[Mobility Inside] Exploring the Minds of Drivers Like Never Before

A driver touching the in-vehicle screen displaying a self-driving mode

In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions.

Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing.

So, how does IoB play its part in the development of future automobiles?

Driving Tendency

Telematics, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB.

By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market.

Face Recognition and Gesture Control System

People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control.

To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level.

Voice Recognition System

Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin.

Reacting to Surroundings

Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality.

Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better.

To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies.

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LG Recognized With AHRI Performance Award for Sixth Consecutive Year

The picture of LG Multi V 5 and its certification from Air-Conditioning, Heating & Refrigeration Institute (AHRI) Performance Award.

Company’s HVAC Solutions Pass Industry Body’s Comprehensive Performance
Certification Program Across Seven Different Product Categories

SEOUL, March 6, 2023 — LG Electronics (LG) has earned the Air-Conditioning, Heating & Refrigeration Institute (AHRI) Performance Award for the sixth year in a row. The challenging-to-obtain accolade points to the consistently high quality of LG’s HVAC (heating, ventilation and air conditioning) solutions, as every model selected by AHRI for testing must pass all evaluations for three straight years for the award to be granted.

AHRI is a globally respected trade association representing the world’s HVAC, refrigeration and water heating solution manufacturers. Established in 1953, AHRI now boasts more than 350 member companies.

To ensure the highest standard of testing, the majority of AHRI Performance Award evaluations are conducted by Intertek, one of the world’s most trusted third-party standards, certification and testing organizations. Intertek runs a comprehensive battery of assessments on the selected products to determine if the actual performance is consistent with the specifications listed by the manufacturer.

Representing seven product categories – including, for the first time, Energy Recovery Ventilators (ERV) – all 67 LG HVAC solutions submitted for testing passed AHRI’s rigorous evaluations for the third year in a row (2020 to 2022). In addition to LG’s ERV, the models evaluated belong to the following HVAC categories: Variable Refrigerant Flow (VRF), Unitary Small Heat Pump (USHP), Water-Cooled Chillers (WCCL), Air-Cooled Chillers (ACCL), Room Fan Coil (RFC) air conditioners and Packaged Terminal Heat Pumps (PTHP).

One of the LG products evaluated for the AHRI Performance Award, the LG Multi V large-capacity outdoor unit employs the company’s proprietary Ultimate Inverter Compressor to deliver a strong, energy efficient performance. Popular with customers worldwide, especially those in Northern Hemisphere countries where winters can be particularly cold, LG’s flagship VRF system is able to provide dependable heating operation in temperatures as low as negative 30 degrees Celsius (negative 22 degrees Fahrenheit).

Also tested was the air-cooled Inverter Scroll Chiller, which leverages LG’s advanced inverter technology to obtain a high level of operational efficiency. In addition to impressive performance, the chiller has a compact design that takes up less space than other models in its class, affording customers greater installation flexibility.

Earning the award for the first time, LG’s ERV solution replaces still and stagnant indoor air with clean filtered air from outside and is equipped with a heat exchanger that significantly decreases hot air loss while also helping to reduce heating and cooling costs. Moreover, when connected with a system air conditioner, it manages energy consumption and indoor air quality to ensure optimal comfort and efficient operation.

“LG has now been recognized by AHRI for six years in a row – a significant achievement that reflects the quality, performance and reliability of LG HVAC solutions,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to strengthen our position in the global HVAC market by delivering highly effective and energy efficient solutions for commercial and residential use.”

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Explore LG Labs, the Hub of Innovation

LG Labs-themed corner prepared at LG's booth during CES 2023

It’s always incredible to witness so many companies harnessing the power of innovation to bring life to revolutionary products at CES. And this year was no different, as the LG booth was not only filled with the newest additions to its beloved home entertainment, appliance and air solution lineups, but also new concepts jointly engineered to change the game. Under LG Labs, an experience zone was set up for attendees to discover in person the innovative ideas creating unprecedented customer experiences.

The LG Labs project encompasses products, services and marketing activities from inside and outside the company. Based on experimental ideas and concepts, this project aims to invent differentiated brand experiences customers can appreciate. At the LG Labs zone, various groups – including company-in-companies (CIC) – presented new ideas to expand the F.U.N. experience.

Let’s revisit the five solutions and prototypes introduced at CES 2023 for those that couldn’t make it to Vegas!

brid.zzz: Your personal sleep assistant for a Better ‘Life After Work’

Professional MLB player Kris Bryant experiencing brid.zzz inside the LG Labs zone

On average, we spend one-third of our lifetime sleeping. While this time is essential to maintaining a healthy body and mind, many around the world are sleep deprived, which can lead to depression, anxiety or weakened immune systems. Recognizing the importance of good sleep, LG Labs unveiled smart sleep care solution, ‘brid.zzz.’

The brid.zzz wireless earbuds let users sleep more comfortably by analyzing brainwaves via an EEG sensor to derive optimized sleeping patterns in real-time. The earbuds use sounds to enhance sleep quality, guiding listeners to their required sleep stage via Dynamic Binaural Beat technology, developed by LG to synchronize brainwaves with the signal frequencies heard in both ears. The system has access to over 80 sounds, each engineered to help people get some high-quality shut-eye, including a playlist of soothing lullabies and calming nature sounds.

The brainwave data collected by brid.zzz allows it to give tips on how to improve one’s sleep habits. Remarkably, these earbuds can differentiate between the five stages of sleep – wake, relaxed wakefulness, light sleep, deep sleep and REM sleep – and play specific sounds for each state. For instance, to achieve a deep sleep where brain wave frequencies range from 0.5 to 3Hz, a frequency of 100Hz should be played in the left ear and one between 98 and 102Hz in the right ear to induce brain wave frequencies of around 2Hz.

