5 Tech Keywords You Should Know in 2023

The image of people doing various activities like indoor cycling, VR games, indoor gardening and more with diverse LG appliances

At the start of every year, almost everybody in the tech world gathers in Las Vegas to show off their newest products, technologies and concepts at CES, the world’s biggest consumer electronics show. This year, participating companies were determined to demonstrate how their innovative products and solutions help solve some of Earth’s greatest challenges and change the lives of thousands, if not millions, for the better.

Inspired by its belief that the answer is always with the customer, LG showcased its most advanced customer-centered innovations that provide entirely new value and convenience to its customers. Here are the five tech keywords for 2023 which cover the areas of personalization, sustainability and virtual reality.

Me, Myself and I

With far more people inclined to seek a living space that fully matches their personality, leading consumer electronics companies are rethinking their product development approach in order to build appliances that not only possess excellent features, but also blend effortlessly into various home interiors.

With this new attitude also comes a greater demand for personalized viewing experiences, especially as people spend more time at home since the onset of the pandemic. That’s why every TV being released is now equipped with an operating system that employs all kinds of features that help individuals find their perfect show instantly with next to no effort on their part.

Future of Mobility

Major car makers are shifting their production to electric vehicles and joining top-tier tech software companies to reimagine what a car could and should do in the future. The growing importance of the in-vehicle experience is transforming the future of automobility.

LG’s Vehicle component Solutions Company is committed to enhancing the driving experience through its expertise and know-how of vehicle parts technologies, so that its customers can develop advanced car models that make the journey more entertaining, easier and, most importantly, safer.

Lifestyle Devices for Healthier Life

After living with the pandemic for so long, people are now more concerned with their health than ever before. Under these renewed circumstances, people desire lifestyle devices and solutions that can empower them to take control of their health care and wellbeing while lowering costs at home.

In line with this trend, lifestyle devices and solutions with digital health technologies will stand out for these growingly discerning customers, who are willing to pay more for products that seem to be made for their healthier lives.

Sustainable Living

For everyone who attended or followed this year’s CES, it was clear that sustainability was a major focus. More and more companies, regardless of size and industry, are ranking sustainability higher on their business agendas, which means more companies are inventing products and services with various eco-friendly and accessible features.

LG showcased the company’s ESG vision in an exclusive exhibit through the Better Life for All zone at CES 2023, introducing a comprehensive overview of LG’s sustainability efforts.

Be in It

With the metaverse still deemed to be the future for tech, especially in the gaming industry, more and more people want cutting-edge devices that can make images or sounds that appear far more lifelike than today.

Driven by growing expectations and demand for a greater sense of reality, more innovative products that help users feel fully immersed in the digital environment will be further thrust into the spotlight in 2023.

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Empowering a New Generation of HVAC Professionals in East Africa

Raja Durai demonstrating the LG Multi V 5 at LG East Africa’s HVAC showroom.

Raja Durai, AC academy trainer & technical engineer at LG Electronics East Africa

Since easy installation and maintenance are both key to achieving the next-level product experiences today’s consumers demand, LG East Africa is investing in such areas to enhance the overall performance of its residential and commercial Heating, Ventilation and Air Conditioning (HVAC) solutions. As part of this, LG will train numerous local technicians and bring them up to speed with the company’s latest advanced appliances.

(From left to right) Kim Yong, general manager of LG Electronics Middle East and Africa, Dr. Reuben Kivindu from the University of Nairobi’s Department of Mechanical Engineering and Kim Sa-nyoung, managing director of LG Electronics East Africa

Through its partnership with the University of Nairobi (UoN), which was established in 2010, LG will train engineers, architects, contractors and other building professionals so that they can work with its latest HVAC innovations. These trainees will be drawn from a pool of LG distributors, dealers and companies dealing in HVAC services, which is significant considering the difficulty in finding employment in the region.

With the demand for energy-saving technology at an all-time high and the fact that most African countries are flooded with outdated air conditioners, this partnership aims to ensure future engineers and architects are in the know when it comes to the fast-evolving technologies and appliances that are set to dominate the market.

LG East Africa’s next phase of expanding its HVAC business is a total revamp of its B2B Academy and the rebranding of its showroom, directly targeting professionals working in construction while enhancing the technical skills of locals. Once this takes place, comprehensive training will be offered through practical demonstrations conducted in the showroom as well as via informative webinars and seminars. The first electronics company in the region to operate an academy that provides HVAC training, LG may even visit clients’ offices in person to conduct classes.

Greater awareness and top-class training are crucial if the local market is to be persuaded into adopting innovative technologies such as LG’s HVAC offerings. So, together with major industry players, LG East Africa will strengthen its B2B Academy to provide a platform for locals to sharpen their technical skills and gain knowledge on the company’s range of state-of-the-art air conditioners. Hundreds of trainees are expected to benefit from the courses offered by the B2B Academy, which cover everything from installation and troubleshooting to full service.

Open Monday to Friday from 09:00 to 16:00 (EAT), LG’s rebranded showroom gives everyone an opportunity to learn all about the company’s advanced HVAC innovations which are ideal for residential, retail, public and corporate spaces as well as hospitals, hotels and learning institutions.

Recently, LG East Africa also introduced its new cloud-based technology, TMS-BECON Cloud, to let customers monitor their LG air conditioners in real time and request troubleshooting from professionals based in Nairobi.

