LG Brings Unique Experience to Virtual Realms for Good Cause

A photo of the LG Home Island landscape in the game ‘Animal Crossing the Horizon’.

Virtual Worlds in Popular Online Games Allow Players to
Join With LG and Habitat Korea to Help Communities in Need

SEOUL, Sep. 27, 2021 — For its 2021 LG Healthy Home Solutions Campaign, LG Electronics (LG) is inviting fans of Animal Crossing the Horizon and Fortnite to virtually experience its latest healthy home solutions and make a positive difference in people’s lives. By uploading gameplay screenshots to social media, players can make a donation to Habitat for Humanity South Korea courtesy of LG.

LG Home Island in Animal Crossing the Horizon features three themed zones where players can explore the company’s state-of-the-art appliances and engage in fun missions. In the Cleaning Maze Clothing Care Zone, fans will see LG’s washing machine, dryer and Styler wardrobe management system while guiding their avatar through the maze course challenge. Juicy Fresh Kitchen Zone allows visitors to experience LG’s refrigerator, range and dishwasher while Cool Breeze Air Zone is where they can experience the healthy air and advanced cooling capabilities of the company’s air solution products.

Players who complete the LG Healthy Home mission by unlocking all of the home appliances in LG’s map in Fortnite, the free-to-play Battle Royale game played by millions worldwide, can gain valuable healing items. After the completion of the mission, players can claim victory by being the first to seize the LG Battle Square.

LG will make a donation to Habitat Korea on behalf of players who take a screenshot at the Habitat Korea Photo Zone and post it to their Facebook, Instagram or Twitter accounts with the hashtag #LGHome. Donations will go toward Habitat Korea’s projects in Kenya, India and Vietnam and to further support communities in need, LG will provide refrigerators, washing machines and other appliances to public facilities such as schools and libraries.

“The LG Healthy Home Solutions campaign offers a unique virtual experience and a fun, interactive way to support a truly worthy cause both safely and responsibly,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Our successful campaign last year resulted in over 200 new home appliances being placed in new homes and improving the lives of hundreds of families.”

To join in LG’s campaign, enter the Dream Address DA-0265-8322-0996 in Animal Crossing the Horizon or the island code 0850-7901-9021 in Fortnite. Full details can be found at www.lg.com/in/healthy-home-solution.

# # #

Hosting Inaugural Arts Festival at London’s Historic Hurlingham Club

British presenter and DJ Zara Martin posing in front of LG SIGNATURE OLED R.

On September 1, LG sponsored the inaugural Hurlingham Club Arts Festival, where guests were invited to enjoy one of the luxury brand’s exclusive “LG SIGNATURE Hosts” experiences, a unique opportunity for customers to get unique access to some of the UK’s top society events.

Guests were invited to enjoy a day of performing arts including drama, opera, music, comedy and cabaret, held at The Hurlingham Club, one of London’s most exclusive members clubs. As an official partner of the festival, LG hosted the Broom House Bar, with drinks and refreshments served from the LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator.

Attendees were provided first-hand access to the world’s first rollable television, the recently launched LG SIGNATURE OLED R. The midday picnic lunch was followed by an exclusive wine tasting served from the LG SIGNATURE Wine Cellar with a sommelier from wine club Honest Grapes.

VIP guests included television personality and entrepreneur Jo Wood and her model daughter Leah Wood as well as DJ and model Zara Martin. Significant social media coverage was generated by guests promoting the event on their Instagram accounts.

Hurlingham Club Arts Festival 2021, the club’s first ever Family Festival of the Performing Arts, is deeply rooted in the tradition of excellence and family. The festival celebrates a selection of leading artists who appeal to all age groups and to whole families together.

As an official partner of The Hurlingham Club Arts Festival, visitors to the club were able to experience in person the excellence of LG SIGNATURE’s craftsmanship, cutting edge design and forward-thinking technology, not to mention the chance to win an exclusive LG SIGNATURE Wine Cellar of their own!

Contributed by LG UK

###

LG to Acquire Israeli Vehicle Cybersecurity Risk Assessment Solution Provider Cybellum

Deal Helps LG Develop More Secure Auto Software, Enhance Growing Vehicle Components
Business and Allows Cybellum to Expand Security Solutions to Global Customers

SEOUL, Sep. 23, 2021 — LG Electronics’ (LG) board of directors has approved the acquisition of Cybellum, a leading vehicle cybersecurity risk assessment solution provider. The deal allows LG to assume an approximate 64 percent stake in the tech company valued at USD 140 million, a strategic move that will enhance LG’s cybersecurity capabilities and accelerate its efforts to become an Innovation Partner for Future Mobility.

