[Mobility Inside] A Paradigm Shift in the Automotive Industry: Over-the-Air

An illustration of a semiconductor held by a machine hand and a image of a vehicle in the background

How many times have you woken up in the morning to discover your smartphone has gone through an update? These updates sometimes completely change the features of your device, allowing for more comfortable and convenient use of devices. This is all possible thanks to over-the-air (OTA).

OTA is the ability to download applications, services and configurations across a cellular or wireless network^*. When a manufacturer issues a new software or firmware update, it is uploaded to the cloud for download on the target device, subject to the owners’ confirmation of the update. One of the most common devices to employ this is the smartphone, but the technology has become an integral technology across many IT industries, including the automotive market.

This episode will present the crucial role that OTA plays in the automotive industry today.

OTA can be found in in-vehicle infotainment (IVI) systems, offering various updates on user interface (UI) for navigation systems, digital cockpit functions, acceleration speed and driving assistance. However, its function is not limited to basic software updates.

OTA plays an essential role when activating Automated Driving System (ADS). For ADS to function well, vehicles on the road need to smoothly exchange key data, including driving speed, direction change and sudden response to emergency situations, and demands all autonomous vehicles and traffic systems to share the latest version of software to communicate efficiently with one another. OTA fulfills these requirements by creating a network and identifying the location of the vehicle, downloading the latest software that meets each country’s regulations.

Another significant feature of OTA is that it collects big data that helps build better models and solutions for the future. Including problems caused by autonomous vehicles, a wide range of data on time-sensitive technical issues is gathered in real-time, ultimately ensuring the advent of perfect, safe and convenient autonomous vehicles.

Manufacturers and developers alike are constantly striving to further improve OTA, attempting to minimize issues resulting from unknown variables. It is their constant modification and evaluation of the core system that makes this particular technology more valuable and meaningful.

OTA benefits both manufacturers and customers as it saves time, cost and effort in deploying up-to-date software. While automakers who have quickly evolved from manufacturers to tech companies that can deliver new and better software globally in a quicker and cost-effective way via OTA, customers do not have to visit a repair shop for software updates. The convenience and cost-effectiveness achieved through OTA are driving more and more customers worldwide to purchase automated electric vehicles.

Despite many advantages, we still need to pay attention closely to some areas that need to be approached with caution. Stability is one of the critical areas that need further enhancement. Even slight problems with automotive OTA can lead to accidents, so pre-employment assessment tests should be done with extra care and greater attention. And as automotive OTA is an integrated technology that deals with numerous automobile components, hardware and software that are much more complex than those of smartphones, achieving stability will be a very demanding task for automakers.

Security is another significant issue. The possibility of software damage through hacking and the acquisition of compromised data is a particular concern for the automotive industry. Currently, many companies are investing in research and having discussions to alleviate these issues and it is expected that more and more global automotive brands will be implementing OTA in the near future.

Today, vehicles are equipped with many electrical components to the point where they can be referred to as computers on wheels. In this era, the application of automotive OTA seems inevitable. So, even though it will be very challenging, LG will continue to do all that it can to develop OTA systems that come with various functions and can be easily applied to various types of vehicles.

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^* https://www.wirelesslogic.com/iot-glossary/what-is-ota/

LG Joins Connectivity Standards Alliance Board

Leveraging Technological Expertise and Vision for More Connected Future,
LG Leads Expansion of Smart Home Ecosystem

SEOUL, July 19, 2022 — LG Electronics (LG) has been named to the Board of Directors of the Connectivity Standards Alliance (the Alliance), the leading global organization focused on developing, evolving and promoting universal open standards for the Internet of Things (IoT).

As the global home appliance market leader and a Promoter Member of the Alliance Board of Directors, LG brings a wealth of expertise and experience in smart home and communications technologies to the global organization. The newly appointed Board of Directors members are Don Williams of LG’s Chief Strategy Office and Dr. Sang Kim of LG’s Chief Technology Office.

With its elevated role within the Alliance, LG plans to actively participate in the development and standardization of Matter – the Alliance’s open-source IoT protocol for connecting smart home devices – and lead the expansion of the smart home ecosystem.

“Through our role on the Alliance board, we are demonstrating our full commitment to creating a more connected and convenient future,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “With the adoption and support of Matter, our growing lineup of smart products, including TVs, home appliances and IoT devices and sensors, will be able to connect to each other – and all compatible solutions – more securely and easily. We will continue to deliver innovative customer experiences and help drive the evolution of the smart home forward.”

Matter, an Internet Protocol (IP)-based communications standard for smart home technologies, is helping to create an open smart home environment where products from diverse manufacturers can communicate and share data, making compatibility issues a thing of the past.

LG aims to provide support for Matter across its convenience-enhancing smart platforms, including the LG ThinQ smart home platform and app and the award-winning webOS smart TV platform. The adoption of Matter will not only benefit LG customers but also strengthen the overall competitiveness of the company’s innovative home appliances and TV lineups.

“Like the Alliance, at LG, we are committed to evolving and improving the world in which we live,” said LG Senior Vice President of Innovation Dr. Sokwoo Rhee, and head of LG’s North American Innovation Center, LG NOVA. “For us, this means innovative product development focused on delivering a better user experience and improving how we provide service and value in the home and beyond. We look forward to this collaboration and all the opportunities to come.”

“LG brings great energy and market reach to the Alliance, with its wide-range of products to their engineering expertise and connectivity solutions, but what makes the Alliance stronger with LG is its dedication to innovation,” said Tobin Richardson, President, and CEO of the Connectivity Standards Alliance. “We are excited to have LG join our Board to help spur even greater innovation in what’s next with Matter, expanding the value of the Internet of Things to consumer everywhere.”

