Jackson Tisi and Young Artists Deliver Message of Hope

A promotional image for the Life's Good Film campaign with various photos of people doing outdoor activities

Hopes and aspirations for a good life are universal desires. However, defining what constitutes a good life differs from person to person, culture to culture – there’s just no limit to the myriad of possibilities that brings a ray of light into our lives. This is why LG joined forces with up-and-coming director Jackson Tisi and budding artists around the globe for its Life’s Good Film Project. After all, there’s no better medium than the artistic voice of young souls to explore the multifaceted perspectives that shape our world and the future.

This year, LG called on 531 young auteurs from 33 countries to capture the peoples, cultures and landscapes around the world that highlight the good in life. Tisi led the way with his exceptional creative vision, weaving the clips together into a vibrant 20-minute documentary short. The impactful collaboration was shaped around LG’s optimistic message, Life’s Good, but the story is told in the voice of the young visionaries through the lens of their own unique and powerful experiences, delivering a colorful variety to the project both in terms of subject matter and aesthetic visuals.

The film delves into the multitude conditions of the human existence within six chapters that embody a unique element of a good life – from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. This emotionally uplifting message – and the amazing depth and range of visual sensations that it accompanies – was lauded by several film industry outlets.

The Life’s Good Film, delivering LG’s brand message, but also gaining sympathy from all around the world in the creative and sophisticated manners, was named a winning entry in well-established film festivals such as the Indie Short Fest and the Dreamachine International Film Festival. The New York International Film Awards and Toronto Independent Film Festival nominated the entry as a finalist and the San Francisco Indie Short Festival named it second-finalist, a rare feat among brand collaboration films. The much-praised film will be reaching a wider public audience with official screenings at the Arpa International Film Festival, Creation International Film Festival, and the Oregon Documentary Film Festival in the coming weeks.

“LG hopes to bring a better tomorrow to everyone, especially for the benefit of the younger generation,” said Lee Jeong-seok, head of LG’s Global Marketing Center. “We will continue to spread our iconic brand narrative by empowering tomorrow’s leaders and storytellers as the messengers.”

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Proving That Indoor Comfort and Sustainability Can Coexist

A picture of LG’s booth at Korea Energy Show 2021.

Becoming more sustainable means a commitment to using fewer resources, creating less waste, and doing everything possible to ensure a healthy planet for future generations. LG Electronics embraces this challenge and continues to take steps to reduce its environmental impact through an extensive program of ESG management. Along with its ambitious Zero Carbon 2030 initiative and goal to transition completely to renewable energy by 2050, LG offers innovative solutions that can help consumers to live more in balance with nature today.

LG recently had an opportunity to demonstrate its eco-conscious exhibit for its state-of-the art HVAC solutions at Korea Energy Show 2021, South Korea’s largest annual energy exhibition. Instead of wasting new resources on a temporary exhibit, LG used prefabricated shipping containers and adopted recycled materials such as wood waste to create a unique, visually interesting space.

Exhibiting a complete range of highly efficient LG HVAC solutions suitable for homes, offices, schools as well as other indoor environments, the highlight of the exhibit was a new commercial air conditioner made more efficient via an AI engine.

LG’s latest HVAC solutions leverage smart technologies to help create better indoor air quality while simultaneously cutting energy consumption. LG’s ceiling-mounted 1 Way Cassette with comprehensive air purification system cleans, cools and heats the air to keep the home comfortable all year around.

Other LG innovations on exhibit at the show included the LG Energy Storage System (ESS) and Building Energy Control (BECON), a powerful duo that together create a total energy management solution for businesses. Also on display was the LG 4-Way DUAL Vane Cassette which employs UVnano technology and an antibacterial drain pan to enhance the hygiene of the unit and the airflow produced.¹

LG showcased its first GHP Hybrid Heat Pump system air conditioner, a cost-effective option for educational and governmental facilities. LG’s hybrid solution combines the advantages of electric- and gas-powered climate control systems to deliver superb performance while reducing the cost of cooling and heating.²

To further minimizing its footprint, LG moved to using recycled materials for the packaging of the outdoor units of its system air conditioners. Instead of using expanded polystyrene in its packaging, LG opted for expanded polypropylene as it offers improved cushioning and protection for its products. LG estimates that switching to reusable expanded polypropylene for all its AC packaging will cut its annual paper usage by 85 tons and polystyrene usage by 19 tons.

