[On the Job] Organically Grown Innovation: LG tiiun

A front view of LG tiiun Nature Beige indoor gardening appliance with tiiun mini on its top

In this installment of On the Job, we go inside Sprout Company – the first in-house company established by LG – to hear more about the development of and future plans for LG tiiun.

While forced to stay at home during the global pandemic, many people took up the hobby of gardening as a way to pass the time, reconnect with nature and cope with the effects of long periods of social isolation.

According to a survey conducted by Trees.com, an online resource for gardening advice, 68 percent of Americans have cared for at least one houseplant since 2020, with 38 percent of Americans between the ages of 18 and 24 doing so for the first time during lockdowns. Of the young adults surveyed, more than half said that they turned to gardening to improve their mental health.

To make growing plants at home easy, LG introduced the LG tiiun in 2021 and the tiiun mini in 2022 – two innovations that allow users to enjoy a greener lifestyle, indoors. A smart gardening system with built-in LED lighting and automatic temperature control, LG tiiun is the ‘green thumb’ that can help anyone achieve gardening success.

LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor.

Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun. “Our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners,” he said.

The first step in achieving these goals was the creation of an online community for tiiun owners. Established in October 2021, the community now has more than 6,000 active users as of May 2023. “The community has been favorably received because, instead of being a one-sided platform where LG simply posts tiiun-related information and news, it gives members the opportunity to share their own personal stories and communicate with fellow plant- and tiiun-lovers,” explained Shin.

The team at Sprout Company has also made it a priority to listen to and act on feedback from tiiun owners. For instance, some tiiun users noted that, because they preferred raising their plants for longer periods of time, they would run out of the plant nutrients included in the seed kits. To remedy this, LG started selling the nutritional supplements separately as well, so that users who wanted more can purchase them whenever they needed. Additionally, in response to consumer demand for more color options, the lower part of the LG tiiun mini is now available in four pleasing pastel colors – beige, mint, lemon and peach.

Upon observing that tiiun users were taking daily photos of their growing plants, LG even created a ‘plant journey’ within the dedicated LG ThinQ app. Users are now able to use the app to take pictures, which can then be compiled into a timelapse video charting the miraculous and immensely satisfying journey of growth.

“We will continue to listen to consumer suggestions to improve our current offerings and to develop new products that solve real problems and create real customer value,” said Shin. “LG tiiun also shows our commitment to good ESG management, as each unit features parts made from recycled plastics – the use of which helps us reduce carbon emissions from production.”

As of now, LG tiiun is only available in South Korea. However, it is expected to reach more markets in the near future. “With global expansion in mind, we are currently experimenting with cultivating plants from various regions and environments,” said Shin.

Proud of tiiun’s success at home and looking forward to its bright global future, Shin stated, “In the same way that Scotch Tape and Styler have become generic terms, our hope is that, someday, tiiun will be the word that people use when they’re talking about indoor gardening appliances.”

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LG LOVES Indonesia: Putting Locals’ Quality of Life First

A photo of staff performing a general health checks for children under LG LOVES Indonesia campaign

Recognizing its duty to society, LG has been committed to ensuring a better life for all on a global scale. For more than 30 years, LG’s Indonesian branch has carried out countless social activities to promote health, education and the environment, as an extension of the company’s sincere efforts to assist the government in enhancing the quality of life for all Indonesians.

To realize social initiatives locally, LG Indonesia has run ‘LG LOVES Indonesia,’ a program made up of three main pillars: ‘LG Loves Green’ for protecting the environment; ‘LG Loves School’ for bettering education; and ‘LG Loves and Cares’ for supporting various social causes.

‘LG Loves School’ is a regular social program that has been running for several years, including providing electronic devices to vocational schools in Jakara and Warungasem last year. This year, Indonesia is continuing its ‘LG LOVES Indonesia’ program, with a focus on solving both environmental and social issues.

LG Loves Green

The beauty of nature must be safeguarded, and there are countless measures to keep environmental sustainability in check. As far as creating a more sustainable future is concerned, tree planting is among the most effective methods as it not only benefits the natural world, but also mitigates several environmental issues such as global warming and deforestation.

To conclude the ‘LG Loves Green’ initiative, which started with the handing over 4,000 seedlings to the Conservation of Natural Resources Jakarta to celebrate 32 years in Indonesia, LG Indonesia recently donated 13,000 plant seeds to the South Kalimantan Provincial Forestry Service in commemoration of World Earth Day – April 22 – further demonstrating its commitment to environmental conservation, this time in South Kalimantan.

To reach its goal of planting a total of 32,000 trees across the country, the company previously partnered with the South Sumatra Natural Resources Conservation Agency (BKSDA) to deliver 15,000 plant seeds to South Sumatra.

Through this initiative, LG Indonesia hopes to bring life to a more sustainable environment. In addition to helping the regional government establish a legacy that can be passed down for generations, supplying so many seeds suggests that the company’s corporate social responsibility commitment to the environment has already produced positive results.

LG Loves and Cares

Besides the environment, the company also prioritizes the importance of health as a key aspect of quality of life. It not only impacts our capacity to live a full and productive life, but also has a tremendous impact on our entire physical and emotional well-being.

Having long understood the significance of health awareness, LG Indonesia arranged yet another social activity to support health initiatives during Eid al-Fitr, a major Indonesian festival. The annual LG Lebaran Sehat (LG Healthy Eid) event seeks to improve the health of residents by making the benefits of good health clear for anyone to see.

For three days in April, three waste treatment facilities benefited from LG Lebaran Sehat’s two main programs: one which distributed food packages to locals and another that offered vital health checkups. Since the program focused on enhancing the quality of public health, every food package was reviewed by a leading nutritionist beforehand to ensure the ideal nutritional balance for improved well-being.

By partnering with Posyandu (Pos Pelayanan Terpadu, Integrated Health Service Posts), the company was able to provide general health checks for children living in the area, vitamins and nutritional supplements and health education sessions highlighting the endless benefits of good health.

With the ‘LG LOVES Indonesia’ campaign continuing throughout the year, stay tuned for more social activities designed to rejuvenate the local environment and enhance the health and education of all Indonesians.

