[Executive Corner] A New Era of Customer Experience

Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics, posing for a photo

Recently, we’ve introduced many revolutionary products, such as an indoor gardening appliance that lets you grow your own greens and flowers in the comfort of your own home and a laundry solution that packs a full-size washer and dryer into a single unit – automatically applying the optimal drying cycle for unparalleled user convenience. With user-centric innovations like these, LG and other like-minded companies are helping usher in an exciting, new era of customer experience (CX).

At the essence of CX is an increased focus on how customers feel when they experience a particular brand, product and service. Nowadays, comprehensively understanding CX has never been more fundamental for company growth. No longer confined to customer-product interactions, CX refers to the total flow of any interactions between the company and the customer, targeting all the experiences and emotions that customers have and feel from the moment they first learn about a product or service, to purchase, use, repair, disposal and so on.

Considering the emotions and reactions that customers have, CX – if done properly – goes beyond traditional definitions to provide value that surpasses customers’ expectations, successively increasing the attractiveness or appeal of a brand, product or service. And, with the recent business landscape reorganizing around online and omni-channels, ‘digital’ has also become an integral part of CX and a key priority for companies.

The Age of Relational Value: The Customer-Company Interaction

The channels that users encounter and experience in the digital sphere are so diverse, with substantial variables in terms of the emotional responses elicited. While all variables cannot be controlled, the direction or even the degree of satisfaction can be modified by removing the source of dissatisfaction. Thorough analysis allows companies to determine what these may be and, subsequently, proactively respond to remove them from the equation. Brand competitiveness comes from offering a CX that fosters an emotional relationship with the customer and, to be successful at this, brands must be effective at increasing the positive emotions their customers experience.

In the past, having competitive technologies or products and an aggressive marketing strategy was sufficient. However, in this new era, a company must focus all available resources on the needs of the customer. CX, which includes direct, indirect and even virtual experiences, is where all such efforts come together. Direct experience comprises various categories, including exploration experience, purchase experience and user experience, along with the sharing and resale experience. For companies to compete in today’s market, offering a differentiated CX is essential, especially where the MZ Generation (a widely-used term in South Korea that encompasses Millennials and Gen Z) is concerned. With members of this group already accustomed to experiential marketing, designing a diverse range of experiences for them is exceptionally complex.

Favoring unique shopping experiences both online and offline, the MZ Generation generally opt for experiences with optimized digital convenience and minimal interruptions. To provide a seamless CX without any hassle, companies are actively undertaking an array of digital transformation (DX) initiatives. From a micro perspective, DX plays a significant role in CX, enabling companies to resolve pain points in a short period of time – exactly what consumers expect and demand in today’s market. The ultimate goal is the innovation of CX, something that is now essential. Conducted continuously in the background, silent and subtle support for better CX backed up by variable data serves as a steppingstone on the path to building strong and lasting relationships with customers.

At its core, CX is a journey where brand loyalty is earned through the development of trust as well as the delivery of immersive experiences. Cyclical in nature, the CX journey repeats again and again, creating a genuine connection with customers that grows over time. With CX, the concept of customer loyalty, which had been all but abandoned in recent years, is reborn and reimagined for a new era.

By Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics

Learn more about the areas of CX that LG will be focusing on in the future in the second part of this series, coming soon to Beyond News.

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The Power of Giving: Honoring the Golden-Hearted Volunteers

The staff of RMHC posing together for a photo with donated LG products

Between bushfires, floods, a global pandemic and a worsening cost of living crisis, Australian communities have endured so much over the past few years. But having to overcome such unprecedented challenges has made Aussies more resilient and more appreciative of what they may have taken for granted. That is, when we band together for the common good, we can withstand every challenge life throws at us.

To uphold this community spirit, LG Australia partnered with Ronald McDonald House Charities (RMHC) last December to support their incredible work in helping families rediscover the good in life, even in the toughest of times. With LG donating more than AUD 260,000 in home appliances, entertainment products and air-conditioning systems, RMHC has been able to refurbish its houses across Australia, which provide a home-away-from-home for more than 10,000 families traveling long distances for the treatment of their seriously ill or injured children.

In March, LG Australia launched the #LGGoldenHearts campaign to celebrate RMHC’s many kind-hearted volunteers. Following National Volunteer Week, which runs from May 16 to 22, the #LGGoldenHearts campaign recognized the selfless contributions of 11 RMHC volunteers who dedicate their precious time to the charity and the families by rewarding them with a LG prize package.

With more than 120 volunteers nominated, this initiative successfully put the spotlight on some of the charity’s unsung heroes and the positive impact they leave on families facing unimaginable challenges. Every single nominee had their own unique and inspiring story – like stepping in to fill last-minute shifts even during Christmas and becoming a volunteer to repay the kindness they received from RMHC when their family needed a helping hand.

LG Australia also worked with Sydney Dance Company to donate eight-week memberships to online dance classes in line with RMHC’s Dance for Sick Kids fundraising event – an inclusive 7-day challenge held every May to support sick children and their families and bring together a community of people who want to make a difference. The membership was donated to each RMHC Chapter nationally, which allowed hundreds of people staying at RMHC locations to enjoy fun and entertaining moments together.

The #LGGoldenHearts initiative is part of the broader CSR program held by LG Australia, which includes campaigns like LG Local Legends – now in its third year of calling on Australians across the country to nominate their community’s heroes. The campaign demonstrated LG Australia’s commitment to fostering meaningful relationships with like-minded, purpose-driven organizations while encouraging Australians to recognize the good in everything around us.

Learn more about LG Australia’s partnership with RMHC here.