With energy costs soaring amid a global cost-of-living crisis, many consumers are switching off their outdated appliances and turning to more innovative ones in a bid to trim their energy bills. LG will continue to provide innovative air conditioning systems with inverter technology at the perfect price point, helping the world’s growing number of environmentally conscious consumers reduce their energy consumption and save money in the long term.

Contributed by LG Kenya

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[Mobility Inside] The Secret to Tailored Driving Experiences: Camera Sensors

Two vehicles on the road with a camera sensor on

When it comes to interacting with a brand, 71 percent of customers expect personalization in products and services, while 76 percent get frustrated when they don’t find it, according to a recent McKinsey study.

This applies to customer experiences on the road, with more drivers searching for mobility solutions that actively assess – and adapt to – their very own driving scenario. Thanks to intelligent camera sensors which retrieve and assess all kinds of roadside information, cars can now think for themselves, providing adjustments tailored to each driving situation without drivers having to do the tweaking themselves.

Camera sensors are image, distance and object-based sensors which provide the driver with important identifiable information about the vehicle’s surroundings. They are crucially different to standard cameras in that they not only capture images but also make active assessment of the information displayed in these images. With a variety of functions such as measuring vehicle distance to recognize imminent collisions and assessing when the driver veers out of lane, camera sensors play a fundamental role in safe driving and are pivotal for the customized, proactive mobility experience that today’s drivers demand.

Let’s take a closer look at how sensors are inventing new tailored customer experiences on the road.

Using Data to Transform Driving Experiences

Built-in camera sensors have shifted the paradigm of driving. In the past, the driver was entirely responsible for judging traffic and maneuvering the vehicle. But with camera sensors now acting as an extra pair of eyes, vehicles can take a lot of the work.

The core technology that makes autonomous driving possible is the Advanced Driving Assistance System (ADAS) and its cameras. Like the name suggests, these cameras detect traffic, signals, vehicle speeds, direction, pedestrians and all other important information located within the driving environment.

The customized information these sensors collect not only plays an instrumental role in detecting potential vehicle hazards and establishing a safe driving environment, but also unlocks a more pleasurable and convenient driving experience.

Today’s most advanced automobiles are fully equipped with recognition technology that lets them perform a multitude of tasks when given simple gestures by the driver. For instance, some cars unlock when it senses the owner is nearby, others adjust the seats once recognizing the person or open the sunroof with a wave of a hand – and some do it all. What’s more, if you enjoy nodding your head along to your favorite songs on the road, you can even register a unique hand gesture for cranking up the volume.

Beyond hand gestures, cars can recognize the identity of everyone on board through built-in interior cameras, which means it can adjust seats and temperatures specifically for that person automatically. While services may vary by manufacturer, these automatic, sensor-powered features are essential for shaping the tailored driving experiences we can claim with the latest vehicles.

Other than these tailor-made features to maximize the driver’s comfort, LG’s award-winning ADAS system and its top-notch camera sensors come with a variety of features to ensure the safest driving experience. With sensors making real-time assessments of the roadside situation and the ADAS system adapting accordingly, the driver no longer needs to worry about keeping eyes on the road at all times.

For an inexperienced or distracted driver, it’s quite easy to veer out of lane – which may potentially lead to various incidents, including striking other vehicles or roadside objects. In such situations, the camera sensor comes to aid by monitoring the car’s lane departure and transmitting the visual information to the ADAS system. The ADAS then gives the driver a warning to get back on track, or in the case of more advanced and autonomous systems, will gently lead the automobile back to the original lane.

The ADAS system and its built-in camera sensors play an important role in forward collision avoidance as well. For those times when the driver cannot immediately catch onto the sudden appearance of vehicle obstacles, camera sensors act as a handy second pair of eyes. For instance, when a pedestrian bounds across the road and the driver cannot react accordingly, camera sensors will capture the information so that the ADAS system can give out an emergency signal, or if necessary, set off the emergency brakes automatically.

With tailor-made features which adapt to every driver’s unique roadside experience, LG’s advanced camera sensors and the ADAS system will continue to deliver the utmost driving comfort as well as ensure the safest ride.

Looking to the future, the company is all-in on the development of innovative mobility technologies that make novel experiences even more convenient, enjoyable and unique to each individual driver.

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LG Meets Latest Global Standard for Vehicle Cybersecurity

An LG executive receives the complying verification from TÜV Rheinland.

Company’s Innovations Comply With ISO/SAE 21434
Cybersecurity Standard for Vehicles

SEOUL, Feb. 20, 2023 — LG Electronics (LG) has announced that its vehicle components have been verified for complying with ISO/SAE 21434, fundamental for the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). This standard automotive cybersecurity measure requires vehicle and vehicle parts manufacturers to employ certified cybersecurity management systems for protection against hackers and other cybersecurity threats. Meeting the highest standards for digital security, LG’s automotive cybersecurity management system has earned the ISO/SAE 21434 certification from leading global testing organization TÜV Rheinland.

UNECE vehicle cybersecurity regulations, including UN R155, were established to make current and future car models safer against the ever-increasing risk of cyberattack. With vehicles now collecting, accessing and storing a large volume of data, cybersecurity has become a major focus for the automotive sector. In EU countries, auto manufacturers must adopt Cybersecurity Management Systems (CSMS) and get Vehicle Type Approval (VTA) in order to offer their products. In regions outside of the EU, such as North America and Asia, similar types of rules and regulations have come into force.

