Innovators Worldwide Take on Better Life for All Mission

Promotional image of LG's Life's Good Award

Fueled by its unwavering commitment to putting a warm smile on the faces of people from all walks of life, LG is constantly innovating to reimagine and reshape the future to present better lives through an inclusive society and flourishing environment.

To inspire and collaborate with like-minded innovators responding to the world’s most imminent challenges with their novel ideas LG opened up applications for its first-ever LIFE’S GOOD AWARD this September.

True to its name, this challenge solicited innovative solutions aligning with LG’s goal of creating a Better Life for All in two areas: Innovation for the Planet, which targets solutions that help preserve and repair the environment, and Innovation for People, solutions that prioritize safety, usability and accessibility for users of varying abilities and disabilities.

This initiative was the perfect opportunity to build on LG’s philosophy of open innovation, as it brought together over 334 creative minds from 61 countries around the globe to share their potentially world-changing ideas. With entrants competing against a one-in-a-hundred chance, this challenge showed just how many brilliant minds resonate with LG’s vision for a sustainable world, no matter where they hail from.

The successful culmination of the LIFE’S GOOD AWARD applications shines a bright light on the new direction LG is headed to adopt more sustainable business practices. The company is now turning its attention to widening the platform of opportunities and resources to invite people from all backgrounds to join its virtuous cycle of positive impact.

Adding even more expertise and fairness to the award is B Lab Korea, a non-profit with ample know-how in measuring and certifying a business’s social impact, which in partnership with LG has been tasked with evaluating applications based on their impact, innovation and feasibility – LG’s own criteria for innovations for a better life.

For the fairest, most knowledgeable evaluation process, LG enlisted the help of respected academics across various industries to join its executives on the judging panel, dubbed the Life’s Good Committee. This diverse talent pool of budding innovators, entrepreneurs, business professionals and renowned scholars perfectly demonstrates how society can come together as one to pave a better future for the people and their planet.

The LIFE’S GOOD AWARD grand finale will be held in January, with the four finalists set to be announced at CES^® 2023 and final pitches to be made in the following weeks. Although the end is in sight for the inaugural innovation challenge, LG’s collective journey toward a Better Life for All will continue for many years to come. With a commitment to ensuring Life’s Good in everything it does, LG will never cease to foster new possibilities for society and the planet.

To keep up to date with the latest LIFE’S GOOD AWARD news, stay tuned to the LG Newsroom.

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[On the Job] Building an Inclusive Organization that Creates a Better Life for All

Illustration of ESG department employees working together on a project

In this installment of On the Job, we go inside LG’s ESG department and take a look at how they’re promoting excellence in ESG.

In recent years, companies like LG have been incorporating environment, social and governance (ESG) factors into their business strategies and operations since an awareness of the need for ESG in business has become much bigger. As a responsible corporate citizen itself, LG recognizes the importance of applying ESG practices to its day-to-day operations if it wants to achieve its ambitious goals.

With this in mind, the company enlarged its ESG department early this year to carry out its mid-to-long-term ESG vision and strategic tasks. The extended department is responsible for leading the ESG Committee which meets twice a year to deliberate and decide on the company’s overall ESG management activities in detail.

To inspire greater transparency when it comes to ESG communications, LG’s ESG department publishes an annual sustainability report to clearly outline the company’s achievements, goals and plans to its external stakeholders. This year, LG thought its 2022 edition would be the perfect opportunity to unveil its sustainable vision of a Better Life for All, under which the company is expanding the scope of its sustainable practices to create a better life for not only its customers, but for its employees, suppliers and the environment as well.

To carry out this vision, the company launched The Better Life Plan 2030 which shines a bright light on the company’s six commitments by facilitating carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products and services.

One aspect the department is focused in on this year is ensuring all LG employees are on the same page when it comes to the company’s overarching efforts and goals. “In order to strengthen ESG management, all employees and stakeholders should have a high level of understanding of ESG,” said Hong Sung-min, head of LG’s ESG Department.

To get the job done in the timeliest manner, the department institutionalized a mandatory training program for all LG employees. This 30-minute online learning video session introduces the meaning and importance of ESG, LG’s mid-to-long-term plan and the six commitments we have committed to as one. The session was first rolled out to Korean employees on mid-November and was then expanded to employees working at its global offices two weeks later.

