LG CEO Encourages Securing New Businesses and Expanding Growth Opportunities in MEA and India

LG CEO Cho taking a look at a sign which explains NEOM City Project

Since being appointed to the role of LG CEO, William Cho has made changes internally and on the company’s business portfolio. What’s more, the CEO has taken the time to visit LG local offices and production sites in person around the globe. In the first half of the year alone, Mr. Cho already visited a total of 12 countries across Europe, Asia, the Middle East and North, Central and South America, traveling a total of 145,000 km – equivalent to three and a half laps around the globe.

At the start of June, CEO Cho visited Saudi Arabia, where he first toured the exhibition hall in Riyadh showcasing the NEOM City Project. There, the CEO was introduced to business opportunities in three projects: ‘The Line,’ a 170km-long eco-friendly vertical city; ‘Oxagon,’ an octagonal high-tech industrial floating complex; and ‘Trojena,’ an iconic mountain resort. Following an in-depth discussion on the NEOM projects, the CEO attended a management meeting to discuss mid- to long-term business strategies in the Middle East and Africa (MEA) region.

“LG will secure various business opportunities in a wide range of fields such as mobility, air solutions and commercial displays as well as home appliances, TVs and IT for the NEOM City project by leveraging the company’s innovative technology accumulated over the years,” said CEO Cho.

The CEO then toured the company’s air solutions factory in Riyadh, the production base of the company’s premium air conditioners equipped with high-efficiency parts. With excellent cooling performance and high energy efficiency, LG’s air solution products are optimal across the MEA region, where there is a high demand for air conditioners due to the year-round hot climate.

“Our presence in Saudi Arabia is of utmost importance, even on a global scale. Our local factory aligns with the Saudi Vision 2030 and plays a core role in producing green energy level products while forming the central production base for the region, exporting to up to 16 countries in the middle east and Asia,” said Mr. Cho. “LG will keep taking initiatives to achieve sustainable growth as well as further strengthen the company’s position as a market leader.”

The CEO’s next destination was India, the world’s most populace nation and a market of growing importance for LG, where the CEO addressed local staff about the company’s future direction.

LG’s Indian subsidiary, celebrating its 26th anniversary this year, has achieved a dominant position in the Indian market by strengthening its infrastructure – establishing a locally-complete business that encompasses sales and production subsidiaries and R&D centers.

In India, Mr. Cho visited LG brand stores, R&D centers and home appliance and TV production lines, witnessing local operations in action and learning about the strategies the subsidiary is employing to boost business competitiveness and secure future growth engines.

CEO Cho’s first stop was the New Delhi sales subsidiary, where he spoke with key staff members about new business opportunities, such as electric vehicle charging solutions and EduTech utilizing digital whiteboard and IT solutions.

“In India, which boasts a large market and considerable growth potential, the company will build on its No. 1 market share and strategically develop future businesses,” said Mr. Cho.

Speaking with local personnel, CEO Cho also stressed the importance of the brand’s growth in online commerce. LG is targeting increased online sales in India through implementing a differentiated digital strategy founded on a deep understanding of, and empathy for, Indian culture. Earlier this year, responding to the soaring popularity of online shopping in India, the company established an online brand shop (OBS) and launched a direct-to-consumer (D2C) business.

CEO Cho’s Indian itinerary also included the cities of Noida and Pune, where he examined the company’s home appliance and TV product lines and looked into the current status of converting it into an eco-friendly smart factory. LG has pledged to convert 100 percent of the energy used by all production bases around the world into renewable energy by 2025. The company will also increase investment in these two plants this year to expand their capacity to produce premium home appliances. LG washing machines, air conditioners, TVs and monitors produced in these plants are sold not only locally but exported to countries in the MEA region.

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From Old to Gold: Upcycling Appliances Into New Home Solutions

The GIF image of LG’s ‘Sustainable Cycle’ as one of its ESG initiatives

Each year, millions of home appliances reach the end of their operational lifespans and are taken away for disposal.^* However, their story doesn’t have to finish there. Through transformative processes and technologies, these discarded devices can be reborn as brand-new appliances, offering features and performance tailored to the needs and preferences of today’s consumers.

