The Oldest Washing Machine in the Country

The promotional image of LG Peru's "The Oldest Washer in Peru" contest

After the house and the car, home appliances are usually the next most expensive item consumers buy. Because of its cost, the lifespan of an appliance is one of the most important factors consumers take into consideration when making a purchase. Just as important is reliabililty because a refrigerator breaking down has far greater consequences than a TV that needs repairing. With this in mind, the LG team in Peru introduced a unique contest last month called The Oldest Washer in Peru to demonstrate the exceptional durability of LG washing machines through real life examples.

More than a thousand LG washing machine owners in Peru took part in the campaign, some with machines more than a decade old. But even they didn’t stand a chance next to the ultimate winner: a 1993 Goldstar model belonging to Carmen Mayhua of Lima.

A loyal companion for twenty-eight years and still counting, the washing machine isn’t the only vintage Goldstar product in the Mayhua household – the family also owns a working Goldstar TV that was purchased in the same year as the washer, a demonstration of the quality and durability of LG products. To reward the Mayhuas for their loyalty, LG gifted them a premium, modern LG Top Load Washer featuring TurboWash3D™ Technology.

A YouTube and Facebook video featuring the story of the Mayhua family and their beloved washing machine has already been viewed more than 1.5 million times with 12 million impressions.

The story of the amazing durability of LG appliances can be seen world-over. In Korea, a 20-year-old Goldstar dryer was returned to LG by its owners as they felt it was a shame to throw away such a great product that still worked well. The lifelong customers said that the dryer was the best appliance they had ever owned.

These marvelous products were made possible thanks to LG’s innovative technology accumulated and developed over many years. The contest in Peru was a great opportunity to prove how reliable and durable LG washers are. Through continuous innovation, LG will continue to introduce even more differentiated home appliances that satisfy the needs of consumers.

Contributed by LG Peru

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LG Electronics Returns to AHR Expo With Debut of 2022 HVAC Portfolio

Many participants of AHR Expo visiting LG Booth at the event

Industry-Leading VRF Technologies, Energy Efficient Heat Pump Systems, IAQ Solutions
and Flexible Controls Headline Offerings at World’s Largest HVAC Conference

SEOUL, Feb. 2, 2022 – Air conditioning technologies leader LG Electronics (LG) is showcasing its robust 2022 lineup of commercial, light commercial and residential HVAC solutions – including industry-leading Variable Refrigerant Flow (VRF) technology, latest energy efficient heat pump systems, indoor air quality solutions and flexible building automation and connectivity products – this week at the 2022 AHR Expo in Las Vegas.

One of the key highlights is the official debut of LG’s Inverter Scroll Heat Pump Chiller (ISHPC). Bringing innovation to the air-cooled chiller category, the LG ISHPC utilizes inverter technology to provide hot and cold water for both comfort and process applications, delivering powerful performance without sacrificing quiet operation, flexibility or energy efficiency. By marrying key design attributes of VRF technology with chilled water production, LG raises the standard for air-cooled chillers with a robust set of high-performance features, providing engineers with a flexible, cost-effective and properly sized solution for air-source heat pump heating and cooling. In tandem with the market’s growing trend towards electrification, the high heating low ambient performance of the new LG ISHPC is a viable engineering solution that meets hot water heating requirements while supporting a carbon reducing strategy.

“After many months, we’re excited to join the industry in returning to AHR Expo – both virtually and in-person,” said Steve Scarbrough, senior vice president, Air Conditioning Technologies, LG Electronics USA. “We’re looking forward to sharing LG’s latest offerings and product innovations in air quality, electrification and smart connectivity as we exhibit our most innovative lineup of industry-leading tools for commercial and residential applications, this year and beyond.”

Attendees of the world’s largest industry trade show for HVAC engineers, contractors, distributors and other trade professionals visiting LG’s booth #N7906 can interact with the latest LG air conditioning technologies and award-winning products and controls.

In addition to the LG Inverter Scroll Heat Pump Chiller, AHR attendees can expect to see the following solutions:

LG Split Compact DOAS (Dedicated Outdoor Air System)

An AHR 2022 Innovation Award finalist in the ventilation category, LG Split Compact DOAS features a main coil and hot gas reheat coil and fully dehumidifies, cools, or heats outdoor air needed to ventilate an occupied space, particularly for retrofit applications with limited ceiling, pipe or ductwork space. Garnering a finalist distinction in the AHR 2022 Innovation Award indoor air quality category, the Split Compact DOAS features a factory-installed heat recovery section, built-in graphics in the DOAS controller and optional AC Smart^® touchscreen controller. The integration of the DOAS controls with the LG VRF system provides for efficient day-to-day monitoring and control by facilities managers.

