LG's Cutting-Edge MAGNIT Series Presents Immersive Experiences at InfoComm 2023

LG’s Cutting-Edge MAGNIT Series Presents Immersive Experiences at InfoComm 2023

LG MAGNIT 8K Micro LED display in the Digital Art Zone

Company Exhibits Flagship MAGNIT Series,
Breathtaking Transparent OLED Technologies and LG CreateBoard Display Solutions

SEOUL, June 15, 2023 — LG Electronics (LG) is demonstrating its impressive range of digital display solutions at InfoComm 2023, the professional audiovisual tradeshow taking place in Orlando, Florida, USA, from June 14-16. LG’s 10,400 square foot booth features a vast array of innovative digital displays, exhibited across a dozen distinct product zones showing use cases and applications for a wide range of industries and environments. Improving efficiency, productivity and the customer experience, the company’s latest offerings present creative and practical solutions for today’s world.

Headlining the company’s InfoComm showcase, the sophisticated MAGNIT displays for commercial and residential use are a sight to behold. The LG MAGNIT lineup – which includes newly introduced models with a remote powerful supply option – offers a comprehensive range of pixel pitches (from 0.68 to 1.56 millimeters) and the flexibility to meet different needs. Designed with user safety and the installation environment in mind, LG MAGNIT displays have passed several tests regarding the surface spread of flame, color consistency over a wide viewing angle and electromagnetic compatibility.¹

The Digital Art Zone of the booth centers around the massive 272-inch LG MAGNIT 8K Micro LED display, an attraction that demands visitors’ attention. Screening a variety of 8K footage capturing the beauty of the natural world, LG’s show-stopping display is a stellar means of delivering content and messaging, and is suitable for use in public spaces, and in corporate and hotel lobbies. On the rear side of the zone’s Media Art wall, the new LG LED All-in-One 163-inch display dazzles with art content made all the more mesmerizing by the screen’s scale and superb color reproduction.

Visitors will also be treated to another spectacular sight, as the LG MAGNIT 8K Micro LED display synchronizes with a Transparent OLED Signage media wall (comprising 26 55-inch displays) to create an incredibly immersive media art experience. The unique installation shows off the versatility and the potential creative applications presented by LG’s cutting-edge technologies.

In the Virtual Production Zone, LG is demonstrating advanced display solutions (including LG MAGNIT and LG UltraFine™ Display OLED Pro) for broadcasters, production studios and digital content creators, with displays that allow for live-action footage to be shot against a realistic virtual backdrop. Attendees can learn how virtual production studios work and how they are being used in film and TV, and by in-house corporate communications channels, for diverse media creation.

Gracing the Corporate Zone is a 163-inch LG MAGNIT with remote power supply option. Integrators will see for themselves how the minute pixel pitch and detailed colors of LG’s Micro LED-based display provide excellent clarity and image fidelity. The zone also plays host to the company’s 21:9 LED All-in-One display optimized for widescreen video conferencing platforms, as well as a variety of other display solutions.

Moving into the Education Zone, visitors are presented with the LG CreateBoard (TR3DK series), which paves the way to interactive and collaborative classroom experiences with its UHD (3,840 x 2,160) resolution, 40-point multi-touch screen.² LG’s latest digital learning solutions come with LG CreateBoard Lab for content creating and writing, and LG CreateBoard Share for wireless content and screen sharing.

In the Retail Zone, the spotlight is on a custom-designed digital sculpture comprising eight of LG’s versatile 55-inch Transparent OLED Signage solutions. Along with the sculpture, which resembles a giant prism, is a 30-inch Transparent OLED Signage model that serves as the stunning centerpiece of a luxury shoe display. This zone also includes a double-sided window-facing LED display. The installation of LG’s 87-inch high-brightness window-facing LED display with a 65- or 75-inch UHD display solution in rear configuration provides space efficiency and a generous amount of screen real estate for communicating with customers.

The Food and Beverage Zone features a variety of digital displays, including a 37-inch Stretch display ideal for advertising on food pick-up shelves, and ultra-bright 22-and 55-inch weatherproof models optimized for drive-through applications. Complementing the displays are software solutions such as SuperSign AD and SuperSign QSR. SuperSign AD enables the distribution of targeted advertising content based on select data and can generate reports that support effective advertising management. SuperSign QSR, LG’s specialized order management solution for quick service restaurants, facilitates order taking, order transmission to kitchen displays and can even manage waiting lists.

At the Software Solutions Zone, visitors can explore LG’s diverse range of innovative cloud platform solutions: the SuperSign Cloud and Pro:Centric Cloud content management solutions and the LG ConnectedCare remote management system. Demonstrations held in the zone show how these cutting-edge software offerings can help businesses conveniently manage their LG digital displays.

The company’s technologies designed with users and environmental considerations in mind – and related industry certifications – can be seen in the Better Life for All Zone. Visitors can learn about LG CreateBoard’s flicker-free and low blue light certifications, and see how the LG Kiosk enhances accessibility through the inclusion of a tactile keypad. A company that understands the importance of sustainability, LG is showcasing a range of technologies that prioritize the reduction of plastic usage and power consumption.

