LG 'Full Speed Ahead' With Its EV Charger Solutions Business

LG ‘Full Speed Ahead’ With Its EV Charger Solutions Business

Four different types of EV Charging models

HiEV Charger, an LG Affiliated Company, Has Unveiled Its
New Portfolio of Convenient and Reliable Electric Vehicle Chargers

SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022.

HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities.

The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates.

By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world.

The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification.

“The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.”

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LG Launches Micro LED Display for Virtual Production Studios

Exhibition standing for mockup and Corporate identity. Retail booth design elements in Exhibition hall .3D rendering.

New LG MAGNIT Designed for Advanced Content Creation Offers
Excellent Picture Quality, Easy Installation and More

SEOUL, May 24, 2023 — LG Electronics (LG) has announced the launch of its new LG MAGNIT (model LBAF) display for virtual production. A huge screen leveraging the company’s cutting-edge Micro LED technology, the new model delivers premium picture quality with deep blacks and vibrant, natural colors, helping directors to create immersive visual experiences. Ideal for film and media production, the new LG MAGNIT is capable of displaying digitally-rendered images in real time; synchronizing with monitors, cameras, camera trackers and production computers so that virtual and live-action elements can be seamlessly blended together.

The use of LED displays to provide lifelike backdrops for shooting footage of real actors, presenters and foreground objects is becoming more popular in the broadcasting and film industries. Designed specifically for virtual production studios and extended reality (XR) stages, the new LG MAGNIT, boasting LG’s robust chip-on-board (COB) LED technology and a 1.5 millimeter pixel pitch, delivers the supreme picture quality, features and convenience needed for professional content production. Employing millions of self-lit pixels, LG’s Micro LED panels are known for their stellar contrast, bright colors and accurate image reproduction. LG MAGNIT’s ability to faithfully display digitally-rendered landscapes – whether depicting a location from this world or a completely imagined realm – enables directors to make their artistic vision come to life.

LG MAGNIT for virtual production provides versatility by giving users the ability to customize the size of the displayed image and choose either hanging or stacking installation.^* The structure of LG’s Micro LED solution helps reduce color distortion to keep images true across a wide viewing angle, making the impressive display suitable for large-screen configurations. Additionally, for content creators that prefer an immersive effect, LG MAGNIT allows for a concave curvature of up to 10 degrees. The design of this state-of-the-art display also makes module alignment easy.

For simplicity of setup and management, the new LG MAGNIT offers convenient installation and maintenance. LG’s Micro LED display comes with large, 35.6-inch cabinets and has panel modules and power supply units that can be accessed from the rear. Offering broadcast quality performance, LG’s purpose-built display solution pairs superb color accuracy with low latency video processing and excellent HDR capabilities.

“A premium Micro LED display, LG MAGNIT for virtual production is an invaluable tool for broadcasting systems, movie studios and XR stages, helping directors to see their creative vision come to life,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Through collaboration with industry leaders, LG will continue to enhance its lineup of Micro LED solutions, offering large-scale displays customized to the unique requirements of diverse verticals.”

Since its initial launch in 2020, LG MAGNIT has raised the bar for premium display experiences, leveraging LG’s Micro LED technology to deliver stunning picture quality with accurate colors. Designed for use in various environments, the MAGNIT lineup includes displays for residential settings (model LSAD / pixel pitch: 0.78mm) and solutions for diverse business sectors, including corporate, retail and hospitality (model LSAB / pixel pitch: 0.78/0.9/1.25mm).

The new LG MAGNIT will be available in markets worldwide starting from this month. For more information about LG MAGNIT, visit LG.com.

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^*Accessories required for installation are sold separately.

LG Leverages Revolutionary Innovations to Accelerate Its Advanced Materials Business

Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems

SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.¹ LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.²

LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.

The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.

Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.

Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.

With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.

LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.

The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean™ function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.

“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”

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¹The product may not be available for usage in certain markets because of different regulations.
²LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’

[LG SIGNATURE Inspirations] Live Beyond With LG SIGNATURE: Toasting to Masterpieces

To deliver unparalleled living experiences, LG SIGNATURE is relentlessly motivated by art in all its forms. This ethos transcends into passionate support for standout art and cultural experiences.

To bring the LG SIGNATURE experience closer to customers, the brand has held events and created new partnerships through its wider UK brand campaign “LG SIGNATURE Hosts” experience so that more people can enjoy the luxury lifestyle products for themselves.

A key component of this initiative is LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra (RPO), one of the world’s finest orchestras and true masters of its art. With every musician at the pinnacle of their career, its performances are nothing short of legendary. This partnership with RPO and the activities that come with it, provide a meaningful opportunity for top-tier luxury media in the UK to engage directly with LG SIGNATURE, driving positive awareness of the brand and its products through the power of hands-on experiences.

Most recently, the brand held LG SIGNATURE Hosts The Music of Bond at London’s prestigious Royal Albert Hall, providing a perfect opportunity to create a decadent moment that aligns seamlessly with the LG SIGNATURE brand.

Dan Michelson, marketing director at LG UK

The event invited guests to enjoy an intimate dinner reception held in the Royal Albert Hall’s exclusive Clive Room, followed by a live performance of The Music of Bond from a Grand Tier Box. The show celebrated over 60 years of James Bond on the big screen by playing the most iconic theme songs and anthems from the box-office blockbusters.

On arrival, attending media were greeted with a James Bond-inspired pre-dinner aperitif and encouraged to play a game of blackjack at the casino table with ‘LG SIGNATURE Fun Money.’ One lucky winner received a collection of James Bond memorabilia including a box of socks from The London Sock Exchange’s 007 anniversary collection, a Bella Freud James Bond Dr. No mug and a ‘Bond Cars: The Definitive History’ book.