After the conclusion of Korea Energy Show 2021, LG donated the exhibition containers to Habitat Korea, the South Korean branch of the global nonprofit Habitat for Humanity. The repurposed containers will be utilized by the organization as a dedicated education center.

As LG’s efficient, eco-responsible HVAC solutions demonstrate, creating a healthy, comfortable indoor environment doesn’t have to come at the expense of sustainability. With innovations that carefully consider the needs of its customers and the well-being of the planet, LG is helping to bring about a brighter, better tomorrow.

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¹ Testing conducted by FITI Testing and Research Institute verified the LG DUAL Vane Cassette resulted in the reduction of 99 percent of Staphylococcus bacteria and colon bacillus.
²Based on cooling/heating load of 52HP (GHP 32HP and Multi V 20HP) and the proper energy source (electricity or gas), the LG GHP Hybrid Heat Pump can save up to 28 percent of the energy cost (electricity and gas combined) compared to the energy cost of using Multi V alone. Operation cost may vary depending on load conditions, climate and other environmental factors.

Video Conferencing Evolved

A team meeting featuring colleagues viewing graphs and data displayed on LG’s One:Quick Works.

Love it or hate it, video conferencing has become essential to the way we work today. But despite the advanced technology available to the office worker in the 21st century, the experience still leaves much to be desired. For every “salary person” fed up with spotty connections, terrible audio and out-of-focus webcams, there’s an easier, more productive way to conduct video calls and meetings.

Introducing LG One:Quick Works, a powerful all-in-one video conferencing solution with an intuitive user-friendly design for everyone who hates video conferencing. The ideal productivity tool for remote work era, LG’s category-creating innovation brings greater efficiency and sleek, modern styling to businesses of all types and sizes. With One:Quick Works and the complementary wireless screen sharing device One:Quick Share, workplace productivity and efficiency may never be the same again.

Fast and Simple Setup with Ultimate All-in-one Solution

Connectivity issues are the enemy of smooth conference calls. The complex and often time-consuming task of connecting cameras, speakers, laptops and projectors can easily derail your meeting schedule or make an important presentation fall flat. One:Quick Works avoids all such issues by integrating everything needed into a single, stylish package: touch-sensitive display, Windows-based interface, crisp 4K UHD camera, high-quality microphone, built-in speakers, digital whiteboard function and video conferencing apps. Just tap the icon of the function you want and you’re ready to host your next virtual meeting in style.

Feel Like You’re in the Same Room with Smart Auto Focus Function

The meeting experience is on a whole new level with One:Quick Works due in no small part to the impressive performance of its camera and microphone. The high-gain mic can clearly capture the voice of a presenter seated or standing up to six meters away and employs noise cancellation to minimize most unwanted background sounds. With Smart Auto Focus, the 3,840 x 2,160 resolution camera quickly tracks and automatically focuses on the speaker. Virtual meetings take on a whole new level of satisfaction when everyone knows who’s talking and what’s being said.

Compatible with Popular Video Conferencing Apps for More Flexibility

One:Quick Works supports a variety of video conferencing and collaboration apps to give users more ways to make the most of their meetings. Meeting participants can use LG’s preinstalled One:Quick Remote Meeting application or install Webex, Zoom and Teams using the shortcuts conveniently located on the onscreen launcher. For apps not on the launcher screen, meeting hosts can simply go into the Conference App Store to find and install the video conferencing application of their choice.

Wireless Screen Sharing at the Push of a Button

The complementary One:Quick Share allows presenters to easily connect their laptops and notebooks to compatible LG digital signage devices wirelessly. With its internal Wi-Fi antenna, the diminutive dongle offers effortless screen sharing and the makes the workspace free of cable clutter. With its Split View feature, One:Quick Share can connect to and display content from up to four devices simultaneously, making it the best choice for teamworking while remote conferencing.

To experience video conferencing the way it was meant to be, check out the LG Information Display YouTube channel and lg.com today. And because LG doesn’t think remote conferencing needs to be dull, these lighthearted, informative videos will not only endear you to the One:Quick series, they’ll hopefully leave you wanting LG’s remote meeting solution for your own workplace.

