Mixing Old and New Methods to Bring Life Back to Forests

Volunteer workers planting trees as part of LG Spain’s Smart Green Movement.

Launched back in 2017, LG Spain’s Smart Green Movement aimed to plant 47 million trees across the nation – one tree for every Spaniard. When it began, the goal sounded overly ambitious but, as of this year, over 8 million trees have already been planted. Gaining momentum, this social movement gained even more global interest at the P4G Seoul Summit held in May.

At this summit, Spain’s prime minister highlighted LG’s Smart Green Movement as a perfect example of how cooperation can protect the environment with the public. Just a few days earlier, the Spanish vice president visited LG Spain’s Passive House built to introduce the country’s most influential people to the Smart Green Movement. Until now, over 300 CEOs, ministers and regional presidents have walked through this connected house in Madrid, leading to several agreements to reforest many of Spain’s deserted areas.

With 20 companies and several public administrations on board, deserted areas in Guadalajara, Palencia, Extremadura, Aragón and Valladolid are being revitalized with the help of a green startup company, CO2 Revolution. To maximize results and minimize environmental impact, CO2 Revolution utilizes technologies and a mix of drones, i-seeds and big data to effectively spread seeds with a better chance of germination across expansive areas.

To encourage more people to participate in the movement, LG Spain brought back the age-old planting technique, ‘Nendo Dango’, which utilizes autochthonous seed balls made of clay and compost, so that children and senior citizens could make them during training sessions and plant them themselves. To date, more than 3,000 children from four towns in Madrid and Castile are creating seed balls during hour-long school lessons and then throwing them into terrains donated by city councils.

The eager enthusiasm of the younger generation, who can learn and do more to have a positive impact, will be the soil for the Smart Green Movement to grow. LG Electronics plans to organize national festivities every October for coordinated reforestation with every local town hall involved. With the younger generation now leading the way, we’re well on our way to achieving our “one person, one tree” goal in Spain.

Contributed by LG Spain

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Blurring the Line Between Real and Digital With OLED TV and Art

From left, 'THE S/H/A/R/K' by Damien Hirst and 'The Moment & Morpho Luna' by Je Baak displayed on LG OLED TVs at Saatchi Gallery

Blurring the Line Between Real and Digital With OLED TV and Art

LG’s OLED-inspired art campaign is wrapping up in London this week with its final show of the year taking place at the renowned Saatchi Gallery before moving on to other regions in 2022. The show, Media Art; Reinterpreted Time, features digitally remastered works from the biggest names in contemporary art given new life by the Royal College of Art. Also on display are a curated selection of diverse works from up-and-coming artists such as Je Baak, Luke Stephenson and Ruofan Chen.

Using LG’s self-lit OLED as a digital canvas, the artists deliver a range of unique perspectives on the concept of time through 20 LG OLED TV models including G1 Series OLED evo, Z1 Series 8K and LG SIGNATURE OLED R rollable TV incorporated throughout the exhibition. The OLED canvases’ immaculate picture quality blur the line between the real and digital worlds, perfectly preserving the artists’ creative intentions.

Part of a new generation pushing the boundaries of fine art, the talented young artists represented at the exhibit are visual innovators whose work encourages audiences to consider new perspectives and reevaluate what they know. Je Baak’s acclaimed video installation series, The Moment & Morpho Luna, comprises data-based works of art he calls “metabio art” that looks at the biological causal relationship between the metaverse space and actual space. Three LG OLED TVs – models 65R1, 65G1 and 88Z1 – serve as the medium through which Je Baak communicates the core concepts of his work. It’s because of OLED’s ability to deliver vibrant colors, infinite contrast and flexibility that Je Baak is able to create a depth of feeling and emotion that is palpable to the beholder.

The Moment & Morpho Luna, Je Baak

In An Incomplete Dictionary of Show Birds, noted British photographer Luke Stephenson portrays various species of birds, each capturing a specific moment in time while hinting at the tension that exists between nature and construct in his art. With exceptionally bright, sharp images, the four 77-inch LG G1 Series OLED evo TVs are able to accurately portray the dramatic colors and details that are the hallmarks of Stephenson’s work.

