LG World Premiere at CES Showcases Today's Innovations for a Better Tomorrow

LG World Premiere at CES Showcases Today’s Innovations for a Better Tomorrow

At CES 2022, LG's new CEO is presenting LG's vision for an enhanced lifestyle and a better future for all.

Presenting Solutions for a More Inclusive, Sustainable, Connected Future

LAS VEGAS, Jan. 2, 2022 — At CES 2022, LG Electronics (LG) is presenting its vision for an enhanced lifestyle and a better future for all. Hosted by LG CEO William Cho, LG World Premiere will introduce the company’s diverse innovations for the new year and detailed its continuing efforts to create a more inclusive user experience and sustainable tomorrow. LG’s theme for CES 2022, The Better Life You Deserve, emphasizes LG’s ultimate goal to elevate all aspects of daily life though technological and design innovation. This vision is brought to life through three short films: A Better Life for You, A Better Life for All and A Better Life Tomorrow.

A Better Life for You: Creating Value for Every Lifestyle
LG’s concept of the upgradable appliance is the focus of the first short film, A Better Life for You. With enhanced abilities to learn and evolve to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ platform empowers compatible products with even more features to deliver additional conveniences in 2022. A Better Life for You shows how advancements in LG’s entertainment solutions are delivering a more personalized, interactive experience to viewers enjoying content on larger screens at home.

Audiences will be introduced to LG StanbyME, a wireless private mobile wireless display that goes anywhere in the house to deliver the ultimate viewing experience of a traditional TV. Also making their worldwide debut, LG PuriCare™ AeroTower is an all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater while the LG tiiun indoor gardening appliance offers a simple, clean and reliable way to grow healthy greens all year round.

A Better Life for All: More Sustainable, More Inclusive
LG’s commitment to reducing its environmental impact and making its business more sustainable is the focus of A Better Life for All. Energy saving innovations built into InstaView^® refrigerator and its “knock twice to see inside” transparent door, the increased use of recycled materials in packaging materials of LG Soundbar and the reduction of plastic components in LG OLED TVs all point to LG’s commitment to finding solutions that are better for people and the planet. Beyond 2022, LG expects to introduce more than 600,000 tons of recycled plastic into its manufacturing processes and increase the recovery of electronic waste to eight million tons by 2030.

Inclusiveness is also key to LG’s growth as a brand and toward this goal, LG is committed to investing in Accessibility Advisory Councils across different markets. Councils are comprised of accessibility experts and those living with disabilities and play a critical role in advising LG as it develops products with more inclusive user experience in mind, such as voice commands and Braille labeling.

To encourage innovation in the areas of sustainability and inclusivity in 2022, LG is establishing the LIFE’S GOOD AWARD focusing on Innovation for Earth and Innovation for All to solicit ideas to minimize the impact of human activities on the environment and make LG products more accessible and user-friendly. Up to USD 1 million will be awarded to winning participants, more details to be announced in the year ahead.

A Better Life Tomorrow: Blueprint for the Future
The third and final short feature focuses on the future and LG’s role in turning the stuff of science fiction into reality, with the company’s AI-powered CLOi door-to-door delivery robot being readied to roll into service. Audiences are also treated to a behind the scenes look as LG’s virtual artist Reah rehearses for her upcoming music video.

Also getting the spotlight is LG OMNIPOD, a mobility concept solution that blurs the distinction between home and car. Expanding upon the automotive solutions presented in LG’s previous Connected Car at CES 2020, LG OMNIPOD is an on-the-road extension of one’s personal living space. Designed to function as a home office, an entertainment center or even a lounge, LG OMNIPOD offers a look at how a busy individual might be able to get more done in a future where working remotely doesn’t mean having to work from home.

Located inside the main entrance of Central Hall at the Las Vegas Convention Center, LG’s on-site exhibit promises to offer both physical and online visitors an engaging and interactive experience through AR and VR technologies.

LG’s Home Entertainment showcase will be featured in LG Virtual Studio in three individual zones: LG OLED on Metaverse, Virtual Showroom and LG OLED Art. All three zones allow visitors to discover and experience the company’s latest products in compelling, interactive ways. LG’s new home appliances will be featured in the virtual exhibition halls aptly named LG Home, LG Home by Objet Collection and LG ThinQ. LG Home is a virtual living space where visitors can explore the company’s latest appliances including a new washer-dryer set, PuriCare AeroTower and LG tiiun. In LG Home by Objet Collection, visitors can curate their own space by choosing the wallpaper, flooring and other interior design elements to harmonize with the customizable appliances in LG’s premium lifestyle collection. LG ThinQ gives visitors a “tour” of all the features and functions of LG’s smart ecosystem all accessible through the upgraded LG ThinQ app.

Visit LG’s CES site and the official YouTube channel for more insights into what LG has in store for CES 2022.

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LG World Premiere at CES Showcases Today’s Innovations for a Better Tomorrow_1

New Kitchen Duo From LG Featuring ThinQ Recipe Service Upgrades the Cooking Experience

LG’s 2022 Complete Kitchen Solution Delivers Advanced
Cooking Technologies and Seamless Access to Smart Recipes

SEOUL, Dec. 29, 2021 — LG Electronics (LG) is about to make life in the kitchen easier than ever with the introduction of its latest cooking appliances, LG InstaView^® Double Oven Range and Over-the-Range Microwave Oven. Featuring the company’s core cooking technologies, these premium appliances are the first to offer seamless integration with the new LG ThinQ™ Recipe service.¹ Double Oven Range features LG InstaView technology that lets users see inside an appliance by simply knocking twice on the glass, illuminating the interior without having to open the door and letting hot air escape. A complete cooking solution for today’s homes, both products are making their debut at CES 2022 next week.

