LG Showcases Seamless Smart Home Experience With Home Connectivity Alliance at CES 2023

LG MoodUP fridges are exhibited at CES 2023 while a smartphone on the left side of the image displays LG ThinQ app

Implementing HCA 1.0 Guidelines, Company’s Smart Lifestyle Solutions Deliver
More Convenience and a Better Life at Home

LAS VEGAS, Jan. 5, 2023 — LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

Inside HCA’s booth at CES, LG will be exhibiting its latest smart home appliances – including the refrigerator with MoodUP™, WashTower™ laundry solution, ARTCOOL Gallery air conditioner and PuriCare™ AeroTower™ – together with those from other alliance members. Visitors will be able to see the realization of HCA’s “Any app to any device” vision, which presents users with the ability to manage each brand’s products via each brand’s smart control app, such as LG’s intuitive ThinQ™ app. This new level of interoperability is currently supported by HCA member companies including LG.

Utilizing existing industry standards to define Cloud-to-Cloud (C2C) interoperability guidelines, the new HCA Specification 1.0 has been established to ensure that home appliances, TVs and HVAC systems can interoperate seamlessly with one another, irrespective of brand. In addition to newly-launched models, consumers can continue using the smart home appliances and HVAC solutions that they already own and are covered by HCA Specification 1.0, without having to install any major firmware updates.

Furthermore, HCA Specification 1.0 will help member companies to make the smart home more sustainable in the future, leveraging data collected from across alliance members’ appliances to gain usage insight and improve energy management.

“As a member of HCA, LG is contributing to the realization of a safe, secure and interoperable connected home ecosystem,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through collaboration and open innovation, we will continue to provide consumers with solutions for a smarter, more convenient way of living.”

Visitors to HCA’s booth (#52739, Smart Home Hall, The Venetian Expo) at CES 2023 from January 5-8 in Las Vegas can experience the interoperability of HCA member companies’ latest smart home solutions.

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LG TVs up the Ante by Providing Expanded Selection of Gamer-Centric Services All in One Place

LG’s new webOS UI featuring gaming hub and cloud gaming displayed on an LG TV in front of a dark blue background

Company’s Latest TVs Geared up With Luna, GeForce NOW at 4K for More
Compelling, All-Around Cloud Gaming Experiences, Plus 2020 Models Now Streaming

LAS VEGAS, Jan. 5, 2023 — LG Electronics (LG) is demonstrating its strong commitment to delivering a premium TV gaming experience that offers enhanced convenience through the new webOS UI featuring a dedicated gaming hub, the addition of cloud gaming service Amazon Luna and buttery-smooth gameplay at 4K 60 FPS streaming via NVIDIA GeForce NOW on its latest TVs at CES 2023.

Popular cloud gaming services, which can now be conveniently accessed from LG Game Card on webOS 2023, including simply via voice command^*, offer avid and casual gamers alike numerous gaming titles from leading partners such as NVIDIA, Blacknut, Utomik and now Luna and Boosteroid, with no downloads or additional hardware needed. LG’s award-winning OLED TVs supply players with the smoothest gameplay courtesy of superior image quality, an ultra-fast 0.1 millisecond response time and super-low input lag, as well as a more personalized gaming experience through various customization features including Game Optimizer and genre-specific picture settings.

Already available in FHD on 2021 and 2022 LG TVs running webOS 6.0 or above, GeForce NOW is now streaming on 2020 models, and will start streaming in 4K on select models later this year, LG TV owners being among the first to stream impressively smooth, highly immersive 4K gameplay at 60 FPS, on the big screen with just a compatible controller.

GeForce NOW is NVIDIA’s open cloud gaming service that taps into the thriving PC gaming ecosystem by streaming with world-class NVIDIA GeForce RTX performance. Gamers can play their favorite PC titles already purchased from popular digital stores – including many of the most-played free-to-play games like Fortnite, Apex Legends and Destiny 2 – with and against millions of other PC players. GeForce Now Ultimate members will enjoy streaming at up to 4K resolution at 60 FPS on supported LG TVs, with ultra-low latency that rivals many local gaming experiences.

Accessible from LG’s Game Card in the US, Amazon Luna is joining other cloud gaming services on the webOS Home Screen of LG’s latest TVs. A Luna subscription offers access to games for everyone, from AAA titles, retro-side scrollers, family games and more, and titles including Assassin’s Creed Valhalla, Everspace and Team Sonic Racing, while the Prime Gaming channel gives Amazon Prime subscribers access to various exclusive and free-to-play titles each month.

LG’s perfect-for-gaming OLED TVs will be on show at CES 2023 from January 5-8 in the company’s booth (#15501, Las Vegas Convention Center). To keep up with every LG CES announcement, follow #LGCES2023 on social media.

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* Voice command functionality varies by content provider and will be available by mid-year.

LG NOVA Selects Companies, Entrepreneurs for Second Annual Mission for the Future Program

A promotional image of LG NOVA's Mission for the Future Program with a phrase 'Mission for the Future 2022 Selectant' overlapping

LG Electronics North American Innovation Center Explores New Ideas to
Accelerate for Innovation Program With Cohort Led by Digital Health

LAS VEGAS, Jan. 5, 2023 — The LG Electronics North American Innovation Center – LG NOVA – has announced its new selection of companies in the second annual Mission for the Future Global Search for innovative concepts and transformative solutions that create a positive impact on people and the planet. Selected from 2,170 submissions, these companies are joining the LG NOVA program to explore joint business creation with LG NOVA.

A subset of these companies will be presented at the LG NOVA lounge in Eureka Park during CES^® 2023 to visually showcase a vision of the future built with solutions centered on improving the quality of life for all. This year, LG received 752 applications focusing on digital health – lending confidence to a promising future in health and wellness technologies.

“With 800 more submissions than our first search, we at LG NOVA are honored and inspired by the dedication of so many – through their innovative ideas and business concepts – to making a positive impact on the world, true to the goal of our Mission for the Future program,” said Dr. Sokwoo Rhee, LG Electronics Senior Vice President of Innovation and head of LG NOVA. “This new selection of companies and our growing LG NOVA universe demonstrate that there are solutions on the horizon with the goal of making the world a better place. We’re looking forward to working with these companies to accelerate their ideas to the broader market.”

