Championing Healthier Eating With Super Food Trucks

The image of Food Truck provided by LG Indonesia

The importance of a well-balanced diet and its benefits for preventing diseases by boosting one’s immune system must never be underestimated. That said, an alarming number of people in Indonesia are malnourished and, unlike other parts of the world, this number is rising, not falling. This problem can be attributed to the number of children with limited access to nutrient-packed ‘superfoods’ like fruit, vegetables, beef, fish and nuts, according to a 2020 survey of low-income households that suggested children in Jakarta were not eating nearly as much nutrient-dense foods as they were before the pandemic.^*

Lee Taijin, President of LG Electronics Indonesia, and Kris Lee, Product Marketing Director of Home Appliances LG Electronics Indonesia, serve food to a waste disposal worker in Jakarta

To take another step forward in its mission to make the world a better place for everyone, LG is bringing its healthier lifestyle initiatives to more underprivileged communities in Indonesia, most recently with its LG Lebaran Sehat (LG Healthy Eid) event. From May 4 to 6, the company set out to create social value in the nation’s bustling capital city, Jakarta, by delivering hot, healthy meals to hungry locals with LG’s flagship home appliances, including its cutting-edge microwave and expansive two-door refrigerator, playing their part.

Every year, Eid al-Fitr marks the end of Ramadan and is celebrated by hundreds of millions of Muslims in Indonesia alone. After a full month of fasting and prayer, families participate in a nationwide exodus, known as mudik, to reach their hometowns in time to celebrate lebaran, which involves a family feast made up of various delicious, traditional meals. This year, lebaran meant even more to Indonesians of Islam as it saw the return of mudik, since restrictions on mass movement were finally lifted after 2 years living with the global pandemic.

Believing that a spirit of solidarity within the local community would bring people together, LG Indonesia sent food trucks to three waste treatment facilities in the poorer areas of the city – Warung Buncit, Rawajati and Bantargebang. Hundreds of healthy meals were handed out to hard-working locals and deserving children, which were kept fresh and warm thanks to the advanced, energy-efficient LG products employed inside the restaurants on wheels.

LG Indonesia endeavors to bring new social activities that better the lives of people from all walks of life, collaborating with various influential partners across multiple industries along the way to make sure no community is left behind.

Contributed by LG Indonesia

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^*www.unicef.org/indonesia/press-releases/indonesia-overweight-and-obesity-rise-all-age-and-income-groups

Planting a Greener Future for All

Staff of LG Kazakhstan and children from Almaty Regional Orphanage posing together for a photo after the planting activity

The first week of June, which presents International Children’s Day (June 1) and World Environment Day (June 5), reminded us of the importance of caring for our world and its children. To properly commemorate these universal holidays and live up to LG’s steadfast commitment to CSR activities that inspire positive change, LG Kazakhstan enlisted the help of 40 children from the Almaty Regional Orphanage to make a difference in their own backyard, and hopefully learn while having heaps of fun in the process.

The enthusiastic children selected which trees they wanted to plant in the garden, and now fifty apple, plum, apricot, cherry and pear trees are growing there and will eventually provide fresh fruit on their doorstep. Plant specialists were also on site to teach the kids which practices lead to the richest harvest and greenest environment. What’s more, to commemorate International Children’s Day, every hard-working child received a memorable souvenir as a reminder of the amazing work they did that day.

LG Kazakhstan champions sustainable development and social responsibility through the implementation of environmental practices and charity events that improve the quality of life for locals. Recent initiatives such as LG Blood Donations Day, various CSR educational lectures for students and LG Prima Nota Fest – a nationwide classical music contest for children – demonstrate LG’s tireless efforts towards creating a better life for all.

A company must fulfill its environmental and social responsibilities to nurture a flourishing ecosystem that benefits all. Introducing technologies that minimize its carbon footprint during manufacturing and implementing inclusive solutions are deeply embedded in LG’s core value, and the company will never falter when it comes to innovating new solutions that help solve the world’s technological and social issues.

Contributed by LG Kazakhstan

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The ‘Hyper’ Innovative Vehicle Solution Shaping the Future of Mobility

The MBUX Hyperscreen featured in Mercedes-Benz EQS

LG Electronics’ Vehicle component Solutions (VS) company is focused on creating new technologies and solutions for the fast-changing automotive industry, working hand-in-hand with leading global carmakers to help shape the future of mobility.

LG’s unique capabilities and extensive knowhow in improving the user experience, garnered across years of leadership in the home appliance and home entertainment businesses, have proven key to the company’s success in creating a new generation of automotive parts solutions. Known for its willingness to explore new ideas and for its long history of introducing trend-setting products for a better life, LG is now leading the way to a more connected, enjoyable and safer future on the world’s roads.

