A modern interior blended with sophisticated design and technology surrounded by nature creates the perfect environment to enjoy life. To create a home fitting for a premium lifestyle, LG Electronics Poland recently collaborated with architect and interior designer, Paweł Jurkiewicz, whose aesthetics are best described as a combination of various forms, textures and materials inspired by contemporary design and, now, cutting-edge technology.

The project house of LG Poland and Paweł Jurkiewicz, a splendid mansion covering more than 1,000 square meters, is located on the bank of the Narew River. This iconic place features a curvaceous exterior design symbolizing the winding shape of the river. With its glass-paneled interior opening into the wilderness, the surrounding trees and meadows have been fully preserved while a swimming pool and running track were added to fit the lifestyle of the occupants.

“The biggest challenge was to balance modern architecture using concrete, steel and glass to create a warm, intimate atmosphere,” says Paweł Jurkiewicz. He began with natural materials, including dark oak, warm gray marble and soft beige tones while utilizing draped woolen curtains to knit it all together.

Jurkiewicz always opts for strong contrasts among elements to make the interior more significant and luxurious. “The striped black-and-white stone of the RiFRA kitchen island and the smooth cobalt rug by Edition Bougainville in the living room give more personal touch. Also, they make the space look more elegant, relaxed and capacious,” says Jurkiewicz.

And, when selecting electronic devices to fill in the house, Jurkiewicz was seeking the ideal realization of the best performance, design and technology. He wanted products with best performance featuring beautiful, slim design that could fit perfectly into modern interiors, while also being friendly to nature.

To realize his vision, the designer worked with specialists from the LG Brand Store in Warsaw and chose eight different LG OLED TVs for the living room, bedrooms, study, gym and swimming pool. Thanks to LG’s self-lit OLED, LG OLED TVs can display content with infinite contrast, deep blacks and amazing colors. Also, the least harmful plastics are used in the production of LG OLED TVs, as confirmed by the SGS Eco Product certificate.

“For the huge living room, we opted for the 88-inch LG OLED TV from the premium SIGNATURE line. The perfect proportions and refined finish with the brushed steel housing harmoniously complements the luxurious décor,” adds Jurkiewicz. And, for the bedroom, the architect opted for the 65-inch OLED TV, set up on a retractable ceiling mount, so that the occupants can enjoy movies lying comfortably in their bed at night, while also enjoying the unobstructed sunlight in the morning.

“Throughout the collaboration with LG, I learned first-hand that technology can help designers actualize their vision. Therefore, designers must look for innovative solutions as I did, thanks to help from LG. Then, no design elements or user convenience have to be compromised in the process,” concludes Jurkiewicz.

Contributed by LG Poland

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With online video content increasingly becoming more integrated into our daily lives, consumers are becoming even more reliant on this form of media for entertainment, information and social interaction. LG’s response to this trend is LG StanbyME, a 27-inch wireless screen with a built-in battery attached to movable stand, offering unrivalled convenience and viewing comfort to make it the ideal companion for today’s viewing habits.

Unlike a PC, LG StanbyME is mobile, with its own battery for three hours of viewing between charges. Unlike a laptop, LG StanbyME offers a touchscreen and doesn’t require a desk or a lap. Unlike a tablet, LG StanbyME delivers content on a spacious 27-inch display.

To celebrate the first launch of this category-busting home entertainment product outside of South Korea, the Hong Kong team at LG Electronics designed a pop-up event in Central Market last week. Redesigned in 2021 as a Playground for All, Central Market is a local landmark of culture and heritage and the ideal location for LG to introduce the product’s revolutionary design and easy-to-use features.

The event stage was divided into four major zones – Kitchen, Living Room, Study Room and Product Island – to demonstrate how the product perfectly fits into diverse, modern lifestyle settings.

