Developed based on a decade of OLED innovation and demonstrating a firm commitment to understanding and meeting consumers’ needs, LG’s Lifestyle Screens present new value and user experiences. Lifestyle Screens are more than just TVs – with their subtle, ultra-modern designs, they are stunning works of art that add a touch of refinement to any living space.

Many consumers nowadays look for products that can fit seamlessly with their lifestyles and match perfectly with their individual preferences and tastes. Where TVs are concerned, this means the ability to provide personalized user experiences with access to a broad range of entertainment services and lifestyle content. It also means delivering differentiated designs and features that elevate convenience and augment the aesthetic of one’s space.

At Milan Design Week 2023, within the elegant confines of Salone dei Tessuti, LG is showcasing exclusive artistic creations of LG OLED Objet Collection TVs – Posé and Easel – and the moveable StanbyME, along with the LG XBOOM 360 portable speaker, infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints.

The arresting innovations are artfully displayed in sophisticated lifestyle scenes where they are complemented by the gorgeous interior objects, furniture pieces and patterns of premium Dutch lifestyle brand, Moooi, which collaborated with LG for the exclusive exhibit.

LG’s Lifestyle Screens are the stylish, inspiring integration of technology and design. Beautiful creations in their own right, the TVs blend in effortlessly with Moooi’s luxury offerings to suggest a sumptuous vision of ultra-convenient, ultra-chic modern living. The exhibition also includes a special treat that further blurs the line between ‘screen’ and ‘artwork.’ In honor of Milan Design Week and in celebration of LG and Moooi’s creative collaboration, select LG Lifestyle Screen models will be adorned with playful decorative designs by Moooi.

Debuting at Salone dei Tessuti during last year’s Milan Design Week, the LG OLED Objet Collection Posé (model LX1) has reaffirmed LG’s reputation as a pioneer in the field of lifestyle-focused innovations. This year, the company expands the availability of Posé to more regions, giving more consumers the opportunity to see for themselves what makes Lifestyle Screen products so special.

Backed by 10 years of OLED innovation, LG’s distinctive Lifestyle Screens deliver unique user experiences and lifestyle value. Solidifying the company’s status as a global lifestyle innovator and leader in the continuing evolution of the household TV, LG Lifestyle Screen products have been recognized with prestigious design accolades, including the iF Design Award and Red Dot Award.

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At this month’s White House Executive Roundtable on Heat Pump Manufacturing and Deployment, LG Electronics North America CEO Thomas Yoon informed senior U.S. government officials about LG’s heat pump leadership, as well as LG’s smart home platforms and digital marketing capabilities – differentiating the company from other manufacturers in attendance.

Recognizing their climate, economic and consumer benefits, LG has been expanding heat pumps beyond HVAC systems; LG now also offers heat-pump water heaters and heat-pump clothes dryers. With these products, along with electric ranges, induction cooktops and energy storage systems, LG is leading the way in electrification, a major part the decarbonization movement under way in the United States.

In the 90-minute dialogue with Administration officials, Mr. Yoon was joined by executives from other manufacturers (primarily U.S. HVAC and water heater companies), distributors, and labor leaders to discuss how to expand the American heat pump manufacturing industry, drive widespread deployment and build a pipeline of skilled workers to meet the growing demand for heat pumps around the country.

“These super-efficient heating, cooling and hot water systems – also known as heat pumps – lower energy costs for American families, building owners, consumers, and companies, and will reduce greenhouse gas emissions,” the White House said in a statement, adding that heat pumps can “create good manufacturing and construction jobs, strengthen American competitiveness, and improve building performance with energy efficiency.”

LG made news at the event when Mr. Yoon disclosed the company’s intention to manufacture 100-percent electric, heat-pump-based HVAC products in the U.S. for the first time. “Government incentives, at the federal, state and local levels, will encourage and expand domestic manufacturing,” said Mr. Yoon. “As we briefed the Department of Energy last month, LG is finalizing plans to establish a new manufacturing base in the United States for HVAC products that are key elements of heat-pump based home comfort solutions.”

Following the event, the WhiteHouse.com Briefing Room put LG’s announcement in context: “Buildings are the foundation of where we live, work and learn, yet they collectively represent almost 40 percent of U.S. greenhouse gas emissions. Deploying heat pumps in millions of American homes and buildings, alongside energy efficiency improvements and clean energy deployment, will help tackle the climate crisis, boost our energy security and independence, lower energy costs for American consumers, create good paying jobs for American workers, all while improving health in our communities.”

LG applauded the U.S. government’s major investments in driving demand through tax incentives and rebates but cited the lack of awareness and familiarity about the benefits of heat pump technology as a major barrier to market adoption. For contractors, Mr. Yoon said LG is planning to leverage its training academies across the country to educate and train technicians.

