilities of Convergence’, SDC 2023 to Foster Open
Communication and Exchange of Knowledge Between Company’s Software Developers

SEOUL, Sep. 14, 2023 — LG Electronics (LG) today commenced its ‘LG Software Developer Conference (SDC) 2023’ at LG Sciencepark in Seoul, South Korea. The two-day event is being held to facilitate communication and the exchange of technological expertise among the company’s professional software developers.

Hosted by the LG Software Council, a body composed of LG affiliates and is chaired by LG Electronics, the conference centers on the theme of ‘The Possibilities of Convergence.’ The 33 presentations scheduled over today and tomorrow will cover six different areas of the software sector landscape: AI/big data, mobility/automotive, platform/architecture, software technology/development culture, cloud and emerging technology.

More than 1,000 software engineers from LG Electronics and LG affiliates, and from global software companies such as Amazon Web Services (AWS) and Microsoft, are participating in the conference, joining together in Seoul to share their diverse technology and development know-how.

SDC 2023 kicked off this morning with keynote speeches from Bae Kyung-hoon, director of the LG AI Research Institute, and James Gosling, a distinguished engineer at AWS who is best known as the founder and lead designer of the Java programming language. Mr. Bae introduced LG’s ultra-large multimodal AI solution – EXAONE 2.0 – and outlined how it will be utilized within the LG Group, while Mr. Gosling shared his extensive career in software development.

Following the keynotes, the conference’s comprehensive program of presentations began. Over the course of the SDC, attendees will hear from software developers working in a variety of fields, including home appliances, TVs, electric vehicles and commercial displays, with many speakers discussing specific implementations of the latest technologies, such as AI, software platforms and voice recognition.

Presenting in the platform/architecture category, researchers from LG’s Home Appliance & Air Solution Company and CTO division will introduce ThinQ UP 2.0, which signals a new direction in home appliance software with its seamless combination of appliances and services. In the field of mobility/automotive, researchers from the CTO division will present a roadmap for the implementation of software-defined vehicle technologies, and will cover critical innovations in AI/big data, such as large language model-based autonomous agents and deep learning-based image quality processing.

LG recently announced its future vision to transform into a ‘smart life solution company,’ and is speeding up efforts to strengthen its software capabilities across the whole organization. The company feels that software is crucial in connecting the various spaces in people’s lives and to creating an expanded and more connected customer experience. To this end, LG is collaborating with major universities in Korea and around the globe to identify and secure new talent in software development, and is operating an in-house software reskilling program to accelerate the training of its new recruits. The company is also running its own training and competency certification programs to foster the next wave of LG software experts.

LG has been hosting software development conferences since 2016 to allow its business units to share their technological expertise and to fortify the wider company’s software capabilities. Beginning last year, these events were expanded to include LG affiliates.

SDC 2023 is being held as part of ‘LG SPARK,’ a culture, innovation and arts festival that aims to ignite the spark of innovation. Taking place at LG Sciencepark throughout September, and involving various LG partner companies, LG SPARK opened last week with Super Start Day (September 7-8), which focused on how to support innovative startups to achieve growth. The festival continues with SDC 2023 and DX Fair 2023 (both September 14-15), where digital transformation takes center stage, and will conclude with Culture Week (September 20-22), which will provide a forum for Seoul residents, industry professionals and academia to discuss the future impact of technology on daily life.

“Software competitiveness is the key to being prepared for the future,” said Park In-sung, head of the Software Center at LG Electronics. “By increasing opportunities for its developers to freely communicate with one another, LG is accelerating the convergence of software technologies and becoming a smart life solution company that can connect the various spaces and experiences in customers’ lives.”

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LG OLED’s Artistic Influence Sweeps Seoul With Vibrant Energy

LG OLED X Frieze Night attendees reflected in the glass on the wall of Dongdaemun Design Plaza

As autumn approaches, Seoul comes alive in September with an array of vibrant colors, remarkable artwork and dynamic crowds with spirited energy. LG OLED took the spotlight at Frieze Seoul 2023, unveiling art collaborations featuring unique artists and inviting the public to experience LG OLED’s artistic journey at venues such as Dongdaemun Design Plaza (DDP) and the Artist Company building in Cheongdam. LG OLED ART underscored an unwavering commitment to provide more opportunities to experience the wonders of art across the city.

