LG's First-Ever UltraGear Gaming Laptop Delivers Maximum Power and Convenience

LG’s First-Ever UltraGear Gaming Laptop Delivers Maximum Power and Convenience

LG UltraGear gaming laptop – dark background

Fully-equipped Gaming Laptop Boasts the Hardware, Performance and Features
Today’s Gamers Demand

SEOUL, Dec. 20, 2021 — LG Electronics (LG) today unveiled its first gaming laptop (model 17G90Q), expanding its premium UltraGear^TM lineup and bringing exciting news to gamers worldwide. A powerful performer with a seriously sleek design, the CES 2022 Innovation Award-winning laptop delivers sublime gaming experiences and the freedom to enjoy them anywhere, at any time.

LG’s take-anywhere gaming rig features an 11th Gen Intel^® Tiger Lake H processor, NVIDIA GeForce^TM RTX 3080 Max-Q graphics card, dual-channel memory and an ultra-fast dual SSD setup. In addition to a 17-inch IPS panel with a 1 millisecond response* time and a 300Hz refresh rate, the LG UltraGear gaming laptop ensures immersive, fluid gameplay for even the most graphically demanding PC games thanks to the latest top-of-the-line hardware. Also, LG’s cooling system with vapor chamber keeps the laptop running cool, even when pushed to the limits.

Sharing DNA with LG’s lightweight gram laptops, the 17G90Q has a streamlined, highly-portable design. The new, slim laptop packs a large screen and an impressive 93Wh battery while maintaining a thickness of under 21.4 millimeters and a weight of less than 2.7 kilograms. The LG UltraGear gaming laptop features an aluminum casing that offers style and durability, while the winged UltraGear badge on its exterior clearly communicates the power and quality LG’s premium gaming brand is known for.

The 17G90Q further optimizes the gaming experience via LG’s gaming software, LG UltraGear Studio, which lets users customize gaming-related options and track a variety of performance data – including CPU clock, GPU TDP and clock, and memory share rate – in real-time. And for a completely unique setup, users can choose and apply a different color to every single key of the laptop’s attractive RGB keyboard.

Along with next-level personalization, speed and superior picture quality, the LG UltraGear gaming laptop delivers realistic, three-dimensional sound with its built-in 2 Way speaker system. Supporting DTS:X Ultra, the speakers accurately convey the directionality and location of sounds in the gaming environment, helping players to find their teammates and track down their enemies more easily. What’s more, the 17G90Q comes with Intel^® Killer^™ Wireless, which helps guarantee a fast, stable network connection for lag- and frustration-free online gaming experiences.

“The LG UltraGear gaming laptop has everything needed to tackle the latest high-spec games, delivering the smooth, responsive gameplay that all gamers want,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our first-ever gaming laptop, the 17G90Q differentiates itself from competing products with its premium hardware, generous, high-quality screen, and a sleek, lightweight design that maximizes convenience and portability.”

LG’s first gaming laptop will initially be available in the United States and South Korea from early 2022 with other markets to follow. To learn more about the LG UltraGear lineup, visit www.LG.com/CES2022 starting at 08:00 PST on January 4.

Key Specifications:

	17G90Q
Display Size	17.3-inch
LCD	FHD (1,920 x 1,080) IPS 1ms, 300Hz, sRGB 99 percent
Aspect Ratio	16:9
Weight	2.64kg (5.82lbs)
Size	400 x 271.6 x 20.9 ~ 21.4mm (15.75 x 10.69 x 0.82~0.84 inches)
Battery	93Wh
CPU	11th Gen Intel^® Core™ Processor Intel Tiger Lake – H
GPU	NVIDIA GeForce RTX 3080 Max-Q Graphics
Memory	16/32GB
Memory	Dual Slots (DDR4)
Storage	Up to 1TB
Storage	M.2 Dual SSD slots (NVMe^TM)
Color	Purple Gray
Keyboard	Per-key RGB backlit gaming keyboard
I/O Port	USB 4 Gen 3×2 Type C (x1, USB PD-out & TBT4), USB 3.2 Gen 2×1 Type C (x1, USB PD-out & DP), USB 3.2 Gen 2×1 (x2), HP-Out (4-Pole Headset, US type), HDMI, RJ45, DC-In, microSD/UFS
USP	IPS 1ms response time & 300Hz refresh rate, Fingerprint Reader on Power button, FHD webcam with Dual Mic, IR Camera, Wi-Fi 6E & Intel^® Killer^™ Wireless, 2 Way speaker (2.0W x 4) with DTS X Ultra, Cooling System with Vapor Chamber, gaming UI (UltraGear Studio)

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* 1ms GtG response time at 300Hz refresh rate.