The learning session has already received an overwhelming response from LG employees in Korea. “One employee stated that the video lecture explained the company’s ESG vision and commitments clearly so that everyone could understand, and that it was a great opportunity to think about how it applies to his work,” remarked Kim Eun-gyeong, an associate of the ESG department.

To build an inclusive organizational culture, LG is making a conscious effort to carry out ESG activities with employees, with the ESG department actively collecting and applying ideas and feedback from employees. As a result, earlier this year, the company challenged its employees to come together in the collective journey towards circularity by using reusable cups at its headquarters buildling, LG Twin Towers, in Korea. By eliminating the use of paper cups in the office, the company expects to reduce 11 tons of greenhouse gases every year. The company even installed easy-to-use tumbler washers as well as ice makers in office lounges to make the transition easier.

LG Electronics North American headquarters campus located in Englewood Cliffs, New Jersey,
awarded by the U.S. Green Building Council with the 2021 USGBC Leadership Award for its LEED Platinum distinction.

The company also has an ESG Council, overseen by the CFO, that is held quarterly to discuss the direction of ESG management activities as well as the progress and improvement of specific tasks. Made up by decision makers from across various departments, including strategy, planning, energy, human resources, purchasing, R&D and marketing, the council discusses tasks necessary to achieve the company’s ESG goals, such as the use of renewable energy, measures to respond to greenhouse gas emissions in the supply chain, the establishment of diversity and inclusion policies as well as improvement of governance structure.

To go above and beyond, LG aims to strengthen its ESG management next year by expanding the number of eco-friendly elements utilized throughout the entire life cycle of household appliances, ranging from production and use to recovery and recycling. The ESG department has even recently set up ‘Eco-Friendly Supply Chain’ and ‘Eco-Friendly Packaging Strategy’ task teams to promote a leading circular economy.

Going forward, LG’s forward-thinking ESG department hopes to emphasize the authenticity of its ESG practices by establishing specific plans that help implement its commitments and realize its ESG vision, based on external environmental analysis and internal business analysis while ensuring to disclose all related information to its various stakeholders for a level of transparency it can be proud of.

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LG Presents Wise Heating for a Warm, Energy-Efficient Winter

Photo of a house with LG Therma V where a father holding his kid can be seen through the window

A warm, comfortable home is essential for enduring the harsh, Northern hemisphere winter. But cranking up the heat during the coldest months of the year does come at a cost, harming the planet by increasing carbon emissions and hitting home owners with some hefty energy bills. That’s why heating solutions such as LG’s air-to-water heat pumps are a wise choice; delivering next-level efficiency and a more eco-conscious performance to keep you cozy indoors when it’s too frigid to go out.

Here’s how installing a heat pump at home can help you enjoy a warm, energy-efficient winter.

The Perfect Energy-Saving Heater for Your Home

Offering numerous advantages over conventional heating solutions, heat pump systems can meet all of your space and floor heating needs and ensure a reliable supply of hot water, all winter long. A properly installed heat pump with a capacity suitable for the size or your space can consistently maintain the set temperature while generating fewer carbon emissions compared to an oil or gas boiler. What’s more, according to the German Heat Pump Association, heat pumps designed to operate using renewable energy sources can even help households to achieve carbon neutrality.

LG offers benefits for different types of buildings with both split and monobloc heat pump solutions,¹ such as those in the highly efficient LG Therma V R32 series. Boasting an A+++ energy rating in space heating with a Leaving Water Temperature (LWT) of 35 degrees Celsius,² LG Therma V can provide year-around hot water supply as well as heating and cooling for the whole house. Even when the temperature dips down to negative 7 degrees Celsius outside, it still delivers powerful heating at an impressive 100 percent of capacity.³

LG Therma V also features Seasonal Auto Mode – which enables it to automatically adjust performance in accordance with the temperature outdoors – and can heat water to a piping-hot temperature of 80 degrees Celsius.⁴ By installing an efficient heating system, you can make your home a warm, comfy oasis without consuming large amounts of electricity, thereby cutting energy costs and shrinking your energy footprint at the same time.

Smart Temperature Management

All LG Therma V solutions come with a remote control, while several models feature an integrated control panel where you can easily view a range of operational information – such as current mode and indoor temperature – and change settings as needed. The company’s solutions can also be remotely controlled from the LG ThinQ app, so you can have the perfect temperature awaiting you after a hard day at the office or make sure the heating is set to low when you’re away on vacation.

