[Earth Day With LG 🌎] Empowering Global Partners and Suppliers to Build a Sustainable Future Together

International team of coworkers sitting around table, putting colorful puzzles together, teamwork concept, top view

For companies around the world, it has become important to incorporate environmental, social and governance (ESG) factors into business strategies. What’s more, it is even more imperative for companies to build a sustainable supply chain, one that fully integrates ethical and environmentally responsible practices.

As suppliers and partners fall beyond a company’s direct control, supply chains can open businesses to a wide array of risks. To reduce these risks, as a responsible corporate citizen, LG Electronics is actively offering increased support to its suppliers and partners, strengthening their ESG capabilities.

Photo credit: Societe Generale de Surveillance (SGS)

Beginning this year, the company is actively expanding the scope of support available for its suppliers – both those based in South Korea and in other countries – to pursue third-party ESG certification. The company plans to support 50 of its suppliers – including 22 Korea-based electronic components makers that supply parts to its Vietnam-based R&D subsidiary – to undergo evaluation by Societe Generale de Surveillance (SGS), a respected provider of verification, testing and certification, in order to assess ESG risks.

By expanding support, the company aims to preemptively respond to any potential ESG risks within its partners’ supply chains. ESG-related laws and regulations, such as supply chain due diligence acts, have been introduced and strengthened in several parts of the world, including EU countries, making responsible supply chain management a key area of focus for many corporations.

Photo credit: Responsible Business Alliance (RBA)

Once its suppliers have received ESG field inspections compliant with the Responsible Business Alliance (RBA) Code of Conduct, which outlines standards for business practices in areas including labor, environment, ethics as well as health and safety, LG will support them to find solutions to mitigate ESG risks. In the past two years, the company has assisted 100 suppliers in Korea seeking to obtain certification through the third-party-tested ESG Management Competency Assessment.

(From left to right) Kim Byoung-soo, head of the Shared Growth Division at LG’s Global Operation Center, and Park Chul-han, head of the FKI Center for Large and Small Business Cooperation

LG is also striving to strengthen its suppliers’ capabilities to internally audit their ESG management activities, policies and performance. On April 17, LG signed a business agreement for ESG management support and mutual growth with the Federation of Korean Industries’ (FKI) Center for Large and Small Business Cooperation. Through this agreement, LG and FKI will provide eligible partners with comprehensive consulting services concerning ESG self-assessment and overall ESG management. The ultimate goal is to empower suppliers to realize and maintain sustainable management.

The company aims to continuously explore various practical support measures to enhance the ESG management capabilities and competitiveness of partners, both in Korea and around the world.

# # #

[Earth Day With LG 🌎] A Healthier Planet With LG’s Advanced Steam Technology

Photo credit: EARTHDAY.ORG

As the effects of climate change become increasingly serious, the need to invest in the health and future of our planet becomes ever more urgent. While the problem can’t be solved all at once, and no one person or organization can do it all by themselves, a more sustainable future can be realized if everyone does their part.

Photo credit: EARTHDAY.ORG

To achieve sustainability in the way we live, it is crucial to reduce our impact on the environment through being wiser about what and how much we consume. This even extends to the way we care for clothes, where the excessive use of water and chemical cleaning agents can negatively impact both the planet and our personal health. Especially during seasonal transitions, many people take their clothes to commercial dry cleaners, which typically employ harsh chemical-based solutions to get the job done.

Steam appliances represent an eco-conscious alternative to dry cleaning your clothes. Steaming provides a hygienic and sustainable way to care for fabrics, and steam appliances consume a relatively small amount of water compared to traditional washing machines, which use an average of 27 to 54 gallons (or 102 to 204 liters) of water per load.¹

LG Styler uses pure steam – and zero chemicals – to help neutralize wrinkles² and odors.³ Refreshing garments so they look and smell clean the next time they’re worn, this innovative clothing management system is just one of the many LG living solutions designed with sustainability and user convenience in mind.

Perfect for the bedroom or laundry room, the attractive LG Styler uses less than 0.2 gallons (0.75 liters)⁴ of water to produce pure steam particles that sanitize and refresh clothes. Not only does the Styler reduce the need for and cost of dry cleaning, but it can also help reduce washing machine usage at home, which, in turn, can contribute to lowering household water consumption. Powered by LG’s TrueSteam™ technology, the Styler reduces house dust mites and bacteria from clothing.⁵

Because it provides such gentle, chemical-free care, LG Styler helps minimize fabric damage, thereby extending the lifespan of clothing. The product’s Gentle Dry feature removes moisture from clothes without damaging them, while the Moving Hanger system generates up to 200 vibrations per minute to effectively but delicately shake out dusts attached on suits, shirts, dresses and pants.

To encourage eco-conscious living and promote the benefits of the Styler, LG is running a pop-up store called Another Style in Seoul, South Korea from mid-April to the end of May. Operating under the theme of ‘The Most Stylish Ways to Protect the Earth,’ the store provides a range of informative and interactive content about the Styler, including its development story, design principles and differentiated technologies such as TrueSteam and the Moving Hanger.

Visitors can also learn about how to manage their fashionable footwear – and help protect the environment while doing it – with LG’s premium shoe care solutions, Styler ShoeCare and ShoeCase.