Composed of more than 500 companies, the Alliance’s global membership collaborates to create open standards for the IoT, transforming the way we live, work and play. With its members’ deep and diverse expertise, robust certification programs and a full suite of open IoT solutions, the Alliance is leading the movement toward a more intuitive, imaginative and useful world.

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[Better Life Story] How Yimenu’s Passion for Technology Led Him to LG

Yimenu Weldeyes Adefris working under the supervision of Ryu Kwang-jin

(From left to right) Yimenu Weldeyes Adefris, technical support assistant with the LGEME Gulf SVC Team and
Ryu Kwang-jin, Master of LGEME Tech Support & Training Team

As a young boy growing up in Ethiopia, Yimenu Weldeyes Adefris always knew he wanted a career in technology. But with fierce competition and limited local opportunities to gain the required skills and knowledge, it seemed highly likely that he may never get the chance.

LG-KOICA Hope TVET College, located in the Ethiopian capital of Addis Ababa, was co-founded by LG Electronics and the Korean International Cooperation Agency (KOICA) to help give passionate and capable young Ethiopians, like Yimenu, the tools needed to succeed in the tech industry. A graduate of the school, Yimenu now works as a full-time technical support assistant with LG Electronics Middle East (LGEME).

Not only was he top of his class at LG-KOICA Hope TVET College for three consecutive years, Yimenu was also recognized by the school’s faculty as an “excellent student.” After completing his studies in 2018, he worked for two years as an intern at LGEME, earning selection to his current role of technical support assistant in 2020.

“I am extremely grateful for the opportunity to attend LG-KOICA Hope TVET College and for the ongoing career opportunities and professional growth I’ve enjoyed since joining LG,” he remarked. “I thank the college and the company for helping to make my childhood dream a reality.”

“I applied to LG-KOICA Hope TVET College at my mother’s recommendation,” he continued. “At first, studying was very difficult because there was so much to take in and I was also working part-time,” he added. “But, the guidance I received from the instructors and advisors there really helped me to push through, giving me the confidence and the foundation of knowledge I needed to succeed professionally.”

In addition to offering vocational training covering the repair and servicing of various electronics products, including home appliances, the college also offers comprehensive courses in information and communication technologies. Graduates of LG-KOICA have earned a reputation for being workforce-ready and for being innovative thinkers: a sought-after trait that LG actively fosters in all of its employees – and students – worldwide.

Although he learned much from and admired all of his instructors at the school, Yimenu formed a special bond with LG master technician, Ryu Kwang-jin. “Mr. Ryu definitely increased my passion for and understanding of technology and continues to be a role model and mentor for me,” Yimenu noted. “It’s because of him that I strive every day to become a better technician. One day, I hope to become a master technician, just like Mr. Ryu.”

Yimenu gives much of the credit for being the top performer in his class to Ryu. Inspired by his mentor, he spent much of his time outside the classroom applying his growing skill-base at home. The budding technician dismantled (and put back together) the family TV, doing the same with his mother’s mobile phone and various other devices around the house. Seeing the young man’s enthusiasm and aptitude for technology, Ryu recommended Yimenu take advanced courses to help him accelerate and expand his competencies. Today, having learned how to repair practically every LG home appliance and B2B product, he is currently in charge of technical support for 12 countries, including the UAE, Bahrain and Qatar.

To further his understanding of LG’s latest technical services and support processes, Yimenu recently traveled to South Korea to visit the company’s home base. There, he was reunited with his teacher and mentor.

“He is full of passion for technology,” said Ryu, recalling Yimenu as a shy but spirited student. “I wanted to help him fulfill his enormous potential and make his dreams come true. I believe he can become a great LG master technician. I am very proud to have taught him, but even more so to see his continued growth, both professionally and personally.”

For Ethiopian youngsters who dream of following in his footsteps and carving out a successful career in their chosen field, Yimenu has some advice of his own to impart: “Keep challenging yourselves to become better people, pursue your dreams and listen to those with the experience and wisdom to help guide you. When you work hard and believe, anything is possible.”

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LG Teams up With Multi-Platinum Singer Jeremy Zucker to Highlight LG’s Market-Leading Products

Jeremy Zucker with variety of LG IT products

Jeremy Zucker Shares How LG gram Laptop, UltraWide Monitor and
CineBeam Projector Perfectly Match His Creative Lifestyle

SEOUL, July 13, 2022 — LG Electronics (LG) and multi-platinum singer-songwriter Jeremy Zucker announced a collaboration to create an exclusive content series capturing a behind-the-scenes look during his upcoming concert tour across Europe including the UK in July.

Recently named the ambassador for LG’s innovative products, Zucker will be sharing his life, thoughts and music as he travels for the concerts, enthralling audiences with his heartfelt vocals and self-penned songs at every stop along the way. The exclusive content series, Inspire, Perform and Achieve, which will air via LG’s Instagram account, will also reveal how the critically-acclaimed LG gram laptop, LG UltraWide™ monitor and LG CineBeam projector lineups “comethru” for his creative lifestyle.

Jeremy Zucker gained global attention in 2018 with his Platinum-Certified indie hit, comethru. He is also known for popular songs such as the Platinum single all the kids are depressed (2018) and his beautiful duet with Chelsea Cutler, Platinum-certified you were good to me (2019). In his new collaboration with LG, Zucker will offer fresh insight into how he finds inspiration, performs his music and achieves his goals as an artist.