Contributed by LG Indonesia

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[Executive Corner] Innovating for the Future Through Collaboration

Dr. Sokwoo Rhee, SVP of Innovation for LG Electronics, Head of LG NOVA marking a speech at LG NOVA event

Technology advancements are the drivers of our global community. They have and continue to pave the way to the future. With recent discussions on the pace of technology developments and debates over the benefits and drawbacks of rapid growth, it is now as important as ever to be thoughtful about the company’s approach, as a global society, to new technology innovations. Are we working on technological advancements that will lead us to a better future? Are we innovating with the purpose of creating a positive impact on society?

As a brand that stands for Life’s Good, LG is committed to innovating for a better life. This mission runs deep throughout our work at LG NOVA, LG Electronics’ North America Innovation Center based in Silicon Valley, United States. LG NOVA is made up of a team of entrepreneurs tasked with exploring new business areas that can have a positive impact on people and the planet.

Dr. Sokwoo Rhee, SVP of Innovation at LG Electronics, Head of LG NOVA

LG innovates and invests in creating exceptional consumer experiences with its innovative products. LG NOVA is an extension of that commitment to innovation, working specifically to expand into new areas of development to grow LG’s business and provide new solutions and services that improve people’s lives. LG NOVA’s current focus areas – including digital health, clean tech and sustainability and smart industries – are in areas meaningful to the LG brand ethos of Innovation for a Better Life.

While corporate innovation centers are not new, LG NOVA is unique. Combined with its focus on innovating for impact, its methodology of expanding into new growth areas is built around working with external innovators and startups to co-create new businesses and test them on the open market underneath the stability and strength of the LG brand. From this “outside-in” approach, LG NOVA can learn and grow from domain experts in the market, giving it a head start in the businesses it brings to market. For the entrepreneur or startup, LG’s global resources and investments provide greater stability and opportunities to overcome the challenges facing new businesses today. The strategy is a winning situation for both parties.

Startup pitching at the 2022 LG NOVA Innovation Festival – an annual festival held in San Francisco Bay Area
that brings innovators together to discuss technology solutions

Soon after it was founded in 2021, LG NOVA introduced the Mission for the Future challenge program. The program was designed to bring startups from all over the world to LG NOVA for collaboration on technological innovations with the potential to create a positive impact on society. In its first year, the program received 1,300 applications from companies. In its second year, it received over 2,170 applications. The overwhelming response is an indicator of a greater movement and ecosystem focused on innovating for impact – which LG is now a key player.

Fast forward to today – LG NOVA’s Mission for the Future challenge program is not just about LG innovation, it is also about creating a community of innovators to build the future. Through this program, LG is helping propel the growth of innovation for good throughout the industry. In particular, the areas which LG NOVA is pursuing exhibit key indicators of a desire for change and are now at the ready point for technological advancements to spur greater digital transformation.

LG NOVA’s Mission for the Future challenge has received close to 3,500 submissions over the last two years

The delivery of healthcare, for example, has seen great change over the last few years. Healthcare is now front and center of our desire for a better life – and is now recognized as playing a huge role in our overall well-being. Of the close to 3,500 companies that entered LG NOVA’s Mission for the Future challenge over the last two years, one-third of them focused on digital health. More and more people are adopting new technologies focusing on improving their health. According to the Consumer Technology Association study, Driving Consumer Adoption of Digital Health Solutions, 70 percent of consumers say they are likely to use one or more digital health solutions in the future to improve their overall health or well-being.

LG has entered the Digital Health space, launching its first solution in November 2022. Over the long term, LG is working on solutions to transform the way that people experience healthcare, with the hopes of providing greater access to more healthcare services for people who need them the most.

Dr. Sokwoo Rhee with the winners of the pitch competition at the 2022 LG NOVA Innovation Festival

The importance of clean tech and sustainability has risen dramatically over the few years. Technological innovations have continued to progress in this area, creating greater possibilities and potential for viable businesses to grow with the mission of creating a more sustainable world.

In our most recent industry engagements, we’ve seen tremendous energy and interest from startups, corporates, and investors in this space. Our focus in the LG NOVA program is on finding innovative solutions to provide more sustainable power and electric mobility. Now is the time for these technologies to put us on the right path forward and spur lasting change for a better future.

With new advanced technologies, like artificial intelligence (AI), augmented reality, mixed reality, data analytics and others changing the innovation conversation, entrepreneurs are contemplating how to make greater use of these new developments in a meaningful way to help people and the planet, whether it is with AI or in the Metaverse. Recognizing the pitfalls and benefits as well as changing the lens through which these technologies are viewed can help us discover the real value that these technologies can bring to advancing society. In this particular area, LG NOVA is exploring the use of new technologies in applications to solve real-world problems and looking at the potential for disruption through the use of new technologies in enterprise.

We’re on the brink of a major technological evolution. In the last decade, technological innovation has taken a large role in shaping our society, from the invention of social media to the simple task of ordering food online. These changes are taking place as people shift their behaviors to adopt more digital technology, creating a greater opportunity for innovation. At LG, “We all are brave optimists who always boldly take challenges and ceaselessly innovate the way we work.” So, to LG, Innovation for a Better Life is more than a slogan. It’s about making a positive impact on people and the planet. LG believes that innovation can indeed lead us to a better future and that collaboration across companies and the ecosystem is key to maximizing the growth potential.

By Dr. Sokwoo Rhee, SVP of Innovation for LG Electronics, Head of LG NOVA

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LG UltraGear’s 49-Inch, 32:9 Aspect Ratio Screen Drives Immersive Gaming to Next Level

With a Curved Screen and a 240Hz Refresh Rate, LG’s New Gaming Monitor Helps
Create an Expansive and More Responsive Gaming Environment

SEOUL, May 10, 2023 — LG Electronics (LG) has launched its newest UltraGear gaming monitor (model 49GR85DC), a curved 49-inch display with a 32:9 aspect ratio and an ultra-high 240Hz refresh rate. Like having two 16:9 monitors side by side, the impressive new model delivers the silky-smooth gameplay and top-notch picture quality needed for immersive gaming experiences. While designed with gamers in mind, the 49GR85DC is also suitable for productivity or viewing content thanks to its advanced multitasking functionality and extra-wide screen.

