LG and Clearbrook Announce Strategic Investment Fund to Accelerate Global Innovation

Sokwoo Rhee, Head of LG NOVA and SVP of Innovation for LG Electronics, giving a speech at a LG NOVA event

Targeting More Than USD $100 Million, the Fund Will Focus on Investments in
Companies That Provide Positive Impact on People and the Planet

SANTA CLARA, Calif., Aug. 2, 2023 — Global innovator LG Electronics and Clearbrook LLC, a global investment advisory and asset management firm with nearly two decades of experience in impact and sustainable investing, announced a strategic alliance to support companies developing solutions to bring positive change to people and the planet. The two companies are collaborating on NOVA Prime Fund, a venture capital fund with a target of more than USD $100 million. The Fund’s objective will be to invest in companies advancing innovations to build a better future, drawing from the pool of companies participating in the Mission for the Future Program sponsored by LG Electronics’ North America Center for Innovation, LG NOVA.

“As a part of our business transformation to a Smart Life Solution company, LG is innovating to expand its services and solutions in new areas of business growth,” said LG Electronics Global CEO William Cho. “The strategic investments we’ve made with LG NOVA and its Mission for the Future Program has led us to take the next step in working with Clearbrook and others to support the accelerated growth of new technological solutions in digital health, sustainability and future solutions platforms that benefit society. Clearbrook’s investment track record with a clear focus on impact and sustainable investing aligns perfectly with LG NOVA’s mission.”

ClearImpact Ventures, Clearbrook’s venture capital arm, invests at the intersection of sustainability, profit and purpose, and will act as General Partner of the NOVA Prime Fund while LG Electronics will be a Limited Partner. The NOVA Prime Fund will focus on investing in mission-driven companies concentrated on sustainable energy, digital health, immersive AI and industries of the future. Based in Silicon Valley and investing across both national and international markets, the NOVA Prime Fund will seek to advance both companies’ long-standing commitment to societal impact, as the fund seeks to empower innovative startup companies to build the tools required for a more sustainable future.

LG NOVA will serve as a contributing source of innovative companies for the fund to invest in and provide a commercial acceleration path for those companies selected through its programs. Selected portfolio companies are also expected to benefit from Clearbrook’s global commercial acceleration resources. LG NOVA’s Mission for the Future is a global program to identify leading companies with innovative concepts and transformative solutions that create a positive impact on people and the planet. Selected companies may have an opportunity to explore new venture creation, and may benefit from an accelerated path to growth with support from LG.

“We anticipate that LG NOVA’s acceleration capabilities will help startups, as well as our portfolio companies, succeed in their business initiatives – providing a valuable scenario for the fund to achieve its mission of growing companies that provide a positive impact on society,” said Clearbrook’s Chairman and CEO Elliott Wislar. “Our strategic alliance is the result of a shared vision that impact investing is an essential part of a business ecosystem that contributes to an improved society for all. Through our combined forces, we will seek to accelerate and amplify innovation for a better tomorrow. Our focus will encompass environmentally friendly solutions with a reduced environmental impact, and we will actively seek to support cutting-edge innovations in healthcare, sustainable energy and other solutions that foster a smarter, healthier lifestyle.”

“By investing in this fund, we are intentionally bridging sustainability and innovation to drive exponential growth in viable solutions for the challenges we face today,” said Sokwoo Rhee, Head of LG NOVA and SVP of Innovation for LG Electronics. “We, in collaboration with Clearbrook, are moving forward in our vision for a brighter future created with innovative solutions to help people live a better life.”

For more information on the NOVA Prime fund visit www.clearimpact.vc

Learn more about LG NOVA and the Mission for the Future Program here.

Submit your company for the Mission for the Future program here.

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LG Launches World’s First Wireless OLED TV

The newly revealed LG SIGNATURE OLED M3 TV mounted on the wall of a gray-themed living room as it displays an orchestra performance

Company’s 97-Inch OLED TV With Zero Connect Technology Set for Global Launch

SEOUL, Aug. 3, 2023 — LG Electronics (LG) is launching the world’s first wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). The 97M3 is currently available in South Korea, with plans for global roll out to key markets including North America and Europe later this year.

Drawing on LG’s technical and design prowess from a decade of OLED innovation, the 97M3 is set to reaffirm the company’s leadership in the ultra-large premium TV segment with the industry’s largest 97-inch OLED screen and the Zero Connect Box, the world’s first wireless solution capable of real-time video and audio transmission at 4K 120Hz.

LG SIGNATURE OLED M is an OLED TV completely free of cables, excepting the power cord. LG’s wireless AV transmission solution was developed to aid users who connect their TVs to various devices and peripheral such as gaming consoles and set-top boxes, and presents them with a new, hassle-free way of managing cables and connected devices.

As the Zero Connect technology eliminates the need to have cables and devices in close proximity to the screen, users can now fully enjoy the immersion offered by an ultra-large screen in a clutter-free space.

LG SIGNATURE OLED M boasts a 97-inch OLED screen (approximately 245 centimeters in diagonal length) and the Zero Connect Box, allowing AV transmission at 4K resolution (3,840 x 2,160 pixels) and 120Hz refresh rate, for a distance of up to 10 meters between itself the screen.^*

A true innovation, the 97M3 with wireless solution is an important step forward in the evolution of TVs. The Zero Connect Box supports a range of connectivity options including HDMI 2.1, USB, RF, LAN and Bluetooth – making it easy to connect various devices or peripherals from gaming consoles to set-top boxes. To ensure the seamless transmission of image and sound, the box identifies the optimal transmission path and has an adjustable antenna that can be positioned according to the screen’s location.

LG’s proprietary wireless AV transmission solution is able to transmit large amounts of data at up to 3 times the speed of the existing Wi-Fi 6E standard. Impressively, the company’s cutting-edge Zero Connect tech even supports Dolby Vision and Dolby Atmos.

LG SIGNATURE OLED M also boasts the company’s chic, ultra-modern Gallery Design, which provides a seamless, flush-to-wall mount. Eliminating the need to place a cabinet or table directly near the TV, users can arrange their space exactly how they want it.

