Signature Kitchen Suite Presents Value of ‘True to Food’ Philosophy in Milan
Ultra-Premium Built-in Brand’s Innovation with a Passion for Food
SEOUL, June 8, 2022 — LG Electronics (LG) is set to hold a series of sophisticated events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan, during this year’s Milan Design Week 2022.
Open since 2020, the showroom presents the luxurious offerings of Signature Kitchen Suite, a brand that is creating new trends in built-in kitchen appliances. Admired throughout Europe, the home of built-in appliances, LG’s luxurious built-in kitchen solutions combine the company’s innovative technologies and passion for food to deliver precise cooking and food preservation as well as next-level style and convenience.
The ultra-premium brand’s showroom resembles an elegant, modern art gallery where tradition and innovation come together in effortless harmony. Perfectly complementing the understated design of Signature Kitchen Suite’s advanced appliances is a nature-inspired décor by Calvi Brambilla, one of Milan’s most esteemed interior design studios. Visitors can see and experience for themselves the unique value of Signature Kitchen Suite and LG’s home appliances by exploring the showroom’s Food Academy and curated domestic spaces, including the kitchen, living room, bedroom and laundry room.
During Milan Design Week 2022, the showroom will demonstrate the true value of Signature Kitchen Suite products through the True to Food™ Itinerary event – which shows consumers the benefits of a True to Nature lifestyle, where ingredients are kept nature-fresh by LG’s latest technologies. Also on offer are cookery courses hosted by Signature Kitchen Suite’s food experience director, the noted chef, Andrea Vigna, and storytelling by architect, illustrator and author, Carlo Stanga, as well as appearances by well-known artists and furniture designers. Providing a variety of delicious experiences, the showroom’s events convey the importance of proper food storage and preparation, and the passion and dedication Signature Kitchen Suite has for sharing its True to Food philosophy.
“Visitors to our showroom this Milan Design Week will experience the unmatched value and artistry of our ultra-premium brand appliances, and see for themselves how we remain true to creating a better life in all areas of the home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to expand our portfolio of built-in appliances for the European market with high-tech, well-designed products that meet the needs and expectations of the most discerning consumers.”
For more information on the Signature Kitchen Suite Showroom in Milan, visit www.signaturekitchensuite.it/it_en/.
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Signature Kitchen Suite Stuns With Its Precision and Innovation at Milan Design Week 2022
LG Solidifies its Ultra-Premium Status in the European Market
With its High-End Built-In Kitchen Solutions
SEOUL, June 7, 2022 — LG Electronics (LG) will present the essence of its ultra-premium built-in kitchen appliance brand at Milan Design Week 2022, the globally-renowned design event anchored by the Salone del Mobile, from June 7-12. Since making its highly-anticipated European debut four years ago, LG has been strengthening its position across the continent with luxurious Signature Kitchen Suite built-in appliances that are being embraced by Europeans.
Signature Kitchen Suite’s high-end built-in solutions perfectly integrate into existing kitchens, combining innovative designs with cutting-edge technology to redefine the cooking experience. Under the True to Food theme, LG delivers the utmost performance, design and precision to the kitchen as well as demonstrates respect for food at every level until reaching the dinner table. Also, at the booth, LG enables visitors to fully experience its luxurious vision for a better culinary life expressing the core values of every Signature Kitchen Suite solution.
The showcase combines four unique sections and entertaining events to effectively convey the quality and differentiated values of the stylish, sophisticated lineup. The Signature Kitchen Suite products on display, the new oven, dishwasher and under-counter drawer lineups, present modern and exclusive lifestyle with their chic, contemporary color and panel options and new capacities to fit and complement various kitchen spaces and interiors.
LG’s exhibition presents four kitchen zones: Seamless Nature Kitchen, European Trendy Kitchen, Conceptual Kitchen and Botanic Art Gallery. Seamless Nature Kitchen highlights the products’ seamless design and nature-inspired finishes. In European Trendy Kitchen, the company is unveiling its new range of premium kitchen appliances which includes a 36-inch induction, steam oven, speed oven, under-counter wine cellar and under-counter drawer refrigerator with a brand-new finish. The Conceptual Kitchen showcases the wide-ranging Signature Kitchen Suite lineup which extends to large-capacity solutions including a 48-inch French-Door refrigerator and 48-inch Dual-Fuel Pro Range. Lastly, Botanic Art Gallery displays media artwork in collaboration with an Italian illustrator, Carlo Stanga, who incorporates local natural ingredients into his work.
During the exhibition, a separate event, True to Food Itinerary, will be held in the Signature Kitchen Suite Showroom in Piazza Cavour, Milan to demonstrate the values that help them maintain the original flavors and freshness of ingredients throughout well designed customer experiences.
