LG One:Quick, Innovative Communication Solution for New Way of Working

One:Quick Flex used in an open working space

Designed for All Types of Business Usage Scenarios,
Unique Display Solution Redefines Work in the New Era

SEOUL, Oct. 19, 2021 — LG Electronics (LG) announces the launch of LG One:Quick, a display solution so revolutionary that its arrival brings with it a whole new category. Developed in response to the new ways people work, LG One: Quick has the potential to change and expand how individuals, coworkers and teams communicate in the new reality of remote working. LG One:Quick consists of One:Quick Works (model 55CT5WJ), One:Quick Flex (model 43HT3WJ) and One:Quick Share (model SC-00DA), a dedicated wireless screen sharing solution.^*

One:Quick Works is an advanced 55-inch 4K UHD video conferencing display and all-around productivity tool suitable for a variety of workplace environments such as a conference room. One:Quick Flex with its 43-inch 4K UHD touchscreen is designed with a movable stand to accommodate diverse usage scenarios across all types of businesses settings. Both models are based on the Windows platform and are compatible with a huge library of video conferencing applications and collaboration tools. Once paired with One:Quick Share, users can easily and quickly connect their laptops wirelessly to compatible LG digital signage products.

One:Quick Works For Maximum Productivity

A welcome addition to any conference space, LG One:Quick Works delivers seamless interactive communication for smooth, productive office meetings. A winner of Red Dot Award 2021, this all-in-one solution features a built-in Windows PC, crisp 4K UHD camera, microphone, speaker and digital whiteboard. In addition to LG’s built-in video conferencing solution, One:Quick Remote Meeting, users can use shortcuts to effortlessly install popular video conferencing and collaboration apps such as Teams, Webex and Zoom to instantly enhance productivity. The high-gain microphone is effective in clearly capturing voices up to six meters away with minimal background noise while the 3,840 x 2,160 resolution camera automatically tracks and focuses on the individual speaking. Both the camera and microphone can be easily disabled for maximum privacy and peace of mind.

One:Quick Works also offers easy-to-use management and control features. Ready out-of-the-box and free for the first six months, LG’s One:Quick Remote Meeting video conferencing application works seamlessly with One:Quick Works to share documents in various formats, perform real-time interactive drawings and automatically detect who’s speaking on the other end.

One:Quick Flex For Ultimate Versatility

LG One:Quick Flex is designed for a wide variety of business use scenarios such as small group meetings, one-on-one discussions and group presentations but is also an excellent option for hospitals, schools and homes where people may be working, learning or talking to other parties remotely. With a video camera that captures a wide 88-degree field of view, the display rotates to work in both landscape and portrait modes and features a split-view mode for easier multitasking. A microphone and camera, intuitive interface, full touch pen support and whiteboard functionality complete the package. One:Quick Flex can be mounted to a movable stand for easy transport between the shared meeting space to the CEO’s corner office for an important video conference.

One:Quick Share For Wireless Screen Sharing

LG One:Quick Share allows users to effortlessly share their laptop screens with compatible LG digital signage models. After the simple connection process, users can share their PC screen by simply pressing the button on the One:Quick Share USB dongle. Switching the source device is just as easy, with up to four sources able to connect to LG digital signage products simultaneously. And with One:Quick Share, setting adjustments of connected LG signage products such as volume, picture mode and screen brightness can be performed without a remote control.

“As a market leader in developing solutions for businesses, LG always strives to deliver thoughtfully-designed, technologically-advanced products that make work more productive and convenient,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our new One:Quick series is a solution borne out of necessity by a new environment that forced us to think outside the box. By providing our customers with new ways to interact and get things done, we hope they will be able to better balance and enjoy work and life.”

LG’s latest collection of advanced display solution products is designed to deliver an intuitive experience that enhances productivity and collaboration to take office communications to a whole new level of ease and convenience. LG’s One:Quick series will be available starting this month in Korea with key markets in North America, Europe and Asia to follow.

To learn more about LG One:Quick, click here.

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^* Compatible with select LG digital signage products.

Sustainably Chic

A promotional image of the Business Fashion Environment Summit in Poland displaying notable participants and sponsors.

In an on-going pursuit for sustainable fashion, industry leaders in Poland gathered to bring greater awareness to climate issues and the importance of responsible business at this year’s Business Fashion Environment (BFE) Summit under the theme New Beginning: Rethinking Sustainability. Organized by Vogue Polska in association with the Boston Consulting Group (BCG), this was the second installment of Central and Eastern Europe’s largest fashion conference devoted to sustainable development. As an official partner of the summit, LG Electronics in Poland took advantage of the occasion to highlight LG’s unwavering commitment for sustainability and eco-friendliness.

