LG Unveils New Gaming UI, Expands Gaming Experience With New Cloud-Gaming Services

Addition of Blacknut, Utomik and New ‘Gaming Shelf’ on Latest LG TVs Showcases
Company’s Commitment to Putting Gamers’ Needs First

SEOUL, Sep. 5, 2022 — LG Electronics (LG) is expanding the gaming experience on its latest TVs, adding new cloud-gaming services to give users more choice, and a UI update that makes it easier to get in the game. These latest upgrades are representative of LG’s continuing commitment to bringing gamer-centric content and capabilities to its industry-leading TVs.

Requiring no PC, console or game installations, cloud-gaming platforms make gaming more accessible than ever. Blacknut and Utomik Cloud, arriving on LG TVs in September and November, respectively,¹deliver a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, sports, strategy and more. Via monthly subscriptions, the two apps offer users the ability to select and instantly play any game from their extensive catalogs – both of which welcome new titles monthly.

Blacknut presents subscribers with over 500 PC and console games, with the greatest variety of premium content for all members of the family and with up to five players’ profiles. The Blacknut catalog offers the largest collection of racing and sports games in the cloud gaming space, but also critically acclaimed hits, such as Metro Exodus, Overcooked and a vast collection of Disney games. Utomik Cloud boasts a curated and growing selection of 100+ games from its 1,300+ PC games library covering diverse genres with indie favorites like Coffee Talk, My Time at Portia and Turnip Boy Commits Tax Evasion among the platform’s many highlights.

The new cloud gaming apps will be arriving starting this month on the LG Apps Store on LG TVs running webOS 6.0 and webOS 2022. And thanks to LG’s newly updated gaming UI, users will soon be able to find a range of popular cloud gaming services on the convenient Gaming Shelf,² which can be easily found on the new Home Screen. Select NVIDIA GeForce NOW titles are already accessible from the Gaming Shelf. The ability to access games from Google Stadia and other gaming services via the Gaming Shelf will be added to LG TV in future updates.

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¹ Blacknut will be available on applicable LG Smart TV models in the UK, France, Germany, Austria and Switzerland from September, in North America later this year, and in more regions worldwide by the first quarter of 2023. Utomik Cloud will launch starting in November in the US, the UK, Ireland, Germany, The Netherlands, Belgium and Luxembourg.
² Gaming Shelf is available globally for LG Smart TV models running webOS 6.0 and webOS 2022.

LG TVs Turn Living Room Into Digital Art Gallery With New NFT Platform

With an Integrated NFT Market Place and Offering Safe, Secure Payment, LG Art Lab
Provides Compelling, New Way to Enjoy and Trade Digital Art on LG’s Premium TVs

SEOUL, Sep. 5, 2022 — LG Electronics (LG) has launched its very own non-fungible token (NFT) platform, LG Art Lab. Now available in the U.S. on the company’s TVs running webOS 5.0 or later, and accessible directly from the Home Screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork. Delivering outstanding picture quality and offering several, large screen sizes to choose from, LG’s state-of-the-art TVs are the perfect medium for displaying one’s NFT collection.

A convenient, one-stop solution for viewing and trading NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time Live Drops countdown ensures users never miss an opportunity to acquire a ‘just dropped’ NFT.

LG’s new platform, based on the Hedera network, the most used, sustainable, enterprise-grade public ledger for the decentralized economy, makes buying and selling as simple as possible, incorporating onscreen QR codes that let users quickly complete transactions via Wallypto – the company’s crypto-currency wallet for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection they can admire all of their owned artworks. When displayed on the cinematic, 16:9 aspect ratio screens of LG’s TVs, NFTs come fully to life – especially on the company’s OLED TVs, which leverage self-lit pixels to deliver infinite contrast, inky blacks and exceptional color accuracy.

A treat for fans of contemporary art, LG Art Lab welcomes the first-ever digital artwork from well-known sculptor Barry X Ball. Famous for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut in the world of NFT art with unique ‘Metal’ series digital works. The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available via the platform’s LG Art Lab Drops feature in the next weeks, with “Stone” series and other artists’ works to be added on a monthly basis.

With their immaculate picture quality and stylish, minimalist aesthetic, LG’s next-gen TVs have featured in several high-profile events on the art world calendar, including the recently-held Frieze Seoul.

To find out more about LG Art Lab, please visit www.lgartlab.com.

