‘Perfection’, it takes a lot of effort, passion and dedication to be achieved. This is something that LG SIGNATURE and its brand ambassadors, world class golfers Ko Jin-yoing and Park Sung-hyun, know from first-hand experience. Whether it’s the creation of gorgeous, technologically advanced appliances that elevate daily life, or memorable, winning performances at the highest level of professional sport, the road to perfection requires total commitment from start to finish.

In July, LG SIGNATURE released the short film ‘The Perfect Road,’ which follows the renowned female golfer, Ko Jin-young, LG’s premium brand, and The Amundi Evian Championship, as each continues a journey to be the very best. The film illustrates the passion and dedication shared by those at the top of their respective games, and has just been followed up with an equally compelling short exploring what it takes to excel, entitled ‘Road to Perfection.’

Read on to discover how two of the top-ranked players in women’s golf continue to achieve greater success, and how LG SIGNATURE, as part of its sponsorship of The Amundi Evian Championship, offered global golf fans a special opportunity to meet their sports heroines in-person at an autograph signing event.

What have you been up to since the Evian Championship?

Ko: Once The Amundi Evian Championship finished, I flew straight to Scotland where I played in the Scottish Open at Dundonald Links, and then the AIG Women’s Open at Muirfield. After that, I came home to Korea and spent a week working out and practicing.

Park: After The Amundi Evian Championship, I took a week off to practice and work on a few areas of my game before playing in the AIG Women’s Open. Right now, I’m taking a little break to relax, reset and get ready for my next tournament.

How was the special signing event at the Evian Championship? Did you enjoy being able to meet with your fans again?

Park: It was really nice to meet with the fans again after such a long time and having the opportunity to do so at the beautiful Evian Resort Golf Club just made the event all the more special.

Ko: It was always a source of sadness that we couldn’t meet with fans in person during the pandemic, and I really think this event was such a great way to welcome them back and say “thank you” for all their support. And I also want to acknowledge those fans who travelled long distances to see us, despite the weather being so hot that day.

The recently released ‘Road to Perfection’ video has made quite an impact. What does the quest for perfection mean to you?

Ko: There are people everywhere who strive for perfection, and for golfers, perfection means performing to the best of your abilities out on the course. Although it’s an individual sport, it’s really a team effort at the end of the day. We rely on our caddies, our specialist trainers and coaches, our friends and families, not to mention everyone involved in keeping the courses themselves in top condition.

You need all those ingredients for a great performance and that’s why I love representing LG SIGNATURE, because they really understand what it means to strive for perfection. From their premium appliances to their sponsorship of The Amundi Evian Championship and the events and promotions they put on; it’s all about delivering memorable moments and unique experiences that reflect an ongoing commitment to being the best.

From your point of view, what do LG SIGNATURE and professional golfers have in common?

Park: Golf requires concentration, skill and an unfailing determination to perform as well as you possibly can – every shot, round and tournament. It’s about never letting up and always trying to reach the next level. And that’s exactly what I see in LG SIGNATURE, a brand that has already achieved mastery, but never compromised in any aspect. We had one of their refrigerators near the first hole at The Amundi Evian Championship, filled with perfectly-chilled drinks to quench our thirst during the heat of the day. And what you immediately noticed about the fridge was just how perfectly it performed, and how perfect it looked. From its precise temperature control to its timeless design and premium materials; everything was so seamless, as though it was completed by a master craftsman.

You can see all the hard work, attention to detail and skill LG SIGNATURE puts into every appliance, and those are precisely the same ingredients you need to succeed as a professional golfer.

What are your top tips for reaching ‘perfection’?

Ko: For me, I would say the biggest thing is to practice every single day, without exception. There’s a specific feeling I need to be at my best, and I’m able to maintain that feeling through continuous practice.

Park: To keep thinking and contemplating. You must always consider what areas you have to improve on, and what steps you need to take to perform better and achieve the consistency and results you’re looking for.

