Creating a Space for Open Discussions on Future Innovation

Dr. Mary Lou Jepsen giving a speech at LG NOVA Innovation Festival

Earlier this month, innovators from across the world joined LG at its LG NOVA Innovation Festival. Taking place at the Historic Craneway Pavilion in Richmond, California, the Innovation Festival gathered over 500 startups, industry experts, investors, mentors and influencers to converse, collaborate and network on challenges and topics that impact our future.

The festival hosted over 70 speakers, 23 sessions, keynotes from Marc Tarpenning, co-founder of Tesla and NuvoMedia and Mary Lou Jepsen, founder of Openwater and co-founder and CTO of the One Laptop per Child program, and a fireside chat with 4 time NBA Champion with the Golden State Warriors and active investor, Andre Iguodala. For LG, the festival was the culmination of the year-long Mission for the Future Challenge, an initiative led by LG NOVA, the Silicon Valley-based LG North American Innovation Center whose mission is to find innovative, future-impacting startups and entrepreneur communities to build, nurture and help them grow.

“What’s fundamental to changing the world is startups learning how to dance with elephants. These elephants are large corporations who have the resources to assist with this mission.” – Dr. Mary Lou Jepsen

Gaby Novakovic from gener8tor interviews Andre Iguodala, 4x NBA Champion with the Golden State Warriors, General Partner, Mastry Ventures

“Passion is really big. If you don’t love what you do, then it is really hard to succeed.” – Andre Iguodala

Left to right, Lori Schwartz of Storytech, Marco Marinucci of Mind the Bridge, Christine Moon of BlueSpace.Ai, Young Lee of Meta Reality Labs, and Devon Drew of DFD Partners on the Power Panel: All About the Pivot

Insights shared during the panel:

“Now is a great time to be a startup. The world is looking for solutions from early-stage startups. Now, the vast majority of medium to large companies are realizing they need startups.” – Marco Marinucci

“As a leader you have to be constantly thinking ‘are we on track?’. The simple question is, are you offering value to the industry and to your customers?” – Christine Moon

“If you’re not failing from time to time, you’re not innovating enough,” – Young Lee

“Pivoting, for me, means you’re in tune with your customers. You have to be constantly pivoting to leave room to be adaptable to changes. Pivoting is a positive thing.” – Devon Drew

During the festival, LG NOVA announced its selection of finalists for the Mission for the Future 2021 Program and kick-started this year’s global search – Mission for the Future ‘22, the New and the Next. Submissions are open now until October 6, 2022. In this second year, LG and the LG NOVA team have expanded the scope of the program to include the Smart Home, Home Entertainment, Business Solutions and Display Solutions, along with its current tracks in Digital Health, Metaverse and Gaming, ESG/Electric Mobility and Open Innovation, in general. The intent is to get new breakthrough ideas that LG can support with its global infrastructure to help create transformation change sooner versus later.

Left to Right, Dr. Sokwoo Rhee from LG NOVA, Parsoua Shirzad and Andriyko Herchak of Trendi, Keith Loo of Skinopathy, Richard Wang, Diane Guo and Oscar Guo of Metalistings, and David Blaszkowsky of Helios Data, Startup competition winners at the LG NOVA Innovation Festival

One of the biggest highlights of the event was a startup pitch competition, where 12 companies pitched their ideas for changing the world to a panel of veteran entrepreneur judges and investors, including Andre Iguodala. Winners of the Pitch competition were: First place, Trendi, a Canadian robotics company helping the farm and food industry rescue and upcycle food waste into valuable products. Second place, Skinopathy, the digitization of the patient circle-of-care and solving many of the problems in dermatology today. Third place, Metalistings, a multi-chain metaverse aggregator marketplace with maps. And Audience Favorite, Helios Data, a secure data collaboration platform that eliminates data usage risk in personal data analysis and monetization.

Throughout the event, attendees had the opportunity to interact with investors, corporate executives at LG and other companies, subject matter experts and each other as LG looks for ways to bring new innovations to the market that solve some of the biggest challenges in today’s world. That is what the LG Innovation Festival was created for – bring people together to discuss how to create a positive future and improve the quality of life.

“Innovation can happen in many different ways. We believe in the power of uniting startups and big corporations for the ultimate collaboration. Startups have amazing technologies and businesses on their own. We want to lift these startups to another level with LG NOVA. We’re going to see amazing businesses come out of these partnerships,” said Dr. Sokwoo Rhee, SVP of Innovation for LG and Head of LG NOVA.

Contributed by LG NOVA

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LG’s Newest Innovations the Talk of the Town at IFA 2022

After two long years, IFA 2022 marked the triumphant return of its full-scale format which saw over 240,000 people make their way to Messe Berlin, IFA’s long-term home, between September 1-5.

This year, under its theme of ‘Life, Reimagined,’ LG Electronics presented cutting-edge, human-centered innovations that bring new possibilities and experiences to daily life.

Of the many LG innovations presented at IFA, possibly the first thing to catch the eye of most booth visitors was the 97-inch OLED evo Gallery Edition TV, the world’s largest OLED TV which boasts incredible picture quality thanks to its self-lit panel technology. Other large-screen TVs, such as the 88-inch LG SIGNATURE OLED TV 8K and 136-inch 4K Micro LED, yet again proved LG’s excellence in the TV sphere on a truly global stage.