“To fully convey the strength, variety and innovation of our latest digital display solutions, we decided to create our biggest InfoComm showcase yet,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We are offering visitors a first-hand look at how our digital display solutions are already being deployed in real-world environments, from boardrooms, retail stores and restaurants to educational institutes, virtual media production studios and more. We will continue to deliver innovative display solutions to help make a Better Life for All.”

Visitors to InfoComm 2023 can explore LG’s booth (#1642) at the Orange County Convention Center. To learn more about LG’s digital display solutions at InfoComm 2023, visit b2bmkt.lge.com/us-infocomm2023.

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¹LG MAGNIT has been certified for the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B) and for providing color consistency over a wide viewing angle tested by TÜV Rheinland. Certifications may vary by model.
² A max of 40 points is detected in the Windows environment, while a max of 32 points is recognized in the Android environment.

First ‘Life’s Good’ Event Brings Smile to Employees

LG CEO and employees posing together for a photo in front to the Life's Good event truck

Unveiled this April, LG Electronics’ new brand direction and visual identity bring a more dynamic and youthful look to the company’s products, services and communications. The new changes highlight LG’s positive, affirming message of Life’s Good, and can be seen across all manner of physical and digital touchpoints worldwide.

With employees just as important as customers, it was just as crucial for the company that the employees who make up the LG brand could truly feel and experience the newly reinvented brand direction and ultimate goal of making sure Life’s Good.

To do this, LG held its first-ever Life’s Good event for company employees in South Korea beginning June 12 and running until the end of the month. The offline event was created to promote the brand value pursued by LG, and to provide an opportunity for all local employees – including executives – to gain a deeper understanding of what Life’s Good is all about.

To best remind of the company’s philosophy, the Life’s Good event was planned around LG’s core values. In line with the first value of ‘Uncompromising Customer Experience,’ the company ensured that the overall quality and design of the event space and goods distributed during the event were of the best quality. Aligned with the value of ‘Human-centered Innovation,’ the company prioritized creating an event that would be meaningful for all employees. And, following the last value of ‘Warmth to Power a Smile,’ LG aimed to host an event where all participants could take a break from work and enjoy the moment of ‘Life’s Good’.

During this month, Life’s Good trucks adorned with assets applying the brand’s new visual identity and brand direction will tour 11 of LG’s South Korean business sites, including LG Sciencepark R&D complex in Magok, the R&D Campus in Seocho and the LG Smart Park production base in Changwon.

At each site, the trucks transform into mobile brand event spaces offering LG employees engaging brand experience programs during their lunch breaks and throughout the afternoons. The trucks also act as giant screens, boasting a large LED display to play a video showcasing the exciting, new visual identity and conveying the company’s endless enthusiasm for making life good.

Employees visiting the event zones didn’t leave empty-handed, as the Life’s Good truck was prepared with a variety of merchandise featuring the Life’s Good slogan. Created through a collaboration with a popular coffee brand to ensure the finest taste, complimentary coffee cans were handed out during the event in three different color designs, representing each of LG’s core values.

And, through a digital roulette event, participants could play to win goods featuring designs and colors that considered LG’s new visual identity, brand value and the season. For instance, there were goods to enjoy the pleasure of life through leisure activities, such as camping chairs, as well as items that reflect the company’s core value of warmth to power a smile, such as beach towels that can be used during summer trips. There were also practical goods that considered the current season, such as umbrellas.

At the recently held Life’s Good event at LG Twin Towers in Yeouido, LG-branded goods were handed out by none other than LG CEO William Cho. The CEO also took the time to take photos with employees, who were surprised and delighted by his unexpected appearance.

“My hope is that the Life’s Good event offers LG employees the opportunity to feel closer to the brand and more aligned with what we strive for as a company,” said CEO Cho. “Let’s strive to be brave optimists who are continuously taking on and overcoming challenges in order to provide consumers with a better life.”

The employees who participated in the event shared their positive experiences of the event. One employee said they have high hopes and anticipation for LG’s attempt to become a more active and youthful brand, while another employee said they were moved by the company’s view that providing a better life for consumers starts with the happy lives of the people at LG. Another employee shared delight in receiving unique goods symbolizing the LG brand that can’t be bought in a store.

Stay tuned to Beyond News to see how LG continues to share its new brand direction around the world!

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Accelerating Economic Growth in Indonesia With New MULTI V Production Line

(From left to right) Edy Sucipto, Kim Joo-hoon, Priyadi Arie Nugroho, Jung Jae-hoon, Leem Jae-ho, Amirul Setiya Adi and Ronny Wibisono from LG Electronics Indonesia office

(From left to right) Edy Sucipto, department leader for SAC at LG Electronics Indonesia (LGEIN), Kim Joo-hoon, product director for Air Solution at LGEIN, Priyadi Arie Nugroho, director of Electronics and Telematics Industry for Ministry of Industry of Indonesia, Jung Jae-hoon, president of LGEIN Tangerang Factory, Leem Jae-ho, production leader of LGEIN Tangerang Factory, Amirul Setiya Adi, manufacturing department leader of LGEIN Tangerang Factory, and Ronny Wibisono, development department leader of LGEIN Tangerang Factory

Just a few months after celebrating 32 incredible years in the “Emerald of the Equator,” LG Indonesia has once again demonstrated its commitment to playing an active role in the nation’s development. On May 23, during a pre-opening ceremony, the global consumer electronics innovator announced plans to add a new production line to its factory in Legok, which already serves as a production base for the domestic and overseas demand for household devices and appliances, such as washing machines, refrigerators and domestic ACs.