LG and Zucker will be releasing a variety of compelling content in the coming months, including short videos about his music production process with LG UltraWide™ monitor, on-the-go lifestyle with LG gram and quiet downtime with LG CineBeam. Thanks to the new partnership, fans worldwide can enjoy learning more about the very talented artist and why he loves working and relaxing with LG’s innovative products.

“I’m excited about this new partnership, and to share the unique value of my favorite LG products with all of my fans,” said Zucker. “These products are incredibly easy to use and most importantly, they work so well for my daily routine – whether I’m working in the studio, traveling on tour, or at home enjoying some downtime. I would 100% say that LG products are making my life better and more comfortable.”

“Jeremy is such an authentic artist and we love the way he’s able to capture real feelings and experiences through his distinctive style,” said Seo Young-jae, senior vice president and head of the IT business unit at LG Electronics Business Solutions Company. “He’s also very charismatic and tech-savvy. He perfectly stands for the customer value LG is pursuing. For LG, it’s an honor to have Jeremy on board and hear him talk passionately about how LG products enhance his productivity and creativity.”

LG’s IT business unit is committed to offering a wide range of powerful, user-friendly products that improve the quality of life at home, at work and on-the-go. Among its market-leading offerings are the premium UltraFine™ and UltraWide™ monitors, designed for professional editing and productivity; ultra-lightweight LG gram laptops made for take-anywhere convenience; and CineBeam projectors that take the home cinema experience to the next level.

To learn more about LG’s innovative products and how they perfectly match Jeremy Zucker’s creative lifestyle, please visit the LG IT business’ official Instagram account @lg_tech.it.

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Fostering Innovations for a Better Future

A worker looking over the production process of machines

In its efforts to bring innovative technologies to the forefront in the discussion on building a more sustainable future, LG Electronics presented its selected startups from LG NOVA’s Mission for the Future challenge program on the world stage at the World Economic Forum (WEF) in Davos, Switzerland and the Collision Conference in Toronto, Canada.

Photo Credit: World Economic Forum

The top agenda at this year’s WEF conference was climate change and sustainability. Three startups from LG NOVA – Eatron Technologies, Duckt by Acton and Faction – participated to share their solutions for greener mobility. During the week, the three presented their business solutions at the Climate Tech Showcase at the Hotel Seehof hosted by the Green Accelerator, sponsored by LG NOVA, and were later selected to pitch at the Altru Institute’s “Best of Davos” event.

(From left to right) Dr. Umut Genc, Cagri Selcuklu and Ain McKendrick

Eatron is a fast-growing, UK-based automotive software company dedicated to making software-defined electric vehicles (EVs) a reality through edge computing, artificial intelligence and machine learning.
Faction, founded in 2020, develops driverless EVs that have the speed and performance of conventional cars at a fraction of the cost. Faction uses three-wheel vehicles that are regulated as motorcycles, making them faster to develop and “right-sized” for many urban deliveries and trips.
Duckt is a smart mobility startup that develops and operates docking, locking and charging infrastructure solutions for micro-mobility vehicles. Duckt is integrated across more than 20 mainstream vehicles, operating both in the United States and the European Union, covering 85 percent of the global market under one charging standard.

“Attending WEF Davos together with the LG NOVA team was an eye-opening experience,” said Dr. Umut Genc, managing director of Eatron Technologies. “Not only did we pitch Eatron’s battery management system technology in front of leading sustainability players, but we also had the chance to have deep and meaningful discussions with the LG NOVA team and partners on further collaboration.”

In addition to supporting startups in the First 50, LG NOVA participated in various keynotes, presentations and panels throughout the week. Patrick Lin, an entrepreneur-in-residence with the LG NOVA team, spoke at the Altru Institute about innovations in the EV sector. Will Barkis, head of ecosystem and grand challenges, presented a keynote at the Climate Technology showcase, while Limor Schafman, director of strategy and operations at LG NOVA, was a panelist on the practical implications for equal access at the House of Balance on the Davos Promenade.

(From left to right) Michael Stirling, Chairman and CEO, Stirling Infrastructure Partners, Barbara-Ann Bernard, Founder and CEO Wincrest Capital, Gerry van der Sluys, CEO Business Creation and Maria Dayton, director of ecosystems for LG NOVA, on a panel on impact investment at the Climate Technology showcase and the House of Balance on the Davos Promenade.

Following the World Economic Forum event, the LG NOVA team headed to Toronto, Canada to join 33,000 attendees at the Collision Conference. The sold-out show was an opportunity for LG NOVA, alongside the LG Electronics Canada, to share the company’s message of innovation through collaboration with businesses to attendees from around the world.

Photo Credit: Collision

With well over 1,200 startups in attendance and new startups exhibiting every day, representatives from LG NOVA, LG Canada and the LG Business Solutions Company had the opportunity to speak with hundreds of attendees, including startups, investors and accelerators, on LG’s innovative initiatives and LG NOVA’s annual Mission for the Future challenge program.

At the event, LG NOVA announced its “Selected 20” startups that have been chosen to move forward in the 2021 Mission for the Future challenge. The event provided an opportunity for LG NOVA to highlight three representative startups – I-EMS Group, Ltd., LifeNome and YBVR, which represent Energizing Mobility, Connected Health and the Metaverse space, respectfully.

I-EMS’s software solutions help electricity system operators, power utilities, microgrid developers, net-zero community developers and EV-fleet operators plan and operate their systems with minimum cost and maximum reliability and resiliency.
A global precision health AI platform for enterprises, LifeNome’s Genomic AI engine leverages biological, physiological and behavioral data to personalized interventions, products and services for global health and wellbeing.
YBVR’s technology brings live event emotions closer to fans through a personalized, immersive and interactive experience. Its turnkey solution provides the ability to turn live events into immersive streaming of extended reality (XR) video in real time with ultra-low lag across multiple devices.