Ina Lekiewicz, Editor-in-Chief of Vogue Poland (L) and Asli Ertonguc, General Manager of BAT Poland and Baltics

According to the Consumers Adaptation to Sustainability in Fashion report jointly published by BCG and Vogue Polska in May, 75 percent of Poles consider sustainable development an important issue, yet more than half of those surveyed only associated the recycling and upcycling processes with sustainable fashion. The study also suggested that one in four typically do not buy organically-produced clothing on account of their higher prices and doubts about the quality. At the same time, the clothing, footwear and accessories manufacturing industry is responsible for 5 percent of carbon dioxide emissions and 20 percent of global wastewater.

During the conference’s Why Brands Matter? session, Tomasz Wawszczyk, the B2C business director of LG Electronics Poland, raised the issue of ecology within the ESG framework, which has been a major focus for LG for the past few years. Wawszczyk pledged that LG would focus on leveraging innovation to create a more sustainable future so that all consumers could lead better lives.

With that said, LG is more committed than ever to supporting sustainability by integrating the sustainable development goals into its business strategy, such as pledging carbon neutrality by 2030 and complete transition to renewable energy by 2050. Sustainability is integrated into LG’s product development, which is why the company’s flagship OLED TVs require fewer plastic components than conventional TVs since no backlight is required. What’s more, OLED TVs contain zero hazardous substances such as cadmium and iridium, meaning LG OLED is the natural choice for environmentally conscious customers.

Oktawian Zając, Partner and Managing Director of BCG in Warsaw

Without question the pandemic has made the public more aware of the human impact on climate change. According to BCG, more than 67 percent of those surveyed believe human activities are harming the climate and environmental degradation threatens humanity. Companies are sensing this too, with MIT reporting that since early 2020, 87 percent of companies with more than 10,000 employees have either increased or maintained their commitment to developing a more sustainable supply chain.

“As an opinion leader in the fashion industry, we’re able to take direct action against the waste and pollution caused by the making and disposal of our clothes, like securing more sustainable supply chains or switching to circular production,” said Kasia Jordan Kulczyk, the publisher of Vogue Polska. “With prominent figures from the fashion world along with leading climate activists and business representatives, we are here today to figure out how we can inspire consumers into becoming a new driving force for sustainable development.”

With the target of being a more sustainable company at the top of the agenda, LG Electronics is eager to partner with like-minded institutions from diverse industries to pursue eco-friendly innovations that help make life better for all.

The full event can be viewed on Vogue Polska’s website.

Contributed by LG Poland
Photo Credit: Luka Lukasik & Marcin Kontraktewicz

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LG Unveils OLED-Inspired Art Projects Across London

From Popular Contemporary Artists to Rising Stars,
LG OLED Ready to Light Up Truly Inspiring Works of Art

SEOUL, Oct. 15, 2021 — LG Electronics (LG) is kicking off a series of art initiatives in London as part of its “SELF-LIT” campaign featuring LG OLED technology. Opening this week, LG presents to the world a new genre of art, LG OLED Art, powered by the company’s self-lit LG OLED TV technology.

Consistent with LG’s philosophy, Art Inspires Technology, Technology Completes Art, the SELF-LIT Masterpiece and the SELF-LIT Museum feature the works of acclaimed artists beautifully displayed on LG’s most advanced OLED TVs to deliver realistic colors and textures via millions of self-lit pixels. With incredibly accurate color reproduction and infinite contrast, the artworks deliver the artists’ creative works exactly as intended with true-to-life colors and deep blacks for maximum immersion and realism.

The inaugural exhibition, LG OLED X Damien Hirst: A History of Painting, will be on display at LG’s space during Frieze London, one of the most influential international contemporary art fairs in the world. As the sole consumer electronics brand to exhibit at Frieze London, the LG-Hirst collaboration will feature extraordinary works from the artist exploring the creative potential of innovative technology and how it can be a powerful partner for new developments in digital art.

The exhibition features major works by the artist including paintings from his Kaleidoscope and Spin series alongside stunning self-lit digital reproductions and the artist’s NFT series displayed on LG’s premium OLED TVs. The world’s first rollable TV, LG SIGNATURE OLED R, as well as the stylish LG SIGNATURE OLED 8K and the art-inspired LG G1 Gallery Series will offer new perspectives on Hirst’s impressive artworks through their unmatched picture quality.

Also, until the end of this year, LG will expand its SELF-LIT project with the LUX, New Wave of Contemporary Art exhibition at 180 The Strand at the heart of the city’s creative community. Leveraging OLED’s unique attributes, leading installation artists such as Refik Anadol and Es Devlin will demonstrate their creativity using over 100 OLED products including LG TVs, signage solutions and transparent OLED displays, inviting visitors to experience mesmerizing visual art inspired by groundbreaking technologies.