The new line will produce LG MULTI V^™, LG’s Variable Refrigerant Flow (VRF) solution for commercial offices and buildings. The company’s VRF solutions are among the most versatile and powerful on the market, delivering enhanced energy savings and a more comfortable indoor environment. With demand for buildings to be more eco-conscious continues to grow worldwide, LG’s newly expanded factory is perfectly poised to become an essential production center for energy-efficient MULTI V^™ units.

Through this major plant expansion, LG aims to further demonstrate its dedication to supporting the government’s initiative to increase the domestic component level (TKDN) – a percentage of the value of domestic production components – as an effective way of bolstering Indonesia’s economy.

With a product range that seamlessly integrates into the everyday routines of locals, LG Indonesia hopes its latest initiative will spur on future collaborations with the government so that it can make an even greater contribution to the economic growth of the country.

Once preparation is complete, the first production stage is scheduled to start within the fourth quarter of 2023, initially producing 100 MULTI V^™ units a month and then expanding as production progresses.

As well as its Legok factory, the company also operates a production facility in Cibitung, Bekasi, which currently serves as the central hub for manufacturing display devices like its TVs, monitors and various products catering to our clients’ commercial needs. Notably, this factory also serves as a key LG production hub to meet the growing demands of the Asian market.

Contributed by LG Indonesia

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LG Advances Traffic Safety Solutions for the Road Based on V2X Technology

Recent Seoul Smart ITS 2.0 Deployment Project and 5GAA Demonstration
Showcase Company’s Solution to Protect Vulnerable Road Users and Drivers

SEOUL, June 12, 2023 — LG Electronics (LG) is accelerating the advancement of traffic safety solutions that utilize vehicle-to-everything (V2X) communications. V2X enables vehicles to communicate with one another and surrounding infrastructure and will play a major role in the upcoming era of autonomous driving.

In conjunction with the Seoul Metropolitan Government, LG recently completed the deployment of an advanced accident prevention system and verified its service effectiveness and usefulness in school zone areas in Seoul, Korea through the ‘Seoul Smart ITS 2.0 Deployment Project.’ The project featured the deployment of the company’s in-house-developed 5G Network-based V2X system, ‘Soft V2X.’

Soft V2X is a cloud-based service that collects and analyzes a range of data, including location, direction and speed of pedestrians and vehicles. This data is then used to inform drivers and vulnerable road users of potential traffic safety risks in real time. The solution can also communicate nearby road conditions and traffic signals by linking with smart Roadside Unit (RSU) equipped with an AI camera. Easy to use, the Soft V2X app can be installed via smartphone application^* and easily be integrated into various connected mobility devices such as e-bikes, e-scooters, motorbikes as well as in-vehicle infotainment or telematics systems.

The recent demonstration was conducted in school zone areas encompassing two elementary schools and a kindergarten in Gangseo-gu – a suburb in western Seoul – and involved a total of 6,700 participants. Over a six-month period, Soft V2X sent over 40,000 traffic hazard notifications to pedestrians and vehicles, with 74.8 percent of pedestrians and 68.4 percent of drivers and vulnerable road users taking proper actions to avoid potential accidents, such as reducing their velocity or changing moving direction.

The project provided confirmation that Soft V2X, in conjunction with Intelligent Transportation System (ITS) infrastructure, can reliably deliver a variety of traffic safety information and services. LG’s solution also proved effective at raising users’ awareness of traffic safety, helping to minimize potential collision accident risks and encouraging people to exercise appropriate caution in real traffic environments.

With the 26th 5G Automotive Association (5GAA) Meeting held in Seoul on May 11, LG took the opportunity to invite 70 global automakers and industry experts to participate in the demonstration and experience Soft V2X for themselves. Those who joined in had high praise for LG’s solution, noting the effectiveness of its real-time notifications in positively modifying behavior to keep people safe.

Going forward, LG will further enhance the usability of Soft V2X and refine the services it provides based on feedback from the project’s participants. During a trial event at the upcoming 5GAA meeting in Detroit, USA, this October, the company will introduce a more advanced Soft V2X solution that can offer services tailored to the specific needs and demands of different markets.

The company expects there will be a strong interest in Soft V2X given the recent surge of interest in pedestrian safety, government-led discussions on the establishment of next-generation Cooperative Intelligent Transport Systems (C-ITS) and other vertical industries.

“We will secure technology leadership in cloud-based connected mobility platform for vehicle and pedestrian safety through continuous research and development,” said Je Yeong-ho, head of C&M Standard Lab. at LG Electronics.

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^*Can be downloaded via App Store or Google Play Store.