An Incomplete Dictionary of Show Birds, Luke Stephenson

London-based artist Ruofan Chen presents a set of visually-striking pieces that speak to the emotional connection humans have formed with the natural world throughout time. Central to one of her exhibited pieces, the rollable OLED TV stands stoically between precisely-arranged tree branches, juxtaposing technology with life, inviting viewers to interpret the connection between the inorganic and the organic.

The Warm Tree, Ruofan Chen

Thanks to the involvement of Saatchi Gallery, the exhibition also features representative pieces from some of modern art’s most celebrated practitioners such as Damien Hurst, Yayoi Kusama, Banksy and Ufan Lee. Exposing new detail and nuance to allow viewers to look on the familiar with new eyes, selected works of the artists were digitally remastered by a team of specialists at London’s Royal College of Art, one of the foremost postgraduate art and design universities in the world.

Beyond accurately reproducing the colors and textures of the originals, LG’s OLED TVs reveal new meaning in the remastered works, bringing the themes of time, life, death, infinity and resistance to the fore. It is the unique ability of OLED’s self-lit pixels to recreate the real, while simultaneously revealing elements previously unseen, that has media artists worldwide excited about LG’s next-gen displays.

THE S/H/A/R/K, Damien Hirst

LG will follow up on Media Art; Reinterpreted Time with a unique visual and spatial experience featuring a number of LG OLED TVs at the Saatchi Gallery. Through a series of successful exhibitions held over the year, the SELF-LIT OLED Art project has succeeded in bringing attention to digital canvases as an important aspect of cutting-edge modern art.

Head to LG’s project website to experience more of the world of OLED-inspired artwork.

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Google Stadia Cloud Gaming Now on Latest LG Smart TVs

Owners of LG webOS 5.0 and Higher Smart TVs Can Now Experience Premium
Gaming on State-of-the-Art Displays With No Downloading, Additional Hardware

SEOUL, Dec. 8, 2021 — LG Electronics (LG) announces the availability of Google’s cloud gaming service Stadia on its Smart TVs running webOS 5.0 and webOS 6.0 in twenty-two countries. Native support of Stadia gameplay on LG Smart TVs helps deliver instant access to high-end games with support for exceptional graphics and frame rates on cutting-edge displays.

Available now to download on the LG Content Store in all 22 countries where Stadia is currently available, the Stadia store features over 200 popular games such as Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing list of free games and demos, all playable with just a compatible controller, no downloading required. A subscription to Stadia Pro offers a growing library of 30+ games to claim and play, with new titles added every month and exclusive discounts on games and add-on content. And with Stadia’s support for up to 4K HDR graphics and 60 FPS gameplay plus immersive 5.1 surround sound, LG Smart TVs are the perfect choice for those seeking an advanced gaming experience without having to purchase a separate console or expensive gaming PC.^*

Among LG’s Smart TV lineup, LG OLED TVs offer an unparalleled gaming experience with Stadia. Already a favorite among gamers worldwide, LG OLED TVs are ideal for first person shooters, real-time strategies or racing games, ensuring immaculate HDR picture quality, deep blacks and precise colors thanks to LG OLED’s self-lit pixels. What’s more, LG OLED’s speedy 1ms response time and extremely low input lag without loss in picture quality gives players the edge they need to be victorious every time.

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* 4K streaming and 5.1 surround sound available only to Stadia Pro subscribers. All new Stadia users can claim a one month trial subscription to Stadia Pro.

The Warmth and Comfort of Family, Friends and Sustainable Heat Pump

It’s human nature to want to belong and to feel loved. After all, humans are social animals. Whether it’s visiting grandma’s farm every summer or the extended family gathering on dad’s birthday for the past twenty years, these events reinforce the sense of belonging and warmth that connect one generation to the next through the sharing of values and experiences.

LG’s recently launched #CareForWhereYouLive campaign is all about creating warmth and a feeling of belonging through advanced LG technologies. With LG Therma V air-to-water heat pump (AWHP), for example, anyone can create a warm and comfortable environment for family gatherings no matter how cold and windy it is outside.