“Milan Design Week represents a major milestone in LG’s presence in the European built-in appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “To build on the success of our Signature Kitchen Suite, we are aiming to further expand and solidify our position in this space by introducing ultra-premium designs and advanced technologies that will shape the future of kitchen interior design.”
For more information on the full portfolio of Signature Kitchen Suite built-in kitchen appliances, visit www.signaturekitchensuite.it/it_en/.
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LG Unleashing Latest Cutting-Edge Appliances and Solutions on Milan Design Week
LG Unleashing Latest Cutting-Edge Appliances and Solutions on Milan Design Week
Company Bringing Specially-Designed Customer Experiences to Italy to Convey
Distinctive Design Philosophy While Showcasing its Advanced Offerings
SEOUL, June 7, 2022 — LG Electronics (LG) is sharing its human-centered design philosophy at Milan Design Week, the globally-renowned design event held from June 7-12 anchored by the Salone del Mobile, through various thoughtfully-designed customer experiences. As the world’s largest design trade fair, the event presents 370,000 attendees from 188 countries with the latest furniture design concepts across 2,100 booths.
In Milan, LG will be introducing Signature Kitchen Suite’s high-end built-in solutions which perfectly integrate into existing kitchens and combine innovative designs with cutting-edge technology to reimagine the cooking experience. Under its True to Food theme, LG will utilize its expansive 400 square meter Signature Kitchen Suite booth to deliver the importance of preserving the original value of ingredients until plating. Visitors can fully experience a better culinary life by walking through four unique sections and taking part in various engaging events, all of which convey the quality and differentiated customer values of the stylish, sophisticated lineup.
Coinciding with the Milan exhibition is LG’s True to Food Itinerary event which will take place at the Signature Kitchen Suite showroom in Piazza Cavour, Milan. Here, the company will demonstrate the values that preserve the original flavor and freshness of food through perfe ctly-crafted customer experiences.
LG and premium Italian furniture brand Molteni&C S.p.A will be collaborating to present the uncompromising style and advanced functionality of the LG SIGNATURE brand. The collaboration will give consumers the opportunity to both virtually and physically experience the innovative products. Also, the short film, Hide and Seek, will be screened for the whole week to highlight LG SIGNATURE’s cutting-edge products and Molteni&C’s elegant furnishings. Produced by LG SIGNATURE and created by Francesca Molteni, the influential art and visual director who founded the MUSE Factory of Projects, this visual masterpiece showcases the LG SIGNATURE and Molteni&C partnership by beautifully expressing what the two brands stand for and will run alongside special “HIDE & SEEK” events for visiting interior designers and architects to learn and enjoy.
LG is adding a touch of class to its LG OLED Objet Collection Easel (65Art90) and Posé (LX1) models by teaming up with premium Dutch lifestyle brand, Moooi. This collaboration embraces Moooi’s signature ‘A Life Extraordinary’ exhibition by fusing cutting-edge lifestyle TVs with its extraordinary designs. Representing an exciting new direction for TV, the LG OLED Objet Collection continues to reinforce LG’s global reputation as a lifestyle innovator.
For more information on the Signature Kitchen Suite’s built-in kitchen appliances, visit the Signature Kitchen Suite website or visit the interactive LG SIGNATURE virtual showroom for a unique hide-and-seek experience which will be opened to everyone during Milan Design Week.
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LG’s Journey Towards ‘Better Life for All’
The 5th of June marks the annual celebration of World Environment Day, an occasion to focus on what each of us can do to preserve the natural world for future generations. Fully dedicated to the cause, LG strives to foster a better environment for all lives to thrive by means of combating climate change, facilitating circular economies and achieving energy efficiency.
An Inspiring Message About Climate Change
LG’s iconic ultra-high-definition digital billboard in New York City’s Times Square is one of the few screens in the world seen by hundreds of thousands of passersby each day.
Making use of these impactful channels for this year’s World Environment Day, LG presented a poignant short film calling on united action for #OnlyOneEarth. On screen from June 2nd, the film zeroes in on many of the pressing environmental challenges that our world faces today, including climate change. The film is consecutive of LG’s environmental series, following a 3D production that aired on the billboard in NYC’s Times Square earlier this year.
A company more inclined to inspire through action rather than words, LG is making tangible efforts to combat climate change. To achieve its Zero Carbon 2030 pledge established in 2019, LG is taking strategic steps to curb greenhouse gas (GHG) emissions in the entire manufacturing process from production to use by 2030.