LG OLED hosted LG OLED x Frieze Night at DDP, an official celebration for the grand opening of Frieze Seoul 2023. A grand total of 860 attendees graced the event, with prominent figures all gathering to celebrate, including Seoul mayor Oh Se-hoon and Frieze CEO Simon Fox.

Inspired by the creative potential of LG OLED, this exciting event combined colorful lighting and energetic music to create a vibrant and dynamic atmosphere. Guests were treated to an immersive experience with BOREALIS, a captivating show of evolving light and color created by new media artist Dan Acher, along with dynamic music and visuals performed by multi-talented artist and DJ, Vakki, and a live performance by Beenzino.

The night was full of delightful surprises as guests enjoyed musical entertainment, champagne and a lucky draw event offering LG’s latest lifestyle screens including StanbyME and StanbyME Go.

Outside, BOREALIS captivated guests with digital media artwork that beautifully recreated the enchanting spectacle of the Northern Lights against the urban backdrop of Seoul’s skies, offering a unique artistic encounter and expanding the horizons of digital art appreciation.

To share art with the community beyond Freize Seoul, LG extended a digital art exhibition in partnership with Artist Company, an entertainment company under the leadership of renowned Korean actor Lee Jung-jae. This collaboration stems from Lee’s commitment to the promotion of the arts and the effort to make art accessible to wider audiences.

The Artist Company building in Cheongdam has been transformed into an open exhibition space from September 7 to 24. Both the main floor and the first basement floor showcase a range of inspiring artwork, featuring five digitally expressed pieces of Kim Whanki’s work using LG OLED as the digital canvas, along with several works from LG OLED’s previous collaborations, including those by Six N. Five.

The Artist Company building brimmed with excitement as a diverse crowd of guests attended a special party to celebrate the remarkable collaboration and exhibition. Guests had the pleasure of interacting with transparent OLED screens, providing a multi-dimensional encounter at a futuristic photo booth.

“Art has become something that everyone can enjoy in their daily lives,” said Lee. “I believe that Frieze Seoul has taken a crucial role in making this change and it is very honorable and exciting to have the chance to support the collaboration between LG and the Whanki Foundation and present the digitally expressed art pieces in our space.” He also added, “I hope Artist Company can provide art enthusiasts opportunities to experience these inspiring artworks even after Frieze Seoul is over.”

LG is committed to bringing art and technology together with exhibitions that inspire and partnering with artists in exciting collaborations. To learn more about LG OLED’s artistic journey, stay tuned to the website.

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LG’s OLED Leadership Holds Firm in First Half of 2023

A wall-mounted LG SIGNATURE OLED M3 model displays an image of a woman performing ballet in a modern, gray-toned living room

Have you ever wondered how many LG OLED TVs are shipped every year? 100 thousand units perhaps, maybe as much as a million? In the first half of 2023, LG recorded over 1.33 million shipments of its stunning OLED TVs, setting new benchmarks and records its competitors can only dream of.

According to market research firm Omdia, LG captured over 55 percent of the global OLED TV market in the first six months based on total shipments. As a renowned OLED TV leader now celebrating 10 years of innovation in this space, LG has once again defended its premium TV crown while further cementing LG OLED TV’s status as the pinnacle of premium TVs.

The “bigger the better” trend continues to prevail in the TV market, which is great news for LG. As more and more people desire larger TVs for their living spaces, models of 75 inches or larger accounted for a remarkable 11.4 percent share of total OLED TVs sold, while shipments’ yearly average growth rate topped 90 percent over the past five years. Staying on top of this growing trend, LG is resuming its dominance in the market with an outstanding 64.2 percent share in total shipments of OLED TVs over 75 inches.

