LG to Present Spacious yet Sleek InstaView Refrigerator at CES 2023

LG’s new InstaView™ French-Door refrigerator installed in the kitchen between the built-in drawers.

New Counter-Depth French-Door Fridge Boasts Mirror InstaView™ Panel,
Large Capacity and Four Types of Ice

SEOUL, Dec. 15, 2022 — LG Electronics (LG) is set to unveil the new LG InstaView™ French-Door refrigerator at CES 2023. Helping users create a more stylish kitchen that sits flush with the cabinetry and enjoy an upgraded culinary life, the new counter-depth model offers large capacity and a simple yet elegant built-in design featuring a mirror InstaView panel and unobtrusive pocket handles. It also provides four different types of ice and keeps food fresh for longer with LG’s advanced freshness technologies.

The company’s new, 25.5-cubic feet counter-depth refrigerator offers a generous capacity, despite a nine percent reduction in depth compared to a conventional French-Door model.¹ To increase internal storage space, LG redesigned several of the fridge’s core components – slimming-down the cold air duct and the evaporator, while also reducing thickness by applying enhanced insulation. Although its expansive interior provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models,² the new French-Door can still help to save space in the kitchen thanks to its smaller footprint.

The new model also brings a simple yet sophisticated aesthetic to the kitchen courtesy of LG’s unique mirror-InstaView panel and flat door design. Bordered in sleek stainless steel, the mirror-coated glass of the seamless InstaView panel covers almost the entire right-hand door of the refrigerator. Just by knocking twice on the panel, users can check inside without having to open the door – a time-saving convenience that prevents cold air from escaping and energy from being wasted. The subtle, minimalist beauty and clean, modern lines of LG’s latest InstaView are further enhanced by the discrete pocket handles applied to the fridge’s ‘flat’ doors.

Additionally, the new French-Door refrigerator can create four different types of ice: cubed ice, crushed ice, LG’s exclusive, slow-melting round Craft Ice and the new mini cubed ice. Helping to keep drinks refreshingly cool, LG’s mini cubed ice makes a great addition to juices, sodas or cocktails. With four frozen choices at their disposal, users can select whichever style of ice best suits their need, their drink or the occasion.

Featuring LG’s cutting-edge technologies, the new fridge seals in the freshness of ingredients for longer and helps maintain the hygiene of the built-in water dispenser. The company’s exclusive LinearCooling™ technology reduces temperature fluctuations, enabling the fridge to preserve food at peak freshness for up to seven days.³ Meanwhile, DoorCooling+™ works faster than a conventional cooling system⁴ to help keep food fresher – and beverages colder – on every shelf. On top of that, LG’s UVnano™ tech maintains the cleanliness of the fridge’s water dispenser, reducing the presence of bacteria on the dispenser’s nozzle by 99.99 percent.⁵

“LG’s new InstaView French-Door refrigerator makes a superb, stylish addition to any modern kitchen, offering consumers the ultimate in convenience, design and food freshness,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver outstanding customer value and experiences with innovative home solutions leveraging elegant, functional design and our advanced technologies.”

LG will be showcasing its latest home appliances, including the new InstaView French-Door refrigerator, at its exhibition booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from January 5-8.

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¹ LG standard-depth model LFXS26596S.
² Based on an internal study utilizing average cans to quantify available storage space, conducted in March 2022, comparing LG models LRFVC2406S and LRFOC2606S.
³LinearCooling sends cool air throughout the refrigerator compartment more frequently than a conventional cooling system, helping maintain a smaller temperature fluctuation range of ±0.5 degrees Celsius. Based on TÜV Rheinland test results using LG’s internal test method, measuring the time it took to achieve a 5 percent weight loss rate for pak choi on the shelf in the fresh produce compartment of the LG LinearCooling model GSXV91NSAE. Results may vary depending on the actual usage environment.
⁴Tested by TÜV Rheinland using LG’s internal testing method, comparing the time of the temperature of the water container placed in the top basket to drop between DoorCooling+ and non-DoorCooling+ models.
⁵Tested by TÜV Rheinland using LG’s internal testing method, measuring the reduction of a bacteria solution (Escherichia coli, Staphylococcus aureus and Pseudomonas aeruginosa) in distilled water samples after exposure to the product’s UV LED for 10 minutes each hour, after a total of 24 hours in normal household use. Results may vary depending on the actual usage environment.

LG Tops in Latest Dow Jones Sustainability World Index for Eleventh Consecutive Year

Company Named in Globally Respected Corporate
Sustainability Index for Its Strong Commitment to ESG Management

SEOUL, Dec. 13, 2022 — LG Electronics (LG) has earned a place in the Dow Jones Sustainability World Index (DJSI World) for the eleventh consecutive year, illustrating the company’s ongoing leadership in responsible ESG management.

The DJSI World lists only the top 10 percent of over 2,500 global companies in terms of corporate sustainability, evaluating each organization based on in-depth analyses of their environmental, social and governance practices. Updated annually, the DJSI World is widely viewed by investors, governments and other key stakeholders around the globe, as a reliable indicator of corporates’ ESG commitment.

