LG UltraFine OLED Pro Meets the Future of Media Production at Griffith Film School

A closeup photo of LG UltraFine Display OLED Pro monitor displaying an orchestra during its performance

A major part of any film project is the reviewing, editing and manipulating of video and sound – tasks that require high-quality displays that can run multiple applications and data streams and provide the most accurate image reproduction. LG has applied its self-lit display technology to create the LG UltraFine™ OLED Pro series, a lineup of professional-grade monitors offering various features and capabilities needed for media and film production.

To promote its first-class displays and show its support for the cinematic arts, LG is actively seeking opportunities to sponsor professional societies and innovative educational institutions dedicated to advancing the medium of film. Recently, the company established a partnership program with Griffith Film School, a well-known Australian institution that continues to supply the entertainment industry with talented and capable people. Through the new program, LG will furnish Griffith’s Brisbane campus with a number of LG UltraFine OLED Pro monitors to support students as they learn their craft.

Designed with film and media professionals in mind, LG UltraFine OLED Pro monitors (models 32BP95E, 27BP95E, 32EP950 and 27EP950) boast premium 4K OLED displays that deliver natural, accurate colors with 99 percent (typical) coverage of both the DCI-P3 and Adobe RGB color space. This wide range of color gamut enables the monitor to sufficiently reproduce color areas of multiple standards and represent accurately the exact computed color values that film directors’ use. With 1,000,000:1 high contrast ratio, almost all colors and visuals that creators or editors intended can be presented precisely. Bringing the advantages of OLED’s self-lit pixels to the desktop, the monitors also provide superb HDR and SDR performance.

Founded in 2004, Griffith Film School is one of the largest learning institutes of its kind in Australia. Notable Griffith alumni include Matthew Hanger, a multi-award-winning visual effects artist, and Peter Spierig, an award-winning feature film director. The school offers an array of specialized programs, including cinematography, post-production, visual effects, screen music, production design, documentary-making, computer animation and game design – creative endeavors that are perfectly matched to LG UltraFine OLED Pro monitors.

“Working with LG really makes sense for us as they understand the unique needs we have as filmmakers – and that’s something you can clearly see in the capabilities and feature sets of their monitors,” said Herman Van Eyken, head professor at Griffith Film School. “LG UltraFine OLED Pro monitors are state-of-the-art monitors that provide the faithful image reproduction that our students need to realize their artistic vision.”

As a result of the partnership, both students and faculty members at Griffith Film School will get to explore everything that LG UltraFine OLED Pro monitors have to offer. LG UltraFine OLED Pro monitors are available to use in the school’s Grading Suite while several units of the equally impressive LG UltraWide™ monitor (model 40WP95C) are installed in the Editing Suite.

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Global IT Challenge: LG’s Journey Towards a Better World

Always understanding its responsibility as a corporate citizen to make a positive impact on society, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program since 2011, strengthening youth’s IT skills and capabilities that will help them in the real world.

Let’s take a look at the history of the GITC and how it has grown into the international program it is now to enhance accessibility for youth with disabilities from all around the world.

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LG Supports Young Technology Leaders With Disabilities Through 2022 Global IT Challenge

Abiyu Ezar Firdausi from Indonesia awarded as the Super Challenger in the 2022 GITC through livestream.

Attracting More Than 320 Participants From Around the World,
GITC Continues to Empower Youth With Disabilities for Eleventh Year

SEOUL, Nov. 21, 2022 — LG Electronics hosted the final round of the 11th Global IT Challenge for Youth with Disabilities (GITC) last week. The two-day event saw inspiring, young participants from all over the world test their skills for computer-based activities in a series of timed challenges. Adopting a hybrid online and offline format, several key participating countries including Korea, Indonesia and Vietnam set up venues locally as well.

Following the success of the GITC’s preliminary round in August, registrations were high for the competition’s last stage. Ultimately, more than 320 participants from 16 countries were invited to join in the final round which was held online. After competing in four challenges – eTool, eLifeMap, eContent and eCreative – the young contestants gathered both in-person and online for an awards ceremony that acknowledged this year’s winners while also allowing everyone to come together and share experiences.

The eTool challenge tests entrants’ ability to make and edit presentations using Microsoft PowerPoint and utilize functions and formulae to calculate and organize data in Microsoft Excel. eLifeMap involves conducting advanced text and image searches online to solve daily problems, while eContent evaluates one’s capacity to create and edit videos dealing with a specific topic. Lastly, the eCreative challenge, which is divided into two sections, tasks participants with coding a self-driving car program (eCreative_SmartCar) and with developing an idea for technology to make life more convenient for persons with disabilities (eCreative_IoT).

LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to help youth with disabilities by bridging the digital gap, enhancing their ability to utilize IT to improve their employment and higher education opportunities. Run by LG Electronics and the GITC Organizing Committee, and now in its eleventh year, the competition has attracted a total of around 4,000 young participants to date.