Contributed by LG Australia

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LG to Showcase Its Cutting-Edge Innovations at IFA 2022

The promotional image of LG for IFA 2022

Company to Present Vision of Reimagined Technology, Lifestyles and
Experiences as the Tradeshow Makes Offline Return

SEOUL, Aug. 15, 2022 — LG Electronics (LG) invites consumers from around the globe to experience its latest innovations up-close and in-person at IFA 2022 in Berlin, Germany (September 2-6). Under the theme of Life, Reimagined – with the booth displaying LG’s vision of reimagined technology, rediscovered lifestyles and redefined experiences – the company will introduce an array of products that break new grounds in technology advancement as well as unique, new solutions and services designed to deliver unparalleled customer experiences.

LG is thrilled to be returning to Berlin for IFA for the first time since 2019. Europe’s premier consumer electronics tradeshow is back on the ground in the German capital after a two-year hiatus and ready to again wow visitors from all over the world.

During IFA 2022, visitors can discover LG’s latest innovations, and learn how the company is reimagining the customer experience, at its booth in Hall 18 at Messe Berlin. Those who cannot attend IFA in person can still explore the LG booth by checking out the LG Booth video, which will be uploaded on the LG Global YouTube channel (www.youtube.com/GlobalLG).

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Presenting the More Effective, Accessible Smart Home With LG ThinQ

Thanks to several breakthrough innovations of recent decades, several home appliances can work in unison via NFC Tag, Bluetooth or Wi-Fi to form the integrated home solutions that put the ‘smart’ in smart home. With technology advancing so rapidly, the role of the smart home has evolved from simply providing basic functions to now offering subscription services and integrated care services that elevate people’s wellbeing.

Since debuting in 2017, LG’s ThinQ™ smart home solution has been helping people live more accessible, more comfortable everyday lives in multiple ways. With the advanced ThinQ platform controlling the home, consumers can set a routine that automates multiple appliances at once while being able to monitor them in real time remotely. The comprehensive home assistant even comes with ThinQ Care, which identifies potential issues, and the ability to purchase supplies or replacements on the ThinQ store with ease.¹

Let’s explore how LG ThinQ is bringing next-level convenience and smarter control to thousands, if not millions, of homes across the world.

Preparing meals has never been simpler

When arriving home exhausted, cooking may be the last thing on your mind. With ThinQ Recipe guiding you every step of the way, creating tasty, healthy dishes is less of a chore and more of a hobby. To kick the cooking process off, ThinQ uses your preferences and dietary needs to recommend both trendy online recipes and LG Original Series recipes – prepared and tested by LG food scientists and chefs to unlock LG oven’s full potential. But before cooking your selected recipe can start, do you have all the required ingredients? In collaboration with Amazon Fresh, Walmart, Walmart, Kroger, Target and Instacart, you can now make sure you’re never missing an item by ordering supplies from your favorite grocery store via the app.² So, once you’re ready to cook, open up a video guide and follow the instructions. Then put your creation in the LG InstaView^TM Oven, which is ready to go thanks to LG ThinQ having already sent over the temperature and cooking time that will cook it to perfection. The only thing left to do after the food has been cooked and served is to make sure the room temperature is perfect for you by controlling the LG DUALCOOL air conditioner via the app. Now you can enjoy your perfectly home-cooked meal to the fullest.

Providing the smart home solutions everyone can use

To make sure everyone can experience a convenient, connected smart home, LG ThinQ has incorporated useful voice guides to provide better accessibility. Through voice recognition technology, elderly people or those unfamiliar with smartphone can directly speak to your Alexa, Google Assistant devices or directly to LG ThinQ app to give instant verbal feedback on device-related problems.

LG ThinQ-powered convenience is now available with most LG devices, including its well-known refrigerators, washing machines, air conditioners as well as its Air Water Heat Pump (AWHP), WashTower™, ceiling fans and more. And since these appliances become more compatible with Google Assistant now in almost a hundred countries and Amazon Alexa in sixty-four, more people can get accurate information on their appliances in a matter of seconds.³

Joining Matter for a more integrated platform

What’s more, LG recently joined the Board of Directors of the Connectivity Standards Alliance (CSA), the leading global organization for developing, evolving and promoting universal open standards for the Internet of Things (IoT). LG will lead the way in developing smart home ecosystems by actively participating in the development and standardization of Matter, the Alliance’s open-source IoT protocol for connecting smart home devices.

With LG ThinQ, every person, disability or no disability, can experience the smart homes that make daily life simpler and easier through innovative functions and state-of-the-art appliances.

Learn more about LG’s smart appliances and LG ThinQ here.

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¹ Availability of the services and features may vary depending on product model or region.
² LG ThinQ Recipe app is applicable for models featuring Scan to Cook. Services and features may vary depending on model or region.
³ Google Assistant is compatible in 99 countries and Amazon Alex is compatible in 64 countries in North America, South America, Asia, Middle East, Africa, Europe and Oceania as of the first half, 2022.

LG Levels Up Security of Its Commercial Displays With Advanced Eavesdropping Detection

To Give Corporate Customers the Level of Protection they Demand, Company is
Applying Reliable Anti-Eavesdropping System to Latest Digital Signage Solutions

SEOUL, Aug. 11, 2022 — LG Electronics (LG) is introducing an innovative eavesdropping detection solution for its commercial signage products. Going forward, the cutting-edge security system will be applied to the company’s flagship models, including LG LED All-in-One, LG LED Bloc and LG MAGNIT, as well as select video walls and UHD signage products supporting webOS 4.1.