LG is committed to creating sophisticated products and technologies that can deliver outstanding value and convenience, and help consumers do their part for a better future. By using less water, replacing cleaning chemicals with natural steam and limiting fabric damage, its advanced clothing care innovations are benefitting people and the planet, living up to the company’s slogan and sincere belief that Life’s Good.

# # #

¹ 19january2017snapshot.epa.gov/www3/watersense/pubs/indoor.html
² Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh Cycle. Tests conducted in accordance with test methods in compliance with KS K 0891:2014 6.2.2 standard.
³ Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh Cycle. Tests conducted in accordance with test methods in compliance with KS K 0905:2008 standard.
⁴ LG Styler’s water supply tank holds approximately 1.7 liters of water. With a full water tank, LG Styler can complete three to four ‘Normal Refresh’ courses (2x ‘Heavy Refresh’ course). However, the Styler may use a full tank of water the first time it is operated. Results may differ depending on load composition and environmental factors.
⁵ Approved by the British Allergy Foundation (BAF) for reducing house dust mite and Escherichia coli and Staphylococcus aureus bacteria. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA), Asthma Canada (ASC) and Allergy Standards Limited (ASL).

[Future Tech] Improving Convenience and Experiences With Service Robots

In the very near future, service robots are expected to help people in a variety of different ways and in all kinds of different fields and settings, from manufacturing and healthcare to construction and the home. Designed to perform useful tasks or provide relevant information, they can enhance convenience, efficiency and safety wherever they’re used.

According to Renub Research, the global robotics industry is rapidly expanding, with the service robot sector predicted to maintain a compound annual growth rate (CAGR) of 24.6 percent from 2021 to 2027.

At CES 2018, LG unveiled for the first time LG CLOi robots, which are already capable of offering a diverse array of services.

Leveraging several of its cutting-edge core technologies, including the areas of autonomous driving, sensors, artificial intelligence (AI) and cameras, LG has established its robotics business as one of the central pillars of its future success. The data and expertise accumulated from introducing robot solutions optimized for various environments, including restaurants, hotels, museums, shopping malls and hospitals, are helping LG to create the next generation of service robots.

Recently, the company supplied the Changwon Public Library in Changwon, South Korea, with an LG CLOi GuideBot programmed to perform a range of library-specific functions. The collaboration represents the first time that an LG CLOi solution has been connected to a library management system. Additionally, the company provided Changwon Public Library with three LG CLOi ServeBot – two shelf-types and one drawer-type – to increase accessibility and convenience for visitors.

The drawer-type LG CLOi ServeBot helps transport books to children and to persons with mobility issues, anywhere in the library. Users can request a book at the search desk and, after the librarian has retrieved the item, have it delivered to them in the drawer of LG CLOi ServeBot. To ensure delivery is made to the correct person, the drawer will only open after the requestor enters a password – created at the search desk – on the robot’s display. And because LG’s robots can easily navigate getting on and off the elevator, they can travel to any of the library’s different levels whenever required.

Meanwhile, LG’s shelf-type CLOi ServeBot has endeared itself to busy staff members at Changwon Library by conveying returned books to automated book return desks. Without the need to push around or unload carts stacked with heavy books, staff has more time and energy to help visitors seeking advice or to answer their questions.

LG CLOi robots are also currently improving the visitor experience at select museums in South Korea. Last month, the LG CLOi GuideBot was deployed at both the Gongju National Museum and National Assembly Museum, where it provided directions to amenities and exhibits and informative commentary on the museums’ artifacts and collections. The intelligent and interactive LG CLOi GuideBot boosted visitor satisfaction and accessibility and added a new dimension to the museum-going experience.

To help visitors with limited hearing, the CLOi GuideBot can offer commentary in sign language and display easy-to-read subtitles on its built-in screen. It can also help visitors who use wheelchairs by guiding them along the most convenient routes to the museums’ various exhibits. Additionally, the CLOi GuideBot features interactive content designed to help young learners understand the significance of the objects and histories on display.

For its role at museums, LG CLOi was equipped with specially-designed software that allows it to autonomously find its way around and deliver a wide range of information specific to each site.

LG is committed to offering products and solutions that not only present an enhanced level of convenience but help improve people’s lives in meaningful ways. To learn more about the company’s future core technologies, stay tuned to LG Newsroom for the next episode in the Future Tech series.

# # #

[Mobility Inside] Protecting Your Data, Keeping You Safe: Why Cybersecurity Matters

The next generation of vehicles will offer more than just a means of transportation. Part lifestyle space and part smart device, cars in the near future will incorporate a raft of innovative technologies, ranging from autonomous driving systems, big data and artificial intelligence (AI) to cloud computing and wireless network solutions.

Moving forward, the ‘software-defined vehicle’ (SDV) will become the norm, with computer operating systems overseeing all aspects of passenger entertainment, comfort and safety. With the shift from hardware to software comes the increased importance of vehicle cybersecurity, a matter that global automakers and innovative component makers like LG are taking very seriously.

Smart Driving and Automotive Software

In-vehicle infotainment (IVI) systems provide a wealth of entertainment and information to make traveling by car safer and more enjoyable. Soon, they will take their capabilities a step further, gaining the ability to suggest optimal driving routes through the use of AI, communicate with other cars and traffic systems via vehicle to everything (V2X) tech and autonomously manage their own software platforms to keep everything up to date. In addition, future ‘on-road’ software solutions will be able to monitor electric vehicle (EV) battery status, analyze the driving habits of the person behind the wheel and check on important safety considerations, such as the driving environment and road conditions.