Let’s explore how old appliances are being turned into up-to-date and environmentally-conscious living solutions by one of the leading innovators in the home appliance industry.

Urban Mining: Unearthing New Resources From Discarded Appliances

‘Urban mining’ means extracting valuable resources from ‘retired’ household appliances. It involves recovering and sorting any raw materials that can be used in the creation of new products. Unlike incineration – a fate that befalls many disused appliances – this course of action helps reduce carbon emissions and prevent environmental pollution. An active urban miner, LG extracts several different materials from discarded appliances – including plastic, iron and non-ferrous metals – and then uses them to help produce its advanced, new offerings.

LG Recycling Center: Giving New Life to Old Appliances

Since the end of 2021, LG has been implementing resource circulation programs in a total of 52 countries worldwide as part of its extensive efforts to combat greenhouse gas emissions. At the LG Recycling Center in South Korea, which commenced operations in 2001, raw materials are harvested from disposed-of home appliances, meticulously sorted and processed before being made into ‘fresh’ eco-responsible appliance components.

Here are the four main steps taken at the LG Recycling Center that make it possible to turn old appliances into high-quality parts for new products.

Step 1: Collection – Used appliances such as refrigerators, washers and air conditioners are collected and transported to the center.

Step 2: Disassemble and Crush – The appliances are taken apart, and the components are crushed to achieve a consistent size.

Step 3: Sorting and Processing – After iron, aluminum, copper and plastic materials have been sorted, the plastics are put through an additional process where they are made into pellets; a convenient and renewable resource for the manufacturing of plastic parts and goods.

Step 4: Rebirth – The pellets are melted and transformed into plastic parts for use in the production of new LG home appliances.

Recycled Plastics: Giving Life to LG’s Captivating Designs

Recycled plastics play an important role in bringing the captivating designs of LG’s home appliances to life, including those of the recently launched LG Styler ShoeCare and ShoeCase. The LG PuriCare AeroFurniture air purifier and the LG tiiun mini, which come in an array of vibrant colors to enliven the home, also employ recycled plastics. Used in the construction of both products’ exteriors, these repurposed materials contribute to the aesthetic appeal of LG’s innovations and help reduce resource consumption and waste.

A Continuous Virtuous Cycle for the Planet and Consumers

LG has fully embraced a ‘Sustainable Cycle’ approach, building eco-consciousness into every stage of the home appliance lifecycle, from production and packaging to usage and recycling. The company continues to utilize recycled materials extracted and processed at the CRC in the manufacture of new appliances – appliances that minimize power consumption and emissions, and are themselves highly recyclable. In this way, LG has created a virtuous cycle that simultaneously benefits the planet and consumers.

Stepping up its efforts even further, LG plans to reach a cumulative total of 600,000 tons of recycled plastics (for producing home appliance components) by the beginning of the next decade. The ambitious target is set out in the company’s ‘Better Life Plan 2030,’ and also forms part of LG’s broader strategy to achieve carbon neutrality.

Also by 2030, LG estimates it will have recovered 8 million tons of out-of-use appliances for the purpose of extracting recycled materials.

By implementing initiatives such as proper product disposal and the extraction of materials from discarded products, LG is able to create something new from something old, showing how a firm commitment to people and the planet can help make a better life for all.

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*According to the United States Environmental Protection Agency (EPA), roughly nine million refrigerators/freezers, six million window air conditioning units and nearly one million dehumidifiers are disposed of each year. (19january2017snapshot.epa.gov/rad/disposing-appliances-responsibly_.html)

Promoting Busan’s Bid to Host World Expo 2030 With Artistic Appeal of Opera

A photo of opera-related actors and staff posing on the podium with a digital screen at the back displaying the phrase "WORLD EXPO 2030 BUSAN, KOREA"

LG is a staunch supporter of the arts and of the South Korean city of Busan’s bid to host the World Expo in 2030. Recently, the company gave a boost to both causes when it sponsored Sol’Opera – a private Korean opera company – and its Opera Chun-Hyang Gala Concert at Brazil’s Teatro Plínio Marcos on May 30. Based in Busan, Sol’Opera is currently touring South America and Europe, taking its memorable production to five prestigious opera houses to promote Korean culture and Busan’s quest to host the first World Expo of the next decade.