Photo Credit: The MBUX Hyperscreen featured in Mercedes-Benz EQS

In order to improve its offerings every single year, LG conducts in-depth research to gain a thorough understanding of consumers and their needs. The success and insight garnered from the pursuit of this approach have put LG in a unique position to contribute to the evolution of the in-vehicle experience. The perfect partner for forward-thinking automakers, LG is also hard at work creating a human-machine interface (HMI) that prioritizes the safety of vehicle passengers.

LG VS Company’s most well-known customers is premium auto brand, Mercedes-Benz, whose Mercedes-Benz User Experience (MBUX) Hyperscreen was recently recognized for excellence in display application at one of the world’s largest display events. LG VS played a central role in bringing the MBUX Hyperscreen to life. LG appreciated being able to supply its immense expertise in cutting-edge display tech, and its latest in-vehicle infotainment (IVI) system, to the groundbreaking project.

Photo Credit: The MBUX Hyperscreen and interior cockpit view of Mercedes-Benz EQS

Everything began in 2016 when Mercedes-Benz’ engineers began looking for a viable way to integrate a single, continuous touchscreen into the vehicle cockpit. After many meetings and countless discussions between LG and the German carmaker, Mercedes-Benz’s vision for a seamless cockpit display – one that would revolution the connection between human and car – came into clear view.

A combination of three high-resolution and high-brightness display screens – a 12.3-inch LCD instrument cluster, a 17.7-inch plastic-OLED center information display and a 12.3-inch plastic-OLED passenger display – the LG VS Pillar to Pillar (P2P) display provides the MBUX Hyperscreen with its unique look and unmatched usability. Powered by the company’s IVI system, the sharp, vibrant display enables the driver and front-seat passenger to view a range of key vehicle information and easily access a wide variety of content. A curved glass cover creates the appearance of a single, continuous screen and delivers a flowing form factor in keeping with the design of the vehicle interior.

Additionally, the MBUX Hyperscreen incorporates a driver monitoring system (DMS) with driving assistance and passenger safety functions, made possible by the new electronic architecture.

At Display Week 2022 in San Jose, California, the MBUX Hyperscreen was honored with the Society for Information Display’s ‘Display Application of the Year’ award, a meaningful recognition that points to the growing sophistication and importance of the in-vehicle display segment. Covering the full width of the dashboard, the attention-grabbing screen is a key feature of the sleek, futuristic and luxury Mercedes-Benz EQS.

Through its unmatched innovation and dedication, LG VS company has become an in-demand auto industry partner, taking an active role in shaping the future of mobility and elevating the on-road experience for drivers and passengers worldwide.

Stay tuned to Beyond News to keep up with all the latest news and announcements from LG.

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LG NOVA Sets Future Vision With Announcement of ‘Selected 20’ Startups

Connected Health, Metaverse, Energizing Mobility Stand Out for New Business
Exploration; $2 Million in LG Funding to Accelerate Business Development

SANTA CLARA, Calif., June 20, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has announced the “Selected 20” startups advancing to the next stage of its Mission for the Future global challenge competition.

These top contenders were awarded $100,000 each, $2 million total for 20 proof of concept projects. As they proceed forward, the startups will be working on a business model with LG NOVA counterparts to create a business framework.

“Over the last few months, our work with the First 50 startups has helped us continue to refine our vision for the future as we look at new areas of growth for LG,” said LG Electronics Senior Vice President for Innovation Dr. Sokwoo Rhee, head of LG NOVA. “We’re inspired by all of those who have participated to date with groundbreaking, thoughtful tech innovations to drive and contribute to our collaborative community and guiding principle of ‘outside-in’ innovation. With this announcement, we’re sharing the results of our ongoing work in engaging with the startup and entrepreneur community to create impactful technologies that will lead society into the future.”

Among the startups selected are strong businesses across the Connected Health, Metaverse, and Energizing Mobility sectors that are creating new solutions with the potential to transform markets and industries.

Moving forward to the next phase in the areas of Smart Lifestyles and Innovation for Impact are Digbi, a healthcare-related company exploring the area of gut and genetic microbiome; a·kin, an AI for the smarter home designed to support activities of daily living for caregivers and families; and Chefling, a smart kitchen assistant that offers recipes to cook based on ingredients from your groceries receipts. These three companies represent different aspects of people’s changing priorities on simplifying life and living better with personalized services that will aid in nourishment and help complete daily tasks more efficiently.

In the Connected Health space, the epicenter of innovation is shifting to patient-focused care and wellness, quickened by the pace of new technology adoption in healthcare over the past two years. The startups selected in this area reflect this transition and the potential future services created as people change their perspective on new technology-based care and desire greater control over their health and the health services they receive. The startups singled out by LG NOVA in Connected Health offer innovative technology-based services through AI and the Metaverse, paired with data and services platforms centered around patient care, regardless of the setting.

