LG Smart Cam Pairs With LG TVs to Deliver a Smarter, More Interactive Experience

A woman using a fitness application on her LG TV to exercise at home, with LG Smart Cam attached to the top of the TV

Designed to Seamlessly Integrate With LG TVs, New Video Camera Allows Users to
Enjoy Enhanced Interaction and Convenient, High-Quality Video Calling

SEOUL, June 28, 2023 — LG Electronics (LG) announces the global rollout of its new Smart Cam (model VC23GA). A Full HD (FHD) video camera with built-in dual microphones and multi-view function, the Smart Cam seamlessly integrates with LG’s webOS-powered smart TVs* to provide enhanced user interaction with a host of premium apps and services. The pairing offers convenient video calling and conferencing, an elevated home fitness experience and much more to cater to the diverse needs of customers as they enjoy various services offered by LG Smart TVs.

Compatible with many of the services available on LG TV’s webOS platform, LG Smart Cam opens up a range of diverse and compelling interactive experiences. For example, users can now conveniently connect with co-workers, clients, family or friends via RemoteMeeting, an innovative web-based video conferencing service that also works across PCs, laptops and smartphones. The FHD resolution (1,920 x 1,080) Smart Cam provides smooth, crisp video that looks remarkably clear and lifelike when displayed on LG’s large screen TVs, which are known for their excellent picture quality. Setting up the RemoteMeeting app on LG TV is fast and simple and conveniently eliminates the need for a laptop or PC connection. Moreover, the Smart Cam’s built-in mics mean no extra peripherals are required.

Those who enjoy fitness and wellbeing apps will love the benefits of pairing LG Smart Cam with an LG TV. Exercite, a home fitness app that utilizes advanced AI motion- and exercise-recognition algorithms, accurately tracks the user’s body throughout each movement with the Smart Cam to provide real-time feedback on exercise technique – helping users optimize their performance. FlexIt, a platform boasting camera-assisted live one-on-one sessions with top fitness and wellness professionals, takes full advantage of the Smart Cam-LG TV integration. The powerful combo enhances the customized user experience offered by FlexIt, which delivers tailored programs and motivational tips and tricks to support users to achieve their fitness and wellbeing goals and maintain a healthier lifestyle.

Additionally, the duo of Smart Cam and LG TV enables new entertainment options including the new selfie app, Fun Mirror and the popular dance tutorial app, 1M HomeDance. Fun Mirror brings users a wide array of filters, fun photo effects and editing options to choose from, while Home Dance by 1M, a collaboration between LG and South Korea’s iconic 1 MILLION Dance Studio, one of K-Pop’s most popular choreography teams, provides a variety of tutorials and dance clips to help users hone their dancing skills. With Smart Cam connected, users can perform alongside the instructor in Camera Mode and learn the choreography of their favorite routines more efficiently.

LG Smart Cam’s integrated cover effectively blocks the camera lens when not in use to safeguard users from potential security breaches.

Stylish as well as functional, LG Smart Cam has a slim design that fits perfectly with the modern aesthetic of compatible LG Smart TVs launched since 2022, including its lifestyle TV lineup. Attaching firmly with its magnetic connectors, LG’s camera discreetly blends in with the TV to give the appearance of a single device. And thanks to its built-in dual microphone, the new camera ensures crystal-clear voice quality.

LG is committed to elevating users’ everyday lives with innovations that deliver exceptional value and differentiated user experiences. The flawless integration of the Smart Cam and LG TV enhances convenience, interactivity and entertainment opportunities for LG TV owners. LG Smart Cam is currently available from LG’s online stores in Korea and the U.S., and is scheduled to roll out in other major markets worldwide.

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^*LG Smart TV models running webOS 23 and webOS 22.

LG Showcases First Hotel TVs With Apple AirPlay at HITEC 2023

Visitors Experience LG’s Cutting-Edge Commercial Display Solutions
for Guest Rooms, Lobbies, Restaurants, Meeting Spaces and More

SEOUL, June 27, 2023 — LG Electronics (LG) is showcasing its new hospitality display solutions in Toronto, Canada, this week at HITEC 2023, the world’s premier hospitality technology tradeshow. From Transparent OLED Signage and Micro LED displays to interactive digital boards and content management solutions, LG is demonstrating a broad range of powerful display technologies and solutions designed to improve guest experiences in hotel rooms, lobbies, meeting spaces and restaurants.

LG is introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotels, offering guests a seamless and secure way to share content from their iPhone or iPad to their guest room TV. Hotel guests will connect iPhone or iPad securely to LG smart hotel TV by simply scanning a unique QR code. With no logins or passwords to remember and no separate app to download, this will be the simplest way for a hotel to enable guests to access their personal entertainment apps and accounts on the big screen in their room.

Hotel operators will be able to start offering AirPlay capability on LG smart hotel TVs later this year. AirPlay capability will be available on 2023 LG smart hotel TVs and on recent years’ models as well.

Visitors can also see how LG’s commercial display solutions enable a diverse range of experiences and capabilities for specific hospitality scenarios. Starting in the Lobby zone, a 65-inch 4K display shows how hotels can integrate digital art canvases and live content provided by Blackdove and Apollo, a digital art subscription service and LG partner. Located next to this is LG’s cutting-edge Transparent LED Film, which can be applied to glass surface, including windows.

In the Reception zone, visitors can experience the “wow factor” and power of LG’s 136-inch, 1.5mm pixel pitch All-in-One LED display, an innovation that includes an embedded controller, an on-board speaker and optional rolling floor stand. The 55-inch LG Transparent OLED Signage, a solution that delivers outstanding picture quality and high transparency, entices HITEC attendees with captivating digital media art.

In the Meeting Room Solutions zone, visitors have the opportunity to explore LG’s displays for meeting rooms, with options to suit spaces of various sizes and a range of different user needs. Among these are an impressive lineup of solutions well-suited for use in conference rooms, including the 163-inch, 1.8mm pixel pitch All-in-One LED display, products from the LG One:Quick series and 43- and 55-inch 4K UHD (3,840 x 2,160) screens. Visitors can also check out LG CreateBoard, a 75-inch interactive digital board boasting 40-point multi-touch functionality, 4K resolution and convenient screen sharing via the LG CreateBoard Share application.

Next is the Smart Room, which offers glimpse into the digitalized room technologies, including a 55-inch LG Smart TV, smart blinds and smart lights. Along with these, visitors can experience Pro:Centric, LG’s content management solution for hospitality environments.

The Suite Room zone introduces LG’s premium 97-inch OLED display, while the Presidential Suite zone impresses with the 136-inch, 0.78mm pixel pitch LG MAGNIT, which provides deep blacks, vivid colors and incredible contrast for immersive viewing experiences.