LG scored well in all three areas of ESG management in this year’s Index. Receiving high marks for its various environmentally-focused initiatives, the company is actively reducing greenhouse gas emissions and water usage while also increasing recycling rates, converting to renewable energy sources and making steady progress toward its goal of achieving carbon neutrality by 2030. LG reduced the total amount of direct and indirect greenhouse gas emissions from its domestic and overseas sites by 40 percent last year (compared to 2017 levels).

In terms of the social criteria measured, LG garnered a favorable assessment from the DJSI World for its strong efforts in supply chain management, workplace diversity and for the creation of an inclusive culture. The company also earned a positive evaluation for implementing transparent and responsible governance practices, including the disclosure of its Board Skills Matrix (BSM), establishment of the board guidelines on independence, expertise and diversity.

Dedicated to realizing a more inclusive society through providing products that are truly accessible, in Korea, LG recently introduced cost-free braille stickers to enable people with visual impairments to more conveniently operate appliances. The company has also shown its commitment to meeting the highest global standards with the acquisition of ISO37301 certification from the British Standards Institution (BSI). Developed by the International Organization for Standardization (ISO), ISO37301 is an internationally-recognized standard for assessing whether a company’s compliance management policies and risk management systems conform to global standards.

In addition to being listed in the DJSI World for 11 years in a row, LG has made the DJSI Asia Pacific Index for 13 consecutive years, and the DJSI Korea Index for 14 consecutive years. Assessing the same criteria as the DJSI World, the Asia Pacific Index includes the top 20 percent of the top 600 companies in the Asia-Pacific region, while the DJSI Korea Index recognizes the top 30 percent of the top 200 companies based in South Korea.

Furthermore, LG has been awarded Platinum status for the second straight year by independent, globally-trusted provider of business sustainability ratings, EcoVadis – putting LG in the top one percent of all companies in terms of sustainability initiatives. And for the last two years, LG has been given an ‘A’ grade by global investment research firm, Morgan Stanley Capital International (MSCI).

LG’s ESG management practices and goals, including the mid- to long-term strategic tasks the company established earlier this year, are clearly laid out in its Better Life Plan 2030. The plan embodies LG’s commitment to realizing a more inclusive and diverse society by embracing differences and forming close-knit circles of alliance with company employees, corporate partners and stakeholders.

“We will continue to do everything we can to realize our vision for a more sustainable future, leveraging our experience, innovative technologies and global presence to help make life better for all,” said Hong Sung-min, head of LG’s ESG department.

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LG Launches UltraGear Gaming Monitors With World’s First 240Hz OLED Panel

Use scene – a gamer playing with 45GR95QE

Boasting the Fastest OLED Performance of Any UltraGear Models,
Company’s New 27-inch and 45-inch Monitors Deliver Next-level Gaming Immersion

SEOUL, Dec. 12, 2022 — LG Electronics (LG) is exhibiting its latest lineup of premium UltraGear™ OLED gaming monitors (models 27GR95QE and 45GR95QE) at CES 2023. The new UltraGear monitors demonstrate LG’s leadership in the fast-growing OLED category and its continuing strength in the global gaming display market.

Equipped with the world’s first 240Hz OLED panel,* which is exclusively manufactured by LG, the new 27- and 45-inch models deliver a record-breaking response time of 0.03 milliseconds Gray-to-Gray (GTG), not to mention superior self-lit picture quality complete with accurate, lifelike colors and infinite contrast. Courtesy of these cutting-edge display technologies, the latest models tick every box when it comes to what consumers want in a gaming monitor.

27-inch OLED Gaming Monitor with Unprecedented Speed

LG UltraGear OLED Gaming Monitor (model 27GR95QE) offers the level of performance needed to get the most of the latest game titles; its QHD (2,560 x 1,440) resolution OLED display providing a 240Hz refresh rate and a staggering 0.03ms (GTG) response time for delightfully smooth, low-latency gaming. It also covers 98.5 percent of the DCI-P3 color gamut, ensuring vibrant graphics that fully capture the vision of the game designers and digital artists who created them. Additionally, the monitor’s Anti-glare & Low Reflection (AGLR) panel makes it easier to see what is on screen so that users can enjoy a distraction-free gaming experience regardless of ambient light conditions.

Featuring support for variable refresh rate (VRR), NVIDIA G-SYNC Compatible and FreeSync Premium, LG’s 27-inch UltraGear provides seamless visuals with minimal tearing or stuttering. It also supports HDMI 2.1 specifications and DisplayPort 1.4 connectivity, and incorporates a 4-pole headphone jack that allows users to relish the realistic, spatial sound of DTS Headphone:X. Meanwhile, the included remote control provides quick and easy display management plus the added convenience of programmable hotkeys.

Next-level Immersion with 45-inch Curved OLED Display

A CES 2023 Innovation Award honoree, model 45GR95QE is LG’s first-ever 45-inch curved OLED gaming monitor with a 21:9 aspect ratio, WQHD (3,440 x 1,440) resolution screen. It is also the very first 45-inch display with an 800R curvature: an exciting, new form factor designed to deliver next-level gaming experiences. Certified as a low blue light product by leading global testing organization UL Solutions, the matt Anti-glare & Low Reflection OLED panel of the curved UltraGear monitor is easier on the eyes than a conventional LED panel, meaning users can play for longer with less eye discomfort.

