Taking Center Stage as Official Headline Partner of Frieze Seoul 2023

A promotional image of LG Frieze Seoul with "LG OLED" mentioned in the bottom left

Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together.

Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs.

Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences.

Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology.

The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide.

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Yalla Green Campaign: Reforesting the Planet, One Tree at a Time

In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.

Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.

Ken Jeong, managing director at LG Saudi Arabia

With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.

The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.

With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.

LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.

Contributed by LG Saudi Arabia

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LG OLED TV: A Decade at the Top and No Sign of Slowing Down

LG has been recognized for its leadership and continuing dominance of the OLED TV market. Celebrating a decade of excellence and customer experience innovation this year, LG OLED remains the top choice in the premium TV segment through its unmatched contrast which enables perfect blacks and true-to-life colors, as well as its unprecedented flexibility and thinness.

According to market research firm Omdia, LG topped the OLED TV market by a landslide in the first quarter of 2023, claiming approximately 60 percent of the market by total shipments.

LG OLED TVs are currently sold in over 130 countries, making them the most widely available OLED TVs in the world. Last year, the accumulated total shipments of LG OLED TVs (since their initial launch in 2013) exceeded 15 million units; making LG the first OLED TV maker to reach this impressive milestone.

Additionally, LG accounted for more than 70 percent of the market for ultra-large OLED TVs – 70 inches and above – in the first quarter. The company is reinforcing its strong position in the ultra-large premium TV segment with industry-leading solutions such as the 97-inch LG SIGNATURE OLED M (model M3), which is the world’s first consumer TV with a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz.

LG’s combined shipments of OLED TVs and LCD TVs in the first quarter were about 5.5 million units, with OLED TVs making up 738,000 of that number. Further, LG owned a 17.1 percent share of the global TV market as of first quarter 2023, by revenue.¹

The company’s share of the global TV market has dipped slightly this quarter compared to the same period in 2022. This is mainly due to waning global demand and LG’s increased focus on stock risk management. However, LG OLED TV sales have remained strong, representing more than 30 percent of the company’s total TV sales in the first quarter of 2023.

Meanwhile, total global TV shipments in the first quarter reached 46.52 million units, the lowest figure recorded since the same period in 2009. However, Omdia expects a recovery in the second half of 2023 and predicts shipments to reach 205.51 million units by year-end, a slight increase from last year.

The OLED TV segment is expected to enjoy an upswing as well. Omdia projects that OLED TVs will take 46.1 percent of the premium TV market (USD 1,500 and above) by revenue¹ at the end of the year; up 10 percent from 2022 (36.7 percent market share). The rapid rise of OLED TVs is expected to accelerate as a result of more brands having entered the segment in recent years.²

LG offers an increasingly diverse lineup of OLED TVs, with various screen sizes – from 42 to 97 inches – 8K and 4K options, and distinctive designs to choose from. Boasting an array of convenient and image-enhancing features, the company’s OLED TVs deliver unique customer experiences and next-level viewing immersion.

LG’s premium OLED TV lineup also includes the LG OLED evo series, which offers brighter, more lifelike images and LG Lifestyle Screens, which couple stunning picture quality with distinctive designs that add a touch of refinement to any living space. This year, the company will be expanding availability of the LG OLED Objet Collection Posé – a member of the Lifestyle Screen family – to a total of 40 countries worldwide.

LG OLED has been honored at the annually held CES Innovation Awards for 11 consecutive years³ and has received wide praise from major publications, including several “Best TV of the Year” titles and countless claims of being “the best TV I’ve ever reviewed,” “a true Marvel” and “the king of TVs.”

LG has been working tirelessly for the past decade to realize the immense potential of OLED. Building on what it has achieved so far, the company will continue to create and innovate over the next decade, exploring more of the near limitless possibilities presented by its self-lit technology to deliver ever-greater customer value.

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¹Revenue from sales to suppliers and retailers.
²As of 2022, a total of 21 companies supplied OLED TVs (LG, Skyworth, Konka, Changhong, Panasonic, Vestel, Loewe, Grundig, Metz, Philips, Bang & Olufsen, Sony, Toshiba, Hisense, Funai, Vizio, Sharp, Xiaomi, Huawei, JVC, Samsung).
³From 2013 to 2023.

[Mobility Inside] Exploring the Role of Automotive Semiconductors

Semiconductors can be found in an extraordinarily wide range of devices such as smartphones, smart home appliances and consumer electronics products. In the automotive industry, in-vehicle semiconductors are playing a necessary part in shaping the future of mobility.