With sleep an essential part of our lives, brid.zzz seeks to improve the user’s overall health by making it easier for them to get quality rest.

pluspot: Improving Our Lives, Our Surroundings and Our Planet

Personal means of transportation, like electric bicycles and e-scooters, now have a ubiquitous presence in cities across the world. However, with this more convenient way to get around on the daily comes a price – abandoned e-scooters everywhere causing safety hazards and ruining beautiful scenery. LG came up with one solution to this growing problem last year in South Korea with ‘pluspot,’ a service that adds a reward system to wireless charging stations.

Built to encourage users to park electric bicycles and e-scooters at its stations, pluspot gives customers special points that can be exchanged to be used at various retailers and convenience stores. On top of promoting greater parking etiquette, pluspot also boosts the local economy by encouraging users to spend their points at local stores and markets.

pluspot’s convenient, easy-to-use features ensure it is highly accessible too, allowing more people to do their bit for the environment by reducing their personal carbon emissions.

hover gym: Customized Gym at Home

At CES 2023, LG Labs also introduced ‘hover gym,’ a space-saving fitness solution that makes working out – especially muscle training – more efficient. Utilizing world-class motor control technology, hover gym frees users from the burden of physically adjusting weight plates.

Professional KBO player Na Sung-bum experiencing hover gym inside the LG Labs zone

Through the app, hover gym users can set a weight they feel comfortable lifting up to 100 kilograms and work out with experts displayed on screen. During a session, AI helps users correct their posture and form, even recommending personalized workout plans based on their history and ability. Plus, its simple mat-type form factor makes it easy to move around the home and store under furniture. The hover gym smart solution for home training goes beyond the limits of time and space!

excicle: Immersive Indoor Cycling for You

Indoor cycling has become a vital part of life for a growing number of people, as it provides an opportunity to exercise while working from home or when the weather is far from desirable. To meet this growing demand, LG Labs presented ‘excicle’ at CES 2023, the world’s first indoor cycling device to offer freewheel motor switching which lets exercisers switch between spinning and outdoor cycling modes.

Professional KBO player Na Sung-bum experiencing excicle inside the LG Labs zone

More than a hundred different content is available to watch during a session and bikers can even create their own cycling routine by selecting courses and options that match their tastes and preferences. The device also boasts a simple yet modern design that blends into any home interior, which means more people can get into fitness and enjoy the endless benefits of indoor cycling.

Monshoecl: A Must-Have Platform for Sneakerheads

Collecting and reselling exclusive shoes has become extremely popular among the young generation. To maximize the hype, LG Labs introduced a virtual shoe-collection project, Monshoecl, which presents a phygital – physical and digital – consumer experience by connecting the virtual and real world with the LG ThinQ app.

Jointly developed by LG and Induk University in Seoul as a companion to LG Styler™ ShoeCase and ShoeCare, this project now showcases more than 5,500 pairs of ‘monster shoes’ created with unique NFT motion designs in a Profile Picture format, free from the hassle of storing and managing.

The exclusive space for Monshoecl was prepared at CES 2023 so that attendees could discover its prototypes and try special NFT shoes via AR through a collaboration with Wanna.

NFT shoes owners can manage and collect their real and virtual shoes through the LG ThinQ app’s Shoelife feature, even storing and trading from their collection using cryptocurrency wallets Wallypto, developed by LG, and Klip, developed by Kakao.

Five distinct, creative solutions presented by LG Labs demonstrate how committed the company is to delivering exceptional customer experiences via unique concepts and experimental ideas. To follow LG Labs as it inspires more creative ideas and challenges innovators to think outside the box, stay tuned to the LG Newsroom.

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[On the Job] Leveraging Innovation to Understand the Lifestyles of the Younger Generation

A lifestyle image of LG PuriCare Aero Furniture in Crème Rose against a modern, color-popping living room backdrop.

In this installment of On the Job, we go inside LG’s Home Appliance & Air Solution Design Lab and Air Science Lab to learn how the company is creating new customer value for the younger generation.

Young consumers, with their unique tastes and keen eye for design, are at the forefront of creating and embracing new lifestyle trends. To understand their sensibilities and satisfy the needs of this highly influential customer segment, home tech providers are rethinking their approach to product design and development.

Always quick to adapt and innovate, LG offers a wide array of home electronics designed with today’s younger generation in mind. A noteworthy example is the PuriCare Aero Furniture, an air purifier that doubles as a side table and mood lamp, which can blend in with the most sophisticated home décor. Having made its debut at IFA 2022, the device is a fine example of how LG applies its in-depth insight into what young consumers value to deliver differentiated, new solutions.

(From left to right) Yoon Ju-hyup, LG Air Science Lab professional, Paik Seung-ho, H&A Design Lab’s Air Solution Design Team lead and
Oh Hyun-sook, H&A Design Lab professional

The Aero Furniture was the brainchild of the Home Appliance & Air Solution (H&A) Design Lab and the Air Science Lab. A bold reimagining of conventional air purifier design – both in terms of function and aesthetics – the distinctive product showcases LG’s ability to respond to the fast-evolving lifestyle needs of young consumers.

Size was a principal consideration in the making of the Aero Furniture, as many younger people prefer products that don’t take up a lot of space. The teams involved also sought to depart from the blocky, bulky look of most air purifiers, opting instead for a more refined design that could harmonize effortlessly with diverse interior styles. Hence, the side table concept was born; a unique, compact design that adds extra functionality and an original visual appeal to elevate the mood in the home.

The H&A Design Lab took a particular interest in the way young consumers like to style and adapt their home electronics to reflect their own individual identities. To support this passion for creative expression and customization, the teams elected to provide three different colors (Crème Rose, Crème Yellow and Crème Grey) to choose from, and two distinct shapes for the table-top of the Aero Furniture – Round and Track.*

LG’s next-gen air purifier even offers a built-in wireless charger and a mood lighting function with a total of eight different hues to help set the atmosphere in the room. For further personalization, users can change up the look of the Aero Furniture’s table-top and base, exploring different color combinations to refresh the product and its surroundings.