LG Inverter Heat Pump Water Heater

LG’s Inverter Heat Pump Water Heater is an energy efficient alternative to electric resistance or gas water heaters. Ideal for residential applications, the LG Inverter Heat Pump Water Heater delivers hot water with an ENERGY STAR^® certified efficiency of 3.75 UEF. The Inverter Heat Pump Water Heater features LG inverter compressor, quiet operation at 42 dB(A) and Wi-Fi capability for remote management using the LG ThinQ^® smartphone app.

LG Multi F MAX with LGRED° [36K, 42K, and 48K Units]

A multi-zone heat pump system with single outdoor unit that can connect up to eight indoor units, the LG Multi F MAX with LGRED° heating technology provides continuous heating down to -25°C and 100 percent of rated capacity at -15°C. Ideal for residential and light commercial applications, Multi F Max with LGRED° is designed to allow individual indoor units to be placed in respective rooms, enhancing space comfort by enabling individual temperature settings, while avoiding over-cooling and/or heating and thus minimizing uncomfortable temperature swings.

LG MultiSITE™ VM3

The MultiSITE™ VM3 offers central control of LG’s innovative VRF technology and non-VRF building systems. Powered by the industry leading Niagara Framework^®1, the VM3 offers a HTML5 web-based graphical user interface that can easily be customized to address building or customer requirements. MultiSITE VM3 is scalable and IoT ready.

LG ThinQ^® App

The LG ThinQ App allows remote control of LG HVAC equipment, along with other LG home appliances. ThinQ features include voice-activated commands, the ability to authorize remote access for technicians and schedule comfort conditions on an individual room basis. With Smart Diagnosis™, users can ask system experts questions directly to ensure proper system performance and maintenance.

For more information on LG products featured at the 2022 AHR Expo, visit the LG Electronics booth #N7906. Additional information on the complete portfolio of LG’s air conditioning systems can be found at lghvac.com.

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Road of Hope Leads to Brighter Future for Job Seekers

For many Koreans, Ethiopia is more than just a developing country in East Africa known for its famous coffee. The history between the two countries runs deep and since 2013 LG has designated the African nation a key priority for the company’s community-building activities including the construction of new housing for Korean War Veteran decedents to teaching new job skills.

Under its overarching vision to nurture local communities, LG has collaborated with KOICA (Korean International Cooperation Agency) to establish a tuition-free training program to teach competitive job skills to the next generation of Ethiopians. LG-KOICA Hope TVET College, founded in 2014, has recruited students who are descendants of Korean War veterans, from low income family and or the physically challenged.

Approximately 30 students are selected every year through an admission process that tests their their knowledge of physics, mathematics and English. Once accepted into the no tuition three-year program, the students are also provided with free meals and transportation. In addition to the regular training courses, experts from LG’s Regional Training Center in Dubai make annual visits to provide on-site training as well.

As part of the program, six exceptional students and the two best trainers from each department travel to LG’s regional headquarters in Dubai every year for additional training. For seven days the group is trained in customer service and receive additional job skills. LG’s regional office makes available internship opportunities and has hired LG-KOICA TVET College graduates who have demonstrated strong technical skills, knowledge and attitude.

The program has proven to be a success. Over the past five years, 91 percent of LG-KOICA Hope TVET College students have passed the Ethiopian government’s Certificate of Competency exam compared to the national passing average of 47 percent. Since 2014, the government has recognized the college as the best performing school in the country, an accolade which has helped students land even better jobs upon graduation.

Even after graduation, the college continues to provide support and guidance to its students, arranging job fairs and project exhibitions with companies in Ethiopia. As a result, 100 percent of the 324 graduates succeeded in finding jobs: 77 percent at companies and 23 percent self employed.

To encourage creative thinking and entrepreneurship as part of the training, LG and KOICA established the Incubation Center in 2018 as a place where students can turn their innovative ideas and prototype products into a business strategy. A steam bread maker, modernized three-wheel tuktuk and TV module for training are just some of the ideas that got their start at the Incubation Center.

In addition to job skill training, LG-KOICA Hope TVET College provides opportunities to participate in sports. The school is home to the continent’s first women’s baseball team, an inspiration to all girls in Africa who know no limits.

LG-KOICA Hope TVET College is an example of a responsible company making a difference through its adherence to LG’s philosophy of effecting Sustainable Changes in Society. Through its multi-faceted partnership with KOICA and the Ethiopian government, LG is sharing its values not only with the youth of Ethiopia but with everyone who is committed to making the world a better place.

