LG Earns Top Honors at iF Design Award 2023

Company Wins Total of 23 Accolades, Including One iF Gold Award,
for Outstanding Product Design and User Experience Innovations

SEOUL, April 14, 2023 — LG Electronics (LG) announced that it has received 23 honors at this year’s edition of the iF Design Award, spotlighting the company’s steadfast commitment to exceptional product design and user experience. The impressive haul includes an iF Gold Award for Product Design bestowed on the unique LG PuriCare AeroFurniture.

An air purifier that doubles as a side table and mood lamp, LG PuriCare AeroFurniture features a compact design. The convenient product is ideal for use in various spaces, such as a bedroom or living room, and delivers personalized performance and design options. With different color combinations possible, and two types of table-top to choose from, the new AeroFurniture can be tailored to match any taste or home interior.

Other LG innovations recognized for their outstanding product design at the iF Design Award 2023 include the LG OLED Flex, a groundbreaking TV featuring the world’s first bendable 42-inch OLED screen, and the LG refrigerator with MoodUP™ technology, a next-generation home appliance with color-changing door panels that can be controlled via the LG ThinQ app. LG gram Style, a powerful laptop with a sleek, elegant design that appears to change color depending on lighting and viewing angle, was also acknowledged by the Award’s judges.

Honored in the Product Concept category, LG OMNIPOD presents new mobility experiences, boasting a vehicle cabin that can serve as an extension of one’s home. Meanwhile, LG ThinQ, the company’s smart home platform, was recognized in the Communication category for enhancing convenience by offering intuitive functions.

Held annually in Germany, the iF Design Award is widely viewed as one of the world’s top three industrial design awards along with the Red Dot Award and the International Design Excellence Award (IDEA). This year, a total of 11,000 products were submitted from around the globe, competing for recognition in nine different award categories.

“The success we’ve enjoyed at this year’s iF Design Award is a result of our commitment to developing innovative lifestyle solutions based on extensive customer experience data,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. “We will continue to offer differentiated designs that provide first, unique and new customer experiences, enhanced convenience as well as an emotional element that can bring smiles to our customers and across the industry.”

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LG TVs Offer More Choices With Expanded Selection of Gaming Services

A gamer playing a racing game in a dimly lit living room via cloud gaming

‘NVIDIA GeForce NOW’ at 4K and ‘Boosteroid’ Available on LG TVs Worldwide

SEOUL, April 13, 2023 — LG Electronics (LG) is expanding the cloud gaming experience on its 2023 TVs by adding 4K (3,840 x 2,160) support for NVIDIA GeForce NOW in over eighty countries as well as launching the popular Boosteroid service in over sixty countries. Following the additions of Blacknut and Utomik in 2022, these compelling, new options further bolster the suite of cloud gaming services available to LG TV users.

With the Game Quick Card on webOS 2023, gamers now have a gateway straight from the home screen on their LG TV to access services such as GeForce NOW, Utomik, Blacknut, newly launching Boosteroid, as well as Twitch and YouTube.¹ Players can enjoy an outstanding gaming experience on the company’s award-winning OLED TVs, which deliver ultra-smooth gameplay courtesy of a 0.1 millisecond (gray-to-gray) response time and low input lag. LG’s premium TVs also provide a more personalized gaming experience with the Game Optimizer and a variety of customization features and game-genre-specific picture settings.

LG 2023 TV users² can now enjoy gaming on GeForce NOW at 4K 60fps with no additional downloads, installation or hardware required. GeForce Now is also currently available in Full HD (1,920 x 1,080) at 60fps on LG TVs (2020-2022 models) running webOS 5.0 and higher, while support for 4K gaming on GeForce NOW will be coming to select 2022 TV models at a later date. Blockbuster games on NVIDIA’s service, including Cyberpunk 2077, No Man’s Sky and Warhammer 40,000: Darktide, become even more realistic and dynamic when played in stunning 4K resolution on LG’s premium TVs.

Another exciting addition to the stable of cloud gaming services on LG TV is Boosteroid, the world’s largest independent cloud gaming provider, with four million global users. By simply logging into their Boosteroid account, LG TV owners from 2021 to 2023 (webOS 6.0 and higher) in Europe, North America and a part of Latin America now have access to hundreds of top PC video games, including some of the world’s most popular AAA titles, without the need of a console or set-top box. With 18 server sites worldwide, the service delivers reliably smooth gameplay and hours upon hours of immersive, interactive fun.

Committed to offering a diverse range of gaming services through its expanding webOS ecosystem, the company will continue to partner with gaming industry leaders to bring its customers a broad selection of options for different preferences and interests, while advancing the gaming capabilities of its outstanding TVs. This year, LG TV owners can look forward to even more cloud gaming services, including Amazon Luna.

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¹ The access to multiple cloud gaming services from Game Quick Card will be updated progressively.
² GeForce Now at 4K available on LG’s Z3, G3, C3, B3, A3 OLED TVs, QNED85, QNED80 series QNED TVs, 86NANO77, 86UR9000 and 86UR8000 series.