The lead video in the heartwarming campaign begins with a elderly woman waiting patiently at her doorstep for her grandson, who is coming to stay with her. In a series of touching vignettes, we see how she cares for him as he grows from boy to teenager to man, and how she created the foundation for him to one day create a warm, loving home of his own. And when the time comes when grandmother can’t wait on her doorstep anymore, she will know that her grandson and his family will be in good hands with LG Therma V.

More sustainable than conventional heat pumps, AWHP systems use advanced technology and simple physics to move outdoor air indoors and vice versa, all while using less electricity and for greater energy efficiency. LG’s AWHP solution offers reliable space heating and hot water supply all year-round, without the use of any fossil fuels. Better for the home and the planet, LG’s sustainable system minimizes electricity consumption by an incredible 75 percent by using air drawn from outside the home as a heat source.¹

At up to four times more energy efficient than a traditional boiler, LG Therma V is a cost-effective heating and hot water solution for any home. Recognizing the financial and environmental benefits of AWHP systems, many European governments are now offering tax reductions and other incentives to encourage more residents to make the switch to these low-impact solutions.²

#CareForWhereYouLive is the latest in an ongoing series of LG initiatives presenting simple ways that everyone can help do their part to ensure a better tomorrow. It follows LG’s successful #CareForWhatYouWear campaign encouraging people to adopt a more sustainable approach to their wardrobe.

To see how LG Therma V can help create warm, sustainable homes where families can keep cherished traditions alive – and create new rituals to pass on to future generations – please follow the link.

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¹ Comparing LG Therma V R32 Series and Electrical Boiler under Low Temperature and Average Climate conditions. The ratio indicates general figure for understanding purpose. The result may differ depending on the actual operation and usage environments. Therma V uses 75% of natural energy absorbed from outside air and the rest of 25% comes from electricity, significantly reducing CO2 emission compared to oil or gas boilers.
² Governmental support for homeowners switching to AWHP solutions may differ by country.

Helping Young Learners With the Gift of Technology

Despite technology playing a big part in our everyday lives, there are millions of families around the world that are unable to afford the basic tool to access such technology. In the UK alone, a 2020 report estimates that up to 1.8 million children do not have access to a computer at home. The pandemic moved us all to a more flexible and digital way of life, making technology an essential part of the education process, which means that many children across the country are at a serious disadvantage.

The LG team in the UK has long been passionate about giving youth the chance to reach their full potential. So, in collaboration with ReachOut, a leading UK charity that supports young people from disadvantaged backgrounds with weekly one-to-one mentoring, helping develop character, raise aspirations, and improve academic attainment, the LG UK team decided to take action. Starting with four schools across London, LG announced the Laptop Library program to support young people with free access to state-of-the-art technology and improve their digital education experience.

As part of the program, LG UK donated LG gram laptops to each school and equipped them with a portable and secure store and charge solutions which students can use to book out laptops for use at school or home specifically to support one-to-one mentoring sessions.

“It is incredibly tough for some students to keep up without access to proper technology,” said Kim Han-ju, IT Product Director at LG Electronics UK. “With our Laptop Library program, we hope to have a positive impact on the lives of these young people, each of whom deserves a future as bright as anyone else’s.”

Around 2,600 children are set to benefit from the initiative across the four schools, with plans to expand the initiative nationwide and donate LG Laptop Libraries to more schools in 2022 and beyond. To kick off the program, England football legend and father, Emile Heskey, visited one of the schools to unveil the Laptop Library and give a motivational talk to the students on the importance of education in setting up the foundations for a bright future.

“School education is so important in setting yourself up for the future, and I feel we sometimes take things like laptops for granted when there are some children that simply don’t have access,” said Emile, praising the program. “I’m really pleased to help launch this brilliant program alongside LG and ReachOut.”