2022 LG UltraFine OLED Pro Monitors for Creatives Set New Standard for Picture Quality

LG UltraFine Display OLED Pro monitor – front view

Boasting Accurate Color Reproduction and Outstanding HDR Performance,
Newest Displays Are Ideal for Editing High-Resolution Images and Videos

SEOUL, Dec. 17, 2021 — LG Electronics (LG) is once again setting higher expectations for professional-grade display solutions with the announcement of its 2022 LG UltraFine^TM OLED Pro monitors (models 32BP95E, 27BP95E). Delivering the advantages of OLED’s self-lit pixels to the desktop, the monitors provide the accurate color reproduction and superb HDR and SDR performance that professional visual effects artists, video editors and other creative industry roles demand.

LG’s newest 32- and 27-inch OLED Pro models boast 4K UHD resolution (3,840 x 2,160) screens with 1,000,000:1 contrast ratio and 99 percent coverage of the DCI-P3 color space, making them suitable for even the most detailed digital projects. Both new displays offer independent pixel control for impressive color fidelity and contrast and because OLED displays do not require backlighting, these UltraFine monitors are free of the distracting halo effect, or blooming, common on many LCD displays.

To ensure that these models display vibrant colors as intended under the conditions optimal for productivity, both OLED Pro monitors come with detachable self-calibration sensors and monitor hoods. When used with the free-to-download LG Calibration Studio software, the calibration sensor measures the light emitted from the display at times predetermined by the user and automatically makes the necessary adjustments to maintain a high degree of color accuracy and consistency. For even more color and image accuracy, the hood can be attached to prevent distracting reflections and glare from external light sources.

Both UltraFine OLED Pro devices offer slim, elegant form factors and are light weight for easy relocation to different rooms and desks. The included stand attaches securely to the rear of the display with a simple One-click mechanism and offers adjustability for height, pivot and tilt without sacrificing stability or style.

“Designed with creative professionals in mind, our new UltraFine OLED Pro monitors deliver sheer visual precision with stunning self-lit picture quality and reliable calibration,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “The incredible accuracy, wide color gamut and ability to faithfully reproduce both HDR and SDR content make these premium display solutions ideal for professional users working in the film and digital media industries.”

The new LG UltraFine OLED Pro monitors will be available in key markets worldwide starting next month.

Specifications:

		32BP95E	27BP95E
Display	Display	OLED	OLED
	Size	31.5-inch	27-inch
	Resolution	4K UHD (3840 x 2160)	4K UHD (3840 x 2160)
	Color Gamut (Typ.)	DCI-P3 99 percent Adobe RGB 99 percent	DCI-P3 99 percent Adobe RGB 99 percent
	Contrast Ratio	1,000,000:1	1,000,000:1
	HDR	OLED Pixel Dimming HDR	OLED Pixel Dimming HDR
	HDR	DisplayHDR 400 True Black	DisplayHDR 400 True Black
	Response Time	1ms	1ms
Calibration	Self Calibration	Yes, with LG Calibration Studio	Yes, with LG Calibration Studio
Calibration	H/W Calibration	Yes	Yes
Accessories	Self Calibration Sensor	Yes	Yes
Accessories	Monitor Hood	Yes	Yes
Connectivity	Interface	USB-C with Power Delivery 90W USB x1 Upstream x 3 Downstream HDMI Display Port x2	USB-C with Power Delivery 90W USB x1 Upstreamx3 DownstreamHDMIDisplay Port x2

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New Premium Soundbar From LG Delivers Next Level Audio for Today’s At-Home Lifestyle

The LG Soundbar S95QR model with two rear speakers and a subwoofer.

LG Elevates Listening Experience to New Heights While Reducing
Environmental Impact Throughout Entire Product Lifecycle

SEOUL, Dec. 17, 2021 — At CES 2022, LG Electronics (LG) will introduce a new lineup of audio products with diverse models offering premium performance, unique and stylish designs and exciting, new sound experiences all the while ensuring accurate, immersive sound for home cinema, music and gaming.

LG’s impressive audio lineup is spearheaded by the premium LG Soundbar (model S95QR), which boasts an output of 810W and 9.1.5 channels of pure surround sound immersion as a holistic high-end audio solution. With five up-firing channels including the world’s first center up-firing speaker – three on the soundbar and two in the separate rear speakers – to improve clarity and enlarge the soundstage for the ultimate in realism. The perfect choice for movie lovers looking to elevate their home cinema experience, the LG Soundbar’s center up-firing speaker delivers clearer dialogue and makes Dolby Atmos and DTS:X content even more immersive. And with IMAX Enhanced, users can enjoy stunning three-dimensional audio when watching compatible content.

LG S95QR features several key enhancements, most notably a boost in performance of the new speaker drivers, speaker chambers and subwoofer. The larger woofers deliver a more premium audio quality with deep, resonant bass emulating the immersive sound system of a cinema. For 2022, LG upgraded the wireless rear speakers of its premium soundbar setup from four channels to six, with four front/side drivers to accompany the two up-firing drivers. An improvement over other speakers in this space, the rear speakers of LG Soundbar are designed to distribute sound evenly across a wide 135-degree space, giving customers more speaker placement and angle flexibility, especially beneficial for smaller rooms.