In this environment, CSMS system verification plays an instrumental role in the competitiveness of automotive parts. LG’s key products, including in-vehicle infotainment (IVI) systems and telematics, meet the stringent cybersecurity requirements set out in ISO/SAE 21434 according to the UN R155. This means the company is able to supply its auto industry partners with highly secure and reliable mobility solutions that meet or exceed the latest standards. Based on its considerable experience in developing and operating cybersecurity processes, LG can respond quickly to new standards, giving the company a distinct advantage over other industry players.

LG is utilizing its certified CSMS to develop confidence in vulnerable vehicle components and solutions for automakers. Moving forward, the company will also be working closely with its customers to test the cybersecurity of vehicles employing LG solutions, helping to ensure they are protected against cybersecurity threats throughout their operational life.

In September 2021, LG enhanced its capabilities in this highly important area of future mobility by acquiring Israeli cybersecurity company, Cybellum. LG’s commitment to and investment in cybersecurity have seen the company achieve meaningful results, including the recent verification from the UNECE.

“We sincerely congratulate LG on obtaining cybersecurity management system certification according to ISO/SAE 21434,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Over the past decade, the automotive industry has transformed to meet the demand for advanced vehicles. Strengthening protection against automotive cybersecurity threats ultimately benefits both users and suppliers and this certification can be seen as a preemptive response by LG to prepare for security in the future automotive market.”

“In the era of software-defined vehicles, the ability to deliver reliable cybersecurity will play an ever-greater role in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Gaining certification for ISO/SAE 21434 compliance shows that we can adapt and respond quickly to new regulations designed to protect vehicles and their occupants from cyberattacks.”

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LG OLED Art Project Showcases Stunning NFT Artwork at Frieze Los Angeles 2023

An NFT sculpture created by LG Art Lab with Barry X Ball displayed on a wall-mounted LG OLED TV which has been rotated 90 degrees

LG’s international voyage of innovation and creativity, the LG OLED Art project, is coming to Frieze Los Angeles 2023 which is available at the Santa Monica Airport from February 16-19. The company’s exhibition, titled LG Art Lab with Barry x Ball @ LG OLED Lounge, offers visitors unique experiences spanning the real and virtual worlds. At the center of it all is the work of Brooklyn-based sculptor Barry x Ball, which will be showcasing on LG’s superb, self-lit OLED screens.

LG boasts 10 years of experience in producing premium OLED TVs. The company introduced the world’s first big-screen OLED TV in 2013, bringing consumers a whole new level of picture quality and ushering in a new era in the TV industry. Since then, LG OLED, the leader of the global premium TV market, has continued to provide the most realistic images and the most immersive viewing experiences.

In addition to becoming the preferred TV of millions of consumers worldwide, LG OLED has become the favored digital canvas for some of today’s most innovative artists, especially those comfortable with working in the digital medium. Not only does LG deliver the power of digital art at LG Art project events, it also enables LG Smart TV users to admire and own their favorite digital artworks via the LG Art Lab app.

LG Art Lab is a Hedera-based, fully interactive digital marketplace that allows users to trade NFT art from major artworld names and up-and-coming practitioners. Constantly striving to improve the user experience and make digital art more accessible, LG Art Lab has adopted Blade Wallet, an enterprise-grade Web3 wallet known for its security, speed and scalability. Blade Wallet enables art lovers to simply and securely purchase NFT artworks on LG TV’s innovative digital art platform and is available as an app for Android and Apple mobile devices as well as a Google Chrome web extension.

At Frieze LA, LG’s new ultra-large, ultra-high-definition OLED evo models, including the 97-inch G3 and 83-inch C3, along with Lifestyle Screen products, such as the LG OLED Objet Collection Easel and Pose, will bring Barry x Ball’s NFT artworks to life. The exhibit features a new series of 39-second-long kinetic NFTs and a 24-karat gold-plated sculpture. A multidisciplinary master, Ball continues to utilize traditional and 21st century techniques to reassess and breathe new life into classical and modern sculptures.

Ball’s NFT sculptures are inspired by the artist’s in-process sculptures of Pope John Paul II, and are based on four different metals: black steel, gold, copper and silver. The self-lit pixels of LG’s OLED TVs allow one to fully appreciate the intent of the artist, revealing the most minute details through vibrant, accurate colors, deep blacks and incredible contrast. On the exhibition’s opening day, Barry x Ball’s sculptural NFT art has been dropped on LG Art Lab.

After the conclusion of the LG OLED Art project exhibition at Frieze Los Angeles, LG will continue its partnership with Frieze throughout the year, demonstrating its ongoing commitment to art and showcasing the outstanding picture quality of LG OLED.

Art enthusiasts can learn more about the LG OLED Art project on the official LG OLED Art website and Instagram account.

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Navigating Circular Economies at Waste Summit

Waste Summit panel members having a discussion on stage at the Waste Summit.

While others see e-waste and discarded packaging as mere rubbish, LG Portugal, ERP Portugal and Novo Verde see an opportunity to promote circular economies through the reduction, reuse, recycling and recovery of materials and energy.

A multinational tech company with a leading sustainability initiative, the Portuguese chapter of European Recycling Platform (ERP) and a pioneering waste management company, the three forward-thinking entities came together in January to host Waste Summit – Economy, Consumption and Sustainability in Lisbon, Portugal. The meaningful event aimed to inspire greater discussions on the urgency of responsible waste disposal as well as growing issues related to consumption, the economy and sustainability.