Featuring a 49-inch Dual QHD (5,120 x 1,440) resolution panel with a 1000R curvature, LG’s new UltraGear gaming monitor provides sharp, vibrant images that fill the user’s field of vision. The combination of the monitor’s generous screen width and 240Hz refresh rate¹ helps create an expansive and more responsive game environment – making titles feel more real and dynamic. VESA DisplayHDR 1000 certified, the 49GR85DC also has a 3000:1 contrast ratio and a 1000-nit peak brightness², producing vivid colors and deep, nuanced blacks. With its three-sided, virtually borderless design, the monitor enables users to stay focused as they battle their opponents or explore their favorite virtual worlds.

Not just for gaming, the 49GR85DC offers an array of multitasking features that let users take full advantage of its elongated 32:9 aspect ratio screen. The new UltraGear supports Picture-in-Picture (PIP) and Picture-by-Picture (PBP) modes. PIP mode lets users display content from a second connected device in a floating window, while PBP mode allows them to work with multiple open windows at the same time by conveniently dividing the screen into two discrete sections.

Important for users who enjoy PC and console gaming – and useful for multitasking as well – the new monitor provides connectivity via DisplayPort 1.4 and HDMI 2.1, both of which let users enjoy smooth gaming at 240Hz in Dual QHD resolution. Additionally, the curved UltraGear enhances the gaming experience with its LED Hexagon backlighting and support for DTS Headphone:X; an advanced audio solution that provides outstanding three-dimensional sound via wired headphones.

“As the gaming monitor market continues to mature and grow, so too does the demand for expansive displays offering high refresh rates and superb picture quality,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed for gaming, but equally suited to multitasking, the new LG UltraGear is a versatile, premium display solution that shows our commitment and ability to satisfy the diverse needs of today’s consumers.”

Now available in the U.S., the new UltraGear gaming monitor will be launched in key markets throughout Europe this month and in Asia later this year.

Key Specifications:

	LG UltraGear Gaming Monitor (49GR85DC)
Display Type	VA (Vertical Alignment)
Screen Size	49-inch
Aspect Ratio	32:9
Resolution	DQHD (5,120 x 1,440)
Refresh Rate	240Hz¹
Color Gamut	DCI-P3 95% (typ.)
Contrast Ratio	3000:1
Brightness	1000nit (peak)², 450nit (typ.)
Response Time	1ms Gray-to-Gray (GtG)
Curvature	1000R
HDR	VESA DisplayHDR 1000
Connectivity	HDMI 2.1 x 2 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)
Picture-in-Picture, Picture-by-Picture	Yes
Stand	Tilt: -5 to + 15° Height: 110mm Swivel: ± 15˚ Pivot: Not Available

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¹ Gaming at 240Hz in Dual QHD resolution requires a PC with a graphics card that supports both HDMI 2.1 and DisplayPort 1.4.
²HDR peak brightness guaranteed.

[Mobility Inside] Unlocking the Future of Mobility With DX

An illustration of an automobile outlined with a bright blue light on the right and "DX DIGITAL TRANSFORMATION" phrase on the left

With digital transformation (DX) powered by the cloud, Internet of Things (IoT), artificial intelligence (AI) and big data now on the minds of many, more and more businesses have been going through ‘digitalization’ to stay ahead of the game – or not be left behind. For automotive companies, this could not be more vital to their evolution.

The cars of tomorrow will be controlled by high-performance computing, system on chips and software platforms, which means carmakers will have to start spending more time and money on analysis, design, development, verification and maintenance. To carry out these processes in the most efficient way, firms require a powerful strategy that goes beyond the capabilities of analog methods. This is where DX comes in to change the way we handle data.

Let’s examine a few of the countless ways DX is ready to shape future mobility.

DX of Automotive Parts Development Process

As a major provider of vehicle components, LG is integrating DX into its development process in an effort to improve product quality and accelerate growth. From last year, LG’s researchers even started planning an AI validation platform developed with Altair, a U.S. company that has specialized in information technology based on software and cloud solutions for simulation, computing and AI technologies since 1985. This platform standardizes data measured at certain times and uses AI technology to clearly visualizes results.

Through this platform, LG can develop enhanced reliable automotive parts by predicting the performance of every stage of development. In addition, the platform can automate performance validation and systematically manage the vast amount of simulation data generated during the development process to speed up development. For example, if a customer requests a new requirement, engineers can access the AI platform to virtually predict performance and give several options for them to choose from.

Data accumulated during verification are continuously learned to hone prediction accuracy. This data can then be applied to various processes from planning and mass production to the improvement of each product’s quality and performance.

DX of Global Premium Automakers

So, how are global automakers applying DX in development? A leading North American electric vehicle (EV) company has been applying over-the-air (OTA) to all its vehicles since 2014, which has allowed it to gradually accumulate data from the road and on the performance of components and batteries.

All of this is possible thanks to a vast amount of collected data that gives carmakers the ability to quickly and accurately learn how to change battery combinations, integrate parts and remove unnecessary specifications. As vehicles can be developed more efficiently and necessary resources can be continuously reduced, the use of vehicle data has become essential across the sector.

DX More Important for Contactless Car Management Services

DX isn’t limited to the early stages of development. With the expansion of contact-free services in sales, management and after-sales service, another aspect of DX is emerging. A prime example of this is the ability to compare care quotes, reserve maintenance and make payments all at once via a smartphone app. Comparing price, quality and options as well as searching for reviews are also being done online, so consumers only need to look online when deciding which car to buy. With the rise in contact-free services since the pandemic changed the world in 2020, digitalization is expected to accelerate across industries.

Automakers and suppliers are leveraging DX to achieve greater efficiency and reduce costs. As more people use cars and more data becomes available, digitalization has the potential to increase the size of the pie for various stakeholders, including car manufacturers and service providers.

With DX paving the way forward in the automotive space, make sure to watch this space and be the first to discover the immense features and power of the cars on the horizon.