Through a series of iconic exhibitions that seamlessly combine technology and art to complement one another, LG aims to deliver more enriching experiences to gallery-goers. Every digital artwork brought to life by LG OLED will be uploaded to the project website as they are unveiled, so that art enthusiasts and OLED fans around the world can enjoy them anytime, anywhere.

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Second Gen LG Ergo Monitors Designed for Customized Workstations, Maximum Comfort

New Ergo Dual and Ergo Single Offer Easy Installation
With Wider Range of Motion for All Professionals

SEOUL, Oct. 14, 2021 — LG Electronics (LG) continues to push the boundaries of productivity, user-comfort and workspace flexibility in the modern era with its newest LG Ergo series of monitors. Perfect for home or office and anything in between, the LG Ergo Dual (model 27QP88D) and LG Ergo Single (model 32QP880) boast maximum adjustability, easy installation and exceptional IPS picture quality with QHD resolution (2560 x 1440).

First unveiled a year ago, the LG Ergo series is designed to deliver a superior display experience with greater ergonomic comfort. The second generation models offer consumers even more value and versatility with improved height and swivel adjustability, making sharing the screen with others and working while standing easier than ever. Both new models continue to offer the same effortless ability as before to be set close to or far away from the user without having to adjust the mounting point. What’s more, the Ergo Dual offers a height-adjustable range of 150 millimeters while the Ergo Single travels 130 millimeters, with both able to rotate 335 degrees.

With a wider range of movement, these monitors can better meet the individual preferences of every user. With a pair of 27-inch displays, the LG Ergo Dual can be set up in a variety of useful configurations including side-by-side in landscape orientation, one display in portrait and the other landscape, both stacked vertically or even facing opposite directions. The 32-inch display offered in the LG Ergo Single is ideal for users who prefer a large, seamless workspace.

Both the dual and single models are now easier to install with articulated arms that attach securely without screws to desks and tabletops up to a maximum thickness of 75 millimeters. Requiring very little desktop space for a clean, uncluttered workspace, LG’s patent pending C-Clamp employs a slim, robust grommet allowing users to easily secure the stand on the edge of a desk or cable hole to get working (or playing) in no time. What’s more, both LG Ergo monitors can charge a laptop via the USB-C One Cable Solution while the Ergo Dual also allows displays to daisy chain via DisplayPort.^*

“The 2021 LG Ergo models are advanced workstation solutions designed to provide the ultimate in flexibility with all the display capabilities today’s advanced users demand,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Both the Ergo Dual and Ergo Single offer next-level user convenience, premium IPS picture quality and an array of useful features consumers have come to expect from premium LG monitors.”

The new LG Ergo series will begin rolling out in key markets worldwide beginning this month.

Specifications:

		27QP88D	32QP880
Size/Ratio	Screen Size	27-inch x 2	31.5-inch
Size/Ratio	Resolution	QHD (2560 x 1440)	QHD (2560 x 1440)
Graphics	IPS	Yes	Yes
	Color Gamut	sRGB 99 percent (Typ.)	sRGB 99 percent (Typ.)
	Brightness (Typ.)	350 nits	350 nits
	HDR	HDR10	HDR10
	Color Calibrated	Yes	Yes
	Response Time	5ms (GtG on Faster setting)	5ms (GtG on Faster setting)
	AMD FreeSync™ Technology	AMD FreeSync™	AMD FreeSync™
Design	Screen	3-Side Virtually Borderless Design	3-Side Virtually Borderless Design
	Stand	Ergo Dual Stand	Ergo Single Stand
		Extend / Retract 210mm Height 150mm	Extend / Retract 210mm Height 130mm
		Swivel ±335° / Tilt -30° to +35° / Pivot / Tilt Adjustable / C-Clamp + Grommet	Swivel ±335°/ Tilt ±25°/ Pivot / Tilt Adjustable / C-Clamp + Grommet
Interface	USB Type-C™	DP Alt. + Power Delivery 65W + Data	DP Alt. + Power Delivery 96W + Data
	HDMI	x1	x2
	Display Port	In x1 / Out x1	x1
	USB 3.0	x2 Downstream	x2 Downstream
	Power	Adapter	Adapter
Sound	Speaker	–	Stereo Speaker with MAXXAUDIO^® (5Wx2)
SW	On Screen Control	Yes	Yes

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^* Not compatible with Apple M1 devices.

LG Micro LED Technology Nabs Top Presidential Award at Int’l Light Convergence EXPO 2021

Innovation Opens Up Opportunities for Micro LED Displays with Enhanced
Picture Quality, Deeper Blacks and Customization Options

SEOUL, Oct. 13, 2021 — LG Electronics’ Micro LED technology has been named the recipient of the Presidential Award at the International Light Convergence EXPO 2021, which kicked off today in South Korea. LG developed a new application method by which the RGB chips are transferred directly on the Thin Film Transistor (TFT) glass backplane rather than the traditional printed circuit board, taking the technology to the next level. LG’s innovation opens the door to exciting new possibilities offering high-resolution images with blacks that are deeper and more realistic.