Both events provided great opportunities for LG and LG NOVA to not only showcase the future through its ongoing startup collaboration but to also create awareness for LG’s vision of innovating to improve the quality of life and efforts toward building a better future.

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Tips to Get Your Home Ready for Summer

A picture of LG InstaView, a box of eggs and a smartphone with LG ThinQ app on

Summer picnics and trips to the beach are great seasonal activities, but nothing beats coming back to the cool comforts of home during the hottest days of the year. With LG’s innovative smart home technology, you can make your home cool, enjoyable and convenient. Here are some quick tips and tricks for living your best summer life at home.

Turn Your Bedroom into the Ultimate Summer Escape

What would we do without our trustworthy, wall-mounted air conditioner saving us from the hot, sleepless nights of summer? But although keeping your air conditioner running through the night may help you sleep better, it doesn’t bode well for your energy bills. With the LG ThinQ app’s smart energy monitoring feature, you gain instant access to monthly usage insights for every connected LG appliance, which makes sure you stay on top of your energy consumption and all that’s left to do is sit back, relax and enjoy the coolness of home.

Save Time and Stress in the Laundry Room

Summertime can often mean more laundry as families spend more time outside in the sun, making laundry day more tedious. With the right tools, you can spend less time washing and more time enjoying the summer season. Today, there are a variety of innovative washers and dryers that take the guesswork out of laundry day. Washers with AI DD technology from LG, for instance, help save time and effort by automatically determining the best cycle after measuring your fabric’s weight and softness. What’s more, the LG ThinQ app provides a wide range of downloadable washing courses for every garment – from light cotton sundresses to polyester swimsuits.

Prep Your Kitchen for Summer Entertaining

Keeping all your stored ingredients and produce fresh may be challenging during the sweltering summer, but it really doesn’t have to be with the LG ThinQ app’s storage date alert. Make a note of your perishable items’ expected storage date on the LG Smart Refrigerator’s “Food Manager” feature, and the LG ThinQ app will remind you when you’re entering the now or never territory. It’s also great to know that the smart energy monitoring feature you use for your LG air conditioner also works for your fridge, so you won’t be overworking the appliance when you need it most.

Craving for a marvelously cold popsicle to soothe the heat? Enjoying an icy treat straight out of the fridge is so much faster and easier with the help of the Express Freeze feature, which increases your refrigerator’s ice-making and freezing functions. It’s possible to activate the feature from anywhere in your home, since it’s available both from your refrigerator panel and the LG ThinQ app.

A sunny summer “stay-cation” afternoon at home should come with endless naps, eating ice cream in front of the TV and reading a good book in cool, comfortable air, all made possible with smart home appliances.

Learn more about LG’s smart appliances and the ThinQ app at www.LGThinQ.com.

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LG Releases Preliminary Earnings for Second-Quarter 2022

SEOUL, July 7, 2022 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second quarter of 2022.

LG reported revenues of KRW 19.5 trillion in the second quarter of 2022, 15 percent higher than the same quarter the previous year. Operating profit for the second quarter was KRW 791.7 billion, expected to be 12 percent lower than the same quarter of the previous year.

LG Electronics terminated production and sales of solar panel at the end of June this year and is treating the performance of solar business as a discontinued operating loss from the second quarter 2022 earnings announcement. Applying the same standards from the second quarter of 2022 to the same period last year, LG would have recorded a revenue of KRW 16.9 trillion with an operating profit of KRW 900.1 billion.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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LG Continuously Strengthens Position in Global Electric Vehicle Industry

Inside the vehicle equipped with in-vehicle infotainment system

Company Continues to Perform Well in Highly Competitive Sector,
Securing Orders Worth KRW 8 Trillion in the First Half of 2022

SEOUL, July 5, 2022 — LG Electronics (LG) continues to establish its position as a major force in the electric vehicle (EV) component solutions business, confirming it has secured orders valued at KRW 8 trillion in the first half of 2022 to deliver its in-vehicle experience to diverse global automakers.

Expanding cooperation with major global car manufacturers including Mercedes-Benz AG, Groupe Renault and General Motors and supplying its P-OLED IVI systems to clients’ electric vehicles, LG is seeking to augment its comprehensive portfolio.

LG’s EV component solutions business is rapidly growing based on its three core businesses sector: the LG Vehicle component Solutions (VS) Company, ZKW Group and LG Magna e-Powertrain.

Acquired by LG in 2018, ZKW Group boasts market-leading vehicle headlamp technology, and a global clientele that includes BMW, Mercedes-Benz AG, Audi and Porsche. Meanwhile, LG Magna e-Powertrain is expanding its worldwide production base, adding a third manufacturing facility (Ramos Arizpe, Coahuila, Mexico) to its existing factories in Incheon, South Korea and Nanjing, China. Construction has already begun on the 25,000-square meter site, which is projected to open in 2023 and is slated to produce key components, such as motors and inverters, for General Motors’ next-generation of EVs.

In the first half of this year, the value of orders for LG’s advanced EV component solutions surpassed the total accumulated value of all orders on hand as of 2021 (KRW 60 trillion) by a mark of 13 percent. The company expects that the accumulated orders placed with its EV components business by the end of 2022 will exceed KRW 65 trillion in value.

Given the decrease in vehicle production due to the shortage of automotive semiconductors and other ongoing global supply issues, the performance is encouraging as the consolidated sales for LG’s EV component solutions business increased up to 24 percent compared to last year, reaching KRW 6.7 trillion.