Contributed by LG Ethiopia

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LG Announces 2021 Financial Results

A picture of LG Twin Towers in the daytime

Highest Full-Year and Fourth-Quarter Revenues in LG Electronics’
History Driven by Strong Demand in Premium Home Appliances and TVs

SEOUL, Jan. 27, 2022 — LG Electronics Inc. (LG) continued its strong performance in 2021, achieving the highest annual revenues in its history with full-year sales of KRW 74.72 trillion (USD 65.32 billion). This increase of 28.7 percent over 2020 was attributed primarily to stronger sales of premium home appliances and OLED TVs. Operating profit of KRW 3.86 trillion (USD 3.38 billion) was essentially unchanged, declining 1 percent from the previous year.

LG also reported record sales in the fourth quarter with revenues of KRW 21.01 trillion (USD 17.76 billion), an increase of 20.7 percent from the same quarter the previous year. Operating profit of KRW 677.7 billion (USD 572.87 million) in the quarter declined 21.4 percent from the same quarter a year earlier due in large part to factors such as higher raw material and global logistics costs. As challenging business conditions persist into 2022, LG is staying the course to strengthen competitiveness by further improving its cost structure and continuing to expand the presence of its premium appliances and TVs in the global market.

The LG Home Appliance & Air Solution Company saw another record-setting year with 2021 revenues of KRW 27.11 trillion (USD 23.70 billion), an increase of 21.7 percent from the previous year, driven largely by strong performance in new appliance categories such as hygiene products. Annual operating profit of KRW 2.22 trillion (USD 1.94 billion) was 2.9 percent lower than in the previous year due to higher costs for raw materials and global logistics. Record fourth-quarter revenues of KRW 6.52 trillion (USD 5.52 billion) were 17.7 percent higher than the same period 2020.

The LG Home Entertainment Company reported 2021 revenue growth of 30.6 percent to KRW 17.22 trillion (USD 15.05 billion) with operating profit increasing 18.1 percent over the previous year to KRW 1.1 trillion (USD 961.45 million), reflecting LG’s success in responding to the higher demand for premium TVs during the pandemic. Revenues in the quarter of KRW 4.99 trillion (USD 4.21 billion) were 16.4 percent higher than fourth quarter the prior year and up 19.2 percent from the previous quarter owing to the growth in demand for premium OLED and large-screen TVs in key regions of Europe and North America.

The LG Vehicle component Solutions Company increased revenues by 24 percent in 2021 from 2020 to KRW 7.19 trillion (USD 6.29 billion), exceeding KRW 7 trillion for the first time. Revenues in the fourth quarter of KRW 1.68 trillion (USD 1.42 billion) declined 12.3 percent from the same quarter the previous year. Under the cloud of uncertainty created by the new COVID-19 variant, the global automotive market experienced significant disruption due to the shortage of automotive semiconductors.

The LG Business Solutions Company achieved 2021 revenues of KRW 6.96 trillion (USD 6.09 billion), a 15.8 percent increase over the previous year while higher material costs and supply chain challenges resulted in an annual operating profit of KRW 144.3 billion (USD 126.15 million). Fourth-quarter revenues increased 14 percent from the same period in 2020 to KRW 1.72 trillion (USD 1.46 billion) on the back of strong demand for premium PCs and gaming monitors. An increase in cost of global logistics and slowdown of solar module sales due to increased competition contributed to a fourth-quarter operating loss of KRW 35.1 billion (USD 29.67 miillion).

2021 Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending December 31, 2021. For 2021 4Q revenues and operating profit, amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,182.99 per USD.

LG Electronics’ unaudited annual earnings results are based on IFRS (International Financial Reporting Standards) for the twelve -month period ending December 31, 2021. For 2021 annual revenues and operating profit, amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the twelve-month period of 2021 — KRW 1,143.89 per USD.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on January 27, 2022 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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Combining Art and Technology in the Wilderness With Self-Lit OLED TV

A modern interior blended with sophisticated design and technology surrounded by nature creates the perfect environment to enjoy life. To create a home fitting for a premium lifestyle, LG Electronics Poland recently collaborated with architect and interior designer, Paweł Jurkiewicz, whose aesthetics are best described as a combination of various forms, textures and materials inspired by contemporary design and, now, cutting-edge technology.

The project house of LG Poland and Paweł Jurkiewicz, a splendid mansion covering more than 1,000 square meters, is located on the bank of the Narew River. This iconic place features a curvaceous exterior design symbolizing the winding shape of the river. With its glass-paneled interior opening into the wilderness, the surrounding trees and meadows have been fully preserved while a swimming pool and running track were added to fit the lifestyle of the occupants.

“The biggest challenge was to balance modern architecture using concrete, steel and glass to create a warm, intimate atmosphere,” says Paweł Jurkiewicz. He began with natural materials, including dark oak, warm gray marble and soft beige tones while utilizing draped woolen curtains to knit it all together.

