Bringing Content Creation In-House with Cutting-Edge Virtual Studio

A photo showing a view of the LG Virtual Production Studio

In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement.

LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability.

At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server.

Further strengthening its capabilities, LG recently acquired a stake in Mo-Sys Engineering, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR (extended reality) technology to create a comprehensive XR solution, as implemented in the LG Virtual Production Studio. In addition, the studio’s HELIOS Platform from Megapixel allows multiple users to control colorimetry, tone mapping and camera integration features in real time without the need for additional software.

The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling.

Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands.

The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint.

LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation.

By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom.

To learn more about LG Studio Series LBAG015-G3 Direct View Micro LED displays, visit lg.com/global.

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LG Introduces PuriCare AeroHit, a Compact Home Solution for Cleaner Air

Photo of the LG PuriCare AeroHit set up in a living room besides set up in a living room beside a woman sitting on a sofa

Perfect for Any Living Environment, Company’s Latest Air Purifier Presents
a Chic, Compact Design and Superb Air Purification Performance

SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare™ AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home.

The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions.

Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households.

“The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.”

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* The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app.

LG Recognized for Innovation With Its First Certified Automotive MCU

An image of people standing for a photo after receiving the TÜV Rheinland Certificate Award

Company Gains Global Acclaim for Functional Safety and Reliability,
Strengthening its Position in the Automotive Semiconductor Market

SEOUL, Feb. 5, 2025 — LG Electronics (LG) has developed a high-performance automotive Micro Controller Unit (MCU) that has garnered global recognition for its functionality, safety and reliability. Building on its previous success in creating exclusive chips for AI home appliances and smart TVs, LG is now accelerating its AI semiconductor design and development in the mobility sector.

Recently, LG obtained ISO 26262 certification from TÜV Rheinland, a renowned German testing and certification organization, for its automotive MCU. This certification, established by the International Organization for Standardization (ISO), is an international standard for functional safety in automotive applications. It rigorously verifies the safety and reliability of electrical and electronic systems in vehicles to prevent accidents caused by system failures. LG had previously received ISO 26262 certification for its automotive semiconductor development process, and the high-performance MCU developed under this process has also been recognized for its excellence in functional safety.

This MCU, LG’s first self-developed automotive semiconductor, is designed for infotainment applications, such as monitoring Audio, Video and Navigation (AVN) systems and providing stable control of in-vehicle communications. LG possesses foundational technologies in all areas of automotive semiconductor design, implementation and verification, and through the acquisition of this certification, the company has secured high reliability in functional safety.

To proactively respond to the mobility market’s transition toward software-defined vehicles (SDV), LG continues to strengthen its automotive semiconductor development capabilities. The company plans to advance its technology to meet the complex and sophisticated requirements of the future mobility sector.

“LG’s vehicle components and solutions, autonomous driving technology and content services are recognized in the global market,” said Jin-gyeong Kim, head of LG’s SoC R&D Center. “We plan to enhance our competitiveness in the future mobility sector by strengthening our automotive semiconductor development process and design capabilities.”

LG continues to achieve qualitative growth in its automotive components business, including infotainment, electric vehicle components and automotive lighting. The company is also expanding its automotive business into service areas with Advanced Driver Assistance System (ADAS) and Automotive Content Platform powered by webOS.

Previously, LG received certification from TÜV Rheinland for the development processes of “components for autonomous vehicles” and “vehicle media components,” such as ADAS, cameras, infotainment systems and vehicle displays.

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LG Showcases Digital Signage Solutions Tailored for Diverse B2B Sectors at ISE 2025

A LG Kinetic LED Media Art, a dynamic digital wall featuring colorful portraits and QR codes

Company Continues to Strengthen Its Industry Leadership With
Advanced Commercial Display Technologies and Customized Solutions

SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience.

Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED
LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.

Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences.

In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.

Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions
LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the front of the display; a task that could only be performed from the rear on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.

Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration™
At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration™ technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight.

In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant.

Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing
In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).*

LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package.

Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences.

“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.”

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* Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models.

When Life’s Good Meets Doing Good

LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All.

Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference.

Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all.

As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life.

To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives.

Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing.

Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives.

Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future.

By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact.

Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit: www.lg.com/au/DoGood.

