New LG CLOi ServeBot Delivers Smooth Performance for Reliable Customer Service

With Six Wheels and Independent Suspension, LG’s Latest Autonomous Serving Robot
Offers Enhanced Service Delivery in Food Retail Environments

SEOUL, July 19, 2023 — LG Electronics (LG) has unveiled its newest LG CLOi ServeBot (model LDLTR30), a smart service robot convenient for places where service is needed, including restaurants. Boasting a quick and stable autonomous driving system that can handle various types of flooring, and an upgraded design with enhanced features, LG CLOi ServeBot ensures reliable service delivery. The new model also has a guide function for helping customers to find their way around, freeing up staff to spend more time on management and administrative duties.

First launched in early 2020, LG CLOi ServeBot is designed to be deployed in public spaces such as restaurants, hospitals and office buildings to assist humans without human-to-human interaction, and is optimized for in-person customer service. The latest version offers enhanced driving performance with 6 wheels and independent suspension, allowing for stable operation on different kinds of flooring, including carpet and braille blocks. It also has a 3D camera and a light detection and ranging (LiDAR) sensor. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). Additionally, this advanced technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset.

The new LG CLOi ServeBot also delivers increased storage capacity and flexibility. Its 4 easy-to-access shelves (21 x 17 inches) – including one that can be used as main drawer – can collectively manage a load of up to 40 kilograms (88 pounds). The upgraded LG CLOi ServeBot offers further convenience with its upper pockets and cup holders, and features an additional bottom drawer that can be used for storing items such as napkins and utensils. For extra versatility, the LG CLOi ServeBot’s shelves are detachable and can be adjusted up or down within a range of 2.8 inches.

LG’s newest CLOi ServeBot provides smarter service thanks to its large 10.1-inch display and built-in content management system. Operators can adapt the autonomous robot for a specific use scenario by choosing an appropriate facial expression and by displaying videos, images or text. As such, LG CLOi ServeBot can communicate relevant information to customers, such as menu recommendations or in-store promotions, and also advertise services from partner companies. Additionally, LG CLOi ServeBot can be used for entertainment purposes, such as displaying customized content for special events and celebrations. What’s more, LG’s new service robots communicate with each other to coordinate their movements; facilitating smooth, efficient operation in food retail environments.

“LG CLOi ServeBot is a reliable partner capable of efficiently carrying out various service delivery tasks, from serving and guiding customers to providing engaging entertainment and useful information,” said Roh Kyu-chan, vice president and head of the robot business division of LG Electronics Business Solutions Company. “Leveraging LG’s autonomous robotic technology, we will continue to consistently deliver new and exciting experiences that bring greater value to our customers.”

LG’s new CLOi ServeBot is currently available in the United States and Japan, with plans for a global rollout in the future.

For more information about LG CLOi ServeBot, visit LG.com.

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[Executive Corner] Becoming an Iconic and Beloved Brand

Until now, as a leader in the consumer electronics industry, LG has grown into an innovative and trustworthy brand with a focus on products such as TVs, refrigerators and washing machines. LG has always deeply understood the lives of its customers and, based on this insight, solidified its position as one of the most beloved brands thanks to innovative products boasting reliable quality. However, in our pursuit to take the brand to the next height and transform it into a global iconic brand, we recognized the need to go beyond products and services and effectively communicate our core brand values to customers. This has led us to embark on the brand reinvention journey.

What’s more, as we live in a world of constant change where consumers’ lifestyles are shifting, diversifying and evolving at an increasingly rapid pace, companies have to strive harder to understand the needs and wants of their customers, and that requires a willingness to change and a passion for innovation.

An organization that has always embraced change, LG recently introduced its reinvented brand strategy to build a stronger, consistent brand image and better convey its commitment to providing a message of ‘Life’s Good.’ As the first step toward strengthening its brand identity, the company undertook a rigorous process to redefine its values and philosophy. After clearly defining three core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile,’ the company set about reinterpreting and reinvigorating the LG brand, creating new visual assets that mark a new era in its history. The result of this reinvention is a younger and more dynamic visual identity that resonates more deeply with consumers across all generations and backgrounds.

To be successful in today’s market, a company must be able to connect with consumers at an emotional level. With its reinvented brand identity, LG is already fostering a deep connection with customers, showing that compassion and humanity are as much a part of ‘LG-ness’ as the technological and design innovation that the company has long been known for.

The look of LG’s iconic Life’s Good slogan has also been revamped and refreshed to better communicate the brand’s firm belief that life is good. A custom typography – inspired by various LG products’ form factors – makes the company’s well-known slogan more distinctive and unique, while the period at the end conveys LG’s confidence and sincerity in its mission to make people’s lives better through innovation.

A prime example of the ‘reinvent’ is how LG’s instantly-recognizable brand symbol has been brought to life. In digital environments, the iconic LG symbol, designed as a smiling face using the letter ‘l’ and ‘g,’ can now perform eight different actions, including greeting, nodding, spinning and winking. Known as LG’s “face of the future,” the digital logo symbolizes the company’s legacy while also strengthening its bond with today’s consumers.

LG’s activation at Vivid Sydney 2023 in Australia

And, to highlight the brand’s bold and youthful nature, LG has introduced a vibrant new shade of red that will be used across all platforms – physical and digital. The new, energetic “active red,” complemented by LG’s traditional “heritage” red and a deep black, represents a passion for innovation and the boldness to deliver exceptional customer value. By incorporating these dynamic colors, LG aims to express its passion for pushing boundaries and creating meaningful experiences for its customers and attracting more younger generations. This approach allows LG to emanate a youthful, dynamic, vibrant, confident and innovative image that aligns with the company’s diverse businesses, products and services.