(Images simulated to enhance features. May differ from actual use.)

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[One:Quick Works] Episode 1. All-in-One
[One:Quick Works] Episode 2. Smart Auto Focus
[One:Quick Works] Episode 3. Flexible Video Conference App Use
[One:Quick Share] Wireless Screen Sharing

LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 and Beyond

William Cho, LG's new Chief Executive Officer

Advancing Business Portfolio with Greater Focus on Digital Transformation

SEOUL, Nov. 25, 2021 — LG Electronics (LG) today announced that William Cho, its Chief Strategy Officer, will also take on the responsibility of Chief Executive Officer effective December 1. LG’s top strategist since 2019, Mr. Cho was responsible for establishing LG’s Business Incubation Center and fostering new businesses opportunities in the form of in-house ventures as well as startup partners during his six-year tenure as president of LG North America.

Having joined Goldstar in 1987 and spending four years in LG’s overseas office in Germany, Mr. Cho has a storied career including roles as president of LG Canada, Australia and the United States. A graduate of Pusan University, Mr. Cho received his master’s degree in business from Yonsei University in Seoul.

Other notable changes include the appointment of Kim Byoung-hoon as Chief Technology Officer. Currently serving as the head of the Future Technology Center, Dr. Kim is being promoted to executive vice president and will simultaneously assume the roles of Chief Technology Officer as well as the new Information and Communication Technology leadership position.

Jang Ik-hwan, a 31-year veteran of LG, is being promoted from SVP to EVP and will assume the top position at the Business Solutions Company after successfully growing the IT business portfolio to make LG one of the fastest-growing brands in the notebook, laptop and monitor business. SVP Eun Seok-hyun has been tapped to lead the Vehicle component Solutions Company as its third and newest president. Mr. Eun was previously responsible for growing the smart business division under the same company.

Going forward, the new leadership team will accelerate changes focusing even more on customer value in pursuit of growth with each business unit assuming greater responsibility. Toward this end, LG will reorganize its Customer Satisfaction Management Center into the new Customer Value Innovation Office with oversight by the CSO. The role of the CVIO will be to more effectively identify and incorporate customer feedback and pain points into the product planning, development and sales processes. In addition, the Customer Experience Innovation Department under the Home Appliances and Home Entertainment Companies will be upgraded to Customer Experience Innovation Division.

Also, to discover potential growth engines and expedite future innovations, the M&A department under the umbrella of the Chief Strategy Office will be elevated to division level for more resources. Similarly, to increase its focus on future trends and customer needs, LG’s Life Soft Research (LSR) department will be promoted to Life Soft Research Lab to increase its influence within the Design Management Center. And to speed up its digital transformation process related to customer experience, LG will elevate the AI Big Data department to division level under the watchful eye of the new Chief Digital Office (CDO).

All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.

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LG Wins AutoSens 2020 Vision Award for Collaboration With Mercedes-Benz

A poster for the opening keynote at AutoSens featuring LG’s Vision AI expert Dr. Park Young-kyung.

LG Continues to Push the Limits of Future Mobility with Advanced ADAS Technology

SEOUL, Nov. 25, 2021 — LG Electronics (LG) and Mercedes-Benz AG were named joint winners this week at the annual AutoSens Awards, a global celebration of autonomous driving and advanced driver assistance systems (ADAS).

Every year the AutoSens conference recognizes companies for innovations in six categories of which LG was nominated in two: 2020 Vision Award and Hardware Development of the Year. The 2020 Vision Award was bestowed to LG and Mercedes-Benz in recognition of their influence, sustainability, contribution to the industry and inspiration to future technologies. The Hardware Development of the Year award was given to LG for successfully commercializing its front multipurpose camera technology beyond the concept stage. LG and Mercedes-Benz have been collaborating on ADAS camera technology for the past seven years, seeing the fruits of their labor commercialized in the new 2021 C-Class sedan which launched last month.

First started in 2015, the AutoSens Awards celebrates the best innovations and innovators in ADAS and autonomous vehicle technology. Every year, representatives from automakers, suppliers, research labs and academia take part in AutoSens online communities, conferences and training modules, exhibition events and workshops to better understand the fast-growing autonomous vehicle industry, which could not exist without ADAS technology.