CES 2022 was another occasion in which LG’s efforts to scale down negative climate impact were brought to the spotlight. As a big advocate for recycling processes that bring us one step closer to a zero-carbon society, LG made sure to construct its CES booth entirely of recycled oriented strand board (OSB) plywood. No glue, paint or varnish was used during its construction and its simplified design helped streamline the recycling process when it was time to pack up.
Taking Steps for a Circular Economy
A circular economy is a system of production and consumption which involves processes of reusing and recycling existing materials. Through a commitment to use a cumulative total of 600,000 tons of recycled plastic from 2021 to 2030, LG aims to increase high-quality recycling and thereby push towards a circular economy in the electronics industry.
The LG Chilseo Recycling Center (CRC) in South Korea well demonstrates LG’s commitment to better recycling resources and processes. Since its establishment in August 2001, the facility has spearheaded LG’s e-waste initiative by collecting electronic waste at the end of product lifecycles, re-using recycled plastic for the manufacturing of new components and shipping parts to the company’s home appliance plant nearby for use in new products.
Applying its recycling practices to wider CSR activities, LG has been annually donating four hundred boxes formerly used to package large appliances to the ‘Animal Behavior Enrichment Program*’ operated at Seoul Grand Park located in Korea. The sturdy, large-sized upcycled boxes offer a great source of entertainment for zoo animals inhabiting the park, and minimize the environmental impact caused by excess waste – a total win-win for everyone.
With the aim of fostering circularity in the company’s respective industry and expanding its influence, LG launched its “Second Life” campaign in the US last year. The nationwide clothing drive successfully bestowed a second life to more than 5,000 pounds of gently used clothes.
Partnering for an Energy-Efficient Future
Delivering products that meet the latest energy and eco standards is an important part of LG’s environmental initiative. Partnering with ENERGY STAR® has helped to widen the company’s offerings.
LG has been a partner of the ENERGY STAR® program since 2012. Jointly established by the US Environmental Protection Agency and the Department of Energy to promote energy-efficiency, the program provides accurate energy-consumption information for a wide range of products and devices. The company’s commitment to producing energy-efficient innovations not only benefits consumers, but the environment as well.
At the 2022 ENERGY STAR Awards, LG won both the Sustained Excellence Award and the Emerging Technology Award in recognition of its dedication to energy efficiency and reducing its carbon footprint.
Through original campaigns, raising awareness of key issues and, of course, its dedication to innovation, LG will continue to uphold its commitment to taking care of our planet and creating a better life for all. #OnlyOneEarth.
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* Animal Behavior Enrichment Program: This program creates living spaces for animals that is similar to nature such that they can naturally reclaim their instincts and relieve stress in order to lead healthier, more robust lives.
LG’s Eco-Conscious Initiatives for a Better Tomorrow
According to a study on global health and wellness conducted by NielsenIQ last year, people’s awareness of environmental issues, and the negative effects they can have on our collective health both now and in the future, are at an all-time high.1
Recognizing the threat posed by climate change and global warming, more and more people have committed to recycling, reducing household waste and choosing products from brands that share their concern for the environment. LG, a company that continues to prioritize the health of the planet, is actively seeking solutions to the world’s climate-related problems, leveraging its state-of-the-art technologies to cut carbon and greenhouse gas emissions and increase energy efficiency at the same time.
Reducing Emissions from the Manufacturing Process
Global Carbon Emission Status and Targets (Korea + Overseas)
First announced in 2019, LG’s Zero Carbon 2030 initiative aims to cut the total amount of direct and indirect carbon emissions generated during the production process by 50 percent (compared to 2017 levels). In addition to its far-reaching 2030 initiative, LG last year became the first Korean company to join the Business Ambition for 1.5°C campaign, which unites corporates and government agencies in a global effort to reach ‘net zero.’ The campaign’s objectives are based on scientific data authored by the Science Based Targets initiative (SBTi) and include the reduction of greenhouse gas (GHG) emissions.
Aligned with this, LG has already made significant progress in cutting GHG emissions throughout the home appliance manufacturing process. LG Smart Park in Changwon, named a Lighthouse Factory by the World Economic Forum, is playing a major part in curbing GHG emissions during production, while also elevating energy efficiency by 30 percent compared to the company’s previous Changwon facility. Among the many innovations at LG Smart Park helping to shrink the company’s energy footprint are state-of-the-art energy management solutions such as the Energy Storage System (ESS) and Building Energy Control (BECON).2
Reducing Resource Usage with LG’s Inverter Technology
LG is also committed to helping consumers achieve a more eco-conscious lifestyle by limiting GHG emissions and improving energy efficiency during actual usage of its home appliances. LG refrigerators, washing machines, dryers and air conditioners adopting the company’s renowned Inverter technology optimize electricity consumption by delivering highly-efficient operations.