LG CEO Encourages Securing New Businesses and Expanding Growth Opportunities in MEA and India

LG CEO Cho taking a look at a sign which explains NEOM City Project

Since being appointed to the role of LG CEO, William Cho has made changes internally and on the company’s business portfolio. What’s more, the CEO has taken the time to visit LG local offices and production sites in person around the globe. In the first half of the year alone, Mr. Cho already visited a total of 12 countries across Europe, Asia, the Middle East and North, Central and South America, traveling a total of 145,000 km – equivalent to three and a half laps around the globe.

At the start of June, CEO Cho visited Saudi Arabia, where he first toured the exhibition hall in Riyadh showcasing the NEOM City Project. There, the CEO was introduced to business opportunities in three projects: ‘The Line,’ a 170km-long eco-friendly vertical city; ‘Oxagon,’ an octagonal high-tech industrial floating complex; and ‘Trojena,’ an iconic mountain resort. Following an in-depth discussion on the NEOM projects, the CEO attended a management meeting to discuss mid- to long-term business strategies in the Middle East and Africa (MEA) region.

“LG will secure various business opportunities in a wide range of fields such as mobility, air solutions and commercial displays as well as home appliances, TVs and IT for the NEOM City project by leveraging the company’s innovative technology accumulated over the years,” said CEO Cho.

The CEO then toured the company’s air solutions factory in Riyadh, the production base of the company’s premium air conditioners equipped with high-efficiency parts. With excellent cooling performance and high energy efficiency, LG’s air solution products are optimal across the MEA region, where there is a high demand for air conditioners due to the year-round hot climate.

“Our presence in Saudi Arabia is of utmost importance, even on a global scale. Our local factory aligns with the Saudi Vision 2030 and plays a core role in producing green energy level products while forming the central production base for the region, exporting to up to 16 countries in the middle east and Asia,” said Mr. Cho. “LG will keep taking initiatives to achieve sustainable growth as well as further strengthen the company’s position as a market leader.”

The CEO’s next destination was India, the world’s most populace nation and a market of growing importance for LG, where the CEO addressed local staff about the company’s future direction.

LG’s Indian subsidiary, celebrating its 26th anniversary this year, has achieved a dominant position in the Indian market by strengthening its infrastructure – establishing a locally-complete business that encompasses sales and production subsidiaries and R&D centers.

In India, Mr. Cho visited LG brand stores, R&D centers and home appliance and TV production lines, witnessing local operations in action and learning about the strategies the subsidiary is employing to boost business competitiveness and secure future growth engines.

CEO Cho’s first stop was the New Delhi sales subsidiary, where he spoke with key staff members about new business opportunities, such as electric vehicle charging solutions and EduTech utilizing digital whiteboard and IT solutions.

“In India, which boasts a large market and considerable growth potential, the company will build on its No. 1 market share and strategically develop future businesses,” said Mr. Cho.

Speaking with local personnel, CEO Cho also stressed the importance of the brand’s growth in online commerce. LG is targeting increased online sales in India through implementing a differentiated digital strategy founded on a deep understanding of, and empathy for, Indian culture. Earlier this year, responding to the soaring popularity of online shopping in India, the company established an online brand shop (OBS) and launched a direct-to-consumer (D2C) business.

CEO Cho’s Indian itinerary also included the cities of Noida and Pune, where he examined the company’s home appliance and TV product lines and looked into the current status of converting it into an eco-friendly smart factory. LG has pledged to convert 100 percent of the energy used by all production bases around the world into renewable energy by 2025. The company will also increase investment in these two plants this year to expand their capacity to produce premium home appliances. LG washing machines, air conditioners, TVs and monitors produced in these plants are sold not only locally but exported to countries in the MEA region.

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From Old to Gold: Upcycling Appliances Into New Home Solutions

The GIF image of LG’s ‘Sustainable Cycle’ as one of its ESG initiatives

Each year, millions of home appliances reach the end of their operational lifespans and are taken away for disposal.^* However, their story doesn’t have to finish there. Through transformative processes and technologies, these discarded devices can be reborn as brand-new appliances, offering features and performance tailored to the needs and preferences of today’s consumers.

Let’s explore how old appliances are being turned into up-to-date and environmentally-conscious living solutions by one of the leading innovators in the home appliance industry.

Urban Mining: Unearthing New Resources From Discarded Appliances

‘Urban mining’ means extracting valuable resources from ‘retired’ household appliances. It involves recovering and sorting any raw materials that can be used in the creation of new products. Unlike incineration – a fate that befalls many disused appliances – this course of action helps reduce carbon emissions and prevent environmental pollution. An active urban miner, LG extracts several different materials from discarded appliances – including plastic, iron and non-ferrous metals – and then uses them to help produce its advanced, new offerings.

LG Recycling Center: Giving New Life to Old Appliances

Since the end of 2021, LG has been implementing resource circulation programs in a total of 52 countries worldwide as part of its extensive efforts to combat greenhouse gas emissions. At the LG Recycling Center in South Korea, which commenced operations in 2001, raw materials are harvested from disposed-of home appliances, meticulously sorted and processed before being made into ‘fresh’ eco-responsible appliance components.

Here are the four main steps taken at the LG Recycling Center that make it possible to turn old appliances into high-quality parts for new products.

Step 1: Collection – Used appliances such as refrigerators, washers and air conditioners are collected and transported to the center.