Remaining shares will be acquired in the near future with the final valuation and total investment amount to be confirmed at that time. On top of this initial investment, LG committed to a simple agreement for future equity (SAFE) to invest an additional USD 20 million in Cybellum upon conclusion of the trading process in the fourth quarter.

Founded in 2016 in Tel Aviv, Cybellum is a leading vehicle cybersecurity company with about 50 employees and is currently collaborating with key industry players, successfully delivering its products to vehicle manufacturers and suppliers worldwide. In addition to Israel, Cybellum has operations in Japan, Germany and North America. Cybellum will remain an independent entity and brand, continuing to grow and support its customers and partners with the same commitment level and standards to which Cybellum customers have become accustomed.

With the number and type of cybersecurity threats on the rise and the global automobile industry transitioning to the connected car era where secure connectivity is essential, the need for better vehicle cybersecurity that meets international standards has never been greater. Vehicle cybersecurity will only become more important over time as cars evolve into organically connected systems with complex interrelationships between their various components. Cybellum will enable LG to preemptively secure a sustainable growth engine in the rapidly growing automotive cybersecurity industry and deliver more value in key areas such as parts design, development and operation by optimizing software security.

One of Cybellum’s most advanced solutions to protect vehicles from cybersecurity threats is its Cyber Digital Twins platform. Cyber Digital Twins creates a detailed representation of a vehicle’s software components without accessing the source code and automatically exposes any risks that could potentially be exploited. The platform relies on real-time threat intelligence feed to check for vulnerabilities and delivers a full assessment of those vulnerabilities as well as providing recommended solutions.

The first acquisition for LG in Israel and the cybersecurity domain, this investment underscores the importance of this growing category and is a key part of LG’s strategy to strengthen its business portfolio through strategic acquisitions, alliances and partnerships, with a strong focus on its vehicle components business. In August 2018, LG acquired Austria’s ZKW Group, a leading player in the automotive lighting market. In July, LG launched a joint venture with Magna International, the world’s third largest auto supplier, to create LG Magna e-Powertrain, boosting the competitiveness and future growth potential of both partners.

“We’re excited about this partnership with LG and the great return we’ve been able to deliver to our stakeholders,” said Slava Bronfman, CEO of Cybellum. “Cybellum has developed the most comprehensive product security management offering in the industry and joining forces with LG will enable us to further accelerate the realization of our vision. We expect to grow significantly in the near future.”

“It’s no secret the critical role software plays in the automotive industry and with it comes the need for effective cybersecurity solutions,” said Dr. Kim Jin-yong, president of the LG Electronics Vehicle component Solutions Company. “This latest deal will further strengthen LG’s solid foundation in cybersecurity, enabling us to be even more prepared for the era of connected cars.”

Founded in 2013, LG’s VS Company recorded sales of USD 5.18 billion in 2020, a 6.1 percent increase over 2019. Through its investment in vehicle cybersecurity, LG is committing to increasing the competitiveness of its infotainment systems, electric vehicle powertrains and vehicle lighting capabilities, the three pillars of the automotive component industry.

# # #

Elegant LG Products Honored for Distinctive and Original Design by Industry Experts

10 Appliances and Consumer Electronics from LG Recognized at
2021 International Design Excellence Awards

SEOUL, Sep. 22, 2021 — LG Electronics (LG) has been recognized once again for excellence in product design at the 2021 International Design Excellence Awards (IDEA), receiving 10 accolades in total. Among the winners, LG StanbyME, a unique wireless display designed for a new kind of content-consuming audience, received the coveted Gold distinction.

LG StanbyME is a new interpretation of the content-consumption device for a new generation of viewers. A 27-inch LED display connected to a movable stand with fabric covering on the back radiates a feeling of premiumness that looks beautiful in every room, blending in with any interior. In addition to the IDEA Gold award, LG StanbyME has been honored with other prestigious international design recognitions this year including the iF Design Award 2021 and the Red Dot Award: Product Design 2021.

Four of LG’s premium products received Bronze awards for originality: LG OLED evo TV gallery stand for its artistic slim design, LG Eclair Soundbar for its unique curved look that breaks with traditional soundbars, LG WashTower™ for its unified one-body and smart technologies and LG PuriCare Air Purifier for its sleek look and powerful performance.