Attracting a lot of attention, especially among gamers, was the Flex Arcade Zone which featured several gaming stations for visitors to experience the new LG OLED Flex (model LX3). The world’s first flexible 42-inch OLED TV, LX3’s display transforms from completely flat to curved so users can choose their ideal arc from twenty levels of curvature. Users can also easily switch screen curvature between two presets using the remote’s dedicated button for an even more effortless user experience.

LG also presented its latest home appliances, with the new MoodUP™ refrigerator with color-changing LED door panels the company’s showstopper. Thanks to its innovative LED door panels, the all-new refrigerator delivers unrivaled design flexibility with 22 upper door colors and 19 lower door colors to mix and match. With the MicroLED screen in the background displaying colorful graphics representing the vivid colors of the MoodUP refrigerator, the overall experience was one to remember.

Other LG ThinQ-enabled appliances made their way to Berlin as well, like the new LG PuriCare Aero Furniture, LG Washtower, LG Styler™ ShoeCase and ShoeCare. This space was dedicated to showing how LG appliances come together through ThinQ to create the completely connected home of the future.

With its theme being “Life, Reimagined,” the company couldn’t leave out its lifestyle TVs. With a zone set around the living room and bedroom, the LG OLED Objet Collection demonstrated how its TVs are able to harmonize with any décor with relative ease.

Finally, LG’s cutting-edge monitors were also put in the spotlight, including the new 42-inch UltraGear™ OLED gaming monitor which is its first curved OLED display with a 240Hz refresh rate. Here, visitors could play popular games and experience the perfect gaming sidekick for themselves, offering the performance, speed and features today’s avid gamers demand.

IFA was the perfect place to experience LG’s products and services that bring more convenience and enjoyment in person. Going forward, LG strives to deliver human-centered innovation with various smart life solutions designed to meet the needs and tastes of consumers in a changing world.

While LG was definitely a star player at IFA this year, many other manufacturers were also present to introduce their newest innovations. One reoccurring trend that has stood out at almost every major tech tradeshow over the last ten years is ‘Smart Home Technology’. Once again, smart home tech headlined IFA as people’s lives have become more ‘home-centric’ since the global pandemic and as more companies commit to Matter – a new smart home connectivity standard created by the Connectivity Standards Alliance (the Alliance) and supported by major companies including Google, Amazon and Apple.

Another obvious trend at IFA was artificial intelligence (AI), which is developing rapidly to become the heart of many gadgets and services we use every day. AI is now automating our indoor environments, predicting our needs based on our usage patterns, delivering helpful time- and situation-specific reminders and making suggestions for improving or extending usability. From health to home entertainment, AI was present in practically every product and tech category of this year’s IFA.

Photo credit: IFA Berlin

And, with many manufacturers prioritizing sustainable consumer tech to reduce their environmental impact and pave the way to a brighter future, sustainability was another key IFA theme. More popular than ever, eco-friendly products that use less energy, employ reused materials and minimize harmful emissions while offering easy repair-ability and recyclability are here to stay.

So, with IFA 2022 done and over with, stay tuned to discover what new innovations LG has in store!

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LG Shares Insights, Presents Latest Vehicle Component Innovation at Autosens Brussels

Colorful poster with a figure of an automobile and the phrase "AutoSens Brussels 2022" overlapping

Company Discusses Latest Developments in Advanced Driver Assistance Systems
and Autonomous Vehicle Technologies at Global Conference in Belgium

SEOUL, Sep. 16, 2022 — LG Electronics (LG), a leader in the automotive components space, shared insights from its cutting-edge R&D work and introduced its latest in-vehicle solution at AutoSens Brussels this week. A global conference concerning Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) technologies, AutoSens Brussels is held annually at the renowned Autoworld museum in the Belgian capital. 2022 marks the second year in a row that LG has been invited to present at the event.

Continuing LG’s run of success, the company has been honored this year for its achievements in the Most Innovative In-Cabin Perception Application and Most Innovative Application or Deployment of Computer Vision categories. At last year’s AutoSens Awards, LG was recognized with the Gold award in the Hardware Development of the Year category.

AutoSens Brussels is one of three major conferences organized by AutoSens, an international community of academics, engineers, scientists and auto-industry professionals formed in 2015 with a view to shaping the future of vehicle perception technologies. Moved to an online-only format due to the pandemic, the 2021 event saw LG and Mercedes-Benz jointly present their successful collaboration in ADAS camera technology.

At this year’s conference – back at Autoworld, and returning to in-person attendance – LG introduced its latest cabin camera solutions and shared learnings from its prominent R&D program. During an informative panel discussion, Dr. Park Young-kyung, a Vision AI expert at LG, spoke about the company’s innovative cameras for vehicles; offering his insight on topics ranging from LG’s auto component product portfolio to its ongoing R&D work. To secure key technologies for the future, the company is applying advanced AI solutions to the cabin cameras that monitor inside the vehicle, responding to strengthened vehicle safety regulations and new demand for passenger convenience at the same time.

LG’s cabin camera solutions have been successfully applied for both driver and passenger monitoring. And during his speech, Dr. Park shared the process of developing these integrated monitoring solutions, from the invention of new algorithms to the latest verification systems and camera management software that ensure its cameras are on the cutting edge of technology.