The 45GR95QE’s remarkable, curved OLED panel offers a 1,500,000:1 contrast ratio and 98.5 percent coverage of DCI-P3, producing the bright colors, deep blacks and crisp images that not only make the onscreen action come alive, but also heighten the player’s focus. Like its 27-inch sibling, the 45-inch model has a response time of 0.03ms GTG and a 240Hz refresh rate. Harnessing the immense potential of OLED, the 45GR95QE provides total gaming immersion.

“Featuring our industry leading display technologies, these purpose-built monitors boast the speed needed for competitive gaming as well as picture quality that makes everything look and feel more real,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “As a pioneer of the gaming space, LG will continue to invent completely new customer experiences through its high-performance LG UltraGear gaming monitors that come in various sizes and form factors to satisfy every kind of gamer.”

Visitors to CES 2023 from January 5-8 are encouraged to stop by booth #15501 in the Las Vegas Convention Center to experience the latest UltraGear OLED gaming monitors. Available to pre-order in the U.S. starting December 12, LG’s latest OLED gaming monitors will be launching in key markets throughout North America and Asia in January, in Europe from February, and in the Middle East and Latin America in the following months.

Specifications:

	LG UltraGear OLED Gaming Monitor (27GR95QE)	LG UltraGear Curved OLED Gaming Monitor (45GR95QE)
Display Type	OLED (AGLR)	OLED (AGLR)
Screen Size	27-inch	45-inch
Resolution	QHD (2,560 x 1,440)	WQHD (3,440 x 1,440)
Color Gamut	DCI-P3 98.5%	DCI-P3 98.5%
Contrast Ratio	1,500,000:1	1,500,000:1
Refresh Rate	240Hz	240Hz
Response Time	0.03ms GTG	0.03ms GTG
Curvature	–	800R
HDR	HDR10	HDR10
Connectivity	HDMI 2.1 x 2 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)	HDMI 2.1 x 2 DisplayPort 1.4 x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X)
Speaker	N/A	N/A
Remote Controller	Yes	Yes
Stand	Tilt: -5º to +15º Height: 110mm Swivel: ±10º Pivot: 90º (Counterclockwise)	Tilt: -5º to +15º Height: 110mm Swivel: ±10º Pivot: Not Available

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* As of December 12, 2022, there are no other OLED monitors available on the market with a 240Hz refresh rate.

Innovators Worldwide Take on Better Life for All Mission

Promotional image of LG's Life's Good Award

Fueled by its unwavering commitment to putting a warm smile on the faces of people from all walks of life, LG is constantly innovating to reimagine and reshape the future to present better lives through an inclusive society and flourishing environment.

To inspire and collaborate with like-minded innovators responding to the world’s most imminent challenges with their novel ideas LG opened up applications for its first-ever LIFE’S GOOD AWARD this September.

True to its name, this challenge solicited innovative solutions aligning with LG’s goal of creating a Better Life for All in two areas: Innovation for the Planet, which targets solutions that help preserve and repair the environment, and Innovation for People, solutions that prioritize safety, usability and accessibility for users of varying abilities and disabilities.

This initiative was the perfect opportunity to build on LG’s philosophy of open innovation, as it brought together over 334 creative minds from 61 countries around the globe to share their potentially world-changing ideas. With entrants competing against a one-in-a-hundred chance, this challenge showed just how many brilliant minds resonate with LG’s vision for a sustainable world, no matter where they hail from.

The successful culmination of the LIFE’S GOOD AWARD applications shines a bright light on the new direction LG is headed to adopt more sustainable business practices. The company is now turning its attention to widening the platform of opportunities and resources to invite people from all backgrounds to join its virtuous cycle of positive impact.

Adding even more expertise and fairness to the award is B Lab Korea, a non-profit with ample know-how in measuring and certifying a business’s social impact, which in partnership with LG has been tasked with evaluating applications based on their impact, innovation and feasibility – LG’s own criteria for innovations for a better life.

For the fairest, most knowledgeable evaluation process, LG enlisted the help of respected academics across various industries to join its executives on the judging panel, dubbed the Life’s Good Committee. This diverse talent pool of budding innovators, entrepreneurs, business professionals and renowned scholars perfectly demonstrates how society can come together as one to pave a better future for the people and their planet.

The LIFE’S GOOD AWARD grand finale will be held in January, with the four finalists set to be announced at CES^® 2023 and final pitches to be made in the following weeks. Although the end is in sight for the inaugural innovation challenge, LG’s collective journey toward a Better Life for All will continue for many years to come. With a commitment to ensuring Life’s Good in everything it does, LG will never cease to foster new possibilities for society and the planet.

To keep up to date with the latest LIFE’S GOOD AWARD news, stay tuned to the LG Newsroom.

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[On the Job] Building an Inclusive Organization that Creates a Better Life for All

Illustration of ESG department employees working together on a project

In this installment of On the Job, we go inside LG’s ESG department and take a look at how they’re promoting excellence in ESG.