With the focus on developing an advanced technology platform for providing services, MayaMD, Inc., LifeNome and Mindset Medical have been selected to move to the next phase of NOVA’s challenge. Leveraging AI to provide greater information to patients and providers for better health services, MayaMD is a conversational digital human-AI health assistant. LifeNome is a precision and biological personalized enterprise health platform powered by genomics and AI. Mindset Medical is a camera sensor-based technology platform that can take health and biological readings through your personal device for medical diagnosis by doctors remotely. Expanding upon a platform for patient services, medZERO, an employer-sponsored financial wellness platform, gives employees a smarter way to pay for healthcare via on-demand access to funds to pay their out-of-pocket expenses over time at zero interest and zero fees.

X RHealth, TRIPP, Inc. and NeuroTrainer offer effective alternatives to health and wellness services for patients, through the capabilities of an XR/VR/AR environment. XRHealth is a virtual treatment room that provides patient care and rehabilitation through VR/AR paired with clinicians and real-time data analytics. TRIPP is an XR wellness platform pioneering innovative health and wellness technologies that deepen connection to self through fully immersive alternate realities. NeuroTrainer improves focus and performance with virtual reality brain training.

In the Metaverse space, LG is pursuing a variety of applications with the intent to drive broader adoption of new immersive, interactive technologies and create greater business opportunities. The LG NOVA team’s choice of startups in this category include iQ3Connect, Snickerdoodle Labs and YBVR. iQ3Connect provides immersive 3D workspace technology and a no-code platform to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. Snickerdoodle Labs is building a privacy-first, agnostic data-sharing layer where individuals own their data and the value it generates. YBVR brings live events to fans with the technology to quickly turn streaming live video content into new level of fan engagement through immersive viewing experiences.

Lastly, LG’s Energizing Mobility category focuses on the electric mobility sector and EV charging infrastructure ecosystem, which are paramount to achieving a more sustainable future. The selected companies in this category provide a broad range of actionable solutions to increase the feasibility of adoption across the consumer and business markets. SparkCharge offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. Driivz provides an EV charging and energy management software platform that enables players in the hospitality industry to offer a disruptive business model of EV charging-as-a-service.

I-EMS Group, Ltd. uses innovative AI and blockchain-based DERMS and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. Kardome’s 3D audio technology improves speech recognition accuracy in challenging soundscapes, transforming voice UI from cloud-dependent experience to a secure real-time and customizable user experience in any environment. Faction has a unique approach to driverless technology and light electric vehicles that introduces a more efficient way to move goods and people.

Chosen from a group of more than 1,300 applicants, the Selected 20 will continue in the process to develop their ideas at the incubation and pilot level, while working closely with LG NOVA’s team of innovation and entrepreneurial experts over the next couple of months—with the goal of being chosen as a Mission for the Future challenge “Top 10” finalist. To be named in August 2022, the Top 10 will have the opportunity to build their business in collaboration with LG on an accelerated path to success, with full access to LG expertise, mentorship, and from NOVA Capital Alliance and investments from LG.

Since its official launch in August 2021, the Mission for the Future challenge has invited innovators and entrepreneurs to submit their business ideas, technologies and concepts that look to advance people, communities and the planet. The initial “First 50” startups selected through the challenge program received access to basic business infrastructural support and networking after demonstrating exceptional proof-of-concept within emerging industries, as well as the potential for a successful partnership within the wider LG business.

Mission for the Future is an annual challenge program that seeks out great ideas, concepts and businesses that will help improve the quality of life in the future. The goal of the challenge is to bring outside-in innovation to LG. In addition to the selected company prizes, the finalists can qualify for resources and investments from an allotted $20 million for new business development and the opportunity to work with LG NOVA’s Incubation team to scale their business.

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Anish Kapoor’s Media Art Unveiled on LG SIGNATURE OLED R in Basel

A woman appreciating LG SIGNATURE OLED R as it displays Anish Kapoor’s Media Art beautifully through OLED-powered vivid colors

Stunning Self-Lit Picture Quality of LG’s Unique, Rollable OLED Brought Renowned
Artist’s Exciting, New Work to Life at World’s Leading International Art Fair

SEOUL, June 20, 2022 — LG Electronics (LG) collaborated with Anish Kapoor¹ to showcase the world-renowned British-Indian artist’s media artwork on LG SIGNATURE OLED R. Representing the perfect fusion of artistry and technology, Kapoor’s experiential digital art on LG’s sublime, self-lit TV was presented in collaboration with LISSON GALLERY in Basel, Switzerland during Art Basel 2022 from June 16-19.

With superior picture quality enabled by millions of self-lit pixels, LG OLED TV has become a favorite with the creative industries and innovative artistic practitioners worldwide. Its ability to capture the essence of the artist’s vision through vibrant, accurate color reproduction, complete with deep blacks and infinite contrast, make LG OLED² the ultimate digital canvas. Add in the unique form factor of LG SIGNATURE OLED R, which pairs a rollable screen – an innovation made possible by LG OLED technology – with a timeless, minimalist design, and the stage is set for the most memorable art and viewing experiences imaginable.