“By replacing the top, you can refresh the ambience in your living space – and by replacing both the top and the base, it’s practically like experiencing a brand-new product altogether,” explained Yoon Ju-hyup, research professional at LG’s Air Science Lab. “These color combos allow you to experiment with a variety of styles, which is something we’ve found to be very important to many young consumers,” said Oh Hyun-sook, research professional at H&A Design Lab. “For instance, Crème Grey is a great choice for a calm, toned-down look, while the duo of Crème Rose and Crème Yellow goes well with maximalist furnishings.”

The two teams understood that, in order to meet the preferences and demands of today’s discerning young customers, they had to artfully combine the very best of design and technology.

“Elevating the customizable element was quite challenging as we had to find the perfect balance between functionality and design, all while maintaining the highest standard of product quality and performance,” said Yoon. “We are very happy with the final result, and with the extraordinary teamwork and collaboration that allowed us to get there.”

Additionally, the teams worked hard to meet the strict standards for sustainable design that LG continues to pursue as part of its commitment to people and the planet. The Aero Furniture is made with post-consumer recycled (PCR) materials that give the product its sleek and sophisticated marble-like ‘terrazzo’ finish.

As young consumers’ preferences and lifestyles evolve, the Aero Furniture can evolve with them thanks to ThinQ™ UP. LG’s appliances with upgradable features can adapt according to usage patterns and offer smart features that can be downloaded from the LG ThinQ app.

A stylish, versatile and customizable product that speaks to the sensibilities of the younger generation, the Aero Furniture is just one example of how LG is providing innovative solutions tailored to the needs and tastes of specific consumer segments.

Stay tuned to Beyond News to learn more about LG’s products and services for a better life.

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* Currently, the PuriCare Aero Furniture has only been launched in South Korea. Product color and shape offerings may differ by country with global launch.

LG Contributes to Earthquake Relief in Türkiye

A man trying to use LG washer and dryer installed at free laundry facility that LG built to support victims of disastrous earthquake in Türkiye

In Addition to Donations and Supplies, Company to Operate Free
Laundry Facilities and Temporary Service Centers to Help Those Affected

SEOUL, Feb. 28, 2023 — LG Electronics (LG) and its South Korean labor union have joined forces to help provide humanitarian relief to people in Türkiye affected by the recent, devastating earthquakes.

LG is currently operating free laundry facilities to help those displaced by the earthquakes to wash and dry their clothing. The company has installed approximately 120 washing machines and dyers in eight temporary housing locations around Türkiye, including the southern and southeastern provinces of Mersin and Taurus. LG’s service engineers will be on-site at the facilities to offer any necessary technical support.

The company has also set up temporary service centers in quake-damaged areas in five different cities. Service vehicles are collecting broken home appliances, transporting them to the service centers for repair and delivering the repaired appliances back to their owners’ homes.

LG has continuously gathered donated goods from its own executives and employees to distribute to Turkish citizens in need. Through the Executive Social Contribution Fund and with support from the Junior Board – a voluntary, representative body of company workers – LG will provide essential items, such as blankets, sleeping bags, clothes, cleaning products, masks and diapers, as well as relief goods, including generators and flashlights.

Additionally, LG’s labor union will use its Union Social Responsibility (USR) Fund to help purchase items and materials necessary to rebuild infrastructure in the affected areas. Since 2010, LG’s labor union has been contributing to a range of socially and environmentally beneficial activities in South Korea and around the world, such as purchasing school uniforms for disadvantaged children, supporting Korean War veterans in Ethiopia and funding aid programs for Ukrainian refugees.

Meanwhile, LG Corporation has donated USD 1 million to the Korean Red Cross to help the relief efforts in Türkiye and LG’s subsidiary in Türkiye has made a separate donation through Ahbap Association, a local non-profit organization.

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A New Production Line to Make India Proud

A different view of LG’s manufacturing facility in Pune, India, from above.

After more than 25 years of providing people in India with innovative products, LG has become a household name in the country by building its reputation as the top producer of home appliances. Last year, the company was even named by TRA Research as the Most Trusted Brand in the refrigerator and washing machine categories as well as the air conditioner and microwave oven categories, which not only suggests LG India has retained trust and leadership, but also enhanced its portfolio in this vital market.

So, to perform its duties as an industry leader while reaffirming its commitment to the government’s ‘Make in India’ mission, LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India.

Launched in 2014 by Prime Minister Narendra Modi, the ‘Make in India’ initiative encourages companies to manufacture products in India in an effort to transform the nation into a global design and manufacturing hub. With the Indian government hopeful of this move being a game changer for the local economy, many companies have already announced their strong support for the movement. For LG, it’s been less of a dramatic shift in production as the company is already manufacturing most of its products at two plants located in Pune and Greater Noida, India.

Adding a new line to LG’s Pune facility is not only a step forward for transforming India’s self-reliance for the better, but also for addressing the country’s growing consumer demand and expanding the company’s portfolio here. Last year, the United Nations reported that India is set to surpass China as the world’s most populous country in 2023. Moreover, according to Pew Research Center, people under the age of 25 account for more than 40 percent of India’s population. Powered by its demographic advantage, some analysts say that India has the potential to become one of the world’s largest economies in terms of purchasing power. Strengthening LG’s position as the top home appliance maker, this initiative will give a welcome boost to the brand’s product leadership.

Equipped with advanced technologies and machineries, the upgraded Pune campus can produce 200,000 side-by-side refrigerator units every year as well as a large number of double-door and single-door refrigerators.

To celebrate the occasion, LG held an offline event on January 17 with Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company, Jeon Hong-ju, managing director at LG Electronics India, Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG Electronics India, as well as other senior executives, influential journalists and representatives of key trade partners.

(From left to right) Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG India, Jeon Hong-ju, managing director of LG India, Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company and Kim Jae-il, Pune manufacturing managing director of LG India

Here, attendees could witness the unveiling of side-by-side refrigerators manufactured in India and enjoy an exclusive tour of the state-of-the-art manufacturing facility.