The five remaining LG products were named Finalists at this year’s competition in recognition of their design brilliance:

LG Styler Objet Collection
LG CordZero ThinQ™ A9 Kompressor and All-in-One Tower™
LG PuriCare Dual Water Purifier
LG InstaView™ Slide-in Oven Range
LG UltraGear™ Gaming Speaker

“Design helps consumers realize their desired lifestyle and express their individuality,” said Lee Chul-bae, head of LG Electronics’ corporate design center. “LG is committed to meeting customers’ aspirations to enhance their quality of life and will do so by continuing to demonstrate designs that embody the lifestyles our customers want.”

Sponsored every year by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s most prestigious design awards, honoring products with notable and ingenious designs that have highly contributed to the field of industrial design.

# # #

Celebrating the Arrival of Football Season Only on OLED

Image of Travis Kelce, Kansas City Chiefs’ tight end, celebrating a touchdown displayed on an LG OLED TV.

LG USA’s latest collaboration in their year-long Only on OLED content campaign is a three-part content series featuring popular Kansas City Chiefs football tight end Travis Kelce and a look at his ambitions not only for the upcoming football season which kicked off this past week but also off the field as a fashion brand founder, business owner, and philanthropist.

The three-part series is airing on LG’s YouTube channel with special cut downs from the episodes available on Kelce’s social media channels and promoted across the Kansas City Chiefs’ channels.

Episode 1 of “Travis Kelce, Only on OLED” which debuted last week, answers the question, “What’s next for Travis Kelce?” Accompanied by his close friends, the series chronicles Kelce’s next big idea, “365 Days of Travis,” a calendar allowing his fans to get more of him every day of the year. Throughout the series, viewers will see the calendar come to life from concept to photo shoot, and ultimately the big unveil.

“Partnering with LG in the lead up to my season was a natural fit,” said Kelce. “There is no better way to watch football or any sport than on an LG OLED TV. I was stunned by the picture quality, its ability to capture the speed of sports in intense, crisp detail and deliver an experience that made you feel like you were at the game. Working with them on this series also let me show people who I am off the field. I appreciate LG giving me the opportunity to share that with others.”

“To highlight LG OLED’s ability to deliver an unrivaled sports viewing experience at home, it was only fitting that our next Only on OLED collaboration be with one of football’s biggest champions as the pro and college football seasons get underway,” said Peggy Ang, LG’s Senior Vice President of Marketing. “With our Only on OLED activations, we are bringing to our consumers unique content that goes beyond the game and highlights the stories behind today’s biggest athletes off the field.”

The Only on OLED campaign focuses on key consumer passions in sports, movies and gaming that are drivers for TV purchases. To reach consumers, the campaign features unparalleled access to unique events and moments best enjoyed on LG OLED TVs. Earlier this summer, LG released Hangin’ With Kuz, a social media series featuring basketball star Kyle Kuzma which offered fans a glimpse into his new home and off-court passions. The program kicked off earlier this year with a live celebrity gaming showdown between multi-platinum-selling music mogul DJ Khaled and world-renowned actor Megan Fox.

# # #

Recognizing Effective Communication Honoring Today’s Heroes

The LG Local Legends program being announced as winner of the Diamond SABRE Award for Superior Achievement in Reputation Management.

In the connected era, it could be said that we are living in the “age of relationships” in which creating, nurturing and leveraging relationships with our acquaintances, followers, customers, etc. is the thing that separates success from failure. While this might not be a unanimous belief, one thing everyone can agree on is that good communication isn’t something that happens naturally, it must be nurtured and honed.

For companies and brands, how they communicate their messages is just as important as what they communicate. So it was especially gratifying to learn that LG’s team in Australia was recognized with one of Asia’s most prestigious industry communications awards for its LG Local Legends program. The program, which helps recognize and reward community groups in Australia, was honored with the Diamond SABRE Award for Superior Achievement in Reputation Management for building stronger stakeholder relationships and contribute to corporate performance.

More than 500 volunteer organizations and individuals have been celebrated as part of the LG Local Legends in the past 12 months. The program was launched at a time when charities and community service organizations were in critical need of support, with many finding it difficult to secure resources, manpower and critical funding. LG Local Legends helps elevate the profile of these community groups around the country through media, social media and online channels.

The SABRE Awards celebrate engagement, credibility and relationship building among individuals and organizations across North America, Europe, Asia Pacific, Asia, Africa and Latin America. More than 1,200 entries from across the Asia Pacific region were received and judged by an expert panel of nearly 100 senior industry professionals.