The new oven range leverages LG’s ProBake^® Convection technology for quick and thorough cooking without preheating to deliver delicious, evenly-cooked meals every time. With its precise temperature and airflow control, ProBake provides shorter cooking times and is also the key ingredient in the oven’s Air Fry and Air Sous Vide modes. Air Fry allows cooks to create delectable, crispy fried treats using far less oil than deep frying while Air Sous Vide ensures tender, juicy dishes that will keep diners wanting more. And delicious doesn’t mean having to wait longer, thanks to LG’s UltraHeat™ Power Burner technology.

The other half of the exceptional kitchen duo, LG Over-the-Range Microwave Oven, employs proprietary Steam Cook technology to prepare foods that are juicier, healthier and tastier. The Slide-out ExtendaVent™ in this premium microwave is effective in reducing the presence of smoke and lingering odors in the kitchen. And with its EasyClean interior, the oven is a breeze to keep clean thanks to the advanced coating that prevents food and grease from sticking and allows easy cleanup with only a damp cloth.² LG’s minimalist design language is perfectly exemplified in the stainless steel and tempered glass of LG WideView™ Window.

New for 2022, LG ThinQ Recipe service delivers a more complete and convenient user experience by making all smart kitchen services and content from LG and its partners available in one place. Accessed via the ThinQ app, LG ThinQ Recipe offers a seamless journey that allows anyone to search, plan, purchase and cook, following hundreds of easy-to-follow recipes including mouth-watering options from talented creators and LG Originals Series, the latter prepared by LG’s own chefs showcasing how to best use features of LG cooking appliances. Powered by SideChef, ThinQ Recipe also offers over 10,000 one-click shoppable recipes for the ultimate home cooking experiences, turning a single recipe or a weekly meal plan into a grocery shopping orderable directly from the app via Walmart or Amazon Fresh.³

In partnership with Boston-based AI start-up Foodspace Technology, ThinQ Recipe also integrates LG’s time-saving Scan to Cook feature, for scan-and-send cooking directions for select frozen meals.

Proactive Customer Care, LG’s AI customer service solution, can be accessed from the intuitive ThinQ app as well. Using artificial intelligence and deep learning technology to analyze product performance data, Proactive Customer Care can send users helpful alerts and maintenance tips to keep their LG ovens running optimally year after year.⁴

The 2022 LG InstaView Range with ThinQ Recipe will be on display in LG’s virtual exhibition booth at CES 2022 starting January 5.

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¹ LG ThinQ Recipe app is applicable for models featuring Scan to Cook. Services and features may vary depending on model or region.
² EasyClean available only on gas models.
³ Services and features may vary depending on model or region.
⁴ Availability of Proactive Customer Care may vary depending on model or region.

Mission Launch Brings Together Experts, Startups, Entrepreneurs to Collaborate on Innovation

Dr. Sok-woo Rhee, Head of LG NOVA (North America Innovation Center), giving a speech on stage at the Mission Launch Live event

LG NOVA – the North American Innovation Center of LG Electronics – recently wrapped up its Mission Launch event series, a unique experience that brought startups and entrepreneurs together with industry experts, mentors, influencers and more to create collaborative conversations on what’s needed to build and innovate for the future.

Taking place across two weeks in November, more than 1,700 registrants representing startups and entrepreneurs signed up for LG NOVA Mission Launch to discuss the topics of connected health, mobility, smart home, metaverse and societal impact spaces. As an extension of the LG NOVA Mission for the Future Challenge program to nurture innovations that impact the future and bring them into LG, the event focused on the power of collaboration between startups, corporations, and the industry as a whole. The goal: create an environment of support to enable startups working to change the way we work, live and play, to take their ideas further—and faster— into the adoption process and ultimately, success.

Mission Launch Event

View a quick video on the Mission Launch Live here.

Kicking off the Mission Launch event series, LG NOVA held a one day in-person, invite-only gathering, Mission Launch Live in San Francisco, with keynote speakers, panels, a pitching competition and networking.

Local startups were invited to share the vision for their company in a seven-minute pitch plus three minutes of Q&A to Mr. Thomas Yoon, CEO of LG Electronics North America, Dr. Sokwoo Rhee, Senior VP of Innovation and Head of LG NOVA, as well as outside investors from Lockstep Ventures and an Angel Investor. The winning prize was USD 10,000 for the first-place winner, and two second-place prizes at USD 2,500 each. Congratulations to 1^st place winner EVVA Health, and 2^nd place winners SentiAR and Next-Ion Energy!

Following the competition, influential tech innovators and disruptors including Mitch Lowe, Former President of Redbox and co-founding executive of Netflix, and David Chang, Founder of Momofuku Group and Marjordomo Media, addressed attendees – sharing insights and stories of how they trailblazed within their respective industries. The event featured remarks from both Yoon and Rhee, sharing the vision for innovation and collaboration at LG.

Mission Launch Virtual Event

For those not located in Northern California, the LG NOVA team followed up the in-person event with a week-long virtual event focused on the topics of Connected Health, Energizing Mobility, Smart Lifestyles, the Metaverse and Innovation for Impact.

Each day was dedicated to one topic including live networking and interactive conversation with industry thought leaders. Topics of interest for entrepreneurs were also covered throughout the week, offering advice such as how to create elevator pitches, how to source funding and meet investor criteria, and marketing tactics for early-stage start-ups. For those unable to attend, sessions are archived on the Mission Launch website here (registration required).

The Mission Launch event may be coming to a location near you so visit www.lgnova.com to sign up for the mailing list to be notified.

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[LG SIGNATURE Inspirations] The Time LG Attended Christmas at Royal Albert Hall

Proud corporate partner of the Royal Philharmonic Orchestra (RPO), LG SIGNATURE invited guests to present a special evening at the Royal Albert Hall, London’s iconic 150-year-old concert hall, on December 9. As one of UK’s top social events every year, Christmas at the Hall was cancelled in 2020 so this year’s event took on even more significance. With the renowned John Milford Rutter CBE conducting the orchestra, guests were able to experience sing-along carols, rousing fanfares and Yuletide classics.