As demand for commercial signage products expands across multiple industries, so does the need for related technologies that serve the needs of companies operating in different sectors. Although counter-surveillance is important in every sector, some entities such as corporates, government agencies, national institutions and the military prioritize confidentiality and the protection of personal information. LG, in partnership with high-tech security technology provider GITSN, has addressed this growing need by installing a dedicated app that runs with GITSN’s eavesdropping detection terminal in LG’s smart signage platform, webOS.

The new eavesdropping detection function displays a warning icon on screen in real time as soon as it detects any abnormal signal. The system utilizes simple icons to keep attendees updated on just how secure they are at all times. Moreover, LG’s webOS-based detection function, which can cover multiple conference/control rooms at once, analyzes every inch of a potential risk fast and accurately to alert those in charge immediately.

“LG’s newest solution detects various potential, unexpected risks and reports it immediately, while also bringing the company’s security management up to date,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG will continue to introduce the high-definition display solutions that not only express the most vivid colors and clear images to date, but also let consumers feel safe while they use them.”

The latest signage solution will be available in the third quarter of 2022, starting with key markets in Middle East and Asia, with other markets to follow.

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An Evening of Entertainment With LG SIGNATURE

The attendees of “LG SIGNATURE Hosts” experience held at BST Hyde Park posing together for a picture

LG recently hosted members of the UK media and key retail partners of LG SIGNATURE at BST Hyde Park, UK’s leading music festival held over a couple of weeks once a year in London’s Hyde Park, to enjoy the luxurious “LG SIGNATURE Hosts” experience. The ‘money can’t buy’ event was held at one of only seven fully catered, private hospitality suites at legendary British rock band The Rolling Stones’ 60th anniversary concert.

Tom Harrow, wine director of Honest Grapes

Within the LG SIGNATURE suite, attendees could enjoy various British refreshments including Scotch eggs and a ‘best of British’ wine tasting session with Tom Harrow, known as ‘The Wine Chap’. While savoring every sip of four perfectly chilled, select British wines, including Wiston Estate Rosé NV, Kit’s Coty Chardonnay, Hoffmann & Rathbone Pinot Noir and Nyetimber Demi-Sec Sparkling, guests were able to learn about and experience the impressive features, unique functions and design aspects of the LG SIGNATURE Wine Cellar, from which the wine was being served.

The event also presented the perfect opportunity to introduce LG SIGNATURE Washer and Dryer to the people of the UK, an advanced laundry duo delivering the ultimate living experience to discerning individuals with both functionality and timeless aesthetics at the forefront of its design process. While a black tempered glass door and porcelain enamel coating allow it to complement any luxury setting, the LG SIGNATURE Washer and Dryer also benefits the environment with minimized noise levels and 4A-rated energy efficiency.

The concert began with incredible performances from young, talented musicians including Sam Fender and Courtney Barnett, followed by two unforgettable hours of The Rolling Stones rocking the stage with their all-time classics. At the end of the evening, each guest was gifted an LG SIGNATURE leather double wine holder containing two of the wines presented during its tasting event – Hoffmann & Rathbone Pinot Noir and Wiston Estate Rosé NV – as well as an LG SIGNATURE-branded champagne stopper.

The event was the latest LG SIGNATURE Hosts experience to present exclusive access to one of the most prestigious, in-demand events in the UK. With aesthetically pleasing LG SIGNATURE products seamlessly blending into every experience, customers can simultaneously appreciate the brilliance of the show and LG’s premium devices in one place.

Contributed by LG UK

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More Personalized, More Convenient: LG Smart TVs Enhance the Prime Video Viewing Experience

A promotional image for Amazon Prime Video’s epic fantasy TV series, ‘Wheel of Time.’

A user-friendly hub for content consumption, the modern smart TVs offer access to more movies, series, documentaries and live-streamed events than one can count. The downside to having such a wealth of content options so conveniently available is figuring out what to watch.

To help users discover great, new content, LG continues to streamline and expand the viewing experience on its market-leading smart TVs. The company’s webOS smart TV platform is constantly evolving, growing its capabilities while simultaneously simplifying users’ path to greater viewing enjoyment.

As part of these ongoing efforts, LG’s latest Smart TV models are the first to have an opted-in enhanced Prime Video experience, with easy access to personalized content suggestions available directly from the “Now Streaming” section on the LG TV home screen.

This means watching a favorite show on the global streaming service is as easy as turning on the TV and heading to the “Now Streaming” section using either voice command or the Magic Remote. In addition to watching a movie or show right where they left off, users can browse Prime Video’s content recommendations on screen without having to open the Prime Video app. These recommendations reflect relevant content based on their tastes and viewing history. The TV will show the last two watched titles and a list of personalized content users might enjoy from new shows, movies or live sports.

Pop-up notification

The time and hassle-saving enhancement rolled out globally with a recent software update for LG’s 2021/2022 model Smart TVs. These TV owners will be alerted to the availability of the Prime Video user-experience enhancement by a pop-up notification when launching the Prime Video app and they will be able to opt in or out on the Prime Video settings page.

Opt-in Settings

One of the most popular streaming services on LG TVs worldwide, Prime Video can accommodate any taste or interest with its impressive selection of content. Among its expansive library of movies, TV shows, documentaries and more, are acclaimed Amazon Originals such as The Marvelous Mrs. Maisel, The Boys and Tomorrow War, as well as exclusive live sporting events like Thursday Night Football. The service is included with membership to Amazon Prime, see amazon.com/primevideo for details.

The optimized Prime Video experience on LG Smart TVs is representative of Amazon and LG’s continuing commitment to expanding and streamlining the user and viewing experience.