Using less power than conventional refrigerator compressors3, the company’s Inverter Linear Compressor has also been recognized by the ENERGY STAR Emerging Technology Award for reduced gas emissions.4
Eco-conscious Packaging and Recycled Plastics
Making environmentally responsible changes to product packaging can help to protect our planet, too. LG has developed its own packaging-design guidelines to reduce waste and move away from materials that can potentially harm the Earth and people’s health. The guidelines prescribe a more minimal use of packaging materials to reduce overall packaging volume and reveal the company’s increased focus on reusing and recycling. All LG home appliances will soon incorporate eco-conscious packaging. The company has already decreased its annual usage of polystyrene by 19 tons through the adoption of polypropylene packaging for the outdoor units of its system air conditioners.
Through diverse initiatives, solutions and cutting-edge technologies, LG will continue to reduce its environmental impact and help create a better tomorrow for all.
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1 61 percent of respondents in the US agreed that environmental issues are harming their current and future health. (Source: NielsenIQ Global Health & Wellness Study conducted in 17 markets, September 2021)
2 Energy input per produced unit and greenhouse gas emissions per produced unit have decreased by 30 percent, comparing the figures from the year 2020 to 2021 according to the lighthouse site visit report by World Economic Forum.
3 Tested by VDE by comparing energy consumption between LG model GBB530NSCXE (LG Inverter Linear Compressor) and GBB530NSQWB (LG conventional reciprocating compressor). Energy consumption test based on ISO 15502 standard.
4 U.S. Environmental Protection Agency (EPTA) honored 43 refrigerator-freezer models feature Inverter Linear Compressor and use R-600a, a refrigerant with very low global-warming potential (below 15), bestowing the Energy Star Emerging Technology Award in April, 2022.
LG’s Software Testing Center Earns Accreditation From TÜV Rheinland
Company’s Facility First to be Confirmed by Global Testing and Certification
Organization to Evaluate the Functional Safety of Automotive Software
SEOUL, June 2, 2022 — LG Electronics’ (LG) Software Testing Center has officially been designated a TÜV Rheinland Appointed Laboratory, meaning the facility can now conduct functional safety tests on any automotive software solution that falls under the ISO 26262-6 standard.* World’s first of its kind to earn this status, LG’s Software Testing Center possesses the capabilities to independently assess and confirm the quality and functional safety of a wide range of automotive software products, from self-driving systems and in-vehicle networks to electric and electronic devices.
According to the ILAC Mutual Recognition Arrangement (ILAC MRA), reports issued by LG’s Software Testing Center will be recognized in 70 countries and territories, including the United States and Europe, and will carry the same credibility as those issued by a dedicated third-party testing agency.
In order to receive confirmation from TÜV Rheinland, one of the world’s leading global testing organizations, an institute or facility must meet a wide range of strict standards covering criteria such as test environment, equipment, capabilities and processes.
With its new status as a TÜV Rheinland Appointed Laboratory for automotive functional safety software, the lab is now able to meet growing auto industry demand by testing and providing TÜV Rheinland confirmation for companies’ vehicle software solutions. This latest accomplishment also provides LG with an opportunity to further strengthen its competitiveness in the rapidly expanding field of automotive software.
Last year, LG’s Software Testing Center received accreditation from the internationally respected Korea Laboratory Accreditation Scheme (KOLAS), becoming an ISO 26262-6 certified lab for evaluating autonomous vehicle software and measuring the quality of electric and electronic products (IEC 61508-3). LG is currently the only Korean manufacturer that can independently produce and issue a KOLAS-sanctioned report covering all these key areas.
“We’re deeply proud of the fact that our software lab has earned TÜV Rheinland confirmation and KOLAS accreditation in the span of less than one year,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “LG will continue to secure world-class automotive software capabilities to provide a differentiated customer experience based on a high level of safety.”
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* An international standard for functional safety of electrical and electronic systems found in production road vehicles, as defined by the International Organization for Standardization (ISO).
LG to Unveil Latest LG OLED Objet Collection During Milan Design Week
LG’s Distinctive Lifestyle TVs and Extraordinary Interior Design from Moooi
Come Together in Sophisticated Showcase at Milan’s Annual Celebration of Creativity
SEOUL, June 1, 2022 — LG Electronics (LG) will unveil its latest lifestyle OLED TVs, the LG OLED Objet Collection, Easel (65Art90) and Posé (LX1), at Salone dei Tessuti during this year’s Milan Design Week. To create something special for the event, LG has teamed up with premium Dutch lifestyle brand, Moooi, to showcase a stylish, modern living solution. The resulting collaboration, which embraces Moooi’s signature ‘A Life Extraordinary’ exhibition theme, features the perfect pairing of LG’s latest lifestyle TVs and Moooi’s extraordinary design products. Representing an exciting new direction for TV, the LG OLED Objet Collection is sure to bolster LG’s growing reputation as a leading lifestyle innovator.