“The LG Local Legends program shows that even in these difficult times individuals and groups can rise above these hardships to selflessly make the lives of others better,” said Louise Annetts, corporate marketing manager at LG Electronics Australia. “It has been a pleasure to help recognize the incredible efforts of those in our communities, as well as receive broader recognition of the program at this year’s SABRE Awards. We are looking forward to celebrating more deserving Australians in 2021.”

LG Local Legends was also recognized with a certificate of excellence in the Best in Real-Time Engagement category, whilst a recent LG SIGNATURE launch was also shortlisted at the awards in the best Home and Furniture category.

To learn more about the LG Local Legends program visit www.lglifesgood.com.au.

Contributed by LG Australia

# # #

The Right Gear for Victory

Two UltraGear monitors showing back and the front

From heart rate monitors in smartwatches to accelerometers and gyroscopes for measuring an athlete’s movement or swing, technology takes sports to a whole new level of precision. In the world of esports, advanced tech isn’t just something that’s good to have, it’s a necessity. And in this world, LG UltraGear hardware has developed a reputation as the best gear for victory.

According to International Data Corporation (IDC), the gaming PC and monitor market expanded rapidly in 2020, reaching 55 million units sold for a year-on-year increase of 26.8 percent. And with more people than ever working and playing from home, demand for better PC hardware experienced huge growth with sales of LG’s gaming monitors more than tripling between 2019 and 2020.

Let’s take a look at what sets LG UltraGear gaming monitors apart from the rest.

Compared to other panel technologies such as Twisted Nematic (TN) or Vertical Alignment (VA), LG’s In-Plane Switching (IPS) panel provides a wider viewing angle with minimal color distortion as well as a wide color gamut with excellent contrast. LG was the first to introduce an IPS monitor with one millisecond Gray-to-Gray (GTG) response time, a significant advantage over the 20-30 milliseconds of regular monitors. One millisecond means fewer distracting visual effects such as ghosting for a smoother, faster gaming experience. And with a refresh rate of up to 144Hz, ultra-high screen resolution and exceptionally lifelike picture quality, it’s easy to see why LG UltraGear has become an esport favorite.

Currently there are 19 models in the UltraGear monitor lineup including a new 32-inch (model 32GP850) featuring the advanced Nano IPS display technology. Later this year, LG will debut the industry’s first 34-inch monitor with NVIDIA G-SYNC^® ULTIMATE built-in for the highest level of compatibility with NVIDIA graphics cards.

LG makes a great effort to understand what gaming fans really want. One way is through the UltraGear Advisory Board, an online community of approximately 200 gamers from around the world managed by LG. Members of the board have a voice in developing new products, advising on both technical as well as design aspects.

And LG UltraGear gaming monitors are not only the ideal choice for a home gaming setup, it’s a brand in high demand by professionals who game for a living. LG is currently partnering with Gen.G Esports, one of the top esports organizations, to support their League of Legends Champions Korea (LCK) team. Using LG UltraGear monitors, the team is already leading this year’s competition.

Built for a better gaming experience to deliver an edge over the competition, LG’s UltraGear gaming monitors have been the preferred gear for many gamers since its launch in 2018. So whether you’re a pro gamer or just a casual player, LG UltraGear can provide the right gear for the job to make the difference between victory and defeat.

# # #

[On the Job] 6G: Hype or Hope?

A city skyline at night with buildings connected with blue light to depict telecommunication technology.

In this segment of On the Job, we take a look at the development of 6G technology, its challenges and its promises.

Estimated to be 50 times faster than 5G, 6G is expected to transform the communication spectrum. But isn’t this what the industry predicted for 5G? How much of this is true and how much of this is just wishful? With the help of someone in the know, let’s take a look at what 6G promises for the future.

Recently, LG announced a breakthrough in 6^th generation mobile telecommunication development by successfully demonstrating the transmission and reception of wireless 6G THz data over 100 meters in an outdoor setting. 6G uses terahertz frequencies which refer to the spectrum between 0.1 to 10 THz electromagnetic wave with wavelengths of 30 to 3000 micrometers. THz signals are very sensitive to shadows which significantly impact coverage. Furthermore, lower frequency terahertz experiences larger free space fading. While only a test, the LG demonstration was a meaningful achievement and milestone in the evolution of 6G.

According to Dr. Lee Ki-dong, principal research engineer at LG Electronics, 6G technology will play a key role for promising future industries including autonomous vehicles, AI robots and virtual and augmented reality-based technologies. As a leader in 6G development, Dr. Lee has more than two decades of experience in the research and standardization of wireless communication systems and is an expert in C-V2X (Cellular Vehicle to Everything), a key technology for autonomous vehicles and service robots that connect to networks. Earlier this year, Dr. Lee was elected chairperson of the Applications Working Group of the Next G Alliance, an initiative of the Alliance for Telecommunications Industry Solutions (ATIS) to advance the development and standardization of 6G.