One of the most important artists working today, Anish Kapoor is a sculptor known for his distinctive and often impressively-scaled installations, such as Cloud Gate (2004) in Chicago’s Millennium Park and Sky Mirror (2006) in New York’s Rockefeller Center. Noted for his use of abstract forms, rich colors and reflective surfaces, the artist has turned his attention to the two-dimensional in his unique collaboration with LG.

Kapoor’s new work takes the form of a short film that continues his decades of combining shape with luxurious, saturated colors that constantly and subtly shift from one mesmerizing hue to another. The work was paired with a specially-commissioned soundtrack that adds to the experiential nature of the piece; complementing the visuals shown on LG SIGNATURE OLED R while drawing viewers into ‘the moment,’ and at times, creating a sense of disorientation.

LG previously partnered with Anish Kapoor for his major exhibition at the Accademia Gallery in Venice last April. During the event, LG OLED evo TV G series models were used to display images of Kapoor’s most well-known sculptures and installations, leveraging LG’s OLED evo technology to faithfully reproduce the colors and textures – and convey the three-dimensionality – of his physical works.

To celebrate the latest LG-Kapoor collaboration, 10 editions of the LG SIGNATURE OLED R Anish Kapoor Edition will be meeting art lovers around the world via LISSON GALLERY, one of the leading galleries, which has worked with the artist for forty years.

LG continues to deliver enriching artworld experiences through hosting a series of exhibitions demonstrating the intrinsic link and undeniable harmony between art and technology. The digital artworks brought to life by LG OLED will be uploaded to the OLED Art project website after their real-world unveiling, allowing art enthusiasts and OLED fans around the world to enjoy them at their convenience.

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¹Anish Kapoor is considered to be one of the most influential artists working today. Born in Mumbai, India in 1954, he now lives and works in London. His works are permanently exhibited in the most important collections and museums around the world from the Museum of Modern Art in New York to the Tate in London; at the Prada Foundation in Milan; at the Guggenheim Museums in Venice, Bilbao and Abu Dhabi. Recent solo exhibitions have been held at Pinakothek der Moderne, Munich, Germany (2020); Central Academy of Fine Arts Museum and Imperial Ancestral Temple in Beijing (2019); Fundación Proa, Buenos Aires (2019); Serralves, Museu de Arte Contemorânea, Porto, Portugal (2018); University Museum of Contemporary Art (MUAC), Mexico City (2016); Château de Versailles, France (2015); Jewish Museum and Tolerance Center, Moscow (2015); Gropius Bau, Berlin (2013); Sakıp Sabancı Müzesi, Istanbul (2013); Museum of Contemporary Art, Sydney (2012).
Anish Kapoor represented Great Britain at the 44th Venice Biennale in 1990 where he was awarded the Premio Duemila Prize. In 1991 he won the Turner Prize and has gone on to receive numerous international awards including the Praemium Imperiale in 2011 and Padma Bhushan in 2012. He received a CBE in 2003 and a Knighthood in 2013 for visual arts services.
Also renowned for his architecturally-scaled works, public projects include: Cloud Gate (2004), Millennium Park, Chicago, USA; Leviathan (2011) exhibited at 2011 Monumenta, Paris; Orbit (2012), Queen Elizabeth Olympic Park, London; Ark Nova, an inflatable concert hall created for Lucerne Festival, Japan (2013-) and Descension, (2014) most recently installed in Brooklyn Bridge Park, New York, USA (2017).

²LG is committed to making life better through the power of art and technology. LG’s recent projects represent this commitment and celebrates the merging of technical essence and artistic creativity that has come to define LG and the unique value it continues to deliver.
LG OLED becomes a digital canvas for artists, with ‘self-lit’ being the core value of LG OLED. Through this technology, LG believes artists can express their imagination and create a new generation of digital art that were never before available. As a bridge that connects lifestyle with art, LG OLED will keep building a society where more people can relish art. To follow the journey of LG OLED ART, visit LGOLEDART.com.

Getting Ready for Platinum Jubilee Celebrations

After 70 years on the throne, the extraordinary popularity of Queen Elizabeth II did not go unnoticed during Britain’s four-day Platinum Jubilee extravaganza that took place the first weekend of June. To get ready for the festivities, LG hosted a virtual LG SIGNATURE event in advance as a part of the luxury brand’s ‘LG SIGNATURE Hosts’ experiences.

Hosted at the end of May, the event comprised of two interactive Zoom sessions in partnership with acclaimed British chef Chris Denney, who is described by renowned critic and presenter Giles Coren as “the kind of chef who only comes along once or twice in a decade.”

Ahead of the session, guests were gifted a luxurious picnic hamper which included dishes curated by Denney, a bottle of Chapel Down English sparkling wine and an LG SIGNATURE branded champagne stopper. Denney’s menu choices were inspired by traditional British delicacies and favorites of the Royal Family, with items such as mutton salami, Isle of Wight tomato panzanella, Royal Warranted Kings’ Caviar and a traditional cherry tea cake with whipped vanilla cream that Denney’s grandmother used to make for the Spencer family at Althorp House.