LG OLED Objet Collection, Easel (65Art90) offers the superior picture quality one would expect from an LG OLED TV as well as an effortlessly elegant design that can elevate any home interior. As its name suggests, the TV resembles an easel used for painting or displaying art; a fitting form factor for showcasing the magnificent colors and contrast of LG’s self-lit display tech. Easel also has a movable fabric cover that can be controlled with the TV’s remote. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as Date & Clock and audio player.
Like LG’s other premium 2022 OLED TVs, the new, artistically-inspired model leverages LG OLED evo technology to deliver incredibly lifelike images and an immersive, cinematic viewing experience. Combined with LG’s cutting-edge picture algorithms and the α9 Gen5 AI Processor, LG OLED evo elevates the ability of the TV’s self-lit pixels to deliver superior clarity, detail, contrast and color, for images that practically jump off the screen. The sophisticated TV also provides rich, powerful audio with an 80W, 4.2-channel sound system that helps make the living room feel more like a movie theater. Employing fabric elements – including the movable cover – made by innovative Danish textile company, Kvadrat, LG’s unique, new product boasts a subtle, modern aesthetic that adds value to one’s living environment.
Also new to LG’s Lifestyle TV lineup is LG OLED Objet Collection, Posé (LX1), which features a slim, sleek design that blends seamlessly with any room’s décor and user’s lifestyle. Having been carefully designed to match customers’ wants and values, Posé is the perfect choice for those seeking a TV that takes their daily routine and experience into consideration.
Resembling a high-end furniture piece or art object, Posé has gently curved edges and comes in a soothing, muted beige color. And courtesy of its aesthetically-pleasing design that complements any décor, users can appreciate the striking beauty of Posé from every viewing point. The advanced model even eliminates the frustration of having to see or deal with messy cables thanks to an effective cable management system that minimizes clutter while promoting a clean and tidy space at all times.
In addition to looking stylish from any angle, the TV provides stunning OLED evo picture quality that remains perfectly consistent when viewed from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.
“Reflecting our leadership in the OLED TV market, unrivaled expertise in cutting-edge display and processing technologies and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design,” said Park Hyoung-sei, president of the LG Home Entertainment Company.
“These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes, and will likely appeal to consumers who understand and appreciate the value of genuine innovation.”
LG’s latest Lifestyle Screen products will be on display at the Salone dei Tessuti in Milan, Italy from June 7-12. Easel (65-inch screen size) and Posé (55-, 48-, and 42-inches) will be launching in Europe and other select markets from the third quarter of this year.
Visitors to the LG/Moooi exhibit can also expect to experience the great sound and unique designs of the LG Eclair soundbar (model QP5) and LG XBOOM 360 speaker (model RP4).
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Bringing Sustainable Growth and Better Life to All of the Highlands
Under an overarching vision that sees entire societies working together to achieve a better life for all, LG promotes initiatives carefully designed to bring long-lasting benefits to various local communities.
(From left to right) Ms. Nguyen Thi Yen, Northern Program Manager of Habitat for Humanity Vietnam; Mr. Bui Van Hoang, Vice Chairman of Quyet Thang Commune People’s Committee; Ms. Bui Thi Ngoi, Chairwoman of Lac Son District Women’s Union; Mr. Sung Woo Nam, Managing Director of LG Electronics Vietnam; Ms. Bui Thi Chien and family; Mr. Chu Hoang Vu, Corporate Marketing of LG Electronics Vietnam
With a deep respect for understanding the local culture and its valued traditions, LG in Vietnam partnered with Habitat for Humanity (HFH) Vietnam in 2020 to establish its ongoing Life’s Good: Hope Village project in the county and bring long-overdue positive change to its incredible Muong population.
Native to northern Vietnam, the Muong people are one of the country’s most disadvantaged ethnic minorities who live in seriously underdeveloped housing while being held back by poor infrastructure. So, by promoting economic development as well as equality in home ownership for Muong households, LG is taking what it deems the most effective approach to nurturing these people in desperate need while laying a sustainable foundation for future generations.
It all started in 2020 in the highlands of Quyet Thang – located in the Lac Son district of Hoa Binh province – and by the end of 2021, LG can confirm that more than 11,000 people residing here have received support in the form of housing upgrades, household appliance donations or training on the topics of gender equality and financial management.