In the near future, the 97-inch LG SIGNATURE OLED M will be joined by 83- and 77-inch OLED evo M models with Zero Connect technology, each offering superior OLED performance with wireless AV transmission at 4K 120Hz.

“The technical feat of the 97M3 was made with LG’s decade-long commitment to creating new customer value as a market pioneer,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Development Division. “As well as delivering the ultimate viewing experience on an ultra-large screen, our first-of-its-kind wireless LG SIGNATURE OLED M presents customers with a new level of freedom in arranging their living spaces.”

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^*Applies only when the Zero Connect Box is placed in a direction facing the screen.

LG to Share Future Vision for on-the-Road Experiences at IAA Mobility 2023

A promotional image for LG Press Conference at IAA Mobility 2023

Company Aims to Outline Its Vision for Future Mobility at
First-Ever Press Conference in Munich, Germany

SEOUL, Aug. 1, 2023 — LG Electronics (LG) announced today that it will unveil its vision for the future of mobility at IAA Mobility 2023 in Munich, Germany.

On September 4, the day before IAA Mobility (September 5-10) opens its doors, the company will hold a press conference on the Main Stage (Hall A1) at the Messe München exhibition center during IAA press day, which will give the opportunity to learn how LG is “Taking Life’s Good on the Road” in person.

Presenting at IAA Mobility for the first time, LG will provide its vision of the in-vehicle experiences of the future and illustrate the highly advanced mobility ecosystem the company proposes to its partners and customers.

This press conference holds great significance as the Vehicle component Solutions Company’s business has emerged as LG’s primary business and driving growth engine. LG has already been recognized for its unique competitiveness across various industries. The company leverages the customer insights and customer experience know-how it has accumulated through its home appliances and IT products to expand into the mobility sector.

During a press conference held in South Korea in July, the company declared its transition to a “Smart Life Solution Company” and emphasized its commitment to actively responding to ever-evolving automobile trends. With its customer-oriented DNA embodied from the B2C business, LG aims to boost sales and solidify its position as a top-tier global company in the mobility industry.

The IAA Mobility 2023 press conference will be livestreamed on the company’s website and LG Global YouTube channel.

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LG Channels Is Set to Offer New Sports Channels Around the Globe

Company’s Free Streaming Service on LG Smart TVs Offers Popular Sports Channels
Including FIFA+ and DAZN in Europe, Latin America and Australia

SEOUL, July 31, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to offer LG Smart TV owners in Europe, Latin America and Australia an almost limitless stream of sports content to satisfy their appetite for action, regardless of their favorite competition or team.

Recently launched on LG Channels, FIFA+ is home to football fandom around the globe.¹ LG Channels users in regions including Europe, US, Latin America and Australia² will be able to access FIFA+. Featuring a wide range of Originals, live broadcasts and an extensive archive, FIFA+ has become a global hub for the beautiful game, and now, the channel will be on the home screens of millions globally as the FIFA Women’s World Cup 2023™ continues apace.

Further, wedo Sports via wedoTV was also launched on LG Channels in Germany, Austria and Switzerland this month, which puts the spotlight on eminent sporting events like world-class horse racing such as the recent Royal Ascot and the Breeder’s Cup, and sailing competitions such as the German Sailing Bundesliga, the Sailing Champions League and SailGP. The German-language, 24-hour service also features weekly programs with highlights from football, Formula 1, e-sports, martial arts and other sports, as well as documentaries about sports legends like Tiger Woods, David Beckham and Michael Schumacher, and world-famous teams like Manchester United and other well-known national clubs.

Bringing joy to Europe’s passionate football fan base, LG has launched a special Advertising-based Video on Demand (AVOD) content featuring Shoot for Love, a popular YouTube Channel where they put well-known footballers to the test.

More events are coming to European sport fanatics in the upcoming months. Unbeaten, a premium sports channel featuring the biggest events and athletes in football, tennis and golf history, will be coming to LG Channels users in five European countries.³ Meanwhile, Tennis Channel, the only 24-hour live sports app dedicated to the sport and the lifestyle that comes with it, gives tennis aficionados in the UK, Germany and Austria all the content they could possibly need.

These new channels are not the first in LG’s continued content partnerships to bring the best of sports to LG Channels. Last May, LG Channels partnered with the world’s leading live sports streaming service, DAZN,⁴ to add DAZN FAST, a free-to-air channel delivering a curated selection of sports content; DAZN Rise, a broadcaster of women’s sports in Germany and Austria; DAZN Combat, a channel for boxing and MMA buffs; and DAZN Women’s Football, presenting live matches from the fiercest female players in the UEFA Women’s Champions League and more.

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¹ Country availability varies.
²Content available in the United States, Australia, Europe (United Kingdom, France, Germany, Spain, Italy, Austria, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland), Latin America (Brazil, Mexico, Colombia, Chile, Peru, Argentina) and Asia (Japan, South Korea).
³United Kingdom, France, Germany, Spain, Italy.
⁴DAZN FAST and DAZN RISE available in Germany, DAZN Combat and DAZN Women’s Football available in France, Finland, Sweden, Norway, Netherlands, Brazil, Mexico, Argentina.

LG Cultivates Capabilities of Youth With Disabilities Through 2023 Global IT Challenge

A photo of an offline site prepared for the 2023 Global IT Challenge for Youth with Disabilities

About 500 Participants Come Together for Preliminary Rounds
Ahead of Finals in Abu Dhabi

SEOUL, July 31, 2023 — LG Electronics (LG) hosted the two-day online preliminary round of the 2023 Global IT Challenge for Youth with Disabilities (GITC) with the Ministry of Health and Welfare of South Korea and Rehabilitation International Korea on July 25.

LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to strengthen the ICT capabilities of young people with disabilities while establishing a strong foundation that promotes their social inclusion. Run by LG Electronics and the GITC Organizing Committee, the competition has attracted a total of around 4,500 youth with disabilities from 38 countries who have benefited from the program so far.