Using the GITC as a stepping stone for academic and professional pursuits, participants have continued to challenge themselves to accomplish their dreams after the competition. Faiza Pulri Adila from Indonesia, who won the all-around championship in the 2018 GITC, is studying nanotechnology engineering at Airlangga University in Indonesia. In addition, Cheenmanee Tnanapon from Thailand, the first person with developmental disabilities to win the all-round championship in the 2016 GITC, is taking the lead in raising disability awareness by appearing on popular Thai TV programs.

“I’ve worked very hard for many days with my friends for the competition because I thought this opportunity was perfect for me to keep pushing myself to improve my skills,” said Varinporn Thongjamnong, a 19-year-old from Thailand and winner of all-around championship in the 2022 Global IT Challenge. “I’m honored to be this year’s Global IT Winner, which I’m confident will motivate me to study even harder to achieve my dreams.”

“Technologies can help all of us to overcome obstacles in our daily lives and is something of a universal language that transcends borders, culture and many other differences,” said Kim In-kyu, chairman of the GITC Organizing Committee. “We hope that the wonderful young people who entered this year’s competition feel motivated and empowered to take on even greater challenges in the future.”

As highlighted in LG’s Better Life Plan 2030, the GITC is one of the company’s many initiatives in the key areas of accessibility and inclusion. LG is investing heavily in future generations as part of its comprehensive social contribution framework, and will continue to operate various events and programs specifically designed to assist and support the next generation of leaders by strengthening their skills and capabilities.

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[Mobility Inside] Indispensable Technology for F.U.N Driving Experiences: Display

The driver seat view of a Renault vehicle

As the new era of driving closes in, automakers are focusing more on the in-vehicle experience during development, especially the automotive display – the best way to unlock greater productivity and entertainment on the road. In this episode of Mobility Inside, we’ll unearth how the automotive display trend is changing for the better.

Automotive displays deliver useful information about interior and exterior conditions. They include the ‘Center Information Display’ (CID), which shows overall information, the ‘cluster,’ which displays the speedometer and engine status, and the ‘head-up display’ (HUD), which reflects information onto the windshield.

As cars become more autonomous in many features and functions, automotive display trends reshape to match new consumer demands. So, what do these futuristic dashboards do exactly?

Switching from one-way to two-way communication

LG’s automotive display in the Cadillac Escalade

In the past, cars would simply relay the traffic information necessary for driving via one-way communication. But as automotive displays advance, the driver, the vehicle and external devices are seamlessly exchanging more and more information.

Take your navigation app as an example of this in action. After inputting your destination, the system calculates the optimal route and ranks alternate ones based on traffic, which the driver can choose between based on their preference. In addition to traffic information, the vehicle’s temperature and external environment can be expressed, and the most recent displays even support voice, facial and gesture recognition technologies. In other words, it’s the new medium between the driver, vehicle and external elements that enables constant communication.

Going beyond basic traffic information

Genesis Infotainment UX Design (Photo Credit: Genesis)

In 2022, we’re spoilt by all the live information we can view as we cruise. And in the not-so-distant future, cars will automatically provide information tailored to the driver through personal profiles, which means it works for shared cars too.

Cars will soon be able to identify the driver and passengers so that it can provide information based on their age or the time of day. For instance, someone on their way to the office could receive the latest business news, current road conditions or weather forecasts, whereas a high school student in uniform may be given info on popular textbooks, nearby restaurants or the week’s hottest songs. Like smartphones, automotive displays curate information, deliver smart experiences and even provide customized information on the go.

Switching from analog to digital

LG’s digital display on the 2020 Jaguar F-PACE (Photo Credit: Jaguar Korea)

Since people process most external information visually, the latest automotive displays are digital to make checking information at a glance easier and have fewer physical buttons courtesy of a touch interface that ensures changing settings is safer and more convenient.

Applying the high-end material to match

LG automotive display in the 2021 Cadillac Escalade (Photo Credit: Cadillac)

Automotive displays are quickly becoming the centerpiece of the interior, largely because they act as a personal hub for all information and devices. That’s why applying materials and form factors that meet the needs of discerning consumers is more important than ever. Automotive displays use premium, high-quality materials for the elegant look that’s now all the rage. And the future looks even more remarkable with unique form factors like Plastic OLED (POLED) and rollable displays making their way into several markets.

Switching from general information to personalized information

When connecting to external devices, the automotive display leverages connectivity services to open new possibilities. Unlike a decade ago when the driver had two choices – the navigation or the radio, automotive displays now offer convenient, personalized services that take convenience and entertainment to a whole new level.

Occupants can connect a smartphone to check their schedule or work while on the move, listen to music based on their unique profile, find places close by or personalize their screen with a few touches of the display. With car displays becoming an indispensable part of the driving experience, their screens are getting bigger, curvier and more flexible so that they can show more information and help create the most luxurious interiors.

CID: Connecting people to their car

CID, the most famous among automotive displays, presents driving status info as well as entertainment to effectively serve as a Human Machine Interface (HMI). Located in the center of the vehicle, CID gives the driver and passenger access to a range of convenient features including audio, video, navigation, HVAC and Bluetooth controls, through an intuitive and simple user experience.