LG is targeting this new demand for large and premium TVs in the second half of 2023 with the groundbreaking LG SIGNATURE OLED M TV (model 97M3) it unveiled in July, which boasts the world’s first 4K 120Hz wireless solution that makes it easy for customers to achieve their dream interior.

Not one to be confined, LG unleashed a tidal wave of 10 million TV units (OLED and LCD) on the world, which has helped the company carve out a 16.2 percent share of revenue for itself in the global TV market.

Despite facing a downturn in the global TV market, LG persisted in strengthening its inventory management and securing higher profits while actively pursuing a strategic approach for its premium and ultra-large displays. And this commitment has paid off substantially, with its LG OLED TVs now accounting for around 30 percent of the company’s overall revenue generated from TV sets.

TV shipments totaled over 92 million units in the first half of 2023, matching last year’s first half performance. The OLED TV segment, which has been led by LG for a number of years, has already passed the 2 million shipments mark this year, which bodes well for the rest of 2023.

OLED TVs are continuing their takeover of the global TV market after capturing 9.3 percent of all revenue in the first half. Meanwhile, Omdia predicts that OLED TVs are set to shine even brighter, projecting at least a 43 percent revenue share among premium TVs priced above USD 1,500.

Find all the latest news on the home entertainment business and learn more about its world-leading innovations on the LG Newsroom.

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LG’s Mobility Labworks Series Invites People to Experience the Future of Mobility

Last week, LG headed to Munich, Germany, to take part in IAA Mobility 2023 – one of the world’s largest mobility events. Presenting at IAA Mobility for the first time, the company shared its vision for the in-vehicle experience of the future and proposed a highly advanced mobility ecosystem that will bring new value to the mobility industry and customers.

The nexus of LG’s auto-focused innovations, the LG Vehicle component Solutions (VS) Company has built a solid reputation over its ten years of existence, making a name for itself in five key areas of vehicle-related technologies: head units, displays, connectivity, ADAS and software.

The company is determined to improve the user experience in the vehicle space, and has the advantage of being able to draw on decades of insight from its consumer electronics businesses. LG is already enhancing the in-vehicle experience with breakthroughs including its digital cockpit technology, which boosts convenience and safety with its interactive displays and intuitive controls. The company is also promoting safety with in-vehicle infotainment (IVI) integrated features such as seamless smartphone connection and voice recognition; enabling drivers to use their devices without taking their eyes, or their focus, off the road.

To see what the future mobility experience envisioned by LG looks like, and explore the unprecedented level of personalization it is set to offer, check out the Mobility Labworks Series, accessible via LG’s official website and social media channels.

Themed Experience Future Mobility Your Way, LG’s Mobility Labworks Series introduces a range of cutting-edge technology concepts with the potential to reshape the way people experience travel. The series includes two distinct digital cockpit concepts – Alpha and Beta, along with three display kiosk concepts – Min & Max Display, Pop & Fold Display and Flex & Slide Display.

With the Min & Max Display, users get to adjust the size of the in-car display to suit their preferences. At any time, they can choose whether they want Minimum Display mode where essential driving information is provided, or Maximum display mode where full range of real-time information is available via a Pillar to Pillar P-OLED screen. Helping users make the most of their cabin space, the Pop & Fold Display only pops out when needed – storing neatly away for a more spacious interior when not in use. Lastly, the Flex & Slide Display offers increased flexibility as it can change its shape, curving and flexing to smoothly shift from a regular screen into a responsive touch interface.

The Mobility Labworks Series highlights LG’s aim to provide innovative technologies, in collaboration with carmakers, that help create better customer experiences for end-users. A trusted partner to global automobile brands, LG continues to leverage its advanced technological capabilities to supply its customers with high-performance, reliable products – delivered on time and completed to the highest standard possible.

“In the rapidly evolving automotive industry, where the latest trends revolve around CASE, or ‘Connected, Autonomous, Shared and Electric,’ LG has been leading the vehicle components sector,” said Alexio Rhee, head of Sales and Marketing Division at the LG VS Company. “With a decade of experience under our belts, and a wealth of knowledge and customer insight brought over from our diverse consumer electronics businesses, we have what it takes to drive future mobility innovation to a very exciting place, as demonstrated in our Mobility Labworks Series.”