Attendees of Eureka Park at CES 2023 will get an inside look into LG NOVA’s unique model of innovation through outside-in collaboration, and learn about companies spanning LG NOVA’s focus tracks, including Digital Health, Display Solutions, Environmental-Social-Governance (ESG) & Electric Mobility, Metaverse & Gaming, Smart Lifestyle and Open Innovation.

LG NOVA Mission for the Future 2022 companies are:

Digital Health

AZOVA – a digital health benefits management platform that seeks to make healthcare simpler.
AudioCardio – a mobile app that delivers clinically tested personalized sound therapies designed to maintain and restore hearing and provide relief from tinnitus.
Ciba Health – a global digital therapeutic health company leveraging AI and its virtual care platform to prevent, treat and reverse chronic conditions, starting with pre- and Type 2 diabetes and digestive health, while optimizing the physical and mental well-being of its patients.
FULLFILL – an innovative digital program that delivers unlimited, live human coaching to your entire organization, reducing the cost of chronic conditions, increasing employee engagement and happiness and is 100 percent covered by insurance.
HealthSnap – an integrated Virtual Care Management Platform using remote patient monitoring, chronic care management, AI-guided care coordination and more, that helps to manage chronic conditions remotely.
Heartbeat Health – a virtual-first cardiology provider, delivering a range of clinical services, including same-day diagnostic reads, televisits and heart care programs for patients with atrial fibrillation, vascular diseases and heart failure.
Intellihealth – scaling access to medical obesity care with full-service chronic disease management services using tech-enabled tools, including virtual care platforms that incorporate telehealth, clinical decision support, remote patient monitoring, online education tools and medical treatment approaches.
Minded – a leading online psychiatry practice specializing in women’s mental health.
Neutrally Health – a metabolic health company building the future of eating for wellness, longevity and weight loss for the middle aged.
QuickTake Health – using vital signs automation and patient engagement in HD to transform the patient intake experience.
Skinopathy – provides healthcare practitioners and patients real-time solutions on how to screen, triage, track and manage skin cancers, skin diseases and skin wounds through artificial intelligence, data and automation.
Woebot Health – develops digital therapeutics that combine AI, clinically-proven techniques and a mental health ally called Woebot to deliver mental health solutions that engage at scale and fit right into people’s lives.

Display Solutions

Amorphyx – an innovative company in thin film electronics developing the next generation of high-performance integrated circuits for consumer and commercial electronics.
Avalon Holographics – creates professional holographic display technology for natural 3D visual experiences.
Ocula Interactive – a company specializing in the development of interactive technology solutions, including a mixed reality display which allows interaction with surroundings and provides no-code solutions to make interactive contents for display screens.
Social Rewards – a smart photo booth utilizing data capture and AR for engagement and distribution.
VideowindoW – transforms glass facades into transparent video screens on which the content doubles as glare and climate control, combining immersive entertainment with sustainability and profitability.

ESG & Electric Mobility

Albatross Energetics – a sustainable thermal engineering company focused on re-engineering sustainable cooling.
Allumia – a software, IoT and services platform designed to make it easy and cost-effective to deploy decarbonization improvements to mass-market commercial and industrial customers.
Charger Help! – a reliability management platform for EV charging stations.
Hobeen – a business-to-business software-as-a-service that tackles energy resources and waste at a household level.
Patch – a technology platform making meaningful climate action a part of every business by providing carbon credit buyers with access to carefully vetted climate action projects.
TwingTec – a company focused on developing wind energy 2.0 through its energy drone that unlocks untapped wind resources at higher altitudes on-shore and in deeper waters off-shore.

Metaverse & Gaming

doWow – a solution that enables Web3 ready, bi-directional broadcasting bridging physical and virtual environments, from websites to digital out-of-home experiences (DooH) to the metaverse.
Fabrik – a no-code XR authoring platform for the metaverse.
Nakamir – leverages the power of augmented reality and AI to create a personal expert for everyone.
QuarkXR – a cloud streaming platform which enables enterprise use cases on XR devices like the Meta Quest for industries like telecoms, manufacturing, automotive and architecture.
Sequin AR – accelerating the adoption of the premium metaverse by creating high-fidelity 3D worlds and immersive experiences that excite, engage and preserve culture.
Tap Systems, Inc. – makes using virtual and augmented reality as easy to use as a smartphone.
Talespin – a spatial computing platform to power talent development and skills mobility for the future of work.

Smart Lifestyles

allt.tv – patented, connected entertainment technology that allows virtually every app and device to connect to media at the push of a button.
Cuisine Machine – a smart kitchen appliance that automatically introduces ingredients separately during cooking, while also stirring and controlling the temperature, just like a chef.
Hoomano – a software company that has developed emotional intelligence technology for digital assistants that enables more human-like interactions and improved personalization.
LCT (Li Creative Technologies, Inc.) – creates vivid, exciting and directional 3D audio solutions enabled by AI and VR.
Ottonomy.IO – develops a fully autonomous and accessible delivery robot, providing scalable solutions for first mile, curbside and last mile deliveries for airport, retail and restaurant industries.
ROYBI Inc – an immersive and interactive edutainment platform utilizing AI, robotics and the metaverse.

Open Innovation

Grapheal – embedded, digital-by-design, minimalist and wearable biosensors with the goal of sensing targeted molecules anywhere with a simple smartphone.
Kebotix, Inc. – a venture-based company that uses AI and advanced robotics for automated experimentation to facilitate and accelerate materials discovery.
Sentry AI – a software-as-a-service venture that provides “AI Guards” to security companies for crime prevention.

The selected companies may have the opportunity to explore the development of joint solutions with LG NOVA, that deliver a better life for people and a better future for our planet. Following the exploratory phase, companies may be chosen for a pilot program or to develop the product or concept with LG NOVA and participating businesses within LG. Some may qualify for potential investments from LG Electronics, LG Display and other LG NOVA affiliates; and co-collaboration opportunities that may develop into multi-million-dollar engagements as new businesses within LG’s global innovation portfolio.