Enjoy a warmer winter at home this year, and every year, with a convenient, efficient heating system that’s better for the planet and for your wallet.

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¹For types of heat pumps, refer to www.lg.com/global/business/hvac-blog/which-heat-pump-type-is-right-for-me.
²Energy Label rating is based on COMMISSION DELEGATED REGULATION (EU) No 811/2013. Energy rating may vary depending on the LG Therma V model.
³Varies according to the model.
⁴ Domestic Hot Water (DHW) temperature of 58 to 80 degrees Celsius is available only when the electric heater is in use. (www.lg.com/uk/heating-awhp/split)

[Mobility Inside] Connecting Cars to the Internet via Telematics

Communications technology works in devices like smartphones to offer us increased convenience, keeping us connected with friends and family and providing an endless source of entertainment.

This technology can also be applied to mobility. Like a smartphone, a vehicle is equipped with communications technology that connects it to the internet, enabling passengers to do more on the move through automotive displays that show key information including directions, driving information, nearby restaurants and the news.

The technology that connects cars to the internet is known as telematics.

A portmanteau of ‘telecommunications’ and ‘informatics’, telematics refers to the use of on-board communications-enabled devices to store, send and receive information. A car collects data from various sources, including mobile networks, Global Positioning System (GPS), Location-based Services (LBS) and Intelligent Transportation Systems (ITS), which is then analyzed through telematics to provide the driver with all the info available.

So, why is telematics so important?

Core technology for autonomous cars

Autonomous cars must be able to operate without human intervention. With analysts predicting autonomous vehicles to generate as much as 40 terabytes of data every hour,* almost instantaneous communication is essential for self-driving cars to exist in a world that puts safety above everything.

Autonomous cars need to be able to detect all kinds of information using several cameras installed onboard, including data on local traffic, traffic signals, other vehicles and in-cabin conditions. The information is then transmitted to the cloud where it’s analyzed to achieve fully automated driving, a process which is faster and more accurate thanks to telematics.

Real-time updates for cars

Over-the-air (OTA) automatically updates a car’s software via wireless communications, reducing the need for service center visits for repairs or replacements and meaning new services that weren’t available at purchase can be added later.

With the modern car constantly evolving, communication with servers containing upgrade data must be seamless so that cars can automatically check for and apply updates and menus as soon as they become available. Telematics ensures this fast and accurate communication without error.

Connect via the internet

With most of today’s devices having access to the internet, we’ve already experienced how internet connectivity enhances convenience in many ways. In fact, we have come to trust and rely on communications to a point where we almost can’t live without it.

The same applies to the automotive industry, which is why Wi-Fi-enabled cars are on the rise. From receiving traffic guidance and requesting assistance during emergencies, to tracking the locations of stolen vehicles and sending high-resolution videos, telematics brings various features together to make the driving experience safer, easier and more enjoyable.

As we enter the 5G era, a more diverse and differentiated in-vehicle experience is on its way. However, reliable telematics will be key to ensuring a stable 5G connection as well as the outstanding quality of services like autonomous driving, vehicle-to-everything (V2X) systems and connected cars.

To prepare for what’s to come, LG Electronics’ Vehicle component Solution (VS) Company has been focused in on the R&D of its telematics for several years. For example, LG partnered with GM in 2015 to develop the Chevrolet Bolt EV’s telematics system, collaborated with Intel in 2016 to develop and pilot 5G telematics technology and teamed up with Qualcomm in 2017 to jointly develop next-generation connected car solutions.

To carry this momentum on, LG will continue to work with global partners to develop the telematics systems offering the most enhanced convenience and safety to millions of drivers the world over.

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* https://www.bloomberg.com/news/articles/2021-09-17/carmakers-look-to-satellites-for-future-of-self-driving-vehicles

LG Smart TV Customers Get Ready for the Holidays With Three Month Free Trial of Apple TV+

Company Offering LG Smart TV Owners Worldwide Opportunity to Watch
Acclaimed Apple TV+ Series and Films for Free for Limited Time Only

SEOUL, Dec. 2, 2022 — LG Smart TV owners in over eighty countries will gain access to three months of Apple TV+ for free, supplying them with popular, award-winning content to enjoy over the holidays.¹ Starting this week, the promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users must access the Apple TV+ app via a compatible LG Smart TV and follow the redemption instructions.²

With Apple TV+, LG Smart TV owners can enjoy premium Apple Original drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner “CODA,” record-breaking Emmy Award winner “Ted Lasso,” holiday musical comedy “Spirited” and hit series such as “Bad Sisters,” “Slow Horses” and many more, as well as live sports, beginning with “Friday Night Baseball” and Major League Soccer matches coming in February 2023. After its launch in 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 280 wins and over 1,200 awards nominations.