LG Electronics (LG) Vehicle component Solutions (VS) Company makes certain its CID is the best by staying in close communication with global premium automakers, which is why it’s now featured in several iconic vehicles – and counting.

The outstanding quality of LG’s CID has been certified by A-SPICE (Automotive Software Process Improvement and Capability dEtermination), an internationally-recognized quality certification model created by European automakers to evaluate the quality of software design, verification and management.

LG’s CID acquired A-SPICE certifications in 2016, 2019 and 2021. Its most recent certification, A-SPICE Level 2 (2021), not only proves that LG’s development process meets international standards for quality control and monitoring, but it also recognizes the company’s unparalleled development capabilities.

Moreover, LG received Excellent Vendor Awards in 2014, 2017 and 2020 for the 9.3-inch gapless curved CID used by the Renault Group, developed using proprietary technology to invent a smooth design that harmonized with the interior.

LG’s CID was also awarded the Daimler Automotive Group’s Inspiration Award in 2020, the same year its revolutionary P-OLED cockpit was awarded the coveted GM Innovation Award at General Motors’ Annual Supplier of the Year Awards.

LG will continue to innovate its mobility technologies as it strives to create an HMI that connects passengers to the automobiles of the future for that next-level driving experience.

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LG Honored With Dozens of CES 2023 Innovation Awards

LG OLED Recognized for 11th Consecutive Year,
Earns Three 2023 ‘Best of Innovation’ Awards

SEOUL, Nov. 17, 2022 — LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than two dozen CES^® 2023 Innovation Awards, including three coveted Best of Innovation Awards for LG OLED in the computer peripherals, gaming and video display categories.

Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories.

Of the 28 honors LG will receive at CES 2023, 12 – including two Best of Innovation Awards – went to LG OLED TVs, marking the 11th consecutive year that the company’s self-lit TVs have received CES Innovation Awards. LG OLED TVs, known to offer a variety of viewing experiences to consumers with its diverse innovative form factors, are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast.

The 88-inch LG SIGNATURE OLED 8K TV was recognized in three categories, while inspiring ultra-large 97-inch OLED and LG OLED Flex, a groundbreaking TV boasting the world’s first bendable 42-inch OLED screen, were double honorees.

LG home appliances named CES 2023 Innovation Award winners include the LG PuriCare Aero Furniture, a new concept in air purification. Also honored is the premium LG CordZero All-in-One Tower with Steam Mop.

Among other winning products are the LG WashTower™ Compact, LG UltraGear™ OLED gaming monitor and LG XBOOM 360 bluetooth speaker system.

The full list of LG’s CES 2023 Innovation Award recipients will be announced at CES 2023 (Jan. 5-8, 2023).

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LG’s CordZero Vacuums First in Product Category to Receive UL’s Certification

LG’s CordZero™ vacuum lineup products, including the LG CordZeroThinQ A9 Kompressor and CordZero A9 stick vacuums, CordZero R9 robot vacuum and the All-in-One Tower™, are first in the vacuum cleaner category to earn UL’s certification

Equipped With the Company’s Powerful Filtration Systems, LG CordZero Vacuum
Cleaners Meet the Highest Grade for Indoor Air Quality and Safety

SEOUL, Nov. 16, 2022 — LG Electronics’ (LG) CordZero^TM vacuum lineup products have received Gold certification from UL Solutions¹, a global leader in applied safety science. The products, including the LG CordZero^ThinQ A9 Kompressor and CordZero A9 stick vacuums, CordZero R9 robot vacuum and the All-in-One Tower^™, are the first in the vacuum cleaner category to have earned UL’s certification, confirming the effectiveness of reducing the risk of chemical and particle emissions requirements.

Committed to making the home a healthier and safer place, LG offers a number of Gold-certified solutions for a better life, including residential air conditioner models and the LG DUAL Vane system air conditioner. The latest LG air solution products to have met UL’s strictest standards for volatile organic compound (VOC) emissions, CordZero vacuums provide excellent cleaning performance without negatively impacting air quality in the home. Leveraging LG’s comprehensive filtration system, CordZero vacuums effectively remove dust from the indoor environment and, just as importantly, prevent it from reentering.

VOC emissions can cause a variety of health complications and can be particularly harmful to young children and the elderly. Gold is the highest grade achievable in UL’s certification program, confirming that a product generates low VOC emissions², making indoor spaces safer and more comfortable for everyone.

Serving as a docking station for LG CordZero stick vacuums, the innovative All-in-One Tower features an antibacterial dust bag, a removable and washable motor protection filters and a highly efficient automated dustbin-emptying system that prevents fine dust particles from escaping. Space-saving and easy to use, the All-in-One Tower also provides quick charging and hassle-free storage for vacuum accessories.

“As part of our goal to create a ‘Better Life for All,’ we are expanding our efforts to provide products that are better for consumers and the environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to offer differentiated customer experiences through state-of-the-art home appliances designed with the health of people and the planet in mind.”