“The LG solutions highlighted at HITEC 2023 offer hoteliers an array of options to suit multiple needs and spaces,” Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG is committed to developing innovative hotel display solutions in collaboration with professional companies, with the aim of delivering excellent entertainment experiences that make guests feel right at home.”

Visitors to HITEC, the Hospitality Industry Technology Exposition & Conference, can explore LG’s booth (#1809) at the Metro Toronto Convention Centre. For more information about LG’s hospitality-focused products shown at HITEC 2023, visit here.

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[Future Tech] Big Data and DX, Sparking the Evolution of Home Appliances

A company that understands there’s no place like home, LG is trying to make home life even better through expanding the customer experience offered by its advanced appliances.

LG presents consumers with a diverse range of products spanning around 20 different product categories, including home appliances, TVs, information technology and signage solutions. Right now, there are almost 200 million LG smart home appliances delivering customized convenience to people all over the globe. Via its rich ecosystem of products, and with the consent of its customers, the company is actively collecting and organizing data throughout the entire customer journey. Based on the analysis of this data, LG is developing various services and features to further improve the customer experience.

By utilizing ‘big data,’ the company is showing how digital transformation (DX) can simultaneously enhance business competitiveness and bring greater value to consumers. LG is applying DX technology to several key areas of its operations, such as product development, manufacturing and sales; improving the way the company works while also creating first, unique and new – or F.U.N. – customer experiences.

Let’s take a look at some of the innovative ‘DX-powered’ services that LG is able to provide its customers.

Proactive Customer Care

Inconvenient and rare though it may be, sometimes, home appliances don’t function as intended. To help avoid any major breakdowns, and the hassle that invariably comes along with them, LG developed a technology that preemptively checks for any potential issues and takes action in advance if any is required. The collection and analysis of home appliance data makes it possible to identify if a product has been incorrectly installed or is being improperly used, flagging the problem before any actual damage is done.

LG is expanding this preventive maintenance technology, which is being used throughout its home appliance lineups, by incorporating data-based AI care services. One such service enables the company’s washing machines to notify users when the drum needs cleaning due to laundry contamination or inform them if there is a risk of pipes freezing or bursting due to cold ambient temperatures. Active rather than passive, LG’s AI customer care features can be easily managed using the LG ThinQ app.

Upgradable Home Appliances

LG’s paradigm-altering ThinQ™ UP home appliances can adapt to the unique and changing lifestyles of each customer thanks to their impressive upgradability. A first for the home appliance industry, ThinQ UP technology, which allows customers to choose which additional features or functions they download and install, was no small task to develop.

In addition to providing a more tailored experience to users, ThinQ UP has helped LG to lower the total cost of developing and testing new functions for its appliances. In the future, ThinQ UP functions will be continuously improved based on customer usage data.

In order to deliver innovations like ThinQ UP, it is essential to first gain a deep understanding of how customers live. LG achieves this through analyzing product usage data and a variety of ‘external’ user data, such as whether the user is sensitive to heat, how much water they drink, and whether or not they have pets.

Customer Index

Developed and managed by LG, the Customer Index provides a wealth of data that the company is leveraging to make its smart home appliances – and related services – even smarter. The Index is helping to extend and enhance the user experience by revealing underlying usage patterns as well as customers’ hidden wants and needs – which LG then addresses by crafting clever, new services linked to its products.

In the future, owners of LG Objet Collection products who are interested in interior design will be able to use the company’s interior platform to find décor inspiration and purchase interior accessories that match with the aesthetic of their home appliances. As another example of what could soon be possible, LG’s Styler, washing machine and dryers may be able to connect users with specialist mobile laundry services aligned with their specific needs uncovered through the analysis of usage data.

By seamlessly combining products, data and services into a unified whole, LG will create continuous customer experience innovation that delivers unprecedented value and convenience. And through its commitment to implementing DX technologies, the company will keep on growing and refining its ability to help consumers everywhere enjoy healthier, happier lives.

Stay tuned to LG Newsroom for the next episode in the Future Tech series.

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LG CEO Inspects Service Site, Emphasizing Uncompromising Customer Experience

LG CEO walking around districts in Hongdae, Korea, with a ladder in his hand

According to LG, nothing is more important than providing outstanding customer experiences through its advanced products and services. Driven by its core value of always delivering an ‘Uncompromising Customer Experience,’ LG prioritizes the creation of first-class customer experiences above all else.

The company strives to deliver exceptional quality at every stage of the product life cycle, from initial product planning and providing after-sales service to the release of a new model.

With this in mind, LG CEO William Cho recently took the time to inspect a service site before Korea’s peak summer season hits.

On June 16, the CEO visited the company’s service center in Hongdae – a vibrant, youthful district of Seoul – to look into how preparations for its after-sales service peak season, from June to August, were going.

He first examined the status of securing special support personnel in areas where service requests are concentrated, building a system that enables service managers in neighboring areas to provide immediate support so that customers don’t have to wait long at a time when the heat is almost unbearable.

The CEO also reviewed the manuals used in the event of natural disasters, such as a heat wave or torrential rain. And as more rain is forecasted this summer, the system has been reorganized to provide immediate recovery support during a disastrous flooding event.

CEO Cho then went on home appliance repair calls related to LG’s refrigerators or ACs, which allowed him to listen to stories and feedback from customers in their own homes.

“My heart goes out to customers worried about the recent hot and humid weather,” said CEO Cho. “We will continue to do everything we can to respond to and address customer inconveniences on time without delays.”

The company has made continuous efforts to make summer as cool and enjoyable as possible. For instance, LG has been conducting AC pre-inspections since March, which involves a service engineer visiting the customer’s home to check the appliance’s performance free of charge. In fact, the company has already made three times more pre-inspections of its ACs than last year.

CEO Cho has also talked directly with service managers to better understand the factors that increase their sense of accomplishment and the difficulties they have felt in the field, and to brainstorm new ideas for providing faster, more efficient services. “Symbolic of LG’s customer service, service managers play the most important role in bringing a smile to customers as the real faces of our company,” mentioned Mr. Cho, who continued by reiterating the company’s commitment to discovering various ways to make life good for customers.

The company has long prioritized providing quality after-sales services. Since 2002, LG held an internal event called the ‘Service Olympics,’ which challenged service managers to put their service capabilities to the test and share their know-how with other service workers so that every possible appliance issue can be handled swiftly going forward.

In March, CEO Cho visited Hi-Teleservice, an LG subsidiary specializing in customer service, to meet customer counseling consultants. Recognizing that a better working environment for customer service pros can lead to excellent customer experiences, he encouraged the introduction of a “balanced work system” that allows them to work from home three weeks per month, as well as activities promoting effective communication in the workplace.

The company plans to continue conducting on-site service inspections by executives to best reflect customer feedback into its service policies. “True customer experience innovation begins with listening to the customer and is only complete when that customer is left smiling with satisfaction,” said CEO Cho.