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[On the Job] The LG Envisioning Team, Where Imagination Turns Into Innovation

In this installment of On the Job, we meet with the LG H&A Company’s Envisioning Team under the Customer eXperience Division to learn how they create unique customer experiences.

To envision means to imagine or visualize something, and this is exactly what the LG Envisioning Team does – come up with innovative ideas, concepts and events that highlight or add to the value of LG products while also delivering unique customer experiences.

“One of the key strengths of the LG Envisioning Team is our ability to find inventive ways to create customer experiences aligned with the identity and value proposition of the company’s differentiated products and services,” said Ju So-mi, specialist at LG Envisioning Team.

For instance, to celebrate and publicize the 2022 launch of the LG MoodUP™ refrigerator, the team crafted two memorable events, each harmonizing perfectly with the essence and distinctive character of LG’s color-changing fridge. Titled Made in Changwon: M623GNN392, the first event took the form of a photo exhibition that turned the process of developing the MoodUP – which was undertaken at LG Smart Park in Changwon, South Korea – into a work of art.

The second event, titled MoodUP in City, was a light show that brightened up the night sky above Seoul. 1,000 drones were used to create ‘light-point’ images of the MoodUP refrigerator, the LG logo and some of Korea’s most symbolic sites. Both events served as pioneering demonstrations of the Envisioning Team’s creative approach to conveying the core concepts and character of LG’s lifestyle innovations for its customers.

Also last year, the team was tasked with discovering the best way to promote the newly launched LG Styler ShoeCase and ShoeCare: two products designed for consumers who love to look after and display their favorite footwear. Since the products have found a fanbase among ‘sneakerheads’ – a group that skews toward the younger generations – the team came up with the idea of connecting the ShoeCase and ShoeCare with something that appeals primarily to young consumers: NFTs. This is how the Monshoecl, short for Monster Shoe Club, came about.

A collection of NFT shoes featuring 5,500 unique designs, Monshoecl was created by the LG Envisioning Team and design students at South Korea’s Induk University.

“During the ideation process, one of the most important questions we contemplated was what kind of experiences could we offer consumers through our Monshoecl NFTs,” said Kang Ji-young, specialist at the LG Envisioning Team. “With there being a multitude of possible reasons for owning NFTs, ranging from financial investment and collection to just pure curiosity, we knew we needed to establish a unique identity.”

To captivate its target audience, and to make them understand the Monshoecl concept and provide an immersive experience spanning the virtual and real world, the team came up with a compelling storyline. The students from Induk University, a group comprised of Generation Z and Millennials, provided invaluable support to the team throughout the whole project, helping them to understand the perspectives and preferences of the younger generations.

Ju So-mi, specialist at LG Envisioning Team

“Monshoecl could not have been realized without the help of Induk University’s students,” said Ju. “We prioritized the creation of a free, relaxed atmosphere that would enable everyone to let their imaginations run wild, and to feel comfortable candidly and openly sharing their thoughts and ideas.”

Owners of Monshoecl NFT shoes can enjoy collecting and taking care of their virtual footwear through the Life feature on the LG ThinQ app and even experience what it is like to ‘wear’ them by using the app’s augmented reality (AR) feature. There are also many offline events that Monshoecl NFT shoes owners can attend, some of which offer the opportunity to win an LG Styler ShoeCase or ShoeCare.

Kang Ji-young, specialist at LG Envisioning Team

“Once you own a pair of Monshoecl NFT shoes, you will be invited to fun, exciting offline events where you can meet, chat and compare your collection with other Monshoecl owners,” said Kang. Monshoecl acts as a communication channel that brings LG and its customers closer together, enabling the company to hear directly from the customers it serves and gain valuable insight through listening closely to their feedback and opinions.

To raise awareness of the enjoyment and experiences that come with owning Monshoecl NFT shoes, the LG Envisioning Team is planning more initiatives based around platforms and methods familiar to young consumers. Proven experts at bringing outside-the-square ideas to life, the team will continue to provide dynamic and differentiated customer experiences that are uniquely and unmistakably LG.

Stay tuned to LG Newsroom to keep up with the latest events and concepts presented by the endlessly creative LG Envisioning Team.

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[Executive Corner] Masterpieces of Home Entertainment and Modern Living: The Evolution of LG OLED Continues

Over the past decade, LG has solidified its leadership of the premium TV market through the continuous evolution of its OLED TVs. The company’s commitment to understanding and catering to users’ needs is reflected in its latest OLED products – tailored solutions that deliver superior performance, convenience, usability and accessibility. To create these masterpieces of home entertainment and modern living, LG has done what it has always done: listen carefully to its customers and find innovative technology and design solutions that add value to everyday life.

A New Level of Innovation with LG OLED

As a result of always putting customers’ needs first, LG OLED has become a mainstay of the global premium TV market in 10 years. Its unmatched contrast brings incomparable viewer immersion, enabling perfect blacks and true-to-nature colors that make any kind of content look and feel more real. Additionally, the unprecedented flexibility of the company’s OLED technology has led to unique new form factors and a previously unobtainable level of thinness.

Among the innovative form factors the company has introduced is the LG SIGNATURE OLED R, which features a rollable self-lit screen that can roll down and disappear into the TV’s base. The rollable OLED was developed with the goal of removing the ‘big black screen’ from users’ living rooms; giving them back their space and providing a greater degree of decorating freedom.

This year, LG OLED achieved a significant milestone with the unveiling of the LG SIGNATURE OLED M3. The groundbreaking product is the first-ever TV with a wireless solution capable of video and audio transmission at 4K 120Hz – a feat made possible by LG’s Zero Connect technology. At 97-inches, the M3 also offers the largest screen size of any OLED TV currently available.

The impressive TV and its cutting-edge wireless solution provide a stylish, distraction-free viewing experience, and were designed in response to customers’ desire to have more scope and individual choice when it comes to curating the layout and look of their living space.

Enhancing the User Experience and Everyday Life

Nowadays, people care about more than just tech specs and screen sizes, seeking TVs that can deliver next-level convenience and a personalized user experience.