During the session, Denney talked the media through the creation of both the panzanella salad and the cherry tea cake, while showcasing the unique features of the LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator that were set up in the kitchen.

LG SIGNATURE products are known for delivering high-end, unparalleled performance. Offering the precise temperature- and humidity-controlled conditions needed for optimal preservation, the LG SIGNATURE Wine Cellar is the ideal home solution for keeping wines of all types at their best. And, with the innovative InstaView™ feature, LG SIGNATURE Refrigerators allow users to see inside the easy access compartment without opening the door, helping food stay fresh longer.

Empowered with advanced technology, stylish design and hygiene-promoting features, today’s luxury products represent innovation at its finest.

Contributed by LG UK

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Milan Design Week 2022 Wrap Up Part 1

Milan Design Week 2022 Wrap Up Part 2

Celebrating the Debut of Vogue Polska Living

LG gram placed next to the first edition of Vogue Polska magazine

Photo Credit: A. Kozak / M. Kontraktewicz

Interior design is a combination of art and technology that allows an aesthetically and functionally pleasing environment for the people using the space. After two years of the pandemic which kept many at home, the number of homeowners wanting to spruce up their spaces grew, leading to an escalated interest in interior design. Knowing this, the worldwide popular magazine, Vogue, launched a special edition of the magazine devoted to designs and interiors, “Vogue Polska Living”. To celebrate the debut of its first edition, a gala premiere was held at the Banking Business Center in Warsaw, Poland with more than 400 people from the world of culture and art attending such as celebrities, artists and fashion designers.

Photo Credit: A. Kozak / M. Kontraktewicz

LG’s collaboration with Vogue Polska Living is a quintessential partnership of premium brands offering products of the highest quality. As a technology partner of the event, LG Poland took advantage of the occasion to present LG OLED TVs and LG gram laptops, premium products with sleek designs and state-of-the-art technology which fit in perfectly with the grand, stunning interior of the Banking Business Center.

Under the brand slogan, “Art inspires technology, Technology completes art”, LG continue to create products with not only up-to-date technology but timeless designs that are perfect for design projects and collaboration with various artists. The recent project house of LG Poland and Paweł Jurkiewicz, an iconic place decorated with eight different LG TVs that seamlessly blended into the modern interior of the house, was featured in the first edition of Vogue Polska Living.

Across the 300 pages of the magazine, there are many more visual inspirations to savor. The cover picture of the first issue was taken by Katarzyna Gatkowska, a photographer with prominent experience with covers and photoshoots for top international interior magazines. Inside are some of the best designs from around the world including the Californian abode of American actress Gwyneth Paltrow as well as projects managed by Zuza and Piotr Paradowski, who run a popular design office in Krakow and were named among the 100 most creative designers by Architectural Digest.

Photo Credit: A. Kozak / M. Kontraktewicz

LG will continue to create and introduce products featuring high-end technology with flawless designs that can help designers and homeowners actualize their vision and can harmoniously complement any décor.

Contributed by LG Poland

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A Treat for the Senses: Signature Kitchen Suite Shares ‘True to Food’ Philosophy in Milan

The view of LG SIGNATURE booth at Milan Design Week 2022 with visitors taking a closer look at appliances

A paradise for furniture lovers, Milan Design Week is also one of the best places to check out the latest in kitchen design and appliances. This year’s edition of Italy’s globally-famous design fair featured wares from many top global brands, including well-known lifestyle innovator, LG. The company’s booth offered up a full menu of delicious events for 2022, enabling visitors to experience the unique value and craftsman-like quality of the Signature Kitchen Suite lineup of premium built-in appliances.

Signature Kitchen Suite’s ‘True to Food’ philosophy centers on the importance of preserving the original flavors of fresh ingredients, and is underpinned by a full understanding and sincere appreciation of the journey of good food. LG is proud to play its part in the final step of this journey with its state-of-the-art Signature Kitchen Suite’s appliances – including pro ranges designed to cook local specialties in the exact way (be it sous vide, induction, gas, griddle, true convection or steam) that best preserves their distinctive flavors and honors local culinary traditions.

The ‘True to Food’ philosophy could be seen, smelled and tasted throughout the variety of activities and displays – including cooking shows, concept catering, illustrative artwork and wine tastings – delivered in collaboration with chefs, artists and influencers who share the brand’s ideals.

Let’s take a look at some of the interactive, informative and often delectable events LG prepared for Milan Design Week 2022.

Entertaining Cooking Shows with New Signature Kitchen Suite Appliances

Leveraging Signature Kitchen Suite appliances, LG provided innovative experiences every day of the week-long celebration, putting on engaging cooking shows for people who value the art of cooking and enjoy gourmet food that allows the original flavors of ingredients.