(From left) RPO Co-Principal Trombone Matt Knight, First Violinist Erik Chapman

A pre-performance champagne reception and an exclusive meet and greet with some of RPO’s performers were held during the interval in a grand tier private box, followed by an intimate standing supper in the Prince of Wales room. The luxurious room was filled with an array of LG SIGNATURE’s innovative products, including Wine Cellar, Refrigerator and OLED R, complemented with festive drinks and dishes.

An exclusive group of guests including representatives from major British publications, attended the matinee performance with Lee Bum-seop, president of LG UK, enjoying the evening with other LG UK employees.

Guests were impressed by the jolly performances as well as the LG SIGNATURE products being showcased. The prominent exposure of the products at the performance generated much interest in the LG SIGNATURE lineup among the Royal Albert Hall and Royal Philharmonic Orchestra patrons.

All in all, it was a jolly, festive opportunity for LG and music-loving Brits to celebrate the closure of another eventful year.

Contributed by LG UK

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LG CEO Outlines Company Priorities for 2022

Communicates Goal to Become Top Lifestyle Innovator and
Solutions Provider Amid Uncertain Times

SEOUL, Dec. 23, 2021 — LG Electronics’ (LG) new CEO William Cho announced the company’s priorities for 2022, communicating the importance of being even more strategic in the new year to increase customer value and strengthen existing businesses while preparing for all future possibilities. In his end-of-year employee address, CEO Cho also voiced his appreciation to all staff for a successful 2021 that saw much change and growth amidst the challenges of an evolving global market.

“We will do what needs to be done to make management more agile and have the courage to implement new ways to meet the demands of a fast-changing business environment,” Cho announced. “LG has and will always produce high-quality products. Going forward, we will place a greater emphasis on the overall customer experience with our concept of F.U.N. for first, unique and new, three attributes that will be featured prominently in all customer experiences in 2022.”

Customer experience innovations will include additional contact opportunities with even more customers to more accurately predict and respond to new lifestyle and market trends, Cho said.

“We will accomplish this by building on what we have created, strengthening our planning for the future,” continued Mr. Cho. “Our focus will be on maximizing the growth potential of our existing businesses and seeing every transaction from the perspective of the customer experience.”

Mr. Cho also addressed the ongoing digital transformation in LG’s evolution, reporting that the initiative that started two years ago was now a part of every aspect of LG’s business from planning to operations, increasing efficiency and improving competitiveness. CEO Cho ended his address by touching upon the fundamental changes to the way LG works as a company.

“It is essential to our success that we adopt a more organic way of operating to reduce and eliminate barriers and divisions between departments and business units to allow employees to communicate and coordinate more freely,” Cho concluded. “Likewise, we must elevate our collaboration with other organizations and explore where we can further develop core internal capabilities.”

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LG’s Award-Winning Premium Monitors Designed With Modern Home-Office Workers in Mind

A woman is editing an image using LG UltraFine monitor and a mousepad

2022 LG Monitor Lineup Optimized for Professional Creative Work and
Next Level Productivity for Totally Unique User Experience

SEOUL, Dec. 22, 2021 — Designed to meet the needs of professional users world-over, LG’s newest premium monitors for 2022 will make their debut at CES 2022 at LG’s virtual press conference on January 4. Both the LG UltraFine™ Display (model 32UQ85R) and LG DualUp Monitor (model 28MQ780) offer sleek and practical designs, enhanced connectivity and superior user experience for both home and office workers, including creative professionals and programmers. With peerless picture quality, powerful performance, customizability and convenience, it is no surprise that these solutions both took home CES 2022 Innovation Awards.

When Only A Professional Will Do

The new LG UltraFine Display is a professional-quality monitor designed with the needs of art directors, graphic designers, photo/video editors and live streamers in mind. Its 32-inch 4K UHD (3,840 x 2,160) resolution Nano IPS Black panel boasts 2,000:1 contrast ratio and 98 percent coverage of the DCI-P3 color gamut, ensuring deep blacks and vibrant colors that remain true across a wide viewing angle in various ambient conditions. LG’s first Nano IPS Black panel empowers the LG UltraFine Display to deliver realistic and nuanced black tones, adding more depth to images and allowing creators to realize their visions with advanced precision.

To maintain the level of color accuracy required by today’s creatives, the LG UltraFine Display comes with a detachable auto self-calibration sensor. Calibration can be easily scheduled via LG’s intuitive software, saving users time by performing this critical calibration automatically.

Two is Always Better Than One

A multitasking powerhouse ideal for all kinds of tasks such as content creation and coding, LG DualUp Monitor features a Nano IPS display with a unique 16:18 aspect ratio – a completely new format in the monitor market. The innovative Square Double QHD (2,560 x 2,880) resolution monitor offers the same screen real estate as two 21.5-inch displays and has a vertical split view function that lets users see more in one glance. Boosting productivity and convenience, the LG 28MQ780 elevates user comfort with the ultra-adjustable LG Ergo stand which saves space as it clamps securely to most desks and tables. And the double height screen of LG DualUp Monitor reduces side-to-side head movements, the main cause of neck pain.

“LG’s premium monitors for 2022 deliver the picture quality, features and usability that can satisfy the needs of both professional and home users,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “These CES Innovation Award winning-products are examples of our commitment to explore new form factors and functionalities to expand and strengthen our flagship monitor lineup.”

Find out more about these new premium monitors by joining LG’s CES 2022 virtual press conference on January 4 at 08:00 PST.