Especially, in the approaching era of autonomous vehicles, software will be essential for driving, managing and updating our cars. Self-driving systems, for example, employ object recognition software integrated with front-facing cameras and sensors, direction sensing software and speed recognition software – all of which require semiconductors to function.

The Capabilities of Vehicle Semiconductors

Global players in the chipset industry, such as Qualcomm or Intel, recognize the importance of the automotive semiconductor and are actively vying to lead in this rapidly growing market. Semiconductor designs tailored for automotive applications must possess the capability to operate at high speeds to ensure quick, reliable connection and data transfer between software-defined vehicles, as well as with traffic management systems, cloud networks and services, and multiple functionalities.

In 2017, with an eye towards the future, LG and Qualcomm announced that they would be cooperating to develop an Advanced Driving Assistance System (ADAS) and autonomous driving technology. Along with collaborating on these next-gen solutions, the two companies have been working together on the webOS Auto vehicle infotainment platform and a 5G connected car platform.

Semiconductor Chips for Future Mobility

Automotive semiconductors have a significant impact on various applications, including the diverse areas of vehicle communication, particularly in telematics and Vehicle-to-everything (V2X) systems. Telematics, a combination of telecommunications and informatics, centers on the Telematics Control Unit (TCU), which manages a variety of vehicle software solutions, from in-vehicle infotainment (IVI) systems to the connected car. Utilizing advanced semiconductor chips, telematics can deliver a range of performance benefits, such as enhanced 5G connectivity, better communication data management and security, and greater overall stability.

V2X systems rely on the rapid exchange of large amounts of data between car-to-car, car-to-infrastructure, car-to-grid and car-to-object in the external driving environment. Automotive semiconductors help enable this ultra-fast data exchange, facilitating seamless communication and interaction between vehicles and their surroundings.

Semiconductors also play an important role in enhancing vehicle safety functions. As the use of electronic components and software in cars steadily increases, so too does the risk of hacking and other cybersecurity threats. In response to this, automakers and suppliers are prioritizing the development of secure semiconductors that can protect vehicles and their owners from cyberattacks.

Advanced semiconductor chips not only provide convenience for a vehicle’s occupants, but for automotive software developers as well; affording them the ability to apply a wide range of services and features, and making the whole development process smoother through a comprehensive suite of cloud-based tools.

As a company committed to constant innovation, LG is planning to release a range of safety and convenience-enhancing products, along with related customer experience services. These offerings will facilitate exciting, new collaborations between car manufacturers and vehicle component solutions providers and help bring the era of future mobility significantly closer.

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LG’s New Diagnostic Monitor With IPS Black Delivers Reliable Image Quality

Medical images display on LG Diagnostic Monitor 32HQ713D

The Company’s First Diagnostic Monitor With IPS Black Technology,
Features an 8-Megapixel Resolution and a 2,000:1 Contrast Ratio

SEOUL, May 30, 2023 — LG Electronics (LG) has launched its 31.5-inch IPS Black diagnostic monitor (model 32HQ713D). The company’s first medical monitor to employ IPS Black technology, the new model provides sharp, clear images with vibrant colors and a 2,000:1 contrast ratio. LG’s new diagnostic monitor delivers consistent image quality via automatic self-calibration and ease-of-use with 6 convenient hotkeys.

Thanks to an 8-megapixel resolution (3,840 x 2,160 pixels), LG’s IPS Black diagnostic monitor offers the level of clarity needed for medical imaging, including x-rays, mammograms and CT scans. With Multi-Resolution Mode (8, 6 and 4MP), users can adjust screen resolution to suit the type of image being viewed.

Equipped with IPS Black technology, the 32HQ713D provides clear image definition with deep blacks and detailed expression in the low gray tones. LG’s diagnostic monitor also features a built-in front calibration sensor that enables automatic self-calibration to help keep image quality stable.

Additionally, the 32HQ713D comes with Focus View Mode and Pathology Mode. Controllable with either mouse or keyboard, Focus View Mode makes it possible to select a specific part of an image to review – dimming the rest of the screen to help highlight the area of concern. Pathology Mode provides image clarity and accuracy as if looking at a microscope.

LG’s new diagnostic monitor offers a convenient user experience with 6 hotkeys that make it quick and simple to adjust various settings, including mode, screen resolution and lighting. For convenient management, the Presence Sensor automatically turns the display off after 5 minutes if no motion has been detected. The monitor also comes with a one-click stand that simplifies the installation process and offers ergonomic comfort with adjustable tilt, height and swivel.