The soundbar features a more sensitive receiver that allows for more distance between the soundbar and accompanying subwoofer and rear speakers without sacrificing sound quality. With a more stable wireless connection, the LG S95QR eliminates drops or lags in audio output for distraction-free viewing and listening. Thanks to the inclusion of Meridian Audio’s Horizon technology in Music Mode, the soundbar can up-mix two channel audio to 7.1-channels for more realistic acoustic surround sound.

A superb solution for gamers and music lovers, LG Soundbar features variable refresh rate (VRR) and auto low latency mode (ALLM), making this product a must-have for console gamers who demand that the onscreen action and the audio be in perfect sync.¹ With support for high-quality music streaming services, LG’s soundbar makes listening to one’s personal playlists and favorite artists all the more pleasurable.

What’s more, LG S95QR offers an intuitive user experience when working with to Google Assistant, Amazon Alexa and other AI assistants. Via smart devices, owners can effortlessly control streaming music, adjust volume and change sound modes and control streaming music, using only their voice. And now with the LG WOWCAST Wi-Fi audio dongle, listeners can enjoy lossless muti-channel audio without the hassle of running an unsightly cable to the TV. ²

When connected to a compatible LG TV, LG Soundbar takes advantage of the TV’s advanced AI Sound Pro feature to make all content sound clearer and more lifelike. Cross-compatibility allows LG TV owners to use one remote to control both the TV and the soundbar. And with enhanced AI Room Calibration, model S95QR can tailor its sound output to any given space, analyzing the dimensions of the room to deliver more accurate low-frequency audio that is calibrated for maximum accuracy.

And again for 2022, the LG Soundbar lineup is designed with the environment in mind, with a lower carbon footprint throughout the entire product lifecycle. In addition to shipping in 100 percent paper packaging and using recycled plastic resin for its outer case, the new soundbar models utilize a new composite fiber material that is lighter in weight to cut carbon emissions during shipping and transporting. And due to their relatively modest power consumption, LG Soundbar products save energy during usage as well.

Starting January 4 (PST), visitors to LG’s virtual CES booth can experience the latest audio innovations for today’s lifestyles. The interactive digital exhibit will feature LG’s full 2022 Soundbar lineup, XBOOM 360, UltraGear Gaming Speaker and the TONE Free lineup of true wireless earbuds including the CES 2022 Innovation Award-winning FP9 featuring UVnano case, Plug & Wireless, 3D Sound Stage and the one-of-a-kind Whispering Mode. Fans and followers can also keep up with LG’s latest announcements on social media by following #LGCES2022.

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¹ 4K 120Hz HDR passthrough for gaming not supported.
²LG WOWCAST sold separately.

LG’s Indoor Gardening Appliance Presents Modern Concept for Greener, Healthier Homelife

A front view of LG tiiun Nature Beige indoor gardening appliance next to a sofa in a living room.

Featuring Advanced Technologies Perfected Over Many Years of Home Appliance
Experience, Smart Garden Lets Consumers Grow Their Own Greens All Year-Round

SEOUL, Dec. 16, 2021 — LG Electronics’ (LG) updated concept of green living will be unveiled at CES 2022 with its modern freestanding indoor gardening appliance, LG tiiun.¹ Tiiun, which means “to sprout” in Korean, is an apt name for LG’s newest appliance that enables even the most novice of gardeners to cultivate vegetables, herbs and even flowers in the comfort of their own homes, all year long.² Stylish and remarkably simple to use, LG’s latest lifestyle innovation offers all the benefits of a full-featured garden without the worries of pests or unfavorable climate.

Designed as a completely self-contained unit, LG tiiun features two shelves that can each hold up to six all-in-one seed packages along with three different kinds of seed kits. With each seed package containing 10 holes for seed germination, users can grow a variety of greens simultaneously for home-grown goodness in only four to eight weeks, faster with less mess thanks to the magic of technology and LG’s advanced know-how.

A CES 2022 Innovation Award winner, LG tiiun was recognized for its innovative technology and design and for the differentiated consumer benefit it delivers. This modern smart gardening system leverages LG’s technological expertise across multiple home appliance categories to deliver reliable results and an effortless, largely automated, plant cultivation process, employing various technologies from decades of expertise honed from developing advanced refrigerators, water purifiers and ventilation systems.

Utilizing LG’s renowned Inverter Compressor, the Flexible Weather Control System precisely adjusts tiiun’s internal temperature to create the optimal conditions for organic growth. As well as automatically regulating temperature and light to mimic the natural cycle of the day, LG’s smart gardening system delivers water eight times every 24 hours while its Auto Ebb & Watering System circulates the ideal amount of moisture to help transform the seeds into healthy greens and vibrant flowers.