Specifications:

		LG UltraFine Display (32UQ85R)	LG DualUp Monitor (28MQ780)
Size/ Ratio	Screen Size	31.5-inch	27.6-inch
	Resolution	UHD (3840 x 2160)	SDQHD (2560 x 2880)
	Aspect Ratio	16:9	16:18
Graphic	IPS	Yes	Yes (Nano IPS)
	Color Gamut (Typ.)	DCI-P3 98 percent	DCI-P3 98 percent
	Brightness	400 nits	300 nits
	Contrast Ratio	2000:1	1000:1
	Deep Black from Sides	Yes	–
	HDR	Display HDR400	HDR10
	Color Auto Configuration	Yes	–
	Self Auto Calibration	Yes	–
	Color Calibrated	Yes	Yes
	Response Time	5ms (GtG on Faster setting)	5ms (GtG on Faster setting)
	AMD FreeSync™ Technology	AMD FreeSync™	–
Design	Screen	3-Side Virtually Borderless Design	3-Side Virtually Borderless Design
	Stand	Pivot / Height / Tilt	Pivot / Height / Tilt / Swivel
	Stand	Pivot / Height / Tilt	(Ergo 2nd Gen)
Interface	USB Type-C™	DP Alt. + Power Delivery	DP Alt. + Power Delivery
	USB Type-C™	96W + data	96W + data
	HDMI	x2	x2
	Display Port	x1	x1
	USB Hub	x1 Upstream	x1 Upstream
	USB Hub	x2 Downstream	x2 Downstream
	Power	Adapter	Adapter
Sound	Speaker	Stereo Speaker with MAXXAUDIO^® (5W x 2)	Stereo Speaker with MAXXAUDIO^® (7W x 2)
SW	On Screen Control	Yes	Yes
Feature	PBP	–	Yes
Feature	Auto Brightness	–	Yes

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LG Improves Air Purifier Technology, Set to Unveil Fresh Take at CES 2022

A front view of LG PuriCare AeroTower Beige air purifying fan in a bright room next to traditional interior decoration.

With Proprietary Air Valley Technology, LG PuriCare AeroTower
Delivers Personalized Fresh Air Anywhere in the Home

SEOUL, Dec. 21, 2021 — LG Electronics’ (LG) all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater in a stylish form factor is set to make its world debut at CES 2022. Developed from the ground up to meet the needs of today’s at-home lifestyle, the all new PuriCare™ AeroTower Air Purifying Fan offers personalized comfort that makes any indoor activity more pleasant and comfortable.

LG PuriCare AeroTower is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. Use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by five degrees Celsius in less than 10 minutes.¹ Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser for wider, more powerful air circulation.²

Employing LG’s own Air Valley technology, the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver.³

LG PuriCare AeroTower comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. Multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size.⁴ An additional benefit comes in the form of LG UVnano™ technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.⁵

Along with performance and style, LG’s newest air care solution delivers exceptional convenience for its attention to the user experience. Customers can quickly check a variety of air quality data on the purifier’s bright LCD display or on the free LG ThinQ™ mobile app. The Android and iOS app also allows for the device to be monitored in real time and settings adjusted from outside the home.

“Our new PuriCare AeroTower Air Purifying Fan was designed with today’s home lifestyle trend in mind,” said Lyu Jae-cheol, president of LG’s Home Appliance & Air Solution Company. “Whether its cooling, heating or purifying, this device does it all and looks great while doing it.”

To experience LG’s new PuriCare AeroTower, visit LG’s virtual exhibition booth at CES 2022 starting January 5 PST.

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¹Test conducted internally in 19m²LG environmental testing center. Based on LG internal test results conducted with product models sold in Korean market. Results may vary depending on the actual usage environment.
²Maximum airflow reach measured at 10m in Direct Mode.
³Colors may vary by market.
⁴Tested in accordance with SGS IBR Laboratories’ methodology, in compliance with IEST RP CC001.6 (2016) HEPA and ULPA filters.
⁵Tested by TÜV Rheinland by comparing number of colonies of Staphylococcus aureus, Staphylococcus epidermidis, Klebsiella pneumoniae under LG UV LED for one hour at the lowest fan setting. Results may differ in real usage scenarios.

LG’s First-Ever UltraGear Gaming Laptop Delivers Maximum Power and Convenience

LG UltraGear gaming laptop – dark background

Fully-equipped Gaming Laptop Boasts the Hardware, Performance and Features
Today’s Gamers Demand

SEOUL, Dec. 20, 2021 — LG Electronics (LG) today unveiled its first gaming laptop (model 17G90Q), expanding its premium UltraGear^TM lineup and bringing exciting news to gamers worldwide. A powerful performer with a seriously sleek design, the CES 2022 Innovation Award-winning laptop delivers sublime gaming experiences and the freedom to enjoy them anywhere, at any time.

LG’s take-anywhere gaming rig features an 11th Gen Intel^® Tiger Lake H processor, NVIDIA GeForce^TM RTX 3080 Max-Q graphics card, dual-channel memory and an ultra-fast dual SSD setup. In addition to a 17-inch IPS panel with a 1 millisecond response* time and a 300Hz refresh rate, the LG UltraGear gaming laptop ensures immersive, fluid gameplay for even the most graphically demanding PC games thanks to the latest top-of-the-line hardware. Also, LG’s cooling system with vapor chamber keeps the laptop running cool, even when pushed to the limits.

Sharing DNA with LG’s lightweight gram laptops, the 17G90Q has a streamlined, highly-portable design. The new, slim laptop packs a large screen and an impressive 93Wh battery while maintaining a thickness of under 21.4 millimeters and a weight of less than 2.7 kilograms. The LG UltraGear gaming laptop features an aluminum casing that offers style and durability, while the winged UltraGear badge on its exterior clearly communicates the power and quality LG’s premium gaming brand is known for.