LG is in a unique position to establish global leadership in 6G, with a world-class portfolio and experience in 5G, where it ranked second globally as of June with more than 4,000 5G standard essential patents, according to German patent research firm IPlytics. For LG, 6G is a key component of its focus on mobility, autonomous vehicles and cloud-based service robots. A pioneer in C-V2X innovations, LG has been an industry leader in the fast-growing telematics market for nearly a decade and is leading the way in establishing global standards for this technology.

Dr. Lee envisions a new era of fully autonomous ground and aerial vehicles at the end of this decade, potentially paving the way for wider commercialization of AI service robots as a solution to the imbalance of resource allocation. Healthcare delivery, for example, is expected to reach a critical point with demand for workers expected to far exceed supply. Remote or local medical robotics service utilizing networked robots could improve the quality of healthcare delivery and help save lives.

With aging populations in many countries, the old-age dependency ratio (OADR) is expected to rise significantly in the next three decades. According to the UN’s World Population Ageing report, OADRs were highest in Europe and North America with 30 persons aged 65 or older per 100 persons aged 20-64 years and projected to reach 49 elderly per 100 under 65 years of age in 2050. In this scenario, service robots can play a key role in our future society that requires more labor resources to support the aging population.

“What self-driving cars and remote surgery have in common is the need for connectivity that 5G cannot readily support but which ultra-responsive and extremely low-latency 6G can. But while the technology will be ready, it’s also critically important for governments to be on board as well and that requires the right regulations which is why LG’s involvement in Next G Alliance is so important.”

# # #

Dynamic 3D Campaign Lights Up New York’s Times Square

The Life's Good Campaign video playing on LG’s gigantic display in Times Square, New York City.

LG’s massive ultra-high-definition digital billboard overlooking New York City’s iconic Times Square became host to a three-phase visual spectacle that reflects the company’s efforts to engage with consumers directly around the seasons. LG’s first 3D content series designed for the billboard is a stunning visual display sure to make passersby smile. The new billboard content will run through the end of November.

Taking full advantage of the Times Square billboard’s unique curved design, LG harnesses the power of forced perspective to display imaginative multi-dimensional 3D content which share the company’s core messaging that together, Life’s Good. Launching with an inspiring back-to-school message for the American audience, the 3D illusion begins with an explosion of crayons and swirling images from scissors to school buses, dancing around the screen, eventually spelling out LIFE’S GOOD before being buried by a multitude of crayons as the animation continues its loop.

Over the past year LG has mobilized the Times Square billboard to engage, educate, and entertain consumers during the pandemic. From hosting the YouTube documentary “Life In A Day 2020” by Academy Award-winning director Kevin Macdonald to premiering the “Global Citizen VAX LIVE Extended Concert Sponsored by YouTube,” to encouraging climate action on ENERGY STAR^® Day, LG has leveraged the space in Times Square to remind viewers that Life’s Good no matter how challenging our surroundings may be.

“We hope that visitors in Times Square are not only awed by the visual splendor of the 3D display, but also that they will be inspired to believe that no matter the season, Life’s Good together,” said Peggy Ang, senior vice president of marketing, LG Electronics USA. “At the same time, our new 3D content series exemplifies how LG is innovating when it comes to engaging with consumers.”

Contributed by LG USA

# # #

[On the Job] Service Robots Take On New Relevance in Era of Social Distancing

LG’s four-wheeled indoor-outdoor delivery robot in front of the LG Electronics building.

In this segment of On the Job, we take a look at the experts behind LG’s robotics team who are working on the next big idea to help make people’s lives and jobs safer and easier.

Dr. Baek Seung-min

The pandemic has brought a new urgency to finding solutions to handle tasks that normally require human-to-human contact. In fact, the International Federation of Robotics is reporting that sales of autonomous service robots in the logistics sector will increase by 30 percent annually from 2020 to 2023. To accelerate advanced research into service robots and boost LG’s competitiveness in related technologies, LG established the LG Boston Robotics Lab in United States last year.

LG’s family of CLOi service robots including GuideBot, ServeBot, ChefBot and UV robot are ideal for providing a safer environment through contactless service in public spaces such as shopping malls, restaurants and hotels. Consumers who might normally be hesitant to interact with another human are more comfortable receiving help from a robot that doesn’t breathe.