The internal structure of LG tiiun is designed to increase photosynthesis efficiency, amplifying the effect of the internal LED light source to speed up the growing process. The transparent door lets users watch their plants grow while still providing an airtight seal to maintain a consistent internal temperature and keep pesky insects out. With LG’s mobile ThinQ™ app, users can monitor the entire germination process from afar, check or change settings and receive notifications when the water tank needs refilling.

A convenient solution for greener, healthier living at home, LG tiiun also provides value through its simple yet elegant design. Harmonizing beautifully with any style of interior décor, tiiun is showcased in two sophisticated and soothing colors: Nature Beige and Nature Green.

“LG tiiun is a practical and convenient solution for busy consumers who want to enjoy a greener, healthier lifestyle at home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish addition to one’s home or apartment, our smart gardening system makes growing herbs, leafy greens and flowers fun and simple, even for those of us with zero gardening experience.”

LG tiiun and LG tiiun mini will be on virtual display in LG’s digital exhibition booth during CES 2022 starting January 5. See LG tiiun and other innovative home appliances in LG Home.

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¹ “Green living” used only in the context of planting and cultivating.
² Required seed packages sold separately. Availability of seed options may differ by market.

The Better Life You Deserve According to LG

The official poster for LG’s CES 2022 World Premiere featuring the company’s CES theme, ‘The Better Life You Deserve.’

Showcasing Its Vision at CES 2022 for Easier, More Convenient Way of Life

SEOUL, Dec. 15, 2022 — LG Electronics (LG) today unveiled a lively video featuring John Legend, the award-winning artist and new LG SIGNATURE brand ambassador, to kick off LG’s participation in CES 2022. Set to the theme The Better Life You Deserve, the approximately 30-second teaser video invites guests to LG World Premiere on January 4 at 08:00 (PST), LG’s official announcement event at CES.

Singing to his special holiday song, You Deserve It All, Legend invites everyone to join LG at CES to experience the innovations that enable them to live the better lives they deserve. At its first LG World Premiere, LG fans and followers who visit LG’s CES site and global YouTube channel will learn about the company’s vision for moving forward to meet the latest lifestyle challenges.

In line with the new format of CES for 2022, LG is combining physical and digital elements to deliver a new experience to engage more people globally. Employing advanced virtual and augmented reality technologies, LG’s plan is to seamlessly connect visitors in Las Vegas as well as around the world to experience the unique benefits of its latest innovations and the singular vision that unites them all.

“Today’s consumers deserve to live easier, more fulfilling lives and that’s what drives LG to innovate every single day,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We look forward to showing at CES how LG can make that possible, how life can be made better even with the challenges we all face on a daily basis.”

All are invited to experience LG World Premiere for themselves by visiting www.LG.com/CES2022 on January 4 beginning at 08:00 Las Vegas time.

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LG Lifestyle TVs Deliver Viewer Options and Experiences For Unique Times

LG’s beige Objet TV leaning against the wall as it displays the date and time in its Line View mode.

Ideal Companions for Today’s Home-centric Lifestyle Deliver
Differentiated Designs and Features for a New Way of Watching TV

SEOUL, Dec. 14, 2021 — At CES 2022, LG Electronics (LG) will unveil its original Lifestyle TV lineup, conceived and developed for today’s home-centric way of life. Offering maximum versatility, stylish spatial integration and more convenient ways to get things done, LG’s Lifestyle TVs can help transform a home into an office, gym, gallery, workshop or entertainment center, at the same time elevating the décor and making everyday living more enjoyable.

Highlighting this groundbreaking lineup are LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), two innovations that eschew conventional display design to deliver new value and user experiences. With their unprecedented form factors and functionality, these distinctive products are the perfect solutions for today’s multifunctional homes where working, learning, entertaining and relaxing are all part of the daily mix.

Resembling a canvas, LG Objet TV blends seamlessly into any room with its minimalist style and subtle use of neutral colors, bringing immediate sophistication and visual harmony to any indoor space. LG Objet TV adapts to users’ different needs with the mere press of a button on the included LG Remote by raising or lowering a fabric cover as the viewer sees fit. Lower the cover to reveal the full extent of the screen for the maximum viewing experience or partially cover the display to only see a curated selection of lifestyle functions.

In Full View mode, LG Objet TV’s 65-inch OLED evo panel and advanced processor offer a stunning viewing experience making content of any genre come to life with vivid, accurate color expression and exceptional contrast. Along with superb picture quality, the premium TV boasts a 80W, 4.2-channel sound system that delivers movie theater-like audio to ensure complete viewer immersion. When set to Line View, the TV can help users stay on track throughout the week with Date & Clock, transform into a convenient audio player in Music setting or display a collection of exclusive space and nature-themed images when set to Gallery.¹

The interchangeable fabric cover, which sets the LG Objet TV apart from every other TV currently on the market, is a product of Danish textile innovator, Kvadrat. The three available colors – Kvadrat Beige, Kvadrat Redwood, Kvadrat Green – have all been carefully selected for their ability to match a wide color palette and blend in with a range of interior designs.