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LG’s New TONE Free Earbuds Deliver Enhanced Audio Quality, Features Fit for On-The-Go Lifestyles

An image of the new LG TONE Free and TONE Free fit lineup

New Lineup Offers the Ultimate Sound Experience with Combination of
Superb Audio Quality, Adaptive ANC and a Comfortable Fit

SEOUL, Aug. 8, 2022 — LG Electronics’ (LG) 2022 lineup of TONE Free™ true wireless earbuds provides the ultimate sound experience with advanced audio technologies, a better-fitting design and a host of useful, new features. Demonstrating LG’s ongoing commitment to user-centric innovation, the new TONE Free earbuds are the perfect everyday companions for today’s on-the-go lifestyles.

This year’s flagship model (T90) TONE Free earbuds deliver impressive sound thanks to several upgrades, including a new internal structure with larger drivers that helps generate deeper, more satisfying bass. The use of graphene, a premium material that reduces vibration while boosting audio quality, enables the T90s to produce incredibly dynamic, yet balanced and crisp sound. A treat for the ears in more ways than one, LG’s T90 earbuds integrate the performance enhancing capabilities of Meridian Headphone Spatial Processing (HSP), a specialized technology from LG’s long-standing partner in delivering superior sound, Meridian Audio. With HSP inside, the earbuds present a full, more natural sound stage with a clear center image – making one feel like they’re listening to music played through real stereo sound system. In addition, Meridian’s Perfect Balance technology enables the T90 earbuds to achieve a consistent tonal balance at any volume.

What’s more, LG’s T90 TONE Free Dolby Atmos earbuds are the world’s first wireless earbuds to support Dolby Head Tracking™ across all content and devices. Dolby Head Tracking recalibrates the sound as users move their heads for a more natural sound experience, so users will feel like they are in the center of the scene and experience a whole new level of audio immersion whether they are listening to music, watching movies, enjoying favorite streaming series or playing video games. Dolby Head Tracking together with Dolby Atmos content further elevate the listening experience, providing incredible detail, depth and clarity. The T90s are the first wireless earbuds to feature an audio virtualizer designed by Dolby specifically for earbuds – an advanced solution that expands spatial dimensionality for stereo entertainment.

Additionally, the T90s come with Snapdragon Sound™ Technology Suite¹ meaning users can experience a level of sound quality previously only available on wired headphones. Along with 24-bit/96kHz high-resolution audio, LG’s Snapdragon Sound earbuds provide robust connectivity, crystal-clear voice quality and low latency, making them perfect not only for listening to audio, but also for making voice calls and gaming.

On top of that, the company’s premium wireless earbuds offer improved Active Noise Cancellation (ANC) with the Double Step ANC Algorithm and Real Time ANC Optimizer. The Double Step ANC Algorithm leverages a new filter with a higher sampling rate to cancel out external noises more effectively, and an advanced howling detection algorithm to eliminate unpleasant and distracting feedback. Meanwhile, the Real Time ANC Optimizer automatically adjusts ANC performance by analyzing the actual position of the buds inside the user’s ear via the inner microphones.

LG’s latest TONE Free’s fit delivers comfort while boosting performance for enhanced sound and optimized noise cancellation. Created in collaboration with South Korea’s POSTECH Ergonomic Design Technology Lab, the earbuds’ comfort fit design boasts ergonomic precision and an optimized shape that feels better in the ear. Moreover, the new models are both smaller and lighter in weight than their predecessors, meaning users can wear TONE Free for extended periods with less distraction. The TONE Free’s Performance Fit ensures the right positioning in ears delivering more ultimate sound experience.

LG’s new TONE Free models also ship with the UVnano charging case, which uses ultraviolet light to help keep the earbuds hygienically clean. New for 2022, LG’s UVnano technology provides wider coverage, sterilizing all parts of the ear gels. Additionally, the T90s adopt medical-grade, hypoallergenic ear gels to reduce the risk of skin irritation in the ear canal. Outstanding user convenience is another key benefit of LG’s TONE Free earbuds, which now boast enhanced connectivity and wider compatibility. Plug & Wireless, a feature that enables the charging case to double as a Bluetooth transmitter, enhanced with a useful, new voice chat function² that is ideal for conference calls and for chatting with friends while gaming. With the included USB-C to AUX cable, users can plug the case into a radio, treadmill, in-flight entertainment system and a wide range of other products to enjoy the wireless freedom and first-class sound quality.

Courtesy of Voice Pickup unit, the premium T90s even provide an improved voice calling experience. The Voice Pickup Unit detects and minimizes ambient noises when the user is speaking, making it easier for whomever is on the other end to hear what they are saying. New TONE Free models offer up to 9 hours of use on a single charge while the case itself can provide a further 20, for up to 29 hours of listening enjoyment.³ And, with a new quick charge feature, the earbuds can be completely charged after approximately 1 hour in the UVnano charging case.

Finally, 2022 sees the introduction of LG’s new TONE Free fit lineup (models TF7 and TF8) designed for active lifestyles, providing a secure and comfortable fit for active moments from running and mountain biking, to vigorous training sessions at the gym. Both models incorporate SwivelGrip technology – which helps keep the earbuds firmly and comfortably in place, even during the most intense workouts – and offer a lightweight design that promotes better air circulation.

Moreover, TONE Free fit models deliver solid ANC performance, clear spatial sound with Meridian HSP technology, and the hygiene-enhancing benefits of medical-grade, hypoallergenic ear gels and LG’s UVnano charging case. IP67 rated, the TF7 and TF8 are resistant to rain, splashes, sweat and dust to make it easy to go running or working out without any worries.⁴

TONE Free fit models have a battery life of 10 hours (up to total 30 hours with the charging case). For more enjoyable workouts at the gym, the TF8 earbuds can connect to older, Bluetooth-less treadmill displays by using LG’s innovative Plug & Wireless solution.