The Growing Importance of Vehicle Cybersecurity

As the use of software for vehicles continues to grow, so too does the necessity to put in place systems that prevent unauthorized access, or hacking. Failing to do so runs the risk of exposing the vehicle itself, and any personal information linked to the vehicle, to cybersecurity threats. Over-the-air (OTA) functionality, whereby car software is remotely updated over wireless internet or cloud network, is just one area that could be susceptible to a potential attack.

To protect against the likelihood of vehicle hacking, the United Nations Economic Commission for Europe (UNECE) has established international standards for automotive cybersecurity: regulation No. 155 (UN R155) and No. 156 (UN R156). According to these regulations, automakers and component suppliers must ensure that their vehicles and solutions include an effective cybersecurity management system (CSMS) and security functions for firmware updates over wireless connection. Both vehicle manufacturers and parts suppliers are invested in keeping everyone on the road safe and are actively complying with the latest rules and standards relating to cybersecurity.

Cyber Digital Twins Platform (Photo credit: Cybellum YouTube)

LG Leads the Way in Automotive Software Security

LG, a major provider of advanced auto components, is making continuous efforts to enhance the cybersecurity of its innovative vehicle solutions. In 2021, LG acquired Cybellum, an Israeli software firm with expertise in investigating automotive cybersecurity vulnerabilities, to upgrade the security of its offerings. The following year, LG signed a memorandum of understanding (MOU) with Korean companies, LG U+ and CryptoLab, for a technical collaboration in the field of post-quantum cryptography (PQC). These cutting-edge technologies are set to be employed in various areas requiring rigorous cybersecurity, such as in-vehicle payment, V2X and OTA services.

Additionally, LG has received international certifications for complying with industry standards on vehicle cybersecurity. LG recently earned CSMS verification (tested by TÜV Rheinland), which indicates that the company properly applies all relevant security measures throughout the entire parts creation process – from design and development to production and post-installation management – and conducts thorough simulations to test its solutions’ susceptibility to hacking. The level of commitment LG has shown to cybersecurity is one of the many reasons why the company has become a trusted supplier of IVI systems and telematics components.

Thanks to LG’s relentless drive to ensure the security and reliability of its vehicle components, drivers and passengers alike can look forward to safer and more convenient future mobility experiences.

# # #

LG OLED: A Stunning Work of Art for Your Living Space

A man and women enjoying the artistic white and red Moooi space designed to display LG OLED Objet Collection Posé and LG PuriCare AeroFurniture in unique patterns and colors

LG OLED: A Stunning Work of Art for Your Living Space

Developed based on a decade of OLED innovation and demonstrating a firm commitment to understanding and meeting consumers’ needs, LG’s Lifestyle Screens present new value and user experiences. Lifestyle Screens are more than just TVs – with their subtle, ultra-modern designs, they are stunning works of art that add a touch of refinement to any living space.

Many consumers nowadays look for products that can fit seamlessly with their lifestyles and match perfectly with their individual preferences and tastes. Where TVs are concerned, this means the ability to provide personalized user experiences with access to a broad range of entertainment services and lifestyle content. It also means delivering differentiated designs and features that elevate convenience and augment the aesthetic of one’s space.

At Milan Design Week 2023, within the elegant confines of Salone dei Tessuti, LG is showcasing exclusive artistic creations of LG OLED Objet Collection TVs – Posé and Easel – and the moveable StanbyME, along with the LG XBOOM 360 portable speaker, infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints.

The arresting innovations are artfully displayed in sophisticated lifestyle scenes where they are complemented by the gorgeous interior objects, furniture pieces and patterns of premium Dutch lifestyle brand, Moooi, which collaborated with LG for the exclusive exhibit.

LG’s Lifestyle Screens are the stylish, inspiring integration of technology and design. Beautiful creations in their own right, the TVs blend in effortlessly with Moooi’s luxury offerings to suggest a sumptuous vision of ultra-convenient, ultra-chic modern living. The exhibition also includes a special treat that further blurs the line between ‘screen’ and ‘artwork.’ In honor of Milan Design Week and in celebration of LG and Moooi’s creative collaboration, select LG Lifestyle Screen models will be adorned with playful decorative designs by Moooi.

Debuting at Salone dei Tessuti during last year’s Milan Design Week, the LG OLED Objet Collection Posé (model LX1) has reaffirmed LG’s reputation as a pioneer in the field of lifestyle-focused innovations. This year, the company expands the availability of Posé to more regions, giving more consumers the opportunity to see for themselves what makes Lifestyle Screen products so special.

Backed by 10 years of OLED innovation, LG’s distinctive Lifestyle Screens deliver unique user experiences and lifestyle value. Solidifying the company’s status as a global lifestyle innovator and leader in the continuing evolution of the household TV, LG Lifestyle Screen products have been recognized with prestigious design accolades, including the iF Design Award and Red Dot Award.

# # #

LG Electronics Has Unique Role in White House Roundtable

At this month’s White House Executive Roundtable on Heat Pump Manufacturing and Deployment, LG Electronics North America CEO Thomas Yoon informed senior U.S. government officials about LG’s heat pump leadership, as well as LG’s smart home platforms and digital marketing capabilities – differentiating the company from other manufacturers in attendance.