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LG Hosts ‘Swan Lake’ Performance, Expanding Engagement With Arts and Culture Scene

A ballerina posing next to LG SIGNATURE OLED M installed at LG Arts Center SEOUL

Converging Technological Excellence and Artistic Brilliance,
LG SIGNATURE OLED M Showcased at Special Exhibition Zone

SEOUL, June 22, 2023 — LG Electronics (LG) is bridging the worlds of art and technology with its ultra-premium brand, LG SIGNATURE, by sponsoring a remarkable ballet performance of ‘Swan Lake,’ choreographed by the esteemed French ballet master Angelin Preljocaj, at the LG Arts Center SEOUL in South Korea from June 22 to 25. This sponsorship signifies the second occasion where LG SIGNATURE has supported performances at this venue, following its patronage of ‘He Who Falls’ by Yoann Bourgeois in November 2022.

A renowned master of modern ballet, Angelin Preljocaj is considered one of the most important contemporary choreographers since the 20th century. After a gap of 4 years since Ballet Preljocaj toured Korea with ‘La Fresque,’ he makes his long-awaited return to Korea. Inspired by the creative vision and imagination that Marius Petipa instilled in ‘Swan Lake,’ Angelin Preljocaj intertwines his own inventive genius to give birth to yet another extraordinary work. One of the highlights of the performance is the captivating group dance sequences, where 25 ensemble dancers gracefully portray the image of wild swans gliding across a lake.

In addition to the captivating performance of ‘Swan Lake,’ attendees at LG Arts Center SEOUL will have the privilege of immersing themselves in the LG SIGNATURE exhibition zone, strategically located at the entrance of the LG SIGNATURE Hall. Carefully curated to align with the enchanting concept of ‘Swan Lake,’ these spaces offer a distinctive experience that extends the emotional impact of the performance beyond the confines of the theater.

Creating a backdrop reminiscent of a dark lake, the exhibition zone showcases the LG SIGNATURE OLED M (model M3), the world’s first and largest OLED TV. This remarkable display evokes visions of swans elegantly gliding across the water’s surface through the use of its wireless solution. Adding to the captivating TV, a separate Zero Connect Box, responsible for wirelessly transmitting video and audio signals to LG’s cinematic screen, located beside the screen on a swan sculpture adds an artistic touch to the exhibition. In the OLED M special exhibition zone, the wall panels extending on both sides showcase the journey of innovation in LG OLED TVs over the past 10 years. It also introduces the brand philosophy of LG SIGNATURE, which upholds the “Art of Essence,” and the brand theme ‘Live beyond.’, emphasizing the experience of life becoming art.

LG SIGNATURE OLED M is set to make its official debut in the second half of the year. Educating and showcasing the premium value of LG SIGNATURE to customers visiting LG Arts Center SEOUL, LG’s dedicated exhibition and photo zones – open to the public until July 22 – aim to provide a comprehensive and immersive experience that highlights the unique features and exceptional quality of LG SIGNATURE products.

Continuously promoting its cultural and artistic endeavors as a way to communicate its blend of artistic values and innovative technology, LG SIGNATURE is the official partner of the Royal Philharmonic Orchestra in the United Kingdom, the American Ballet Theatre in the United States and La Scala opera house in Italy.

“We take great pride in the fact that LG Electronics has once again signed a title sponsorship this year, further solidifying our commitment to the arts and culture scene,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “With the LG SIGNATURE OLED M Exhibition zone, we have created a convergence of technological excellence and artistic brilliance aiming to provide audiences with an immersive firsthand experience of the exceptional LG SIGNATURE OLED M, meticulously crafted with our finest technology.”

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One TV, Endless Possibilities: Designed for Every Lifestyle

A 2023 LG OLED TV mounted on the wall of a bright, modern living room

Imagine yourself fully immersed in the final scene of a movie. What do you see? The careful arrangement of objects, delicate shades of color and every visual element artfully come together to portray a distinct message. This is known as ‘mise-en-scène’ in the film industry.

Mise-en-scène, which was previously only considered by iconic directors, is firmly on the minds of designers at the LG HE Design Lab, who pursue product designs that help people discover the unique beauty in everyday life. Taking a customer experience-focused approach, the team strives to produce versatile designs offering value for diverse needs and preferences – a myriad of lifestyles, packed into one TV.

Minimizing a TV’s visual elements help it effortlessly blend into its surroundings, thereby giving users greater freedom to inject their unique personality and style into their living space. With exactly this in mind, the “Gallery Design” of the LG OLED evo G Series, a flush-to-wall form factor that resembles art gallery picture frames, was born.

One of the innovations which makes the Gallery Design possible is a special recessed area at the back of the product which allows the TV to seamlessly rest against the wall when combined with LG’s dedicated wall bracket – differentiating the G series from most premium flat-screen TVs, which have protruding back covers to make room for connections and back-firing speakers.

Making the LG OLED evo G Series even more of a minimalist’s dream, a razor-thin bezel frame made of sleek, elegantly finished aluminum adds a touch of refinement to the home décor, as well as unlocking immersion of the highest degree so that movie and game nights are always unforgettable.

What’s more, the LG OLED evo G Series’ Zero-gap design allows its wall bracket and cables to be stored out of sight for a sleek and clean look. With all the drab TV accessories neatly tucked away, users can finally enjoy their living environment’s aesthetics to the full. This incredible design fully demonstrates the LG HE Design Lab’s efforts to make installation easier while expanding use cases.

According to LG’s product designers, all these innovative form factors were born from a unique design approach which aims to conceal, rather than expose. “We tend to believe that designs exist to be detected with the user’s eyes – but more often, obscurity is the superior approach,” explained Jang Yong-hun, senior product designer at the LG HE Design Lab’s Display Design Team. “In the case of LG OLED TVs, visual elements which easily stand out are carefully hidden from view in order to deliver the utmost level of content immersion.”

LG’s customer experience-driven approach showcases the boundless evolution of TV design, seamlessly emerging with increasingly diverse lifestyles. Unveiled at CES 2023, the 97-inch LG SIGNATURE OLED M TV features a wireless real-time video and audio transmission technology to eliminate cable clutter, creating endless new ways for homeowners to redefine their space. Leading the way for a reimagined form of home entertainment with new levels of convenience, the LG OLED M and its wireless solution stand out by far among TVs released to date.

LG’s designers are conceiving new innovations to ensure the company’s TVs complement every part of your prized home décor. So next time you rearrange your abode, take the full creative rein and become the director of your own scene.

For more on how the LG HE Design Lab is setting new standards for the perfect home entertainment experience through groundbreaking designs, keep coming back to the LG Newsroom.

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* Images simulated to enhance features. May differ from actual use.