LG’s 2022 TONE Free true wireless earbuds will be rolled out in major markets worldwide from the end of August.

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¹ Full benefit of Qualcomm Snapdragon Sound™ Technology Suite can be enjoyed when both source device and earbuds are Snapdragon Sound enabled. Source devices not enabled by Snapdragon Sound technology can be used in Plug & Wireless mode. Snapdragon and Snapdragon Sound are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Sound is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
²Voice chat function is available only when using the included USB-C to USB-A cable.
³ Up to 29 hours of use available with ANC turned off. With ANC turned on, LG 2022 TONE Free earbuds offer up to 15 hours of playback time: 5 on a full charge plus an additional 10 hours via the charging case.
⁴Charging case is not waterproof. Earbuds must be thoroughly dried prior to placing them into the cradle.

Key Specifications:

		T90	T60
Sound Quality	Graphene Unit	Y	Y
	Driver Unit Size	Dynamic 11 Φ	Dynamic 11 Φ
	Meridian Sound	Y	Y
	Dolby Head Tracking	Y	–
	Mic System	3 MIC + VPU	3 MIC
ANC	Real-time ANC Optimizer	Y	N
ANC	Double-step ANC Algorithm	Y	Y
Health	UVnano	Y	Y
Health	Medical Grade Silicone Ear Gels	Y	Y
Battery Life	Earbuds / Charging Case	Up to 9hrs/20hrs (ANC Off)	Up to 9hrs/20hrs (ANC Off)
Convenience	Plug & Wireless	Y	–
Convenience	Whispering Mode	Y	Y
Charging	Fast Charging	Y	Y
Charging	Wireless Charging	Y	–
Active	IPX Rating	IPX4	IPX4

		TF7	TF8
Sound Quality	Meridian Sound	Y	Y
Sound Quality	Mic System	3 MIC	3 MIC
ANC	Active Noise Cancellation	Y	Y
Health	UVnano	Y	Y
Health	Medical Grade Silicone Ear Gels	Y	Y
Battery Life	Earphones / Charging Case	Up to 10hrs /20hrs (ANC Off)	Up to 10hrs /20 hrs (ANCOff)
Convenience	Plug & Wireless	–	Y
Charging	Fast Charging	Y	Y
Active	IPX/IP Rating	IP67	IP67

Have It Your Way: LG TV, an Entertainment Hub for a Better Life at Home

The new webOS Home Screen displaying popular shows, recommended content and icons for every popular video streaming service

One of the major trends in consumer electronics, the ‘personalized user experience’ is something LG TV owners get to enjoy every day thanks to the abundance of convenient, customizable features and lifestyle services accessible via LG’s webOS platform.

Since its launch in 2014, webOS has continued to evolve, offering increased functionality, services and options with each new update and version release. The latest webOS UI makes 2021 and 2022 LG TVs the ultimate home entertainment hubs – able to provide an ever-growing number of lifestyle apps, easier access to recommendations with the newly launched Life’s Good Hub and seamless mobile integration with effortless content mirroring.

Revamped to help users navigate the expansive list of services on offer, the new webOS Home Screen now includes the Life’s Good Hub section, where users can discover some of the latest lifestyle apps at the press of a button. The lifestyle section provides a curated selection of up to fifteen apps centered on improving a specific aspect of life at home, such as fitness, wellbeing or staying connected. A real time-saver, the new feature enables users to find services suited to their unique tastes and preferences, ‘handpicking’ the most relevant apps from the approximately 2,200 currently available^* on the LG webOS platform.

Another important consideration for today’s users is the mobile experience and cross-device compatibility. LG’s ThinQ app has been updated to make it easier to mirror content from mobile devices to LG TVs. Users will enjoy being able to switch from watching on their mobile to watching on the TV when playing content from a range of different sources, including major streaming services, LG Channels and LG Fitness.

The new lifestyle content that LG continues to bring to the webOS platform shows that the company understands and appreciates the ways in which consumers’ needs and lifestyles have changed in recent times. Take RemoteMeeting, for example: an easy-to-use video conferencing solution designed with the growing ranks of remote workers – and those wanting to catch up with friends and family in other places – in mind. Setting up the app on LG TV is fast and simple as it doesn’t require connection to a laptop or PC. From August 5, users signing up to RemoteMeeting will receive a free, 6-month membership, no matter where in the world they call home.

In an uncertain world, self-care is just as important as connecting with others, and for that LG’s latest TVs support apps such as Insight Timer. The popular meditation app is engineered to help users combat anxiety, stress and poor-quality sleep through an array of uplifting and relaxing content and wellness tools. LG 2021 and 2022 TV owners can enjoy Insight Timer free for 12-months, granting them access to 150,000 guided meditations, soothing music tracks and more.

Fitness is a key component of achieving personal wellbeing, too, which is why LG’s latest TVs offer several apps that can help users turn their living rooms into private workout studios. 305 Fitness, which features invigorating dance workouts with music from a live DJ and popular subscription workout apps such as MaxPro, Fiit TV and Flexit, will be arriving later this year.

Additionally, LG’s webOS 22-powered TVs will soon be welcoming the hotly-anticipated IDOLLIVE app. A dream come true for the world’s legions of K-pop fans, the app lets users stream a plethora of compelling K-pop content, including live performances, exclusive interviews and music videos, and offers subtitles in five different languages (English, Japanese, Indonesian, Mandarin and Thai).

With an intuitive UI and a growing library of apps and services spanning entertainment, smart home management as well as personal growth and wellbeing, LG TVs with webOS continue to redefine the ‘personalized user experience’ and deliver a better life at home to consumers worldwide.