Based on a report from market research firm Strategy Analytics published in April 2022, LG is estimated to be already leading the global telematics market, boasting a 22.7 percent market share as of the first quarter of 2022 and recording a double-digit market share in the audio, video and navigation (AVN) market since last year.

“Leveraging the advanced core technologies and the strong partnership with the global manufacturers, we will continue to provide differentiated value to our auto-industry customers,” said Eun Seok-hyun, president of the LG VS Company.

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LG and SM Entertainment Launch Joint Venture to Create Next-Gen Home Fitness Experience

LG Electronics CEO Cho Joo-wan presenting a new venture during the launch ceremony of Fitness Candy at Conrad Seoul on Thursday

Named ‘Fitness Candy,’ New Company to Deliver Platform Providing Content,
Services and Products for a Fitter, Healthier Life at Home

SEOUL, June 30, 2022 — LG Electronics (LG) and SM Entertainment (SM), a leading entertainment group in South Korea, have launched Fitness Candy, a joint venture that will bring F.U.N – an acronym for First, Unique and New – user experiences to the fast-growing home fitness segment. LG and SM hold a 51 and 49 percent stake, respectively, in the company.

At the official launch ceremony of Fitness Candy, held today in Seoul, Korea, both partners shared their vision for delivering new and differentiated home fitness experiences. Combining their expertise in innovative consumer technology and cutting-edge entertainment, LG and SM aim to create a comprehensive lifestyle platform – complete with content, services and related products – to help people address their health and fitness needs at home.

LG will develop, operate and manage service platforms for Fitness Candy. As a global leader in user-friendly software and hardware solutions integrating advanced AI and data analysis capabilities, it will also be designing a new generation of home fitness devices prioritizing convenience, ease-of-use and F.U.N customer experiences. SM, which boasts a wide global fandom based on its diverse roster of talents, will contribute world-class content to encourage and challenge users of all fitness levels.

Planning and producing home fitness-related content and devices, Fitness Candy will operate via a subscription service-based app. Set to be released in September, the app will be available for installation in various operating systems and devices such as smartphones and smart TVs, providing interactive, personalized services that collect data from smart bands, cameras and exercise devices.

Fitness Candy provides content in six categories: strength training, core strengthening, high-intensity interval training (HIIT), dance, stretching and meditation. Content in each category will run for 10 to 40 minutes and will be updated weekly.

In close collaboration with SM, Fitness Candy is focused on creating content, not only limited to home fitness, that users can easily watch and enjoy. Encompassed by its slogan “Beyond Fitness, Sweet Life,” the company plans to secure a wealth of content such as sports, variety shows and documentaries, as well as content that helps with healthy diets, rehabilitation and stress relief.

The Fitness Candy platform will enable users to access a wide range of interactive fitness content featuring popular Korean celebrities, such as Fitness Candy ambassador and model Han Hye-jin, dancer Aiki, and actress Choi Yeo-jin. Various South Korean athletes, including triathlete Heo Min-ho, Taekwondo Olympic medalist Lee Dae-hoon, short track speed skater Lee Yu-bin and former rugby player Andre Jin Coquillard, actively participated in the content creation process, enabling the company to provide even more professional and entertaining content to users.

The company aims to introduce a variety of new devices that can be linked to its app, allowing users to enjoy content more effectively. One of them is a device that can recognize and track users’ movements thanks to the inclusion of LG’s AI camera and IoT platform. Connecting wirelessly to the user’s TV, the device allows for two-way communication, creating the ideal setup for virtual one-on-one coaching sessions and for participating in live-streamed exercise classes.

Fully utilizing LG’s innovative technologies such as AI, big data, motors and displays, the company also plans to develop products such as muscle strengthening devices, indoor bicycles and smart bands.

“We will transform LG’s business paradigm from function-oriented home appliances into a customer experience-oriented company, transforming into a company that provides smart life solutions to deliver the best customer experience,” said William Cho, CEO of LG Electronics. “Through Fitness Candy, LG’s innovative technology and SM’s content creating capabilities will converge to create differentiated smart life solutions that provide never-before-seen customer experiences.”

“The coming together of LG’s innovative technology and SM’s music, dance and various content that have paved the way for the future of K-pop is a great opportunity for the two companies to contribute to the global fitness and healthcare industry,” said Lee Sung-su, co-CEO of SM Entertainment. “Fitness Candy is a digital fitness content project that goes beyond simple diet experiences and, rather, empowers users to rediscover healthy fitness habits.”

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LG Earns Robot Safety Control Certification From Det Norske Veritas

First in the World to Receive ISO 13849-1 Certification for Mobile Service Robots,
LG Confirms Its Leadership in the Field of Robot Safety Technology

SEOUL, June 28, 2022 — LG Electronics (LG) has again proven its technological capabilities and commitment to creating safe, new innovations for a better life, becoming the first company in the world to receive the ISO 13849-1 certification^* for its safety controller module utilized in mobile service robots. The new certification applies to LG’s advanced safety controllers for robots and was issued by Det Norske Veritas (DNV), an international accredited registrar and classification body headquartered in Norway.

LG’s newly developed safety controller for robots ensures the highest level of operational safety and reliability by actively managing robots’ settings, monitoring signals from robots’ sensors in real-time and providing protective deceleration or stop-control whenever any risk is detected.

Composed of only one module, LG’s safety controller boasts a significant advantage over conventional controllers – it can be easily adapted according to the individual specifications of each robot, or to meet the unique requirements of each customer.