[Executive Corner] Perfecting the Customer Experience Through Design

Hwang Sung-gul, head of the Design Management Center at LG Electronics posing for a photo

The physical design or look of a product is extremely important in creating a good first impression with consumers. Equally vital to the reception and enduring appeal of a product is another kind of design called customer experience (CX) design. An innovator in both areas, LG is known for delivering lifestyle solutions that provide pleasing aesthetics and memorable customer experiences.

For LG, the CX journey begins with research into all aspects of user-product interactions – work that is conducted at the Design Management Center. The company’s commitment to ‘customer-centered thinking’ informs the Center’s approach to constructing and curating the CX, which has emerged as arguably the most critical component of industrial design.

In the past, designers’ only focus during the product development process was on product packaging and the appearance of the product itself. Today, however, designers are often heavily involved in multiple aspects of the operation, right from the very beginning of planning. Designers can provide much-needed visual references for core concepts and design elements, providing clarity of direction and helping to get every member of the development team on the same page.

The experts at the Design Management Center keep the target customer in mind from the outset, establishing a clear methodology for aligning their decisions and choices with this people-first approach. LG’s designers also act as a liaison between the engineers – who address the technological requirements to make a product work – and the customer; giving a voice to the customer perspective to help guide the CX to exactly where it needs to be.

In some respects, consumers have become more sophisticated than the designers, developers and businesses responsible for the products and services they buy or subscribe to. Influencers, bloggers and YouTubers dig into products with an unprecedented level of expertise, pushing brand designers to up their game and further their understanding of the CX.

This starts with undertaking in-depth research into all aspects of how consumers experience the products they use. Once these ‘aspects’ have been identified, they can then be reverse-engineered and ultimately incorporated into the product and CX design. How a product is received, or whether it is viewed as ‘good’ or ‘bad’ depends on the designers’ ability to address both the seen and the unseen – the things consumers recognize that they want as well as the things they want, but aren’t aware of.

While the impact of the ‘first impression’ is important for a product, lasting fandom is built through a well-considered and optimally delivered CX. Thus, it is very important for designers to consider the intricacies of the CX during the initial development stage. Doing so makes it possible to create innovation that genuinely adds value and enjoyment to users’ daily lives.

Created to strengthen design at LG, the Design Management Center is central to the company’s success in crafting solutions for a better life. The Center also takes the lead on product quality, leveraging its six internal research institutes to determine whether there are any deviations or inconsistencies within a given product line that could detract from or compromise the intended CX.

Over the years, the definition of design has expanded from a single function to a broad scope of activities and initiatives. Companies pursuing innovation tend to prioritize the concept of ‘design thinking,’ which encompasses the discovery and analysis of new problems and the finding of suitable solutions. Not just a useful tool for designers, design thinking is now being employed by various departments at LG to solve a wide range of problems.

LG believes that home appliances should last for a long time and be able to harmonize with a consumer’s living environment and lifestyle. As such, it is essential to the design process to think about the impact or effect an appliance will have on a consumer’s space and daily life. This is why LG endeavors to bring ‘calmness’ to its products – because it has considered and understands that creating a sense of calm can benefit users’ emotional state and well-being. Calm is also associated with ‘warmth,’ an element that has long been a key part of LG’s brand identity.

LG also offers an array of non-hardware products, such as the webOS and ThinQ platforms. In terms of software, ‘good design’ means smoothly integrating customer feedback into each successive version to remedy any pain points and drive greater enjoyment and convenience. Further to this, it is ‘good design’ to analyze the complexity of one’s customers, as this can lead to the targeted improvement of product-consumer interaction, and make any services delivered more convenient (even those that don’t require the customer to control them directly).

Another way that LG is adding convenience to its home appliances is through applying artificial intelligence (AI). Its washer with AI, for example, can consider current weather conditions and advise users in advance when it would be optimal to unload the laundry from the washer. This helpful reminder can prevent clothes from staying in the washer too long after a cycle, especially in hot and humid weather, saving users the hassle – and water and energy costs – of having to rewash them. The ‘intelligence’ that makes AI so useful is built through data gathered from user research, which is often conducted on the design side of product development.

A major area of focus for LG is designing experiences that appeal to Millennials and Generation Z – referred to collectively as Generation MZ in South Korea. One of the challenges of this is that members of ‘MZ’ represent a plethora of characteristics, tastes and ideals. This makes it even more crucial to closely study the different backgrounds and values of MZers, as this can give a brand the insight necessary to relate to younger consumers and meet their continuously evolving needs. By having a comprehensive understanding of new and emerging consumption trends, designers can contribute to the creation of products and services that resonate with Generation MZ.

Another area of emphasis for the Design Management Center is the vehicle component business. Here, it is the Center’s role to help LG’s auto industry clients visualize the possibilities enabled by the vehicle component business’s innovative technologies. Design plays a big role in the business realm, where it is utilized not only to help customers or potential partners comprehend a specific technology, but to illuminate the uses and value of that technology. Also, with new cars released yearly, design plays a significant part in the updating and upgrading of in-vehicle content.

Design that reflects a careful consideration of what consumers want and need will typically enhance a product’s charm, convenience, and the depth and desirability of the CX it offers. LG’s Design Management Center is sincere in bringing the customer’s perspective to the development process. Whether it is devices, platforms or services, LG will continue to offer experiences that provide a sense of comfort and warmth, honoring the trust that it has earned through decades of always putting the customer first.

By Hwang Sung-gul, head of the Design Management Center at LG Electronics

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Invitation to Hong Kong’s Most Exquisite Journey of Art

MonoC's Rhapsody in Boom on 136-inch LG LED All-in-One with LG StanbyME on the side

As an active supporter of art and culture, LG has worked with a long list of world-renowned artists and galleries so that they may astound the world via captivating display technology. Stepping into 2023, LG Hong Kong is embarking on a new journey to bring a series of digital artworks to art aficionados by offering its full support to three awe-inspiring exhibitions.

Watch Flowers Bloom on LG’s Giant LED Screen

Following last year’s hugely successful MonoC art exhibition at Digital Art Fair Xperience Hong Kong 2022, LG once again partnered with the trailblazing metahuman digital artist to celebrate Rosewood Hotel’s fourth anniversary. Unveiling her latest masterpiece, Rhapsody in Bloom, LG perfectly captured the essence of all four distinct flowers depicting the four qualities of the Hong Kong hotel on the stunning and expansive 136-inch LG LED All-in-One.

The unmatched picture quality of LG LED All-in-One display let viewers feel completely immersed in the graceful, intricate details of each vibrant flower on show. Guests could even engage with MonoC’s latest art piece in real time, shattering the notion that art and life only truly exist in separate worlds. Visitors to this unique exhibition, Rhapsody in Bloom, could receive a glimpse into the future of digital art.