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¹ The certification indicates UL 2819 – 2013 Gold Standard for Chemical and Particle Emissions for Electronic Equipment (UL GREENGUARD Gold Certification), certifying products tested in accordance with UL 2823 test method.
² In its “Total Exposure Assessment Methodology (TEAM) Study,” the United States Environmental Protection Agency (EPA) found that exposure to volatile organic compounds (VOCs) can be harmful to people’s health, causing a variety of issues including eye, nose and throat irritation, headaches, loss of coordination and nausea, damage to the liver, kidneys and central nervous system. (https://www.epa.gov/indoor-air-quality-iaq/volatile-organic-compounds-impact-indoor-air-quality)

LG Unveils Its First Mini LED Surgical Monitor at MEDICA 2022 in Germany

Bringing Superb Mini LED Picture Quality to the Healthcare Sector, Company’s Latest
Surgical Display Delivers Outstanding Image Accuracy, Performance and Convenience

SEOUL, Nov. 15, 2022 — LG Electronics (LG) is unveiling its first 27-inch, 4K surgical monitor with Mini LED technology (model 27HQ710S) at MEDICA 2022, the international tradeshow for the medical sector taking place in Düsseldorf, Germany, from November 14-17.

LG 4K Mini LED surgical monitor boasts exceptional picture quality courtesy of the company’s Mini LED technology, which provides clear, precise images. The product’s 27-inch, 4K resolution (3,840 x 2,160) screen leverages thousands of tiny LED diodes to provide a peak brightness of 2,000cd/m² and a 1,000:1 contrast ratio. With an impressive 1,500 local dimming zones, the surgical monitor displays vibrant, high quality color images with consistent brightness across the entire screen.

In addition to contributing to excellent image reproduction, LG’s new surgical monitor’s bright, high quality display is suitable for use in hospital operating rooms and surgical centers. The surgical monitor also covers 20 percent more of the sRGB color gamut than its predecessor (model 27HJ710S). The combination of these attributes, along with a compact and easy to clean design, makes LG’s surgical monitor a valuable addition to the surgical suite.

Furthermore, the design of the new surgical monitor delivers the durability and reliability optimized for the surgical environment. Thanks to the use of Optical Bonding Glass, the 27HQ710S reduces distracting reflections from theater lighting, while the product protects its front and rear (IP45- and IP32-rated, respectively) against foreign material and splashes.

“The market for medical monitors that can deliver bright, high quality color images in true 4K resolution is growing in size, and this is reflected in the products being showcased at this year’s MEDICA,” said Silas Choi, vice president and head of the B2B solution business division at LG Business Solutions Company. “The 27HQ710S is the result of LG’s efforts to bring its superior LED technology to the medical sector. We believe that this new model will be a valuable addition to the surgical suite.”

Visitors to LG’s exhibition booth (Hall 10, Stand D40) at MEDICA 2022 can explore the full range of LG medical displays, including the new 4K Mini LED surgical monitor.

Specifications:

			LG Surgical Monitor (27HQ710S)
Panel	Inch (Aspect Ratio)		27-inch (16:9)
	Resolution		4K (3,840 x 2,160)
	Backlight Technology		Mini LED
	Surface Treatment		Protection Glass (1.3t, Anti-reflection, Anti-fingerprint)
	Color Gamut (Typ.)		DCI-P3 110.9% (CIE1976, Area), DCI-P3 98% (CIE1976, Coverage), sRGB 139% (Area), sRGB 100% (Coverage)
	Viewing Angles (CR≥10)		178° (Right / Left), 178° (Up / Down)
	Brightness (Typ.)		800cd/m²
	Contrast Ratio (Typ.)		1000: 1
	Response Time		5ms (GTG (Gray-to-Gray))
Feature	DICOM Compliant		Yes
	HW Calibration		Yes
	HDR		HDR 10, HDR Effect
	Super Resolution+		Yes
Video Signals	Input Terminals		HDMI 2.0 x1, DisplayPort x1, DVI x1, 3G-SDI x1
	Output Terminals		DisplayPort x1, DVI x1, 3G-SDI x1
Connectivity	USB		1 Upstream (ver. 3.0), 1 Downstream (ver. 3.0)
Power	Input		AC: 100-240VAC, 50/60Hz Monitor DC in 19V~24V
	Power Consumption (Max.)		120W
	Power Consumption (DC Off)		Less than 0.3W
Resistance Rating			IP45 (Front), IP32 (Excluding Front), IK06
User Convenience			Picture-By-Picture: Yes (2PBP / 3PBP / 4PBP) / Picture-In-Picture: Yes Rotation & Mirror Mode, Failover Input Switch, 2 Hot Keys, Flicker Safe
Physical Specifications		Weight	8.0kg (18lb)

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[LG SIGNATURE Inspirations] A Legendary Brand in the Making

A “brand book” is the imprint of a brand’s unique identity, the particular trait that sets it far apart from the rest. Only brands boasting the richest heritage and the most defined philosophies can venture to leave an extensive account of their doings in such elegant, detailed writing.

Launched in 2016 with a mission to elevate the everyday by perfecting the balance between art and technology, LG SIGNATURE, a trailblazer in the home appliance industry, boasts an abundant pool of stories to tap into. That’s why it recently joined hands with leading lifestyle magazine, Monocle, to showcase LG SIGNATURE’s recollection of the past and vision for the future through the most exquisite brand book.