LG CEO Visits Key Production Sites Across Asia

LG CEO Cho taking a look around LG production site

This month, LG CEO Cho visited the company’s key production bases in Asia, including Vietnam, Thailand and Indonesia, directly looking into key factors of operational advancement strategies, such as quality enhancement, supply chain, cost structure improvement, safety and productivity of vehicle components, home appliances and TVs. Ultimately, the company aims to strengthen competitiveness and growth in key business areas and global markets.

“Let’s further strengthen our market dominance and solidify the foundation for sustainable growth by upgrading our locally-optimized operation methods and providing world-class quality, cost competitiveness and reliable delivery to our customers,” said CEO Cho. “We should look to pioneer future markets with our unmatched innovation and ability to overcome challenges, while holding firm to the belief that opportunities come from delivering exceptional customer experiences.”

The CEO began his Asian tour in Ho Chi Minh City, Vietnam, where he was joined by the heads of LG’s Asian subsidiaries for a management meeting. There, he was briefed on the company’s regional performance and discussed the status of individual markets including Vietnam, which serves as a global production base for LG’s electronic devices and home appliances. He also had in-depth talks with the subsidiary heads on a variety of business matters, such as improving production efficiency, verifying mass production processes for new products, enhancing quality control and boosting growth through mutually beneficial partnerships.

Mr. Cho also stressed that, if there is even the slightest possibility of a quality-related issue during the production process, it is crucial to quickly pinpoint the potential problem and find an appropriate, workable solution as quickly as possible. He also emphasized the importance of boosting productivity through efficient management of stock and manpower as well as developing employees’ capability through expanding training sessions and up-skilling opportunities.

Departing Vietnam, CEO Cho headed to Thailand to visit the Rayong factory and its home appliance production lines. Next, he traveled to Jakarta, Indonesia to inspect LG’s Cibitung plant, which has become a major TV production base for the company’s premium product lineups, including LG OLED TVs. After Jakarta, the CEO made a stop in the city of Tangerang, meeting staff and looking over facilities at the local LG plant, which focuses primarily on refrigerator production.

“Our Vietnam and Indonesia subsidiaries now form a complete business structure, having recently added a local R&D subsidiary to the production and sales corporations already in place,” noted CEO Cho, who also called on all subsidiaries in the Asia region to accelerate their business management by implementing active localization strategies.

Mr. Cho was also interested in seeing the progress of the company’s eco-friendly smart factories in Asia – including the introduction of solar power plants and the establishment of automated informatization and intelligent systems. Leveraging its sixty years of industry-leading manufacturing expertise, and advanced technologies such as AI, big data and 5G, LG is currently building sustainable smart factories in several countries around globe.

While on tour, the CEO reviewed LG’s local sales strategies, including plans for online channel utilization and efficient inventory management.

In Vietnam, Mr. Cho discussed ways to better target the country’s large number of economically active young consumers including Generation Z. During his stays in Thailand and Indonesia, the CEO took the time to tour local distribution centers and sites where the company’s large-scale orders have been installed. There, Mr. Cho spoke about the need for both B2C and B2B businesses to focus their attentions on enhancing customer experiences.

As a region that boasts high economic and growth potential, Asia will be a strategic market for LG, enabling the company to further expand its market dominance by upgrading strategies specialized to each local country. Last year, the company achieved sales of more than KRW 7.8 trillion in the Asian market, continuously increasing sales by about KRW 1 trillion yearly with double-digit growth over the past two years.

From the start of the year, CEO Cho’s active efforts to visit LG’s many international production sites reveal his commitment to quickly respond to the fast-changing business environment and further strengthen business competitiveness based on customer experience innovation.

This year alone, the CEO has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America – participating in major events, including CES 2023 and AHR Expo in the U.S.A. and ISE 2023 in Spain, and touring various LG facilities in Mexico, Brazil, Chile and Australia.

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LG Smiles Back to the World With Its New Brand Identity

With Reinvented Brand Strategy, Company Aims to Actively Communicate
With Customers Beyond Generations and Locations

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

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Achieve Your Fitness Goals and Relax Your Mind: Discover Wellness With LG Smart TVs

A woman exercising on her living room floor as she watches a Club Pilates class on her LG TV

Nowadays, more people are making health and wellness a priority. This trend has seen an increased demand for solutions that can help improve mental and physical health. Smart TVs, like those offered by LG, provide a variety of customizable options for those wanting to stay fit and relax their minds – and enjoy premium entertainment – all in the comfort of their own homes.

Whether you’re aiming to get in shape with personalized workouts, cultivate calm with meditation apps or sit back and stream your favorite shows and movies, LG Smart TVs have you covered.

Leveraging the latest advancements in technology, the company’s TVs make working out at home a lot more convenient, allowing easy access to a variety of tailored fitness apps and programs and the ability to stream workouts from a mobile or laptop to the big screen.

The largest global franchisor of boutique fitness brands, Xponential Fitness brings together the top 10 in-studio brands in one place through their digital platform, Xponential+. From iconic brands like Pure Barre, Club Pilates, YogaSix and CycleBar, Xponential+ delivers a wealth of on-demand and live-class instructor-led content with over 3,000 workouts available – and more than 60 new classes streaming weekly. Users can discover the types of workouts that suit them best, select the level of intensity and duration suited to their level of fitness or fitness goals and enjoy the freedom of being able to work out whenever they want.