In recent years, companies like LG have been incorporating environment, social and governance (ESG) factors into their business strategies and operations since an awareness of the need for ESG in business has become much bigger. As a responsible corporate citizen itself, LG recognizes the importance of applying ESG practices to its day-to-day operations if it wants to achieve its ambitious goals.

With this in mind, the company enlarged its ESG department early this year to carry out its mid-to-long-term ESG vision and strategic tasks. The extended department is responsible for leading the ESG Committee which meets twice a year to deliberate and decide on the company’s overall ESG management activities in detail.

To inspire greater transparency when it comes to ESG communications, LG’s ESG department publishes an annual sustainability report to clearly outline the company’s achievements, goals and plans to its external stakeholders. This year, LG thought its 2022 edition would be the perfect opportunity to unveil its sustainable vision of a Better Life for All, under which the company is expanding the scope of its sustainable practices to create a better life for not only its customers, but for its employees, suppliers and the environment as well.

To carry out this vision, the company launched The Better Life Plan 2030 which shines a bright light on the company’s six commitments by facilitating carbon neutrality, circular economies, eco-conscious products, sustainable supply chains, an inclusive organizational culture and accessible products and services.

One aspect the department is focused in on this year is ensuring all LG employees are on the same page when it comes to the company’s overarching efforts and goals. “In order to strengthen ESG management, all employees and stakeholders should have a high level of understanding of ESG,” said Hong Sung-min, head of LG’s ESG Department.

To get the job done in the timeliest manner, the department institutionalized a mandatory training program for all LG employees. This 30-minute online learning video session introduces the meaning and importance of ESG, LG’s mid-to-long-term plan and the six commitments we have committed to as one. The session was first rolled out to Korean employees on mid-November and was then expanded to employees working at its global offices two weeks later.

The learning session has already received an overwhelming response from LG employees in Korea. “One employee stated that the video lecture explained the company’s ESG vision and commitments clearly so that everyone could understand, and that it was a great opportunity to think about how it applies to his work,” remarked Kim Eun-gyeong, an associate of the ESG department.

To build an inclusive organizational culture, LG is making a conscious effort to carry out ESG activities with employees, with the ESG department actively collecting and applying ideas and feedback from employees. As a result, earlier this year, the company challenged its employees to come together in the collective journey towards circularity by using reusable cups at its headquarters buildling, LG Twin Towers, in Korea. By eliminating the use of paper cups in the office, the company expects to reduce 11 tons of greenhouse gases every year. The company even installed easy-to-use tumbler washers as well as ice makers in office lounges to make the transition easier.

LG Electronics North American headquarters campus located in Englewood Cliffs, New Jersey,
awarded by the U.S. Green Building Council with the 2021 USGBC Leadership Award for its LEED Platinum distinction.

The company also has an ESG Council, overseen by the CFO, that is held quarterly to discuss the direction of ESG management activities as well as the progress and improvement of specific tasks. Made up by decision makers from across various departments, including strategy, planning, energy, human resources, purchasing, R&D and marketing, the council discusses tasks necessary to achieve the company’s ESG goals, such as the use of renewable energy, measures to respond to greenhouse gas emissions in the supply chain, the establishment of diversity and inclusion policies as well as improvement of governance structure.

To go above and beyond, LG aims to strengthen its ESG management next year by expanding the number of eco-friendly elements utilized throughout the entire life cycle of household appliances, ranging from production and use to recovery and recycling. The ESG department has even recently set up ‘Eco-Friendly Supply Chain’ and ‘Eco-Friendly Packaging Strategy’ task teams to promote a leading circular economy.

Going forward, LG’s forward-thinking ESG department hopes to emphasize the authenticity of its ESG practices by establishing specific plans that help implement its commitments and realize its ESG vision, based on external environmental analysis and internal business analysis while ensuring to disclose all related information to its various stakeholders for a level of transparency it can be proud of.

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LG Presents Wise Heating for a Warm, Energy-Efficient Winter

Photo of a house with LG Therma V where a father holding his kid can be seen through the window

A warm, comfortable home is essential for enduring the harsh, Northern hemisphere winter. But cranking up the heat during the coldest months of the year does come at a cost, harming the planet by increasing carbon emissions and hitting home owners with some hefty energy bills. That’s why heating solutions such as LG’s air-to-water heat pumps are a wise choice; delivering next-level efficiency and a more eco-conscious performance to keep you cozy indoors when it’s too frigid to go out.

Here’s how installing a heat pump at home can help you enjoy a warm, energy-efficient winter.

The Perfect Energy-Saving Heater for Your Home

Offering numerous advantages over conventional heating solutions, heat pump systems can meet all of your space and floor heating needs and ensure a reliable supply of hot water, all winter long. A properly installed heat pump with a capacity suitable for the size or your space can consistently maintain the set temperature while generating fewer carbon emissions compared to an oil or gas boiler. What’s more, according to the German Heat Pump Association, heat pumps designed to operate using renewable energy sources can even help households to achieve carbon neutrality.