When developing robots, one of LG’s key goals is to develop a product that can make life easier for consumers. “Service robots can help humans handle difficult, arduous tasks, freeing up consumers’ time to focus on more valuable tasks that matter and bringing increased convenience and comfort into our lives,” said Dr. Baek Seung-min, head of the Advanced Robotics Lab at LG Electronics.

To respond to the domestic growth of home shopping, LG developed and unveiled an indoor-outdoor service delivery robot at the 18th International Conference on Ubiquitous Robots in Korea. LG’s four-wheeled indoor-outdoor delivery robot boasts enhanced mobility, adapting to various types of terrain by automatically adjusting the distance between its wheels and driving modes for optimal performance, ideal for both indoor and outdoor use.

The challenges in developing a service robot for commercialization in diverse environments are vast. For example, to move reliably at high speeds in real-life settings on all types of surfaces while avoiding various obstacles is no easy task. Curbs, for example, might be a minor inconvenience to people but can be quite difficult to overcome for a wheeled robot. Engineers conducted real-world tests with different variables from adjusting tire air pressure to changing thread patterns on the front and rear wheels, among others. Omni-wheels provided the best performance on both indoor and outdoor surfaces, enabling the robot to move both forward and backward as well as side to side.

“We expect to test-operate the delivery robot by the end of the year,” said Dr. Baek Seung-min. “When it reaches the stage of commercialization, we expect the robot to open the next chapter of logistics innovation.”

Akin to how computers and automobiles were implemented in industry and commerce before they made their way to consumers, service robots are following a similar path. Already widely found in industries, service robots are now entering the commercial phase. When consumers will be able to purchase a delivery robot of their own is still unknown but if LG has anything to say about it, it won’t be too far away.

# # #

LG Sets Goal to Utilize More Than Half Million Tonnes of Recycled Plastic

A view overlooking the LG Chilseo Recycling Center.

Use of Plastics Made From Post-Consumer Recycled Materials to Increase Tenfold by 2025

SEOUL, Sep. 9, 2021 — LG Electronics (LG) today announced its goal to use almost 600,000 tonnes of recycled plastic by 2030 in a concerted effort to reduce greenhouse gas emissions in the value chain. The goal is a part of LG’s larger initiative to create a take-back ecosystem for electronic waste and increase the use of post-consumer recycled (PCR) materials in its consumer electronics and home appliance products.

In 2020, LG utilized approximately 20,000 tonnes of recycled plastic in its products which it plans to increase more than tenfold by 2025. While recycled plastic is currently used inside LG TVs, PC monitors, speakers, washing machines, refrigerators and air conditioners, LG will expand the use of recycled plastic to the exterior of its products as well. In addition to utilizing more recycled plastic, LG is reducing the use of virgin plastic throughout its operations as well. This year, 18 OLED TV models will be produced using less virgin plastic, an increase from 14 models in 2020, for a reduction of up to 10,000 tonnes of plastic.

LG is also increasing the target amount of take-back electronic waste from its 2006 figure of 4.5 million tonnes to over 8 million tonnes by 2030 with 3.07 million tonnes having been collected by the end of 2020. Also, LG is implementing initiatives to take back and recycle electronic waste in 52 countries. In South Korea, LG Chilseo Recycling Center, which opened in 2001, not only takes back electronic waste but also manufactures new components from the recycled plastic and ships the parts to LG’s home appliance plant nearby for use in new products such as refrigerators.

LG is focusing its efforts on reducing greenhouse gas emissions throughout the entire product life cycle from production and transportation to use and disposal. As a key component of its sustainable management goals, LG’s parent company entered into an agreement with the Korean Ministry of Environment and local civic groups in June to implement plastic-free management at its main R&D campus, LG Sciencepark.

# # #

LG Recognized as International Accreditation Body for Automotive Software Testing

First in Korea Certified to Test Functional Safety of Software for Autonomous Vehicles

SEOUL, Sep. 8, 2021 — LG Electronics’ (LG) Software Testing Center has officially been recognized as an ISO 26262-certified lab to conduct functional safety tests on software designed for autonomous vehicles. As South Korea’s first facility certified to test such software, the results issued by LG’s Software Testing Center will have international credibility in over 70 countries and regions, including the United States, Europe and Japan.*

ISO 26262 is an international standard for the functional safety of electrical and electronic systems found in production road vehicles, as defined by the International Organization for Standardization (ISO). One measurement of ISO 26262 determines the probability of accidents caused by errors in automotive software or development processes, a critical factor in the commercialization of self-driving vehicles. Certification allows LG to not only test the functional safety of software written for self-driving vehicles but all automotive software systems and AUTomotive Open System ARchitecture (AUTOSAR) that fall under the ISO 26262 standard without the involvement of external agencies.