Dive Into Exquisite Antique Pieces With LG OLED TV

Another LG partnership that continues to amaze is with Fine Art Asia, this time in the form of a group exhibition entitled Otherworldly, which was held at Art Basel in Hong Kong earlier this year. Once again, top-spec OLED self-lit technology has been invited to the art scene to take three exhibitions showcasing animation and artificial intelligence (AI)-based visuals to the future. Here, LG unveiled its enormous 97-inch OLED evo Gallery Edition G2 TV to show off art that combines traditional and contemporary art displays.

Thanks to LG’s technology, every masterpiece on display was presented to perfection thanks to color expression that catches every fine detail in excellent clarity and impeccable contrast. Recently, visitors of the third-ever Fine Art Asia Pavilion at Art Basel Hong Kong could be transported into a visual world and travel back thousands of years across multiple cultures to gain a whole new perspective on art.

Explore the Palace of Versailles Through the Lens of LG OLED

Based in the heart of Hong Kong, the French May Arts Festival is one of Asia’s largest celebrations of French visual arts, music, dance, theater and gastronomy. And as its official display partner, LG promised a sublime virtual tour of the Palace of Versailles powered by the 2023 LG OLED evo TV collection.

This exhibition promises festivalgoers an ultimate virtual experience of the luxurious magnificence of Versailles’ World Heritage Site with LG’s ultra-fine screen imaging. The company’s contribution was even acknowledged during the opening ceremony by honorable representatives including the Secretary for Culture, Sports and Tourism of the HKSAR Government, the Consul General of France in Hong Kong and Macau and Co-Chairman of the board.

This inclusive opportunity to appreciate the wonders of Versailles on a different level will be available at the Hong Kong Heritage Museum from April 19 to July 9.

This long journey of art in Hong Kong demonstrates the company’s everlasting commitment to delivering better experiences in all kinds of distinctive ways. Keep your eyes peeled for more collaborations between LG global offices and like-minded partners to bring customers fun, unique and memorable experiences.

Contributed by LG Hong Kong

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Pioneering a Better Tomorrow Together in the MEA Region

Four people applauding to appreciate LG West Africa's donation of LG DUALCOOL air conditioners

Boasting diverse, emerging markets and great growth potential, the Middle East and Africa (MEA) region is an important market for LG. As such, the company is speeding up its community-focused social contribution activities in the region to reach the local community, and striving to fulfill its responsibilities as a global corporate citizen and expand business opportunities for all.

LG West Africa recently donated LG DUALCOOL air conditioners (AC) to a general hospital in Lagos, Nigeria’s coastal megacity. Thanks to a dual inverter compressor with two cylinders, DUALCOOL ACs can compress a large amount of refrigerant to achieve energy-efficient performance. In Nigeria, usually the climate is hot all year round, fueling high demand for air cooling solutions that are highly energy-efficient.

According to a World Health Organization report, Nigeria also has one of the highest rates of malaria, a deadly disease transmitted by mosquitos, which is why the company donated mosquito nets to be used by soon-to-be mothers and patients at the hospital.

Meanwhile in Saudi Arabia, the company recently launched its eco-friendly campaign ‘Yalla Green’ – ‘Let’s Go Together’ in Arabic – with its energy-efficiency air solution products that scored the highest Seasonal Energy Efficiency Ratio (SEER) grade. In fact, as a leading air conditioner brand in Saudi Arabia, all of LG’s inverter air conditioners display a green SEER label.

To help realize a greener future, LG Saudi Arabia collaborated with Shaker Group, a local home appliance distributor, to plant trees in Thadiq National Park near Riyadh and give a boost to the government’s environmental movement. In line with the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees throughout Saudi Arabia by 2030.

Community-based social activities focused on energy-efficiency and eco-friendly products are also helping local businesses grow. Last year, the company’s sales in the MEA region increased by more than double digits from the previous year, exceeding KRW 3 trillion for the first time ever. In particular, the air solution business’ sales of high-efficient products increased by over 20 percent.

LG now has regional production bases in Saudi Arabia and Egypt so it can swiftly respond to market demands. In March, the company also hosted LG Showcase 2023, a renowned tech event, in Dubai, UAE, where it introduced the latest products coming to the region. Held for the first time since the pandemic, this offline event drew global attention and was attended by a record-breaking 400-plus visitors, including partners, distributors and journalists from 76 MEA countries.

LG will aim to continuously carry out diverse and impactful social contribution activities in line with its vision, as it empathizes with the local community and strives to accelerate its efforts in emerging markets with great growth potential.

Stay tuned to Beyond News to learn more about LG’s initiatives in the MEA region.

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LG’s Cutting-Edge MAGNIT Series Presents Immersive Experiences at InfoComm 2023

LG MAGNIT 8K Micro LED display in the Digital Art Zone

Company Exhibits Flagship MAGNIT Series,
Breathtaking Transparent OLED Technologies and LG CreateBoard Display Solutions

SEOUL, June 15, 2023 — LG Electronics (LG) is demonstrating its impressive range of digital display solutions at InfoComm 2023, the professional audiovisual tradeshow taking place in Orlando, Florida, USA, from June 14-16. LG’s 10,400 square foot booth features a vast array of innovative digital displays, exhibited across a dozen distinct product zones showing use cases and applications for a wide range of industries and environments. Improving efficiency, productivity and the customer experience, the company’s latest offerings present creative and practical solutions for today’s world.

Headlining the company’s InfoComm showcase, the sophisticated MAGNIT displays for commercial and residential use are a sight to behold. The LG MAGNIT lineup – which includes newly introduced models with a remote powerful supply option – offers a comprehensive range of pixel pitches (from 0.68 to 1.56 millimeters) and the flexibility to meet different needs. Designed with user safety and the installation environment in mind, LG MAGNIT displays have passed several tests regarding the surface spread of flame, color consistency over a wide viewing angle and electromagnetic compatibility.¹

The Digital Art Zone of the booth centers around the massive 272-inch LG MAGNIT 8K Micro LED display, an attraction that demands visitors’ attention. Screening a variety of 8K footage capturing the beauty of the natural world, LG’s show-stopping display is a stellar means of delivering content and messaging, and is suitable for use in public spaces, and in corporate and hotel lobbies. On the rear side of the zone’s Media Art wall, the new LG LED All-in-One 163-inch display dazzles with art content made all the more mesmerizing by the screen’s scale and superb color reproduction.

Visitors will also be treated to another spectacular sight, as the LG MAGNIT 8K Micro LED display synchronizes with a Transparent OLED Signage media wall (comprising 26 55-inch displays) to create an incredibly immersive media art experience. The unique installation shows off the versatility and the potential creative applications presented by LG’s cutting-edge technologies.