LG Smart TVs leverage cutting-edge picture and sound technologies for stunning home entertainment experiences. The company’s industry-leading TVs employ Dolby Vision IQ and Dolby Atmos enhancing the immersive home entertainment experience, especially when streaming the Dolby mastered Apple TV+ titles.

To add even more convenience to the viewing experience provided by LG Smart TVs supporting webOS 4.0 or higher, viewers can use LG Magic Remote to point, click and scroll the app’s interface and utilize its built-in microphone to search, discover and start watching the high-quality content featured on Apple TV+ via simple voice commands.³What’s more, webOS 22 supports personal profiles to deliver to each individual their own personalized viewing experience.

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¹ Start date may vary by region. Offer ends January 31, 2023. Promotion applies to countries where Apple TV+ is available. Please check local details at www.lg.com.
² Offer available with LG 4K and 8K TVs from 2018 to 2022. Offer ends January 31, 2023. Valid only for new subscribers to Apple TV+ in your region, age 13+. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires iTunes/Apple Media Services account. Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/us/terms.html. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc. Apple is not a participant or sponsor of this promotion.
³ Voice command available in twenty-two languages.

Cultivating the Dreams and Goals of Youth With Disabilities

Images of five students who have won the GITC program

Since its introduction, the Global IT Challenge for Youth with Disabilities (GITC) program has aimed to offer opportunities for the next generation of youth with disabilities to take a step closer to their big dreams and goals by strengthening their IT skills and capabilities.

Let’s take a look at some of our winners from around the world and see how LG and the GITC program have empowered them to create more success stories.

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Enjoy Smart Living Everywhere You Go

Inside of HA House Summer decorated with LG DUALCOOL air conditioner and LG PuriCare 360

While flying cars are still quite far away from being a real thing, some of the ideas we used to have about life of the future have turned into a reality. Smart living powered by Internet of Things (IoT) devices is a perfect example. Through its industry-leading IoT technologies, LG is more committed than ever to providing consumers with an all-around better quality of life by enabling connected smart homes powered by ThinQ.

To give travelers a taste of this smart living far away from home, LG Taiwan partnered with two accommodation providers in the city of Yilan, located on the nation’s northeastern coast, to offer a much-needed escape from the hustle and bustle of urban life.

As part of this two-year partnership, LG Taiwan teamed up with The Westin Yilan Resort for the launch of the “LG ThinQ One-Bedroom Pool Villa” – a luxurious villa featuring modern, white décor and plenty of natural light. This elegant space also features minimalist wooden furniture and access to a private pool, Zen garden and hot spring so guests can rejuvenate their minds and bodies, freeing themselves from all outside distractions.

For the most advanced and unique smart home experience, the villa’s guest rooms are packed with popular LG smart home appliances, smart TVs and AV products so that they can try everything and experience how easy it is to control them all on the ThinQ app.

During their stay, guests can activate, schedule and view the status of the home’s appliances anytime through the smartphone provided in their room, and utilize LG OLED TV’s Home Dashboard or smart speakers to control them remotely, ensuring people of all abilities can experience the smart life powered by LG.

On entering the picturesque villa, travelers can place their outerwear in LG Styler to eliminate the germs they collected on their travels. For guests who just enjoyed a quick swim, LG dryer can gently dry their clothes to eliminate damp odors without damaging the most delicate of fabrics. Moreover, guests can enjoy high-quality multimedia entertainment with LG Ultra HD 4K OLED Smart TV, which can also be used to monitor and control the smart appliances, such as turning on LG PuriCare AeroTower or PuriCare dehumidifier to create the most comfortable indoor space even during rainy, humid days.

To follow up its first collaboration with the DEZU Group in 2021, which brought to life the “HA House Autumn,” LG Taiwan created a second ThinQ home this year called the “HA House Summer”, which is even more smart and comprehensive than the first, setting a new benchmark for the era of smart travel accommodations.