For more information on the Mission for the Future and LG NOVA, please visit www.lgnova.com.

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LG and Jeff Staple Showcase New Lifestyle Trends in the Creator’s Room at CES 2023

Renowned Creative Director and Founder of STAPLE and Reed Art Department
Curates Inspiring, Interactive Exhibit Furnished With LG’s Latest Lifestyle Solutions

LAS VEGAS, Jan. 4, 2023 — LG Electronics (LG) is partnering with Jeff Staple, the famed New York-based designer known for his streetwear brand – STAPLE, his creative agency Reed Art Department – and numerous, high-profile collaborations with sneaker and fashion brands, to present the Creator’s Room at CES 2023. Designed in conjunction with Jeff and bearing his distinctive sensibilities, the Creator’s Room is a curated ‘living space’ fitted with stylish objects, artwork and LG’s latest lifestyle solutions.

Located inside LG’s booth at CES, the Creator’s Room perfectly illustrates how the company’s premium home appliances can blend in with and enhance any lifestyle. The space also shows off the unique aesthetic that has made Jeff a favorite of streetwear fans and ‘sneakerheads’ the world over and includes some of his most-cherished items, such as limited-edition sneakers, figurines and art books.

Supporting Jeff’s passion for shoes and adding to the hip, young vibe of the exhibit is a double row (2 x 5) of the LG Styler™ ShoeCase, a space-friendly solution for storing, displaying and caring for limited-edition footwear. Also seamlessly slotting into the space is the LG Styler ShoeCare, which leverages LG’s hygiene-enhancing TrueSteam™ technology to keep shoes fresh and looking their best. Additionally, both creative, cutting-edge products reflect the company’s commitment to good ESG management as their gloss exteriors are made entirely from recycled plastics.

All of the advanced appliances on show in the Creator’s Room are compatible with the LG ThinQ™ app, which offers access to a range of features and personalized services that help create a more convenient and customized user experience. For example, the app can be used to change the color of the refrigerator with MoodUP™, whose LED door panels present users with more than 190,000 possible color combinations to experiment with. The app also makes it possible to choose and change the image displayed on the ARTCOOL™ Gallery air conditioner’s integrated LCD screen, select from the different lighting colors and effects available for the ShoeCase, or remotely control the ShoeCare.

“Designed in partnership with the legendary Jeff Staple, the Creator’s Room introduces the tailored lifestyle that can be achieved through LG’s new concept lifestyle solutions,” said Sookie Roh, vice president and head of LG Electronics Home Appliance & Air Solution brand communications. “We will continue to create aesthetically- and technologically-sophisticated solutions delivering a more customized user experience and a better life at home.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 will have the opportunity to experience the exclusive Creator’s Room collaboration with Jeff Staple as well as all of the company’s latest lifestyle innovations.

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LG Presents Commitment to Relentless Innovation, Delivering Better Life for All

Under the theme of Life’s Good, LG CEO William Cho shared the company’s continuous efforts to create innovation for a better life and ensure a sustainable future for all at LG World Premiere

LG Presents Commitment to Relentless Innovation, Delivering Better Life for All

At ‘LG World Premiere’, CEO Cho Shares Vision for Innovation
Designed to Make Customers’ Lives Better

LAS VEGAS, Jan. 4, 2023 — LG Electronics (LG) today held its press conference, LG World Premiere, at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA. Under the theme of Life’s Good, CEO William Cho shared the company’s continuous efforts to create innovation for a better life and ensure a sustainable future for all.

Affirming the company’s commitment to take on new challenges despite any uncertainties, Cho opened the show by stressing that LG has known and truly believed that the answer is always with the customer. “The start and end of all innovation are our customers, and it is with this innovation that we aim to put a smile on their faces,” continued CEO Cho.

Customer-Centered Innovations for a Better Life
CEO Cho highlighted LG’s commitment to providing new value to its customers through the introduction of groundbreaking innovations, such as LG OLED, which has changed customers’ viewing experience completely. Now celebrating its 10th anniversary, LG OLED continues to set the industry standard for picture quality and unprecedented customer experiences. To further expand the customer experience and enable TV users to redefine the viewing experience, the company is actively working with partners to introduce various new interactive services through LG TVs, including the online educational platform MasterClass, workout app MaxPro and metaverse service Sansar.

CEO Cho shed light on the mobility sector, where, after much hard work, the company has established itself as one of the auto industry’s preferred innovation partners with its vehicle component solution business. LG has joined hands with some of the world’s most-recognizable auto brands, leveraging its customer insight from consumer electronics, advanced technologies and diverse areas of expertise to drive the in-vehicle experience forward.

Additionally, Mr. Cho also spoke about LG ThinQ UP, a new category of ‘evolving’ home appliances offering unique upgradeability and personalization options. The premium lineup includes revolutionary products like LG refrigerator with MoodUP™, which can change color to suit users’ tastes, mood or kitchen décor.

Future Businesses to Expand the Customer Experience
CEO Cho then underlined the company’s aim to provide ‘First’, ‘Unique’ and ‘New’ experiences across all its products and solutions in order to provide a better life for all. To expand the customer experience in more various fields, the company is also operating various in-house programs to foster innovators, encouraging LG employees to bravely adapt to new challenges.

At CES, LG unveiled some products developed under the LG Labs, the company’s new project that encompasses products, services and marketing activities based on experimental ideas and creative concepts from both inside and outside the company; ‘hover gym’, a fitness solution utilizing motor control technology that allows users to exercise without separate dumbbells; ‘excicle’, a home workout solution delivering an exceptional indoor cycling experience; ‘brid.zzz’, an optimal sleep care solution that senses brain waves to create beats that help users relax; and ‘pluspot’, a service platform that provides rewards when personal transportation devices such as electric bicycles and electric kickboards are mounted on its wireless charging stations.