Also, the local manufacturing line has not gone unnoticed by the Government of India. In a letter addressed to LG India, Shri Piyush Goyal, the Minister of Commerce & Industry, praised the company for aligning so well with the ‘Make in India’ initiative and commended it for its strong contribution towards a ‘New India.’

LG is confident that with its skilled workforce and advanced technologies, the newest manufacturing line in Pune will contribute to the success of the ‘Make in India’ initiative as it delivers its cutting-edge refrigerators to more consumers nationwide.

Stay tuned to learn more exciting stories from LG offices around the world, and make sure to subscribe to the LG Newsroom so that you’re the first to know what is coming up next for LG.

Contributed by LG India

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5 Tech Keywords You Should Know in 2023

The image of people doing various activities like indoor cycling, VR games, indoor gardening and more with diverse LG appliances

At the start of every year, almost everybody in the tech world gathers in Las Vegas to show off their newest products, technologies and concepts at CES, the world’s biggest consumer electronics show. This year, participating companies were determined to demonstrate how their innovative products and solutions help solve some of Earth’s greatest challenges and change the lives of thousands, if not millions, for the better.

Inspired by its belief that the answer is always with the customer, LG showcased its most advanced customer-centered innovations that provide entirely new value and convenience to its customers. Here are the five tech keywords for 2023 which cover the areas of personalization, sustainability and virtual reality.

Me, Myself and I

With far more people inclined to seek a living space that fully matches their personality, leading consumer electronics companies are rethinking their product development approach in order to build appliances that not only possess excellent features, but also blend effortlessly into various home interiors.

With this new attitude also comes a greater demand for personalized viewing experiences, especially as people spend more time at home since the onset of the pandemic. That’s why every TV being released is now equipped with an operating system that employs all kinds of features that help individuals find their perfect show instantly with next to no effort on their part.

Future of Mobility

Major car makers are shifting their production to electric vehicles and joining top-tier tech software companies to reimagine what a car could and should do in the future. The growing importance of the in-vehicle experience is transforming the future of automobility.

LG’s Vehicle component Solutions Company is committed to enhancing the driving experience through its expertise and know-how of vehicle parts technologies, so that its customers can develop advanced car models that make the journey more entertaining, easier and, most importantly, safer.

Lifestyle Devices for Healthier Life

After living with the pandemic for so long, people are now more concerned with their health than ever before. Under these renewed circumstances, people desire lifestyle devices and solutions that can empower them to take control of their health care and wellbeing while lowering costs at home.

In line with this trend, lifestyle devices and solutions with digital health technologies will stand out for these growingly discerning customers, who are willing to pay more for products that seem to be made for their healthier lives.

Sustainable Living

For everyone who attended or followed this year’s CES, it was clear that sustainability was a major focus. More and more companies, regardless of size and industry, are ranking sustainability higher on their business agendas, which means more companies are inventing products and services with various eco-friendly and accessible features.

LG showcased the company’s ESG vision in an exclusive exhibit through the Better Life for All zone at CES 2023, introducing a comprehensive overview of LG’s sustainability efforts.

Be in It

With the metaverse still deemed to be the future for tech, especially in the gaming industry, more and more people want cutting-edge devices that can make images or sounds that appear far more lifelike than today.

Driven by growing expectations and demand for a greater sense of reality, more innovative products that help users feel fully immersed in the digital environment will be further thrust into the spotlight in 2023.

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Empowering a New Generation of HVAC Professionals in East Africa

Raja Durai demonstrating the LG Multi V 5 at LG East Africa’s HVAC showroom.

Raja Durai, AC academy trainer & technical engineer at LG Electronics East Africa

Since easy installation and maintenance are both key to achieving the next-level product experiences today’s consumers demand, LG East Africa is investing in such areas to enhance the overall performance of its residential and commercial Heating, Ventilation and Air Conditioning (HVAC) solutions. As part of this, LG will train numerous local technicians and bring them up to speed with the company’s latest advanced appliances.

(From left to right) Kim Yong, general manager of LG Electronics Middle East and Africa, Dr. Reuben Kivindu from the University of Nairobi’s Department of Mechanical Engineering and Kim Sa-nyoung, managing director of LG Electronics East Africa

Through its partnership with the University of Nairobi (UoN), which was established in 2010, LG will train engineers, architects, contractors and other building professionals so that they can work with its latest HVAC innovations. These trainees will be drawn from a pool of LG distributors, dealers and companies dealing in HVAC services, which is significant considering the difficulty in finding employment in the region.

With the demand for energy-saving technology at an all-time high and the fact that most African countries are flooded with outdated air conditioners, this partnership aims to ensure future engineers and architects are in the know when it comes to the fast-evolving technologies and appliances that are set to dominate the market.

LG East Africa’s next phase of expanding its HVAC business is a total revamp of its B2B Academy and the rebranding of its showroom, directly targeting professionals working in construction while enhancing the technical skills of locals. Once this takes place, comprehensive training will be offered through practical demonstrations conducted in the showroom as well as via informative webinars and seminars. The first electronics company in the region to operate an academy that provides HVAC training, LG may even visit clients’ offices in person to conduct classes.

Greater awareness and top-class training are crucial if the local market is to be persuaded into adopting innovative technologies such as LG’s HVAC offerings. So, together with major industry players, LG East Africa will strengthen its B2B Academy to provide a platform for locals to sharpen their technical skills and gain knowledge on the company’s range of state-of-the-art air conditioners. Hundreds of trainees are expected to benefit from the courses offered by the B2B Academy, which cover everything from installation and troubleshooting to full service.

Open Monday to Friday from 09:00 to 16:00 (EAT), LG’s rebranded showroom gives everyone an opportunity to learn all about the company’s advanced HVAC innovations which are ideal for residential, retail, public and corporate spaces as well as hospitals, hotels and learning institutions.