To learn more about the technologies presented in the Mobility Labworks Series, visit the LG VS company’s website and LinkedIn Page.

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New LG MAGNIT Delivers Sublimely Immersive Home Cinema Viewing Experiences

Designed for Home Entertainment, LG’s Premium Micro LED Offers Stunning 4K
Images on a Breathtaking 118-Inch Display and Easy Content Access With webOS

SEOUL, Sep. 11, 2023 — LG Electronics (LG) announces the newest addition to its LG MAGNIT lineup of premium Micro LED displays. The new model (LSAL006) provides immersive home entertainment experiences via an expansive 118-inch, 4K (3,840 x 2,160) resolution screen featuring LG’s Micro LED technology and a miniscule 0.68-millimeter pixel pitch. Possessing the elegance and scale befitting a super-luxury residence, the impressive display offers a seamless user experience with webOS, a wealth of content services, and convenient streaming from a wide range of devices.¹

Delivering unparalleled picture quality through the brilliance of Micro LED technology, the new LG MAGNIT allows customers to enjoy complete viewing immersion in the comfort of their own homes. The cutting-edge display’s micro-scale pixels and the integration of LG’s Surface Treatment technology ensure excellent image reproduction with vivid colors and outstanding contrast.

Equipped with the company’s AI-powered ɑ (Alpha) 9 Intelligent Processor, LG MAGNIT optimizes picture quality for various types of content, including movies, sports and games. The processor leverages advanced deep-learning algorithms and an extensive visual database covering a wide range of content genres, enabling it to intelligently analyze and adjust image quality according to what the user is watching. Along with automatic genre-based picture optimization, LG MAGNIT features AI brightness control and comes with functions that enhance facial detail and upscale on-screen text, boosting usability and viewers’ sense of immersion.

LG’s new Micro LED also features the company’s own webOS smart TV platform, which offers easy navigation and access to a growing catalog of popular streaming apps, including Amazon Prime Video, Disney+ and YouTube.² Incorporating two 50W, 4.2 channel speakers and supporting enhanced audio return channel (eARC), LG MAGNIT lets users enjoy bold, cinematic sound that helps make their favorite content lifelike.

LG’s latest LG MAGNIT boasts seamless connectivity, with support for Apple AirPlay 2 and Miracast to mirror the mobile screen from both iOS and Android OS devices. It also comes with four HDMI 2.1 ports for convenient connection to compatible devices, has built-in Bluetooth and is WiSA Ready for wireless spatial sound. For installation flexibility, customers have the choice of wall-mounting or the stand-type option.³

Additionally, LG’s latest Micro LED prioritizes user safety, and the safety of the installation environment, as evidenced by its successful completion of flame-spread tests. The product’s BS476 Part 7 Class 1 rating⁴ underscores its exceptional fire resistance. Furthermore, LG MAGNIT adheres to international certification standards aimed at alleviating visual fatigue, emitting low levels of blue light.⁵

As demonstrated at CEDIA Expo 2023 (September 7-9, Denver, Colorado), the world’s premier event for residential tech, LG MAGNIT takes home theater to the next level when paired with the premium home audio solutions from Bang & Olufsen.⁶ LG’s continuing collaboration with Bang & Olufsen – which began with the 136-inch LG MAGNIT and has now been extended to the 118-inch model – brings customers remarkable home cinema experiences.

“The new LG MAGNIT introduces our state-of-the-art Micro LED display technology to private homes, allowing residential customers to experience impressive picture quality on a cinematic scale,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We will continue to expand our lineup of Micro LED products for home use; complementing the new 118-inch model and previously released 136-inch model with innovative solutions that further strengthen our leadership in the premium display market.”

The new LG MAGNIT is currently available in the U.S. and will be rolled out to markets worldwide starting this month. To learn more about the cutting-edge product, visit LG.com.

