Starting off the new year with the world’s most exciting, influential tech show, CES returned to an in-person affair with a bang after two years of coming to you in online and hybrid formats. And by gathering companies from around the world under one roof to present their most innovative products and solutions to date, it turned out to be the biggest and best edition of the trade show where we can get a first glimpse at the future of technology.

This year, based on the idea that the answer is always with the customer, LG presented the meaning behind its ‘Life’s Good’ vision by demonstrating how its latest and greatest products and technologies enhance their quality of life and take the user experience to unimaginable levels.

Upon entering the LG booth, visitors passed through the company’s latest gigantic OLED installation, which has become the must-see attraction at every CES event of the last decade.

To celebrate the 10th anniversary of LG OLED, this year’s OLED attractor, OLED Horizon, comprised 260 flexible and open-frame 55-inch OLED displays which enabled it to take on a new, completely captivating shape inspired by revolutionary OLED’s historic legacy as much as its expansive future.

Greeting visitors inside the booth were four ultra-large LG SIGNATURE OLED M (model M3) TVs seamlessly put together to display the most mesmerizing images as they appeared to float in mid-air, untethered by wires or cables. The world’s first 4K 120Hz TV with a wireless AV connection, M3 employs a separate Zero Connect box that enables the wireless transmitting of video and audio signals as well as connections to external devices, affording users a simpler installation process and even more freedom when designing the interior of their dream home.

Another great new OLED innovation on display at CES this year, the LG OLED T is just as much a work of art as it is a display, thanks to a beautiful combination of glass, wood and revolutionary transparent screen technology.

Featuring a wireless AV connection and the ability to see through its high-resolution screen, even when in use, the LG OLED T provides a multi-mix of reality and fantasy that harmonizes on-screen content with physical objects or spaces to create the content of the future.

The LG space was also home to other new OLED TVs, like the LG Micro LED model that delivers unprecedented cinematic viewing experiences courtesy of its massive 136-inch 4K resolution screen and rapid 120Hz refresh rate. With a modular design that makes installation and set-up quick and easy, each tile connects wirelessly to eliminate the hassle of arranging multiple cables. Just a few meters away, the ultra-premium LG SIGNATURE OLED 8K TV (model 88Z3) delivered CES attendees the realistic visuals that must be seen to be believed through the detailed, razor-sharp image quality that its giant 88-inch display supports.

Visitors could also discover how LG OLED TVs synchronize with people’s unique lifestyles and tastes, with a special room that utilized the company’s 97-inch LG OLED M, LG Soundbar (model S95QR) and projection displays to illustrate a new, incredibly immersive multi-screen experience as well as a look into the multi-sensory possibilities of today and tomorrow.

The power of OLED was not limited to the company’s TVs either. Equipped with the world’s first 240Hz OLED panel, LG’s latest premium UltraGear™ gaming monitors – in new 27- and 45-inch sizes – deliver a record-breaking response time of 0.03 milliseconds (Gray-to-Gray). With an immersion-enhancing 800R curvature, the show-stopping 45-inch model harnesses the immense potential of OLED with a 240Hz refresh rate that guarantees total gaming immersion every time.

Also celebrating 10 years since the first gram was introduced to the world, LG marked the occasion by revealing two 2023 LG gram models at CES. The thinnest gram ever made, LG gram Ultraslim weighs just 998 grams and boasts a depth of 10.99 millimeters. Also, LG gram Style laptops, which come in 14 and 16 inches, boast an elegant glass design that makes it easier to express their unique style at home, in the office and on the go.

Introducing new products that provide extraordinary brand experiences based on experimental ideas and bold designs, LG Labs made its debut at CES 2023. As a new product within LG, the zone featured fresh new products and prototypes – pluspot, Monshoecl, brid.zzz, hover gym and excicle – that visitors could all experience in-person.

The Better Life for All zone highlighted the company’s continuing commitment and efforts to achieve sustainability. This includes the eco-friendly practices it has applied from product design to disposal, as well as the multiple design innovations it has made to ensure everyone, no matter their ability, can easily enjoy the endless benefits and convenience provided by cutting-edge LG products.

Not only is LG striving to be the most sustainable company, but also the most accessible. This is why visitors could listen to their way around the large LG booth as well as all the major content that was created exclusively for this occasion. Every zone even provided braille inscriptions for the visually impaired.

Embarking on a new era of premium appliances with leading-edge performance and exquisitely refined designs, LG introduced its second generation of LG SIGNATURE products including OLED R, Dual InstaView™ refrigerator, a washer and dryer pair, air conditioner, air purifier and the Wine Cellar.

Another eye-catching zone was dedicated to its LG MoodUP™ refrigerators, which exuded an array of vivid colors that captivated CES attendees. First unveiled at IFA 2022, this unique refrigerator can express the user’s unique personality, mood or style by transforming the kitchen’s ambiance by switching through a wide palette of door colors and providing music streaming to “turn your MoodUP.”