Previously, manufacturers had to analyze and evaluate every single aspect of functional safety for each robot they produced, but this is no longer the case thanks to LG’s sophisticated controller. This is expected to help the company authenticate and launch new service robots, such as those from its well-known LG CLOi ServeBot and LG CLOI GuideBot series, more quickly than before.

A leader in the fast-changing robotics industry, LG has accumulated a wealth of data and knowhow through many decades of tireless innovation. The company has introduced a wide variety of robot solutions optimized for settings such as hotels, hospitals and restaurants, and leveraging its diverse technological capabilities, including in the areas of autonomous driving systems, sensors, artificial intelligence and cameras.

Recently, the company announced its full-fledged entry into the next-generation logistics robot market with the launch of LG CLOi CarryBot, developed in collaboration with CJ Logistics, one of South Korea’s largest parcel delivery firms.

“As autonomous robots for both industry and consumer applications are becoming more common, the field of robot safety technology continues to grow in importance,” said Dr. Baek Seung-min, head of the Advanced Robotics Lab at LG Electronics. “We are leading the way in this critical area, leaning on our considerable technological capabilities and real-world experience in applied robotics to provide the highest level of functional safety for the next-generation of autonomous robots.”

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^*An international standard for safety-related parts of machinery control systems as defined by the International Organization for Standardization (ISO).

LG Accelerates Its Electric Vehicle Charger Solutions Business

LG Acquires AppleMango Together with GS Energy and GS Neotek,
Securing Advanced EV Charger Development Capabilities

SEOUL, June 27, 2022 — LG Electronics (LG) today announced it has acquired South Korean electric vehicle (EV) charger solutions provider, AppleMango Co., Ltd., jointly with GS Energy and GS Neotek. The acquisition is expected to accelerate the growth of LG’s EV charging solution business and enable the company to take advantage of future business opportunities.

This strategic move, combined with LG’s own expertise and wealth of experience in both B2C and B2B segments, will enable the company to create fully-featured charging stations boasting a user-friendly interface and real-time control/management. LG continues to strengthen its EV charging solution business leveraging its exceptional digital signage technologies – specifically, its IP-rated outdoor digital display with sturdy, dust- and water-proof enclosure.

Established in 2019, AppleMango has developed proprietary technologies and systems, including a slim, fast charger, to meet the rising global demand for EV charging solutions. In addition to the company’s market-leading charging tech, LG will secure access to the necessary operational infrastructure by working closely with GS Energy and GS Neotek. Both GS companies have considerable experience in operating EV charging stations and related businesses.

The new acquisition will help LG to become an integrated solutions provider, bringing together its new charger development capabilities and existing in-house-developed EV charging management system. Moreover, the move is expected to create synergy with LG’s ongoing efforts in the area of vehicle components, including the development and supply of EV batteries and adjacent products, such as energy storage system (ESS) and energy management solutions.

“The EV charging market is expected to grow rapidly due to the surging demand for more eco-friendly vehicles,” said Paik Ki-mun, senior vice president of LG Electronics Business Solutions Company. “Leveraging our know-how and experience in the B2B sector, we will offer customized, integrated vehicle charging solutions for diverse customers, enhancing the competitiveness of our existing business and ensuring our readiness for future opportunities.”

LG now boasts a comprehensive EV business portfolio, with the recently-launched EV charging solution business joining other LG-owned concerns, including the LG Vehicle component Solutions (VS) Company, ZKW Group and the LG Magna e-Powertrain joint venture. This year, LG will establish an EV charger production line at LG Digital Park in South Korea, and aims to provide customized charging solution for various settings, such as private residences, shopping malls, hotels and public institutions, in the near future.

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Championing Healthier Eating With Super Food Trucks

The image of Food Truck provided by LG Indonesia

The importance of a well-balanced diet and its benefits for preventing diseases by boosting one’s immune system must never be underestimated. That said, an alarming number of people in Indonesia are malnourished and, unlike other parts of the world, this number is rising, not falling. This problem can be attributed to the number of children with limited access to nutrient-packed ‘superfoods’ like fruit, vegetables, beef, fish and nuts, according to a 2020 survey of low-income households that suggested children in Jakarta were not eating nearly as much nutrient-dense foods as they were before the pandemic.^*

Lee Taijin, President of LG Electronics Indonesia, and Kris Lee, Product Marketing Director of Home Appliances LG Electronics Indonesia, serve food to a waste disposal worker in Jakarta

To take another step forward in its mission to make the world a better place for everyone, LG is bringing its healthier lifestyle initiatives to more underprivileged communities in Indonesia, most recently with its LG Lebaran Sehat (LG Healthy Eid) event. From May 4 to 6, the company set out to create social value in the nation’s bustling capital city, Jakarta, by delivering hot, healthy meals to hungry locals with LG’s flagship home appliances, including its cutting-edge microwave and expansive two-door refrigerator, playing their part.

Every year, Eid al-Fitr marks the end of Ramadan and is celebrated by hundreds of millions of Muslims in Indonesia alone. After a full month of fasting and prayer, families participate in a nationwide exodus, known as mudik, to reach their hometowns in time to celebrate lebaran, which involves a family feast made up of various delicious, traditional meals. This year, lebaran meant even more to Indonesians of Islam as it saw the return of mudik, since restrictions on mass movement were finally lifted after 2 years living with the global pandemic.

Believing that a spirit of solidarity within the local community would bring people together, LG Indonesia sent food trucks to three waste treatment facilities in the poorer areas of the city – Warung Buncit, Rawajati and Bantargebang. Hundreds of healthy meals were handed out to hard-working locals and deserving children, which were kept fresh and warm thanks to the advanced, energy-efficient LG products employed inside the restaurants on wheels.