The book’s early chapters immerse readers in LG SIGNATURE’s history, laying out how the best of LG’s design and technology melded into one to give life to LG SIGNATURE. It then walks readers through the premium brand’s ideals and approach to crafting products that bring harmony between art and technology, and its refusal to compromise innovation and craftsmanship at all costs.

These authentic, rich tales are told by the innovators and master craftspeople who witnessed the birth of the brand and creation of its luxurious products. Beginning with what these true visionaries perceive the brand’s core identity to be, the personal accounts of LG insiders provide a new look into how LG SIGNATURE’s greatest products were honed to perfection through trial and error.

The closing pages of LG SIGNATURE’s inspirational brand book introduce its ambassadors, global icons who have made their mark on the world in their own unique ways. Here we meet Olivia Palermo, the frequently-quoted fashion authority who uses LG SIGNATURE appliances to streamline her busy day-to-day, and John Legend, the multiple Grammy Award-winning artist who maximizes his downtime through the power of LG SIGNATURE’s lifestyle-enhancing technologies.

Capturing LG SIGNATURE’s vision of a new way of life like never before, the LG SIGNATURE X Monocle brand book can be found at Monocle’s global stores so that thousands of distinguished consumers across the globe can read its story. To learn more about LG SIGNATURE’s history and discover what’s to come in the future, take a look at the brand’s chronicles through the lens of Monocle, here.

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LG Debuts First Joint Virtual Care Solution With Amwell at HLTH 2022 to Address Hospital Workforce Shortages

A patient who is resting in a bed is having a video chat with her doctor with the help of LG healthcare TV installed on the wall.

New Carepoint™ Solution Leverages Existing LG Healthcare TVs and Features Advanced Monitoring Capabilities to Improve Efficiency of Bedside Care Response and Maximize Resources

LAS VEGAS, Nov. 15, 2022 — Global innovator LG Electronics (LG) announced its first joint solution with digital healthcare enablement leader Amwell^®, designed to expand the boundaries of digital health innovation and address a major issue faced by hospitals across the country – workforce shortages.

Showcased at HLTH 2022, the Carepoint™ TV Kit, by LG and powered by the Amwell Converge™ platform, leverages existing LG healthcare TVs, a leading brand of TVs in hospitals and healthcare facilities, in patient rooms to allow providers to remotely engage, monitor and discharge patients, thereby reducing healthcare professionals’ workload.

The new solution, called the Carepoint TV Kit 200L, is engineered to expand clinicians and care teams reach through virtual rounding, nursing, e-sitting and isolation room monitoring. This enables tasks like patient admission and discharge, medical reconciliation, care coordination with patients, family members and other providers and patient monitoring all to be done from one convenient location, resulting in increased efficiencies, reduced drive-time and rounding time, maximized resources and optimized time and space.

“We’re spearheading a digital transformation of the healthcare system in hospitals by providing an innovative platform that makes care more virtual, accessible and efficient while helping to improve quality of care,” said Atul Singh, general manager for Digital Health at LG Electronics. “Our new TV Kit solution helps alleviate the challenges that hospitals struggle with day-to-day, such as better managing labor shortages and offering clinicians and care teams greater flexibility and easier access to patients.”

“We are facing an all-time high level of healthcare worker burnout and financial constraint spurred by the pandemic. Technology innovation such as this can reduce the burden on clinicians and care teams while improving patient engagement and ultimately enabling a better care experience for all,” said Susan Worthy, Chief Marketing Officer at Amwell. “We are honored to continue expanding our partnership with LG as we work together to empower hospitals and their staff with the tools and innovations necessary to achieve their goals.”

LG and Amwell first announced a collaboration in March 2022 as part of LG’s strategic vision for creating new socially impactful products and services for the next generation. LG is the longtime largest provider of smart TVs for hospital patient rooms in the United States. Now the global electronics giant is further increasing its focus on innovation and expanding its healthcare portfolio. As a dedicated partner, LG is committed to working Amwell and its Converge platform to help deliver on its promise of healthcare innovation.

To learn more about the Carepoint TV Kit 200L solution visit https://digitalhealth.lgnova.com or https://business.amwell.com/telemedicine-equipment/carepoint-tv-kit-200l

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Upgrade U.S. Army Veteran’s Family Home in Celebration of ‘Energy Star Day’

The volunteers gathered to help a deserving family in Charlotte, North Carolina, USA

Commemorating national Energy Star Day 2022 in the United States, LG joined forces with home improvement retailer Lowe’s and non-profit Rebuilding Together to help a deserving family in Charlotte, North Carolina, USA, under the theme of “Save Today, Save Tomorrow and Save for Good” with energy efficiency upgrades using Energy Star certified LG home appliances.

“Rebuilding Together and Lowe’s are longtime partners and know the importance of making sure to replace or repair homes with materials that will last while also saving the homeowner money on energy bills,” said Beth Morrison, executive director of Rebuilding Together, who thanked LG — 2022 Energy Star Partner of the Year — for its important role in providing energy efficient appliances.