In addition to introducing its brand reinvent to the world, LG has been sharing its updated brand and visual identity with its own employees, bringing together personnel from all levels and departments to experience first-hand what the new changes mean. LG firmly believes that its employees are the best brand ambassadors. By ensuring they understand the brand’s value and vision and incorporate it into their daily task, the company can more effectively deliver a message of ‘Life’s Good’ to customers.

‘Life’s Good’ truck at the ‘Life’s Good’ event held in South Korea

Aligned with this, the company launched its first Life’s Good event for its employees in South Korea on June 12. With Life’s Good trucks reflecting the new visual identity touring LG Electronics’ business sites in Korea, the company handed out branded coffee cans and provided a chance to win various branded goods during lunchtime, enabling everyone to take the time to discover the new changes to the brand. The event garnered overwhelmingly positive and enthusiastic feedback from executives and employees, who expressed their excitement about the brand reinvention. They also shared that the event enabled them to better understand and visualize the reinvented brand.

We are hopeful that LG’s brand reinvent will serve as a starting point for the innovation of new customer experiences that can provide value and benefits for real customers, enabling them to feel that ‘life’s good’ and fully enjoy each precious moment of their lives.

LG acknowledges that there will be moments when people may struggle to resonate with the Life’s Good slogan and message. However, the intention is not to present an unrealistic picture of unwavering hope and positivity. Instead, it serves as a declaration of what life has the potential to be and should strive to be. It also acts as a reminder that even in challenging times, life remains incredibly precious and invaluable. In this context, the Life’s Good slogan embodies the lifestyles that LG aims for and aligns with our commitment to assisting customers in achieving a better life through our products and services.

At LG, we are driven by the desire to make consumers’ lives better than they are now. With this spirit and our unshakable belief that Life’s Good, we will endlessly take on challenges and never stop innovating. LG is a company where people work tirelessly to discover the needs of consumers – needs that they are not even aware of – and find smart, practical solutions that deliver convenience, joy and connection.

LG’s new brand identity is infused with the collective effort and enthusiasm of the entire company. It reflects an unwavering determination to make every single day better than the last and showcases the company’s aspiration to become a globally iconic and beloved brand.

By Kim Hyo-eun, vice president of the Global Marketing Center at LG Electronics

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[LG SIGNATURE Inspirations] Unveiling a New Enchanting World With Swan Lake Exhibition

Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences.

Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space.

The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act.

Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.”

The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho.

Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art.

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[LG SIGNATURE Inspirations] French Visionary Angelin Preljocaj and His Vision Behind ‘Swan Lake’

The words “magical,” “poetic,” and “feather-light” all come to mind when thinking of a single masterpiece – ‘Swan Lake.’ Brought to life by the mesmerizing choreography of Angelin Preljocaj, this iconic ballet has not only redefined the landscape of dance but also captured the hearts of audiences worldwide, birthing another classic to be remembered.

Photo credit: Ballet Preljocaj

A luminary in the realm of dance, Preljocaj has crafted a brilliant career, standing at the forefront of contemporary ballet dance for over 40 years. He has received prestigious accolades as a choreographer including Benois de la Danse in 1995 and was named Chevalier de la Legion d’Honneur by the French government in 1998.

Through LG SIGNATURE’s sponsorship, Preljocaj’s ballet troupe’s performance of ‘Swan Lake’ provided a remarkable opportunity for Korean audiences to experience an excellent and captivating rendition of the iconic ballet. This sponsorship underscores LG’s commitment to supporting cultural endeavors and recognizing artistic excellence. His rendition of ‘Swan Lake’ stands out for its modern and contemporary approach, differentiating it from the original production.

‘Swan Lake’ (Photo credit: Ballet Preljocaj)

Having previously put on a performance in Seoul, South Korea in 2019, Preljocaj shared that the city’s vibrant cultural scene and appreciation for the arts make it an ideal setting to showcase the artistic vision and craftsmanship that went into creating the performance. And it was even more significant as it was sponsored by LG SIGNATURE.

Preljocaj commended the special exhibition zone, inspired by the essence of ‘Swan Lake,’ which added an extra layer of magic to the overall experience. “The design, reminiscent of the ballet’s iconic scenes, provides a visually captivating entrance and sets the tone for what’s to come,” continued Preljocaj. He also praised the LG SIGNATURE OLED M display as an exceptional piece of technology that perfectly complements the atmosphere of ‘Swan Lake.’ “With its innovative design, the 97-inch OLED screen appears to float on a dark lake, mirroring the enchanting visuals of the ballet, while the elimination of power lines adds to the feeling of freedom and fluidity, enhancing the overall aesthetic appeal,” he further explained. “It’s a beautiful integration of artistry and cutting-edge technology, which resonates with the spirit of the performance itself, and it’s wonderful to see technology and art merge seamlessly, enhancing the audience’s engagement with the performance.”

Photo credit: Ballet Preljocaj

Preljocaj also shared his insight on the harmony of art and technology, the foundation of LG SIGNATURE’s philosophy. “While technology has provided artists with new tools and mediums to express their creativity, pushing the boundaries of what is possible in the art world, at the same time, art has the power to humanize technology, infusing it with emotion, meaning and a unique perspective,” he said. He also explained that technology can enhance the artistic process, enabling artists to create immersive experiences and engage with audiences in new and exciting ways. “I collaborated with Boris Labbé, an animation filmmaker, for this production and, together, we created visual imagery that can be seen during the performance,” he concluded. “This collaboration with technology proved instrumental in enhancing my stage direction and added significant value to the overall presentation.”

LG SIGNATURE will continue to partner with visionaries like Angelin Preljocajto to highlight the harmony of technology and art. Stay tuned for the next story to learn more about how LG SIGNATURE celebrates arts and culture.