Dr. Park Young-kyung, a Vision AI expert at LG, and Dr. Benjamin Marx of Mercedes-Benz’ multi-purpose camera team accepted the award and delivered a speech where they described the rewarding experience of working together for many years to develop a camera solution that improved real-life safety and met the strict European NCAP safety requirements. The state-of-the-art technology developed by the two companies is capable of taking advantage of deep learning and multi radar sensors to deliver significantly more environmental data to the central processing unit for analysis. More data results in better analysis and greater safety.

“Demonstration value to our automotive customers is the ultimate reward for LG,” said Dr. Kim Jin-yong, president of the LG Vehicle component Solutions Company. “Being honored together with Mercedes-Benz is very meaningful to LG as we strive to contribute toward innovation in future mobility.”

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Celebrity Foodies Cook up Kindness in the LG Kitchen This Holiday Season With “Lasagna Love”

A screenshot of the Give LG Lasagna Love Challenge website with a Lasagna placed in a kitchen fully equipped with LG appliances.

In a unique initiative to address food insecurity and spread kindness across the United States, LG is working with global nonprofit Lasagna Love to positively impact communities by connecting neighbors through homemade lasagnas.

LG USA enlisted the help of celebrity chefs and foodies to kick off the #GiveLGLasagnaLove challenge. They will be pitching in to bake lasagnas and posting their experience across their social media channels to inspire others to volunteer and keep the cooking challenge going.

The campaign, which launched on Nov. 8 in time for the season of giving, has a goal of delivering 15,000 meals and connecting people in their communities throughout the USA. The social media campaign encourages others to join Lasagna Love’s mission of addressing the incredible rise in food insecurity among families and providing a simple act of kindness to those in need of a helping hand.

LG believes in empowering home cooks and providing them with the innovative tools they need to make the most of their time in the kitchen. Through the partnership with Lasagna Love, LG will be sharing recipes and cooking tips for LG’s InstaView ranges to motivate consumers to get involved and give them all the tools they need to make and gift the perfect lasagna.

“We’ve all been in a place of needing support, whether it’s a family struggling with food insecurity, a neighbor feeling isolated, or a friend who could use a little encouragement, we hope to inspire others this holiday season to spread Lasagna Love’s mission and connect people in their communities,” says Gail Conroy, senior director of marketing, LG Electronics USA.

Lasagna Love’s mission is simple: feed families, spread kindness and strengthen communities. According to CEO and Founder Rhiannon Menn, “Lasagna Love was created through the simple act of one family making a home-cooked meal for another family in need. As we continue to scale our mission of spreading kindness, what’s most inspiring is how we’re making life a little better not only for the families receiving a meal, but also for the volunteers who are cooking.

“We’re thrilled to be partnering with an innovative company like LG that truly understands the power in this one simple act of kindness and wants to help us reach even further,” she says.

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“Life’s Good Film” Applauded, Recognized At International Film Festivals

2021 Life’s Good Film Project with Jackson Tisi. Life’s Good Film Poster with Film Festival Awards

LG’s Cinematic Message of Hope and Humanity
Resonates with Audiences Around the World

SEOUL, Nov. 22, 2021 — LG Electronics (LG) is proud to announce that the LG and Jackson Tisi co-produced Life’s Good Film took the prize for this month’s Best Documentary Short at the Indie Short Fest, one of eight recognitions at major film festivals around the world.

Celebrating the unique perspectives and voices of a younger generation, LG’s uplifting film was also awarded as the Best Documentary Short by Dreamachine International Film Festival and honored by the Toronto Independent Film Festival of Cift. Life’s Good Film was nominated as a finalist in the short documentary category at the New York International Film Awards as well as second-finalist at the San Francisco Indie Short Festival. With the film festival industry just now getting back on its feet after a devastating 2020-2021, Life’s Good Film will be screened at the Arpa International Film Festival and the Oregon Documentary Film Festival as the award year comes to a close.

The Life’s Good Film is the touching, heart-felt culmination of the Life’s Good Film Project, which saw 531 amateur filmmakers from 33 countries share their creative interpretations of LG’s Life’s Good message. A part of LG’s 2021 Life’s Good campaign, the project put the spotlight on the diversity of the world’s peoples, cultures, and nature while simultaneously communicating the humanity and hope that unites us all.