“Continuous R&D is the key to LG’s ongoing success in the rapidly growing AV and ADAS solutions markets,” said Eun Seok-hyun, the president of LG Vehicle component Solutions (VS) Company. “We are honored to have been asked to present at AutoSens again this year and will continue to offer our insight and support to industry bodies and expert communities who share our vision of future mobility.”

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LG Smart TVs Get a New ACR Solution, Legacy Technology Replaced by LG Ads Solutions

LG Marks Next Major Phase of Its CTV Advertising Business

SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.

The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions.

“Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”

CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”

The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.

The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.

LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television.

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LG Showcases Leadership in Next-Gen 6G THz Band Demonstration

Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics having a discussion about 6G technology at Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany

Company Now Able to Wirelessly Transmit and Receive 6G THz Data
Over a Distance of 320 Meters

SEOUL, Sep. 14, 2022 — LG Electronics (LG) has reaffirmed its global leadership in mobile network technology, successfully testing the wireless transmission and reception of 6G terahertz (THz) data – at a frequency range of 155 to 175 GHz – over a distance of 320 meters outdoors.

The milestone, achieved on September 7 at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany, represents a significant step toward commercializing 6G THz in both indoor and outdoor urban areas since the reference cell coverage of base stations for urban macro cells is a distance of approximately 250 meters outdoors. It is also a major jump from August last year, when LG proved it could transfer 6G THz data over a distance of 100 meters outdoors.

6G, which leverages ultra-wideband frequencies, has a relatively short range and can experience power loss from transmission to reception. To solve these problems, LG, Fraunhofer HHI, and Fraunhofer Institute for Applied Solid State Physics (IAF) have co-developed a power amplifier capable of increasing transmission strength, and a receiver low-noise amplifier that improves incoming signal quality.

Used in the recent demonstration, the organizations’ multi-channel power amplifier has an output of more than 20dBm, an increase of over 5dBm from the solution LG and Fraunhofer HHI & IAF deployed in the previous trial. Also utilized was a receiver low-noise amplifier that minimizes noise generation for reception signal. These new technologies have been integrated into LG’s latest module design, which has been highly capable of future IC (Integrated Circuit) fabrication to help ease the path towards future commercialization.

“With the success of our latest demonstration, we are one step closer to realizing 6G speeds of 1 terabit (TB) per second in both indoor and outdoor urban areas,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “LG will continue to cooperate with research institutes and industry innovators to further solidify its leadership in 6G technology. We expect 6G to be a major driver of future business and new user experiences, and there is no place we’d rather be than at the forefront of its development.”

LG plans to announce the full results of its latest 6G communications test and present an overview of the technology’s development so far at the upcoming 6G Grand Summit, set to take place at the LG Science Park in Seoul on September 23. The company is hosting the event in collaboration with the Korea Advanced Institute of Science and Technology (KAIST) and the Korea Research Institute of Standards and Science (KRISS).

Discussions on 6G network standardization are expected to begin around 2025, with commercialization of the technology slated for 2029. Compared to 5G wireless networks, 6G will deliver far better data transfer speeds with lower latency and higher reliability.

Global companies are racing to enter the 6G space given the key role it will play in enabling all kinds of innovations, from ultra-realistic mobile holograms to the next phase of IoT (Internet of Things) and ambient computing, which will provide more adaptive, personalized experiences by organically connecting people, objects and spaces.

To ensure its continued leadership in 6G, LG is actively cooperating with respected research institutes, universities and businesses from all over the world. The company also aims to establish ‘R&D cooperation belts’ for 6G core technologies, working hand-in-hand with organizations, including Fraunhofer HHI& IAF, KAIST, KRISS and Keysight Technologies, Inc., to hasten the arrival of the next generation of wireless network communications.

Furthermore, in June 2021, LG was selected by the Next G Alliance, an initiative of the Alliance for Telecommunications Industry Solutions (ATIS), to lead an applications working group to discuss 6G technologies and guide the future direction of 6G telecommunications services.

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LG Innovations Recognized for User-Centric Design at IDEA 2022

Company Reaffirms Design Leadership with 13 Accolades at This Year’s
International Design Excellence Awards

SEOUL, Sep. 13, 2022 — LG Electronics (LG) has again been recognized for its excellence in product design, picking up a total of 13 awards, including a prestigious Gold honor, at the International Design Excellence Awards (IDEA) 2022. Run annually by the Industrial Designers Society of America (IDSA), IDEA is considered one of the world’s top design award programs, recognizing exceptional achievement in industrial design, along with the iF Design Award and Red Dot Design Award.

The LG OLED Objet Collection Posé, which is part of the company’s recently-introduced lifestyle TV lineup, earned the sought-after Gold distinction at this year’s IDEA. Resembling a high-end furniture or art object, the unique product can enhance any space with its elegant design while also delivering memorable viewing experiences via LG’s latest OLED technologies.

Unlike conventional TVs, which are designed to be either wall mounted or sat atop a console or table, Posé can be placed almost anywhere in the home thanks to its slender four-legged stand. When switched to Gallery mode, the TV becomes a beautiful self-lit canvas for displaying artworks or photos, providing users with a stunning way to showcase their favorite art or relive precious family moments.