As your golfing careers progress, what do you want the future to look like? What are your goals?

Park: Regardless of how many tournament victories the future holds, I just want to keep playing a brand of golf that is satisfying and enjoyable to me.

Ko: In golf, I want to achieve my goals and share my successes with the people I truly care about. I’ve always found that I’m happiest and thriving the most when I feel a real sense of togetherness and belonging.

Stay tuned to LG SIGNATURE’s official YouTube channel and Instagram account to view the ‘Road to Perfection’ brand film.

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Presented by   

LG SIGNATURE ambassador Olivia Palermo, a household name in the fashion and beauty world as well as the ultimate authority when it comes to sophisticated living, shares her philosophy on what makes true luxury living.

Palermo thinks luxury living must never come at the expense of functionality and avoids lifestyle products that, although pleasing to the eye, lack the comfort and convenience people deserve in 2022. Hence her long-established relationship with LG SIGNATURE – a brand synonymous with refined aesthetics and outstanding performance – was always written in the stars.

Read on to discover how Olivia Palermo is elevating her lifestyle through LG SIGNATURE’s latest devices and appliances with both luxury and comfort in mind, and receive some insightful, inspirational words about her upcoming beauty projects, thoughts on sustainable tech and go-to fashion tips for a fabulous entrance.

How have you been lately?

Like most people, I have been through highs and lows. I was so happy to be in Paris for the Haute Couture shows recently, it finally feels as if things are really getting back to ‘normal.’ I have also managed to have a couple of short breaks in Europe with my husband, and it really feels so good to be able to travel again. But on the flipside, I miss my dog, Mr. Butler every day. He was my companion and best friend for 16 years and I still struggle to believe he is no longer with us.

What are you most interested in right now?

I am really focusing on the day-to-day business of Olivia Palermo Beauty and of course my continuing work with LG SIGNATURE. I have always said so much of my creative inspiration has come from being in different cultures and countries and seeing how stylish people dress. So finally being back out there is amazing, it’s a creative overload!

You’ve been an LG SIGNATURE ambassador for a while now. What values can you say you share with the premium brand?

The LG SIGNATURE philosophy of Style and Sustainability really resonates with me and was definitely one of the reasons that made it so interesting for us to be able to work together. The Fashion Industry has had to work really hard to improve its environmental footprint and there is still much work for all of us to do but I do think that really taking care of the clothes that we value so that they last and can be enjoyed by a new owner when we have maybe tired of them is something we can all do. The LG SIGNATURE Washer and Dryer makes these efforts super easy. Its diagnostics can weigh the fabric to use the most efficient amount of detergent and water and the delicate program means pretty much everything can be cleaned at home. Most of us know we need to do better when it comes to sustainability, so it really helps when products such as the LG SIGNATURE range make that effortless for us and also look super stylish.

What do you think of the LG SIGNATURE lineup based on your experience?

All of the LG SIGNATURE products that I have experienced are the best in their category. They are intuitive, have cutting-edge technology, and give you all the options you could possibly require without being over-complicated to use. And they look amazing, so you are happy to have them on display.

What bears the greatest significance when decorating a home?

Apart from my art pieces which only have to be beautiful, I expect everything to do its job properly. There is no point in having a couch that looks incredible but is not comfortable to sit on. This is where LG SIGNATURE has been so smart, their products perform amazingly, but they also look great.

Do you like keeping up with the latest technologies? If so, is there a technology you’re particularly interested in these days?

In recent times, I have felt that I just can’t keep up with technology, some things seem to change so fast. When I think about what changes there have been over the last 10 years, it blows my mind and of course, my phone can do so many things that I don’t even know about! But, what is truly amazing is how technology is going in such a sustainable direction, brands are developing products that help all of us make better choices. Refrigerators you don’t have to open to see what is inside, washers that use less water and protect your garments to last longer.

Congratulations on the 1-year anniversary of ‘Olivia Palermo Beauty.’ What does this milestone mean to you?