Recognizing their climate, economic and consumer benefits, LG has been expanding heat pumps beyond HVAC systems; LG now also offers heat-pump water heaters and heat-pump clothes dryers. With these products, along with electric ranges, induction cooktops and energy storage systems, LG is leading the way in electrification, a major part the decarbonization movement under way in the United States.

In the 90-minute dialogue with Administration officials, Mr. Yoon was joined by executives from other manufacturers (primarily U.S. HVAC and water heater companies), distributors, and labor leaders to discuss how to expand the American heat pump manufacturing industry, drive widespread deployment and build a pipeline of skilled workers to meet the growing demand for heat pumps around the country.

“These super-efficient heating, cooling and hot water systems – also known as heat pumps – lower energy costs for American families, building owners, consumers, and companies, and will reduce greenhouse gas emissions,” the White House said in a statement, adding that heat pumps can “create good manufacturing and construction jobs, strengthen American competitiveness, and improve building performance with energy efficiency.”

LG made news at the event when Mr. Yoon disclosed the company’s intention to manufacture 100-percent electric, heat-pump-based HVAC products in the U.S. for the first time. “Government incentives, at the federal, state and local levels, will encourage and expand domestic manufacturing,” said Mr. Yoon. “As we briefed the Department of Energy last month, LG is finalizing plans to establish a new manufacturing base in the United States for HVAC products that are key elements of heat-pump based home comfort solutions.”

Following the event, the WhiteHouse.com Briefing Room put LG’s announcement in context: “Buildings are the foundation of where we live, work and learn, yet they collectively represent almost 40 percent of U.S. greenhouse gas emissions. Deploying heat pumps in millions of American homes and buildings, alongside energy efficiency improvements and clean energy deployment, will help tackle the climate crisis, boost our energy security and independence, lower energy costs for American consumers, create good paying jobs for American workers, all while improving health in our communities.”

LG applauded the U.S. government’s major investments in driving demand through tax incentives and rebates but cited the lack of awareness and familiarity about the benefits of heat pump technology as a major barrier to market adoption. For contractors, Mr. Yoon said LG is planning to leverage its training academies across the country to educate and train technicians.

Getting consumers to embrace heat pumps also is a big marketing challenge. “This is where trusted brands with deep, data-driven consumer insights like LG can play a major role,” Mr. Yoon explained. “LG seeks to help consumers embrace the entire home energy ecosystem – electrification, battery storage, Energy Star certified appliances and, of course, heat-pump-enabled comfort systems.”

Mr. Yoon explained LG’s vision to Energy Secretary Jennifer Granholm and other government officials: “LG sees heat-pump products as integral parts of the green, smart home ecosystem, complementing connected appliances and, most importantly, integration of energy storage and energy management with advanced software and platforms.”

“The market transformation enabled by heat pump technologies will be accelerated by delivering on the long-awaited promise of the smart home, coupled with today’s emphasis on a zero-carbon lifestyle,” he concluded.

Globally, LG aims to have cut greenhouse gas (GHG) emissions from product manufacturing by 50 percent (compared to 2017 levels), and GHG emissions from the use of seven key products by 20 percent per unit sold by 2030 from a 2020 base year. Furthermore, the company plans to offer accessibility features for all of its product lines by 2025 and provide a voice instruction manual and sign language video manual for every LG product by 2030.

# # #

Contributed by LG USA

LG Channels Users Triple in Europe as Popularity of Fast Services Fuels Growth

A promotional image for LG Channels displaying the DAZN streaming sports channels with the phrase ‘Hundreds of Channels. All Free. Anytime’ above

LG Expands Local Content, Launches Premium Channels for Movie Buffs and
Drama Aficionados, and Delivers Enhanced Cross-Device User Experience

SEOUL, April 17, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, has tripled its user base in Europe over the last year. The strong growth reflects the increasing popularity of LG’s premium service and of free ad-supported streaming TV (FAST) in Europe and worldwide. LG Channels was first launched in 2016 in the U.S. and in 2019 in select European countries.

According to LG data as of January 2023, the number of LG Channels users in the 16 European markets where the service is offered grew by a factor of three. This significant boost in active users represents an increase of over 200 percent. Along with this, there has been a noteworthy uptick in viewing time across several content categories, including movies, TV series, music and news.

Industry experts expect the global growth of FAST services and channels to continue with the U.K. and Germany anticipated to be among the biggest FAST markets by 2027.¹ To meet the growing demand for FAST, LG will bolster its service with new content – more of which will be made available on the LG Channels mobile app² – and convenient, new features to enhance viewing pleasure and the user experience.

LG Channels is constantly expanding its content library and is offering an increasing number of local-language channels, spanning diverse categories such as news, lifestyle, TV series, movies and sports. When it comes to sports, thanks to a new partnership with DAZN, LG Channels will feature the new DAZN FAST and newly announced DAZN Rise, the first 24/7 streaming channel dedicated purely to women sports.³ Through a new partnership with Funke Digital, LG Channels now provides access to a variety of FAST channels covering some of the best fiction and entertainment contents, with plenty of films including PLAION’s Netzkino, ranging from action to thriller, comedy and romance.