LG offers benefits for different types of buildings with both split and monobloc heat pump solutions,¹ such as those in the highly efficient LG Therma V R32 series. Boasting an A+++ energy rating in space heating with a Leaving Water Temperature (LWT) of 35 degrees Celsius,² LG Therma V can provide year-around hot water supply as well as heating and cooling for the whole house. Even when the temperature dips down to negative 7 degrees Celsius outside, it still delivers powerful heating at an impressive 100 percent of capacity.³

LG Therma V also features Seasonal Auto Mode – which enables it to automatically adjust performance in accordance with the temperature outdoors – and can heat water to a piping-hot temperature of 80 degrees Celsius.⁴ By installing an efficient heating system, you can make your home a warm, comfy oasis without consuming large amounts of electricity, thereby cutting energy costs and shrinking your energy footprint at the same time.

Smart Temperature Management

All LG Therma V solutions come with a remote control, while several models feature an integrated control panel where you can easily view a range of operational information – such as current mode and indoor temperature – and change settings as needed. The company’s solutions can also be remotely controlled from the LG ThinQ app, so you can have the perfect temperature awaiting you after a hard day at the office or make sure the heating is set to low when you’re away on vacation.

Enjoy a warmer winter at home this year, and every year, with a convenient, efficient heating system that’s better for the planet and for your wallet.

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¹For types of heat pumps, refer to www.lg.com/global/business/hvac-blog/which-heat-pump-type-is-right-for-me.
²Energy Label rating is based on COMMISSION DELEGATED REGULATION (EU) No 811/2013. Energy rating may vary depending on the LG Therma V model.
³Varies according to the model.
⁴ Domestic Hot Water (DHW) temperature of 58 to 80 degrees Celsius is available only when the electric heater is in use. (www.lg.com/uk/heating-awhp/split)

[Mobility Inside] Connecting Cars to the Internet via Telematics

Communications technology works in devices like smartphones to offer us increased convenience, keeping us connected with friends and family and providing an endless source of entertainment.

This technology can also be applied to mobility. Like a smartphone, a vehicle is equipped with communications technology that connects it to the internet, enabling passengers to do more on the move through automotive displays that show key information including directions, driving information, nearby restaurants and the news.

The technology that connects cars to the internet is known as telematics.

A portmanteau of ‘telecommunications’ and ‘informatics’, telematics refers to the use of on-board communications-enabled devices to store, send and receive information. A car collects data from various sources, including mobile networks, Global Positioning System (GPS), Location-based Services (LBS) and Intelligent Transportation Systems (ITS), which is then analyzed through telematics to provide the driver with all the info available.

So, why is telematics so important?

Core technology for autonomous cars

Autonomous cars must be able to operate without human intervention. With analysts predicting autonomous vehicles to generate as much as 40 terabytes of data every hour,* almost instantaneous communication is essential for self-driving cars to exist in a world that puts safety above everything.

Autonomous cars need to be able to detect all kinds of information using several cameras installed onboard, including data on local traffic, traffic signals, other vehicles and in-cabin conditions. The information is then transmitted to the cloud where it’s analyzed to achieve fully automated driving, a process which is faster and more accurate thanks to telematics.

Real-time updates for cars

Over-the-air (OTA) automatically updates a car’s software via wireless communications, reducing the need for service center visits for repairs or replacements and meaning new services that weren’t available at purchase can be added later.

With the modern car constantly evolving, communication with servers containing upgrade data must be seamless so that cars can automatically check for and apply updates and menus as soon as they become available. Telematics ensures this fast and accurate communication without error.

Connect via the internet

With most of today’s devices having access to the internet, we’ve already experienced how internet connectivity enhances convenience in many ways. In fact, we have come to trust and rely on communications to a point where we almost can’t live without it.

The same applies to the automotive industry, which is why Wi-Fi-enabled cars are on the rise. From receiving traffic guidance and requesting assistance during emergencies, to tracking the locations of stolen vehicles and sending high-resolution videos, telematics brings various features together to make the driving experience safer, easier and more enjoyable.

As we enter the 5G era, a more diverse and differentiated in-vehicle experience is on its way. However, reliable telematics will be key to ensuring a stable 5G connection as well as the outstanding quality of services like autonomous driving, vehicle-to-everything (V2X) systems and connected cars.

To prepare for what’s to come, LG Electronics’ Vehicle component Solution (VS) Company has been focused in on the R&D of its telematics for several years. For example, LG partnered with GM in 2015 to develop the Chevrolet Bolt EV’s telematics system, collaborated with Intel in 2016 to develop and pilot 5G telematics technology and teamed up with Qualcomm in 2017 to jointly develop next-generation connected car solutions.

To carry this momentum on, LG will continue to work with global partners to develop the telematics systems offering the most enhanced convenience and safety to millions of drivers the world over.

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* https://www.bloomberg.com/news/articles/2021-09-17/carmakers-look-to-satellites-for-future-of-self-driving-vehicles

LG Smart TV Customers Get Ready for the Holidays With Three Month Free Trial of Apple TV+

Company Offering LG Smart TV Owners Worldwide Opportunity to Watch
Acclaimed Apple TV+ Series and Films for Free for Limited Time Only

SEOUL, Dec. 2, 2022 — LG Smart TV owners in over eighty countries will gain access to three months of Apple TV+ for free, supplying them with popular, award-winning content to enjoy over the holidays.¹ Starting this week, the promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users must access the Apple TV+ app via a compatible LG Smart TV and follow the redemption instructions.²

With Apple TV+, LG Smart TV owners can enjoy premium Apple Original drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner “CODA,” record-breaking Emmy Award winner “Ted Lasso,” holiday musical comedy “Spirited” and hit series such as “Bad Sisters,” “Slow Horses” and many more, as well as live sports, beginning with “Friday Night Baseball” and Major League Soccer matches coming in February 2023. After its launch in 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 280 wins and over 1,200 awards nominations.