“LG’s new diagnostic monitor offers the high contrast needed for displaying clear medical imaging,” said Silas Choi, vice president and head of the B2B solution business division of LG Electronics Business Solutions Company. “Leveraging our outstanding display technology, we will continue to provide medical monitors that meet the specific needs of medical professionals.”

The 32HQ713D is now available worldwide. For more information about LG’s diagnostic monitors, visit LG.com.

Key Specifications:

		LG Diagnostic Monitor (32HQ713D)
Panel	Panel Type	IPS Black
	Inch	31.5-inch
	Aspect Ratio	16:9
	Resolution	8MP (3840 x 2160)
	Color Gamut (Typ.)	sRGB (CIE 1931) 100 %
	Brightness (Typ.)	1000cd/m²
	Contrast Ratio (Typ.)	2000:1
	Response Time (Gray-To-Gray)	14ms (GtG, Overdrive Not Supported)
Feature	DICOM Compliant	Yes
	Hardware Calibration	Yes (Software Application: LG PerfectLum)
	Display Mode	Multi-resolution Mode (8/6/4MP), Focus View Mode, Light Box Mode, Pathology Mode
Video Signals	Input Terminals	DisplayPort x2
User Convenience	PBP / Dual Controller	Yes (2 PBP) / Yes
	Lighting	Yes
	Hot Key	Yes (6 keys)
	Presence Sensor	Yes
Physical Specifications	Adjustable Stand	Swivel: ±15° / Tilt.: -5°~15° / Height Range: 110mm

* Product specifications may vary by region and are subject to change without notice.

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LG InstaView Fridge to Lift the ‘MoodUP’ at Vivid Sydney 2023

The photo of LG’s ‘MoodUP™, by LG’ activation LED wall with the LG InstaView fridges with MoodUP at Vivid Sydney 2023

LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light

SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP™, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView™ fridge with MoodUP.

A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,000¹ color combinations to choose from and easy management via the LG ThinQ™ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.

Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz, What’s your Vivid Sydney Mood?, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary.

The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.²

For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.

“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”

From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.

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¹Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
²Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: www.lg.com/au/moodup.

LG ‘Full Speed Ahead’ With Its EV Charger Solutions Business

Four different types of EV Charging models

HiEV Charger, an LG Affiliated Company, Has Unveiled Its
New Portfolio of Convenient and Reliable Electric Vehicle Chargers

SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022.

HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities.

The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates.

By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world.

The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification.

“The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.”

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LG Launches Micro LED Display for Virtual Production Studios

Exhibition standing for mockup and Corporate identity. Retail booth design elements in Exhibition hall .3D rendering.

New LG MAGNIT Designed for Advanced Content Creation Offers
Excellent Picture Quality, Easy Installation and More

SEOUL, May 24, 2023 — LG Electronics (LG) has announced the launch of its new LG MAGNIT (model LBAF) display for virtual production. A huge screen leveraging the company’s cutting-edge Micro LED technology, the new model delivers premium picture quality with deep blacks and vibrant, natural colors, helping directors to create immersive visual experiences. Ideal for film and media production, the new LG MAGNIT is capable of displaying digitally-rendered images in real time; synchronizing with monitors, cameras, camera trackers and production computers so that virtual and live-action elements can be seamlessly blended together.

The use of LED displays to provide lifelike backdrops for shooting footage of real actors, presenters and foreground objects is becoming more popular in the broadcasting and film industries. Designed specifically for virtual production studios and extended reality (XR) stages, the new LG MAGNIT, boasting LG’s robust chip-on-board (COB) LED technology and a 1.5 millimeter pixel pitch, delivers the supreme picture quality, features and convenience needed for professional content production. Employing millions of self-lit pixels, LG’s Micro LED panels are known for their stellar contrast, bright colors and accurate image reproduction. LG MAGNIT’s ability to faithfully display digitally-rendered landscapes – whether depicting a location from this world or a completely imagined realm – enables directors to make their artistic vision come to life.

LG MAGNIT for virtual production provides versatility by giving users the ability to customize the size of the displayed image and choose either hanging or stacking installation.^* The structure of LG’s Micro LED solution helps reduce color distortion to keep images true across a wide viewing angle, making the impressive display suitable for large-screen configurations. Additionally, for content creators that prefer an immersive effect, LG MAGNIT allows for a concave curvature of up to 10 degrees. The design of this state-of-the-art display also makes module alignment easy.