To give users more options when viewing on-the-go, LG has also expanded content availability on the LG Channels mobile app. In Germany, users can now watch hundreds of hours of content from 50 popular channels, including Auto Motor und Sport, which offers the latest in car testing and wedo TV, where viewers can watch a variety of free content from movies to sports.

Additionally, LG is launching advertising video on demand (AVOD) titles⁴ in five European countries, with content offered in English, German, Spanish and other languages. These AVOD titles are provided thanks to collaborations with companies like Minerva Pictures, an independent film production and distribution company based in Rome, active in the film and audiovisual market since 1950, LoveTV Channels, which targets niche audiences passionate of themes such as cinema, environment or wine and Shoot for Love, which targets football fans.

What’s more, thanks to the collaboration with ITV Studios, new channels will be added such as Storylands – featuring high-quality, award-winning European drama produced by ITV Studios labels in France, Italy and the Nordics – and Hell’s Kitchen, a program hosted by world-famous Michelin-starred chef, Gordon Ramsay, filled with cutthroat competition and explosive entertainment.

# # #

¹Source: Omdia (www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html)
²Available in the US and Germany. Content availability varies by market.
³DAZN Fast and DAZN Rise to be made available in the upcoming months starting in Germany and Austria.
⁴ Country availability varies.

LG CEO Shares Insight on Leadership at ‘CEO F.U.N. Talk’

CEO Cho at the CEO F.U.N. Talk having a talk with LG employees

LG CEO William Cho is a major proponent of open communication. Since taking office last year, he has been actively engaging with company employees to foster togetherness, growth and a healthy organizational culture.

Initiated just last year, but already on its sixth edition, the CEO F.U.N. Talk enables CEO Cho to discuss important matters and topics directly and transparently with LG employees. Well-received internally, the CEO F.U.N. Talk has received positive feedback from more than 90 percent of employees.

On April 13, Mr. Cho hosted his first CEO F.U.N. Talk of 2023 under the topic of leadership. The CEO spoke with more than 80 percent of team leaders from across LG as well as employees interested in leadership, with more than 4,000 attendees tuning into the event either in-person or online.

The talk began with the CEO sharing his firm belief that team leaders are crucial to further enhance the company’s competitiveness and innovate organizational culture, especially during uncertain times.

“When I first came for an interview and saw the company’s headquarters in the LG Twin Towers, the first smart building in Korea that was just completed at that time, I instantly fell in love,” said Mr. Cho. “The thought of wanting to work here has stayed with me even today. That was the first day of my journey here at LG.”

Reflecting on his 36 years of experience at LG, Mr. Cho shared his thoughts on leadership.

“A leader is someone who presents a clear direction, prepares for the future, exerts positive influence, makes bold decisions and creates results,” said CEO Cho, further explaining leadership in terms of strategic thinking, capability to execute plans, excellent communication skills and nurturing healthy organization culture.

In particular, the CEO emphasized that, to execute plans, leaders should establish a systematic process internally that involves partaking in intense discussions, asking sharp questions, persistently following-up with tasks and clarifying roles and responsibilities.

Also, CEO Cho highlighted that excellent communication skills are crucial for a healthy organizational culture. He added that communication is necessary for an organization to be able to reveal and resolve problems, and should be both transparent and sincere. He continued by expressing that issues shouldn’t be thought of as a nuisance and, rather, seen as problems that can be overcome together.

“To become a great leader that can make good decisions, you must be curious, have the willingness to learn and be well-balanced,” said Mr. Cho. In his view, leaders can only attain the insight needed to innovate the customer experience by having a curious mind and an eagerness to learn. These attributes must be supported by a balanced mindset, where many perspectives – both internally and externally – are weighed and measured to find the best possible solution.

The CEO also stressed the importance of and being open to feedback and opinions. “With the firm belief that the answer always lies with our customers, we all need to be brave optimists who always boldly take challenges and ceaselessly innovate the way we work,” added CEO Cho. “We should always remember that our future will be determined by how we think and work now.”

After talking about leadership and the characteristics of a good leader, the CEO addressed questions and concerns of team leaders regarding the relationship between executives and members of their teams.

First, to answer a question about how to become an executive from a team leader, CEO Cho said, “A phrase I always say is ‘lead your boss’, which means you need to convince your bosses and make results proving your capabilities with execution. Only by doing this will team members respect their leaders and management will also recognize these leaders.” Continuing, the CEO stated that, if a team leader has three bosses who have been promoted thanks to their performance and five team members who are willing to take part in any of their projects, it is a matter of time before that person is promoted to an executive position. “This means you have proven your value as a leader.”

In response to a question about his method of overcoming work burnout, CEO Cho answered, “Based on my own personal experience, it is imperative that you manage stress and release it before it builds up to the point of leading to burnout.”

To conclude the CEO F.U.N. Talk, Mr. Cho said, “The opportunity to listen closely to your experiences and opinions as team leaders is very meaningful to me, and it has been an absolute honor to be able to share my thoughts with you all.”

CEO Cho has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America this year. Each time he visits local offices, he prioritizes partaking in open communications with employees to listen to their opinions as well as share his vision and philosophy with employees in each country.

# # #

LG Earns Top Honors at iF Design Award 2023

Company Wins Total of 23 Accolades, Including One iF Gold Award,
for Outstanding Product Design and User Experience Innovations

SEOUL, April 14, 2023 — LG Electronics (LG) announced that it has received 23 honors at this year’s edition of the iF Design Award, spotlighting the company’s steadfast commitment to exceptional product design and user experience. The impressive haul includes an iF Gold Award for Product Design bestowed on the unique LG PuriCare AeroFurniture.