The LG OLED Objet Collection Posé also won a Best of the Best honor earlier this year at the Red Dot Design Award 2022, while another LG OLED Objet Collection product – the Easel – took home a Gold award at the iF Design Award 2022.

Other winners at IDEA 2022 include premium kitchen solutions, the LG InstaView™ Side-by-Side Refrigerator Series and LG STUDIO Over-The-Range Microwave Oven, both of which received Bronze awards for their sophisticated and aesthetically pleasing designs. The following LG products were also acknowledged at this year’s competition:

LG tiiun
LG PuriCare AeroTower
LG Refrigerator Objet Collection Series
LG Washer and Dryer Pair
LG STUDIO 36” InstaView™ French-Door Refrigerator
LG STUDIO Oven Range Series
LG STUDIO Wall Oven Series
LG 1 Way Cassette Air Conditioner
LG Residential Ventilation Solution (ERV)
LG Self Ordering Kiosk

“LG will continue to pursue design innovation that enhances customers’ lives through the combination of aesthetics and highly evolved user experiences realized with LG’s cutting-edge technologies,” said Lee Chul-bae, head of LG Electronics’ Life Innovation Design Center.

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LG Grows New Business Ventures with Selection of Finalists in First ‘Mission For The Future’ Challenge

LG Electronics Senior Vice President of Innovation Dr. Sokwoo Rhee, giving a speech at LG NOVA's event where finalists for its Mission for the Future program were unveiled.

Chosen ‘Mission for the Future’ Companies and LG to Jointly Pursue
Innovative Solutions for Digital Health, the Metaverse and Electric Mobility

SAN FRANCISCO, Calif., Sep. 13, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has selected its Finalists companies for its Mission for the Future global challenge program. Representing multiple potential business paths in three industries, the companies will be working with the LG NOVA team to collaborate on new business ventures, alongside continuing to grow and scale their companies, qualifying for potential investment from LG and other investors within the LG NOVA ecosystem to develop impactful solutions for people, communities and the planet.*

“This inaugural year of our challenge demonstrated how effective and powerful collaboration between technology startups and established corporations can help accelerate the innovation process,” said LG Electronics Senior Vice President of Innovation Dr. Sokwoo Rhee and head of LG NOVA. “Congratulations to the Finalists and all the companies that participated in the Mission for the Future challenge. We look forward to the journey with these companies innovating for a brighter, more technologically advanced future.”

The finalists were selected from an initial pool of approximately 1,300 applicants. They secured the top spot after working closely with the LG NOVA Entrepreneur-In-Residence team over a six- to nine-month period to build and test the proposals. Throughout the process, the companies had opportunities to meet with LG business teams and investors within LG NOVA ecosystem. Finalists were presented to LG Electronics Global CEO William Cho.

With this selection of companies, LG NOVA will build new businesses in Digital Health, Electric Mobility and the Metaverse, pursuing multiple paths to deliver new services and solutions that will help us move forward faster into the future.

Digital Health – With digital health capabilities key to enabling the delivery of healthcare to diverse and disparate communities, LG NOVA is working to expand and scale greater access to healthcare and personal health services.

Digbi Health is a digital care platform to prevent and reverse chronic metabolic, digestive and mental health conditions using gut microbiome insight, genetics, AI and food-as-medicine. Together, LG and Digbi will work to make care globally accessible at home and the office, and to advance cure.
LifeNome is a B2B2C precision health platform powered by genomics and AI, offering personalized health and well-being solutions to the world’s leading enterprises. LG and Lifenome plan to bring to market the world’s first precision maternal and family health platform, supporting pregnant individuals 24/7 from conception all the way to the early stages of a child’s life.
Mindset Medical is a sensor-based technology platform that can use a camera in patient-owned devices to virtually capture health and biological readings to assist doctors in enhancing medical diagnosis and treatment effectiveness. Expanding upon new services available to doctors and providers, LG’s work with Mindset Medical is expected to make it easier for medical providers to understand patient health over time or during live virtual doctor visits.
XRHealth develops virtual treatment rooms, integrating immersive VR/AR technology, licensed clinicians and real-time data analytics on one platform, providing a comprehensive therapeutic care solution for patients through the continuum of care, from the hospital to the patient’s home. LG and XRHealth will continue to grow the service offering to deliver more insights to clinicians and enable more precise personalized care.

Electric Mobility – With LG’s commitment to sustainability as an organization, LG NOVA is working to pursue new opportunities to expand access to electric vehicles (EV) and electric mobility solutions by enabling more businesses to leverage their infrastructure to provide EV services.

Driivz empowers major EV service providers with an end-to-end EV charging and smart energy management software platform.LG and Driivz will work together to enable the hospitality industry across the U.S to offer EV charging-as-a-service, while optimizing their EV charging operations and providing their customers with an exceptional EV charging experience.
I-EMS Solutions, Ltd. uses innovative AI and blockchain-based distributed energy resource management systems (DERMS) and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. By working with I-EMS, LG will help modernize the electricity grid and optimize energy management to deliver better power management solutions for the market.
SparkCharge offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. LG and SparkCharge plan to work together to deliver turnkey EV solutions for businesses to create a stream of revenue from their parking spaces.