LG Smart TVs leverage cutting-edge picture and sound technologies for stunning home entertainment experiences. The company’s industry-leading TVs employ Dolby Vision IQ and Dolby Atmos enhancing the immersive home entertainment experience, especially when streaming the Dolby mastered Apple TV+ titles.

To add even more convenience to the viewing experience provided by LG Smart TVs supporting webOS 4.0 or higher, viewers can use LG Magic Remote to point, click and scroll the app’s interface and utilize its built-in microphone to search, discover and start watching the high-quality content featured on Apple TV+ via simple voice commands.³What’s more, webOS 22 supports personal profiles to deliver to each individual their own personalized viewing experience.

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¹ Start date may vary by region. Offer ends January 31, 2023. Promotion applies to countries where Apple TV+ is available. Please check local details at www.lg.com.
² Offer available with LG 4K and 8K TVs from 2018 to 2022. Offer ends January 31, 2023. Valid only for new subscribers to Apple TV+ in your region, age 13+. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires iTunes/Apple Media Services account. Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/us/terms.html. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc. Apple is not a participant or sponsor of this promotion.
³ Voice command available in twenty-two languages.

Cultivating the Dreams and Goals of Youth With Disabilities

Images of five students who have won the GITC program

Since its introduction, the Global IT Challenge for Youth with Disabilities (GITC) program has aimed to offer opportunities for the next generation of youth with disabilities to take a step closer to their big dreams and goals by strengthening their IT skills and capabilities.

Let’s take a look at some of our winners from around the world and see how LG and the GITC program have empowered them to create more success stories.

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Enjoy Smart Living Everywhere You Go

Inside of HA House Summer decorated with LG DUALCOOL air conditioner and LG PuriCare 360

While flying cars are still quite far away from being a real thing, some of the ideas we used to have about life of the future have turned into a reality. Smart living powered by Internet of Things (IoT) devices is a perfect example. Through its industry-leading IoT technologies, LG is more committed than ever to providing consumers with an all-around better quality of life by enabling connected smart homes powered by ThinQ.

To give travelers a taste of this smart living far away from home, LG Taiwan partnered with two accommodation providers in the city of Yilan, located on the nation’s northeastern coast, to offer a much-needed escape from the hustle and bustle of urban life.

As part of this two-year partnership, LG Taiwan teamed up with The Westin Yilan Resort for the launch of the “LG ThinQ One-Bedroom Pool Villa” – a luxurious villa featuring modern, white décor and plenty of natural light. This elegant space also features minimalist wooden furniture and access to a private pool, Zen garden and hot spring so guests can rejuvenate their minds and bodies, freeing themselves from all outside distractions.

For the most advanced and unique smart home experience, the villa’s guest rooms are packed with popular LG smart home appliances, smart TVs and AV products so that they can try everything and experience how easy it is to control them all on the ThinQ app.

During their stay, guests can activate, schedule and view the status of the home’s appliances anytime through the smartphone provided in their room, and utilize LG OLED TV’s Home Dashboard or smart speakers to control them remotely, ensuring people of all abilities can experience the smart life powered by LG.

On entering the picturesque villa, travelers can place their outerwear in LG Styler to eliminate the germs they collected on their travels. For guests who just enjoyed a quick swim, LG dryer can gently dry their clothes to eliminate damp odors without damaging the most delicate of fabrics. Moreover, guests can enjoy high-quality multimedia entertainment with LG Ultra HD 4K OLED Smart TV, which can also be used to monitor and control the smart appliances, such as turning on LG PuriCare AeroTower or PuriCare dehumidifier to create the most comfortable indoor space even during rainy, humid days.

To follow up its first collaboration with the DEZU Group in 2021, which brought to life the “HA House Autumn,” LG Taiwan created a second ThinQ home this year called the “HA House Summer”, which is even more smart and comprehensive than the first, setting a new benchmark for the era of smart travel accommodations.

“HA House Summer” is a 5-story home converted from the personal residence of DEZU Group’s founder. Featuring a simple yet modern white exterior design, the building itself utilizes large floor-to-ceiling windows to create a living space that harmonizes with surrounding nature.

This sprawling house is filled with LG’s full range of Wi-Fi-enabled smart home appliances, including LG DUALCOOL air conditioner, LG PuriCare 360° Air Purifier, LG PuriCare AeroTower and LG QuadWash dishwasher. Guests can turn on each floor’s air conditioner via the ThinQ app before entering to enjoy a cool temperature and fresh air as soon as they step inside.

The wireless, portable XBOOM 360 Bluetooth speaker provides immersive surround sound while LG StanbyME, a 27-inch wireless touchscreen monitor with movable stand, lets guests enjoy audio and video entertainment on the outdoor turf, at the pool, in the basement’s gaming room and everywhere in between.