Installation is as elegantly simple as the design of the Objet TV itself. Slender yet sturdy, the TV is designed to be positioned against a wall at a gentle angle of up to 5 degrees, like artwork in a modern gallery. The TV’s in-frame cable system makes it easy to connect external devices such as a set-top box or game console while maintaining its clean, contemporary lines. The TV can even be installed flush to the wall for maximum integration with one’s living space.²

The other innovation in LG’s new Lifestyle TV lineup, LG StanbyME, is the ideal companion for today’s TV viewing habits. The one-of-a-kind entertainment center is a wireless private TV screen with a built-in battery attached to a moveable stand with concealed wheels for three hours of viewing pleasure between charges. LG StanbyME can be easily moved from room to room for the ultimate in viewing freedom, its 27-inch display the ideal size for not only movies, TV shows and streaming video but also for video conferencing with family and coworkers and viewing online lectures.

LG StanbyME offers unrivalled convenience and viewing comfort with its ergonomic design. The screen can be swiveled, tilted and rotated while in both landscape and portrait orientations. The height can be adjusted allowing the viewer to customize the position according to the usage scenario, ensuring optimal comfort when lying in bed, cooking in the kitchen or lounging on the living room sofa. Streaming content to LG StanbyME is a breeze thanks to Mobile Screen Mirroring, which works seamlessly with the latest Android and iOS smartphones and NFC. A removable cradle lets the viewer place a phone on top of the TV to create a fast, secure solution for video calls, online classes and streaming content. Users can also connect their laptops or PCs to StanbyME via a wired (USB, HDMI) or wireless connection.

Intuitive control options including remote, touch and gesture recognition deliver even more usability to LG StanbyME. The user interface designed specifically for this product is unlike any TV UI and is tailored to the viewer’s personal viewing habit. Like its Lifestyle TV sibling, LG StanbyME has an understated, modern design that complements a wide variety of décors. Featuring a rear cover clad in a textured fabric and finished in an exclusive Pure Beige color, the TV brings a warm and natural feeling to any space. When not being used as a TV, LG StanbyME can help set the mood by displaying beautiful artworks, photos or a calendar with clock.

Be among the first to see these Lifestyle TVs from LG at CES 2022 by visiting www.LG.com/CES2022 on January 4 at 08:00 PST.

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¹ Selecting Gallery in Line View mode automatically invokes Full View mode.
² Flush-to-wall installation requires separate accessory. Remove bracket included with LG Objet TV before using.

Celebrating Esports and Live Streaming in Russia

A poster for the Streamfest Awards 2021 hosted by LG featuring an animal mascot on the right.

To celebrate the live streaming gaming trend taking place all over the world including Russian, LG Electronics hosted Streamfest 2021 in August at Moscow’s Skolkovo Technopark. LG upped its official partnership status by sponsoring the Streamfest Awards, the ceremony that brings together the most influential members of Russia’s game streaming culture every year.

Among those joining in the festivities were gamers broadcasting live from tournaments, popular musicians and company representatives with an interest and passion for the flourishing live streaming space. During the 12-hour broadcast, more than 300,000 viewers entered the stream which was broadcast live on the hugely popular online social platform TikTok.

Vyacheslav “Buster” Leontyev, a former Fortnite pro esports player and streamer featured in Forbes’s 30 Most Promising Russians Under 30 in the New Media category, was LG’s nominee and winner for Ultimate Achievement in Streaming. It was a record-breaking year for Buster, being the first streamer in the CIS region to exceed two million subscribers on Twitch for which he received a new UltraGear gaming monitor from LG.

The multifaceted partnership with Moscow-based professional team Gambit Esports was highlighted with appearances by the team’s world champions who achieved massive success in Riot Games’ Valorant. Earlier this year LG announced an extension of its partnership with Gambit, becoming the official partner of its talented Valorant, Counter-Strike: Global Offensive, Apex Legends and League of Legends teams.

The players discussed several topics, answered numerous questions posted by viewers in the chat and shared their experience of rising to the top of their field and their stories of success. A big part of the discussion also focused on the importance of responsible gaming, a critical issue in the fast-growing gaming industry in Russia.

Mark Letw1k3 Danilov in teaser video for Gamer Boss

Guests tried their hand at Fortnite in the studio, taking advantage of Gamer Boss, LG Russia’s online course prepared and launched in partnership with popular Fortnite players Ilya Toose Chernyshov and LG ambassador Mark Letw1k3 Danilov. Starting in November, the four-week online program offered courses designed by the champions themselves. The players offered tips on how to beat the competition in Fortnight and shared valuable insights about turning a love of gaming into a professional career in esports.

Bringing the Streamfest Awards to a close, all attendees enjoyed a performance from talented Twitch streamer and musician Yulia Koshkamoroshka Koshkina. To do her remarkable voice justice, LG XBOOM party audio systems provided the perfect sound and booming base to rock the dance floor and create an unforgettable atmosphere for all the guests.