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LG at ISTELive 23: Supporting Digital Education With Innovative Technology

People experiencing Robot Coding Zone of LG booth

ISTELive, the annual exhibition of the International Society for Technology in Education (ISTE), is a showcase of the latest in edtech innovation. This year’s event was held recently in Philadelphia, USA, attracting educators, education leaders and other key stakeholders from all around the world. It also saw the debut of LG at ISTELive, with the company presenting its state-of-the-art digital learning solutions and reaffirming its commitment to improving education through technology.

Designed to foster student engagement and interaction, and to support teachers in lesson planning and delivery, LG’s impressive solutions at ISTELive 23 attracted a lot of positive attention. The company’s booth featured several distinct areas – including the Digital Learning Spaces Zone, Robot Coding Zone and Esports Lab Zone – each highlighting different use cases and benefits of LG’s tailored educational hardware and software.

Digital Learning Spaces With LG CreateBoard and ProBeam

In the Digital Learning Spaces Zone, visitors were invited to see for themselves the convenience and capabilities of LG ConnectedCare DMS Solution, the 86-inch LG CreateBoard, interactive digital board and the LG ProBeam business projector. With a UHD (3840 x 2160) resolution display boasting 40-point multi-touch functionality, LG CreateBoard enables engaging learning experiences in today’s classroom environments. Compatible with LG CreateBoard, LG ConnectedCare DMS (Device Management System) offers schools and educational institutes a comprehensive, versatile solution for streamlining display management. LG ConnectedCare DMS makes it possible to install an application on all LG CreateBoard solutions, saving administrators time and hassle.

Enhanced Safety Through LG ConnectedCare DMS

LG ConnectedCare DMS can also help ensure student safety during emergencies, such as an earthquake or a fire, facilitating the real-time communication of vital information to students and staff. Allowing administrators to instantly push notifications to LG CreateBoard in each classroom, it can deliver clear instructions to help prevent confusion and minimize risk. Through this function, LG ConnectedCare DMS can support educational institutions to enhance their emergency response protocols and foster a secure and protected learning environment.

Real-Time Communications to Keep Everyone Informed

In bustling educational settings, timely communication is critical for keeping students and teachers informed about important announcements, schedule changes and upcoming events. LG ConnectedCare DMS seamlessly integrates with LG CreateBoard solution to effectively address this need. Administrators can instantly relay crucial updates and reminders in real-time via pop-up messages that are immediately displayed on all or select LG CreateBoards. This presents a simple and highly effective means of making sure that everyone knows what is happening; whether it’s a timetable change, a notice for an imminent exam or an announcement about an extracurricular activity.

Getting Creative With LG CLOi GuideBot

In the Robot Coding Zone of LG booth, visitors were greeted by the charming and ever-helpful robotic assistant, LG CLOi GuideBot. The zone itself provided a memorable, hands-on learning experience, where visitors could code on LG Chromebooks and make a custom app to control LG CLOi GuideBot. They were also able to create images and videos and view them on the CLOi’s built-in display.

Fun and Educational Digital Content

A company that understands the value of collaboration, LG has partnered with South Korean edtech company Woongjin Thinkbig to help shape the future of education. Woongjin Thinkbig provides high-quality learning resources such as the ARpedia, an immersive augmented reality-based reading and learning platform, and Mathpid, an AI-powered mathematics app designed for K12 students. Linked with LG UltraTab and LG CreateBoard, these materials help provide a captivating learning experience for students.

Meanwhile, LG’s dedication to imaginative art education was on show at ISTELive 23 through its collaboration with Dasverse, an art platform company leveraging dynamic art technologies. Harnessing the diverse functions and user-friendliness of LG CreateBoard, the interactive, step-by-step art education curriculum developed by Daverse stimulates students’ learning abilities and expands their creative horizons.

Gaining a Competitive Edge in Esports Education With LG UltraGear™

With the increasing popularity of esports among young people, more and more educational institutions are introducing gaming-related initiatives to build students’ teamwork, problem-solving and communication skills. Recognizing this, LG created the Esports Lab Zone, a dedicated esports-for-learning area where LG’s premium UltraGear™ gaming monitors took center stage. Renowned for delivering immersive gaming experiences, LG UltraGear™ gaming monitors bring virtual worlds to life with superb color and contrast, while their high refresh rates and fast response times ensure smooth gameplay. Visitors to the zone were impressed by how immersive games look and feel when played on LG UltraGear™ displays.

With its impressive debut at ISTELive 23, LG solidified its position in educational technology market, showcasing once again its commitment to driving innovation and empowering the next generation of learners.

For more information about LG’s education-focused devices, initiatives and presence at ISTELive 23, click here.

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LG NOVA 2023 Innovation Festival Opens Doors to Startups and Their World-Changing Ideas

A promotional image of LG NOVA Innovation Festival with six different illustrations: a lightbulb, a house with a human, a human finger pointing at a circle, a heart, Earth and multiple screens displaying diverse information. There is also a phrase, "BE VISIONARY, EXPLORE. LEARN. CONNECT."

Third Annual Event Invites Entrepreneurs, Investors and Startups to
Join the Discussion on Innovating for a Better Life

SAN FRANCISCO, July 12, 2023 — LG Electronics (LG) announces the return of the LG NOVA Innovation Festival, Oct. 25-26, 2023 at the historic Hibernia in San Francisco. Hosted by LG NOVA, LG Electronics’ North America Center for Innovation, the two-day event invites startups, entrepreneurs, investors, industry leaders and the broader innovation ecosystem to come to learn, engage in discussions and interactive idea sharing, and connect with their peers in person.