Visitors were able to take part in cooking demonstrations showcasing traditional cooking methods and the precision of the Signature Kitchen Suite Pro Range featuring built-in sous vide function and the brand’s superb Induction Oven. Chef Christopher Tomei impressed those on hand by making mouthwatering food and by hosting lively panel discussions about the joys and benefits of authentic cooking. And, for an innovative mixture of cuisine and electronic music, LG presented daily performances by the trio of Italian artists known as Food Ensemble.

Concept Catering: Sharing the Original Taste of Local Ingredients

As well as entertaining cooking shows, LG’s booth captivated visitors’ senses with twice-daily ‘concept catering’ events. Mimosa Milano, a Milan-based cooking project led by chef Mimosa Misasi, treated attendees to an array of fine foods made with local ingredients, such as fragrant and flavor-rich herbs and spices, perfectly preserved and precisely prepared using Signature Kitchen Suite products.

Sharing Brand Values Through the Power of Art

The core values of the Signature Kitchen Suite brand and its ‘True to Food’ philosophy were also communicated through the instantly-recognizable art of Italian illustrator, architect and author, Carlo Stanga, who created two exclusive works for LG’s Milan Design Week showcase. Displayed inside the booth, the first depicted a cityscape which visitors could zoom-in on to discover Signature Kitchen Suite appliances, then click to find out more about each product and its features. The second artwork, exhibited outside the Signature Kitchen Suite’s Milan showroom, offered Stanga’s creative interpretation of the beautiful city of Milan.

Wine tastings completed the artful culinary experience, giving visitors the opportunity to sample and savor wines chilled to perfection in the Signature Kitchen Suite Column Wine Cellar and Under-counter Wine Cellar.

The diverse program of events held during Milan Design Week elegantly expressed the ‘True to Food’ philosophy and unique value of LG’s sophisticated built-in brand, successfully introducing more people to the advanced technologies, stylish design and convenient features that define the Signature Kitchen Suite lineup.

To learn more about the growing portfolio of Signature Kitchen Suite products, visit www.signaturekitchensuite.com/it_en/.

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Disney+ Available on Compatible LG TVs in More Countries

LG TV Owners in Over Forty New Countries Across Africa, Europe and
the Middle East Now Have Access to Anticipated Disney+ Content

SEOUL, June 14, 2022 — Disney+ app is now available on compatible LG TVs in over forty new countries and territories across Africa, Europe and the Middle East. More LG TV owners can now enjoy in one convenient place the very best movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as long as their TV runs webOS from 2017 or later.

To enjoy all of what the Disney+ service has to offer, LG customers can simply click the Disney+ icon on LG Home Launcher or press the Disney+ direct button on the LG Magic Remote and select their subscription type to start watching their favorite shows. Smoothly integrated into the webOS platform, the Disney+ app on LG TVs provides a seamless experience and an abundance of first-rate content to suit every taste and interest.

A wealth of superb on-demand content awaits on Disney+, the streaming service supplying access to hundreds of Disney+ Originals and thousands of episodes from The Walt Disney Company’s vast library along with a growing lineup of exclusive, original entertainment. Feature films, TV programs, short-form content and documentaries are all conveniently categorized, searchable and available to stream right now on the large screen at home.

With a number of Disney owned properties to choose from, including the Marvel Cinematic Universe and Star Wars, subscribers have no shortage of viewing options to explore. Disney+ brings subscribers a plethora of compelling choices such as Obi-Wan Kenobi, Marvel Studios’ Ms. Marvel, The Kardashians and much more.

LG TVs running webOS allow users to immerse into the nostalgia of all-time favorite stories or the excitement of live action. To bring the utmost detail out of each scene, LG OLED technology offers best-in-industry picture quality thanks to infinite contrast ratio and absolute black level made possible by OLED’s revolutionary self-lit pixel technology which does not require a backlight. Compatible with both Dolby Vision and Dolby Atmos, LG TVs deliver an outstanding viewing experience for the home.

What’s more, LG’s convenience-enhancing smart TV features, including ThinQ AI and the platform-wide LG universal search function, work seamlessly with Disney+.

Always striving to deliver the best user experience and content selection available, LG now offers the Disney+ app on compatible LG TVs in over ninety countries worldwide.

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Timeless Beauty Turned Into Experience at Milan

The entrance of the booth presented by LG SIGNATURE

Artistry is an apt word to describe the collaboration between LG SIGNATURE and Molteni&C S.p.A, two brands united by their exceptional aesthetic vision and long-standing design leadership. Just in time for Milan Design Week 2022, the two brands joined hands again to introduce the new definition of a perfect harmony of premium home appliances and furniture. The exclusive collaboration takes their artistry to the next level – this time, taking to the big screen.

Hide and Seek is the joint production of LG SIGNATURE and Francesca Molteni, the founder of MUSE Factory of projects. Francesca is an art director and a visual director whose fame excels far and beyond in the design and architecture films. The sophisticated seven-minute visual extravaganza showcases the partnership of LG SIGNATURE and Molteni&C and offers an engaging look into all that the two brands stand for.