Contributed by LG Australia and New Zealand

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LG Showcases Its Google Cast Hotel TVs at ISE 2025

LG Hotel TVs With Built-in Google Cast are Certified and Ready to Launch

SEOUL, Jan. 30, 2025 — LG Electronics (LG) is set to unveil its new Google Cast-integrated hotel TVs at Integrated Systems Europe (ISE) 2025, the international systems integration and audiovisual exhibition taking place in Barcelona, Spain, from February 4-7. Google Cast, Google’s technology that lets you stream your favorite entertainment and apps from your phone, tablet or computer right to your TV, enhances the guest experience with LG Hotel TVs by providing secure and convenient access to OTT streaming services. With this user-centric innovation, LG is reinforcing its leadership in the hospitality TV market, which continues to be a key area of focus for the company’s fast-growing B2B business.

Starting January 10, LG Hotel TVs running webOS23 or later can now offer the convenience of Google Cast with hotel-specific features. Google Cast for hotel TVs is implemented with network isolation to ensure privacy across hotel rooms. To connect a personal device to an LG Hotel TV and enjoy seamless content streaming, guests simply scan a QR code displayed on the TV screen.^*This removes the need for users to input personal information or log into their preferred OTT apps on the TV. Conveniently, the connection remains active throughout the guest’s stay. Upon check-out, the connection history is automatically erased, helping to deliver a hassle-free and secure user experience.

LG is expanding its presence in the hospitality market, offering a wide range of innovative, tailormade solutions, including hotel TVs, software and digital signages. In 2023, LG unveiled the world’s first hotel TV with AirPlay – Apple’s wireless content-sharing technology – which rolled out globally in 2024. With the addition of Google Cast support, LG’s hotel TV became the first in the world to simultaneously offer both AirPlay and Google Cast, providing unparalleled convenience for guests. LG also provides the Pro:Centric management solution for hotel TVs, enabling hotel operators to effortlessly customize content for individual rooms, automatically displayed on screen when guests check in.

“LG Hotel TVs with Google Cast will deliver a seamless entertainment experience for guests,” said Tiger Lan, senior director of engineering for multi-device experiences at Google. “We’re excited to see LG’s momentum in bringing this seamless casting integration to the hospitality industry, providing travelers with the familiar comforts of home while on the go.”

“Many hotel guests nowadays wish to stream their favorite content from a personal device to their in-room TV,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “With LG Hotel TVs integrating Google Cast, they can enjoy a secure and convenient content-streaming experience, just like they’re used to at home. We will continue to strengthen our leadership in the hospitality TV market and enhance our B2B sector strategies.”

LG’s booth at ISE 2025 will feature a hotel-focused exhibition space themed “Transforming Stays into Memorable Hospitality Experiences,” where visitors can experience LG’s Hotel TVs with Google Cast firsthand.

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^*Compatible with Android-based devices running Android version 6 or later, and Apple devices running iOS 14 or later.

LG Reveals Latest DUALCOOL AI Air Conditioner With Enhanced AI Technologies

Photo of the new LG DUALCOOL AI Air set up in a living room

The New DUALCOOL AI Air Presents Optimal Comfort and Groundbreaking
Convenience with Innovative Air Conditioning Solutions

SEOUL, Jan. 28, 2025 — LG Electronics (LG) is unveiling its newly upgraded residential air conditioner, the DUALCOOL™ AI Air. Leveraging the company’s enhanced AI Core-Tech, the new model delivers exceptional comfort, energy efficiency and air care with unparalleled convenience.

The latest DUALCOOL™ AI Air offers an optimized air conditioning environment customized to each user’s preferences. Powered by the AI DUAL Inverter™, the system detects the ambient temperature of the space and intelligently adjusts temperature, airflow direction and speed accordingly for consistent comfort. The AI Air mode features the Human Detecting Sensor, which precisely tracks the user’s location and learns usage patterns through spatial analysis by the ThinQ app to create the most efficient airflow pathway.¹ The function also automatically adjusts the settings to create a comfortable indoor environment, delivering direct airflow for fast cooling or heating and transitioning to Soft Air mode with indirect airflow when the room reaches the ideal temperature.

In addition, the new model features Sleep Timer+, which analyzes user preferences and sleep patterns to provide a relaxing sleep environment. To ensure a restful night, Sleep Timer+ sets the ideal temperature and operates quietly during sleep hours. The DUAL Vane™ system and Soft Air function further improve airflow control for maximized comfort.

The DUALCOOL AI Air also employs an array of energy-saving features, reducing energy consumption with unparalleled convenience. Its AI kW Manager enables users to control electricity use by setting and monitoring usage limits. The Human Detecting Sensor and Window Open Detection allows the air conditioner to swiftly sense changes in the room, activating energy-saving mode when the space is unoccupied or if the temperature suddenly fluctuates.