Jurkiewicz always opts for strong contrasts among elements to make the interior more significant and luxurious. “The striped black-and-white stone of the RiFRA kitchen island and the smooth cobalt rug by Edition Bougainville in the living room give more personal touch. Also, they make the space look more elegant, relaxed and capacious,” says Jurkiewicz.

And, when selecting electronic devices to fill in the house, Jurkiewicz was seeking the ideal realization of the best performance, design and technology. He wanted products with best performance featuring beautiful, slim design that could fit perfectly into modern interiors, while also being friendly to nature.

To realize his vision, the designer worked with specialists from the LG Brand Store in Warsaw and chose eight different LG OLED TVs for the living room, bedrooms, study, gym and swimming pool. Thanks to LG’s self-lit OLED, LG OLED TVs can display content with infinite contrast, deep blacks and amazing colors. Also, the least harmful plastics are used in the production of LG OLED TVs, as confirmed by the SGS Eco Product certificate.

“For the huge living room, we opted for the 88-inch LG OLED TV from the premium SIGNATURE line. The perfect proportions and refined finish with the brushed steel housing harmoniously complements the luxurious décor,” adds Jurkiewicz. And, for the bedroom, the architect opted for the 65-inch OLED TV, set up on a retractable ceiling mount, so that the occupants can enjoy movies lying comfortably in their bed at night, while also enjoying the unobstructed sunlight in the morning.

“Throughout the collaboration with LG, I learned first-hand that technology can help designers actualize their vision. Therefore, designers must look for innovative solutions as I did, thanks to help from LG. Then, no design elements or user convenience have to be compromised in the process,” concludes Jurkiewicz.

Contributed by LG Poland

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LG Sets New Paradigm With Upgradable Home Appliances That Deliver More Benefits Over Time

Disruptive Concept in Ownership Extends Usability of Appliances
That Can Be Upgraded to Meet New Usage Trends, Patterns

SEOUL, Jan. 25, 2022 — LG Electronics (LG) is set to change the existing paradigm of home appliance usage with an upgradability option that adapts to the unique and changing lifestyles of customers. Developed under the concept, Evolving Appliances For You, LG upgradable appliances have the capability to incorporate new features developed in the future based on owners’ usage patterns and habits.

What upgradability brings to the table is the ability to add a new function or convenience to an existing appliance through new software, new hardware or both. For example, users can improve the performance of the LG PuriCare air purifier when a new pet joins the family by upgrading with the Pet Care Filter to more thoroughly filter out pet fur and dander from the air.¹ Upgradable LG dryers can be enhanced later on to handle different climates and fabrics with new accessories and software downloadable from the Upgrade Center in the LG ThinQ app.

For the customer, upgradability enables the LG appliance to keep up with changing trends and usage patterns over the many years of that product’s lifespan, extending usefulness many times over. In all, LG is planning to introduce approximately 20 upgradable appliances this year.²

“Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”

Customers in specific markets can expect to see LG’s first upgradable washer and dryer later this year. Follow LG’s Home Appliance Instagram account (@lg_homeappliances) for more information when available.

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¹Pet Care Filter sold separately.
² Upgradable products and features may vary depending on model and region.

[Executive Corner] Innovation Partner for Future Mobility

A photo of Eun Seok-hyun, president of the LG VS Company.

Eun Seok-hyun, president of LG VS Company

As we cross into a new era, the LG Vehicle component Solutions (VS) Company has been at the forefront of the fast changing automotive industry. The newest division of LG Electronics – less than nine years old – is well on course to lead in electric vehicles (EV) parts and services thanks to LG’s rich portfolio of user-centric technologies and wealth of knowledge acquired within the consumer electronics space.

As a solutions provider with a clear commitment to become an innovation partner for future mobility, LG VS seeks to strengthen its capabilities as an integrated hardware and software expert in the automotive industry. Vehicle technology has advanced at lightspeed to the point that today’s cars are closer to computers on wheels more so than means of transportation. This year LG will continue to focus on EV market trends and develop total infotainment solutions for future in-vehicle experiences.

At the same time, to go above and beyond in fulfilling its role as an innovation partner, LG VS is committed to clear communication with its valued customers. In August, LG VS opened its Future Mobility website to promote the advancement of mobility through LG’s advanced technologies and systems. LG VS is also sharing its best stories with the global audience on LinkedIn. The upcoming LG Tech Day, will be a new opportunity for LG VS to communicate to valued customers its latest innovations for the most progressive and safest in-vehicle driving experiences in the industry.

In 2022, LG will continue to redefine its mission and goals in the rapidly-evolving mobility scenes to meet the needs of its customers. With much more to come, stay tuned for more innovations and solutions from LG VS that will transform the way the world travels.

By Eun Seok-hyun, President of LG VS Company

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Bringing LG’s Lifestyle TV to the Pearl of the Orient

The Hong Kong launch event’s Kitchen Zone with a woman preparing a meal with the help of a cooking video displayed on LG StanbyME.