Anyone who has their own business will tell you how thrilled they are to get through the first year. It is a milestone of course, but we are still very much at the beginning of this adventure, and there is so much to do. We are on track with our plan and I am so excited for the second year.

Your Instagram pictures from John Legend’s LG SIGNATURE X LVE wine party and fashion shows were a hit with fans. Do you have any styling tips for attending glamorous events?

It’s no secret that I am very last minute with deciding what to wear to events, it really depends on my mood. But some key tips are; Think about what the event is – Will you be mostly sitting or standing, eating or not. You want to look your very best, but you have to be comfortable. You cannot look amazing if you don’t feel good. A restricted corset-type top is not great if you are sitting all evening, and crazy high heels are a no-no if you will be standing and dancing all night. Accessories can really make a difference which may be a statement piece of jewelry or a perfect little clutch. And finally, a little Runway Red or Poppy on your lips will complete any look for that big night out!

Any tips for keeping fine garments in pristine condition, like a party dress or a cashmere sweater?

So many garments say ‘Dry clean only.’ When with the right machine, such as the LG SIGNATURE washer and dryer, they can be taken care of at home. The gentle care program means that even my super delicate items made from silk, cashmere and velvet can be cleaned at home which uses way less harmful products and is much better for the environment.

How do you like to relax?

When we are both at home, we love to have friends come over for an easy, relaxed evening. It’s well known my husband usually cooks but I put together a great selection of cheeses and crudites. I love eating fresh and raw, and the LG SIGNATURE Refrigerator means we can always be prepared. I also really enjoy choosing the best wine choice to go with what we are eating.

You recently released the ‘Ready for Summer’ video on your Instagram in collaboration with LG SIGNATURE. What is your daily routine to stay healthy and make the most of summer?

I try to do some exercise each day whether it’s a full workout, a few stretches or a nice walk – it clears my head. It’s also much easier to eat healthily in the summer because salads and fruits are in season and I love al fresco dining.

What’s next on your bucket list?

I would love to visit the Maldives. I have heard so much about this region and would love to experience the natural beauty myself. The other place on my list is Seoul! I have traveled extensively in Asia but have never been to Korea. And if I am honest, my obsession with Korean beauty products was definitely one of the reasons I was inspired to start my own beauty business, so hopefully, I will get to see everyone in Korea soon.

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Between bushfires, floods, a global pandemic and a worsening cost of living crisis, Australian communities have endured so much over the past few years. But having to overcome such unprecedented challenges has made Aussies more resilient and more appreciative of what they may have taken for granted. That is, when we band together for the common good, we can withstand every challenge life throws at us.

To uphold this community spirit, LG Australia partnered with Ronald McDonald House Charities (RMHC) last December to support their incredible work in helping families rediscover the good in life, even in the toughest of times. With LG donating more than AUD 260,000 in home appliances, entertainment products and air-conditioning systems, RMHC has been able to refurbish its houses across Australia, which provide a home-away-from-home for more than 10,000 families traveling long distances for the treatment of their seriously ill or injured children.

In March, LG Australia launched the #LGGoldenHearts campaign to celebrate RMHC’s many kind-hearted volunteers. Following National Volunteer Week, which runs from May 16 to 22, the #LGGoldenHearts campaign recognized the selfless contributions of 11 RMHC volunteers who dedicate their precious time to the charity and the families by rewarding them with a LG prize package.

With more than 120 volunteers nominated, this initiative successfully put the spotlight on some of the charity’s unsung heroes and the positive impact they leave on families facing unimaginable challenges. Every single nominee had their own unique and inspiring story – like stepping in to fill last-minute shifts even during Christmas and becoming a volunteer to repay the kindness they received from RMHC when their family needed a helping hand.