Weaving together many of the stunning submissions sent in, director Jackson Tisi and LG collaborated to create a visually beautiful and emotionally uplifting 20-minute work of art. The award-winning short generated considerable interest online with over 240 million impressions and more than 77 million total views of related posts across social media.

“Being recognized by the respected international film festival community next to Jackson is something we never expected nor imagined,” said Lee Jeong-seok, head of LG’s Global Marketing Center. “Jackson is a master and was incredibly effective in delivering the message Life’s Good through the voices of tomorrow’s leaders. LG thanks Jackson for his peerless direction and for helping us to shape such an inspiring story.”

The Life’s Good Film is available to view on the LG Global YouTube channel and Instagram.

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5 Influencers, 5 Recipes, 5 Challenges

A screenshot from LG Austria’s KitchenLife Stories YouTube video featuring LG’s unique InstaView Door-in-Door refrigerator.

Few innovations of the past two centuries have done as much to keep consumers safe and healthy than the refrigerator. From keeping food safe to increasing their freshness, the refrigerator plays a vital role in today’s home, especially when the cooking begins. To demonstrate the unique, innovative features of LG’s unique InstaView® Door-in-Door® refrigerator, the LG team in Austria kicked off its LG KitchenLife Stories campaign which brings five popular influencers together for a challenge of skill and precision.

The campaign’s five part video series covers a different influencer in each episode, showing them cook a favorite personal dish with a little help from the show’s host, Jakob Glanzner, so expect plenty of chatter, a whole lot of fun and hopefully some splendid cooking in between the laughs. The influencers stepping up to the plate are travel and fashion influencer Irina, food blogger cookingCatrin, cake artist Sophie Agnella Anita, interior designer Katerina and DJ Mosaken.

While tackling each guest’s special recipe, key features of the InstaView Door-in-Door refrigerator will be on full display, such as the handy transparent glass window that displays the inside contents with just two quick knocks so you don’t have to open the door letting cold air and energy escape. The InstaView Door-in-Door refrigerator is just one popular LG product making life better and easier every single day for so many people.

And it’s not as simple as making a dish they adore, because each guest will have to complete a unique challenge before the show is over. In one episode, the host and the guest will decorate a cake and viewers will be able to vote and decide who completed the challenge better. All five LG KitchenLife Stories will be available on LG Austria’s YouTube channel.

For more information on the campaign, click here.

Contributed by LG Austria

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LG to Bring NVIDIA GeForce NOW Cloud Gaming to WebOS Smart TVs

LG OLED TV displaying 5 hit video games available to play with NVIDIA GeForce NOW

Leading the TV Gaming Experience With First Smart TV GeForce NOW App

SEOUL, Nov. 18, 2021 — LG Electronics (LG) announced partnership with NVIDIA to be the first TV manufacturer to develop a Smart TV app of GeForce NOW, the premier cloud game-streaming service, for LG TVs running webOS.¹ Boasting large screen sizes, lifelike picture quality and high refresh rates, LG’s OLED TVs are a perfect match for GeForce NOW. Currently available on NVIDIA SHIELD, Windows PC, macOS, Chrome OS, Android and Safari browser for iPhone and iPad. GeForce NOW allows gamers to start playing on their LG TVs and continue on nearly any device they own.

The app will be available in beta starting this week in the LG Content Store on select 2021 LG 4K OLED, QNED Mini LED and NanoCell TV models in 80 markets.² The app will enable LG TV owners with compatible TVs to instantly enjoy over 35 free-to-play games with just a compatible controller, no additional hardware required.

Games include Rocket League and Destiny 2 plus hit titles such as Marvel’s Guardians of the Galaxy and Crysis Remastered Trilogy, all playable at up to 1080p resolution and 60 frames per second. GeForce NOW Priority members get access to the most advanced platform for ray tracing and AI technologies, streaming from NVIDIA RTX-powered servers in data centers worldwide for the most responsive gameplay and gorgeous, high-quality graphics.

The powerful combination of GeForce NOW and LG OLED TV will mean immersive gaming at its finest. LG OLED’s self-lit pixels ensure the most vibrant colors and deepest blacks to make in-game environments and characters more realistic than ever. LG TVs also deliver ultra-fast 1 millisecond response time and super-low input lag for smoother visuals, better control and a key advantage over the competition.