Recently, LG East Africa also introduced its new cloud-based technology, TMS-BECON Cloud, to let customers monitor their LG air conditioners in real time and request troubleshooting from professionals based in Nairobi.

With energy costs soaring amid a global cost-of-living crisis, many consumers are switching off their outdated appliances and turning to more innovative ones in a bid to trim their energy bills. LG will continue to provide innovative air conditioning systems with inverter technology at the perfect price point, helping the world’s growing number of environmentally conscious consumers reduce their energy consumption and save money in the long term.

Contributed by LG Kenya

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[Mobility Inside] The Secret to Tailored Driving Experiences: Camera Sensors

Two vehicles on the road with a camera sensor on

When it comes to interacting with a brand, 71 percent of customers expect personalization in products and services, while 76 percent get frustrated when they don’t find it, according to a recent McKinsey study.

This applies to customer experiences on the road, with more drivers searching for mobility solutions that actively assess – and adapt to – their very own driving scenario. Thanks to intelligent camera sensors which retrieve and assess all kinds of roadside information, cars can now think for themselves, providing adjustments tailored to each driving situation without drivers having to do the tweaking themselves.

Camera sensors are image, distance and object-based sensors which provide the driver with important identifiable information about the vehicle’s surroundings. They are crucially different to standard cameras in that they not only capture images but also make active assessment of the information displayed in these images. With a variety of functions such as measuring vehicle distance to recognize imminent collisions and assessing when the driver veers out of lane, camera sensors play a fundamental role in safe driving and are pivotal for the customized, proactive mobility experience that today’s drivers demand.

Let’s take a closer look at how sensors are inventing new tailored customer experiences on the road.

Using Data to Transform Driving Experiences

Built-in camera sensors have shifted the paradigm of driving. In the past, the driver was entirely responsible for judging traffic and maneuvering the vehicle. But with camera sensors now acting as an extra pair of eyes, vehicles can take a lot of the work.

The core technology that makes autonomous driving possible is the Advanced Driving Assistance System (ADAS) and its cameras. Like the name suggests, these cameras detect traffic, signals, vehicle speeds, direction, pedestrians and all other important information located within the driving environment.

The customized information these sensors collect not only plays an instrumental role in detecting potential vehicle hazards and establishing a safe driving environment, but also unlocks a more pleasurable and convenient driving experience.

Today’s most advanced automobiles are fully equipped with recognition technology that lets them perform a multitude of tasks when given simple gestures by the driver. For instance, some cars unlock when it senses the owner is nearby, others adjust the seats once recognizing the person or open the sunroof with a wave of a hand – and some do it all. What’s more, if you enjoy nodding your head along to your favorite songs on the road, you can even register a unique hand gesture for cranking up the volume.

Beyond hand gestures, cars can recognize the identity of everyone on board through built-in interior cameras, which means it can adjust seats and temperatures specifically for that person automatically. While services may vary by manufacturer, these automatic, sensor-powered features are essential for shaping the tailored driving experiences we can claim with the latest vehicles.

Other than these tailor-made features to maximize the driver’s comfort, LG’s award-winning ADAS system and its top-notch camera sensors come with a variety of features to ensure the safest driving experience. With sensors making real-time assessments of the roadside situation and the ADAS system adapting accordingly, the driver no longer needs to worry about keeping eyes on the road at all times.

For an inexperienced or distracted driver, it’s quite easy to veer out of lane – which may potentially lead to various incidents, including striking other vehicles or roadside objects. In such situations, the camera sensor comes to aid by monitoring the car’s lane departure and transmitting the visual information to the ADAS system. The ADAS then gives the driver a warning to get back on track, or in the case of more advanced and autonomous systems, will gently lead the automobile back to the original lane.

The ADAS system and its built-in camera sensors play an important role in forward collision avoidance as well. For those times when the driver cannot immediately catch onto the sudden appearance of vehicle obstacles, camera sensors act as a handy second pair of eyes. For instance, when a pedestrian bounds across the road and the driver cannot react accordingly, camera sensors will capture the information so that the ADAS system can give out an emergency signal, or if necessary, set off the emergency brakes automatically.

With tailor-made features which adapt to every driver’s unique roadside experience, LG’s advanced camera sensors and the ADAS system will continue to deliver the utmost driving comfort as well as ensure the safest ride.

Looking to the future, the company is all-in on the development of innovative mobility technologies that make novel experiences even more convenient, enjoyable and unique to each individual driver.

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LG Meets Latest Global Standard for Vehicle Cybersecurity

An LG executive receives the complying verification from TÜV Rheinland.

Company’s Innovations Comply With ISO/SAE 21434
Cybersecurity Standard for Vehicles

SEOUL, Feb. 20, 2023 — LG Electronics (LG) has announced that its vehicle components have been verified for complying with ISO/SAE 21434, fundamental for the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). This standard automotive cybersecurity measure requires vehicle and vehicle parts manufacturers to employ certified cybersecurity management systems for protection against hackers and other cybersecurity threats. Meeting the highest standards for digital security, LG’s automotive cybersecurity management system has earned the ISO/SAE 21434 certification from leading global testing organization TÜV Rheinland.

UNECE vehicle cybersecurity regulations, including UN R155, were established to make current and future car models safer against the ever-increasing risk of cyberattack. With vehicles now collecting, accessing and storing a large volume of data, cybersecurity has become a major focus for the automotive sector. In EU countries, auto manufacturers must adopt Cybersecurity Management Systems (CSMS) and get Vehicle Type Approval (VTA) in order to offer their products. In regions outside of the EU, such as North America and Asia, similar types of rules and regulations have come into force.

In this environment, CSMS system verification plays an instrumental role in the competitiveness of automotive parts. LG’s key products, including in-vehicle infotainment (IVI) systems and telematics, meet the stringent cybersecurity requirements set out in ISO/SAE 21434 according to the UN R155. This means the company is able to supply its auto industry partners with highly secure and reliable mobility solutions that meet or exceed the latest standards. Based on its considerable experience in developing and operating cybersecurity processes, LG can respond quickly to new standards, giving the company a distinct advantage over other industry players.