During the show, attendees could also have their main course paired with wine served at the optimum temperature, thanks to the LG SIGNATURE Wine Cellar on display in the Clive Room.

With cutting-edge innovation inspired by traditional wine storage techniques, it expertly replicates the conditions of underground wine caves to store and age wines for the optimal taste, while its sleek design is the epitome of minimalist luxury.

Photo credit: Royal Philharmonic Orchestra

After the meal, guests were invited to the Grand Tier Box to watch the world-famous orchestra play anthems from various James Bond movies. And if that wasn’t enough, refreshments and dessert carousels based on Bond movies were served throughout and guests even got the opportunity to mingle with two RPO musicians during the interval.

Throughout the evening, guests were treated to the full LG SIGNATURE hospitality experience, highlighting again just how much the brand values masterpieces in not only technology and innovation, but also culture and arts.

Live Beyond.
Experience next-level living with LG SIGNATURE.

Contributed by LG UK

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LG Collaborates With Six N. Five to Push Boundaries in the World of Digital Fine Art

A man and a woman reading a description of the LG OLED Art exhibition on site

Premier of “Among the Sky” Infused With LG OLED and Lifestyle TVs
During Frieze New York From May 17 to 21

SEOUL, May 18, 2023 — LG Electronics (LG) announced today another breakthrough collaboration with Six N. Five (Ezequiel Pini b. 1985), an award-winning Argentinian designer and digital artist based in Barcelona. Over the last decade, Pini has increasingly explored how 3D tools and software can be used in his artistic practice to create imaginary, dreamlike worlds whose aesthetic is at once modernist, contemporary and, above all, elegant. The collaborative exhibition Among the Sky, which includes six specially commissioned artworks presented on large-scale format LG OLED and Lifestyle Screens, is being launched and exhibited during Frieze New York during a private preview held at The Shed May 15-16, and during the fair from May 17-21.

LG OLED Arts’ collaboration with Six N. Five highlights a continuing and concerted effort in bringing together the world of digital art and advanced technology by presenting contemporary art experiences through LG OLED screens to inspire new and changing forms of the platform and broadening the ways viewers can and will experience visual culture. With premium self-lit picture quality and powerful image processing technologies, LG OLED TVs elevate the viewing and user experience in digital art display.

“We believe that LG OLED will break through the limitations of conventional media and open up the possibilities for digital art and artists,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In accordance with our motto, We inspire art, LG OLED will inspire many artists as they advance into new forms of art, transcending the borders of different fields. We could not be more excited in working with the most talented digital native artists – such as Six N. Five who understand this space.”

The series of six newly commissioned works, Among the Sky are inspired by landscape paintings, expressionism and fantasy realms of the surrealist masters but whose practice draws on digital tools of digital artwork to produce animate vignettes that blur the distinction between natural and outer worldly expressions – one physical and the other, digital. Through this unique collaboration with LG OLED and LG Art Lab, each work can be seen and experienced viscerally in the physical world while also being made available across purely large-scale, digital platforms. LG’s state-of-the-art OLED evo TVs accurately reproduce the textures and colors of the work and deliver exceptionally immersive images, offering higher brightness, clarity and detail. It is also an important aspect through such collaborations to pave the way and bridge the gap between Web 2.0 to Web 3.0 user experiences.

“The sky has no boundaries. Its immensity has always represented a sacred journey beyond perceived limits to me. The world as we know and experience has a finite horizon. It is broken when our vision is raised to connect with the sky,” shares Six N. Five. “For some, it proposes the connection to the beyond, to our divine and spiritual essence. We look up there when we ask for things, when we seek an explanation or simply when we decide to “end” the verticality of our bodies to allow us a physical and mental rest, surrounded by nature.”

The six series of works by Six N. Five will be available as NFTs (Non-Fungible Token) via LG Art Lab on May 25 at 12:00 AM EDT and also be exhibited during Frieze New York from May 17-21, 2023 at The Shed 8th Floor, Tisch Skylights located at 545 W 30th Street, New York, NY. The exhibition is co-curated by Ezequiel Pini and Derrick Li, and supported by Triple X.

Instagram: @lg_oledart #LGOLED #LGOLEDArt
Twitter: @LGArtLab
Website: lgoledart.com and lgartlab.com

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LG CreateBoard Enhances the Classroom Experience

Students playing a learning game on LG CreateBoard

Designed for Digitalized Educational Environments, LG’s Interactive Display Solutions
Offer Customized Features That Make Learning Engaging and Management Simple

SEOUL, May 17, 2023 — LG Electronics (LG) has announced the launch of the LG CreateBoard series of digital whiteboard solutions (models 86TR3DK, 75TR3DK, 65TR3DK and 55TR3DK) for educational environments. Ideal for digital classrooms, LG CreateBoard boasts a 40-point¹ multi-touch screen that provides smooth, interactive writing and drawing experiences. It also offers seamless collaboration with dedicated digital learning applications, and remote management with an easy-to-use cloud-based solution².

Designed to meet the digital learning needs of today’s students and educators, all the latest LG CreateBoard models are equipped with a 3,840 × 2,160 (UHD) resolution display that provides 40-point multi-touch functionality. The versatile, new products facilitate fun, interactive learning experiences and are ideal for learning games, collaborative activities and much more.