Micro LED delivers stunning picture quality with exceptional brightness, contrast and clarity and are self-emissive, employing tiny light-emitting diodes. The LG’s next generation Micro LED technology with the award-winning offers vibrant, accurate colors and deep blacks for an immersive viewing experience. The modular design of this versatile display gives customers the ability to customize screen sizes to fit desired spaces and preferences. All this comes with a sleek bezel-less design to integrate seamlessly into walls and surrounding environments.

Attracting approximately 200 organizations exhibiting across 500 booths, the International Light Convergence EXPO is an annual event showcasing the latest developments in advanced LED, OLED, signage and lighting technologies. Each year, the Government Award Ceremony organized by Korea’s Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency recognizes significant contributions toward furthering the advancement of LED and OLED development.

“LG is delighted to participate in this expo once again and incredibly honored to receive this recognition for our innovations in Micro LED technology,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “With Micro LED products, we’re excited about this technology as both an innovator as well as a manufacturer.”

With its advanced technologies and manufacturing know-how, LG unveiled its first Micro LED product in 2020, further strengthening its global reputation as a display innovator. LG’s first Micro LED signage product LG MAGNIT seamlessly combines the ultimate picture quality and brightness with its industry-leading technologies.

The International Light Convergence EXPO 2021 runs from October 13-15 at the Korea International Exhibition Center (KINTEX) in Goyang, South Korea.

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LG Releases Preliminary Earnings for Third-Quarter 2021

SEOUL, Oct. 12, 2021 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2021.

LG reported tentative consolidated revenues of KRW 18.8 trillion, an increase of 22 percent from the same quarter the previous year and the highest quarterly revenue in the company’s history. In line with current accounting standards, LG will include a provision of approximately KRW 480 billion in the third quarter for the recall of the Chevy Bolt EV. Operating profit of KRW 540.7 billion is expected to be 49.6 percent lower than the third quarter a year ago after reflecting the recall provision.

LG Electronics terminated its mobile phone business at the end of July and is treating the Mobile Communications Company’ performance as a discontinued operating loss. Earnings for the previous year and the same period the previous year have been restated for comparative purposes.

These figures are the tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results including net profit. Details regarding each division will be announced officially later this month.

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LG Bringing More Stellar Content to Third-Party Smart TVs Powered by webOS

Doorway to Top-notch Programming with
Intuitive Controls and Tailored Viewing Recommendations

SEOUL, Oct. 12, 2021 — LG Electronics (LG) will substantially expand the availability of content streaming options for third-party TVs running its proprietary webOS platform. With the firmware update now rolling out, viewers with webOS TVs can enjoy an enriched viewing experience with even more popular services to choose from.¹

To expand access to its popular TV platform to more consumers worldwide and strengthen its presence in the TV industry, LG made its advanced webOS platform available to other TV brands starting this year. As both a manufacturer as well as an operating system developer, LG is now better able to deliver its vision for an easier, more streamlined content viewing experience to a wider audience.

From September through the end of this year, support will be added for a number of premium content services, including Disney+, Vudu, Pandora, HBO Max and SLING TV.² Disney+, which is quickly becoming a global favorite, will be available on TVs running webOS in every market where the service is currently offered.³

Disney+ is packed with family-friendly content ranging from beloved classics to original feature-length films, shows and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic. Disney+ is the exclusive home of Marvel Studios’ critically and commercially acclaimed original series including WandaVision, The Falcon and The Winter Soldier, Loki and its first animated series What If…?. Additional notable original programs on Disney+ this year include Billie Eilish’s cinematic concert experience Happier than Ever: A Love Letter to Los Angeles, Dug Days, a new series based on the 2009 Disney and Pixar hit film Up and the upcoming The Book of Boba Fett, a thrilling Star Wars adventure premiering on December 29.

Customers of Vudu on webOS-powered TVs will be able to enjoy over 10,000 free feature films without a subscription, as well as rent or buy the latest movies and TV shows.⁴ Vudu’s early access to new movies allows the service to offer many titles in 4K Ultra HD with support for Dolby image and audio enhancing technologies.

And on most TVs running webOS, LG’s popular Magic Remote enhances the exceptional convenience and usability of LG’s platform. With its point-and-click interface and intuitive controls, the user friendly LG Magic Remote also offers integrated voice recognition for even more convenient usability.

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¹Timing of firmware update varies by country and TV brand.
²Availability of channels to vary by region and country.
³ Available in markets and regions including but not limited to Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, India, Indonesia, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States and Latin America.
⁴ Available in the US.