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LG Invites Guests to a Night of Many Moods in Berlin Inspired by the MoodUP™ Refrigerator

LG hosted a ‘Notes+Tones’ launching party for its new MoodUP refrigerator in Berlin, providing customized mood cocktails at the bar

LG is Teaming Up with NTS to Showcase the Brand-new MoodUP at the
“Notes + Tones” Event Featuring Themed Cocktail Pairings and Music Programmed by NTS

BERLIN, Sep. 2, 2022 — LG Electronics (LG) is set to host a sophisticated party in Berlin, to share the brilliance of its new MoodUP™ refrigerator, unveiled today at IFA 2022. Held in partnership with NTS Radio – a global online radio station and media platform – the event will present inspiring, mood-driven experiences centered on LG’s latest kitchen innovation ‘MoodUP’ refrigerator. With its revolutionary, color-changing LED door panels, LG MoodUP delivers unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen.

Taking cues from the creative potential of the MoodUP refrigerator, the Notes + Tones event will showcase a range of moods by mixing color, sound and flavor. From ‘Roots’ – a mix of warm, natural tones, reggae and jazz, and flavors like whiskey and smoke to ‘Sky’ – bright, bold hues, glossy electronica, and punches of rum, mango and absinthe. A dynamic installation of the MoodUP refrigerator will cue the shifts in mood throughout the evening. As the palette of the fridges shifts, the colors and lighting in the space, the genres of music in the DJ sets and the flavors on the cocktail menu will shift with it.

Along with meeting the new MoodUP refrigerator and enjoying delicious, hand-crafted drinks, guests at the event will get to spend an evening listening to great sounds, with themed sets programmed by NTS and featuring DJs Eva Geist, mobilegirl, Slim Soledad and Zakia. Notes + Tones kicks off at CAN on the evening of September 3.

Those in attendance will also have the opportunity to see how easy it is to change the MoodUP’s color or theme using the LG ThinQ™ app. What’s more, they’ll even receive a specially-made cocktail matched to their favorite MoodUP look.

“The MoodUP refrigerator is a highly-evolved home appliance that can change colors to match users’ moods and enhance the kitchen environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are thrilled to be collaborating with NTS on this exciting event. They play with a broad spectrum of genres and sounds which made them the perfect partners to showcase the many moods and hues of the MoodUP fridge.”

The brand-new MoodUP refrigerator is on display at LG’s exhibition booth in Hall 18, Messe Berlin during IFA 2022 (September 2-6).

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LG to Tease Exclusive PLAYMOBIL Collectibles at IFA 2022

LG collaborated with PLAYMOBIL and presented an exclusive collection of LG-themed toys at IFA 2022

Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase

BERLIN, Sep. 2, 2022 — LG Electronics (LG) in collaboration with PLAYMOBIL^®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.

Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.

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MoodUP™ Refrigerator at IFA 2022

A woman is remotely playing music via a built-in Bluetooth speaker of the LG MoodUPTM refrigerator at the house party

LG’s New Refrigerator Ready to Lift People’s Moods at IFA 2022

LG MoodUPTM refrigerator door panel colors can be changed via the ThinQ app

Featuring Unique, Color-Changing Door Panels,
the Innovative ‘MoodUP’ Fridge Revolutionizes the User Experience

BERLIN, Sep. 1, 2022 — LG Electronics (LG) is set to unveil its groundbreaking MoodUP^™ refrigerator with color-changing LED door panels at IFA 2022. Following up the recent launch of LG’s ‘always-evolving’ upgradable appliances, and the introduction of the ultra-elegant LG Objet Collection, the new fridge serves as yet another example of the company’s ability to respond to – and create – new trends in the home appliance space. The unique MoodUP, equipped with LG’s advanced refrigeration and smart technologies for better food freshness and enhanced convenience, also delivers a completely new kitchen experience, allowing users to choose a wide range of vibrant colors to its LED doors and play music via its built-in speaker as per their personal tastes and moods.

With its innovative LED door panels, LG’s MoodUP refrigerator presents unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen. Through the LG ThinQ^™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, giving them the ability to change the look of the fridge and their kitchen environment. Users can also customize the panels’ appearance and refresh the mood by applying various, evocative color themes including Season, Place, Mood and Pop. Using the tones and hues of nature, Season represents different times of year, while Mood elicits a feeling of wellbeing through the use of soft, soothing colors.