When consumers told LG they wanted an OLED TV that could be conveniently mounted flush to the wall, the company listened. Applied to the Gallery OLED TV lineup, LG’s refined Gallery Design allows the rear of the TV to ‘hug’ the wall, presenting consumers with a remarkable centerpiece for their space – one that looks like a part of the wall and delivers a truly immersive viewing experience. This year’s G3 OLED evo models boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design, which leaves no visible gap when the TVs are installed. LG has also added convenience through adopting a composite fiber material* that reduces the overall weight of its OLED TVs, making them much easier to move and mount.

Part premium TV, part sophisticated furniture piece, each LG Lifestyle Screen presents differentiated value that goes far beyond what a conventional TV can offer. LG OLED Objet Collection Posé, for example, augments the surrounding décor with its unique, aesthetically-pleasing appearance, and has an effective cable management system that helps users enjoy a cleaner space. In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any viewing angle.

Personalized TV Experience

LG is changing the way people use and think about TV by providing personalized experiences based on its Life’s Good philosophy and Sync to You, Open to All vision. The latest LG TVs offer various customizable features and settings – including user interface configuration, content recommendations and picture options – that users can fine-tune to suit their individual preferences. By leveraging usage-data, LG can suggest features and recommend apps, services and shows tailored to the tastes of each user. Along with the ability to automatically adjust color and contrast according to how the user likes them, the company’s new TVs deliver the ease and intelligence of AI Concierge, which not only provides a curated selection of content choices based on past usage and searches, but also suggests trending titles as well as useful settings and features.

With a decade of OLED TV expertise already under its belt, LG is determined to maintain its dominance in the premium TV market. The company understands that delivering unparalleled customer experiences is key to the future success of LG OLED, and looks forward to creating new value and new consumer-driven display innovations that enhance everyday life.

By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics

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* Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.

LG’s ‘MyCar Alarm Service’ Integrates With KG Mobility’s New Cars

An image of a car and a monitor which displays the phrase "LG MyCar Alarm Service"

LG MyCar Alarm Service Provides Car-to-Home Communications,
Monitoring and Real-time Alarms for an Enhanced Mobility Experience

SEOUL, May 3, 2023 — LG Electronics (LG) has announced the launch of its connected vehicle alarm system, LG MyCar Alarm Service. The cutting-edge system integrates with Infoconn, the connected car service that can be used via the mobile application of KG Mobility, and has been applied to the Korean-based global automaker’s new REXTON SPORTS&KHAN CULMEN, REXTON NEW ARENA. Designed to work seamlessly with today’s vehicles, LG MyCar Alarm Service enhances and expands the mobility experience.

LG MyCar Alarm Service was developed in response to increasing demand, both from automotive companies and consumers, for vehicle-integrated mobility services. A home-based service platform that operates through the user’s TV, providing immediate notifications about vehicle status and the occurrence of any issues, including battery charging status, a door not closing properly or if the vehicle has been involved in an accident.

Using Internet of Things (IoT) technology, LG MyCar Alarm Service expands upon currently-available smartphone-based notification services, conveniently displaying pop-up notifications on the TV screen so that users can view them while enjoying their favorite content at home. Furthermore, it offers a wide range of vehicle-related information and services including car-to-home communications for vehicle monitoring and user-message delivery, which allows the driver and the car, to share information with family members who are watching TV. LG’s MyCar Alarm Service can also send users news and other content tailored to their tastes, such as targeted advertising and updates on new car releases.

As demonstrated through its integration with KG Mobility’s Infoconn, LG MyCar Alarm Service is capable of meeting the needs of both parties. While drivers nowadays want to be informed of any vehicle issues or maintenance needs as soon as a problem occurs, automakers want the ability to provide their customers with relevant content, such as information on new vehicle models, feature explanations and subscription services. Users can access the LG’s vehicle service through LG Smart TVs featuring the company’s webOS 23 platform, and through TVs and set-top boxes running Android OS.

LG plans to broaden the range of services that LG MyCar Alarm Service offers by teaming up with different platform providers, improving user convenience through adding mobility-based services such as navigation, black box and package delivery.

“As we enter the era of hyper-connectivity, the automotive industry seeks to provide its customers with more information and more convenience,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG MyCar Alarm Service leverages LG’s extensive expertise in consumer experience design to actively respond to the needs of vehicle manufacturers and vehicle users. We are confident our innovation will enhance customer experiences in the field of mobility and be positively received by automakers as well.”

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Suiting Up With LG in Taiwan

Popular Taiwanese actor Yu-Ning Tsao posing at LG booth in front of LG Styler

Every year in Taipei, hundreds of people of all ages dress up for the GQ Suit Walk to celebrate their mutual love and passion for well-tailored outfits. Known as Taiwan’s take on Pitti Uomo, an Italian fashion fair widely regarded as the mecca of menswear, this year marks a decade of the GQ Suit Walk and gathered nearly a thousand suit lovers including celebrities. With a large number of suit aficionados congregating in the Taiwanese capital, various booths of select brands and diverse themes were set up to guarantee the most memorable suit walk to date.

When it comes to the delicate fabrics used in high-end clothing, taking care of them on a daily basis is essential to looking your best for years without constantly splashing out on new ones. To demonstrate LG Styler’s unique ability to save customers’ time and energy spent on ironing, dusting or sanitizing their garments, the company featured the handy innovation at its dedicated GQ Suit Walk booth.

LG Taiwan prepared a series of events to help visitors – especially young generations including Generation Z – fall in love with LG Styler. A special photo booth was prepared for young adults who never pass up an opportunity to take pictures with their suit-loving friends to share on social media. Designed under the theme of LG Styler Gentleman’s Dressing Room, guests could experience the life of a fashion model for a day, with all 380 participants completing the LG Styler experience receiving a high-end cologne to cap off an incredible day.

Moreover, visitors to LG booth could experience the product firsthand to get a better understanding of its features such as Moving Hanger, which shakes off bacteria and allergens, and patented TrueSteam™ technology, which combines with Pants Crease Care to deliver wrinkle-free trousers.