Unlike many fitness apps, Xponential+ brings together each of the category-leading brand experiences across a breadth of modalities in one single app, allowing subscribers to enjoy workouts they love at home and also book nearby Xponential Fitness studios available in 16 countries, globally.

Exercite is a cutting-edge home fitness app that utilizes AI technology to provide real-time feedback on exercise technique, enabling users to optimize their fitness and performance with greater efficiency. Using advanced pose detection thanks to camera compatibility and exercise recognition algorithms, the app accurately tracks key body points throughout each movement, giving users immediate feedback on their form and overall progress. Exercite will also introduce an element of fun competition and friendly rivalry, letting users enjoy game-like solo or group workouts where ranking points are at stake.

Another great option on LG Smart TV is FlexIt, a platform that provides a customized user experience through camera assisted live one-on-one sessions with top fitness and wellness professionals. FlexIt is a powerful tool for reaching and maintaining good health and wellbeing, offering customized programs geared to the needs, lifestyle and goals of each user as well as motivational tips and tricks to help keep them engaged and on track.

The choices for LG Smart TV users looking to level-up their health and wellness don’t stop there. They can choose from great subscription workout apps such as Les Mills+ or high-energy options like 305 Fitness.

Heralded for their calorie-torching, Miami nightlife-inspired classes, 305, is now available in the LG Content Store worldwide. Classes combine dance moves and music from live DJs with high-intensity fitness interval training to create a 45-minute full-body, effective workout. 305 At Home uses custom DJ mixes and easy-to-follow moves, with classes led by a roster of NYC-celebrity instructors.

LG Smart TVs also support popular meditation apps including Insight Timer, which help set users free from anxiety, stress and poor-quality sleep through an array of uplifting and relaxing content and wellness tools.

On top of the latest fitness and wellbeing apps, LG Smart TVs present an extensive selection of entertainment services to meet practically any user’s personal tastes or preferences.

With a continuously growing catalog of health, wellness and entertainment apps, LG Smart TVs are supporting consumers worldwide to get fit, relax and enjoy a better, more balanced life at home.

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LG Lifestyle Screens Present One-of-a-Kind Experience at Milan Design Week 2023

LG Showcases Sophisticated TVs in Exhibition at Salone del Mobile,
Reaffirms Its Commitment to Embracing and Enhancing Consumer Lifestyles

SEOUL, April 11, 2023 — LG Electronics (LG) Lifestyle Screens are set to make a bold statement at a new exhibit at Salone del Mobile during this year’s Milan Design Week from April 17-22. ‘A Life Extraordinary’ is a multi-sensorial exhibition featuring the LG OLED Objet Collection. More than an artistic medium, the Lifestyle Screens are presented as works of art, highlighting the seamless and inspiring integration of technology and evocative design. Through high-profile initiatives, LG seeks to boost awareness of its Lifestyle Screens and ultimately expand the availability of this unique line.

A leading lifestyle innovator, LG is continuously exploring new ways to enhance the consumer experience. To create something extraordinary for the upcoming event in Milan, LG teamed up with premium Dutch lifestyle brand, Moooi. The two companies have been working together to carefully curate a range of diverse vignettes, with the concept of each space elegantly communicated through LG’s Lifestyle Screens and Moooi’s creative interior objects and designs. Instantly iconic, LG’s Lifestyle Screens leverage the company’s superior OLED technology, which has been continuously evolving for the past decade to deliver superior picture quality and sleek, functional designs that enhance users’ lifestyles and viewing experiences.

Visitors will have the privilege of seeing these exclusive artistic creations, LG OLED Objet Collection TVs infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints. A part of the Lifestyle Screen portfolio, LG OLED Objet Collection TVs are beautiful to behold and deliver greater spatial and décor flexibility. Each model functions as a sophisticated interior object that elevates the look and atmosphere of one’s abode while also providing stunning cinematic experiences.

LG OLED Objet Collection Posé blurs the line between premium screen and bespoke furniture piece. Offering flexible installation and the ability to fit flawlessly into practically any living space, Posé has an angular, minimalist design softened by the thoughtful use of fabric elements and subtly rounded lines. The TV’s aesthetically-pleasing appearance augments the surrounding décor, while its effective connection management system helps users enjoy a cleaner space by minimizing cable clutter.

In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.

Another lifestyle-enhancing screen, LG OLED Objet Collection Easel likewise boasts superior OLED evo picture quality as well as an effortlessly elegant design that can lift one’s interior. Easel is ideal for those who want to bring a modern art salon vibe to their living room. Its distinctive design resembles an artist’s easel and allows for a stylish wall installation, creating a sophisticated ambiance and blending in seamlessly with any style of home décor or color palette.

Along with TVs, LG will showcase other Moooi-adorned, art inspired creations such as LG XBOOM 360, a stylish portable speaker that provides a multisensory experience combining outstanding audio performance with a vase-like form factor with built-in mood lighting ideal for indoor or outdoor use.