The accreditation was issued by the Korea Laboratory Accreditation Scheme (KOLAS), an internationally recognized agency charged with the establishment of national standard systems and operation of industrial standardizations in matters related to safety and quality. LG’s Software Testing Center was previously recognized by KOLAS as an internationally accredited testing institution in software quality measurement (ISO/IEC 25023) and industrial functional safety (IED 61508-3) of electronic products and technologies including smart appliances, TVs, robots, AI, cloud and energy.

“LG Electronics is extremely proud to be entrusted with the world’s best functional safety verification capability for automotive software,” said Dr. I.P. Park, president and CTO of LG Electronics. “With this recognition, LG will be able to provide even better products and services that customers can trust to deliver the most reliable software possible.”

# # #

* According to the ILAC Mutual Recognition Agreement (ILAC MRA).

LG XBOOM 360 Delivers Premium Sound with Stylish Design Anyplace, Anytime

A woman carrying LG XBOOM 360 into the backyard for a party held during the night

Omnidirectional, High Quality Sound and Refined Design Make LG’s
Newest Versatile XBOOM Speaker Perfect for Both Indoor and Outdoor Use

SEOUL, Sep. 7, 2021 — The new LG XBOOM 360 speaker (model RP4) from LG Electronics (LG) features a conical-cylindrical design and delivers authentic, omnidirectional audio that is perfect for any space or occasion. Pleasing to the eye, the speaker’s unique form factor enables LG XBOOM 360 to radiate sound in all directions for a lifelike performance with impressive power and clarity. Ideal for today’s lifestyle focused on small social gatherings, this stylish speaker will make its debut in key markets starting this month.

The attractive conical-cylindrical shape of LG XBOOM 360 isn’t just pleasing to the eye, its function is to accommodate the distortion-free reflector structure of the speaker. Typically only found in high-end audio products, the reflector structure of the tweeter and woofer is designed to deliver 360-degree sound with minimal distortion. So whether indoors or out, XBOOM 360 envelops listeners in rich, detailed audio, bringing a sense of three-dimensional vitality to every genre of music.

The premium build quality of the tweeter and woofer also helps to create a convincing and exceptionally well-balanced soundstage. The tweeter’s titanium diaphragm creates a linear frequency for superb performance and accurate reproduction across the high frequency range. Moreover, the speaker’s durable glass fiber woofer generates dynamic bass with a clear, natural mid-range response. The combination of powerful drivers and robust 120W output enables LG XBOOM 360 to turn any room or space into a listening sweet spot.

LG’s newest wireless speaker is designed to provide versatility and the multisensory experience today’s consumers demand. LG XBOOM 360 can create the right atmosphere for any occasion thanks to 360-degree mood lighting with three different presets – Ambient, Nature and Party – as well as a range of customizable lighting options and sound effects when used with the companion app. In the app, users will also find the crowd pleasing DJ Effect feature which allows for the mixing of multiple samples as well as scratching and other sounds effects. The speaker offers 10 hours of listening enjoyment on a single charge, includes a built-in metal handle for easy mobility, and has a chic, highly-durable fabric cover (available in Beige, Burgundy, Charcoal Black and Peacock Green) that brings instant warmth and style to any setting.¹

Most importantly, XBOOM 360 demonstrates LG’s continuing commitment to reducing its impact on the environment. Fabricated partially from recycled plastic and other post-consumer materials, the eco-conscious speaker has received Eco-Product certification from SGS Société Générale de Surveillance SA of Switzerland, Environmental Claim Validation from Underwriters Laboratories and Global Recycled Standard recognition from Control Union Certifications.²

Specifications:

Design & Colors
Size	250 x 514 x 250mm (W x H x D)
Power	120W RMS (when connected to power source)
Speaker	Authentic Omnidirectional Sound Glass Fiber Woofer 5.25-inch x 1 Titanium Horn Tweeter 1.0-inch x 1
Other Features	Mood Lighting (Ambient / Nature / Party) DJ Effect (app required) Wireless Party Link (two speakers connected wirelessly)
Portability	Up to 10 hours battery life (29Wh) between charges Carrying Handle
Connectivity	Bluetooth / USB 2.0 / Aux

# # #

¹Color options and availability vary by market.
²SGS Eco-Product certification is based on four major environmental criteria covering resource efficiency, usage of hazardous substances, energy savings and recyclability measured over a product’s lifespan. UL’s Environmental Claim Validation requires the eco-conscious attributes of a product match the claims made by the manufacturer. Model RP4 contains recycled post-consumer polyester.