Among the many convenient features for educators offered by LG’s new learning displays are QR access and Smart Viewing. With QR verification, instructors can easily access their own Google Drive and Microsoft OneDrive on LG CreateBoard and quickly share teaching materials with students without having to print them out. Meanwhile, the Smart Viewing feature makes it possible to display two or more materials on screen, either in separate windows or overlaid in picture-in-picture mode³. This function helps students better understand instructions and learning content by allowing them to view multiple documents, videos or other materials simultaneously.

Suitable for digitalized learning spaces, LG CreateBoard solutions come with the LG CreateBoard Lab application, which offers a variety of writing tools that can boost student engagement. Available as an application⁴, LG CreateBoard Share enables the wireless screensharing of up to 9 screens on LG CreateBoard at the same time. This lets students easily share files from their personal devices and view their work together with the teacher, creating the opportunity for constructive feedback and the sharing of ideas.

A cloud-based device management solution designed for schools and other learning environments, LG ConnectedCare DMS (Device Management System)² makes it simple to remotely monitor and manage multiple LG CreateBoard displays. LG ConnectedCare DMS has an intuitive-to-use integrated dashboard that gives IT managers the ability to monitor their educational institutions’ LG CreateBoard displays⁵ and remotely control simple display functions. They can also send alerts to LG CreateBoard to make students and teachers aware of messages or push notifications to remind everyone about upcoming school events.

“LG CreateBoard offers educational professionals and students an engaging, interactive experience and is well suited to today’s digital learning environments and methods,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Leveraging our exceptional display technologies, we will continue to deliver cutting-edge solutions that cater to the evolving needs of the education sector.”

For more information about LG CreateBoard, visit LG.com.

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¹ A max of 40 points is detected in the Windows environment, while a max of 32 points is recognized in the Android environment.
² Subscription required for the cloud-based solution LG ConnectedCare DMS.
³Multi window mode may not work for some apps, and picture-in-picture mode is available for external source screens.
⁴Or visit share.lgcreateboard.com.
⁵Up to 100 compatible display devices can be managed via LG ConnectedCare DMS.

[On the Job] Organically Grown Innovation: LG tiiun

A front view of LG tiiun Nature Beige indoor gardening appliance with tiiun mini on its top

In this installment of On the Job, we go inside Sprout Company – the first in-house company established by LG – to hear more about the development of and future plans for LG tiiun.

While forced to stay at home during the global pandemic, many people took up the hobby of gardening as a way to pass the time, reconnect with nature and cope with the effects of long periods of social isolation.

According to a survey conducted by Trees.com, an online resource for gardening advice, 68 percent of Americans have cared for at least one houseplant since 2020, with 38 percent of Americans between the ages of 18 and 24 doing so for the first time during lockdowns. Of the young adults surveyed, more than half said that they turned to gardening to improve their mental health.

To make growing plants at home easy, LG introduced the LG tiiun in 2021 and the tiiun mini in 2022 – two innovations that allow users to enjoy a greener lifestyle, indoors. A smart gardening system with built-in LED lighting and automatic temperature control, LG tiiun is the ‘green thumb’ that can help anyone achieve gardening success.

LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor.

Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun. “Our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners,” he said.

The first step in achieving these goals was the creation of an online community for tiiun owners. Established in October 2021, the community now has more than 6,000 active users as of May 2023. “The community has been favorably received because, instead of being a one-sided platform where LG simply posts tiiun-related information and news, it gives members the opportunity to share their own personal stories and communicate with fellow plant- and tiiun-lovers,” explained Shin.

The team at Sprout Company has also made it a priority to listen to and act on feedback from tiiun owners. For instance, some tiiun users noted that, because they preferred raising their plants for longer periods of time, they would run out of the plant nutrients included in the seed kits. To remedy this, LG started selling the nutritional supplements separately as well, so that users who wanted more can purchase them whenever they needed. Additionally, in response to consumer demand for more color options, the lower part of the LG tiiun mini is now available in four pleasing pastel colors – beige, mint, lemon and peach.

Upon observing that tiiun users were taking daily photos of their growing plants, LG even created a ‘plant journey’ within the dedicated LG ThinQ app. Users are now able to use the app to take pictures, which can then be compiled into a timelapse video charting the miraculous and immensely satisfying journey of growth.

“We will continue to listen to consumer suggestions to improve our current offerings and to develop new products that solve real problems and create real customer value,” said Shin. “LG tiiun also shows our commitment to good ESG management, as each unit features parts made from recycled plastics – the use of which helps us reduce carbon emissions from production.”

As of now, LG tiiun is only available in South Korea. However, it is expected to reach more markets in the near future. “With global expansion in mind, we are currently experimenting with cultivating plants from various regions and environments,” said Shin.

Proud of tiiun’s success at home and looking forward to its bright global future, Shin stated, “In the same way that Scotch Tape and Styler have become generic terms, our hope is that, someday, tiiun will be the word that people use when they’re talking about indoor gardening appliances.”

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LG LOVES Indonesia: Putting Locals’ Quality of Life First

A photo of staff performing a general health checks for children under LG LOVES Indonesia campaign

Recognizing its duty to society, LG has been committed to ensuring a better life for all on a global scale. For more than 30 years, LG’s Indonesian branch has carried out countless social activities to promote health, education and the environment, as an extension of the company’s sincere efforts to assist the government in enhancing the quality of life for all Indonesians.

To realize social initiatives locally, LG Indonesia has run ‘LG LOVES Indonesia,’ a program made up of three main pillars: ‘LG Loves Green’ for protecting the environment; ‘LG Loves School’ for bettering education; and ‘LG Loves and Cares’ for supporting various social causes.