The festival, which celebrates the entrepreneurial spirit, is an annual gathering of innovators working on big ideas, such as next-generation technologies in digital health, immersive AI and metaverse, cleantech, sustainability, mobility, smart life solutions and other emerging areas. This year’s event will be focused on “growth through innovation” and taking the next steps toward achieving the vision of a better, more sustainable future. The focus on growth builds upon the momentum from last year’s event, which brought together innovators from around the world to initiate collaborations on building for a better tomorrow.

The festival will also center on LG NOVA’s “Mission for the Future” initiative, a purpose-driven effort to stimulate collaboration and create momentum across the ecosystem to develop viable solutions for the challenges facing people and the planet today

The Innovation Festival program will feature thoughtful keynotes, presentations from tech luminaries and ample opportunities for attendees to actively participate in interactive sessions, including:

Startup pitch competition – Fifteen selected startups will compete to win cash prizes and recognition in front of a judging panel of corporate executives, investors and industry veterans. Interested startups can submit their companies for consideration at www.lgnova.com/innofest/call-for-startups.
Session lead, discussion facilitator and idea presenter – Apply to speak, present an idea, or lead an interactive discussion at the Innovation Festival. Speaking and moderating opportunities are available. Learn more at www.lgnova.com/innofest/call-for-speakers.
Interactive sessions – The festival will host ad-hoc presentation opportunities, interactive discussions and workshops, and audience engagement sessions. Come ready to participate and share ideas and stories.

“LG NOVA is committed to working with trailblazing startups to co-create truly innovative businesses that will lead us to a better tomorrow. We have a unique approach to doing this; we’re bringing various innovation stakeholders together for thoughtful, proactive discussions on how to best solve the challenges in front of us. And we’re offering attendees the opportunity to build meaningful relationships that can help fuel their business growth and success,” said Dr. Sokwoo Rhee, SVP of Innovation at LG Electronics and Head of LG NOVA. “Our goal is for the Innovation Festival to create energy and excitement for the work we need to do together to create a better future”

At the 2023 Innovation Festival, startups, entrepreneurs and businesses will also have the opportunity to network with LG NOVA’s team of entrepreneurs-in-residences and learn about the LG NOVA program and how to collaborate with LG to accelerate business growth. Learn more at www.lgnova.com.

Registration for the Innovation Festival is now open at innofest.lgnova.com.

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Key Elements of LG’s Bold Vision to Transform LG Into ‘Smart Life Solution Company’

LG CEO announcing the company's future vision

Company Pursues New Growth Engines,
Enhancing Customer Experience at Every Contact Point

LG will innovate with a platform-based service business model that continuously generates profits, such as content and services, subscriptions and solutions, to the hardware-oriented businesses, which generate sales and profits at the time of purchase. This is part of the company’s attempt to create a business model centered on customer engagement, combining services with hundreds of millions of LG devices used by customers around the world.

To start, as of the end of this year, LG’s TV business is projected to make a great transformation based on its webOS operating system, which powers more than 200 million smart TVs around the world. In line with this, the company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertisement in products, including LG OLED and LG QNED TVs, which have differentiated competitiveness.

The company will invest more than KRW 1 trillion over five years to strengthen the content competitiveness and drive growth of LG Channels – an advertising-based free broadcast platform. LG Channels increased from 20 million users in 25 countries last year to 48 million users in 29 countries this year. To achieve quantitative growth, LG will expand customer contact points by increasing the supply of the webOS platform to external TV brands and expand the application of webOS to other product groups.

Household appliances are also speeding up the transformation of service-based portfolios. The goal is to further evolve LG ThinQ UP appliances that upgrade functions customers need even after purchase and evolve into a “Home as a Service” platform that combines hyper-personalization, subscriptions and smart home services. LG ThinQ will support the emerging home solutions business that encompasses the entire house by adding services that customers need in the home complementing connected devices.

The home appliance rental and care service business is also expanding to include all services necessary for spaces in the house, including product maintenance, management and cleaning. The compound annual growth rate of LG’s rental and care service sales has exceeded 30 percent over the past five years.

Accelerating the expansion of its B2B businesses, the company aims to evolve its electric vehicle (EV) business into a top electric component part provider worth more than KRW 20 trillion by more than doubling sales by 2030. Responding to trends, such as vehicle electrification and connected services, LG is actively seeking new opportunities in future mobility areas, such as autonomous driving, software solutions and content. The order backlog of LG’s Vehicle component Solutions Company is expected to reach KRW 100 trillion by the end of the year, showing the competitiveness of the business.

By 2030, LG aims to double sales for its heating, ventilation and air conditioning (HVAC) business and become a global top-tier comprehensive air conditioning company. The company also plans to discover inorganic strategies, such as completing mergers and acquisitions and making equity investments. The company is establishing a localized business structure that covers research and development, production, sales and maintenance of air conditioning projects in major regions such as North America and Europe. Also, LG will preemptively prepare for the future in energy service sectors, such as energy storage systems, home energy management systems and virtual power plants.

In the case of built-in home appliances, the company will expand markets in North America and Europe, which account for more than 70 percent of the global market and foster LG to become one of the top five built-in appliance brands. Commercial displays provide customized solutions for each specific customer group and secure growth momentum.

Over the past two years, considering market conditions and evolving business model strategies, the company boldly exited its mobile phone and solar panel businesses and, instead, focused resources on future high-growth areas. In the future, LG plans to accelerate future development by selecting and concentrating on new businesses that are expected to have similarly high growth potential.

The company is also continuing its strategic investment in digital healthcare, a key focus of the North American Innovation Center known as LG NOVA based in Silicon Valley, California. The scale of investment in LG NOVA is also on the rise. Among other LG NOVA-led initiatives, LG is providing remote medical treatment solutions in North America through the partnership with Amwell, a U.S. telemedicine company. In the future, the company will consider expanding its services through strategy investment to preventative and follow-up management.