With online video content increasingly becoming more integrated into our daily lives, consumers are becoming even more reliant on this form of media for entertainment, information and social interaction. LG’s response to this trend is LG StanbyME, a 27-inch wireless screen with a built-in battery attached to movable stand, offering unrivalled convenience and viewing comfort to make it the ideal companion for today’s viewing habits.

Unlike a PC, LG StanbyME is mobile, with its own battery for three hours of viewing between charges. Unlike a laptop, LG StanbyME offers a touchscreen and doesn’t require a desk or a lap. Unlike a tablet, LG StanbyME delivers content on a spacious 27-inch display.

To celebrate the first launch of this category-busting home entertainment product outside of South Korea, the Hong Kong team at LG Electronics designed a pop-up event in Central Market last week. Redesigned in 2021 as a Playground for All, Central Market is a local landmark of culture and heritage and the ideal location for LG to introduce the product’s revolutionary design and easy-to-use features.

The event stage was divided into four major zones – Kitchen, Living Room, Study Room and Product Island – to demonstrate how the product perfectly fits into diverse, modern lifestyle settings.

In the Living Room zone, LG StanbyME was accompanied by LG appliances including LG CordZero A9 Kompressor vacuum cleaner and LG PuriCare Air Purifier to illustrate how its clean, sleek design easily blends into a typical living space. The screen demonstrated its ability to support a diverse selection of content via pre-installed apps from top content providers including Netflix, Disney+ and popular local content from ViuTV.

A special live streaming section in the Study Room zone highlighted the versatility of the device’s Mobile Screen Mirroring feature using NFC. By connecting their smartphones to LG StanbyME, users can comfortably view everything on their phones on the larger display. LG StanbyME also connects to the LG ThinQ app, LG’s proprietary AI platform, to control specific functions on the display.

With its built-in rollers and the rotatable screen that can be displayed both in vertical and horizontal orientations, LG StanbyME’s strengths in mobility and flexibility were on full display at the launch event, attracting modern cosmopolitans who are always on the lookout for uplifting personal lifestyle products that offer unique customer values and support home-centric lifestyles.

What the guests immediately appreciated about LG StanbyME was the fact that this was a product that was designed for and during a time when consumers are reevaluating their habits when it comes to entertainment. As the world – including Hong Kong – enters the third year of a global pandemic, consumers have gotten used to the idea of entertaining themselves at home rather than frequenting cinemas and theaters.

For these consumers, LG StanbyME couldn’t have come at a better time.

Contributed by LG Hong Kong

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Union Workers at LG Electronics Recognized by United Nations

LG’s Labor Union Among NGOs Singled Out for Promoting UN’s Aims and Purposes

SEOUL, Jan. 18, 2022 — Unionized workers at LG Electronics (LG) in South Korea have been conferred special consultative status by the United Nations Economic and Social Council (UN ECOSOC) for their efforts to prioritize ESG in the workplace. Being the first Korean labor union to be awarded such status with the UN is testament to the LG’s prioritization and continued dedication to union social responsibility (USR), a key component of the company’s commitment to ESG management.

Consultative status is granted by ECOSOC upon recommendation by the Committee on NGOs, which is composed of 19 member states all who must demonstrate that their work has direct relevance to the aims and purposes of the United Nations. The recognition allows non-governmental organizations (NGOs) access to the many subsidiaries of the ECOSOC and the human rights expertise of the UN. Since the LG Electronics Union Social Responsibility Charter was introduced in 2010, LG assembly plant workers worldwide have signed on to the organization’s vision.

While ESG evokes images of the environment and volunteerism in most people’s minds, how a company treats its employees, one of its most important stakeholder groups, is a critical component of an organization’s ESG performance. According to one study, companies that score high in employee satisfaction and their ability to attract good talent have significantly higher ESG scores than other organizations.

“We are of course extremely proud of the recognition bestowed upon us by the UN for our efforts to fulfill our responsibilities to our members, society and the environment,” said Bae Sang-ho, the head of LG Electronics’ Union. “We are committed to leveraging this honor to encourage other unions to expand their own USR activities.”

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LG’s Newest Innovations Earn Wide Range of Honors at CES 2022

LG OLED evo C2 Series displayed on a wall

LG OLED Continues Long-Standing History of Honors at
World’s Preeminent Consumer Technology Show

SEOUL, Jan. 14, 2022 – LG Electronics (LG) swept up a grand collection of CES^® awards at the 2022 event across its home appliance, home entertainment and business solutions categories. In all, LG tallied approximately 150 awards and accolades from various publications covering the first-ever physical/virtual hybrid CES event.