For LG, the sponsorship represented a wonderful chance to help showcase a most charming and elegant example of Korea’s rich artistic tradition to an overseas audience. It also presented the company with the perfect opportunity to ask VIP guests at the gala concert for their support for Busan 2030.

Greeting people as they entered Teatro Plínio Marcos was a large screen LG LED TV playing a promotional video for the 2030 Busan World Expo. The video highlighted the vibrancy, beauty and culture of the South Korean port city, and featured the message “LG supports Busan’s Bid for World Expo 2030 (A LG apoia a candidatura de Busan para a World EXPO 2030)”.

After the stunning opera had concluded, Jung Kyu-hwang, region representative of LG Central and South America, and other LG executives, addressed the 200 guests in attendance, thanking them for coming to the performance and asking for their support for Busan’s bid to host the World Expo. Among the guests were members of the Brazilian congress and eminent figures from across the Brazilian business world and high society.

Earlier this March, LG CEO William Cho visited several Central and South American countries, including Brazil and Chile, as a special envoy for the Ministry of Foreign Affairs of the Republic of Korea. During his visit to Brazil, the CEO met with local congressmen, including Senator Rodrigo Pacheco, at the Korean Embassy, where he shared the unique characteristics of Busan – his hometown – and communicated the significance that hosting the World Expo would have for South Korea and its people.

Since last year, the company has been very active in showing its strong support for Busan’s bid, even setting up a Busan 2030 task force overseen by the CEO himself. Leveraging its vast global network, LG is passionately promoting ‘World Expo 2030 in Busan’ all over the world, from Korea, Europe and Africa to Central, North and South America.

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LG Joins RE100 Initiative, Committing to Transition to Renewable Energy

A video highlighting LG's commitment to convert to 100 percent renewable energy displayed on a digital billboard at London’s famed Piccadilly Circus

Accelerating Journey Toward Carbon Neutrality, Company
Continues Efforts to Realize ESG Vision of ‘Better Life for All’

SEOUL, June 5, 2023 — LG Electronics (LG) has joined RE100 (Renewable Energy 100), a global initiative advocating for businesses to convert to 100 percent renewable energy for all their electricity requirements. The decision to become an RE100 member is yet another example of its strong commitment to sustainability and to fulfilling its responsibilities as a global corporate citizen.

The company has finalized plans to convert all its business sites to 100 percent renewable energy by 2050. To reach this goal, LG will gradually increase its usage of electricity from renewable sources, such as solar and wind power, to 60 percent by 2030 and 90 percent by 2040, arriving at its target of 100 percent by 2050.

Along with expanding the generation and usage of renewable energy via the installation of high-efficiency solar panels at LG offices and manufacturing facilities, the company will be implementing a variety of additional measures, such as acquiring renewable energy certificates (RECs), signing renewable energy power purchase agreements (PPAs) and, in South Korea, paying Korea Electric Power Corporation’s (KEPCO) green premium.

As part of its ongoing efforts in this area, last year, LG signed a direct PPA with GS EPS, a Korean power generation company, to build a solar power station equivalent to the size of three soccer fields on the roof of the existing integrated production building at LG Smart Park in Changwon, South Korea by 2025. Some solar panels have already been installed and have generated power for select buildings since last December. Around the world, the company has installed solar panels on rooftops of several of its offices, including the LG Sciencepark R&D complex in Seoul, South Korea; the North American Headquarters campus in New Jersey, USA; LG India’s office building in Greater Noida, India; and the Rayong home appliance factory in Thailand.

LG had already established plans to speed up its transition to renewable energy and accelerate its journey toward carbon neutrality. By converting to renewable energy, the company is also reducing indirect carbon (scope 2) emissions generated while using power. In 2019, LG announced its Zero Carbon 2030 pledge to reach net-zero (direct and indirect) carbon dioxide emissions (scope 1 and 2) by the year 2030.