Gary and Pat Turpin moved to the Hidden Valley neighborhood of Charlotte in 2000 after Mr. Turpin served in the U.S. Army, where he received the National Defense Service Medal among other honors. Mr. Turpin is visually impaired, and it has been difficult for the family to keep up with home repairs and maintenance.

Volunteers from Lowe’s, LG and other local businesses converged on the Turpins’ home on Energy Star Day, Oct. 12. to replace kitchen and laundry room appliances and flooring, repair roofs and insulate for weatherization, paint interiors and exteriors and install smoke detectors and handicap-accessible features.

The Energy Star appliance upgrades including an LG refrigerator, dishwasher and clothes washer and dryer will help make life easier for this family, adding convenience and energy efficiency to everyday living and saving them money over time. According to the U.S. Environmental Protection Agency, by choosing ENERGY STAR products such as appliances from LG, a typical household can save about USD 450 on their energy bills and still enjoy the quality and performance they expect.

The refrigerator LG provided earned the Energy Star Most Efficient 2022 designation — representing the year’s very best products for energy savings and environmental protection — along with an Energy Star certified dishwasher. Rebuilding Together completed the kitchen makeover by installing an LG electric range and over-the-range microwave oven.

As part of the home’s energy efficiency upgrades, Lowe’s and Rebuilding Together also are installing an Energy Star certified LG top-load washer and companion Energy Star certified LG dryer. Clothes washers and dryers that earn the Energy Star use about 20 percent less energy and about 30 percent less water than traditional models. To improve both indoor air quality and energy efficiency, LG also is providing the family an Energy Star certified air purifier.

With support from a USD 350,000 grant from the Lowe’s Foundation in March, this project is one of more than 40 critical home repair projects planned for the Hidden Valley neighborhood as part of Rebuilding Together’s Building a Healthy Neighborhood program. Hidden Valley has a concentration of older single-family homes that are significantly less energy efficient than others across the country, on average. According to the EPA, low-income households pay up to three times more on home energy costs, as a proportion of total income and some are spending nearly 20 percent of their income on utility bills.

“LG’s support of Energy Star Day 2022, in cooperation with the EPA, Lowe’s and Rebuilding Together, reflects our commitment to the environment and the community – core business principles for our company,” said John Taylor, senior vice president and head of corporate social responsibility and sustainability of LG USA. “This Energy Star Day and every day, LG and Energy Star help you save for good – for all the good things you want in your life and for a healthier planet for you and your family.”

Contributed by LG USA

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LG CEO Visits Africa to Back Busan for World Expo 2030

Mr. Cho and Kassim Majaliwa, Prime Minister of Tanzania, posing together for a picture

Busan, South Korea’s beautiful port city, is among several cities to have officially announced their desire to host World Expo 2030, after it turned in a formal bid to the Bureau International des Expositions in September under the city’s theme: “Transforming Our World, Navigating Toward a Better Future.”

To express its passionate support for a Korean city beloved by millions across the globe, LG CEO William Cho recently headed to three countries in Africa including Tanzania, Côte d’Ivoire and Ethiopia as a special envoy for South Korea.

On his first visit to the region since his appointment last year, Mr. Cho was on a mission to not only promote greater cooperation with East Africa, but also highlight the company’s full support for vibrant Busan’s World Expo 2030 ambitions.

During his visit, CEO Cho also made sure to state how East Africa had become a promising, rapidly-growing market through strong economic fundamentals underpinned by a youthful, urbanizing middle-class population and ever-increasing investment in infrastructure and other key economic sectors.

“As we see great opportunities and potential in this market, we will continue to strengthen our business relationships with countries in the region to help them unlock their full potential,” said Mr. Cho.

While visiting Tanzania, Mr. Cho met with Prime Minister Kassim Majaliwa and several other senior government officials to pledge the company’s commitment to expanding the nation’s distribution and retail network in an effort to aid the growth of the economy and make life better for local communities.

During this memorable meeting, Prime Minister Majaliwa lauded LG for believing in the country through investment and creating opportunities for locals.

“We applaud LG for its contributions to our economy and reaffirm our government’s support in creating a conducive environment for local and foreign companies willing to do business in Tanzania,” said Prime Minister Majaliwa.

To expand its business in Kenya, Tanzania, Ethiopia and Sudan, LG is opening new shops and refurbishing existing ones as it seeks to keep pace with the continent’s rising demand for the company’s home appliances, entertainment devices and air solutions.

The company will continue championing Busan, Korea’s picturesque coastal city, as the perfect host for World Expo 2030 by executing diverse promotional events worldwide with the help of its influential global network comprised of 140 subsidiaries.

Contributed by LG Kenya

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[LG SIGNATURE Inspirations] Technology Meets Superb Tastes and Masterful Harmonies in London

A chef preparing food as he looks out on to the London skyline and “LG SIGNATURE” neon sign

Art has always been at the core of LG SIGNATURE’s philosophy from the beginning of the brand. Seeking to inspire people with the most esteemed artistic collaborations, the brand has supported various major cultural events around the globe that deliver immersive experiences at the crossroads of art and technology.