Getting consumers to embrace heat pumps also is a big marketing challenge. “This is where trusted brands with deep, data-driven consumer insights like LG can play a major role,” Mr. Yoon explained. “LG seeks to help consumers embrace the entire home energy ecosystem – electrification, battery storage, Energy Star certified appliances and, of course, heat-pump-enabled comfort systems.”

Mr. Yoon explained LG’s vision to Energy Secretary Jennifer Granholm and other government officials: “LG sees heat-pump products as integral parts of the green, smart home ecosystem, complementing connected appliances and, most importantly, integration of energy storage and energy management with advanced software and platforms.”

“The market transformation enabled by heat pump technologies will be accelerated by delivering on the long-awaited promise of the smart home, coupled with today’s emphasis on a zero-carbon lifestyle,” he concluded.

Globally, LG aims to have cut greenhouse gas (GHG) emissions from product manufacturing by 50 percent (compared to 2017 levels), and GHG emissions from the use of seven key products by 20 percent per unit sold by 2030 from a 2020 base year. Furthermore, the company plans to offer accessibility features for all of its product lines by 2025 and provide a voice instruction manual and sign language video manual for every LG product by 2030.

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Contributed by LG USA

LG CEO William Cho is a major proponent of open communication. Since taking office last year, he has been actively engaging with company employees to foster togetherness, growth and a healthy organizational culture.

Initiated just last year, but already on its sixth edition, the CEO F.U.N. Talk enables CEO Cho to discuss important matters and topics directly and transparently with LG employees. Well-received internally, the CEO F.U.N. Talk has received positive feedback from more than 90 percent of employees.

On April 13, Mr. Cho hosted his first CEO F.U.N. Talk of 2023 under the topic of leadership. The CEO spoke with more than 80 percent of team leaders from across LG as well as employees interested in leadership, with more than 4,000 attendees tuning into the event either in-person or online.

The talk began with the CEO sharing his firm belief that team leaders are crucial to further enhance the company’s competitiveness and innovate organizational culture, especially during uncertain times.

“When I first came for an interview and saw the company’s headquarters in the LG Twin Towers, the first smart building in Korea that was just completed at that time, I instantly fell in love,” said Mr. Cho. “The thought of wanting to work here has stayed with me even today. That was the first day of my journey here at LG.”

Reflecting on his 36 years of experience at LG, Mr. Cho shared his thoughts on leadership.

“A leader is someone who presents a clear direction, prepares for the future, exerts positive influence, makes bold decisions and creates results,” said CEO Cho, further explaining leadership in terms of strategic thinking, capability to execute plans, excellent communication skills and nurturing healthy organization culture.

In particular, the CEO emphasized that, to execute plans, leaders should establish a systematic process internally that involves partaking in intense discussions, asking sharp questions, persistently following-up with tasks and clarifying roles and responsibilities.

Also, CEO Cho highlighted that excellent communication skills are crucial for a healthy organizational culture. He added that communication is necessary for an organization to be able to reveal and resolve problems, and should be both transparent and sincere. He continued by expressing that issues shouldn’t be thought of as a nuisance and, rather, seen as problems that can be overcome together.

“To become a great leader that can make good decisions, you must be curious, have the willingness to learn and be well-balanced,” said Mr. Cho. In his view, leaders can only attain the insight needed to innovate the customer experience by having a curious mind and an eagerness to learn. These attributes must be supported by a balanced mindset, where many perspectives – both internally and externally – are weighed and measured to find the best possible solution.

The CEO also stressed the importance of and being open to feedback and opinions. “With the firm belief that the answer always lies with our customers, we all need to be brave optimists who always boldly take challenges and ceaselessly innovate the way we work,” added CEO Cho. “We should always remember that our future will be determined by how we think and work now.”

After talking about leadership and the characteristics of a good leader, the CEO addressed questions and concerns of team leaders regarding the relationship between executives and members of their teams.

First, to answer a question about how to become an executive from a team leader, CEO Cho said, “A phrase I always say is ‘lead your boss’, which means you need to convince your bosses and make results proving your capabilities with execution. Only by doing this will team members respect their leaders and management will also recognize these leaders.” Continuing, the CEO stated that, if a team leader has three bosses who have been promoted thanks to their performance and five team members who are willing to take part in any of their projects, it is a matter of time before that person is promoted to an executive position. “This means you have proven your value as a leader.”

In response to a question about his method of overcoming work burnout, CEO Cho answered, “Based on my own personal experience, it is imperative that you manage stress and release it before it builds up to the point of leading to burnout.”

To conclude the CEO F.U.N. Talk, Mr. Cho said, “The opportunity to listen closely to your experiences and opinions as team leaders is very meaningful to me, and it has been an absolute honor to be able to share my thoughts with you all.”

CEO Cho has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America this year. Each time he visits local offices, he prioritizes partaking in open communications with employees to listen to their opinions as well as share his vision and philosophy with employees in each country.

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