“HA House Summer” is a 5-story home converted from the personal residence of DEZU Group’s founder. Featuring a simple yet modern white exterior design, the building itself utilizes large floor-to-ceiling windows to create a living space that harmonizes with surrounding nature.

This sprawling house is filled with LG’s full range of Wi-Fi-enabled smart home appliances, including LG DUALCOOL air conditioner, LG PuriCare 360° Air Purifier, LG PuriCare AeroTower and LG QuadWash dishwasher. Guests can turn on each floor’s air conditioner via the ThinQ app before entering to enjoy a cool temperature and fresh air as soon as they step inside.

The wireless, portable XBOOM 360 Bluetooth speaker provides immersive surround sound while LG StanbyME, a 27-inch wireless touchscreen monitor with movable stand, lets guests enjoy audio and video entertainment on the outdoor turf, at the pool, in the basement’s gaming room and everywhere in between.

What’s more, the second floor is furnished with home furniture appliances from the LG Objet Collection, including LG WashTower™, LG Styler and LG CordZero^ThinQ A9 Kompressor+ vacuum cleaner, while the popular InstaView™ Door-in-Door™ refrigerator is installed in the first-floor kitchen. The LG Objet Collection’s natural color palette evokes comfort and familiarity through its light pastel colors and elegant earth tones which harmonize with nature.

Continuing its collaborations with global travel and accommodation providers, LG will ensure the smart life is no longer limited to the home and the most instantaneous smart services will be harnessed to create a minimalist lifestyle with infinite possibilities during travels.

Contributed by LG Taiwan

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[LG SIGNATURE Inspirations] The Art of Movement Meets Technological Mastery in Seoul

Professional ice skater Cha Jun-hwan admiring the LG SIGNATURE OLED R TV on display in the LG SIGNATURE Hall lobby

Cultural institutions play a pivotal role in shaping the local arts, the perfect example of one being the LG Arts Center SEOUL – the pinnacle of the Korean arts and culture scene which reopened its doors to the public this year.

Gracing the venue is the LG SIGNATURE hall, an elegant space aptly named after LG’s ultra-premium brand and global benefactor of the arts. Home to diverse, phenomenal performances, this hall is testimony to LG SIGNATURE’s firm dedication to cultivating the finest of culture. To celebrate the opening of LG Arts Center SEOUL as well as the LG SIGNATURE hall, LG on behalf of LG SIGNATURE hosted an exclusive performance series in November to deliver a “moving” experience – both literally and figuratively – to local art aficionados.

With two major performances, He Who Falls and Opening 2, this exciting series introduced Yoann Bourgeois, a dancer-choreographer and performance director with major standing in the global contemporary performing arts world, to the most sophisticated Seoulites. Blurring the lines between acrobatics and dance, Bourgeois’s interdisciplinary approach embodied LG SIGNATURE’s philosophy and home appliances that unite the best of art and technology.

Photo Credit: Studio AL

Possibly the most sought-after performance in the LG Arts Center SEOUL opening festival was He Who Falls, which treated LG SIGNATURE hall goers to a dynamic performance directed by Bourgeois and performed by the renowned National Choreographic Center of Grenoble. During the impressive show, its exceptionally talented dancers demonstrated seamlessly elegant movements on a rotating turntable to Frank Sinatra’s iconic song, My Way.

Meanwhile, Opening 2 offered a short yet mesmerizing glimpse into the grace, power and presence Bourgeois brings to the stage. LG SIGNATURE’s most distinguished customers and clients were invited to attend both shows so that they could fully understand the brand’s unique artistic approach to shaping customer experiences.

As to immerse visitors in truly aesthetic sensations, LG SIGNATURE set up a special exhibition and photo zone in the LG SIGNATURE hall’s main lobby. Echoing the unique architectural style of the LG Arts Center SEOUL conceived by virtuoso Tadao Ando, the exhibition zone provided a look into the LG SIGNATURE products synonymous with artistry, including LG SIGNATURE Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV.

Elsewhere in the lobby was a fully interactive photo zone which brought Bourgeois’s performances to life again, leaving visitors with truly unforgettable impressions and sensitivities.

Curating and introducing the best of the arts to customers worldwide, LG SIGNATURE continues to enrich the lives of so many by introducing new and unique experiences that echo the premium brand’s long-held philosophy. Stay tuned to Beyond News to learn more about LG SIGNATURE’s inspiring collaborations of the past, present and future.