Just in time for the beautiful autumn season, LG SIGNATURE re-introduced itself to London’s thriving, vibrant culture by sponsoring October’s London Restaurant Festival (LRF), where it successfully indulged the most sophisticated foodies with exceptional tastes and unforgettable experiences.

A highlight of the LRF 2022 Autumn Edition collaboration was LG SIGNATURE’s wine tasting series, which was proudly hosted as its latest ultra-exclusive “LG SIGNATURE Hosts” experience. Dubbed the “Penthouse Supper Club,” this first of four wine tasting events welcomed customers, who resonated with the brand’s sophisticated living message, to London City Island’s sprawling penthouse with a tasting facilitated by sommelier Ryen Snowden.

While teaching guests how to best store their wines, Snowden demonstrated the LG SIGNATURE Wine Cellar’s ability to recreate ideal temperatures and humidity levels through its state-of-the-art technology that fully preserves the flavor. What’s more, drinks were paired with delectable canapes prepared by none other than multiple Michelin Star award-winning chef Tim Spedding, with the help of the LG SIGNATURE Refrigerator with customizable temperature settings for diverse ingredients.

Meanwhile, last week was a fine time for classical aficionados and rock lovers to come together through their love of music. As a continuation of the “LG SIGNATURE Hosts” experiences, and LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra, top tier media from a number of leading lifestyle publications were invited to the Royal Albert Hall for the Symphonic Queen concert, in celebration of over 50 years of timeless hits by iconic rock band, Queen.

True to the brand’s philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE continues to provide unique customer experiences that marry the best of art with the most cutting edge of technology. For more on the premium brand’s collaborations with globally-renowned art institutions, stay tuned in to the LG SIGNATURE Inspirations series.

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LG Embraces Digital Transformation With AI Validation Platform for Automotive Parts

Researchers looking into the AI validation platform

LG and Altair Jointly Develop Data Analytics Algorithm
for Simulating Vehicle Components’ Performance and Reliability

SEOUL, Nov. 9, 2022 — LG Electronics (LG) in collaboration with Altair, a global provider of computational science and artificial intelligence (AI) solutions, have jointly developed an AI validation platform that delivers enhanced reliability verification for vehicle components. Integrating this digital transformation technology into the development process allows LG to provide global automakers with advanced infotainment solutions of the highest quality and reliability.

Until now, the process used for developing advanced vehicle components has relied entirely on physical testing and all test results have been manually validated. LG’s recent digitalization of testing and verification will provide gains not only in regard to cost- and time-efficiency, but also in terms of data- and product-reliability.

Able to accurately predict and measure product performance from the earliest stages of the design validation process, the new platform leverages a machine learning algorithm to perform time series analysis, data analysis visualization and various other functions that further enhance LG’s already-stringent component verification system.

The detailed reports produced by LG’s new AI validation platform cover vehicle component development testing and support for automatic data transition, and will enable the company to assess the quality of yet-to-be-commercialized products with a far higher degree of precision. Through continued, close cooperation between LG and Altair, the advanced platform is expected to secure a product reliability rate of 90 percent or higher.

Boosting efficiency in key areas, the new platform is capable of conducting multiple tests, analyzing the results of those tests and providing an array of meaningful performance indicators. Moving forward, LG will expand the implementation of AI technology across various processes, from product planning to mass production.

“LG is committed to the digital transformation of its global operations and to using the latest DX technologies to enhance its research and development capabilities and achieve optimal resource management,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Our new AI verification platform is a meaningful digitalization case for the automotive parts business, where reliability is of the highest importance.”

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Captivating the Young With Universal Language of Art and Music

Screenshot of the YouTube video produced by LG Electronics Vietnam where a band is playing their music on the top of a building

The world’s young generations share different ideologies, values and lifestyles, bringing new, unique culture that reshapes the world. Having grown up with the internet, the MZ Generation (a term used in Korea for Millennials and Gen Zs) holds a close connection with media platforms and believes, above all else, in the importance of self-expression, which is why they’re constantly looking for something authentic, different and fun to identify with.

So, in an effort to build a sturdier relationship with the young people, LG is offering various events and campaigns to the young generations so they can communicate in the universal language of art and music.

(From left to right) Sung Jun Son, HE product director of LG Baltics and street artist KIWIE

NFT Art Exhibition in Collaboration with Artist KIWIE

A big trend currently being spearheaded by young people is the non-fungible token (NFT), which is a unique digital asset held on the blockchain that people can use to express their digital identity in the virtual world. Knowing this, LG Baltics recently collaborated with artist KIWIE for the opening of an NFT exhibition in Europe, KIWIE SPACE V2.

Known as a pioneering street artist in Latvia, KIWIE incorporates multiform repetitions of a single image into his artistic style – KIWIE monster. At KIWIE SPACE V2, 3D artworks were displayed on LG OLED evo TVs to bring an outstanding, immersive digital experience to visitors. More than meets the eye, these works of art were created through artificial intelligence and neural networks based on the first KIWIE Monster painting, combined with the keywords of 2022 including the metaverse, NFT, non-binary and more.