LG is broadening its business portfolio to encompass new areas such as electric vehicle (EV) charging, digital health and content services for the webOS platform. At the same time, the company is increasing investment in core ‘future’ technologies, including AI and 6G, as well as collaborating with startups through LG NOVA (LG North American Innovation Center).

The CEO also highlighted the company’s continuous efforts for strategic partnerships with global leaders from a wide range of industries. Especially in the content industry, the company has worked closely with many valued partners to secure more content that customers can enjoy.

At the conference, Cho introduced one of LG’s key partners in content services – Tom Ryan, President and CEO of Paramount Streaming. Mr. Ryan made an appearance to highlight the combined efforts by the two companies to offer an incredible experience to tens of millions of customers worldwide. “Pluto TV, the leading free streaming television service, is expanding our channel integration for LG Channels, adding over 100 channels this quarter globally,” said CEO Tom Ryan. Mr. Ryan concluded by stating that the two companies will continue to expand their partnership and broaden their capabilities together in 2023.

A Pledge to Create a Better Future
Concluding his presentation, Cho reiterated LG’s steadfast commitment as a responsible corporate citizen to realize a sustainable future, emphasizing the company’s focus to create a better future for all. Efforts include the Global IT Challenge for Youth with Disabilities (GITC) which, since 2011, has empowered more than 4,000 youth to build skills in technology with the goal to eliminate the digital divide for persons with disabilities.

The CEO also mentioned the company’s promise to increase the accessibility of LG’s products and services to ensure easy use by the disabled and elderly. Guided by feedback from LG’s ‘Disabled Advisory Group’ – in operation since 2021 and comprised of members with varying abilities and accessibility experts – the company is continuously introducing barrier-free products that can be conveniently used by all. In South Korea, the company has various measures in place to strengthen accessibility, such as developing product manuals that incorporate audio and sign language guides, distributing braille stickers for appliances and operating sign language counseling centers.

Aligned with this, the CEO announced the four finalists of the inaugural LIFE’S GOOD AWARD, an innovation challenge set up by the company to promote its Life’s Good vision and empower innovators eager to make a positive impact on people’s lives and the planet. The finalists – Day1Lab, Dot Inc., NONA Desalination and SOLUTUM – will receive LG’s support to help fine tune and launch their inventive solutions to create a better life for all. After the four teams pitch their ideas for a final time on January 16 at LG Sciencepark in Seoul, Korea, a total prize money of USD 1.05 million will be differentially divided amongst the four winners, according to award ranking.

Visit LG’s CES site (www.LG.com/CES2023) and the LG Global YouTube channel for more information on what the company has in store for CES 2023, and to keep up with all the latest news during the event (January 5-8).

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LG’s New OLED TV With Zero Connect Technology Redefines Freedom to Design Your Space

A man watching a TV series on the new LG OLED M3 while sitting on his living room sofa

A Stunning Achievement, the Larger-Than-Life 97-inch OLED TV Comes With
Real Time Video and Audio Wireless Transmission up to 4K 120Hz

LAS VEGAS, Jan. 4, 2023 — LG Electronics (LG) is introducing its 97-inch LG SIGNATURE OLED M (model M3), the world’s first consumer TV with Zero Connect¹ technology, a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz. The revolutionary new OLED TV M3 delivers superior picture and sound quality as well as greater flexibility to install and connect. A stunning achievement of technology and design, LG’s wireless 4K OLED is the recipient of CES 2023 Innovation Awards in two categories.²

Unlike conventional TVs, where all input ports for connecting external devices are located on the rear or sides, the M3 comes with a separate Zero Connect box that sends video and audio signals wirelessly to LG’s cinematic, 97-inch screen. Because it can be placed away from the TV, the Zero Connect box helps to create a cleaner, distraction-free viewing environment and gives users greater freedom to arrange their space. The box comes with multiple ports for plugging in commonly used HDMI devices, such as cable/satellite set-top boxes and gaming consoles and can also connect wirelessly with compatible soundbars for richer, more powerful audio and additional cable-free convenience. Along with offering users more freedom when curating their space, the M3 and its Zero Connect box allows users to easily install the new LG OLED TV without entangled cables. What’s more, without any wires to disturb users from enjoying their viewing experiences, the sleek minimalism of the 97-inch TV’s One Wall Design becomes even more breathtaking to behold.

LG’s wireless solution leverages state-of-the-art technologies to provide reliable video and audio transmission to the M3’s self-lit OLED screen, allowing users to enjoy content at 4K 120Hz and clear, crisp sound without interruption or degradation of quality. To ensure the seamless transfer of data from the box to the TV, the company developed an algorithm that instantly identifies the optimal transmission path. The algorithm also helps to minimize transmission errors or disruptions as it can recognize changes in the immediate environment – such as people or pets moving around the room – and switch paths accordingly. Additionally, for maximum signal strength, the box’s antenna can be easily rotated and/or tilted to align with the TV’s location. For maximum usability, the Zero Connect box is voice recognition-enabled, meaning users can turn on and manage the M3 and connected devices using simple, spoken commands.

Despite the imposing size of its screen, the M3 blends in effortlessly with one’s interior décor courtesy of its understated One Wall Design. The M3 and its integrated bracket sit flush against the wall with no visible gap, presenting a chic, art gallery aesthetic that augments the TV’s outstanding self-lit picture quality.

LG’s cutting-edge 4K OLED TV with Zero Connect wireless solution will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

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¹ Zero Connect between TV Screen and AV Box.
²Video Display and Embedded Technologies.

LG Announces Technical Collaboration With Magna for the Future of Mobility

An image of a car on a freeway with LG and MAGNA logos overlapping

LG and Magna to Develop Next Generation Autonomous Driving-Infotainment Solution Proof of Concept

SEOUL, Jan. 4, 2023 — LG Electronics (LG) announced a technical collaboration with Magna, a global mobility technology company and one of the largest suppliers in the automotive space. The two companies have signed an agreement to develop a proof of concept for an automated driving-infotainment solution, aimed at providing differentiated customer experiences and enabling readiness for the future of mobility.

Under the agreement, LG and Magna will explore the technical feasibility of integrating LG’s infotainment capabilities with Magna’s Advanced Driver Assistance System (ADAS) and automated driving technologies.