In addition to its stunning, changeable colors, LG’s new refrigerator provides excellent sound via a built-in Bluetooth speaker that can be easily connected to a smartphone, tablet or laptop. Users can match their mood – or the fridge’s current color or theme – with songs from their favorite music streaming apps, or from the Music Collection playlist on the ThinQ app. What’s more, when the speaker is playing audio, the MoodUP’s LED panels can change colors in sync with the music, adding a sense of liveliness and fun to users’ time in the kitchen.

LG’s revolutionary, new fridge also boasts user-friendly features, such as convenient and colorful notifications. When the refrigerator’s door sensor detects that the fridge compartment has been left open for too long, the panel on the door left open blinks repeatedly; letting users know that the door needs closing and helping to prevent cold air loss and unnecessary energy consumption. And when the MoodUP’s motion sensors detect that someone is approaching, both panels blink in welcome. The fridge even makes things easier at night time, its freezer door glowing brighter to help midnight snackers find and open the door.

With its LED door panels switched off, the MoodUP refrigerator offers a combination of Lux Gray and Lux White for a more traditional look in the kitchen. The chic, timeless finish harmonizes with any décor and evokes the natural, subtle contrast of different colored stones.

LG’s game-changing, new fridge also applies the company’s own On-Device AI chip for smart home appliances. Integrating advanced AI, the module enables the MoodUP to improve and extend the user experience with features such as upgraded voice recognition and Wi-Fi and Bluetooth connectivity.

“We at LG have always found exciting, new ways to move the customer experience forward and we are proud to do it again with the brand-new MoodUP refrigerator,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Bringing color, music and convenience to the kitchen, and incorporating LG’s cutting-edge technologies and innovative design features, this unique refrigerator demonstrates our continuing commitment to delivering a better life at home.”

Visitors to IFA 2022 (September 2-6) can experience all of LG’s latest innovations, including the MoodUP refrigerator, at the company’s booth in Hall 18, Messe Berlin.

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LG OLED Flex at IFA 2022

LG Styler ShoeCase and ShoeCare at IFA 2022

LG Presents a ‘Life, Reimagined’ at IFA 2022

Company Introduces Products and Services
Designed to Bring New Possibilities and Experiences to Daily Life

BERLIN, Sep. 1, 2022 — At IFA 2022, LG Electronics (LG) is showcasing a diverse range of smart life solutions designed to meet the needs and tastes of consumers in a changing world. Under the exhibition theme of ‘Life, Reimagined,’ the company is presenting its cutting-edge consumer-centered innovations that bring new possibilities and experiences to daily life.

When entering LG’s booth (Hall 18, Messe Berlin) at IFA, visitors are greeted by the jaw-dropping 97-inch OLED evo Gallery Edition TV. The world’s largest OLED TV, the 97-inch G2 model adds a whole new dimension to home entertainment with its self-lit OLED picture quality, advanced AI-based image-processing technologies and impressive scale. Several of LG’s latest, premium large-screen TVs will be on display this IFA, including the award-winning 88-inch LG SIGNATURE OLED TV 8K. Also on show in Berlin is LG’s massive 136-inch 4K Micro LED (3,840 x 2,160). This innovative home entertainment solution presents first-class picture quality on a spectacular scale, pairing micrometer-sized self-lit pixels with a modular design.

Visitors to LG’s booth will also have the opportunity to enjoy an immersive OLED gaming experience in the retro-style Flex Arcade Zone. Inside are several gaming stations where visitors can try out new console games and old-school classics on LG’s state-of-the-art OLED TVs, including the world’s first flexible 42-inch OLED TV – the brand-new LG OLED Flex. Offering ‘20 curves in one screen’ and a host of gamer-centric features and settings, the Flex lets users personalize their gaming setup like never before.

LG’s booth also includes the Lifestyle Zone, where visitors can explore a wide range of LG products and services that can be tailored to suit any tastes or preferences. The Lifestyle Zone serves up a stunning showcase highlighting LG’s latest lifestyle TVs from the LG OLED Objet Collection, its newest audio solutions, such as the distinctive LG XBOOM 360 wireless speaker, and exclusive furniture pieces and home accessories from premium Dutch lifestyle brand, Moooi.

Other innovations on display at IFA include LG’s total shoe care solution, the LG Styler™ ShoeCase and ShoeCare, AI washer and dryer models that make laundry management faster and more convenient, and the Aero Furniture: a table-type air purifier that blurs the line between furniture and high-performance air care appliance. IFA attendees can also get ‘hands on’ with LG’s latest ergonomics- and productivity-enhancing monitors at the Ergo Monitor Workstation, and its growing selection of gaming displays at the UltraGear Gaming Monitor Play Zone.