With the artist determined to fill the space with bright, accurate colors and modern technologies that exude positive energy, he felt that LG’s state-of-the-art TVs were an integral part of the showcase. Thanks to OLED, visitors could feel the phenomenal ambiance of the exhibition space, making the whole experience seem more realistic and worthwhile.

NFT Art Exhibition in Collaboration with Contemporary Istanbul

Not so far away, another NFT exhibition was held in collaboration with Contemporary Istanbul, a leading art fair and a major platform in Türkiye. As a main partner of the 17^th Contemporary Istanbul, an LG OLED ART booth was set up to present extremely talented artists’ digital masterpieces on its groundbreaking LG OLED evo TVs.

At the booth, visitors could admire the fine Korean digital artworks exploring the intersection between contemporary art and innovative technology on the latest LG OLED TVs. Purple Space and Pink Space by Choi Wool-ga were displayed on LG Objet Collection Posé, while Vacation of Dodo by Kim Sun-woo was exhibited on LG Objet Collection Easel.

Among all the exceptional digital pieces on display at Contemporary Istanbul, world-renowned artist Kim Whan-ki’s NFT Universe grabbed the most attention with the help of LG OLED technology, which allowed it to shine by offering a stunning viewing experience with vivid, accurate color expression and exceptional contrast. Respected around the world as a master of Korean abstract art, Kim’s Universe became the first Korean artwork to sell for over KRW 10 billion.

LG Life’s Good Music Video Campaign

LG’s endeavors to strike a chord with Millennials and Gen Zs go beyond art and visuals. To address the typical digital native’s love for video storytelling,^* the LG Life’s Good Music Video campaign was recently running in 9 of LG’s Asian offices with the goal of creating unique music videos for each region with local music influencers singing about what ‘Life’s Good’ means to them. These music videos have been uploaded to the official LG YouTube channel of that country and have already amassed a total of 12.3 million views. And to bring everything together, all the videos have been compiled into one to feature every performer while showing off the beautiful scenes of each city.

These global office initiatives embody the company’s unwavering commitment to discovering new ways to connect with the younger generation through the power and wonder of art, music and cutting-edge technology. Carrying on these efforts, LG will continue supporting impactful cultural experiences designed to excite and inspire the MZ Generation and promote closer communication.

Contributed by LG Baltic and Türkiye

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^*https://ghidotti.com/blog/millennials-vs-gen-z-the-importance-of-generational-marketing/

LG x Maserati: Making Every Space a Masterpiece

LG StanbyME installed next to the Maserati's luxurious automobile at Maserati showroom in Hong Kong

Prestigious products not only boast technological advancements but aesthetically pleasing designs, bringing convenience to daily lives while seamlessly blending in with any home interior design. Delivering extraordinary experiences and exquisite design simultaneously, there is no better example than the LG Objet Collection.

Among the many innovations within the LG OLED Objet Collection is the Easel (65Art90), which combines an elegant easel-style design with a textured art canvas-like sliding cover. This unique form enables users to turn their TV into a piece of art whilst adding a further touch of elegance to home living spaces. To celebrate its debut in Hong Kong as well as to demonstrate how LG pursues technological breakthroughs that improve quality of life and satisfy users’ various tastes, LG Hong Kong collaborated with the premier Italian luxury-sports car brand, Maserati.

The event was hosted in the new Maserati Experience Center in Causeway Bay during its opening week, allowing an inspirational and ideal showcase of LG’s latest innovation. Not only top influencers and media but esteemed VIPs and members of the Maserati Club exclusively enjoyed a one-of-a-kind experience, where LG expressed the bold, stylish statement of LG OLED Objet Collection. One attendee of the event even complimented the Easel as “a masterful grasp of entertainment as a collection of art.”

Extending the collaboration, LG partnered with Maserati to enrich the entire customer journey at the new Experience Centre by placing the Easel with other products from LG OLED Objet Collection. Maserati showroom visitors are now able to visualize the configuration of Maserati cars across its model range and tailoring options by using StanbyME’s browsing feature and enjoy a stunning demonstration of Maserati cars displayed on LG OLED evo Gallery Edition and the Easel.

Other LG products showcased at the Experience Center include the fully integrated LG Styler, allowing showroom visitors to understand how this pioneering technology helps keep their wardrobe, including valuable and delicate coats, jackets and dresses, in the best hygienic condition with fabric well-protected. Visitors are also offered a chance to experience powerful and refreshing air quality enhancement brought by LG PuriCare AeroTower and PuriCare 360 Air Purifier, standout models among LG’s home appliances.

Through the exciting collaboration with Maserati, LG took the opportunity of demonstrating how it pursues a perfect harmony of technology and stylish design. The brand is committed to redefining what is possible when art and technology come together, and LG OLED Objet Collection displayed at the heart of Causeway Bay well proved the brand’s capability and potential, easily turning every space into a masterpiece.

Contributed by LG Hong Kong

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LG Newsroom