Participating in the Streamfest Award was a testament to LG’s commitment to providing the best experience to the Russian gaming community. Check out the full live stream here.

Contributed by LG Russia

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Mixing Old and New Methods to Bring Life Back to Forests

Volunteer workers planting trees as part of LG Spain’s Smart Green Movement.

Launched back in 2017, LG Spain’s Smart Green Movement aimed to plant 47 million trees across the nation – one tree for every Spaniard. When it began, the goal sounded overly ambitious but, as of this year, over 8 million trees have already been planted. Gaining momentum, this social movement gained even more global interest at the P4G Seoul Summit held in May.

At this summit, Spain’s prime minister highlighted LG’s Smart Green Movement as a perfect example of how cooperation can protect the environment with the public. Just a few days earlier, the Spanish vice president visited LG Spain’s Passive House built to introduce the country’s most influential people to the Smart Green Movement. Until now, over 300 CEOs, ministers and regional presidents have walked through this connected house in Madrid, leading to several agreements to reforest many of Spain’s deserted areas.

With 20 companies and several public administrations on board, deserted areas in Guadalajara, Palencia, Extremadura, Aragón and Valladolid are being revitalized with the help of a green startup company, CO2 Revolution. To maximize results and minimize environmental impact, CO2 Revolution utilizes technologies and a mix of drones, i-seeds and big data to effectively spread seeds with a better chance of germination across expansive areas.

To encourage more people to participate in the movement, LG Spain brought back the age-old planting technique, ‘Nendo Dango’, which utilizes autochthonous seed balls made of clay and compost, so that children and senior citizens could make them during training sessions and plant them themselves. To date, more than 3,000 children from four towns in Madrid and Castile are creating seed balls during hour-long school lessons and then throwing them into terrains donated by city councils.

The eager enthusiasm of the younger generation, who can learn and do more to have a positive impact, will be the soil for the Smart Green Movement to grow. LG Electronics plans to organize national festivities every October for coordinated reforestation with every local town hall involved. With the younger generation now leading the way, we’re well on our way to achieving our “one person, one tree” goal in Spain.

Contributed by LG Spain

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Blurring the Line Between Real and Digital With OLED TV and Art

From left, 'THE S/H/A/R/K' by Damien Hirst and 'The Moment & Morpho Luna' by Je Baak displayed on LG OLED TVs at Saatchi Gallery

Blurring the Line Between Real and Digital With OLED TV and Art

LG’s OLED-inspired art campaign is wrapping up in London this week with its final show of the year taking place at the renowned Saatchi Gallery before moving on to other regions in 2022. The show, Media Art; Reinterpreted Time, features digitally remastered works from the biggest names in contemporary art given new life by the Royal College of Art. Also on display are a curated selection of diverse works from up-and-coming artists such as Je Baak, Luke Stephenson and Ruofan Chen.

Using LG’s self-lit OLED as a digital canvas, the artists deliver a range of unique perspectives on the concept of time through 20 LG OLED TV models including G1 Series OLED evo, Z1 Series 8K and LG SIGNATURE OLED R rollable TV incorporated throughout the exhibition. The OLED canvases’ immaculate picture quality blur the line between the real and digital worlds, perfectly preserving the artists’ creative intentions.

Part of a new generation pushing the boundaries of fine art, the talented young artists represented at the exhibit are visual innovators whose work encourages audiences to consider new perspectives and reevaluate what they know. Je Baak’s acclaimed video installation series, The Moment & Morpho Luna, comprises data-based works of art he calls “metabio art” that looks at the biological causal relationship between the metaverse space and actual space. Three LG OLED TVs – models 65R1, 65G1 and 88Z1 – serve as the medium through which Je Baak communicates the core concepts of his work. It’s because of OLED’s ability to deliver vibrant colors, infinite contrast and flexibility that Je Baak is able to create a depth of feeling and emotion that is palpable to the beholder.

The Moment & Morpho Luna, Je Baak

In An Incomplete Dictionary of Show Birds, noted British photographer Luke Stephenson portrays various species of birds, each capturing a specific moment in time while hinting at the tension that exists between nature and construct in his art. With exceptionally bright, sharp images, the four 77-inch LG G1 Series OLED evo TVs are able to accurately portray the dramatic colors and details that are the hallmarks of Stephenson’s work.

An Incomplete Dictionary of Show Birds, Luke Stephenson

London-based artist Ruofan Chen presents a set of visually-striking pieces that speak to the emotional connection humans have formed with the natural world throughout time. Central to one of her exhibited pieces, the rollable OLED TV stands stoically between precisely-arranged tree branches, juxtaposing technology with life, inviting viewers to interpret the connection between the inorganic and the organic.