Step 2: Disassemble and Crush – The appliances are taken apart, and the components are crushed to achieve a consistent size.

Step 3: Sorting and Processing – After iron, aluminum, copper and plastic materials have been sorted, the plastics are put through an additional process where they are made into pellets; a convenient and renewable resource for the manufacturing of plastic parts and goods.

Step 4: Rebirth – The pellets are melted and transformed into plastic parts for use in the production of new LG home appliances.

Recycled Plastics: Giving Life to LG’s Captivating Designs

Recycled plastics play an important role in bringing the captivating designs of LG’s home appliances to life, including those of the recently launched LG Styler ShoeCare and ShoeCase. The LG PuriCare AeroFurniture air purifier and the LG tiiun mini, which come in an array of vibrant colors to enliven the home, also employ recycled plastics. Used in the construction of both products’ exteriors, these repurposed materials contribute to the aesthetic appeal of LG’s innovations and help reduce resource consumption and waste.

A Continuous Virtuous Cycle for the Planet and Consumers

LG has fully embraced a ‘Sustainable Cycle’ approach, building eco-consciousness into every stage of the home appliance lifecycle, from production and packaging to usage and recycling. The company continues to utilize recycled materials extracted and processed at the CRC in the manufacture of new appliances – appliances that minimize power consumption and emissions, and are themselves highly recyclable. In this way, LG has created a virtuous cycle that simultaneously benefits the planet and consumers.

Stepping up its efforts even further, LG plans to reach a cumulative total of 600,000 tons of recycled plastics (for producing home appliance components) by the beginning of the next decade. The ambitious target is set out in the company’s ‘Better Life Plan 2030,’ and also forms part of LG’s broader strategy to achieve carbon neutrality.

Also by 2030, LG estimates it will have recovered 8 million tons of out-of-use appliances for the purpose of extracting recycled materials.

By implementing initiatives such as proper product disposal and the extraction of materials from discarded products, LG is able to create something new from something old, showing how a firm commitment to people and the planet can help make a better life for all.

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*According to the United States Environmental Protection Agency (EPA), roughly nine million refrigerators/freezers, six million window air conditioning units and nearly one million dehumidifiers are disposed of each year. (19january2017snapshot.epa.gov/rad/disposing-appliances-responsibly_.html)

Promoting Busan’s Bid to Host World Expo 2030 With Artistic Appeal of Opera

A photo of opera-related actors and staff posing on the podium with a digital screen at the back displaying the phrase "WORLD EXPO 2030 BUSAN, KOREA"

LG is a staunch supporter of the arts and of the South Korean city of Busan’s bid to host the World Expo in 2030. Recently, the company gave a boost to both causes when it sponsored Sol’Opera – a private Korean opera company – and its Opera Chun-Hyang Gala Concert at Brazil’s Teatro Plínio Marcos on May 30. Based in Busan, Sol’Opera is currently touring South America and Europe, taking its memorable production to five prestigious opera houses to promote Korean culture and Busan’s quest to host the first World Expo of the next decade.

For LG, the sponsorship represented a wonderful chance to help showcase a most charming and elegant example of Korea’s rich artistic tradition to an overseas audience. It also presented the company with the perfect opportunity to ask VIP guests at the gala concert for their support for Busan 2030.

Greeting people as they entered Teatro Plínio Marcos was a large screen LG LED TV playing a promotional video for the 2030 Busan World Expo. The video highlighted the vibrancy, beauty and culture of the South Korean port city, and featured the message “LG supports Busan’s Bid for World Expo 2030 (A LG apoia a candidatura de Busan para a World EXPO 2030)”.

After the stunning opera had concluded, Jung Kyu-hwang, region representative of LG Central and South America, and other LG executives, addressed the 200 guests in attendance, thanking them for coming to the performance and asking for their support for Busan’s bid to host the World Expo. Among the guests were members of the Brazilian congress and eminent figures from across the Brazilian business world and high society.

Earlier this March, LG CEO William Cho visited several Central and South American countries, including Brazil and Chile, as a special envoy for the Ministry of Foreign Affairs of the Republic of Korea. During his visit to Brazil, the CEO met with local congressmen, including Senator Rodrigo Pacheco, at the Korean Embassy, where he shared the unique characteristics of Busan – his hometown – and communicated the significance that hosting the World Expo would have for South Korea and its people.

Since last year, the company has been very active in showing its strong support for Busan’s bid, even setting up a Busan 2030 task force overseen by the CEO himself. Leveraging its vast global network, LG is passionately promoting ‘World Expo 2030 in Busan’ all over the world, from Korea, Europe and Africa to Central, North and South America.

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LG Joins RE100 Initiative, Committing to Transition to Renewable Energy

A video highlighting LG's commitment to convert to 100 percent renewable energy displayed on a digital billboard at London’s famed Piccadilly Circus

Accelerating Journey Toward Carbon Neutrality, Company
Continues Efforts to Realize ESG Vision of ‘Better Life for All’

SEOUL, June 5, 2023 — LG Electronics (LG) has joined RE100 (Renewable Energy 100), a global initiative advocating for businesses to convert to 100 percent renewable energy for all their electricity requirements. The decision to become an RE100 member is yet another example of its strong commitment to sustainability and to fulfilling its responsibilities as a global corporate citizen.

