The wait is finally over for avid racing game fans and true Forza Fanatics as Forza Horizon 5 finally hits the shelves of online game shops everywhere. To celebrate the November 9 arrival of the highly-anticipated title, LG Electronics is teaming up with Xbox to host an innovative and exhilarating pre-launch event. Brought to life by the immersive power of LG OLED, LG-Microsoft’s bespoke Dream Gaming Setup unveiled the new game in full glory for the first time in England as a virtual racing experience without equal.

Taking place over two days from November 6-7 at Dunsfold Aerodrome in Surrey Hills, UK, the LG OLED-powered action-packed affair let invitees take on several Forza Horizon 5 driving challenges to experience a variety of different cars, driving modes and environments all set in Mexico. Challenges, such as Drift Lab for mastering the difficult art of drifting, were designed specifically for the event to help players hone their virtual driving skills and prepare them for the dream gaming experience. Prizes and bragging rights were at stake for those unafraid to push the accelerator to the floor, and their cars to the limit.

An immersive custom-built driving pod located on one of the aerodrome’s runways, the LG Dream Gaming Setup brought all the excitement of Forza Horizon 5’s open-world racing roaring to life in a real outdoor setting. The pod delivered a true 4D experience, surrounding drivers inside three large LG OLED screens to fill their field of vision. Pre-recorded environmental sounds, smells and sensations added to the sense of realistic immersiveness. Once buckled in, guests took the wheel and competed with one another to finish atop of the leaderboard, all while enjoying the unrivalled responsiveness and immaculate image quality of LG OLED.

In addition to offering all attendees a sought-after opportunity to play Forza Horizon 5 ahead of its global release, the high-octane event showcased all the qualities that make LG OLED a favorite with serious gamers worldwide, including stunning picture quality, fast response times, low input lag and support for the latest HDMI 2.1 features.

A gamer’s delight, LG OLED TV is perfect for playing all the latest PC and console titles, its self-lit pixels and large screens delivering infinite contrast and vivid colors on an impressive scale. In addition to being the world’s first OLED TVs to support Dolby Vision^® HDR gaming at 4K 120Hz, LG’s next-gen displays boast a 1 millisecond response time and support for advanced HDMI 2.1 features, including variable refresh rate (VRR) and auto low latency mode (ALLM). They’re also G-SYNC^® Compatible and AMD FreeSync™ Premium certified, and come with LG’s Game Optimizer and Game Dashboard.

Whether it’s racing simulations, first-person shooters, RPGs or anything in between, LG OLED unleashes the best gaming experiences imaginable with picture quality and gaming features that no other TV can match. For more information on gaming on LG OLED TVs, click here.

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In keeping with LG’s philosophy Art Inspires Technology, Technology Completes Art, LG recently took on the challenge of bringing together an artist with advanced OLED TVs so that masterpieces can be experienced exactly as intended thanks to the true-to-life colors and deep blacks of OLED technology. To mark the launch of LG G1 series OLED TV featuring Gallery Design in France, LG teamed up with pop street artist Jisbar, renowned for his talent for reinterpreting classic masterpieces by the likes of Leonardo Da Vinci, Frida Kahlo, Gustav Klimt and Andy Warhol.

One of the most creative artists of his generation, Jisbar made history in 2019 by becoming the first artist to combine aspects of art, engineering and physics to send his Punk Mona painting into Earth’s orbit. In fact, his passion for pushing the limits is exactly why he was LG’s partner of choice to create vibrant art for LG’s most advanced OLED TVs.

This talented young artist created three pieces specifically for the LG OLED Gallery, each one boasting a different theme: Sport, Game, Design. One of Jisbar’s three works will be donated to the Téléthon, the 30-hour French charity event that takes place in early December every year to raise funds for neuromuscular diseases research.

In addition to his own unique style and technique, Jisbar is keen to honor the artists who have contributed to the art world over the years. Jisbar frequently paints with the International Klein Blue (IKB) pigment, a signature ultramarine patented by French artist Yves Klein in 1957 that is difficult to recreate. As seen in Jisbar’s work, Sport, the color takes on a whole new level of dynamism and depth on LG OLED TV.

In a demonstration in front of a live audience, Jisbar added finishing touches to Sport, depicting the Greek Titan Atlas carrying the world on his back beside basketball legend Lebron James. Jisbar used a sport-themed color palette of yellow, orange, brown and green to paint an interpretation of Superman to represent athletes’ superhuman athleticism and strength.

Jisbar’s Game painting brings the realms of gaming and television together through gold coins and LEGO bricks. In this explosion of creativity, the dominant presence is a classic reinterpretation of René Magritte’s The Son of Man, the well-known overcoat, bowler hat and green apple revisited with a twist.