Moreover, the new DUALCOOL AI Air simplifies clean air management with its All Cleaning mode, which can be activated with a single tap in the ThinQ app. This mode performs a full maintenance cycle, including condensed water generation and Freeze Cleaning™ to remove contaminants from the evaporator, as well as Auto Clean+ which automatically dries the interior of the air conditioner. This cycle is complemented by a multi-step filtration process. For even fresher, cleaner air, users can activate the Plasmaster™ Ionizer++, which can eliminate up to 99.9 percent of adhering bacteria,² effectively capturing dust, bacteria and debris.

“The LG DUALCOOL AI Air exemplifies our dedication to enhancing indoor temperature control with latest air conditioners,” said James Lee, president of the LG ES Company. “We are committed to advancing our state-of-the-art AI technology to shape the future of innovative air conditioning solutions.”

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¹The radar sensor has a range of up to 5 meters, but the effective range may vary depending on the product’s installation and usage environment.
²Verified by TÜV Rheinland for its ability to remove up to 99.9 percent of adhering bacteria, including Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa, in the test room of 30 meters³.

LG Recognized With Over 100 Awards and Accolades at CES 2025

A picture of LG OLED evo TVs displayed on a wall

Recognition for LG Spans Across Media Entertainment, Home and B2B Categories

LAS VEGAS, Jan. 24, 2025 — LG Electronics (LG) once again was honored with numerous awards and accolades across multiple categories, including media entertainment, home and B2B solutions from leading publications and tech experts. Highlighting LG’s honors at CES 2025 were more than 100 CES Innovation Awards including three Best of Innovation Awards for the 83-inch LG OLED evo G5 TV (Video Displays), UltraGear Bendable Gaming Monitor 45GX990A (Gaming & eSports, Imaging) and Pet Care Zone (Pet Tech & Animal Welfare).

LG’s latest innovation in TV, the LG OLED evo G5 was also honored by CNET Group with its “Best of CES” honor in the display category. As the official media partner of the Consumer Technology Association (CTA), the award is considered the official award program for CES.

LG Media Solutions’ portfolio has earned a series of Best of CES 2025 awards in prolific tech-publications such as Tom’s Guide, PCMag, The Verge and more. Highlights include: the MyView Touch&Move (32U889SA) earning Best of CES 2025 from TechRadar, recognized for its exceptional versatility and user experience. The LG StanbyME 2 was honored as the “Best sequel” by The Verge, celebrating its cutting-edge design and unique functionality. Mashable named the LG G5 OLED evo TV as one of the Best of CES 2025, praising its groundbreaking picture quality and immersive viewing experience. Additionally, USA Today included the LG SIGNATURE OLED T in its 50 Top Picks for CES 2025.

Developed in collaboration with multi-platinum musician and tech entrepreneur will.i.am, the LG xboom Grab speaker took home an Editor’s Choice award in the Audio & Video Category of Techlicicious’ CES 2025 lineup. Combining will.i.am’s visionary approach to music with LG’s leading audio expertise, the xboom Grab produces exceptional sound quality in a sleek, portable design. The “xboom by will.i.am” audio products deliver high-impact sound and bold aesthetics, making it a game-changer in the world of portable audio.

LG Home Solutions has garnered widespread recognition at CES 2025 for its innovative products, with several standout awards highlighting its cutting-edge designs and functionality. Mashable’s CES 2025 Highlights: What We’ve Seen So Far accolade went to the LG AeroCatTower, celebrated for its sleek design and powerful air filtering capabilities. The LG Counter-Depth MAX Zero Clearance Refrigerator earned the TWICE CES Picks Award, lauded for its space-saving features and smart technology. 9to5Toys named the LG Indoor Gardening Appliance Best of CES 2025, acknowledging its advanced features that bring gardening into the home with ease and efficiency. Additionally, both Apartment Therapy and The New York Times selected the LG Signature Over-the-Range Microwave as a Best of CES 2025 pick, recognizing its premium design and intuitive features that elevate the kitchen experience.

LG’s latest innovations have also received widespread recognition across top media outlets. Bloomberg, CBS News, Forbes and the New York Post have lauded LG’s groundbreaking products, further emphasizing the company’s impact on consumer technology and design, praising their cutting-edge features and design.