In the Virtual Production Zone, LG is demonstrating advanced display solutions (including LG MAGNIT and LG UltraFine™ Display OLED Pro) for broadcasters, production studios and digital content creators, with displays that allow for live-action footage to be shot against a realistic virtual backdrop. Attendees can learn how virtual production studios work and how they are being used in film and TV, and by in-house corporate communications channels, for diverse media creation.

Gracing the Corporate Zone is a 163-inch LG MAGNIT with remote power supply option. Integrators will see for themselves how the minute pixel pitch and detailed colors of LG’s Micro LED-based display provide excellent clarity and image fidelity. The zone also plays host to the company’s 21:9 LED All-in-One display optimized for widescreen video conferencing platforms, as well as a variety of other display solutions.

Moving into the Education Zone, visitors are presented with the LG CreateBoard (TR3DK series), which paves the way to interactive and collaborative classroom experiences with its UHD (3,840 x 2,160) resolution, 40-point multi-touch screen.² LG’s latest digital learning solutions come with LG CreateBoard Lab for content creating and writing, and LG CreateBoard Share for wireless content and screen sharing.

In the Retail Zone, the spotlight is on a custom-designed digital sculpture comprising eight of LG’s versatile 55-inch Transparent OLED Signage solutions. Along with the sculpture, which resembles a giant prism, is a 30-inch Transparent OLED Signage model that serves as the stunning centerpiece of a luxury shoe display. This zone also includes a double-sided window-facing LED display. The installation of LG’s 87-inch high-brightness window-facing LED display with a 65- or 75-inch UHD display solution in rear configuration provides space efficiency and a generous amount of screen real estate for communicating with customers.

The Food and Beverage Zone features a variety of digital displays, including a 37-inch Stretch display ideal for advertising on food pick-up shelves, and ultra-bright 22-and 55-inch weatherproof models optimized for drive-through applications. Complementing the displays are software solutions such as SuperSign AD and SuperSign QSR. SuperSign AD enables the distribution of targeted advertising content based on select data and can generate reports that support effective advertising management. SuperSign QSR, LG’s specialized order management solution for quick service restaurants, facilitates order taking, order transmission to kitchen displays and can even manage waiting lists.

At the Software Solutions Zone, visitors can explore LG’s diverse range of innovative cloud platform solutions: the SuperSign Cloud and Pro:Centric Cloud content management solutions and the LG ConnectedCare remote management system. Demonstrations held in the zone show how these cutting-edge software offerings can help businesses conveniently manage their LG digital displays.

The company’s technologies designed with users and environmental considerations in mind – and related industry certifications – can be seen in the Better Life for All Zone. Visitors can learn about LG CreateBoard’s flicker-free and low blue light certifications, and see how the LG Kiosk enhances accessibility through the inclusion of a tactile keypad. A company that understands the importance of sustainability, LG is showcasing a range of technologies that prioritize the reduction of plastic usage and power consumption.

“To fully convey the strength, variety and innovation of our latest digital display solutions, we decided to create our biggest InfoComm showcase yet,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We are offering visitors a first-hand look at how our digital display solutions are already being deployed in real-world environments, from boardrooms, retail stores and restaurants to educational institutes, virtual media production studios and more. We will continue to deliver innovative display solutions to help make a Better Life for All.”

Visitors to InfoComm 2023 can explore LG’s booth (#1642) at the Orange County Convention Center. To learn more about LG’s digital display solutions at InfoComm 2023, visit b2bmkt.lge.com/us-infocomm2023.

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¹LG MAGNIT has been certified for the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B) and for providing color consistency over a wide viewing angle tested by TÜV Rheinland. Certifications may vary by model.
² A max of 40 points is detected in the Windows environment, while a max of 32 points is recognized in the Android environment.

First ‘Life’s Good’ Event Brings Smile to Employees

LG CEO and employees posing together for a photo in front to the Life's Good event truck

Unveiled this April, LG Electronics’ new brand direction and visual identity bring a more dynamic and youthful look to the company’s products, services and communications. The new changes highlight LG’s positive, affirming message of Life’s Good, and can be seen across all manner of physical and digital touchpoints worldwide.

With employees just as important as customers, it was just as crucial for the company that the employees who make up the LG brand could truly feel and experience the newly reinvented brand direction and ultimate goal of making sure Life’s Good.

To do this, LG held its first-ever Life’s Good event for company employees in South Korea beginning June 12 and running until the end of the month. The offline event was created to promote the brand value pursued by LG, and to provide an opportunity for all local employees – including executives – to gain a deeper understanding of what Life’s Good is all about.

To best remind of the company’s philosophy, the Life’s Good event was planned around LG’s core values. In line with the first value of ‘Uncompromising Customer Experience,’ the company ensured that the overall quality and design of the event space and goods distributed during the event were of the best quality. Aligned with the value of ‘Human-centered Innovation,’ the company prioritized creating an event that would be meaningful for all employees. And, following the last value of ‘Warmth to Power a Smile,’ LG aimed to host an event where all participants could take a break from work and enjoy the moment of ‘Life’s Good’.

During this month, Life’s Good trucks adorned with assets applying the brand’s new visual identity and brand direction will tour 11 of LG’s South Korean business sites, including LG Sciencepark R&D complex in Magok, the R&D Campus in Seocho and the LG Smart Park production base in Changwon.

At each site, the trucks transform into mobile brand event spaces offering LG employees engaging brand experience programs during their lunch breaks and throughout the afternoons. The trucks also act as giant screens, boasting a large LED display to play a video showcasing the exciting, new visual identity and conveying the company’s endless enthusiasm for making life good.

Employees visiting the event zones didn’t leave empty-handed, as the Life’s Good truck was prepared with a variety of merchandise featuring the Life’s Good slogan. Created through a collaboration with a popular coffee brand to ensure the finest taste, complimentary coffee cans were handed out during the event in three different color designs, representing each of LG’s core values.

And, through a digital roulette event, participants could play to win goods featuring designs and colors that considered LG’s new visual identity, brand value and the season. For instance, there were goods to enjoy the pleasure of life through leisure activities, such as camping chairs, as well as items that reflect the company’s core value of warmth to power a smile, such as beach towels that can be used during summer trips. There were also practical goods that considered the current season, such as umbrellas.

At the recently held Life’s Good event at LG Twin Towers in Yeouido, LG-branded goods were handed out by none other than LG CEO William Cho. The CEO also took the time to take photos with employees, who were surprised and delighted by his unexpected appearance.

“My hope is that the Life’s Good event offers LG employees the opportunity to feel closer to the brand and more aligned with what we strive for as a company,” said CEO Cho. “Let’s strive to be brave optimists who are continuously taking on and overcoming challenges in order to provide consumers with a better life.”

The employees who participated in the event shared their positive experiences of the event. One employee said they have high hopes and anticipation for LG’s attempt to become a more active and youthful brand, while another employee said they were moved by the company’s view that providing a better life for consumers starts with the happy lives of the people at LG. Another employee shared delight in receiving unique goods symbolizing the LG brand that can’t be bought in a store.