“LG customers are expecting the best when it comes to gaming on a large screen,” said Lee Sang-woo, senior vice president of corporate business strategy at LG Electronics Home Entertainment Company. “Partnering with NVIDIA to bring GeForce NOW to LG TV owners is a sign of our commitment to deliver the best gaming experience on LG TVs running webOS.”

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¹ Complete list of compatible TV models to be announced at a later date.
² NVIDIA GeForce NOW beta is fully functional with no restrictions in features or services.

LG Smart TV Now Offers Apple Music for Even More Entertainment Options

LG TV displaying the Top Picks and Recently Played playlists on the Listen Now section of the Apple Music app

Subscribers Can Seamlessly Access Over 90 Million Songs, Thousands of
Curated Playlists, Music Videos and Live Artist-Hosted Radio

SEOUL, Nov. 17, 2021 — Starting today, LG Electronics (LG) customers around the world will be able to enjoy Apple Music on their LG Smart TVs for the ultimate listening and entertainment experience.

Now available in the LG Content Store for LG Smart TVs running webOS 4.0 and higher, the Apple Music app provides subscribers with access to over 90 million songs ad-free, over 30,000 expertly-curated playlists, music videos in 4K and the award-winning Apple Music Radio live streaming today’s hits, classics, and country. Apple Music on LG Smart TV also includes millions of tracks with time-synced lyrics, perfect for living room sing-alongs or parties. Subscribers can also access all the songs, albums, and playlists from their own music library on LG Smart TVs.

LG Smart TVs owners will enjoy the seamless Apple Music experience they currently experience across all their devices such as iPhone, iPad, Mac, HomePod mini, PC, and Android, but with the visual big-screen immersiveness that LG TVs can deliver. Owners of LG Smart TVs can download Apple Music from the LG Content Store, sign in to an existing account with their Apple ID, or begin the subscription process right from their TV by trying Apple Music free for 3 months.

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Interior Design Boom Comes to Russia

Actress Glafira Tarkhanova

Over most of 2020 and 2021, billions of consumers became much more familiar with their homes. As expected, interior redecorating has become a top priority for many homeowners as well as renters. According to a study conducted by Sberbank Insurance, a subsidiary of Russia’s largest bank, nearly 85 percent of older apartments were renovated to some extent during 2020. Designer home appliances that integrate seamlessly with Russian consumers’ living space and offer maximum convenience and versatility have been in hot demand. Against this backdrop, LG leveraged the opportunity to introduce its stylish range of furniture concept appliances in Russia.

TV personalities Ekaterina Odintsova and Yulia Baranovskaya

The chic LG Objet Collection along with LG’s vision for a more unified and stylish home with more convenience were showcased at an exclusive event held in Moscow. Under the theme LG at New Heights, the occasion focused on the global trend of personalized living, accelerated by a global reset that forced consumers to reevaluate their priorities.

LG invited a diverse range of guest speakers to share their insight into new and emerging lifestyle trends and to tell their own personal stories about how certain lifestyle solutions made their homes more usable and their lives far easier. Famous TV personality, Ekaterina Odintsova, who recently moved into a beautiful house in the country, noted that LG’s appliances and high-tech gadgets have given her and her family more time and freedom, while also allowing her to create the interior design she had always dreamed of.

TV host Yulia Baranovskaya

At the heart of the event, the LG Objet Collection impressed attendees with its effortless chic style. LG’s exquisite designs boast premium materials, understated aesthetics and ultimate usability, providing the elegance and flexibility Russian consumers look for when planning the perfect living environment.

Chef Marco Prazzoli

The event also offered guests the opportunity to experience some of LG’s latest top-notch kitchen appliances in action. Russia-based Italian chef Marco Prazzoli whipped up and demonstrated faster and more efficient cooking methods using LG’s oven, built-in cook-top and microwave, preparing and serving delicious dishes that delighted the taste buds at the show.

Interior designer Anna Muravina

With an eye-catching yet subtle mint-pastel finish, the Objet cooking appliances matched perfectly with the kitchen counters and the adjacent dining tables, which featured place-settings inspired by interior designer Anna Muravina and her popular home decorating book, Happy Interiors Recipes.