Among the top honors earned were 24 CES Innovation Awards and the 2022 CES Editor’s Choice awards from USA TODAY’s consumer product reviews division, Reviewed. LG was recognized as the most-awarded brand by USA TODAY/Reviewed with LG’s OLED evo C2 Series, PuriCare™ AeroTower, DualUp Monitor, Soundbar S95QR and Washer and Dryer Pair earning recognition based on four key criteria: innovation, technology, design and value.

As a pioneer and global leader in OLED technology, it comes as no surprise that LG’s newest range of OLED TVs continued their CES dominance as one of, if not the most-awarded TVs at CES again this year. LG OLED TVs took home top-tier awards and honors for picture quality, performance and new screen sizes. LG’s new 42-inch OLED evo C2 Series and 97-inch OLED evo Gallery Edition G2 Series, both featuring LG’s OLED evo technology, were among the highly recognized TV models that collected honors from industry-leading publications such as Business Insider, Mashable and Gear Patrol. The Verge additionally showcased LG’s 42-inch OLED evo C2 Series in its Best of CES Awards 2022 noting it to be one of the staff’s favorite announcements.

Garnering accolades from top publications such as Best Products, Tom’s Guide and Business Insider, LG’s PuriCare AeroTower was widely recognized for being one of the most exciting products of CES 2022 on behalf of its home appliance offerings. LG’s Washer and Dryer Pair – its newest laundry solution that features LG’s enhanced Artificial Intelligence Direct Drive (AI DD™) – was also recognized by leading lifestyle publications such as Good Housekeeping and Veranda.

Top awards and recognitions earned by LG at CES 2022 include:

LG OLED evo C2 Series

Popular Science: The Best TVs of CES 2022
CNET: Best TVs of CES 2022 Get Bigger, Crazier & More Expensive
The Verge: The Verge Awards at CES 2022
Business Insider: The 7 Coolest TVs Unveiled at CES
USA Today/Reviewed.com: CES Editors’ Choice Award

LG OLED evo Gallery Edition G2 Series

CNET: Best TVs of CES 2022 Get Bigger, Crazier & More Expensive
Tom’s Guide: The Best TVs of CES 2022
Gizmodo: The Best TVs at CES 2022
BGR: Best of CES 2022

LG Soundbar S95QR

Techlicious: Top Pick Awards 2022
Gear Patrol: The Best Things We’ve Seen from CES 2022
Popular Science: The Best Audio Gear of CES 2022
USA Today/Reviewed.com: CES Editors’ Choice Award

LG PuriCare AeroTower

BestProducts: Best of CES 2022
Veranda: 10 Best Home Appliances – CES 2022
Tom’s Guide: The Best Air Purifiers Announced at CES 2022
USA Today/Reviewed.com: CES Editors’ Choice Award

LG Washer and Dryer Pair

Good Housekeeping: The Good Housekeeping Institute’s CES 2022 Editor’s Choice Picks
Veranda: 10 Best Home Appliances – CES 2022
USA Today/Reviewed.com: CES Editors’ Choice Award
PCMag: CES 2022 Envisions Your High-Tech House: The 10 Best Smart Home Devices of the Show

LG InstaView Slide-in Double Range with Air Fry & Air Sous Vide

Newsweek: Best of CES 2022: The 25 Coolest New Products, Gear and Tech
BestProducts: Best of CES 2022
CTA: CES Innovation Awards 2022

LG DualUp Monitor

Ars Technica: The 7 Most Exciting PC Monitors From CES 2022
Rolling Stone: Best of CES 2022: Hybrid Tech for a Hybrid World
Reviewed.com: The Best Computer Monitors at CES 2022
Digital Trends: The Best Monitors of CES 2022

LG UltraGear Gaming Laptop

Popular Science: The Best Gaming Gadgets of CES 2022
Gear Patrol: The Best Things We’ve Seen from CES 2022 So Far
TWICE: Picks Awards Winners For CES 2022
Input Mag: The Must-See Monitors From CES 2022

For more information on LG’s CES 2022 awards and honors and additional information about LG’s products announced at CES, please visit www.LGnewsroom.com.

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Coming Together for the Love of Gaming

The PSG FIFA Fan Fest 2021 League’s staff members posing in front of the LG LED Zone.

With global social distancing guidelines forcing millions to work or attend classes from the comfort of their homes, virtual gaming has emerged as the top form of leisure in Kenya, bringing people together online.

According to a report by PwC, Kenya was ranked among the top ten gaming hubs in Africa in 2019 with the local market projected to reach USD 118 million by 2022, doubling in size in just five years. The industry is quickly shaking off the narrative that gaming is just for kids and idlers and is being recognized as a tool for social and economic empowerment as the esports ecosystem matures and touches on other industries such as event planning and game development.