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¹Streaming performance depends on the quality of the network environment.
²Many streaming apps available on webOS require a paid subscription.
³ Wall-mount and stand types are available as purchase options.
⁴ The LED module with product number (LSAL006) has been evaluated for spread of flame at 1.5min and final spread of flame under BS 476 Part7:1997COR.1:2014 procedures, verified by BST Testing Co., Ltd in July 2023, and has satisfied Class 1 (165+25mm) standard requirements. (Certification number XD444237674070401SR)
⁵ The LSAL006-G2* LED module passed a TÜV Rheinland-approved test following “2 PfG Q2498/09.19 Eye Comfort 2.0 Evaluation,” which covers various performance aspects including white balance, color difference, gamma difference, wide color gamut, low blue light and flicker management. (Verification Code: Q50598152)
⁶ Bang & Olufsen speakers require separate purchase and installation.

LG Unveils Limited Edition ‘League of Legends’ UltraGear Gaming Monitor

Limited-edition League of Legends UltraGear OLED gaming monitor

Sporting an Exclusive Theme Inspired by the Globally Popular Game, the 27GR95QL
Delivers Immersive Gaming on Its 27-Inch, 240Hz-Refresh Rate OLED Display

SEOUL, Sep. 8, 2023 — LG Electronics (LG) is releasing a limited-edition UltraGear™ OLED gaming monitor (model 27GR95QL) for League of Legends fans. In addition to a vibrant 27-inch OLED display boasting a fast 240Hz refresh rate, the monitor features distinctive League of Legends-themed designs and icons applied to its exterior and on-screen menus, developed with valuable feedback from League of Legends gamers. As one would expect of an UltraGear product, the 27GR95QL delivers smooth, immersive gaming experiences and comes packed with gamer-centric features.

The limited-edition League of Legends UltraGear OLED gaming monitor is the latest example of LG’s strong partnership with Riot Games, the developer and publisher of League of Legends. First released in 2009, the beloved multiplayer online battle arena game now has the largest gaming fandom in all of esports. Over 600 million fans have played League of Legends over the past decade and the game has amassed an average of 180 million players per month.

Designed with League of Legends enthusiasts in mind and ideal for competitive play, the 27GR95QL provides a generous 27-inch screen size, a high refresh rate and a response time of just 0.03 milliseconds Gray-to-Gray (GTG). The monitor’s QHD (2,560 x 1,440) resolution OLED display also supports HDR10 and covers 98.5 percent of the DCI-P3 color gamut, helping to bring gameplay to life with vivid, accurate colors, sharp detail and great contrast.

LG’s limited-edition UltraGear OLED gaming monitor adopts the Hextech-themed design of League of Legends, incorporating icons and imagery from the game into its menu screens and on its bold, stylish exterior. Well-known symbols and motifs from the game have been applied to the back of the monitor and to the front of its stand. On each screen, gamers can enjoy options and settings menus bearing the game’s logo – complete with fonts and borders that evoke the feeling of the League of Legends universe.

Beyond the new limited-edition UltraGear OLED gaming monitor, LG and Riot Games have partnered on a number of initiatives aimed at growing esports internationally. LG has been the Official Display Partner for the League of Legends European Championship (LEC) since 2022, lending its support to the professional league by equipping its top-tier teams with state-of-the-art UltraGear gaming monitors.

“We are excited to unveil our limited-edition, League of Legends-themed LG UltraGear OLED gaming monitor, which offers premium performance and a stunning design created especially for the millions of League of Legends fans worldwide,” said Sung Jun-ho, head of the IT overseas sales & marketing division of LG Electronics Business Solutions Company. “LG is dedicated to promoting esports culture around the world and will continuously provide premium UltraGear gaming products that meet gamers’ needs.”

The LG UltraGear limited-edition League of Legends model is available exclusively in the United Kingdom, France, Germany, Spain, Sweden, Italy, Saudi Arabia and South Korea and can only be purchased from LG.com in those countries. Customers who pre-order the 27GR95QL will receive three skin codes of popular League of Legends champions.^* To learn more about the upcoming LG UltraGear news, visit the official LG UltraGear Twitter account (@UltraGearGaming).