Finally, the Lifestyle Zone was divided into three different sections based on the household’s distinct persona: creator, big family as well as the newlyweds and pet lover. Especially the Creator’s Room, designed with the famous New York-based designer Jeff Staple, presented the perfect space for trendsetters and creators, with LG ARTCOOL™ Gallery air conditioner, WashTower™, Styler™ and the advantages of LG ThinQ more than enough to satisfy their individual tastes and preferences.

Within the family zone, LG created a smart home fully equipped with advanced, large-capacity appliances supporting LG ThinQ Care Service and ThinQ UP. Meanwhile, the zone for newlyweds and pet lovers utilized diverse products such as LG WashTower, PuriCare Aero Furniture and tiiun which all boast trendy yet minimalist designs, are made from recycled materials and show off incredible features that make them easy to use by people of all abilities.

Stay tuned to see how the innovations showcased at CES 2023 better the lives of all customers by subscribing to the LG Newsroom, and make sure you’re the first to know what’s coming up next for LG!

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Last week, the CES floor was packed to capacity with thousands of visitors excited to see the latest innovations in consumer electronics.

As LG is constantly challenging itself to go the extra mile to make its vision for a Better Life for All as reality, under the theme of Life’s Good, it was able to introduce its newest customer-centered technologies and products at its CES booth for every single visitor, regardless of inherited abilities, to experience and enjoy.

Staying true to the company’s commitment and vision to boost accessibility for all, the company has actively started incorporating measures to increase accessibility this year. This commitment was on full display during LG’s press conference, which was streamed live on January 4, with a sign language interpreter displayed in the bottom right corner to allow its hearing-impaired viewers to follow along at home or wherever they may have been.

Edward Tory Jarmailo, a sign language interpreter

Not only that, LG’s accessibility efforts stood out above and beyond at the on-site booth as well, with the company inviting Edward Tory Jarmailo, a sign language interpreter, on site to provide ASL interpretation for attendees with hearing problems in person.

Moreover, in the Better Life for All zone, informational materials were provided in braille for those with visual impairments and placed at a height that enables easy reading for people using wheelchairs.

Visitors with visual and hearing impairments weren’t shy about expressing their appreciation for the various accessibility features LG provided at its expansive booth. “It was amazing to see so many positive reactions during my time working in LG’s CES booth. I remember one visitor coming to our booth for a second time, but this time with a friend,” said Mr. Jarmailo. “I’m always delighted to play my part in promoting a new level of accessibility with LG, a brand that puts equal importance on every individual’s experience at large trade shows like CES, and we can see these efforts reflected in their products and services too.”

LG CLOi GuideBot, which is programmed to deliver digital-human sign language service

The company successfully demonstrated how warmth and positivity can be spread through the power of technology, as it continues to put a smile on the faces of customers of all abilities. And there’s a lot more to come, so stay tuned to LG Newsroom to follow LG’s journey to creating a Better Life for All.

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A celebrated CES tradition was back this year – bigger and better after the pandemic hiatus – from LG, the global leader in OLED technology, with the LG OLED Horizon, the latest exhibition welcoming visitors into the company’s massive CES booth.

Constructed with 260 flexible and open-frame 55-inch displays, the showstopping CES 2023 installation demonstrated LG OLED’s unrivaled picture quality and ability to assume unique form factors. Measuring 6 meters high and 25 meters wide, the exhibit captivated tens of thousands of CES 2023 attendees in a breathtaking journey curated by Mother Nature herself.

A stunning blend of art and technology and a fitting tribute to the now 10-year legacy of innovation that is LG OLED, the Horizon created an immersive viewing experience with incredibly vibrant images on a virtually seamless, panoramic screen.

LG OLED, considered the most evolved display technology on the planet, delivers stunning pictures with absolute blacks and incredible contrast from any vantage point. Self-lighting pixels, which can be turned on and off individually, help make images incredibly lifelike. Without the need for a backlight, LG’s self-lit OLED displays are thin, lightweight and bendable.

The unique and legendary installation at the main entrance to Central Hall of the Las Vegas Convention Center enticed visitors to experience 2023 LG OLED TVs, led by unique wireless and transparent models featured inside the LG booth. The 97-inch LG SIGNATURE OLED M (model M3) is the world’s first consumer TV with Zero Connect technology, a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz. The revolutionary new M3 OLED TV delivers superior picture and sound quality as well as greater flexibility to install and connect, earning coveted CES 2023 Innovation Awards in two categories.