The Metaverse – The Metaverse will bring greater capabilities that will change how we engage across the digital space in the future. LG is looking to broaden its role and explore new services and applications for enterprises that leverage the capabilities of the Metaverse.

iQ3 Connect provides immersive 3D workspace technology to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. LG will work with iQ3 Connect to deploy immersive training and realtime collaborative workspace solutions for enterprises.
NeuroTrainer is a brain training and optimization platform deployed in VR to create immersive environments and training protocols that utilizes the scientific principles of neuroplasticity to enhance focus and cognitive performance. Expanding upon iQ3 capabilities, LG and NeuroTrainer will work together to add platform capabilities and enhancements designed to further refine NeuroTrainer as a powerful tool for corporate wellness and mental resiliency.

LG NOVA’s second annual Mission for The Future (2022) is now open for submissions. Deadline to submit is Thursday, October 6, 2022. Please visit www.lgnova.com/mission22 for more information on how to submit new ideas to LG NOVA.

*Subject to due diligence and other considerations.

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LG’s Global Network Teams up for the City of Busan

Heaven Lee, LG Electronics’ European representative, Franziska Giffey, mayor of Berlin, Kim Hyung-soo, president of LG Electronics Europe Region and Lee Jeong-seok, head of LG Electronics’ Global Marketing Center posing for a photo

Times Square, New York City

Since first taking the initiative of promoting Busan, Korea’s beautiful port city, as the perfect host for World Expo 2030 early this year, LG Electronics has carried out various promotional events worldwide by leveraging its global network of 140 subsidiaries. Busan officially submitted its intentions to host World Expo 2030 last year, based on its theme: “Transforming Our World, Navigating Towards a Better Future,” which calls for a peaceful, sustainable future for all by talking about people, prosperity and the planet.

Piccadilly Circus, London

Back in February, LG declared its support for Busan with its campaign airing impactful promotional videos on its famous outdoor displays in New York’s Times Square, London’s Piccadilly Circus and other high-traffic locations around the world, each one showing why Busan should be the World Expo’s next destination. LG is executing the next phase of the campaign by introducing a new series of inspirational films at multiple locations, as the company strives to share the wonders of Busan to a truly global audience.

Evian Resort Golf Club, France

To ensure the campaign is a success, CEO William Cho now oversees a group-wide task force set up to champion the vibrant port city’s bid. Additionally, in July at The Amundi Evian Championship in France, LG endorsed Busan’s World Expo bid in front of the eyes of golf fans from all over the world by screening its promotional video, ‘The One and Only Busan,’ on a giant billboard beside the course’s clubhouse. Raising awareness of Busan’s bid in France was especially important as this is where the General Assembly of the Bureau International des Expositions (BIE), the body that ultimately decides the location of World Expo 2030, will host its announcement event at the end of next year.

IFA 2022, Berlin, Germany

Moreover, like it has done at multiple prominent locations so far this year, LG recently installed over 160 banners at the entrance of ‘Messe Berlin’ during IFA 2022, Europe’s largest consumer electronics show which was held from September 2 to 6, to make its visitors from around the world aware of Busan’s promising bid.

(From left to right) Heaven Lee, LG Electronics’ European representative, Franziska Giffey, mayor of Berlin, Kim Hyung-soo, president of LG Electronics Europe Region and Lee Jeong-seok, head of LG Electronics’ Global Marketing Center.

LG will proudly continue to support Busan’s bid to host World Expo 2030 by leveraging its sprawling global network. Stay tuned for more impactful LG promotional campaigns for Busan!

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LG’s Charity Concert Brings Magic of Classical Mastery to Rheingau Music Festival

Pianist Jan Lisiecki performing with an orchestra at the Kurhaus Wiesbaden convention center for a charity concert LG SIGNATURE hosted.

Premium Brand and Global Supporter of the Arts, LG SIGNATURE Unites With Famed
Pianist to Share the Gift of Music and Raise Proceeds to Nurture the Talent of Deserving, Young Artists

SEOUL, Sep. 7, 2022 — LG Electronics (LG) has announced the successful culmination of its main sponsorship for the Rheingau Music Festival 2022, spearheaded by the company’s premium brand LG SIGNATURE.

Returning to Rheingau for the second consecutive year, LG SIGNATURE was supported by diverse music lovers worldwide who resonate with the brand’s long-standing commitment to the arts and culture. The brand’s charity concert featuring world-renowned classical pianist Jan Lisiecki, was an especially popular audience attraction and the grand finale to the brand’s hosted concert series.

This year’s Rheingau Music Festival, which took place from June 25 to September 3, encompassed more than 100 jazz and classical music concerts, held at a variety of idyllic venues throughout the picturesque Rheingau region.

LG SIGNATURE was proud to host a trio of featured concerts at the popular music festival, treating audiences to the immense talents of pianist Jan Lisiecki, violinist Julia Fischer and bassoonist Sophie Dervaux. Each a master of their chosen musical instrument, the three critically acclaimed artists embodied LG SIGNATURE’s dedication to achieving perfection.

In addition to the three, headline classical performances, the brand played host to an exclusive charity concert featuring Jan Lisiecki. All proceeds from the event went toward helping artists – especially young classical musicians – throughout Europe.