The Warm Tree, Ruofan Chen

Thanks to the involvement of Saatchi Gallery, the exhibition also features representative pieces from some of modern art’s most celebrated practitioners such as Damien Hurst, Yayoi Kusama, Banksy and Ufan Lee. Exposing new detail and nuance to allow viewers to look on the familiar with new eyes, selected works of the artists were digitally remastered by a team of specialists at London’s Royal College of Art, one of the foremost postgraduate art and design universities in the world.

Beyond accurately reproducing the colors and textures of the originals, LG’s OLED TVs reveal new meaning in the remastered works, bringing the themes of time, life, death, infinity and resistance to the fore. It is the unique ability of OLED’s self-lit pixels to recreate the real, while simultaneously revealing elements previously unseen, that has media artists worldwide excited about LG’s next-gen displays.

THE S/H/A/R/K, Damien Hirst

LG will follow up on Media Art; Reinterpreted Time with a unique visual and spatial experience featuring a number of LG OLED TVs at the Saatchi Gallery. Through a series of successful exhibitions held over the year, the SELF-LIT OLED Art project has succeeded in bringing attention to digital canvases as an important aspect of cutting-edge modern art.

Head to LG’s project website to experience more of the world of OLED-inspired artwork.

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Google Stadia Cloud Gaming Now on Latest LG Smart TVs

Owners of LG webOS 5.0 and Higher Smart TVs Can Now Experience Premium
Gaming on State-of-the-Art Displays With No Downloading, Additional Hardware

SEOUL, Dec. 8, 2021 — LG Electronics (LG) announces the availability of Google’s cloud gaming service Stadia on its Smart TVs running webOS 5.0 and webOS 6.0 in twenty-two countries. Native support of Stadia gameplay on LG Smart TVs helps deliver instant access to high-end games with support for exceptional graphics and frame rates on cutting-edge displays.

Available now to download on the LG Content Store in all 22 countries where Stadia is currently available, the Stadia store features over 200 popular games such as Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing list of free games and demos, all playable with just a compatible controller, no downloading required. A subscription to Stadia Pro offers a growing library of 30+ games to claim and play, with new titles added every month and exclusive discounts on games and add-on content. And with Stadia’s support for up to 4K HDR graphics and 60 FPS gameplay plus immersive 5.1 surround sound, LG Smart TVs are the perfect choice for those seeking an advanced gaming experience without having to purchase a separate console or expensive gaming PC.^*

Among LG’s Smart TV lineup, LG OLED TVs offer an unparalleled gaming experience with Stadia. Already a favorite among gamers worldwide, LG OLED TVs are ideal for first person shooters, real-time strategies or racing games, ensuring immaculate HDR picture quality, deep blacks and precise colors thanks to LG OLED’s self-lit pixels. What’s more, LG OLED’s speedy 1ms response time and extremely low input lag without loss in picture quality gives players the edge they need to be victorious every time.

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* 4K streaming and 5.1 surround sound available only to Stadia Pro subscribers. All new Stadia users can claim a one month trial subscription to Stadia Pro.

The Warmth and Comfort of Family, Friends and Sustainable Heat Pump

It’s human nature to want to belong and to feel loved. After all, humans are social animals. Whether it’s visiting grandma’s farm every summer or the extended family gathering on dad’s birthday for the past twenty years, these events reinforce the sense of belonging and warmth that connect one generation to the next through the sharing of values and experiences.

LG’s recently launched #CareForWhereYouLive campaign is all about creating warmth and a feeling of belonging through advanced LG technologies. With LG Therma V air-to-water heat pump (AWHP), for example, anyone can create a warm and comfortable environment for family gatherings no matter how cold and windy it is outside.

The lead video in the heartwarming campaign begins with a elderly woman waiting patiently at her doorstep for her grandson, who is coming to stay with her. In a series of touching vignettes, we see how she cares for him as he grows from boy to teenager to man, and how she created the foundation for him to one day create a warm, loving home of his own. And when the time comes when grandmother can’t wait on her doorstep anymore, she will know that her grandson and his family will be in good hands with LG Therma V.

More sustainable than conventional heat pumps, AWHP systems use advanced technology and simple physics to move outdoor air indoors and vice versa, all while using less electricity and for greater energy efficiency. LG’s AWHP solution offers reliable space heating and hot water supply all year-round, without the use of any fossil fuels. Better for the home and the planet, LG’s sustainable system minimizes electricity consumption by an incredible 75 percent by using air drawn from outside the home as a heat source.¹

At up to four times more energy efficient than a traditional boiler, LG Therma V is a cost-effective heating and hot water solution for any home. Recognizing the financial and environmental benefits of AWHP systems, many European governments are now offering tax reductions and other incentives to encourage more residents to make the switch to these low-impact solutions.²

#CareForWhereYouLive is the latest in an ongoing series of LG initiatives presenting simple ways that everyone can help do their part to ensure a better tomorrow. It follows LG’s successful #CareForWhatYouWear campaign encouraging people to adopt a more sustainable approach to their wardrobe.