To offer local consumers a peek at the future of esports, the LG team in Kenya set up the PSG FIFA Fan Fest 2021 League, a premier esports competition to give young athletes an opportunity to play against the best, to become the best. Organized in partnership with Pro Series Gaming (PSG), a top esports brand in Africa, the program attracted 128 players divided into two pools of 64 players.

All matches were played on 65-inch LG OLED TVs, ideal for esports because of their extremely low input lag and unmatched 1ms response time. With every move the players made appearing instantaneously on screen, there was plenty of action and suspense over the six months of the tournament.

In a hotly-contested match of EA Sports’ popular FIFA 21 and FIFA 22, Gamer Namzzie emerged top in Pool A followed by Barimaina in second place and Dinox third. In Pool B, Mzangwar254 took the top spot with Machulinski and Bad News following closely behind. The two top winners of each pool were awarded LG Tone Free wireless earbuds while the second and third-ranked players each took home LG Bluetooth speakers. The winner of the final Champions eCup, the final match of the FIFA Fan Fest, received the coveted top prize of a 55-inch LG HD TV.

The Grand Final of Season 1 was held on September 17 while Season 2 concluded on December 11, with both streamed live on PSG’s Youtube channel.

Contributed by LG Kenya

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LG’s Advanced In-Vehicle Infotainment System Featured in New Luxury Electric Sedan

Inside the Marcedes-Benz EQS EV sedan equipped with LG’s newest premium in-vehicle infotainment system

Advanced IVI System Boasts Pillar to Pillar
Touch Display for Seamless, Intuitive User Experience

SEOUL, Jan. 12, 2022 — LG Electronics’ (LG) newest premium in-vehicle infotainment (IVI) system will be a central feature in the 2022 Mercedes-Benz EQS EV sedan, the Pillar to Pillar (P2P) display built into the MBUX Hyperscreen that stretches across the entire width of the dashboard. With its unique interior concept and revolutionary human-machine interface, the first luxury electric vehicle from Mercedes-Benz AG highlights the futuristic trends in electric vehicle design and points to an exciting vision for future mobility.

First introduced by Mercedes-Benz AG at CES 2021, the MBUX Hyperscreen consists of three screens including LCD display, ICD (Instrument Cluster Display) and two OLED displays, CID (Central Information Display) and CDD (Co-Driver Display) under a bonded glass cover to give the appearance of a single, continuous display. The use of advanced plastic OLED (P-OLED) display technology enables the infotainment system in the Mercedes-Benz EQS EV to deliver clear, sharp images and text and slim bezels with no physical knobs means occupants get an intuitive touch interface with refined haptics for a user experience (UX) with minimal learning curve.

LG’s IVI system was specifically designed to meet the needs of Mercedes-Benz AG with the curved, panoramic form factor required by the ultra-sleek sedan. LG’s in-house Production Engineering Research Institute, tasked with providing in-house expertise for equipment and material components as well as advanced production techniques, developed the core technologies implemented in the display: Curved Glass Forming, Surface Treatment and Curved Display Bonding.

Working closely together, LG and Mercedes-Benz AG engineers are taking in-vehicle displays such as instrument panels and navigation systems to a new level, providing drivers and passengers with greater convenience and control of their on-road experience. The visually-pleasing IVI system in the Mercedes-Benz EQS EV not only raises the bar for ease-of-use but also safety, featuring new technologies that perform well above minimum standards for head-on and collisions.

“It’s an honor and a privilege to be able to work in close collaboration with a trusted partner such as Mercedes-Benz AG,” said Eun Seok-hyun, president of the LG Vehicle component Solutions Company. “Being named a valued supplier of automotive displays by Mercedes-Benz AG last year gives us immense pride in knowing that the partnership is showing great results.”

As an innovative partner for future mobility, LG Electronics’ Vehicle component Solutions (VS) Company is working with global automakers such as Mercedes-Benz AG to become a leading developer of connectivity, infotainment and ADAS solutions to deliver differentiated in-vehicle experiences. LG is committed to diversifying its portfolio to further strengthen its capabilities with acquisitions including automotive lighting and headlight systems provider ZKW Group and software cybersecurity company Cybellum as well as the joint venture, LG-Magna e-Powertrain.

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LG UltraGear Named League of Legends European Championship Official Gaming Monitor Partner

Partnership image with official logos of League of Legends European Championship and LG UltraGear

LG’s World-Class UltraGear Gaming Monitors Team Up
With Europe’s Best League Players for Regional Supremacy

SEOUL, Jan. 11, 2022 — LG Electronics (LG) is proud to announce its participation as the Official Display Partner of the League of Legends European Championship (LEC) for the 2022 and 2023 seasons. The agreement allows LG UltraGear™ gaming monitors to take center stage at the global competition to deliver ultra-smooth, ultra-responsive gameplay when the season kicks off on January 14.