This year, about 500 youth with disabilities selected through local preliminary rounds across 17 countries have competed in 6 competitions to earn their place in the finals, which will be held in Abu Dhabi, UAE, in October 2023. Certificates and prize money will be awarded to outstanding performers in each event and disability category.

The competitions not only evaluate their skills in various computer programs, including Microsoft PowerPoint, Microsoft Excel and internet search engines, but also test their ability to make and edit videos, use programs for self-driving car programing, and develop IT that improves the lives of persons with disabilities. Teams of 4 or fewer could participate in each contest, with this year’s GITC extra special as it is debuting an esports competition with no restrictions in participation by the type or degree of disability.

Participating countries are continuously being added. From this year, countries outside of South Korea, China, Vietnam, Thailand and other Asian countries can compete, as the GITC expands to countries in the Middle East and North Africa.

More and more of the youth with disabilities from the GITC are going on to thrive in society. For example, Chan Outdam Keo and Paramuditaya Dyan, the winners of the Global IT Leader (MVP) award at the 2014 Busan GITC and 2015 Indonesia GITC, respectively, are now making a name for themselves as IT developers in top government agencies.

“The experience I gained from this competition has been invaluable to my development as it completely changed my mindset,” said Keo. “I was able to change my way of thinking and foster my dream of improving the field related to my disability.”

The company is continuing its efforts to realize a Better Life for All by ensuring its products and services are accessible to everyone, regardless of their physical ability. This includes operating a sign language counseling center, providing product manuals with video, sign language, voice support and distributing braille stickers for home appliances. Additionally, the company has been running a disabled advisory group since last year and continues to listen to customers’ greatest inconveniences and address them.

“The Global IT Challenge is all about building a foundation that allows people with disabilities to integrate better into society, with former participants proving that they can have a successful career in the IT field,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “As a global company, we will always strive to support youth with disabilities so that they can pursue their passions and live out their dreams.”

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LG Releases 2022-2023 Sustainability Report

An illustration of a book titled 'BETTER LIFE FOR ALL'

Company Outlines Its Six Strategic Tasks for ESG Management
Focused on Achieving ‘3Cs’ for the Planet and ‘3Ds’ for People

SEOUL, July 28, 2023 — LG Electronics (LG) today announced the publication of its 2022-2023 Sustainability Report, officially disclosing its achievements and strategy for each area of the six strategic tasks, which have been carefully designed to realize its Better Life for All ESG vision, to customers and stakeholders around the world.

The company is focusing on two major areas: ‘3Cs’ for the planet, which are carbon neutrality, circularity and clean technology, and ‘3Ds’ for people, which are design for all, a decent workplace and diversity & inclusion.

3Cs for the Planet: Carbon Neutrality, Circularity and Clean Technology
This year, LG’s global sites recorded a total global emissions of direct (scope 1) and indirect (scope 2) greenhouse gases (GHG) of 92.7 million tons,* a 22 million ton decrease from the previous year – a reduction that supports its pledge to achieve net-zero (direct and indirect) by 2030.

The company also recorded a renewable energy conversion rate of 8.2 percent. This comes after it committed to only using renewable energy at its global business sites by 2050 and successfully joined RE100 (Renewable Energy 100), an initiative advocating for businesses to convert to 100 percent renewable energy.

The company is also accelerating carbon reduction in the product use stage by expanding the application of highly efficient eco-friendly technologies. Approximately 80 percent of LG’s total carbon emissions come from the product use stage, and includes indirect emissions (scope 3) that are generated outside the company’s operational facilities. Last year, the functional unit carbon emissions of seven major products, which accounts for about 80 percent of the carbon emissions generated during the product use stage, decreased by 13.1 percent compared to 2020. Functional unit carbon emission refers to the value obtained by dividing the amount of GHG emitted during the average period of product use by the functional unit of the product. For example, a refrigerator’s GHG emissions are expressed per liter while a washing machine’s GHG emissions are conveyed per kilogram. In addition, in 2021, LG became the first South Korean appliance manufacturer to have its GHG emissions reduction target at the product use stage (scope 3) validated by Science Based Targets initiative (SBTi).

To establish a circular ecosystem, the company recovered a total of 472,876 tons of electronic waste from 52 countries last year. Since 2006, LG has recovered a cumulative total of recovered electronic waste that amounts to 3,992,768 tons. As of 2022, the number of recycled plastics used in the company’s products reached 32,987 tons, 25 percent higher than 2021 figures. What’s more, the company’s South Korean business sites recently received Zero Waste to Landfill (ZWTL) verification.

3Ds for People: Design for All, Decent Workplace and Diversity & Inclusion
LG has also been prioritizing accessibility by integrating voice recognition and voice guidance features into its major products and distributing braille stickers that attach to every LG home appliance. The company also plans to expand the universal design concept – products designed in a way that makes them easy to use by everyone – to all products going forward.

Last year, the company surveyed its major Tier 1 suppliers about their energy usage and carbon emissions, and then verified this data through a third party. Since this year, LG has been raising awareness among the executives and employees of its partners through a carbon neutrality education program. A total of 152 suppliers have participated in the program as of the first half of this year.

In addition, in accordance with international Responsible Business Alliance (RBA) standards, the company is also providing support through third-party ESG certification reviews to preemptively respond to ESG risks of suppliers in areas such as labor, environment, ethics as well as health and safety. Beginning this year, the scope has been expanded to include partners based not only in Korea but around the world.

Expanding Role of ESG Committee
LG continues to expand the role of the ESG Committee which reports to its board of directors to internalize ESG management. The committee, made up of 4 independent directors and 1 executive CEO, is overseen by chairman Seo Seung-woo, an independent director who was appointed to the role earlier this year.

Last year, to ensure transparency in the management and governance of the board of directors and governance structure, the ESG Committee established guidelines for the independence, diversity and expertise of independent directors as well as the corporate governance charter.

Since 2006, the company has published its sustainability report every year. Starting last year, alongside the LG ESG Fact Book which outlines its ESG management goals, activities and performance, the company has published the ESG Story Book which helps customers and stakeholders understand LG’s ESG activities in a more engaging story format.