Stay tuned to Beyond News to see how LG continues to share its new brand direction around the world!

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Accelerating Economic Growth in Indonesia With New MULTI V Production Line

(From left to right) Edy Sucipto, Kim Joo-hoon, Priyadi Arie Nugroho, Jung Jae-hoon, Leem Jae-ho, Amirul Setiya Adi and Ronny Wibisono from LG Electronics Indonesia office

(From left to right) Edy Sucipto, department leader for SAC at LG Electronics Indonesia (LGEIN), Kim Joo-hoon, product director for Air Solution at LGEIN, Priyadi Arie Nugroho, director of Electronics and Telematics Industry for Ministry of Industry of Indonesia, Jung Jae-hoon, president of LGEIN Tangerang Factory, Leem Jae-ho, production leader of LGEIN Tangerang Factory, Amirul Setiya Adi, manufacturing department leader of LGEIN Tangerang Factory, and Ronny Wibisono, development department leader of LGEIN Tangerang Factory

Just a few months after celebrating 32 incredible years in the “Emerald of the Equator,” LG Indonesia has once again demonstrated its commitment to playing an active role in the nation’s development. On May 23, during a pre-opening ceremony, the global consumer electronics innovator announced plans to add a new production line to its factory in Legok, which already serves as a production base for the domestic and overseas demand for household devices and appliances, such as washing machines, refrigerators and domestic ACs.

The new line will produce LG MULTI V^™, LG’s Variable Refrigerant Flow (VRF) solution for commercial offices and buildings. The company’s VRF solutions are among the most versatile and powerful on the market, delivering enhanced energy savings and a more comfortable indoor environment. With demand for buildings to be more eco-conscious continues to grow worldwide, LG’s newly expanded factory is perfectly poised to become an essential production center for energy-efficient MULTI V^™ units.

Through this major plant expansion, LG aims to further demonstrate its dedication to supporting the government’s initiative to increase the domestic component level (TKDN) – a percentage of the value of domestic production components – as an effective way of bolstering Indonesia’s economy.

With a product range that seamlessly integrates into the everyday routines of locals, LG Indonesia hopes its latest initiative will spur on future collaborations with the government so that it can make an even greater contribution to the economic growth of the country.

Once preparation is complete, the first production stage is scheduled to start within the fourth quarter of 2023, initially producing 100 MULTI V^™ units a month and then expanding as production progresses.

As well as its Legok factory, the company also operates a production facility in Cibitung, Bekasi, which currently serves as the central hub for manufacturing display devices like its TVs, monitors and various products catering to our clients’ commercial needs. Notably, this factory also serves as a key LG production hub to meet the growing demands of the Asian market.

Contributed by LG Indonesia

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LG Advances Traffic Safety Solutions for the Road Based on V2X Technology

Recent Seoul Smart ITS 2.0 Deployment Project and 5GAA Demonstration
Showcase Company’s Solution to Protect Vulnerable Road Users and Drivers

SEOUL, June 12, 2023 — LG Electronics (LG) is accelerating the advancement of traffic safety solutions that utilize vehicle-to-everything (V2X) communications. V2X enables vehicles to communicate with one another and surrounding infrastructure and will play a major role in the upcoming era of autonomous driving.

In conjunction with the Seoul Metropolitan Government, LG recently completed the deployment of an advanced accident prevention system and verified its service effectiveness and usefulness in school zone areas in Seoul, Korea through the ‘Seoul Smart ITS 2.0 Deployment Project.’ The project featured the deployment of the company’s in-house-developed 5G Network-based V2X system, ‘Soft V2X.’

Soft V2X is a cloud-based service that collects and analyzes a range of data, including location, direction and speed of pedestrians and vehicles. This data is then used to inform drivers and vulnerable road users of potential traffic safety risks in real time. The solution can also communicate nearby road conditions and traffic signals by linking with smart Roadside Unit (RSU) equipped with an AI camera. Easy to use, the Soft V2X app can be installed via smartphone application^* and easily be integrated into various connected mobility devices such as e-bikes, e-scooters, motorbikes as well as in-vehicle infotainment or telematics systems.

The recent demonstration was conducted in school zone areas encompassing two elementary schools and a kindergarten in Gangseo-gu – a suburb in western Seoul – and involved a total of 6,700 participants. Over a six-month period, Soft V2X sent over 40,000 traffic hazard notifications to pedestrians and vehicles, with 74.8 percent of pedestrians and 68.4 percent of drivers and vulnerable road users taking proper actions to avoid potential accidents, such as reducing their velocity or changing moving direction.

The project provided confirmation that Soft V2X, in conjunction with Intelligent Transportation System (ITS) infrastructure, can reliably deliver a variety of traffic safety information and services. LG’s solution also proved effective at raising users’ awareness of traffic safety, helping to minimize potential collision accident risks and encouraging people to exercise appropriate caution in real traffic environments.

With the 26th 5G Automotive Association (5GAA) Meeting held in Seoul on May 11, LG took the opportunity to invite 70 global automakers and industry experts to participate in the demonstration and experience Soft V2X for themselves. Those who joined in had high praise for LG’s solution, noting the effectiveness of its real-time notifications in positively modifying behavior to keep people safe.

Going forward, LG will further enhance the usability of Soft V2X and refine the services it provides based on feedback from the project’s participants. During a trial event at the upcoming 5GAA meeting in Detroit, USA, this October, the company will introduce a more advanced Soft V2X solution that can offer services tailored to the specific needs and demands of different markets.

The company expects there will be a strong interest in Soft V2X given the recent surge of interest in pedestrian safety, government-led discussions on the establishment of next-generation Cooperative Intelligent Transport Systems (C-ITS) and other vertical industries.

“We will secure technology leadership in cloud-based connected mobility platform for vehicle and pedestrian safety through continuous research and development,” said Je Yeong-ho, head of C&M Standard Lab. at LG Electronics.

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^*Can be downloaded via App Store or Google Play Store.

LG CEO Encourages Securing New Businesses and Expanding Growth Opportunities in MEA and India

LG CEO Cho taking a look at a sign which explains NEOM City Project

Since being appointed to the role of LG CEO, William Cho has made changes internally and on the company’s business portfolio. What’s more, the CEO has taken the time to visit LG local offices and production sites in person around the globe. In the first half of the year alone, Mr. Cho already visited a total of 12 countries across Europe, Asia, the Middle East and North, Central and South America, traveling a total of 145,000 km – equivalent to three and a half laps around the globe.