Actress Nonna Grishaeva

The LG Objet Collection on display at the recent Moscow event demonstrated LG’s continuing ability to adapt to consumers’ ever-changing lifestyle trends. Bringing instant sophistication to any interior design, the company’s alluring appliances are ready to elevate any space in Russia and beyond.

Contributed by LG Russia

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Solar Plays Pivotal Role on LG’s Road to Zero Carbon

A photo overlooking LG’s Rayong plant in Thailand.

Companies and manufacturers around the world are increasing their efforts to move away from fossil fuel-based means of production to renewable energy. LG Electronics is in an enviable position because it is one of the biggest producers of solar panels in the world. As such, LG has committed to achieving zero negative environmental impact and reducing carbon emissions in the production phase by 50 percent compared to 2017 figures by 2030.

Rayong, Thailand

As a key part of its commitment to transition completely to renewable energy by 2050, LG Electronics completed the construction of a roof-type solar power plant at its production facility in Rayong, Thailand. Established in 1997, the Rayong plant is one of company’s key manufacturing hubs for LG home appliance products. The plant is equipped with 9,400 solar panels with a capacity of 4.2 MW (megawatt) and began collecting solar energy last month.

This business was launched last year in partnership with several partners including global investment company BECIS (Berkeley Energy Commercial Industrial Solutions). Under the mutually beneficial structure of a power purchase agreement (PPA), LG expects to produce high-quality renewable energy based on its advanced technology and reduce facility costs by receiving a steady stream of energy at below market price.

“As an important production base for producing LG’s washing machines and air conditioners, we are fully committed to achieve the RE100 goals of converting to 100 percent renewable energy sources,” said Jaesung Lee, president of LG Electronics Thailand. “By installing the solar panels on the unused space of the factory roof, we were able to reduce the overall cost of construction while maximizing space utilization.”

Englewood Cliffs, New Jersey

LG is already generating solar energy at its manufacturing site in Noida, India, which is equipped with solar modules with a capacity of 3.2 MW. LG’s North American corporate headquarters in Englewood Cliffs, New Jersey, USA has made solar a key component of its goal to convert all energy used in production and North American offices into 100 percent renewable energy by the end of 2021.

These are just some of the examples of the initiatives LG is taking to reach its sustainability goals around the world to create a better world for all. And there’s more to come…

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Award-Winning Artist John Legend Named LG SIGNATURE Brand Ambassador

An image of John Legend leaning against LG SIGNATURE Wine Cellar

Upcoming Holiday Collaboration With Legend Hits All the Right Notes,
Illustrates Timeless Value of LG SIGNATURE Products

SEOUL, Nov. 12, 2021 — LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador. Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign, Legendary Gift: the SIGNATURE, featuring a collaboration between LG’s premium brand and Legend’s wine label, LVE: Legend Vineyard Exclusive. As one of the most celebrated and cherished artists of his generation, Legend stands out as the first African-American male and one of only 16 individuals to achieve EGOT (Emmy, Grammy, Oscar, Tony) status.

To celebrate the partnership, a new holiday song by John Legend titled “You Deserve It All” is being released today and is available on 11 streaming platforms such as YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others.^* The song, produced by Grammy Award-winner Raphael Saadiq, was co-written by Legend and Diamond-selling singer/songwriter Meghan Trainor exclusively for LG SIGNATURE. Drew Kirsch – who helmed videos for Taylor Swift and Shakira – is directing the music video which will be released later this holiday season.

Legend will extend his ambassadorship into the next year via a unique collaboration between his LVE wine label and LG SIGNATURE. An event in Napa Valley hosted by Legend in Spring 2022 will showcase LG SIGNATURE Wine Cellar with its proprietary technology to maintain precise temperature and humidity control so fans can enjoy the optimal flavor and taste of Legend’s wines at home.

“I’m excited to partner with LG SIGNATURE this holiday season,” Legend said. “This new song is all about lavishing your loved ones with the best you have to give. LG SIGNATURE’s products are innovative, creative and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable.”

Lee Jeong-seok, head of LG Electronics’ Global Marketing Center, said LG Electronics will communicate the aesthetic and technical value of its high-end home appliance products to support LG SIGNATURE’s philosophy that Art Inspires Technology, Technology Completes Art. “Legend is the perfect embodiment of the LG SIGNATURE brand philosophy,” Lee said. “We couldn’t be more thrilled to partner with such a great artist to help communicate the timeless value of LG SIGNATURE to even more consumers worldwide.”