The company has finalized plans to convert all its business sites to 100 percent renewable energy by 2050. To reach this goal, LG will gradually increase its usage of electricity from renewable sources, such as solar and wind power, to 60 percent by 2030 and 90 percent by 2040, arriving at its target of 100 percent by 2050.

Along with expanding the generation and usage of renewable energy via the installation of high-efficiency solar panels at LG offices and manufacturing facilities, the company will be implementing a variety of additional measures, such as acquiring renewable energy certificates (RECs), signing renewable energy power purchase agreements (PPAs) and, in South Korea, paying Korea Electric Power Corporation’s (KEPCO) green premium.

As part of its ongoing efforts in this area, last year, LG signed a direct PPA with GS EPS, a Korean power generation company, to build a solar power station equivalent to the size of three soccer fields on the roof of the existing integrated production building at LG Smart Park in Changwon, South Korea by 2025. Some solar panels have already been installed and have generated power for select buildings since last December. Around the world, the company has installed solar panels on rooftops of several of its offices, including the LG Sciencepark R&D complex in Seoul, South Korea; the North American Headquarters campus in New Jersey, USA; LG India’s office building in Greater Noida, India; and the Rayong home appliance factory in Thailand.

LG had already established plans to speed up its transition to renewable energy and accelerate its journey toward carbon neutrality. By converting to renewable energy, the company is also reducing indirect carbon (scope 2) emissions generated while using power. In 2019, LG announced its Zero Carbon 2030 pledge to reach net-zero (direct and indirect) carbon dioxide emissions (scope 1 and 2) by the year 2030.

“Through ongoing efforts and innovation, LG is well on its way to achieving its goals of converting to 100 percent renewable energy and becoming a carbon neutral business,” said Lee Sam-soo, chief strategy officer at LG Electronics. “LG remains fully committed to realizing its ESG vision of creating a Better Life for All.”

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Making a Difference to Beat Plastic Pollution

A video highlighting LG's commitment to convert to 100 percent renewable energy displayed on a digital billboard at New York’s Times Square

World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times, and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth.

Image credit: UNEP Twitter Account

Established by the United Nations (UN) General Assembly in 1972 and led by the UN Environment Programme (UNEP), World Environment Day celebrates its 50th anniversary in 2023. Over the past five decades, the internationally observed day has grown to become one of the largest global platforms for environmental outreach.

Image credit: UNEP Instagram Account

Hosted by Côte d’Ivoire in partnership with the Netherlands, this year’s World Environment Day event – #BeatPlasticPollution – focuses on solutions to the problem of plastic pollution. Côte d’Ivoire banned the use of plastic bags in 2014 and has shown its continuing leadership in reducing reliance on plastics by supporting a nationwide shift to reusable packaging. A signatory of the New Plastics Economy Global Commitment and a member of the Global Partnership on Plastic Pollution and Marine Litter, the Netherlands is also adopting a variety of measures to address this key environmental issue.

To raise awareness of the event and highlight the theme of this year’s World Environment Day, UNEP has created a compelling and informative video. The video inspires hope with the message that we now have the science and solutions needed to beat plastic pollution, while also calling on governments, cities and businesses to take action.

LG is showing its support for the UNEP and World Environment Day by playing UNEP’s video on its digital billboards in New York’s iconic Time Square and London’s famed Piccadilly Circus. Located in high-traffic pedestrian areas in two of the world’s most-visited cities, the company’s billboards are expected to provide World Environment Day with significant exposure, raising public awareness and hopefully encouraging more people to do their part.

As a socially responsible corporate citizen, LG is taking active steps to help create a better life for all. To achieve this, the company is committed to practicing a circular economy by continuously expanding the use of recycled materials, which are already used in the production of select newer product models, including LG Styler, LG tiiun mini, refrigerators and dishwashers. This year, the company aims to expand the use of recycled materials to more products, such as the LG Styler ShoeCase, LG Styler ShoeCare and LG OLED evo TV, contributing to the company’s goal to use an accumulated total of 600,000 tons of recycled plastic by 2030.

As the company continues to do its part to reduce plastic pollution, LG is hopeful that increased promotion of the #BeatPlasticPollution campaign on its billboards in two of the most populous tourist attractions around the world will raise awareness and positively impact the public to do what is possible to reduce the use of plastic.

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Taking Center Stage as Official Headline Partner of Frieze Seoul 2023

A promotional image of LG Frieze Seoul with "LG OLED" mentioned in the bottom left

Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together.

Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs.

Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences.

Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology.

The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide.

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Yalla Green Campaign: Reforesting the Planet, One Tree at a Time

In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.

Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.

Ken Jeong, managing director at LG Saudi Arabia

With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.

The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.

With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.

LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.

Contributed by LG Saudi Arabia

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LG OLED TV: A Decade at the Top and No Sign of Slowing Down

LG has been recognized for its leadership and continuing dominance of the OLED TV market. Celebrating a decade of excellence and customer experience innovation this year, LG OLED remains the top choice in the premium TV segment through its unmatched contrast which enables perfect blacks and true-to-life colors, as well as its unprecedented flexibility and thinness.