LG is utilizing its certified CSMS to develop confidence in vulnerable vehicle components and solutions for automakers. Moving forward, the company will also be working closely with its customers to test the cybersecurity of vehicles employing LG solutions, helping to ensure they are protected against cybersecurity threats throughout their operational life.

In September 2021, LG enhanced its capabilities in this highly important area of future mobility by acquiring Israeli cybersecurity company, Cybellum. LG’s commitment to and investment in cybersecurity have seen the company achieve meaningful results, including the recent verification from the UNECE.

“We sincerely congratulate LG on obtaining cybersecurity management system certification according to ISO/SAE 21434,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Over the past decade, the automotive industry has transformed to meet the demand for advanced vehicles. Strengthening protection against automotive cybersecurity threats ultimately benefits both users and suppliers and this certification can be seen as a preemptive response by LG to prepare for security in the future automotive market.”

“In the era of software-defined vehicles, the ability to deliver reliable cybersecurity will play an ever-greater role in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Gaining certification for ISO/SAE 21434 compliance shows that we can adapt and respond quickly to new regulations designed to protect vehicles and their occupants from cyberattacks.”

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LG OLED Art Project Showcases Stunning NFT Artwork at Frieze Los Angeles 2023

An NFT sculpture created by LG Art Lab with Barry X Ball displayed on a wall-mounted LG OLED TV which has been rotated 90 degrees

LG’s international voyage of innovation and creativity, the LG OLED Art project, is coming to Frieze Los Angeles 2023 which is available at the Santa Monica Airport from February 16-19. The company’s exhibition, titled LG Art Lab with Barry x Ball @ LG OLED Lounge, offers visitors unique experiences spanning the real and virtual worlds. At the center of it all is the work of Brooklyn-based sculptor Barry x Ball, which will be showcasing on LG’s superb, self-lit OLED screens.

LG boasts 10 years of experience in producing premium OLED TVs. The company introduced the world’s first big-screen OLED TV in 2013, bringing consumers a whole new level of picture quality and ushering in a new era in the TV industry. Since then, LG OLED, the leader of the global premium TV market, has continued to provide the most realistic images and the most immersive viewing experiences.

In addition to becoming the preferred TV of millions of consumers worldwide, LG OLED has become the favored digital canvas for some of today’s most innovative artists, especially those comfortable with working in the digital medium. Not only does LG deliver the power of digital art at LG Art project events, it also enables LG Smart TV users to admire and own their favorite digital artworks via the LG Art Lab app.

LG Art Lab is a Hedera-based, fully interactive digital marketplace that allows users to trade NFT art from major artworld names and up-and-coming practitioners. Constantly striving to improve the user experience and make digital art more accessible, LG Art Lab has adopted Blade Wallet, an enterprise-grade Web3 wallet known for its security, speed and scalability. Blade Wallet enables art lovers to simply and securely purchase NFT artworks on LG TV’s innovative digital art platform and is available as an app for Android and Apple mobile devices as well as a Google Chrome web extension.

At Frieze LA, LG’s new ultra-large, ultra-high-definition OLED evo models, including the 97-inch G3 and 83-inch C3, along with Lifestyle Screen products, such as the LG OLED Objet Collection Easel and Pose, will bring Barry x Ball’s NFT artworks to life. The exhibit features a new series of 39-second-long kinetic NFTs and a 24-karat gold-plated sculpture. A multidisciplinary master, Ball continues to utilize traditional and 21st century techniques to reassess and breathe new life into classical and modern sculptures.

Ball’s NFT sculptures are inspired by the artist’s in-process sculptures of Pope John Paul II, and are based on four different metals: black steel, gold, copper and silver. The self-lit pixels of LG’s OLED TVs allow one to fully appreciate the intent of the artist, revealing the most minute details through vibrant, accurate colors, deep blacks and incredible contrast. On the exhibition’s opening day, Barry x Ball’s sculptural NFT art has been dropped on LG Art Lab.

After the conclusion of the LG OLED Art project exhibition at Frieze Los Angeles, LG will continue its partnership with Frieze throughout the year, demonstrating its ongoing commitment to art and showcasing the outstanding picture quality of LG OLED.

Art enthusiasts can learn more about the LG OLED Art project on the official LG OLED Art website and Instagram account.

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Navigating Circular Economies at Waste Summit

Waste Summit panel members having a discussion on stage at the Waste Summit.

While others see e-waste and discarded packaging as mere rubbish, LG Portugal, ERP Portugal and Novo Verde see an opportunity to promote circular economies through the reduction, reuse, recycling and recovery of materials and energy.

A multinational tech company with a leading sustainability initiative, the Portuguese chapter of European Recycling Platform (ERP) and a pioneering waste management company, the three forward-thinking entities came together in January to host Waste Summit – Economy, Consumption and Sustainability in Lisbon, Portugal. The meaningful event aimed to inspire greater discussions on the urgency of responsible waste disposal as well as growing issues related to consumption, the economy and sustainability.

Ana Patrícia Carvalho, journalist and presenter of the event

Giving electronic equipment, end-of-life batteries and their packaging a second chance at life and adopting sustainable behavior from production to disposal are increasingly relevant in today’s society – considering the number of products we use every day. Research finds, however, that there’s much room for improvement.

Ricardo Neto, president of ERP Portugal and Novo Verde

According to the study, Habits of the Portuguese in Relation to Electronic Waste* (co-authored by LG Portugal, ERP Portugal, QData and NOVA IMS), 59.2 percent of Portuguese people keep equipment they no longer use as they still work and may come in handy later. But the truth is that old equipment tends to end up in drawers, cupboards, the garage or storage room to gather dust, the same fate as old packaging for our large devices.

Hugo Jorge, marketing director of LG Electronics Portugal

This timely Waste Summit promoted the sharing of knowledge and best practices across diverse society sectors to enhance environmental literacy and raise awareness for the importance of sustainable practices in Portugal.