LG Australia also worked with Sydney Dance Company to donate eight-week memberships to online dance classes in line with RMHC’s Dance for Sick Kids fundraising event – an inclusive 7-day challenge held every May to support sick children and their families and bring together a community of people who want to make a difference. The membership was donated to each RMHC Chapter nationally, which allowed hundreds of people staying at RMHC locations to enjoy fun and entertaining moments together.

The #LGGoldenHearts initiative is part of the broader CSR program held by LG Australia, which includes campaigns like LG Local Legends – now in its third year of calling on Australians across the country to nominate their community’s heroes. The campaign demonstrated LG Australia’s commitment to fostering meaningful relationships with like-minded, purpose-driven organizations while encouraging Australians to recognize the good in everything around us.

Learn more about LG Australia’s partnership with RMHC here.

Contributed by LG Australia

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Thanks to several breakthrough innovations of recent decades, several home appliances can work in unison via NFC Tag, Bluetooth or Wi-Fi to form the integrated home solutions that put the ‘smart’ in smart home. With technology advancing so rapidly, the role of the smart home has evolved from simply providing basic functions to now offering subscription services and integrated care services that elevate people’s wellbeing.

Since debuting in 2017, LG’s ThinQ™ smart home solution has been helping people live more accessible, more comfortable everyday lives in multiple ways. With the advanced ThinQ platform controlling the home, consumers can set a routine that automates multiple appliances at once while being able to monitor them in real time remotely. The comprehensive home assistant even comes with ThinQ Care, which identifies potential issues, and the ability to purchase supplies or replacements on the ThinQ store with ease.¹

Let’s explore how LG ThinQ is bringing next-level convenience and smarter control to thousands, if not millions, of homes across the world.

Preparing meals has never been simpler

When arriving home exhausted, cooking may be the last thing on your mind. With ThinQ Recipe guiding you every step of the way, creating tasty, healthy dishes is less of a chore and more of a hobby. To kick the cooking process off, ThinQ uses your preferences and dietary needs to recommend both trendy online recipes and LG Original Series recipes – prepared and tested by LG food scientists and chefs to unlock LG oven’s full potential. But before cooking your selected recipe can start, do you have all the required ingredients? In collaboration with Amazon Fresh, Walmart, Walmart, Kroger, Target and Instacart, you can now make sure you’re never missing an item by ordering supplies from your favorite grocery store via the app.² So, once you’re ready to cook, open up a video guide and follow the instructions. Then put your creation in the LG InstaView^TM Oven, which is ready to go thanks to LG ThinQ having already sent over the temperature and cooking time that will cook it to perfection. The only thing left to do after the food has been cooked and served is to make sure the room temperature is perfect for you by controlling the LG DUALCOOL air conditioner via the app. Now you can enjoy your perfectly home-cooked meal to the fullest.

Providing the smart home solutions everyone can use

To make sure everyone can experience a convenient, connected smart home, LG ThinQ has incorporated useful voice guides to provide better accessibility. Through voice recognition technology, elderly people or those unfamiliar with smartphone can directly speak to your Alexa, Google Assistant devices or directly to LG ThinQ app to give instant verbal feedback on device-related problems.

LG ThinQ-powered convenience is now available with most LG devices, including its well-known refrigerators, washing machines, air conditioners as well as its Air Water Heat Pump (AWHP), WashTower™, ceiling fans and more. And since these appliances become more compatible with Google Assistant now in almost a hundred countries and Amazon Alexa in sixty-four, more people can get accurate information on their appliances in a matter of seconds.³

Joining Matter for a more integrated platform

What’s more, LG recently joined the Board of Directors of the Connectivity Standards Alliance (CSA), the leading global organization for developing, evolving and promoting universal open standards for the Internet of Things (IoT). LG will lead the way in developing smart home ecosystems by actively participating in the development and standardization of Matter, the Alliance’s open-source IoT protocol for connecting smart home devices.

With LG ThinQ, every person, disability or no disability, can experience the smart homes that make daily life simpler and easier through innovative functions and state-of-the-art appliances.