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LG Continues to Strengthen Patent Leadership in Mobile Technologies

Licenses Proprietary LTE Communications Technology to Wiko Parent Tinno Mobile

SEOUL, Dec. 2, 2021 — LG Electronics (LG) has signed an agreement to license all of its LTE standard essential patents (SEP) to Tinno Mobile, the Chinese parent company of European smartphone brand Wiko. The license covers all Wiko-branded phones sold by Tinno Mobile worldwide.

The recently completed arrangement is a strategic victory for LG, which filed three separate suits against Wiko in 2018 for infringing on its LTE SEPs. All cases were ruled in LG’s favor the following year, as were the two subsequent appeals filed by Wiko. The two companies were set to meet again in court this month, with LG seeking a sales ban on Wiko products in Germany, but came to an agreement three days before the new trial was set to begin.

LG has made protecting its intellectual property a key component of its business strategy in the era of mobility. As part of this broad strategy LG also filed legal action against TCL in 2019 for violating its intellectual property. Ruled in favor of LG earlier this year, the court granted a ban in Germany on the sale of TCL products containing LG technologies in addition to recall and destruction of TCL devices that had already been sold.

“Our agreement with Tinno Mobile is a positive outcome for all parties involved and will ultimately lead to better user experiences for consumers worldwide,” said Cho Hwi-jae, vice president and head of LG’s Intellectual Property Center. “Protecting our intellectual property is important to the many employees at LG who have invested countless hours and considerable efforts to developing the technology that improve our customers’ lives. LG is committed to licensing its standard essential patents on fair, reasonable and non-discriminatory terms for the benefit of consumers everywhere.”

LG is already at work securing leadership in the next generation of mobile network technology, 6G, which is expected to be commercialized later this decade. In partnership with the Korea Advanced Institute of Science and Technology (KAIST), South Korea’s foremost research university, LG established the LG-KAIST 6G Research Center in 2019 and is working closely with Keysight Technologies to further enhance its 6G core capabilities. Earlier this year LG achieved a groundbreaking milestone in 6G development at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin with the successful transmission of wireless 6G terahertz (THz) data over a distance of more than 100 meters outdoors.

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LG Creating a Physical and Virtual Experience at CES 2022 to Engage Global Audiences

SEOUL, Nov. 30, 2021 – As a longtime CES exhibitor, LG Electronics plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at CES 2022.

As always, CES represents the global launchpad for dozens of new LG products. At its traditional location – the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center – LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality. Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products.

Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience.

What’s more, LG has again been named official CES technology partner for the press rooms and member lounges, which will feature award-winning LG OLED TVs.

“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground breaking tech, through LG’s digital activation.”

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Jackson Tisi and Young Artists Deliver Message of Hope

A promotional image for the Life's Good Film campaign with various photos of people doing outdoor activities

Hopes and aspirations for a good life are universal desires. However, defining what constitutes a good life differs from person to person, culture to culture – there’s just no limit to the myriad of possibilities that brings a ray of light into our lives. This is why LG joined forces with up-and-coming director Jackson Tisi and budding artists around the globe for its Life’s Good Film Project. After all, there’s no better medium than the artistic voice of young souls to explore the multifaceted perspectives that shape our world and the future.

This year, LG called on 531 young auteurs from 33 countries to capture the peoples, cultures and landscapes around the world that highlight the good in life. Tisi led the way with his exceptional creative vision, weaving the clips together into a vibrant 20-minute documentary short. The impactful collaboration was shaped around LG’s optimistic message, Life’s Good, but the story is told in the voice of the young visionaries through the lens of their own unique and powerful experiences, delivering a colorful variety to the project both in terms of subject matter and aesthetic visuals.

The film delves into the multitude conditions of the human existence within six chapters that embody a unique element of a good life – from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. This emotionally uplifting message – and the amazing depth and range of visual sensations that it accompanies – was lauded by several film industry outlets.

The Life’s Good Film, delivering LG’s brand message, but also gaining sympathy from all around the world in the creative and sophisticated manners, was named a winning entry in well-established film festivals such as the Indie Short Fest and the Dreamachine International Film Festival. The New York International Film Awards and Toronto Independent Film Festival nominated the entry as a finalist and the San Francisco Indie Short Festival named it second-finalist, a rare feat among brand collaboration films. The much-praised film will be reaching a wider public audience with official screenings at the Arpa International Film Festival, Creation International Film Festival, and the Oregon Documentary Film Festival in the coming weeks.