LG Indonesia endeavors to bring new social activities that better the lives of people from all walks of life, collaborating with various influential partners across multiple industries along the way to make sure no community is left behind.

Contributed by LG Indonesia

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^*www.unicef.org/indonesia/press-releases/indonesia-overweight-and-obesity-rise-all-age-and-income-groups

Planting a Greener Future for All

Staff of LG Kazakhstan and children from Almaty Regional Orphanage posing together for a photo after the planting activity

The first week of June, which presents International Children’s Day (June 1) and World Environment Day (June 5), reminded us of the importance of caring for our world and its children. To properly commemorate these universal holidays and live up to LG’s steadfast commitment to CSR activities that inspire positive change, LG Kazakhstan enlisted the help of 40 children from the Almaty Regional Orphanage to make a difference in their own backyard, and hopefully learn while having heaps of fun in the process.

The enthusiastic children selected which trees they wanted to plant in the garden, and now fifty apple, plum, apricot, cherry and pear trees are growing there and will eventually provide fresh fruit on their doorstep. Plant specialists were also on site to teach the kids which practices lead to the richest harvest and greenest environment. What’s more, to commemorate International Children’s Day, every hard-working child received a memorable souvenir as a reminder of the amazing work they did that day.

LG Kazakhstan champions sustainable development and social responsibility through the implementation of environmental practices and charity events that improve the quality of life for locals. Recent initiatives such as LG Blood Donations Day, various CSR educational lectures for students and LG Prima Nota Fest – a nationwide classical music contest for children – demonstrate LG’s tireless efforts towards creating a better life for all.

A company must fulfill its environmental and social responsibilities to nurture a flourishing ecosystem that benefits all. Introducing technologies that minimize its carbon footprint during manufacturing and implementing inclusive solutions are deeply embedded in LG’s core value, and the company will never falter when it comes to innovating new solutions that help solve the world’s technological and social issues.

Contributed by LG Kazakhstan

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The ‘Hyper’ Innovative Vehicle Solution Shaping the Future of Mobility

The MBUX Hyperscreen featured in Mercedes-Benz EQS

LG Electronics’ Vehicle component Solutions (VS) company is focused on creating new technologies and solutions for the fast-changing automotive industry, working hand-in-hand with leading global carmakers to help shape the future of mobility.

LG’s unique capabilities and extensive knowhow in improving the user experience, garnered across years of leadership in the home appliance and home entertainment businesses, have proven key to the company’s success in creating a new generation of automotive parts solutions. Known for its willingness to explore new ideas and for its long history of introducing trend-setting products for a better life, LG is now leading the way to a more connected, enjoyable and safer future on the world’s roads.

Photo Credit: The MBUX Hyperscreen featured in Mercedes-Benz EQS

In order to improve its offerings every single year, LG conducts in-depth research to gain a thorough understanding of consumers and their needs. The success and insight garnered from the pursuit of this approach have put LG in a unique position to contribute to the evolution of the in-vehicle experience. The perfect partner for forward-thinking automakers, LG is also hard at work creating a human-machine interface (HMI) that prioritizes the safety of vehicle passengers.

LG VS Company’s most well-known customers is premium auto brand, Mercedes-Benz, whose Mercedes-Benz User Experience (MBUX) Hyperscreen was recently recognized for excellence in display application at one of the world’s largest display events. LG VS played a central role in bringing the MBUX Hyperscreen to life. LG appreciated being able to supply its immense expertise in cutting-edge display tech, and its latest in-vehicle infotainment (IVI) system, to the groundbreaking project.

Photo Credit: The MBUX Hyperscreen and interior cockpit view of Mercedes-Benz EQS

Everything began in 2016 when Mercedes-Benz’ engineers began looking for a viable way to integrate a single, continuous touchscreen into the vehicle cockpit. After many meetings and countless discussions between LG and the German carmaker, Mercedes-Benz’s vision for a seamless cockpit display – one that would revolution the connection between human and car – came into clear view.

A combination of three high-resolution and high-brightness display screens – a 12.3-inch LCD instrument cluster, a 17.7-inch plastic-OLED center information display and a 12.3-inch plastic-OLED passenger display – the LG VS Pillar to Pillar (P2P) display provides the MBUX Hyperscreen with its unique look and unmatched usability. Powered by the company’s IVI system, the sharp, vibrant display enables the driver and front-seat passenger to view a range of key vehicle information and easily access a wide variety of content. A curved glass cover creates the appearance of a single, continuous screen and delivers a flowing form factor in keeping with the design of the vehicle interior.

Additionally, the MBUX Hyperscreen incorporates a driver monitoring system (DMS) with driving assistance and passenger safety functions, made possible by the new electronic architecture.

At Display Week 2022 in San Jose, California, the MBUX Hyperscreen was honored with the Society for Information Display’s ‘Display Application of the Year’ award, a meaningful recognition that points to the growing sophistication and importance of the in-vehicle display segment. Covering the full width of the dashboard, the attention-grabbing screen is a key feature of the sleek, futuristic and luxury Mercedes-Benz EQS.

Through its unmatched innovation and dedication, LG VS company has become an in-demand auto industry partner, taking an active role in shaping the future of mobility and elevating the on-road experience for drivers and passengers worldwide.

Stay tuned to Beyond News to keep up with all the latest news and announcements from LG.

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LG NOVA Sets Future Vision With Announcement of ‘Selected 20’ Startups

Connected Health, Metaverse, Energizing Mobility Stand Out for New Business
Exploration; $2 Million in LG Funding to Accelerate Business Development

SANTA CLARA, Calif., June 20, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has announced the “Selected 20” startups advancing to the next stage of its Mission for the Future global challenge competition.