Popular Taiwanese actor Yu-Ning Tsao

Famous Taiwanese actor Yu-Ning Tsao even paid a visit to the booth, which was enough for young fans to gather around and get excited to watch him try out LG Styler for himself, which raised the younger generation’s awareness of LG Styler significantly. According to the interview done by LG Taiwan, more than half of visitors to LG booth who have tried out the product mentioned that they understood what smart steam closet is and also said that LG Styler’s functions are great for taking care of intricate clothing – some even showing an interest in purchasing a product.

By creating a space where people could share their passion for fashion and interact with friends, LG Taiwan successfully promoted LG Styler to fashionable and professional crowds of the rising generations in way that got them involved.

Stay tuned to LG Newsroom to learn more ways of LG bringing innovative change to the world through unique customer experiences with its trend-setting products and services.

Contributed by LG Taiwan

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LG Recognized as Industry’s First for Compliance With Open Source Software Security Management

Logos of LG and the Linux Foundation’s OpenChain Project placed side-by-side

Receiving Certification for ISO/IEC DIS 18974 Compliance, Company
Aims to Strengthen Competitiveness of Its Software-Based Businesses

SEOUL, April 28, 2023 — LG Electronics (LG) recently earned industry-first recognition for its software supply chain security management system, receiving ISO/IEC DIS 18974 certification – the international standard for open source software (OSS) security management systems established by the Linux Foundation’s OpenChain Project. Comprised of a global network of companies, the OpenChain Project is a voluntary consultative body focused on building trust in the OSS supply chain.

LG’s software supply chain security management system meets over thirty of the requirements stipulated by the OpenChain Project, including the establishment of internal policies related to OSS security, the periodic updating of security policies and the use of various tools for software security testing.

The first global manufacturer to obtain the ISO/IEC DIS 18974 certification, LG continues to demonstrate its advanced capabilities and a strong commitment to responding to security vulnerabilities in the software supply chain.

As part of the company’s strategy to upgrade its business portfolio, the company is accelerating its advancement into non-hardware business areas, such as platforms, solutions as well as content and services, by leveraging its accumulated software capabilities and expertise in diverse segments including home appliances, TVs, electric vehicle components and B2B solutions. Additionally, by securing global competitiveness in terms of OSS supply chain security and stability, LG expects to further strengthen overall business competitiveness.

With the heavy reliance on software systems in today’s business environment, the importance of OSS security cannot be overstated. According to the 2022 Open Source Security and Risk Analysis Report released by global security company, Synopsys, about 81 percent of OSS used in software development has security vulnerabilities.

OSS is distributed with its source code, making it publicly available for use, modification and distribution by anyone at any time. It can reduce the time and cost of software development and is advantageous in terms of ecosystem expansion, leading to its wide use across service and platform development.

In 2019, LG became the first Korean company to conform to ISO/IEC 5230, the International Standard for open source license compliance. In 2014, the company developed the OSS management tool ‘FOSSLight’ (Free and Open Source Software Light), which has been available to external developers, contributing to the revitalization of the global OSS ecosystem since 2021.

“LG will further enhance its capabilities for security for products and services by continuously upgrading its open source software security management system,” said Park In-sung, head of the Software Center at LG Electronics.

For those interested in learning more about the OpenChain Project, please visit the Open Chain website.

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LG Announces First-Quarter 2023 Financial Results

A picture of LG Twin Towers in the daytime

Second Highest First Quarter Revenue, Strong Profitability
Reflect Actions to Upgrade Business Portfolio and Advance Operational Efficiencies

SEOUL, April 27, 2023 — LG Electronics Inc. (LG) today announced first-quarter 2023 revenues of KRW 20.4 trillion, the second highest first-quarter revenue, with operating profit of KRW 1.5 trillion, the third highest first-quarter profitability in company history. The record sales reflect the company’s actions to fundamentally improve its business structure and operational efficiency, while profitability was impacted by challenging global economic conditions.

Most notably, the company’s business structure improved with its continuously expanding B2B segment and non-hardware business areas, such as content and services, which are achieving significant growth.

The LG Home Appliance & Air Solution Company generated first-quarter revenues of KRW 8.02 trillion with an operating profit of KRW 1.02 trillion. The business unit recorded its highest first-quarter revenues, with operating profit exceeding KRW 1 trillion sales for the first time. Continuous growth was driven largely by the rapid expansion of the B2B segment, fueled by sales of energy efficient heat pump-enabled products as well as energy storage systems. LG’s industry-leading heating, ventilation and air conditioning (HVAC) solutions for homes and businesses deliver strong performance and energy efficiency that reflect current European market trends based on tighter environmental regulations. The company will focus on maintaining competitiveness of its premium appliances as well as strengthening its mass-tier appliance lineup in response to polarization of market demand, along with managing cost structure to enhance profitability. The appliance business expects to see continued growth by focusing on the expanding B2B segment and accelerating the service segment including the rental and care service business, which has reached an average annual growth rate of 30 percent in South Korea over the past 5 years.

The LG Home Entertainment Company recorded first-quarter sales of KRW 3.36 trillion with an operating profit of KRW 200.3 billion. Profitability improved thanks to effective management of operational costs through enhanced demand forecasting. Despite lower global TV demand caused primarily by challenging economic conditions in Europe, the company saw increased sales of the growth of content and services businesses based on LG’s webOS smart TV platform, while strengthening operation competitiveness. Premium 2023 product launches, led by innovative products such as LG OLED evo TV models, are expected to maintain the company’s competitive edge. At the same time, the global launch of “Lifestyle Screens,” delivering differentiated designs and features, is expected to boost sales and drive the premium TV market. The LG OLED Objet Collection Posé TV will be launched in over 40 countries this year.

The LG Vehicle component Solutions Company achieved first-quarter sales of KRW 2.39 trillion with an operating profit of KRW 54 billion. The business unit recorded its highest first-quarter revenues ever. Continuing the profitability momentum from last year’s fourth quarter, continuous efforts to strengthen the global supply chain led to further increased profitability in the first quarter as the value of accumulated orders for auto parts reached KRW 80 trillion. Despite the cloud of uncertainty affecting the overall global automotive industry, demand for electric vehicles is forecasted to expand. The company will sustain its competitive edge based on a stable portfolio made up of in-vehicle infotainment systems, e-Powertrain, headlamps and distinctive solutions.