Highlights from LG’s over 100 awards and recognitions earned at CES 2025 include:

LG OLED evo G5 Highlights

CNET: Best in Show, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About, Best of CES Winners
ZDNet: Best TVs of CES 2025, 24 most impressive products from CES 2025
Wired: 11 More of the Most Fun Things We’ve Seen at CES
Tom’s Guide: Best of CES 2025, The 8 best TVs of CES 2025
Mashable: Best of CES 2025

LG StandbyME 2 Highlights

Mashable: CES 2025 highlights: What We’ve seen so far
USA Today: LG’s StanbyMe 2 smart TV is a real head-turner
The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far, Best Sequel
PC World: Best of CES 2025, The 10 best monitors of CES 2025, Best Monitors of CES 2025
TechRadar: Best of CES 2025

LG UltraGear Bendable Gaming Monitor (45GX990A) Highlights

CTA: CES Best of Innovation Award; Gaming & eSports, CES Honoree; Gaming & eSports
TechRadar: Best of CES 2025
BGR: Best of CES 2025
9 to 5 Toys: Best of CES 2025
CNET: All the Eye-Popping Tech That’s Wowed Us at CES 2025

LG AeroCatTower

Mashable: CES 2025 highlights: What We’ve seen so far, CES 2025: LG’s aur-purifying cat tower is purrfect for pet owners
The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far
Robb Report: Best of CES 2025, The Best, Wildest and Weirdest Things We Saw at CES This Year
CNET: The 32 Gadgets and Ideas We Can’t Stop Thinking About

LG Signature Smart Instaview Microwave

CNET: LG Built the Perfect Fancy Microwave for Social Media, CES 2025: 20 New Products and Ideas We’re Obsessed With, Most Innovative New Products From CES 2025: Rollable Laptop, Solar Car, More, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About
The New York Times: Best of CES 2025
The Kitchn: Best in show 2025

For more information on LG’s award-winning products at CES 2025, visit www.LG.com.

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LG Acquires Majority Stake in Bear Robotics To Bolster Robotics Capabilities

A picture of several LG's AI-driven autonomous service robots in the hallway

Strategic Investment Aims to Accelerate Innovation Across
LG’s Commercial, Home and Industrial Robot Solutions

SEOUL, Jan. 24, 2025 — LG Electronics (LG) has taken a significant step in advancing its robotics capabilities by securing a majority stake in Bear Robotics, a prominent Silicon Valley-based startup specializing in AI-driven autonomous service robots. This acquisition aligns with LG’s strategy to strengthen its presence in the robotics sector, a key growth area for the company.

On January 22, LG’s board of directors exercised a call option to acquire an additional 30 percent stake in Bear Robotics. This follows an initial investment of USD 60 million in March 2024, which secured LG a 21 percent stake and a call option agreement for up to an additional 30 percent stake. Upon completion of the call option exercise, LG will hold a controlling 51 percent stake in Bear Robotics, effectively incorporating it as a subsidiary.

As part of this strategic move, LG’s commercial robot business, primarily centered around “LG CLOi Robots,” will be integrated with Bear Robotics. The key management team of Bear Robotics, including CEO John Ha, will remain in place to ensure stable business continuity and will continue to focus on creating synergies in LG’s commercial robot business.

Founded in 2017, Bear Robotics has gained recognition for its AI-powered indoor delivery robots, catering to markets in the United States, South Korea and Japan. The company is noted for its expertise in distributed multi-robot control, remote fleet management system and AI-powered robot platform.

LG aims to expand its presence in the commercial robot market through Bear Robotics. Concurrently, LG intends to leverage its AI and manufacturing expertise to reinforce its home and industrial robot businesses.

The home robot segment will be spearheaded by the LG Home Appliance Solution Company, a renowned industry leader. The company’s focus will be on delivering a holistic experience where home robots, powered by LG’s Affectionate Intelligence, can astutely discern the well-being of family members and seamlessly integrate with home appliances and services.

A prime illustration of this vision is the Self-driving AI Home Hub (project name: Q9), slated for release within the year. The Q9 harnesses multimodal sensing capabilities, encompassing voice, sound and image recognition, coupled with autonomous driving technology. This enables it to navigate the home effortlessly, precisely identify users’ status and respond to their needs effectively by seamlessly connecting and controlling home appliances and IoT devices. The Q9 adeptly navigates obstacles such as carpets and uneven surfaces, while its expressive display conveys emotions, fostering enhanced interaction and engagement.

The Q9 also features Microsoft’s voice recognition and synthesis technology, enabling natural and intuitive conversations with users. Its ability to understand diverse accents, pronunciations and colloquial expressions garnered the attention of attendees at CES 2025. To foster an open development ecosystem, LG has also introduced a software development kit for the Q9, encouraging developers to expand its capabilities further.

In the realm of industrial robots, a cornerstone of LG’s Smart Factory business, the company’s Production engineering Research Institute is spearheading substantial revenue growth through the integration of AI and digital transformation. A key example is the “Autonomous Vertical Articulated Robot,” which employs sensors including cameras, radar and LiDAR to perceive its surroundings, navigate efficiently, supply materials and execute tasks such as assembly and defect inspection with its robotic arm. This innovation facilitates seamless automation across a range of operations.