To see how LG Therma V can help create warm, sustainable homes where families can keep cherished traditions alive – and create new rituals to pass on to future generations – please follow the link.

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¹ Comparing LG Therma V R32 Series and Electrical Boiler under Low Temperature and Average Climate conditions. The ratio indicates general figure for understanding purpose. The result may differ depending on the actual operation and usage environments. Therma V uses 75% of natural energy absorbed from outside air and the rest of 25% comes from electricity, significantly reducing CO2 emission compared to oil or gas boilers.
² Governmental support for homeowners switching to AWHP solutions may differ by country.

Helping Young Learners With the Gift of Technology

Despite technology playing a big part in our everyday lives, there are millions of families around the world that are unable to afford the basic tool to access such technology. In the UK alone, a 2020 report estimates that up to 1.8 million children do not have access to a computer at home. The pandemic moved us all to a more flexible and digital way of life, making technology an essential part of the education process, which means that many children across the country are at a serious disadvantage.

The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with ReachOut, a leading UK charity that supports young people from disadvantaged backgrounds with weekly one-to-one mentoring, helping develop character, raise aspirations, and improve academic attainment, the LG UK team decided to take action. Starting with four schools across London, LG announced the Laptop Library program to support young people with free access to state-of-the-art technology and improve their digital education experience.

As part of the program, LG UK donated LG gram laptops to each school and equipped them with a portable and secure store and charge solutions which students can use to book out laptops for use at school or home specifically to support one-to-one mentoring sessions.

“It is incredibly tough for some students to keep up without access to proper technology,” said Kim Han-ju, IT Product Director at LG Electronics UK. “With our Laptop Library program, we hope to have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s.”

Around 2,600 children are set to benefit from the initiative across the four schools, with plans to expand the initiative nationwide and donate LG Laptop Libraries to more schools in 2022 and beyond. To kick off the program, England football legend and father, Emile Heskey, visited one of the schools to unveil the Laptop Library and give a motivational talk to the students on the importance of education in setting up the foundations for a bright future.

“School education is so important in setting yourself up for the future, and I feel we sometimes take things like laptops for granted when there are some children that simply don’t have access,” said Emile, praising the program. “I’m really pleased to help launch this brilliant program alongside LG and ReachOut.”

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LG Continues to Strengthen Patent Leadership in Mobile Technologies

Licenses Proprietary LTE Communications Technology to Wiko Parent Tinno Mobile

SEOUL, Dec. 2, 2021 — LG Electronics (LG) has signed an agreement to license all of its LTE standard essential patents (SEP) to Tinno Mobile, the Chinese parent company of European smartphone brand Wiko. The license covers all Wiko-branded phones sold by Tinno Mobile worldwide.

The recently completed arrangement is a strategic victory for LG, which filed three separate suits against Wiko in 2018 for infringing on its LTE SEPs. All cases were ruled in LG’s favor the following year, as were the two subsequent appeals filed by Wiko. The two companies were set to meet again in court this month, with LG seeking a sales ban on Wiko products in Germany, but came to an agreement three days before the new trial was set to begin.

LG has made protecting its intellectual property a key component of its business strategy in the era of mobility. As part of this broad strategy LG also filed legal action against TCL in 2019 for violating its intellectual property. Ruled in favor of LG earlier this year, the court granted a ban in Germany on the sale of TCL products containing LG technologies in addition to recall and destruction of TCL devices that had already been sold.

“Our agreement with Tinno Mobile is a positive outcome for all parties involved and will ultimately lead to better user experiences for consumers worldwide,” said Cho Hwi-jae, vice president and head of LG’s Intellectual Property Center. “Protecting our intellectual property is important to the many employees at LG who have invested countless hours and considerable efforts to developing the technology that improve our customers’ lives. LG is committed to licensing its standard essential patents on fair, reasonable and non-discriminatory terms for the benefit of consumers everywhere.”

LG is already at work securing leadership in the next generation of mobile network technology, 6G, which is expected to be commercialized later this decade. In partnership with the Korea Advanced Institute of Science and Technology (KAIST), South Korea’s foremost research university, LG established the LG-KAIST 6G Research Center in 2019 and is working closely with Keysight Technologies to further enhance its 6G core capabilities. Earlier this year LG achieved a groundbreaking milestone in 6G development at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin with the successful transmission of wireless 6G terahertz (THz) data over a distance of more than 100 meters outdoors.

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LG Creating a Physical and Virtual Experience at CES 2022 to Engage Global Audiences

SEOUL, Nov. 30, 2021 – As a longtime CES exhibitor, LG Electronics plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at CES 2022.

As always, CES represents the global launchpad for dozens of new LG products. At its traditional location – the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center – LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products.

Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience.

What’s more, LG has again been named official CES technology partner for the press rooms and member lounges, which will feature award-winning LG OLED TVs.

“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground breaking tech, through LG’s digital activation.”

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LG Newsroom