(From left to right) Ana Patrícia Carvalho, Bernardo Corrêa de Barros, João Wengorovius Meneses, Hugo Jorge and Jorge Cristino

According to ERP Portugal’s data, in 2021 alone, over 232 thousand tons of electric and electronic equipment were placed on the market in Portugal and more than 30 percent of the population still does not forward or recycle their e-waste. Not only highly harmful to the planet, electronic waste also poses a major health risk when not properly disposed of as it can contain toxic additives or hazardous substances such as mercury, which can cause damage to the human brain.

Meanwhile, around 806,153 tons of packaging for fast-moving consumer products were placed on the national market in 2021, equivalent to 76 kilograms per capita. According to Novo Verde, the growing trend of packaging consumption has been accompanied by a growing amount of collected packaging, having increased 7 percent annually on average since 2017.

Waste Summit, which gathered more than a hundred people from industry sectors, distribution partners and academia, was another perfect opportunity for LG Portugal, ERP Portugal and Novo Verde to become agents of change and promote sustainable behavior for better circular economies.

The highlight of the event was a performance by César Mourão, a beloved Portuguese comedian who used his talent for improvisational comedy and music to create a light, fun and educating discussion on the imperativeness of managing e-waste and packaging.

Comedian César Mourão

Mourão’s unique, humorous approach to addressing one of the most pressing issues of our times was also featured in the digital campaign, Destralhar, which was co-produced by LG Portugal and ERP. The entertaining yet thought-provoking film covers the lifestyles of Portuguese families and workers all over the city and explores how these lifestyles can be improved for the better good of the planet.

Putting the spotlight on Mourão’s trademark improvisational comedy, the video campaign follows the comedian as he surprises Lisbon families and workers in their homes and offices to analyze their e-waste and packaging habits.

(From left to right) César Mourão and Isaac Silveira, vice president of Sailors for the Sea

At the end of a good laugh, viewers will discover that the various items we consider garbage – an old computer mouse or an outdated DVD player – actually hold immense potential for a second life through recycling or reuse.

Contributed by LG Portugal

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* Conducted in Portugal between May and July 2020, with more than a thousand people surveyed nationwide.

Home Inspiration From North America’s ‘Whole Home Project’

The kitchen of the Whole Home Project, featuring a number of LG Signature Kitchen Suite appliances.

The “Whole Home Project” is an annual showcase of the best home designs and products in the United States. This marks the project’s fifth year and its first renovation of an existing property, rather than a new build. The project’s sponsor, House Beautiful magazine, partnered with LG and a renowned builder, architect as well as top designers from around the U.S. to reimagine the spaces throughout a modern Tudor home in Atlanta, Georgia, with a focus on living better at home.

American designer Whittney Parkinson took her traditional design approach to the next level in the kitchen, adding a bit of English flair with the five-star home chef in mind. Warm woods, quartz countertops and antiqued mirror tiles make this brand-new kitchen feel like it’s been here forever. She used a number of award-winning Signature Kitchen Suite appliances from LG to ensure the homeowner had everything they needed for everyday life or to entertain on the fly.

The oversized eat-in kitchen features the 48-inch built-in French-Door refrigerator with a large interior capacity and precise preservation technology – all in a sleek, innovative design. The perfect alignment of the countertop and fridge drawers creates a seamless look for design-minded homeowners. Key features include Lift and Go™ drawers, fully adjustable door bins, hidden LED lighting so you can see everything in your fridge and a dual ice maker that makes both cubed ice and slow melting, spherical craft ice to elevate cocktail hour.

What’s a kitchen without an incredible range? The Signature Kitchen Suite 48-inch Dual-Fuel Pro Range comes with built-in sous vide, alongside induction and gas cooktops paired with two ovens, giving homeowners the most flexibility in one unit.

“One thing we love about Signature Kitchen Suite is that their products work throughout the home. You’ll find their dual undercounter refrigerators everywhere – in the owner’s suite, work from home quarters, guest room and of course, the media room – for those family night movie marathons when you don’t want to run down to the kitchen,” said Carisha Swanson, House Beautiful Director of Special Projects. “Both drawers operate independently with multiple temperature settings and can even drop down to a freezer. When we think about living fully in our homes and enjoying every part of them, so much of that has to do with convenience.”

Everyone wants to do their laundry in easy to access locations. In this home, LG STUDIO laundry appliances are featured throughout. The owner’s suite walk-in closet has the LG STUDIO Styler clothing care system that refreshes, deodorizes and sanitizes your clothes with steam. It’s a game changer with capacity for up to five hangers along with a pants press in the door, and perfect for any walk-in closet, dressing room or laundry room because no plumbing is needed.

Also in the owner’s suite and upstairs laundry room is the LG STUDIO WashTower. The single unit takes up half the floor space of a side by side without sacrificing capacity and has an easily reachable control panel in the center. Since this home is all about making life easier, the unit has built-in intelligence that selects optimal washing and drying settings for each load – truly genius.

The designers were asked to bring the home into modernity with today’s family in mind. With different perspectives on what that means, you’ll see spaces reimagined: a tween hangout with furniture draped in easy to clean slipcovered fabrics, an introvert’s space to recharge as well as LG screens throughout the home, including the incredible home theater with an enormous 10-foot-wide direct-view LED display. And last but not least, the home features a great outdoor entertaining area, because in this part of the United States, they’re outside year-round.

Take a better look at LG’s life-enhancing products at the “Whole Home Project” in the previous issue of House Beautiful on newsstands now and great designer videos at housebeautiful.com.

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[Mobility Inside] How Infotainment Brightens Up Your Driving Experience

Various onboard software installed in IVI System

The latest trends in mobility focus on the unique driving experiences the latest cars can provide. This comes down to consumers valuing the journey more as an important part of their daily lifestyle. In 2022, building a vehicle that provides comfort and new driving experiences contributes to its competitiveness in the market. One such technology that provides new experiences is the in-vehicle infotainment (IVI) system.