Ana Patrícia Carvalho, journalist and presenter of the event

Giving electronic equipment, end-of-life batteries and their packaging a second chance at life and adopting sustainable behavior from production to disposal are increasingly relevant in today’s society – considering the number of products we use every day. Research finds, however, that there’s much room for improvement.

Ricardo Neto, president of ERP Portugal and Novo Verde

According to the study, Habits of the Portuguese in Relation to Electronic Waste* (co-authored by LG Portugal, ERP Portugal, QData and NOVA IMS), 59.2 percent of Portuguese people keep equipment they no longer use as they still work and may come in handy later. But the truth is that old equipment tends to end up in drawers, cupboards, the garage or storage room to gather dust, the same fate as old packaging for our large devices.

Hugo Jorge, marketing director of LG Electronics Portugal

This timely Waste Summit promoted the sharing of knowledge and best practices across diverse society sectors to enhance environmental literacy and raise awareness for the importance of sustainable practices in Portugal.

(From left to right) Ana Patrícia Carvalho, Bernardo Corrêa de Barros, João Wengorovius Meneses, Hugo Jorge and Jorge Cristino

According to ERP Portugal’s data, in 2021 alone, over 232 thousand tons of electric and electronic equipment were placed on the market in Portugal and more than 30 percent of the population still does not forward or recycle their e-waste. Not only highly harmful to the planet, electronic waste also poses a major health risk when not properly disposed of as it can contain toxic additives or hazardous substances such as mercury, which can cause damage to the human brain.

Meanwhile, around 806,153 tons of packaging for fast-moving consumer products were placed on the national market in 2021, equivalent to 76 kilograms per capita. According to Novo Verde, the growing trend of packaging consumption has been accompanied by a growing amount of collected packaging, having increased 7 percent annually on average since 2017.

Waste Summit, which gathered more than a hundred people from industry sectors, distribution partners and academia, was another perfect opportunity for LG Portugal, ERP Portugal and Novo Verde to become agents of change and promote sustainable behavior for better circular economies.

The highlight of the event was a performance by César Mourão, a beloved Portuguese comedian who used his talent for improvisational comedy and music to create a light, fun and educating discussion on the imperativeness of managing e-waste and packaging.

Comedian César Mourão

Mourão’s unique, humorous approach to addressing one of the most pressing issues of our times was also featured in the digital campaign, Destralhar, which was co-produced by LG Portugal and ERP. The entertaining yet thought-provoking film covers the lifestyles of Portuguese families and workers all over the city and explores how these lifestyles can be improved for the better good of the planet.

Putting the spotlight on Mourão’s trademark improvisational comedy, the video campaign follows the comedian as he surprises Lisbon families and workers in their homes and offices to analyze their e-waste and packaging habits.

(From left to right) César Mourão and Isaac Silveira, vice president of Sailors for the Sea

At the end of a good laugh, viewers will discover that the various items we consider garbage – an old computer mouse or an outdated DVD player – actually hold immense potential for a second life through recycling or reuse.

Contributed by LG Portugal

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* Conducted in Portugal between May and July 2020, with more than a thousand people surveyed nationwide.

Home Inspiration From North America’s ‘Whole Home Project’

The kitchen of the Whole Home Project, featuring a number of LG Signature Kitchen Suite appliances.

The “Whole Home Project” is an annual showcase of the best home designs and products in the United States. This marks the project’s fifth year and its first renovation of an existing property, rather than a new build. The project’s sponsor, House Beautiful magazine, partnered with LG and a renowned builder, architect as well as top designers from around the U.S. to reimagine the spaces throughout a modern Tudor home in Atlanta, Georgia, with a focus on living better at home.

American designer Whittney Parkinson took her traditional design approach to the next level in the kitchen, adding a bit of English flair with the five-star home chef in mind. Warm woods, quartz countertops and antiqued mirror tiles make this brand-new kitchen feel like it’s been here forever. She used a number of award-winning Signature Kitchen Suite appliances from LG to ensure the homeowner had everything they needed for everyday life or to entertain on the fly.

The oversized eat-in kitchen features the 48-inch built-in French-Door refrigerator with a large interior capacity and precise preservation technology – all in a sleek, innovative design. The perfect alignment of the countertop and fridge drawers creates a seamless look for design-minded homeowners. Key features include Lift and Go™ drawers, fully adjustable door bins, hidden LED lighting so you can see everything in your fridge and a dual ice maker that makes both cubed ice and slow melting, spherical craft ice to elevate cocktail hour.

What’s a kitchen without an incredible range? The Signature Kitchen Suite 48-inch Dual-Fuel Pro Range comes with built-in sous vide, alongside induction and gas cooktops paired with two ovens, giving homeowners the most flexibility in one unit.

“One thing we love about Signature Kitchen Suite is that their products work throughout the home. You’ll find their dual undercounter refrigerators everywhere – in the owner’s suite, work from home quarters, guest room and of course, the media room – for those family night movie marathons when you don’t want to run down to the kitchen,” said Carisha Swanson, House Beautiful Director of Special Projects. “Both drawers operate independently with multiple temperature settings and can even drop down to a freezer. When we think about living fully in our homes and enjoying every part of them, so much of that has to do with convenience.”

Everyone wants to do their laundry in easy to access locations. In this home, LG STUDIO laundry appliances are featured throughout. The owner’s suite walk-in closet has the LG STUDIO Styler clothing care system that refreshes, deodorizes and sanitizes your clothes with steam. It’s a game changer with capacity for up to five hangers along with a pants press in the door, and perfect for any walk-in closet, dressing room or laundry room because no plumbing is needed.