In the Living Room zone, LG StanbyME was accompanied by LG appliances including LG CordZero A9 Kompressor vacuum cleaner and LG PuriCare Air Purifier to illustrate how its clean, sleek design easily blends into a typical living space. The screen demonstrated its ability to support a diverse selection of content via pre-installed apps from top content providers including Netflix, Disney+ and popular local content from ViuTV.

A special live streaming section in the Study Room zone highlighted the versatility of the device’s Mobile Screen Mirroring feature using NFC. By connecting their smartphones to LG StanbyME, users can comfortably view everything on their phones on the larger display. LG StanbyME also connects to the LG ThinQ app, LG’s proprietary AI platform, to control specific functions on the display.

With its built-in rollers and the rotatable screen that can be displayed both in vertical and horizontal orientations, LG StanbyME’s strengths in mobility and flexibility were on full display at the launch event, attracting modern cosmopolitans who are always on the lookout for uplifting personal lifestyle products that offer unique customer values and support home-centric lifestyles.

What the guests immediately appreciated about LG StanbyME was the fact that this was a product that was designed for and during a time when consumers are reevaluating their habits when it comes to entertainment. As the world – including Hong Kong – enters the third year of a global pandemic, consumers have gotten used to the idea of entertaining themselves at home rather than frequenting cinemas and theaters.

For these consumers, LG StanbyME couldn’t have come at a better time.

Contributed by LG Hong Kong

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With global social distancing guidelines forcing millions to work or attend classes from the comfort of their homes, virtual gaming has emerged as the top form of leisure in Kenya, bringing people together online.

According to a report by PwC, Kenya was ranked among the top ten gaming hubs in Africa in 2019 with the local market projected to reach USD 118 million by 2022, doubling in size in just five years. The industry is quickly shaking off the narrative that gaming is just for kids and idlers and is being recognized as a tool for social and economic empowerment as the esports ecosystem matures and touches on other industries such as event planning and game development.

To offer local consumers a peek at the future of esports, the LG team in Kenya set up the PSG FIFA Fan Fest 2021 League, a premier esports competition to give young athletes an opportunity to play against the best, to become the best. Organized in partnership with Pro Series Gaming (PSG), a top esports brand in Africa, the program attracted 128 players divided into two pools of 64 players.

All matches were played on 65-inch LG OLED TVs, ideal for esports because of their extremely low input lag and unmatched 1ms response time. With every move the players made appearing instantaneously on screen, there was plenty of action and suspense over the six months of the tournament.

In a hotly-contested match of EA Sports’ popular FIFA 21 and FIFA 22, Gamer Namzzie emerged top in Pool A followed by Barimaina in second place and Dinox third. In Pool B, Mzangwar254 took the top spot with Machulinski and Bad News following closely behind. The two top winners of each pool were awarded LG Tone Free wireless earbuds while the second and third-ranked players each took home LG Bluetooth speakers. The winner of the final Champions eCup, the final match of the FIFA Fan Fest, received the coveted top prize of a 55-inch LG HD TV.

The Grand Final of Season 1 was held on September 17 while Season 2 concluded on December 11, with both streamed live on PSG’s Youtube channel.

Contributed by LG Kenya

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LG’s virtual personality Reah Keem became the first virtual artist in Korea to sign a deal with an agency, a possible look at what’s around the corner in entertainment as virtual and physical worlds collide.

Reah will be making her debut as a singer under the MYSTIC STORY label, an entertainment company in South Korea. Established by singer-songwriter Yoon Jong-shin in 2011, MYSTIC STORY is actively involved in creating compelling content with musicians and actors for every type of platform.

Since Reah was first introduced to the public at CES 2021, she has continued to remain active on Instagram, sharing content with fans and performing her own musical compositions. Under the tutelage of MYSTIC STORY, Reah will take part in a new project led by founder and executive producer Yoon to showcase Reah’s distinctive voice.

“Singing about universal themes such as love, acceptance and unity is what I want to focus on,” said Reah. “In the near future I’d love to work with various artists in fashion and visual arts to broaden the style of content for my fans to enjoy. The opportunities as a virtual artist are endless.”

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