In-vehicle infotainment (IVI) system combines the words ‘information’ (navigation, speedometer, etc.) and ‘entertainment’ (movies, music, games and social media). The best IVI systems introduce fun and interesting ways to enhance the driving experience that go way beyond notifications.

Considering that the user experience (UX) and user interface (UI) are primary contact points between the product and customer, their ease of use, speed and intuitiveness are more important than ever. With this in mind, LG Electronics is developing infotainment technology that brings new value to drivers and passengers.

Photo credit: Autobest website

In 2020, the Pivi Pro IVI system, jointly developed by LG and Jaguar Land Rover (JLR), was awarded SMARTBEST 2020 award by Autobest, a renowned European non-profit automobile reviewer.

Photo credit: Land Rover

Since then, LG has been constantly improving its IVI systems which, in partnership with JLR, are the most intuitive and seamless to date. To get a better idea of just how exceptional they are, let’s discuss the five main benefits of the LG IVI system featured in the iconic Land Rover Defender.

Multi-device connection

Unlike AVNs (Audio, Video, Navigation), which only support a single connection, LG’s infotainment technology supports two connections at once so passengers can connect their smartphone using a hotspot to perform two separate actions on the vehicle’s AVN screen and smartphone screen simultaneously.

After connecting a device to the Defender’s AVN, passengers can stream music from their device via the AVN while watching YouTube on their portable screen. Basically, the driver can play music while the passenger watches YouTube with one smartphone. AVN supports other multitasking operations such as running a car software update as the navigation app works on the smartphone.

Personalized screen per user

On the road, we often find ourselves sharing the cabin with family members or work colleagues with different interface preferences. That’s why the LG IVI system lets you create multiple user accounts on the AVN so that everyone’s ideal screen layout is just a few presses away.

Land Rover Defender’s AVN UI for selecting and adding user profiles

After selecting an account, the user’s personal wallpaper, playlist and recent destinations are displayed on screen. This feature is ideal for cars driven by more than one person.

As easy as a smartphone

On the screen, users can even launch apps as they would on a smartphone, making it much easier to access online media stored on the Cloud. What’s more, its easy-to-use UI sports unique fonts, an intuitive menu layout and optimized menu structure let them access the menu instantly. And editing apps is easier and more intuitive too, meaning the layout and order of apps can be adjusted to one’s liking with ease.

Selecting apps to display on the Land Rover Defender’s AVN home screen

Single Sign-In eliminates the hassle of logging in multiple times for different apps as it permits users to log into their account once for complete app access. It’s the perfect example of the seamless experience, where the seamless smartphone experience is extended to the car.

Safe and secure

When leaving your car with a valet attendant, being logged into a profile on the AVN gives that person access to sensitive information, including home addresses and contacts – a serious security risk.

To protect consumers’ personal information, Valet Mode password-protects the screen to prevent any unwanted access, perfect for when hiring a driver or lending a car to a friend.

Customizable cluster screen

The vehicle’s cluster provides key information like the speedometer, warning indicators, maps and other driving-related information. The driver can even enlarge one of these indicators to enhance its visibility or even display something in its full screen mode.

The IVI system developed by LG Electronics for Jaguar Land Rover can be found in various models, both internal combustion models and electric vehicles. LG’s goal is to provide more consumers around the world with the benefits of its IVI systems by bringing them to more premium automakers.

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Stepping Into the Future at Asia’s Innovative Tech Hub

LG’s LED signage expressing images of a forest on the ceiling and pillars of Bangkok’s True Digital Park West.

Whether it’s a secluded, picturesque mountain cabin or a trendy downtown coffee shop, it goes without saying that the most appealing and immersive environments inspire the most creative works. With that in mind, LG Thailand recently supplied Bangkok’s new True Digital Park West, one of the largest providers of coworking spaces and services for tech companies in Southeast Asia, with its high-quality commercial displays and business solutions.

Boasting more than 230,000 square meters, startups, entrepreneurs, tech giants, investors and even government agencies coexist in the connected ecosystem of True Digital Park, offering differentiated experiences to users. Under the theme of Open Innovation, it serves as a hub of the tech innovation in Thailand.

True Digital Park is divided into East and West, the former opening in 2019 and the latter more recently in 2022. As part of this partnership, LG will transform a section of the West zone’s newly opened co-working space into a lifestyle destination for tech and startup enthusiasts across the region, delivering incredibly immersive experiences through scalable designs and premium picture quality with LG LED signage to elevate the building’s “One Roof, All Possibilities” concept.

Specially curated to complete the ultimate immersive experience, LG’s commercial displays come in all kinds of shapes and sizes, such as large, curved, ceiling and interactive floor screens, with a total of 50 digital signages spread across the space to give every visitor a glimpse into the future. With each display adept at elevating HD content via vivid colors and outstanding clarity, guests can now receive endless inspiration as they work thanks to the breathtaking nature of their surroundings.

(From left to right) Jeerapa Kongswangwongsa, vice president of Business Solutions LG Electronics Indochina and head of Enterprise & IT at LG Electronics Thailand, Jung Sung-hun, managing director of LG Electronics Thailand, Thanasorn Jaidee, president of True Digital Park and Dr. Tarit Nimmanwudipong, general manager of True Digital Park

In addition to stimulating the minds of those working in this multi-purpose space through the power of its display technologies, the company is confident that LG SuperSign CMS, content management software optimized for LG webOS, will help unlock effortless content management throughout the building so that its valued partners can work more productively.

As a pioneer of LED signage solutions, LG and its leading technologies can transform any space into a state-of-the-art innovation center. Through a shared vision of True Digital Park as one of Thailand’s most successful innovation and startup hubs, LG Thailand is proud to present the company’s portfolio of unique, cutting-edge commercial displays and business solutions to customers who will truly appreciate it.

Contributed by LG Thailand

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