LG’s EV charging business has an aim to provide an integrated solution that encompasses the control area, not just the sales of chargers. The company recently launched four products in South Korea through its affiliate company HiEV Charger and will expand markets to Europe and Asia next year. LG also plans to start building additional production bases within the year to target the North American market.

The company is also establishing a wide range of strategic collaborations in the metaverse. Mixed Reality devices are continuously being developed jointly with leading global platform companies, while the development of Augmented Reality devices is underway at the Korean Ministry of Science and ICT’s project to advance the development of AR Glass Advancement and the building of content production ecosystem. Various efforts are also being made to provide a more immersive experience on large screens, such as TVs.

Breaking Business Limitations via Full Potential Strategy

LG has been operating a company-wide task force to preemptively respond to changes in the business environment. The task force aims to not only reduce short-term costs but also promote fundamental changes in business structure and methods to maximize business potential, securing suitable profit levels and promoting sustainable growth despite prolonged economic uncertainty.

These efforts have contributed greatly to LG’s performance as well. The company’s sales and operating profit in the second quarter of 2023 were the highest ever for the second quarter. In the first half of 2023, the company recorded the second highest sales ever and the third highest operating profit. These tangible results were achieved by improving the fundamentals of the business despite the prolonged slump in global demand.

LG believes that, in order to innovate the customer experience (CX), a company needs to advance digital transformation (DX) as it is essential to have a data-based understanding of customers to reflect hidden needs – which customers may not be aware of – in products and services. In this regard, the company is making efforts to combine CX and DX to make a business model to better communicate with customers by establishing various points of contact, provide a never-before-seen CX, build organizational capabilities to research and plan differentiated CX and innovate experiences throughout the customer experience journey.

To expand customer contact points, LG will strengthen direct-to-consumer (D2C) sales through LGE.com, the company’s online brand shop, and increase operation of pop-up stores to interact with the younger generation, including Gen Z. The number of visitors of pop-up stores throughout Korea since last year adds up to 600,000.

To plan and develop new products, the company actively utilized systems internally to understand customers based on data and discover hidden needs. This includes “Lifegraphy,” a customer data analysis system, and “IC 360 (Intellytics Customer 360),” a company-wide platform that integrates and manages customer data collected from all customer contact points.

In addition, in terms of organizational capabilities, LG is defining and applying its core customer experiences to products and services through customer behavior research led by the CX Center. The company is actively making changes in customer-centric working methods, with employees voluntarily participating in campaigns to define ‘customers’ and ‘customer value.’

Spreading Change Across Organizational Culture and Brand to Business Strategy

Internally, REINVENT LG, an organizational culture innovation campaign, was put in place to change the way of working and communicating at LG. By doing this, the company hopes to reinvent the brand by having employees lead changes themselves.

Transformations have also been made to bring a dynamic and youthful look to the brand at customer contact points. Changes that redefine the brand’s core values – Uncompromising Customer Experience, Human-Centered Innovation and Warmth to Power a Smile – and add dynamism to LG’s visual identity are actively being made around the world.

Supporting the ESG vision of a Better Life for All, the company has made six core commitments: achieving carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture, and accessible products and services.

In particular, LG plans to actively expand various activities that customers can engage in, enabling them to better relate to the company’s ESG vision and understand its meaning and significance. With ESG management not only focused on suppliers, LG’s vision also takes ESG to a new level to instill a sense of pride in consumers that they positively contributed to the environment by selecting LG’s products and services, providing an experience of increased convenience and usability.

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LG CEO Announces Bold Vision to Transform LG Into ‘Smart Life Solution Company’

LG CEO William Cho presenting the company's future vision

Company Aims to Advance Business Portfolio by Transitioning to Platform-Based
Service Business Model, Accelerating B2B Business and Procuring New Growth Engines

SEOUL, July 12, 2023 — LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solution company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

In a landmark speech today at the LG Sciencepark in Seoul, South Korea, CEO William Cho outlined the bold vision built on three growth engines: pursuing new platform-based service businesses through the advancement of business portfolio, accelerating business-to-business (B2B) and exploring new business areas such as electronics vehicle charging and digital health. The CEO identified electrification, servitization and digitalization as key inflection points LG will focus on to achieve rapid mid- to long-term growth.

“LG will continue to pursue its bold vision to transform and leap forward as a smart life solution company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products,” said CEO Cho. “We will establish a brand-new LG by reinventing the way we work and communicate toward this goal.”

The CEO also highlighted the company’s financial objectives. “We will achieve Triple Seven, which encompasses an average growth rate and operating profit of 7 percent or more as well as enterprise value to EBITDA ratio of 7,” said the CEO. “With the goal of raising sales from KRW 65 trillion last year to KRW 100 trillion by 2030, we will establish ourselves as a company that is properly recognized by the market and customers.”

Cho said LG will focus on the transition to the platform-based service business model, acceleration of B2B areas and procurement of new growth engines based on competitive edge as three pillars to focus on customer experience. By 2030, the proportion of these three pillars in sales and operating profit is expected to increase to more than 50 percent.

The company plans to invest more than KRW 50 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines. This includes an R&D investment of more than KRW 25 trillion, facility investment of more than KRW 17 trillion and strategic investment of KRW 7 trillion.

The company is also accelerating the expansion of its B2B business, the CEO explained. LG’s rich understanding of customers as well as the know-how to communicate and empathize with customers that have been accumulated in the B2C business, which has seen continuous innovation over the past 65 years, will be fully expanded to commercial, mobility and virtual spaces.