“LG hopes to bring a better tomorrow to everyone, especially for the benefit of the younger generation,” said Lee Jeong-seok, head of LG’s Global Marketing Center. “We will continue to spread our iconic brand narrative by empowering tomorrow’s leaders and storytellers as the messengers.”

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Proving That Indoor Comfort and Sustainability Can Coexist

A picture of LG’s booth at Korea Energy Show 2021.

Becoming more sustainable means a commitment to using fewer resources, creating less waste, and doing everything possible to ensure a healthy planet for future generations. LG Electronics embraces this challenge and continues to take steps to reduce its environmental impact through an extensive program of ESG management. Along with its ambitious Zero Carbon 2030 initiative and goal to transition completely to renewable energy by 2050, LG offers innovative solutions that can help consumers to live more in balance with nature today.

LG recently had an opportunity to demonstrate its eco-conscious exhibit for its state-of-the art HVAC solutions at Korea Energy Show 2021, South Korea’s largest annual energy exhibition. Instead of wasting new resources on a temporary exhibit, LG used prefabricated shipping containers and adopted recycled materials such as wood waste to create a unique, visually interesting space.

Exhibiting a complete range of highly efficient LG HVAC solutions suitable for homes, offices, schools as well as other indoor environments, the highlight of the exhibit was a new commercial air conditioner made more efficient via an AI engine.

LG’s latest HVAC solutions leverage smart technologies to help create better indoor air quality while simultaneously cutting energy consumption. LG’s ceiling-mounted 1 Way Cassette with comprehensive air purification system cleans, cools and heats the air to keep the home comfortable all year around.

Other LG innovations on exhibit at the show included the LG Energy Storage System (ESS) and Building Energy Control (BECON), a powerful duo that together create a total energy management solution for businesses. Also on display was the LG 4-Way DUAL Vane Cassette which employs UVnano technology and an antibacterial drain pan to enhance the hygiene of the unit and the airflow produced.¹

LG showcased its first GHP Hybrid Heat Pump system air conditioner, a cost-effective option for educational and governmental facilities. LG’s hybrid solution combines the advantages of electric- and gas-powered climate control systems to deliver superb performance while reducing the cost of cooling and heating.²

To further minimizing its footprint, LG moved to using recycled materials for the packaging of the outdoor units of its system air conditioners. Instead of using expanded polystyrene in its packaging, LG opted for expanded polypropylene as it offers improved cushioning and protection for its products. LG estimates that switching to reusable expanded polypropylene for all its AC packaging will cut its annual paper usage by 85 tons and polystyrene usage by 19 tons.

After the conclusion of Korea Energy Show 2021, LG donated the exhibition containers to Habitat Korea, the South Korean branch of the global nonprofit Habitat for Humanity. The repurposed containers will be utilized by the organization as a dedicated education center.

As LG’s efficient, eco-responsible HVAC solutions demonstrate, creating a healthy, comfortable indoor environment doesn’t have to come at the expense of sustainability. With innovations that carefully consider the needs of its customers and the well-being of the planet, LG is helping to bring about a brighter, better tomorrow.

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¹ Testing conducted by FITI Testing and Research Institute verified the LG DUAL Vane Cassette resulted in the reduction of 99 percent of Staphylococcus bacteria and colon bacillus.
²Based on cooling/heating load of 52HP (GHP 32HP and Multi V 20HP) and the proper energy source (electricity or gas), the LG GHP Hybrid Heat Pump can save up to 28 percent of the energy cost (electricity and gas combined) compared to the energy cost of using Multi V alone. Operation cost may vary depending on load conditions, climate and other environmental factors.

Video Conferencing Evolved

A team meeting featuring colleagues viewing graphs and data displayed on LG’s One:Quick Works.