To download LG’s 2022-2023 Sustainability Report, visit www.lg.com/global/sustainability/reports.

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* Expressed in tons of CO2 equivalent (tCO2eq).

LG Advocates Busan for World Expo 2030 at The Amundi Evian Championship

LG's digital billboard in Evian Resort Golf Club, France displaying a video of Busan, South Korea to promote the city as a host to World Expo 2030

Partnering With LGPA, Company Presents Tournament
Promotional Video and Supports Busan’s Bid to Host World Expo

SEOUL, July 28, 2023 — LG Electronics (LG) is promoting South Korea’s second largest city’s bid for World Expo 2030, at The Amundi Evian Championship 2023, one of the five major LPGA (Ladies Professional Golf Association) tournaments.

LG has supported this prestigious event as an official sponsor since 2017. The tournament began today and will run until July 30 at the Evian Resort Golf Club in France.

In an effort to carry out its mission to support Busan’s bid to host the World Expo, LG will screen its promotional video during The Amundi Evian Championship. Last year, the company also engaged in promotional activities during the championship to attract the World Expo to Busan. The General Assembly of the Bureau International des Expositions (BIE) will convene in France at the end of this year to decide the host city for the World Expo.

Known as the “LG SIGNATURE Hole,” the teeing area of hole 5 features banners that introduce LG SIGNATURE products and the brand to tournament spectators. Moreover, players who hit a hole-in-one there during stroke play will be rewarded the grand prize of premium LG SIGNATURE products including LG SIGNATURE OLED 8K.

As part of its sponsorship activations, LG SIGNATURE wine cellar will be on display at LG SIGNATURE product experience zone while LG SIGNATURE OLED 8K will be displayed at the lobby of the Royal Hotel at Evian Resort, fascinating tournament attendees with premium picture quality.

The brand’s “Live beyond.” video was unveiled through LG SIGNATURE’s official social channels and has been displayed on large billboards at the Evian Resort Golf Club starting from July 26. The video portrays LG SIGNATURE’s brand philosophy of experiencing life as art and introduces the new campaign theme while promoting The Amundi Evian Championship.

LG is consistently promoting its culture and artistic undertakings, communicating the distinctive value of LG SIGNATURE which harmonizes artistic value with innovative technology and expands premium customer touchpoints.

Last month, LG sponsored the ballet performance of “Swan Lake” by the esteemed ballet master Angelin Preljocaj at the LG Arts Center Seoul as the title sponsor of LG SIGNATURE.

“Through The Amundi Evian Championship, where the world’s top players come together, LG SIGNATURE effectively promotes its concept of ‘Live beyond.’,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “The company will continue pursuing differentiated marketing efforts across various premium customer touchpoints.”

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LG Announces Second-Quarter 2023 Financial Results

A picture of LG Twin Towers in the daytime

Record Revenues, Strong Profitability Provide Solid Foundation for
Pursuing Mid- to Long-term Growth Through Advancement of Business Portfolio

SEOUL, July 27, 2023 — LG Electronics Inc. (LG) today announced second-quarter 2023 consolidated revenue of KRW 20 trillion with operating profit of KRW 741.9 billion.

The company recorded the highest second-quarter revenues in company history. The second-quarter results underscore the success of the company’s strategy to drive continuous growth while strengthening its business competitiveness. The record revenue reflects the company’s actions to fundamentally improve its business structure by pursuing new platform-based service businesses and continuously expanding the business-to-business (B2B) segments. Profitability also was strong, although operating income was 6.3 percent lower than the second quarter last year, primarily due to a one-time second-quarter 2023 provision.

The company plans to drive further profitability improvements by optimizing efficiencies and by preemptively meeting market demands through enhanced demand forecasting and manufacturing competitiveness. LG also plans to continuously strengthen its online brand store and direct-to-consumer businesses.

The LG Home Appliance & Air Solution Company generated second-quarter revenues of KRW 7.99 trillion and an operating profit of KRW 600.1 billion. Despite intensified market conditions, the business unit recorded strong profitability on the back of increased sales of high-demand products such as air conditioners and energy efficient heat pump-enabled products. The operating profit increased by 40 percent from the previous year, reflecting efficient cost structure management. The company will leverage its high-efficiency innovations including heat pumps and ESS as demand for green technologies grows in Europe, North America and around the world. At the same time, the company sees the electrification trend as an opportunity for future growth in the HVAC business. In the third quarter, the company will launch new LG ThinQ UP 2.0 home appliances featuring hyper-personalization, subscriptions and services. Certain mass-tier appliance lineups also will be expanded in response to market changes. The company plans to lead a paradigm shift in the home appliance industry by combining service-based business models with differentiated product competitiveness, while continuing efforts to increase efficiencies in production, purchasing and logistics for stable profitability.

The LG Home Entertainment Company recorded second-quarter revenue of KRW 3.15 trillion and an operating profit of KRW 123.6 billion. As challenging business conditions persist for the worldwide consumer electronics industry, the company continued to focus on improving operational efficiency and improving profitability by growing the content and service businesses based on LG’s webOS smart TV platform. The company intends to transform its TV business portfolio into a “media and entertainment service provider” by expanding content, services and advertising in differentiated products. The business unit also intends to solidify LG’s leadership in the ultra-large-screen TV market with the launch of the 97-inch LG SIGNATURE OLED M, the world’s first “wireless” consumer TV with Zero Connect technology. Also driving the premium TV market are expanded sales of the company’s popular new Lifestyle Screens.

The LG Vehicle component Solutions Company‘s second-quarter revenue was KRW 2.66 trillion, the highest second-quarter revenues in company history. However, an operating profit was KRW 89.8 billion excluding non-recurring expenses such as one-off provision, achieving the highest second-quarter operating profit in terms of business performance. But after the company’s operating profit margin included the one-time provision of KRW 151 billion, related to General Motors’ recall of the Chevy Bolt EV, it resulted an operating loss of KRW 61.2 billion. This provision reflects the increases in material costs that occurred during the recall period.