Learn more about LG’s smart appliances and LG ThinQ here.

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¹ Availability of the services and features may vary depending on product model or region.
² LG ThinQ Recipe app is applicable for models featuring Scan to Cook. Services and features may vary depending on model or region.
³ Google Assistant is compatible in 99 countries and Amazon Alex is compatible in 64 countries in North America, South America, Asia, Middle East, Africa, Europe and Oceania as of the first half, 2022.

LG recently hosted members of the UK media and key retail partners of LG SIGNATURE at BST Hyde Park, UK’s leading music festival held over a couple of weeks once a year in London’s Hyde Park, to enjoy the luxurious “LG SIGNATURE Hosts” experience. The ‘money can’t buy’ event was held at one of only seven fully catered, private hospitality suites at legendary British rock band The Rolling Stones’ 60th anniversary concert.

Tom Harrow, wine director of Honest Grapes

Within the LG SIGNATURE suite, attendees could enjoy various British refreshments including Scotch eggs and a ‘best of British’ wine tasting session with Tom Harrow, known as ‘The Wine Chap’. While savoring every sip of four perfectly chilled, select British wines, including Wiston Estate Rosé NV, Kit’s Coty Chardonnay, Hoffmann & Rathbone Pinot Noir and Nyetimber Demi-Sec Sparkling, guests were able to learn about and experience the impressive features, unique functions and design aspects of the LG SIGNATURE Wine Cellar, from which the wine was being served.

The event also presented the perfect opportunity to introduce LG SIGNATURE Washer and Dryer to the people of the UK, an advanced laundry duo delivering the ultimate living experience to discerning individuals with both functionality and timeless aesthetics at the forefront of its design process. While a black tempered glass door and porcelain enamel coating allow it to complement any luxury setting, the LG SIGNATURE Washer and Dryer also benefits the environment with minimized noise levels and 4A-rated energy efficiency.

The concert began with incredible performances from young, talented musicians including Sam Fender and Courtney Barnett, followed by two unforgettable hours of The Rolling Stones rocking the stage with their all-time classics. At the end of the evening, each guest was gifted an LG SIGNATURE leather double wine holder containing two of the wines presented during its tasting event – Hoffmann & Rathbone Pinot Noir and Wiston Estate Rosé NV – as well as an LG SIGNATURE-branded champagne stopper.

The event was the latest LG SIGNATURE Hosts experience to present exclusive access to one of the most prestigious, in-demand events in the UK. With aesthetically pleasing LG SIGNATURE products seamlessly blending into every experience, customers can simultaneously appreciate the brilliance of the show and LG’s premium devices in one place.

Contributed by LG UK

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A user-friendly hub for content consumption, the modern smart TVs offer access to more movies, series, documentaries and live-streamed events than one can count. The downside to having such a wealth of content options so conveniently available is figuring out what to watch.

To help users discover great, new content, LG continues to streamline and expand the viewing experience on its market-leading smart TVs. The company’s webOS smart TV platform is constantly evolving, growing its capabilities while simultaneously simplifying users’ path to greater viewing enjoyment.

As part of these ongoing efforts, LG’s latest Smart TV models are the first to have an opted-in enhanced Prime Video experience, with easy access to personalized content suggestions available directly from the “Now Streaming” section on the LG TV home screen.

This means watching a favorite show on the global streaming service is as easy as turning on the TV and heading to the “Now Streaming” section using either voice command or the Magic Remote. In addition to watching a movie or show right where they left off, users can browse Prime Video’s content recommendations on screen without having to open the Prime Video app. These recommendations reflect relevant content based on their tastes and viewing history. The TV will show the last two watched titles and a list of personalized content users might enjoy from new shows, movies or live sports.

Pop-up notification

The time and hassle-saving enhancement rolled out globally with a recent software update for LG’s 2021/2022 model Smart TVs. These TV owners will be alerted to the availability of the Prime Video user-experience enhancement by a pop-up notification when launching the Prime Video app and they will be able to opt in or out on the Prime Video settings page.