Also in the owner’s suite and upstairs laundry room is the LG STUDIO WashTower. The single unit takes up half the floor space of a side by side without sacrificing capacity and has an easily reachable control panel in the center. Since this home is all about making life easier, the unit has built-in intelligence that selects optimal washing and drying settings for each load – truly genius.

The designers were asked to bring the home into modernity with today’s family in mind. With different perspectives on what that means, you’ll see spaces reimagined: a tween hangout with furniture draped in easy to clean slipcovered fabrics, an introvert’s space to recharge as well as LG screens throughout the home, including the incredible home theater with an enormous 10-foot-wide direct-view LED display. And last but not least, the home features a great outdoor entertaining area, because in this part of the United States, they’re outside year-round.

Take a better look at LG’s life-enhancing products at the “Whole Home Project” in the previous issue of House Beautiful on newsstands now and great designer videos at housebeautiful.com.

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[Mobility Inside] How Infotainment Brightens Up Your Driving Experience

Various onboard software installed in IVI System

The latest trends in mobility focus on the unique driving experiences the latest cars can provide. This comes down to consumers valuing the journey more as an important part of their daily lifestyle. In 2022, building a vehicle that provides comfort and new driving experiences contributes to its competitiveness in the market. One such technology that provides new experiences is the in-vehicle infotainment (IVI) system.

In-vehicle infotainment (IVI) system combines the words ‘information’ (navigation, speedometer, etc.) and ‘entertainment’ (movies, music, games and social media). The best IVI systems introduce fun and interesting ways to enhance the driving experience that go way beyond notifications.

Considering that the user experience (UX) and user interface (UI) are primary contact points between the product and customer, their ease of use, speed and intuitiveness are more important than ever. With this in mind, LG Electronics is developing infotainment technology that brings new value to drivers and passengers.

Photo credit: Autobest website

In 2020, the Pivi Pro IVI system, jointly developed by LG and Jaguar Land Rover (JLR), was awarded SMARTBEST 2020 award by Autobest, a renowned European non-profit automobile reviewer.

Photo credit: Land Rover

Since then, LG has been constantly improving its IVI systems which, in partnership with JLR, are the most intuitive and seamless to date. To get a better idea of just how exceptional they are, let’s discuss the five main benefits of the LG IVI system featured in the iconic Land Rover Defender.

Multi-device connection

Unlike AVNs (Audio, Video, Navigation), which only support a single connection, LG’s infotainment technology supports two connections at once so passengers can connect their smartphone using a hotspot to perform two separate actions on the vehicle’s AVN screen and smartphone screen simultaneously.

After connecting a device to the Defender’s AVN, passengers can stream music from their device via the AVN while watching YouTube on their portable screen. Basically, the driver can play music while the passenger watches YouTube with one smartphone. AVN supports other multitasking operations such as running a car software update as the navigation app works on the smartphone.

Personalized screen per user

On the road, we often find ourselves sharing the cabin with family members or work colleagues with different interface preferences. That’s why the LG IVI system lets you create multiple user accounts on the AVN so that everyone’s ideal screen layout is just a few presses away.

Land Rover Defender’s AVN UI for selecting and adding user profiles

After selecting an account, the user’s personal wallpaper, playlist and recent destinations are displayed on screen. This feature is ideal for cars driven by more than one person.

As easy as a smartphone

On the screen, users can even launch apps as they would on a smartphone, making it much easier to access online media stored on the Cloud. What’s more, its easy-to-use UI sports unique fonts, an intuitive menu layout and optimized menu structure let them access the menu instantly. And editing apps is easier and more intuitive too, meaning the layout and order of apps can be adjusted to one’s liking with ease.

Selecting apps to display on the Land Rover Defender’s AVN home screen

Single Sign-In eliminates the hassle of logging in multiple times for different apps as it permits users to log into their account once for complete app access. It’s the perfect example of the seamless experience, where the seamless smartphone experience is extended to the car.

Safe and secure

When leaving your car with a valet attendant, being logged into a profile on the AVN gives that person access to sensitive information, including home addresses and contacts – a serious security risk.

To protect consumers’ personal information, Valet Mode password-protects the screen to prevent any unwanted access, perfect for when hiring a driver or lending a car to a friend.

Customizable cluster screen

The vehicle’s cluster provides key information like the speedometer, warning indicators, maps and other driving-related information. The driver can even enlarge one of these indicators to enhance its visibility or even display something in its full screen mode.

The IVI system developed by LG Electronics for Jaguar Land Rover can be found in various models, both internal combustion models and electric vehicles. LG’s goal is to provide more consumers around the world with the benefits of its IVI systems by bringing them to more premium automakers.

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Stepping Into the Future at Asia’s Innovative Tech Hub

LG’s LED signage expressing images of a forest on the ceiling and pillars of Bangkok’s True Digital Park West.

Whether it’s a secluded, picturesque mountain cabin or a trendy downtown coffee shop, it goes without saying that the most appealing and immersive environments inspire the most creative works. With that in mind, LG Thailand recently supplied Bangkok’s new True Digital Park West, one of the largest providers of coworking spaces and services for tech companies in Southeast Asia, with its high-quality commercial displays and business solutions.

Boasting more than 230,000 square meters, startups, entrepreneurs, tech giants, investors and even government agencies coexist in the connected ecosystem of True Digital Park, offering differentiated experiences to users. Under the theme of Open Innovation, it serves as a hub of the tech innovation in Thailand.