Giving Customers a Taste of Luxury Living

LG OLED TV harmonizing with Molteni&C's luxurious living room furniture.

With many of us spending more time at home than ever before, it’s perhaps unsurprising that interest in interior renovation and redecoration is at an all-time high. Worldwide, homeowners are investing in making their living spaces more stylish, functional and comfortable, a trend that has also led to a boom in the premium home appliance and high-end furnishing markets.

To introduce a wider audience to their shared vision of luxury, LG SIGNATURE and Molteni&C S.p.A are again joining forces to showcase their specialized products for a more refined way of living. Expanding the partnership with the Italian premium lifestyle and furniture brand is a testimony to both brands’ commitment toward a common goal to make the good life accessible to even more consumers.

Last year’s collaboration culminated in LG SIGNATURE OLED TVs being showcased at the renowned Molteni Museum in Italy and Molteni&C flagship stores across Europe and North America. This year, the partnership will focus on activating a variety of initiatives promoting a premium lifestyle to an even larger audience.

Starting this month, interested customers may visit designated Molteni&C showrooms to place an order for LG SIGNATURE products, making upgrading a living room or bedroom that much more convenient. LG OLED TV will also be featured in the 2021 Molteni&C collection catalog as part of the company’s 505 UP series, a modular wall shelving and multimedia system designed by Molteni&C artistic director Nicola Gallizia. The system’s sophisticated, refined design aligns with and completes the sense of unity and craftsmanship that comes with the exclusive offering.

The Molteni&C collaboration will also extend to Contract Atelier, a luxury housing renewal project led by Molteni&C in partnership with globally renowned architecture and home appliance brands. LG SIGNATURE products will be exhibited on digital displays inside a new showroom opening in Milan next month.

By forging strong partnerships with premium global brands such as Molteni&C, LG SIGNATURE is demonstrating to discerning consumers the benefits of combining cutting-edge technology with beautiful, modern aesthetics to create a more luxurious, refined living space. And for consumers who appreciate the finer aspects of life, creating a living environment where both beauty and functionality exist in harmony is a worthy aspiration.

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LG ADAS Camera Module Boosts Driver and Passenger Safety in New Mercedes-Benz C-Class

A Mercedes-Benz demonstrating how LG’s ADAS system works.

State-of-the-Art Driving Assistance System Leverages
AI and Deep Learning to Help Respond Faster, Smarter

SEOUL, Oct. 6, 2021 — LG Electronics (LG) announced that its innovative Advanced Driving Assistance System (ADAS) camera module is available in the new 2021 Mercedes-Benz C-Class now rolling out in markets around the world. LG’s ADAS leverages the latest in automotive technology and works in tandem with Mercedes-Benz AG’s precise engineering to keep the driver and passengers of the new C-Class safer.

LG’s sophisticated ADAS supports a variety of essential safety-oriented functions including Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Traffic Sign Recognition (TSR), Intelligent Head-Light Control (IHC) and Adaptive Cruise Control (ACC) to not only ensure the safety of the vehicle’s occupants but other motorists and pedestrians as well. A number of features supported by LG’s ADAS system such as AEB and LDW will be mandatory for new vehicles in many countries by 2022.

The LG-designed ADAS system reflects the company’s many years of leadership in mobile communications, image recognition and connectivity. Advanced AI and deep learning, both key to LG’s business strategy, enable the camera to collect and process various traffic information to help drivers respond to road and traffic conditions in real-time. The system accurately recognizes surrounding environments, constantly analyzing the vehicle’s position relative to both moving and stationary objects and automatically applies the brakes if a collision is imminent. Data from the camera also enables the system to alert drivers if they inadvertently stray into the next lane or get too close to the vehicle in front.

LG’s fast-growing Vehicle component Solutions (VS) Company counts a number of global auto brands including Mercedes-Benz, Ford and Cadillac as customers. Its joint venture LG Magna e-Powertrain manufactures e-motors, inverters, on-board chargers and e-drive systems for the EV market. The VS Company has been recognized by TÜV Rheinland, a global testing and certification organization, for product safety, with the ADAS front camera module receiving ISO 26262 Functional Safety Product and Functional Safety Process certifications.

“LG has been collaborating with Mercedes-Benz AG/Daimler AG for nearly a decade in preparation of the future of mobility and autonomous vehicles,” said Kim Jin-yong, president of LG Electronics’ Vehicle components Solutions Company. “It’s our partnerships with auto industry leaders which enable us to bring our innovations to the vehicle space and help make the world’s roads safer for everyone.”