For simplicity of setup and management, the new LG MAGNIT offers convenient installation and maintenance. LG’s Micro LED display comes with large, 35.6-inch cabinets and has panel modules and power supply units that can be accessed from the rear. Offering broadcast quality performance, LG’s purpose-built display solution pairs superb color accuracy with low latency video processing and excellent HDR capabilities.

“A premium Micro LED display, LG MAGNIT for virtual production is an invaluable tool for broadcasting systems, movie studios and XR stages, helping directors to see their creative vision come to life,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Through collaboration with industry leaders, LG will continue to enhance its lineup of Micro LED solutions, offering large-scale displays customized to the unique requirements of diverse verticals.”

Since its initial launch in 2020, LG MAGNIT has raised the bar for premium display experiences, leveraging LG’s Micro LED technology to deliver stunning picture quality with accurate colors. Designed for use in various environments, the MAGNIT lineup includes displays for residential settings (model LSAD / pixel pitch: 0.78mm) and solutions for diverse business sectors, including corporate, retail and hospitality (model LSAB / pixel pitch: 0.78/0.9/1.25mm).

The new LG MAGNIT will be available in markets worldwide starting from this month. For more information about LG MAGNIT, visit LG.com.

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^*Accessories required for installation are sold separately.

LG Leverages Revolutionary Innovations to Accelerate Its Advanced Materials Business

Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems

SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.¹ LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.²

LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.

The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.

Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.

Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.

With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.

LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.

The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean™ function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.

“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”

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¹The product may not be available for usage in certain markets because of different regulations.
²LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’

[LG SIGNATURE Inspirations] Live Beyond With LG SIGNATURE: Toasting to Masterpieces

To deliver unparalleled living experiences, LG SIGNATURE is relentlessly motivated by art in all its forms. This ethos transcends into passionate support for standout art and cultural experiences.

To bring the LG SIGNATURE experience closer to customers, the brand has held events and created new partnerships through its wider UK brand campaign “LG SIGNATURE Hosts” experience so that more people can enjoy the luxury lifestyle products for themselves.

A key component of this initiative is LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra (RPO), one of the world’s finest orchestras and true masters of its art. With every musician at the pinnacle of their career, its performances are nothing short of legendary. This partnership with RPO and the activities that come with it, provide a meaningful opportunity for top-tier luxury media in the UK to engage directly with LG SIGNATURE, driving positive awareness of the brand and its products through the power of hands-on experiences.

Most recently, the brand held LG SIGNATURE Hosts The Music of Bond at London’s prestigious Royal Albert Hall, providing a perfect opportunity to create a decadent moment that aligns seamlessly with the LG SIGNATURE brand.

Dan Michelson, marketing director at LG UK

The event invited guests to enjoy an intimate dinner reception held in the Royal Albert Hall’s exclusive Clive Room, followed by a live performance of The Music of Bond from a Grand Tier Box. The show celebrated over 60 years of James Bond on the big screen by playing the most iconic theme songs and anthems from the box-office blockbusters.

On arrival, attending media were greeted with a James Bond-inspired pre-dinner aperitif and encouraged to play a game of blackjack at the casino table with ‘LG SIGNATURE Fun Money.’ One lucky winner received a collection of James Bond memorabilia including a box of socks from The London Sock Exchange’s 007 anniversary collection, a Bella Freud James Bond Dr. No mug and a ‘Bond Cars: The Definitive History’ book.

During the show, attendees could also have their main course paired with wine served at the optimum temperature, thanks to the LG SIGNATURE Wine Cellar on display in the Clive Room.

With cutting-edge innovation inspired by traditional wine storage techniques, it expertly replicates the conditions of underground wine caves to store and age wines for the optimal taste, while its sleek design is the epitome of minimalist luxury.

Photo credit: Royal Philharmonic Orchestra

After the meal, guests were invited to the Grand Tier Box to watch the world-famous orchestra play anthems from various James Bond movies. And if that wasn’t enough, refreshments and dessert carousels based on Bond movies were served throughout and guests even got the opportunity to mingle with two RPO musicians during the interval.

Throughout the evening, guests were treated to the full LG SIGNATURE hospitality experience, highlighting again just how much the brand values masterpieces in not only technology and innovation, but also culture and arts.

Live Beyond.
Experience next-level living with LG SIGNATURE.