True Digital Park is divided into East and West, the former opening in 2019 and the latter more recently in 2022. As part of this partnership, LG will transform a section of the West zone’s newly opened co-working space into a lifestyle destination for tech and startup enthusiasts across the region, delivering incredibly immersive experiences through scalable designs and premium picture quality with LG LED signage to elevate the building’s “One Roof, All Possibilities” concept.

Specially curated to complete the ultimate immersive experience, LG’s commercial displays come in all kinds of shapes and sizes, such as large, curved, ceiling and interactive floor screens, with a total of 50 digital signages spread across the space to give every visitor a glimpse into the future. With each display adept at elevating HD content via vivid colors and outstanding clarity, guests can now receive endless inspiration as they work thanks to the breathtaking nature of their surroundings.

(From left to right) Jeerapa Kongswangwongsa, vice president of Business Solutions LG Electronics Indochina and head of Enterprise & IT at LG Electronics Thailand, Jung Sung-hun, managing director of LG Electronics Thailand, Thanasorn Jaidee, president of True Digital Park and Dr. Tarit Nimmanwudipong, general manager of True Digital Park

In addition to stimulating the minds of those working in this multi-purpose space through the power of its display technologies, the company is confident that LG SuperSign CMS, content management software optimized for LG webOS, will help unlock effortless content management throughout the building so that its valued partners can work more productively.

As a pioneer of LED signage solutions, LG and its leading technologies can transform any space into a state-of-the-art innovation center. Through a shared vision of True Digital Park as one of Thailand’s most successful innovation and startup hubs, LG Thailand is proud to present the company’s portfolio of unique, cutting-edge commercial displays and business solutions to customers who will truly appreciate it.

Contributed by LG Thailand

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LG Cinema LED Screen ‘LG Miraclass’ Brings Immersive Viewing Experience to Theaters

LG Miraclass installed at Odeon Multicines theater in Vilanova

Company’s New Cinema Screen Brand, LG Miraclass Leverages LED Technology to
Take the Big Screen Viewing Experience to New Heights

SEOUL, Feb. 9, 2023 — LG Electronics (LG) announced the launch of its new LED screen brand for cinemas, LG Miraclass. Ideal for theater operators eager to present moviegoers with new, premium services and immersive viewing experiences, LG’s latest lineup of LED screens delivers realistic images with natural colors and deep blacks.

The name ‘Miraclass’ – a combination of the words Miracle and Class – means incredible image quality that can enhance audiences’ sense of immersion. Thanks to their advanced LED technology, LG Miraclass displays help bring movies to life, improving the theater-going experience and offering new value to venue owners and operators.

LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from. At five meters-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theaters, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s Integrated Media Server, IMS3000, meaning theater owners can deliver premium image and sound to elevate the customer experience.

Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit color processing and outstanding contrast to give on-screen images depth and vibrancy. They also boast strong, consistent brightness with no corner dimming and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion color variations, enabling viewers to experience movies just as their creators intended them to be seen.

LG Miraclass also provides easy management for movie theater operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios – from playing 2D/3D movies to delivering content for company presentations or special ceremonies.

“LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theater companies, more lineups and models will be introduced in the future.”

Despite the relative newness of LED movie screens, LG’s LED based displays can already be found in several major theater chains around the world, with more installations on the way throughout Asia, Europe and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theater in Vilanova, with more displays arriving soon in Odeon Multicines theaters in the cities of Madrid and Barcelona. To learn more about LG Miraclass, visit www.lg.com/global/business/lg-miraclass.

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LG CEO Highlights Plans to Boost Company’s Presence in B2B Market During Visits to USA and Europe

LG CEO William Cho taking a tour around LG booth at ISE 2023

CEO William Cho Discusses Current B2B Businesses and Underscores Providing
Outstanding Customer Experiences via Advanced Integrated Solutions

SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products.

Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business.

“The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.”

LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform.

CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely.

“To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets.

In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems.

Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company).

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LG Launches Energy Efficient Multi V i With Cutting-Edge AI Engine

The front view of LG Multi V™ i with 26HP as a single frame

Equipped With Advanced AI Software, Company’s New, High-Efficiency
VRF Solution Delivers a Smarter, More Comfortable Indoor Environment

SEOUL, Feb. 8, 2023 — LG Electronics (LG) has announced the launch of the new Multi V™ i, a Variable Refrigerant Flow (VRF) solution equipped with the company’s highly evolved AI engine, in key global markets starting from Europe. Suitable for mid- to high-rise buildings, such as offices, schools, shopping malls, apartment buildings and hotels, the energy efficient Multi V i comes with a range of differentiated, smart features that help reduce energy consumption and deliver a more comfortable indoor environment – and a quieter outdoor environment – all-year-round.

AI Smart Care

The Multi V i’s sophisticated AI engine enables AI Smart Care, which leverages spatial and situational learning to optimize operation such as adjusting cooling or heating power according to several variables, including the number of people in the room, humidity levels as well as indoor and outside ambient temperature. This enables the product to improve energy savings by up to 24.7 percent.¹ Meanwhile, AI Indoor Space Care helps maintain a steady temperature and reduce energy consumption by automatically turning on indoor units in occupied areas and turning them off in unoccupied areas.

AI Energy Management

Another efficiency-focused feature, AI Energy Management allows users to set energy consumption targets, which can help to lower the overall power usage of the Multi V i.