The ‘Life, Reimagined’ experience can be enjoyed in-person by visiting LG’s booth at IFA 2022 (September 2-6). Those unable to attend will still be able to tour LG’s booth via videos uploaded to the LG Global YouTube channel (www.youtube.com/GlobalLG).

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Press Kit for MoodUP™ Refrigerator

LG is Teaming Up with NTS to Showcase the Brand-new MoodUP at the
“Notes + Tones” Event Featuring Themed Cocktail Pairings and Music Programmed by NTS

BERLIN, Sep. 1, 2022 — LG Electronics (LG) is set to host a sophisticated party in Berlin, to share the brilliance of its new MoodUP™ refrigerator, unveiled today at IFA 2022. Held in partnership with NTS Radio – a global online radio station and media platform – the event will present inspiring, mood-driven experiences centered on LG’s latest kitchen innovation ‘MoodUP’ refrigerator. With its revolutionary, color-changing LED door panels, LG MoodUP delivers unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen.

Taking cues from the creative potential of the MoodUP refrigerator, the Notes + Tones event will showcase a range of moods by mixing color, sound and flavor. From ‘Roots’ – a mix of warm, natural tones, reggae and jazz, and flavors like whiskey and smoke to ‘Sky’ – bright, bold hues, glossy electronica, and punches of rum, mango and absinthe. A dynamic installation of MoodUP refrigerator will cue the shifts in mood throughout the evening. As the palette of the fridges shifts, the colors and lighting in the space, the genres of music in the DJ sets and the flavors on the cocktail menu will shift with it.

The brand-new MoodUP refrigerator is on display at LG’s exhibition booth in Hall 18, Messe Berlin during IFA 2022 (September 2-6).

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LG Takes Gaming Immersion Next-Level With World’s First Bendable 42-Inch OLED TV

Groundbreaking LG OLED Flex Delivers Personalized Gaming Experience with Fully
Adjustable Screen Curvature, Superb Picture Quality and New Gaming Features

SEOUL, Aug. 31, 2022 — LG Electronics (LG) is introducing LG OLED Flex (model LX3), an innovative new TV boasting the world’s first bendable 42-inch OLED screen. Perfect for immersive console, PC and cloud gaming, and for enjoying live TV broadcasts and content streaming services, LG OLED Flex ushers in a whole new era of screen customizability. The LX3’s remarkable display can go from completely flat to spectacularly curved (900R),¹ letting users choose their ideal arc from twenty levels of curvature, for a truly personalized viewing experience.

The game-changing form factor of the LG OLED Flex is made possible by LG’s backlight-free, self-lit OLED technology. Whether flat or curved, the LG OLED evo technology-equipped LX3 delivers the same exceptional picture quality and performance that have made LG OLED the choice of discerning consumers the world over. Providing infinite contrast, deep blacks, highly-accurate colors (100 percent color fidelity certified),² a lightning-fast 0.1 millisecond response time and low input lag, LG OLED Flex will make users feel like they’re part of the on-screen action.

In addition to lifelike image quality, powered by α (Alpha) 9 Gen 5 intelligent processor and unique picture algorithms, LG OLED Flex offers outstanding eye comfort as evidenced by its multiple flicker-free, glare-free³ certifications. Easier on the eyes, the LX3’s OLED screen enables users to enjoy longer gaming sessions and binge-watch their favorite shows without experiencing eye fatigue. Meanwhile, the application of LG’s super anti-reflection (SAR) coating helps to reduce visual distractions, so that users can focus all their attention on what’s on screen.

With compelling customization options for a more personalized user experience, the bendable 42-inch display is unlike anything else on the market. Users can quickly adjust the LX3’s curvature to one of two available presets using the dedicated button on the remote control or manually change the degree of curvature in five percent increments over 20 different levels. Additionally, the screen of LG OLED Flex can be tilted toward up to 10 degrees or away up to 5 degrees from the user and has a height-adjustable stand – up or down by 140 millimeters – guaranteeing ergonomic comfort for those who like to sit up, and those who like to lean back.

What’s more, the LX3 comes with exclusive features and functions that give users greater control over their gaming experience. For example, they can adjust the size of the onscreen image⁴ according to their individual preferences or the genre of game they’re playing. Fans of role playing games (RPGs), racing games or platformers will likely want to use all 42 inches of the screen, while real time strategy (RTS) or first-person shooter (FPS) gamers might prefer a 32- or 27-inch image that allows them to see everything going on in the game-environment at a glance. The image resize feature can be easily accessed from the ultra-convenient Gaming Dashboard menu, where users can also choose the position high, low or centered of the smaller image on screen.