Cho highlighted how LG is accelerating company-wide changes from corporate culture to brand communication at every customer contact point with the ultimate goal of becoming a brand that warms the hearts of customers and puts smiles on their faces while enabling customers to feel the value and philosophy of Life’s Good. The company is also driving ESG management activities to fulfill its responsibilities as a global corporate citizen.

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LG Recognized for Leading Sustainable Innovation to Address Global Challenges

First-of-Its-Kind LexisNexis Report Ranks LG Among Top 100 Companies
Accelerating Innovation to Achieve United Nations Sustainable Development Goals

NEW YORK, July 11, 2023 – LG Electronics Inc. (LG) has been recognized as a world leader in leveraging technology to address sustainability and social challenges, according to a just-released groundbreaking report. LG is ranked 13th among the top 100 corporate patent owners advancing transformative solutions toward the United Nations Sustainable Development Goals (SDGs) in the new report, “Exploring the Global Sustainable Innovation Landscape: The Top 100 Companies and Beyond,” by LexisNexis^®Intellectual Property Solutions.

“Now more than ever, the intersection of innovation and sustainability is creating opportunities for companies to make a difference in addressing some of the world’s most pressing issues,” said LG Electronics North America CEO Thomas Yoon. “LG’s Better Life for All ESG mission builds on our longstanding role in the UN Global Compact and aligns with SDG initiatives driving positive impact for people, communities and the planet.”

With the release of Exploring the Global Sustainable Innovation Landscape, LexisNexis introduces what it calls “a new standard of excellence for responsible and sustainable business.” By objectively mapping the SDG targets and indicators to the global patent system and applying the Patent Asset Index, a widely accepted evaluation methodology featured in the LexisNexis^®PatentSight^® platform, the report identifies the companies such as LG that are building a healthier, prosperous and more sustainable world through the contributions of their patent portfolios.

The six pillars of LG’s global ESG strategy – carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products – are aligned with UN SDGs. The company is working toward carbon neutrality by cutting emissions from operations through measures such as highly efficient buildings, renewable energy, fleet electrification and carbon offset projects. LG’s climate action efforts also focus on reducing the environmental impact of its products throughout their entire lifecycle, from design and production to packaging and transportation to use and disposal.

To download the report, view the complete ranking of the Top 100 companies and learn about the report’s approach to mapping patents to the SDGs, visit www.lexisnexisip.com/sustainable-innovation-report.

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LG Channels Ready to Excite K-Content Fans in Australia, Europe and Latin America

The BINGE KOREA page on LG Channels showing various Korean content available for free on the streaming service

BINGE Korea on LG Channels to Give LG Smart TV Owners in 23 Countries
Over 40 Channels of Top-Quality Korean Content to Enjoy

SEOUL, July 11, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to present LG Smart TV owners in Australia, Europe and Latin America¹ with a vast selection of compelling K-content, which has gained growing popularity worldwide. Spanning multiple genres and offering something for every age and taste, BINGE Korea is the latest collaboration between LG and South Korea-based digital content and platform distribution company, NEW ID, the first in-house venture of the media group NEXT ENTERTAINMENT WORLD (NEW).

In June 2023, LG launched YTN on LG Channels in Australia, Brazil, Mexico and Europe, bringing live news directly from Korea’s first 24-hour news service to a global audience.

Building on this, LG is expanding the selection of K-content available on LG Channels with the introduction of BINGE Korea. LG Smart TV users in the applicable markets will have more than 40 channels at their disposal, allowing them to watch Korean news, entertainment and lifestyle shows, K-dramas, K-pop, animation and more – all without a paid subscription. Whatever their preferences or interests, users will find a wealth of great viewing choices on the new home of K-content on LG Channels.

Popular Korean TV shows like Running Man, the beloved SBS series that offers friendly competition and laughs as 2 teams compete to win missions – often involving well-known Korean landmarks – are available to watch. Coming in July, LG is proud to present a collection of K-dramas that includes historical favorites, such as The Nokdu Flower, and iconic series set in modern-day Korea, such as The Heirs. The latest wave of K-content to arrive on LG Channels will also feature the NEW KMOVIES channel from NEW ID and an exciting lineup of SLL drama titles.

LG Channels has become a go-to hub for K-pop enthusiasts around the world, enabling them to watch their favorite pop stars perform on the large screens of LG’s Smart TVs. Among the must-see shows users can now tune into is Inkigayo, SBS’s weekly Korean music ranking program which features the hottest K-pop artists of the moment. They can also head to the NEW KPOP channel for a variety of K-Pop TV shows boasting music videos and live performances, as well as reality shows, K-dramas and documentaries.

Younger viewers will be enthralled and engaged by the delightful collection of Korean children’s programs on LG Channels. From Toony Planet and Kongsuni, to Tobot and Robocar POLI, there are plenty of colorful characters and exciting adventures to captivate the youngest members of the household.

Many of the 40-plus K-content channels on BINGE Korea provide user-friendly options to enhance the viewing experience for overseas audiences, including content dubbed in English, and programming with subtitles available in English, Spanish, French or Italian.²

Viewers can access LG Channels by pressing the dedicated button on the Magic Remote or the LG Channels icon on their LG Smart TV’s home screen. This takes them to a full-page menu where they can learn all about the diverse channels on LG’s free, premium service. Every channel is assigned an IP- number which can be easily inputted using the number pad on the remote.

LG Channels can also be activated via antenna (over-the-air) by selecting the Live TV button on the main screen. This method allows viewers to browse both broadcast TV channels and LG Channels at the same time. BINGE Korea channels can be found starting at IP-800 in Australia, Europe and Latin America.³

LG Channels is LG’s exclusive free streaming service, offering a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s programs and more. With an always growing number of channels in 27 markets globally, LG TV owners can easily discover their favorite programs by launching the LG Channels application on their LG TV’s webOS platform (LG Smart TV models 2016-present).