The 17G90Q further optimizes the gaming experience via LG’s gaming software, LG UltraGear Studio, which lets users customize gaming-related options and track a variety of performance data – including CPU clock, GPU TDP and clock, and memory share rate – in real-time. And for a completely unique setup, users can choose and apply a different color to every single key of the laptop’s attractive RGB keyboard.

Along with next-level personalization, speed and superior picture quality, the LG UltraGear gaming laptop delivers realistic, three-dimensional sound with its built-in 2 Way speaker system. Supporting DTS:X Ultra, the speakers accurately convey the directionality and location of sounds in the gaming environment, helping players to find their teammates and track down their enemies more easily. What’s more, the 17G90Q comes with Intel^® Killer^™ Wireless, which helps guarantee a fast, stable network connection for lag- and frustration-free online gaming experiences.

“The LG UltraGear gaming laptop has everything needed to tackle the latest high-spec games, delivering the smooth, responsive gameplay that all gamers want,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our first-ever gaming laptop, the 17G90Q differentiates itself from competing products with its premium hardware, generous, high-quality screen, and a sleek, lightweight design that maximizes convenience and portability.”

LG’s first gaming laptop will initially be available in the United States and South Korea from early 2022 with other markets to follow. To learn more about the LG UltraGear lineup, visit www.LG.com/CES2022 starting at 08:00 PST on January 4.

Key Specifications:

	17G90Q
Display Size	17.3-inch
LCD	FHD (1,920 x 1,080) IPS 1ms, 300Hz, sRGB 99 percent
Aspect Ratio	16:9
Weight	2.64kg (5.82lbs)
Size	400 x 271.6 x 20.9 ~ 21.4mm (15.75 x 10.69 x 0.82~0.84 inches)
Battery	93Wh
CPU	11th Gen Intel^® Core™ Processor Intel Tiger Lake – H
GPU	NVIDIA GeForce RTX 3080 Max-Q Graphics
Memory	16/32GB
Memory	Dual Slots (DDR4)
Storage	Up to 1TB
Storage	M.2 Dual SSD slots (NVMe^TM)
Color	Purple Gray
Keyboard	Per-key RGB backlit gaming keyboard
I/O Port	USB 4 Gen 3×2 Type C (x1, USB PD-out & TBT4), USB 3.2 Gen 2×1 Type C (x1, USB PD-out & DP), USB 3.2 Gen 2×1 (x2), HP-Out (4-Pole Headset, US type), HDMI, RJ45, DC-In, microSD/UFS
USP	IPS 1ms response time & 300Hz refresh rate, Fingerprint Reader on Power button, FHD webcam with Dual Mic, IR Camera, Wi-Fi 6E & Intel^® Killer^™ Wireless, 2 Way speaker (2.0W x 4) with DTS X Ultra, Cooling System with Vapor Chamber, gaming UI (UltraGear Studio)

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* 1ms GtG response time at 300Hz refresh rate.

2022 LG UltraFine OLED Pro Monitors for Creatives Set New Standard for Picture Quality

LG UltraFine Display OLED Pro monitor – front view

Boasting Accurate Color Reproduction and Outstanding HDR Performance,
Newest Displays Are Ideal for Editing High-Resolution Images and Videos

SEOUL, Dec. 17, 2021 — LG Electronics (LG) is once again setting higher expectations for professional-grade display solutions with the announcement of its 2022 LG UltraFine^TM OLED Pro monitors (models 32BP95E, 27BP95E). Delivering the advantages of OLED’s self-lit pixels to the desktop, the monitors provide the accurate color reproduction and superb HDR and SDR performance that professional visual effects artists, video editors and other creative industry roles demand.

LG’s newest 32- and 27-inch OLED Pro models boast 4K UHD resolution (3,840 x 2,160) screens with 1,000,000:1 contrast ratio and 99 percent coverage of the DCI-P3 color space, making them suitable for even the most detailed digital projects. Both new displays offer independent pixel control for impressive color fidelity and contrast and because OLED displays do not require backlighting, these UltraFine monitors are free of the distracting halo effect, or blooming, common on many LCD displays.

To ensure that these models display vibrant colors as intended under the conditions optimal for productivity, both OLED Pro monitors come with detachable self-calibration sensors and monitor hoods. When used with the free-to-download LG Calibration Studio software, the calibration sensor measures the light emitted from the display at times predetermined by the user and automatically makes the necessary adjustments to maintain a high degree of color accuracy and consistency. For even more color and image accuracy, the hood can be attached to prevent distracting reflections and glare from external light sources.

Both UltraFine OLED Pro devices offer slim, elegant form factors and are light weight for easy relocation to different rooms and desks. The included stand attaches securely to the rear of the display with a simple One-click mechanism and offers adjustability for height, pivot and tilt without sacrificing stability or style.

“Designed with creative professionals in mind, our new UltraFine OLED Pro monitors deliver sheer visual precision with stunning self-lit picture quality and reliable calibration,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “The incredible accuracy, wide color gamut and ability to faithfully reproduce both HDR and SDR content make these premium display solutions ideal for professional users working in the film and digital media industries.”

The new LG UltraFine OLED Pro monitors will be available in key markets worldwide starting next month.