What’s more, the second floor is furnished with home furniture appliances from the LG Objet Collection, including LG WashTower™, LG Styler and LG CordZero^ThinQ A9 Kompressor+ vacuum cleaner, while the popular InstaView™ Door-in-Door™ refrigerator is installed in the first-floor kitchen. The LG Objet Collection’s natural color palette evokes comfort and familiarity through its light pastel colors and elegant earth tones which harmonize with nature.

Continuing its collaborations with global travel and accommodation providers, LG will ensure the smart life is no longer limited to the home and the most instantaneous smart services will be harnessed to create a minimalist lifestyle with infinite possibilities during travels.

Contributed by LG Taiwan

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[LG SIGNATURE Inspirations] The Art of Movement Meets Technological Mastery in Seoul

Professional ice skater Cha Jun-hwan admiring the LG SIGNATURE OLED R TV on display in the LG SIGNATURE Hall lobby

Cultural institutions play a pivotal role in shaping the local arts, the perfect example of one being the LG Arts Center SEOUL – the pinnacle of the Korean arts and culture scene which reopened its doors to the public this year.

Gracing the venue is the LG SIGNATURE hall, an elegant space aptly named after LG’s ultra-premium brand and global benefactor of the arts. Home to diverse, phenomenal performances, this hall is testimony to LG SIGNATURE’s firm dedication to cultivating the finest of culture. To celebrate the opening of LG Arts Center SEOUL as well as the LG SIGNATURE hall, LG on behalf of LG SIGNATURE hosted an exclusive performance series in November to deliver a “moving” experience – both literally and figuratively – to local art aficionados.

With two major performances, He Who Falls and Opening 2, this exciting series introduced Yoann Bourgeois, a dancer-choreographer and performance director with major standing in the global contemporary performing arts world, to the most sophisticated Seoulites. Blurring the lines between acrobatics and dance, Bourgeois’s interdisciplinary approach embodied LG SIGNATURE’s philosophy and home appliances that unite the best of art and technology.

Photo Credit: Studio AL

Possibly the most sought-after performance in the LG Arts Center SEOUL opening festival was He Who Falls, which treated LG SIGNATURE hall goers to a dynamic performance directed by Bourgeois and performed by the renowned National Choreographic Center of Grenoble. During the impressive show, its exceptionally talented dancers demonstrated seamlessly elegant movements on a rotating turntable to Frank Sinatra’s iconic song, My Way.

Meanwhile, Opening 2 offered a short yet mesmerizing glimpse into the grace, power and presence Bourgeois brings to the stage. LG SIGNATURE’s most distinguished customers and clients were invited to attend both shows so that they could fully understand the brand’s unique artistic approach to shaping customer experiences.

As to immerse visitors in truly aesthetic sensations, LG SIGNATURE set up a special exhibition and photo zone in the LG SIGNATURE hall’s main lobby. Echoing the unique architectural style of the LG Arts Center SEOUL conceived by virtuoso Tadao Ando, the exhibition zone provided a look into the LG SIGNATURE products synonymous with artistry, including LG SIGNATURE Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV.

Elsewhere in the lobby was a fully interactive photo zone which brought Bourgeois’s performances to life again, leaving visitors with truly unforgettable impressions and sensitivities.

Curating and introducing the best of the arts to customers worldwide, LG SIGNATURE continues to enrich the lives of so many by introducing new and unique experiences that echo the premium brand’s long-held philosophy. Stay tuned to Beyond News to learn more about LG SIGNATURE’s inspiring collaborations of the past, present and future.

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LG Hosts Exclusive Performance Series Showcasing the Best of Contemporary Arts

A shot of the LG SIGNATURE product exhibition zone at LG Arts Center SEOUL from the right

On Behalf of Premium Brand LG SIGNATURE, LG Introduces
Immersive Performances at the LG Arts Center SEOUL

SEOUL, Nov. 28, 2022 — LG Electronics (LG) brought together the world of art and technology with its ultra-premium brand, LG SIGNATURE, sponsoring two immersive performances at the LG Arts Center SEOUL in South Korea last week.

One of the most sought-after performances in the Center’s opening festival, the series introduced Korean audiences to Yoann Bourgeois, renowned artistic director-choreographer and performance artist, for the first time. The performance series well marks LG’s time-old commitment to the cultivation of the arts beginning from the operation of the LG Arts Center SEOUL.

After 22 years of operation, the LG Arts Center SEOUL re-opened its doors again to the public in October in a building designed by Japanese architectural virtuoso Tadao Ando. A testimony to LG’s devotion to the arts, the relocated Center boasts a spacious, new performance venue, the LG SIGNATURE Hall. The remarkable space has seating for 1,335 and is home to special performing arts programs from all over the world, including the Yoann Bourgeois series.

Introduced to South Korea for the first time, Bourgeois, who has a diverse background that includes circus training, is a major figure in the global contemporary performing arts scene. His riveting performances celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance and revealing a truly unique creative vision. Bourgeois’s artistry and innovative approach to his craft echo the philosophy of LG SIGNATURE, a brand whose home appliances seamlessly unite the best of art and technology.