Continuing in 2022, the project will focus on improving local facilities such as building new community toilets, repairing houses and donating books to the local library. Training sessions are also being organized to educate on natural disaster responses for nearly 16,500 residents. This project hopes to support the construction of new houses and toilets for more than 20 households living in extremely difficult circumstances.
At the project’s opening ceremony, LG announced the first round of donated household appliances including washing machines, refrigerators and air conditioners worth a total of approximately USD 13,000. The representatives of local authorities, LG and HFH Vietnam in attendance also paid a visit to Muong houses to get a better idea of their living conditions and learn how the project would improve their daily lives.
“All thanks to LG and Habitat for Humanity, after all these years, my dream of living in a house I can feel safe in is finally coming true,” said Bui Thi Luc, a 57-year-old Muong resident whose home is being rebuilt through the Hope Village project.
For 26 years and counting, LG Vietnam has put great importance on social contribution activities that inspire sustainable growth in the region. And with its unwavering belief that everyone deserves to feel that ‘Life’s Good,’ LG will continue to support initiatives designed to improve not only the lives of Vietnamese people, but everyone around the world, from all walks of life.
Contributed by LG Vietnam
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Gear up for Next-Level Gaming Experiences With New LG UltraGear Gaming Monitors
UltraGear Promises Advanced Gaming Immersion by Adding Nano IPS with
ATW Polarizer Technology, 48-inch OLEDs and 260Hz Refresh Rates to Latest Lineup
SEOUL, May 25, 2022 — LG Electronics (LG) has announced the launch of its new UltraGear™ gaming monitor lineup (models 32GQ950, 32GQ850 and 48GQ900). With an all-new design language, the latest display tech and a range of gaming and connectivity features, the 2022 UltraGear gaming monitors have what it takes to satisfy gamers’ needs.
Offering elite visual performance and speed, the flagship 32GQ950 comes equipped with a 4K Nano IPS display that features realistic color with Advanced True Wide (ATW) Polarizer technology, while the 32GQ850 has a QHD Nano IPS display with ATW and an ultra-high 240Hz refresh rate, overclocked (O/C) up to 260Hz. The new lineup also welcomes the 48GQ900, the UltraGear brand’s much-anticipated first entry into the OLED gaming monitor category.
This year’s LG UltraGear models sport an even sleeker gaming aesthetic with sharp, angular stands and the new Hexagon Lighting. Along with the new design identity, LG’s 2022 monitors bring the latest HDMI 2.1 connectivity, enabling features such as variable refresh rate (VRR) and support for fast 4K gaming on PCs and the latest consoles. And, as one would expect, the new UltraGear lineup delivers beautiful, vivid picture quality and lightning-quick response time – the two 32-inchers courtesy of LG’s advanced Nano IPS 1 millisecond Gray-to-Gray (GTG) display technology and the 48GQ900 via a premium, 48-inch, 0.1 millisecond LG OLED panel.
UltraGear 32GQ950 is a 4K resolution (3,840 x 2,160) gaming powerhouse that is sure to find a place on many gamers’ wish lists. The Nano IPS 1ms gaming display is LG’s first 4K model to implement ATW Polarizer technology, which improves the panel’s ability to ensure lively, accurate colors and deep, dark blacks across a wide viewing angle. VESA DisplayHDR™ 1000 certified, LG’s 32-inch monitor also offers high peak brightness (1,000 nits) and 98 percent coverage of the DCI-P3 color space, as well as easy connection to PCs and consoles with two HDMI 2.1 ports.
With the highest refresh rate of the new lineup – 240Hz, O/C 260Hz – and a 1ms response time, the 32-inch UltraGear 32GQ850 provides the smooth, speedy performance that the latest games demand. LG’s VESA AdaptiveSync Display-certified monitor has a QHD (2,560 x 1,440) Nano IPS panel with ATW Polarizer technology that guarantees seamless visuals and consistent colors from almost any vantage point. The 32GQ850 also comes with VESA DisplayHDRTM 600 certification, covers 98 percent of DCI-P3 and has a three-sided borderless design that helps to draw gamers deeper into the action of their favorite titles.
Notably, 2022 sees the arrival of LG UltraGear’s first OLED gaming monitor, the 48GQ900. A Red Dot and iF Design Award-winning product, the self-emissive, 48-inch 4K display boasts a 120Hz (O/C 138Hz) refresh rate, a 0.1ms response time, impeccable color accuracy and a fully-borderless design. Perfect for PC and console gaming, the new model offers the superb color reproduction and contrast of OLED and features LG’s anti-glare low reflection (AGLR) coating, which reduces visual distractions so that users can focus their attention fully on the gameplay. What’s more, the 48GQ900 comes with a remote control specially designed for enhanced gaming convenience and a stylish stand that provides optimal stability without intruding into the user’s desk or table space.