Specifications:

		32BP95E	27BP95E
Display	Display	OLED	OLED
	Size	31.5-inch	27-inch
	Resolution	4K UHD (3840 x 2160)	4K UHD (3840 x 2160)
	Color Gamut (Typ.)	DCI-P3 99 percent Adobe RGB 99 percent	DCI-P3 99 percent Adobe RGB 99 percent
	Contrast Ratio	1,000,000:1	1,000,000:1
	HDR	OLED Pixel Dimming HDR	OLED Pixel Dimming HDR
	HDR	DisplayHDR 400 True Black	DisplayHDR 400 True Black
	Response Time	1ms	1ms
Calibration	Self Calibration	Yes, with LG Calibration Studio	Yes, with LG Calibration Studio
Calibration	H/W Calibration	Yes	Yes
Accessories	Self Calibration Sensor	Yes	Yes
Accessories	Monitor Hood	Yes	Yes
Connectivity	Interface	USB-C with Power Delivery 90W USB x1 Upstream x 3 Downstream HDMI Display Port x2	USB-C with Power Delivery 90W USB x1 Upstreamx3 DownstreamHDMIDisplay Port x2

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New Premium Soundbar From LG Delivers Next Level Audio for Today’s At-Home Lifestyle

The LG Soundbar S95QR model with two rear speakers and a subwoofer.

LG Elevates Listening Experience to New Heights While Reducing
Environmental Impact Throughout Entire Product Lifecycle

SEOUL, Dec. 17, 2021 — At CES 2022, LG Electronics (LG) will introduce a new lineup of audio products with diverse models offering premium performance, unique and stylish designs and exciting, new sound experiences all the while ensuring accurate, immersive sound for home cinema, music and gaming.

LG’s impressive audio lineup is spearheaded by the premium LG Soundbar (model S95QR), which boasts an output of 810W and 9.1.5 channels of pure surround sound immersion as a holistic high-end audio solution. With five up-firing channels including the world’s first center up-firing speaker – three on the soundbar and two in the separate rear speakers – to improve clarity and enlarge the soundstage for the ultimate in realism. The perfect choice for movie lovers looking to elevate their home cinema experience, the LG Soundbar’s center up-firing speaker delivers clearer dialogue and makes Dolby Atmos and DTS:X content even more immersive. And with IMAX Enhanced, users can enjoy stunning three-dimensional audio when watching compatible content.

LG S95QR features several key enhancements, most notably a boost in performance of the new speaker drivers, speaker chambers and subwoofer. The larger woofers deliver a more premium audio quality with deep, resonant bass emulating the immersive sound system of a cinema. For 2022, LG upgraded the wireless rear speakers of its premium soundbar setup from four channels to six, with four front/side drivers to accompany the two up-firing drivers. An improvement over other speakers in this space, the rear speakers of LG Soundbar are designed to distribute sound evenly across a wide 135-degree space, giving customers more speaker placement and angle flexibility, especially beneficial for smaller rooms.

The soundbar features a more sensitive receiver that allows for more distance between the soundbar and accompanying subwoofer and rear speakers without sacrificing sound quality. With a more stable wireless connection, the LG S95QR eliminates drops or lags in audio output for distraction-free viewing and listening. Thanks to the inclusion of Meridian Audio’s Horizon technology in Music Mode, the soundbar can up-mix two channel audio to 7.1-channels for more realistic acoustic surround sound.

A superb solution for gamers and music lovers, LG Soundbar features variable refresh rate (VRR) and auto low latency mode (ALLM), making this product a must-have for console gamers who demand that the onscreen action and the audio be in perfect sync.¹ With support for high-quality music streaming services, LG’s soundbar makes listening to one’s personal playlists and favorite artists all the more pleasurable.

What’s more, LG S95QR offers an intuitive user experience when working with to Google Assistant, Amazon Alexa and other AI assistants. Via smart devices, owners can effortlessly control streaming music, adjust volume and change sound modes and control streaming music, using only their voice. And now with the LG WOWCAST Wi-Fi audio dongle, listeners can enjoy lossless muti-channel audio without the hassle of running an unsightly cable to the TV. ²

When connected to a compatible LG TV, LG Soundbar takes advantage of the TV’s advanced AI Sound Pro feature to make all content sound clearer and more lifelike. Cross-compatibility allows LG TV owners to use one remote to control both the TV and the soundbar. And with enhanced AI Room Calibration, model S95QR can tailor its sound output to any given space, analyzing the dimensions of the room to deliver more accurate low-frequency audio that is calibrated for maximum accuracy.

And again for 2022, the LG Soundbar lineup is designed with the environment in mind, with a lower carbon footprint throughout the entire product lifecycle. In addition to shipping in 100 percent paper packaging and using recycled plastic resin for its outer case, the new soundbar models utilize a new composite fiber material that is lighter in weight to cut carbon emissions during shipping and transporting. And due to their relatively modest power consumption, LG Soundbar products save energy during usage as well.

Starting January 4 (PST), visitors to LG’s virtual CES booth can experience the latest audio innovations for today’s lifestyles. The interactive digital exhibit will feature LG’s full 2022 Soundbar lineup, XBOOM 360, UltraGear Gaming Speaker and the TONE Free lineup of true wireless earbuds including the CES 2022 Innovation Award-winning FP9 featuring UVnano case, Plug & Wireless, 3D Sound Stage and the one-of-a-kind Whispering Mode. Fans and followers can also keep up with LG’s latest announcements on social media by following #LGCES2022.

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¹ 4K 120Hz HDR passthrough for gaming not supported.
²LG WOWCAST sold separately.

LG’s Indoor Gardening Appliance Presents Modern Concept for Greener, Healthier Homelife

A front view of LG tiiun Nature Beige indoor gardening appliance next to a sofa in a living room.

Featuring Advanced Technologies Perfected Over Many Years of Home Appliance
Experience, Smart Garden Lets Consumers Grow Their Own Greens All Year-Round

SEOUL, Dec. 16, 2021 — LG Electronics’ (LG) updated concept of green living will be unveiled at CES 2022 with its modern freestanding indoor gardening appliance, LG tiiun.¹ Tiiun, which means “to sprout” in Korean, is an apt name for LG’s newest appliance that enables even the most novice of gardeners to cultivate vegetables, herbs and even flowers in the comfort of their own homes, all year long.² Stylish and remarkably simple to use, LG’s latest lifestyle innovation offers all the benefits of a full-featured garden without the worries of pests or unfavorable climate.