“Through ongoing efforts and innovation, LG is well on its way to achieving its goals of converting to 100 percent renewable energy and becoming a carbon neutral business,” said Lee Sam-soo, chief strategy officer at LG Electronics. “LG remains fully committed to realizing its ESG vision of creating a Better Life for All.”

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Making a Difference to Beat Plastic Pollution

A video highlighting LG's commitment to convert to 100 percent renewable energy displayed on a digital billboard at New York’s Times Square

World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times, and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth.

Image credit: UNEP Twitter Account

Established by the United Nations (UN) General Assembly in 1972 and led by the UN Environment Programme (UNEP), World Environment Day celebrates its 50th anniversary in 2023. Over the past five decades, the internationally observed day has grown to become one of the largest global platforms for environmental outreach.

Image credit: UNEP Instagram Account

Hosted by Côte d’Ivoire in partnership with the Netherlands, this year’s World Environment Day event – #BeatPlasticPollution – focuses on solutions to the problem of plastic pollution. Côte d’Ivoire banned the use of plastic bags in 2014 and has shown its continuing leadership in reducing reliance on plastics by supporting a nationwide shift to reusable packaging. A signatory of the New Plastics Economy Global Commitment and a member of the Global Partnership on Plastic Pollution and Marine Litter, the Netherlands is also adopting a variety of measures to address this key environmental issue.

To raise awareness of the event and highlight the theme of this year’s World Environment Day, UNEP has created a compelling and informative video. The video inspires hope with the message that we now have the science and solutions needed to beat plastic pollution, while also calling on governments, cities and businesses to take action.

LG is showing its support for the UNEP and World Environment Day by playing UNEP’s video on its digital billboards in New York’s iconic Time Square and London’s famed Piccadilly Circus. Located in high-traffic pedestrian areas in two of the world’s most-visited cities, the company’s billboards are expected to provide World Environment Day with significant exposure, raising public awareness and hopefully encouraging more people to do their part.

As a socially responsible corporate citizen, LG is taking active steps to help create a better life for all. To achieve this, the company is committed to practicing a circular economy by continuously expanding the use of recycled materials, which are already used in the production of select newer product models, including LG Styler, LG tiiun mini, refrigerators and dishwashers. This year, the company aims to expand the use of recycled materials to more products, such as the LG Styler ShoeCase, LG Styler ShoeCare and LG OLED evo TV, contributing to the company’s goal to use an accumulated total of 600,000 tons of recycled plastic by 2030.

As the company continues to do its part to reduce plastic pollution, LG is hopeful that increased promotion of the #BeatPlasticPollution campaign on its billboards in two of the most populous tourist attractions around the world will raise awareness and positively impact the public to do what is possible to reduce the use of plastic.

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Taking Center Stage as Official Headline Partner of Frieze Seoul 2023

A promotional image of LG Frieze Seoul with "LG OLED" mentioned in the bottom left

Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together.

Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs.

Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences.

Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology.

The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide.

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Yalla Green Campaign: Reforesting the Planet, One Tree at a Time

In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.

Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.

Ken Jeong, managing director at LG Saudi Arabia

With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.

The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.

With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.

LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.

Contributed by LG Saudi Arabia

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LG OLED TV: A Decade at the Top and No Sign of Slowing Down

LG has been recognized for its leadership and continuing dominance of the OLED TV market. Celebrating a decade of excellence and customer experience innovation this year, LG OLED remains the top choice in the premium TV segment through its unmatched contrast which enables perfect blacks and true-to-life colors, as well as its unprecedented flexibility and thinness.

According to market research firm Omdia, LG topped the OLED TV market by a landslide in the first quarter of 2023, claiming approximately 60 percent of the market by total shipments.

LG OLED TVs are currently sold in over 130 countries, making them the most widely available OLED TVs in the world. Last year, the accumulated total shipments of LG OLED TVs (since their initial launch in 2013) exceeded 15 million units; making LG the first OLED TV maker to reach this impressive milestone.