Contributed by LG UK

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LG Collaborates With Six N. Five to Push Boundaries in the World of Digital Fine Art

A man and a woman reading a description of the LG OLED Art exhibition on site

Premier of “Among the Sky” Infused With LG OLED and Lifestyle TVs
During Frieze New York From May 17 to 21

SEOUL, May 18, 2023 — LG Electronics (LG) announced today another breakthrough collaboration with Six N. Five (Ezequiel Pini b. 1985), an award-winning Argentinian designer and digital artist based in Barcelona. Over the last decade, Pini has increasingly explored how 3D tools and software can be used in his artistic practice to create imaginary, dreamlike worlds whose aesthetic is at once modernist, contemporary and, above all, elegant. The collaborative exhibition Among the Sky, which includes six specially commissioned artworks presented on large-scale format LG OLED and Lifestyle Screens, is being launched and exhibited during Frieze New York during a private preview held at The Shed May 15-16, and during the fair from May 17-21.

LG OLED Arts’ collaboration with Six N. Five highlights a continuing and concerted effort in bringing together the world of digital art and advanced technology by presenting contemporary art experiences through LG OLED screens to inspire new and changing forms of the platform and broadening the ways viewers can and will experience visual culture. With premium self-lit picture quality and powerful image processing technologies, LG OLED TVs elevate the viewing and user experience in digital art display.

“We believe that LG OLED will break through the limitations of conventional media and open up the possibilities for digital art and artists,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In accordance with our motto, We inspire art, LG OLED will inspire many artists as they advance into new forms of art, transcending the borders of different fields. We could not be more excited in working with the most talented digital native artists – such as Six N. Five who understand this space.”

The series of six newly commissioned works, Among the Sky are inspired by landscape paintings, expressionism and fantasy realms of the surrealist masters but whose practice draws on digital tools of digital artwork to produce animate vignettes that blur the distinction between natural and outer worldly expressions – one physical and the other, digital. Through this unique collaboration with LG OLED and LG Art Lab, each work can be seen and experienced viscerally in the physical world while also being made available across purely large-scale, digital platforms. LG’s state-of-the-art OLED evo TVs accurately reproduce the textures and colors of the work and deliver exceptionally immersive images, offering higher brightness, clarity and detail. It is also an important aspect through such collaborations to pave the way and bridge the gap between Web 2.0 to Web 3.0 user experiences.

“The sky has no boundaries. Its immensity has always represented a sacred journey beyond perceived limits to me. The world as we know and experience has a finite horizon. It is broken when our vision is raised to connect with the sky,” shares Six N. Five. “For some, it proposes the connection to the beyond, to our divine and spiritual essence. We look up there when we ask for things, when we seek an explanation or simply when we decide to “end” the verticality of our bodies to allow us a physical and mental rest, surrounded by nature.”

The six series of works by Six N. Five will be available as NFTs (Non-Fungible Token) via LG Art Lab on May 25 at 12:00 AM EDT and also be exhibited during Frieze New York from May 17-21, 2023 at The Shed 8th Floor, Tisch Skylights located at 545 W 30th Street, New York, NY. The exhibition is co-curated by Ezequiel Pini and Derrick Li, and supported by Triple X.

Instagram: @lg_oledart #LGOLED #LGOLEDArt
Twitter: @LGArtLab
Website: lgoledart.com and lgartlab.com

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LG CreateBoard Enhances the Classroom Experience

Students playing a learning game on LG CreateBoard

Designed for Digitalized Educational Environments, LG’s Interactive Display Solutions
Offer Customized Features That Make Learning Engaging and Management Simple

SEOUL, May 17, 2023 — LG Electronics (LG) has announced the launch of the LG CreateBoard series of digital whiteboard solutions (models 86TR3DK, 75TR3DK, 65TR3DK and 55TR3DK) for educational environments. Ideal for digital classrooms, LG CreateBoard boasts a 40-point¹ multi-touch screen that provides smooth, interactive writing and drawing experiences. It also offers seamless collaboration with dedicated digital learning applications, and remote management with an easy-to-use cloud-based solution².

Designed to meet the digital learning needs of today’s students and educators, all the latest LG CreateBoard models are equipped with a 3,840 × 2,160 (UHD) resolution display that provides 40-point multi-touch functionality. The versatile, new products facilitate fun, interactive learning experiences and are ideal for learning games, collaborative activities and much more.

Among the many convenient features for educators offered by LG’s new learning displays are QR access and Smart Viewing. With QR verification, instructors can easily access their own Google Drive and Microsoft OneDrive on LG CreateBoard and quickly share teaching materials with students without having to print them out. Meanwhile, the Smart Viewing feature makes it possible to display two or more materials on screen, either in separate windows or overlaid in picture-in-picture mode³. This function helps students better understand instructions and learning content by allowing them to view multiple documents, videos or other materials simultaneously.