LG’s CEO William Cho, speaking this month at CES 2025 in Las Vegas, emphasized the importance of this investment, stating, “Robots are a certain future,” and hinted at plans to expand beyond the current focus on hospitality and logistics delivery robots to include the Self-driving AI Home Hub and other home robots to achieve “Zero-labor Home.”

The acquisition of management control of Bear Robotics is expected to create synergies across LG’s entire robotics business, including commercial robots. As the robotics industry increasingly shifts towards AI-centric solutions, this collaboration is poised to significantly enhance LG’s overall robotics software capabilities. LG intends to create an integrated software platform for commercial, industrial and home robots leveraging Bear Robotics’ technology. This platform aims to deliver a consistent and high-quality user experience across various applications. By applying this integrated platform universally to the development of different types of robots, LG expects to shorten development cycles.

LG’s advanced manufacturing capabilities and supply chain management expertise are poised to enhance the operational efficiency and market responsiveness of its robotics business. Furthermore, the extensive global sales network developed through its B2B operations will facilitate broader product distribution. By integrating commercial robots with a range of B2B solutions, including hotel TVs, signage and IT devices, LG can achieve a competitive edge through a turnkey order approach, delivering tailored products that meet the specific needs of corporate clients.

“This additional investment underscores our dedication to positioning robots as a pivotal growth engine for the company, reflecting our belief in their inevitable role in the future,” stated Lee Sam-soo, Chief Strategy Officer at LG Electronics. “We will persist in driving innovation across all sectors of robotics, encompassing commercial, industrial and home applications.”

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LG Announces Fourth-Quarter and Full-Year 2024 Financial Results

A picture of LG Twin Towers in the daytime

Company Achieves Highest Annual Revenue as Home Appliances and Vehicle
Components Continue Growth for Ninth Consecutive Year

SEOUL, Jan. 23, 2025 — LG Electronics Inc. (LG) announced its financial results for the year 2024, disclosing a consolidated revenue of KRW 87.73 trillion and an operating profit of KRW 3.42 trillion. This marks a new record for the highest annual revenue in the company’s history.

In terms of revenue, both the home appliances and the vehicle components business continued their growth for the ninth consecutive year, contributing to the company’s highest revenue achievement. The LG Home Entertainment Company and Business Solutions Company also saw an increase in revenue compared to the previous year.

Operating profit experienced a slight decline compared to the previous year, primarily due to external factors such as a delayed recovery in global demand for home appliances and increased logistics costs in the second half of the year. Despite these challenges, the company maintained a stable profit structure on an annual basis. This stability was achieved through qualitative growth resulting from business portfolio restructuring and the operating leverage effect from increased sales.

2024 Business Performance
The LG Home Appliance & Air Solution Company reported a revenue of KRW 33.2 trillion in 2024. After surpassing KRW 30 trillion in annual revenue for the first time two years ago, the Company has continued to demonstrate sustainable performance, achieving double-digit revenue growth last year. Operating profit reached KRW 2.04 trillion, overcoming the challenges posed by increased logistics costs. This marks the first time since 2021 that the Company has exceeded KRW 2 trillion in operating profit.

The Company’s qualitative growth was driven by changes in its business models, which include home appliance subscriptions and Direct-to-Consumer sales. Revenue from home appliance subscriptions surged by over 75 percent compared to the previous year, nearing KRW 2 trillion. In addition, the B2B segment, which includes heating, ventilation and air conditioning (HVAC) systems, continued to expand.

The LG Home Entertainment Company reported a revenue of KRW 15.23 trillion and an operating profit of KRW 315.9 billion in 2024. Sales of OLED TVs saw growth in regions such as Europe and Asia, driven by global sports events. Additionally, the webOS-based advertising and content business surpassed KRW 1 trillion in annual revenue.

The LG Vehicle component Solutions Company reported a revenue of KRW 10.62 trillion in 2024, marking the second consecutive year it has surpassed KRW 10 trillion in revenue. Despite experiencing a temporary slowdown in demand for electric vehicles, the Company demonstrated stable revenue growth for the ninth consecutive year, supported by a high order backlog. However, operating profit decreased to KRW 115.7 billion compared to the previous year, primarily due to increased development costs for new order projects and R&D investments aimed at transitioning to software-defined vehicles (SDV).