Additionally, LG accounted for more than 70 percent of the market for ultra-large OLED TVs – 70 inches and above – in the first quarter. The company is reinforcing its strong position in the ultra-large premium TV segment with industry-leading solutions such as the 97-inch LG SIGNATURE OLED M (model M3), which is the world’s first consumer TV with a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz.

LG’s combined shipments of OLED TVs and LCD TVs in the first quarter were about 5.5 million units, with OLED TVs making up 738,000 of that number. Further, LG owned a 17.1 percent share of the global TV market as of first quarter 2023, by revenue.¹

The company’s share of the global TV market has dipped slightly this quarter compared to the same period in 2022. This is mainly due to waning global demand and LG’s increased focus on stock risk management. However, LG OLED TV sales have remained strong, representing more than 30 percent of the company’s total TV sales in the first quarter of 2023.

Meanwhile, total global TV shipments in the first quarter reached 46.52 million units, the lowest figure recorded since the same period in 2009. However, Omdia expects a recovery in the second half of 2023 and predicts shipments to reach 205.51 million units by year-end, a slight increase from last year.

The OLED TV segment is expected to enjoy an upswing as well. Omdia projects that OLED TVs will take 46.1 percent of the premium TV market (USD 1,500 and above) by revenue¹ at the end of the year; up 10 percent from 2022 (36.7 percent market share). The rapid rise of OLED TVs is expected to accelerate as a result of more brands having entered the segment in recent years.²

LG offers an increasingly diverse lineup of OLED TVs, with various screen sizes – from 42 to 97 inches – 8K and 4K options, and distinctive designs to choose from. Boasting an array of convenient and image-enhancing features, the company’s OLED TVs deliver unique customer experiences and next-level viewing immersion.

LG’s premium OLED TV lineup also includes the LG OLED evo series, which offers brighter, more lifelike images and LG Lifestyle Screens, which couple stunning picture quality with distinctive designs that add a touch of refinement to any living space. This year, the company will be expanding availability of the LG OLED Objet Collection Posé – a member of the Lifestyle Screen family – to a total of 40 countries worldwide.

LG OLED has been honored at the annually held CES Innovation Awards for 11 consecutive years³ and has received wide praise from major publications, including several “Best TV of the Year” titles and countless claims of being “the best TV I’ve ever reviewed,” “a true Marvel” and “the king of TVs.”

LG has been working tirelessly for the past decade to realize the immense potential of OLED. Building on what it has achieved so far, the company will continue to create and innovate over the next decade, exploring more of the near limitless possibilities presented by its self-lit technology to deliver ever-greater customer value.

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¹Revenue from sales to suppliers and retailers.
²As of 2022, a total of 21 companies supplied OLED TVs (LG, Skyworth, Konka, Changhong, Panasonic, Vestel, Loewe, Grundig, Metz, Philips, Bang & Olufsen, Sony, Toshiba, Hisense, Funai, Vizio, Sharp, Xiaomi, Huawei, JVC, Samsung).
³From 2013 to 2023.

[Mobility Inside] Exploring the Role of Automotive Semiconductors

Semiconductors can be found in an extraordinarily wide range of devices such as smartphones, smart home appliances and consumer electronics products. In the automotive industry, in-vehicle semiconductors are playing a necessary part in shaping the future of mobility.

Especially, in the approaching era of autonomous vehicles, software will be essential for driving, managing and updating our cars. Self-driving systems, for example, employ object recognition software integrated with front-facing cameras and sensors, direction sensing software and speed recognition software – all of which require semiconductors to function.

The Capabilities of Vehicle Semiconductors

Global players in the chipset industry, such as Qualcomm or Intel, recognize the importance of the automotive semiconductor and are actively vying to lead in this rapidly growing market. Semiconductor designs tailored for automotive applications must possess the capability to operate at high speeds to ensure quick, reliable connection and data transfer between software-defined vehicles, as well as with traffic management systems, cloud networks and services, and multiple functionalities.

In 2017, with an eye towards the future, LG and Qualcomm announced that they would be cooperating to develop an Advanced Driving Assistance System (ADAS) and autonomous driving technology. Along with collaborating on these next-gen solutions, the two companies have been working together on the webOS Auto vehicle infotainment platform and a 5G connected car platform.