An air purifier that doubles as a side table and mood lamp, LG PuriCare AeroFurniture features a compact design. The convenient product is ideal for use in various spaces, such as a bedroom or living room, and delivers personalized performance and design options. With different color combinations possible, and two types of table-top to choose from, the new AeroFurniture can be tailored to match any taste or home interior.

Other LG innovations recognized for their outstanding product design at the iF Design Award 2023 include the LG OLED Flex, a groundbreaking TV featuring the world’s first bendable 42-inch OLED screen, and the LG refrigerator with MoodUP™ technology, a next-generation home appliance with color-changing door panels that can be controlled via the LG ThinQ app. LG gram Style, a powerful laptop with a sleek, elegant design that appears to change color depending on lighting and viewing angle, was also acknowledged by the Award’s judges.

Honored in the Product Concept category, LG OMNIPOD presents new mobility experiences, boasting a vehicle cabin that can serve as an extension of one’s home. Meanwhile, LG ThinQ, the company’s smart home platform, was recognized in the Communication category for enhancing convenience by offering intuitive functions.

Held annually in Germany, the iF Design Award is widely viewed as one of the world’s top three industrial design awards along with the Red Dot Award and the International Design Excellence Award (IDEA). This year, a total of 11,000 products were submitted from around the globe, competing for recognition in nine different award categories.

“The success we’ve enjoyed at this year’s iF Design Award is a result of our commitment to developing innovative lifestyle solutions based on extensive customer experience data,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. “We will continue to offer differentiated designs that provide first, unique and new customer experiences, enhanced convenience as well as an emotional element that can bring smiles to our customers and across the industry.”

# # #

LG TVs Offer More Choices With Expanded Selection of Gaming Services

A gamer playing a racing game in a dimly lit living room via cloud gaming

‘NVIDIA GeForce NOW’ at 4K and ‘Boosteroid’ Available on LG TVs Worldwide

SEOUL, April 13, 2023 — LG Electronics (LG) is expanding the cloud gaming experience on its 2023 TVs by adding 4K (3,840 x 2,160) support for NVIDIA GeForce NOW in over eighty countries as well as launching the popular Boosteroid service in over sixty countries. Following the additions of Blacknut and Utomik in 2022, these compelling, new options further bolster the suite of cloud gaming services available to LG TV users.

With the Game Quick Card on webOS 2023, gamers now have a gateway straight from the home screen on their LG TV to access services such as GeForce NOW, Utomik, Blacknut, newly launching Boosteroid, as well as Twitch and YouTube.¹ Players can enjoy an outstanding gaming experience on the company’s award-winning OLED TVs, which deliver ultra-smooth gameplay courtesy of a 0.1 millisecond (gray-to-gray) response time and low input lag. LG’s premium TVs also provide a more personalized gaming experience with the Game Optimizer and a variety of customization features and game-genre-specific picture settings.

LG 2023 TV users² can now enjoy gaming on GeForce NOW at 4K 60fps with no additional downloads, installation or hardware required. GeForce Now is also currently available in Full HD (1,920 x 1,080) at 60fps on LG TVs (2020-2022 models) running webOS 5.0 and higher, while support for 4K gaming on GeForce NOW will be coming to select 2022 TV models at a later date. Blockbuster games on NVIDIA’s service, including Cyberpunk 2077, No Man’s Sky and Warhammer 40,000: Darktide, become even more realistic and dynamic when played in stunning 4K resolution on LG’s premium TVs.

Another exciting addition to the stable of cloud gaming services on LG TV is Boosteroid, the world’s largest independent cloud gaming provider, with four million global users. By simply logging into their Boosteroid account, LG TV owners from 2021 to 2023 (webOS 6.0 and higher) in Europe, North America and a part of Latin America now have access to hundreds of top PC video games, including some of the world’s most popular AAA titles, without the need of a console or set-top box. With 18 server sites worldwide, the service delivers reliably smooth gameplay and hours upon hours of immersive, interactive fun.

Committed to offering a diverse range of gaming services through its expanding webOS ecosystem, the company will continue to partner with gaming industry leaders to bring its customers a broad selection of options for different preferences and interests, while advancing the gaming capabilities of its outstanding TVs. This year, LG TV owners can look forward to even more cloud gaming services, including Amazon Luna.

# # #

¹ The access to multiple cloud gaming services from Game Quick Card will be updated progressively.
² GeForce Now at 4K available on LG’s Z3, G3, C3, B3, A3 OLED TVs, QNED85, QNED80 series QNED TVs, 86NANO77, 86UR9000 and 86UR8000 series.

LG CEO Visits Key Production Sites Across Asia

LG CEO Cho taking a look around LG production site

This month, LG CEO Cho visited the company’s key production bases in Asia, including Vietnam, Thailand and Indonesia, directly looking into key factors of operational advancement strategies, such as quality enhancement, supply chain, cost structure improvement, safety and productivity of vehicle components, home appliances and TVs. Ultimately, the company aims to strengthen competitiveness and growth in key business areas and global markets.