Suitable for digitalized learning spaces, LG CreateBoard solutions come with the LG CreateBoard Lab application, which offers a variety of writing tools that can boost student engagement. Available as an application⁴, LG CreateBoard Share enables the wireless screensharing of up to 9 screens on LG CreateBoard at the same time. This lets students easily share files from their personal devices and view their work together with the teacher, creating the opportunity for constructive feedback and the sharing of ideas.

A cloud-based device management solution designed for schools and other learning environments, LG ConnectedCare DMS (Device Management System)² makes it simple to remotely monitor and manage multiple LG CreateBoard displays. LG ConnectedCare DMS has an intuitive-to-use integrated dashboard that gives IT managers the ability to monitor their educational institutions’ LG CreateBoard displays⁵ and remotely control simple display functions. They can also send alerts to LG CreateBoard to make students and teachers aware of messages or push notifications to remind everyone about upcoming school events.

“LG CreateBoard offers educational professionals and students an engaging, interactive experience and is well suited to today’s digital learning environments and methods,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Leveraging our exceptional display technologies, we will continue to deliver cutting-edge solutions that cater to the evolving needs of the education sector.”

For more information about LG CreateBoard, visit LG.com.

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¹ A max of 40 points is detected in the Windows environment, while a max of 32 points is recognized in the Android environment.
² Subscription required for the cloud-based solution LG ConnectedCare DMS.
³Multi window mode may not work for some apps, and picture-in-picture mode is available for external source screens.
⁴Or visit share.lgcreateboard.com.
⁵Up to 100 compatible display devices can be managed via LG ConnectedCare DMS.

[On the Job] Organically Grown Innovation: LG tiiun

A front view of LG tiiun Nature Beige indoor gardening appliance with tiiun mini on its top

In this installment of On the Job, we go inside Sprout Company – the first in-house company established by LG – to hear more about the development of and future plans for LG tiiun.

While forced to stay at home during the global pandemic, many people took up the hobby of gardening as a way to pass the time, reconnect with nature and cope with the effects of long periods of social isolation.

According to a survey conducted by Trees.com, an online resource for gardening advice, 68 percent of Americans have cared for at least one houseplant since 2020, with 38 percent of Americans between the ages of 18 and 24 doing so for the first time during lockdowns. Of the young adults surveyed, more than half said that they turned to gardening to improve their mental health.

To make growing plants at home easy, LG introduced the LG tiiun in 2021 and the tiiun mini in 2022 – two innovations that allow users to enjoy a greener lifestyle, indoors. A smart gardening system with built-in LED lighting and automatic temperature control, LG tiiun is the ‘green thumb’ that can help anyone achieve gardening success.

LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor.

Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun. “Our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners,” he said.

The first step in achieving these goals was the creation of an online community for tiiun owners. Established in October 2021, the community now has more than 6,000 active users as of May 2023. “The community has been favorably received because, instead of being a one-sided platform where LG simply posts tiiun-related information and news, it gives members the opportunity to share their own personal stories and communicate with fellow plant- and tiiun-lovers,” explained Shin.

The team at Sprout Company has also made it a priority to listen to and act on feedback from tiiun owners. For instance, some tiiun users noted that, because they preferred raising their plants for longer periods of time, they would run out of the plant nutrients included in the seed kits. To remedy this, LG started selling the nutritional supplements separately as well, so that users who wanted more can purchase them whenever they needed. Additionally, in response to consumer demand for more color options, the lower part of the LG tiiun mini is now available in four pleasing pastel colors – beige, mint, lemon and peach.

Upon observing that tiiun users were taking daily photos of their growing plants, LG even created a ‘plant journey’ within the dedicated LG ThinQ app. Users are now able to use the app to take pictures, which can then be compiled into a timelapse video charting the miraculous and immensely satisfying journey of growth.

“We will continue to listen to consumer suggestions to improve our current offerings and to develop new products that solve real problems and create real customer value,” said Shin. “LG tiiun also shows our commitment to good ESG management, as each unit features parts made from recycled plastics – the use of which helps us reduce carbon emissions from production.”

As of now, LG tiiun is only available in South Korea. However, it is expected to reach more markets in the near future. “With global expansion in mind, we are currently experimenting with cultivating plants from various regions and environments,” said Shin.