Semiconductor Chips for Future Mobility

Automotive semiconductors have a significant impact on various applications, including the diverse areas of vehicle communication, particularly in telematics and Vehicle-to-everything (V2X) systems. Telematics, a combination of telecommunications and informatics, centers on the Telematics Control Unit (TCU), which manages a variety of vehicle software solutions, from in-vehicle infotainment (IVI) systems to the connected car. Utilizing advanced semiconductor chips, telematics can deliver a range of performance benefits, such as enhanced 5G connectivity, better communication data management and security, and greater overall stability.

V2X systems rely on the rapid exchange of large amounts of data between car-to-car, car-to-infrastructure, car-to-grid and car-to-object in the external driving environment. Automotive semiconductors help enable this ultra-fast data exchange, facilitating seamless communication and interaction between vehicles and their surroundings.

Semiconductors also play an important role in enhancing vehicle safety functions. As the use of electronic components and software in cars steadily increases, so too does the risk of hacking and other cybersecurity threats. In response to this, automakers and suppliers are prioritizing the development of secure semiconductors that can protect vehicles and their owners from cyberattacks.

Advanced semiconductor chips not only provide convenience for a vehicle’s occupants, but for automotive software developers as well; affording them the ability to apply a wide range of services and features, and making the whole development process smoother through a comprehensive suite of cloud-based tools.

As a company committed to constant innovation, LG is planning to release a range of safety and convenience-enhancing products, along with related customer experience services. These offerings will facilitate exciting, new collaborations between car manufacturers and vehicle component solutions providers and help bring the era of future mobility significantly closer.

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LG’s New Diagnostic Monitor With IPS Black Delivers Reliable Image Quality

Medical images display on LG Diagnostic Monitor 32HQ713D

The Company’s First Diagnostic Monitor With IPS Black Technology,
Features an 8-Megapixel Resolution and a 2,000:1 Contrast Ratio

SEOUL, May 30, 2023 — LG Electronics (LG) has launched its 31.5-inch IPS Black diagnostic monitor (model 32HQ713D). The company’s first medical monitor to employ IPS Black technology, the new model provides sharp, clear images with vibrant colors and a 2,000:1 contrast ratio. LG’s new diagnostic monitor delivers consistent image quality via automatic self-calibration and ease-of-use with 6 convenient hotkeys.

Thanks to an 8-megapixel resolution (3,840 x 2,160 pixels), LG’s IPS Black diagnostic monitor offers the level of clarity needed for medical imaging, including x-rays, mammograms and CT scans. With Multi-Resolution Mode (8, 6 and 4MP), users can adjust screen resolution to suit the type of image being viewed.

Equipped with IPS Black technology, the 32HQ713D provides clear image definition with deep blacks and detailed expression in the low gray tones. LG’s diagnostic monitor also features a built-in front calibration sensor that enables automatic self-calibration to help keep image quality stable.

Additionally, the 32HQ713D comes with Focus View Mode and Pathology Mode. Controllable with either mouse or keyboard, Focus View Mode makes it possible to select a specific part of an image to review – dimming the rest of the screen to help highlight the area of concern. Pathology Mode provides image clarity and accuracy as if looking at a microscope.

LG’s new diagnostic monitor offers a convenient user experience with 6 hotkeys that make it quick and simple to adjust various settings, including mode, screen resolution and lighting. For convenient management, the Presence Sensor automatically turns the display off after 5 minutes if no motion has been detected. The monitor also comes with a one-click stand that simplifies the installation process and offers ergonomic comfort with adjustable tilt, height and swivel.

“LG’s new diagnostic monitor offers the high contrast needed for displaying clear medical imaging,” said Silas Choi, vice president and head of the B2B solution business division of LG Electronics Business Solutions Company. “Leveraging our outstanding display technology, we will continue to provide medical monitors that meet the specific needs of medical professionals.”

The 32HQ713D is now available worldwide. For more information about LG’s diagnostic monitors, visit LG.com.