Love it or hate it, video conferencing has become essential to the way we work today. But despite the advanced technology available to the office worker in the 21st century, the experience still leaves much to be desired. For every “salary person” fed up with spotty connections, terrible audio and out-of-focus webcams, there’s an easier, more productive way to conduct video calls and meetings.

Introducing LG One:Quick Works, a powerful all-in-one video conferencing solution with an intuitive user-friendly design for everyone who hates video conferencing. The ideal productivity tool for remote work era, LG’s category-creating innovation brings greater efficiency and sleek, modern styling to businesses of all types and sizes. With One:Quick Works and the complementary wireless screen sharing device One:Quick Share, workplace productivity and efficiency may never be the same again.

Fast and Simple Setup with Ultimate All-in-one Solution

Connectivity issues are the enemy of smooth conference calls. The complex and often time-consuming task of connecting cameras, speakers, laptops and projectors can easily derail your meeting schedule or make an important presentation fall flat. One:Quick Works avoids all such issues by integrating everything needed into a single, stylish package: touch-sensitive display, Windows-based interface, crisp 4K UHD camera, high-quality microphone, built-in speakers, digital whiteboard function and video conferencing apps. Just tap the icon of the function you want and you’re ready to host your next virtual meeting in style.

Feel Like You’re in the Same Room with Smart Auto Focus Function

The meeting experience is on a whole new level with One:Quick Works due in no small part to the impressive performance of its camera and microphone. The high-gain mic can clearly capture the voice of a presenter seated or standing up to six meters away and employs noise cancellation to minimize most unwanted background sounds. With Smart Auto Focus, the 3,840 x 2,160 resolution camera quickly tracks and automatically focuses on the speaker. Virtual meetings take on a whole new level of satisfaction when everyone knows who’s talking and what’s being said.

Compatible with Popular Video Conferencing Apps for More Flexibility

One:Quick Works supports a variety of video conferencing and collaboration apps to give users more ways to make the most of their meetings. Meeting participants can use LG’s preinstalled One:Quick Remote Meeting application or install Webex, Zoom and Teams using the shortcuts conveniently located on the onscreen launcher. For apps not on the launcher screen, meeting hosts can simply go into the Conference App Store to find and install the video conferencing application of their choice.

Wireless Screen Sharing at the Push of a Button

The complementary One:Quick Share allows presenters to easily connect their laptops and notebooks to compatible LG digital signage devices wirelessly. With its internal Wi-Fi antenna, the diminutive dongle offers effortless screen sharing and the makes the workspace free of cable clutter. With its Split View feature, One:Quick Share can connect to and display content from up to four devices simultaneously, making it the best choice for teamworking while remote conferencing.

To experience video conferencing the way it was meant to be, check out the LG Information Display YouTube channel and lg.com today. And because LG doesn’t think remote conferencing needs to be dull, these lighthearted, informative videos will not only endear you to the One:Quick series, they’ll hopefully leave you wanting LG’s remote meeting solution for your own workplace.

(Images simulated to enhance features. May differ from actual use.)

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[One:Quick Works] Episode 1. All-in-One
[One:Quick Works] Episode 2. Smart Auto Focus
[One:Quick Works] Episode 3. Flexible Video Conference App Use
[One:Quick Share] Wireless Screen Sharing

LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 and Beyond

William Cho, LG's new Chief Executive Officer

Advancing Business Portfolio with Greater Focus on Digital Transformation

SEOUL, Nov. 25, 2021 — LG Electronics (LG) today announced that William Cho, its Chief Strategy Officer, will also take on the responsibility of Chief Executive Officer effective December 1. LG’s top strategist since 2019, Mr. Cho was responsible for establishing LG’s Business Incubation Center and fostering new businesses opportunities in the form of in-house ventures as well as startup partners during his six-year tenure as president of LG North America.

Having joined Goldstar in 1987 and spending four years in LG’s overseas office in Germany, Mr. Cho has a storied career including roles as president of LG Canada, Australia and the United States. A graduate of Pusan University, Mr. Cho received his master’s degree in business from Yonsei University in Seoul.