The business unit will continue its growth momentum by focusing on expanding its high value-added and high-performance business. The company’s order backlog is expected to reach KRW 100 trillion by the end of the year, leading to sequential sales conversion resulting in profitable growth. In particular, in terms of profitability, it is positive that the company is experiencing economies of scale from sales expansion. As steady increase of electric vehicle demand is expected in the future, the company will actively seek new opportunities in future mobility areas, such as autonomous driving, software solutions and content, while securing stable profitability by expanding the portion of high value-added and high-performance products supplied to key automotive customers around the world.

The LG Business Solutions Company saw improved second-quarter revenues of KRW 1.33 trillion with an operating profit of KRW 2.6 billion. Both revenue and operating profit declined slightly from the same period last year due to the persistent softening of demand for IT products. From the third quarter, demand for IT products is expected to show a gradual recovery compared to the first half. In the midst of this, LG plans to actively expand sales of monitors and laptops equipped with gaming features and OLED displays. In the commercial display business, the company will seek opportunities for further growth with customized solutions for various vertical markets, from hospitality and health care to education, retail and corporate.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on July 27, 2023, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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[LG SIGNATURE Inspirations] Artistic Director Kang Sue-jin on Seamless Fusion of Art and Technology

To deliver unparalleled living experiences based on the brand theme of ‘Live beyond.’, LG SIGNATURE recently sponsored a remarkable modern reinterpretation of ‘Swan Lake’ by Angelin Preljocaj, a master of modern ballet. At LG Arts Center SEOUL, the luxury brand prepared a special ‘wireless’ LG SIGNATURE OLED M exhibition zone to demonstrate what 10 years of groundbreaking OLED innovation looks like in person, striking the perfect balance between outstanding picture quality and immersive sound.

Celebrities from the realms of fine arts and culture were not going to miss this once-in-a-lifetime show, including Korea’s world-class ballerina and artistic director of the Korean National Ballet, Kang Sue-jin, to the delight of all the ballet enthusiasts in attendance.

Before the performance began, Kang headed to the special exhibition zone to see for herself how it artistically reinterpreted the ‘wireless’ freedom of LG SIGNATURE OLED M with the motif of a beautiful swan on a lake. Inspired by Swan Lake’s most iconic scene, parts of the floor were designed to appear like flowing water to give the impression that the 97-inch LG SIGNATURE OLED M, the world’s largest OLED TV, was floating on water. In addition, the ‘Zero Connect Box’ showcased on the swan sculpture allowed visitors to feel the artistic sensibility and freedom of space provided by wireless technology. “Just as a flawless technique forms the foundation for beautiful ballet movements, household appliances gain greater value when technology and art coexist in perfect harmony,” said Kang.

What’s more, Kang interpreted the LG SIGNATURE brand’s theme of ‘Live beyond.’ in the world of ballet as “surpassing the boundaries of artistic expression and constantly elevating oneself to new dimensions to take dance to the next level.” She also mentioned how the “innovative technology and timeless design of LG SIGNATURE OLED M not only represented more freedom to do what you want, but also gave a glimpse into a new sense of value.”

After the show, Kang commented on how captivating the experience was from start to finish. “The timeless music created by the legendary Tchaikovsky was reinterpreted in a contemporary way that kept the audience engaged and entertained throughout,” Kang remarked. “I drew inspiration from the musicality of the production, and Preljocaj’s creativity, visuals and lighting were innovative and enlightening. I would jump at the opportunity to attend another of his performances.”

“I was deeply impressed by LG SIGNATURE after witnessing its commitment to culture and the arts firsthand for the creation of new life values and customer experiences, while also making efforts to enhance artistic values and give appreciation to culture through its products,” concluded Kang. “I wish everyone can experience various forms of art every day through LG’s dedication to culture and art.”

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How a Colorist Perfects Every Scene With LG OLED TV

Colorist Park Jin-ho sitting at his work desk which boasts various high-tech electronic equipment

In the world of color grading, every shade and hue is brought to life under the skilled hands of a master colorist, who meticulously crafts colors and lighting to unlock the true potential of content.

When it comes to the colorist’s workspace, the 65-inch LG OLED TV takes center stage thanks to its premium performance and quality. To find out more, LG spoke with accomplished colorist Park Jin-ho about his remarkable sense of color and why LG OLED TV now works alongside him as a creative companion.

Colorist Park Jin-ho

Park began by giving a sneak peek into his latest projects powered by the precision of LG OLED. “Now I’m working on a Netflix series called Daily Dose of Sunshine, which happens to be popular director Lee Jae-kyoo’s next highly anticipated project. In a market where gripping crime movies and dark TV series dominate, I’m happy to work on a show that’s able to warm the viewer’s heart.” A skilled multi-tasker, Park is also working on several other titles including Netflix’s Song of the Bandits, Disney+ Original Series Vigilante and LG U+’s mobile TV launch project Hi Cookie.

He then offered a captivating look into his workspace, a hub of visual exploration where the magic happens. “I have three displays arranged side by side, but I put my LG OLED TV in the middle as it provides me with high dynamic range (HDR) capabilities I need to create more detailed, three-dimensional images especially in high-contrast scenes.”

While he keeps a standard dynamic range (SDR) display on the left and a broadcast standard monitor on the right for reference, Park stresses that the LG OLED TV’s unparalleled performance is most essential. “Capable of 1,000 nits, the LG OLED TV’s images are 10 times brighter than an SDR display. It produces meticulously accurate images by leveraging metadata to optimize the shadows, highlights and contrast of each shot, faithfully conveying the creator’s artistic vision while heightening immersion.”

As he discussed his work on Park Chan-wook’s celebrated film, The Handmaiden, Park shared a technique he employed to accurately convey a critical scene. “We used the ‘Day for Night’ technique for the scene where Lady Hideko (Kim Min-hee) and Sook-hee (Kim Tae-ri) run away in the night. This moment was actually filmed during the day since capturing the intricate details in the darkness would have been impossible. I added blue shades in post-production to create that perfect darkness-before-dawn atmosphere you see in the final cut.”