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* App availability varies per region.

LG Partners With Google to Offer Three Months of Stadia Pro With LG TVs

Promotional image for LG’s partnership with Stadia Pro which offers 3-months free access to new and existing LG Smart TV owners.

More Than 50 Titles Available to Play Instantly for New and Existing Owners of
LG Smart TVs Operating webOS 5.0 or Higher in North America and Europe

SEOUL, Aug. 3, 2022 — LG Electronics (LG) is partnering with Google Stadia to offer three months of access¹to Stadia Pro for both new and existing LG Smart TV owners. This limited-time promotion is now available and applies to LG TVs² operating webOS 5.0 or higher in the twenty-two countries³ where Stadia, Google’s cloud gaming platform, is now available.

LG TV owners who claim their free Stadia Pro subscription gain instant access to more than fifty games, with new titles added every month and unique discounts on games and add-on content regularly offered. And with Stadia Pro enabling up to 4K HDR graphics, 60 FPS gameplay and immersive 5.1 surround sound, LG Smart TVs are the perfect choice for avid players seeking the ultimate gaming experience without purchasing an expensive console or gaming PC.

The Stadia store also features over 250 popular games available to buy, including Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing list of free games and demos, all playable with just a compatible controller, no game downloads or installs required.

Claiming this free Stadia Pro offer is quick and easy for LG Smart TV owners, who can just find and click on the Stadia Pro offer within the LG Content Store. There, LG Smart TV owners can scan a QR Code to begin the redemption process on their phone, using their unique code.⁴

Already a favorite among gamers worldwide, LG OLED TVs, LG’s premium Smart TV offer, are the ideal choice for playing first person shooters, real-time strategy titles and racing games as they ensure immaculate HDR picture quality, deep blacks and precise colors courtesy of self-lit pixels. What’s more, LG OLED’s ultra-fast 0.1 millisecond response time and extremely low input lag without picture quality loss gives gamers the edge they need to win every time.

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¹ Offer available to new Stadia Pro subscribers. A valid form of payment is required to sign up, but you will not be charged during the first three months and you may cancel at any time – you must cancel before the three-month period expires or you will be charged for the fourth month. For how to manage your subscription, visit g.co/stadia/subscriptions.
²Complete list of compatible TV models can be found here.³Google Stadia is currently available in the United States, Canada, United Kingdom, France, Italy, Germany, Austria, Spain, Sweden, Switzerland, Denmark, Norway, Finland, Belgium, Ireland, Netherlands, Poland, Portugal, Czech Republic, Slovakia, Romania and Hungary.
⁴Offer redeemable from August 3, 2022 to January 31, 2023. Deadline to claim this free Stadia Pro subscription offer varies by market. Terms and conditions apply. Consult LG’s official country website for details.

Presenting Luxury Living in Amsterdam

A female sitting on a comfortable chair and looking at the LG SIGNATURE OLED R displayed at Molteni&C flagship store in Amsterdam.

Bulky or blocky style is a hindrance to good interior design. While this might have been an apt description of many home appliances in the past, it certainly doesn’t apply to the latest lifestyle solutions from LG SIGNATURE. The premium brand has created a name for itself by finding the perfect harmony of technology and art, delivering finely crafted appliances that blend in with and enhance any indoor space.

A stunning example of this, LG SIGNATURE recently showcased its elegant home appliances alongside the sophisticated furniture and fittings of Molteni&C at the Italian interior design and high-quality furniture company Flagship Store in Amsterdam.

The Molteni&C Amsterdam Flagship Store just recently opened its doors, welcoming in its first customers. Taking up three floors of Amsterdam’s iconic, Winy Maas-designed ‘Valley’ building, the 800 square meter store is run by Co van der Horst, an interior company that for more than 117 years has operated a boutique concept store/showroom specializing in contemporary designer brands.

Visitors to the newly-opened Molteni&C Flagship Store can experience a curated ‘dream abode’ filled with high-end Molteni&C furnishings artfully complemented by the aesthetically pleasing products of LG SIGNATURE. LG SIGNATURE OLED 8K, the first 8K OLED TV to feature a breathtaking 88-inch screen, adds a modern, minimalist appeal to the living room, while the sleek Wine Cellar and Bottom Freezer integrate seamlessly with the design and décor of the stylishly appointed kitchen. LG’s 65-inch QNED TV, 77-inch LG OLED evo TV and the revolutionary LG MAGNIT micro LED display also grace the store’s gorgeous concept home.

In addition to taking in the ultra-premium showcase of perfectly matched furniture and appliances, visitors can take advantage of design and buying advice from the expert interior consultants, architects and decorators on hand at the store. They can also purchase the exhibited LG SIGNATURE products and take home the convenience, style and quality the brand is known for. The exclusive collaboration has already attracted a lot of attention, particularly from people who appreciate designer living solutions, as well as those seeking to renovate or upgrade their home environment.

To learn about more exciting news and announcements from the lifestyle innovator, stay tuned to Beyond News.

[Mobility Inside] Setting Industry Standards With AUTOSAR

In this episode of Mobility Inside, we’re going to put automobile software under the microscope, breaking down the systems that power our cars so that you don’t need an engineering degree to understand.

When it comes to learning about automobile software, AUTomotive Open System ARchitecture(AUTOSAR) that standardizes the structure of software installed in vehicles, is the place to start. It refers to the international standard-setting organization in which vehicle manufacturers, suppliers, service providers and IT companies come together to establish the standards for software installed in most cars.

But why is standardizing software for mobility so crucial?