With its extensive and expanding library of premium K-content, LG Channels continues to take the lead in delivering the best of Korean news, entertainment and culture to viewers worldwide.

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¹Content available in sixteen markets in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom) and six markets in Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru).
² Subtitle language varies by title and country.
³ Viewers in Belgium, Denmark, Luxembourg, Netherlands, Norway, Sweden, United Kingdom can launch LG Channels from the app, while viewers in other countries can also launch the channels over-the-air, by selecting Live TV and browsing the channel numbers.

[Future Tech] The Post-Smartphone Era: Ambient Computing

Various icons are connected with lines and a photo of a living room is in the background

As artificial intelligence (AI) evolves beyond the capabilities of humans across various aspects of life, social and economic paradigms are shifting. This is making more people curious about the ways this state-of-the-art technology will shape the future. According to a survey by LG AI Research, 1000 respondents in Korea and the US are highly interested in AI-powered functions and experiences that make life easier, like a machine that can perform daily tasks on their behalf.

Choi Ho-young, AI Platform TP Leader of the Ambient Intelligence Lab at LG Electronics

Ambient computing – AI decisions made without human intervention – is all about realizing the people’s visions of the future. This broad term depicts an environment of smart devices, AI and data designed to enable flawless computer actions to make everyday life easier.

Though this may sound like mobile computing, ambient computing is much more as it demands that multiple devices work unison to offer a customized, seamless experience to several users simultaneously. To fulfill the needs of all its customers with this ubiquitous technology, LG is incorporating ambient computing technology, such as its AI smart home companion ATOM (Ambient computing Technology of Multiverse), into its home appliances and TVs.

As soon as someone walks through the front door, ATOM identifies who they are, sets the room temperature and recommends recipes for later, all based on their unique preferences and tastes. Ultimately, it aims to understand the users’ behavioral patterns and make assumptions based on the data it constantly collects, improving the efficiency and effectiveness of LG products. When fully developed, ambient computing will free customers from the time and effort spent on operating devices or learning how to use certain functions.

Other LG technologies utilizing ambient computing include ThinQ Home Concierge, which gives detailed information about home features just like a hotel concierge would, and Smart Mat Technology, which allows users to take a picturesque nature walk via their living room’s LG TV.

Through constant evolution, LG appliances equipped with ambient computing will be able to autonomously present living environments optimized to customers’ distinctive needs. Imagine a day in your life where the air conditioner lowers the temperature during your daily workout, the washing machine sets the ideal cycle for your clothes without fail, the water purifier updates you on your water intake and the refrigerator manages ingredients to ensure you’re eating a balanced diet.

To help bring about a future where AI safely guides and takes care of users both inside and outside the home, LG is striving to establish technologies going beyond simply answering questions to provide services tailored them. Based on three major technologies – AI Sensing, which senses and comprehends various situations, AI Brain, which makes judgments based on data, and AI Body, which enables communication with users – LG AI Research is developing differentiated technologies to deliver next-level customer experiences.

The company is looking forward to a future where all its products are connected wirelessly, exchanging information freely and providing a convenient lifestyle that allows customers to live in bliss every single day.

By Choi Ho-young, AI Platform TP Leader of the Ambient Intelligence Lab at LG Electronics

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LG Releases Preliminary Earnings for Second-Quarter 2023

Highest Second Quarter Revenue With
Steady Growth Based on Strong Fundamentals

SEOUL, July 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2023.

LG reported revenues of KRW 19.9 trillion in the second quarter of 2023, the highest second-quarter revenue, with operating profit of KRW 892.7 billion, the second highest second-quarter operating profit in the company’s history.

The revenue reflects the company’s actions to fundamentally improve its business structure by continuously expanding the B2B segment, even as profitability was impacted by the challenging global economic conditions and intensifying competition in the market. Operating profit increased by 12.7 percent compared to the same quarter last year, reflecting continuous growth based on the company’s strategy to strengthen business competitiveness.

The LG Home Appliance & Air Solution Company recorded strong profitability on the back of increased sales of high demand products such as air conditioners and energy efficient heat pump-enabled products as well as energy storage systems.

Despite the challenging global economic conditions, the LG Home Entertainment Company is achieving meaningful growth of content and service businesses based on LG’s webOS smart TV platform. At the same time, the company’s Lifestyle Screens are expanding sales and driving the premium TV market.

The LG Vehicle component Solutions Company is continuing the growth momentum supported by high order backlog of auto parts and stable supply chain management. At the same time, the company’s growth was positively impacted by a stable business portfolio made up of the 3 key areas of infotainment, e-powertrain and lighting solutions. The LG Business Solutions Company is accelerating the expansion of the customer experience to discover potential customer demand by introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotel TVs.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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LG Launches New R&D Subsidiary in Indonesia

LG Electronics' newly constructed 40,000 square meter R&D center in Indonesia

New Research Subsidiary to Play Key Role in Streamlining
Company’s Business Operations in Asia

SEOUL, July 6, 2023 — LG Electronics (LG) is establishing a new 40,000 square meter R&D subsidiary* in Indonesia. The first-ever overseas research subsidiary on behalf of the LG Home Entertainment Company, the facility finishes LG’s complete, local business operation encompassing product development, production and sales.

The opening ceremony, which was held on July 6 in Cibitung, Indonesia, was attended by Park Hyoung-sei, president of the LG Home Entertainment Company, as well as government officials representing both nations.

This new subsidiary will conduct all R&D projects for products targeting the global market, pointing to LG’s continued dedication to addressing the unique needs of local consumers as a leading brand loved worldwide. Enabling the unified operations of product development and manufacturing, the new subsidiary will allow LG to develop new models with higher efficiency as well as expand the company’s businesses in the global TV market with heightened speed.