The new Game app, which is exclusive to the LX3, supports custom screensavers, offers shortcuts to popular apps, such as Twitch and YouTube, and provides a list of connected external input devices, all on the same screen. Revamped for LG OLED Flex, LG’s Gaming Optimizer adds customized sound settings for specific game genres to its diverse range of gamer-centric picture and audio options. Its dedicated game sound settings menu includes an equalizer, switches for AI Game Sound and Dolby Atmos, and offers access to advanced audio settings, enabling users to tailor the gaming experience precisely how they want it.

Gamers will also appreciate the LX3’s Multi View mode, which allows them to view content from two different sources simultaneously and select which audio they want to hear. This means they can play a PC or a console game while watching YouTube videos⁵ streamed from their smartphone at the same time.

For maximum convenience, the Switching Hub function makes it possible to use the LG OLED Flex’s built-in microphone and any devices connected via its USB ports such as a headset, keyboard or mouse with a PC connected by HDMI cable. By pressing the source switching button on the side of the LX3’s stand, users can switch device connection back and forth between PC and LG OLED Flex without having to physically disconnect and reconnect anything. Additionally, the built-in mic provides effective echo-cancellation for crystal-clear voice chatting while gaming.

The LX3 also delivers excellent sound with two front-firing 40W speakers that help further elevate the gaming and content-viewing experience. And with built-in support for Dolby Atmos, the TV adds greater clarity, depth and liveliness to audio on compatible titles.

LG’s outstanding OLED TV lineup, including the new LG OLED Flex, offers one of the best big-screen gaming experiences around, with support for Dolby Vision gaming at 4K 120Hz and the latest HDMI 2.1 features, such as variable refresh rate (VRR) and auto low latency mode (ALLM). Moreover, LG’s bendable display is G-SYNC^® Compatible and AMD FreeSync™ Premium certified, ensuring tear- and stutter-free visuals that help bring games fully to life.

To complete the personalized user experience, LG OLED Flex incorporates a customizable lighting feature into its shield-like rear design. The LX3’s lighting enhances the atmosphere by synchronizing with the video or audio of the content playing on screen, offering five modes⁶ for users to choose from.

LG Flex will be on display at IFA 2022 in LG’s booth in Hall 18 of Messe Berlin.

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¹ Based on internal testing, the maximum curvature of LG OLED Flex is similar to that of a display with a fixed curvature of 900R.
² LG OLED panels are certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
³LG OLED panels are certified Flicker-Free and Discomfort Glare Free by UL.
⁴ Virtual screen size adjustment functionality will be available later this year.
⁵ YouTube videos can be streamed from a smartphone while playing games via an HDMI-connected source or while watching live TV.
⁶Lighting modes not available for all input sources.

LG Unveils Styler ShoeCase and ShoeCare at IFA 2022, Delivering Total Shoe Care Solution

Equipped With Company’s Renowned Clothing Care Technologies, New Products
Introduce an Innovative Shoe Management Experience, From Care to Storage

SEOUL, Aug. 30, 2022 — LG Electronics (LG) is revolutionizing the at-home shoe care experience with the introduction of LG Styler™ ShoeCase and ShoeCare at IFA 2022. Equipped with the company’s hygiene-enhancing TrueSteam™ technology, LG’s total shoe care solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles.

As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care.

LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light,¹ the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.

Also making its debut at IFA, like many of LG’s state-of-the-art home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare employs the company’s proven TrueSteam technology to deliver a ‘refreshing’ shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear, making shoes more pleasant to wear and to have around.²

Moreover, the new LG Styler ShoeCare solution optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. What’s more, quiet and efficient, LG’s revolutionary product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels, which ensures a quiet and efficient performance.

The convenient LG Styler ShoeCare also boasts LG’s unique multiple Moving Nozzle™, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.

For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. LG’s intuitive app lets users remotely control and monitor the Styler ShoeCase and ShoeCare, LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center.

“LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”

Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s booth in Hall 18, Messe Berlin.

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¹ LG Styler ShoeCase panels are coated with ultraviolet light absorber, helping to prevent discoloration caused by sunlight or fluorescent lighting.
² The Styler ShoeCare’s Zeo-Dry filter is made of the high-performance drying material, ‘Zeolite,’ which is commonly used for dehumidifying and deodorizing. The absorption feature is regenerated when heat and pressure are applied to a ZeoDry filter containing moisture or odor particles.