The LG Business Solutions Company reported a revenue of KRW 5.69 trillion in 2024, with an operating loss of KRW 193.1 billion. The increase in revenue was driven by a focus on customized commercial displays for sectors such as hotels, stores, businesses and schools, as well as premium IT products like the LG gram. However, the Company continued to face operating losses due to rising raw material prices for key products and intensified market competition.

2025 Business Directions
LG will consistently pursue qualitative growth through business portfolio innovation, despite the rapidly changing global market and competitive environment. Following the regrouping of the company’s business operation units at the end of last year, LG aims to enhance synergies between its businesses and improve operational efficiency. Additionally, LG will focus on strengthening the fundamental competitiveness of its businesses in terms of quality and cost, while securing a sound profit structure.

The LG Home Appliance Solution Company plans to launch new products with regional specialization and AI applications, aiming to expand sales by increasing sales of its volume zone lineups. The Company will also advance its AI home solution business to achieve its goal of “Zero Labor Home, Makes Quality Time.” Additionally, the subscriptions business will actively expand beyond Korea, Malaysia and Taiwan to include Thailand, India and other regions, continuously creating new opportunities.

The LG Media Entertainment Solution Company aims to expand sales of premium products such as OLED and QNED, while providing differentiated customer experiences through AI features. The Company will integrate operations of LG’s screen-based businesses – including TVs, IT devices and information displays – to enhance synergies between hardware and platform businesses. Additionally, webOS will be developed into an integrated content and services platform for both indoor and outdoor use through continuous content investment and partnership expansion.

The LG Vehicle Solution Company aims to focus on going beyond a supplier of vehicle components to becoming a provider of innovative solutions for the entire vehicular experience. The Company will focus on securing SDV capabilities in preparation for the future. It will also strive to maintain stable revenue based on its order backlogs while improving profitability through product mix enhancement and overall operational improvements.

The newly established LG Eco Solution Company aims to rapidly grow LG’s HVAC business into a global top-tier player by leveraging its core technological competitiveness in key components such as motors and compressors. The Company will focus on building locally self-sustainable production systems and developing region-specific solutions. It will provide comprehensive solutions optimized for various spaces, including industrial, commercial, public and residential facilities, ranging from large chillers to commercial and residential air conditioners.

Earnings Conference and Conference Call
LG Electronics will hold a Korean / English conference call on January 23, 2025, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG India’s K-pop Contest Inspires India’s Youth to Pursue Their Passion

An image of the winning teams of All India K-POP Contest 2024 gathered together for a photo

With K-pop’s influence spreading across the world, India is leading the way outside of Korea. Over the last decade, the unique music genre’s infectious beats, charismatic idols and vibrant performances have captured the hearts of millions of youthful Indians. The K-pop fandom here has evolved into a thriving community over the years thanks to social media and streaming platforms.

Recognizing this passion for Korean culture, LG India recently brought the unrivaled energy of K-pop closer to India’s young population by establishing a platform that celebrates cultural expression, seeks to discover talent and creates memorable moments for everyone.

At the forefront of these efforts is the “All India K-POP Contest,” a large-scale celebration of talent, music and cultural harmony, and a must-attend event on every Indian K-pop fan’s calendar.

This year’s contest saw thousands from cities across India compete in multiple rounds, culminating in a grand finale with electrifying performances by globally acclaimed K-POP bands like LUN8. This celebration of K-POP gave up-and-coming performers the chance to shine on the national stage, with exciting opportunities including trips to South Korea and state-of-the-art audio equipment to kick-start their musical journeys.

The contest began with a staggering 2,496 auditioning online in one of the biggest K-POP talent hunts ever held outside of Korea. The best 281 of them progressed to the next round – regional tournaments held offline in Kohima, Itanagar, Ahmedabad, Bhopal, Hyderabad, Chennai, Lucknow, Bengaluru, Mumbai, Kolkata and Delhi. From there, 281 became 27 for the semi-finals, with the competition growing more intense and competitive with each passing round.

The illustrious semi-final judging panel featured esteemed figures Yoonhyeok, Jaemin (NTX), Ha Minwoo, Jay Kim, Ahn Hanbyeol and Sushil Chhetri, each bringing their own expertise and passion to ensure a fair, competitive contest. The evening closed with a live performance by popular K-POP band NTX in front of a 2,500-strong audience, who danced along to their dynamic choreography and captivating music. Twelve semi-finalists, including two LG Wild Card entries, advanced to one of the most highly anticipated events of the year – the grand finale.

The grand finale, which took place at Yashobhoomi, India’s largest convention center in New Delhi, delivered breathtaking performances, impressing the judges and 4,000 fans in attendance. The evening even hosted globally acclaimed K-POP band LUN8, known for their infectious energy and chart-topping hits, creating an immersive K-POP experience that left the audience in awe.