The LG Business Solutions Company saw improved first-quarter revenues of KRW 1.48 trillion with an operating profit of KRW 65.7 billion. Stable growth is driven by proactively responding to academic season demand with competitive products including the new Ultraslim LG gram laptop computers, while product competitiveness and operational efficiencies also improved. The company plans to focus on expanding its information display business by developing customized solutions and discovering potential customer demand. The company also plans to accelerate the development of new business segments, especially in South Korea, as robots (LG Future Park in Gumi) and electric vehicle chargers (LG Digital Park in Pyeongtaek) are being fully integrated in LG’s production systems.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on April 27, 2023 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG Teams up With Prime Video for New Series, Citadel, Available on LG Smart TVs

A promotional image of LG OLED evo TV streaming Citadel via Amazon Prime Video with the phrase, ‘OLED Excellence Brings Stories To Life’

Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover
the Hidden Story and Shine Light on the Action of Prime Video’s Latest Hit Series

SEOUL, April 26, 2023 — Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.^* LG OLED TVs also feature Dolby Vision^® for stunning ultra vivid picture and incredible immersive Dolby Atmos^® sound, which further elevate the cinematic experience.

Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love.

Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide.

To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New York’s Times Square and London’s Piccadilly Circus.

This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Video’s great content with the LG OLED evo superior technology.

From launching the first 4K HDR streaming experience on LG OLED TVs in 2015, to enabling Filmmaker Mode on Prime Video’s movies and series in 2021 and to bringing opted-in personalized recommendations on the LG home screen for customers to discover the best Prime Video content in 2022, LG’s long relationship with Prime Video continues to lead innovations in the home watching experience.

“At Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,” said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. “Our relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.”

This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LG’s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future.

“LG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,” said Chris Jo, senior vice-president of platform business at LG Home Entertainment Company. “We are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.”

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^*Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs.

[Earth Day With LG 🌎] Celebrating Earth Day the LG Way: E-Waste Drive and Color Run

The photo taken during the YCL Color Run

In celebration of Earth Day in the United States, LG teamed up with Green Chip Recycling to host an E-Waste Drive in New Jersey, providing residents with a safe and responsible way to dispose of electronic waste and support environmental protection. The same weekend, LG also sponsored the YCFL (Youth Council of Fort Lee) Color Run, promoting inclusion and empowerment for persons with disabilities.

LG’s E-Waste Drive allows customers to responsibly dispose of any unwanted electronics. Stemming from the company’s greater sustainability commitment, the LG Recycling Program was developed to help preserve energy as recycling prevents re-usable parts from going into landfills, which reduces the need for extraction or production of new materials. In 2022 alone, LG has recycled more than 49 million pounds of CED (Covered Electronic Devices) from desktops and televisions to printers and other electronic equipment.

The drive took place on April 22 at the company’s North American headquarters located in New Jersey. In addition to the on-site event, past LG customers were able to recycle used products through LG’s mail-back program throughout the country at no cost or at a local drop-off site closest to them.

On the same weekend as the E-Waste Drive, LG also raised awareness and funds for diversity, inclusion and equity among persons with disabilities through the sponsorship of YCFL’s 2023 Color Run for Friends of All Abilities. The Youth Council of Fort Lee is a non-profit organization that consists of incoming 9th graders and high school students residing in Bergen County, who are looking to spur a positive change within the community.

LG’s relationship with the YCFL goes back several years starting in 2018 when LG first donated custom-designed recycling bins to be placed throughout popular areas in Fort Lee including the Fort Lee Public Library, Fort Lee High School, Community Center and Main Street area. LG has since continued to support this YCFL program and others.

The YCFL Color run was held at the Fort Lee Community Center on April 22. The color run kick-off event took place on April 21, where participants were able to pick up their badges and experience the LG Inspiration Lab, an interactive educational experience designed to promote STEAM learning in a fun way for K-8th grade students and inspire future innovators through LG’s technology.

LG is dedicated to making a positive impact on communities worldwide and will continue to raise awareness of responsible recycling, diversity and inclusion through various community events and initiatives.

Contributed by LG USA

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[Earth Day With LG 🌎] LG Reaffirms Sustainability Leadership Once More With Top Ratings

A human hand placing a wooden block that reads 'NET ZERO' on the top of bunch of blocks

During Earth Month, there is no better time to call attention to the importance for brands to practice sustainability. Committed to creating a better life for all, LG continues to pursue sustainability excellence to make a better future for people, communities and the planet. On Earth Day this year, the company’s leadership was reaffirmed with top sustainability rankings across business areas.

Demonstrating sustainability leadership in B2B areas, LG has been singled out as the only supplier of commercial displays recognized for environmental sustainability excellence in the foremost third-party assessment of suppliers to the U.S. hospitality industry and, for the first time, other vertical markets.

As the MindClick Sustainability Assessment Program (MSAP) was expanded significantly to encompass many more brands of leading hotels and resorts, LG received the highest possible rating for the eighth consecutive year. For the first time, evaluations of the production and life cycle impacts of products also extended beyond hospitality, with MindClick naming LG the “Leader” in display products for other vertical markets that include healthcare TVs and cruise ship TVs, as well as digital signage displays and small monitors used in various industries.

The “Leader” rating demonstrates LG’s “exemplary use of environmentally and socially responsible practices throughout the lifecycle of all product lines, from material choice to end-of-life solutions,” according to MindClick, which validates participants’ operations through a rigorous audit process. The MSAP is an annual manufacturer assessment evaluating the sustainability of product lifecycles. Previously, only suppliers to Marriott International participated in the assessment, but the program has expanded to include more suppliers, and their results are shared to additional brands, ownership groups and purchasing agents, such as Four Seasons, Highgate Hotels, Hilton, Hyatt, SH Hotels, Xenia Hotels and more.

The assessment program evaluates products based on environmental and social metrics such as energy use, carbon emissions, water reduction and human and labor rights. It also measures metrics such as carbon footprint from product use and distribution, recyclability, sustainable materials use and avoidance of chemicals of high concern. Ratings are based on products the vendor submits for consideration and those products are recognized in one of three rating levels: Starter, Achiever or Leader.