LG Vehicle component Solutions (VS) Company is recognized as a leader of In-Vehicle Infotainment (IVI) capabilities in the automobile industry. In anticipation for the car of the future, LG VS Company has been proactively exploring its portfolio of future products and technologies.

This concept will focus on creating executable IVI-ADAS solutions to better meet carmakers’ vehicle programs. Both LG and Magna plan to introduce this concept to global automakers during CES 2023.

“We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain,” said Eun Seok-hyun, president of LG VS Company. “We plan to work closely together to demonstrate potential ADAS innovations that could help automakers address some of their toughest challenges.”

This collaboration follows a successful joint venture LG and Magna announced in July 2021 called LG Magna e-Powertrain Co., Ltd, to manufacture e-motor, inverters and on board chargers as well as related e-drive systems to support the growing global shift toward vehicle for certain automakers.

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2023 LG gram Lineup Offers More Stylish yet Powerful User Experience

A amn using LG gram by putting the device on the stack of books

Featuring Brand-New OLED Models, Expanded Portfolio of Ultra-Lightweight
LG gram is Designed to Meet the Diverse Needs of Today’s Consumers

LAS VEGAS, Jan. 3, 2023 — LG Electronics (LG) is introducing an expanded LG gram lineup, which offers more diversity than ever thanks to the arrival of the exciting, new gram Ultraslim and gram Style, at CES 2023. LG gram continues to provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.

LG gram Ultraslim
Headlining the LG gram showcase at CES 2023 is the brand-new LG gram Ultraslim (model 15Z90RT), the thinnest gram model yet. A laptop designed for users seeking supreme portability, the Ultraslim has an ultra-light weight of just 998 grams and a depth (when closed) of only 10.99 millimeters; around the same thickness of a smartphone or notepad. Even though it is the most svelte gram in the 2023 lineup, the 15Z90RT still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and a 13th Gen Intel® Core™ Processor. Further enhancing the excellent portability of the new model is the inclusion of an ultra-compact adapter.¹

LG gram Style
LG gram Style laptops, offered in 16- and 14-inch versions (models 16Z90RS and 14Z90RS) have been created for people who love to express their unique style wherever they go. Both gram Style models sport an elegant glass design that makes each of the available color options shine and shift dynamically; moving and changing depending on the light and angle. The focus on design continues inside the new grams where a ‘hidden’ haptic touchpad with soft LED backlighting illuminates at the user’s touch.

Despite the attention to aesthetics, LG gram Style laptops deliver far more than just good looks. Each has a 16:10, OLED Anti-Glare Low Reflection display with a high refresh rate and features a 13th Gen Intel® Core™ Processor and a Gen4 NVMe™ solid-state drive (SSD). Like all other models in the diverse 2023 gram lineup, the 16Z90RS and 14Z90RS support Thunderbolt 4 and HDMI connectivity and offer atmospheric audio with Dolby Atmos, which is new to LG gram this year.

Along with the new-for-2023 Ultraslim and Style, this year’s lineup features new gram 17, 16, 15 and 14 laptops (models 17Z90R, 16Z90R, 15Z90R and 14Z90R); each providing the brand’s signature combination of strong performance and light, compact design. Great for productivity and entertainment, the latest 17- and 16-inch grams are equipped with an NVIDIA GeForce™ RTX 3050 4GB Laptop GPU, a 13th Gen Intel® Core™ Processor and a Gen4 NVMe™ SSD. Each of the new models weighs in at less than 1.45 kilograms – despite having a large battery² that can handle more than 20 hours of video playback on a single charge³ – and comes with the same conveniently compact adapter included with the gram Ultraslim.

LG’s newest grams also boast superb picture quality, with all models employing an IPS panel with anti-glare coating. New for this year, variable refresh rate (VRR)⁴ support will enable LG gram users to enjoy seamless, tear- and stutter-free graphics when gaming, while the arrival of Dolby Atmos will deliver immersive audio that helps bring movies, music and games to life.

LG gram 2-in-1 and +view for LG gram also welcome upgraded models for 2023. The new 2-in-1, which comes in 16- and 14-inch sizes (models 16T90R and 14T90R), gives users the freedom to switch from laptop to tablet or vice versa, whenever they choose. Along with its 4-way super-slim bezel design and sturdy yet slim aluminum frame, the latest ‘convertible’ gram boasts a suite of pre-installed notetaking and drawing applications optimized for use with the LG Stylus Pen (Wacom AES 2.0). Meanwhile, LG’s portable monitor, +view for LG gram (model 16MR70), lets users double their screen real estate and enjoy easier multitasking wherever they go. Enhanced for the new year, the latest version of LG’s portable screen solution features dual USB Type-C™ ports, enabling users to connect to two devices simultaneously and enjoy the convenience of two-way power delivery.

“Welcoming the arrival of the brand-new gram Ultraslim and gram Style, the 2023 LG gram lineup gets even more diverse,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “A leading brand in the ultra-lightweight laptop market for the last decade, LG gram will continue to introduce new form factors to meet the changing needs and tastes of consumers worldwide.”

Visitors to CES 2023 in Las Vegas from January 5-8 can experience the latest LG gram products at LG’s booth (#15501, Las Vegas Convention Center). The new LG gram lineup will be launching globally starting from next month in Korea.⁵

Specifications:

	LG gram Ultraslim (15Z90RT)	LG gram Style (16Z90RS)	LG gram Style (14Z90RS)	LG gram 2-in-1 (16T90R)	LG gram 2-in-1 (14T90R)
Display Size	15.6-inch	16-inch	14-inch	16-inch	14-inch
Display	FHD (1,920 x 1,080) OLED	WQXGA+ (3,200 x 2,000) OLED	WQXGA+ (2,880 x 1,800) OLED	WQXGA (2,560 x 1,600) Touch IPS Display, Corning^®Gorilla Glass^®Victus^®	WUXGA (1,920 x 1,200) Touch IPS Display, Corning^® Gorilla Glass^® Victus^®
Brightness (Typ.)	400nit	400nit	400nit	350nit	350nit
Refresh Rate	60Hz	120Hz	90Hz	60Hz	60Hz
Weight	998g	1,230g	999g	1,480g	1,250g
Size	356.0 x 227.45 x 10.99 -12.55mm	355.1 x 241.3 x 15.9mm	311.6 x 213.9 x 15.9 mm	356.6 x 248.3 x 16.95mm	314 x 219.5 x 16.75mm
Battery	60Wh	80Wh	72Wh	80Wh	72Wh
CPU	13th Gen Intel® Core™ Processor
GPU	Intel Iris X^e Graphics
Memory	8GB / 16GB / 32GB LPDDR5
Storage	256GB / 512GB / 1TB (Gen4 NVMe™)
Speakers	2.0W x 2	3.0W x 2	2.0W x 2	2.0W x 2	2.0W x 2
Durability	MIL-STD-810H
I/O Port	2x Type C (TBT4, PD), 1x Type C (PD), H/P	2x Thunderbolt 4, 1x USB 3.1, Micro SD, H/P		2x Thunderbolt 4, 1x USB 3.2, Micro SD, H/P
Software	LG Smart Assistant LG Glance by Mirametrix® PCmover Professional, OLED Care	LG Smart Assistant, LG Glance by Mirametrix®, PCmover Professional		LG Smart Assistant LG Glance by Mirametrix®, PCmover Professional, Wacom notes, Bamboo Paper LG Pen Settings
Webcam	FHD IR Camera
Accessory	–	–	–	LG Stylus Pen (Wacom AES 2.0 & WGP) USB-C to HDMI adapter

	LG gram 17 (17Z90R)	LG gram 16 (16Z90R)			LG gram 15 (15Z90R)	LG gram 14 (14Z90R)
Display Size	17-inch	16-inch			15.6-inch	14-inch
Display	WQXGA (2,560 x 1,600) IPS	WQXGA (2,560 x 1,600) IPS			FHD (1,920 x 1,080) IPS	WUXGA (1,920 x 1,200) IPS
Brightness (Typ.)	350nit / 400nit (VRR)
Refresh Rate	31-144Hz (VRR), 60Hz (normal)				60Hz	60Hz
Weight	1,350g (iGPU) 1,450g (dGPU)	1,199g (iGPU) 1,299g (dGPU)			1,140g	999g
Size	378.8 x 258.8 x 17.8mm	355.1 x 242.3 x 16.8mm			356.1 x 222.9 x 17.4mm	312 x 213.9 x 16.8 mm
Battery	80Wh (iGPU) 90Wh (dGPU)	80Wh (iGPU) 90Wh (dGPU)			80Wh	72Wh
CPU	13th Gen Intel® Core™ Processor
GPU	NVIDIA GeForce RTX 3050 4GB Laptop GPU				–	–
Memory	8GB / 16GB / 32GB LPDDR5
Storage	256GB / 512GB / 1TB (Gen4 NVMe™)
Speakers	2.0W x 2 (iGPU), 3.0W x 2 (dGPU)		2.0W x 2 (iGPU), 3.0W x 2 (dGPU)	1.5W x 2			1.5W x 2
Durability	MIL-STD-810H
I/O Port*	2x Thunderbolt 4, 1x HDMI, 2x USB 3.1, Micro SD, H/P
Software	LG Smart Assistant, LG Glance by Mirametrix®, PCmover Professional
Webcam	Full HD Webcam with IR Sensor

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¹Ultra-compact adapter is included with 2023 LG gram series sold in select markets.
²Models 17Z90R and 16Z90R are equipped with a 90Wh battery.
³Confirmed in testing conducted by LG, display brightness of under 150 nits, wireless-off setting, content played via Microsoft Movies & TV, headphones plugged in.
⁴Variable refresh rate (VRR) is supported on models 17Z90R and 16Z90R with GPU option only.
⁵Launch dates may differ by model and market.

LG’s 2023 OLED TVs Take Viewing Immersion and User Experience to New Heights

A woman scrolling through the various applications available on the 2023 LG OLED TV, including Apple TV+ which comes free

With LG’s Latest TV Technology, Updated webOS and
Enhanced Personalization Features, New LG OLED evo is Ready to Impress

LAS VEGAS, Jan. 2, 2023 — LG Electronics (LG) unveiled its 2023 TV lineups, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.

A decade after introducing the world to the first-ever large-screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks and an infinite contrast ratio for images that are remarkably lifelike.

In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.¹ Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.² Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.

Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland and flicker-free by UL Solutions.

LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG Soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra³ feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

As one would expect, LG’s 2023 OLED models support a wide range of features compliant with HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.⁴

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag and up to four HDMI 2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC^® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

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¹Applies to 55/65/77-inch G3 models.
² Applies to G series models only.
³ It will be applied via software update.
⁴Only available when using HDMI 2.1 QMS VRR-certified source devices

LG to Introduce Versatile Cleaning Solution, CordZero A9 Kompressor With Steam Power Mop

LG CordZero A9 Kompressor™ with Steam Power Mop is stored in the All-in-One Tower

On Show at CES, LG’s First Stick Vacuum With Steam Power Mop Nozzle Provides
Wet and Steam Mopping, Comes With Convenient ‘All-in-One Tower’ Docking Station

SEOUL, Dec. 30, 2022 — LG Electronics (LG) is introducing its new CordZero A9 Kompressor™ with Steam Power Mop at CES 2023. Winner of a CES 2023 Innovation Award, the new model is the company’s first cordless stick vacuum cleaner to offer steam mopping functionality. The CordZero A9 Kompressor also comes with the innovative All-in-One Tower docking station, designed to store, recharge and automatically empty the vacuum.