Other notable changes include the appointment of Kim Byoung-hoon as Chief Technology Officer. Currently serving as the head of the Future Technology Center, Dr. Kim is being promoted to executive vice president and will simultaneously assume the roles of Chief Technology Officer as well as the new Information and Communication Technology leadership position.

Jang Ik-hwan, a 31-year veteran of LG, is being promoted from SVP to EVP and will assume the top position at the Business Solutions Company after successfully growing the IT business portfolio to make LG one of the fastest-growing brands in the notebook, laptop and monitor business. SVP Eun Seok-hyun has been tapped to lead the Vehicle component Solutions Company as its third and newest president. Mr. Eun was previously responsible for growing the smart business division under the same company.

Going forward, the new leadership team will accelerate changes focusing even more on customer value in pursuit of growth with each business unit assuming greater responsibility. Toward this end, LG will reorganize its Customer Satisfaction Management Center into the new Customer Value Innovation Office with oversight by the CSO. The role of the CVIO will be to more effectively identify and incorporate customer feedback and pain points into the product planning, development and sales processes. In addition, the Customer Experience Innovation Department under the Home Appliances and Home Entertainment Companies will be upgraded to Customer Experience Innovation Division.

Also, to discover potential growth engines and expedite future innovations, the M&A department under the umbrella of the Chief Strategy Office will be elevated to division level for more resources. Similarly, to increase its focus on future trends and customer needs, LG’s Life Soft Research (LSR) department will be promoted to Life Soft Research Lab to increase its influence within the Design Management Center. And to speed up its digital transformation process related to customer experience, LG will elevate the AI Big Data department to division level under the watchful eye of the new Chief Digital Office (CDO).

All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.

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LG Wins AutoSens 2020 Vision Award for Collaboration With Mercedes-Benz

A poster for the opening keynote at AutoSens featuring LG’s Vision AI expert Dr. Park Young-kyung.

LG Continues to Push the Limits of Future Mobility with Advanced ADAS Technology

SEOUL, Nov. 25, 2021 — LG Electronics (LG) and Mercedes-Benz AG were named joint winners this week at the annual AutoSens Awards, a global celebration of autonomous driving and advanced driver assistance systems (ADAS).

Every year the AutoSens conference recognizes companies for innovations in six categories of which LG was nominated in two: 2020 Vision Award and Hardware Development of the Year. The 2020 Vision Award was bestowed to LG and Mercedes-Benz in recognition of their influence, sustainability, contribution to the industry and inspiration to future technologies. The Hardware Development of the Year award was given to LG for successfully commercializing its front multipurpose camera technology beyond the concept stage. LG and Mercedes-Benz have been collaborating on ADAS camera technology for the past seven years, seeing the fruits of their labor commercialized in the new 2021 C-Class sedan which launched last month.

First started in 2015, the AutoSens Awards celebrates the best innovations and innovators in ADAS and autonomous vehicle technology. Every year, representatives from automakers, suppliers, research labs and academia take part in AutoSens online communities, conferences and training modules, exhibition events and workshops to better understand the fast-growing autonomous vehicle industry, which could not exist without ADAS technology.

Dr. Park Young-kyung, a Vision AI expert at LG, and Dr. Benjamin Marx of Mercedes-Benz’ multi-purpose camera team accepted the award and delivered a speech where they described the rewarding experience of working together for many years to develop a camera solution that improved real-life safety and met the strict European NCAP safety requirements. The state-of-the-art technology developed by the two companies is capable of taking advantage of deep learning and multi radar sensors to deliver significantly more environmental data to the central processing unit for analysis. More data results in better analysis and greater safety.

“Demonstration value to our automotive customers is the ultimate reward for LG,” said Dr. Kim Jin-yong, president of the LG Vehicle component Solutions Company. “Being honored together with Mercedes-Benz is very meaningful to LG as we strive to contribute toward innovation in future mobility.”

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Celebrity Foodies Cook up Kindness in the LG Kitchen This Holiday Season With “Lasagna Love”

A screenshot of the Give LG Lasagna Love Challenge website with a Lasagna placed in a kitchen fully equipped with LG appliances.