At the start of June, CEO Cho visited Saudi Arabia, where he first toured the exhibition hall in Riyadh showcasing the NEOM City Project. There, the CEO was introduced to business opportunities in three projects: ‘The Line,’ a 170km-long eco-friendly vertical city; ‘Oxagon,’ an octagonal high-tech industrial floating complex; and ‘Trojena,’ an iconic mountain resort. Following an in-depth discussion on the NEOM projects, the CEO attended a management meeting to discuss mid- to long-term business strategies in the Middle East and Africa (MEA) region.

“LG will secure various business opportunities in a wide range of fields such as mobility, air solutions and commercial displays as well as home appliances, TVs and IT for the NEOM City project by leveraging the company’s innovative technology accumulated over the years,” said CEO Cho.

The CEO then toured the company’s air solutions factory in Riyadh, the production base of the company’s premium air conditioners equipped with high-efficiency parts. With excellent cooling performance and high energy efficiency, LG’s air solution products are optimal across the MEA region, where there is a high demand for air conditioners due to the year-round hot climate.

“Our presence in Saudi Arabia is of utmost importance, even on a global scale. Our local factory aligns with the Saudi Vision 2030 and plays a core role in producing green energy level products while forming the central production base for the region, exporting to up to 16 countries in the middle east and Asia,” said Mr. Cho. “LG will keep taking initiatives to achieve sustainable growth as well as further strengthen the company’s position as a market leader.”

The CEO’s next destination was India, the world’s most populace nation and a market of growing importance for LG, where the CEO addressed local staff about the company’s future direction.

LG’s Indian subsidiary, celebrating its 26th anniversary this year, has achieved a dominant position in the Indian market by strengthening its infrastructure – establishing a locally-complete business that encompasses sales and production subsidiaries and R&D centers.

In India, Mr. Cho visited LG brand stores, R&D centers and home appliance and TV production lines, witnessing local operations in action and learning about the strategies the subsidiary is employing to boost business competitiveness and secure future growth engines.

CEO Cho’s first stop was the New Delhi sales subsidiary, where he spoke with key staff members about new business opportunities, such as electric vehicle charging solutions and EduTech utilizing digital whiteboard and IT solutions.

“In India, which boasts a large market and considerable growth potential, the company will build on its No. 1 market share and strategically develop future businesses,” said Mr. Cho.

Speaking with local personnel, CEO Cho also stressed the importance of the brand’s growth in online commerce. LG is targeting increased online sales in India through implementing a differentiated digital strategy founded on a deep understanding of, and empathy for, Indian culture. Earlier this year, responding to the soaring popularity of online shopping in India, the company established an online brand shop (OBS) and launched a direct-to-consumer (D2C) business.

CEO Cho’s Indian itinerary also included the cities of Noida and Pune, where he examined the company’s home appliance and TV product lines and looked into the current status of converting it into an eco-friendly smart factory. LG has pledged to convert 100 percent of the energy used by all production bases around the world into renewable energy by 2025. The company will also increase investment in these two plants this year to expand their capacity to produce premium home appliances. LG washing machines, air conditioners, TVs and monitors produced in these plants are sold not only locally but exported to countries in the MEA region.

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From Old to Gold: Upcycling Appliances Into New Home Solutions

The GIF image of LG’s ‘Sustainable Cycle’ as one of its ESG initiatives

Each year, millions of home appliances reach the end of their operational lifespans and are taken away for disposal.^* However, their story doesn’t have to finish there. Through transformative processes and technologies, these discarded devices can be reborn as brand-new appliances, offering features and performance tailored to the needs and preferences of today’s consumers.

Let’s explore how old appliances are being turned into up-to-date and environmentally-conscious living solutions by one of the leading innovators in the home appliance industry.

Urban Mining: Unearthing New Resources From Discarded Appliances

‘Urban mining’ means extracting valuable resources from ‘retired’ household appliances. It involves recovering and sorting any raw materials that can be used in the creation of new products. Unlike incineration – a fate that befalls many disused appliances – this course of action helps reduce carbon emissions and prevent environmental pollution. An active urban miner, LG extracts several different materials from discarded appliances – including plastic, iron and non-ferrous metals – and then uses them to help produce its advanced, new offerings.

LG Recycling Center: Giving New Life to Old Appliances

Since the end of 2021, LG has been implementing resource circulation programs in a total of 52 countries worldwide as part of its extensive efforts to combat greenhouse gas emissions. At the LG Recycling Center in South Korea, which commenced operations in 2001, raw materials are harvested from disposed-of home appliances, meticulously sorted and processed before being made into ‘fresh’ eco-responsible appliance components.

Here are the four main steps taken at the LG Recycling Center that make it possible to turn old appliances into high-quality parts for new products.

Step 1: Collection – Used appliances such as refrigerators, washers and air conditioners are collected and transported to the center.

Step 2: Disassemble and Crush – The appliances are taken apart, and the components are crushed to achieve a consistent size.

Step 3: Sorting and Processing – After iron, aluminum, copper and plastic materials have been sorted, the plastics are put through an additional process where they are made into pellets; a convenient and renewable resource for the manufacturing of plastic parts and goods.

Step 4: Rebirth – The pellets are melted and transformed into plastic parts for use in the production of new LG home appliances.

Recycled Plastics: Giving Life to LG’s Captivating Designs

Recycled plastics play an important role in bringing the captivating designs of LG’s home appliances to life, including those of the recently launched LG Styler ShoeCare and ShoeCase. The LG PuriCare AeroFurniture air purifier and the LG tiiun mini, which come in an array of vibrant colors to enliven the home, also employ recycled plastics. Used in the construction of both products’ exteriors, these repurposed materials contribute to the aesthetic appeal of LG’s innovations and help reduce resource consumption and waste.

A Continuous Virtuous Cycle for the Planet and Consumers

LG has fully embraced a ‘Sustainable Cycle’ approach, building eco-consciousness into every stage of the home appliance lifecycle, from production and packaging to usage and recycling. The company continues to utilize recycled materials extracted and processed at the CRC in the manufacture of new appliances – appliances that minimize power consumption and emissions, and are themselves highly recyclable. In this way, LG has created a virtuous cycle that simultaneously benefits the planet and consumers.

Stepping up its efforts even further, LG plans to reach a cumulative total of 600,000 tons of recycled plastics (for producing home appliance components) by the beginning of the next decade. The ambitious target is set out in the company’s ‘Better Life Plan 2030,’ and also forms part of LG’s broader strategy to achieve carbon neutrality.

Also by 2030, LG estimates it will have recovered 8 million tons of out-of-use appliances for the purpose of extracting recycled materials.

By implementing initiatives such as proper product disposal and the extraction of materials from discarded products, LG is able to create something new from something old, showing how a firm commitment to people and the planet can help make a better life for all.

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*According to the United States Environmental Protection Agency (EPA), roughly nine million refrigerators/freezers, six million window air conditioning units and nearly one million dehumidifiers are disposed of each year. (19january2017snapshot.epa.gov/rad/disposing-appliances-responsibly_.html)

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