“Let’s further strengthen our market dominance and solidify the foundation for sustainable growth by upgrading our locally-optimized operation methods and providing world-class quality, cost competitiveness and reliable delivery to our customers,” said CEO Cho. “We should look to pioneer future markets with our unmatched innovation and ability to overcome challenges, while holding firm to the belief that opportunities come from delivering exceptional customer experiences.”

The CEO began his Asian tour in Ho Chi Minh City, Vietnam, where he was joined by the heads of LG’s Asian subsidiaries for a management meeting. There, he was briefed on the company’s regional performance and discussed the status of individual markets including Vietnam, which serves as a global production base for LG’s electronic devices and home appliances. He also had in-depth talks with the subsidiary heads on a variety of business matters, such as improving production efficiency, verifying mass production processes for new products, enhancing quality control and boosting growth through mutually beneficial partnerships.

Mr. Cho also stressed that, if there is even the slightest possibility of a quality-related issue during the production process, it is crucial to quickly pinpoint the potential problem and find an appropriate, workable solution as quickly as possible. He also emphasized the importance of boosting productivity through efficient management of stock and manpower as well as developing employees’ capability through expanding training sessions and up-skilling opportunities.

Departing Vietnam, CEO Cho headed to Thailand to visit the Rayong factory and its home appliance production lines. Next, he traveled to Jakarta, Indonesia to inspect LG’s Cibitung plant, which has become a major TV production base for the company’s premium product lineups, including LG OLED TVs. After Jakarta, the CEO made a stop in the city of Tangerang, meeting staff and looking over facilities at the local LG plant, which focuses primarily on refrigerator production.

“Our Vietnam and Indonesia subsidiaries now form a complete business structure, having recently added a local R&D subsidiary to the production and sales corporations already in place,” noted CEO Cho, who also called on all subsidiaries in the Asia region to accelerate their business management by implementing active localization strategies.

Mr. Cho was also interested in seeing the progress of the company’s eco-friendly smart factories in Asia – including the introduction of solar power plants and the establishment of automated informatization and intelligent systems. Leveraging its sixty years of industry-leading manufacturing expertise, and advanced technologies such as AI, big data and 5G, LG is currently building sustainable smart factories in several countries around globe.

While on tour, the CEO reviewed LG’s local sales strategies, including plans for online channel utilization and efficient inventory management.

In Vietnam, Mr. Cho discussed ways to better target the country’s large number of economically active young consumers including Generation Z. During his stays in Thailand and Indonesia, the CEO took the time to tour local distribution centers and sites where the company’s large-scale orders have been installed. There, Mr. Cho spoke about the need for both B2C and B2B businesses to focus their attentions on enhancing customer experiences.

As a region that boasts high economic and growth potential, Asia will be a strategic market for LG, enabling the company to further expand its market dominance by upgrading strategies specialized to each local country. Last year, the company achieved sales of more than KRW 7.8 trillion in the Asian market, continuously increasing sales by about KRW 1 trillion yearly with double-digit growth over the past two years.

From the start of the year, CEO Cho’s active efforts to visit LG’s many international production sites reveal his commitment to quickly respond to the fast-changing business environment and further strengthen business competitiveness based on customer experience innovation.

This year alone, the CEO has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America – participating in major events, including CES 2023 and AHR Expo in the U.S.A. and ISE 2023 in Spain, and touring various LG facilities in Mexico, Brazil, Chile and Australia.

# # #

LG Smiles Back to the World With Its New Brand Identity

With Reinvented Brand Strategy, Company Aims to Actively Communicate
With Customers Beyond Generations and Locations

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

# # #

Achieve Your Fitness Goals and Relax Your Mind: Discover Wellness With LG Smart TVs

A woman exercising on her living room floor as she watches a Club Pilates class on her LG TV

Nowadays, more people are making health and wellness a priority. This trend has seen an increased demand for solutions that can help improve mental and physical health. Smart TVs, like those offered by LG, provide a variety of customizable options for those wanting to stay fit and relax their minds – and enjoy premium entertainment – all in the comfort of their own homes.

Whether you’re aiming to get in shape with personalized workouts, cultivate calm with meditation apps or sit back and stream your favorite shows and movies, LG Smart TVs have you covered.

Leveraging the latest advancements in technology, the company’s TVs make working out at home a lot more convenient, allowing easy access to a variety of tailored fitness apps and programs and the ability to stream workouts from a mobile or laptop to the big screen.

The largest global franchisor of boutique fitness brands, Xponential Fitness brings together the top 10 in-studio brands in one place through their digital platform, Xponential+. From iconic brands like Pure Barre, Club Pilates, YogaSix and CycleBar, Xponential+ delivers a wealth of on-demand and live-class instructor-led content with over 3,000 workouts available – and more than 60 new classes streaming weekly. Users can discover the types of workouts that suit them best, select the level of intensity and duration suited to their level of fitness or fitness goals and enjoy the freedom of being able to work out whenever they want.

Unlike many fitness apps, Xponential+ brings together each of the category-leading brand experiences across a breadth of modalities in one single app, allowing subscribers to enjoy workouts they love at home and also book nearby Xponential Fitness studios available in 16 countries, globally.

Exercite is a cutting-edge home fitness app that utilizes AI technology to provide real-time feedback on exercise technique, enabling users to optimize their fitness and performance with greater efficiency. Using advanced pose detection thanks to camera compatibility and exercise recognition algorithms, the app accurately tracks key body points throughout each movement, giving users immediate feedback on their form and overall progress. Exercite will also introduce an element of fun competition and friendly rivalry, letting users enjoy game-like solo or group workouts where ranking points are at stake.