To complete the gaming experience, LG’s latest UltraGear gaming monitors incorporate a 4-pole headphone jack that allows users to plug in a gaming headset and chat as they play. The 2022 models also offer the superior surround sound of DTS Headphone:X®, which reproduces every sound in the game with stunning clarity.
Additionally, LG UltraGear is introducing its first-ever gaming pad and gaming mouse* this year. Supporting the precise control needed for fast-paced gaming, the comfortable-to-use UltraGear gaming pad is large enough to accommodate a mouse and keyboard, and even has customizable RGB lighting. The reversible pad is suitable for any genre of game or style of play, featuring a smooth, hard surface for maximum glide and a rougher fabric surface for better braking.
“The latest LG UltraGear gaming monitors apply cutting-edge technology and design to raise the bar for the gaming display category,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Ideal for both PC and console gaming, our new monitors offer features and capabilities that take the entire gaming experience to the next level. We will continue to solidify the UltraGear brand’s strong reputation with innovative products that put the needs of gamers first.”
The latest UltraGear gaming monitors will be available starting this month in Japan with key markets in North America, Europe and Asia to follow.
Specifications:
| 48GQ900 | 32GQ950 | 32GQ850 | |
| Display Type | OLED | Nano IPS
with ATW Polarizer |
Nano IPS
with ATW Polarizer |
| Screen Size | 47.5-inch | 31.5-inch | 31.5-inch |
| Resolution | 4K UHD (3,840 x 2,160) | 4K UHD (3,840 x 2,160) | QHD (2,560 x 1,440) |
| Color Gamut | DCI-P3 98.5% | DCI-P3 98% | DCI-P3 98% |
| Refresh Rate | 120Hz / 138Hz (O/C) | 144Hz / 160Hz (O/C) | 240Hz / 260Hz (O/C) |
| Response Time | 0.1ms GTG | 1ms GTG | 1ms GTG |
| HDR | HDR10 | VESA DisplayHDR™ 1000 | VESA DisplayHDR™ 600 |
| Adaptive Sync | NVIDIA® G-SYNC Compatible AMD FreeSync™ Premium |
NVIDIA® G-SYNC Compatible AMD FreeSync™ Premium Pro |
NVIDIA® G-SYNC Compatible AMD FreeSync™ Premium Pro VESA Adaptive Sync |
| Connectivity | HDMI x 3
Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) |
HDMI x 2
Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) |
HDMI x 2
Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) |
| Speaker | 20W x 2 | – | – |
| Stand | Yes | Yes
(Pivot / Height / Tilt Adjustable) |
Yes
(Pivot / Height / Tilt Adjustable) |
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* Gaming pad and gaming mouse sold separately in some markets.
LG UltraGear Gaming Monitors First in the World to be Certified as VESA AdaptiveSync Display
Superb Gaming Monitors Boast the High Refresh Rates, Fast Response Times and Low Latency,
Meeting Demands of Today’s Gamers and VESA’s New Display Standard
SEOUL, May 23, 2022 — LG Electronics’ (LG) UltraGear™ gaming monitors (models 27GP950 and 27GP850) are the first in the world to earn VESA® AdaptiveSync Display certification, launched by the Video Electronics Standards Association (VESA). The new VESA® AdaptiveSync Display logo helps consumers to easily identify and compare the variable refresh rate (VRR) performance of gaming displays supporting VESA’s Adaptive-Sync protocol before they buy.
To be certified as the VESA AdaptiveSync Display, LG’s elite gaming monitors had to meet the exhaustive and rigorous requirements of the VESA Adaptive-Sync Display Compliance Test Specification (Adaptive-Sync Display CTS), which uses more than 50 test criteria to establish clear benchmarks for assessing monitors’ and laptops’ VRR capabilities. With high refresh rates, fast Gray-to-Gray (GTG) response times and low latency, the two UltraGear gaming monitors met or exceeded the test scores specified in VESA’s new open standard.
LG’s AdaptiveSync Display-certified monitors, LG UltraGear 27GP950 and 27GP850, provide the level of visual performance needed for seamless gaming experiences. Both models met required scores across VESA’s Adaptive-Sync Display CTS, including in several key measurements such as refresh rate, screen-flicker and response time. The two 27-inch gaming monitors feature advanced LG Nano IPS panels offering high refresh rates and a 1 millisecond GTG response time, allowing fluid gaming play and sharp, clean images for both PC and console games.
“The VESA Adaptive-Sync Display CTS creates a clear, consistent standard for display performance of gaming monitors and helps consumers to make informed purchasing decisions,” said Jim Choate, compliance program manager at VESA. “World’s first products to wear the new AdaptiveSync Display logo, LG’s UltraGear gaming monitors performed remarkably well in all applicable tests.”