LG OLED Shines at Frieze Seoul as ‘OLED ART World Tour’ Continues

With Superior, Self-lit Picture Quality, LG’s Latest OLED TVs Continue the Journey to
Highlight the Intersection of Fine Art and Innovative Technology at Influential Art Fair

SEOUL, Aug. 29, 2022 — LG Electronics (LG) is showcasing the incredible image quality of the company’s OLED TVs and exciting, new possibilities for artistic expression as the LG OLED ART project comes to Frieze Seoul (September 2-5). Since establishing the LG OLED ART project, LG has created an unprecedented synergy with many artists worldwide, building a new trend in the art and technology world and the company’s OLED TVs have been the perfect digital canvases for memorable art world collaborations.

As part of the LG OLED ART project, the OLED ART World Tour, which has visited various regions including New York, London, Venice and Basel, continues its inspiring, international voyage of innovation and creativity at Frieze Seoul.

LG’s OLED TVs have featured in the work of several high-profile artists and have been exhibited at top galleries and renowned art events worldwide. The next stop on the OLED ART World Tour will be Frieze Seoul, which will mark the first time Frieze has taken place in Asia – and the second time LG has collaborated with the esteemed British-Indian artist, Anish Kapoor.

As it was during Art Basel 2022 in June, Kapoor’s experiential digital art will be showcased on the stunning LG SIGNATURE OLED R at Frieze Seoul. Kapoor’s mesmerizing digital works – which feature three-dimensional, abstract shapes with slowly shifting and gorgeously saturated colors – harmonize perfectly with the immaculate picture quality of LG OLED and the unique form factor of the company’s one-and-only rollable TV; delivering something extraordinary for art-lovers to enjoy in the South Korean capital.

And, as part of the ongoing LG-Kapoor collaboration, the LG SIGNATURE OLED R Anish Kapoor Edition will also be on display during Frieze. The exclusive, special-edition model includes Kapoor’s media artwork and comes with a numbered certificate and the artist’s signature.

LG has also teamed up with prominent American sculptor, Barry X Ball, who will be showing his first-ever NFT artwork at the event. Known for producing eye-catching sculptures that merge the contemporary and the classical, Ball has transformed some of his physical creations into 3D digital images complete with incredible detail and ‘surfaces’ one can almost feel.

Visitors to Frieze Seoul can admire the artist’s sculptural NFT artworks on LG’s state-of-the-art OLED evo TVs, which accurately reproduce the textures and colors of the materials – including precious metals and gemstones – used in Ball’s original sculptures. Offering higher brightness, clarity and detail, LG OLED evo delivers exceptionally lifelike images that practically jump off the screen.

Among the company’s advanced TVs displaying artwork at Frieze Seoul are the elegant LG OLED Objet Collection Easel and LG OLED Objet Collection Posé. The two aesthetically-pleasing models form part of LG’s latest innovative lifestyle OLED TV lineup. Perfect for complementing – and displaying – works of art, the Easel and Posé look right at home in the most sophisticated galleries and art museums.

LG continues to offer enriching art experiences all around the globe, hosting exclusive exhibitions and events that make clear the intrinsic link and undeniable harmony between art and technology. Its OLED ART project continues to produce memorable artist collaborations that are helping to expand the definition of art while also providing inspiring, new customer experiences. At Frieze Seoul, LG will once again honor its commitment to elevating art and lifestyles through the self-lit picture quality of its peerless OLED TVs. Every digital artwork brought to life by LG OLED will be uploaded to the project website as they are unveiled, so that art enthusiasts and OLED fans around the world can enjoy them anytime, anywhere.

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LG’s 97-Inch G2 OLED evo Gallery Edition Ready to Make Market Debut

LG Consolidates Position as Leader of Premium TV Market with Extensive Range of
Large Screen TVs Leveraging Latest Display Technologies

SEOUL, Aug. 29, 2022 — LG Electronics (LG) has announced that the world’s largest OLED TV, the LG OLED evo Gallery Edition TV, model 97G2, will soon be available for purchase in global markets. Specific launch dates for key markets will be shared in the following weeks.

The 97G2 has an awe-inspiring 97-inch screen that leverages LG’s self-lit OLED technology to deliver immersive viewing experiences on a grand scale. With the arrival of its biggest-ever screen size, the company’s 2022 OLED TV lineup now boasts stellar 42-, 48-, 55-, 65-, 77-, 83-, 88- and 97-inch options.