Lisiecki, accompanied by the Norwegian Chamber Orchestra, delivered a memorable performance at the Kurhaus Wiesbaden convention center, including a beautiful rendition of Chopin’s Concerto No. 1 in E minor, Op. 11. Along with getting to enjoy a sublime musical experience, concert attendees were given the opportunity to participate in a raffle with prizes including LG products. The special evening was rounded off with a meet and greet with Lisiecki himself.

“As a brand steadfastly committed to bringing art and technology together, we will continue to support major cultural events such as the Rheingau Music Festival,” said Lee Jeong-seok, head of LG Electronics Global Marketing Center. “It was a joy for us to sponsor the festival again and collaborate with Jan Lisiecki, empowering and providing much-needed resources to deserving, young artists.”

Throughout the Rheingau Music Festival 2022, LG SIGNATURE displayed a number of its innovative and aesthetically appealing products, for concert-goers to experience and admire, including the stunning LG SIGNATURE Wine Cellar. With a sleek design and precise temperature and humidity control, the Wine Cellar is the perfect solution for storing the delectable wines the Rheingau region is known for.

Staying true to its philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE will continue to support the best of arts and culture, worldwide. LG SIGNATURE is a partner to multiple globally renowned institutions, including UK’s Royal Philharmonic Orchestra.

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LG’s First-Ever ‘LIFE’S GOOD AWARD’ to Uncover New Innovations for a Better Life for All

LG's digital billboard in Times Square, New York displaying a promotional video of its Life's Good Award

Multinational Tech Company’s USD 1 Million Innovation Challenge Invites
Innovative Minds Worldwide to Step Forward with Ideas for People and the Planet

SEOUL, Sep. 6, 2022 — LG Electronics (LG) announces that its first LIFE’S GOOD AWARD is now under way. The entry period is open from Sep. 6 through Oct. 10. Announced at CES® 2022, the LIFE’S GOOD AWARD seeks to uncover innovative solutions aligned with LG’s goal of creating a Better Life for All. A total of USD 1 million will be granted to help accelerate the development of the winning submissions.

Envisioning a sustainable world where Life’s Good for the planet and all its inhabitants, LG continues to pursue eco-minded solutions and ideas for a greener environment and develop user-centric products and services that provide access to convenient, valuable and novel experiences for everyone.

The LIFE’S GOOD AWARD marks a significant step in LG’s sustainability journey, helping to spread the company’s Life’s Good message around the world. In addition to carrying out its own sustainable practices, the company is now inviting like-minded individuals and groups to step forward with their unique ideas to help build a Better Life for All.

The LIFE’S GOOD AWARD asks entrants to submit their original and marketable solutions relating to Innovation for the Planet, which targets solutions for environmental health, or Innovation for People, which centers on ideas that can enrich daily life through prioritizing safety, usability and accessibility. True to its philosophy of open collaboration, LG looks forward to working closely with budding innovators. Submissions can be made at the LIFE’S GOOD AWARD website, where applicants can also find full details and conditions for entry.

“The LIFE’S GOOD AWARD encapsulates our philosophy of innovation and our belief that the road to a better future can only be paved if we all come together,” said William Cho, CEO of LG Electronics. “We look forward to seeing people’s innovative ideas for a better society and healthier environment, and to provide our support and encouragement in their realization.”

LG is bringing together respected academics from a diverse range of environment and social industries to support its own executives on the award’s judging panel, which has been dubbed the Life’s Good Committee. Judging panel members include Alex Edmans, a professor at London Business School who won the Financial Times Best Business Books of 2020 and the Financial Times award for Excellence in Sustainable Finance Education, Christopher Marquis, a professor at Cambridge Judge Business School and the 2021 Axiom Business Book Awards gold medalist in the Business Ethics Category, and Hyun S. Shin, a professor at the Hanyang Business School and a director of Collective Impact Center at Hanyang University.

“Application of knowledge for the alleviation of real-world problems is what every scholar aims for,” said Marquis. “LG has given us a powerful platform to do that. The LIFE’S GOOD AWARD leverages LG’s resources to gather round budding innovators, entrepreneurs, academics and business professionals and is a compelling example of how a company can make a genuine impact to better lives.”

LG has joined hands with B Lab Korea, a non-profit with expertise in measuring and certifying the social impact of businesses to ensure that all entries submitted for the LIFE’S GOOD AWARD are evaluated using relevant impact metrics.

The entries will be thoroughly evaluated in the first screening, and those with the highest marks will go through a second screening carried out by a judging panel composed of selected LG executives and renowned scholars presiding in leading academic institutions. The three finalists will be announced at CES® 2023, and will present to the judging panel in a final pitch session in January. The first-place winner (Grand Prix) will be awarded USD 700,000 in prize money, and the second (Silver) and third place (Bronze) will receive USD 200,000 and USD 100,000, respectively.

Innovators worldwide can refer to the LIFE’S GOOD AWARD website for more details. To keep up with the latest news and developments from LG’s inaugural innovation challenge, stay tuned to LG Newsroom.