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LG Hosts Exclusive Performance Series Showcasing the Best of Contemporary Arts

A shot of the LG SIGNATURE product exhibition zone at LG Arts Center SEOUL from the right

On Behalf of Premium Brand LG SIGNATURE, LG Introduces
Immersive Performances at the LG Arts Center SEOUL

SEOUL, Nov. 28, 2022 — LG Electronics (LG) brought together the world of art and technology with its ultra-premium brand, LG SIGNATURE, sponsoring two immersive performances at the LG Arts Center SEOUL in South Korea last week.

One of the most sought-after performances in the Center’s opening festival, the series introduced Korean audiences to Yoann Bourgeois, renowned artistic director-choreographer and performance artist, for the first time. The performance series well marks LG’s time-old commitment to the cultivation of the arts beginning from the operation of the LG Arts Center SEOUL.

After 22 years of operation, the LG Arts Center SEOUL re-opened its doors again to the public in October in a building designed by Japanese architectural virtuoso Tadao Ando. A testimony to LG’s devotion to the arts, the relocated Center boasts a spacious, new performance venue, the LG SIGNATURE Hall. The remarkable space has seating for 1,335 and is home to special performing arts programs from all over the world, including the Yoann Bourgeois series.

Introduced to South Korea for the first time, Bourgeois, who has a diverse background that includes circus training, is a major figure in the global contemporary performing arts scene. His riveting performances celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance and revealing a truly unique creative vision. Bourgeois’s artistry and innovative approach to his craft echo the philosophy of LG SIGNATURE, a brand whose home appliances seamlessly unite the best of art and technology.

Proudly sponsored by LG on behalf of the LG SIGNATURE brand, the inspiring He Who Falls was performed by the National Choreographic Center of Grenoble under Bourgeois’s direction, with the late Frank Sinatra’s signature song, My Way, accompanying the dynamic movements of the performers. Opening 2, a short yet equally mesmerizing work, introduced audiences to the grace, power and presence that Bourgeois so effortlessly brings to the stage. As a part of LG SIGNATURE’s extensive customer experiences, select customers and clients were invited to attend both performances.

During the Yoann Bourgeois series, visitors to LG Arts Center SEOUL were treated to an opportunity to enjoy the exclusive pop-up LG SIGNATURE exhibition and photo zone located in the LG SIGNATURE Hall lobby. Echoing the unique architectural design philosophy of Tadao Ando, the exhibition zone offered a glimpse into the best of LG SIGNATURE’s innovations, such as the Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV. Meanwhile, the ultra-interactive photo zone featured memorable moments from the Yoann Bourgeois series for audiences to immerse in.

“It was a great honor to introduce audiences in Korea to the artistic innovation of the inimitable Yoann Bourgeois,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Staying true to our philosophy, we will continue to partner with artists and institutions that share our vision of a better world through the power of art.”

An innovative brand founded on the philosophy of bringing art and technology together as one, LG SIGNATURE will continue to support the best of the arts, worldwide. More on the brand’s high-profile art collaborations can be found on LG Newsroom.

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[On the Job] Lifegraphy, Turning Data into Innovative Products for Real People

A woman is remotely playing music via a built-in Bluetooth speaker of the LG MoodUPTM refrigerator at the house party

In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life

Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend.

When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers.

Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data.

Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process.

But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable.

Lee Kun-woo, lead of LG EI Task

“The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task.

Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand.

Noh Eun-young, a specialist at LG EI Task

“There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.”

LG’s newly introduced MoodUP™ refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them.

Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level.

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LG Electronics Charts Course to the Future With New Organizational Changes

Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines

SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.

A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.

The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.

LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.

In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.

Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.

Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.

Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.

Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.

The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.

The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.

The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.

All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.

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Perfect Fusion of Technology and Art

LG OLED installed at Digital Art Fair Xperience Hong Kong

Art not only inspires, it also completely changes the way we see the world. Having long understood this, LG has been committed to making life better through the power of art and technology for many years, a promise embodied by the LG OLED ART project which celebrates this merging of technical essence and artistic creativity.

To make Asia’s largest digital art event the next stop on this influential project’s calendar, LG became the Exclusive Screen Partner of Digital Art Fair Xperience Hong Kong. Exhibiting and debuting several creative, cutting-edge products that advance the digital art movement, LG brought its leading OLED technology to display diverse artworks in extreme detail, showing every little brushstroke while also explaining how LG merges technical essence with artistic creativity.