The undisputed leader of the global premium TV market for nine consecutive years,¹ LG OLED has become the choice of millions of consumers worldwide. OLED TVs employ self-lit pixels that can be turned on and off individually to reproduce perfect blacks, incredibly natural colors and infinite contrast. Backlight-free, OLED allows for the creation of unprecedented form factors such as flexible and rollable TVs.

At IFA 2022, LG will be showcasing the brand-new model, 97G2, as part of its expanded lineup of premium TVs, which includes a growing number of superb, ultra-large screen sizes designed for memorable home viewing experiences. The company will also show off the diversity of its cutting-edge display technologies, with models from its outstanding OLED, Micro LED and QNED TV ranges on exhibit at its IFA booth.

According to a recent market research report,² OLED TVs will account for 55 percent of the European premium TV market this year, and 66 percent by 2023. The report also forecasts that, in 2022, global shipments of TVs over 70-inches will reach approximately 14.9 million units, increasing to nearly 17.1 million units next year. With its widening portfolio of large and ultra-large screen OLED TVs, LG is well positioned to continue its dominance of the premium TV segment in Europe, and worldwide.

One of the stars of LG’s IFA exhibit, the 97-inch LG OLED evo Gallery Edition TV utilizes the company’s OLED evo technology, α (Alpha) 9 Gen5 AI Processor and advanced picture algorithms to deliver lifelike images and a genuinely immersive, cinematic viewing experience. The 97-inch G2 series model also incorporates LG’s flush-to-the-wall Gallery Design, offering a seamless, integrated look that will instantly elevate the most luxurious home movie theater.

Headlining LG’s stunning lineup of 8K TVs at IFA are the 88-inch LG SIGNATURE OLED 8K (model 88Z2) and 86-inch QNED TV (model 86QNED99). Both ultra-large models combine jaw-dropping size, the superior sharpness of the 8K (7,680 x 4,320) resolution and LG’s latest display technologies to make content of any genre more immersive. With over 33 million self-lit OLED pixels, the 88Z2 presents an amazing level of detail, along deep, dark blacks, infinite contrast and lifelike colors that remain true across a wide viewing angle. Meanwhile, the 8K 86QNED99 equips LG’s Quantum Dot NanoCell and Precision Dimming technologies to deliver sharp, vibrant images on its impressive 86-inch screen.

Also on show in Berlin is LG’s massive 136-inch 4K Micro LED (3,840 x 2,160). This innovative home entertainment solution presents first-class picture quality on a spectacular scale, pairing micrometer-sized self-lit pixels with a modular design.

Visitors to IFA 2022 (September 2-6) can check out all of LG’s latest flagship TVs, including the world’s first 97-inch OLED TV, at its booth in Hall 18, Messe Berlin.

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¹ Source: Omdia (In terms of units shipped over the 9-year period from 2013-2021)
² Source: Omdia (https://www.prnewswire.com/news-releases/omdia-transformable-display-market-will-grow-up-to-117-7-million-units-in-2029–301605840.html)

LG UltraGear Debuts 240Hz Curved OLED Gaming Monitor at IFA 2022

LG UltraGear OLED Gaming Monitor – Front and rear view

The Exceptional 45GR95QE Boasts a 45-inch Curved OLED Anti-glare Display
with a 0.1ms Response Time and a 240Hz Refresh Rate

SEOUL, Aug. 26, 2022 — LG Electronics (LG) is unveiling its latest premium monitors at IFA 2022 in Berlin, Germany, including the superb, new UltraGear™ OLED gaming monitor (model 45GR95QE). LG’s first curved OLED display with a 240Hz refresh rate, the 45-inch model is designed for immersive gaming experiences, offering the visual performance, speed and features serious gamers demand.

Visitors to LG’s booth at IFA 2022 can explore a wide range of cutting-edge LG monitor products, including the new UltraGear and the UltraFine™ Display Ergo AI (model 32UQ890), which delivers a truly customizable setup for superior user comfort at home or at the office.

UltraGear OLED Gaming Monitor

In addition to being LG’s first 45-inch curved OLED gaming monitor with a 21:9 aspect ratio and WQHD (3440 x 1440) resolution, the 45GR95QE is also the company’s first-ever display to combine a 45-inch screen-size with an 800R curvature; a pairing that helps boost users’ sense of immersion. A genuine gaming powerhouse, the 45GR95QE will be displayed at IFA 2022 along with LG’s impressive 48GQ900 UltraGear OLED gaming monitor.