Noise Target Control

The Multi V i also helps to enhance the comfort of those living in neighboring buildings or houses. Users can set an operational noise limit (from 50 to 70 decibels²) in advance to ensure that the sound produced by the outdoor unit does not exceed the level of volume they’ve specified.

Weather Information Interlocking Control

Providing smart performance and convenience, the Weather Information Interlocking Control feature of LG’s VRF solution automatically selects custom operation modes – including Automatic Pre-heating and Automatic Snow Removal – based on the weather conditions.³Automatic Pre-heating allows users to enjoy a warm indoor environment even on the coldest days of the year by automatically heating the room in advance, while Automatic Snow Removal prevents snow from accumulating and freezing on the outdoor unit.

Powerful Performance

Boasting powerful, dependable performance even in extreme weather conditions, the Multi V i has surpassed its predecessor, the Multi V 5, to become the most energy efficient LG VRF solution yet.⁴ The unit’s newly designed biomimetic fan and an enhanced air-flow path combine to reduce fan-motor power consumption,⁵ resulting in improved energy savings. LG’s outstanding, new model can provide fresh, comfortable indoor air in any season, working at full cooling capacity up to 43 degrees Celsius,⁶ and full heating capacity in temperatures as low as negative 10 degrees Celsius.⁷

AI Smart Up

The Multi V i’s AI engine powers a variety of smart features, such as Auto Tuning and Remote Upgrade, which help to improve convenience and the overall user experience. The Auto Tuning system automatically tunes the compressor and motor during initial installation or when they need replacing, allowing for faster and easier setup and servicing. Meanwhile, with the Remote Upgrade system, LG’s VRF solution can be automatically updated to the latest software version without an on-site service visit. Furthermore, the Multi V i offers AI Smart Diagnosis, which provides automated system analysis and easy-to-read status reports to help reduce service times and boost reliability.

“Boasting our outstanding AI engine, the new Multi V i offers enhanced energy-savings, a more pleasant indoor environment and exceptional convenience,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver complete air solutions leveraging its cutting-edge AI and industry-leading HVAC technologies.”

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¹Tested internally following KS Test Standard (KS B ISO 15042:2006) using 24 horsepower (HP) model Multi V i. Results may vary depending on the applied model, local temperature and actual environment.
² Available settings are 50, 55, 60, 65 and 70 decibels.
³The Weather Information Locking Control can be used by connecting the AccuWeather app to the ThinQ server. Results may vary depending on the applied model, local temperature and actual environment.
⁴15 percent increase in energy efficiency compared to LG Multi V 5 (8HP) according to Energy Efficiency Rating (EER). Tested by Eurovent using testing models ARUM080LTE6 (Multi V i) and ARUM080LTE5 (Multi V 5). Results may vary depending on usage environment.
⁵ Power consumption of model RPUX202X9E (Multi V i) reduced by 12 percent compared to model RPUW20GX9E (Multi V 5).
⁶ The Multi V i can provide reliable cooling operation in temperatures (outdoor) ranging from negative 15 to 52 degrees Celsius (dry-bulb) and can operate at the full capacity in temperatures as high as 43 degrees Celsius (dry-bulb). Based on LG Multi V i performance data in LG’s Product Data Book (PDB).
⁷ The Multi V i can provide reliable heating operation in temperatures (outdoor) ranging from negative 30 to 18 degrees Celsius (wet-bulb) and can operate at the full capacity in temperatures as low as negative 10 degrees Celsius (wet-bulb). Based on LG Multi V i performance data in LG’s PDB. Results may vary depending on the applied model, local temperature and actual environment.

LG Strengthens Position in Global HVAC Market With Expanded Portfolio at AHR 2023

The side view of the LG booth showcasing its latest HVAC solutions at AHR Expo 2023

LG’s Higher Energy Efficient Heat Pumps, State-of-the-Art Inverter Compressor Technologies and Intuitive Control and Management Solutions Impress at Annual HVAC Conference

SEOUL, Feb. 7, 2023 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2023, the U.S.’s largest HVAC event, taking place in Atlanta, from February 6-8. The company’s higher efficiency, customized solutions for commercial and residential applications are on display across two exhibition booths: the HVAC Solution booth and the Component Solutions booth.

In the HVAC Solution booth, LG is presenting a number of new-for-2023 solutions, including Variable Refrigerant Flow (VRF) systems, higher energy-efficient heat pumps, indoor air quality solutions and flexible building automation and connectivity products.

One of the highlights of the HVAC booth is the LG Multi V™ i, an all-electric VRF cooling and heating solution equipped with the company’s AI Engine. The latest Multi V also boasts Edge computing architecture, intelligent operation based on real-time weather conditions as well as remote software and firmware upgradability. A next-generation VRF system, the Multi V i has a single refrigerant circuit that makes it possible to connect multiple indoor units to a single outdoor unit. Additionally, it provides options that help maximize energy efficiency and minimize operational costs, and is suitable for a wide range of commercial applications. Offering engineers and building owners outstanding flexibility in terms of performance and design, the Multi V i is available in capacities from 6 to 44 tons and can be used in single or dual-frame modular configurations.

LG’s Inverter Scroll Heat Pump Chiller raises the standard for solutions in the air-cooled chiller category. The LG Inverter Scroll Heat Pump Chiller is designed for cooling and heating. With an impressive integrated part load value (IPLV)¹ of 19.46, LG’s chiller can be used in many sectors for many types of use scenarios, providing a reliable mechanical solution for both large- and small-capacity applications. The Inverter Scroll Heat Pump Chiller’s performance and versatility can be attributed to several key components, including LG’s inverter technology, which enables a precise and efficient response to load demand and industry-leading low-ambient, high-efficiency heating. What’s more, a modular design allows system engineers to install the chiller using a two- or four-pipe configuration to provide simultaneous cooling and heating functionality without sacrificing efficiency or performance.