Taking this opportunity to connect with the art scene on a deeper level, LG selected its stunning LG Transparent OLED Display to present the eye-catching MetaSkull artwork by renowned London-based Chinese artist Jacky Tsai, which took him and his creative team three years to perfect. A unique looping video at 4K, this masterpiece depicts a metaverse skull which opens a new chapter for art and is set to be auctioned off by Sotheby’s.

With 38 percent display transparency, the stunning perspective design perfectly integrates the piece into the exhibition, with every fine detail of the skull revealed through the intense color contrast of LG OLED technology. Visitors and media guests were stunned by this superb technology’s ability to harness the power of technology to make amazing art into breathtaking art.

The LG OLED Objet Collection was also present to display top digital art, including LG OLED Objet Collection Easel which, as its name suggests, resembles an elegant art frame and features a moveable fabric cover that offers a subtle, modern aesthetic. Also making an appearance was LG OLED Objet Collection Posé, which was being introduced to Hong Kong for the first time. The magnificent Posé boasts softly curved edges and a soothing, soft beige color which complements the woven fabric grooves on the back to make it aesthetically pleasing from every angle.

Another newcomer to Hong Kong was LG OLED Flex, a groundbreaking TV that separates itself from traditional gaming displays as the world’s first freely bendable 42-inch OLED screen – a true TV history maker.

In addition to newly launched products, LG also showcased the magnificent works of well-known artist Barry x Ball on its 97-inch LG OLED evo Gallery Edition TV, once again demonstrating how LG’s self-lit OLED enables the ultimate digital canvas for the new generation of artists.

(From left) Henry Chu’s ‘Flowered World’ and ‘Piano Wind’

Inside the Collector Showcase zone, LG OLED evo Gallery Edition TVs displayed two astonishing pieces by talented Hong Kong-based artist Henry Chu, who works with data, music and body movements to come up with the most unique creations. Chu’s inspiring Piano Wind NFT features vivid colors and contrast, which means it requires the lifelike colors only LG OLED evo Gallery Edition TV can produce to reach its full potential.

This exciting collaboration with the Digital Art Fair Xperience represents LG’s transformation into a leading advocate of fine art, and once again reinstates the brand’s commitment to inspiring art creation through the unique values LG OLED ART continues to deliver around the globe.

Contributed by LG Hong Kong

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LG UltraFine OLED Pro Meets the Future of Media Production at Griffith Film School

A closeup photo of LG UltraFine Display OLED Pro monitor displaying an orchestra during its performance

A major part of any film project is the reviewing, editing and manipulating of video and sound – tasks that require high-quality displays that can run multiple applications and data streams and provide the most accurate image reproduction. LG has applied its self-lit display technology to create the LG UltraFine™ OLED Pro series, a lineup of professional-grade monitors offering various features and capabilities needed for media and film production.

To promote its first-class displays and show its support for the cinematic arts, LG is actively seeking opportunities to sponsor professional societies and innovative educational institutions dedicated to advancing the medium of film. Recently, the company established a partnership program with Griffith Film School, a well-known Australian institution that continues to supply the entertainment industry with talented and capable people. Through the new program, LG will furnish Griffith’s Brisbane campus with a number of LG UltraFine OLED Pro monitors to support students as they learn their craft.

Designed with film and media professionals in mind, LG UltraFine OLED Pro monitors (models 32BP95E, 27BP95E, 32EP950 and 27EP950) boast premium 4K OLED displays that deliver natural, accurate colors with 99 percent (typical) coverage of both the DCI-P3 and Adobe RGB color space. This wide range of color gamut enables the monitor to sufficiently reproduce color areas of multiple standards and represent accurately the exact computed color values that film directors’ use. With 1,000,000:1 high contrast ratio, almost all colors and visuals that creators or editors intended can be presented precisely. Bringing the advantages of OLED’s self-lit pixels to the desktop, the monitors also provide superb HDR and SDR performance.

Founded in 2004, Griffith Film School is one of the largest learning institutes of its kind in Australia. Notable Griffith alumni include Matthew Hanger, a multi-award-winning visual effects artist, and Peter Spierig, an award-winning feature film director. The school offers an array of specialized programs, including cinematography, post-production, visual effects, screen music, production design, documentary-making, computer animation and game design – creative endeavors that are perfectly matched to LG UltraFine OLED Pro monitors.