LG SIGNATURE is committed to partnering with exceptional individuals from diverse spectrums of life to communicate its brand philosophy and showcase the unmatched style and quality of its premium home solutions. Among its global ambassadors are international style icon Olivia Palermo, top professional female golfers Ko Jin-young and Park Sung-hyun and acclaimed ballerina and principal dancer for the American Ballet Theatre, Misty Copeland.

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^* Also available on Korean streaming services Melon, Genie, Flo, Naver Vibe, Bugs! and Soribada.

Enhancing the Driving Experience With Augmented Reality

An image demonstrating LG’s AR software solution as it guides a driver by highlighting the correct lane.

Over the years, the growth in connected cars and the development of autonomous driving technology has led to vehicle software becoming more critical in the operation of a car. As vehicles get smarter, automakers are finding themselves focusing not only on the hardware but also on software solutions to make the on-road experience not only more convenient but safer as well.

In line with this evolution, LG Electronics has been accelerating the commercialization of its augmented reality (AR) software solution for vehicles. This advanced software is designed to offer real-time assistance to drivers, helping consumers accurately assess driving conditions to keep themselves, and others, safe on the roads.

The software helps drivers better judge driving conditions by projecting key visual information – current speed, relative position of nearby vehicles and pedestrians, best route to the selected destination, etc. – onto the inside of the vehicle’s windshield as a head-up display (HUD) so drivers never have to take their eyes off the road, while still making the information viewable on the In-Vehicle Infotainment (IVI) system’s bright, clear display.

A number of LG’s core technologies are integrated into the company’s advanced AR solution. Vehicle Sensor Fusion, analyzes ADAS information collected by the car’s front camera as well as a real-time map, GPS and vehicle-movement data to provide more accurate information on the IVI display. Human Machine Interface (HMI) Framework assists in the rendering of visual information while Driving Data Prediction compensates for sensor latency by integrating camera images of the external environment with vehicle data in real time. LG’s AR solution is offered to automakers as a package that includes the SDK (software development kit), UI (user interface) Composer and Simulation Tool that not only makes it easy to integrate into customers’ vehicle software platforms but easy to maintain and update as well.

LG’s Vehicle component Solutions (VS) Company produces navigation systems, instrument clusters, head-up displays, HMI solutions and IVI systems, among others. These capabilities enable the company to adapt and respond to the diverse needs of its automotive customers, including unique requirements related to vehicle platform policies and purchasing strategies. AR is a key pillar of the ongoing digitization of the automotive industry and LG’s offering in this space is a big evolutionary step forward, one that will elevate the driving experience and make our roads safer for everyone.

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LG Honored With 24 Awards for Innovation Ahead of CES 2022

Various Products From LG Recognized for Contributing to Innovation,
Including OLED TVs, Home Appliances and B2B Products

SEOUL, Nov. 11, 2021 – LG Electronics (LG) has been recognized once again for its excellence in technology with CES 2022 Innovation Awards, collecting a total of 24 accolades leading up to the largest industry trade show in January.

Every year the Consumer Technology Association (CTA) selects the most innovative products among those being unveiled at the organization’s trade show. For CES 2022, Innovation Award recognitions were extended to the most advanced and unique products among LG’s portfolio for the coming year. Most notably, 2022 marks the 10th consecutive year that LG OLED TV has been recognized with a CES Innovation Award, a testament to the advanced technology behind LG’s industry-leading home entertainment product.

LG also received recognition for innovations for its home appliance products including LG InstaView^® French-Door Refrigerator Objet Collection, LG tiiun, a new concept in indoor gardening, and LG PuriCare Air Purifier Pet featuring Multi-Filtration System with Photocatalytic Deodorization Filter along with a HEPA filter to capture harmful gases, odors, dust and other allergen-causing particles. LG One:Quick from LG’s B2B IT division also caught the judges’ attention for its unique video conferencing solution at a time when remote working has become the norm.

The full list of LG’s CES 2022 Innovation Award recipients will be announced in conjunction with LG’s press conference scheduled on January 4, 2022, ahead of CES 2022 taking place January 5-8, 2022.

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LG Newsroom