Convenience in Development

With the number of electronic components in our vehicles rising every year, it comes as no surprise that demand for the software that powers them is too. As the industry expands, software becomes more diverse and complex, making the search for systems compatible with different cars and models extremely challenging. That’s why many countries and companies are calling for the standardization of software structures, which is where AUTOSAR comes into play.

AUTOSAR was established to set comprehensive regulations its partners must comply with throughout the design process to prevent future errors during the development of vehicular software. Not only does this benefit the entire industry, partners can save time and efforts in numerous ways.

Reusability

AUTOSAR expands software reusability and expandability, too. Every common component installed in electronic automobile control services is standardized across the board. By presenting development methodologies and tools that can be referred to when developing complex software, companies can avoid developing something that already exists. Now, the same software system can cover several vehicles which, in theory, should save developers’ and manufacturers’ time, effort and money.

What’s more, older software designed before the time of pre-set AUTOSAR standards can be integrated into systems without issue. Instead of changing one to fit the other, the integration of two separate yet distinct systems can even enhance overall efficiency while reducing costs.

Modularization

To better understand the standardization of software during the stages of development, think of it like how LEGO blocks can be put together in various ways to create an infinite number of designs. Most software can be applied to various machines and cars instantaneously without altering software coding, so even if two cars require different types of software, modularized software is easily synchronized and integrated.

Modularized software enables different systems to integrate without having to edit, add or delete any standards or regulations. For component suppliers, it surely makes more sense to create modularized software global manufacturers that can integrate with every system and device possible, saving them the time, costs and resources required to make a unique system for each vehicle or brand.

Thanks to a standardized interface, we no longer need every car module to be developed by the same company. As long as they comply with the standards for inter-module interfaces set by AUTOSAR, they’re compatible with other devices and systems too.

Each year, new software is being developed for various purposes, including automobile safety. Thanks to modularization, most software should have the capability to interoperate with other devices and systems according to AUTOSAR’s software standards.

The AUTOSAR platform is backed by most major carmakers we may know of, including BMW, Ford, Bosch, General Motors, Toyota, Continental, Daimler AG, Peugeot, Citroen and Volkswagen, who are creating their own platforms based on AUTOSAR and enhancing interoperability by encouraging component manufacturers and IT companies to adopt the same standards.

AUTOSAR enhances the reusability of software modules between car manufacturers and component suppliers by unifying the languages and formats used by developers, simplifying the management of complex automobile electronics systems for both manufacturers and suppliers.

Since AUTOSAR published its standardized specifications for the integrated management of various software, LG Electronics has achieved Premium Partner status by constantly implementing various development-related activities based on its guidelines.

With the world digitizing at unprecedented pace, LG is constantly striving to enhance automobile platforms, including AUTOSAR, to make life better for people around the world in every way. Some experts have even boldly predicted that the cars of the future will run on software, not fuel. On the way to the future of mobility, which is expected to be unprecedentedly compatible and efficient thanks to AUTOSAR, stay tuned to see how LG is continuing to shape the future.

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LG Announces Second-Quarter 2022 Financial Results

A picture of LG Twin Towers in the daytime

Highest Second-Quarter Revenue in Company’s History Reflects
Sales Growth for Premium LG Home Appliances and Auto Parts

SEOUL, July 29, 2022 — LG Electronics Inc. (LG) announced its highest-ever second-quarter revenues, reflecting strong sales for LG home appliances in key regions and the profitable growth of LG’s vehicle components business as the global automotive industry rebounds.

LG reported revenues of KRW 19.5 trillion in the second quarter of 2022, 15 percent higher than the same quarter the previous year. Operating profit for the second quarter was KRW 792.2 billion, 12 percent lower than the same quarter last year, largely due to supply chain challenges and higher logistics costs.

Given the business impact of the evolving state of the pandemic and economic conditions, LG is leveraging its comprehensive business portfolio, expanding sales from premium to mass-tier products and growing business-to-business areas such as auto parts.

The LG Home Appliance & Air Solution Company reported revenues of KRW 8.07 trillion in the second-quarter, first time in LG’s history for a single business unit to exceed quarterly revenues of KRW 8 trillion. Operating profit was KRW 432.2 billion. Revenues increased 18 percent from the second quarter a year ago, mainly driven by stronger sales of premium appliances and new categories such as hygiene products using steam technology in the key regions of North America and Latin America. The business unit plans to continue its momentum by improving competitiveness of premium products and strengthening its mass-tier lineup.

The LG Home Entertainment Company recorded revenues to KRW 3.46 trillion in the second quarter with operating loss of KRW 18.9 billion reflecting increased marketing investments in response to intensified market conditions. LG’s Home Entertainment strategy will center on effectively managing marketing expenses and growing the premium TV segment, particularly around peak selling seasons including the FIFA World Cup and holiday.

The LG Vehicle component Solutions Company achieved second-quarter sales of KRW 2.03 trillion, a 19 percent increase from the same period of 2021, leading the business unit to be profitable for the first-time. The significantly higher sales were driven by LG proactively responding to higher demand from automakers with efficient supply chain management. With the cloud of uncertainty created by inflation and geopolitical risks, the company will continue to build strong relationships with global automakers along with strong cost structure management to further improve profitability.

The LG Business Solutions Company recorded solid second-quarter revenues of KRW 1.54 trillion with operating profit of KRW 14.3 billion. Revenues increased 19 percent from a year ago largely on the back of recovery of the business-to-business segment. The company plans to aggressively target the rebounding B2B segment by developing more customized solutions and expanding its product portfolio for stable growth.