Key Specifications:

		LG Diagnostic Monitor (32HQ713D)
Panel	Panel Type	IPS Black
	Inch	31.5-inch
	Aspect Ratio	16:9
	Resolution	8MP (3840 x 2160)
	Color Gamut (Typ.)	sRGB (CIE 1931) 100 %
	Brightness (Typ.)	1000cd/m²
	Contrast Ratio (Typ.)	2000:1
	Response Time (Gray-To-Gray)	14ms (GtG, Overdrive Not Supported)
Feature	DICOM Compliant	Yes
	Hardware Calibration	Yes (Software Application: LG PerfectLum)
	Display Mode	Multi-resolution Mode (8/6/4MP), Focus View Mode, Light Box Mode, Pathology Mode
Video Signals	Input Terminals	DisplayPort x2
User Convenience	PBP / Dual Controller	Yes (2 PBP) / Yes
	Lighting	Yes
	Hot Key	Yes (6 keys)
	Presence Sensor	Yes
Physical Specifications	Adjustable Stand	Swivel: ±15° / Tilt.: -5°~15° / Height Range: 110mm

* Product specifications may vary by region and are subject to change without notice.

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LG InstaView Fridge to Lift the ‘MoodUP’ at Vivid Sydney 2023

The photo of LG’s ‘MoodUP™, by LG’ activation LED wall with the LG InstaView fridges with MoodUP at Vivid Sydney 2023

LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light

SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP™, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView™ fridge with MoodUP.

A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,000¹ color combinations to choose from and easy management via the LG ThinQ™ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.

Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz, What’s your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary.

The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.²

For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.

“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”

From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.

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¹Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
²Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: www.lg.com/au/moodup.

LG ‘Full Speed Ahead’ With Its EV Charger Solutions Business

Four different types of EV Charging models

HiEV Charger, an LG Affiliated Company, Has Unveiled Its
New Portfolio of Convenient and Reliable Electric Vehicle Chargers

SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022.

HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities.

The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates.

By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world.

The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification.

“The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.”

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LG Launches Micro LED Display for Virtual Production Studios

Exhibition standing for mockup and Corporate identity. Retail booth design elements in Exhibition hall .3D rendering.

New LG MAGNIT Designed for Advanced Content Creation Offers
Excellent Picture Quality, Easy Installation and More

SEOUL, May 24, 2023 — LG Electronics (LG) has announced the launch of its new LG MAGNIT (model LBAF) display for virtual production. A huge screen leveraging the company’s cutting-edge Micro LED technology, the new model delivers premium picture quality with deep blacks and vibrant, natural colors, helping directors to create immersive visual experiences. Ideal for film and media production, the new LG MAGNIT is capable of displaying digitally-rendered images in real time; synchronizing with monitors, cameras, camera trackers and production computers so that virtual and live-action elements can be seamlessly blended together.

The use of LED displays to provide lifelike backdrops for shooting footage of real actors, presenters and foreground objects is becoming more popular in the broadcasting and film industries. Designed specifically for virtual production studios and extended reality (XR) stages, the new LG MAGNIT, boasting LG’s robust chip-on-board (COB) LED technology and a 1.5 millimeter pixel pitch, delivers the supreme picture quality, features and convenience needed for professional content production. Employing millions of self-lit pixels, LG’s Micro LED panels are known for their stellar contrast, bright colors and accurate image reproduction. LG MAGNIT’s ability to faithfully display digitally-rendered landscapes – whether depicting a location from this world or a completely imagined realm – enables directors to make their artistic vision come to life.

LG MAGNIT for virtual production provides versatility by giving users the ability to customize the size of the displayed image and choose either hanging or stacking installation.^* The structure of LG’s Micro LED solution helps reduce color distortion to keep images true across a wide viewing angle, making the impressive display suitable for large-screen configurations. Additionally, for content creators that prefer an immersive effect, LG MAGNIT allows for a concave curvature of up to 10 degrees. The design of this state-of-the-art display also makes module alignment easy.

For simplicity of setup and management, the new LG MAGNIT offers convenient installation and maintenance. LG’s Micro LED display comes with large, 35.6-inch cabinets and has panel modules and power supply units that can be accessed from the rear. Offering broadcast quality performance, LG’s purpose-built display solution pairs superb color accuracy with low latency video processing and excellent HDR capabilities.