On the 6^th of June, a day marking the beginning of Milan Design Week, media from all around the nation gathered at the Signature Kitchen Suite Showroom Milan for an exclusive premiere viewing of Hide and Seek. True to the title, the film led attendees through a captivating adventure, portraying the magical possibilities offered through the perfect marriage of technological innovation and outstanding craftsmanship.

Vicky and Marty, two young protagonists of the film, beckon the viewers into a joyous and fanciful world. Important supporting actors are none other than LG SIGNATURE’s most notable products – LG SIGNATURE OLED R, the first-ever rollable TV, the LG SIGNATURE OLED 8K, the company’s latest and greatest addition to its diverse range of OLED offerings; premium kitchen appliances such as the LG SIGNATURE InstaView Door-in-Door Refrigerator and LG SIGNATURE Wine Cellar; and the LG SIGNATURE Washer and Dryer and LG SIGNATURE Air Purifier.

The two children interact freely with the appliances, just as actors would exchange lines. Playing hide-and-seek, they explore a fantastic dreamland conceived by LG SIGNATURE’s cutting-edge innovations. All the while, the Molteni&C showroom functions as an impressive backdrop, adding a refined mood to the scene.

The guests were then led to the LG SIGNATURE zone, where they could explore all the products and brand experiences portrayed in the short film with furnishings by Molteni&C. In addition, a fully immersive and interactive virtual showroom was introduced for a unique hide-and-seek experience of their own. The innovative virtual space was launched on June 3 and is now available on the LG SIGNATURE website.

In the near future, the classy collaboration between LG SIGNATURE and Molteni&C will be available also at Contract Atelier in Milan, an innovative space for contract business, and Co van der Horst in Amsterdam, the boutique concept store – both sporting exclusive partners including Molteni&C.

There’s still more to come regarding LG SIGNATURE’s collaborations and projects in the design and art world – stay tuned to Beyond News for the latest.

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Star Wars™ Special-Edition LG OLED evo Unveiled Available in US and Germany

A image with Star Wars™ Special-Edition LG OLED evo and the phrase 'It's not just OLED, it's LG OLED'

Fans of a galaxy far, far away recently came together in Anaheim, California for this year’s highly-anticipated Star Wars Celebration. The event featured all things Star Wars, from celebrity panel discussions to immersive exhibits, and a collaboration of galactic proportions from LG and Lucasfilm.

The two innovative companies selected the celebration as the perfect occasion for LG to unveil a special Star Wars edition of LG’s award-winning LG OLED evo C2 65-inch model. Featuring a Star Wars inspired design aesthetic, user-interface and packaging, as well as a gallery of Star Wars content, the Star Wars LG OLED evo is sure to appeal to fans of Jedi™ and Sith™ alike. In a nod to the enduring franchise’s popular 501st Legion of clone troopers, only 501 units of the special-edition TV will be released in both the US and German markets.

The Star Wars LG OLED evo has been created with the ultimate fan in mind, combining LG’s self-lit display prowess and user-experience expertise with the distinctive flavors of the beloved space saga. The superb TV provides the breathtaking picture quality of LG OLED evo technology as well as lifelike sound, to help transport viewers to their favorite Star Wars locales, from Tatooine™ to Coruscant™ and everywhere in between, while watching their favorite Star Wars™ content.

LG OLED evo TVs leverage millions of self-lit pixels to deliver sharp, realistic images with perfect blacks, vivid, accurate colors and infinite contrast. Although ideal for watching any genre of content, the Star Wars LG OLED evo TV brings an extra layer of authenticity and immersion to the Star Wars viewing experience thanks to its unique design elements, UI and content gallery.

LG’s special-edition TV has an unmistakably Star Wars-themed look, including a Star Wars-branded remote featuring a user interface designed to reflect a Lightsaber^TMtheme, and comes with a gallery of unique Star Wars visuals preinstalled. What’s more, the TV ships in Star Wars-branded packaging featuring an image of Darth Vader™ – whose instantly recognizable breathing can be heard whenever the TV is powered on. Additionally, each TV comes with a numbered certificate of authenticity.

Within the TV’s Gallery Mode, a feature that turns LG OLED into a digital canvas for displaying artwork, are two new categories that explore the world of Star Wars and the story of the iconic villain: The Conceptual Designs and The Journey of Darth Vader. The former boasts original storyboards and illustrations that show how Star Wars came to life while the latter looks at how Anakin Skywalker™ became Darth Vader through a rich array of content including movie posters and key scenes from the actual films.

LG OLED is widely recognized for delivering the ultimate in picture quality. Featuring LG’s new α (Alpha) 9 Gen5 AI processor 4K and advanced picture algorithms, LG’s OLED evo technology, which is applied to the company’s latest C2 series models, takes the movie viewing experience to immersive, new heights. On top of that, LG’s 2022 OLED TVs are the first to adopt Dolby Vision IQ with Precision Detail, which reveals previously imperceptible visual detail and nuance to add to the sense of realism. Cinematic audio completes the stunning TV, with LG’s latest AI processor enabling movie theater-like audio quality with virtual 7.1.2 surround sound.