Discontinued Operations: Second-quarter financial results from LG’s solar panel business, which closed in June as previously announced, are being treated as a loss from discontinued operations.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on July 29, 2022 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG Partners With SoundHound to Bring Voice AI Technology to Its Next-Gen IVI Systems

Smiling beautiful African American woman driving modern luxury car, happy young man sitting on the front passenger seat, looking on the road

Companies Aim to Improve the In-Vehicle Experience via Seamless Integration of
Virtual Assistant into LG’s Infotainment Solutions

SEOUL, July 28, 2022 — LG Electronics (LG) has signed a memorandum of understanding with SoundHound AI, Inc. (SoundHound), a global player in voice artificial intelligence (AI), to jointly develop advanced voice AI technology for the next-generation of in-vehicle infotainment (IVI) systems.

The partnership will leverage LG’s innovative IVI systems and SoundHound’s advanced voice AI platform, which enables conversational voice control, to bring an up-to-dated convenience to the driver and passenger experience.

As an intelligence driven consumer electronics and IT business, LG has been trying to inspire the auto industry with new form-factors. Simultaneously, LG always pursues an innovative partner for the future of mobility.

SoundHound’s advanced voice AI platform is built on Speech-to-Meaning^® and Deep Meaning Understanding^®technologies. These technologies enabled the evolution of voice experience from a legacy command-and-control interface to a more intuitive conversational functionalities for drivers and passengers.

This new collaboration will also allow users to take advantage of SoundHound’s voice commerce partnerships – meaning drivers and passengers will be able to pay for gas, parking or even order food directly from their vehicles, simply by using the microphone and infotainment display. Such voice-enabled commerce could help OEMs build new revenue streams via their connected vehicles.

Voice recognition is beginning to see much wider adoption in the auto segment, after initially being available only as an optional extra in select luxury vehicle models. As safety and ease-of-use being enhanced, voice AI technology will make it possible for carmakers to provide a range of services that will allow drivers to perform a variety of tasks hands-free and without taking their eyes off the road. Its wider implementation will also improve any commute or journey for those occupying the passenger seats as well.

With the virtual assistant market expected to grow considerably over the next decade, more automakers are recognizing the need to bring voice recognition features to their vehicle programs. In order to meet the anticipated rise in demand and move the technology forward, LG has partnered with the SoundHound. The two companies aim to bring innovative, new voice functionalities and capabilities to LG’s next-gen IVI systems to change the in-vehicle experience for the better life.

“We’re excited to collaborate with SoundHound and look forward to providing new in-vehicle experiences through seamlessly integrating its voice AI platform with our latest IVI system architecture,” said Eun Seok-hyun, president of the LG Vehicle component Solutions (VS) Company. “This partnership will allow us to better meet the needs of our auto industry customers and create innovative solutions that will help driving the future of mobility.”

“Our agreement with LG will allow auto manufacturers of all sizes to deliver the kind of voice-enabled infotainment experience that users have come to expect in every part of their lives,” said Keyvan Mohajer, president and CEO of SoundHound. “We’re entering an era where people are beginning to expect to talk to devices in the way they talk to each other, and that those interactions will be helpful and proactive. This experience is enabled by the most advanced voice AI technology.”

Based in Santa Clara, California, SoundHound is a leading innovator in AI-based voice recognition and natural language processing solutions, operating across various industries including audio, telecommunications, financial services and automotive.

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An Active Supporter of Busan’s Bid to Host World Expo 2030

Gimpo International Airport, Korea

Earlier this year, LG embarked on its mission to promote Korea’s second city, Busan, as the ideal host for World Expo 2030. The company kicked off this endorsement back in February with a special campaign that involved airing short promotional videos on its famous outdoor displays around the world, most notably in the bustling areas of Times Square, New York City and Piccadilly Circus, London.

Piccadilly Circus, London

The next phase of the campaign brings the public around the world a new series of inspirational films ardently supporting Busan’s outstanding credentials for hosting one of the world’s most important trade shows.

InterContinental Grand Seoul Parnas, Korea

The unique, eye-catching video beautifully highlights why Busan is the perfect city to host the World Expo in less than a minute, capturing the port city’s beautiful scenery, authentic culture and exceptional vision for a promising future at the same time.

Gimhae International Airport, Korea

The captivating videos were recently aired on displays and billboards at the international airports in Gimpo and Gimhae, Korea. But the most likely place where people will come across the content is in one of the capital’s busiest areas, Gangnam. Located in front of the Grand InterContinental Seoul Parnas Hotel, which has become a landmark on Teheran-ro street – Seoul’s Times Square, the eye-catching LED billboard has been displaying LG’s supporting videos since July 15.

Evian Resort Golf Club, France

In an effort to carry out its mission to support Busan’s bid for World Expo, LG screened its promotional video during last week’s The Amundi Evian Championship at the exclusive Evian Resort Golf Club in France. As the official partner of the prestigious women’s golf tournament for six straight years, LG is confident that LG SIGNATURE’s premium value and ardent passion for Busan to win its bid caught the attention of golf fans around the world.

(From left to right) Franck Riboud, Honorary Chairman of Danone and Heaven Lee, LG Europe Region Representative at Hotel Royal Evian

As a global leader in consumer electronics, LG will continue to carry out its impactful promotional campaigns in the future. The company even formed a task force led by LG CEO William Cho and comprised of region representatives, the Overseas Corporation Management, the Global Marketing Center, the Korea Sales and Marketing Company as well as the Corporate Communications and Government Relations Center. By leveraging its network of 140 overseas subsidiaries, the company will actively support Busan’s bid by promoting it to members of Bureau International des Expositions (BIE) around the world.

What’s more, LG executives will be championing the Busan World Expo 2030 campaign on business trips overseas while the promotional videos will be shown on LG TVs on display at LG Brand Shops worldwide.

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LG Newsroom