For his final work, Jisbar took its inspiration from The Mona Lisa.

“I diverted from the original masterpiece with several patchworks for her iconic face to bring a more modern and chicer look,” Jisbar explained. “To match the design and premium aspects of LG G1 series OLED TV, I chose to depict the hands from Michelangelo’s The Creation of Adam and sketches of iconic chair designs including the Eames Lounge Chair and Ottoman, to express how design is constantly evolving. And to add my trademark touch to the piece, I used the spray tips I often use in my paintings.”

“I’m delighted to have collaborated with LG for this project,” added Jisbar.

Contributed by LG France

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The living room has become the de facto dance floor for people all around the world, a venue for many impromptu solo dance parties or brave attempts at mastering the latest TikTok dance challenge. LG SIGNATURE, a proud supporter of the arts and a brand that delights in bringing consumers artistic, joyful moments, recently partnered with one of the world’s most celebrated contemporary dance companies to deliver a moving experience in the home.

As the newest major partner of Australia’s Sydney Dance Company, LG SIGNATURE will be supporting upcoming performances and events as well as Classes Livestream, an exciting new format of hybrid dance class. Allowing people at home to practice along with the Company’s professional dancers, the interactive online classes will be a major draw for all dance enthusiasts and especially those whose studios have been closed through the pandemic.

LG SIGNATURE and Sydney Dance Company will also be marking their new partnership by offering free eight-week subscriptions to Sydney Dance Company’s Livestream Plus+ (which includes Classes Livestream) to 250 lucky Australian fans. With dynamic, expert teachers, and delivering the same energy as a real in-studio dance class, Classes Livestream brings home the joy of movement and provides an exceptional workout!

Misty Copeland

A global brand that lives by the philosophy, Art Inspires Technology, Technology Completes Art, LG SIGNATURE is a long-standing partner to the famed American Ballet Theatre (ABT). At this year’s ABT Fall Gala, LG SIGNATURE showcased its revolutionary OLED R TV and unveiled a unique, interactive art installation, named See Beyond after the brand’s OLED R marketing campaign. In attendance at the elegant gala was acclaimed ballerina Misty Copeland, the first African American woman to be promoted to the position of principal dancer in the ABT’s 75-year history. Along with style icon Olivia Palermo, both women are brand ambassadors for the LG SIGNATURE brand.

Olivia Palermo

Eliciting wonder and audible gasps at the exclusive event, the See Beyond installation employed LG CineBeam 4K UHD Laser Projectors to create a 360-degree 3D video capturing the graceful movements of ABT principal dancer, Skylar Brandt. The advanced 3D mapping enabled by LG’s cutting-edge projectors even provided attendees with the unique experience of being transformed via the magic of technology into an effortlessly elegant dancer.

A pair of LG SIGNATURE OLED R TVs displayed in beautiful clarity, memorable ABT ballet performances such as The Nutcracker and Desire in stunning 4K. Brought to life by the color, contrast and smooth motion that only OLED can offer, ABT dancers moved seamlessly from one screen to the other.

Recognizing that life is movement, LG SIGNATURE – the brand that unites artistry and technology as no other can – will continue to support the world’s leading proponents of dance and find new ways to enrich people’s lives in the pandemic era and beyond.

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According to a survey conducted by the career website Indeed, 73 percent of respondents replied that they missed socializing with colleagues while working remotely. Given that some aspects of remote working may be around for the long term, LG and Gen.G Esports came up with a creative way to bring remote LG workers – as well as friends and family – together to promote teamwork and camaraderie in the spirit of healthy competition.

The LG UltraGear LoL Cup tournament invited LG Electronics’ employees and their families to battle it out in the globally popular online multiplayer game, League of Legends. The event gave LG employees of all ages and locations the opportunity to connect with one another and experience the culture of esports. The event included free coaching sessions courtesy of Gen.G Global Academy and gave all gamers the opportunity to experience LG’s latest UltraGear gaming products.

The tournament ran from August to October, attracting a total of 68 teams consisting of 340 players. Winners received gaming-related prizes including UltraGear laptops, monitors and speakers. The event included a “family camp” with the purpose of creating lasting memories with gaming as the backdrop. Gaming and non-gaming staff alike could take part in a number of activities, such as League of Legends classes for kids, lively talk shows and live broadcasts featuring eports legends.

As long-time supporter of esports, the tournament was another creative way for LG to introduce more people to the exciting world of gaming. Through its partnership with Gen.G, one of the most influential esports organizations in the world, LG has been able to connect to the top gamers in the world to get their valued input on new UltraGear gaming products under development. The respect LG has for its gaming fans is reciprocated in kind.