The company also aims to foster local product operation systems focusing on R&D with the aim of developing a more diverse lineup of TV products that respond to the rapidly growing Asian market, particularly Indonesia. Under the initiative, the company launched the LG Electronics Indonesia R&D subsidiary, the predecessor of the current research subsidiary under the same name, in 2021 and last year put together a new team under its Home Entertainment Company dedicated to product development in the Indonesian market. Latest in these efforts, the new R&D subsidiary will serve as a launching pad for LG’s innovations targeting the global market.

This R&D subsidiary is especially meaningful as it provides a local one-stop system for seamless business operations. In his visit to Indonesia last April, CEO William Cho stressed the importance of streamlining local operations to achieve a new level of excellence in quality, cost and delivery. Situated in close vicinity to its Cibitung production and Jakarta sales subsidiaries, this new R&D subsidiary allows the entire supply chain to be carried out within the region.

To support the subsidiary’s diverse research projects, LG is operating training programs for TV R&D developers and plans to continuously hire experts to reach 500 employees by 2025. The company will also strengthen its ties with local universities by launching industry-academic collaborations designed to uncover budding professionals. This sets the environment for a fully localized R&D system, contributing to versatile product planning and development quickly carried out on a global scale for heightened cost competitiveness. Lee So-yeoun, head of R&D in Indonesia, has taken office as the new head of the LGE Indonesia Research and Development Subsidiary.

“The R&D subsidiary is a step towards our goal of reaching our consumers in the best way possible from product development all the way to customer-end services,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “The facility will become a testing bed for the latest LG innovations preparing to revolutionize the industry on a global scale.”

For all the latest news on LG’s global ventures, visit the LG Newsroom.

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^*LGE Indonesia Research and Development Subsidiary.

LG’s Software Center Earns Latest Accreditation From TÜV Rheinland

Park In-sung, head of the Software Center at LG Electronics, posing for a photo with a certificate from TÜV Rheinland

A TÜV Rheinland Appointed Laboratory, Company’s Center Now Able
to Evaluate Functional Safety of Home Appliance Software

SEOUL, July 4, 2023 — LG Electronics’ (LG) Software Center has been officially designated a TÜV Rheinland Appointed Laboratory for the purpose of evaluating the functional safety of home appliance software. LG is the first company to have its dedicated software testing facility receive this particular accreditation from TÜV Rheinland, a global leader in testing, inspection and certification services.

Using tests conducted in accordance with relevant international standards (IEC 60730-1, IEC 60335-1), LG can evaluate the architecture of software applied to its smart home appliances to determine if functional safety requirements have been met. This will help the company to reduce the length of time needed to provide its customers with safe, high-quality products.

Additionally, LG expects that the accreditation for software testing will further strengthen the competitiveness of its home appliance business, enhancing the trust that customers have in the reliability and overall quality of its advanced household solutions.

LG continues to advance its business portfolio by expanding its software capabilities across all business areas. In June 2022, the Software Center was designated a TÜV Rheinland Appointed Laboratory, becoming a credible provider of automotive software functional safety evaluations. Prior to that, the center earned accreditation from the Korea Laboratory Accreditation Scheme (KOLAS) to assess autonomous vehicle software and measure the quality of electric and electronic products.

“We will continue to pursue a variety of activities and initiatives to enhance software quality and boost public confidence, which will ultimately help strengthen the software competitiveness of LG’s products and services,” said Park In-sung, head of the Software Center at LG Electronics.

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LG Reaffirms Its Leadership in 6G Development

Company Once Again Elected to Chair
Next G Alliance’s Applications Working Group

SEOUL, July 3, 2023 — LG Electronics (LG) announces the reelection of Dr. Lee Ki-dong, assistant vice president at the Research and Standards Lab in LG USA, as chairperson of the Next G Alliance’s Applications Working Group. Dr. Lee was first elected to the position in 2021 and will now continue as the chair of the working group until May 2025, a result that reflects his and LG’s exemplary leadership over the past 2 years.

Founded in 2020 by the Alliance for Telecommunications Industry Solutions (ATIS) with the foundational goal of advancing 6G technology, the Next G Alliance comprises 6 working groups including Applications, Technology and National 6G Roadmap. With the commercialization of 6G expected to begin in 2029, more than 100 companies from various fields – including major mobile carriers in North America – have joined the alliance to actively accelerate the “NGA Lifecycle to 6G,” which spans research, development and manufacturing, standards leadership, market readiness and realization.

Dr. Lee’s reelection is significant for LG, serving as recognition of the company’s global leadership in the journey towards 6G advancement, a technology that is poised to play a crucial role in the evolution of many sectors, including mobility, the metaverse, smart city and manufacturing. As the only Asian-headquartered company contributing to leadership roles for Next G Alliance, LG will continue to oversee North American initiatives outlined in the Alliance’s roadmap, such as establishing 6G technical requirements and discovering new applications and use cases.

LG continues to demonstrate its commitment to and excellence in 6G technology by partnering with various companies and organizations to propel the technology forward. Last year, at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany, LG successfully tested the transmission and reception of 6G THz data over a distance of 320 meters outdoors. In addition, the company has been leveraging its mobile communications experience and expertise while cooperating with academic institutes to develop 6G core technologies. In 2019, through a collaboration with the Korea Advanced Institute of Science and Technology (KAIST), the company launched the LG-KAIST 6G Research Center.

“6G technology will be a game changer that accelerates innovation across newly established business areas, such as artificial intelligence, the metaverse, robotics and urban air mobility,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “Through its highly-advanced R&D programs and strong commitment to industry cooperation, LG is playing a major role in realizing the future of network communications.”

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