“A premium Micro LED display, LG MAGNIT for virtual production is an invaluable tool for broadcasting systems, movie studios and XR stages, helping directors to see their creative vision come to life,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Through collaboration with industry leaders, LG will continue to enhance its lineup of Micro LED solutions, offering large-scale displays customized to the unique requirements of diverse verticals.”

Since its initial launch in 2020, LG MAGNIT has raised the bar for premium display experiences, leveraging LG’s Micro LED technology to deliver stunning picture quality with accurate colors. Designed for use in various environments, the MAGNIT lineup includes displays for residential settings (model LSAD / pixel pitch: 0.78mm) and solutions for diverse business sectors, including corporate, retail and hospitality (model LSAB / pixel pitch: 0.78/0.9/1.25mm).

The new LG MAGNIT will be available in markets worldwide starting from this month. For more information about LG MAGNIT, visit LG.com.

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^*Accessories required for installation are sold separately.

LG Leverages Revolutionary Innovations to Accelerate Its Advanced Materials Business

Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems

SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.¹ LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.²

LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.

The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.

Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.

Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.

With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.

LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.

The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean™ function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.

“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”

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¹The product may not be available for usage in certain markets because of different regulations.
²LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’

[LG SIGNATURE Inspirations] Live Beyond With LG SIGNATURE: Toasting to Masterpieces

To deliver unparalleled living experiences, LG SIGNATURE is relentlessly motivated by art in all its forms. This ethos transcends into passionate support for standout art and cultural experiences.

To bring the LG SIGNATURE experience closer to customers, the brand has held events and created new partnerships through its wider UK brand campaign “LG SIGNATURE Hosts” experience so that more people can enjoy the luxury lifestyle products for themselves.

A key component of this initiative is LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra (RPO), one of the world’s finest orchestras and true masters of its art. With every musician at the pinnacle of their career, its performances are nothing short of legendary. This partnership with RPO and the activities that come with it, provide a meaningful opportunity for top-tier luxury media in the UK to engage directly with LG SIGNATURE, driving positive awareness of the brand and its products through the power of hands-on experiences.

Most recently, the brand held LG SIGNATURE Hosts The Music of Bond at London’s prestigious Royal Albert Hall, providing a perfect opportunity to create a decadent moment that aligns seamlessly with the LG SIGNATURE brand.

Dan Michelson, marketing director at LG UK

The event invited guests to enjoy an intimate dinner reception held in the Royal Albert Hall’s exclusive Clive Room, followed by a live performance of The Music of Bond from a Grand Tier Box. The show celebrated over 60 years of James Bond on the big screen by playing the most iconic theme songs and anthems from the box-office blockbusters.

On arrival, attending media were greeted with a James Bond-inspired pre-dinner aperitif and encouraged to play a game of blackjack at the casino table with ‘LG SIGNATURE Fun Money.’ One lucky winner received a collection of James Bond memorabilia including a box of socks from The London Sock Exchange’s 007 anniversary collection, a Bella Freud James Bond Dr. No mug and a ‘Bond Cars: The Definitive History’ book.

During the show, attendees could also have their main course paired with wine served at the optimum temperature, thanks to the LG SIGNATURE Wine Cellar on display in the Clive Room.

With cutting-edge innovation inspired by traditional wine storage techniques, it expertly replicates the conditions of underground wine caves to store and age wines for the optimal taste, while its sleek design is the epitome of minimalist luxury.

Photo credit: Royal Philharmonic Orchestra

After the meal, guests were invited to the Grand Tier Box to watch the world-famous orchestra play anthems from various James Bond movies. And if that wasn’t enough, refreshments and dessert carousels based on Bond movies were served throughout and guests even got the opportunity to mingle with two RPO musicians during the interval.

Throughout the evening, guests were treated to the full LG SIGNATURE hospitality experience, highlighting again just how much the brand values masterpieces in not only technology and innovation, but also culture and arts.

Live Beyond.
Experience next-level living with LG SIGNATURE.

Contributed by LG UK

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LG Newsroom