‘LG Loves School’ is a regular social program that has been running for several years, including providing electronic devices to vocational schools in Jakara and Warungasem last year. This year, Indonesia is continuing its ‘LG LOVES Indonesia’ program, with a focus on solving both environmental and social issues.

LG Loves Green

The beauty of nature must be safeguarded, and there are countless measures to keep environmental sustainability in check. As far as creating a more sustainable future is concerned, tree planting is among the most effective methods as it not only benefits the natural world, but also mitigates several environmental issues such as global warming and deforestation.

To conclude the ‘LG Loves Green’ initiative, which started with the handing over 4,000 seedlings to the Conservation of Natural Resources Jakarta to celebrate 32 years in Indonesia, LG Indonesia recently donated 13,000 plant seeds to the South Kalimantan Provincial Forestry Service in commemoration of World Earth Day – April 22 – further demonstrating its commitment to environmental conservation, this time in South Kalimantan.

To reach its goal of planting a total of 32,000 trees across the country, the company previously partnered with the South Sumatra Natural Resources Conservation Agency (BKSDA) to deliver 15,000 plant seeds to South Sumatra.

Through this initiative, LG Indonesia hopes to bring life to a more sustainable environment. In addition to helping the regional government establish a legacy that can be passed down for generations, supplying so many seeds suggests that the company’s corporate social responsibility commitment to the environment has already produced positive results.

LG Loves and Cares

Besides the environment, the company also prioritizes the importance of health as a key aspect of quality of life. It not only impacts our capacity to live a full and productive life, but also has a tremendous impact on our entire physical and emotional well-being.

Having long understood the significance of health awareness, LG Indonesia arranged yet another social activity to support health initiatives during Eid al-Fitr, a major Indonesian festival. The annual LG Lebaran Sehat (LG Healthy Eid) event seeks to improve the health of residents by making the benefits of good health clear for anyone to see.

For three days in April, three waste treatment facilities benefited from LG Lebaran Sehat’s two main programs: one which distributed food packages to locals and another that offered vital health checkups. Since the program focused on enhancing the quality of public health, every food package was reviewed by a leading nutritionist beforehand to ensure the ideal nutritional balance for improved well-being.

By partnering with Posyandu (Pos Pelayanan Terpadu, Integrated Health Service Posts), the company was able to provide general health checks for children living in the area, vitamins and nutritional supplements and health education sessions highlighting the endless benefits of good health.

With the ‘LG LOVES Indonesia’ campaign continuing throughout the year, stay tuned for more social activities designed to rejuvenate the local environment and enhance the health and education of all Indonesians.

Contributed by LG Indonesia

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[Executive Corner] Innovating for the Future Through Collaboration

Dr. Sokwoo Rhee, SVP of Innovation for LG Electronics, Head of LG NOVA marking a speech at LG NOVA event

Technology advancements are the drivers of our global community. They have and continue to pave the way to the future. With recent discussions on the pace of technology developments and debates over the benefits and drawbacks of rapid growth, it is now as important as ever to be thoughtful about the company’s approach, as a global society, to new technology innovations. Are we working on technological advancements that will lead us to a better future? Are we innovating with the purpose of creating a positive impact on society?

As a brand that stands for Life’s Good, LG is committed to innovating for a better life. This mission runs deep throughout our work at LG NOVA, LG Electronics’ North America Innovation Center based in Silicon Valley, United States. LG NOVA is made up of a team of entrepreneurs tasked with exploring new business areas that can have a positive impact on people and the planet.

Dr. Sokwoo Rhee, SVP of Innovation at LG Electronics, Head of LG NOVA

LG innovates and invests in creating exceptional consumer experiences with its innovative products. LG NOVA is an extension of that commitment to innovation, working specifically to expand into new areas of development to grow LG’s business and provide new solutions and services that improve people’s lives. LG NOVA’s current focus areas – including digital health, clean tech and sustainability and smart industries – are in areas meaningful to the LG brand ethos of Innovation for a Better Life.

While corporate innovation centers are not new, LG NOVA is unique. Combined with its focus on innovating for impact, its methodology of expanding into new growth areas is built around working with external innovators and startups to co-create new businesses and test them on the open market underneath the stability and strength of the LG brand. From this “outside-in” approach, LG NOVA can learn and grow from domain experts in the market, giving it a head start in the businesses it brings to market. For the entrepreneur or startup, LG’s global resources and investments provide greater stability and opportunities to overcome the challenges facing new businesses today. The strategy is a winning situation for both parties.

Startup pitching at the 2022 LG NOVA Innovation Festival – an annual festival held in San Francisco Bay Area
that brings innovators together to discuss technology solutions

Soon after it was founded in 2021, LG NOVA introduced the Mission for the Future challenge program. The program was designed to bring startups from all over the world to LG NOVA for collaboration on technological innovations with the potential to create a positive impact on society. In its first year, the program received 1,300 applications from companies. In its second year, it received over 2,170 applications. The overwhelming response is an indicator of a greater movement and ecosystem focused on innovating for impact – which LG is now a key player.

Fast forward to today – LG NOVA’s Mission for the Future challenge program is not just about LG innovation, it is also about creating a community of innovators to build the future. Through this program, LG is helping propel the growth of innovation for good throughout the industry. In particular, the areas which LG NOVA is pursuing exhibit key indicators of a desire for change and are now at the ready point for technological advancements to spur greater digital transformation.