Opt-in Settings

One of the most popular streaming services on LG TVs worldwide, Prime Video can accommodate any taste or interest with its impressive selection of content. Among its expansive library of movies, TV shows, documentaries and more, are acclaimed Amazon Originals such as The Marvelous Mrs. Maisel, The Boys and Tomorrow War, as well as exclusive live sporting events like Thursday Night Football. The service is included with membership to Amazon Prime, see amazon.com/primevideo for details.

The optimized Prime Video experience on LG Smart TVs is representative of Amazon and LG’s continuing commitment to expanding and streamlining the user and viewing experience.

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One of the major trends in consumer electronics, the ‘personalized user experience’ is something LG TV owners get to enjoy every day thanks to the abundance of convenient, customizable features and lifestyle services accessible via LG’s webOS platform.

Since its launch in 2014, webOS has continued to evolve, offering increased functionality, services and options with each new update and version release. The latest webOS UI makes 2021 and 2022 LG TVs the ultimate home entertainment hubs – able to provide an ever-growing number of lifestyle apps, easier access to recommendations with the newly launched Life’s Good Hub and seamless mobile integration with effortless content mirroring.

Revamped to help users navigate the expansive list of services on offer, the new webOS Home Screen now includes the Life’s Good Hub section, where users can discover some of the latest lifestyle apps at the press of a button. The lifestyle section provides a curated selection of up to fifteen apps centered on improving a specific aspect of life at home, such as fitness, wellbeing or staying connected. A real time-saver, the new feature enables users to find services suited to their unique tastes and preferences, ‘handpicking’ the most relevant apps from the approximately 2,200 currently available^* on the LG webOS platform.

Another important consideration for today’s users is the mobile experience and cross-device compatibility. LG’s ThinQ app has been updated to make it easier to mirror content from mobile devices to LG TVs. Users will enjoy being able to switch from watching on their mobile to watching on the TV when playing content from a range of different sources, including major streaming services, LG Channels and LG Fitness.

The new lifestyle content that LG continues to bring to the webOS platform shows that the company understands and appreciates the ways in which consumers’ needs and lifestyles have changed in recent times. Take RemoteMeeting, for example: an easy-to-use video conferencing solution designed with the growing ranks of remote workers – and those wanting to catch up with friends and family in other places – in mind. Setting up the app on LG TV is fast and simple as it doesn’t require connection to a laptop or PC. From August 5, users signing up to RemoteMeeting will receive a free, 6-month membership, no matter where in the world they call home.

In an uncertain world, self-care is just as important as connecting with others, and for that LG’s latest TVs support apps such as Insight Timer. The popular meditation app is engineered to help users combat anxiety, stress and poor-quality sleep through an array of uplifting and relaxing content and wellness tools. LG 2021 and 2022 TV owners can enjoy Insight Timer free for 12-months, granting them access to 150,000 guided meditations, soothing music tracks and more.

Fitness is a key component of achieving personal wellbeing, too, which is why LG’s latest TVs offer several apps that can help users turn their living rooms into private workout studios. 305 Fitness, which features invigorating dance workouts with music from a live DJ and popular subscription workout apps such as MaxPro, Fiit TV and Flexit, will be arriving later this year.

Additionally, LG’s webOS 22-powered TVs will soon be welcoming the hotly-anticipated IDOLLIVE app. A dream come true for the world’s legions of K-pop fans, the app lets users stream a plethora of compelling K-pop content, including live performances, exclusive interviews and music videos, and offers subtitles in five different languages (English, Japanese, Indonesian, Mandarin and Thai).

With an intuitive UI and a growing library of apps and services spanning entertainment, smart home management as well as personal growth and wellbeing, LG TVs with webOS continue to redefine the ‘personalized user experience’ and deliver a better life at home to consumers worldwide.

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* App availability varies per region.