As one would expect, the company’s newest gaming monitor ramps up the realism and responsiveness, offering excellent picture quality as well as unrivaled speed. Along with a 240Hz refresh rate and 0.1 millisecond Gray-to-Gray (GTG) response time, the 45GR95QE provides 98.5 percent coverage of the DCI-P3 color space, superior HDR10 performance and support for HDMI 2.1 – including features such as Variable Refresh Rate (VRR) – and DisplayPort 1.4. Thanks to its large size, 21:9 aspect ratio, borderless design and 800R screen curvature, the new UltraGear helps transport users into their favorite PC or console games as few other monitors can. What’s more, it is also the ideal size for most desk setups and offers smooth multitasking with features such as Picture-by-Picture (PBP) and Picture-in-Picture (PIP).

The UltraGear brand’s first curved OLED gaming monitor, the 45GR95QE delivers the same, stellar OLED picture quality as its predecessor (model 48GQ900) while adding an 800R curvature and LG’s Anti-glare & Low Reflection coating. These key enhancements help to increase users’ sense of being in the game, enveloping them in the onscreen action and reducing annoying, visual distractions at the same time. LG’s industry-leading OLED display technology also puts less strain on users’ eyes, which is especially helpful for those who enjoy losing themselves in long, uninterrupted gaming sessions.

UltraFine Display Ergo AI

LG’s UltraFine Display Ergo AI is making its much-anticipated debut at IFA 2022. The groundbreaking 32UQ890 is the first LG monitor capable of automatically adjusting its position to ensure continued ergonomic comfort throughout the day. With a built-in camera leveraging advanced AI, the UltraFine Display Ergo AI can continuously analyze the posture of the user – making subtle changes to screen height (0 ~ 160mm) and tilt (-20º ~ +20º) to prevent them from remaining in a single position for too long or from falling into poor posture over time. The 32UQ890 has three ergonomics-enhancing modes: AI Motion, Continuous Motion and Periodic Motion. AI Motion, which will be demonstrated at LG’s booth during IFA, tracks the user’s eye-level and adjusts height and tilt whenever a change is detected.

LG’s UltraFine Display Ergo AI sports a 31.5-inch 4K (3840 x 2160) IPS display with 95 percent coverage of DCI-P3 and excellent HDR image reproduction. The combination of a premium, high-resolution screen and an articulated stand that can be intelligently adjusted by LG’s AI technology, the 32UQ890 is a customized, comfort-enhancing workstation solution for busy professionals.

“LG’s portfolio of innovative products on show at IFA 2022 embraces the latest trends and technologies to meet the needs and lifestyles of today’s diverse consumers,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our brand-new UltraGear OLED gaming monitor elevates the gaming experience with its curved screen, anti-glare solution and ultra-fast 240Hz refresh rate, while the UltraFine Display Ergo AI delivers outstanding user comfort with its ergonomic features and futuristic design. We’re excited to debut both of these exceptional products at IFA and to be back on the ground in Berlin after a two-year break due to the pandemic.”

LG’s exhibition booth (Hall 18, Messe Berlin) at IFA 2022 from September 2-6 will give visitors the opportunity to experience the company’s very latest consumer electronics innovations, including its new display solutions for productivity (Ergo) and entertainment/gaming (UltraGear).

Specifications:

	UltraGear OLED Gaming Monitor (45GR95QE)	UltraFine Display Ergo AI (32UQ890)
Display Type	OLED (AGLR)	IPS
Screen Size	45-inch	31.5-inch
Resolution	WQHD (3,440 x 1,440)	UHD (3,840 x 2,160)
Color Gamut	DCI-P3 98.5%	DCI-P3 95%
Contrast Ratio	1,000,000:1	1,000:1
Refresh Rate	240Hz	60Hz
Response Time	0.1ms GTG	5ms GTG
Curvature	800R	N/A
HDR	HDR10	HDR10
Connectivity	HDMI 2.1 x 2 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)	HDMI x 1 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 3pole H/P out
Speaker	N/A	5W x 2 (MaxxAudio)
Remote Controller	Yes	Yes
Stand	Tilt: -2º to +15º (Manual) Height: 110mm (Auto) Swivel: ±10º Pivot: Not Available	Tilt: -20º to 20º (Auto/Manual) Height: 160mm (Auto/Manual) Swivel: ±270º (Manual) Pivot: Not Available Extend/Retract: 300mm

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LG Newsroom