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* The availability and duration of the pre-order may differ depending on the country.

LG OLED Lights up Seoul With Artistic Elegance

Seoul is shining brighter than ever in September thanks to the inspiring artworks brought to life by LG OLED. With inspirational art collaborations being unveiled across the city, LG OLED is again shedding light on its endless potential as the ultimate digital canvas for artists, courtesy of unmatched picture quality and unique form factors. This ongoing project underscores the premium TV brand’s unwavering commitment to giving people the opportunity to experience the wonders of art across the city.

Having experienced the international art fair as the Global Partner of Frieze LA, Frieze New York and Frieze London, LG OLED is now celebrating its starring role as Headline Partner of Frieze Seoul 2023 (September 6-9) with a special Whanki Foundation collaboration. As part of this partnership, LG is presenting “We Meet Again in Seoul” which features a curated selection of works by master of Korean abstract art, Kim Whanki. Inside the LG OLED Lounge at Frieze Seoul, twelve original artworks by this legendary artist are on display alongside five exceptional digital expressions to demonstrate how LG OLED elevates the art experience as the perfect digital canvas.

Among them are Where, in What Form, Shall We Meet Again and 25-III-69 #46 from his final influential years in New York, which both exemplify the unique “dotstyle” he is revered for pioneering. The former, his most iconic painting, uses an ingenious shading method which blends oil paint with turpentine to fill in the dots, resulting in their absorption into the fabric. This technique heightens the depth and evocative emotions of the piece, enabling audiences to feel fully immersed in the intricate nuances of every emotion and profound layer.

Notably, an unexpected surprise treated visitors to newly commissioned artwork based on 5 Whanki creations. Je Baak, professor of Seoul National University, College of Fine Arts, Mano Ahn, CEO of Ahn Graphics, and Jason Kim, CEO of BESIGN and Verseday, a collective of creators, have come together to digitally expressed these works that are now captivating Frieze visitors with new and unique ways to experience color, texture and light, all made possible by LG OLED TV. This collaboration, featuring artworks reimagined through digital expression, positions LG OLED TV as the optimal digital canvas for artists by unlocking their full creative potential. Je Baak exclaimed how the “LG OLED TV’s self-lit nature enables the ultimate expression of colors with light, faithfully portraying every brushstroke of the original artwork,” while Jason Kim believes “LG OLED’s perfect black lets artists express the original works in flawless colors.”

One of renowned paintings by Whanki, “14-III-72 #223,” is being reimagined digitally on the LG OLED SIGNATURE OLED M. Perfect for such an occasion, this wireless 97-inch OLED TV faithfully portrays the vividness of each of the thousands of red dots that make this piece so special, while enhancing art lovers’ immersion with its advanced wireless video transmission and massive screen.

Beyond its presence at Frieze Seoul 2023, LG OLED is also enriching Seoul’s artistic atmosphere across the Han River in Dongdaemun. At Seoul Light DDP 2023 (August 31 to September 10), LG’s premium TV brand is introducing BOREALIS, a captivating show of evolving light and color created by new media artist Dan Acher, to recreate the Aurora Borealis night sky from 8 p.m. to 11 p.m. This installation underscores LG OLED’s commitment to Seoul Art Week (September 1-10) and its dedication to fostering new dimensions for digital art appreciation.

“With Borealis, I try to recreate a natural phenomenon, the Northern lights, in places where it shouldn’t be,” said Dan Acher. “I’m really happy to be able to present it here in Seoul with the help of LG OLED, as they also seek to create unique spaces where interactions and conversations can flourish. My desire is for people to pause so they can connect with themselves, and explore the connection we have with nature and one another to transcend boundaries.”

LG continues to deliver enriching experiences within the art realm, paying attention to the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. For an even deeper dive into the collaborations being forged as part of the LG OLED ART project, stay tuned to the website.

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