Esports are no longer just for serious gamers or a hobby for only Millennials and Gen Z. The growing esports audience is expected to reach approximately 580 million globally by 2024. With dedicated TV channels and platforms such as Twitch, Periscope and Smashcast, gaming content has already surpassed many traditional sports in terms of popularity.

“Through esports, we’re able to bring coworkers together and experience teamwork in more creative ways,” said Kim Jung-jin, a member of the winning team. “We have new opportunities to meet colleagues from different departments across all strata of the company. Fostering that sense of unity is very important for everyone’s well-being.”

“I particularly loved the education sessions, where my son and I learned the basics of League of Legends,” said Woo Jung-ho, another participant. “The tournament has really sparked my interest in gaming and changed my perception to gaming culture. I used to think gaming was just for the younger generations. I think other organizations could benefit from this kind of outside the box activity.”

The LG UltraGear LoL Cup tournament for employees demonstrated that technology isn’t just useful for remote working but for remote family fun as well. Through this experience, LG is convinced that there are more untapped opportunities for creating lasting memories during these transformational times.

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LG Electronics announced the first group of startup companies that have been accepted into LG NOVA’s Mission for the Future global challenge program. As a part of the Proto Challenge, a preliminary startup competition designed to feed into LG NOVA’s global challenge program, eleven companies were selected based on their proposed solutions for a better life in the areas of connected health, energizing mobility, smart lifestyle, the metaverse and innovation for impact. These are key areas that LG NOVA is focusing on in its effort to build for the future with innovative startups.

The startups selected from the Proto Challenge competition will be joined by 40 additional companies selected in the Mission for the Future Challenge to become the First Fifty to work with LG NOVA’s incubation team. LG NOVA and the selected startups from both challenges will work closely together to refine their business and engagement ideas to potentially unlock resources and funding for proof-of-concept development and grow a business in collaboration with LG.

The companies were selected based on the following criteria: a clear vision to growing business with LG, a convincing pathway to commercialization and the uniqueness of the proposed solution or product. LG NOVA intends to provide up to USD 20 million in funding and resources to support the top 10 chosen businesses from the challenge.

The selected companies from the Proto Challenge are:

In Connected Health:

• Quiqmeds – A SaaS platform providing an alternate solution to retail pharmacies that use dispensing units for prescription fulfillment in physicians’ offices at the point of care. The solution puts the prescribed drug in the hands of the patient within minutes when they are still at the doctor’s office.
• XRHealth – XRHealth operates state-of-the-art Virtual Clinics, utilizing proprietary FDA registered medical virtual reality (VR/AR) applications. XRHealth integrates immersive VR/AR technology, licensed clinicians and advanced data analytics on one platform, providing a comprehensive therapeutic care solution for patients to receive treatment from the comfort of their home. The company focuses on three main therapeutic areas: pain management, neurological disorders and behavioral health.
• MayaMD – MayaMD develops and sells engaging artificial intelligence (AI) platforms that improve healthcare. Maya’s solutions quickly gather a user’s symptoms, past medical history and/or laboratory results and convert this data into a list of potential diagnoses and follow-up care suggestions. By enhancing communication between patients and clinicians, the tools create an opportunity for better health outcomes.

 

In Energizing Mobility:

• Driivz – An end-to-end EV charging management platform offering operations management, energy management, user management, public and workplace and EV fleet charging management, as well as various advanced billing capabilities and EV driver applications.
• Resilient Power – EV charging stations that reduce the grid upgrades, size, permitting and installation labor by 90 percent.
• SparkCharge – One of the world’s first mobile and intelligent on-demand EV charging network. 

In Smart Lifestyles:

• EveryKey – Military-grade smart key that wirelessly unlocks your devices and online accounts when you’re nearby, then locks everything down when you walk away.
• Chefling – The first AI-powered kitchen assistant providing a single platform to connect all your kitchen and cooking needs in today’s smart home.

In The Metaverse

• IQ3Connect– A web-based VR/AR platform for rapidly delivering scalable remote collaboration and training solutions.
• I3M.tv – Lets people connect, communicate and experience together in lifelike, immersive and interactive environments optimized for 3D and VR. The platform is updated with new experiences and features weekly. I3M.tv is backed by multinational investors and is poised to expand across multiple verticals such as entertainment, virtual travel, hospitality and more.

And Lastly in Innovation for Impact:

A.KIN – Women-led company that uses AI avatars and robots to help users run their homes, specifically providing support for people living with disabilities and caregivers.