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LG gram Now Shipping With Windows 11

LG gram shows a screen with the lid open

All 2021 LG Laptops Compatible with New OS Requirements

SEOUL, Oct. 6, 2021 — Starting this month, all LG gram laptops will ship with Windows 11, Microsoft’s newest operating system and most significant upgrade in six years. Earlier compatible LG gram models can be upgraded by visiting Microsoft’s website.

With a new visual language, Windows 11 offers new features such as improved virtual desktop support, the ability to access widgets directly from the Taskbar, Xbox features to improve the PC gaming experience and easier multitasking with Snap Layouts and Snap Groups. And the new Chromium-based Edge integrated into Windows 11 offers improved performance, speed and efficiency-boosting features for a more satisfying browsing experience.

Microsoft’s new OS enhances the unrivaled user experience already provided by LG gram which are incredibly lightweight with impressively large screen to body ratios compared to competing models. The Intel Evo platform-verified 2021 gram laptops feature productivity enhancing 16:10 aspect ratio displays, Intel 11th generation CPUs and excellent battery life.

“By shipping LG gram laptops with Windows 11 immediately after the OS launch is an example of our commitment to give LG gram customers the latest that our partners have to offer,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “While it’s still possible for most laptop owners to install Microsoft’s latest OS on their own, the out of the box experience is still important to many of our customers who want to get working right away.”

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When Art and Technology Collide

An overall look inside the LG Experience Museum in Hong Kong.

On the occasion of the local debut of LG’s new LG QNED Mini LED TV series, LG’s team in Hong Kong was determined to create an experience that was memorable and elegant without exposing the audience to unnecessary risk.

The result, LG Experience Museum, merged LG’s diverse lifestyle products with works of art. As the star of the show, LG QNED Mini LED TV offered a stunning and immersive viewing experience with deeper blacks and more accurate colors, inviting visitors to a unique and dynamic experience.

But LG Experience Museum had even more to offer.

After pre-registering online, visitors were treated to a special tour of LG Experience Museum and its three unique experience zones – Vintage Zone, Artistic Zone and Black Addict Zone – each offering an exploratory journey into the history of LG’s many innovations.

Adorned with a geometric-patterned backdrop and trimmings reminiscent of the ‘60s and ‘70s, Vintage Zone offered a look back in time to witness the evolution of LG TVs. In this space, the LG Serie 1 Retro Classic TV with its primitive cathode ray tube (CRT) technology set the mood.

The theme of Artistic Zone alluded to the minimalistic and timeless design of LG’s products, with LG PuriCare Wearable Air Purifier and LG TONE Free TWS earbuds posing with historical sculptures. Here, visitors could get up close to both the 4K and 8K versions of LG QNED Mini LED TVs, with their bright, vivid colors on flawless display.

And in stark contrast to Artistic Zone, Black Addict Zone communicated a darker, more luxurious look and feel. Here, LG OLED TV and LG UltraFine Display OLED PRO took center stage against the black backdrop, illuminating the space with their self-lit displays.

In this zone, visitors could experience together for the first time LG’s “The Black Range” of appliances consisting of LG InstaView Door-In-Door^® refrigerator, LG Vivace washing machine, LG Styler and LG CordZero wireless vacuum cleaner, representing state-of-the-art designs in classy, chic black.

Throughout the exhibition, guests were given the opportunity to engage with their social media circles to win concert tickets. All fun and informative time for all, LG Experience Museum not only introduced LG’s newest product innovations in style but also demonstrated how they were making Hong Kong lives better.

Contributed by LG Hong Kong

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Clothing Care Tips That Help Memories Last a Lifetime

A mom playing with her daughter in the laundry room with LG washer running behind.

Pursuing a more sustainable life can be challenging. Like every lifestyle change, it’s easiest when done in small steps. Take today’s fast fashion as an example. Consumers are buying more clothes and wearing them less. The aim of the second phase of LG’s #CareForWhatYouWear campaign is to convince consumers to do just the opposite.

The first phase of the campaign in 2020 introduced audiences to the issue of “disposable” fashion and how thrown-away clothing was impacting the Earth. The campaign’s goal was to educate consumers on how to reduce clothing waste by choosing quality, environmentally friendly clothes, repurposing what we already own and passing on unwanted items to those who will wear and appreciate them.

Following the success of the first campaign which gathered 130 million cumulative views on LG’s YouTube channel and inspired LG’s partnership with online luxury fashion retailer NET-A-PORTER, LG is introducing a three-episode video series titled, “Care For What You Wear” to show the love affair we have with our clothes. In the second phase of its #CareForWhatYouWear online campaign, LG is inviting fans to share their most cherished clothes and the stories behind them with the hashtags #MyCherishedClothes and #CareForWhatYouWear.