“LG OLED reveals our ongoing commitment to elevating customers’ lifestyles and enriching user experiences through seamlessly blending technology and art,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “Our renewed collaboration with Moooi is a great example of how we are continuing to build extraordinary experiences based on innovation and exquisite design.”

“In a Moooi world envisioned by LG OLED, technology enhances aesthetics and drives creativity,” said Marcel Wanders, Co-Founder and Art Director, Moooi. “Together, we are on a mission to show how tech consumer goods can become desirable interior design pieces that bring harmony to a space.”

Visitors to the LG/Moooi exhibit can enjoy the creative pieces of LG’s Lifestyle Screen inspired by Moooi, during Milan Design Week on April 17 (by invitation only) and April 18-22 (open to the public) at the Salone dei Tessuti located at 29 Via S. Gregorio in Milan.

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LG Releases Preliminary Earnings for First-Quarter 2023

Second Highest First Quarter Revenue With
Steady Growth Based on Strong Fundamentals

SEOUL, April 7, 2023 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2023.

LG reported revenues of KRW 20.4 trillion, the second highest quarterly revenue, with operating profit of KRW 1.5 trillion, the third highest quarterly operating profit, in the first quarter of 2023.

Despite the impact of challenging global economic conditions, the record sales reflect the company’s radical improvement on effectively managing the business structure and operational method.

Most notably, it is significant that there was substantial increase in profitability this year considering the positive impact of the royalty income compared to the operating profit of first quarter last year. As for the business structure, the company’s automotive parts business is growing rapidly with its B2B segment expanding continuously. Non-hardware business areas, such as software platforms, content, services and solutions, as well as Online Brand Shop (OBS) are achieving significant growth.

Attributing to the company’s substantial records, LG is also supplying energy efficient products including heat pumps and Energy Storage System (ESS) that address customers’ needs. The company is also strengthening its mass-tier lineup in response to ever-changing market trends and maximizing customer value.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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Marking 20-Year Partnership for Better Life in the Horn of Africa

As a world-leading consumer electronics company, LG not only innovates to make life better for all, but also to invent completely new lifestyles. But for the company to accomplish its ambitious goals, it requires its partners from around the world to help in its pursuit of superior technologies and expanding the accessibility of products and services. Central Advanced Digitech has played its part as a key distributor of LG products in East Africa, giving more people in the region the chance to benefit daily from the most innovative, customer-centered and environment-friendly products.

(From left to right) Isra Amin, corporate communications director of CTC Group, Grace Ju, councilor of the embassy of the Republic of Korea in Sudan, Ahmed Amin Abdellatif, president of CTC Group, Dong Won Lee, managing director of LG East Africa and Namgung Hwan, ambassador of the Republic of Korea to Sudan

One of the leading providers of consumer electronics in Sudan as part of CTC Group, Central Advanced Digitech was established to address the region’s economic development and higher demand for premium home appliances. With the help of Central Advanced Digitech’s extensive national network of over 70 exclusive dealers, LG has enhanced the accessibility of its products and services for locals, which means more discerning African consumers can experience the joy of using cutting-edge technologies engineered to improve everyday life.

To celebrate the partnership’s 20th anniversary, an offline event was held at the CTC Group Complex in Khartoum North, Sudan. During this special occasion, Ahmed Amin Abdellatif, president of CTC Group, highlighted how LG and its exceptional products and services have supported customers and enabled Central Advanced Digitech to strengthen its standing in the home appliance market. He also commended LG’s efforts to develop its employees’ skills and proficiency by providing training, which has allowed them to nurture a team of skilled professionals capable of offering exceptional service and support to the local community.

LG was also praised for its commitment to bettering the communities of Sudan through job creation, business expansion and eco-friendly products aligning with its sustainable development goals. It was mentioned that LG’s energy-saving features have added significant value to the community by giving locals the opportunities to take their own steps toward a sustainable future.

(From left to right) Ahmed Amin Abdellatif, president of CTC Group, Dong Won Lee, managing director of LG East Africa, Mohammed Azeem, one of the top five dealers at CTC Group and Namgung Hwan, ambassador of the Republic of Korea to Sudan

For two decades, Central Advanced Digitech has helped LG bring meaningful changes to the lives of the local community and the environment by providing more people with convenient, comfortable lifestyles and backing the nation’s sustainable future vision.

In its endeavors to develop and present products and services that value customers, partners and the environment, LG will continue to bring a smile to people around the world.

Contributed by LG Kenya

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Saving Native Bees to Help Local Biodiversity Thrive

Map of Spain with Smart Green Trees project locations in green and Smart Green Bees in yellow

To take responsibility as a corporate citizen and combat world climate change, LG Spain kicked off the Smart Green Movement that aims to regenerate the local ecosystem from forests to the ocean. One of the first projects launched under this movement is the Smart Green Trees project, which aims to plant 47 million trees a year across the country – a goal that is equivalent to one tree for every person living in Spain.