These top contenders were awarded $100,000 each, $2 million total for 20 proof of concept projects. As they proceed forward, the startups will be working on a business model with LG NOVA counterparts to create a business framework.

“Over the last few months, our work with the First 50 startups has helped us continue to refine our vision for the future as we look at new areas of growth for LG,” said LG Electronics Senior Vice President for Innovation Dr. Sokwoo Rhee, head of LG NOVA. “We’re inspired by all of those who have participated to date with groundbreaking, thoughtful tech innovations to drive and contribute to our collaborative community and guiding principle of ‘outside-in’ innovation. With this announcement, we’re sharing the results of our ongoing work in engaging with the startup and entrepreneur community to create impactful technologies that will lead society into the future.”

Among the startups selected are strong businesses across the Connected Health, Metaverse, and Energizing Mobility sectors that are creating new solutions with the potential to transform markets and industries.

Moving forward to the next phase in the areas of Smart Lifestyles and Innovation for Impact are Digbi, a healthcare-related company exploring the area of gut and genetic microbiome; a·kin, an AI for the smarter home designed to support activities of daily living for caregivers and families; and Chefling, a smart kitchen assistant that offers recipes to cook based on ingredients from your groceries receipts. These three companies represent different aspects of people’s changing priorities on simplifying life and living better with personalized services that will aid in nourishment and help complete daily tasks more efficiently.

In the Connected Health space, the epicenter of innovation is shifting to patient-focused care and wellness, quickened by the pace of new technology adoption in healthcare over the past two years. The startups selected in this area reflect this transition and the potential future services created as people change their perspective on new technology-based care and desire greater control over their health and the health services they receive. The startups singled out by LG NOVA in Connected Health offer innovative technology-based services through AI and the Metaverse, paired with data and services platforms centered around patient care, regardless of the setting.

With the focus on developing an advanced technology platform for providing services, MayaMD, Inc., LifeNome and Mindset Medical have been selected to move to the next phase of NOVA’s challenge. Leveraging AI to provide greater information to patients and providers for better health services, MayaMD is a conversational digital human-AI health assistant. LifeNome is a precision and biological personalized enterprise health platform powered by genomics and AI. Mindset Medical is a camera sensor-based technology platform that can take health and biological readings through your personal device for medical diagnosis by doctors remotely. Expanding upon a platform for patient services, medZERO, an employer-sponsored financial wellness platform, gives employees a smarter way to pay for healthcare via on-demand access to funds to pay their out-of-pocket expenses over time at zero interest and zero fees.

X RHealth, TRIPP, Inc. and NeuroTrainer offer effective alternatives to health and wellness services for patients, through the capabilities of an XR/VR/AR environment. XRHealth is a virtual treatment room that provides patient care and rehabilitation through VR/AR paired with clinicians and real-time data analytics. TRIPP is an XR wellness platform pioneering innovative health and wellness technologies that deepen connection to self through fully immersive alternate realities. NeuroTrainer improves focus and performance with virtual reality brain training.

In the Metaverse space, LG is pursuing a variety of applications with the intent to drive broader adoption of new immersive, interactive technologies and create greater business opportunities. The LG NOVA team’s choice of startups in this category include iQ3Connect, Snickerdoodle Labs and YBVR. iQ3Connect provides immersive 3D workspace technology and a no-code platform to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. Snickerdoodle Labs is building a privacy-first, agnostic data-sharing layer where individuals own their data and the value it generates. YBVR brings live events to fans with the technology to quickly turn streaming live video content into new level of fan engagement through immersive viewing experiences.

Lastly, LG’s Energizing Mobility category focuses on the electric mobility sector and EV charging infrastructure ecosystem, which are paramount to achieving a more sustainable future. The selected companies in this category provide a broad range of actionable solutions to increase the feasibility of adoption across the consumer and business markets. SparkCharge offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. Driivz provides an EV charging and energy management software platform that enables players in the hospitality industry to offer a disruptive business model of EV charging-as-a-service.

I-EMS Group, Ltd. uses innovative AI and blockchain-based DERMS and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. Kardome’s 3D audio technology improves speech recognition accuracy in challenging soundscapes, transforming voice UI from cloud-dependent experience to a secure real-time and customizable user experience in any environment. Faction has a unique approach to driverless technology and light electric vehicles that introduces a more efficient way to move goods and people.

Chosen from a group of more than 1,300 applicants, the Selected 20 will continue in the process to develop their ideas at the incubation and pilot level, while working closely with LG NOVA’s team of innovation and entrepreneurial experts over the next couple of months—with the goal of being chosen as a Mission for the Future challenge “Top 10” finalist. To be named in August 2022, the Top 10 will have the opportunity to build their business in collaboration with LG on an accelerated path to success, with full access to LG expertise, mentorship, and from NOVA Capital Alliance and investments from LG.

Since its official launch in August 2021, the Mission for the Future challenge has invited innovators and entrepreneurs to submit their business ideas, technologies and concepts that look to advance people, communities and the planet. The initial “First 50” startups selected through the challenge program received access to basic business infrastructural support and networking after demonstrating exceptional proof-of-concept within emerging industries, as well as the potential for a successful partnership within the wider LG business.

Mission for the Future is an annual challenge program that seeks out great ideas, concepts and businesses that will help improve the quality of life in the future. The goal of the challenge is to bring outside-in innovation to LG. In addition to the selected company prizes, the finalists can qualify for resources and investments from an allotted $20 million for new business development and the opportunity to work with LG NOVA’s Incubation team to scale their business.

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LG Newsroom