LG NOVA’s Mission for the Future challenge has received close to 3,500 submissions over the last two years

The delivery of healthcare, for example, has seen great change over the last few years. Healthcare is now front and center of our desire for a better life – and is now recognized as playing a huge role in our overall well-being. Of the close to 3,500 companies that entered LG NOVA’s Mission for the Future challenge over the last two years, one-third of them focused on digital health. More and more people are adopting new technologies focusing on improving their health. According to the Consumer Technology Association study, Driving Consumer Adoption of Digital Health Solutions, 70 percent of consumers say they are likely to use one or more digital health solutions in the future to improve their overall health or well-being.

LG has entered the Digital Health space, launching its first solution in November 2022. Over the long term, LG is working on solutions to transform the way that people experience healthcare, with the hopes of providing greater access to more healthcare services for people who need them the most.

Dr. Sokwoo Rhee with the winners of the pitch competition at the 2022 LG NOVA Innovation Festival

The importance of clean tech and sustainability has risen dramatically over the few years. Technological innovations have continued to progress in this area, creating greater possibilities and potential for viable businesses to grow with the mission of creating a more sustainable world.

In our most recent industry engagements, we’ve seen tremendous energy and interest from startups, corporates, and investors in this space. Our focus in the LG NOVA program is on finding innovative solutions to provide more sustainable power and electric mobility. Now is the time for these technologies to put us on the right path forward and spur lasting change for a better future.

With new advanced technologies, like artificial intelligence (AI), augmented reality, mixed reality, data analytics and others changing the innovation conversation, entrepreneurs are contemplating how to make greater use of these new developments in a meaningful way to help people and the planet, whether it is with AI or in the Metaverse. Recognizing the pitfalls and benefits as well as changing the lens through which these technologies are viewed can help us discover the real value that these technologies can bring to advancing society. In this particular area, LG NOVA is exploring the use of new technologies in applications to solve real-world problems and looking at the potential for disruption through the use of new technologies in enterprise.

We’re on the brink of a major technological evolution. In the last decade, technological innovation has taken a large role in shaping our society, from the invention of social media to the simple task of ordering food online. These changes are taking place as people shift their behaviors to adopt more digital technology, creating a greater opportunity for innovation. At LG, “We all are brave optimists who always boldly take challenges and ceaselessly innovate the way we work.” So, to LG, Innovation for a Better Life is more than a slogan. It’s about making a positive impact on people and the planet. LG believes that innovation can indeed lead us to a better future and that collaboration across companies and the ecosystem is key to maximizing the growth potential.

By Dr. Sokwoo Rhee, SVP of Innovation for LG Electronics, Head of LG NOVA

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LG UltraGear’s 49-Inch, 32:9 Aspect Ratio Screen Drives Immersive Gaming to Next Level

With a Curved Screen and a 240Hz Refresh Rate, LG’s New Gaming Monitor Helps
Create an Expansive and More Responsive Gaming Environment

SEOUL, May 10, 2023 — LG Electronics (LG) has launched its newest UltraGear gaming monitor (model 49GR85DC), a curved 49-inch display with a 32:9 aspect ratio and an ultra-high 240Hz refresh rate. Like having two 16:9 monitors side by side, the impressive new model delivers the silky-smooth gameplay and top-notch picture quality needed for immersive gaming experiences. While designed with gamers in mind, the 49GR85DC is also suitable for productivity or viewing content thanks to its advanced multitasking functionality and extra-wide screen.

Featuring a 49-inch Dual QHD (5,120 x 1,440) resolution panel with a 1000R curvature, LG’s new UltraGear gaming monitor provides sharp, vibrant images that fill the user’s field of vision. The combination of the monitor’s generous screen width and 240Hz refresh rate¹ helps create an expansive and more responsive game environment – making titles feel more real and dynamic. VESA DisplayHDR 1000 certified, the 49GR85DC also has a 3000:1 contrast ratio and a 1000-nit peak brightness², producing vivid colors and deep, nuanced blacks. With its three-sided, virtually borderless design, the monitor enables users to stay focused as they battle their opponents or explore their favorite virtual worlds.

Not just for gaming, the 49GR85DC offers an array of multitasking features that let users take full advantage of its elongated 32:9 aspect ratio screen. The new UltraGear supports Picture-in-Picture (PIP) and Picture-by-Picture (PBP) modes. PIP mode lets users display content from a second connected device in a floating window, while PBP mode allows them to work with multiple open windows at the same time by conveniently dividing the screen into two discrete sections.

Important for users who enjoy PC and console gaming – and useful for multitasking as well – the new monitor provides connectivity via DisplayPort 1.4 and HDMI 2.1, both of which let users enjoy smooth gaming at 240Hz in Dual QHD resolution. Additionally, the curved UltraGear enhances the gaming experience with its LED Hexagon backlighting and support for DTS Headphone:X; an advanced audio solution that provides outstanding three-dimensional sound via wired headphones.

“As the gaming monitor market continues to mature and grow, so too does the demand for expansive displays offering high refresh rates and superb picture quality,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed for gaming, but equally suited to multitasking, the new LG UltraGear is a versatile, premium display solution that shows our commitment and ability to satisfy the diverse needs of today’s consumers.”

Now available in the U.S., the new UltraGear gaming monitor will be launched in key markets throughout Europe this month and in Asia later this year.