Proud of tiiun’s success at home and looking forward to its bright global future, Shin stated, “In the same way that Scotch Tape and Styler have become generic terms, our hope is that, someday, tiiun will be the word that people use when they’re talking about indoor gardening appliances.”

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LG LOVES Indonesia: Putting Locals’ Quality of Life First

A photo of staff performing a general health checks for children under LG LOVES Indonesia campaign

Recognizing its duty to society, LG has been committed to ensuring a better life for all on a global scale. For more than 30 years, LG’s Indonesian branch has carried out countless social activities to promote health, education and the environment, as an extension of the company’s sincere efforts to assist the government in enhancing the quality of life for all Indonesians.

To realize social initiatives locally, LG Indonesia has run ‘LG LOVES Indonesia,’ a program made up of three main pillars: ‘LG Loves Green’ for protecting the environment; ‘LG Loves School’ for bettering education; and ‘LG Loves and Cares’ for supporting various social causes.

‘LG Loves School’ is a regular social program that has been running for several years, including providing electronic devices to vocational schools in Jakara and Warungasem last year. This year, Indonesia is continuing its ‘LG LOVES Indonesia’ program, with a focus on solving both environmental and social issues.

LG Loves Green

The beauty of nature must be safeguarded, and there are countless measures to keep environmental sustainability in check. As far as creating a more sustainable future is concerned, tree planting is among the most effective methods as it not only benefits the natural world, but also mitigates several environmental issues such as global warming and deforestation.

To conclude the ‘LG Loves Green’ initiative, which started with the handing over 4,000 seedlings to the Conservation of Natural Resources Jakarta to celebrate 32 years in Indonesia, LG Indonesia recently donated 13,000 plant seeds to the South Kalimantan Provincial Forestry Service in commemoration of World Earth Day – April 22 – further demonstrating its commitment to environmental conservation, this time in South Kalimantan.

To reach its goal of planting a total of 32,000 trees across the country, the company previously partnered with the South Sumatra Natural Resources Conservation Agency (BKSDA) to deliver 15,000 plant seeds to South Sumatra.

Through this initiative, LG Indonesia hopes to bring life to a more sustainable environment. In addition to helping the regional government establish a legacy that can be passed down for generations, supplying so many seeds suggests that the company’s corporate social responsibility commitment to the environment has already produced positive results.

LG Loves and Cares

Besides the environment, the company also prioritizes the importance of health as a key aspect of quality of life. It not only impacts our capacity to live a full and productive life, but also has a tremendous impact on our entire physical and emotional well-being.

Having long understood the significance of health awareness, LG Indonesia arranged yet another social activity to support health initiatives during Eid al-Fitr, a major Indonesian festival. The annual LG Lebaran Sehat (LG Healthy Eid) event seeks to improve the health of residents by making the benefits of good health clear for anyone to see.

For three days in April, three waste treatment facilities benefited from LG Lebaran Sehat’s two main programs: one which distributed food packages to locals and another that offered vital health checkups. Since the program focused on enhancing the quality of public health, every food package was reviewed by a leading nutritionist beforehand to ensure the ideal nutritional balance for improved well-being.

By partnering with Posyandu (Pos Pelayanan Terpadu, Integrated Health Service Posts), the company was able to provide general health checks for children living in the area, vitamins and nutritional supplements and health education sessions highlighting the endless benefits of good health.

With the ‘LG LOVES Indonesia’ campaign continuing throughout the year, stay tuned for more social activities designed to rejuvenate the local environment and enhance the health and education of all Indonesians.

Contributed by LG Indonesia

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[Executive Corner] Innovating for the Future Through Collaboration

Dr. Sokwoo Rhee, SVP of Innovation for LG Electronics, Head of LG NOVA marking a speech at LG NOVA event

Technology advancements are the drivers of our global community. They have and continue to pave the way to the future. With recent discussions on the pace of technology developments and debates over the benefits and drawbacks of rapid growth, it is now as important as ever to be thoughtful about the company’s approach, as a global society, to new technology innovations. Are we working on technological advancements that will lead us to a better future? Are we innovating with the purpose of creating a positive impact on society?

As a brand that stands for Life’s Good, LG is committed to innovating for a better life. This mission runs deep throughout our work at LG NOVA, LG Electronics’ North America Innovation Center based in Silicon Valley, United States. LG NOVA is made up of a team of entrepreneurs tasked with exploring new business areas that can have a positive impact on people and the planet.