Equipped with the detachable Steam Power Mop nozzle, LG’s latest CordZero provides wet and steam mopping functionality, delivering a convenient, effective mopping performance that gets surfaces clean without using any detergent. In steam mopping, the mop pads are kept at a temperature of approximately 60 degrees Celsius (140 degrees Fahrenheit), enabling the CordZero A9 Kompressor to remove stains from flooring more easily than a conventional wet mopping solution. According to Intertek, the global testing and certification organization, LG’s steam-heated mop pads are more effective than a typical wet mop at separating substances, such as hardened chocolate, from the floor.¹

The Steam Power Mop nozzle also comes with dual sensors, which help prevent the attachment’s steam generator from overheating, as well as an advanced, automatic water supply system that keeps the mop pads wet during mopping. For user safety, if the nozzle is lifted off the floor or is held stationary for a period of approximately 20 seconds, the steam supply shuts off, while mop pad rotation is halted after around one minute of inactivity.²LG’s new cordless stick vacuum also incorporates the company’s Axial Turbo Cyclone^™technology, which helps remove dust and debris from floors and other household surfaces by generating powerful suction.

Accompanying the CordZero A9 Kompressor with Steam Power Mop is an All-in-One Tower. LG’s space-efficient and fast-charging docking station features a replaceable dust bag, an automated dustbin-emptying system and an intuitive display that provides real-time status updates. LG’s All-in-One Tower also offers three different alert/notification melodies to choose from and hassle-free storage for CordZero vacuum accessories.

“Our new CordZero A9 Kompressor with Steam Power Mop is a truly versatile cleaning solution, allowing users to clean any surface in the home thanks to its effective vacuuming as well as wet and dry mopping performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to offer innovative home appliances and cleaning devices for a healthier home and a better life.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8 in Las Vegas can explore all of the company’s latest home appliance innovations, including its new CordZero stick vacuum with Steam Power Mop and All-in-One Tower.

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¹ Tested by Intertek in June 2022. Comparing the Steam Power Mop nozzle’s steam mop mode and wet mode in hardened-chocolate removal performance by passing the device back and forth over hard (PVC) flooring. Cleaning performance may vary depending on the usage environment.
² Steam supply is automatically stopped when the nozzle has been lifted off or tilted away from the floor, and no movement has been detected for approximately 20 seconds. Mop pad rotation is automatically stopped when no movement has been detected for approximately one minute.

LG Presents Differentiated Luxury Experience With Its Second-Generation LG SIGNATURE Lineup at CES 2023

LG SIGNATURE’s second-generation lineup including a washer and dryer pair, a Dual InstaView French door fridge, an over-the-range microwave oven and a double oven Slide-in Range

Company’s Ultra-Premium Appliances Boast Cutting-Edge Technologies,
Timeless Design and Outstanding Energy Efficiency

SEOUL, Dec. 29, 2022 — LG Electronics (LG) will unveil its second-generation LG SIGNATURE home appliance lineup at CES 2023. Offering timeless design and innovative technologies for a more convenient, stylish and sustainable life at home, the sophisticated, new products will be on show in the LG SIGNATURE zone of LG’s booth under the theme of ‘Live Beyond.’

Seven years after its launch, LG SIGNATURE continues to redefine ultra-premium; delivering elegant, highly-advanced appliances and living solutions that take performance, design and usability to new heights. While remaining true to the brand’s philosophy and craftsman-like quality, the second-generation lineup adds differentiated features and technologies that offer even more convenience, as well as new colors, materials and finishes that bring a sleeker, more minimalist look to the home.

The models on display at CES will include the brand-new LG SIGNATURE 4-Door French-Door refrigerator with Dual InstaView^™, a washer and dryer pair with 7-inch LCD touch panels, Over-the-Range Microwave Oven with smart InstaView^™ as well as the double Oven Slide-in Range with built-in cameras, automatic time and temperature-setting functionality. Among other LG SIGNATURE products appearing in the exhibit are an air conditioner, air purifier, OLED TV and the Wine Cellar.

The LG SIGNATURE zone, comprising of living room, laundry room and kitchen, has been created in partnership with Italian designer furniture brand, Molteni&C. The aesthetically refined, technologically advanced products from the LG SIGNATURE range will be complemented in each stylish appointed interior scene by Molteni&C’s stunning furniture pieces.

“LG SIGNATURE second-generation appliances combine our exclusive technologies, an array of enhanced features of convenience and efficiency, and gorgeous, modern design for a smart, sustainable and more luxurious life at home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 will have the opportunity to see all of the company’s latest lifestyle innovations, including the LG SIGNATURE second-generation appliances.

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LG Announces Global Launch of Revolutionary LG ‘ThinQ UP’ Appliances

Custom Splash Screen informing users that new features of ThinQ UP can be downloaded

Delivering an Uplifting Customer Experience, Company’s New Home Appliances
Can be Upgraded With New Features Tailored to Different Needs and Lifestyles

SEOUL, Dec. 28, 2022 — LG Electronics (LG) has announced the global launch of its LG ThinQ™ UP upgradeable home appliances including refrigerators, washers, dryers, oven ranges and dishwashers. Able to adapt to the unique needs and changing lifestyles of each customer, LG’s appliances enable users to enjoy new features and functions without having to make any additional purchases. Launched in South Korea in January 2022, LG ThinQ UP will begin rolling out internationally starting from March 2023 in the U.S., with availability in other key markets to follow.

Built around the customer-centric concept of Evolving with You, LG ThinQ UP appliances can incorporate new features throughout their lives, providing more value to users over time. LG will continuously develop easy-to-install software updates and hardware add-ons, delivering specialized options and new conveniences based on the usage patterns and suggestions of ThinQ UP appliance owners.

One of the custom features available to download in 2023, Laundry Saver Mode can be applied to dryer models with ThinQ UP. Extremely useful for those times when the dryer can’t be unloaded right away, Laundry Saver keeps the drum tumbling after the cycle has finished (and until the dryer door is opened) to help prevent wrinkles and odors. Another feature on offer is Improved Nighttime Brightness Control for refrigerators with ThinQ UP, which makes the fridges’ interior lighting softer at nighttime so as not to ‘blind’ users when they open the door. All new software features are optional, and can be easily downloaded from the LG ThinQ app.*

“A new paradigm in the home appliance industry, LG ThinQ UP is an innovative, new solution that delivers unprecedented customer value and differentiated user experiences,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to offer sophisticated lifestyle solutions that provide personalized performance, convenient features and customizable upgradability.”