Founded as the professional tournament for League of Legends organized by Riot Games in Europe, LEC is a competition in which ten skilled teams of five players each compete for supremacy in “League,” the multiplayer battle arena hit that continues to be enormously popular ever since its launch in 2009. Throughout the tournament, LG will also be the sponsor of segments such as Replays and the must-see Match of the Week.

The new two-year partnership with LEC is expected to help LG further expand its already considerable presence in the global esports scene. The LG UltraGear brand’s strong relationship with the gaming community was built up over the years through active engagement and cutting-edge products that address the needs of real gamers. Thanks to LG’s display technologies that prioritize lightning-quick response time, accurate colors and superb contrast, LG UltraGear monitors have become a favorite with serious gamers everywhere, offering the 4K resolution display and Nano IPS technology with 1ms Gray-to-Gray (GTG) response time.^*

“We are thrilled to be playing such a pivotal role in one of the world’s most popular esports competitions,” said Seo Young-jae, head of the IT business unit of LG Electronics Business Solutions Company. “We look forward to seeing our monitors put through their paces by LEC’s top players so we can keep delivering products that meet the needs of the most demanding gamers.”

Fans from around the world can keep up with all the action, including game broadcasts and up-to-date schedule information, at lolesports.com. Follow the official Twitter account @UltraGearGaming to take part in a social media event to win prizes including UltraGear products.

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* LG Model 27GN950. Graphic card supporting DSC required to display 4K 144Hz. For 1ms response time, Faster Mode must be enabled.

Virtual Artist Reah Keem Ready to Take the Stage

Virtual artist Reah Keem recording a song in the studio.

LG’s virtual personality Reah Keem became the first virtual artist in Korea to sign a deal with an agency, a possible look at what’s around the corner in entertainment as virtual and physical worlds collide.

Reah will be making her debut as a singer under the MYSTIC STORY label, an entertainment company in South Korea. Established by singer-songwriter Yoon Jong-shin in 2011, MYSTIC STORY is actively involved in creating compelling content with musicians and actors for every type of platform.

Since Reah was first introduced to the public at CES 2021, she has continued to remain active on Instagram, sharing content with fans and performing her own musical compositions. Under the tutelage of MYSTIC STORY, Reah will take part in a new project led by founder and executive producer Yoon to showcase Reah’s distinctive voice.

“Singing about universal themes such as love, acceptance and unity is what I want to focus on,” said Reah. “In the near future I’d love to work with various artists in fashion and visual arts to broaden the style of content for my fans to enjoy. The opportunities as a virtual artist are endless.”

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LG Joins IBM Quantum Network for Advance Industry Applications of Quantum Computing

Official logos of LG Electronics and IBM

Relationship to Support Big Data, AI, Connected Cars,
Digital Transformation and Robotics Applications

SEOUL, Jan. 10, 2022 – LG Electronics (LG) today announced joining the IBM Quantum Network to advance industry applications of quantum computing. By joining the IBM Quantum Network, LG will receive access to IBM’s quantum computing systems, as well as to IBM’s quantum expertise and Qiskit, IBM’s open-source quantum information software development kit.

Using IBM Quantum technology, LG aims to explore applications of quantum computing in any areas requiring processing a large amount of data including AI, connected cars, digital transformation, IoT and robotics applications. LG will be able to leverage quantum computing hardware and software advances and applications as they emerge, in accordance with IBM’s quantum roadmap. By leveraging IBM Quantum technology, LG will be able to provide workforce training to its employees, permitting LG to investigate how potential breakthroughs can be applied to its industry.

Quantum computing is an exciting evolution in computation. While classical computers calculate in bits that represent 0 and 1, quantum computers use qubits that harness quantum mechanical phenomena such as interference and entanglement in computation to solve problems that are fundamentally intractable for classical computers. As a result, quantum computing is well suited to help explore new solutions to a wide range of problems.

The IBM Quantum team and LG are researching and exploring how quantum computing will help a ‎variety of industries and disciplines, including finance, energy, chemistry, materials science, ‎optimization and machine learning, among many others.

“Based on our open innovation strategy, we plan to use IBM Quantum to develop our competency in quantum computing,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “We aim to provide customers with value that they have not experienced so far by leveraging quantum computing technology in future businesses.”

“We’re happy to welcome LG Electronics to a growing quantum computing ecosystem in Korea at an exciting time for the region,” said Jay Gambetta, IBM Fellow and VP, Quantum Computing at IBM. “The relationship between IBM and LG Electronics will permit LG to explore new types of problems associated with emerging technologies and will help strengthen the quantum capabilities in Korea.”

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LG Newsroom