Designed as a completely self-contained unit, LG tiiun features two shelves that can each hold up to six all-in-one seed packages along with three different kinds of seed kits. With each seed package containing 10 holes for seed germination, users can grow a variety of greens simultaneously for home-grown goodness in only four to eight weeks, faster with less mess thanks to the magic of technology and LG’s advanced know-how.

A CES 2022 Innovation Award winner, LG tiiun was recognized for its innovative technology and design and for the differentiated consumer benefit it delivers. This modern smart gardening system leverages LG’s technological expertise across multiple home appliance categories to deliver reliable results and an effortless, largely automated, plant cultivation process, employing various technologies from decades of expertise honed from developing advanced refrigerators, water purifiers and ventilation systems.

Utilizing LG’s renowned Inverter Compressor, the Flexible Weather Control System precisely adjusts tiiun’s internal temperature to create the optimal conditions for organic growth. As well as automatically regulating temperature and light to mimic the natural cycle of the day, LG’s smart gardening system delivers water eight times every 24 hours while its Auto Ebb & Watering System circulates the ideal amount of moisture to help transform the seeds into healthy greens and vibrant flowers.

The internal structure of LG tiiun is designed to increase photosynthesis efficiency, amplifying the effect of the internal LED light source to speed up the growing process. The transparent door lets users watch their plants grow while still providing an airtight seal to maintain a consistent internal temperature and keep pesky insects out. With LG’s mobile ThinQ™ app, users can monitor the entire germination process from afar, check or change settings and receive notifications when the water tank needs refilling.

A convenient solution for greener, healthier living at home, LG tiiun also provides value through its simple yet elegant design. Harmonizing beautifully with any style of interior décor, tiiun is showcased in two sophisticated and soothing colors: Nature Beige and Nature Green.

“LG tiiun is a practical and convenient solution for busy consumers who want to enjoy a greener, healthier lifestyle at home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish addition to one’s home or apartment, our smart gardening system makes growing herbs, leafy greens and flowers fun and simple, even for those of us with zero gardening experience.”

LG tiiun and LG tiiun mini will be on virtual display in LG’s digital exhibition booth during CES 2022 starting January 5. See LG tiiun and other innovative home appliances in LG Home.

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¹ “Green living” used only in the context of planting and cultivating.
² Required seed packages sold separately. Availability of seed options may differ by market.

The Better Life You Deserve According to LG

The official poster for LG’s CES 2022 World Premiere featuring the company’s CES theme, ‘The Better Life You Deserve.’

Showcasing Its Vision at CES 2022 for Easier, More Convenient Way of Life

SEOUL, Dec. 15, 2022 — LG Electronics (LG) today unveiled a lively video featuring John Legend, the award-winning artist and new LG SIGNATURE brand ambassador, to kick off LG’s participation in CES 2022. Set to the theme The Better Life You Deserve, the approximately 30-second teaser video invites guests to LG World Premiere on January 4 at 08:00 (PST), LG’s official announcement event at CES.

Singing to his special holiday song, You Deserve It All, Legend invites everyone to join LG at CES to experience the innovations that enable them to live the better lives they deserve. At its first LG World Premiere, LG fans and followers who visit LG’s CES site and global YouTube channel will learn about the company’s vision for moving forward to meet the latest lifestyle challenges.

In line with the new format of CES for 2022, LG is combining physical and digital elements to deliver a new experience to engage more people globally. Employing advanced virtual and augmented reality technologies, LG’s plan is to seamlessly connect visitors in Las Vegas as well as around the world to experience the unique benefits of its latest innovations and the singular vision that unites them all.

“Today’s consumers deserve to live easier, more fulfilling lives and that’s what drives LG to innovate every single day,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We look forward to showing at CES how LG can make that possible, how life can be made better even with the challenges we all face on a daily basis.”

All are invited to experience LG World Premiere for themselves by visiting www.LG.com/CES2022 on January 4 beginning at 08:00 Las Vegas time.

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LG Lifestyle TVs Deliver Viewer Options and Experiences For Unique Times

LG’s beige Objet TV leaning against the wall as it displays the date and time in its Line View mode.

Ideal Companions for Today’s Home-centric Lifestyle Deliver
Differentiated Designs and Features for a New Way of Watching TV

SEOUL, Dec. 14, 2021 — At CES 2022, LG Electronics (LG) will unveil its original Lifestyle TV lineup, conceived and developed for today’s home-centric way of life. Offering maximum versatility, stylish spatial integration and more convenient ways to get things done, LG’s Lifestyle TVs can help transform a home into an office, gym, gallery, workshop or entertainment center, at the same time elevating the décor and making everyday living more enjoyable.

Highlighting this groundbreaking lineup are LG Objet TV (model 65Art90) and LG StanbyME (model 27Art10), two innovations that eschew conventional display design to deliver new value and user experiences. With their unprecedented form factors and functionality, these distinctive products are the perfect solutions for today’s multifunctional homes where working, learning, entertaining and relaxing are all part of the daily mix.

Resembling a canvas, LG Objet TV blends seamlessly into any room with its minimalist style and subtle use of neutral colors, bringing immediate sophistication and visual harmony to any indoor space. LG Objet TV adapts to users’ different needs with the mere press of a button on the included LG Remote by raising or lowering a fabric cover as the viewer sees fit. Lower the cover to reveal the full extent of the screen for the maximum viewing experience or partially cover the display to only see a curated selection of lifestyle functions.