“Working with LG really makes sense for us as they understand the unique needs we have as filmmakers – and that’s something you can clearly see in the capabilities and feature sets of their monitors,” said Herman Van Eyken, head professor at Griffith Film School. “LG UltraFine OLED Pro monitors are state-of-the-art monitors that provide the faithful image reproduction that our students need to realize their artistic vision.”

As a result of the partnership, both students and faculty members at Griffith Film School will get to explore everything that LG UltraFine OLED Pro monitors have to offer. LG UltraFine OLED Pro monitors are available to use in the school’s Grading Suite while several units of the equally impressive LG UltraWide™ monitor (model 40WP95C) are installed in the Editing Suite.

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Global IT Challenge: LG’s Journey Towards a Better World

Always understanding its responsibility as a corporate citizen to make a positive impact on society, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program since 2011, strengthening youth’s IT skills and capabilities that will help them in the real world.

Let’s take a look at the history of the GITC and how it has grown into the international program it is now to enhance accessibility for youth with disabilities from all around the world.

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LG Supports Young Technology Leaders With Disabilities Through 2022 Global IT Challenge

Abiyu Ezar Firdausi from Indonesia awarded as the Super Challenger in the 2022 GITC through livestream.

Attracting More Than 320 Participants From Around the World,
GITC Continues to Empower Youth With Disabilities for Eleventh Year

SEOUL, Nov. 21, 2022 — LG Electronics hosted the final round of the 11th Global IT Challenge for Youth with Disabilities (GITC) last week. The two-day event saw inspiring, young participants from all over the world test their skills for computer-based activities in a series of timed challenges. Adopting a hybrid online and offline format, several key participating countries including Korea, Indonesia and Vietnam set up venues locally as well.

Following the success of the GITC’s preliminary round in August, registrations were high for the competition’s last stage. Ultimately, more than 320 participants from 16 countries were invited to join in the final round which was held online. After competing in four challenges – eTool, eLifeMap, eContent and eCreative – the young contestants gathered both in-person and online for an awards ceremony that acknowledged this year’s winners while also allowing everyone to come together and share experiences.

The eTool challenge tests entrants’ ability to make and edit presentations using Microsoft PowerPoint and utilize functions and formulae to calculate and organize data in Microsoft Excel. eLifeMap involves conducting advanced text and image searches online to solve daily problems, while eContent evaluates one’s capacity to create and edit videos dealing with a specific topic. Lastly, the eCreative challenge, which is divided into two sections, tasks participants with coding a self-driving car program (eCreative_SmartCar) and with developing an idea for technology to make life more convenient for persons with disabilities (eCreative_IoT).

LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to help youth with disabilities by bridging the digital gap, enhancing their ability to utilize IT to improve their employment and higher education opportunities. Run by LG Electronics and the GITC Organizing Committee, and now in its eleventh year, the competition has attracted a total of around 4,000 young participants to date.

Using the GITC as a stepping stone for academic and professional pursuits, participants have continued to challenge themselves to accomplish their dreams after the competition. Faiza Pulri Adila from Indonesia, who won the all-around championship in the 2018 GITC, is studying nanotechnology engineering at Airlangga University in Indonesia. In addition, Cheenmanee Tnanapon from Thailand, the first person with developmental disabilities to win the all-round championship in the 2016 GITC, is taking the lead in raising disability awareness by appearing on popular Thai TV programs.

“I’ve worked very hard for many days with my friends for the competition because I thought this opportunity was perfect for me to keep pushing myself to improve my skills,” said Varinporn Thongjamnong, a 19-year-old from Thailand and winner of all-around championship in the 2022 Global IT Challenge. “I’m honored to be this year’s Global IT Winner, which I’m confident will motivate me to study even harder to achieve my dreams.”

“Technologies can help all of us to overcome obstacles in our daily lives and is something of a universal language that transcends borders, culture and many other differences,” said Kim In-kyu, chairman of the GITC Organizing Committee. “We hope that the wonderful young people who entered this year’s competition feel motivated and empowered to take on even greater challenges in the future.”

As highlighted in LG’s Better Life Plan 2030, the GITC is one of the company’s many initiatives in the key areas of accessibility and inclusion. LG is investing heavily in future generations as part of its comprehensive social contribution framework, and will continue to operate various events and programs specifically designed to assist and support the next generation of leaders by strengthening their skills and capabilities.

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