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A Treat for the Ears and Eyes: LG Delivers a Memorable, Multisensory Experience at IFA 2022

The LG XBOOM 360 speaker pictured next to a bed at LG's booth at IFA 2022

At IFA 2022 in Berlin, Germany, visitors to LG’s booth can experience a range of superb audio solutions tailor-made for today’s lifestyle. Offering stellar sound and stunning design, the company’s latest lineup includes the new XBOOM 360 speaker (model XO3Q) and the TONE Free (model T90, T60) and TONE Free fit (model TF8, TF7) true wireless earbuds.

The impressive LG XBOOM 360 features in an elegant exhibit where a selection of LG’s latest innovations are paired with gorgeous furniture and home accessories from premium Dutch lifestyle brand, Moooi. The continuation of a chic collaboration that began in June at Milan Design Week 2022, the delightful display presents the companies’ shared vision for a better life.

LG’s newest wireless speaker, the XO3Q immediately catches the eye with its aesthetically-pleasing design, then captivates with its authentic, 360-degree sound. Its distinctive form factor looks perfectly at home in practically any setting – indoors or out – while its clear, powerful sound delivered without distortion thanks to LG’s distortion-free reflector structure, makes one’s favorite tracks and tunes come to life.

The superior sound quality of the XO3Q is the result of LG’s insistence on using components and technologies typically found only in the most expensive, high-end audio products. The latest XBOOM 360 employs a Silk Dome tweeter for the accurate and detailed reproduction of high-res audio, a Glass Fiber driver for better clarity, especially where vocals are concerned, and neodymium magnets (which are seven times stronger than the more commonly used ferrite magnets) for a more dynamic performance.

LG XBOOM 360 also has a built-in lighting feature that can produce different effects in sync with the music, enabling users to change up the mood and enjoy a true multisensory experience. Offering three unique lighting modes (Ambient mode, Nature mode and Party mode) to choose from, the XO3Q makes it easy to create a cool, curated vibe fit for any time or occasion. Additionally, users can make their own customized lighting effects via the LG XBOOM app. Innovatively combining sound and light, the XO3Q heightens the emotional impact and enjoyment of listening to great music while elevating even the most sophisticated of space with its ‘art object’-like appearance.

LG’s new LG TONE Free earbuds (model T90) are on the show. The new earbuds boast the perfect combination of high-quality sound, user-centric features and a design that delivers a more comfortable fit.

LG TONE Free earbuds are the world’s first wireless earbuds to support Dolby Head Tracking across all content and devices. Dolby Head Tracking automatically recalibrates the sound whenever the user moves their head, ensuring a more immersive audio experience whether they’re listening to music, watching movies or playing games. The new earbuds also feature advanced Active Noise Cancellation (ANC) and LG’s comfort fit design, helping to provide users with the ultimate sound experience.

Visitors to IFA can check out the brand-new LG TONE Free fit earbuds (model TF8) as well. A great choice for those who lead an active lifestyle, TONE Free fit have a unique design that incorporates SwivelGrip technology, which helps keep the earbud firmly but comfortably in the ear during even the most vigorous workouts. IP67 rated, LG’s new earbuds can stand up to tough exercise sessions and harsh environmental conditions, providing proven resistance to rain, splashes, sweat and dust. LG TONE Free fit earbuds also make excellent companions for day hikes or working on projects in the yard, keeping the music coming for up to 10 hours on a single charge.

With supreme sound and unique designs, the latest audio products from LG on show at IFA 2022 are a treat for the ears and eyes.

To keep up with all the news and announcements from LG, stay tuned to Beyond News.

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LG Unveils New Gaming UI, Expands Gaming Experience With New Cloud-Gaming Services

Addition of Blacknut, Utomik and New ‘Gaming Shelf’ on Latest LG TVs Showcases
Company’s Commitment to Putting Gamers’ Needs First

SEOUL, Sep. 5, 2022 — LG Electronics (LG) is expanding the gaming experience on its latest TVs, adding new cloud-gaming services to give users more choice, and a UI update that makes it easier to get in the game. These latest upgrades are representative of LG’s continuing commitment to bringing gamer-centric content and capabilities to its industry-leading TVs.

Requiring no PC, console or game installations, cloud-gaming platforms make gaming more accessible than ever. Blacknut and Utomik Cloud, arriving on LG TVs in September and November, respectively,¹deliver a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, sports, strategy and more. Via monthly subscriptions, the two apps offer users the ability to select and instantly play any game from their extensive catalogs – both of which welcome new titles monthly.

Blacknut presents subscribers with over 500 PC and console games, with the greatest variety of premium content for all members of the family and with up to five players’ profiles. The Blacknut catalog offers the largest collection of racing and sports games in the cloud gaming space, but also critically acclaimed hits, such as Metro Exodus, Overcooked and a vast collection of Disney games. Utomik Cloud boasts a curated and growing selection of 100+ games from its 1,300+ PC games library covering diverse genres with indie favorites like Coffee Talk, My Time at Portia and Turnip Boy Commits Tax Evasion among the platform’s many highlights.

The new cloud gaming apps will be arriving starting this month on the LG Apps Store on LG TVs running webOS 6.0 and webOS 2022. And thanks to LG’s newly updated gaming UI, users will soon be able to find a range of popular cloud gaming services on the convenient Gaming Shelf,² which can be easily found on the new Home Screen. Select NVIDIA GeForce NOW titles are already accessible from the Gaming Shelf. The ability to access games from Google Stadia and other gaming services via the Gaming Shelf will be added to LG TV in future updates.