Once all the performances had concluded, this year’s K-POP champions were announced as Abhipriya Chakraborty in the vocal category and The Trend, one of the LG Wild Card entries, in the dance category. Their victories earned them an all-expenses-paid trip to South Korea. Despite falling at the last hurdle, the runners-up were given LG XBOOM audio products to support their musical aspirations.

The resoundingly successful All India K-POP Contest 2024 gave a platform to young talent and united fans from across the country. By merging global cultural phenomena like K-POP with meaningful initiatives, LG continues to resonate with its Gen Z consumers, fostering their boundless creativity and self-expression.

This giant effort aligns with LG’s commitment to strengthening ties with younger generations and reaffirming its Life’s Good brand promise through the border-transcending power of music and culture.

Contributed by LG India

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LG Launches Stylish and Powerful PuriCare AeroBooster Air Care Solution

Photo of the LG PuriCare AeroBooster set up in a living room beside a family

Featuring Advanced Purification Technology and a Sleek Space-saving Design,
Company’s Latest PuriCare Solution Delivers Clean Air, Style and Convenience

SEOUL, Jan. 21, 2025 — LG Electronics (LG) is unveiling the LG PuriCare™ AeroBooster air care solution, an ideal choice for customers seeking to create a more comfortable and healthier indoor environment. The innovative new product provides powerful performance with cutting-edge air purification technology and features a slim, sophisticated design that balances effortless style with unparalleled convenience.

The LG PuriCare AeroBooster utilizes the advanced Aero Series V Filter to draw in pollutants from every direction, effectively reducing the presence of dust, odors, viruses and bacteria for a fresher, more hygienic home. With its Dual Airflow and Clean Booster features, the AeroBooster delivers wider, more efficient air circulation and helps to reduce large dust particles from the indoor space. Purified air is emitted from vents at the top and bottom of the device simultaneously, reaching a distance of up to five and a half meters to fill every corner of the room with clean, filtered air.

The AeroBooster also integrates LG’s proprietary UVnano™ technology to safeguard the hygiene of the device itself and to maintain the quality of airflow it produces. UVnano removes 99.99 percent of harmful bacteria from the fan’s surfaces,¹ while a built-in Ionizer adds another layer of protection by neutralizing harmful airborne substances.²

Thanks to its compact design and modest footprint, the AeroBooster can fit easily in almost any space, providing users with clean air without making their environment feel cluttered or crowded. Along with an ultra-slim form factor, LG’s new PuriCare solution boasts an understated matte finish and a unique air outlet. The minimalist design of the AeroBooster is further enhanced by customizable mood lighting that lets users create the desired ambiance, and an LED display that provides intuitive control and contributes to the product’s sleek, modern look.

In addition, the AeroBooster offers intelligent energy-savings with the ultra-efficient AI+ Mode. Without compromising performance, AI+ reduces the device’s energy consumption by over 49 percent compared to Smart+ Mode, which serves as the default mode of operation.³ When set to Sleep Mode, the AeroBooster runs at an ultra-quiet 21 dBA to help ensure a calm, tranquil environment. Meanwhile, LG ThinQ™ compatibility allows users to remotely monitor and control the company’s new air purifier from any location.

“The AeroBooster combines advanced air purification technology and a stylish, convenient design to enhance everyday living,” said James Lee, president of the LG ES Company. “LG will continue to deliver innovative air care solutions that address the growing need for healthier indoor spaces.”

The LG PuriCare AeroBooster is launching this month in countries across Asia, including Vietnam, Thailand, Taiwan, Malaysia, Japan and Singapore, with availability in other markets to follow soon after.

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¹ Tested by KOTITI testing and research institute using test model AS155GWDL, the results show a 99.999 percent reduction of Staphylococcus aureus, 99.999 percent reduction of Klebsiella pneumoniae, and 99.998 percent reduction of Staphylococcus epidermidis on fan blades. The test conditions included a temperature of 25±2 degrees Celsius, humidity of 50±10 percent, and weak wind settings with a 2-hour UVC LED on/4-hour off cycle.
²Tested by TÜV Rheinland using the AS55G** model, the results demonstrate a maximum ion concentration of 5,000,000 at a distance of 100 millimeters from the air discharge outlet and an antibacterial performance of 99.5 percent against Escherichia coli. The test was conducted under controlled conditions, including a temperature of 20±3 degrees Celsius, humidity of 40±10 percent, a 30.2 cubic meters test chamber, and Booster mode with 4-stage rated air volume. The ion counter was placed 100 mm from the air discharge outlet in the wind direction, and after a drying period, the chamber floor was exposed without unit operation for 60 minutes. Actual results may vary depending on the use environment.
³ Tested by TÜV Rheinland using test model AS55*G***, the results showed that the AI+ Mode achieved 49.6 percent higher energy-saving performance compared to the Smart+ Mode, with an integrated power consumption of 28.260 watt-hours versus 56.085 watt-hours for Smart+ mode. The test conditions included a temperature of 23±5 degrees Celsius and a humidity level of 55±15 percent, with integrated power consumption measured over an 8-hour period starting 15 minutes after the activation of each operation mode.