Visitors can experience all of LG’s latest innovations, including the new ThinQ UP appliances, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from January 5-8.

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^*ThinQ UP features are available on the limited product models launched after the fourth quarter of 2022 in the United States.

LG’s 2023 Soundbars Enrich Home Entertainment With Immersive Audio and Versatile Features

Nnew LG sSoundbar and wireless subwoofer harmonizing with an LG TV in an apartment as it displays a music concert with bright lights

With Convenient Functions, Enhanced LG TV Integration and Powerful Sound,
Company’s Latest Models Provide Excellent User Experiences and Consumer Value

SEOUL, Dec. 27, 2022 — LG Electronics (LG) is unveiling its 2023 soundbar lineup, including the brand-new SC9 and SE6 models, at CES 2023 in Las Vegas this January. A perfect match for LG’s 2023 TV lineups, the new soundbars deliver outstanding consumer value with powerful, nuanced audio, a range of practical, convenient features and stylish designs.

LG’s new soundbar models offer seamless integration with the company’s TVs, providing an effortless user experience and stronger, more authentic sound that makes home entertainment even more immersive. When paired, LG Soundbar and LG TV present innovative, new features such as WOW Orchestra,¹ which utilizes every one of the two products’ audio channels to create an expanded soundstage with improved height, depth and power. LG’s 2023 soundbars and LG TVs offer more synergy for outstanding multi-surround sound solution, allowing listeners to enjoy Dolby Atmos and IMAX enhanced quality powered by DTS:X.

The company’s premium home entertainment audio solutions also bring the intuitive interface to the Home Dashboard on LG TV, enabling users to easily manage their soundbar’s settings and share sound modes with the TV.² What’s more, WOWCAST allows the 2023 soundbar models to connect wirelessly with LG TVs, providing cable-free convenience and a tidier look in the living room without any sacrifice to audio quality.

In addition to an expanded feature set and greater ease-of-use, the new soundbars boast a sophisticated design that complements the minimalist look of LG’s latest TVs, and fits in flawlessly with a wide variety of décors. A new bracket³ enables users to place their LG Soundbar directly below LG TVs, creating a visually harmonious and premium style. The bracket, which attaches to the rear of a compatible LG TV, can be used to wall-mount or stand-mount the new soundbars at a height or location that ensures the best sound experience for users. The convenient bracket helps to keep the viewing environment free from cable clutter and saves users the hassle of having to drill holes in the wall.

The 2023 soundbars deliver accurate sound reproduction and enhanced clarity for a more complete home cinema experience with LG’s Triple Sound Technology, which includes the world’s first Triple Up-Firing Speaker. New for this year, Triple Level Spatial Sound Technology employs channel analysis performed by an HRTF-based 3D engine to add a virtual mid-layer. The result is incredibly lifelike sound with a convincing sense of space that puts listeners at the center of an immersive audio environment.

Users will also be able to hear the difference made by LG’s Triple Sound Optimizer – a feature that intelligently boosts the new soundbars’ performance – and enjoy upgraded sound via the Smart Up-mixer, which converts two-channel audio into stunning, multi-channel surround. Tailoring audio output to the user’s space, LG’s enhanced AI Room Calibration analyzes the circumstance of the room, then applies that information to the soundbars’ settings to deliver greater precision in the low-frequency range. It also subdivides the front channel frequencies to help improve overall balance, the clarity of vocal performances, movie dialogue and the accuracy of the sound image.

What’s more, the new models incorporate LG’s advanced AI Sound Pro feature. Ensuring outstanding sound for any type of content, whether it is movies, sporting events, games or music, AI Sound Pro analyzes audio signal and automatically applies the most appropriate settings.

Catering to the diverse home entertainment needs of today’s consumers, LG’s new soundbars are compatible with a wide range of services, devices and connectivity features. Users can enjoy lossless playback with stunning audio quality when listening to their favorite artists and tunes on music streaming services such as Tidal Connect with high-fidelity sound.

Superb sound solutions for those seeking to take their console gaming experience to the next level, LG’s latest soundbars support VRR to reduce screen tearing, and ALLM to eliminate lag while also permitting 4K/120Hz pass-through.

One of the new soundbars LG will be showcasing at CES 2023, the SE6 has a compact form factor that is ideal for smaller spaces, and a sleek, modern design that works well with virtually any interior style. Despite being the most diminutive of LG’s soundbar lineup, the chic, new model packs four passive radiators that help provide excellent sound with powerful bass. The SE6 also supports Dolby Atmos for cinematic audio that brings content to life.

LG’s 2023 soundbars will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

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¹WOWCAST can be used with Wi-Fi-enabled soundbars. WOW orchestra will be applied via software update.
²It will be applied via software update.
³Bracket along with SC9 model is compatible with LG’s 2022 and 2023 OLED C series.

LG to Unveil New Minimalist-Design Appliances at CES 2023

LG’s new minimalist-design appliances include a refrigerator, washing machine, dryer, oven range and dishwasher

Embracing a Timeless Aesthetic and Sustainability,
New Appliances Stick to the Essentials to Deliver New Customer Value

SEOUL, Dec. 26, 2022 — LG Electronics (LG) is set to introduce a new line of minimalist-design appliances, including a washer and dryer, at CES 2023. Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out and requiring fewer parts and less energy to make than conventional appliances.

Refreshingly unadorned, LG’s minimalist appliances match with any kind of décor, color scheme or interior trend. The lineup’s achromatic color palette and lack of decorative embellishment offers a modern yet classic look that allows the products to blend in seamlessly with their surroundings. In addition to a clean, simple design language, LG’s appliances boast an elegantly clear control experience that users will find effortlessly easy to get to grips with.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ™ app.

“Sustainable, stylish and simple to use, our minimalist-design appliances deliver new customer value,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to provide advanced, thoughtfully-designed solutions incorporating our innovative technologies and reflecting our commitment to environmental responsibility.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 can experience all of the company’s latest innovations, including the new minimalist-design appliance lineup.

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LG Newsroom