With it being five years since the start of this reforestation project, it was high time another LG-led project was set up to further aid the recovery of Spain’s biodiversity. While assessing the country’s biggest environmental issues, the repopulation of Iberian bees stood out as an achievable, must-solve problem that can contribute to conserving the local biodiversity by inducing the pollination of local plants and even furthering the positive effect of reforestation.

The Iberian bee (Apis mellifera iberiensis), the only species native to the Iberian Peninsula, can pollinate countless endemic plants across Spain and Portugal to help maintain the region’s diversity. However, their significant population decline due to drought, disease and a reputation for being less productive producers of honey has led to many Spanish beekeepers breeding imported bees instead.

Discovering that Iberian bee breeding was in the hands of only a few artisan beekeepers scattered across the country, LG Spain established its Smart Green Bees program to increase the local population by 47 million.

Joining forces with El Rincón de la Abeja, a local association of female biologists offering technical advice and a large network of artisan beekeepers, LG Spain worked on various initiatives to increase the number of beehives and better protect potential queen bees. As part of this project, LG Spain financially supported many artisan beekeepers based on the outskirts of Valencia, Barcelona and Málaga to compensate for the cost of not retrieving the honey required to ensure the survival of queen bees needed to make more hives.

On top of recruiting new beekeepers in Guadalajara, León and Tenerife this winter, Smart Green Bees is welcoming new partners into the initiative like cosmetics leader Guerlain, which also runs a bee-friendly ESG strategy. By collaborating with more like-minded companies, LG Spain aims to exponentially expand its forward-thinking initiatives to make a bigger, more positive impact on the environment.

In just the first year, over 12 million Iberian bees were repopulated, which is remarkable considering droughts, an outbreak of deadly disease varroa and an invasion of Asian hornets ravaged Spain that year.

The Smart Green Bees project is an excellent example of a genuinely sustainable measure to help solve important environmental problems through actions appropriate for the region.

As an accountable member of society, LG is proud to be a leading company in fulfilling its social responsibilities such as planning and acting on various ESG initiatives to help regenerate ecosystems and societies in need worldwide. To discover more about LG’s sustainable actions for its local communities, subscribe to the LG Newsroom now.

Contributed by LG Spain

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[On the Job] Backed by LG, a Young Ethiopian Embarks on a Promising Career in Tech

Libanos Tadiyos of LG Electronics Middle East posing for a photo with LG PuriCare next to her

In this installment of On the Job, we meet Libanos Tadiyos of LG Electronics Middle East (LGEME) to know how she is building her expertise in appliance repair as well as her continuing journey with LG.

“Based on my past and on-going experiences with LG, I live by the life motto of ‘one opportunity used wisely can change your life dramatically’.”

LG Electronics Middle East

Libanos Tadiyos is a native of Ethiopia and an intern at LG Electronics Middle East (LGEME), the regional service arm that provides training for product engineers covering the company’s nine main local offices. Remarkably, she is the first student to have completed her studies with the help of LG and went on to work at an overseas subsidiary of LG.

However, her journey to become an intern at LGEME spans three generations, beginning with her grandfather and his tie with Korea, the home of LG. Let’s take a look at how the company has been with Libanos every step of the way.

Going back more than six decades, when the Korean War broke out in 1950, Libanos’s grandfather, Negatu Anbaye, traveled from Ethiopia to the Korean peninsula along with 6,000 other Ethiopian soldiers to provide military aid to the South. Sadly, Libanos’s grandfather was killed in battle at the young age of 24.

Ethiopia was the sole African nation to send troops to Korea during the conflict, a fact that LG has never forgotten. The company continues to provide aid to families of Korean War veterans in Ethiopia through the Executive Social Contribution Fund, which was established in 2004 to help fund activities and initiatives beneficial to society. LG executives based in Korea and in overseas offices operate the fund, each contributing 0.5 percent of their salary to be put toward good causes in Africa and around the globe.

As a descendant of a Korean War veteran, Libanos was able to receive aid through LG’s Executive Social Contribution Fund, the existence of which she found out through a local hospital where her grandmother was receiving treatment. Throughout high school, Libanos received an educational scholarship and financial support. Not stopping here, she later attended classes at the IT department of the LG-KOICA Hope TVET College – a tuition-free school that offers an array of training programs designed to give young Ethiopians marketable skills with which to enter the workforce.

Based on the expertise she gained at the college, Libanos continued her career as an intern at LGEME. And, after five months, her thirst and aptitude for hands-on repair work led her down the path of becoming a qualified product engineer. She has been steadily building her expertise in appliance repair for more than two years now and plans to enter an engineer-level training course that will teach her how to repair all LG products, including TVs, washing machines and refrigerators. In June, Libanos will also start developing appliance diagnosis content, further broadening her base of knowledge and technical capabilities.

“This scholarship has helped me both academically and personally, and I am forever grateful for it,” said Libanos. “Attending the college helped me to improve in many areas, including time management, communication skills, teamwork, perseverance and self-belief. These important work and life skills helped me to achieve good results in class, and have enabled me to continue my journey with LG.”

Libanos, who applied to LGEME after encountering – and being amazed by – LG’s commercial signage displays, aspires to become a high-level engineer one day. Enthusiastic, skilled and able to absorb new technical knowledge, Libanos has her sights set on growing with the company as well as being part of a better future.