In a unique initiative to address food insecurity and spread kindness across the United States, LG is working with global nonprofit Lasagna Love to positively impact communities by connecting neighbors through homemade lasagnas.

LG USA enlisted the help of celebrity chefs and foodies to kick off the #GiveLGLasagnaLove challenge. They will be pitching in to bake lasagnas and posting their experience across their social media channels to inspire others to volunteer and keep the cooking challenge going.

The campaign, which launched on Nov. 8 in time for the season of giving, has a goal of delivering 15,000 meals and connecting people in their communities throughout the USA. The social media campaign encourages others to join Lasagna Love’s mission of addressing the incredible rise in food insecurity among families and providing a simple act of kindness to those in need of a helping hand.

LG believes in empowering home cooks and providing them with the innovative tools they need to make the most of their time in the kitchen. Through the partnership with Lasagna Love, LG will be sharing recipes and cooking tips for LG’s InstaView ranges to motivate consumers to get involved and give them all the tools they need to make and gift the perfect lasagna.

“We’ve all been in a place of needing support, whether it’s a family struggling with food insecurity, a neighbor feeling isolated, or a friend who could use a little encouragement, we hope to inspire others this holiday season to spread Lasagna Love’s mission and connect people in their communities,” says Gail Conroy, senior director of marketing, LG Electronics USA.

Lasagna Love’s mission is simple: feed families, spread kindness and strengthen communities. According to CEO and Founder Rhiannon Menn, “Lasagna Love was created through the simple act of one family making a home-cooked meal for another family in need. As we continue to scale our mission of spreading kindness, what’s most inspiring is how we’re making life a little better not only for the families receiving a meal, but also for the volunteers who are cooking.

“We’re thrilled to be partnering with an innovative company like LG that truly understands the power in this one simple act of kindness and wants to help us reach even further,” she says.

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“Life’s Good Film” Applauded, Recognized At International Film Festivals

2021 Life’s Good Film Project with Jackson Tisi. Life’s Good Film Poster with Film Festival Awards

LG’s Cinematic Message of Hope and Humanity
Resonates with Audiences Around the World

SEOUL, Nov. 22, 2021 — LG Electronics (LG) is proud to announce that the LG and Jackson Tisi co-produced Life’s Good Film took the prize for this month’s Best Documentary Short at the Indie Short Fest, one of eight recognitions at major film festivals around the world.

Celebrating the unique perspectives and voices of a younger generation, LG’s uplifting film was also awarded as the Best Documentary Short by Dreamachine International Film Festival and honored by the Toronto Independent Film Festival of Cift. Life’s Good Film was nominated as a finalist in the short documentary category at the New York International Film Awards as well as second-finalist at the San Francisco Indie Short Festival. With the film festival industry just now getting back on its feet after a devastating 2020-2021, Life’s Good Film will be screened at the Arpa International Film Festival and the Oregon Documentary Film Festival as the award year comes to a close.

The Life’s Good Film is the touching, heart-felt culmination of the Life’s Good Film Project, which saw 531 amateur filmmakers from 33 countries share their creative interpretations of LG’s Life’s Good message. A part of LG’s 2021 Life’s Good campaign, the project put the spotlight on the diversity of the world’s peoples, cultures, and nature while simultaneously communicating the humanity and hope that unites us all.

Weaving together many of the stunning submissions sent in, director Jackson Tisi and LG collaborated to create a visually beautiful and emotionally uplifting 20-minute work of art. The award-winning short generated considerable interest online with over 240 million impressions and more than 77 million total views of related posts across social media.

“Being recognized by the respected international film festival community next to Jackson is something we never expected nor imagined,” said Lee Jeong-seok, head of LG’s Global Marketing Center. “Jackson is a master and was incredibly effective in delivering the message Life’s Good through the voices of tomorrow’s leaders. LG thanks Jackson for his peerless direction and for helping us to shape such an inspiring story.”

The Life’s Good Film is available to view on the LG Global YouTube channel and Instagram.

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LG Newsroom