Adding on this experience, he notes that a display’s ability to capture intricate details in the dark is crucial for color production in night scenes. “The advantages of working with an LG OLED TV are evident. Unlike film projectors, it ensures uniform, accurate illumination without vignetting and employs independent pixels to create the perfect black. With all this, it’s so much easier to capture details in dark scenes, bring out intricate details and enhance visual cues from the director to shine and add depth to the narrative.”

Park goes on to explain why LG OLED TV is the go-to choice for post-production companies in Korea these days. “Almost every studio I know uses LG OLED displays. That’s partly because they fully support Dolby Vision – the industry’s favored HDR standard and the format recommended by popular streaming content providers – securing the contrast, colors and incredible detail required to perfect the brightest and darkest areas of a scene.” He also notes how the sheer diversity of LG OLED TV products as well as their accessibility and convenience have played a key role as well.

Discussing more on Dolby Vision support, he mentions how it makes a notable difference for him not only on the job but also when he’s watching at home. “When watching TV series like Big Bet on Disney+ without Dolby Vision, images lack that crispness and accuracy. A Dolby Vision display on the other hand – such as an LG OLED TV – ensures the best possible picture quality, which is proven by the decision to apply an official Dolby Vision support logo to display products.”

Park says that display technologies have evolved dramatically over the years, taking the example of a remastered classic, The Godfather. “Through years of display tech innovation, the visual experience has completely transformed. This is why the difference between The Godfather’s original and remastered versions is so noticeable. Through modern displays, like LG OLED TVs, viewers can enjoy a wider color palette and enhanced details.” He adds that out of every advancement ever made in film history, the one that brought us all kinds of black shades has to be among the most game-changing. “It’s rare these days to depict black hair as a simple dark mass – now we can express every fine strand.”

Park believes that details can be found even in the darkest scenes, and today’s technologies help him uncover these beautifully. “Audiences were unaware that they couldn’t actually see the actual lapel of a black suit before, but they now have access to a wider spectrum that allows black to be expressed in more tones than one. With advancements in displays such as OLED, it’s now possible to represent the darkest tones in much more intricate detail.”

Looking back on his two decades in the business, Park says that a lot has changed, both for the audience and the people working behind the scenes. “My first job in this industry was CGI work, and at that time I only had to rely on a single monitor. But color correction requires professionals to constantly assess different displays to ensure the perfect visual experience. Especially today, advancements in display technology have empowered audiences to perceive more details, making previously overlooked elements like artistry, backgrounds and objects more visible.”

Park explains that to a colorist, the optimal displays – like the LG OLED TV he works with – are as powerful as a canvas is to a painter. “It’s not an empty canvas, but one that provides the intricate drawings captured during filming. As a colorist, I work with this canvas of visual compositions by adding beautiful colors that bring scenes to life, evoke powerful emotions and enhance the visual experience. If utilized properly, this unique digital canvas can effectively convey warmth or coldness, brightness or darkness like no other can.”

For more stories on how LG OLED is making waves in the world of visual art, stay tuned to LG Newsroom.

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LG Awes Thai Market With State-of-the-Art Air Solution

(From left to right) Matthew Dean, a Thai star actor and new-generation entrepreneur, Song Han Jeong, chief executive officer of LG Thailand, Lucky Kwon, director of Air Conditioning and Air Purifier Product Group of LG Thailand, and Methewee Jitladaporn, sales director of B2B System Air Conditioning of LG Thailand

In a move that emphasizes its commitment to sustainability and innovation, LG Thailand recently unveiled its latest offering – Multi V i – at the Grand Ballroom of Park Hyatt Bangkok. This cutting-edge HVAC system features a Variable Refrigerant Flow (VRF) solution which comes with LG’s advanced Artificial Intelligence (AI) engine, revolutionizing performance. With a focus on energy efficiency, user comfort and smart features, Multi V i sets a new benchmark for sustainable building operation and positive business outcomes.

Aware of the changing needs in the B2B market such as enhancing operational efficiency amid the global economic volatility and pursuing energy efficiency to meet the sustainability trend among the young generations, LG introduced HVAC solutions to fulfill those needs. LG Multi V i features AI Smart Care, cutting-edge AI technology, that automatically adjusts cooling or heating according to the number of people in the room, humidity level and temperature inside and outside of the building during the first ten minutes of operation. There is also an AI Indoor Space Care function that contributes to energy efficiency by keeping the indoors to a certain temperature.

Also, AI Energy Management allows users to set energy consumption targets, which can help lower the overall power usage of the Multi V i, ultimately reducing excessive power use and monthly bills.

LG Multi V i not only contributes to saving energy but also creates a comfortable indoor environment, promoting the well-being of occupants and supporting sustainable building operations. It boasts an array of impressive features, empowered by its highly evolved AI engine, delivering a seamless user experience. For instance, the Remote Upgrade system allows VRF solutions to automatically update the software to the latest version without the need for staff to visit individual houses for an installation. Considering all these features, the product is perfectly designed to meet the altering demands in businesses, especially in Thailand where the pervasive heatwave continues to hit.

Alongside the LG booths demonstrating the seamless integration of advanced technology and LG’s HVAC solutions, the event began with the cutting-edge opening show which set the tone and captured the attention of media attendees. The show revolved around the theme of Advance Innovation for the Future and featured multimedia integration on the screen along with a captivating performance by two dancers. The story was divided into three parts – intelligent, innovative and interactive – with each part showcasing the key benefits of the Multi V i. This also emphasized the position of LG’s new HVAC solutions as a leading innovation for the future.

After the show, Metawee Chitladaporn, sales director of B2B System Air Conditioning, delivered a presentation titled ‘Conquering the Future World with AI Technology.’ She provided an overview of Thailand’s commercial air conditioner industry, and shared insights and current trends, before introducing the Multi V i that suits well to the industry environment and trends. Then, Prapop Punnin, manager of Design and Product Information, took the stage to delve into the product’s details and emphasize its benefits to businesses and corporate clients.