LG Introduces Advanced Commercial Display Advertising Solutions for B2B Clients

The side view of LG DOOH Ads display setup

LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay,
Providing More Tailored Options for Diverse B2B Environments

SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.

LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.^*

LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.

Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.

A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.

LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.

“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”

Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.

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^*The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.

Music Beyond Listening: LG xboom by will.i.am Elevates the Audio Journey

An image of will.i.am smiling and posing during the LG World Premiere press conference at CES 2025

Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.

At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.

LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.

During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”

Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.

The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.

The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.

Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.

The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.

The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.

CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.

LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to LG Newsroom for the latest news and updates.

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LG Strengthens Cybersecurity Leadership With KOLAS IoT Cybersecurity Testing Accreditation

An image of Park In-sung, head of the Software Center at LG, holding the accreditation acquired

Company Recognized for Advanced Global Testing Capabilities,
Expands Its AI-Based “LG Shield” Security System

SEOUL, Jan. 15, 2025 — LG Electronics (LG) is enhancing its cybersecurity capabilities for connected devices in response to advancements in artificial intelligence (AI) and the widespread adoption of the Internet of Things (IoT).

LG’s SW Testing Laboratory has recently obtained accreditation to perform cybersecurity testing for IoT devices from the Korea Laboratory Accreditation Scheme (KOLAS), a part of the Korean Agency for Technology and Standards (KATS).

This accreditation is globally recognized under the International Laboratory Accreditation Cooperation Mutual Recognition Arrangement (ILAC-MRA). Consequently, test reports issued by LG’s SW Testing Laboratory – testing compliance with the European Telecommunications Standards Institute’s (ETSI) cybersecurity standards for IoT devices (EN 303 6451¹ and TS 103 7012²) – will carry the same weight as those issued by other accredited testing laboratories in over 100 countries, including the U.S. and Japan.

KOLAS’ IoT cybersecurity testing accreditation validates the credibility of LG’s existing testing processes. By acquiring the ability to internally test the cybersecurity of its products, LG will significantly reduce both the cost and time needed to obtain accredited test reports for its new and upcoming innovations.

As IoT and AI products become more prevalent and related security regulations are established, LG will continue to efficiently manage and rapidly respond to cybersecurity testing requirements across various global markets.

LG’s SW Testing Laboratory is the first manufacturer-run testing laboratory in South Korea to receive KOLAS’ internationally-recognized accreditation for software testing. The lab has also expanded its expertise to include home appliance software safety and automotive software safety. LG aims to leverage both its quality testing accreditation and cybersecurity testing capabilities to provide customers with reliable, high-quality products and security solutions.

Meanwhile, LG is actively pursuing Responsible Intelligence – one of the key pillars of the company’s Affectionate Intelligence – and is continuously reinforcing security measures for its AI-enabled products. LG has applied its sophisticated cybersecurity processes and solutions to provide robust digital protection for network-connected products and any shared or stored customer data.

More specifically, LG employs a comprehensive array of cybersecurity protocols throughout the product lifecycle, from initial planning and development through to post-launch usage. This approach minimizes the risk of data breaches by empowering the secure management of both sensitive personal information and user data generated during product usage.

In addition, LG is expanding the implementation of “LG Shield,” the company’s advanced AI-based security system, across its growing lineup of AI-enabled products. LG Shield proactively protects products, software platforms and user data using a variety of advanced processes, methods and technologies.

LG Shield prevents data leakage by encrypting sensitive information, including personal data, and securely storing encryption keys in segregated digital spaces. It also protects products’ operating systems by utilizing a secure server environment and real-time threat detection to prevent unauthorized access and tampering with operational code or data.

“We will continue to strengthen our cybersecurity capabilities to meet the latest global cybersecurity regulations and improve our software competitiveness,” said Park In-sung, head of the Software Center at LG Electronics.

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¹ Security requirements for developers/manufacturers and stakeholders of consumer IoT products.
²Conformity assessment method and test specifications for consumer IoT product security requirements.

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