According to market research firm Omdia, LG topped the OLED TV market by a landslide in the first quarter of 2023, claiming approximately 60 percent of the market by total shipments.

LG OLED TVs are currently sold in over 130 countries, making them the most widely available OLED TVs in the world. Last year, the accumulated total shipments of LG OLED TVs (since their initial launch in 2013) exceeded 15 million units; making LG the first OLED TV maker to reach this impressive milestone.

Additionally, LG accounted for more than 70 percent of the market for ultra-large OLED TVs – 70 inches and above – in the first quarter. The company is reinforcing its strong position in the ultra-large premium TV segment with industry-leading solutions such as the 97-inch LG SIGNATURE OLED M (model M3), which is the world’s first consumer TV with a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz.

LG’s combined shipments of OLED TVs and LCD TVs in the first quarter were about 5.5 million units, with OLED TVs making up 738,000 of that number. Further, LG owned a 17.1 percent share of the global TV market as of first quarter 2023, by revenue.¹

The company’s share of the global TV market has dipped slightly this quarter compared to the same period in 2022. This is mainly due to waning global demand and LG’s increased focus on stock risk management. However, LG OLED TV sales have remained strong, representing more than 30 percent of the company’s total TV sales in the first quarter of 2023.

Meanwhile, total global TV shipments in the first quarter reached 46.52 million units, the lowest figure recorded since the same period in 2009. However, Omdia expects a recovery in the second half of 2023 and predicts shipments to reach 205.51 million units by year-end, a slight increase from last year.

The OLED TV segment is expected to enjoy an upswing as well. Omdia projects that OLED TVs will take 46.1 percent of the premium TV market (USD 1,500 and above) by revenue¹ at the end of the year; up 10 percent from 2022 (36.7 percent market share). The rapid rise of OLED TVs is expected to accelerate as a result of more brands having entered the segment in recent years.²

LG offers an increasingly diverse lineup of OLED TVs, with various screen sizes – from 42 to 97 inches – 8K and 4K options, and distinctive designs to choose from. Boasting an array of convenient and image-enhancing features, the company’s OLED TVs deliver unique customer experiences and next-level viewing immersion.

LG’s premium OLED TV lineup also includes the LG OLED evo series, which offers brighter, more lifelike images and LG Lifestyle Screens, which couple stunning picture quality with distinctive designs that add a touch of refinement to any living space. This year, the company will be expanding availability of the LG OLED Objet Collection Posé – a member of the Lifestyle Screen family – to a total of 40 countries worldwide.

LG OLED has been honored at the annually held CES Innovation Awards for 11 consecutive years³ and has received wide praise from major publications, including several “Best TV of the Year” titles and countless claims of being “the best TV I’ve ever reviewed,” “a true Marvel” and “the king of TVs.”

LG has been working tirelessly for the past decade to realize the immense potential of OLED. Building on what it has achieved so far, the company will continue to create and innovate over the next decade, exploring more of the near limitless possibilities presented by its self-lit technology to deliver ever-greater customer value.

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¹Revenue from sales to suppliers and retailers.
²As of 2022, a total of 21 companies supplied OLED TVs (LG, Skyworth, Konka, Changhong, Panasonic, Vestel, Loewe, Grundig, Metz, Philips, Bang & Olufsen, Sony, Toshiba, Hisense, Funai, Vizio, Sharp, Xiaomi, Huawei, JVC, Samsung).
³From 2013 to 2023.

[Mobility Inside] Exploring the Role of Automotive Semiconductors

Semiconductors can be found in an extraordinarily wide range of devices such as smartphones, smart home appliances and consumer electronics products. In the automotive industry, in-vehicle semiconductors are playing a necessary part in shaping the future of mobility.

Especially, in the approaching era of autonomous vehicles, software will be essential for driving, managing and updating our cars. Self-driving systems, for example, employ object recognition software integrated with front-facing cameras and sensors, direction sensing software and speed recognition software – all of which require semiconductors to function.

The Capabilities of Vehicle Semiconductors

Global players in the chipset industry, such as Qualcomm or Intel, recognize the importance of the automotive semiconductor and are actively vying to lead in this rapidly growing market. Semiconductor designs tailored for automotive applications must possess the capability to operate at high speeds to ensure quick, reliable connection and data transfer between software-defined vehicles, as well as with traffic management systems, cloud networks and services, and multiple functionalities.

In 2017, with an eye towards the future, LG and Qualcomm announced that they would be cooperating to develop an Advanced Driving Assistance System (ADAS) and autonomous driving technology. Along with collaborating on these next-gen solutions, the two companies have been working together on the webOS Auto vehicle infotainment platform and a 5G connected car platform.

Semiconductor Chips for Future Mobility

Automotive semiconductors have a significant impact on various applications, including the diverse areas of vehicle communication, particularly in telematics and Vehicle-to-everything (V2X) systems. Telematics, a combination of telecommunications and informatics, centers on the Telematics Control Unit (TCU), which manages a variety of vehicle software solutions, from in-vehicle infotainment (IVI) systems to the connected car. Utilizing advanced semiconductor chips, telematics can deliver a range of performance benefits, such as enhanced 5G connectivity, better communication data management and security, and greater overall stability.