Rediscovering Good

A dad can't help but smile at his son and dog who are both covered in mud.

From flash floods, ravaging bushfires and the global pandemic, the world as we know is changing. While finding a sense of joy and hope in these times can seem insurmountable, LG Electronics in Australia is hoping Aussies can find something to smile about with its campaign, Rediscover Good, which aims to inspire viewers to rediscover the good in everyday life because “life’s full of good when you look for it.”

Launched as a series of television commercials and rolling out in Australia now, the campaign sets out to reframe the small moments in everyday life. The first TV spot explores a family with two school-aged children enjoying a simple, yet hectic, weekend family breakfast before racing to their child’s soccer game. The family is shown interacting with various LG products such as InstaView^® Door-in-Door^® refrigerator and QuadWash™ dishwasher, showing how their lives are just a little bit easier with LG technology.

The same family appears in the second TV commercial, with the focus on the son and the family pet getting into many fun messes throughout the day. However, thanks to the LG WashTower™ single-unit laundry solution which ensures clothes, duvets and dolls are fresh and clean in no time, the mess these two created are soon just a memory.

The third TV commercial features Millennial friends coming together for a fun-filled movie night at a home where LG products are featured through tiny moments. From gaming on the LG OLED Evo TV and blaring music on the XBOOM Go portable speaker while tidying up with the LG CordZero cordless vacuum to making popcorn in the NeoChef™ microwave, the 30-second clip demonstrates how LG products offer ease and convenience, allowing consumers to focus on rediscovering the good.

These stories bring today’s local culture to life and connect with consumers in a fun, personal and creative way. As part of the campaign, Life’s Good care packages filled with an array of wonderful items such as blueberry pancakes, teddy bears, knitted throws and cookbooks that could be enjoyed while social distancing were sent to fans and partners of LG in Australia.

The Rediscover Good campaign, whilst weaving in everyday moments to create an engaging visual display, reminds us all to take a step back and truly celebrate the joy and appreciate the good found in the everyday, a much needed reminder for not only Australians but everyone around the world.

Contributed by LG Australia

# # #

Spreading a Message of Hope With Charlie Puth

Charlie Puth and four winners are performing.

LG and music have always had a special relationship. Millions around the world are familiar with the Life’s Good song from TV commercials or ringtones. But music, like fashion, changes with the times. So when the decision was made to update the song for the 21^st century, there was no question that young artists needed to be part of that process.

But who best to lead that effort?

At only 29 years old, Charlie Puth is the perfect representative and leader of the Life’s Good Music Project. As one of the music industry’s most consistent hitmakers and sought-after collaborators, Puth has already amassed eight multi-platinum singles, four GRAMMY nominations, three Billboard Music Awards, a Critic’s Choice Award and a Golden Globe nomination. His 2018 GRAMMY-nominated LP, Voicenotes, was RIAA Certified Gold only four days after its release and he has logged over 5.6 billion streams worldwide.

With Puth on board, the Life’s Good Music Project was born to give aspiring musical talent around the globe the opportunity to share their unique voices with the world. Launched in May, the project received more than a thousand entries representing 36 nations over a one month period. LG’s collaborative initiative also struck a chord with audiences worldwide, with related posts on social media garnering more than 68 million total views.

The four winners, selected by Puth himself, collaborated on the song after initial introductions over a video call. Puth and the four young Music Project winners started working together on their melodic message of hope and positivity. Guided by Puth’s creative vision, each member of the talented team shines on the final recording, contributing to a heartfelt harmony that inspires gratitude for what we have today, and joy and optimism for what the future holds.

“As the song’s lyrics go, ‘sometimes you’ve just got to pick yourself back up’,” said Sade Whittier of Long Island, New York, one of the winners. “Taking part in LG’s project, I learned that anything’s achievable if you keep going, and I hope the young dreamers out there will think so too when they listen to the final song.”

“Meeting and collaborating with artists from around the world was an amazing experience and I was so impressed with all of their talent,” remarked Puth. “The song we created together is really wonderful and I can’t wait for everyone to hear it.”

The Life’s Good Song and its timely message of hopefulness will also be coming to TikTok starting September 6 to encourage more participation in the positive movement. Fans can take part by posting a video of themselves dancing along to the catchy, new track and using the hashtag #LifeisGoodMusic_LG. The Life’s Good Song and performance video is now available to enjoy on LG’s Global YouTube channel and Instagram.

# # #

LG Newsroom