In Full View mode, LG Objet TV’s 65-inch OLED evo panel and advanced processor offer a stunning viewing experience making content of any genre come to life with vivid, accurate color expression and exceptional contrast. Along with superb picture quality, the premium TV boasts a 80W, 4.2-channel sound system that delivers movie theater-like audio to ensure complete viewer immersion. When set to Line View, the TV can help users stay on track throughout the week with Date & Clock, transform into a convenient audio player in Music setting or display a collection of exclusive space and nature-themed images when set to Gallery.¹

The interchangeable fabric cover, which sets the LG Objet TV apart from every other TV currently on the market, is a product of Danish textile innovator, Kvadrat. The three available colors – Kvadrat Beige, Kvadrat Redwood, Kvadrat Green – have all been carefully selected for their ability to match a wide color palette and blend in with a range of interior designs.

Installation is as elegantly simple as the design of the Objet TV itself. Slender yet sturdy, the TV is designed to be positioned against a wall at a gentle angle of up to 5 degrees, like artwork in a modern gallery. The TV’s in-frame cable system makes it easy to connect external devices such as a set-top box or game console while maintaining its clean, contemporary lines. The TV can even be installed flush to the wall for maximum integration with one’s living space.²

The other innovation in LG’s new Lifestyle TV lineup, LG StanbyME, is the ideal companion for today’s TV viewing habits. The one-of-a-kind entertainment center is a wireless private TV screen with a built-in battery attached to a moveable stand with concealed wheels for three hours of viewing pleasure between charges. LG StanbyME can be easily moved from room to room for the ultimate in viewing freedom, its 27-inch display the ideal size for not only movies, TV shows and streaming video but also for video conferencing with family and coworkers and viewing online lectures.

LG StanbyME offers unrivalled convenience and viewing comfort with its ergonomic design. The screen can be swiveled, tilted and rotated while in both landscape and portrait orientations. The height can be adjusted allowing the viewer to customize the position according to the usage scenario, ensuring optimal comfort when lying in bed, cooking in the kitchen or lounging on the living room sofa. Streaming content to LG StanbyME is a breeze thanks to Mobile Screen Mirroring, which works seamlessly with the latest Android and iOS smartphones and NFC. A removable cradle lets the viewer place a phone on top of the TV to create a fast, secure solution for video calls, online classes and streaming content. Users can also connect their laptops or PCs to StanbyME via a wired (USB, HDMI) or wireless connection.

Intuitive control options including remote, touch and gesture recognition deliver even more usability to LG StanbyME. The user interface designed specifically for this product is unlike any TV UI and is tailored to the viewer’s personal viewing habit. Like its Lifestyle TV sibling, LG StanbyME has an understated, modern design that complements a wide variety of décors. Featuring a rear cover clad in a textured fabric and finished in an exclusive Pure Beige color, the TV brings a warm and natural feeling to any space. When not being used as a TV, LG StanbyME can help set the mood by displaying beautiful artworks, photos or a calendar with clock.

Be among the first to see these Lifestyle TVs from LG at CES 2022 by visiting www.LG.com/CES2022 on January 4 at 08:00 PST.

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¹ Selecting Gallery in Line View mode automatically invokes Full View mode.
² Flush-to-wall installation requires separate accessory. Remove bracket included with LG Objet TV before using.

Celebrating Esports and Live Streaming in Russia

A poster for the Streamfest Awards 2021 hosted by LG featuring an animal mascot on the right.

To celebrate the live streaming gaming trend taking place all over the world including Russian, LG Electronics hosted Streamfest 2021 in August at Moscow’s Skolkovo Technopark. LG upped its official partnership status by sponsoring the Streamfest Awards, the ceremony that brings together the most influential members of Russia’s game streaming culture every year.

Among those joining in the festivities were gamers broadcasting live from tournaments, popular musicians and company representatives with an interest and passion for the flourishing live streaming space. During the 12-hour broadcast, more than 300,000 viewers entered the stream which was broadcast live on the hugely popular online social platform TikTok.

Vyacheslav “Buster” Leontyev, a former Fortnite pro esports player and streamer featured in Forbes’s 30 Most Promising Russians Under 30 in the New Media category, was LG’s nominee and winner for Ultimate Achievement in Streaming. It was a record-breaking year for Buster, being the first streamer in the CIS region to exceed two million subscribers on Twitch for which he received a new UltraGear gaming monitor from LG.

The multifaceted partnership with Moscow-based professional team Gambit Esports was highlighted with appearances by the team’s world champions who achieved massive success in Riot Games’ Valorant. Earlier this year LG announced an extension of its partnership with Gambit, becoming the official partner of its talented Valorant, Counter-Strike: Global Offensive, Apex Legends and League of Legends teams.

The players discussed several topics, answered numerous questions posted by viewers in the chat and shared their experience of rising to the top of their field and their stories of success. A big part of the discussion also focused on the importance of responsible gaming, a critical issue in the fast-growing gaming industry in Russia.

Mark Letw1k3 Danilov in teaser video for Gamer Boss

Guests tried their hand at Fortnite in the studio, taking advantage of Gamer Boss, LG Russia’s online course prepared and launched in partnership with popular Fortnite players Ilya Toose Chernyshov and LG ambassador Mark Letw1k3 Danilov. Starting in November, the four-week online program offered courses designed by the champions themselves. The players offered tips on how to beat the competition in Fortnight and shared valuable insights about turning a love of gaming into a professional career in esports.

Bringing the Streamfest Awards to a close, all attendees enjoyed a performance from talented Twitch streamer and musician Yulia Koshkamoroshka Koshkina. To do her remarkable voice justice, LG XBOOM party audio systems provided the perfect sound and booming base to rock the dance floor and create an unforgettable atmosphere for all the guests.

Participating in the Streamfest Award was a testament to LG’s commitment to providing the best experience to the Russian gaming community. Check out the full live stream here.

Contributed by LG Russia

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The Better Life You Deserve According to LG

LG Lifestyle TVs Deliver Viewer Options and Experiences For Unique Times

Celebrating Esports and Live Streaming in Russia

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