Key Specifications:

	LG UltraGear Gaming Monitor (49GR85DC)
Display Type	VA (Vertical Alignment)
Screen Size	49-inch
Aspect Ratio	32:9
Resolution	DQHD (5,120 x 1,440)
Refresh Rate	240Hz¹
Color Gamut	DCI-P3 95% (typ.)
Contrast Ratio	3000:1
Brightness	1000nit (peak)², 450nit (typ.)
Response Time	1ms Gray-to-Gray (GtG)
Curvature	1000R
HDR	VESA DisplayHDR 1000
Connectivity	HDMI 2.1 x 2 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)
Picture-in-Picture, Picture-by-Picture	Yes
Stand	Tilt: -5 to + 15° Height: 110mm Swivel: ± 15˚ Pivot: Not Available

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¹ Gaming at 240Hz in Dual QHD resolution requires a PC with a graphics card that supports both HDMI 2.1 and DisplayPort 1.4.
²HDR peak brightness guaranteed.

[Mobility Inside] Unlocking the Future of Mobility With DX

An illustration of an automobile outlined with a bright blue light on the right and "DX DIGITAL TRANSFORMATION" phrase on the left

With digital transformation (DX) powered by the cloud, Internet of Things (IoT), artificial intelligence (AI) and big data now on the minds of many, more and more businesses have been going through ‘digitalization’ to stay ahead of the game – or not be left behind. For automotive companies, this could not be more vital to their evolution.

The cars of tomorrow will be controlled by high-performance computing, system on chips and software platforms, which means carmakers will have to start spending more time and money on analysis, design, development, verification and maintenance. To carry out these processes in the most efficient way, firms require a powerful strategy that goes beyond the capabilities of analog methods. This is where DX comes in to change the way we handle data.

Let’s examine a few of the countless ways DX is ready to shape future mobility.

DX of Automotive Parts Development Process

As a major provider of vehicle components, LG is integrating DX into its development process in an effort to improve product quality and accelerate growth. From last year, LG’s researchers even started planning an AI validation platform developed with Altair, a U.S. company that has specialized in information technology based on software and cloud solutions for simulation, computing and AI technologies since 1985. This platform standardizes data measured at certain times and uses AI technology to clearly visualizes results.

Through this platform, LG can develop enhanced reliable automotive parts by predicting the performance of every stage of development. In addition, the platform can automate performance validation and systematically manage the vast amount of simulation data generated during the development process to speed up development. For example, if a customer requests a new requirement, engineers can access the AI platform to virtually predict performance and give several options for them to choose from.

Data accumulated during verification are continuously learned to hone prediction accuracy. This data can then be applied to various processes from planning and mass production to the improvement of each product’s quality and performance.

DX of Global Premium Automakers

So, how are global automakers applying DX in development? A leading North American electric vehicle (EV) company has been applying over-the-air (OTA) to all its vehicles since 2014, which has allowed it to gradually accumulate data from the road and on the performance of components and batteries.

All of this is possible thanks to a vast amount of collected data that gives carmakers the ability to quickly and accurately learn how to change battery combinations, integrate parts and remove unnecessary specifications. As vehicles can be developed more efficiently and necessary resources can be continuously reduced, the use of vehicle data has become essential across the sector.

DX More Important for Contactless Car Management Services

DX isn’t limited to the early stages of development. With the expansion of contact-free services in sales, management and after-sales service, another aspect of DX is emerging. A prime example of this is the ability to compare care quotes, reserve maintenance and make payments all at once via a smartphone app. Comparing price, quality and options as well as searching for reviews are also being done online, so consumers only need to look online when deciding which car to buy. With the rise in contact-free services since the pandemic changed the world in 2020, digitalization is expected to accelerate across industries.

Automakers and suppliers are leveraging DX to achieve greater efficiency and reduce costs. As more people use cars and more data becomes available, digitalization has the potential to increase the size of the pie for various stakeholders, including car manufacturers and service providers.

With DX paving the way forward in the automotive space, make sure to watch this space and be the first to discover the immense features and power of the cars on the horizon.

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[On the Job] The LG Envisioning Team, Where Imagination Turns Into Innovation

In this installment of On the Job, we meet with the LG H&A Company’s Envisioning Team under the Customer eXperience Division to learn how they create unique customer experiences.

To envision means to imagine or visualize something, and this is exactly what the LG Envisioning Team does – come up with innovative ideas, concepts and events that highlight or add to the value of LG products while also delivering unique customer experiences.

“One of the key strengths of the LG Envisioning Team is our ability to find inventive ways to create customer experiences aligned with the identity and value proposition of the company’s differentiated products and services,” said Ju So-mi, specialist at LG Envisioning Team.

For instance, to celebrate and publicize the 2022 launch of the LG MoodUP™ refrigerator, the team crafted two memorable events, each harmonizing perfectly with the essence and distinctive character of LG’s color-changing fridge. Titled Made in Changwon: M623GNN392, the first event took the form of a photo exhibition that turned the process of developing the MoodUP – which was undertaken at LG Smart Park in Changwon, South Korea – into a work of art.

The second event, titled MoodUP in City, was a light show that brightened up the night sky above Seoul. 1,000 drones were used to create ‘light-point’ images of the MoodUP refrigerator, the LG logo and some of Korea’s most symbolic sites. Both events served as pioneering demonstrations of the Envisioning Team’s creative approach to conveying the core concepts and character of LG’s lifestyle innovations for its customers.

Also last year, the team was tasked with discovering the best way to promote the newly launched LG Styler ShoeCase and ShoeCare: two products designed for consumers who love to look after and display their favorite footwear. Since the products have found a fanbase among ‘sneakerheads’ – a group that skews toward the younger generations – the team came up with the idea of connecting the ShoeCase and ShoeCare with something that appeals primarily to young consumers: NFTs. This is how the Monshoecl, short for Monster Shoe Club, came about.