“By building on the invaluable experiences and opportunities LG has provided me with, I hope to someday help lead the digital transformation of Ethiopia and the entire African continent. If I’ve learned anything from my journey so far, it’s that, with hard work and the right support, you can achieve anything.”

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LG Continues Its Success at Red Dot Award, Once Again Earning Multiple Accolades

Company Takes Home 24 Awards for Product Design Excellence,
Including One “Best of the Best” Honor

SEOUL, April 3, 2023 — LG Electronics (LG) announces it has received a total of 24 awards at the 2023 edition of the prestigious Red Dot Award. Among its double-digit tally is a Best of the Best accolade for LG OLED Flex, an innovative, bendable TV designed to take gaming and viewing immersion to the next level.

Featuring the world’s first bendable 42-inch OLED screen, LG OLED Flex provides unprecedented screen customizability with twenty levels of curvature to choose from. The unique display delivers a personalized gaming and viewing experience and was designed based on extensive customer research. LG OLED Flex also comes with a wide range of game-specific features, including customizable rear lighting that helps extend the game environment into the user’s space, as well as an intuitive user interface that enhances convenience. LG OLED TVs have been recognized with the Red Dot Design Award every year without exception since its first release in 2013.

One of the many LG products honored at the Red Dot Award, the refrigerator with MoodUP™ boasts color-changing LED door panels and built-in speakers. Enabling users to enliven the kitchen with color and sound, the innovative product belongs to LG’s growing lineup of upgradeable home appliances.

Winners of the Red Dot Innovative Award include the next-generation shoe care solutions, the LG Styler™ ShoeCase and ShoeCare and the LG PuriCare Aero Furniture “table-type” air purifier. Showing LG’s commitment to putting customers first, each of these products was developed considering the needs and wants of real consumers, while the LG Styler ShoeCase and ShoeCare were tested by the company’s own customer advisory group, L.UP. With membership representing a diverse cross-section of society, L.UP consulted directly with LG’s designers, who incorporated their feedback into the final products.*

The Red Dot Award is one of the most respected competitions for product design, communication design and design concepts in the world. This year, approximately 20,000 products from 51 countries were submitted for the jury’s consideration.

“LG is deeply honored to have its innovations recognized by Red Dot, one of the world’s top design award programs,” said Hwang Sung-gul, executive head of LG Electronics’ Corporate Design Center. “These awards are especially meaningful to us because they validate our firm belief that customer value and F.U.N. experiences, which are first, unique and new, are created through products and services that reflect the voice of the customer.”

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* An advisory group L.UP has been operated within the Korean region.

A Vision for the Future Smart Home: LG ThinQ at the Connectivity Standards Alliance Conference

People are listening to presentation of LG ThinQ at the Connectivity Standards Alliance conference

Home should be comfortable. Home should be safe. Home should also be easy to manage and that’s exactly what the latest Internet of Things (IoT) and smart home technologies¹ are designed to help do. With its LG ThinQ smart home platform, LG enables users to enjoy optimal comfort and convenience throughout their living spaces and daily lives. The company recently shared its vision for the home of tomorrow at the Connectivity Standards Alliance (CSA) conference in Seoul, South Korea.

A board member of CSA, the organization that developed the Matter open standard for smart home technology, LG is committed to offering seamless integration between LG ThinQ and other smart home platforms. The company also envisions a Zero Labor Home where LG ThinQ leverages AI and contextual understanding to predict users’ needs and provide tailored services that make everything easier. Based on the three core pillars of evolution, connectivity and openness, here’s how LG ThinQ opens up new possibilities and an unprecedented level of convenience at home.

Evolution for an Innovative Customer Experience

The constant evolution of LG ThinQ highlights LG’s determination to improve and innovate the customer experience. Utilizing AI technology, LG ThinQ (and the smart appliances and devices it connects with) can analyze usage data to learn users’ habits and preferences, creating a personalized experience that becomes better over time. For an even smarter, more customized home experience, ThinQ platform is planning to adopt AI-powered technologies into its services such as ChatGPT and AI-based voice ID. Available right now, the LG ThinQ UP lineup presents home appliances that can evolve to meet each user’s unique taste and lifestyle needs and can be continuously upgraded with downloadable features via the ThinQ app.

Expanded Smart Home Ecosystem With Enhanced Connectivity

To ensure users can enjoy the ever-expanding smart home ecosystem to the fullest, no matter where they are, LG ThinQ aims to further strengthen connectivity. The ThinQ app makes it possible to remotely control LG appliances from a smartphone or tablet, meaning users can adjust and monitor all their gadgets from practically any location. In addition, LG is working on connecting various IoT devices through Matter; creating a hub where users can effortlessly manage Matter-certified appliances and devices from LG and other companies through the ThinQ app. LG currently supports most types of Matter devices including lighting as well as sensors and will continue to expand the connectivity with more devices.