“We are proud the LG UltraGear became the first-ever monitors to receive VESA AdaptiveSync Display certification” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “With upcoming 2022 models including UltraGear 27GP95R, we will not only meet the high standards of VESA’s performance tests, but also satisfy the expectations and diverse needs of today’s consumers.”
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2022 LG CineBeam Premium Projector Sets New Standard for the Home Cinema Experience
New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences
with Sharp, Vibrant Images and Boasts Stylish, Modern Design
SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.1
Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.2
An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.
With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services3 such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.4 On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.5
The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors.
“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”
LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow.
Specifications:
| HU915QE | |
| Resolution | 4K UHD (3,840 x 2,160) |
| Brightness | 3,700 ANSI Lumens |
| Light Source | 3 Channel Laser |
| Lamp Life | 20,000 hours |
| Brightness Optimizer II | Auto Brightness + Adaptive Contrast + Iris Mode |
| Throw Ratio | 0.19 (100 inches @ 9.8cm) |
| Screen Size | 90-120 inches |
| Keystone Correction | 4/9/15 Point Warping |
| webOS | Yes (Global) |
| Wireless | Android / iOS |
| Integrated Speaker | 2.2 Channel, 40W |
| Inputs | HDMI x 3 with eARC / USB 2.0 x 2 |
| Size (W x D x H) | 680 x 347 x 128 mm |
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1 Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally).
2 Compared to model HU715Q in result of internal testing.
3 Internet connection and subscription to streaming services required. Supported services may differ by country.
4 Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector.
5 Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function.
Artistic Innovation on Display: Kevin McCoy Finds Perfect Digital Canvas in LG OLED
Innovation leads to new creations, new experiences and, sometimes, new ways of looking at the world. Encompassing all of these outcomes is the generative art of envelope-pushing artist and NFT pioneer, Kevin McCoy, who is presenting new works at the Frieze New York 2022 art fair in Manhattan from May 18-22. His ever-evolving works, which autonomously grow and change through the use of algorithms and other advanced tech, have found the perfect digital canvas in the form of the latest OLED TVs from the lifestyle innovator, LG.
McCoy’s thought-provoking and visually-stunning new pieces are on show at the ‘LG OLED Lounge,’ located on level eight of Frieze New York’s official venue, The Shed. A selection of his groundbreaking works are displayed on state-of-the-art LG OLED TVs, including new LG OLED evo models, which use millions of self-lit pixels to deliver the deepest blacks, incredibly natural colors and an infinite contrast ratio.
The centerpiece of the exhibit, Quantum Leap: Primordial Star 3 (2022), is an NFT, or non-fungible token, co-created by McCoy and his wife, Jennifer. Inspired by Kevin McCoy’s 2014 work Quantum – which was the first artwork ever to be tokenized on a blockchain – Quantum Leap: Primordial Star 3 employs code-based, interacting systems that produce mandalas that change form and color as they ‘age,’ echoing the lifespan of stars.
Displayed alongside Primordial Star 3 in the LG OLED Lounge are Quantum Leap 3: Dark Star (2022) and Quantum Entanglement (2022), both also created by the celebrated husband-and-wife duo. The ‘star’ in Dark Star slowly loses its color over the course of its life before being reborn with a new central shape and vivid palette, generated autonomously via programming. Quantum Entanglement is a hybrid of drawings and NFTs that explores the nature of drawing, which is at once a performative act and a physical document that recalls or points to the existence of that act. Featuring physical drawings and digital animations made using software and a robotic drawing machine, Quantum Entanglement fuses physical with virtual elements in a way that is sure to delight and intrigue audiences.
The shifting colors and forms of McCoy’s new works at Frieze New York are expressed with precision and vibrancy thanks to the next-generation display and processing technologies of LG OLED evo. LG’s new OLED evo Gallery Edition TVs offer higher brightness, clarity and detail for lifelike images that almost jump off the screen – with the 77- and 65-inch models used at the exhibit proving themselves as adept at showcasing digital art as they are at delivering outstanding viewing experiences.
Complementing LG OLED evo TV models, the LG OLED Lounge at Frieze New York also features the 55-inch Transparent OLED signage displays. Boasting vivid colors and high transparency, the advanced screen presents digital artists like McCoy with exciting, new creative opportunities to explore. What’s more, McCoy’s artwork is demonstrated on a LG OLED Objet Collection, an artistically inspired and distinctive lifestyle TV model.
LG was named Global Partner of the Frieze art fair, and this exhibit in New York exemplifies LG’s commitment to innovation within the arts and supporting artists to push their creative boundaries.
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