The Star Wars special-edition LG OLED evo was on display at LG’s Empire-inspired exhibit during Star Wars Celebration at the Anaheim Convention Center in Anaheim, California (May 26-29), and at FedCon Fair in Bonn, Germany (June 3-5). The TV will be available for sale, while stocks last, in the US and Germany.

To learn more about the Star Wars Edition LG OLED TV, visit LG.com/us/StarWars.

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Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

LG Creates Real-World Environments to Highlight New Technologies at InfoComm 2022

A diverse lineup of LG's LED signage products and autonomous robots showcased in Las Vagas at InfoComm 2022.

LG Creates Real-World Environments to Highlight New Technologies at InfoComm 2022

LG Presents the Future of Commercial Technology With
Digital Signage Solutions and Autonomous Robot Assistant

SEOUL, June 9, 2022 — LG Electronics (LG) will showcase its innovative commercial technologies including Transparent OLED Signage to a diverse lineup of LED signage products and autonomous robot assistants in Las Vegas, USA at InfoComm 2022 from June 8. LG will spotlight a variety of commercial use-case scenarios in seven distinct zones that demonstrate how LG products support business needs in boardrooms, retail boutiques, drive-throughs, residential home offices, professional creative studios and more.

Inside the booth, visitors will be treated to thoughtful technology implementations in spaces that explore how nearly all businesses today can leverage digital tools to improve efficiency, productivity and customer experiences.

Welcoming visitors to LG’s Retail Solutions zone is the LED signage solution using 54-inch bezel-free displays allowing integrators to create a seamless viewing experience. The new 54-inch LG LED Bloc (model LSAC) is approximately four times larger in area than most commonly used LED cabinets, and its unique size allows this model to use it like a 55-inch LCD video wall display with easy installation – it even fits the brackets of existing LCD video wall models.^* Also being unveiled in the Retail Solutions zone, is the company’s first multi-purpose customer service robot, LG CLOi GuideBot, which is designed to provide wayfinding, enhanced security and powerful advertising opportunities. LG CLOi GuideBot’s friendly digital face and two large touch screens are designed to revolutionize the customer experience virtually everywhere from museums and convention centers to movie theaters and hotels.

The Reception zone highlights the creative and engaging possibilities of LG’s Transparent OLED Signage displays, while also demonstrating how 88-inch Ultra Stretch Displays and LG Ultra Slim LED signage can deliver informative and attractive backdrops.

In the Collaboration and Education Solutions zone, visitors will experience technologies targeted to boardrooms, meeting rooms and training rooms/learning environments. Products shown include LG’s 136-inch LED All-in-One display with onboard system controller and speakers, 55-inch and 43-inch versions of the LG One:Quick Works and One:Quick Flex 4K all-in-one collaboration tool, an 86-inch LG CreateBoard interactive whiteboard, the novel 28-inch LG DualUp Monitor with a unique 16:18 aspect ratio, a 27-inch QHD Ergo Dual desktop monitor, a 15-inch LG gram laptop and a 98-inch large format UHD signage for classrooms.

The Residential zone is split into two rooms. The Home Cinema area will exhibit LG MAGNIT – the jaw-dropping picture quality created by its several million self-emissive LED pixels lets people enjoy their favorite movies at home. And the Home Office area features a 43-inch One:Quick Flex display, a 14-inch LG gram laptop and two QHD ergonomic desktop monitors that can be independently oriented to form a 32:9 ultrawide display or a 16:18 display, or offer a vertical and horizontal screen simultaneously.

Creative, film and broadcast professionals may be especially interested in the OLED Pro Creative Studio zone, which demonstrates the exceptional color, clarity and performance of LG’s 32-inch UltraFine™ OLED Pro desktop monitor that can be supplemented with a monitor hood and a detachable self-calibration sensor. Two 65-inch UltraFine™ OLED Pro displays, one wall-mounted and the other on a stand, complete the space.

The Control Room zone demonstrates how LG’s 136-inch LED All-in-One can be leveraged in command centers. Plus, the company’s 55-inch Even Bezel LCD panels will form a variety of video wall displays with virtually no distinguishable separation between panels. A 43-inch IPS UHD desktop monitor will be displayed alongside a 49-inch IPS Dual QHD UltraWide™ curved monitor, offering a 32:9 aspect ratio.

Lastly, the Projector zone contains LG’s high-brightness and Ultra Short Throw (UST) 4K UHD CineBeam Laser projectors and the all-new ProBeam business projector showing how the company’s expansive product line offers optimized solutions for virtually every situation and need.

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^*54-inch LED Bloc can be installed using VESA wall-mount (600×400) and screws.

LG Newsroom