Openness for Integrated Experiences

LG actively pursues an open innovation strategy to improve the usability and convenience of ThinQ. Along with globally-popular AI platforms, Amazon Alexa and Google Assistant, ThinQ is compatible with Google Calendar, a multitude of third-party apps and connected car services; enabling it to provide users with a range of useful, oft-accessed information through a single app. LG is also working with diverse companies including content platform providers to enhance the ThinQ experience and is always open to new collaborations that add value to its smart home platform.

Zero Home Labor, the Future of Smart Home

Built around its three core pillars, LG ThinQ is delivering better user experiences that will ultimately lead to the realization of the Zero Labor Home, LG’s vision for the future of the smart home.

In the Zero Labor Home, LG ThinQ is the quiet, always-present household assistant that learns the patterns of one’s daily life, making suggestions and proactively managing chores as well as tasks so that it is easy to relax and enjoy spending time in an optimized living environment. Without the user having to do a thing, the ThinQ connected-air conditioner can turn itself on and operate at the ideal air volume and temperature while the air purifier and robot vacuum cleaner automatically swing into action to keep the air and floor inside the home clean. To keep household energy consumption in check, users can monitor how much power their devices are using – individually and collectively – in real time via the ThinQ app. Additionally, once a user has registered an LG appliance on ThinQ, each subsequent LG appliance they purchase will automatically be connected under their ThinQ profile, saving time and hassle.²

With evolution, connectivity and openness at its heart, LG ThinQ is making LG’s vision for a better life at home a reality, giving customers a smart, serene space that delivers convenience, freedom and comfort on a whole new level. To learn more about LG ThinQ, visit www.lg.com/global/lg-thinq.

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¹According to Plume IQ’s smart home market report, there were 17.1 connected devices on average per home worldwide as of June 2022, a 10 percent increase compared to the previous year.
²Availability of the services and features may vary depending on product model or region.

LG Becomes World’s First Auto Component Supplier to Meet Global Standard for Functional Safety and Cybersecurity

An engineer checks functional and cybersecurity aspects for electric vehicle components

LG Continues to Lead Future Vehicular Software Development
by Acquiring Both Functional Safety and Cybersecurity Certifications

SEOUL, March 30, 2023 — LG Electronics (LG) is the first player to meet international testing standards for functional safety and cybersecurity management for vehicles. LG annually updates required certifications for its hardware and software solutions for electric vehicle components through leading global testing organization, TÜV Rheinland.

A respected player in the rapidly growing EV components industry, LG has consistently complied with international regulations and participated in key certification programs. To lead the field of vehicle safety, LG is committed to securing the technical capabilities both at the employee and the organizational level.

Recently, LG research engineer Kim Min-kyu obtained the Automotive Functional Safety Expert qualification, becoming the second individual ever to do so since the qualification program was established in 2011. Also, LG acquired functional safety certification for its ADAS front camera in the ‘4M’ (Material, Method, Machine, Man) categories in 2022. The company’s vehicle components also comply with the Cyber Security Management System (CSMS) – the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155).

“With the rising importance of vehicle security and safety regulations in the global auto industry, acquiring certification for our auto components and technologies is key to maintaining competitiveness,” said Eun Seok-hyun, President of LG Vehicle component Solutions (VS) Company. “LG will continue to comply with the latest standards and grow its capabilities in safety and security to provide our customers with even more reliable solutions.”

“We congratulate LG on producing Asia’s first Functional Safety Expert, an achievement that reflects the company’s outstanding, across-the-board performance in acquiring top industry certifications and qualifications,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Obtaining the latest certifications, including ISO/SAE 21434, demonstrates LG’s commitment to providing its customers and partners with the highest level of product, system safety and security.”

LG has built stellar track records maintaining its innovation at the highest level of quality and reliability. Already in 2018, LG secured technical certification for Functional Safety Management (FSM) in infotainment development, and in 2021, its Advanced Driver Assistance System (ADAS) front camera passed assessments for functional safety (product and processes) based on ISO 26262 – an international functional safety standard for the development of electrical and electronic systems for vehicles.

LG also plans to lead future trends in autonomous driving, where functional safety will be centered on the fast-growing area of Safety of The Intended Functionality (SOTIF). SOTIF is becoming increasingly important as the entire auto industry seeks to incorporate and expand the use of various advanced technologies in their vehicles, including artificial intelligence (AI), high-definition maps, sensor data interfaces and cybersecurity applications.

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LG Named 2023 ENERGY STAR Partner of the Year

EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in
Environmental Sustainability Efforts and Energy-Efficient Products

SEOUL, March 29, 2023 – LG Electronics has been named 2023 ENERGY STAR^® Partner of the Year-Sustained Excellence by the U.S. Environmental Protection Agency and U.S. Department of Energy. This prestigious honor recognizes the company’s exemplary commitment to protecting the environment and tackling climate change through leadership in ENERGY STAR certified products and promotions. This is the 10th time since 2012 that LG has been named Partner of the Year.

“LG is 100 percent committed to its partnership with ENERGY STAR and the EPA to inspire change, improve efficiency and help create a clean energy future,” said Thomas Yoon, president and CEO of LG Electronics North America. “Consistent with LG’s global ESG mission of a ‘Better Life for All,’ we are proud to help American consumers make a difference with products that deliver energy savings without sacrificing high performance and outstanding design.”