A collection of NFT shoes featuring 5,500 unique designs, Monshoecl was created by the LG Envisioning Team and design students at South Korea’s Induk University.

“During the ideation process, one of the most important questions we contemplated was what kind of experiences could we offer consumers through our Monshoecl NFTs,” said Kang Ji-young, specialist at the LG Envisioning Team. “With there being a multitude of possible reasons for owning NFTs, ranging from financial investment and collection to just pure curiosity, we knew we needed to establish a unique identity.”

To captivate its target audience, and to make them understand the Monshoecl concept and provide an immersive experience spanning the virtual and real world, the team came up with a compelling storyline. The students from Induk University, a group comprised of Generation Z and Millennials, provided invaluable support to the team throughout the whole project, helping them to understand the perspectives and preferences of the younger generations.

Ju So-mi, specialist at LG Envisioning Team

“Monshoecl could not have been realized without the help of Induk University’s students,” said Ju. “We prioritized the creation of a free, relaxed atmosphere that would enable everyone to let their imaginations run wild, and to feel comfortable candidly and openly sharing their thoughts and ideas.”

Owners of Monshoecl NFT shoes can enjoy collecting and taking care of their virtual footwear through the Life feature on the LG ThinQ app and even experience what it is like to ‘wear’ them by using the app’s augmented reality (AR) feature. There are also many offline events that Monshoecl NFT shoes owners can attend, some of which offer the opportunity to win an LG Styler ShoeCase or ShoeCare.

Kang Ji-young, specialist at LG Envisioning Team

“Once you own a pair of Monshoecl NFT shoes, you will be invited to fun, exciting offline events where you can meet, chat and compare your collection with other Monshoecl owners,” said Kang. Monshoecl acts as a communication channel that brings LG and its customers closer together, enabling the company to hear directly from the customers it serves and gain valuable insight through listening closely to their feedback and opinions.

To raise awareness of the enjoyment and experiences that come with owning Monshoecl NFT shoes, the LG Envisioning Team is planning more initiatives based around platforms and methods familiar to young consumers. Proven experts at bringing outside-the-square ideas to life, the team will continue to provide dynamic and differentiated customer experiences that are uniquely and unmistakably LG.

Stay tuned to LG Newsroom to keep up with the latest events and concepts presented by the endlessly creative LG Envisioning Team.

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[Executive Corner] Masterpieces of Home Entertainment and Modern Living: The Evolution of LG OLED Continues

Over the past decade, LG has solidified its leadership of the premium TV market through the continuous evolution of its OLED TVs. The company’s commitment to understanding and catering to users’ needs is reflected in its latest OLED products – tailored solutions that deliver superior performance, convenience, usability and accessibility. To create these masterpieces of home entertainment and modern living, LG has done what it has always done: listen carefully to its customers and find innovative technology and design solutions that add value to everyday life.

A New Level of Innovation with LG OLED

As a result of always putting customers’ needs first, LG OLED has become a mainstay of the global premium TV market in 10 years. Its unmatched contrast brings incomparable viewer immersion, enabling perfect blacks and true-to-nature colors that make any kind of content look and feel more real. Additionally, the unprecedented flexibility of the company’s OLED technology has led to unique new form factors and a previously unobtainable level of thinness.

Among the innovative form factors the company has introduced is the LG SIGNATURE OLED R, which features a rollable self-lit screen that can roll down and disappear into the TV’s base. The rollable OLED was developed with the goal of removing the ‘big black screen’ from users’ living rooms; giving them back their space and providing a greater degree of decorating freedom.

This year, LG OLED achieved a significant milestone with the unveiling of the LG SIGNATURE OLED M3. The groundbreaking product is the first-ever TV with a wireless solution capable of video and audio transmission at 4K 120Hz – a feat made possible by LG’s Zero Connect technology. At 97-inches, the M3 also offers the largest screen size of any OLED TV currently available.

The impressive TV and its cutting-edge wireless solution provide a stylish, distraction-free viewing experience, and were designed in response to customers’ desire to have more scope and individual choice when it comes to curating the layout and look of their living space.

Enhancing the User Experience and Everyday Life

Nowadays, people care about more than just tech specs and screen sizes, seeking TVs that can deliver next-level convenience and a personalized user experience.

When consumers told LG they wanted an OLED TV that could be conveniently mounted flush to the wall, the company listened. Applied to the Gallery OLED TV lineup, LG’s refined Gallery Design allows the rear of the TV to ‘hug’ the wall, presenting consumers with a remarkable centerpiece for their space – one that looks like a part of the wall and delivers a truly immersive viewing experience. This year’s G3 OLED evo models boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design, which leaves no visible gap when the TVs are installed. LG has also added convenience through adopting a composite fiber material* that reduces the overall weight of its OLED TVs, making them much easier to move and mount.

Part premium TV, part sophisticated furniture piece, each LG Lifestyle Screen presents differentiated value that goes far beyond what a conventional TV can offer. LG OLED Objet Collection Posé, for example, augments the surrounding décor with its unique, aesthetically-pleasing appearance, and has an effective cable management system that helps users enjoy a cleaner space. In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any viewing angle.

Personalized TV Experience

LG is changing the way people use and think about TV by providing personalized experiences based on its Life’s Good philosophy and Sync to You, Open to All vision. The latest LG TVs offer various customizable features and settings – including user interface configuration, content recommendations and picture options – that users can fine-tune to suit their individual preferences. By leveraging usage-data, LG can suggest features and recommend apps, services and shows tailored to the tastes of each user. Along with the ability to automatically adjust color and contrast according to how the user likes them, the company’s new TVs deliver the ease and intelligence of AI Concierge, which not only provides a curated selection of content choices based on past usage and searches, but also suggests trending titles as well as useful settings and features.