Commercial TVs and displays from LG Business Solutions serving the U.S. hospitality market earned Leader status in seven key categories:

“Manufacturing Environmental” through efforts to measure and reduce energy and water usage, waste and carbon emissions in our Mexicali and Reynosa
“Manufacturing Social” with required human and labor policies including zero tolerance for forced or compulsory labor, discrimination, child labor and human trafficking.
“Packaging” that includes use of sustainable raw materials, is recyclable and optimized to minimize packaging material.
“Distribution” through the use of transportation carriers that are EPA SmartWay certified.
“Health” based on products’ materials and chemical compositions positively contributing to user health.
“Facilities” by ensuring product designs help reduce power and water usage, as well as reducing waste.
“End of Use” with products that are recyclable and have defined end-of-life solutions.

In addition to B2B sustainability leadership, LG also has been recognized overall as a sustainable home appliance brand. Honored for its unwavering commitment and advancements in sustainable green building practices, LG was named the industry’s most sustainable home appliance brand in the recently-published 2023 Green Builder Sustainable Brand Index.

The ranking is based on the weighted average of three factors: survey data used to gauge builders’ perception of a company’s sustainability efforts, data that tracks the number of positive brand mentions by consumers who have used or have heard about a product and sentiment that tracks how favorably consumers view a particular company.

LG topped all three survey components – and is the only company among any category winners to do that – largely due to its ever-advancing and continually popular Signature Kitchen Suite brand and consistent emphasis on energy efficiency and performance.

This top ranking follows the announcement that LG earned two coveted 2023 Green Builder Sustainable Products of the Year distinctions that recognize innovations that go above and beyond in manufacturing and encourage sustainability through innovative technology or an improved version of a traditional technique. The LG Multi F MAX with LGRED multi-zone heat pump HVAC system and LG STUDIO induction cooktop with a flex cooking zone were singled out as Sustainable Products of the Year in the HVAC and appliance categories, respectively.

Named 2023 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency, LG helps consumers take climate action in impactful ways. For example, ENERGY STAR certified LG clothes washers and dishwashers purchased by American consumers in the past year are expected to save more than 35 billion gallons of water over their product life, enough to fill 53,000 Olympic-sized swimming pools. “ENERGY STAR Most Efficient 2022” LG refrigerators, washers, dryers, room air conditioners and computer monitors are expected to save more than 482 million pounds of CO2 over the life of these products.

LG is committed to leading the charge towards a greener future, through innovative carbon reduction and product recycling initiatives. The company is working toward carbon neutrality by cutting emissions from operations through measures such as highly efficient buildings, renewable energy, fleet electrification and carbon offset projects, to connect innovation and sustainability for a brighter future.

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LG 2023 OLED evo TVs Recognized With Its Sustainable Design

A 2023 LG OLED evo TV in a neatly organized living room with a variety of furniture

Certification From Respected Bodies Highlights
LG’s Continuing Commitment to Sustainability and a Better Life for All

SEOUL, April 25, 2023 — LG Electronics (LG) today announced that its 2023 OLED evo series TVs have acquired Reducing _CO2¹ and Measured CO₂² certifications from the Carbon Trust³ and environmental labels⁴ from Société Générale de Surveillance SA (SGS) for the third consecutive year. The esteemed recognitions point to LG’s ongoing ESG efforts for plastic waste reduction.

The Carbon Trust is a global climate consultancy created to accelerate the move to a ‘Net Zero’ future, while SGS is a leading global testing organization dedicated to certifying environmentally sustainable products. Both institutions inspected the entire product stage from production and delivery to disposal.

Models in the LG OLED evo series boast lighter weight and stronger durability, applying composite fiber material⁵ and metal. These materials contribute to less plastic use, with the LG OLED evo series TVs requiring only 40 percent of the plastic that is used in LCD TVs of the same screen size. Thanks to these efforts, LG has effectively curbed its plastic use by 20,000 tons this year.

Thanks to the composite fiber material, select models from the latest OLED evo series are around 20 percent lighter than an LCD TV of the same screen size,⁶ contributing to the reduction of CO₂ emissions in transit. Additionally, the back cover of LG OLED evo models, QNED TVs and NanoCell TVs released in 2023 are completed with recycled plastic material which uses more than 30 percent of used plastic. With such efforts, it is expected that LG will achieve a waste plastic recycling effect amounting to 3,200 tons yearly, regarding TV products alone.

Additionally, LG OLED TVs are made with fewer components than conventional LCD TVs. The smaller number of parts required for each LG OLED product is a result of the TVs’ unique, self-lit display technology, which removes the need for a separate backlighting structure. A reduced parts count also means fewer resources used per unit, as well as less plastic and e-waste to contend with at the end of the TVs’ operational life.

“The LG OLED evo series are designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Development Division. “LG will continue to pursue a broad range of ESG initiatives and responsible practices, as the firm leader of the OLED TV market.”

Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and groundbreaking form factors including the world’s first rollable TV, LG SIGNATURE OLED R, as well as the bendable LG OLED Flex. This year, which marks the 10th anniversary of LG OLED, sees several new additions to LG’s diverse lineup of self-lit TVs, headlined by the stunning models from the 2023 OLED evo series. LG OLED evo series TVs are currently available in 125 countries worldwide.

LG has earned a place in the Dow Jones Sustainability World Index (DJSI World) for 11 consecutive years and has received the ‘Comprehensive A grade’ from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for 2 consecutive years.

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¹77/65/55/48/42-inch LG OLED evo C3 models.
² 83-inch LG OLED evo C3 model and 83/77/65/55-inch LG OLED evo G3 models.
³Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program.
⁴The OLED evo Z3, G3, C3, B3, A3 series and the QNED85, QNED80 received SGS Eco-Product certification. OLED Z3 satisfied the standard of material efficiency, recyclability and minimal usage of hazardous substances.
⁵Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.
⁶Comparison between LG 65-inch OLED evo (model C3) and LG 65-inch 4K UHD TV (model UR80).

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