LG OLED Wave, the installation on display at the entrance of LG’s booth during CES 2020

Since 2016, LG OLED installations have been must-see attractions at major international events. LG’s first memorable OLED installation at CES, 2016’s LG OLED Tunnel, featured a dome-shaped configuration and displayed mesmerizing scenes of the night sky, winning LG a Red Dot Award for Spatial Communication. The next year, Senses of the Future, a large-scale light-based artwork presented at Milan Design Week, won the Milano Design Award 2017 for best installation, making LG the first Korean company ever to receive this accolade, and the Red Dot Grand Prix in the Spatial Communication category. The 2019 LG OLED Falls repeated the Red Dot honor. The LG OLED Wave in 2020 was the most recent installation showcasing a breathtaking journey of discovery, displaying the glory of the natural world on 200-plus flat and curved OLED displays.

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The focal point for entertainment in many homes, the household television is often the centerpiece of the living room, where it typically maintains a significant presence. Knowing that a lot of people nowadays want something that blends in rather than stands out, LG has created an exciting, diverse range of TVs that delivers differentiated value and new spatial and interior-design freedom.

To showcase the unique value of its Lifestyle Screen products, LG is presenting an exclusive and stylish experience at CES 2023 in partnership with premium Dutch lifestyle brand, Moooi. At CES, LG and Moooi are once again teaming up to present a seamless and inspiring integration of technology, interior and lifestyle. The special CES exhibit also underscores LG’s respect for and understanding of the diverse needs and different priorities of today’s consumers; its innovative range of products offers something for everyone, no matter their interests or tastes.

Coming under the Lifestyle Screen umbrella, LG OLED Objet Collection models provide beauty and greater spatial and decorating flexibility, functioning as sophisticated interior objects that elevate the look and atmosphere of one’s abode.

The LG OLED Objet Collection Easel, for example, is ideal for those who want to bring a modern art gallery vibe to their living room. The TV, which – as its name suggests – resembles an easel used for painting or presenting art, can be installed leaning elegantly against the wall. In this way, the Easel itself looks very much like a piece of art displayed in a casual (but intentional) manner at a chic salon.¹ LG OLED Objet Collection Easel also features a distinctive, movable cover finished with fabric by luxury Danish textile brand, Kvadrat. The TV’s design, though highly distinctive, blends in effortlessly with any style of home décor or color palette.

The Easel’s stylish sibling, LG OLED Objet Collection Posé works as a premium screen and furniture piece. The TV prioritizes flexible installation and ‘living space integration,’ adding style to any setting with a flowing but angular form featuring soft, rounded corners and clean lines. Additionally, Posé is relatively simple to move from one place to another,² a benefit that makes it easy for users to change up their space whenever the mood takes them. And when it is not being used for watching movies or shows, the TV can be switched to Gallery mode, which transforms the screen into a digital canvas for showcasing stunning works of art.

Visitors to LG’s booth at CES will also be able to see the company’s brand-new Lifestyle Screen product, the Transparent OLED screen. A fitting way to celebrate a decade of LG OLED innovation, the transparent screen represents the pinnacle of display technology. The futuristic product offers new, lifestyle-enhancing experiences and a level of interior design and installation freedom that has simply never existed – until now.

The transparent glass screen of the Transparent OLED screen provides a sense of openness, while its bentwood base brings an element of the natural world indoors. Setting itself apart from conventional TVs, the screen matches any interior style and can be placed wherever the user wishes, even in the middle of the living room or right in front of a window. Going ‘beyond the screen’, the Transparent OLED screen also offers a new type of user experience with its transparent gallery mode – showcasing art that seems to interact with the surrounding space. And in black mode, the TV provides the ultimate OLED viewing environment, no matter where it is installed or the type of content it is displaying.

Another product in the Lifestyle Screen family, LG OLED Flex is a “one screen fits all” solution that ‘bends’ to the user’s needs. In addition to the superb picture quality and fast response time of LG’s OLED display tech and diverse features for content viewing and gaming, the Flex boasts a bendable screen that can be easily adjusted from completely flat (ideal for watching movies and TV programs) to a spectacular 900R curvature (perfect for immersive gaming).

A display companion for the home, LG StanbyME can be easily taken from room to room thanks to its moving stand design. This versatility, along with a built-in battery that delivers true cordless freedom, means LG StanbyME can be placed wherever – and be used for whatever – one needs.

Each of the unique Lifestyle Screen products on show at CES illustrates the advanced technological and design capabilities that have secured LG its well-earned reputation as a global lifestyle innovator and leader in the continuing evolution of household TV. LG Lifestyle Screen products have received Best of Innovation Awards being recognized for the technological and design excellence of lifestyle solutions.

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¹ Angle of Leaning Install can be adjusted to a maximum of 5˚. This is an approximate figure and an exact 5˚ angle is not guaranteed. Leaning Install requires wall mount installation.
² Wall mount installation possible by detaching TV from stand base.