The EPA also recognized LG for its robust participation in various ENERGY STAR campaigns and promotions, helping to educate tens of millions of American consumers about greener living with LG and ENERGY STAR, driving more than 3 billion consumer impressions.

“As we accelerate historic efforts to address climate change, public-private partnerships will be essential to realizing the scale of our ambition,” said EPA Administrator Michael S. Regan, who applauded LG and other ENERGY STAR award winners “for working with EPA to deliver a clean energy future that saves American consumers and businesses money and creates jobs.”

Each year, the ENERGY STAR program honors a select group of businesses and organizations that have made outstanding contributions in the transition to a clean energy economy. ENERGY STAR award winners lead their industries in the production, sale and adoption of energy-efficient products, homes, buildings, services and strategies. These efforts are essential to fighting the climate crisis, protecting public health and creating a clean energy future for everyone.

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LG’s First Digital Signage Projector Delivers Immersive Viewing Experiences

Designed for Diverse Environments, New LG ProBeam Can Produce Massive
300-Inch Images Boasting 4K Resolution and a Peak Brightness of 7,000 ANSI Lumens

SEOUL, March 29, 2023 — LG Electronics (LG) announces the launch of its first digital signage projector, the LG ProBeam 4K UHD (model BU70QGA). Suitable for various environments, including art galleries, exhibition spaces, corporate lobbies, retail stores, showrooms, conference halls and auditoriums, the new 4K digital signage projector provides sharp, impressively large images and has a peak brightness of 7,000 ANSI lumens – the highest of any LG projector to date.

LG ProBeam produces 4K UHD (3,840 x 2,160) resolution pictures with a 3,000,000:1 contrast ratio at sizes ranging from 40 inches all the way up to 300 inches. Its 7,000 ANSI lumens peak brightness enables the BU70QGA to deliver clear images, even in bright daylight. Additionally, the projector features a reliable laser light source, lens shift, 1.6x optical zoom, built-in wireless connectivity and an integrated camera that aids in setup and positioning.

Edge blending technology enables the seamless connection of overlapping light from two or more projectors through luminance adjustment and color correction. Thanks to this advanced tech, up to nine BU70QGA can be used together to create truly panoramic images and an immersive viewing experience. Museums and art galleries, in particular, will find value in the projectors’ ability to provide large, eye-catching images.

Convenient and versatile, the LG ProBeam is a professional-quality video system suitable for various business environments. Using the BU70QGA’s Auto Screen Adjustment¹ feature, users can quickly calibrate the image to the projection screen and correct image distortion with just one click of a button on the included remote controller. When the projection angle does not align with the screen, LG’s AI sensing technology evaluates lens shift, zoom, focus as well as warp distortion and automatically adjusts the projected image for an optimized viewing experience.

Leveraging a high performance SoC (System-on-Chip), the projector can execute several tasks at once, provide smooth content playback and optimize user convenience with an intuitive UI and simple app development tools. The BU70QGA can also connect with LG ConnectedCare; LG’s cloud-based device management solution for LG digital signage and display devices.² Equipped with webOS 6.0, the new ProBeam allows third-party providers to add projection capabilities to their offering, expanding the diversity and value of LG’s extensive signage ecosystem.

“Our first 4K digital signage projector to feature the LG webOS 6.0 platform, the new LG ProBeam is a powerful and flexible display solution,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed for the commercial sector, LG’s ProBeam projector lineups offer diverse, customized options that can help customers create professional-grade AV systems tailored to their specific needs.”

LG ProBeam model BU70QGA will launch globally this month, starting in the U.S. For more information, visit LG.com.

Key Specifications:

		LG ProBeam (BU70QGA)
Projection System		DLP
Resolution		4K UHD (3,840 x 2,160)
HDR		HDR 10
Light Source		Laser (LD + P/W)
Light Source Life Time (High Brightness)		20,000 hours
Brightness		7,000 ANSI lumens
Contrast Ratio		3,000,000:1
Noise (Energy Saving Med. Typ.)		33 dB
Projection Lens	Lens Shift	Horizontal ± 28%, Vertical +60%/ -33%
	Zoom	x 1.6 (auto)
	Screen Size	40-300 inches
	Throw Ratio	1.53 – 2.45
Speaker Output		10W (5W + 5W)
Net Size (W x D x H)		570 x 360 x 159 mm (22.4 x 14.2 x 6.3 inches) (Excluding Legs)
Weight		17.8 kg (39.2 lbs)
Keystone		4/9/15/25 Point Warping
Auto Screen Adjustment		Yes
Wireless		Wi-Fi, Bluetooth
Platform		webOS 6.0
Signage Management		LG SuperSign CMS

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¹Auto screen adjustment feature may have limitations if the ambient light is too dim or if the edges of the screen are not clearly recognized.
²Subscription required for LG ConnectedCare.

EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in Environmental Sustainability Efforts and Energy-Efficient Products

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EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in
Environmental Sustainability Efforts and Energy-Efficient Products