An AHR 2022 Innovation Award winner in the ventilation category, the LG Dedicated Outdoor Air System (DOAS) is a commercial ventilation system that also delivers effective dehumidification, cooling and heating. Able to control the temperature and humidity of the air inside a building or facility, DOAS comes equipped with a dual heat recovery system that minimizes energy loss. Meanwhile, the LG Therma V™ Air to Water Heat Pump (AWHP) solution provides efficient, dependable heating, cooling and hot water supply, and is an excellent replacement for a domestic-use gas boiler.

Using the company’s smart home platform, the LG ThinQ™ app, customers can remotely control and monitor their LG HVAC residential solutions and LG home appliances. And through LG ThinQ Smart Diagnosis, they can maintain the performance of their LG products and make direct inquiries to LG system experts should the need arise.

At AHR 2023, LG is also demonstrating its differentiated core product components in the Component Solutions booth. All of the company’s new Inverter compressors utilize low-GWP refrigerants, R454B and R32, meaning they already comply with new U.S. regulations on refrigerant use that will come into force in 2025.² Additionally, the Component Solutions booth hosts LG’s large-capacity scroll compressors for the commercial system air conditioning market.

“Heat pumps will continue to gain momentum in the global HVAC market in 2023 and our advanced VRF technology will enable us to take full advantage of this,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “The ‘electrification’ trend is moving America away from fossil fuels and towards cleaner heating and cooling solutions, such as those from the extensive line of efficient, high-performance LG innovations on display at AHR 2023. We will continue to introduce advanced HVAC solutions designed to maximize customer value and expand our presence to the global air conditioning market.”

Visitors to LG’s booth (#6509, Georgia World Congress Center) at AHR Expo 2023 can experience the full portfolio of LG HVAC solutions.

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¹ Industry-standard way of measuring the overall average efficiency of chillers.
²The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025.

CASACOR Project Showcases Unmatched Blend of Technology and Modernist Design

The entrance of LG Magenta House at CASACOR

CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.

The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.

Called LG Magenta House and designed by architect Otto Felix, the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower™, PuriCare 360° Air Purifier and ARTCOOL™ Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.

The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.

Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.

(From left to right) LG Magenta ambassadors at CASACOR 2022: Amanda Ferber, Fernando Forte and Renata Pocztaruk

During CASACOR 2022, LG also announced the next phase of “LG Magenta” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.

Stay tuned to LG Newsroom to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.

Contributed by LG Brazil

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LG Expands List of Premium Entertainment Options Available With webOS Hub

A family of four browsing the Apple TV Watch Now page via the newly released LG webOS Hub 2.0

Apple TV App, Apple Music, AirPlay and HomeKit to Be Available in
Over 100 Countries and Regions via webOS Hub

SEOUL, Feb. 3, 2023 — LG Electronics (LG) has today announced the availability of the Apple TV app, Apple Music, AirPlay and HomeKit on its webOS Hub in over 100 countries and regions. Through this move, compatible TVs now offer an easier, more versatile smart TV experience thanks to a diverse selection of content and innovative features that help bring the ultimate in viewing convenience and pleasure to even more audiences worldwide.

With the Apple TV app, Apple Music, AirPlay and HomeKit all coming to the webOS Hub ecosystem, LG is constantly refining and expanding its webOS smart TV platform while enhancing its accessibility so that more consumers can benefit from the most convenient user experience.

By offering a greater range of customization options to smart TV manufacturers and giving more convenience and choice of content to customers, 10 times as many brands are now available on webOS Hub than in early 2021, with LG now working with 200 partners in total including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai. Through these efforts, LG is now primely positioned to deliver on its promise of pioneering streamlined content viewing experiences for millions of people around the globe.

Apple TV+ is the home of award-winning Apple Originals and is accessed via the webOS Hub Home Screen’s dedicated Apple TV app. In addition, users can subscribe to popular third-party streaming subscription services on the Apple TV app, as well as explore over 100,000 films and shows to buy or rent.

Apple Music subscribers enjoy a vast, ad-free library comprised of over 100 million songs, 30,000 expertly-curated playlists, countless 4K music videos and the critically-acclaimed Apple Music Radio, which streams all the hits and classics from across all genres. Apple Music via webOS Hub is great for home parties too, as it comes with millions of songs with time-synced lyrics to make listening even more enjoyable. And it goes without saying that subscribers can instantly access their personal music library via webOS Hub.

webOS Hub will also be compatible with AirPlay, so users can stream movies, music, games and photos to their smart TV right from their iPhone, iPad or Mac. What’s more, webOS Hub-powered TVs are also Apple Home-enabled, giving users control of their TV in the Apple Home app and Siri using Apple HomeKit technology.

The Apple TV app and Apple Music are now available in over 100 countries, which is where owners of webOS-enabled TVs from 200 partner brands will benefit from a growing list of content and life-enriching features. The latest OLED TVs and UHD TVs powered by webOS Hub* support AirPlay and HomeKit, allowing more audiences to experience the enhanced usability and convenience these advanced TVs provide.

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^* AirPlay and HomeKit only available on OLED TVs and UHD TVs with webOS Hub 2.0

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