Notably, the presence of Matthew Deane, a Thai star actor and new-generation entrepreneur, as a special guest added a touch of uniqueness to the occasion. Sharing valuable insights on the advantages of AI in the LG Multi V i with the attendees of the event, he successfully emphasized its potential benefits for businesses and entrepreneurs. Matthew shared his firsthand experience as an entrepreneur, highlighting the increasing necessity for businesses to enhance operational efficiency due to intense competition and rapidly changing consumer demands. He emphasized that AI advancement could play a vital role in responding to the needs of businesses nowadays, especially in terms of cost reduction and customer satisfaction. By leveraging AI effectively, businesses can foster sustainable growth and thrive in this dynamic market.

The launch event of the LG Multi V i proved to be a success with 48 attendees from more than 40 media across Thailand including top-tier media such as Amarin TV and MCOT, and the generation of more than 100 pieces of media coverage. It provided a platform for participants to enjoy an immersive experience about the features and benefits of the Multi V i as well as LG PuriCare air purifier product line-up including LG PuriCare Dehumidifier, PuriCare 360 and PuriCare AeroFurniture. Going forward, LG will continue to innovate to provide a more comfortable environment to its consumers, solidifying its status as an innovator in the air solution business.

Contributed by LG Thailand

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‘DUOBO by LG Labs’ to Introduce a Coffee Experience to Savor

DUOBO by LG Labs with various coffee capsules on its side

Unique Features Enable Coffee-Lovers to
Conveniently Customize Their Favorite Drink

SEOUL, July 20, 2023 — LG Electronics (LG) is set to unveil its first-ever capsule coffee machine, DUOBO by LG Labs. LG Labs is LG’s new marketing platform established to deliver experimental and innovative product and service experiences to its customers. DUOBO revolutionizes the coffee brewing process with features and technologies that deliver outstanding convenience and delicious, personalized flavor.

DUOBO’s dual-capsule extraction system allows for two-shot layered blending, making it possible for users to create and savor their own distinctive blends. Simple control is provided by the DUOBO mobile app, which lets users precisely adjust temperature and pressure to their individual preferences. The new product by LG Labs is compatible with coffee capsules from various brands, offering a wide range of strengths, roasts and flavors for users to match, blend and make their own.

LG Labs proudly presents DUOBO, a truly exceptional product that combines innovation with a captivating design. Drawing inspiration from the wonders of space exploration, DUOBO’s sleek and elegant appearance resembles a space probe, embodying our vision of discovering new and intriguing flavors, including the concept of a “taste of space.” In a nod to history, DUOBO was launched on July 20, commemorating the momentous occasion of Apollo 11’s first moon landing in 1969.

One of DUOBO’s standout features is its integrated full HD IPS display, applied at the space where coffee cups are placed during the extraction process. This display adds an extra layer of enjoyment, providing users with access to a variety of engaging content such as DUOBO exclusive animations and coffee-related information. It creates a truly immersive coffee brewing experience that is both delightful and informative.

To showcase the remarkable features of DUOBO, LG Labs teamed up with six of the world’s top baristas, including previous winners of the prestigious US Barista Championships. At an event held at The Lost Draft café in New York’s fashionable Soho district, a captivated audience looked on as the skilled baristas demonstrated the ease of using DUOBO, created delightful blends and discussed the unique benefits of LG’s dual-capsule system.

“DUOBO is truly an innovative product, redefining the entire coffee experience from the art of crafting and savoring the perfect cup to establishing meaningful connections with our valued customers,” said Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics. “With our unwavering commitment to excellence, we will strive to offer unparalleled customized solutions that cater specifically to each individual’s preferences, ensuring a personalized and delightful coffee journey where customer participation plays a vital role.”

A futuristic capsule-based coffee machine, DUOBO by LG Labs is available for crowdfunding on Kickstarter starting July 20. Coffee aficionados and early adopters can save 50 percent with the limited Super Early Bird deal offered exclusively on Kickstarter. To learn more about DUOBO, visit www.official-duobo.com.

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New LG CLOi ServeBot Delivers Smooth Performance for Reliable Customer Service

With Six Wheels and Independent Suspension, LG’s Latest Autonomous Serving Robot
Offers Enhanced Service Delivery in Food Retail Environments

SEOUL, July 19, 2023 — LG Electronics (LG) has unveiled its newest LG CLOi ServeBot (model LDLTR30), a smart service robot convenient for places where service is needed, including restaurants. Boasting a quick and stable autonomous driving system that can handle various types of flooring, and an upgraded design with enhanced features, LG CLOi ServeBot ensures reliable service delivery. The new model also has a guide function for helping customers to find their way around, freeing up staff to spend more time on management and administrative duties.

First launched in early 2020, LG CLOi ServeBot is designed to be deployed in public spaces such as restaurants, hospitals and office buildings to assist humans without human-to-human interaction, and is optimized for in-person customer service. The latest version offers enhanced driving performance with 6 wheels and independent suspension, allowing for stable operation on different kinds of flooring, including carpet and braille blocks. It also has a 3D camera and a light detection and ranging (LiDAR) sensor. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). Additionally, this advanced technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset.

The new LG CLOi ServeBot also delivers increased storage capacity and flexibility. Its 4 easy-to-access shelves (21 x 17 inches) – including one that can be used as main drawer – can collectively manage a load of up to 40 kilograms (88 pounds). The upgraded LG CLOi ServeBot offers further convenience with its upper pockets and cup holders, and features an additional bottom drawer that can be used for storing items such as napkins and utensils. For extra versatility, the LG CLOi ServeBot’s shelves are detachable and can be adjusted up or down within a range of 2.8 inches.

LG’s newest CLOi ServeBot provides smarter service thanks to its large 10.1-inch display and built-in content management system. Operators can adapt the autonomous robot for a specific use scenario by choosing an appropriate facial expression and by displaying videos, images or text. As such, LG CLOi ServeBot can communicate relevant information to customers, such as menu recommendations or in-store promotions, and also advertise services from partner companies. Additionally, LG CLOi ServeBot can be used for entertainment purposes, such as displaying customized content for special events and celebrations. What’s more, LG’s new service robots communicate with each other to coordinate their movements; facilitating smooth, efficient operation in food retail environments.