Another great option on LG Smart TV is FlexIt, a platform that provides a customized user experience through camera assisted live one-on-one sessions with top fitness and wellness professionals. FlexIt is a powerful tool for reaching and maintaining good health and wellbeing, offering customized programs geared to the needs, lifestyle and goals of each user as well as motivational tips and tricks to help keep them engaged and on track.

The choices for LG Smart TV users looking to level-up their health and wellness don’t stop there. They can choose from great subscription workout apps such as Les Mills+ or high-energy options like 305 Fitness.

Heralded for their calorie-torching, Miami nightlife-inspired classes, 305, is now available in the LG Content Store worldwide. Classes combine dance moves and music from live DJs with high-intensity fitness interval training to create a 45-minute full-body, effective workout. 305 At Home uses custom DJ mixes and easy-to-follow moves, with classes led by a roster of NYC-celebrity instructors.

LG Smart TVs also support popular meditation apps including Insight Timer, which help set users free from anxiety, stress and poor-quality sleep through an array of uplifting and relaxing content and wellness tools.

On top of the latest fitness and wellbeing apps, LG Smart TVs present an extensive selection of entertainment services to meet practically any user’s personal tastes or preferences.

With a continuously growing catalog of health, wellness and entertainment apps, LG Smart TVs are supporting consumers worldwide to get fit, relax and enjoy a better, more balanced life at home.

# # #

LG Lifestyle Screens Present One-of-a-Kind Experience at Milan Design Week 2023

LG Showcases Sophisticated TVs in Exhibition at Salone del Mobile,
Reaffirms Its Commitment to Embracing and Enhancing Consumer Lifestyles

SEOUL, April 11, 2023 — LG Electronics (LG) Lifestyle Screens are set to make a bold statement at a new exhibit at Salone del Mobile during this year’s Milan Design Week from April 17-22. ‘A Life Extraordinary’ is a multi-sensorial exhibition featuring the LG OLED Objet Collection. More than an artistic medium, the Lifestyle Screens are presented as works of art, highlighting the seamless and inspiring integration of technology and evocative design. Through high-profile initiatives, LG seeks to boost awareness of its Lifestyle Screens and ultimately expand the availability of this unique line.

A leading lifestyle innovator, LG is continuously exploring new ways to enhance the consumer experience. To create something extraordinary for the upcoming event in Milan, LG teamed up with premium Dutch lifestyle brand, Moooi. The two companies have been working together to carefully curate a range of diverse vignettes, with the concept of each space elegantly communicated through LG’s Lifestyle Screens and Moooi’s creative interior objects and designs. Instantly iconic, LG’s Lifestyle Screens leverage the company’s superior OLED technology, which has been continuously evolving for the past decade to deliver superior picture quality and sleek, functional designs that enhance users’ lifestyles and viewing experiences.

Visitors will have the privilege of seeing these exclusive artistic creations, LG OLED Objet Collection TVs infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints. A part of the Lifestyle Screen portfolio, LG OLED Objet Collection TVs are beautiful to behold and deliver greater spatial and décor flexibility. Each model functions as a sophisticated interior object that elevates the look and atmosphere of one’s abode while also providing stunning cinematic experiences.

LG OLED Objet Collection Posé blurs the line between premium screen and bespoke furniture piece. Offering flexible installation and the ability to fit flawlessly into practically any living space, Posé has an angular, minimalist design softened by the thoughtful use of fabric elements and subtly rounded lines. The TV’s aesthetically-pleasing appearance augments the surrounding décor, while its effective connection management system helps users enjoy a cleaner space by minimizing cable clutter.

In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.

Another lifestyle-enhancing screen, LG OLED Objet Collection Easel likewise boasts superior OLED evo picture quality as well as an effortlessly elegant design that can lift one’s interior. Easel is ideal for those who want to bring a modern art salon vibe to their living room. Its distinctive design resembles an artist’s easel and allows for a stylish wall installation, creating a sophisticated ambiance and blending in seamlessly with any style of home décor or color palette.

Along with TVs, LG will showcase other Moooi-adorned, art inspired creations such as LG XBOOM 360, a stylish portable speaker that provides a multisensory experience combining outstanding audio performance with a vase-like form factor with built-in mood lighting ideal for indoor or outdoor use.

“LG OLED reveals our ongoing commitment to elevating customers’ lifestyles and enriching user experiences through seamlessly blending technology and art,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “Our renewed collaboration with Moooi is a great example of how we are continuing to build extraordinary experiences based on innovation and exquisite design.”

“In a Moooi world envisioned by LG OLED, technology enhances aesthetics and drives creativity,” said Marcel Wanders, Co-Founder and Art Director, Moooi. “Together, we are on a mission to show how tech consumer goods can become desirable interior design pieces that bring harmony to a space.”

Visitors to the LG/Moooi exhibit can enjoy the creative pieces of LG’s Lifestyle Screen inspired by Moooi, during Milan Design Week on April 17 (by invitation only) and April 18-22 (open to the public) at the Salone dei Tessuti located at 29 Via S. Gregorio in Milan.

# # #

SUBSCRIBE