V2X systems rely on the rapid exchange of large amounts of data between car-to-car, car-to-infrastructure, car-to-grid and car-to-object in the external driving environment. Automotive semiconductors help enable this ultra-fast data exchange, facilitating seamless communication and interaction between vehicles and their surroundings.

Semiconductors also play an important role in enhancing vehicle safety functions. As the use of electronic components and software in cars steadily increases, so too does the risk of hacking and other cybersecurity threats. In response to this, automakers and suppliers are prioritizing the development of secure semiconductors that can protect vehicles and their owners from cyberattacks.

Advanced semiconductor chips not only provide convenience for a vehicle’s occupants, but for automotive software developers as well; affording them the ability to apply a wide range of services and features, and making the whole development process smoother through a comprehensive suite of cloud-based tools.

As a company committed to constant innovation, LG is planning to release a range of safety and convenience-enhancing products, along with related customer experience services. These offerings will facilitate exciting, new collaborations between car manufacturers and vehicle component solutions providers and help bring the era of future mobility significantly closer.

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LG’s New Diagnostic Monitor With IPS Black Delivers Reliable Image Quality

Medical images display on LG Diagnostic Monitor 32HQ713D

The Company’s First Diagnostic Monitor With IPS Black Technology,
Features an 8-Megapixel Resolution and a 2,000:1 Contrast Ratio

SEOUL, May 30, 2023 — LG Electronics (LG) has launched its 31.5-inch IPS Black diagnostic monitor (model 32HQ713D). The company’s first medical monitor to employ IPS Black technology, the new model provides sharp, clear images with vibrant colors and a 2,000:1 contrast ratio. LG’s new diagnostic monitor delivers consistent image quality via automatic self-calibration and ease-of-use with 6 convenient hotkeys.

Thanks to an 8-megapixel resolution (3,840 x 2,160 pixels), LG’s IPS Black diagnostic monitor offers the level of clarity needed for medical imaging, including x-rays, mammograms and CT scans. With Multi-Resolution Mode (8, 6 and 4MP), users can adjust screen resolution to suit the type of image being viewed.

Equipped with IPS Black technology, the 32HQ713D provides clear image definition with deep blacks and detailed expression in the low gray tones. LG’s diagnostic monitor also features a built-in front calibration sensor that enables automatic self-calibration to help keep image quality stable.

Additionally, the 32HQ713D comes with Focus View Mode and Pathology Mode. Controllable with either mouse or keyboard, Focus View Mode makes it possible to select a specific part of an image to review – dimming the rest of the screen to help highlight the area of concern. Pathology Mode provides image clarity and accuracy as if looking at a microscope.

LG’s new diagnostic monitor offers a convenient user experience with 6 hotkeys that make it quick and simple to adjust various settings, including mode, screen resolution and lighting. For convenient management, the Presence Sensor automatically turns the display off after 5 minutes if no motion has been detected. The monitor also comes with a one-click stand that simplifies the installation process and offers ergonomic comfort with adjustable tilt, height and swivel.

“LG’s new diagnostic monitor offers the high contrast needed for displaying clear medical imaging,” said Silas Choi, vice president and head of the B2B solution business division of LG Electronics Business Solutions Company. “Leveraging our outstanding display technology, we will continue to provide medical monitors that meet the specific needs of medical professionals.”

The 32HQ713D is now available worldwide. For more information about LG’s diagnostic monitors, visit LG.com.

Key Specifications:

		LG Diagnostic Monitor (32HQ713D)
Panel	Panel Type	IPS Black
	Inch	31.5-inch
	Aspect Ratio	16:9
	Resolution	8MP (3840 x 2160)
	Color Gamut (Typ.)	sRGB (CIE 1931) 100 %
	Brightness (Typ.)	1000cd/m²
	Contrast Ratio (Typ.)	2000:1
	Response Time (Gray-To-Gray)	14ms (GtG, Overdrive Not Supported)
Feature	DICOM Compliant	Yes
	Hardware Calibration	Yes (Software Application: LG PerfectLum)
	Display Mode	Multi-resolution Mode (8/6/4MP), Focus View Mode, Light Box Mode, Pathology Mode
Video Signals	Input Terminals	DisplayPort x2
User Convenience	PBP / Dual Controller	Yes (2 PBP) / Yes
	Lighting	Yes
	Hot Key	Yes (6 keys)
	Presence Sensor	Yes
Physical Specifications	Adjustable Stand	Swivel: ±15° / Tilt.: -5°~15° / Height Range: 110mm

* Product specifications may vary by region and are subject to change without notice.

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LG InstaView Fridge to Lift the ‘MoodUP’ at Vivid Sydney 2023

The photo of LG’s ‘MoodUP™, by LG’ activation LED wall with the LG InstaView fridges with MoodUP at Vivid Sydney 2023

LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light

SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP™, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView™ fridge with MoodUP.

A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,000¹ color combinations to choose from and easy management via the LG ThinQ™ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.

Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz, What’s your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary.

The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.²

For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.

“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”

From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.

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¹Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
²Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: www.lg.com/au/moodup.

LG Newsroom