Proudly sponsored by LG on behalf of the LG SIGNATURE brand, the inspiring He Who Falls was performed by the National Choreographic Center of Grenoble under Bourgeois’s direction, with the late Frank Sinatra’s signature song, My Way, accompanying the dynamic movements of the performers. Opening 2, a short yet equally mesmerizing work, introduced audiences to the grace, power and presence that Bourgeois so effortlessly brings to the stage. As a part of LG SIGNATURE’s extensive customer experiences, select customers and clients were invited to attend both performances.

During the Yoann Bourgeois series, visitors to LG Arts Center SEOUL were treated to an opportunity to enjoy the exclusive pop-up LG SIGNATURE exhibition and photo zone located in the LG SIGNATURE Hall lobby. Echoing the unique architectural design philosophy of Tadao Ando, the exhibition zone offered a glimpse into the best of LG SIGNATURE’s innovations, such as the Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV. Meanwhile, the ultra-interactive photo zone featured memorable moments from the Yoann Bourgeois series for audiences to immerse in.

“It was a great honor to introduce audiences in Korea to the artistic innovation of the inimitable Yoann Bourgeois,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Staying true to our philosophy, we will continue to partner with artists and institutions that share our vision of a better world through the power of art.”

An innovative brand founded on the philosophy of bringing art and technology together as one, LG SIGNATURE will continue to support the best of the arts, worldwide. More on the brand’s high-profile art collaborations can be found on LG Newsroom.

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[On the Job] Lifegraphy, Turning Data into Innovative Products for Real People

A woman is remotely playing music via a built-in Bluetooth speaker of the LG MoodUPTM refrigerator at the house party

In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life

Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend.

When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers.

Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data.

Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process.

But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable.

Lee Kun-woo, lead of LG EI Task

“The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task.

Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand.

Noh Eun-young, a specialist at LG EI Task

“There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.”

LG’s newly introduced MoodUP™ refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them.

Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level.

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LG Electronics Charts Course to the Future With New Organizational Changes

Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines

SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.

A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.

The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.

LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.

In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.

Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.

Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.

Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.

Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.

The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.

The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.

The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.

All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.

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Perfect Fusion of Technology and Art

LG OLED installed at Digital Art Fair Xperience Hong Kong

Art not only inspires, it also completely changes the way we see the world. Having long understood this, LG has been committed to making life better through the power of art and technology for many years, a promise embodied by the LG OLED ART project which celebrates this merging of technical essence and artistic creativity.

To make Asia’s largest digital art event the next stop on this influential project’s calendar, LG became the Exclusive Screen Partner of Digital Art Fair Xperience Hong Kong. Exhibiting and debuting several creative, cutting-edge products that advance the digital art movement, LG brought its leading OLED technology to display diverse artworks in extreme detail, showing every little brushstroke while also explaining how LG merges technical essence with artistic creativity.

Taking this opportunity to connect with the art scene on a deeper level, LG selected its stunning LG Transparent OLED Display to present the eye-catching MetaSkull artwork by renowned London-based Chinese artist Jacky Tsai, which took him and his creative team three years to perfect. A unique looping video at 4K, this masterpiece depicts a metaverse skull which opens a new chapter for art and is set to be auctioned off by Sotheby’s.

With 38 percent display transparency, the stunning perspective design perfectly integrates the piece into the exhibition, with every fine detail of the skull revealed through the intense color contrast of LG OLED technology. Visitors and media guests were stunned by this superb technology’s ability to harness the power of technology to make amazing art into breathtaking art.

The LG OLED Objet Collection was also present to display top digital art, including LG OLED Objet Collection Easel which, as its name suggests, resembles an elegant art frame and features a moveable fabric cover that offers a subtle, modern aesthetic. Also making an appearance was LG OLED Objet Collection Posé, which was being introduced to Hong Kong for the first time. The magnificent Posé boasts softly curved edges and a soothing, soft beige color which complements the woven fabric grooves on the back to make it aesthetically pleasing from every angle.

Another newcomer to Hong Kong was LG OLED Flex, a groundbreaking TV that separates itself from traditional gaming displays as the world’s first freely bendable 42-inch OLED screen – a true TV history maker.

In addition to newly launched products, LG also showcased the magnificent works of well-known artist Barry x Ball on its 97-inch LG OLED evo Gallery Edition TV, once again demonstrating how LG’s self-lit OLED enables the ultimate digital canvas for the new generation of artists.

(From left) Henry Chu’s ‘Flowered World’ and ‘Piano Wind’

Inside the Collector Showcase zone, LG OLED evo Gallery Edition TVs displayed two astonishing pieces by talented Hong Kong-based artist Henry Chu, who works with data, music and body movements to come up with the most unique creations. Chu’s inspiring Piano Wind NFT features vivid colors and contrast, which means it requires the lifelike colors only LG OLED evo Gallery Edition TV can produce to reach its full potential.

This exciting collaboration with the Digital Art Fair Xperience represents LG’s transformation into a leading advocate of fine art, and once again reinstates the brand’s commitment to inspiring art creation through the unique values LG OLED ART continues to deliver around the globe.

Contributed by LG Hong Kong

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