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¹ Blacknut will be available on applicable LG Smart TV models in the UK, France, Germany, Austria and Switzerland from September, in North America later this year, and in more regions worldwide by the first quarter of 2023. Utomik Cloud will launch starting in November in the US, the UK, Ireland, Germany, The Netherlands, Belgium and Luxembourg.
² Gaming Shelf is available globally for LG Smart TV models running webOS 6.0 and webOS 2022.

LG TVs Turn Living Room Into Digital Art Gallery With New NFT Platform

With an Integrated NFT Market Place and Offering Safe, Secure Payment, LG Art Lab
Provides Compelling, New Way to Enjoy and Trade Digital Art on LG’s Premium TVs

SEOUL, Sep. 5, 2022 — LG Electronics (LG) has launched its very own non-fungible token (NFT) platform, LG Art Lab. Now available in the U.S. on the company’s TVs running webOS 5.0 or later, and accessible directly from the Home Screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork. Delivering outstanding picture quality and offering several, large screen sizes to choose from, LG’s state-of-the-art TVs are the perfect medium for displaying one’s NFT collection.

A convenient, one-stop solution for viewing and trading NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time Live Drops countdown ensures users never miss an opportunity to acquire a ‘just dropped’ NFT.

LG’s new platform, based on the Hedera network, the most used, sustainable, enterprise-grade public ledger for the decentralized economy, makes buying and selling as simple as possible, incorporating onscreen QR codes that let users quickly complete transactions via Wallypto – the company’s crypto-currency wallet for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection they can admire all of their owned artworks. When displayed on the cinematic, 16:9 aspect ratio screens of LG’s TVs, NFTs come fully to life – especially on the company’s OLED TVs, which leverage self-lit pixels to deliver infinite contrast, inky blacks and exceptional color accuracy.

A treat for fans of contemporary art, LG Art Lab welcomes the first-ever digital artwork from well-known sculptor Barry X Ball. Famous for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut in the world of NFT art with unique ‘Metal’ series digital works. The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available via the platform’s LG Art Lab Drops feature in the next weeks, with “Stone” series and other artists’ works to be added on a monthly basis.

With their immaculate picture quality and stylish, minimalist aesthetic, LG’s next-gen TVs have featured in several high-profile events on the art world calendar, including the recently-held Frieze Seoul.

To find out more about LG Art Lab, please visit www.lgartlab.com.

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LG Invites Guests to a Night of Many Moods in Berlin Inspired by the MoodUP™ Refrigerator

LG hosted a ‘Notes+Tones’ launching party for its new MoodUP refrigerator in Berlin, providing customized mood cocktails at the bar

LG is Teaming Up with NTS to Showcase the Brand-new MoodUP at the
“Notes + Tones” Event Featuring Themed Cocktail Pairings and Music Programmed by NTS

BERLIN, Sep. 2, 2022 — LG Electronics (LG) is set to host a sophisticated party in Berlin, to share the brilliance of its new MoodUP™ refrigerator, unveiled today at IFA 2022. Held in partnership with NTS Radio – a global online radio station and media platform – the event will present inspiring, mood-driven experiences centered on LG’s latest kitchen innovation ‘MoodUP’ refrigerator. With its revolutionary, color-changing LED door panels, LG MoodUP delivers unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen.

Taking cues from the creative potential of the MoodUP refrigerator, the Notes + Tones event will showcase a range of moods by mixing color, sound and flavor. From ‘Roots’ – a mix of warm, natural tones, reggae and jazz, and flavors like whiskey and smoke to ‘Sky’ – bright, bold hues, glossy electronica, and punches of rum, mango and absinthe. A dynamic installation of the MoodUP refrigerator will cue the shifts in mood throughout the evening. As the palette of the fridges shifts, the colors and lighting in the space, the genres of music in the DJ sets and the flavors on the cocktail menu will shift with it.

Along with meeting the new MoodUP refrigerator and enjoying delicious, hand-crafted drinks, guests at the event will get to spend an evening listening to great sounds, with themed sets programmed by NTS and featuring DJs Eva Geist, mobilegirl, Slim Soledad and Zakia. Notes + Tones kicks off at CAN on the evening of September 3.

Those in attendance will also have the opportunity to see how easy it is to change the MoodUP’s color or theme using the LG ThinQ™ app. What’s more, they’ll even receive a specially-made cocktail matched to their favorite MoodUP look.

“The MoodUP refrigerator is a highly-evolved home appliance that can change colors to match users’ moods and enhance the kitchen environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are thrilled to be collaborating with NTS on this exciting event. They play with a broad spectrum of genres and sounds which made them the perfect partners to showcase the many moods and hues of the MoodUP fridge.”

The brand-new MoodUP refrigerator is on display at LG’s exhibition booth in Hall 18, Messe Berlin during IFA 2022 (September 2-6).

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LG to Tease Exclusive PLAYMOBIL Collectibles at IFA 2022

LG collaborated with PLAYMOBIL and presented an exclusive collection of LG-themed toys at IFA 2022

Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase

BERLIN, Sep. 2, 2022 — LG Electronics (LG) in collaboration with PLAYMOBIL^®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.

Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.

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