LG’s advanced, energy-efficient clothing management products help extend the lifespan of all clothing types by minimizing fabric damage reducing fashion waste. LG is doing its part for fashion sustainability with its comprehensive laundry management system that makes it easier to manage garments properly.

To extend the life of hand-me-downs, vintage clothing and other beloved fashion items, the advanced LG washer with AI Direct Drive™ (AI DD™) automatically sets up the optimal wash pattern for far less fabric damage.¹ And thanks to ezDispense™ technology and TurboWash 360™ feature, just the right amount of detergent is used in the process of achieving Energy A-rated energy efficiency.²

As many already know, dryers are hard on clothes. LG’s DUAL Inverter Heat Pump dryer, however, reduces wrinkles, shrinkage and is gentler on delicate garments. Unlike a traditional dryer, LG’s DUAL Inverter Heat Pump dryer utilizes lower temperatures to achieve desired results, revitalizing and softening laundry without causing more wear than necessary. For clothes that simply can’t be washed, the one-of-a-kind LG Styler wardrobe management appliance employs TrueSteam™ technology to gently remove wrinkles while also sanitizing.³

LG believes that anyone can achieve a more sustainable lifestyle with small steps, starting with the desire to take better care of clothes. To learn more about LG’s #CareForWhatYouWear digital campaign and to receive sustainable clothing tips on managing your clothes along with information to get the most out of LG’s washing machine, dryer and Styler, click here.

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¹AI DD provides 18 percent more fabric protection to help extend the lifespan of clothing. Tested by Intertek in March 2019, comparing Cotton cycle with 2kg of underwear to LG’s conventional Cotton cycle (F4V9RWP2W vs. FC1450S2W). AI DD available for three cycles (Cotton, Mixed Fabric and Easy Care). Results may differ depending on product models.
²Washer tested by Intertek based on IEC 60456 Edition 5.0 on TurboWash39 cycle with 5kg of IEC load compared to conventional Cotton cycle (F4V9RWP2W vs. FC1450S2W). Results may differ depending on load composition and environmental factors.
³Certified by Korea Apparel Testing & Research Institute (KATRI) comparing results using Refresh cycle. Endorsed by the British Allergy Foundation (BAF) for reducing live house dust mite and bacteria with Sanitary Normal cycle, and viruses (H3N2, H1N1, PEV, IBRV, ICHV, PEDV, MHV, and hCoV-229E) with Sanitary Heavy Duty cycle. Certified as an asthma and allergy friendly® appliance by the Asthma and Allergy Foundation of America (AAFA).

Breathing New Life Into a Van Gogh Masterpiece

“The Red Vineyards at Arles” painting being taken down from the museum's wall to be restored.

As a brand built on the philosophy, Art Inspires Technology, Technology Completes Art, LG SIGNATURE is closely aligned with the values of cultural heritage, having invested significant resources and time to bring the fine arts to wider audiences. Recently, LG partnered with Russia’s Pushkin State Museum of Fine Arts to announce a project to restore Red Vineyard at Arles, the only work thought to have been sold by Vincent Van Gogh during his lifetime.

Known for its intensity in color and the anxious emotional state reflected in the work, the painting attracted the attention of many when it was first unveiled in Belgium in 1890 and immediately purchased by artist Anna Boch for a price equal to about USD 2,000 today. Considered one of the most valuable paintings among 19^th and 20^th century European works, the painting now calls Moscow’s Pushkin Museum home.

With financial support from LG SIGNATURE, the painting will undergo a thorough examination for the first time in its 130-year history. With the help of current scientific methods, the conservators and experts at Pushkin Museum will examine the painting using advanced X-ray fluorescence spectroscopy and electron microscopy techniques involving energy dispersion analysis. Through this process, the researchers hope to find answers to some long-held questions about the painting such as the paints used, how they were mixed, how the painting has changed due to age and which parts were changed by Van Gogh himself.

Since the partnership was initiated, LG and Pushkin State Museum of Fine Arts have worked together on many collaborative projects such as Pushkin Museum x LG SIGNATURE Wednesdays, a series of discussions with art historians, psychologists, collectors and philosophers to discuss topics related to the human ability to see and contemplate.

Roh Young-nam, president of LG Electronics Russia and CIS

Attracting over 500,000 online participants at its opening, program presenters helped broaden the public’s appreciation of art, aided by LG SIGNATURE OLED 8K TV as the backdrop, boasting exceptional quality and impressive brightness, demonstrating the importance of visual perception.

Sponsoring the restoration project was not only based on LG SIGNATURE’s cultural mission to study and conserve the masterpiece but the belief that preservation of the world’s heritage could lead to inspirations in technology. Red Vineyard at Arles has never left its exhibition space since its arrival at Pushkin Museum in 1951 so the opportunity to examine and record this work in detail for posterity was invaluable not only for Pushkin Museum, but for art lovers the world over.