Following the close of the challenge applications, LG NOVA will be hosting Mission Launch, a virtual event series for startups, from November 15-19.

The event will feature industry leaders from across corporate technology companies, domain experts, founders and entrepreneurs, all innovating to address global issues and challenges. In addition, during the week, attendees will hear advice from VCs, advisors, corporate and marketing leaders on positioning their business for growth in this changing landscape. All applicants are invited to join LG NOVA and experts across the industry to discuss the key topics that will impact our future.

Register for the event at missionlaunch.lgnova.com.

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One of the hot spots for hipsters in Seoul, Seoungsu-dong is a perfect destination for zoomers and Instagrammers craving fresh, new experiences. A busy industrial area in years gone by, the district is now a vibrant hub of creative energy and unexpected charm; its abandoned warehouses and factories reborn as Instagram-worthy cafes and shops. Right now, one of the area’s main attractions is the Goldstar Arcade, a pop-up retro gaming parlor opened by LG Electronics (LG) inside a suitably cutting-edge fashion concept store.

Open from October 21 to December 19 this year, LG’s Goldstar Arcade features “Newtro,” the innovative combining of retro and modern sensibilities to deliver a variety of all-new experiences. Visitors can explore several different zones, including the OLED Gaming Zone and Lifestyle Experience Zone. And once they’re done gaming, they can relax in the arcade’s chic café, which sells delectable treats and exclusive merchandise.

Reminiscent of an old-school game arcade, the OLED Gaming Zone is where visitors can play nostalgic arcade classics and newer console titles on LG’s stellar OLED TVs. With their powerful gaming performance and immaculate picture quality, the company’s next-gen TVs have what it takes to instantly turn any gamer into a fan.

Additionally, the arcade boasts the Self-Lit Tunnel, which represents the self-illuminating pixels that give LG OLED TV its vibrant colors, deep blacks and superb contrast. Visitors pass through the tunnel to get to the OLED Gaming Zone, where they can unwind by gaming on one of the 10 state-of-the-art LG OLED TVs installed there. Anyone who loves racing games should definitely pull in to LG’s “victory lane,” where three 48-inch LG OLED TVs are seamlessly connected to give players a very real sense of being in the cockpit of a ridiculously fast race car.

 

Inspired by 1970’s American diners, the café adds to the unique vibe of the Goldstar Arcade. As well as being a great place to recoup before the next race, match or battle, the café is also where visitors can head to buy exclusive merchandise, including canvas tote bags, tea mugs and tumblers, all emblazoned with the logo of LG’s precursor, Goldstar.

With engaging, interactive experiences like those on offer at the Goldstar Arcade, LG will continue to connect with younger consumers while highlighting the unmatched performance and capabilities of its industry-leading OLED TVs.

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Many decades have passed since the first and second industrial revolutions birthed the factories, transportation and infrastructure that changed the world forever. The third industrial revolution is well underway and if LG has any say, the next revolution will be no less disruptive, with smart technologies changing both corporate cultures and customer experiences on a global scale.

LG Smart Park I at Changwon

LG is embracing this change with the digital transformation of its manufacturing processes, starting with its largest appliance facility. After four years and USD 668 million, LG transformed its main home appliance plant in Changwon into the eco-minded LG Smart Park. The first phase, Changwon Plant 1, will begin churning out refrigerators and water purifiers starting this month.

Kitchen appliance manufacturing automation

This digital transformation significantly increases automation in the process of manufacturing kitchen appliances, from assembling and inspecting to packaging the products. The integrated monitoring system employs big data and deep learning to further enhance production efficiency and quality competitiveness. What’s more, energy efficiency and safety are enhanced thanks to a more advanced energy management solution and earthquake-resistant architecture.

5G-powered automated guide vehicle

The factory’s logistics system has also been strengthened to secure the highest productivity possible through 5G-powered automated guide vehicles and an automatic supply system boasting cutting-edge technologies. Intelligent unmanned warehouses and high-altitude conveyor belts enable this next-generation facility to increase its annual production capacity from 2 to 3 million units.

A high-altitude conveyor belt delivering supplies inside the smart factory

LG Smart Park is optimized for LG’s modular design process which simplifies manufacturing to significantly reduce time and cost. Modular design simplifies and standardizes components that go into a product (like LEGO blocks) to more efficiently produce various products. This allows LG to reduce the time needed to develop new products that reflect the needs of different consumers.

LG’s plan for Smart Park is to expand the facility to six lines across two buildings by 2024 all the while continuing to deliver new value to consumers, enhancing and expanding its premium home appliance production systems on a global scale.

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