“LG CLOi ServeBot is a reliable partner capable of efficiently carrying out various service delivery tasks, from serving and guiding customers to providing engaging entertainment and useful information,” said Roh Kyu-chan, vice president and head of the robot business division of LG Electronics Business Solutions Company. “Leveraging LG’s autonomous robotic technology, we will continue to consistently deliver new and exciting experiences that bring greater value to our customers.”

LG’s new CLOi ServeBot is currently available in the United States and Japan, with plans for a global rollout in the future.

For more information about LG CLOi ServeBot, visit LG.com.

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[Executive Corner] Becoming an Iconic and Beloved Brand

Until now, as a leader in the consumer electronics industry, LG has grown into an innovative and trustworthy brand with a focus on products such as TVs, refrigerators and washing machines. LG has always deeply understood the lives of its customers and, based on this insight, solidified its position as one of the most beloved brands thanks to innovative products boasting reliable quality. However, in our pursuit to take the brand to the next height and transform it into a global iconic brand, we recognized the need to go beyond products and services and effectively communicate our core brand values to customers. This has led us to embark on the brand reinvention journey.

What’s more, as we live in a world of constant change where consumers’ lifestyles are shifting, diversifying and evolving at an increasingly rapid pace, companies have to strive harder to understand the needs and wants of their customers, and that requires a willingness to change and a passion for innovation.

An organization that has always embraced change, LG recently introduced its reinvented brand strategy to build a stronger, consistent brand image and better convey its commitment to providing a message of ‘Life’s Good.’ As the first step toward strengthening its brand identity, the company undertook a rigorous process to redefine its values and philosophy. After clearly defining three core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile,’ the company set about reinterpreting and reinvigorating the LG brand, creating new visual assets that mark a new era in its history. The result of this reinvention is a younger and more dynamic visual identity that resonates more deeply with consumers across all generations and backgrounds.

To be successful in today’s market, a company must be able to connect with consumers at an emotional level. With its reinvented brand identity, LG is already fostering a deep connection with customers, showing that compassion and humanity are as much a part of ‘LG-ness’ as the technological and design innovation that the company has long been known for.

The look of LG’s iconic Life’s Good slogan has also been revamped and refreshed to better communicate the brand’s firm belief that life is good. A custom typography – inspired by various LG products’ form factors – makes the company’s well-known slogan more distinctive and unique, while the period at the end conveys LG’s confidence and sincerity in its mission to make people’s lives better through innovation.

A prime example of the ‘reinvent’ is how LG’s instantly-recognizable brand symbol has been brought to life. In digital environments, the iconic LG symbol, designed as a smiling face using the letter ‘l’ and ‘g,’ can now perform eight different actions, including greeting, nodding, spinning and winking. Known as LG’s “face of the future,” the digital logo symbolizes the company’s legacy while also strengthening its bond with today’s consumers.

LG’s activation at Vivid Sydney 2023 in Australia

And, to highlight the brand’s bold and youthful nature, LG has introduced a vibrant new shade of red that will be used across all platforms – physical and digital. The new, energetic “active red,” complemented by LG’s traditional “heritage” red and a deep black, represents a passion for innovation and the boldness to deliver exceptional customer value. By incorporating these dynamic colors, LG aims to express its passion for pushing boundaries and creating meaningful experiences for its customers and attracting more younger generations. This approach allows LG to emanate a youthful, dynamic, vibrant, confident and innovative image that aligns with the company’s diverse businesses, products and services.

In addition to introducing its brand reinvent to the world, LG has been sharing its updated brand and visual identity with its own employees, bringing together personnel from all levels and departments to experience first-hand what the new changes mean. LG firmly believes that its employees are the best brand ambassadors. By ensuring they understand the brand’s value and vision and incorporate it into their daily task, the company can more effectively deliver a message of ‘Life’s Good’ to customers.

‘Life’s Good’ truck at the ‘Life’s Good’ event held in South Korea

Aligned with this, the company launched its first Life’s Good event for its employees in South Korea on June 12. With Life’s Good trucks reflecting the new visual identity touring LG Electronics’ business sites in Korea, the company handed out branded coffee cans and provided a chance to win various branded goods during lunchtime, enabling everyone to take the time to discover the new changes to the brand. The event garnered overwhelmingly positive and enthusiastic feedback from executives and employees, who expressed their excitement about the brand reinvention. They also shared that the event enabled them to better understand and visualize the reinvented brand.

We are hopeful that LG’s brand reinvent will serve as a starting point for the innovation of new customer experiences that can provide value and benefits for real customers, enabling them to feel that ‘life’s good’ and fully enjoy each precious moment of their lives.

LG acknowledges that there will be moments when people may struggle to resonate with the Life’s Good slogan and message. However, the intention is not to present an unrealistic picture of unwavering hope and positivity. Instead, it serves as a declaration of what life has the potential to be and should strive to be. It also acts as a reminder that even in challenging times, life remains incredibly precious and invaluable. In this context, the Life’s Good slogan embodies the lifestyles that LG aims for and aligns with our commitment to assisting customers in achieving a better life through our products and services.

At LG, we are driven by the desire to make consumers’ lives better than they are now. With this spirit and our unshakable belief that Life’s Good, we will endlessly take on challenges and never stop innovating. LG is a company where people work tirelessly to discover the needs of consumers – needs that they are not even aware of – and find smart, practical solutions that deliver convenience, joy and connection.

LG’s new brand identity is infused with the collective effort and enthusiasm of the entire company. It reflects an unwavering determination to make every single day better than the last and showcases the company’s aspiration to become a globally iconic and beloved brand.

By Kim Hyo-eun, vice president of the Global Marketing Center at LG Electronics

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[LG SIGNATURE Inspirations] Unveiling a New Enchanting World With Swan Lake Exhibition

Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences.

Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space.

The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act.

Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.”

The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho.

Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art.

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