Contributed by LG Russia

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Building a More Inclusive Society Through IT

Qualifying round of 2021 GITC being held at E-room Center in Seoul, with students participating in the eCreative challenge via Zoom

As an organization engaged fully in making a positive impact on society, LG understands its responsibility as a corporate citizen. To make its products and services more accessible to all individuals, LG established an advisory group comprised of experts and persons with disabilities to make LG home appliances accessible to a more diverse audience.

As a key component of its social contribution framework, LG is investing heavily in future generations with programs specifically designed to assist and support tomorrow’s leaders by strengthening their skills and capabilities in the real world. Since 2011, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program to provide youth with disabilities useful IT skills for today’s workforce.

The first GITC to be held entirely online, this year’s new format was designed to enable as many participants as possible from all over the world to participate using whatever connected device they had access to: laptop, PC, smartphone or tablet. In June, nearly 500 participants from 14 countries came together online to participate in the preliminary round, with almost 80 percent returning for the finals in October.

Programming a remote model car to navigate a track for the eCreative challenge

Attendees competed across four challenges designed to test their computer skills: advanced text and image search (eLifeMap), Microsoft PowerPoint and Excel (eTool), creating and editing videos (eContent) and coding/ programming (eCreative).

GITC participants at Mongolian University of Science and Technology

What’s more, to address the digital information gap in the fourth industrial revolution, LG will host the virtual Innovation & Inclusion Forum in November. Participants will include representatives from Korea’s Ministry of Health and Welfare and the international NGO Save the Children who will come together to discuss issues and challenges faced by persons with disabilities in low and middle-income countries in accessing economic opportunities.

Students from Indonesia participating in the eTool challenge

By helping youth with disabilities unlock their full potential and develop new skills for today’s workforce, LG is hopeful that GITC participants will feel that they’re a little closer to achieving their life’s dreams

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[On the Job] The Lab Where Clean Air is Made

Three researchers at Seoul’s LG Air Science Research Center carrying out tests with the help of LG gram.

In this installment of On the Job, we go inside LG’s Air Science Research Center to get a close and personal look at how researchers are helping to bring better air quality to the home.

What do smoke detectors, smart doorbells and security systems all have in common? They are all ways to make our homes safer. But few consumers think about the safety of the air we breathe at home. Clean air is more important to our health and well-being today, with people and families spending more time at home than before social distancing became the status quo. But cooking, cleaning, heating and pets all affect the air we breathe. Consider nearby construction activity, the changing of seasons and passing cars and there are even more factors outside of our control that affect family health. With this in mind, LG is investing even more in research to increase its technological capabilities and to better understand the science behind indoor air quality.

Established in 2018, the LG Air Science Research Center in Seoul is dedicated to the research and development of next-generation core technologies for use in the company’s air care products including air purifiers, air conditioners and dehumidifiers. By analyzing the properties of dust particles, toxic gases and microorganisms that accumulate under different conditions, the lab’s researchers are able to develop more effective methods of cleaning and making the air throughout the home safer for its occupants to breathe.

The Air Science Research Center is divided into three main sections: Home Environment Test Facility, Microorganism Test Facility and Dust and Odor Test Facility. In the Home Environment Test Facility, researchers recreate real-life environments to assess the effectiveness of new air care technologies. The facility houses an enclosed area where the ceiling height and floor space can be adjusted to mimic the interior dimensions of various buildings, from small apartments to large commercial spaces.

The Microorganism Test Facility is where the performance of LG’s air purifiers are put to the test. Here, various microorganisms are dispersed and the effectiveness of each air purifier model’s performance is recorded. At the Dust and Odor Test Facility, the speed and efficacy of the company’s advanced filters on fine dust is measured by introducing dust or gas particles into a sealed test space. The deodorizing capability of LG’s air quality technologies is also tested here. In recognition of its high standards and reliability of its methodology, the LG Air Science Research Center was officially accredited as a national microbiological and fine dust tester by the Korea Laboratory Accreditation Scheme (KOLAS) this February.

“To help create a better home environment as most of the world was sheltering at home, we introduced PuriCare Air Purifier with special features for coping with pet hair and odors,” said Noh Jin-hee, a specialist at the Air Science Research Center. “We visited pet shops, pet cafes and homes to study the air conditions which we captured as data. We analyzed and used the information to develop the most effective filter and filtration settings for managing the air when living with furry companions.”

To expand the knowledge base and refine research methods related to indoor air quality, LG cooperates and shares its information with other experts and specialists in related fields. Through the efforts of its dedicated researchers and investment in a world-class R&D and testing facility, LG is better able to live up to its reputation as a global air care solution provider to create a more comfortable, pleasant and healthier home for both consumers and their four-legged friends.

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LG Newsroom