Dr. Sokwoo Rhee, SVP of Innovation at LG Electronics, Head of LG NOVA

LG innovates and invests in creating exceptional consumer experiences with its innovative products. LG NOVA is an extension of that commitment to innovation, working specifically to expand into new areas of development to grow LG’s business and provide new solutions and services that improve people’s lives. LG NOVA’s current focus areas – including digital health, clean tech and sustainability and smart industries – are in areas meaningful to the LG brand ethos of Innovation for a Better Life.

While corporate innovation centers are not new, LG NOVA is unique. Combined with its focus on innovating for impact, its methodology of expanding into new growth areas is built around working with external innovators and startups to co-create new businesses and test them on the open market underneath the stability and strength of the LG brand. From this “outside-in” approach, LG NOVA can learn and grow from domain experts in the market, giving it a head start in the businesses it brings to market. For the entrepreneur or startup, LG’s global resources and investments provide greater stability and opportunities to overcome the challenges facing new businesses today. The strategy is a winning situation for both parties.

Startup pitching at the 2022 LG NOVA Innovation Festival – an annual festival held in San Francisco Bay Area
that brings innovators together to discuss technology solutions

Soon after it was founded in 2021, LG NOVA introduced the Mission for the Future challenge program. The program was designed to bring startups from all over the world to LG NOVA for collaboration on technological innovations with the potential to create a positive impact on society. In its first year, the program received 1,300 applications from companies. In its second year, it received over 2,170 applications. The overwhelming response is an indicator of a greater movement and ecosystem focused on innovating for impact – which LG is now a key player.

Fast forward to today – LG NOVA’s Mission for the Future challenge program is not just about LG innovation, it is also about creating a community of innovators to build the future. Through this program, LG is helping propel the growth of innovation for good throughout the industry. In particular, the areas which LG NOVA is pursuing exhibit key indicators of a desire for change and are now at the ready point for technological advancements to spur greater digital transformation.

LG NOVA’s Mission for the Future challenge has received close to 3,500 submissions over the last two years

The delivery of healthcare, for example, has seen great change over the last few years. Healthcare is now front and center of our desire for a better life – and is now recognized as playing a huge role in our overall well-being. Of the close to 3,500 companies that entered LG NOVA’s Mission for the Future challenge over the last two years, one-third of them focused on digital health. More and more people are adopting new technologies focusing on improving their health. According to the Consumer Technology Association study, Driving Consumer Adoption of Digital Health Solutions, 70 percent of consumers say they are likely to use one or more digital health solutions in the future to improve their overall health or well-being.

LG has entered the Digital Health space, launching its first solution in November 2022. Over the long term, LG is working on solutions to transform the way that people experience healthcare, with the hopes of providing greater access to more healthcare services for people who need them the most.

Dr. Sokwoo Rhee with the winners of the pitch competition at the 2022 LG NOVA Innovation Festival

The importance of clean tech and sustainability has risen dramatically over the few years. Technological innovations have continued to progress in this area, creating greater possibilities and potential for viable businesses to grow with the mission of creating a more sustainable world.

In our most recent industry engagements, we’ve seen tremendous energy and interest from startups, corporates, and investors in this space. Our focus in the LG NOVA program is on finding innovative solutions to provide more sustainable power and electric mobility. Now is the time for these technologies to put us on the right path forward and spur lasting change for a better future.

With new advanced technologies, like artificial intelligence (AI), augmented reality, mixed reality, data analytics and others changing the innovation conversation, entrepreneurs are contemplating how to make greater use of these new developments in a meaningful way to help people and the planet, whether it is with AI or in the Metaverse. Recognizing the pitfalls and benefits as well as changing the lens through which these technologies are viewed can help us discover the real value that these technologies can bring to advancing society. In this particular area, LG NOVA is exploring the use of new technologies in applications to solve real-world problems and looking at the potential for disruption through the use of new technologies in enterprise.

We’re on the brink of a major technological evolution. In the last decade, technological innovation has taken a large role in shaping our society, from the invention of social media to the simple task of ordering food online. These changes are taking place as people shift their behaviors to adopt more digital technology, creating a greater opportunity for innovation. At LG, “We all are brave optimists who always boldly take challenges and ceaselessly innovate the way we work.” So, to LG, Innovation for a Better Life is more than a slogan. It’s about making a positive impact on people and the planet. LG believes that innovation can indeed lead us to a better future and that collaboration across companies and the ecosystem is key to maximizing the growth potential.

By Dr. Sokwoo Rhee, SVP of Innovation for LG Electronics, Head of LG NOVA

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LG Newsroom