With a decade of OLED TV expertise already under its belt, LG is determined to maintain its dominance in the premium TV market. The company understands that delivering unparalleled customer experiences is key to the future success of LG OLED, and looks forward to creating new value and new consumer-driven display innovations that enhance everyday life.

By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics

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* Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.

LG’s ‘MyCar Alarm Service’ Integrates With KG Mobility’s New Cars

An image of a car and a monitor which displays the phrase "LG MyCar Alarm Service"

LG MyCar Alarm Service Provides Car-to-Home Communications,
Monitoring and Real-time Alarms for an Enhanced Mobility Experience

SEOUL, May 3, 2023 — LG Electronics (LG) has announced the launch of its connected vehicle alarm system, LG MyCar Alarm Service. The cutting-edge system integrates with Infoconn, the connected car service that can be used via the mobile application of KG Mobility, and has been applied to the Korean-based global automaker’s new REXTON SPORTS&KHAN CULMEN, REXTON NEW ARENA. Designed to work seamlessly with today’s vehicles, LG MyCar Alarm Service enhances and expands the mobility experience.

LG MyCar Alarm Service was developed in response to increasing demand, both from automotive companies and consumers, for vehicle-integrated mobility services. A home-based service platform that operates through the user’s TV, providing immediate notifications about vehicle status and the occurrence of any issues, including battery charging status, a door not closing properly or if the vehicle has been involved in an accident.

Using Internet of Things (IoT) technology, LG MyCar Alarm Service expands upon currently-available smartphone-based notification services, conveniently displaying pop-up notifications on the TV screen so that users can view them while enjoying their favorite content at home. Furthermore, it offers a wide range of vehicle-related information and services including car-to-home communications for vehicle monitoring and user-message delivery, which allows the driver and the car, to share information with family members who are watching TV. LG’s MyCar Alarm Service can also send users news and other content tailored to their tastes, such as targeted advertising and updates on new car releases.

As demonstrated through its integration with KG Mobility’s Infoconn, LG MyCar Alarm Service is capable of meeting the needs of both parties. While drivers nowadays want to be informed of any vehicle issues or maintenance needs as soon as a problem occurs, automakers want the ability to provide their customers with relevant content, such as information on new vehicle models, feature explanations and subscription services. Users can access the LG’s vehicle service through LG Smart TVs featuring the company’s webOS 23 platform, and through TVs and set-top boxes running Android OS.

LG plans to broaden the range of services that LG MyCar Alarm Service offers by teaming up with different platform providers, improving user convenience through adding mobility-based services such as navigation, black box and package delivery.

“As we enter the era of hyper-connectivity, the automotive industry seeks to provide its customers with more information and more convenience,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG MyCar Alarm Service leverages LG’s extensive expertise in consumer experience design to actively respond to the needs of vehicle manufacturers and vehicle users. We are confident our innovation will enhance customer experiences in the field of mobility and be positively received by automakers as well.”

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Suiting Up With LG in Taiwan

Popular Taiwanese actor Yu-Ning Tsao posing at LG booth in front of LG Styler

Every year in Taipei, hundreds of people of all ages dress up for the GQ Suit Walk to celebrate their mutual love and passion for well-tailored outfits. Known as Taiwan’s take on Pitti Uomo, an Italian fashion fair widely regarded as the mecca of menswear, this year marks a decade of the GQ Suit Walk and gathered nearly a thousand suit lovers including celebrities. With a large number of suit aficionados congregating in the Taiwanese capital, various booths of select brands and diverse themes were set up to guarantee the most memorable suit walk to date.

When it comes to the delicate fabrics used in high-end clothing, taking care of them on a daily basis is essential to looking your best for years without constantly splashing out on new ones. To demonstrate LG Styler’s unique ability to save customers’ time and energy spent on ironing, dusting or sanitizing their garments, the company featured the handy innovation at its dedicated GQ Suit Walk booth.

LG Taiwan prepared a series of events to help visitors – especially young generations including Generation Z – fall in love with LG Styler. A special photo booth was prepared for young adults who never pass up an opportunity to take pictures with their suit-loving friends to share on social media. Designed under the theme of LG Styler Gentleman’s Dressing Room, guests could experience the life of a fashion model for a day, with all 380 participants completing the LG Styler experience receiving a high-end cologne to cap off an incredible day.

Moreover, visitors to LG booth could experience the product firsthand to get a better understanding of its features such as Moving Hanger, which shakes off bacteria and allergens, and patented TrueSteam™ technology, which combines with Pants Crease Care to deliver wrinkle-free trousers.

Popular Taiwanese actor Yu-Ning Tsao

Famous Taiwanese actor Yu-Ning Tsao even paid a visit to the booth, which was enough for young fans to gather around and get excited to watch him try out LG Styler for himself, which raised the younger generation’s awareness of LG Styler significantly. According to the interview done by LG Taiwan, more than half of visitors to LG booth who have tried out the product mentioned that they understood what smart steam closet is and also said that LG Styler’s functions are great for taking care of intricate clothing – some even showing an interest in purchasing a product.

By creating a space where people could share their passion for fashion and interact with friends, LG Taiwan successfully promoted LG Styler to fashionable and professional crowds of the rising generations in way that got them involved.

Stay tuned to LG Newsroom to learn more ways of LG bringing innovative change to the world through unique customer experiences with its trend-setting products and services.

Contributed by LG Taiwan

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